1
Online Monthly press pack December 2009
Dan Maynard, Publicist, BBC iPlayer BBC Marketing, Communications & Audiences T. 020 8008 5294 | M. 07912 583654 | E.Daniel.Maynard@bbc.co.uk
Please refer to slide 4 for guide footnotes 2 Monthly summary – December 2009
• December 09 again saw records broken for requests for TV and radio programmes on the BBC iPlayer. In total there were 115 million requests across all platforms (both online platforms and devices and Virgin Media TV combined).
• The week of 14 December set a new record for radio requests (7.7m), boosted by Terry Wogan’s final weekday show and the Radio 1 Christmas Chart Show. For television viewing, the week of 28 December was the strongest since launch, thanks to Christmas specials such as Doctor Who: The End Of Time on Christmas Day.
• Requests from PC/Macs continued to dominate in December for both TV and radio content. However PlayStation®3 requests increased +2 points to make up 8% of all TV requests in December, and - in its first full month since the relaunch – requests via the Nintendo Wii contributed another 3%.
Consistent with previous months:
• The profile of BBC iPlayer users is evening out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile.
• On-demand makes up the great majority of TV programme requests (in December only 8% of requests were for live simulcast streams), however two-thirds of requests for radio streams are for live programmes, as opposed to on-demand catch-up listening.
• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time.
Please refer to slide 4 for guide footnotes 3 Index
Page
Overview for BBC iPlayer across all platforms 4
Monthly requests 6
Average daily requests 7
Average daily users 8
Weekly requests 9
Weekly users 10
Top TV programmes 11
Top radio programmes 12
Platform type 13
Live vs on-demand 14
Use of iPlayer for TV by time of day 15
Use of iPlayer for radio by time of day 16
Profile of iPlayer users 17
Glossary 18
Please refer to slide 4 for guide footnotes 4 Total Monthly BBC iPlayer Requests across all platforms
114.8 106.7 97.4 87.3 84.6 87.3 80.6 78.3 75.9 76.1 68.5
61.5 Millions of requests of Millions
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Virgin Media data arrives later than online stats, therefore the remainder of this report is only for the online BBC iPlayer, available via computer / mobile / games consoles.
Please refer to slide 4 for guide footnotes 5 Notes on figures in this report
These notes apply to pages 5 to 17 in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 18. • This data is collected via a BBC internal data warehouse (BBC iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months • In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology • Please quote the source of these figures as “BBC iStats” • Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts • We cannot report download playback due to data privacy restrictions • All data is for the UK only and excludes listening outside the UK • January data excludes 1-4 January 09 since changes were made to the measurement system on 5 January • This data includes requests via the BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out console, or on the BBC iPlayer website itself • None of this data following is for the BBC iPlayer on Virgin Media’s TV service - all is for the online BBC iPlayer, available via computer / mobile / games consoles • This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length programmes which have been transmitted on a TV channel or radio station
Please refer to slide 4 for guide footnotes 6 Monthly BBC iPlayer Online Requests
Across December 09 the BBC iPlayer received a total of 94.0m requests, the best month since launch in 2007 – driven by a record 65.6m requests for TV programmes, and 28.4m requests for radio programmes.
100 94.0 88.2
79.3 80 28.4 71.0 70.6 68.8 28.6 63.5 64.5 60.8 61.3 26.1 60 54.4 25.7 25.5 26.5 46.8 25.4 26.8 23.6 24.7 18.4 40 16.1 65.6 59.6 Monthly Requests (millions) 53.2 44.9 44.5 20 43.3 36.0 36.7 37.1 39.1 36.5 30.8
0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
TV Requests Radio Requests
Please refer to slide 4 for guide footnotes 7 Average Daily BBC iPlayer Requests
In December 09 the BBC iPlayer attracted an average of 3 million requests for programmes each day, the highest figure on record – 2.1m daily for TV programmes and an average of 0.9m for radio programmes.
