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Book of Proceedings BOOK OF PROCEEDINGS © 2020 The 5th International Conference on Management in Emerging Markets (ICMEM 2020) Page | 1 ISBN 978-623-92201-1-2 Book of Proceedings the 5th International Conference on Management in Emerging Markets (ICMEM) 2020 “Sustainable Development: Orchestrating Business to Respond to Society’s Latest Challenges” August 03th – 05th, 2020 Bandung, West Java, Indonesia STEERING COMMITTEE Chief Supervisory Officer : Prof. Dr. Sudarso Kaderi Wiryono Prof. Dr. Utomo Sarjono Putro Prof. Dr. Aurik Gustomo ST., MT. Prof. Dr. Jann Hidajat Tjakraatmadja Prof. Dr. Ir. Sudrajati Ratnaningtyas, MP Ir. Gatot Yudoko, MASC., Ph.D Dr. Reza Ashari Nasution Chairperson : Andika Putra Pratama, PhD The Vice-Chairperson Team : Yudo Anggoro, PhD Dr. Nur Budi Mulyono Yunieta Anny Nainggolan, PhD Secretary : Mila Jamila Khatun Badriyah, MSM Nurfaisa Handayani, MSi. Cahyaningtyas Nova Puspitadewi, MBA Treasurer : Adita Pritasari, MSM Publication Team Chief Officer : Dr. Raden Aswin Rahadi Members : Dany Muhammad Athory Ramdlany, M.I.Kom Oktofa Yudha Sudrajad, PhD Dr. Liane Okdinawati Hary Febriansyah, PhD Dr. Sylviana Maya Damayanti Atika Irawan, MSc Registration Team Chief Officer : Dr. Anggara Wisesa Members : Nur Arief R. Putranto, MHRMHons Octaviani Ratnasari Santoso, MBA Sponsorship Team : Donald Lantu, PhD Kurnia Fajar Afgani, MBA Barli Suryanta, PhDc Dr. M. Yuni Ros Bangun Dr. Henndy Ginting Dematria Pringgabayu, MM Operational Team Chief Officer : Mandra Lazuardi Kitri, MBA Members Aria Bayu Pangestu, MSc Emilia Fitriana Dewi, MBA Dr. Yuanita Handayati Ahmad Danu Prasetyo, PhD Fransisca Budyanto Widjaja, MSM Noorhan Pambudi, MSM Public Relations : Dr. Neneng Nurlaela Arief Enrichment Team : Dr. rer. pol. Achmad Fajar Hendarman Taufik Faturohman, PhD Desy Anisya Farmaciawaty, MORMS Dedy Sushandoyo, PhD Yuliani Dwi Lestari, PhD Achmad Ghazali, PhD Supporting Units : Marketing & Communication International Relations Business Development (MBA Jakarta) Logistics / SP Information Technology (IT) © 2020 The 5th International Conference on Management in Emerging Markets (ICMEM 2020) Page | i STRATEGIC HUMAN RESOURCES MANAGEMENT (SHRM) MODELING ON FOOD SAFETY MANAGEMENT SYSTEMS (FSMS) AND FOOD SAFETY PERFORMANCE VIEW ON COVID19 FOR FOOD CULTURE MANUFACTURING IN MALAYSIA .......................... 1054 SITI NURUL HUSNA OMARA, NAEMA OMARB, AZLINZURAINI AHMADC TRANSFORMING INDONESIA SMALL MEDIUM ENTERPRISES TO DIGITAL BUSINESS FOR SUSTAINABLE DEVELOPMENT GOALS IN THE MID OF PANDEMIC COVID-19 CRISIS CASE STUDY: CLEAN FOR YOU EXPRESS LAUNDRY .......................................... 1059 DIO WIBOWO, INITIAL PLATFORM OF RUGGED MENSWEAR E-COMMERCE SELECTEDGOODS .................................................................... 1063 MUHAMMAD BERDAUNOA, ISTI RAAFALDINI MIRZANTIB APPLIED SYSTEMS THINKING IN BUSINESS ISSUE EXPLORATION FOR SUSTAINABLE DEVELOPMENT: CASE PT. SIRKEL KREASI NUSANTARA (SIRKEL.ID) ....................................................................................................................................................... 1067 MUHAMMAD AHSANUDDIN ABDURROHIMA, ALVANOV ZPALANZANIB CAPITAL BUDGETING ANALYSIS FOR HIGH CAPITAL REQUIREMENT PROJECT IN EQUITY-CONSTRAINED COMPANY (CASE STUDY OF COAL WASHING PLANT PROJECT OF PT XYZ) ........................................................................................................ 1071 OKKY WARMANA, YUNIETA ANNY NAINGGOLANB LINGUISTIC STUDY: THE RELATIONSHIP OF WORDS AND MEANING IN ACEHNESE LANGUAGE, GAYO LANGUAGE AND ALAS LANGUAGE ............................................................................................................................................................................ 1076 JUNI AHYAR A, YUSRI IBRAHIM B, JUMADIL SAPUTRAC, ZIKRI MUHAMMAD D, BOBBY RAHMANE STRENGTHEN THE FUNCTION OF MINE SERVICE CONTRACTS IN MANAGING THE COAL MINING BUSINESS RISK WITH A CAPITAL BUDGETING APPROACH: STUDY IN PT XYZ ............................................................................................................. 1080 ONGKY ELISMANA, YUNIETA ANNY NAINGGOLANB PROPOSED EMPLOYER BRANDING STRATEGY TO LEVERAGE THE ATTRACTIVENESS OF THE ORGANIZATION AND INTENTIONS OF WORD-OF-MOUTH (CASE: CODEX POWERED BY TELKOM INDONESIA) ........................................................................... 1084 ARMEYDITTA WILLIA ABDULLAHA, DINA DELLYANAB PROPOSED MARKETING STRATEGY FOR IKO CATERING & WEDDING PACKAGE ................................................................... 1089 MUHAMMAD ANANDHA RAMADHANA, SATYA ADITYA WIBOWOB BUSINESS STRATEGY FOR SUSTAINABLE GROWTH (CASE STUDY OF A SOFTWARE DEVELOPMENT COMPANY) .................. 