Broadcasting Oct 15

Home , James Wieghart, The Dukes of Hazzard

The Fifth Estate Broadcasting Oct 15

NOBODY TOPS GAYLORD'S KHTV KHTV Channel 39 in Houston unveils The "Tall increase our coverage of the ever -growing Texan" Tower. It's a high- flying achievement of Houston area. true Texas proportions -2000 feet. The Tall Texan has given a boost to KHTV. Taking it from the top, there will not be a taller For years, we've been proud to be the station tower in Texas. And it will be the heaviest ever that brings television's golden programs to the constructed. country's 4th largest city. Like this fall's lineup Our tower's state of the art antenna will deliver that includes favorites like The Dukes of Hazzard, KHTV viewers a sharper pic- Diff 'rent Strokes, Bizarre lure, better color and clearer B and Fat Albert. audio. Broadcasting Now KHTV is coming on And of course, it will Company stronger than ever. -.:; KTVT Dallas /Ft. Worth WTVT Tampa /St. Petersburg KSTW -TV Seattle /Tacoma WUAB -TV Cleveland /Lorain KHTV Houston WVUE -TV New Orleans WVTV Milwaukee FLASH! #2 RANKED SERIES - WEEK ENDING 10/7/84 source: NTI Households AA% Subject to qualifications on request i

y NAICOR

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Broadcasting ci Oct 15 Congress passes cable bill Television debates become focus of campaign Music video news from St. Tropez TV TOWN HALL D Presidential and vice benefit from deregulatory policies. PAGE a9. presidential candidates square off in televised debates. PAGE 35. MUST -CARRY DEBATE D Broadcasters and cable operators file mounds of comments on whether TV PASSING MUSTER D With some fine tuning, cable bill stereo and other aural subcarrier offerings are is passed by Congress and moves on to must -carries. PAGE 58. President's desk. PAGE 38. DOWN UNDER SUPPORT D Australian government VIDEO IN THE SUN D St. Tropez hosts first world picks Motorola AM system. PAGE 68. music video festival. PAGE 40. BACK To COURT D Supreme Court refuses to TV in libel OPENING LINES D CBS -Westmoreland trial begins review request by Cleveland station with selection of jury and each side's opening suit, sending case back to a lower court. PAGE 69. arguments. PAGE a1. TURNING AROUND E Libel Defense Resource Center finds number of libel cases PAY DISMISSAL E Frank Biondi is ousted as study going against chairman and chief executive officer of Home media organizations on decline. PAGE 70. Box Office. PAGE 42. 'NEWSHOUR' TROUBLES D Studies show some ANOTHER ONE GONE D With Tulsa, Okla., STV dissatisfaction with hour-long format. PAGE 71. operation set for Oct. 31 shutdown, industry appears to be losing battle over viewers to cable PRESS POOL D Pentagon agrees to establish press and videocassette recorders. PAGE as. pool for small -scale military operations. PAGE 71.

WINNING NUMBERS D CBS Inc. posts net income OTHER OPPORTUNITIES D Paramount Television looks to expand markets, including first -run, home increase of 46% in third quarter. PAGE 72. Other to video. PAGE 47. Fifth Estate firms expected show good but not spectacular results because of slow spot sales. PAGE 73. FARMER'S MARKET D Sky -Tech Inc. firm set to distribute one -hour farm program by satellite to THEN THERE WERE FOUR D FCC rejects four dish -equipped farmers. PAGE 48. applicants for failure to meet DBS due diligence deadline. DBSC, STC, USSB and Dominion left. DISNEY DEAL D Cablevision Systems makes $75- PAGE 75. million deal for Disney Channel programing for 10 PAGE 48. years. IN CHARGE Barbara Crooks, president of Selcom Radio, attributes her success to a "positive WASHINGTON MEDICINE D FCC Chairman Fowler tells attitude." Hard work and hands -on experience Hollywood creative community that they will haven't hurt either. PAGE 95.

INDEX TO DEPARTMENTS

Business 72 Datebook 22 In Brief 96 Programing 46 Business Briefly 18 Editorials 98 Journalism 69 Riding Gain 66 Cablecastings 10 Fates & Fortunes 91 Law & Regulation 58 Stock Index 68 Changing Hands 74 Fifth Estater 95 Monday Memo 32 Telecastings 54 Closed Circuit 7 For the Record 78 Open Mike 30

Broadcasting (ISSN 0007 -2028) is published 51 Mondays a year (combined issue at yearend) by Broadcasting Publications Inc.. 1735 DeSales Street. N. VV. Washington, D.C. 20036. Second -class postage paid at Washington. D.C., and additional offices. Single issue $2 except special issues $3.50 (50th Anniversary issue $10). Subscriptions, U.S. and possessions: one year $60. two years $115, three years $160. Canadian and other international subscribers add $20 per year. U.S. and possessions $170 yearly for special delivery, $100 for first -class. Subscriber's occupation required. Annually: Broadcasting D Cnblecasting Yearbook $80. Acro, the Dial $6.95. Microfilm of Broadcasting is available from University Microfilms. 300 North Zeeb Road, Ann Arbor, Mich. 48106 (35mm. full year $55). Microfiche of Broadcasting is available from Bell & Howell. Micro Photo Division, Old Mansfield Road. Wooster. Ohio 44691 ($37 /yr). Postmaster please send address corrections to Broadcasting, 1735 DeSales St.. N.W Washington, D.C. 20036. JI

INDEX TO ADVERTISERS American Railroad Foundation 30 0 American Society of Composers. Authors & Publishers 34 0 The American Trucking Associations Foundation, Inc. 20, 62 u Associated Press Broadcast Services 18 D Blackburn & Co., Inc. 74 D Blair Radio 50 -51 0 BrightStar 65 0 The California Cable Television Assn. 11 D Champion International Corp. 55 D Chapman Associates 77 0 Classified Ads 83 -90 D CNN Television 43 D Columbia Pictures Television 8 -9 D Continental Electronics 70 0 Donahue 59, 60 -61 D Eastman Radio 33 D Embassy Telecommunications 19, 21. 23 0 Gammon & Ninowski Media Brokers, Inc. 76 0 Gaylord Broadcasting co. Front Cover D Gilmore Broadcasting 67 0 Hubbard Entertainment 63 0 International Technology Underwriters 53 D Kalil & Co., Inc. 79 D KLTV 6 0 Lorimar 12 -13. 27, 28 -29 D Lutheran Television Fourth Cover D MCATV Second Cover /3, 4 D Metromedia Producers 16 -17 D Multimedia Entertainment 59, 60 -61 D Professional Cards 81 D Cecil Richards, Inc. 75 0 WO General 31 D Services Directory 80 0 SONY Broadcast 24 -25 0 Howard E. Stark 73 D The Tobacco Institute 14 D 20th Century Fox Television 56 -57 D Warner Bros. Television Distribution 15 u WBTW Third Cover 0 WOR 31 0 Wbrldvision Enterprises 44 -45 0 \ For thirty years, East Texans have turf) o . nnel 7 for ews, entertainment arid ì' formation. The future will be even b as we improve r sign . I r er neth\d with our new one thoysand f transmitting tower. Tha e Texps will be able to enjoy T exas Station, KLTV.

