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Online Monthly press pack November 2009

Dan Maynard, Publicist, BBC iPlayer BBC Marketing, Communications & Audiences T. 020 8008 5294 | M. 07912 583654 | E.Daniel.Maynard@.co.uk

Please refer to slide 4 for guide footnotes 2 Monthly summary – November 2009

• November 2009 saw yet another another step-change upwards in requests for TV and radio programmes on the BBC iPlayer. In total there were 107 million requests across all platforms (both online platforms and devices and Virgin Media TV combined).

• The new series of received an outstanding 1.2m requests for episode one, and Life, the coverage and ’s Good News also all boosted the overall figures. For radio, football coverage, The Show and The News Quiz were among most popular titles.

• Computer usage still dominates BBC iPlayer use (86% of requests), but the re-launch of BBC iPlayer on the Nintendo Wii has seen a rise in requests via this device.

Consistent with previous months:

• The profile of BBC iPlayer users is evening out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile.

• On-demand makes up the great majority of TV programme requests (in November only 7% of requests were for live simulcast streams), however two-thirds of requests for radio streams are for live programmes, as opposed to on-demand catch-up listening.

• BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time.

Please refer to slide 4 for guide footnotes 3 Index

Page

Overview for BBC iPlayer on all platforms 4

Monthly requests 6

Average daily requests 7

Average daily users 8

Weekly requests 9

Weekly users 10

Top TV programmes 11

Top radio programmes 12

Platform type 13

Live vs on-demand 14

Use of BBC iPlayer for TV by time of day 15

Use of BBC iPlayer for radio by time of day 16

Profile of BBC iPlayer users 17

Glossary 18

Please refer to slide 4 for guide footnotes 4 Total Monthly BBC iPlayer Requests across all platforms

106.7 97.4

87.3 84.6 87.3 80.6 78.3 75.9 76.1 68.5

61.5 Millions of requestsof Millions Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov

Virgin Media data arrives later than online stats, therefore the remainder of this report is only for the online BBC iPlayer, available via computer / mobile / games consoles.

Please refer to slide 4 for guide footnotes 5 Notes on figures in this report

These notes apply to pages 5 to 17 in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 18. • This data is collected via a BBC internal data warehouse (iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months • In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology • Please quote the source of these figures as “BBC iStats” • Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts • We cannot report download playback due to data privacy restrictions • All data is for the UK only and excludes listening outside the UK • January data excludes 1-4 January 09 since changes were made to the measurement system on 5 January • This data includes requests via the BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out console, or on the BBC iPlayer website itself • None of this data is for the BBC iPlayer on Virgin Media’s TV service - all is for the online BBC iPlayer, available via computer / mobile / games consoles • This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length programmes which have been transmitted on a TV channel or radio station

Please refer to slide 4 for guide footnotes 6 Monthly BBC iPlayer Online Requests

Across November 09 the BBC iPlayer received a total of 88.2m requests, the best month since launch in 2007 – driven by a record 59.6m requests for TV programmes, and 28.6m requests for radio programmes.

100 88.2

79.3 80 71.0 70.6 68.8 28.6 63.5 64.5 60.8 61.3 26.1 60 54.4 25.7 25.5 26.5 46.8 25.4 26.8 23.6 24.7 18.4 40 16.1

Monthly Requests (m) 59.6 53.2 44.9 44.5 20 43.3 36.0 36.7 37.1 39.1 36.5 30.8

0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov

TV Requests Radio Requests

Please refer to slide 4 for guide footnotes 7 Average Daily BBC iPlayer Requests

In November 09 the BBC iPlayer attracted an average of 2.9 million requests for programmes each day, the highest figure on record – 2m daily for TV programmes and an average of 1m for radio programmes.

