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FORTALEZASSTRENGTHS OF DE LATHE PROVINCIA PROVINCE DE ALICANTEOF

DRIVINGIMPULSANDO THELA ECONOMÍA ECONOMY OF DE THE LA PROVINCEPROVINCIA OF DE ALICANTE ALICANTE STRENGTHS OF THE

2 STRENGTHS OF THE PROVINCE OF ALICANTE

TABLE OF CONTENTS

0. The president’s presentation 8 1. The province of Alicante in figures 10 2. Economic activities 16 3. A unique, diversified provincial economy 20 4. A specialised, multi-sectoral territory 24 5. A benchmark in industrial land use 32 6. A province with a tradition and a future in exporting 36 7. An innovative ecosystem 40 8. as the driving force of the provincial economy 48 9. A province at the gastronomic cutting edge in 60 10. A province that provides health and wellness 62 11. The strategic benchmarks of the province of Alicante 64 12. District self-diagnosis: Focus Groups 70 13. Bibliography. Authors 76 STRENGTHS OF THE PROVINCE OF ALICANTE

presentación presidente

6 7 STRENGTHS OF THE PROVINCE OF ALICANTE THE PRESIDENT’S PRESENTATION

The strengths that create a unique province

INECA began its work in 2008 at a difficult, complex juncture for the province of This overall vision enables us to have greater functional and regional cohesion Alicante. During this time, we have discovered a province, Alicante, of unique and connectivity, to enhance the internal and external synergies and reinforce the value, but one that needs to become more aware of its own strengths, of what strategic planning of investments from a more inclusive and equitable regional makes us unique and different and of the reasons for our resilience. perspective.

I would like to take this opportunity to thank all our members for their trust and This vision, once embodied in a MISSION, is indispensable to identify us as an dedication to this ambitious project. It would not have been possible without attractive province for investment with a powerful, diversified and sustainable them and their altruistic support and generous enthusiasm for serving the economic driving force and a population well prepared to compete on the global community. stage. This study enables us to obtain an overall vision of the province of Alicante while emphasising the uniqueness of each of its component districts whose I would also like to mention the special collaboration of the members of JOVEMPA strengths, working together, will enable us to raise our international profile. Finally, FEDERACIÓN (Young Entrepreneurs Association of the province of Alicante) we have identified and compared the significant economic, business, social, during this process. We have benefited from their knowledge of the region and, cultural and environmental resources that make us unique and that constitute a together with city councils such as those of Almoradí, Alcoy and Jávea, they have solid, stable platform from which to meet the challenges we set ourselves. provided us not only with facilities, but also with their well-grounded feelings and opinions. Finally, special thanks are due to the Provincial Council of Alicante, Caja These, and many more, are the reasons we have worked to achieve an overall Rural Central and Hidraqua for their support, without which this project would not vision. have seen the light. And this is undoubtedly one of INECA’s missions: to ensure that our work helps All these bodies _and many more whose contribution we acknowledge in the to disseminate the values of our province and its districts. credits_ helped to design and draw up a study which, in addition to data, provides perceptions that enable us to identify the DNA of a rich, plural and diverse Rafael Ballester Cecilia province. During the creation process we discovered that we do not know much President of INECA about ourselves, and that others know even less about us. We have discovered that we must adopt an OVERALL VISION and strengthen the SELF-ESTEEM of our companies, institutions and citizens.

8 9 STRENGTHS OF THE PROVINCE OF ALICANTE THE PROVINCE OF ALICANTE IN FIGURES

The poly-centric and multi-sectoral nature of the province of Alicante is an example _unique in the EU_of balance, cohesion and territorial diversity. THE PROVINCE OF 01 ALICANTE IN FIGURES

This work aims to show the real position and importance of the Province of Alicante in Spain, and the World. Although we analyse a very large number of socio-economic variables in our reports on the current trends, this time we want to focus exclusively on the strengths of the province of Alicante that we have been building together.

This prominent position on the national scene is the direct result of the work and sacrifice of the companies, their business leaders and workers and other local institutions. There is a promising future within our reach, but to grasp it we must not rest on our laurels but continue to work hard so that coming generations continue to enjoy this outstanding position.

The province of Alicante has 1,862,798 inhabitants distributed across its 141 municipal districts (National Statistics Institute [INE], 1 January 2019). However, the really important characteristic is the special way this population is distributed, since the province has a large number of small , various medium-size cities and two metropolises: and Alicante. There are few demographic distributions with these characteristics in Spain.

A closer look reveals that the province has 115 towns with less than 20,000 inhabitants, but which account for 21.6% of the total population. The eighteen cities with populations of between 20,000 and 50,000 inhabitants are home to another 26.3% of the total. The next range is composed of six cities that account for 21.5% of the province’s inhabitants. And finally, the two metropolises with more than 100,000 inhabitants: Elche is home to more than 230,000 people or TOTAL 12.5% of the total population and Alicante, the provincial capital, more than 330,000 or 18% of the total. 1,862,798

> 100,000 inhab.

50,000 - 100,000 inhab. 20,000 - 50,000 inhab. REGISTERED REGISTERED INHABITANTS

10 11 STRENGTHS OF THE PROVINCE OF ALICANTE THE PROVINCE OF ALICANTE IN FIGURES

Municipal Districts % provincial population 115 towns Less than 20,000 inhabitants 21.6% 18 towns The almost 139,000 companies and approximately 649,000 workers registered Between 20,000 and 50,000 inhabitants 26.3% with the Social Security system (including self-employed workers) comprise - 82,599 the province’s greatest asset. These companies and workers, together with - 76,778 Between 50,000 and 100,000 the public administration employees, create wealth valued at 35,061.8 million inhabitants - 67,558 euros per annum (year 2017), the provincial GDP. Alicante is thus the fifth most 21.5% productive province in Spain, only exceeded by , , and Alcoy- 58,977 . Alicante, therefore, is the leading province that is not the capital of its San Vicente del Raspeig- 57,785 autonomous community in this important ranking.1 - 52,404 Elche- 230,625 More than 100,000 inhabitants 12.5% Alicante- 331,577 18%

In addition to its registered population, Alicante comes fifth among Spanish provinces in several other socio-economic variables. PERCENTAGE OF PROVINCIAL POPULATION

26.30% 30% 21.60% 21.50% 25% 18.00% 20% 12.50% 15% 10% 5% 0% Less than 20,000 Between 20,000 and Between 50,000 and Elche Alicante inhabitants 50,000 inhabitants 100,000 inhabitants

12 1.- Sources: INE and Ministry of Labour, Migration and Social Security 13 STRENGTHS OF THE PROVINCE OF ALICANTE THE PROVINCE OF ALICANTE IN FIGURES

138,964 1st 649,000 NUMBER OF COMPANIES PROVINCE NOT WORKERS ON SOC. SEC. (5th IN SPAIN) A REGIONAL CAPITAL (5th IN SPAIN)

35,061.8 1,862,798 GDP IN MILLION EURO INHABITANTS (5th IN SPAIN) (5th IN SPAIN)

14 15 STRENGTHS OF THE PROVINCE OF ALICANTE ECONOMIC ACTIVITIES

82/88 ECONOMIC ACTIVITIES ECONOMIC ACTIVITIES PERFORMED 02 BY COMPANIES OF THE PROVINCE

The economic activity of Alicante province, moreover, is extremely varied since in 2018, for example, of the 88 categories into which the Spanish economy is divided according to the national classification of economic activities (CNAE), Alicante Crops, Forestry Other Fishing and Food was represented in 82. The following six economic activities are the only ones livestock, and forest extractive aquaculture industry not represented with a registered office in the province: 1Anthracite, hard coal hunting management A industries and lignite mining, extraction of crude oil and natural gas, extraction of metallic

minerals, coking plants and oil refineries; home activities as producers of goods Production of Leather goods Timber and activities of extraterritorial organisations and bodies. Production of Tobacco Textile clothing and footwear and cork Paper Copying and Chemical beverages industry industry garments industry industry industry graphic arts industry

Production of Manufacture Manufacture Metallurgy; Manufacture of Manufacture Production of Manufacture of Manufacture of pharmaceutical of rubber of other manufacture of metal products of computer electrical Manufacture of motor vehicles other transport products and plastic non-metallic iron and steel excluding and electronic material other machinery and trailers material products mineral products products machinery products and equipment

Repair and Provision Catchment, Collection, Other Collection and Decontami- Manufacture of installation of of electrical, treatment and treatment and manufacturing treatment of nation furniture machinery and gas and steam distribution disposal industries L wastewater activities I equipment energy of water of waste

Sale and Specialised Wholesale Terrestrial Maritime Construction Civil building repair of Retail and pipeline and waterway of buildings engineering motor trade and trade trade activities C intermediaries A transport transport vehicles

Film-making, Storage Postal Food video Radio and TV Air and activities and mail Accommodation and beverage Publishing and TV programming transport related to activities N services services T programme broadcasting transport activities activities

Programming, Non-insurance Insurance, Auxiliary Juridical and Telecommu- consulting Information or pension-fund reinsurance services for Real Estate Head office accounting nications and related Service financial and pension finance and activities activities E activities activitie services funds insurance

Technical Professional, Advertising Employment- Tourism Security architectural Research and scientific Veterinary Rental and market related agencies and and research and engineering development and technical activities activities studies 0 activities operators activities services activities

Services for Administrative Public Assistance in Social services Creative, buildings and office administration Healthcare activities artistic and Education residential landscaping and other 2 and defence activities establishments without 1 entertainment activities activities Social Security accommodation activities

Library, Sporting, Repair of Gaming and Domestic archive and recreational and Associative computers Other personal betting activities as museum entertainment activities and personal services activities employers 8 activities activities effects

