Much Wenlock Activity Mapping

January 2017 Energize STW

How we do it… Energize Shropshire, Telford and Wrekin (also referred to as Energize or Energize STW) is the • Being an information hub and County Sports Partnership (CSP) for the sub- knowledgeable support team to help tackle region. We work with a number of organisations local issues within and beyond Shropshire, Telford and Wrekin to help people ‘Get their Hearts Beating Faster’, • Delivering national strategy locally by being as we believe that there is an activity out there for the ‘sat nav’ of the sport and physical everyone. activity landscape • Being a crucial partner to drive change by Energize STW forms an integral part of the linking resources to unlock maximum value (national to local and vice-versa) sport and physical activity delivery system, embedding and impact national programmes and initiatives at a local • Investing in local people and organisations level for local people. to unlock the potential of sport

Our independent status gives us a great deal of flexibility in who we work with to ‘Help Get Hearts Beating Faster’.

01743 297191 [email protected] www.energizestw.org.uk @EnergizeCSP /EnergizeSTW

Overview of project

Prepared by: Background Helen White The aim of this report is to look into the current supply of physical activity and sports activities around the Much Wenlock area. Mapping Energize STW these activities will be a source of information for the Ambassadors as part of the William Penny Brookes Foundation’s project. It will also Date: identify potential gaps in provision. January 2017 Prepared for: William Penny Brookes Foundation Disclaimer The information contained in this report is correct at the time of writing. Energize Shropshire, Telford & Wrekin will not be held responsible for any inaccuracies from the secondary data used within this report.

3 Contents

Contents Page Number Contents Page Number Executive Summary 5 Market Segmentation 15 - 18

Project Introduction 6 Local Bus Routes 19 -21

Project Focus Area 7 Analysis of Activities 22 -28

Population 8 Key Areas of Need 29 -31

Local Strategies 9 - 11 Recommendations 31

Health Data 12 - 13 References 32 - 33

Participation Data 14 Appendices 34 - 36

4 Executive Summary

The purpose of this report is to investigate the current supply of physical activity and sports sessions in and around Much Wenlock. Medium / Longer Term

Desk based research explored activities and facilities provided and potential gaps in provision for older adults. These findings were • Gather further insight on older adults still in employment in Much compared against other sources such as population data, health data, Wenlock. Explore how the project can encourage these adults market segmentation and the active people survey. Local strategies into active habits which they maintain in retirement. were also considered including the Health and Wellbeing Strategy, Parish Plan and Local Development Framework.

Recommendations Short Term Explore further activities/ sessions which are: • Of low intensity • Are at accessible venues using local bus routes • Take place during weekday daytimes or during weekends • Gender specific activities Any proposed additional activities must complement existing nearby offers. Any potential additional activities also require further insight using local feedback. Close working with partner organisations will be required to capture the target group of inactive older adults.

5 Project Introduction

With a total population of 306,129 and only 0.96 persons per hectare, community centres. Walking is also popular; the nearby Wenlock Shropshire is one of the most sparsely populated counties in England. Edge is a site of special scientific interest filled with woodland walks. Although deaths out number births, Shropshire does not suffer from depopulation partly due to the number of people in-migrating to retire A local group of people with an interest in William Penny Brooke’s in the area, which is higher than outmigration. The population is set to story came together in 2009 and later formed the William Penny grow to 329,600 by 2026, with the largest growth being in older adults. Brookes Foundation (WPBF) which is now a registered charity. Their aim was to look at new ways to communicate the story of Dr William Overall Shropshire is considered to be relatively affluent, ranked 106 Penny Brookes and how he influenced the modern Olympic Games. out of 149 county and unitary authorities for deprivation (with 1 being the most deprived). However pockets of hidden rural deprivation exist In 2015 the Foundation formed a project plan for ‘Living Well in throughout Shropshire related to issues of isolation and access to Wenlock’ which would recruit and train Ambassadors to use the story services. of Dr William Penny Brookes to inspire older adults to become more active. The objectives of the Ambassadors project are to inspire Much Wenlock is approximately 14 miles from Shrewsbury, within inactive older adults to become active along with reducing social easy driving distance on the A458. Bridgnorth, Ludlow and Telford are isolation and loneliness. Two enthusiastic volunteer Ambassadors will also within relative easy driving distance, Ludlow is the furthest away be recruited and work one-to-one befriending individuals to signpost at 22 miles. The area is populated by approximately 3,988 people and support them into activity. (over the ward area) spread over 8213.7 hectares of land, making the population density comparatively low at 0.49 persons per hectare (the Participants will be referred to the Ambassadors through local GPs national average is 4.09). and other health professionals. Local people will also be able to self- refer as the project will be promoted through local media channels. The average age in Much Wenlock is 49 years, higher than ‘Living Well in Wenlock’ aims to work with older adults over 50 years Shropshire’s average of 44 years and considerably higher than the of age who are likely to be inactive, socially isolated and retired. national average of 39 years. A historic market town known for being the birthplace of the Modern Olympic Games thanks to local Doctor; The key partners involved in the management of the project (other William Penny Brookes. Much Wenlock lies in a narrow valley close to than WPBF) are; Energize STW, Much Wenlock Forrester Trust and the Wenlock Edge; the town itself also has a number of historical the Lady Forrester Trust. Other key partners include the Inclusively Fit buildings and medieval streets making tourism an important industry Project, Energize Volunteer Academy, Help 2 Change, Age UK for for the town. Shropshire, Telford and Wrekin, Walking for Health and the library and leisure services at Shropshire Council. The Ambassadors will have a In terms of sport and physical activity provision the town is served by a knowledgeable network to work with in increasing or enhancing the council run leisure centre which is also part of the local secondary number of active opportunities available for older adults; should there school (William Brookes School), the Gaskell recreation ground and be the need and demand. 6

Project Focus Area

Figure 1: Map of 7km focus area

This report will focus on the community living within a 7km radius of Much Wenlock. This area will be used for the market segmentation analysis and in exploring existing activities. This focus area has been selected as this approximates to 20 min drive time which is recommended for access to community facilities in rural areas. Figure 1 shows the boundary of this radius. The A458 provides easy access to Shrewsbury (the County town) which is 14 miles North and Bridgnorth in the South (a market town) which is 8 miles away. Much Wenlock is also well connected to Telford by the A416, which is approximately 10 miles away. With the exception of Broseley which is on the eastern edge of the radius and has a population of over 4,000, Much Wenlock is the largest settlement in this area.

7 Population Data

According to the 2011 Census; 3,988 people live in the ward of Much and over age group where there are proportionately more people in Wenlock and the percentage of people in each age band can be seen Much Wenlock; making up 42.5% of the catchment population, in Figure 2 below. Across the area the majority of people are aged 45 compared to 34% nationally. years or older (57%) and the average age is 49 years, 4 years older than the Shropshire average. The older age groups are also predicted to have the largest growth across Shropshire in the future. By 2033, 33% of the population will be Compared to Shropshire there are proportionately less children and over 65 years in Shropshire. By 2020 the age groups predicted to young people under 20 years in this area. There are also less people increase the most are the 75-85 age group and people 85+, these are aged 20-54 years; 38% compared to 43% for Shropshire. It’s the 55 set to increase by 3.6% and 3.8% respectively (Shropshire Council).