2.90 3

2.60

2.5 2.37 1.00 2.28 2.22 2.05 2.02 2.08 2.04 1.94 0.80 2 1.73 0.83 0.88 0.82 0.66 0.86 0.79 0.82 0.82 1.5 0.60

1 2.00 1.70 1.45 1.40 1.48 Average Daily Requests (millions) 1.29 1.26 1.14 1.18 1.24 1.22 0.5

0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov

TV Requests Radio Requests

Please refer to slide 4 for guide footnotes 8 Average Daily BBC iPlayer Users

In November 09 the BBC iPlayer attracted an average of 1.2 million users each day, the highest figure on record – 0.9m requesting TV content only, 0.3m requesting radio content only, and 50k requesting both types of media.

1.4

1.21 1.2 1.05 0.3 0.96 1.0 0.90 0.87 0.84 0.27 0.81 0.80 0.80 0.80 0.05 0.77 0.8 0.28 0.26 0.04 0.27 0.27 0.24 0.26 0.24 0.25 0.04 0.26 0.04 0.6 0.03 0.03 0.03 0.03 0.03 0.03 0.03 User agents (millions) 0.86 0.4 0.74 0.60 0.64 0.54 0.53 0.54 0.53 0.57 0.48 0.51 0.2

0.0

Jul

Jan Apr Jun

Feb Mar Oct

Aug Sep Nov May

Users of TV Only Users of Both Users of Radio Only

Please refer to slide 4 for guide footnotes 9 Weekly BBC iPlayer Requests November continued to see record numbers of TV & Radio programme requests. In the last week of the month there were 14.5m requests for TV programmes and 7.0m for radio programmes.

24 BBC iPlayer weekly requests - latest 6 months 21.5 20.4 20.7 19.8 19.9 19.3 20 17.1 16.7 16.616.716.717.0 7.0 16.016.0 15.915.8 16.1 6.4 6.8 15.2 15.6 15.315.5 15.6 6.1 6.7 16 6.4 14.6 14.2 14.4 * 12.8 6.1 5.8 5.7 5.8 6.5 6.0 5.5 5.8 6.3 6.4 5.3 5.8 5.9 5.6 5.7 6.1 12 5.9 5.3 5.9 5.4

8 Weekly Requests (m) 14.0 14.0 14.5 13.7 13.2 12.9 11.0 10.9 10.7 11.0 11.2 9.7 10.4 10.2 9.7 9.8 9.7 9.7 9.7 10.1 10.2 8.7 9.5 9.1 4 7.4 8.2

0

06 Jul 06 Jul 13 Jul 20 Jul 27

01 Jun 01 Jun 08 Jun 15 Jun 22 Jun 29

05 Oct 05 Oct 12 Oct 19 Oct 26

03 Aug 03 Aug 10 Aug 17 Aug 24 Aug 31 Sep07 Sep14 Sep21 Sep28 Nov02 Nov09 Nov16 Nov23

* Technical problems TV Requests Radio Requests

* The data measurement systems failed over 10:00-20:00 on Sunday October 18th, so Please refer to slide 4 for guide footnotes while users successfully received programmes, we did not record their usage of iPlayer. 10 Weekly BBC iPlayer Users

Weekly users across the whole of November were higher than in previous months.

7 BBC iPlayer weekly requests - latest 6 months

Question Time 6 5.8

5.2 5.2 5.0 1.3 4.9 5 4.8 1.2 1.2 4.2 4.2 4.2 4.2 4.2 4.2 1.1 1.3 4.0 * 0.4 1.1 3.8 3.9 3.8 3.8 3.9 3.8 3.9 4 3.7 3.7 3.7 0.4 0.4 3.4 1.2 1.1 1.1 1.1 1.0 0.4 3.2 3.2 1.3 0.4 0.4 1.1 1.2 1.0 1.0 1.0 1.0 1.3 1.2 1.0 1.0 1.0 3 0.3 0.3 0.3 0.3 1.1 0.3 0.3 0.3 1.0 1.0 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.3 User agents (m) agents User 0.3 0.3 0.3 2 0.2 0.2 4.1 3.7 3.6 3.5 3.3 3.3 2.8 2.8 2.8 2.8 2.7 2.6 2.6 2.5 2.3 2.5 2.5 2.5 2.4 2.4 2.3 2.4 2.5 1 2.0 2.0 2.1

0

06 Jul 13 Jul 20 Jul 27 Jul

01 Jun 08 Jun 15 Jun 22 Jun 29 Jun 05 Oct 12 Oct 19 Oct 26 Oct

07 Sep 14 Sep 21 Sep 28 Sep 02 Nov 09 Nov 16 Nov 23 Nov

03 Aug 10 Aug 17 Aug 24 Aug 31 Aug

Users of TV Only Users of Both Users of Radio Only

Please refer to slide 4 for guide footnotes * Technical problems 11 BBC iPlayer - Top 20 TV Episodes November 2009

Top Gear achieved the highest audience in November 09.