EPRESENTED TZ T 'SION ti (Closed- Circ uit

extraordinarily strong numbers for be away from trial at times, as proceedings Back home? AJterMASH premiere, showing hazard in dictate, to work on stories he now has in making broad generalizations based on progress. Wallace has completed several Possibility that some future National comparing one year's record against more that are ready for airing. Association of Broadcasters convention another's.) might return to Chicago -historic site for Concern doesn't reach highest officials such gatherings until exhibit's size and at CBS, however. That network has turned union difficulties combined to make Las Digging in its competitive attention away from Vegas favored choice -was raised last shares (which concentrate on television Raymond Strassburger, FCC Chairman week during meeting of convention networks alone) and, instead, is Mark Fowler's new legislative liaison, committee. Concessions by unions were concentrating on individual competitions faces no sinecure. Strassburger spent last said to be attractive enough to warrant with all other communications media week, his first on job, studying telephone checking out by NAB delegation. Some in - including print. Gene Jankowski, president access charge decision, which was widely meeting expressed positive sentiments of Broadcast Group, has advised criticized in Congress. FCC's 12 -12 -12 toward Chicago return, noting "stagnation" associates CBS is competing as much with multiple owership ruling, another FCC setting in with repeated outings in Las itself and with growing universe of decision that rankled many on Capitol Hill, Vegas. videocassette recorders as it is with is expected to become his other top Report is that 1984 convention made traditional television media. priority. $2 million profit, while subsequent Radio Convention and Programing Conference co- sponsored with National Radio Fifth wheel Slot struggle Broadcasters Association produced $300,000 (to be split evenly). NAB's 1985 While representatives of cable industry One strain in U.S. -Intelsat relations convention, again in Las Vegas, will have struggled to bring cable legislation to involves competition between them for extra 35,000 square feet of exhibit space fruition, they ran up against former FCC satellite orbital slots at 300 and 304 (on top of 300,000 this year) for which it Chairman Charles Ferris, who, according degrees east. U.S. has notified will charge $12 (against $10 this year). to Hill sources, was working to radically International Frequency Registration alter, if not kill it, for at least two clients, Board of interest in two slots, which Charles Dolan's Cablevision Systems, would be ideal for providers of domestic Nurse, nurse and group that had coalesced to fight off and international satellite service attempts to impose copyright liability on sincesatellites in those slots would cover FCC Commissioner Mimi Dawson's VCR's. Former opposed bill, feeling it arc from West Coast of U.S. to Europe. proposal for omnibus inquiry on content allowed cities to intrude too far into Intelsat is also interested, but U.S. has regulation is "somewhat moribund, but business decisions of cable operators; latter raised questions about international not dead," commission source said last wanted changes in copyright language in system's need. So has Brazil, which has week. Source said that's because, among section permitting home earth stations. also expressed interest in slots; it could other things, Mass Media Bureau, which Although Ferris may have helped to make share them with U.S. has been working on item, has not been franchise renewal section more favorable Intelsat board of governors at previous prodded to act. One story has it that to cable, according to one Hill source, he meeting approved Intelsat filing for two assurances were given that item would accomplished little else. slots, but Brazil wants that reconsidered. come up this fall, but Chairman Mark And at board meeting that concluded two Fowler decided to put it off, fearing weeks ago, director general was asked to another run -in on Capitol Hill. Official Curtain raisers provide additional justification for explanation, however, is that Mass Media Intelsat's need. There's suspicion that Bureau Chief James McKinney, pleading While one 60 Minutes correspondent - Intelsat's real aim is simply to pre -empt "full plate" of other items, recommended Mike Wallace -is tied up in court with the slots that would otherwise be used by U.S. case, another, to Fowler that action be postponed, CBS -Westmoreland libel companies seeking to compete with proposal that Dawson okayed last Friday Dianne Sawyer, will be making her global system. She is (Oct. 12). McKinney said bureau would reporting debut on program. scheduled pieces this month, one "do it as soon as we can." to do two being interview with children of Sonny Tight fit Von Bulow, wife of Claus Von Bulow, No sweat whose conviction of attempt to murder Can high -definition television be wife was thrown out by higher court. broadcast through single direct broadcast There's continuing concern in some Second piece concerns North Carolina satellite channel? Members of Advanced quarters over declines in network prime woman who has been sentenced to electric Television Systems Committee and time ratings and shares, as well as homes chair, and who has become cause celebre European Broadcasting Union may get using television (HUT) levels. First week in this year's U.S. Senate race there answer later this month at CBS Technology of this season (Sept. 24 -30) showed HUT between incumbent Jesse Helms and Center in Stamford, Conn., when down 2 %, ratings down 4% and shares state's governor, Jim Hunt. Japanese Broadcasting Corp. demonstrates down 1% -all compared with same How Wallace's rotation on program its MUSE system. Using digital period of 1983. In week two HUT was flat, will be affected by trial proceedings is bandwidth compression techniques, NHK ratings were down 2% and shares were unclear. Judge Pierre Leval, who is claims, MUSE reduces wideband HDTV down 1% against 1983. (That season's hearing Westmoreland case (see story, page signal to point where it can be squeezed start, of course, was boosted by 41), has granted permission to Wallace to through 27 mhz DBS channel.

,tt Over 85 Markets Sold! NEW YORK W PIX CHARLOTTE WCCB LOS ANGELES KCOP BUFFALO WGR-TV CHICAGO WGN-TV NEW ORLEANS WVUE PHILADELPHIA WTAF-TV COLUMBUS, OH. WTVN SAN FRANCISCO KTZO GREENVILLE, S.C. WHNS BURLINGTON WCAX-TV BOSTON WLVI-TV RALEIGH WRAL-TV FARGO KXJ B-T V DETROIT WJBK-TV GRAND RAPIDS WZZM-TV LAS VEGAS KVVU-TV WASHINGTON, D. C.WDCA-TV MEMPHIS WPTY-TV AUGUSTA WJBF DALLAS KNBN-TV SAN ANTONIO KMOL-TV COLORADO HOUSTON KRI V-TV OKLAHOMA CITY KGMC SPRINGS KRDO-TV CLEVELAND WJKW-TV HARRISBURG WPMT-TV SALINAS KMST PITTSBURGH WTAE-TV NORFOLK WYAH LAFAYETTE, LA. KLFY-TV MIAMI WCIX-TV BIRMINGHAM W BRC-T V CHARLESTON, S.0 . WCBD-TV MINNEAPOLIS KMSP-TV GREENSBORO WGGT COLUMBUS, GA. WTVM SEATTLE KCPQ ALBANY, N.Y. WNYT AMARILLO KVII-TV ATLANTA WSB-TV LITTLE ROCK KLRT BEAUMONT KBMT TAMPA WETS SHREVEPORT KSLA-TV RENO KCRL ST. LOUIS KDNL-TV FLINT WNEM-TV CORPUS CHRISTI KIII DENVER KWGN-TV RICHMOND WTVR-TV BOISE KIVI SACRAMENTO KRBK-TV MOBILE WALA -TV CHICO- REDDING KRCR-TV BALTIMORE WMAR-TV ALBUQUERQUE KNAT MACON WGXA HARTFORD WVIT WEST PALM BEACH WPEC ERIE WJ ET-TV PORTLAND, OR. KPTV JACKSONVILLE WJKS-TV BAKERSFIELD KBAK-TV INDIANAPOLIS WRTV FRESNO KSEE ALBANY, GA. WALB-TV PHOENIX KPHO-TV ROCHESTER, N.Y. WHEC -TV WILMINGTON WJKA SAN DIEGO KCST-TV SPOKANE KAYU -TV MEDFORD KTVL KANSAS CITY WDAF-TV PORTLAND, ME. WCSH-TV GREENWOOD, MS. WABG-TV CINCINNATI WKRC-TV AUSTIN KBVO JACKSON, TENN. WBBJ-TV MILWAUKEE WITI-TV JACKSON, MISS. WAPT HONOLULU KGMB ORLANDO WOFL TUCSON KOLD-TV MANCHESTER/ NASHVILLE WSMV COLUMBIA, S.C. WOLO-TV CONCORD WMUR-TV

A Witt- Thomas -Harris Production Are you aboard distributed by Benson re Bandwagon'Bandwagon? ("Th 7abie F4 cash gs