Figure 2: Population demographics across Much Wenlock Parish (%)

10.4

8.4

7.5 7.3 6.8 7.0

5.6 5.5 5.1 5.0 4.5 4.5 4.2 4.0 4.1 3.3 3.5

2.1 1.2

0-4 5-9 10-14 15-19 20-24 25-29 30-34 35-39 40-44 45-49 50-54 55-59 60-64 65-69 70-74 75-79 80-84 85-89 90+ 8 Age Bands Strategies Shropshire Community Strategy, Local Development Framework and Health and Wellbeing Strategy

A review of relevant local strategies follows in order to ensure that Shropshire Local Development Framework any proposals are likely to be supportive of the broader national and local policy agenda. The following Shropshire strategies have been Looking ahead to 2026, and to a “Flourishing Shropshire”, the key considered; Community Strategy, Local Development Framework, planning issues and challenges the Council need to respond to and Health and Wellbeing Strategy, Joint Strategic Needs Assessment address are identified in the LDF and Core Strategy. There is a need (JSNA), Much Wenlock Neighbourhood Plan and Much Wenlock to plan for (points included which are relevant to this report): Place Plan. • The needs of a growing but ageing population; • Sustainable communities – a thriving county town performing Particular sections of these strategies which are related to the strongly as a sub-regional centre, revitalised Market Towns Ambassadors project have been picked out for inclusion here. There and more resilient, self -reliant rural communities; are also many common themes which cut across these strategies. In • Access to new and improved facilities and services – summary these are; sustainable rural communities with opportunities education and training, health, cultural, leisure and sport; for all ages to start, live and age well, with the opportunities aligned to • Opportunities for local people of all ages to enjoy active, provision in neighbouring market towns. Local people and community healthy safe and secure lives. groups need to be empowered in order to strengthen community resources. Providing varied opportunities can support people to make The Ambassadors project will cater towards the needs of the ageing positive behaviour changes and reduce health inequalities. population in the area; which is ageing faster than Shropshire. Living Well in Wenlock is a project designed by local people to tackle local Shropshire’s Community Strategy 2010-2020 problems; demonstrating the self-reliance and resilience of the town. Part of the Ambassadors role will be to make sure there are To achieve the Strategy’s 2020 vision of a ‘Flourishing Shropshire’, opportunities which cater for the whole spectrum of health and three key priorities have been identified; confidence barriers which older people experience. • Enterprise and growth, with strong market towns and rebalanced rural settlements Shropshire Health and Wellbeing Strategy 2015 • Healthy, safe and confident people and communities Vision: To help as many people as possible live long, happy and The Ambassadors will make sure there are a diverse range of productive lives by promoting health and wellbeing at all stages of life. opportunities for all and signpost / support people into these A new approach to health and care that nurtures wellness and activities, providing community benefit, improving confidence, health encourages positive health behaviour at all stages of people’s lives and helping to rebalance the countryside. and across all communities. There are three stages; start well, live well and age well – clearly ageing well is the most relevant to this study. 9

Strategies Health and Wellbeing Strategy and JSNA

Age Well – making good choices as an adult means that as Lifestyle risk factors to health - Lifestyle risk factors to Shropshire people age they are as fit and well as can be; people health are behaviours that adversely affect health, such as continuing to make good lifestyle choices throughout their lives can smoking and lack of physical activity. These behaviours are prevent many long term conditions such as dementia and heart important as many of them lead to developing long term disease. conditions and communicable diseases, such as smoking which can cause lung cancer. Lifestyle risk factors are of The Shropshire Health and Wellbeing Board has identified the concern to the health of the population in Shropshire as they following outcomes, which will have an impact upon improvements to are impacted on by health inequalities, e.g. fewer people are health and wellbeing: physically active in older age groups. • The reduction of health inequalities Long term conditions and non-communicable disease including rising obesity - This can include non- • Increasing healthy life expectancy communicable diseases such as CVD, some communicable disease such as HIV, some mental health disorders such as Through working with local GP’s and health professionals (including depression and some on-going impairment such as blindness. community physiotherapists and occupational therapists) this aims to Many long term conditions and non-communicable disease ensure that people with health conditions who can benefit the most are the result of lifestyle risk factors and changing from becoming active will be referred to the Ambassadors. demographics.

Shropshire Joint Strategic Needs Assessment (JSNA) 2012 The health of people across Shropshire is better than average but there are still significant improvements to be made through working Evidence and data gathered for the JSNA highlighted the following with hard to reach groups. Older adults clearly fit the criteria here; overarching areas which will impact on health in Shropshire in the they are more likely to have health inequalities and those who are future. long-term inactive will have serious risks to their current and future health; including the risk of becoming obese, developing mental Ageing population – This has implications for service health disorders or CVD. Introducing physical activity at any age will provision due to the associated rise in long term conditions. have health benefits and help to prevent or manage symptoms of Following healthy lifestyle choices are key to healthy ageing. some of these conditions. Health Inequalities - Health inequalities can be attributed to biological variations, e.g. less disability prevalence in younger populations compared to older populations.

10 Strategies Much Wenlock Neighbourhood Plan and Place Plan

Much Wenlock Neighbourhood Plan 2013-26 In terms of community well-being, Much Wenlock’s Neighbourhood Plan supports that there are a range of community, education, health, social and leisure facilities which contribute greatly to the local quality of life. Although there have been a recent loss of facilities including the British Legion Hall, the Roman Catholic Church and two banks; and so the community is concerned there is no further loss of facilities. The Neighbourhood Plan seeks the improvement and retention of community assets. Much Wenlock Place Plan The provision and maintenance of facilities and equipment for sport, recreation and leisure is a priority in Much Wenlock’s Place Plan. Specifically this includes improvement to the Gaskell Recreation Ground pitches; the Town Council is leading on this work to improve drainage, a new pavilion and access improvements. The plan also priorities finding further financial support for community cars and the Friendly Bus initiative.

11 Health Data Local Health Issues

Local health issues have been summarised to help understand how Hypertension physical activity and sport can play a part in improving people’s health based on the local need. Due to the availability of this data much of Hypertension, or high blood pressure is higher in Shropshire, at 15.8%, the information below is specific to Shropshire, not the catchment than the national rate of 13.8% (Healthier Lives). Hypertension can lead area. At the time of the 2011 Census 47% of people in Much Wenlock to heart disease, heart attacks and strokes among other conditions. said that they felt they were in “Very Good Health”, this compares to 46% for Shropshire as a whole. The overall health of people in Excess Weight Shropshire is better than average, but there are still areas for concern and these are mostly related to Shropshire’s ageing population and Excess weight in adults is also slightly higher – 65.2% of people isolation. compared to 64.6% nationally. Dementia Physical activity is extremely important for older adults; reducing isolation, reducing cognitive impairment, for physical health and to The percentage of adults with dementia in Shropshire for 2011/12 is reduce the burden on the public purse. Elderly people with low levels of 0.68% compared to 0.53% nationally (Mental Health Profiles). Over physical activity have twice the risk of Alzheimer’s disease, physical 7% of people aged 65 years+ in Shropshire have dementia, by 2025 activity reduces decline in bone mineral density and can reduce the there is predicted to be a 55.2% increase in dementia cases in chance of falls by 30%, increasing independent living. Achieving the Shropshire compared to 41.7% nationally (Shropshire Council). recommended guidelines for physical activity can attain a 20% - 35% lower risk of cardiovascular disease, coronary heart disease and strokes. Risk of falls Aerobic physical activity has a consistent effect on achieving weight maintenance and there is a approximately a 20% to 30% lower risk for Aside from increased risk of death as a result of falling, there is also depression and dementia, for adults participating in daily physical activity an increased risk of disability, loss of self-confidence and reduced (Start Active, Stay Active). quality of life. Shropshire is significantly worse than national average for permanent admission to residential and nursing care homes age As seen in Figure 3, physical activity declines with age; 52% of people in 18-64 years and over 64 years (outcomes benchmarking, Shropshire Shropshire over 65 years are sufficiently active, while 48% are not doing CCG). The number of emergency admissions for hip fractures in enough. In Much Wenlock this equates to 455 people aged 65 years+ Shropshire is higher for people over 65 years (619 admissions per who are not taking part in enough physical activity each week. 100,000 of population, compared to 517 nationally) (Health Profiles).