16 1 Source: SABI Database. File of Spanish Companies of CAMERDATA S.A. 17 STRENGTHS OF THE PROVINCE OF ALICANTE ECONOMIC ACTIVITIES

82/88 COMPANIES THAT CONTRIBUTE MOST TO PROVINCIAL GDP IN THEIR RESPECTIVE ECONOMIC ACTIVITY

Yacimientos A Marmóreos SL

L I C A

Missionair Garalut Courrier New Restaurants SL SL N of Spain SA T

There is an extremely extensive list of companies in each economic activity and they all contribute to creating wealth. Furthermore, many are well known outside the province and even on the international scene. The ideal would be to name E them all, but in the following section we will limit ourselves to naming those which, in their productive sector, make the greatest contribution to the provincial GDP. Along with them there are many others with leading positions in their sectors, but the aim of this table is not to rank them, but to provide a sample of 0 the diversity within Alicante’s productive fabric. 2 1

Grupo Desiree Spain S.l. 8

18 19 STRENGTHS OF THE PROVINCE OF ALICANTE A UNIQUE, DIVERSIFIED PROVINCIAL ECONOMY

CNAE 2009 CLASSIFICATION

Agriculture 1. Agriculture Industry 2. Leather and Footwear Industry A UNIQUE, DIVERSIFIED 3. Food Industry PROVINCIAL ECONOMY 4. Paper industry 03 5. Textile industry 6. Other Manufacturing Industry This productive variety is not distributed evenly over the province but, on the 7. Manufacture of machinery contrary, shows a pattern of marked local specialisation. And this is precisely 8. Rubber and plastic products where another of the province’s strengths lies. As we shall see later, the activity of 9. Metalic products these districts is the driving force behind the outstanding position of the province on the national socio-economic scene. This study analyses the activities of each 10. Non-metallic minerals products district to determine which ones are the main job creators, how the productive Construction 11. Construction of Buildings activities complement each other and help the province as a whole to provide a 12. Specialized Construction varied and extremely attractive productive offer. Commerce 13. Wholesale trade 14. Retail trade 15. Sale and Repair of Vehicles Tourism 16. Accommodation Services 17. Food and Beverage Services Transport 18. Maritime Transport 19. Land Transport Other services 20. Building and Gardening Services 21. Real Estate Activities

The following method was applied to conduct the detailed study of the districts and their activities: the information available in late 2018 in the Iberian Balance Sheet Analysis System (SABI) database, which is fed by data from the Registry of Companies, was obtained for each of the nine districts and the seven activities with the highest number of employees. This resulted in a total of twenty-one activities for the province of Alicante as a whole.

20 21 STRENGTHS OF THE PROVINCE OF ALICANTE THE PROVINCE OF ALICANTE IN FIGURES

These 21 activities encompass 81% of the turnover of the companies, 79% L’Alacantí is the district that contributes most to business GDP (22.9%) followed of the jobs and 72% of the added value or contribution to business GDP in the by Baix Vinalopó (16.2%) and, in third place, Baix (15.5%). These three province of Alicante. The distribution of these variables (revenue, employment regions account for 54.6% of the total productive output of the province. The and added value or contribution to GDP) by these main economic activities is remaining districts, located in the northern and inland areas, account for the represented in the following table. It shows that trade is the main driving force remaining 45.4% of business GDP as follows: 10.6%, of the provincial economy, accounting for a third of the province’s employment 10%, l’Alcoià 9.7%, Vinalopó Mitjà 8.3%, Alt Vinalopó 4% and with 2.7%. and generation of wealth/added value. It is followed by industry, with a quarter, with the construction and tourism sectors tied in third place. The following table The following table shows the full details of the distribution of the contribution shows the distribution of these activities by district in descending order. to added value by activity block in each of the nine districts. The productive specialisation of each district is clearly evident.

Revenue Jobs Added value Alacantí 24.3% 22.1% 22.9% Baix Vinalopó 19.0% 19.3% 16.2% Baix Segura 16.1% 15.7% 15.5% Agriculture Industry Construction Commerce Transport Tourism Others Services Marina Baixa 6.9% 9.4% 10.6% Alcoià 0.4% 62.5% 6.1% 16.5% 6.7% 1.4% 6.3% 100% Marina Alta 9.2% 9.4% 10.0% Comtat 0.5% 73.3% 2.2% 15.5% 4.1% 1.5% 2.9% 100% Vinalopó Mitjà 9.2% 9.3% 8.3% Alt Vinalopó 0.9% 68.6% 6.7% 17.7% 1.7% 1.3% 3.1% 100% Alcoià 8.8% 8.2% 9.7% Vinalopó Mitjà 1.1% 55.8% 7.0% 28.5% 2.3% 1.9% 3.3% 100% Alt Vinalopó 3.9% 4.3% 4.0% Baix Vinalopó 0.9% 32.9% 8.2% 40.2% 3.3% 4.1% 10.2% 100% Comtat 2.5% 2.2% 2.7% Marina Alta 0.5% 4.4% 13.1% 38.8% 22.2% 13.3% 7.6% 100% 100% 100% 100% Marina Baixa 0.1% 6.3% 8.8% 15.9% 2.6% 58.2% 8.0% 100% Alacantí 1.1% 14.9% 7.0% 45.0% 6.7% 7.6% 17.7% 100% Baix Segura 6.4% 13.5% 27.9% 30.6% 8.4% 7.1% 6.2% 100%

DISTRIBUTION OF THE ADDED VALUE OF EACH COUNCIL BY ACTIVITY GROUPS Revenue Jobs Added Value Agriculture 1.0% 2.0% 1.6% Industry 25.8% 26.4% 27.4% Construction 10.3% 11.0% 11.0% Trade 48.7% 34.6% 32.2% Transport 4.7% 5.4% 6.9% Tourism 6.0% 12.4% 11.4% Other Services 3.4% 8.2% 9.4% 100% 100% 100%

22 23 STRENGTHS OF THE PROVINCE OF ALICANTE A SPECIALISED, MULTI-SECTORAL TERRITORY

A SPECIALISED, MULTI- As can be seen from the tables, there is a clear productive specialisation at district SECTORAL TERRITORY level broadly distributed as follows: companies related to agriculture play a leading 04 role in the Baix Segura and the Vinalopó areas while services, led by tourism, are mainly located in the Marina Alta, Marina Baixa and Alacantí districts. Industrial companies tend to be located in the interior districts of Alcoià and Comtat in To identify the main economic activities conducted in each district, the following tables addition to the three Vinalopó districts, whereas the construction industry is show the distribution of the employment variables, the added value figures by district concentrated in Marina Alta and the Baix Segura. Finally, trade is more active in the and the 21 activities differentiated above. The details of the seven activities that employ coastal regions, land transport in l’Alacantí, Baix Vinalopó, Baix Segura and l’Alcoià most people in each district are then shown on the basis of this data. and maritime transport is especially important the Marina Alta.

Links Links

Distribution of employment in economic activities by district. Distribution of added value from economic activities by district. (SEE ATTACHED TABLE) (SEE ATTACHED TABLE)

Distribution of employment in economic activities by district. Distribution of added value from economic activities by district. (SEE ATTACHED TABLE) (SEE ATTACHED TABLE)

24 25 STRENGTHS OF THE PROVINCE OF ALICANTE A SPECIALISED, MULTI-SECTORAL TERRITORY

The explanation of the distribution of added value by district and activity is similar to that of employment, although in this case the differences are more marked and strengthen the predominance of the territories with greater productivity in a given economic activity. Thus, generation of wealth by agriculture in the province is mainly concentrated in the Baix Segura, while industry is the principle source of added value in l’Alcoià, Comtat and the Vinalopó districts, some of which are highly specialised in certain industrial activities. Construction activity accounts for a significant proportion of wealth generation in Baix Segura and Marina Alta but is less important in Marina Baixa and Baix Vinalopó and finally, the services sector _including both wholesale and retail trade, tourism and transport_ is especially relevant to the five districts bathed by the .

The following figures show the details of the main activities performed in each district with a list of the percentage that each activity represents of the total for the twenty-one selected activities. The same breakdown is also given for the added value generated in each district.

Relative importance of the districts in creation of added value.

AGRICULTURE SERVICES INDUSTRY CONSTRUCTION

26 27 STRENGTHS OF THE PROVINCE OF ALICANTE SPECIALISED, MULTI-SECTORAL TERRITORY

ALCOIÀ COMTAT MARINA ALTA MARINA BAIXA ALACANTÍ BAJO VINALOPÓ

Food industry. Retail trade. Specialised construction. Real estate activities. Land transport. Food and beverage services. Land transport. Land transport. Construction of buildings. Wholesale trade. Specialised construction. Retail trade. Textile industry. Paper industry. Food and beverage services. Food and beverage services. Retail trade. Leather and footwear industry. Other manufacturing industry. Wholesale trade. Accommodation services. Retail trade. Wholesale trade. Specialised construction. Manufacture of rubber Manufacture of machines Retail trade. Construction of buildings. Food and beverage services. Wholesale trade. and plastic products. Textile industry. Wholesale trade. Specialised construction. Services to buildings and gardening. Building and gardening services. Wholesale trade. Other manufacturing industry. Marine transport. Accommodation services. Sale and repair of vehicles. Sale and repair of vehicles. Manufacture of metal products.

Alcoià: productive speciality. Marina Baixa: productive speciality.