Going digital A&E up named FNN's senior director of news and programing. Estren has been charged to VH -1, the new "video hits" channel that The Arts & Entertainment Network said last oversee and implement the network's new MTV Networks Inc. plans to launch Jan. 1, week that its domestic subscriber universe direction. FNN transmits 13 hours of finan- will start as "the first cable television net- now totals 12 million, a doubling of sub- cial and business news programing to cable work to distribute stereo sound to its affili- scribers since the network's debut last Feb- systems nationwide. ates in digital form, with the Dolby adaptive ruary. A&E said the network is now carried delta modulator," MTV announced last by 46 of the top 50 MSG's and is seen in all of week. The announcement noted that delta the top -100 television markets. A &E's An- Heading East modulation had been in the laboratory for drew Orgel, vice president, affiliate sales several decades but didn't become practical and marketing, said the network "is the fas- The Santa Monica, Calif. -based Financial until Dolby Laboratories recently developed test growing cable network in history." Ad- News Network is laying off most of its West a system to cut the bandwidth using ADM ditionally, A&E was introduced in Canada Coast news staff, revamping its format and (adaptive delta modulation). last month, and network executives expect shifting more of its operation to New York. "At MTV Networks Inc., we've been to reach 300,000 basic subscribers there by The 13 -hour, weekday program service, dis- studying this system for a long time and the end of 1984. tributed by cable and some UHF broadcast believe it's the best way to transmit stereo outlets, has provided financial and business sound via satellite," said MTV Networks' news since its sign -on in November 1983, Andrew G. Setos, senior vice president, en- FNN to New York but has yet to turn a profit. gineering and operations. "In fact, we are "We are restructuring the business based going to use it for MTV as well." The Financial News Network said last week on the revenue stream it is generating," Affiliates wishing to receive either MTV that it was moving its editorial headquarters FNN President Paul Steinle said, estimating or VH -1 in digital stereo will need an ADM from Santa Monica, Calif., to New York and that losses have recently averaged about receiver, which MTV Networks said will be that much more of the network's program- $500,000 per month. With the changes, the available from the manufacturer, Wegener ing would be produced there. The shift is executive said, FNN might be able to break Communications, at a cost comparable to being made, officials said, to take greater even "within the next two or three months." that of analog equipment. Affiliates may re- advantage of and perhaps become more in According to Steinle, the network will ceive VH -1 in monaural sound with stan- tune with sources within the Wall Street concentrate on minute -by- minute reports dard satellite receivers. To accommodate community. The network's programing is on the financial markets, shifting away from MTV affiliates that already carry the service targeted toward the investment communi- features and nonbusiness news. He said in stereo, MTV Networks will also continue ty. As part of the new thrust, Mark J. Estren, that 37 of FNN's 135 employes will be laid of to transmit the stereo sound via its current until recently the executive producer off, about 30 of them based in Santa Monica. analog system. PBS's Nightly Business Report, has been Much of the news operation will shift to New York, where a staff of 18 is in place. New executives joining FNN are Mark J. Estren, creator of the Nightly Business Re- port for the Public Broadcasting Service, who was named senior director of news and programing, and Elio Betty, former vice president of sales and marketing, ABC -TV, who was named senior vice president of sales.

Cable reports

A city council- sponsored task force has recommended that the 80,000 residents of San- ta Monica, Calif., be served by a 90- channel, two -way, addressable cable television system that would include 13 leased- access channels. The report also suggested an increase in the present franchise fee from 3% to 5% and introduction of a super -basic tier with a cost not to exceed $10 per month. The Los Angeles suburb, served with 29 channels by Group W Cable under a franchise that extends through 1987, received the document from a 15- member citizen group appointed by the council in 1982. Group W currently has about 15,000 subscribers in the city, which is part of a 65,000 - subscriber franchise extending into Los An- geles and Beverly Hills. honored retiring Senator Paul Tsongas (D- Environmental tribute. Turner Broadcasting The task force's recommendations in- a Capitol Hill reception. Tsongas was Mass ) by previewing The World of Audubon at clude the establishment of a "lifeline" dis- honored for his contributions to the protection of the environment by TBS and the National count for basic service to those who meet Audubon Society. The Audubon show premieres over Turner's wrescrvl Atlanta as a quarterly low- income criteria. Santa Monica officials series next Monday, Oct. 22. Pictured above are Senators Lawton Chiles (D- Fla.), Tsongas, will analyze the options offered in the report Sam Nunn (D-Ga) and TBS Chairman and President Ted Turner. and make specific recommendations on cable policy in December. The task force rec-

Broadcasting Oct 15 1984 December 5, 6, 7, 1984 Anaheim, California

For over a decade, the Western Cable Show has been a must for ACT NOW! everyone whose business is cable. And this year's show will be DEADLINE FOR ADVANCE REGISTRATION the most important ever: IS NOVEMBER 12.

Over 200,000 square feet of exhibit space For registration and housing forms call. Over 150 hardware & software exhibitors The California Cable Television Association 415 /428 -2225, ext. 7 Over 10,000 people expected

Over 25 important panels and seminars

All -day technical session

West Coast premiere of the New York Women in Cable "The Best of Cable Follies" for the National Gala entertainment nightly Cable Television Industry kt rw,(4. ....,,,-, --,(0,7 0 l''''"-. - `.4.4 s , i 4

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New York WOR Grand Rapids WXMI Los Angeles KHJ Birmingham WBRC Chicago WGN Memphis WMKW Philadelphia WPHL Oklahoma City KWTV Boston WNEV San Antonio KRRT Detroit WXON Norfolk WTVZ Dallas KTXA Albany, N.Y. WXXA Houston KHTV Greensboro WNRW Miami WBFS Flint WJRT Seattle KIRO Tulsa KOTV Atlanta WATL Richmond WRLH Tampa WTOG Little Rock KTHV St. Louis KDNL Wichita KOBQ Denver KDVR Mobile WPAN Sacramento KTXL Albuquerque KGSW Indianapolis WPDS West Palm Beach .... WTVX Portland, OR KPDX Fresno KSEE Phoenix KPHO Jacksonville WNFT Cincinnati WBTI Chattanooga WTVC Nashville WCAY South Bend WSBT Kansas City KCTV Springfield, MO KOLR Orlando WMOD Las Vegas KVVU New Orleans WNOL Rockford WIFR Columbus, OH. WBNS Charleston, S.C. WCSC Greenville, S.0 WAXA Bismarck KFYR

THE HOTTEST PACKAGE AVAILABLE TODAY. LMMMfR® ommended that if Group W cannot or will not incorporate most of its suggestions, the city should seek another franchise holder or consider operating the cable system itself or in partnership with a private company. In an unrelated development, consultants to neighboring Los Angeles have recommended that the city require single -cable, 450 mhz or higher capacity, in each of the 12 cable franchises due to expire at the end of 1986, and that franchise operators provide interactive capacity by 1990. The report, prepared for the city's telecommunications task force by Gan & Associates, also recommended that 15% of available channels be devoted to leased access by the end of the decade. The documents also advised the city to prepare a tentative request for proposals to create a city wide interconnect for public and private use. The recommendations were requested by the city as part of the initial planning for the renewal of cable franchises passing 671,000 homes and serving 164,000 subscribers. Helping hand. Tom Wheeler, president, Nabu Network, and former president of the National Making peace Cable Television Association, received the first Founders award from the Walter Kaitz Founda- Gill Cable and Turner Broadcasting have tion at a banquet Oct. 4 at the Waldorf- Astoria hotel in New York. The award was for "service to reached an out -of -court settlement in a suit the cable television industry, particularly as it applies to minority interests and furthering filed by the San Jose, Calif., cable operator minority individuals within the industry" The foundation, named after the late founder of the last July, alleging that Turner was about to California Cable Television Association, is funded by contributions from individuals and the bar it from distributing its Cable News Net- cable television industry, and seeks to recruit, place and develop qualified minority candi- work unless it also carried superstation dates for managerial positions in the industry. The banquet raised $60,000 toward administra- wrBs(TV) Atlanta. Turner officials denied the tion of the program, which provides nine -month internships with cable companies and a charges. The three -year agreement speci- monthly stipend of $1,500. Among those in attendance were (above, I -r): Spencer Kaitz, fies that Gill will pay 22 cents per subscriber president, California Cable Television Association, and son of Walter Kaitz; Ralph Baruch. for CNN, up from nine cents per subscriber chairman, Viacom International Inc., who served as master of ceremonies; Representative under the previous contract. The dispute Mickey Leland, (D- Tex.); Wheeler; Ed Allen, chairman of NCTA and president, Western Com- arose when Gill threatened to drop wTas in munications Inc., and Ray Joslin, president, Hearst Cable communications division. favor of an in -house movie channel.