12 Health Data Chief Medical Officer Guidelines

Chief Medical Officer Guidelines

In the government publication ‘Start Active, Stay Active’ the Chief Medical Officers for the UK set out their minimum recommendations for how active we should be every week to realise all the health benefits. The guidelines are as follows: • Adults (19 – 65 years+) - Adults should aim to be active daily. Over a week, activity should add up to at least 150 minutes (2½ hours) of moderate intensity activity in bouts of 10 minutes or more or 75 minutes of vigorous intensity activity spread across the week or a combination of moderate and vigorous intensity activity. All adults should minimise the amount of time spent being sedentary (sitting) for extended periods. Older adults should also undertake physical activity to improve muscle strength on at least two days a week (in addition to the 150 minutes). Older adults should also incorporate balance and co- ordination exercises on at least two days a week. These guidelines describe the amount of activity required to achieve substantial health benefits. However for those who are inactive, doing some physical activity, even if it is less than the recommended guidelines, will provide health benefits.

13 Participation Data Active People Survey – Physical Activity

Figure 3: Percentage of people in Shropshire who are sufficiently active by age group Sport England’s Active People Survey continuously measures the number of people taking part in sport across the nation and locally. The tool allows the comparison of data down to Local Authority areas, as long as there is a significant sample size. The Active People Survey now incorporates physical activity data, including the percentage of people achieving the guidelines of 150 minutes of physical activity each week. In Shropshire 63% of the population is sufficiently active, this compares favourably to an average of 57% for England. However there is a significant drop off in the number of people over 65 years achieving 150 minutes; down to 52%. Inactivity and age are closely related, for which there are a variety of reasons. From physical activity to work, family and caring commitments and even social attitudes; this age group is therefore of high concern and a growing area nationally and locally with an ageing population.

14 Market Segmentation Shropshire

Sport England’s Market Segmentation tool identifies the most prevalent segments in a local area to understand residents attitudes towards sport and physical activity. The tool was designed to create a segment for every adult (aged 18+) in England and count the segments in regions, communities, and postcode, there are 19 segments in total. Shropshire is predominantly dominated by the segments of ‘Tim’, ‘Philip’, ‘Elaine’, ‘Roger & Joy’, ‘Ralph & Phyllis’ and ‘Elsie & Arnold’. These six segments make up 53% of the total adult population in Shropshire. These are primarily older segments, people who are retired or are nearing retirement and have varying activity levels depending on age and their motivators / barriers.

Figure 4: Dominant segments across Shropshire

15 Market Segmentation Project Focus Area

There are 14,128 people over the age of 18 years in the catchment area (7km radius). The top six segments are ‘Roger & Joy’, ‘Tim’, ‘Philip’, ‘Elaine’, ‘Ralph & Phyllis’, and ‘Elsie & Arnold’, these combined to make up 54.7% of the area’s population or 5,674 people. These are the same dominant segments as for Shropshire; although there are a higher proportion of 'Elaines' and 'Roger & Joys' in our catchment area and less 'Elsie & Arnolds' and 'Ralph & Phyllis' compared to Shropshire. The Ambassadors project focuses on adults over 50 years of age, segments within this age bracket are; ‘Roger & Joy’, ‘Ralph & Phyllis’, ‘Elsie & Arnold’, ‘Brenda’, ‘Frank’, ‘Terry’ and ‘Norma’. Combined, these older segments range from 56 years upwards and make up 36.6% of the catchment’s adult population, equating to 4,692 people.

Figure 5: Dominant segments across catchment area

1149 1116 1031 905

753 720 666 569 583 461 411 327 333 295 277 222 209 194 144

Ben Jamie Chloe Leanne Helena Tim Alison Jackie Kev Paula Philip Elaine Roger Brenda Terry Norma Ralph Frank Elsie & & Joy & Arnold Phyllis 16 Market Segmentation Project Focus Area – Segments in older age groups

‘Roger & Joy’ make up 1,149 people or 11.1% of our population, they are ‘early retirement couples’ aged 56-65 years, either retired or nearing the end of their careers. They are a little less active than other segments and have a lower latent demand. Their health, injury or a disability is most likely to prevent them from being active. They like taking part in swimming and keep fit classes. Roger & Joy Ralph & Phyllis ‘Ralph & Phyllis’ make up 7.3% or 753 people. Aged over 66 years, they are likely to be retired ‘Early retirement ‘Comfortable enjoying active, comfortable lifestyles. They are less active than the average adult population, but couples’ retired couples’ more active than others in their age range. They have a low latent demand and health, injury or a disability is a huge barrier for them in being active. They would like to take part in more swimming keep fit / gym and golf. ‘Elsie and Arnold’ make up 6.9% or 720 people in the catchment population, they are aged 66 years and over, could be widowed and living in sheltered accommodation. Over three quarters of this segment are inactive, they would like to increase their physically activity if it means they keep fit and are able to socialise whilst doing so. ‘Elsie & Arnold’ Brenda ‘Retirement ‘Older working ‘Brenda’ makes up 4% or 411 people in the catchment population, she is 46-65 years old, likely to be home singles’ women’ married and working part-time. Brenda is a less active segment but would like to be doing more, her barriers are health, fitness, disability, a lack of opportunities meeting her needs and the cost of admission. ‘Frank’ makes up 3.2% or 333 people in our catchment area. He is aged 66 years and over, is retired and has a reasonable income. Frank is not very active or health conscious; 47% of this segment have a long standing illness disability or infirmity which is a huger barrier. They would like to take part in more swimming, cycling and golf but due to their health don’t think this is a possibility. Frank Terry ‘Terry’ is 2.7% or 277 adults of the adult population in our focus area, he is 56-65 years and is likely ‘Twilight Year ‘Local ‘Old to live on his own in social housing. Terry is likely to have a part-time job but still struggles to cover Gent’ Boys’ bills. Terry isn’t very health conscious but would be encouraged to be more active if he was less busy and had someone to go with. Around 43% of this segments have a long standing disability illness or infirmity. ‘Norma’ makes up 1.4% of the catchment population, equating to 144 people. Norma is aged 56-65 years, single and retired living in her own home with the mortgage paid off thankfully otherwise she would struggle on her small income. Norma would like to be more active and would particularly like to take part in more swimming. Economic factors and health barriers prevent Norma from being more Norma active. ‘Later Life 17 Ladies’

Market Segmentation

Roger & Joy have the highest activity levels, with 38% taking part in at least 30 minutes of sport per week, although this is still lower than the average across all segments which is 51%. A lower proportion of the Roger & Joy segment are likely to have a long standing health issue which is clearly a huge barrier for other segments. Elsie & Arnold have the lowest activity levels along with the highest likelihood of illness, disability or infirmity. As previously referred to, there are a whole variety of reasons why a long-term disability reduces activity levels. Physically, the person may not be able to do the same things they used to and believe their active days are behind them, they may have lost intent or believe they are already active enough.

