Online Monthly Press Pack November 2009
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1 Online Monthly press pack November 2009 Dan Maynard, Publicist, BBC iPlayer BBC Marketing, Communications & Audiences T. 020 8008 5294 | M. 07912 583654 | [email protected] Please refer to slide 4 for guide footnotes 2 Monthly summary – November 2009 • November 2009 saw yet another another step-change upwards in requests for TV and radio programmes on the BBC iPlayer. In total there were 107 million requests across all platforms (both online platforms and devices and Virgin Media TV combined). • The new series of Top Gear received an outstanding 1.2m requests for episode one, and Life, the Children in Need coverage and Russell Howard’s Good News also all boosted the overall figures. For radio, football coverage, The Chris Moyles Show and The News Quiz were among most popular titles. • Computer usage still dominates BBC iPlayer use (86% of requests), but the re-launch of BBC iPlayer on the Nintendo Wii has seen a rise in requests via this device. Consistent with previous months: • The profile of BBC iPlayer users is evening out over time in terms of male/female ratio, but remains strongly under-55 in terms of age, which is younger than the typical TV viewer or radio listener’s profile. • On-demand makes up the great majority of TV programme requests (in November only 7% of requests were for live simulcast streams), however two-thirds of requests for radio streams are for live programmes, as opposed to on-demand catch-up listening. • BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time. Please refer to slide 4 for guide footnotes 3 Index Page Overview for BBC iPlayer on all platforms 4 Monthly requests 6 Average daily requests 7 Average daily users 8 Weekly requests 9 Weekly users 10 Top TV programmes 11 Top radio programmes 12 Platform type 13 Live vs on-demand 14 Use of BBC iPlayer for TV by time of day 15 Use of BBC iPlayer for radio by time of day 16 Profile of BBC iPlayer users 17 Glossary 18 Please refer to slide 4 for guide footnotes 4 Total Monthly BBC iPlayer Requests across all platforms 106.7 97.4 87.3 84.6 87.3 80.6 78.3 75.9 76.1 68.5 61.5 Millions of requestsof Millions Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Virgin Media data arrives later than online stats, therefore the remainder of this report is only for the online BBC iPlayer, available via computer / mobile / games consoles. Please refer to slide 4 for guide footnotes 5 Notes on figures in this report These notes apply to pages 5 to 17 in this pack and should be included as footnotes as relevant when quoting any of these figures. A glossary is on page 18. • This data is collected via a BBC internal data warehouse (iStats). The methodology adheres to industry standard guidelines as defined by JICWEBs and ABCe, with the exception that the BBC data is based on a 25% sample of users and not 100%. The BBC are working towards 100% sample over the coming months • In 2009 the BBC refined its methodology for measuring AV requests, so figures for 2007/8 are not comparable. There may be further changes in the data in future releases as we continue to refine the methodology • Please quote the source of these figures as “BBC iStats” • Unless specified otherwise, figures include requests for both on-demand catch-up (streams and downloads), or views of live simulcasts • We cannot report download playback due to data privacy restrictions • All data is for the UK only and excludes listening outside the UK • January data excludes 1-4 January 09 since changes were made to the measurement system on 5 January • This data includes requests via the BBC iPlayer on any BBC website – whether on a programme, channel or station page, via the pop-out console, or on the BBC iPlayer website itself • None of this data is for the BBC iPlayer on Virgin Media’s TV service - all is for the online BBC iPlayer, available via computer / mobile / games consoles • This report does not include requests for web-only content (such as online news or sport coverage) – only requests for full-length programmes which have been transmitted on a TV channel or radio station Please refer to slide 4 for guide footnotes 6 Monthly BBC iPlayer Online Requests Across November 09 the BBC iPlayer received a total of 88.2m requests, the best month since launch in 2007 – driven by a record 59.6m requests for TV programmes, and 28.6m requests for radio programmes. 