% Employment Total % Value added Total % Employment Total % Value added Total Rubber and Plastic Products manufacturing 16.9% 22.4% Accommodation Services 37.0% 47.3% Textile industry 15.1% 13.2% Food and Beverage Services 15.9% 11.0% Wholesale trade 11.5% 12.4% Retail trade 10.7% 6.9% Metalic products manufacturing 8.3% 71.9% 7.5% 74.5% Wholesale trade 8.9% 87.2% 7.9% 88.6% Land transportation 7.3% 6.7% Buildings Construction 5.3% 5.4% Other Manufacturing Industry 7.0% 6.4% Real estate activities 4.8% 6.7% Food Industry 5.8% 5.8% Specialized Construction 4.6% 3.4%

Comtat: productive speciality. Alacantí: productive speciality

% Employment Total % Value aded Total % Employment Total % Value added Total Textile industry 42.3% 36.7% Wholesale trade 19.2% 20.7% Wholesale trade 12.6% 9.5% Retail trade 18.6% 16.1% Paper industry 8.6% 22.6% Food and Beverage Services 9.1% 6.0% Land transportation 4.5% 79.9% 4.1% 84.2% Building and garden services 8.2% 76.0% 3.2% 67.6% Retail trade 4.4% 3.2% Specialized Construction 7.5% 6.8% Machinery Manufacturing 3.9% 4.9% Sale and Vehicles Repair 6.9% 8.1% Other Manufacturing Industry 3.5% 3.3% Ground transportation 6.5% 6.7%

Marina Alta: productive speciality. Bajo Vinalopó: productive speciality.

% Employment Total % Value added Total % Employment Total % Value added Total Retail trade 34.4% 25.8% Wholesale trade 23.1% 26.3% Food and Beverage Services 12.7% 8.2% Leather and Footwear Industry 21.2% 20.6% Wholesale trade 10.5% 9.6% Building and garden services 12.4% 3.6% Buildings Construction 7.2% 83.2% 8.0% 81.8% Retail trade 7.9% 79.7% 6.1% 72.0% Specialized Construction 6.7% 5.1% Sale and Vehicles Repair 6.0% 7.8% Marine transport 6.4% 19.9% Food and Beverage Services 4.8% 3.6% Accommodation Services 5.3% 5.2% Specialised Construction 4.2% 4.0%

28 29 STRENGTHS OF THE PROVINCE OF ALICANTE SPECIALISED, MULTI-SECTORAL TERRITORY

VEGA BAJA ALTO VINALOPÓ MEDIO VINALOPÓ

Agriculture. Manufacture of Retail trade. Food and beverage services. metallic products. Manufacture of non- Specialised construction. Specialised construction. metallic mineral produts. Construction of buildings. Textile industry. Wholesale trade. Wholesale trade. Retail trade. Manufacture of rubber The combined breakdown of the added value created and the number of employed Retail trade. Leather and footwear industry. and plastic products. workers concludes this section. As shown below, this enables us to determine the value added per employee in each district and for each of the twenty-one economic Land transport. Wholesale trade. Leather and footwear industry. activities under analysis. Manufacture of rubber Food industry. and plastic products. Specialised construction.

Vega Baja: productive speciality.

% Employment Total % Added Value Total Average activity Average in the district Employed population (EPA 4t-2018) Wholesale trade 19.4% 16.8% Real estate activities 99,818€ Alcoià 46,892€ Alacantí 200,680 Retail trade 10.9% 9.0% Marine transport 74,224€ Marina Alta 45,177€ Baix Segura 123,550 Construction of buildings 9.5% 20.3% Paper Industry 51,771€ Alacantí 44,876€ Baix Vinalopó 122,130 Specialised Construction 8.9% 73.3% 7.6% 74.0% Machinery Manufacturing 46,422€ Comtat 40,746€ Marina Baixa 80,510 Food and Beverage Services 8.8% 5.4% Rubber and Plastic Products 45,795€ Baix Vinalopó 38,739€ Marina Alta 68,900 Land transport 8.6% 8.4% Other Manufacturing Industry 45,447€ Alt Vinalopó 38,377€ Vinalopó Mitjà 67,240 Agriculture 7.2% 6.4% Non-metallic minerals 43,156€ Marina Baixa 38,347€ Alcoià 45,920 Construction Buildings 40,611€ Baix Segura 37,937€ Alt Vinalopó 21,510 Alto Vinalopó: productive speciality. Food Industry 40,447€ Vinalopó Mitjà 33,848€ Comtat 11,290 Land transportation 39,480€ % Employment Total % Added Value Total Wholesale trade 38,840€ Leather and Footwear Industry 18.5% 12.8% Textile industry 38,071€ Manufacture of Metal Products 16.9% 22,.6% WEALTH Metallic products 35,205€ Manuf. Rubber and Plastic Products 13.4% 14.3% Sale and Vehicles Repair 34,748€ Retail trade 10.2% 80.2% 7.1% 81.3% • ECONOMIC ACTIVITY Accommodation Services 33,053€ Wholesale trade 8.6% 8.8% • TERRITORY (know-how) Specialised Construction 32,182€ Textile industry 7.6% 11.0% • INHABITANTS (No. of employed workers) Agriculture 31,488€ Specialised Construction 4.9% 4.7% Leather and Footwear Industry 29,870€ Retail trade 28,309€ Medio Vinalopó: productive speciality. Food and Beverage Service 24,670€ % Employment Total % Added Value Total Building and garden services 19,491€ Leather and Footwear Industry 32.2% 26.6% Wholesale trade 19.0% 22.5% Food Industry 8.0% 10.1% Manuf. Non-metallic Mineral Prods. 6.4% 80.4% 8.9% 81.6% The figures set forth in the above tables clearly show the substantial differences Retail trade 6.1% 4.1% between both the districts and the economic activities carried out in the same, and Specialised Construction 4.5% 4.3% point the way to enhancing the prosperity of the province. Manuf. Rubber and Plastic Products 4.2% 5.0%

30 31 STRENGTHS OF THE PROVINCE OF ALICANTE A BENCHMARK IN INDUSTRIAL LAND USE

A BENCHMARK IN 05 INDUSTRIAL LAND USE Among these, Elche Parque Empresarial, with more than 2.5 million square metres and around 700 installed companies that provide more than 11,000 To enable the companies to carry out their productive activity, there are jobs, stands out for its modern facilities, size and number of people employed. roughly 174 industrial estates with a total area of more than 53.6 million Wholesale trade and manufacturing, in which 70% of these companies installed square metres distributed throughout the province. are engaged, are the two main economic activities carried out from this industrial estate.

No. Industrial Total % industrial Estates area (m2) areas Mercalicante is another unique business environment. It is home to more than a hundred companies, most of them belonging to the food sector. It contains Alacantí 23 19,124,092 35.65 its own wholesale fruit and vegetable market and a wide variety of companies Baix Vinalopó 23 8,179,830 15.25 specialising in processing, packaging and distributing foodstuffs. Baix Segura 25 5,370,896 10.01 Alcoià 20 5,279,164 9.84 Vinalopó Mitjà 24 5,190,157 9.67 Alt Vinalopó 16 4,096,927 7.64 Marina Alta 16 2,690,227 5.01 Comtat 16 1,922,057 3.58 Marina Baixa 11 1,792,101 3.34

174 53,645,451

32 33 STRENGTHS OF THE PROVINCE OF ALICANTE A BENCHMARK IN INDUSTRIAL LAND USE

In addition to these two examples, the province of Alicante contains other municipal districts that deserve special mention for having more than half a million square metres of land zones for industrial use within their boundaries. INDUSTRIAL LAND AREA The following table is a breakdown of these municipal districts.1 174 industrial estates.

Area (m2) TOTAL AREA 2 Alicante 7,496,033 53.6 million m . Elche 5,706,654 San Vicente del Raspeig 2,000,000 Crevillente 1,960,129 1,719,462 1,492,278 1.9 1.7 Ibi 1,360,135 Mill. Sax 1,291,770 2 Mill. m 2 Alcoy 1,217,892 m 1,074,716 1,058,519 Elda 1,011,478 964,341 4.1 5.3 Almoradí 911,921 Mill. Mill. 890,811 2 2 2.7 m m Mill. 810,017 2 800,017 m Xixona 792,829 748,768 735,621 656,711 656,301 603,220 5.2 19.1 586,865 Mill. Mill. 2 513,047 m2 m

8.2 Mill. m2

5.3 Mill. m2

An area of 2,520,000 m2.

It accommodates 11% of companies and jobs of the city of Elche.

11,400 workers in total.

Public investment of € 90 million. Induced investment of € 747 million. 1.- There is no updated database of industrial estates. The one available in ARGOS (the information portal of the Presidencia de la Generalitat Valenciana) is the most comprehensive but it dates from 2008 and is therefore outdated. The Institut Valencià de Competitivitat Empresarial (IVACE) provides a more recent list (2017) and includes a map of the industrial land in the Region of Valencia. However, there are considerable discrepancies between these two sources and therefore the figures used in the tables and graphs may not be accurate. For example, the former list states that San Vicente del Raspeig has an area of approximately 9.7 million square metres whereas, according to the map of industrial land, it 34 barely reaches two million. 35 STRENGTHS OF THE PROVINCE OF ALICANTE A PROVINCE WITH A TRADITION AND A FUTURE IN EXPORTING

All the tariff chapters of the harmonised goods classification A PROVINCE WITH A TRADITION system are represented in international trade. 06 AND A FUTURE IN EXPORTING + 200 MILL. + 90 MILL. That the commercial relations with other countries, and especially exports, play an important role in the development of societies is a well-known fact, FOOTWEAR TOYS and in the case of Alicante the turnover from international trade is a significant 1,198.8 147.6 source of revenue.