3.00 3 2.90
2.60
2.5 2.37 1.00 0.90 2.28 2.22 2.08 2.05 2.02 2.04 1.94 0.80 2 1.73 0.83 0.88 0.82 0.66 0.86 0.79 0.82 0.82 1.5 0.60
1 2.00 2.10 1.70 1.48 Average Daily Requests (millions) 1.45 1.40 1.29 1.26 1.14 1.18 1.24 1.22 0.5
0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
TV Requests Radio Requests
Please refer to slide 4 for guide footnotes 8 Average Daily BBC iPlayer Users
In December 09 the BBC iPlayer attracted an average of 1.2 million users each day, the highest figure on record by a small margin over November – 0.9m requesting TV content only, 0.3m requesting radio content only, and 50k requesting both types of media.
1.4
1.21 1.22 1.2 1.05 0.3 0.29 0.96 1.0 0.90 0.87 0.84 0.27 0.05 0.81 0.80 0.80 0.80 0.05 0.77 0.8 0.28 0.26 0.04 0.27 0.27 0.24 0.26 0.24 0.25 0.04 0.26 0.04 0.6 0.03 0.03 0.03 0.03 0.03 0.03 0.03 User agents (millions) 0.86 0.88 0.4 0.74 0.60 0.64 0.54 0.54 0.57 0.48 0.51 0.53 0.53 0.2
0.0
Jul
Jan Apr Jun
Feb Mar Oct
Aug Sep Nov Dec May
Users of TV Only Users of Both Users of Radio Only
Please refer to slide 4 for guide footnotes 9 Weekly BBC iPlayer Requests The last week of December was the highest on record, overall (22.3m) and for TV programme requests (17.3m) thanks to high usage early in the New Year. However the week of 14 December set the latest record for radio requests (7.7m) boosted by Terry Wogan’s final weekday show and the Radio 1 Christmas Chart Show.
25 BBC iPlayer weekly requests - latest 6 months Christmas holiday
22.0 22.3 21.9 21.6 21.9 20.4 20.7 19.8 19.9 19.3 20 18.7 5.0 7.0 6.8 17.1 17.0 6.8 7.7 16.7 16.6 16.7 16.7 16.1 6.4 6.8 16.0 16.0 15.9 15.8 6.1 15.6 15.3 15.5 15.6 6.7 * 6.4 4.9 15 6.1 5.8 5.7 5.8 6.5 6.0 5.5 5.8 6.4 5.9 5.6 5.7 6.3 6.1 5.3
10 17.3 Weekly Requests (m) 15.0 14.8 15.1 13.7 14.0 14.0 14.4 13.9 13.2 12.9 11.0 10.9 10.7 11.0 11.2 5 9.7 10.4 10.2 9.7 9.8 9.7 9.7 9.7 10.1 10.2
0
06 Jul 06 Jul 13 Jul 20 Jul 27
05 Oct 05 Oct 12 Oct 19 Oct 26
03 Aug 03 Aug 10 Aug 17 Aug 24 Aug 31 Sep07 Sep14 Sep21 Sep28 Nov02 Nov09 Nov16 Nov23 Nov30 Dec 07 Dec 14 Dec 21 Dec 28
* Technical problems TV Requests Radio Requests
* The data measurement systems failed over 10:00-20:00 on Sunday October 18th, so Please refer to slide 4 for guide footnotes while users successfully received programmes, we did not record their usage of iPlayer. 10 Weekly BBC iPlayer Users
Weekly user numbers in December continued the recent high level set since October, at 5.4m overall, though were lower in the week of 21st December when people have less free time.
