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Sonoma County Winegrowers 1St Annual Sustainability Report

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Sonoma County Winegrowers 1St Annual Sustainability Report SPECIAL PROMOTIONAL SECTION Sonoma County Winegrowers 1st Annual Sustainability Report JANUARY 2015 A comprehensive report on Sonoma County Winegrower’s commitment and path towards making Sonoma County the nation’s first 100% sustainable winegrowing region by 2019. TABLE OF ABOUT US.... CONTENTS Sonoma County Winegrape Commission PAGE 3. SCW Chairman’s The Sonoma County Winegrape Commission, also known as Sonoma County Winegrowers (SCW), was established Letter in 2006 as a marketing and educational organization dedicated to the promotion and preservation of Sonoma County as one of the world’s premier grape growing regions. SCW has oversight by California Department of Food and 4. SCW President’s Agriculture which supports producer regions. Letter With more than 1,800 growers, SCW’s goal is to increase awareness and recognition of the quality and diversity 5. 2014 Sustainability of Sonoma County’s grapes and wines through dynamic marketing and educational programs targeted to wine Report Card consumers around the world. 6. Grower Profile: Balletto Vineyards OUR OUR VALUES 7. Sustainability Case Sonoma County Winegrowers Study: Jackson MISSION are family farmers who work Family Wines The mission of the hard every day to produce Sonoma County 8. Grower Profile: high quality grapes that Winegrowers is Bush Crispo are the foundation for to increase the Vineyard world class wines. We are value of Sonoma dedicated to sustaining our 8. Sonoma County County winegrapes land for future generations. Agricultural and to nurture Commissioner We preserve the land where and protect this we live and work and the 10. Sustainability Case agricultural water and air that we share Study: Redwood resource for future with neighbors. We actively Empire Vineyard generations. Management support our communities and are proud to be a part of 11. AVA Spotlights Sonoma County. 12. Sustainability Honor Roll 14. Consumer Research STEWARDSHIP. INTEGRITY. COLLABORATION. & Trends 15. Sustainability Case Study: Bevill Vineyard Management Acknowledgements This Sustainability Annual Report could not have been produced without the support of the following people: 16. Grower Profile: Gunsalus Vineyard SONOMA COUNTY WINEGROWERS 16. SRJC’s Shone Farm STAFF BOARD COMMISSIONERS BOARD COMMISSIONER PRODUCTION TEAM PHOTOGRAPHY Karissa Kruse, President Brad Petersen ALTERNATES: Cindy Madden, designer George Rose 17. Grower Profile: Sean Carroll, Marketing (Chairman) Joe Battaglini and production manager, Fall Creek Vineyard and Communications Kevin Barr Domenic Carinalli North Bay Business Manager (Vice Chairman) Anna Darden Journal 18. Sommeliers Q&A Robert LaVine, Richard Mounts Joe Judge Gary Quackenbush, Sustainability Manager (Treasurer) Doug McIlroy writer 19. Grower Profile: Karen Thomas, Grower John Balletto Vicki Michalczyk Judge Family Programs Manager (Past Chairman) (Past Treasurer) Vineyard Andriana Duckworth, Ray Johnson Vickie Mulas Marketing Coordinator (Public Member At-Large) Mark Pasternak STAY CONNECTED 19. Winery Approaches Jeff Herdell, Webmaster George Martinelli Rich Schaefers Keep informed of the latest news, information, and to Sustainability Brandi Taylor, Bret Munselle Rhonda Smith updates on our sustainability initiative. Bookkeeper Glenn Proctor Brent Young 23. Sustainability Case WEBSITE: www.sonomawinegrape.org Dan Rotlisberger /sonomagrapes Study: E. & J. Gallo FACEBOOK.COM Mark Sanchietti TWITTER.COM/sonomagrapes Steve Sangiacomo, INSTRAGRAM.COM/sonomacountywinegrowers (Past Chairman) 2 SONOMA COUNTY WINEGROWERS • SUSTAINABILITY REPORT WWW.SONOMAWINEGRAPE.ORG Sonoma County first wine region to make bold sustainability commitment The Sonoma County Winegrowers, in all vineyards and wineries across Sonoma When making this commitment, the partnership with Sonoma County Vintners, County will soon be sustainable. This is Sonoma County Winegrowers promised to announced on January 15, 2014, that an unprecedented commitment for a wine be fully transparent about their progress. Sonoma County is committed to becoming region and is a remarkable collaboration of This comprehensive report shares the sto- the nation’s first 100% sustainable wine the 1,800 growers and 16 AVAs (American ries of our winegrowers’ and winemakers’ region by 2019. Viticulture Area) in Sonoma County work- path towards sustainability, their practices, Although many of the region’s multigen- ing toward one goal – ensuring that the and the impact it has on the environment, erational wine growers and winemakers land stays preserved in agriculture, their our community and people, and the local have been practicing sustainable farming community of neighbors and workers are economy. It also provides a report card on techniques and winemaking practices for treated with respect, and their business where we’re at towards reaching our sus- decades, this initiative demonstrates their endures providing positive economic impact tainability goal after the first year. seriousness and commitment to ensuring to Sonoma County. Join