People feel strongly about smoking. You can spark a lot of interest by exposing them to both sides of issues involving cigarettes. Walker Merryman can help. His job is giving straight answers to tough questions about cigarettes. In person or on the phone. Get the other side too. And you'll get people involved.

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Broadcasting Oct 15 1984 14

Warner Bros. commitment to supply the very best features continues with

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From M.M. Kaye's interna- A robust tourney into the

tional bestseller, a grand world of the super rich . and provocative love story tracing the passage of pas set against th spectacle sion and power through th, that was India in the late bedrooms and boardroom 19th century. my Irving of a Canadian dynasty. and Ben Cross head an all - Broadway sensation Ken- star cast. Six hours. neth Welsh stars. Six hours NEIRONEDIA I////////////////////

JAMAICA INN Jane Seymour and Patrick McGoohan star in Daphne DuMaurier's classic thriller about a beautiful girl imprisoned in a dark and terrifying world of secrets, shipwrecks and suspense. Four hours.

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I t TY ONLY t I spotlighted in November in flights lasting starting in mid -November and two to three days per week for two to supplementing radio -TVeffort that begins Trump Plaza Hotel and Casino 0 three weeks in 12 markets. Commercials in mid -October. Commercials will be Campaign for resort in Atlantic City, will be carried in fringe and prime carried in all dayparts on both radio and N.J., has started for 10 weeks in periods. Target: women, 18 -49. Agency: TV Target: adults, 18 -49. Agency: Leslie Philadelphia York, including and New Grey Advertising, Chicago. Advertising, Greenville, S.C. spot TV newspaper supplements and magazines, at estimated cost of $1.1 McRae's Department Stores o In pre - RADIO ONLY I I million. Commercials will be carried in Christmas effort, McRaes's will be active prime time and sports and news in 11 markets for one week to 10 days, periods. Target: men, 35 -54. Agency: starting on varying dates from early to Levitz Furniture Co. o Two-week flight Trout & Ries, New York. late December. Commercials will be is slated to begin in late October in 48 placed in all dayparts. Target: adults, markets. Commercials will be placed in Pulsar Watches o In pre- Christmas 18 -49. Agency: Goodwin, Dannenbaum, all dayparts. Target: adults, 25 -49; 25 -54. splurge, campaign will run in 70 Littman & Wingfield, Houston. Agency: Lovett Advertising, Miami. markets for four weeks, starting in mid - November. Commercials will be Sanderson Farm o Two -week flight for Fashion Bug o In pre- Thanksgiving scheduled in early and late fringe. Target: Miss Goldie Chicken is set to begin in thrust, nationwide chain of women's adults, 15 -54. Agency: Sawdon & Bess, late November in 11 markets. apparel will launch one-week flight in New York. Commercials will run in daytime and mid -November in about 125 markets, early fringe periods. Target: women, 18- including New York, Chicago, Pittsburgh Bruce o Five is Foods -week flight set to 49. Agency: Sawyer Advertising, and Washington. Commercials will be begin in mid in about 20 -October Gainesville, Ga. carried in all dayparts. Target: women, markets. Commercials will be carried in 18 -49. Agency: Sciaky Advertising, daytime and fringe periods. Target: I RADIO AND TV I I Philadelphia. women, 25 -54. Agency: Dilorio, VVergeles, New York. Winners Restaurants o Fourth- quarter Bob's Big Boy Restaurants Flights campaign in four Southern markets will of two to three weeks will begin in early Venture Stores o VVbmen's coats will be consist of flights from four to five weeks, November in 10 Western markets. Commercials will be slotted in daytime periods on weekends. Target: adults, 25 -54. Agency: Western International ÂpWiieAPWreCheck Media, Los Angeles. SALABLE UPCOMING FEATURES ON YOUR AP WIRE. NBA TIP-OFFS-Week of October 15 -Get a jump on the NBA in our five -part series of ninety second- scripts that look at all the teams, and the players making sports headlines with their moves on -and off -the court. THE COLLEGE OF YOUR CHOICE -Week of October 22 -Learn the difference between Hoyas and Hoosiers, Bulldogs and Bruins in our ten -part series that tells you how to pick a college. And how to afford the college of your choice. WHEN JOHNNY CAME MARCHING HOME -Week of November 5 -AP explores the plight of America's veterans, and how they've been affected by key issues raised during the post- Vietnam War era. Ninety-second scripts run in advance October 27. 11íE CONTENDERS -The race is on. AP covers the run for the presidency, and key congressional contests in our series entitled. "The Contenders." Ninety- second scripts supplement your cam- New home in Chicago. This artist's ren- paign coverage five days a week. dering shows the new corporate head- GIVING THANKS -Week of November 12 -AP's Thanksgiving Day quarters building of Foote, Cone & Beld- series looks at the things America has to be thankful for, and at ing, now under construction in Chicago. how Americans across the country are giving thanks. Scripts run in The new 20 -story building will be located at 101 East Erie Street (the southeast cor- advance on November 3. ner of Erie and Rush Streets). Occupan- For more information call, (202) 955 -7200 cy is scheduled for early 1986. The building will be named the FCB Center in honor of its major client: the agency will AP Associated Press Broadcast Services. occupy the top 10 floors.

Broadcasting Oct 15 1984 1R AN OVERNIG H T SENSATIO N In its first two weeks in syndication," Diff'rent Strokes" has significantly increased its previous time period programming in all of its overnight markets.

DIFF'RENT STROKES DISTRIBUTION EE EMBASSY EXCLUSIVELY THROUGH TELECOMMUNICATIONS 1901 AVENUE OF THE STARS, SUITE 1601 LOS ANGELES, CALIFORNIA 90067 213 553 3600

SOURCE: NSI 9/17- 10/5/84 Broadcasting Publications Inc. Founder and Editor Sol Tàlshoff (1904 -1982) Thinking big. Volkswagen of America has assigned largest launch budget in its 30 -year history for its new Golf and Jetta cars, starting next month. James R. Fuller, vice president of Lawrence B. Taishoff, president. Donald V West, vice president. Volkswagen division, said advertising spending for fourth quarter will be 20% greater than David N. Whitcomb., vice president. last year. He would not disclose figures but Volkswagen is believed to have spent in excess of Jerome H. Heckman, secretary Philippe E. Boucher, assistant treasure, $25 million in 1983 fourth quarter, which covers launch period. VW is allotting about 55% of its launch funds to television and 45% to print. VW spokesman said company is considering use The Fifth Estate of radio at later date. Agency is Doyle Dane Bembach, New York. Broadcastingm

