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TELUS Corporation

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TELUS Corporation TELUS Corporation COMPANY ANALYSIS Aaron Cole-Doerr, Dana Ross, John Barber, Shelby Grant CONESTOGA COLLEGE CONTENTS Business Description .................................................................................................................... 3 History ............................................................................................................................................ 3 Products/Services ......................................................................................................................... 4 Partnerships ................................................................................................................................... 4 Imports & Exports.......................................................................................................................... 4 Exports ....................................................................................................................................... 4 Imports ....................................................................................................................................... 5 Recent or Current Restructures ................................................................................................... 5 Competitors .................................................................................................................................... 6 Company Mission/Vision .............................................................................................................. 6 Vision: ........................................................................................................................................ 6 Execution: .................................................................................................................................. 7 S.W.O.T. .......................................................................................................................................... 8 Strengths .................................................................................................................................... 8 Weaknesses ............................................................................................................................... 8 Opportunities ............................................................................................................................. 9 Threats ....................................................................................................................................... 9 Benefits & Perks .......................................................................................................................... 10 Time off and leaves of absence ............................................................................................. 10 Health Benefits ........................................................................................................................ 10 Healthy Living .......................................................................................................................... 11 Retirement Savings ................................................................................................................. 11 Recognition .............................................................................................................................. 11 Discounts ................................................................................................................................. 11 Personal Assistant .................................................................................................................. 11 Flexible Work ........................................................................................................................... 12 Salary ............................................................................................................................................ 12 Bonuses/Stock Options .............................................................................................................. 12 1 Overall Thoughts ......................................................................................................................... 12 Products Offered ......................................................................................................................... 13 TELUS ....................................................................................................................................... 13 KOODO ..................................................................................................................................... 14 Target Market ............................................................................................................................... 14 Our Thoughts ............................................................................................................................... 14 Marketing Mix ............................................................................................................................... 14 Product ..................................................................................................................................... 15 Price .......................................................................................................................................... 15 Promotion ................................................................................................................................ 15 Place ......................................................................................................................................... 15 2012 Financials ............................................................................................................................ 16 Stock Price ................................................................................................................................... 18 Conclusion ................................................................................................................................... 18 Bibliography ................................................................................................................................. 19 2 TELUS BUSINESS DESCRIPTION TELUS is one of the big three telecommunications companies in Canada. They offer a diverse line-up of consumer and commercial wireless and wireline products and services. In the wireless sector they offer a dual brand approach with TELUS and KOODO. Their international operations include call centers in regions like North & Central America, Asia and Europe (TELUS Corporation 2013). A big part of the TELUS Corporation is investing in high potential private companies. Their portfolio consists of 14 companies spanning from the wireless industry to medical companies (TELUS Corporation 2013). Most recently, TELUS purchased Black’s Photo for $28 million (Telus snaps up Black's Photo fo $28M 2009); this allows them to further the distribution of their wireless products to 113 more retail locations while taking advantage of the digital imaging market Black’s is in. One of the most well-known parts of this company is their philanthropic ideals. TELUS is committed to giving back and it shows with over $300 million donated to date (TELUS Corporation 2013). TELUS’ strategic intent is, “To unleash the power of the Internet to deliver the best solutions to Canadians at home, in the workplace and on the move.” (TELUS Corpotation 2013). HISTORY TELUS has been a part of Alberta for over 100 years (TELUS Corporation 2013). Starting in 1885, with the first phone call between Fort Edmonton and the St. Albert Mission (TELUS Corporation 2013). They introduced the Canada’s first 911 system in 1969 (TELUS Corporation 2013). In 1982, they were the first to have a cellular phone system used for Alberta’s resource industries (TELUS Corporation 2013). Finally in 1990 they became the TELUS Corporation raising almost $900 million during their IPO (TELUS Corporation 2013). Today, TELUS is a national telecommunications provider with some international operations. They have become considered one of the big 3 wireless providers with about 3 28.3% of the wireless market (Canada Telecommunications Report no. 2 2012). TELUS employs around 42,400 people both nationally and internationally (Wolfram Alpha 2013). PRODUCTS/SERVICES TELUS is offering a wide variety of telecommunications based services. They offer these to both the consumer and corporate market. They have two avenues of services under the TELUS banner: wireless and wireline (TELUS Corporation 2013). Along with TELUS they expanded to the lower end phone market with the launch of KOODO in 2008 (TELUS Corporation 2013). KOODO only offers the wireless services for the consumer market. Black’s Photo is the most recent addition to the TELUS team; offering digital imaging equipment and photo printing services alongside TELUS and KOODO’s wireless products. PARTNERSHIPS TELUS has four major strategic alliances at the moment: Accenture, Avaya, Cisco and Microsoft. Each of these companies is international with main headquarters outside of Canada. Accenture specializes in assisting companies enter new foreign markets and improving current ones. Avaya recently purchased the Nortel enterprise business and is the main communications equipment supplier. CISCO offers un-matched IP hardware and software. Microsoft offers their Microsoft Unified Communications and productivity applications for all types of customers. (TELUS Corporation
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