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THE STORY OF CAMPARI 3 A RED ICON 5

THE CLASSICS Milano-Torino 9 Americano 11 CAMPARI & Soda 13 Negroni 15 Boulevardier 17 Garibaldi 19 Negroni Sbagliato 21 CAMPARI G&T 23

TWISTS ON THE NEGRONI Valentina Negroni 27 Negroni Segreto 29 Chocolate Orange Negroni 31 Hazelnut Negroni 33 Coffee Negroni 35 Fig Negroni 37 Rhubarb Negroni 39 Kingston Negroni 41

SEASONAL COCKTAILS Charlie & Camillo Negroni 45 Piña Negroni 47 Sloe Negroni 49 Hot Mulled Negroni 51

DRINKS BY COMPLEXITY 52 THE STORY OF CAMPARI

Born in Milan Gaspare Campari began serving cocktails made with his own unique, bitter aperitivo at Milan’s Caffè Campari in 1867. Young Milanese flocked here to enjoy these intriguing bittersweet drinks and later to the Camparino bar opened by Gaspare’s son Davide in 1915. Under Davide’s direction, the global popularity of CAMPARI soared. Not least because he understood the power of design and creativity in building brand recognition, and engaged with leading designers, illustrators and filmmakers to bring the vibrant red drink to life. By the mid-1900s, CAMPARI had become indelibly linked to Milan’s peerless culture and synonymous with avant-garde creativity and thinking. Today, we invite you to raise a glass to the art and influence of an aperitivo icon with the Little Red Book of Classic CAMPARI Serves & Negroni Twists. Cin cin!

6 3 A RED ICON

CAMPARI is a perfect blend of bitter herbs, aromatic plants and fruit, and alcohol. The secret recipe, invented in 1860 and known only by three people, remains true to the original.

Look Unmistakable, vibrant, bright red Nose Orange peel and aromatic herbs Taste Bittersweet, intense orange, aromatic herbal and root notes. Invigorating and refreshing. A deeply pleasing and stimulating long aftertaste that seduces you to take sip after sip.

5 THE CLASSICS

Since 1860, CAMPARI has become the essential ingredient in some of the world’s most famous and unique aperitivo and cocktail drinks.

7 1860

MILANO-TORINO

Simple, light and refreshing Ingredients & Method Equal parts bitter and sweet, 35ml CAMPARI this is the serve that all iconic 35ml Vermouth Rosso CAMPARI drinks are born from. Orange peel The name implies the origins Fill a tumbler with ice, pour of the ingredients – Milanese in the spirits, stir and garnish CAMPARI and sweet vermouth with fresh orange peel. which traditionally comes from Turin.

9 1915

AMERICANO

Fresh and invigorating Ingredients & Method The Americano is based on 25ml CAMPARI the Milano-Torino with an 25ml Vermouth Rosso added splash of soda water Premium soda water and garnished with lemon peel. Orange slice Its name celebrates Primo Lemon peel Carnera, the first Italian to Fill a rocks glass with ice, win a heavyweight boxing pour in the spirits, add a splash title in New York. of soda water and garnish with fresh orange slice and lemon peel.

11 1915

& SODA

Light and refreshing Ingredients & Method The most popular drink in 50ml CAMPARI the Camparino bar opened by 100ml Premium soda water Davide Campari back in 1915. Orange wedge Simple and easy to make, it’s the Fill a highball glass with ice, perfect introduction to CAMPARI pour in the CAMPARI, top for those starting out. up with soda water and lightly stir. Garnish with a fresh orange wedge.

13 1919

NEGRONI

The Icon Ingredients & Method Created by Count Camillo 25ml CAMPARI Negroni in Florence in 1919 and 25ml Gin one of the most popular cocktails 25ml Vermouth Rosso in existence. It’s the perfect Orange slice balance of bitter, sweet and dry. Fill a rocks glass with ice, pour in the spirits and stir gently, then garnish with fresh orange slice.

15 1927

BOULEVARDIER

Smooth and indulgent Ingredients & Method Created in Paris in 1927 25ml CAMPARI by legendary New York 25ml Vermouth Rosso bartender Harry McElhone. 35ml Wild Turkey 101 The Boulevardier is the Negroni’s Lemon peel autumnal cousin swapping Stir the spirits over ice, then summery gin for deep, strain into a deep coupette soulful bourbon. or rocks glass and garnish with fresh lemon peel.