Y&R's movie venture. Young & Rubicam USA has established Y &R Entertainment to 1735 DeSales Street, N.W., Washington 20036 specialize in motion picture and entertainment marketing. New unit will be headed by Gordon Phone: 202 -638 -1022 Weaver, president, and Steve Rose, executive vice president. Weaver was most recently Sol Taishoff, editor -m -chief (1904- 1982). president of marketing for Paramount Pictures, and Rose was executive vice president of Lawrence B. Taishoff, publisher same company. Company's principal office will be in New York, with representatives in Los Editorial Angeles, London and Tokyo. Y &R spokesman said that at least for time being concentration Donald V. West, managing editor will be on motion pictures. Leonard Zeldenberg, chief correspondent. Mark K. Miller, senior news editor Kira Greene, assistant to the managing editor Harry Jessell, associate editor Flying higher. National spot radio expenditures for airline industry during second quarter of Doug Halonen, Matt Stump, Kim McAvoy, 1984 increased 17% over comparable period year ago, according to analysis by Christal Co. John Eggerton, assistant editors. Susan Dillon, staff enter rep firm, which bases its information on data supplied by Radio Expenditure Reports, Anthony Sanders, systems manager Larchmont, N.Y. Regionally, according to Christal, airline business was up 29% in Midwest, up Jeanne A. Omohundro, LSF Fitzpatrick, Randall M. Sukow, 25% in West and up 4% in East. research assistants. Robert Orr, Todd F. Bowie, production Senior Editorial Consultants True growth. Countering negative comments by media critics about cable television, Robert Edwin H. James (Washington) Alter, president of Cabletelevision Advertising Bureau, contended last week that cable Rufus Crater (New York) actually is growing in subscriptions and advertising revenues. Alter cited recent Newsweek Editorial Consultant Rocco Famighetti (New York) article, "Cable's Lost Promise," as example of misconceptions about cable foisted on public Broadcasting Cablecasting by what he informed" critics. Alter, who spoke New York chapter of said were "ill- before Yearbook National Academy of Television Arts & Sciences as substitute for Jim Mooney, president of Mark Jeschke, manager National Cable Television Association, who was following progress of cable bill in Joseph A. Esser, associate editor David Seyler, staff assistant Washington, cited Nielsen figures to show that cable audiences are growing in both women, Advertising households and specific demographics (men, children). He said outlook for cable Washington advertising is bright and expects accelerated growth, particularly in local advertising. Gene Edwards, director of sales and marketing John Andre, sales manager (equipment and engineering). Doris Kelly, sales service manager Christopher Moseley, classified advertising manager New lbrk David Berlyn, senior sales manager Charles Mohr, Ruth Windsor, sales managers. Question: Hollywood Tim Thometz, sales manager Circulation Kwentin K. Keenan, circulation manager Patricia Waldron, Sandra Jenkins, Debra De Zarn, Joseph Kolthoff, WHAT ARE Chris McGirr. Production Harry Stevens, production manager THE MAJOR CAUSES Don Gallo, production assistant Administration OF HIGHWAY David N. Whitcombe, vice president /operations. Philippe E. Boucher, controller Albert Anderson. DETERIORATION? Irving C. Miller, financial consultant. Wendy J. Liebmann. Corporate Relations Patricia A. Vance, director Bureaus New York: 630 Third Avenue, 10017. Phone: 212-599-2830. Stephen McClellan, associate editor Vincent M. Ditingo, senior editor radio. John Lippman, assistant editor Geoff Faille, staff writer Mare Leonard, June Chauhan, advertising assistants Hollywood: Iseo North Vine Street. 90028. Phone: 213- 463 -3148. Richard Mahler, correspondent Tm Thometz, Hèstern sales manager For the answer see Sandra Klausner, editorial-advertising assistant page 62. AmeBusinessri can And for all the answers about the American )) y P Press Inc trucking industry, call Founded 1931. Bnadcasting- Telerasfing introduced in 1946 Television acquired in 1961. Cablrcasting (703) 838 -1966. introduced in 1972 0 Reg. U.S Patent office Copyright 1984 by Broadcasting Publications Inc. The American Trucking Associations Foundation, Inc.. 2200 Mill Road. Alexandria. Virginia 22314 TELEVISION. clibbc rktp.

Broadcasting Oct 15 1984 20 NOW SOLD IN OVER 75 MARKETS

THE FACTS of LIFE 153 Episodes. Available Now For Fall 1986.

DISTRIBUTION EMBASSY EXCLUSIVELY THROUGH TELECOMMUNICATIONS 1901 AVENUE OF THE STARS, SUITE 1601 LOS ANGELES, CALIFORNIA 90067 213.553.3600 (DatebooIc)