100 88.2 79.3 80 71.0 70.6 68.8 28.6 63.5 64.5 60.8 61.3 26.1 60 54.4 25.7 25.5 26.5 46.8 25.4 26.8 23.6 24.7 18.4 40 16.1 Monthly Requests (m) 59.6 53.2 44.9 44.5 20 43.3 36.0 36.7 37.1 39.1 36.5 30.8 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov TV Requests Radio Requests Please refer to slide 4 for guide footnotes 7 Average Daily BBC iPlayer Requests In November 09 the BBC iPlayer attracted an average of 2.9 million requests for programmes each day, the highest figure on record – 2m daily for TV programmes and an average of 1m for radio programmes. 2.90 3 2.60 2.5 2.37 1.00 2.28 2.22 2.05 2.02 2.08 2.04 1.94 0.80 2 1.73 0.83 0.88 0.82 0.66 0.86 0.79 0.82 0.82 1.5 0.60 1 2.00 1.70 1.45 1.40 1.48 Average Daily Requests (millions) 1.29 1.26 1.14 1.18 1.24 1.22 0.5 0 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov TV Requests Radio Requests Please refer to slide 4 for guide footnotes 8 Average Daily BBC iPlayer Users In November 09 the BBC iPlayer attracted an average of 1.2 million users each day, the highest figure on record – 0.9m requesting TV content only, 0.3m requesting radio content only, and 50k requesting both types of media. 1.4 1.21 1.2 1.05 0.3 0.96 1.0 0.90 0.87 0.84 0.27 0.81 0.80 0.80 0.80 0.05 0.77 0.8 0.28 0.26 0.04 0.27 0.27 0.24 0.26 0.24 0.25 0.04 0.26 0.04 0.6 0.03 0.03 0.03 0.03 0.03 0.03 0.03 User agents (millions) 0.86 0.4 0.74 0.60 0.64 0.54 0.53 0.54 0.53 0.57 0.48 0.51 0.2 0.0 Jul Jan Apr Jun Feb Mar Oct Aug Sep Nov May Users of TV Only Users of Both Users of Radio Only Please refer to slide 4 for guide footnotes 9 Weekly BBC iPlayer Requests November continued to see record numbers of TV & Radio programme requests. In the last week of the month there were 14.5m requests for TV programmes and 7.0m for radio programmes. 24 BBC iPlayer weekly requests - latest 6 months 21.5 20.4 20.7 19.8 19.9 19.3 20 17.1 16.7 16.616.716.717.0 7.0 16.016.0 15.915.8 16.1 6.4 6.8 15.2 15.6 15.315.5 15.6 6.1 6.7 16 6.4 14.6 14.2 14.4 * 12.8 6.1 5.8 5.7 5.8 6.5 6.0 5.5 5.8 6.3 6.4 5.3 5.8 5.9 5.6 5.7 6.1 12 5.9 5.3 5.9 5.4 8 Weekly Requests (m) 14.0 14.0 14.5 13.7 13.2 12.9 11.0 10.9 10.7 11.0 11.2 9.7 10.4 10.2 9.7 9.8 9.7 9.7 9.7 10.1 10.2 8.7 9.5 9.1 4 7.4 8.2 0 06 Jul 06 Jul 13 Jul 20 Jul 27 01 Jun 01 Jun 08 Jun 15 Jun 22 Jun 29 05 Oct 05 Oct 12 Oct 19 Oct 26 03 Aug 03 Aug 10 Aug 17 Aug 24 Aug 31 Sep07 Sep14 Sep21 Sep28 Nov02 Nov09 Nov16 Nov23 * Technical problems TV Requests Radio Requests * The data measurement systems failed over 10:00-20:00 on Sunday October 18th, so Please refer to slide 4 for guide footnotes while users successfully received programmes, we did not record their usage of iPlayer. 10 Weekly BBC iPlayer Users Weekly users across the whole of November were higher than in previous months. 7 BBC iPlayer weekly requests - latest 6 months Question Time 6 5.8 5.2 5.2 5.0 1.3 4.9 5 4.8 1.2 1.2 4.2 4.2 4.2 4.2 4.2 4.2 1.1 1.3 4.0 * 0.4 1.1 3.8 3.9 3.8 3.8 3.9 3.8 3.9 4 3.7 3.7 3.7 0.4 0.4 3.4 1.2 1.1 1.1 1.1 1.0 0.4 3.2 3.2 1.3 0.4 0.4 1.1 1.2 1.0 1.0 1.0 1.0 1.3 1.2 1.0 1.0 1.0 3 0.3 0.3 0.3 0.3 1.1 0.3 0.3 0.3 1.0 1.0 0.3 0.3 0.3 0.3 0.3 0.3 0.3 0.3 User agents (m) agents User 0.3 0.3 0.3 2 0.2 0.2 4.1 3.7 3.6 3.5 3.3 3.3 2.8 2.8 2.8 2.8 2.7 2.6 2.6 2.5 2.3 2.5 2.5 2.5 2.4 2.4 2.3 2.4 2.5 1 2.0 2.0 2.1 0 06 Jul 13 Jul 20 Jul 27 Jul 01 Jun 08 Jun 15 Jun 22 Jun 29 Jun 05 Oct 12 Oct 19 Oct 26 Oct 07 Sep 14 Sep 21 Sep 28 Sep 02 Nov 09 Nov 16 Nov 23 Nov 03 Aug 10 Aug 17 Aug 24 Aug 31 Aug Users of TV Only Users of Both Users of Radio Only Please refer to slide 4 for guide footnotes * Technical problems 11 BBC iPlayer - Top 20 TV Episodes November 2009 Top Gear achieved the highest audience in November 09.