17 1960

GARIBALDI

Fruity and sweet Ingredients & Method Named after the famous 50ml CAMPARI revolutionary general who Juice of 1 orange helped to liberate and unify Italy, Orange wedge the Garibaldi combines bitter Place two ice cubes in a CAMPARI from the north of Italy highball glass and add the with sweet oranges from CAMPARI. Press the orange the South. and add half of the juice; stir to combine, then add another ice cube and the remainder of the orange juice. Garnish with a fresh orange wedge.

19 1972

NEGRONI SBAGLIATO

AKA the Wrong Negroni Ingredients & Method The Negroni Sbagliato was born 25ml CAMPARI in Milan in 1972 on a busy night 25ml Vermouth Rosso at Bar Basso. The owner Mirko 25ml Cinzano Prosecco D.O.C. Stocchetto was about to mix Orange slice a classic Negroni for a regular Fill a rocks glass with ice, pour client, but following the CAMPARI in the spirits and top up with and vermouth he accidentally the Prosecco then lightly stir so reached out for a bottle of as not to lose the sparkle, and sparkling wine instead of the garnish with fresh orange slice. usual gin. The customer and Mirko tried the new recipe and it was love at first sip.

21 2016

GIN & TONIC

The Milanese G&T Ingredients & Method A stylish Italian twist on the 25ml CAMPARI quintessential British G&T, vibrant 25ml Gin red with a bittersweet complexity. Premium tonic water Lime wedge

Fill a balloon glass with ice, pour in the spirits and the tonic water, add a squeeze of fresh lime then stir and garnish with a fresh lime wedge.

23 TWISTS ON THE NEGRONI

25 VALENTINA NEGRONI

Light and refreshing Ingredients & Method An unusual twist that is perfect 25ml CAMPARI for aperitivo time. Pink grapefruit, 25ml Cynar Cynar and CAMPARI combine 50ml Pink grapefruit juice for a rich yet dry flavour lifted Premium tonic water by the tonic water and with a A sprig of rosemary Mediterranean aroma. Fill a rocks glass with ice, pour in the spirits, juice and tonic water and stir gently, then garnish with a sprig of rosemary.

27 NEGRONI SEGRETO

Light, floral and fruity Ingredients & Method Rose water and raspberries make 25ml CAMPARI for a refreshing combination and 25ml Gin add beautiful floral and fruity 10ml Vermouth Rosso notes to the Negroni. Masterfully 4 raspberries (puréed/muddled) invented by award-winning 3 dashes of rose water bartender Joe Schofield for the Freeze-dried raspberry CAMPARI Red Diaries in 2019. Muddle the raspberries and add all the ingredients into a cocktail shaker, stir and double strain. Fill a deep coupette with ice. Spray gin on the side of the glass with an atomiser and dust with freeze-dried raspberry powder.

29 CHOCOLATE ORANGE NEGRONI

Rich, sweet and silky Ingredients & Method Bittersweet chocolate and Grand 25ml CAMPARI Marnier find their perfect partner 25ml Grand Marnier in CAMPARI. 25ml Vermouth Rosso 2 drops of Chocolate bitters A slice of Terry’s Chocolate Orange

Fill a rocks glass with ice, pour in the spirits and bitters and stir gently, then garnish with a slice of Terry’s Chocolate Orange.

31 HAZELNUT NEGRONI

Buttery and bittersweet Ingredients & Method A splash of hazelnut liqueur 25ml CAMPARI brings out the flavours of 25ml Frangelico the Negroni and adds a 25ml Vermouth Rosso welcome nuttiness. Ferrero Rocher

Fill a rocks glass with ice, pour in the spirits and liqueur and stir gently, then garnish with a Ferrero Rocher.

33 COFFEE NEGRONI

Rich and dark Ingredients & Method The deep earthy notes of 25ml CAMPARI espresso work excellently with 25ml Gin CAMPARI and help to balance the 25ml Vermouth Rosso sweet vermouth. Coffee brings 1 shot of espresso a nuttiness and a silky texture. Coffee beans

Fill two rocks glasses with ice. In one glass, pour in the spirits and stir gently. In the other, add the espresso, stir to chill then strain and add to the spirit mix. After stirring once more, garnish with coffee beans.