1097 AUNURRAHMAN PRIO AJIA, IRIAWAN IBARATB © 2020 The 5th International Conference on Management in Emerging Markets (ICMEM 2020) Page | xviii ICMEM The 5th International Conference on Management in Emerging Markets LINGUISTIC STUDY: THE RELATIONSHIP OF WORDS AND MEANING IN ACEHNESE LANGUAGE, GAYO LANGUAGE AND ALAS LANGUAGE Juni Ahyar a*, Yusri Ibrahim b, Jumadil Saputrac, Zikri Muhammad d, Bobby Rahmane a,b,c,d,e Linguistic, Universitas Malaysia Terengganu Abstract Indonesian nation is a great nation with diversity of ethnic groups, cultures, customs, religions, and even languages that spread throughout the archipelago. Each region or ethnic group has its own language to communicate each other. There are at least about 652 regional languages in Indonesia in 2018 which were recorded by the Language Development Board of the Ministry of Education and Culture. Languages derived from one parent origin (cognate) have a kinship in ancient times. This is indicated by the similarity in form and meaning which is a reflection of the history of the same inheritance (Keraf, 1996:34). This study concentrates on exploring the factors that determined Acehnese Language, Gayo Language, and Alas Language to be categorized or concluded as Languages of relatives. Also to see how close the kinship of Acehnese Language, Gayo Language, and Alas Language. This research uses language grouping methods as well as word comparison and word meaning techniques. The results showed that the relationship between Acehnese and Gayo languages was 57%, Acehnese and Alas languages were 53%, and Gayo and Alas languages were 62%, it could be concluded that Gayo and Alas languages had a closer kinship level than with Aceh- Alas language and Aceh-Gayo language, and language status (Language) with the percentage of words relatives (Family Family) 100-81%, with a percentage of 81-36%, family (Stock) with a percentage of 36-12% , microfilum with a percentage of 12-4%, mesophyllum with a percentage of 4-1, macrophils with a percentage of 1- less than 1% are the factors that determine the Acehnese language, Gayo, and Alas are the languages of relatives ( family). Keywords: Linguistics, kinship, Acehnese language, Gayo language, Alas language. INTRODUCTION Indonesia is a large nation with a diversity of ethnic groups, cultures, customs, religions, and even languages that spread throughout the archipelago. Each region or ethnic group has its own language to communicate to each other. There are at least about 652 regional languages in Indonesia in 2018 which were recorded by the Language Development Board of the Ministry of Education and Culture. Language is a communication tool that has a very important role, language can interpret what is being conveyed by a communicator to the communicant and expressing himself in interactions in society. Because as true human nature is a social being. Humans cannot live alone, they need each other and interact. To realize the goal of good social interaction is to communicate in languages that can be understood by each other. Over time, the language will change and develop. Language change and develop is directly proportional to its speakers and is influenced by the migration motion of the spread of parent languages. Languages derived from one parent origin (cognate) have a kinship in ancient times. This is indicated by the similarity in form and meaning which is a reflection of the history of the same inheritance (Keraf, 1996:34). Likewise what happened in Acehnese, Gayo and Alas. That there is a change or shift in language such as borrowing words from other languages into local languages. And then the language develops in terms of certain vocabularies. Indonesia is one of the Austronesian language users. Salzner, SJ Esser, and supplemented with Dyen's notes, mentioned that the Acehnese language, Gayo language, and Alas language were a group of West Austronesian languages (Keraf, 1996: 206; Sudarno, 1994:112). Chart 1: Language grouping in Indonesia according to SJ Esser 1. Ex. Sumatra 1. B. Aceh B. Alas 2. Ex. Java 2. B. Gayo B. Toba 3. Kel.Kalimantan 3. B. Batak B. Karo * Corresponding Author: [email protected] © 2020 The 5th International Conference on Management in Emerging Markets (ICMEM 2020) Page | 1076 4. Kel. Bali-Sasak 4. B. Minangkabau B. Dairi 5. Ex. Philippines 5. B. Melayu B. Pakpak 6. Ex. Gorontalo 6. B. Melayu Melayu 7. Kel. Tomini 7. B. Rejang Lebong 8. Ex. Toraja 8. B. Lampung Language 9. B. Simalur in Indonesia 9. Ex. Loinang 10. B. Nias 10. Ex. Bungku-Pria 11. B. mentawai 11. Ex. South Sulawesi 12. B. Enggano 12. Ex. Muna-Butung 13. B. Loncong 13. Ex. Bima-Sumba 14. B. Lom 14. Ex. East Ambon 15. B. Orang Laut 15. Kel. Sula-Bacan 16. Kel. Halmahera Selatan-West Irian . Source: Saaleh Saidi in Comparative Linguistics of the Archipelago (1994:21). ISSUE EXPLORATION Judging from the geographical location and
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