Turnover from exports from the province reached roughly 5,250 million euros in 2018 and all tariff chapters of the harmonized were represented. The goods were sent to two hundred destinations in practically every country in the world. MACHINERY The main exports are footwear and related products, agricultural produce and EDIBLE FRUIT 145.0 a long list of other significant items such as plastic and aluminium articles, toys, 490.9 salt and machinery, to mention only a few. STONE PRODUCTS 140.5 VEGETABLES 290.7 LEATHER GOODS 113.7 ALUMINIUM FURNITURE 282.3 103.6 + 5,250 PLASTICS VEHICLES 268.0 100.4 MILLION EUROS IN EXPORTS PROCESSED VEGETABLES RUBBER 77.7% 237.9 90.1 THESE ARE THE TOP + 4,000 20 EXPORT ITEMS BY VOLUME TOP 20 EXPORTED MILLION EUROS OF THE 20 MOST IMPORTANT PRODUCTS / MILL. € EXPORT DESTINATIONS S A LT 80.7 NON-WOVEN FABRICS 69.9

Although there is a wide variety of exports, the main drive of foreign trade is COTTON 66.0 composed of relatively few products. Thus, practically 3 of every 4 euros worth ELECTRICAL MATERIAL 62.2 of goods exported from the province of Alicante are generated by around 20 items with a combined turnover of roughly 4,000 million euros. The following IRON ARTICLES 59.6 figure is a breakdown of these items.1 SEAFOOD 56.9 SYNTHETIC FILAMENTS 52.2

36 1.- Source: Ministry of Industry, Trade and Tourism. 37 STRENGTHS OF THE PROVINCE OF ALICANTE A PROVINCE WITH A TRADITION AND A FUTURE IN EXPORTING

In addition to the wide variety of products it exports, the province of Alicante can also boast an extremely broad range of export destinations. Its products are distributed to around two hundred countries worldwide. In fact, the list of countries to which our products are not exported is a lot shorter than the list of destinations.

The few countries with which we do not trade are printed in grey in the following figure and are mostly islands or very small countries such as: Bhutan, Botswana, Comoros, Eritrea, South Georgia and the South Sandwich Islands, Grenada, Norfolk Island, Cook Islands, Heard and McDonald Islands, Marshall Islands, Salomon Islands, Turks and Caicos Islands, Wallis and Futuna Islands, Kiribati, Lesotho, Micronesia, Montserrat, Nauru, Palau, Samoa, American Samoa, St. Peter and Miquelon, Swaziland, British Indian Ocean Territory, French Southern and Antarctic Lands, East Timor, Tonga, Turkmenistan, Tuvalu and Djibouti. 200 DESTINATIONS OF ALICANTE’S EXPORTS 79.2% THESE ARE THE TOP 20 + 4,000 EXPORT DESTINATIONS BY VOLUME MILLION EUROS

COUNTRIES WITH EXPORTS

COUNTRIES WITHOUT EXPORTS

38 1.- Source: Ministry of Industry, Trade and Tourism. 39 STRENGTHS OF THE PROVINCE OF ALICANTE THE PROVINCE OF ALICANTE IN FIGURES

AN INNOVATIVE 07 ECOSYSTEM

So far, we have been examining the current situation, but it is common The vast majority of these applications refers to registration of trademarks, knowledge that the keys to future progress are to be found in the new which accounts for 71.7% of the total. Registration of trade names comes a very technologies and the R&D+i effort, and from this perspective the province of distant second with 11% of the total intellectual property filings. The rest of the Alicante is once more in an advantageous position. Over the last decade (2009- applications are distributed between industrial designs (6.6%), utility models 2018), 22,790 applications were filed in the province of Alicante under the (6.3%) and patents (4.4%). various forms of protection of intellectual property, the equivalent of 3.7% of the national total. Although it may vary depending on which of the various modalities is considered, taken as a whole this figure places Alicante once more in 5th place nationwide. Distribution of intellectual property applications by category Utility model 6.3%

Trademark Trade 71.7% name 11%

Patent 4.4%

Industrial design 6.6%

40 41 STRENGTHS OF THE PROVINCE OF ALICANTE AN INNOVATIVE ECOSYSTEM

RESEARCH & DEVELOPMENT + INNOVATION

Alicante España %Alc/Esp Position National patent 1,003 30,030 3.3% 6th National utility model 1,437 25,491 5.6% 4th 22,483 National trademark 16,340 478,053 3.4% 5th National trade name 2,499 68,766 3.6% 6th National industrial design 1,511 17,758 8.5% 3rd INTELLECTUAL PROPERTY APPLICATIONS IN THE 2008-2017 PERIOD

At regional level (using data from 2008-2017 since the 2018 breakdown by municipal district is not yet available), two districts_ namely l’Alacantí (28.7%) 1,848 and Baix Vinalopó (24.1%)_ monopolise just over half of the applications. The 447 remaining seven districts, as shown in the following graph, share the remaining 47.2%.

631 1,982 1,745 Distribution of intellectual property applications by district 6,463 Baix Segura 11.1% Comtat 1,466 2.0%

Alcoià 7.8% 5,412 Baix Vinalopó 24.1% Alt Vinalopó 2.8% 2,489

Vinalopó Mitjà 6.5%

Alicante España %Alc/Esp Posición Marina Alta 8.2% Patente vía nacional 1.059 32.235 3,3% 6ª Alacantí Modelo de utilidad vía nacional 1.469 25.453 5,8% 4ª 28.7% Marca nacional 16.091 475.516 3,4% 5ª Marina Baixa Nombre comercial nacional 2.328 62.393 3,7% 6ª 8.8% Diseño industrial nacional 1.536 17.487 8,8% 3ª

42 Source: Ministry of Industry, Trade and Tourism. 43 STRENGTHS OF THE PROVINCE OF ALICANTE AN INNOVATIVE ECOSYSTEM

In addition to the initiative of the companies themselves, this vital activity In this sense the future is already here, and the province of Alicante is fortunate to receives the support and promotion of the outstanding institutions with be blessed with two initiatives that incorporate and develop new technologies for premises in the province. In this respect Alicante has two European Business the digitalisation process between the companies and society in general. On the and Innovation Centres, one in Alcoy and one in Elche. There are also three one hand we have the private-sector association AlicanTEC with its more than 200 technological institutes: the AITEX centre focussing on textiles in Alcoy, the toy associated companies and on the other, a new public sector initiative: the Digital sector institute AIJU in Ibi and INESCOP, in Elda, that specialises in footwear. District promoted by the Generalitat Valenciana.

NATIONAL DISTANCE DENIA AQUORA BUSINESS EDUCATION UNIVERSITY EDUCATION ALCOY POLYTECHNIC UNIVERSITY FUNDESEM OF VALENCIA BUSINESS SCHOOL IBI EUROPEAN BUSINESS UNIVERSITY AND INNOVATION CENTRES OF ALICANTE

SANT JOAN EOI AITEX BUSINESS SCHOOL ALICANTE ELDA MIGUEL HERNÁNDEZ AIJU UNIVERSITY

ELCHE CEU CARDENAL INESCOP HERRERA UNIVERSITY

ORIHUELA ALICANTE NATIONAL DISTANCE SCIENCE PARK EDUCATION UNIVERSITY

UMH SCIENCE PARK EUROPEAN BUSINESS AND INNOVATION CENTRES

There are also two science parks and five university centres, namely the two provincial universities (the and the Miguel Hernández University with their campuses in Elche, Sant Joan d’Alacant, Orihuela and Altea) and other university institutions such as the Alcoy campus of the Polytechnic University of Valencia, the CEU Cardenal Herrera University in Elche and two National Distance Education University (UNED) centres in Denia and in Elche. And as if all this were not enough, the province is fortunate to have three business schools: Fundesem, the School of Industrial Organisation (EOI) and Aquora.

44 45 STRENGTHS OF THE PROVINCE OF ALICANTE AN INNOVATIVE ECOSYSTEM

In this respect, other initiatives that seek to drive technological development In the case of Benidorm, the city has passed the UNE 178501 standard in the province should not be overlooked. Specifically, other initiatives such as certification process that regulates management systems for smart tourism the Smart Cities European strategy or the Smart Destinations badge recently destinations. This certificate specifies the requirements of a management awarded to Benidorm are changing the way we relate to the urban environment. system from which the competent governing body can develop and implement a management policy for the tourist destination and set objectives, targets and Within the Smart City network, Alcoy has been selected by the Digital Cities action plans taking into account the four fundamental pillars on which a Smart Challenge programme launched by the European Commission to help forty-one Tourist Destination is based: innovation, technology, universal accessibility and cities to develop and implement digital policies that will transform the daily lives sustainability. Application of the Standard will enhance the tourist’s experience of residents, businesses, workers and entrepreneurs in the near future. The before, during and after the trip while boosting the competitiveness and Alicante Provincial Council, along with Alcoy, also takes part in the programme as positioning of the destination on the market. a Fellow City.

The European Commission’s Digital Cities Challenge Make your city more liveable, more productive, and more innovative.

