DIGITAL OVERVIEW

PHOTO CREDIT: KCRW Presents Summer Nights at Union Station by Owen Kolasinski DIGITAL REACH

24x7 STREAMING WEBSITE NEWSLETTERS 6,900,000 1,400,000 92,564* KCRW Insider Sessions / Month Monthly Page Views 85,673 5 Things ON-DEMAND 1,100,000 85,213 5 Songs Monthly Uniques 1,800,000 31,330 Music Insider Sessions / Month 3,426 Art Insider KCRW RADIO APP PODCASTS iPhone, Android 6,768 Theater 1,500,000 95,000 Active Monthly Users 10,000 Good Food Downloads / Month 14,000 Daily Users 4,222 Santa Barbara SOCIAL MEDIA 3,847 Independent Producers Project 507,281 Twitter Followers 3,755 Design and Architecture 198,562 Facebook Followers *average subscribers 116,148 Instagram Followers

PHOTOGRAPHY CREDIT: BADBADNOTGOOD Live on Morning Becomes Eclectic by Spencer C. Amonwatvorakul KCRW.COM KCRW.com engages fans with award-winning content and enhances the KCRW experience. 970x250 Banner ads offer sponsors flexible options to engage KCRW’s audience too.

970x250 Banner Ad 300 x Mid-page, center 600

300x600 Banner Ad Mid-page, right rail

728x90 Banner Ads Mid-Page and/or bottom center 728x90 EXPANDING 970x50

SPONSORSHIP PAGES Synchronize all ads on specific pages. Available on the homepage, specific shows and blog pages including Morning Becomes Eclectic, Good Food, Press Play, to name a few.

970x50 Expanding Banner Ad 300 x Top center 600 Expands to 970x300 *only on hub pages* 300x600 Banner Ad Mid-page, right rail

728x90 Banner Ads Mid-Page and/or bottom center 728x90 SMARTPHONE WEBSITE 300x50 Smartphone users visiting KCRW’s website view an optimized version of the site, including banner ads.

300x50 ROS Banner Ad Top, middle and bottom center

300x50 Expanding Banner Ad 300x50 EXPANDING Top center Expands to 300x250 EXPANDING VIDEO 970x50

EXPANDS TO DISPLAY VIDEO WITH ROOM FOR TEXT / IMAGES IN-BANNER VIDEO ADS Express your message with video. Each video banner option offers space for a video and accompanying text / imagery.

970x50 Expanding In-Banner Video Ad Top center 300 Expands to 970x300 x 600

300x600 In-Banner Video Ad Mid-page, right rail No expansion, video plays in existing space 300x50 300x50 EXPANDED Expanding In-Banner Video Ad Smartphone Website Top center Expands to 300x250 MEDIA PLAYER 24/7 STREAMING CONTENT Engage KCRW’s digital streaming audience with audio and synchronized website banner ads.

STREAMS Target ads on specific audio content, including • KCRW Live • Eclectic 24 POP-UP 728x90 • KCRW News • Santa Barbara

AD UNITS • Synchronized to increase impact • Pre-roll audio ad 15-seconds on all streams • Banner ads display during audio pre-roll • 728x90 standard site • 300x50 smartphone site POP-UP 300x50 MEDIA PLAYER ON- DEMAND CONTENT Ads play throughout content, connecting your message with active listeners tuned-in to their selected show.

CONTENT TARGETING Campaigns may be set up to target individual POP-UP 728x90 shows including Press Play, Morning Becomes Eclectic and Good Food.

AD UNITS • Pre-, mid- and post-rolls available • Pre-roll includes a synchronized 728x90 or 300x50 ad to reinforce messaging • Content is played on the website media player POP-UP 300x50 • Individual show sponsorships combine podcast and on-demand KCRW PODCASTS Avid fans of KCRW’s award-winning shows use podcasts to download and listen to episodes at their convenience.

AUDIO AD UNITS • Pre-, mid- and post-rolls are available to reinforce messaging throughout shows

CONTENT TARGETING • Individual show sponsorships are available and combine podcast and on-demand • Shows include content like Press Play, Morning Becomes Eclectic and Good Food NPR ONE APP From smart speakers and connected cars to smartphones, NPR One is powering listening in today’s on-demand world by creating a listening experience that is personalized and frictionless.

Banner AD UNITS Ad • 15-second audio interstitial • Synchronized banner ad • Geo-targeted to Los Angeles

See ad specs for creative submission guidelines KCRW NEWSLETTERS Reach engaged audiences and target by specific interests.

Newsletter Ad Size Subscribers Frequency

600x100, KCRW Insider 92,564 Weekly 600x74 (mid + bottom) 600x100, 5 Things 85,673 Weekly 600x74 (mid + bottom) 600x100, 5 Songs 85,213 Weekly 600x74 (mid + bottom) Santa Barbara 600x100, 4,222 Bi-weekly Updates 600x74 (mid + bottom) 600x100

600x74

600x74 KCRW NEWSLETTERS Reach engaged audiences and target by specific interests.

Newsletter Ad Size Subscribers Frequency

Music Insider 600x74 31,330 Weekly

Art Insider 600x74 3,426 Weekly

Theater 600x74 6,768 Weekly

Good Food 600x74 10,000 Weekly

IPP 600x74 3,847 Monthly Design and 600x74 3,755 Weekly 600x74 Architecture

600x74 VIDEO PRE-ROLL A compelling way to highlight your support of KCRW and public media.

VIDEO AD UNITS Ad unit (with audio) runs before video content

15-second Sponsor Video