BBC iPlayer weekly requests - latest 6 months
6 5.8 5.4 5.4 5.2 5.2 5.2 5.2 5.0 1.3 4.9 4.8 4.8 5 0.9 1.5 1.2 1.1 1.2 1.1 4.2 4.2 4.2 4.2 4.2 4.2 1.1 1.3 0.9 4.0 0.4 1.1 0.4 3.9 3.9 3.9 3.8 3.8 3.8 4 3.7 3.7 * 0.4 0.4 0.4 0.4 0.4 0.5 0.4 1.2 1.1 1.1 1.1 1.0 1.3 0.4 0.4 1.2 1.0 1.1 1.0 1.0 1.2 1.0 1.0 1.3 3 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.3
0.3 User agents (m) 2 4.1 4.1 3.7 3.7 3.5 3.6 3.6 3.5 3.5 3.3 3.3 2.7 2.8 2.8 2.8 2.8 2.5 2.5 2.5 2.5 2.6 2.6 2.4 2.4 2.3 2.4 1
0
06 Jul 06 Jul 13 Jul 20 Jul 27
05 Oct 05 Oct 12 Oct 19 Oct 26
03 Aug 03 Aug 10 Aug 17 Aug 24 Aug 31 Sep07 Sep14 Sep21 Sep28 Nov02 Nov09 Nov16 Nov23 Nov30 Dec 07 Dec 14 Dec 21 Dec 28
Users of TV Only Users of Both Users of Radio Only * Technical problems
Please refer to slide 4 for guide footnotes 11 BBC iPlayer - Top 20 TV Eps December 2009
Please note: these calendar-month stats do not show all the Christmas season highlights since many of them attracted more requests after 31 December (eg. Doctor Who Special Part 2). Please see separate list for complete festive season highlights.
BBC iPLAYER TOP 20 TV EpS – ALL BBC iPLAYER TOP 20 TV EpS – MOST-REQUESTED Ep PER Ser Total requests per Ep Total requests per Ep
1 Top Gear Series 14 Episode 4 1,091,000 1 Top Gear Series 14 Episode 4 1,091,000
2 Gavin and Stacey Series 3 Episode 2 994,000 2 Gavin and Stacey Series 3 Episode 2 994,000
3 Gavin and Stacey Series 3 Episode 3 839,000 3 Doctor Who: The End Of Time Part 1 687,000
4 Top Gear Series 14 Episode 5 735,000 4 Never Mind the Buzzcocks Series 23 Ep.11 521,000
5 Doctor Who: The End Of Time Part 1 687,000 5 Live at the Apollo Series 4 Episode 1 515,000
6 Gavin and Stacey Series 3 Episode 4 684,000 6 EastEnders 25/12/09 447,000
7 Top Gear Series 14 Episode 3 622,000 7 Russell Howard's Good News Series 1 Ep.7 437,000
8 Never Mind the Buzzcocks S.23 Ep.11 521,000 8 Waterloo Road Series 5 Episode 6 414,000
9 Live at the Apollo Series 4 Episode 1 515,000 9 Mock the Week Series 7 Christmas Ep.13 407,000
10 Gavin and Stacey Series 3 Episode 1 511,000 10 Life Episode 8 374,000
11 Never Mind/Buzzcocks S.23 Dr Who Ep.12 492,000 11 Merlin Series 2 Episode 12 330,000
12 Gavin and Stacey Series 3 Episode 5 453,000 12 The Incredibles 25/12/09 315,000
13 EastEnders 25/12/09 447,000 13 Have I Got News for You Series 38 Ep.8 312,000
14 Russell Howard's Good News Series 1 Ep.7 437,000 14 Spooks Series 8 Ep 5 308,000
15 Waterloo Road Series 5 Episode 6 414,000 15 Friday Night/Jonathan Ross Series 17 Ep.13 303,000
16 Mock the Week Series 7 Christmas Ep.13 407,000 16 QI Series 7 Episode 2 297,000
17 Never Mind the Buzzcocks Series 23 Ep.10 407,000 17 Strictly Come Dancing S.7 Final Results Ep.19 268,000
18 Waterloo Road Series 5 Episode 7 399,000 18 The Royle Family The Golden Egg Cup 25/12/09 264,000
19 Live at the Apollo Series 5 Episode 2 392,000 19 Catherine Tate Nan's Xmas Carol 25/12/09 236,000
20 Russell Howard's Good News Xmas Special 380,000 20 James May's Toy Stories: Lego Episode 5 233,000
Note: excludes Eps which had been available for fewer than seven days at the end of the month.
Please refer to slide 4 for guide footnotes 12 BBC iPlayer - Top 20 Radio Episodes December 2009
The final episode of Wake Up With Wogan and the Radio 1 Christmas Chart Show, both in mid-December, both set new records for requests for radio programmes on the BBC iPlayer.