AN INNOVATION ECOSYSTEM WITH AN EXCELLENT PRESENT AND BETTER FUTURE

46 47 STRENGTHS OF THE PROVINCE OF ALICANTE TOURISM AS THE DRIVING FORCE OF THE PROVINCIAL ECONOMY

Alicante attracted more than 5.9 million tourists in 2018 resulting in more than 30.2 million overnight stays, figures that demonstrate the clear TOURISM AS THE DRIVING FORCE upward trend of recent years. million domestic tourists that generated nearly OF THE PROVINCIAL ECONOMY 11.6 million overnight stays. Moreover, 2.9 million foreign tourists visited our 08 shores, occupying 18.7 million accommodation units, the equivalent of 62% of the total overnight stays, further proof of the attractiveness of Alicante to international visitors. But the most influential and dynamic sector of our economy, tourism, deserves special attention in this review of the strengths of the province of Alicante. The pleasant climate, a wide variety of excellent beaches and natural reserves, the consolidation of sun and sand benchmarks and their residential and hotel 45,546 accommodation, an international class airport and a host of other assets have TOURIST APARTMENTS made the province of Alicante into the important international tourist destination 360 that it is today. HOTEL 215,969 Alicante is one of the Spanish provinces with the highest number of tourists and 69,830 BEDS overnight stays. A total of 14.1 million tourists, of which 8 million were Spanish and BEDS 6.1 million foreigners, visited the province of Alicante in 2018 (Valencian Tourism Agency, 2018). This is the result of the combination of two complementary types of tourism: regulated tourist accommodation and private second residences. 52 +320,000 CAMPSITES REGULATED TOURIST ACCOMMODATION PLACES 30,960 8 BEDS +250,000 DOMESTIC TOURISTS SECOND RESIDENCES IN MILLIONS 14.1

TOTAL TOURISTS BENIDORM 6.1 IN MILLIONS FOREIGN TOURISTS th nd IN MILLIONS 11.5 4 2 8,078 131 10 MILLION CITY IN SPAIN BY CITY IN SPAIN APARTMENTS No. HOTELS CAMPSITES OVERNIGHT STAYS OVERNIGHT STAYS IN DOMESTIC (29,139 BEDS) (41,285 BEDS) (11,973 BEDS) TOURISTS

REGULATED TOURIST ACCOMMODATION

The Province has an excellent infrastructure of regulated tourist accommodation that includes 360 hotel establishments with a total of 69,830 beds and more than 45,500 tourist apartments that provide more than 215,000 The city of Benidorm, a national and European benchmark, is undoubtedly places. Moreover, the 52 campsites increase the offer by a highly significant the flagship of Alicante’s and the Region of Valencia’s hotel tourism industry. 30,960 places. The province also has a more restricted rural tourism capacity in Benidorm has more than 41,000 hotel beds _59% of the provincial total_ private country lodges, inns and hostels. The total tourist capacity amounts to 29,139 places in tourist apartments and 11,973 places in camp sites, bringing the more than 320,000 regulated tourist accommodation places. total to more than 82,000 places. But Benidorm not only has an outstanding tourism capacity: it also achieves high occupancy figures throughput the year to reach a total of 11.5 million overnight stays in 2018 that make it the fourth most popular Spanish city overall and the second in terms of domestic overnight stays, in which it is surpassed only by Madrid.

48 49 STRENGTHS OF THE PROVINCE OF ALICANTE TOURISM AS THE DRIVING FORCE OF THE PROVINCIAL ECONOMY

PRIVATE ACCOMMODATION: SECOND RESIDENCE

That residential tourism is exceptionally important in the tourist sector and the economy of Alicante is emphasised by the fact that the Province, with more than 326,000 homes, has the highest number of second homes in Spain. Understandably, they are mostly located on or near the coast. Five of Alicante’s municipal districts are also in the top-ten nationwide for second homes: Torrevieja, Alicante, Orihuela, Benidorm and Santa Pola. Furthermore, these extraordinary figures are not the result of purely “sun and sand” tourism. The province has other important assets that have led to a diversification of the tourist capacity and help to consolidate it as a benchmark in the tourism industry at home Torrevieja stands out in this ranking as the city with the second highest number and abroad. The following tables show the contribution of these tourism assets of second residences in Spain with a total of 62,500 homes, more than the city of in more detail. Madrid or the entire of the . This merely emphasises the scale of second residence ownership in Torrevieja that makes the city a nationwide benchmark for this kind of tourism.

Location No. Second residences TORREVIEJA 1. Torrevieja 62,585 TOURISTS 2018 (in millions) Domestic tourism Foreign tourism TOTAL 2. Madrid 57,325 62,500 Regulated Tourist Accommodation 3.0 2.9 5.9 3. Barcelona 38,769 Second Residence 5.0 3.2 8.2 4. Valencia 33,757 SECOND RESIDENCES TOTAL 8.0 6.1 14.1 5. Alicante 28,707 OVERNIGHT STAYS 2018 (in millions) Domestic tourism Foreign tourism TOTAL 6. Cartagena 28,332 st Regulated Tourist Accommodation 11.6 18.7 30.2 7. Orihuela 27,573 1 Second Residence 27.3 47.0 74.4 8. 26,231 CITY IN SPAIN TOTAL 38.9 65.7 104.6 9. Benidorm 25,131

10. Santa Pola 24,126 CONTAINS MORE SECOND Source: Evolución de la Actividad Turística 2018, Valencian Tourism Agency (2019) and INE. RESIDENCES THAN SOME In-house. PROVINCES LIKE SEVILLE

Source: Population and Housing Census 2011, INE. In-house.

The extraordinary capacity of the province in second homes generated more than 8.2 million tourists and 74 million overnight stays in 2018. Domestic tourists are the majority in this type of accommodation _5 million visitors from other Spanish regions compared to 3.2 million foreign tourists stay in second residences_. However, this is not the case in the number of overnight stays, since the average stay of foreigners in private accommodation is more than double that of domestic tourists. This means that the total number of overnight stays by foreigners is considerably higher: 47 million foreign visitors compared to 27.3 million Spanish tourists.

The following table shows the figures for visitors and overnight stays in 2018 in the province of Alicante. The data is broken down into domestic and foreign tourism and highlights the importance of the various modalities provided by the regulated sector and second residences and the importance of the nationality of the tourists.

50 51 STRENGTHS OF THE PROVINCE OF ALICANTE TOURISM AS THE DRIVING FORCE OF THE PROVINCIAL ECONOMY

CULTURAL TOURISM

The province of Alicante is home to important and wellZ VVVknown cultural tourism assets, some of them of great historical importance and wide international recognition. Paramount among these are the UNESCO World Heritage Sites such as the Palmeral or Palm Grove of Elche, declared a Tangible Cultural Heritage and the Misteri d’Elx (), declared a Masterpiece of the Oral and Intangible Heritage of Humanity. Special mention should also be made of the School Museum of Pusol, selected for inclusion on the Register of Good Safeguarding Practices by the UNESCO Committee for the Safeguarding of Intangible Cultural Heritage.

Other unique assets of Alicante’s cultural tourism on the route through the “100 Castles of the ” or along the “Alicante Wine Route” are worth highlighting. They provide highly enjoyable and instructive experiences among protected natural landscapes with products of Protected Designation of Origin (see below).

There are also many festivals and other kinds of celebrations that belong to the province’s intangible cultural heritage and have been declared “Assets of Cultural Interest”. Some of these are:

CULTURAL TOURISM Route of the Castles of Vinalopó Route of the Castles of the Key to the Kingdom Intangible Assets of Cultural Interest Route of the Castles of Tudmir Protected activity Route of the Castles of the Mountain Hogueras de San Juan (San Juan Bonfires) Alicante Route of the Frontier of Fear The Three Wise Men parade Alcoy Nativity scene of Tirisiti Alcoy Danzas del Rey Moro (Dances of the Moorish King) Agost L’Escaldà Denia Alicante Wine Route Pusol School Museum Elche UNESCO World Heritage Sites Festival of the Coming of the Virgin Elche Misteri d’Elx / Intangible Heritage The Ritual of Pa Beneit Torremanzanas Palmeral de Elche / Tangible Heritage All Saints Day Fair Cocentaina Cabildo Sax Pusol School Museum (Elche) UNESCO Committee for the Safeguarding

Source: General Inventory of the Cultural Heritage of Valencia. of Intangible Cultural Heritage Department of Education, Research, Culture and Sports, 52 Generalitat Valenciana. In-house. 53 STRENGTHS OF THE PROVINCE OF ALICANTE TOURISM AS THE DRIVING FORCE OF THE PROVINCIAL ECONOMY

Another of the cultural peculiarities of the province of Alicante with a long historical tradition in many of the towns and villages that celebrate them are the Fiestas de ( and Christians Festivals). Twenty-six of them have been declared of Interest to Tourism and the Fiestas de Moros y Cristianos of Alcoy and are ranked as Events of International Interest to Tourism.

Fiestas de Moros y Cristianos of Interest to Tourism Municipality Award Alcoy International Interest toTourism Villajoyosa International Interest toTourism Banyeres de Mariola National Interest to Tourism Callosa d’en Sarrià National Interest to Tourism Cocentaina National Interest to Tourism Crevillente National Interest to Tourism Elda National Interest to Tourism Petrer National Interest to Tourism Villena National Interest to Tourism Calpe Regional Interest to Tourism Guardamar del Segura Regional Interest to Tourism Ibi Regional Interest to Tourism Muro de Alcoy Regional Interest to Tourism Orihuela Regional Interest to Tourism Easter Holidays Interest to Tourism San Vicente del Raspeig Regional Interest to Tourism Municipality Awards Aspe Provincial Interest to Tourism Crevillente International Interest to Tourism Provincial Interest to Tourism Elche International Interest to Tourism Provincial Interest to Tourism Orihuela International Interest to Tourism Jijona Provincial Interest to Tourism – Passion of Christ National Interest to Tourism Monforte del Cid Provincial Interest to Tourism Alicante Regional Interest to Tourism Onil Provincial Interest to Tourism Aspe Provincial Interest to Tourism Fuente:Pego Patronato Provincial de TurismoProvincial de la Diputación Interest de to Alicante Tourism y Callosa de Segura Provincial Interest to Tourism Diario Oficial de la Comunidad Valenciana. Elaboración propia. Sax Provincial Interest to Tourism Elche – Passion of Christ Regional Interest to Tourism Provincial Interest to Tourism Torrevieja Regional Interest to Tourism Almoradí Local Interest to Tourism Almoradí Local Interest to Tourism Callosa de Segura Local Interest to Tourism Local Interest to Tourism

Source: Provincial Tourism Board of the Alicante Provincial Council and Source: Ministry of the Presidency, Generalitat Valenciana (2017). Official Gazette of the . In-house.