BBC iPLAYER TOP 20 TV EPISODES – ALL BBC iPLAYER TOP 20 TV EPISODES – MOST-REQUESTED EPISODE PER SERIES Total requests per episode Total requests per episode

1 Top Gear Series 14 Episode 1 1,189,000 1 Top Gear Series 14 Episode 1 1,189,000

2 Top Gear Series 14 Episode 2 907,000 2 Doctor Who The Waters of Mars 15/11/2009 626,000

3 Doctor Who The Waters of Mars 15/11/09 626,000 3 Life Episode 4 471,000

4 Life Episode 4 471,000 4 Waterloo Road Series 5 Episode 2 418,000

5 Waterloo Road Series 5 Episode 2 418,000 5 Spooks Series 8 Episode 1 410,000

6 Spooks Series 8 Episode 1 410,000 6 Russell Howard's Good News Episode 3 398,000

7 Russell Howard's Good News Episode 3 398,000 7 Children in Need 2009 Rocks the RAH 19/11/09 387,000

8 Russell Howard's Good News Episode 5 393,000 8 The Impressions Show Episode 3 384,000

9 Russell Howard's Good News Episode 4 389,000 9 Series 23 Episode 8 361,000

10 Children in Need Rocks the RAH 19/11/09 387,000 10 Kidulthood 14/06/08 358,000

11 The Impressions Show Episode 3 384,000 11 Merlin Series 2 Episode 7 345,000

12 Waterloo Road Series 5 Episode 3 362,000 12 Strictly Come Dancing Series 7 Episode 10 327,000

13 Never Mind the Buzzcocks S23 Episode 8 361,000 13 Have I Got News for You Series 38 Episode 5 305,000

14 Kidulthood 14/06/08 358,000 14 Merlin Series 2 Episode 6 298,000

15 Life Episode 6 354,000 15 James May's Toy Stories Episode 4 277,000

16 Spooks Series 8 Episode 2 346,000 16 EastEnders 06/11/09 270,000

17 Merlin Series 2 Episode 7 345,000 17 The World's Strictest Parents Series 2 Ep4 225,000

18 Life Episode 7 343,000 18 QI Series 7 Episode 1 214,000

19 The Impressions Show Episode 2 339,000 19 The Armstrong and Miller Show Series 2 Ep4 213,000

20 Strictly Come Dancing Series 7 Episode 10 327,000 20 The Thick of It Series 3 Episode 2 211,000

Note: excludes episodes which had been available for fewer than seven days at the end of the month.

Please refer to slide 4 for guide footnotes 12 BBC iPlayer - Top 20 Radio Episodes November 2009

The usual wide range of radio programmes was again present in the Top 20s in November, (with Stephen Nolan topping the list because the boxing coverage over-ran into his slot).

BBC iPLAYER TOP 20 RADIO EPISODES BBC iPLAYER TOP 20 RADIO EPISODES – ALL – MOST-REQUESTED EPISODE PER SERIES Total requests per episode Total requests per episode

1 Stephen Nolan 07/11/09 116,000 1 Stephen Nolan 07/11/09 116,000

2 5 live Sport Chelsea v ManU 08/11/09 108,000 2 5 live Sport Chelsea v ManU 08/11/09 108,000

3 I'm Sorry I Haven't A Clue S52 Ep1 96,000 3 I'm Sorry I Haven't A Clue S52 Episode 1 96,000

4 05/11/09 95,000 4 The Chris Moyles Show 05/11/09 95,000

5 5 live Sport 5 live Boxing 07/11/09 93,000 5 5 live Sport 5 live Boxing 07/11/09 93,000