BBC iPLAYER TOP 20 RADIO EPISODES BBC iPLAYER TOP 20 RADIO EPISODES – ALL – MOST-REQUESTED EPISODE PER SERIES Total requests per episode Total requests per episode
1 Wake Up to Wogan 18/12/09 246,000 1 Wake Up to Wogan 18/12/09 246,000
2 Radio 1's Chart Show Christmas 242,000 2 Radio 1's Chart Show Christmas Edition 242,000
3 Ken Bruce 18/12/09 98,000 3 Ken Bruce 18/12/09 98,000
4 Radio 1's Chart Show 13/12/09 87,000 4 I'm Sorry I Haven't A Clue S52 Ep 4 84,000
5 I'm Sorry I Haven't A Clue S52 Ep 4 84,000 5 Test Match Special 18/12/09 82,000
6 Test Match Special 18/12/09 82,000 6 BBC Switch Christmas Special 20/12/09 78,000
7 I'm Sorry I Haven't A Clue S52 Ep 5 80,000 7 5live Liverpool v Arsenal 13/12/09 72,000
8 BBC Switch Christmas Special 20/12/09 78,000 8 The Chris Moyles Show with Pink 11/12/09 66,000
9 Test Match Special 16/12/09 77,000 9 Tinker, Tailor, Soldier, Spy Part 2 63,000
10 5live Liverpool v Arsenal 13/12/09 72,000 10 The Now Show Series 29 Ep 2 59,000
11 I'm Sorry I Haven't A Clue S52 Ep 3 72,000 11 Greg James 11/12/09 53,000
12 Test Match Special 17/12/09 70,000 12 Greatest Live Lounge Covers 21/12/09 52,000
13 The Chris Moyles Show w/Pink 11/12/09 66,000 13 Steve Wright in the Afternoon 11/12/09 42,000
14 5live Man Utd v Aston Villa 12/12/09 65,000 14 606 12/12/09 39,000
15 I'm Sorry I Haven't A Clue S52 Ep 6 64,000 15 Jeremy Vine 18/12/09 38,000
16 The Chris Moyles Show 18/12/09 63,000 16 Scott Mills 10/12/09 38,000
17 Radio 1's Chart Show 06/12/09 63,000 17 The Archers 07/12/09 37,000
18 Tinker, Tailor, Soldier, Spy Part 2 63,000 18 Annie Mac 04/12/09 36,000
19 The Chris Moyles Show 16/12/09 60,000 19 Red Dwarf Infinity Ep 1 33,000
20 Wake Up to Wogan 17/12/09 60,000 20 Eddie Izzard - Dress to Kill Ep 1 32,000
Note: excludes episodes which had been available for fewer than seven days at the end of the month.
Please refer to slide 4 for guide footnotes 13 Requests by platform type – December 2009 Requests from PC/Macs continued to dominate in December across both TV and radio programmes. However PlayStation®3 requests increased +2 points to make up 8% of all TV requests in December, and - in its first full month since the relaunch – requests via the Nintendo Wii contributed another 3%.
TV Requests Radio requests (all streams) Streams vs Device type downloads 3%
8% 8% 9% 6% 6% 3% 3% 3% 3% 1%
4% 4% 3% 3% 3% 4% 8% 7% 3% 11% 11% 11% 11% 12% 12% 9% 9% 7% Wii 9% 10% 10% 9% Wii Other mobile Other mobile PS3 PS3
iPhone/iTouch
97% 97% 97%
96% 96% 96% iPhone/iTouch 80% 81% 74% 76% 78% 79% Mac 86% 86% 85% 85% 86% 87% Mac PC PC
July Aug Oct Nov Dec Oct Sept July Aug Sept Nov Dec July Aug Sept Oct Nov Dec
Download requests Stream requests
NB: There are currently issues with measuring iPhone iPlayer data
Audio podcast requests are not included here since they are not available until after the publishing date for this pack.
Please refer to slide 4 for guide footnotes 14 Requests by on-demand catch-up vs live simulcast – Dec 09
On-demand (catch-up) requests for programmes continue to dominate TV viewing via BBC iPlayer, although viewing to online simulcast channels increased again this month by +1 point to 8%. For radio the proportions were stable.