Easter in Alicante is also recognised as an important asset to cultural tourism with an impact of more than € 190 million per annum (INECA, 2019). A total of 11 festivities related to Holy Week are declared of Interest to Tourism and most of them are found in the regions of Vega Baja and Bajo Vinalopó. Of these, the Easter festivities in Crevillente, Elche and Orihuela are outstanding and have been awarded International Interest to Tourism status.

54 55 STRENGTHS OF THE PROVINCE OF ALICANTE THE PROVINCE OF ALICANTE IN FIGURES

SPORTS TOURISM

Sports tourism is one of the Province’s emerging sectors. In addition to the The of La Nucía deserves special mention for being named the 2019 Sports existing facilities based on the geographical and climatic characteristics of the Tourism Capital. This year alone it will host the World Trial Championship, the area such as the twenty-two golf courses and the fourteen nautical clubs in the Spanish Athletics Championship and the Spanish Rally Championship among the province, in recent years numerous sporting events of national and international many other events and stages that will take place in its facilities. importance have emerged. These events attract tens of thousands of spectators. Events such as The Ocean Race, La Vuelta Ciclista a España (the cycling grand tour Alicante is also a leading venue for golf. The activities of the aforesaid of Spain), the Juan Carlos Ferrero ATP Challenger and ITF Challenger and the twenty-two golf courses and the events that they organise give rise to 300,000 David Ferrer ATP Challenger tennis tournaments and the Costa Blanca Benidorm visitors per year that generate an economic impact of € 440 M per year in the Senior Masters professional golf tournament are some of the most prominent in province (0.71% of the provincial GDP) and create 7,500 jobs (0.90% of the the province of Alicante. province’s jobs) (Chamber of Commerce, Industry, Services and Navigation of Alicante, 2016 and 2019).

FEATURED EVENTS 2019 LA NUCÍA, 2019 SPORTS TOURISM CAPITAL World Trial Championship Spanish Athletics Championship David Ferrer ATP Tournament Spanish Rally Championship

WORLD SUP FESTIVAL COSTA BLANCA - PADDLE JUAN CARLOS FERRERO ATP CHALLENGER JUAN CARLOS FERRERO ITF JUNIOR ALICANTE INTERNATIONAL SKATE CUP OPEN IGNACIO ECHEVARRÍA MIRALLES DE IMPERIAL MEMORIAL LA VUELTA A ESPAÑA 2019 Sailnas de Torrevieja - Torrevieja (time trial) Benidorm - Calpe Ibi - Alicante

56 57 STRENGTHS OF THE PROVINCE OF ALICANTE TOURISM AS THE DRIVING FORCE OF THE PROVINCIAL ECONOMY

ENVIRONMENTAL TOURISM ENVIRONMENTAL TOURISM 26.2% of the province’s area The wealth of natural resources in the province are assets of enormous value for is devoted to nature reserves. society in general and an especially attractive feature for visitors. These spaces, indispensable for the well-being and healthy environment of this Mediterranean region, contribute wealth to the province due to their enormous area and diversity. It is worth emphasising that protected nature reserves make up 26.2% RED NATURA 2000 of the province’s area overall, and this figure exceeds 30% in some districts in the northern part of the province such as El Comtat (55%), L’Alcoià (35.7%), 39 places of regional importance La Marina Baixa (33.1%), La Marina Alta (31.2%) and Alto Vinalopó (30.8%). 9 special conservation areas 32 special protection areas for birds The province of Alicante is home to nine nature parks, thirty-nine sites of regional importance, nine special conservation areas and thirty-two Natura 2000 Special Protection Areas for birds and their habitats. Nature parks of the Comunitat Valenciana The aforesaid nine nature parks are among the twenty-two in the Region of Valencia with special protection due to their singular biological and scenic Blue Flag beaches in each district features. The following table sets forth the nature parks of the province and the districts in which they are located.

Nature Parks of the Province of Alicante 15 Name District/s Serra Gelada Marina Baixa Font Roja L’Alcoià Serra Mariola El Comtat y L’Alcoià Lagunas de la Mata-Torrevieja Vega Baja 12 El Hondo Elche El Montgó Marina Alta Marjal de Pego-Oliva Marina Alta Penyal d’Ifac Marina Alta 6 Las Salinas de Santa Pola Bajo Vinalopó

Source: ARGOS Information Portal, Ministry of the Presidency, Generalitat Valenciana. In-house.

Finally, it is worth noting that the coastline of Alicante is in excellent condition and there are countless beaches and coves that are ideal for bathing. There are 10 sixty-eight blue flag beaches, the majority of which of which are found on the coast of the two districts that lead the ranking: twenty-five in the Vega Baja and fifteen in the Marina Alta.

25

58 59 STRENGTHS OF THE PROVINCE OF ALICANTE A PROVINCE AT THE GASTRONOMIC CUTTING EDGE IN SPAIN

A PROVINCE AT THE GASTRONOMIC 09 CUTTING EDGE IN SPAIN

There is an upsurge of culinary excellence in the province. It is estimated that It is interesting to note that twelve of the total of sixteen stars are located in the catering sector generates around 42,000 jobs, € 2,690 M of turnover and € the Las Marinas district where a formidable cluster of creative cuisine is being 1,050 M of added value, all of which adds up to 3% of provincial GDP in addition created and maintained. It is also important to highlight the role of the annual to the prestige that derives from the sustained boom in recognition of Alicante’s “Alicante Gastronomic” meeting. Held at the Alicante Trade Fair Centre (IFA), it haute cuisine in recent years. If proof is needed, Alicante was designated 2019 aims to promote the Mediterranean lifestyle and has become a focal point for Mediterranean Gastronomic Capital and permanent headquarters of the gourmet cuisine at national level. Academy of Gastronomy of the Mediterranean. The extraordinary products grown or produced in Alicante deserve special Another indicator that gives a reliable measure of the province’s positioning as a mention. There are seven products with Protected Designations of Origin (PDO) focus for gastronomic tourism is that it is ranked fifth in the number of Michelin that enhance the gastronomic excellence of our land and are illustrated in the Stars nationwide, its sixteen stars divided among twelve restaurants are only following figure. exceeded by Barcelona, Madrid, and Gipúzkoa.

WITH TOP-QUALITY PRODUCTS ALICANTE PRODUCTS WITH PROTECTED DESIGNATION OF ORIGIN 16 Michelin Stars 12 Restaurants with Michelin

SPIRITUOUS LOQUATS ALICANTE PROVINCIAL RANKING MEDITERRANEAN BEVERAGES OF WINES FROM CALLOSA MOUNTAIN GASTRONOMIC CAPITAL ALICANTE OF ALICANTE D’EN SARRIÀ CHERRIES 1. Barcelona 38 Stars in 29 restaurants Alicante 2019 2. Madrid 32 Stars in 25 restaurants 3. Girona 18 Stars in 14 restaurants MEDITERRANEAN 4. 18 Stars in 11 restaurants GASTRONOMY ACADEMY NOUGAT FROM PACKAGED TABLE MOLLAR 5. Alicante 16 Stars in 12 restaurants Permanent headquarters JIJONA AND GRAPES FROM THE POMEGRANATE 6. 14 Stars in 12 restaurants ALICANTE VINALOPÓ FROM ELCHE 7. Malaga 8 Stars in 6 restaurants “THE MEDITERRANEAN DIET” Intangible Cultural Heritage of Humanity

60 61 STRENGTHS OF THE PROVINCE OF ALICANTE A PROVINCE THAT PROVIDES HEALTH AND WELLNESS

HEALTH AND WELLNESS Health and wellness cluster Public Hospital A PROVINCE THAT PROVIDES Private hospital 10 HEALTH AND WELLNESS

Throughout the above sections it has become evident that the province of Alicante is a healthy land packed with nature reserves that ensures that its citizens enjoy an excellent quality of life that attracts more and more tourists. These features promote the Mediterranean lifestyle that is reflected in our superb culinary tradition.

In line with this, there is an extensive healthcare service that complements the gifts bestowed by the land itself. There are eighteen general hospitals, eleven public and seven private, distributed throughout the province. The healthcare clusters in the L’Alacantí, Bajo Vinalopó and Marina Baixa districts are especially noteworthy.

18 GENERAL HOSPITALS

11 PUBLIC 7 PRIVATE

62 63 STRENGTHS OF THE PROVINCE OF ALICANTE THE STRATEGIC BENCHMARKS OF THE PROVINCE OF ALICANTE

THE STRATEGIC BENCHMARKS THE ALICANTE - ELCHE 11 OF THE PROVINCE OF ALICANTE AIRPORT The driving force of the province.

To conclude this review of Alicante’s strengths we shall now examine some important strategic benchmarks that enable and enhance the performance of all the economic activities considered in this document. These benchmarks are infrastructures, facilities and organisations that enable the province of Alicante to stand out for its economic, industrial, and tourism-related success on the national and international scenes. 6,497,000 The Alicante-Elche Airport is undoubtedly one of the province’s main strategic PASSENGERS IN infrastructures. It has experience rapid growth over the last two decades, more than doubling its traffic from 6.5 million passenger in 2001 to more than 15 2001 million in 2019. These figures position it in fifth place among Spanish airports by 24 number of passengers. Growth has been especially rapid over the last five years, CONNECTED COUNTRIES in which traffic has increased from 10.5 million passengers in 2015 to these 15 million in 2019. The Alicante - Elche Airport currently connects the province of Alicante with 24 +15,000,000 countries on a regular basis, thus driving foreign tourism, commercial relations and cultural exchanges with the countries in our vicinity. The following table PASSENGERS IN shows data related to the ten countries in which the most traffic to Alicante - Elche Airport originates. 2019

The 10 countries with most traffic to Alicante-Elche Airport Countries No. of Passengers (2018) 1. UK 5,563,442 2. Spain 1,544,180 3. Netherlands 915,269 4. Germany 909,422 5. Norway 765,283 6. Belgium 683,944 7. Sweden 565,202 8. France 498,429 9. Ireland 355,336 10. Italy 335,550

Source: Eurostat (2019). In-house.