t r Oct 15- Deadline for applications for International new product marketing workshop. Hotel Roosevelt This week Radio and Television Society College Conference. In- New York. Avenue, Room 531, New formation: IRTS,420 Lexington Cabletelevision Advertising Bureau local ad- Oct. 14- Pennsylvania Association of Broadcast- 10170. 0ct.16- 16- York, N.Y., vertising workshop. North Chica- ers annual fall convention. Speakers include FCC sales Sheraton Shore, Chairman Mark Fowler; National Association of Broad- Oct. 15--National Academy of Television Arts and go. casters President Eddie Fritts, and NBC -TV President Sciences. New York chapter, dinner, "Solomon North - Oct. 16 -Women in Cable, Greater Philadelphia Pier Mapes. Hershey Motor Lodge and convention up's Odyssey-A PBS American Playhouse." Copaca- Chapter, program on scrambling. Speakers: Bob Zit - center. Hershey, Pa. bana, New York. ter, VP, HBO network operations, and Tom Polis, execu- Oct. 14-16 -North Carolina Association of Broad- Communications tive VP RT /Katek Communications Group. Adam's Mark Oct. 15.18 -- Southern Educational hotel, Philadelphia. casters fall convention. Marriott, Charlotte. N.C. Association conference and "SECA Center for Instruc- Screening." Ad- Oct. 15-Direct Broadcast Satellite Association annu- tional Communications Postsecondary Oct. 16-18-Mid-America Cable TV convention. Hil- am's Mark hotel, Houston. ton Plaza hotel, Kansas City, Mo. Information: (913) al meeting. Vista International, Washington. Informa- 841 -9241. tion: (202) 822 -4105. Oct 16- Southern California Cable Association semi- York luncheon. Speaker: Deadline for entries in National Black Pro- nar, "Profitabifity in the Urban Marketplace." Speakers Oct. 17-New TV Academy Oct. 15- /Broadcast graming Consortium's fourth annual video/film compe- include Thomas Wheeler, president and chief execu- Neal Pilson, executive vice president, CBS Network, Group. Copacabana, New York. tition, "Prized Pieces '84," honoring "finest in black - tive officer, NABU: Home Computer and oriented programing." Information: NBPC, 1266 East Glenn Jones, chairman and chief executive officer, 0ct.17 --Ca bletelevision Advertising Bureau local ad- Jones Intercable. Airport Hilton, Los Angeles. Informa- Broad Street, 1 -E, Columbus. Ohio, 43205. vertising sales workshop. Ramada Inn, Detroit. tion: (212) 655 -4150. Oct. 17-"The Cable Connection," course offered by Indicates new or revised listing Oct. 16-Association of National Advertisers annual Women in Cable, Washington chapter, and Washing- ton Metropolitan Cable Club. Topic: marketing /sales and PR /advertising. George Washington University, Washington. Oct. 17- 20- American Association of Advertising Agencies 47th annual Néstern region convention. Hotel Oct. 28 -Nov. Society of Motion Picture and las, April 13 -16, 1986; Dallas, April 12 -15, 1987, 2- del Coronado, San Diego. Television Engineers 126th technical conference and Las Yegas, April 10 -13, 1988. and equipment exhibit. New York Hilton. April 20-25, 1985 -20th annual MIP -TV, Marche Oct 17- 21- "Music Personnel Conference," spon- Oct. 30-Nov. 1- Atlantic Cable Show, Atlantic City International des Programmes, international TV sored by Association of Music Personnel in Public Convention Center, Atlantic City, N.J. Information: program marketplace. Palais des Festivals, Radio. Rochester Plaza hotel, Rochester, N.Y Informa- (609) 848 -1000. Cannes, France. tion: David Paisley, K5OZIFMI Point Lookout. Mo.. (417) 334 -6411, or Marianne Carberry, wxxi -FM Rochester, N.Y, Nov 7- Television Bureau of Advertising 30th May 5- 8,1985-ABC -TV annual affiliates meeting. 9- (716) 325 -7500. annual meeting, Hyatt Regency, Chicago. Future New York Hilton, New York. meetings: Nov. 11 -13, 1985, Hyatt Regency, Dallas: May 7 -11, 1985 - American Women in Radio and Oct. 18-Federal Communications Bar Association Nov 17 -19, 1986, Century Plaza, Los Angeles, and Television annual convention. New York Hilton. Fu- luncheon meeting. Speaker: J. Paul McGrath, assistant Nov. 18-20, 1987, Washington Hilton, Washington. ture convention: May 27 -31, 1986, Loew's Anatole, attorney general, Department of Justice. Touchdown Nov 11- 14- Association of National Advertisers Dallas. Club, Washington. annual meeting. Camelback Inn, Scottsdale, Ariz. May 12-15, 1985-NBC-TV annual affiliates meet- Oct. 18 -Women in Film and Video, New England Nov. 17 -20-AMIP '8h, American Market for In- ing. Century Plaza, Los Angeles. chapter, meeting. Wezry Boston. ternational Programs, second annual program May 12-15, 1985 -Broadcast Financial Manage- 0ct.18 -- Cabletelevision Advertising Bureau local ad- marketplace, organized by Perard Associates with ment Association 25th annual conference, Chica- vertising sales workshop. Airport hotel, Dayton, Ohio. MIDEM and National Video Clearinghouse. Fon- go. Future conference: April 27 -30, 1986, Los An- tainebleau Hilton, Miami Beach. geles. Oct. 18-19- Society of Broadcast Engineers, Pitts- burgh 11th regional convention and equip- Dec. 5.7- Western Cable Show, sponsored by May 15-18, 1985 American Association of Ad- chapter, - ment Howard Johnson's Motor Lodge. Monroe- California Cable Television Association. Anaheim vertising Agencies annual meeting. Greenbrier, exhibit. ville, Pa. Convention Center, Anaheim, Calif. Information: White Sulphur Springs, W Va. (415) 428-2225. May 15.18- Public Broadcasting Service /Nation- Oct. 18-19-Broadcast Financial Management/ Dec. 5-7-Radio -Television News Directors Asso- al Association of Public Television Stations annu- Broadcast Credit Association board of directors meet- ciation international conference. San Antonio Con- al meeting. St. Francis hotel, San Francisco. ing. Waldorf- Astoria, New York. vention Center, San Antonio, Tex. May 19-22, 1985-CBS-TV annual affiliates meet- Oct. 18- 21- American Women in Radio and Televi- Jan. 5-8, 1985-Association of Independent Tele- ing. Fairmont hotel. San Francisco. sion Northeast area conference. Omni International, vision Stations (INTV) annual convention. Cen- June 2- 5,1985-National Cable Television Asso- Norfolk. Va. Information: (202) 296 -0008. tury Plaza hotel, Los Angeles. ciation annual convention, including National Ca- Oct. 19-Caucus for Producers, Writers and Direc- Jan. 10-14, 1985 -NATPE International annual ble Programing Conference. Las Vegas Conven- tors second annual dinner dance. featuring presenta- Moscone Center, Francisco. Fu- Future convention. San tion Center, Las Vegas. conventions: March tion of Distinguished Service Award and Caucus Mem- ture 17 -22, 1986, New Orleans 16 1986, May 17 -20. 1987. Las conventions: Jan. -19, Dallas, and ber of Year. Chaser's restaurant. Los Angeles. Convention Center, and Jan. 24 -27, 1987, New Or- \egas. leans. June 5-9, 1985 -Broadcast Promotion and Mar- Oct. 19- Radio-Television News Directors Associ- Jan. 26-29, 1985 -Radio Advertising Bureau's keting Executives /Broadcast Designers Associ- ation region 12 meeting. Panelists include Robert and Tom Managing Sales Conference. Amfac hotel, Dallas. ation annual seminar. Hyatt Regency, Chicago. Fu- Trout, ABC News; Mary Alice Williams, CNN, Petit, News. Center. New York. June 11 -15, 1986, Loewt; NBC Sheraton Jan. 30 -Feb. 1, 1985 -25th annual Texas Cable ture conventions: 1987, Peachtree Pla- Show, sponsored by Texas Cable TV Association. Anatole, Dallas; June 10 -14, Oct. 19- "Minority Ownership of New Broadcast Sta- 1988, Los San Antonio Convention Center, San Antonio, Tex. za, Atlanta, and June 8 -12, Bonaventure, tions." seminar sponsored by FCC, National Telecom - Angeles. munications and Information Administration and Feb. 3-6, 1985-National Religious Broadcasters June 8-12, 1985 -American Advertising Feder- Minority Business Development Agency. First City 42d annual convention. Sheraton Washington, ation national convention. J.W. Marriott, Washing- Bank Town Hall, Dallas. Washington. ton. Future convention: June 14.18, 1986, Hyatt Oct. 19 -13th annual Colorado State University CSU Feb. 15 -16, 1985-Society of Motion Picture and Regency Chicago. Television Engineers 19th annual television con- Broadcast Day Theme: American Broadcasting in an Aug. 8 -Sept. 14, 1985 -Space WARC, first of two Year." Fort Colo. ference. St. Francis hotel, San Francisco. Election CSU campus. Collins. sessions to develop plan for space services in March 7 -9, 1985-16th annual Country Radio geostationary orbital arc. Some 150 countries ex- Oct. 19.20- Friends of Old -Time Radio annual con- Seminar, sponsored by Country Radio Broadcast- pected to attend. Second session of World Admin- vention. Holiday Inn -North, Holiday Plaza, Newark, N.J. ers Ina. Opryland hotel, Nashville. istrative Radio Conference scheduled for October Information: Jay Hickerson, (203) 795 -6261 or (203) March 26-27, 1985-Cabletelevision Advertising 1988. Geneva. 248 -2887. Bureau's fourth annual cable advertising confer- Oct. 6-9, 1985-Second annual Radio Convention Oct. 19-20--National Federation of Local Cable Pro- ence. Sheraton Center, New York. and Programing Conference, jointly sponsored by gramers fat regional conference for Southwest. Dallas April 14.17, 1985- National Association of National Association of Broadcasters and Nation- Public Library, City Hall complex, Dallas, Vegas Radio Broadcasters Association. Loew's Ana- Broadcasters annual convention. Las Con- al Oct. 19-21- "Communications and Empowerment," vention Center, Las Vegas. Future Dal- tole hotel, Dallas. conventions: conference of Union for Democratic Communica-