Figure 6: Activity and health levels for older segments

50% 49% 47% 43% 40% 38% 36% 33%

28% 29% 26% 23% 21% 17%

ROGER & JOY RALPH & PHYLLIS ELSIE & ARNOLD BRENDA FRANK TERRY NORMA At least 30 mins of activity per week Long standing illness, disability or infirmity 18 Local Bus Routes

The 2011 Census found that 200 households (11.6%) did not own a stops, as people are likely to want to travel to Much Wenlock for car and subsequently were reliant on other forms of transport such as shopping, culture and food which is all in close proximity to the High public transport services. In rural towns nationally, an average of 14% Street. This is also the location for the weekly walking group. The of households do not own a car, this drops to 6% for rural villages, Priory Hall (E) is in close proximity to the main bus stops, making this a hamlets and isolated dwellings. Across all the market segments, 6% on average find transport a factor which would encourage them to be good venue for activity classes, the Pinefields Community Room (D) is more active. For older segments this is higher, possibly because similarly well located. For adults whom walking longer distances people lose confidence and physical ability to drive as they age. between bus stops and venues is a barrier, these two venues would be preferable. At the time of writing a consultation is taking place on bus routes in Shropshire and our understanding is that there is likely to be some Figure 7: Number 18 bus route and activity venues change in the future. It should be noted that these bus routes were correct at time of print, but the original source of information should always be consulted for accuracy of information. Transport Routes There are two main bus routes into Much Wenlock; these are Route 18 which travels to and from Telford to Much Wenlock and Route 436 which runs to and from Bridgnorth to Shrewsbury via Much Wenlock. Blue marker – Bus stop Number 18 Bus Route Red marker – Number 18 bus goes from Telford to Much Wenlock via Madeley, Activity venue Ironbridge and Broseley. There are twelve stops around Broseley and a further four around Much Wenlock, as seen in Figure 7. As seen opposite, the longest distance is between the Leisure Centre (B) and nearest bus stop (L) which is half a mile away. All other activity venues are within 0.1 of a mile. As seen in Figure 7 and table in Appendix 1, Much Wenlock Leisure Centre is the longest distance away from bus stops in the town. The nearest bus stop is on Queen Street (L) which is 0.5 miles away. The Square (E), on the High Street is understandably the closest to bus 19 Local Bus Routes

Activities accessible using 18 Bus Route

Monday – Friday the first bus arrives at 11:37am, so activities starting Figure 8: Number 436 bus route and activity venues from 12pm will be the most practical for bus users. The last bus is 5:16pm, so any activity must finish by at least 5pm for bus users. Buses are slightly earlier on Saturdays, the first arrives at 9:37am and the last bus also leaves earlier at 3:37pm. Therefore activities at the weekend should ideally start from 10am and be finished around 3pm. For people travelling from Much Wenlock to Broseley, there are four buses departing from Much Wenlock between 9:55am and 5:30pm, and returning buses are from 11:37am to 3:27pm Monday - Friday. This means anyone travelling from Much Wenlock to Broseley and back would need activities in Broseley to take place between 10:30am and 3pm. Number 436 Bus Route Number 436 bus runs from Shrewsbury to Bridgnorth via Much Wenlock. There are also three stops in Cressage and one in Harley for this route. As seen in Figure 8, the bus stops for route 436 are very similar to those of number 18, with the addition of a stop at Victoria Road (L) and a different stop off Bridgnorth Road (M). The Leisure Centre (C) still has the longest distance to the nearest bus stop at 0.5 miles. The Square (E) has the highest number of bus stops nearest to it, three are with 0.3 miles. The Priory Hall (A) and Pinefields Community Room (D) activity venues are both well placed for bus users, all stops are with 0.3 miles with the exception of Victoria Road (L) stop and the Barrow Street (O) stop.

20 Local Bus Routes

Activities accessible using 436 Bus Route As seen in Figure 10, 16 (35%) of the sessions would be accessible for 436 bus users. These include the same activities as above, plus Monday- Saturday this bus leaves every hour from 6:57am – 7pm. extend exercise class, a weekend adult swim, yoga, tai chi and Any participants using this bus would be able to access activities from Zumba. 7:30am in the morning, to 6:30pm in the evening. For Much Wenlock residents wanting to travel to Harley and back the buses run from Outside of Much Wenlock, Broseley is better served with bus stops; 7:02am to 7:12pm, meaning any activities within 7:30am – 7pm are the Victoria Hall (where most activity takes place outside Much likely to be accessible for bus users. For residents travelling to Wenlock) is within 0.1 miles of the bus stop off the High Street. Cressage and back, buses run from 7:07am to 7:06pm, therefore Broseley Methodist Church (venue for Zumba Gold) is less than 0.1 activities between 7:30am – 7pm are likely to be accessible for bus miles from the bus stops on Duke Street. The Tennis Club is also users. within 0.1 miles of the stops on Duke Street. Broseley Cricket Club is closest to Duke Street bus stops, this is 0.4 miles away. The walking Figure 9: Activities accessible using Figure 10: Activities accessible group (Broseley Strollers) meet at the Health Centre, which is less number 18 bus route using number 436 bus route than 0.1 miles from the bus stop off the High Street. All activity venues

Yes are in close proximity for bus stops; both the Victoria Hall and Broseley Methodist Church are ideal indoor venues for bus users. 24% Yes Outside of Broseley, for users of the 436 route both Cressage Village 35% Hall and Harley Village Hall are less than 0.1 miles from the local bus stop; although bus users will need to walk along the side of the road to access the venues. The Friendly Bus No The Friendly Bus provides fully accessible transport for people in the 65% No Broseley and Much Wenlock areas using their two mini buses, which 76% are both able to carry wheelchairs. They also operate a community Car Service which helps people get to appointments and other As seen in Figure 9, of the 46 mapped activities only 11 (24%) would individual activities. They offer regular trips which are for members be accessible for number 18 bus users. These activities are indoor only; membership costs £5 per year. Trips must be booked in advance bowling, four swim sessions (three public and one adult swim), the including a Monday 11am -12pm swimming club. Other trips go to older adults gym session, yoga session, crown green bowling, Zumba Jackfield, Broseley, Age Concern Lunch Club and shopping trips to session (Broseley), walking group (Broseley) and tai chi (Broseley) Wellington and Telford. The cost of these range from £2 - £4. session. 21 Analysis of Activities

Activities - summary and play Badminton groups take place at Much Wenlock Leisure Centre, one is specifically for ladies. Two walking groups operate in As seen in Figure 12 a total of 46 sessions have been captured in our Much Wenlock and Broseley offer various length and difficulty of catchment area (7km around Much Wenlock). These cover 20 different sports and activities. The most sessions were captured for walks. swimming; with Much Wenlock Leisure Centre pool offering seven public swim sessions, five adult swims and one session organised by The different types of sessions provided are also categorised in the Friendly Bus. A swimfit and water workout session are also Figure 11 below. provided. Fifteen different swimming based sessions were mapped in total.