64 65 STRENGTHS OF THE PROVINCE OF ALICANTE THE STRATEGIC BENCHMARKS OF THE PROVINCE OF ALICANTE

The table shows that almost half the total traffic _40% to be precise_ that transits the Alicante-Elche Airport comes from the routes that connect with the United Kingdom. Several countries such as the Netherlands, Germany, Norway, Belgium and Sweden also exceed the barrier of half a million passengers, as does traffic from the rest of Spain.

The predominance of the British market can also be observed in the Airport’s main routes. In fact, 6 of the 10 routes with the highest traffic depart from or arrive at airports in the United Kingdom, Manchester and London Gatwick being the connections with the most traffic. Apart from the British Isles, European destinations such as Amsterdam, Oslo and Brussels are visited most frequently by passengers from the Alicante – Elche Airport.

The 10 routes with most traffic to > 1,500,000 Alicante-Elche Airport Routes No. of Passengers (2018) 1. London Gatwick (United Kingdom) 803,343 2. Manchester (United Kingdom) 754,157 3. Amsterdam Schiphol (Netherlands) 433,290 4. London Stansted (United Kingdom) 413,231 500,001 - 1,500,000 5. Barcelona El Prat (Spain) 412,636 6. East Midlands (United Kingdom) 405,431 7. Oslo (Norway) 382,133 8. Newcastle (United Kingdom) 370,385 9. Bruselas (Belgium) 368,108 200,000 - 500,000 10. Birmingham (United Kingdom) 359,998

Source: Eurostat (2019). In-house. NUMBER OF PASSENGERS

66 67 STRENGTHS OF THE PROVINCE OF ALICANTE THE STRATEGIC BENCHMARKS OF THE PROVINCE OF ALICANTE

The Port of Alicante is another connection point between our province and the Casa Mediterráneo is another unique asset for Alicante since our capital is one of only five outside world. In this case the salient features are the close commercial relationships Spanish cities to host one of the instruments of the Spanish public diplomacy. The Casa of the Port Authority of Alicante with the and several African countries Mediterráneo is a non-profit institution aimed at fostering relations among the countries of such as Guinea, Algeria, the Ivory Coast and Ghana. More than 3.1 million tons of the Mediterranean basin and is part of the “Casas” Network of the Ministry of Foreign Affairs, merchandise and 140,000 passengers are transported to and from Algeria by ferry and Cooperation. It is an essential instrument in project management and every year. Cruise ship traffic is also booming, with more than 86,000 passengers in decision-making in the fields of migration and socio-economic development in northern 2018, a clear upward trend compared to previous years. Africa.

The Alicante Trade Fair Institution (IFA), located in the vicinity of the Alicante - Elche Casa Mediterráneo is not the only asset related to foreign relations in Alicante since there Airport, is another significant strategic benchmark. It hosts more than twenty trade are twenty-six consulates from twenty-four different countries in the province. The majority fairs, numerous other events and private conferences that attract more than 300,000 - seventeen consulates - are located in the city of Alicante while Benidorm (three), Torrevieja visitors every year to new and well-established events related to the main productive (two), La Nucía, Elche, Denia and also host one or more consulates. sectors of Alicante’s economy such as the footwear, hospitality, leisure and free time and construction sectors. As a result, IFA has established itself as one of the trade fair institutions with the largest number of organised events nationwide and with the largest available net exhibition area.

OTHER STRATEGIC BENCHMARKS OF THE PROVINCE

MORE THAN FORMS PART OF THE A MILITARY 3,100,000 MORE THAN ONE OF THE 1.5 MILLION “CASAS” NETWORK UNIT HIGHLY TONNES OVER 300,000 OF THE MINISTRY FIVE EUROPEAN SPECIALISED TRANSPORTED VISITORS IN 2018 HST PASSENGERS AGENCIES IN 2017 OF FOREIGN IN THE FIGHT IN 2018 AFFAIRS IN SPAIN AGAINST TERRORISM

The Madrid-Alicante High Speed Railway Line (AVE) was inaugurated in June 2013 The European Union Intellectual Property Office (EUIPO) is also located in the city of and quickly became a strategic benchmark for the city and the province as a whole. It Alicante and is one of only five agencies of the European Union with headquarters in connects the provincial capital and Villena directly with Madrid, boosting commercial Spain. The EUIPO is responsible for registering trademarks, utility models and designs and relations and greatly increasing the number of visitors from central Spain. includes the European Observatory on Infringements of Intellectual Property Rights. The activity associated with the EUIPO’s work generates 0.64% of the revenues and 0.44% of Specifically, more than 1.5 million AVE passengers used the Alicante High Speed the jobs in the province of Alicante. Specifically, the EUIPO and the external agents related Station in 2017. Furthermore, in addition to those already existing in Alicante and to its activity generate an impact of € 406 M on production and € 231 M on revenue and Villena, two new connections with the high speed railway network are expected to be almost 2,900 jobs in the province (Alicante Chamber of Commerce, Industry, Services and inaugurated in the short to medium term in Elche (Matola) and Orihuela on Navigation, 2018). the Madrid - line. Finally, we must not neglect the presence in the city of Alicante of the Spanish Army’s Special Operations Command (MOE), one of the most specialised military units in the fight against terrorism outside the national borders. MOE soldiers have performed operations in Bosnia and Herzegovina, Kosovo, Afghanistan, Iraq, the Central African Republic, Mali, Lebanon, Mauritania, Tunisia and Senegal since 1992. More than one hundred MOE guerrillas are currently deployed in Afghanistan, Iraq and Lebanon in operations to combat Islamic terrorism.

68 69 STRENGTHS OF THE PROVINCE OF ALICANTE DISTRICT SELF-DIAGNOSIS: FOCUS GROUPS

DISTRICT SELF-DIAGNOSIS: The open panel method was proposed to conduct the workshops since it enables FOCUS GROUPS a large amount of data to be collected in a short period of time. The attendees 12 were divided into various work groups with strict working times that were designed to avoid the paralysis caused by excessive analysis when collecting the ideas that arise from each workshop. Six workshops or focus groups were constituted in the various provincial functional areas where the data on the economic and social agents was collected in order to gain a qualitative The Focus Groups or workshops set up in each functional area of the province approach to their reality in view of the socio-territorial diversity of the Province as a whole. were divided into two parts: a first phase in which we collected information on Almost 200 representatives of the sectors that make up the socio-economic fabric of the the functional areas within the provincial context and a second stage in which Province were present at these workshops. information on the province was obtained taking the image of the same held by the districts into account and emphasising the question of how we should project The following districts were visited in this order this image to the exterior. To conclude each workshop the attendees answered a between October and December 2018: questionnaire aimed at obtaining further qualitative information for the process.

1. Functional area of Alcoià - El Comtat: 22 October (CEEI Alcoi) The panels were filled in collectively by all those who had taken part in the workshops so that all participants had seven minutes to contribute their ideas, 2. Functional area of the Alto and Medio Vinalopó: 29 October (PBC Coworking - Petrer) concerns and suggestions in each of the following panels. Some of the results obtained from the focus groups are collected in the following word clouds, in 3. Functional area of the Vega Baja: 7 November (Almoradi) which the different perceptual realities of the participants in each workshop deriving from the socio-territorial disparities of the Province can be clearly seen. 4. Functional area of the Marina Baixa: 28 November (INVATTUR - Benidorm)

5. Functional area of the Marina Alta: 4 December ( City Council)

6. Functional area of Alicante - Elche: 11 December (Mercalicante- Alicante)

70 71 STRENGTHS OF THE PROVINCE OF ALICANTE DISTRICT SELF-DIAGNOSIS: FOCUS GROUPS

A PROVINCE WITH OWN AND SINGULAR DNA

ALCOY 10/2018 PETRER 10/2018 ALMORADÍ 11/2018 BENIDORM 11/2018 XÀBIA 11/2018

FOCUS GROUP INECA GROUP FOCUS ALICANTE 12/2018

72 73 STRENGTHS OF THE PROVINCE OF ALICANTE DISTRICT SELF-DIAGNOSIS: FOCUS GROUPS

The following result is obtained by integrating these results into a single word If the initiative was a resounding success in obtaining a real-time x-ray of the cloud that represents the strengths of the province of Alicante. unique features and strengths of a province as diverse as ours, it was thanks to all the business people, social agents and professionals who took part in the process. This analysis will be crucial to focus the future efforts of INECA on the required issues to strengthen and drive the province of Alicante, an exciting challenge that we can achieve with the united efforts of all the stakeholders.

Multi-sectoral Multicultural Cultural Heritage

74 75 STRENGTHS OF THE PROVINCE OF ALICANTE BIBLIOGRAPHY

13 Bibliography

• AENA, 2019. Air traffic statistics. 2018 report. Link: http://www. aena.es/csee/ • INE, 2011. “Censos de Población y Viviendas 2011. Resultados Municipales”. National Satellite?pagename=Estadisticas/Home Statistical Institute.

• Valencian Tourism Agency, 2019. “Evolución de la Actividad Turística 2018. • INE (National Statistical Institute), 1st January, 2019. “Cifras de Población y Censos Provincia de Alicante”, Generalitat Valenciana. Demográficos. Resultados Provinciales”.