Broadcasting Oct 15 1984 22 AVAILABLE NEXT

SILVER SPOONS

DISTRIBUTION EE EMBASSY EXCLUSIVELY THROUGH TELECOMMUNICATIONS 1901 AVENUE OF THE STARS, SUITE 1601 LOS ANGELES, CALIFORNIA 90067 213.553.3600 What you see above is yet another Microprocessors keep constant track installment of TV's longest-running hor- of 40 cassettes. They maintain the align- ror series: "The Lost Commercial:' ment of the system's four BV W 11 decks The villain is the antiquated 2 -inch and its elevator. They run self-check diag- cart machine -notorious for making nostic routines. valuable commercial air time vanish into And, in the belief that an ounce of thin air. And its appetite for destruction prevention is worth many times its seems endless. Statistics show it's not un- weight in makegoods, they solve problems usual for a station to squander upwards of before they occur -such as warning a $15 million yearly on makegoods alone. technician that he's about to remove a cas- But the nightmare is ending. Because sette that's due to air shortly. Sony announces the first real advance in The Betacart is communicative in cart machine technology in over a decade. other ways, too. It's smart enough to guide The new Betacarr multicassette system. your technicians through its operation, THE CART MACHINE VS. and will even interface directly with your THE SMART MACHINE. station's main computer. What the old cart machine tried to do MAINTAINING MACHINERY VS. by mechanical means, the Sony Betacart MAINTAINING PROFITS. achieves through superior intelligence. The end result of all this electronic THE MACHINE INSPIRED By BILLIONSBILLIONBY OF DOLLARS WORTH OF COMMERCIAL FAILURES. sophistication is the kind of mechanical Betacart multicassette an investment simplicity that virtually eliminates break- that will pay for itself quickly. And it will downs-not to mention the makegoods, keep paying offin new ways. Its stereo excessive downtime and high maintenance capability, for example, will allow you to costs that are generally part of the package. capitalize on the coming introduction And, as its name implies, of stereo TV broadcasting. the Sony Betacart uses Betacam For more information, cassettes -which cost less than call in New York/New Jersey a third of what 2 -inch cartridges (201) 833 -5350; in the Northeast/ cost. Its format also makes the Mid -Atlantic (201) 833 -5375; in system ideal for ENG use during the Midwest (312) 773 -6045; in the newscasts -thanks to its com- Southeast (404) 451 -7671; in the patibility with the Betacam'" Southwest (214) 659 -3600; in the camera/recorder, along with its West (213) 841 -8711. multiple video and audio out- After all, to err may be hu- puts and freeze/instant -start man. But there's nothing divine capabilities. about having All these advantages, plus to forgive S O N Y its low initial cost make the Sony a machine. Broadcast

Sony Broadcast Products Co.. 1600 Queen Anne Rd.. Teaneck, NJ 07666. ©1984 Sony Corp. of America. Sony 0 a registered trademark and Betacart and Betacam are trademarks of the Sony Corp. tions. National 4 -H Center, Chevy Chase, Md. al meeting. Lord Cromwell Inn, Cromwell, Conn. Oct. 24.27-National Broadcast Association for Com- munity Affairs 10th annual convention. Peachtree Pla- 19- Oct. 21- American Women in Radio and Televi- Oct. 23- Washington Metropolitan Cable Club lun- za hotel, Atlanta. siion Northeast area conference. Omni International, cheon. Speaker: Kay Koplovitz, president -CEO, USA Norfolk, Va.. Network. Washington Marriott, Washington. Oct. 25- Presentation of CEBA Awards, honoring excellence in advertising and communications geared to L 1 Oct. 23-24-National Association of Broadcasters re- African- American audiences, by World Institute of Also in October gional seminar, "The Revitalization of AM." Henry VIII Black Communications. New York Hilton, New York. Inn and Lodge. St. Louis. Information: (202) 293 -4955. Information: Linda Bowie, (212) 586.1771. Oct. 21 -23- Communications Expo '84, joint confer- luncheon. ence and national trade show sponsored by Canadian Oct. 24-New York TV Academy Speaker: Oct 25- International Radio and Television Society Association of Broadcasters and Western Association John Gault, president, Manhattan Cable TV Copaca- newsmaker luncheon. Speaker: Bud Greenspan, offi- of Broadcast Engineers. Edmonton Convention Cen- bana, New York. cial cinematographer of summer Olympics in Los An- ter, Edmonton, Alberta. Information: Gerry Action, (613) Oct. 24 -"The Cable Connection," course offered by geles. Waldorf Astoria, New York. 233 -4035 Women in Cable, Washington chapter, and Washing- Oct. 25-Cabletelevision Advertising Bureau local ad- Oct. 22- 24-New York State Broadcasters Associ- ton Metropolitan Cable Club. Topic: legislation and vertising sales workshop. Sheraton Inn, Pittsburgh. franchising /refranchising. George Washington Univer- ation's 30th annual membership meeting. Speakers Oct. 25- Academy of Television Arts and Sciences include Flaherty, FCC, Phil sity, Washington. Joe CBS; Mimi Dawson, and forum luncheon with Jack Valenti, president, Motion Donahue, talk host. Americana Inn, Albany, N.Y. show Oct. 24-26-Ohio Association of Broadcasters fall con- Picture Association of America. Century Plaza, Los An- Oct. 22- 24- Financial management seminar for broad- vention. New Capitol Square Hyatt, Columbus. geles. casters, sponsored by Association - Broadcast Credit Oct. 24-26- "New Directions in Satellite Communica- Oct. 25- Philadelphia Cable Club luncheon meet- Credit Information Inc., subsidiary of Broadcast Fi- tions: Challenges for North and South," international ing. Speakers: Carl Peterson, vice president -general nancial Management Hyatt Regency Association. symposium sponsored by University of Texas, Col- manager, and Jim Mora. head coach, Philadelphia O'Hare, Information: (212) 689 -1776. Chicago. lege of Communication, Austin. Speakers include Stars. Ovations Club, Spectrum. Philadelphia. Oct. local ad- Richard Colino, president of Intelsat, and Richard But- 23-- CabletelevisionAdvertising Bureau Oct. 25-26-"Technological Underpinnings of Commu- vertising sales workshop. University City ler, secretary general, International Telecommunica- Sheraton nications Policy" three -part tutorial sponsored by Philadelphia. tions Union. Jesse H. Jones Communication Center, University of Texas campus, Austin. Information: (512) Washington Program in Communications Policy Oct. 23- Connecticut Broadcasters Association annu- 471 -5775. Studies, extension of Annenberg Schools of University of Pennsylvania and University of Southern Califor- nia. Part one: "Spectrum Management from a Policy Perspective." Washington Program office, Washington. `V' üev UlYl LI LJISd Information: (202) 484 -2663. Oct 25.26 - National Association of Broadcasters regional seminar, "The Revitalization of AM." Sheraton A professional's guide to the intermedia week (Oct. 15 -21) Inn -Airport, Portland, Ore. Information: (202) 293 -4955. Network television ABC: World's Greatest Mysteries (strange events special), Monday 8- Oct. 25- 28-MDS Industry Association annual meeting. Washington, Washington. Information: 9 p.m.; The (women's rights discussion), Sunday 12:30 -1:30 p.m. CBS: Sheraton Other Rebellion Bonnie Guthrie, (202) 639 -4410. Sentimental Journey (drama), Tuesday 9-11 p.m.; Nairobi Affair (drama), Wednesday 9 -11 Oct. 26-27 Epsilon Rho, National Broad- p.m. PBS (check local times): America and Lewis Hine (portrait), Monday 10 -11 p.m.; -Alpha casting Society, East Central regional conference. Uni- NOVA: The National Science Test (game show), Tuesday 8 -9 p.m.; The People vs. Dan versity of Maryland, College Park, Md. Information: (409) 294 -1342. Oct. 26-29-Texas Association of Broadcasters engineering conference. Hyatt Regency hotel, San Antonio, Tex. Oct. 27-American Society of Composers, Authors and Publishers entertainment industry seminar, "The Burning Issues of the Copyright Controversy" hosted by UCLA Extension. Speakers include Screen Actors Guild President Ed Asner, Representative Howard Ber- man (D- Calif.), Writers Guild of America Executive Di- rector Naomi Gurian, attorney Jay Cooper and song- writer Tom Snow Information: (213) 825 -9064. Oct. 27- Deadline for entries in Black Maria Film and Video Festival- Competition, sponsored by Oakeside- Bloomfield Cultural Center in cooperation with Mont- clair State College, Essex- Hudson Film Center of the East Orange Public Library and Edison National His- toric Site. Information: (201) 736 -8575. Oct 27 -30 -Texas Association of Broadcasters annual convention. Hyatt Regency hotel, San Antonio, Tex. Oct. 28 -Nov. 1-Public Broadcasting Service "Pro- gram Fair." Madison hotel, Seattle. Oct. 28-Nov. 2- Society of Motion Picture and Televi- NOUA panel (I -r): Art Fleming, game show host; Edwin Newman, former NBC News correspondent; Marva sion Engineers 126th technical conference and equip- Collins, educator; Jules Bergman, ABC News science editor, and Jane Alexander, actress ment exhibit. New York Hilton, New York. Information: (914) 472 -6606. White (docudrama), Wednesday 9 -10:30 p.m.; Nisei Soldier: Standard Bearerfor an Exiled Oct. 29- Pennsylvania Cable Television Association People (documentary), Wednesday 10:30-11 p.m.; The Dining Room (play), Friday 9 -10:30 annual meeting. Trump plaza, Atlantic City, N.J. Infor- p.m.; Proxmire: The Senate Maverick (profile), Sunday 10-11 p.m. mation: Patricia Wilson, (717) 2342190. Oct. 29-30 -Texas Association of Broadcasters engi- Cable Arts & Entertainment: Infidelities (comedy), Sunday 8 -9:30 p.m. HBO: The neering conference during association's annual meet- Guardian (drama), Saturday 8 -10 p.m.; Not Necessarily Television (satire), 10 -10:30 p.m. ing (see above). Hyatt Regency hotel, San Antonio, Tex. Showtime: Washingtoon* (political satire series), 9:30 -10 p.m. Oct. 30 -New York TV Academy forum. "A Night at the Round Tables." Omni Park Central hotel, New York. Syndication WcRB Productions: Exxon/New York Philharmonic (orchestra), Monday on 250 stations (check local times). Oct. 30-Nov. 1- Atlantic Cable Show. Atlantic City Convention Center, Atlantic City, N.J. Information: (609) 848 -1000. Museum of Broadcasting (1 East 53d Street, New York): Screen Actors Guild Seminar Oct. 31 -"The Cable Connection," course sponsored (New York television series and commercials), Tuesday 12:30 -2 p.m. John A. Gambling by Women in Cable, Washington chapter, and Wash- Seminars (radio), Thursday and Friday 12:30-2 p.m. See It Now: A Retrospective, 30 shows, ington Metropolitan Cable Club. Topic: system oper- now through Nov 1. A Celebration of George Balanchine: The Television Work, 30 hours of ation, cable financing and future developments. dance programing, now through Nov 15. For information and air times call (212) 752 -7684. George Washington University, Washington. indicates Oct. 31-National Academy of Television Arts and premiere episode Sciences, New York chapter, luncheon. Speaker: George Kaufman, chairman /president, Kaufman As-