A variety of exercise classes were identified, including belly dancing, Figure 11: Types of sessions provided (%) circuits, tai chi, yoga and Zumba, 18 sessions in total. The tai chi classes offer beginner and advanced classes in Much Wenlock and Broseley. The Zumba classes in Broseley and Harley are Zumba Gold Sports sessions, specifically for older adults. The gym at the Leisure Centre 24% is reserved for two hours on Tuesdays and Thursdays for older adults, they also provide three spinning sessions. Exercise / gym In terms of traditional sports the following are offered: tennis cricket, 39% badminton netball, walking football, indoor bowls and crown green bowls. Eleven sessions in total were mapped. There are three cricket clubs in the area at Much Wenlock, Broseley and Willey. All have various teams; Broseley and Much Wenlock clubs also have social matches. There is a Tennis Club in Broseley, they have various Mens, Women's and Mixed teams, with matches taking place in the evening. A Back to Netball session is provided at Much Wenlock catering for ladies who want a reintroduction to the sport. The indoor bowls at Pinefields Community Room is informal and social for older adults, Swimming Other Crown Green Bowling is also provided by Much Wenlock Bowling 33% (walking) Club on Linden Fields, who offer social bowling. Two turn up 4%

22 Analysis of Activities

Figure 12: All activities in focus area (count)

13

5

4

3 3

2 2 2

1 1 1 1 1 1 1 1 1 1 1 1

23 Analysis of Venues

The venues and locations used for these activities can be seen in Figure 13, Much Wenlock Leisure Centre is the provider of the most activity sessions by far; this is mainly because of the swimming pool, although their sports halls also hold netball, badminton, spinning, gym, yoga and walking football. Pinefields Community Room offers social classes during the day for older adults, such as extend exercise classes and indoor bowling, it also holds Belly Dancing in the evening. The Priory Hall has space suitable for Zumba, Yoga, and Tai Chi, which are all held during week day daytimes, another Tai Chi class is also held in the evening. Linden Field, which is part of the Gaskell Recreation playing fields hosts both the Bowling and Cricket Club. The Victoria Hall in Broseley holds a Zumba and Tai Chi class in the evening, along with another Tai Chi class during the daytime. The 'Other' category covers the Walking groups in Much Wenlock, which meets at the Square in the High Street, Broseley Strollers (walking group) which meet at the Health Centre in Broseley and Much Wenlock Running Club. Referring back to the transport section, the venues located closest to bus stops in Much Wenlock are the Pinefields Community Room and the Priory Hall. In Broseley; all activity locations are within 0.1 miles of a bus stop except for the Cricket Club which is within 0.4 miles. Harley and Cressage Village Halls are also within 0.1 miles from bus stops along the 436 route, although users will need to walk along side the road to reach the venue.

Figure 13: Venues and locations of activities (count)

25

3 2 4 1 1 3 1 1 1 1 3

Much Pinefields Linden Field The Priory Broseley Broseley Victoria Hall Broseley Harley Village Cressage Willey Cricket Other Wenlock Community Hall Cricket Club Tennis Club Broseley Methodist Hall Village Hall Club Leisure Room Church Centre 24 Analysis of timing and intensity of sessions

Figure 14: Sessions by time of day (count) Figure 15: Sessions by intensity (%)

Low 23 13% All 30%

8 6 6 Moderate 2 37%

Weekday AM Weekday PM Weekday Weekend AM Weekend PM Evening High 20%

As seen in Figure 14, the majority of sessions take place during weekday evenings after 6pm, catering for people who are at work or busy during the day. Activities only available during weekday All intensities are fairly well represented, although the least amount of evenings are badminton (through the Wenlock Badminton Group or sessions were found to be of low intensity. Ladies Badminton Group), circuits, water workout, swim fit, walking football and tennis (matches). The Ambassadors are likely to be working with older adults who are mostly likely to attend / be recommended to try low intensity activities Sessions on offer during weekday daytimes (either AM or PM) could as this is most suitable for their activity level. Six sessions were of low be the most popular for older adults, if they are travelling by bus these intensity, covering four activities; indoor bowling, yoga (two sessions), activities would also be convenient. Sessions during the weekday walking (two groups) and crown green bowling. Many sessions cover daytimes are extend exercise class, indoor bowling, swimming (only all intensities due to the nature of the activity or participant ability and two sessions during this time, one of these is a ladies only session motivation. The vast majority of these activities are public and adult organised through the Friendly Bus, there are also three daytime swim session, plus the gym session for older adults. sessions at the weekend), gym, walking, Zumba and tai chi. During weekends; spinning, swimming (three public swims), running and matches for three cricket clubs take place. 25

Analysis of sessions by age

Figure 16: Sessions by age (%) Figure 17: Sessions for older adults Older adults Accessible 22% using local Session Location Timing buses? Pinefields Community Room, Extend Exercise Much Wenlock Monday 10-11am Only 436 Pinefields Adults Community Room, Adults & 59% juniors Indoor bowling Much Wenlock Friday 2-3:30pm Both 19% Friendly Bus Swimming Much Wenlock session Leisure Centre Monday 10 -11am Only 436 As seen in the pie chart above, the majority of activities (n26) are for adults, 22% (n10) of the activities are exclusively for older adults and Aspire fitness Much Wenlock Tuesdays 11am-1pm 19% (n9) cater for both adults and juniors to take part together. suite gym session Leisure Centre & Thursdays 1 -3pm Both Sessions for older adults are classed as such either due to age Much Wenlock restrictions imposed by the deliverer or due to the nature of the Walking Football Leisure Centre Monday 6-7pm None activity (ie low intensity). Much Wenlock The Square, Much The majority of adult and junior activities are public swimming Walking for Health Wenlock High Street Monday 10am Only 436 sessions which are open to anyone of any age. Activity classes for Much Wenlock Linden Field, much Thursday 2pm during older adults include extend exercise session and indoor bowling; both during the daytime and at Pinefields Community Room. A Monday Bowling Club Wenlock Summer Both swimming session takes place for older ladies; organised through the Broseley Zumba Broseley Methodist Friendly Bus. There are also self-directed gym sessions for older Gold Church Thursday 2-3pm Only 18 people during the daytime at the leisure centre. There are walking Health Centre, groups in Broseley and Much Wenlock. Further activities outside of Broseley Strollers Broseley Wednesday 10:30am Only 18 Much Wenlock include Zumba Gold in Broseley and Harley. Further Zumba Gold Tues 6:30pm - information about these activities can be seen in Figure 17. Harley Harley Village Hall 7:30pm None 26 Analysis of sessions for older adults