• Valencian Tourism Agency, 2018. “Oferta Turística municipal y comarcal de la • INE, 2018. “Encuesta de Ocupación en Alojamientos Turísticos. Año 2018”. National Comunidad Valenciana 2018”, Generalitat Valenciana. Statistical Institute

• Alicante Port, 2019. “Memoria Anual 2018”, Alicante Port Authority. • INECA, 2019. “La Semana Santa en la Provincia de Alicante: repercusiones socioeconómicas”. Economic Studies Institute of the Province of Alicante. • Alicante Chamber of Commerce, Industry, Services and Navigation, 2016. “Impacto Económico del Sector del Golf de la provincia de Alicante”. Gabinete de Estudios. • Ministry of Foreign Affairs, European Union and Cooperation, 2018. Consular List on 3th December, 2018. • Alicante Chamber of Commerce, Industry, Services and Navigation, 2018. “Informe de Impacto Económico de la EUIPO en la Comunidad Valenciana en 2017”. Gabinete • Ministry of Industry, Trade and Tourism. de Estudios. • Ministry of Health, Social Services and Equality, 2017. “Catálogo Nacional de • Casa Mediterráneo. Ministry of Foreign Affairs, European Union and Cooperation. Hospitales 2017”. Health Statistics and Information. Link: http://casa-mediterraneo.es/ • Ministry of Labour, Migration and Social Security • Alicante Provincial Council, 2019. Festivities of Moors and Christians. Documentation– Gesdata, Presidencia. Link: http://documentacion. • Costa Blanca Tourism Board, 2019. “La Diputación de Alicante presenta en la jornada diputacionalicante.es/ fiestas-myc.asp inaugural de Fitur su plan estratégico para 2019, centrado fundamentalmente en la gastronomía y el deporte”. Press Release, 23rd January 2019. Alicante Provincial • Eurostat, 2019. Air passenger transport by main airports in each reporting country. Council. European Commission, European Union. • Costa Blanca Tourism Board, 2019. “Productos alicantinos con denominación de • Eurostat, 2019. Air passenger transport between the main airports of Spain and origen”. Alicante Provincial Council. their main partner airports (routes data). European Commission, European Union. • ARGOS Info Portal, Presidency Council. Generalitat Valenciana. Link: http://www. • MICHELIN Guide, 2019. Link: https://guide.michelin.com/es/en argos.gva.es/va/inicio/

• Alicante Trade Fair Institution (IFA). About us. Link: https://www.feriaalicante.com/ acerca-de-nosotros/

76 77 STRENGTHS OF THE PROVINCE OF ALICANTE PARTICIPANTS IN THE FOCUS GROUPS

Participants in the

Focus Groups • CEDMA • MERCADONA Vanessa Peris Lull Luis Consuegra Díaz-Crespo • ORIZON SISTEMAS DE INFORMACIÓN • ASAJA • CEDMA • TERRAPILAR Víctor Jorge Ferrer Casasempere Ramón Espinosa Sáez Rosario Carrio Rovira Eduardo López López • TADEO RENT A CAR • XL7 STUDIO • LAS PROVINCIAS • AEFA Juan Ramón Juan Sanchís Rafael Legados ibáñez Concha Pastor Juan José Castón Calatayud • ROPERÍA XIMO • CAJA RURAL CENTRAL • CEDMA • UNIVERSIDAD DE ALICANTE Paco Pascual Soler Ginés Argiles Ferrer Sonja Dietz Manuel Palomar • TOGUE’S LEGAL SERVICES • GRUPO FAJOVI • UMIVALE • EUIPO Laia Santamaría Borrás Pedro Gumbao Valero Vicent Llidó Millet Agustín Grau Alventosa • QUALITY TOURS MARIOLA • CAJA RURAL CENTRAL • FRES DENTAL SL • GALSAN Jorge Linares Domínguez Jorge Morales Belví Francisco Pérez Carrió Alejandro Pastor Lozano • TEXTILES JOYPER SL • TM GRUPO INMOBILIARIO • PLASTIMYR SA • MERCALICANTE José Martínez González José Javier Piñol Peral Vega Torró Aranda Dolores Mª Mejía Moya • FEDAC • AYUNTAMIENTO ALMORADÍ • SUPERMERCATS MAS Y MAS • CICCP Ignacio Gómez Orts Francisco Javier Roca Blaya Francisco Cruañes Vañó Andrés Francisco Rico Mora • DA VINCI BUSINESS SCHOLL • EUROBYTE ASESORES INFORMÁTICOS • DOMINGO MOHEDANO E HIJOS SL • UMIVALE Manuel Pastor Botella Joaquín Torres Sánchez Virginia Mohedano Domínguez Josefa Perea Bernal • DOBLEMENTE SL • MARSOL INTERNACIONAL • BARTOLOMÉ BAS SL • FUNDACIÓN CAJA MEDITERRÁNEO Jorge Mira Uclés Pedro Menárguez José Antonio Bas Llopis Antonio Gómez Plaza • INDUSTRIAS SEGUI ALCOY SL • BUFETE CHAPAPRIA-NAVARRO y ASOCIADOS • TEAM & GO • UMIVALE Alfonso Díaz Seguí Juan Chapapria García de Otazo Rosa Cladera Santiago Ferrándiz Monllor • ACTIU • ASEMVEGA • TURURAC SLV • COLEGIO DE MÉDICOS ALICANTE Teo Rodríguez Francisco Javier García Sanz Fernando Sendra Mas José Manuel Peris Velarde • UPV ALCOY • LYSMON EDUCACIÓN INTELIGENTE SL • HOSPITAL HLA SAN CARLOS • PERSONAS Y CIUDAD SAU Manuel Llorca Alcon Manuel Joaquín Moya Moya Otto Luis Díaz González Rafael Eloy Montero • SERVIPAU SL • DEVESA &CALVO ABOGADOS • CREAMA • UNIDE SUPERMERCADOS Pablo Carrillos Huerta David Devesa Rodríguez Raul Escrivá Aparisi Francisco Forner Vázquez • PBC COWORKING GESTIÓN • VISIT BENIDORM • SEGURITEC • CUALTIS Diego Tomás Espartal Mario Villar García José Buiges Soler Javier Elordi • AMF INNOVATION CONSULTING • HOSBEC • TUR y ASOCIADOS ABOGADOS • TERCIARIO AVANZADO Alfonso Morant Fernández Mayte García Córcoloes Alberto Tur Cruañes Esteban Roig Fernández • POLINSOLE SL • GET • INMOBILIARIA RIMONTGO • FUNDACIÓN SAN RAFAEL Segismundo Falcó Navarro Ester Navarro Buciega Antonio Ribes Bas Miguel Lorca Amorrich • IMPULSO COOPERATIVO • JOSEP LLORCA CONSTRUCCIONES SLU • GRUPO VAPF SLU • PIMESA Manuel Francés García Josep Llorca Gomis Pedro Javier Soliveres Antonio Martínez Gómez • MARMOL SPAIN • HOTEL LOS ÁLAMOS • AYUNTAMIENTO DE XÂBIA • UNIVERSIDAD DE ALICANTE David Beltrá Torregrosa Rodrigo Barba-Romero Carles Jover Carrasco Jairo Casares Blanco • AVECAL • JOVEMPA MARINA BAIXA • SENTI • INECA Joaquín Marco Amorós Marta Alfonso Romeo Emilio Senti Pons Armando Ortuño • CIRCULO EMPRESARIOS MEDIO VINALOPÓ • CUIDAT i ENTRENAT SL • VACACIONES Y EXPERIENCIAS • CÁMARA COMERCIO Francisco Sogorb Gómez Juan Jesús Rur Calafell Gonzalo Monfort Casaudomecq Carlos Mazón Guixot • JOYERÍAS CUEVAS AMORÓS • GRUPO DON PANCHO • ELCHE PIENSA • AQUORA Ester Cuevas Jiménez Eva Espigares González Fermín Crespo Rodríguez Aurora Fulleda García • BIG GARLIC GROUP • GRUPO DON PANCHO • FEMPA • FUNDEUN Alberto Mesa Sanz Francisco José Quilés Fenoll Rosa Mº Sánchez Moya Rafael Lafont Denis • VEGANOVA CB • HOSBEC • ATAMA ESTRATEGIA RESPONSABLE • CAIXABANK José Antonio Canales Bertomen Nuria Montes de Diego Isabel García Luis Mar Torres Romeu • LYSMON EDUCACIÓN INTELIGENTE SL • HOSBEC • CEDELCO • UEPAL Inmaculada MartÍnez García Mónica Hueso Calderón Beatriz Serrano Cecilia César Quintanilla Ripoll • UMH OBSERVATORIO OCUPACIONAL • CYC PROYECTOS • SOLUTIONS INSIDE • JOVEMPA Abel Torrecillas Moreno Guillermo Campos Picó José Ramón Gonzálvez Sempere Almudena Gonzalo Martínez

78 79 STRENGTHS OF THE PROVINCE OF ALICANTE

Authors

• Francisco Llopis Vañó INECA Director of Analysis and Studies

• Armando Ortuño Padilla INECA Project Director

• Jairo Casares INECA Technician

• Joaquín Palací Soler CEO Crea 360

• Rafael Ballester Cecilia President of INECA

• Ignacio Amirola Gómez Coordinator of the Studies Committee

• Susana de Juan Rubio INECA Communication Director

• Trayma Translated by Trayma

Collaborators

Thanks to the Costa Blanca Tourism Board, EUIPO, IFA, PIMESA, IBIAE (Emilio José Mariel, pages 24 and 25) and the Special Operations Command (MOE) Ministry of Defence for collaboration and assignment of photographs.

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