us in this bold initiative. Letter from the Chairman By Brad Petersen, Chairman of the Sonoma County Winegrape Commission & Vineyard Manager at Silver Oak Cellars & Twomey Cellars In the past twelve months since we made to help growers with self-assessments and the announcement that the winegrowers third party certification. Robert LaVine, our in Sonoma County would be certified 100% new sustainability manager at the Commis- sustainable in the next five years we have been sion has been busy meeting with any and all amazed at the response and recognition we growers who are interested, and we’ve seen have received from across Sonoma County, and a great response to date. The Code of Sus- throughout the nation, and beyond. We have tainable Winegrowing that was developed by gathered interest from not only the grape and California Association of Winegrape Growers wine industry across the state but from other (CAWG) and The Wine Institute is the program industries and government agencies as well. we are endorsing for our growers, but we are Because of this commitment we are now being working on guidelines to accept others as well invited to participate in conversations that we so long as the same standards are met, such as had to push to speak at in the past. Our county Lodi Rules and Sustainable in Practice (SIP). supervisors now point to this commitment In addition, we have surveyed our growers and with pride as proof that growers are being now have a baseline to judge future progress good stewards of our land. by. As we stated from the beginning, this is a Our commission president Karissa Kruse voluntary program to document what growers has been asked to participate in sustainability are currently doing and how they can improve conferences with multinational corporations if they choose to do so. such as General Electric and Microsoft. State As farmers we strive to produce the best regulators are considering allowing some crop we can and to preserve the land just as the sections of the Code of Sustainable Winegrow- generations of farmers before us have done. ing to satisfy requirements for irrigation and Making this pledge to be 100% sustainable is a storm water runoff from vineyard land. Winer- way for us to demonstrate to others who may ies are starting to pay extra for grapes that are not be as familiar with what we do that we are grown sustainably and the consumer interest good stewards of the land, that we do care for and demand for sustainably-grown wines con- the communities that we live and work in, and tinues to increase in the marketplace. These that we want to be able to pass this fine tradi- are just a few of the benefits we have seen from tion on to the next generation. If you haven’t the pledge we made just one year ago. We are already done so, please take some time to look sure there are many more to come. into the CSWA Code of Sustainability, if not for To help ensure our success with this com- you, then for those who will come after you. mitment, the Sonoma County Winegrape Commission staff has been working very hard WWW.SONOMAWINEGRAPE.ORG SONOMA COUNTY WINEGROWERS • SUSTAINABILITY REPORT 3 FROM THE PRESIDENT, KARISSA KRUSE Sustainability Commitment Exceeds Expectations! On January 15th, 2014, I had ness community during Sonoma the honor of making the public County Alliance and Santa Rosa announcement, on behalf of the and Healdsburg Chamber meet- Sonoma County Winegrowers, that ings to testifying in the halls of our Sonoma County was committing State Capital in the State Assembly to becoming 100% sustainable by and Senate Wine Committees, as 2019, making us the first sustain- well as beyond our state’s border able wine region in the U.S. This is to a group of global companies at an ambitious goal and a bold state- Wharton’s Initiative for Global En- ment by Sonoma County grape vironmental Leadership Advisory growers who believe in a sustain- Board in Philadelphia. able business, farm and commu- Our commitment to becoming nity. As we hit the end of our first the nation’s first 100% sustainable year in our sustainability aspira- winegrowing region has made tions, I am proud to announce headline news throughout the that we surpassed all year one world with more than 50 stories expectations. Since January of reaching over 50 million people, 2014, 43% of the vineyard acres in including San Francisco Chronicle, Sonoma County have gone through CNN, NPR, Bloomberg, Business- the sustainability assessment and Week, Wine Spectator, KCBS Radio, 33% of the vineyards have taken Environmental Leader, Sustain- the next step and are now certified ableBusiness.com, GreenBusiness. sustainable under a third party com, The Press Democrat, and oth- auditor program. We are clearly ers. The headlines say it all: leading the way for wine regions • “Sustainability Push Conjures in sustainability and we have only Optimism” – Wines & Vines just begun. • “Seeds of Sustainability: So- In addition to grape growers noma County wine growers set of the goal. There are four main shows our dedication to sustain- commitment and 100% sustainabil- from all over Sonoma County goal of 100% sustainability” – areas that are critical to this com- ability.
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