As seen in Figure 17 there are ten activities in total specifically for different segments, the tool uses insight about each segment to older adults (over 50 years); these cover exercise classes, walking predict their latent demand for different types of activities, football, bowling (indoor & crown green), swimming and walking. This environments and formats. The tool estimates there are doesn’t include public or adult swimming sessions because they are approximately 352 older adults living in the radius with a latent not specific to older adults. demand for outdoor sports, compared to 756 older adults with a latent demand for indoor sports. Roger & Joy have the highest latent The Zumba Gold session in Harley and walking football at the leisure demand (281) followed by Ralph & Phyllis (144). centre take place at times which are inaccessible for bus users, all other activities are accessible using one of the bus routes. Although The majority of the sessions in Figure 17 are also individual activities, the Leisure Centre is the further away from bus stops (closest is 0.5 market segmentation data support that older adults prefer taking part miles away) than other venues. The majority of these sessions takes in individual activities and not team ones. Only 61 older adults are place in the weekday daytime and are either of moderate or low likely to want to take part in team sports, compared to 849 who would intensity. like to take part in individual activities. This data is designed to be sports intelligence rather than physical activity intelligence; it may be The older segments in our catchment area are likely to want to take that more older adults would take part in team activities where the part in keep fit / gym sessions, four of these fit into this category; activity is not sport. Zumba Gold (two sessions), a gym session and extend exercise class. None of these activities are gender specific, whereas activities for adults of all ages do feature some ladies only sessions. Some sessions specifically for older ladies or older men might be attractive to those with low confidence being reintroduced to an activity. For older adults wanting to take part in traditional sport their options are more limited if they are not interested by either indoor or crown green bowling. One walking football session takes place, although this is in the evening and not accessible via the bus for those without their own transport. Seven out of the ten activities take place indoors, this supports insight from market segmentation analysis that older adults have a higher latent demand to take part in indoor activities. As well as mapping the

27 Summary of Analysis

Summary of Findings Limitations A variety of activities take place in a 7km radius around Much The data collection and interpretation has been carefully undertaken, Wenlock and the majority of these take place within the town of Much but it is still important to acknowledge there are unavoidable Wenlock. A total of 46 sports and physical activity sessions have limitations for this piece of research as with all projects. Some of the been mapped; these are structured sessions which regularly take facilities such as at Birchmeadow playing fields in Broseley do not place, therefore activities such as walking, running and cycling which hold any structured open access activity making it not feasible to can take place independently are not captured here. The sessions are capture information from these facilities. spread over 20 different sports and activities; many of these are exercise classes or swimming sessions, fewer traditional sports A thorough mapping of activities in the 7km focus area has been sessions were identified. Much Wenlock Leisure Centre provides undertaken, but a mapping of all activities is not possible for a variety many of these opportunities several of which are swimming sessions, of reasons. These include difficulty in identifying all structured with the centre hosting the only pool in the area. Other activities also activities and the nature of some activities can be seasonal. Every take place using the gym and sports hall facilities. The Leisure Centre effort has been made to make this an accurate reflection of the is a notable facility for the area; albeit the earlier analysis on local activities provided. transport demonstrated bus users would have to walk furthest from the bus stop to this venue. Many people using the bus to travel to a session might not find the distance a barrier, although inclement weather and road safety concerns could be. The majority of sessions take place during weekday evenings; when some of our target group are less likely to want to take part in an activity either due to light, transport or other perceptions. More activities could be needed during the day and weekends which are of low intensity. Only ten of the sessions were designed for and targeted at older people; there is a notable lack of sports activities here with the majority being exercise classes. No gender specific sessions are provided for older adults and market segmentation insight points to a latent demand for more individual activities taking place indoors.

28 Key Areas of Need

The market segmentation analysis revealed there are approximately Fewer sessions take place during weekday daytimes and weekends. 4,692 people in Much Wenlock and the surrounding areas who are over 56 years of age. This report has found there to be many activities Eight sessions take place during the weekends for adults; but these for these age groups to take part in which will help them to age well are unlikely to be suitable for older adults at least initially when they physically and mentally. However a significant proportion of the require a gentle reintroduction to activity with people of a similar ability activities would not be suitable for many older adults who have to themselves. We therefore think there is a potential gap in provision significant health, confidence, disability, and transport barriers. Ten of here for older adult’s activities. People aged 50 years and upwards the 46 activities mapped were exclusively provided for older adults. covers a huge diversity of attitudes and abilities. Though society is It’s likely that in order to engage and sustain the target group in ageing, this doesn’t necessarily mean the expansion of an elderly physical activity existing offers will need to be adapted and potentially generation as we know it today. The structure of life is changing; new activities developed. This is a growing market due to the area’s people are becoming parents’ later on meaning parenthood can last ageing population (deaths outnumber births in Shropshire, but the into the 60s, whilst the period when they are ‘mature and free’ post population is growing due to the in migration of people; of which a family expands well into old age. Some of the target group will be large proportion are older adults) and increasing life expectancy. looking for new opportunities / activities to socialise and experience new things. Providing active pursuits aligned to these values could The sessions currently provided are least likely to be of low intensity. widen their appeal. Six of the 46 activities were classed as low intensity; not including The ‘Living Well in Wenlock’ project will initially work with older adults activities which could cover all intensities, such as gym or swimming. who are retired rather than those in employment. However; around We still feel there is a need for more low intensity offers, appealing to 70% of 50-64 year olds in Much Wenlock are likely to be in different types of people. Some of these could be less sporty / employment and this is increasing (Department of Work and physical activity offers, such as active bingo, where an active twist is Pensions). In 2012; the average age of withdrawal from the labour put on a past time the target group are likely to be familiar with. market for a man was 64.6; increasing to 64.8 years by 2014. For Considering the barriers some of these adults will face; going to a women, this has been a bigger increase; from 62.4 years in 2012 to sporty/ active session might cause them anxiety which prevents them 63.2 years in 2014. This trend is likely to continue as state pension taking part, even with the support of someone else. Initially, the age increases. Around 11% of people over 65 years are also in Ambassador could work with local health professionals to suggest employment. We therefore suggest in the future the project considers exercises the participant could try safely at home in order to develop working with older adults who are still in employment to help their confidence in preparation for joining a group activity. Group encourage an active habit which could be maintained into retirement. activities are beneficial in providing social inclusion opportunities with fellow participants alongside the activity. Some retired adults who come into contact with the project will have time during the weekday daytime and so this could be their preferred