TV Requests Radio requests
5% 6% 2% * 4% 7% 8%
66% 68% 67% 69% 72% 72%
95% 94% 98% 96% 93% 92%
34% 32% 33% 31% 28% 28%
July Aug Sept Oct Nov Dec July Aug Sept Oct Nov Dec
Simulcast Simulcast On-demand On-demand
* There were technical problems measuring some simulcast streams in September and October
Please refer to slide 4 for guide footnotes 15 BBC iPlayer – use for TV by time of day, December 09
The scale for each line on this graph is different – TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being far closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak.
Internet and TV usage patterns by time of day (scales adjusted for comparison)
TV viewers TV peak - 25 million BBC iPlayer TV requests Internet peak – 29 million iPlayer peak – 188,000
Internet users (any website) Note: each each very line a has (seescaledifferent Note:peaks)
06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00
Sources– TV (aged 4+) from BARB Dec 09, internet (aged 2+) from Nielsen Dec 09, iPlayer Dec 09 iStats Please refer to slide 4 for guide footnotes See footnotes on slide 17 for more detail 16 BBC iPlayer – use for radio by time of day, December 09
The scale for each line on this graph is different – radio listening is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for radio) being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak.
Internet and radio usage patterns by time of day (scales adjusted for comparison)
iPlayer peak – 43,000 Radio peak - 14 million Internet peak – 29 million
Radio listeners
BBC iPlayer requests for radio
Internet users (any website) Note: each each very line a has (seescaledifferent Note:peaks)
06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00
Sources - radio (aged 16+) from RAJAR Q3 09, internet (aged 2+) from Nielsen Dec 09, iPlayer Dec 09 BBC iStats Please refer to slide 4 for guide footnotes See footnotes on slide 17 for more detail 17 BBC iPlayer use by demographic
Use of the BBC iPlayer is measured on a BBC monthly survey of 700 UK adults. The demographic profile of iPlayer is slowly evening out in gender terms, but remaining strongly under-55.
100% 100% 14 21 20 16 16 17 16 15 31 37 80% 41 41 43 44 42 41 80%
40 60% 42 41 39 41 42 55+ 60% 39 43 Women 35-54 40% Men 40% 70 63 59 59 57 56 58 59 15-34 45 46 20% 20% 38 38 41 43 43 43
0% 0% Jan- Apr- Jul- Oct- Jan- Apr- Jul- Oct- Jan- Apr- Jul- Oct- Jan- Apr- Jul- Oct- Mar Jun Sep Dec Mar Jun Sep Nov Mar Jun Sep Dec Mar Jun Sep Nov
Gender Age
15 55+ 23 36 34 Women 42 48 52 51 42 35-54 41 34 Men 36
15-34 58 52 48 49 43 37 30 32
Users of PC All broadband All TV viewers All radio Users of PC All broadband All TV All radio iPlayer users listeners iPlayer users viewers listeners
Please refer to slide 4 for guide footnotes User profiles - TV from BARB, radio from RAJAR (Q3 09), broadband from TNS survey 2000 adults 18 Glossary
Stream – click to play instantly
Download – save to your computer to play later We cannot report on playback of downloads due to technical and data privacy restrictions
Users – a count of computer browers accessing the online iPlayer service So please note: if someone has a different computer at work and at home, they are counted twice. If a family watches on a computer together, only one browser is counted. This is the industry-standard way of counting “users” or “visitors” to websites.
Requests – number of successful requests to stream or download a programme We only count successful requests, where a stream or a download actually start, rather than “clicks” which can be repeated if the user does not see an immediate reaction on the website.
Catch-up / on-demand – programmes requested after they have gone out on “normal” TV/radio channels and are available on iPlayer
Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on “normal” TV / radio
Special footnotes for slides 14-15 TV data – BARB average audience, live overnights, by hour, 01-31 Dec 09, all individuals aged 4+, Total TV Radio data - RAJAR average audience, Q3 09, by hour, all adults 16+, all radio stations iPlayer - average requests over 01-31 December 09, by hour, all programmes, stream & downloading, live & on-demand, UK only Nielsen – December 09, user numbers (aged 2+ based on internet population estimate of 39 million individuals Please refer to slide 4 for guide footnotes