6 I'm Sorry I Haven't A Clue S52 Ep 2 87,000 6 5 live Sport L’pool v Birmingham 09/11/09 84,000

7 5 live Sport L’pool v B’ham 09/11/09 84,000 7 The News Quiz Series 69 Episode 7 73,000

8 The Chris Moyles Show 20/11/2009 84,000 8 The Unbelievable Truth Series 4 Episode 5 70,000

9 The News Quiz Series 69 Episode 7 73,000 9 BBC Radio 1's Chart Show 22/11/09 65,000

10 The News Quiz Series 69 Episode 9 70,000 10 11/11/2009 60,000

11 The Unbelievable Truth Series 4 Episode 5 70,000 11 5 live Sport France v ROI 18/11/2009 59,000

12 The News Quiz Series 69 Episode 8 68,000 12 5 live Sport 21/11/09 54,000

13 BBC Radio 1's Chart Show 22/11/09 65,000 13 12/11/09 51,000

14 The Unbelievable Truth Series 4 Episode 6 65,000 14 5 live Sport Man U v Everton 21/11/2009 44,000

15 The Chris Moyles Show 11/11/09 63,000 15 The Now Show Series 29 Episode 1 44,000

16 BBC Radio 1's Chart Show 15/11/09 63,000 16 5 live Sport L’Pool v Man City 21/11/2009 44,000

17 The Chris Moyles Show 04/11/09 62,000 17 5 live Sport Portsmouth v Man U 28/11/2009 42,000

18 The Chris Moyles Show 13/11/09 62,000 18 Steve Wright in the Afternoon 12/11/09 41,000

19 BBC Radio 1's Chart Show 01/11/09 61,000 19 Ken Bruce 11/11/09 41,000

20 BBC Radio 1's Chart Show 08/11/09 60,000 20 5 live Sport Debrecen v Liverpool 24/11/09 41,000

Note: excludes episodes which had been available for fewer than seven days at the end of the month.

Please refer to slide 4 for guide footnotes 13 Requests by platform type – November 2009

Streams for computers are consistently dominating the type of content requested, across both TV and radio programmes. However PlayStation®3 requests are consistently making up a noticeable proportion of TV requests (6%), and since the relaunch of the BBC iPlayer on the Nintendo Wii on 18th November, requests via this device have also seen an increase.

TV Requests Radio requests (all streams) Streams vs Device type downloads 1% 4% 4% 4% 3% 3% * 3% 3% 3% 3% 1% 8% 8% 9% 6% 6% 3% 11% 11% 11% 11% 12% 7% 7% * 9% 9% 10% 9% 9% Nintendo Wii Nintendo Wii Other mobile Other mobile Playstation 3 Playstation 3 96% 96% 96% 97% 97% iPhone/iTouch iPhone/iTouch 86% 86% 86% 80% 81% 85% 85% 74% 76% 78% Mac Mac PC PC

July Aug Sept Oct Nov July Aug Sept Oct Nov July Aug Sept Oct Nov

* PLEASE NOTE: iPhone and Download requests mobile data is incomplete Stream requests for November due to technical problems.

Audio podcast requests are not included here since they are not available until after the publishing date for this pack.

Please refer to slide 4 for guide footnotes 14 Requests by on-demand catch-up vs live simulcast – Nov 09

On-demand requests for content continue to dominate TV viewing via BBC iPlayer, with live requests making up 7% in November, whilst for radio, live listening makes up just over two-thirds of all programme requests.

TV Requests Radio requests

5% 6% 2% 4% 7%

66% 68% 67% 69% 72%

95% 94% 98% 96% 93%

34% 32% 33% 31% 28%

July Aug Sept Oct Nov July Aug Sept Oct Nov

Simulcast Simulcast On-demand On-demand

Please refer to slide 4 for guide footnotes 15 BBC iPlayer – use for TV by time of day, November 09

The scale for each line on this graph is different – TV viewing is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for TV) being far closer to the pattern of TV viewing, than of internet use, with proportionally more viewing in daytime and late peak.