29

Key Areas of Need (2)

time to take part in an activity. Only 30% of sessions take place during walk between these will be an issue for some older adults, some may weekday daytimes, there could be a need for more low intensity also have traffic safety concerns with routes that require the crossing sessions in convenient timing and locations for local transport. Some of roads. The majority of venues are in very close proximity (many venues will also have available time during the daytime to hold new with 0.1 miles) from venue to bus stop. The Friendly Bus and activities. community cars can also provide a door to door service. Gender specific sessions for older adults. Ensuring the target group of inactive older adults are referred to the Ambassadors. There are no gender specific sessions for older adults; these sessions can be successful, for example women’s only sessions, in providing a Sport England’s recent research into active ageing enabled them to tailored environment for their needs. Providing tailored sessions for split older adults by their attitudes and behavioural challenges into this target group is important if behaviour change is going to take five unique groups (see Appendix 3). In terms of these group’s place. An older adult’s belief in their ability, confidence, perception of attitudes towards being active, three of the groups are categorised as risk and feelings of shared values / mutual trust can all influence being in the pre-contemplation stage, where physical activity is not on participation in physical activity. Around 30-50% of older adults are their radar. They experience various barriers, believing physical likely to have a long standing illness, disability or infirmity, the figure is activity will make their health worse, they worry about injuries, their likely to be even hire for participants in this project. Working with older fitness, if they’d feel out of place or would find the activity boring. Two adults referred via health professionals will help meet the aims of the of the groups are a stage nearer to an active habit; they are in the JSNA and Health & Wellbeing strategy through working on risk contemplation stage. They may be a little more active than those for factors, helping to reduce inequalities and long-term conditions. Using whom physical activity is not on their radar, but 22-28% are likely to market segmentation intelligence, individual and indoor activities are be doing nothing and for those that are taking part in activity, up to generally preferred to outdoor / team activities, but this is a general 68% aren’t working at a high enough intensity. Some of the older guide and should not be substituted for first-hand feedback. adults who are interested in or contemplating starting an activity, the Ambassadors could work with to help them overcome their barriers of Consider transport routes when setting up or promoting sessions. low confidence, feeling out of place and not knowing what kind of We would recommend that any additional sessions created are in activity is right for them. The biggest physical and mental health close proximity to bus stops, ideally on both bus routes (18 and 436) benefits can be realised by an inactive person starting some activity; served by Much Wenlock. In Much Wenlock; the Pinefields it’s important the Ambassadors captures this target group for the Community Room and Priory Hall are located closest to bus stops, project to have the maximum impact. Signposting older adults who whereas most activity takes place at the Leisure Centre which has the are already active will simply displace people from activity to activity furthest distance to walk from the closest bus stop. The distance to rather than increasing participation.

30 Key Areas of Need and Recommendations

New activities must complement nearby existing activities and use going along to activities together and being a friendly face. As stated local feedback. earlier, Shropshire does experience in migration of older adults coming to retire in the area. Some of these older adults moving to Any potential new activities must complement those already taking Much Wenlock will have poor knowledge of local facilities, transport place in other areas. Much Wenlock’s Place Plan and Neighbourhood and activities and will really benefit from the Ambassadors knowledge. plan both value the retention of community facilities and opportunities, along with the retention of the Friendly Bus. The LDF advocates Recommendations sustainable, thriving communities with opportunities for all; as long as Short Term these opportunities are aligned to existing provision in neighbouring market towns. Any potential new activities identified must complement Explore further activities/ sessions which are: those provided nearby and not duplicate. Where an activity is • Of low intensity provided elsewhere; such as Tennis or Zumba Gold which is offered in Broseley but not Much Wenlock, perhaps working with the Friendly • Are at accessible venues using local bus routes Bus and community cars could open these activities up to more • Take place during weekday daytimes or during weekends participants from Much Wenlock where transport is a barrier. • Gender specific activities These recommendations should be used alongside other feedback Any proposed additional activities must complement existing nearby the Ambassadors can access through participants and partners offers. (including health professionals and other partners involved in the project). Using feedback and these recommendations together will Any potential additional activities also require further insight through make stronger case for investment in a new activity, piece of local feedback. equipment or other project which helps tackle the barriers participants face in being active. The Ambassadors may need to facilitate a focus Close working with partner organisations will be required to capture / feedback group with participants to help gather some of this the target group of inactive older adults.

information or develop a process through which target participants can suggest things which would enable them to be more active. Medium / Longer Term Working with other groups (such as U3A, craft clubs or the local • Gather further insight on older adults still in employment in medical practice) could help facilitate this approach. Overtime, the Much Wenlock. Explore how the project encourage these Ambassadors may be able to recruit some of the participants to adults into active habits which they maintain in retirement. become Ambassadors themselves and encourage others through 31

Friday 24th February Project Report

The Ambassador project, rebranded Living Well in Wenlock has had some considerable developments in the last three months: -Three Ambassadors inducted into their role, also creating an action plan for future projects in the area. - Secured additional funds (£1k) from Public Health to support new project start-up costs. - Working with the GP Surgery, public health and Community Care Coordinators a new session has been set up targeting isolated inactive adults with complex medical needs (Active for Later Life). This is a result of the insight work and was highlighted as a gap in activity provision within our target area. Active for Later Life -The first session commences on Thursday 2nd March, and will be held at Harley Village Hall. At present we have 10 individuals that have booked on to the session, all currently inactive who have either self- referred or been referred by their GP/health professional. -A monitoring form has been devised to capture current states of emotional health and wellbeing, current activity levels, and social isolation. This will be monitored again at 3 month intervals by the ambassadors to measure quantitative and qualitative impact from the sessions. Future Developments -The project is looking at addressing public transport access to activity venues such as the Much Wenlock Leisure Centre which currently has no bus access routes at present. -Interest is being gathered for more gender specific activities to target both men and women that would be more likely to engage in activity within a same gender group. -Engagement with current activity providers to gain further insight into level of engagement within current activity provision, and also possibilities to expand offer to engage with new audiences. Infrastructure -Policies and procedures have been created on Risk Assessment, Safeguarding and Lone Working -An induction pack has been created to recruit future volunteers which includes workshop orientated tools, scenarios and training information. 32

References

Age UK Later Life Factsheet https://www.ageuk.org.uk/Documents/EN-GB/Factsheets/Later_Life_UK_factsheet.pdf?dtrk=true

British Heart Foundation: Factors Influencing Physical Activity Levels in Older Adults http://www.bhfactive.org.uk/older-adults-resources-and-publications-item/18/404/index.html

Department of Work and Pensions - Average age of withdrawal from the labour market: data table https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/328736/6_Average_age_of_withdrawal_from_the_labour_market.csv/pr eview

Healthier Lives http://healthierlives.phe.org.uk/

Health Profiles http://fingertips.phe.org.uk/profile/health-profiles/data

Much Wenlock Ward Profile https://www.shropshire.gov.uk/media/789848/Much-Wenlock-Ward-Profile-2013.pdf

Office for National Statistics – Car ownership per household

Office for National Statistics – Regional Labour Market https://www.ons.gov.uk/employmentandlabourmarket/peopleinwork/employmentandemployeetypes/datasets/regionalemploymentbyagex01

Shropshire Commissioning Strategy http://shropshire.gov.uk/media/1405810/Commissioning-for-the-Future.pdf

Shropshire Community Strategy http://shropshire.gov.uk/committee-services/Data/Cabinet/20091118/Agenda/App%20B%20Com%20Strat%20Highlights%20Nov%2009.pdf

33

References

Shropshire Council Facts and Figures http://www.shropshire.gov.uk/facts-and-figures/

Shropshire Council Key Facts and Figures http://new.shropshire.gov.uk/media/3510/all-snapshots-2016.pdf

Shropshire Health and Wellbeing Strategy https://shropshire.gov.uk/committee-services/documents/s8968/9%20Appendix%20Final%20Draft%20HWB%20Strategy%202015.pdf

Shropshire Local Development Framework http://shropshire.gov.uk/media/830904/shropshire-core-strategy-2011-reduced.pdf

Shropshire JSNA https://www.shropshire.gov.uk/media/73886/Shropshire-JSNA-Summary-Document-2012.pdf

Shropshire Young People and Families Plan http://shropshire.gov.uk/media/1216935/Shropshire-CYPF-Plan-2014.pdf