35 FIG NEGRONI

Deep, rich and sweet Ingredients & Method Fig adds a honey-like sweetness 25ml CAMPARI to the Negroni with a subtle hint 20ml Gin of berry. It’s full-bodied and offers 20ml Vermouth Rosso a fruity intensity like the best jams. 15ml Fig syrup Fresh fig

Fill a rocks glass with ice, pour in the spirits and syrup and stir gently, then garnish with fresh fig.

37 RHUBARB NEGRONI

Bitter, sweet and sour Ingredients & Method Drier and punchier than the 25ml CAMPARI classic Negroni, rhubarb brings 25ml Gin real complexity of flavour with 15ml Vermouth Rosso both sweet and sour notes. 15ml Nardini Rabarbaro Rhubarb ribbon

Fill a rocks glass with ice, pour in the spirits and liqueur and stir gently, then garnish with a rhubarb ribbon.

39 KINGSTON NEGRONI

Full-bodied Ingredients & Method Jamaican rum brings a taste 25ml CAMPARI of the Caribbean. Deep and 25ml Appleton Estate Rum full-bodied in flavour, it holds 25ml Vermouth Rosso its own against the bitter Dried orange slice notes of CAMPARI and the Fill a rocks glass with ice, sweet vermouth. pour in the spirits and stir gently, then garnish with a slice of dried orange.

41 SEASONAL COCKTAILS

43 SPRING CHARLIE & CAMILLO NEGRONI

Sweet and spicy Ingredients & Method If Charlie Chaplin and Camillo 25ml CAMPARI Negroni were to hang out this 20ml Gin would probably be their cocktail: 15ml Crème d’Abricot smooth, sweet and velvety 15ml Ginger syrup apricot sparkles in this drink, Candied ginger with ginger adding a spicy kick. Fill a shaker with ice, pour in the spirits, liqueur and syrup and shake well. Double strain into a coupette then garnish with candied ginger.

45 SUMMER

PIÑA NEGRONI

Creamy and sweet Ingredients & Method The summer is all about sun, 25ml CAMPARI sea, sand and coconut and this 25ml Koko Kanu drink doesn’t disappoint. 20ml Vermouth Rosso 20ml Pineapple syrup Coconut flakes

Fill a rocks glass with ice, pour in the spirits and syrup and stir gently, then sprinkle with coconut flakes.

47 AUTUMN

SLOE NEGRONI

Fruity and refreshing Ingredients & Method Cassis and sloe gin deliver 25ml CAMPARI dreamy hits of blackcurrant 25ml Sloe gin and plum in this fruity take 25ml Crème de Cassis on the Negroni. Fresh cranberries

Fill a rocks glass with ice, pour in the spirits and liqueur and stir gently, then garnish with fresh cranberries.

49 WINTER

HOT MULLED NEGRONI

Spicy and sweet Ingredients & Method Cinnamon, nutmeg and an extra 20ml CAMPARI dose of orange give the Negroni 50ml Red wine a Christmas makeover. Great for 25ml Vermouth Rosso pre-batching, simply multiply the 15ml Gin ingredients as needed. Cinnamon Nutmeg Orange rind Brown sugar Orange peel

Heat all the ingredients in a pot/soup kettle or use a steam wand on a coffee machine for individual serves. Serve in a latte glass and garnish with orange peel.

51 DRINKS BY COMPLEXITY

Simple / lighter Garibaldi CAMPARI & Soda CAMPARI G&T Charlie & Camillo Negroni Piña Negroni Americano Negroni Sbagliato Valentina Negroni Negroni Segreto Milano-Torino Classic Negroni Chocolate Orange Negroni Hazelnut Negroni Coffee Negroni Fig Negroni Rhubarb Negroni Hot Mulled Negroni Sloe Negroni Boulevardier Complex / richer Kingston Negroni

The Little Red Book of Classic Campari Serves & Negroni Twists ©2020 Campari UK all rights reserved. Design: Spinach Branding.

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