Internet and TV usage patterns by time of day (scales adjusted for comparison)

TV viewers BBC iPlayer requests TV peak - 25 million Internet users (any website) Sept 09 BBC iPlayer peak – 183,000

Internet peak – 29 million Note: each each very line a has (seescaledifferent Note:peaks)

06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00

Sources– TV (aged 4+) from BARB Oct 09, internet (aged 2+) from Nielsen Sept 09, iPlayer Nov 09 iStats (line shows requests). Please refer to slide 4 for guide footnotes See footnotes on slide 17 for more detail 16 BBC iPlayer – use for radio by time of day, November 09

The scale for each line on this graph is different – radio listening is far higher than BBC iPlayer use. However it shows the relative usage pattern by time of day – with BBC iPlayer use (for radio) being in-between the pattern of radio listening and internet use, with proportionally more listening in daytime and evening compared with the traditional linear breakfast peak.

Internet and radio usage patterns by time of day (scales adjusted for comparison)

BBC iPlayer peak – 41,000 Internet peak – 29 million

Radio peak - 14 million Radio listeners BBC iPlayer use for radio

Internet users (any website) Sept 09 Note: each each very line a has (seescaledifferent Note:peaks)

06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 00:00 01:00 02:00 03:00 04:00 05:00

Sources - radio (aged 16+) from RAJAR Q3 09, internet (aged 2+) from Nielsen Sept 09, iPlayer November 09 iStats (line shows requests, but 41,000 is a count of users). Please refer to slide 4 for guide footnotes See footnotes on slide 17 for more detail 17 BBC iPlayer use by demographic type

Use of the BBC iPlayer is measured on a monthly survey of 700 UK adults. The demographic profile of BBC iPlayer is slowly evening out in gender terms, but remaining strongly under-55.

100% 100% 14 21 20 16 16 17 16 15 31 37 80% 41 41 43 44 42 41 80%

40 60% 42 41 39 41 42 55+ 60% 39 43 Women 35-54 40% Men 40% 70 63 59 59 57 56 58 59 15-34 45 46 20% 20% 38 38 41 43 43 43

0% 0% Jan- Apr- Jul- Oct- Jan- Apr- Jul- Oct- Jan- Apr- Jul- Oct- Jan- Apr- Jul- Oct- Mar Jun Sep Dec Mar Jun Sep Nov Mar Jun Sep Dec Mar Jun Sep Nov

Gender Age

15 55+ 23 36 34 Women 42 48 52 51 42 35-54 41 35 Men 36

15-34 58 52 48 49 43 37 30 31

Users of PC All broadband All TV viewers All radio Users of PC All broadband All TV All radio iPlayer users listeners iPlayer users viewers listeners

Please refer to slide 4 for guide footnotes User profiles - TV from BARB, radio from RAJAR, broadband from TNS survey 2000 adults 18 Glossary

Stream – click to play instantly

Download – save to your computer to play later We cannot report on playback of downloads due to technical and data privacy restrictions

Users – a count of computer browers accessing the online BBC iPlayer service So please note: if someone has a different computer at work and at home, they are counted twice. If a family watches on a computer together, only one browser is counted. This is the industry-standard way of counting “users” or “visitors” to websites.

Requests – number of successful requests to stream or download a programme We only count successful requests, where a stream or a download actually start, rather than “clicks” which can be repeated if the user does not see an immediate reaction on the website.

Catch-up / on-demand – programmes requested after they have gone out on “normal” TV/radio channels and are available on BBC iPlayer

Live / simulcast – streaming of live TV channels / radio stations on the website, at exactly the same time as broadcast on “normal” TV / radio

Special footnotes for slides 14-15 TV data – BARB average audience, live overnights, by hour, 01-30 Sept 09, all individuals aged 4+, Total TV Radio data - RAJAR average audience, Q2 09, by hour, all adults 16+, all radio stations iPlayer - average requests over 01-30 September 09, by hour, all programmes, stream & downloading, live & on-demand, UK only Nielsen – September 09, user numbers (aged 2+ based on internet population estimate of 39 million individuals Please refer to slide 4 for guide footnotes