Sport England Market Segmentation Tool http://segments.sportengland.org/

Sport England’s Active People Survey https://www.sportengland.org/research/who-plays-sport/

Sport England Local Sport Profile Tool https://www.sportengland.org/research/who-plays-sport/localpicture/

Start Active, Stay Active https://www.gov.uk/government/publications/start-active-stayactive-a-report-on-physical-activity-from-the-four-homecountries-chief-medical-officers

Tackling Inactivity: Active Ageing Prospectus https://www.sportengland.org/media/11410/active-ageing-prospectus.pdf

Trajectory: Ageing in the UK https://trajectorypartnership.com/wp-content/uploads/2015/03/Age-in-the-UK-Today-FINAL-24032015.pdf 34

Appendices

Appendix 1: Distance from route 18 bus stops to venues

Bus stops Bus stops Bus stops Bus stops Bus stops Bus stops Bus stops within 0.1 within 0.2 within 0.3 within 0.4 within 0.5 within 0.6 within 0.7 Route 18 miles miles miles miles miles miles miles

Bridgnorth Queen Street Road Priory Hall St Mary's Road Barrow Street

Barrow Street Bridgnorth Leisure Centre Queen Street St Mary's Road Road Bridgnorth Linden Field Queen Street St Mary's Road Road Barrow Street

Pinefields Community Bridgnorth Queen Street Room Road St Mary's Road Barrow Street

Queen Street Bridgnorth Road The Square St Mary's Road Barrow Street

35 Appendices

Appendix 2: Distance from route 436 bus stops to venues

Bus stops Bus stops Bus stops Bus stops Bus stops Bus stops Bus stops Bus stops within 0.1 within 0.2 within 0.3 within 0.4 within 0.5 within 0.6 within 0.7 within 0.8 Route 436 miles miles miles miles miles miles miles miles

Queen Street Bridgnorth St Mary's Road Priory Hall Road Barrow Street Victoria Road

Barrow Street St Mary's Bridgnorth Victoria Leisure Centre Queen Street Road Road Road

St Mary's Bridgnorth Barrow Street Linden Field Queen Street Road Road Victoria Road

Pinefields Bridgnorth Queen Street Community Road St Mary's Room Victoria Road Road Barrow Street

Queen Street Bridgnorth Road St Mary's The Square Road Barrow Street Victoria Road

36 Appendices

Appendix 3: Sport England’s ageing and activity groups

37 Appendices

Appendix 4: Activities in Much Wenlock

Name of group Activity Venue When Session takes place

Extend Exercise Exercise Class for 50+ years. Pinefields Community Room Monday 10-11am

Belly Dance Belly Dancing Pinefields Community Room Monday 6-7:30pm

Indoor bowling Indoor bowls Pinefields Community Room Friday 2-3:30pm

Wenlock Badminton Group Badminton Leisure Centre Monday 7-8pm Ladies Badminton Badminton Leisure Centre Friday 7pm Ladies Netball Netball Leisure Centre Tuesday 6pm-7pm Circuits Circuits Leisure Centre Tuesday 6pm-7pm

Water Workout Water Workout Leisure Centre Wednesday 8pm-9pm Spinning Spinning Leisure Centre Thursday 6pm -7pm

Spinning Spinning Leisure Centre Friday 7:15pm-8:15pm

Spinning Spinning Leisure Centre Saturday 8:30am - 9:30am ASA Swimfit Swimfit Leisure Centre Friday 6pm-7pm

Leisure Centre Swimming Swimming - Friendly bus Leisure Centre Mon 10 -11am

Leisure Centre Swimming Swimming - Public Swim Leisure Centre Monday 4-5pm

Leisure Centre Swimming Swimming - Public Swim Leisure Centre Monday 8-9pm

Leisure Centre Swimming Swimming - Public Swim Leisure Centre Tuesday 4-5pm

Leisure Centre Swimming Swimming - Public Swim Leisure Centre Wednesday 6-7pm 38 Appendices

Appendix 4 (continued)

Name of group Activity Venue When Session takes place Leisure Centre Swimming Swimming - Public Swim Leisure Centre Saturday 4-5pm Leisure Centre Swimming Swimming - Public Swim Leisure Centre Sunday 12-1pm Leisure Centre Swimming Swimming - Public Swim Leisure Centre Sunday 3-4pm Leisure Centre Swimming Swimming - adult swim Leisure Centre Monday 1-2pm Leisure Centre Swimming Swimming - adult swim Leisure Centre Tuesday 9-10pm Leisure Centre Swimming Swimming - adult swim Leisure Centre Wedsnesday 9-10pm Leisure Centre Swimming Swimming - adult swim Leisure Centre Thursday 9-10pm Leisure Centre Swimming Swimming - adult swim Leisure Centre Friday 1-2pm Gym. Reserved for older adults Tuesdays 11am-1pm and Thursday Aspire fitness suite during these times. MW leisure centre 1pm -3pm

Walking Football Walking football. People 50+ years. Leisure centre Mon 6-7pm

Yoga Yoga William Brookes School sports hall Wednesday 7-8:30pm Wenlock Running Group Running Sunday AM

Much Wenlock Walking for Health Walking Outdoors Monday 10am Yoga Yoga Priory Hall Tuesday 2-3:30pm Tai Chi Tai Chi (advanced) Priory Hall Friday 10am - 12pm Tai Chi Tai Chi (beginners) Priory Hall Friday 6-7pm Zumba Both Priory Hall Mon 9:30 - 10:30am Shropshire Silver Surfers Exercise Class Priory Hall Thursday 2pm Much Wenlock Bowling Club Bowling (social) Linden Field 2pm Thursday during Summer 39 Much Wenlock Cricket Club Cricket (Shropshire Saturday league) Linden Field Weekend Appendices

Appendix 5: Activities outside Much Wenlock

Name of group Area Activity Venue When Session takes place Cricket (friendly Broseley Cricket Club Broseley matches) Cricket Pitch Sunday

Broseley Tennis Club Broseley Tennis (mens matches) Tennis Court Weekday evening Tennis (womens Broseley Tennis Club Broseley matches) Tennis Courts Weekday evening Tennis (mixed Broseley Tennis Club Broseley matches) Tennis Courts Weekday evening Broseley Zumba Broseley Zumba Victoria Hall Monday 7:30pm - 8:30pm Broseley Zumba Gold Broseley Zumba Church Thursday 2-3pm Broseley Strollers Broseley Walking Outdoors Wed 10:30am Tai Chi Broseley Tai Chi (advanced) Victoria Hall Monday 10:30am - 12pm Tai Chi Broseley Tai Chi (beginners) Victoria Hall Tuesday 8:30-9:30pm Zumba Gold Harley Harley Zumba Harley Village Hall Tues 6:30pm - 7:30pm All together now - Active for Later Exercise class for older Life Harley adults Harley Village Hall Thursday 1:30 - 2:30pm Exercise class for older Extend Exercise Harley adults Harley Village Hall Thursdays 10:15am - 11:15am Tai Chi Cressage Tai Chi (beginners) Village Hall Monday 2-3pm Exercise class for older Shropshire Silver Movers Cressage adults Cressage Village Hall Thursday 10am 40 Willey Cricket Club Willey Cricket Cricket Pitch Weekends