Broadcasting Oct 15 1984 26 KNOTS LANDING It's Sizzling It's Explosive It's Provocative

toria Studios, New York Reclaims its Film/TV Produc- Information: Clapp & Poliak International, P.O. Box cations Policy," three -part tutorial sponsored by Wash- tion Heritage." Copacabana, New York. 70007, Washington, 20088; (301) 657 -3090. ington Program in Communications Policy Studies, extension of Annenberg Schools of University ofPenn- Oct. 31 -Nov. 1- Electromagnetic Energy Policy Alli- Nov. 6 -New York Television Academy, student affili- sylvania and University of Southern California. Part ance technical seminar. Westin hotel, Chicago. Informa- ate chapter, Syracuse University, "distinguished visit- three: "The Technology of Communications Common tion: Richard Ekfelt, (202) 452 -1070. ing professor lecture series." Speaker: David Poltrack, Carriage." Washington Program office, Washington. In- vice president-research, CBS Broadcast Group. S.I. formation: (202) 484 -2663. Newhouse School of Public Communications, Syra- t cuse, N.Y. Information: Scott Klein, (315) 423-6112. Nov. 8-11-National Association of Farm Broadcast- ers annual meeting. Crown Center hotel and conven- November Nov. 7- National Academy of Television Arts and tion center. Kansas City, Mo. Sciences, New York chapter, luncheon. Speaker: J. Nov. 1 -Women in Cable, Chicago chapter, "Chica- Nov. 10-Dinner celebrating 40th anniversary of Cap- go Cable Update Ill." Midland hotel, Chicago. William Grimes, president and chief executive officer, ESPN. Copacabana, New York. ital Press Club, featuring awards for excellence in me- Nov. 1-2-"Technological Underpinnings of Communi- dia and humanitarianism. National Press Club ball- annual cations Policy," three -part tutorial sponsored by Wash- Nov. 7 -9- Television Bureau of Advertising room, Washington. meeting. Hyatt, Chicago. ington Program in Communications Policy Studies, Nov. 11 -13-National Cable Television Association extension of Annenberg Schools of University ofPenn- Nov. 8-9- "Technological Underpinnings of Communi- board meeting. La Quinta hotel, La Quinta, Calif. sylvania and University of Southern California. Part two: "Technologies of the Electronic Mass Media." Washington Program office. Washington. Information: (202) 484 -2663. Nov. 1.4 -15th annual Loyola Radio Conference, for college and high school broadcasters, sponsored in conjunction with Loyola University, department of communication. Hotel Continental, Chicago. Informa- tion: (312) 670 -3116. Cope J Nov. 2- Montana Broadcasters Association sales clin ic. Village Red Lion Motor Inn, Missoula, Mont. Nov. 2-3-National Federation of Local Cable Pro- Added attraction featuring Peter Falk and Martin Sheen. gramers fall regional conference for Southeast. Univer- You quoted National Association of sity of Tampa and office of Tribune Cable, Tampa, Fla. EDITOR: I am writing in regard to the article Broadcasters President Eddie Fritts urging Nov. 2-3-National Federation of Local Cable Pro- entitled "A Wow Week for Radio" which ap- broadcasters to join the NAB on a local level gramers fall regional conference for Northeast. Univer- peared in the Sept. 24 issue of BROADCAST- in the national campaign to curb drunk driv- sity of Southern Maine, Portland, Me. ING. The Will Rogers Institute maintained a ing. `By informing your audiences and by Nov. 2-4 -Alpha Epsilon Rho, National Broadcast - booth at the NAB /NRBA convention. Our working with local groups on this issue you ing Society, Mideast regional conference. Harley hotel, can be an the Lexington, Ky Information: (409) 294 -1342. presence there served several purposes: We important part of solution to conducted free blood pressure checks for this national tragedy," Mr. Fritts said. Nov. 2- 9-27th annual International Film and TV This would be an Festival of New York. Sheraton Center hotel, New convention participants; we distributed in- appropriate place not York. formation on health benefits available to only to mention the Will Rogers Institute's presence at the convention, Nov. 5-13-China Comm '84, exhibition and confer- members of the broadcasting industry from but also to re- ence covering telecommunications, electronics and the institute, and we offered free cassettes of mind your readers that Will Rogers PSA's are computers. Beijing Exhibition Center, Beijing, China. two celebrity radio PSA's on drunk driving, available free of charge and are an excellent way for broadcasters to "... be part of the solution ... "- Martin Newman, executive director, Will Rogers Institute, White Plains, N.Y.

AM concern

EDITOR: A few weeks ago, all excited about AM stereo and AM "rebirth," I purchased a new portable receiver to take with me on my Ifyou're interested travels around the states. How disappoint- ing. Worse, how bad. To my dismay, most stations at night broadcast talk shows like Bruce Bad Mouth, Sally Sad Talent or Larry doing story Loose Tongue. What in a a joke! In order for us to survive, and if we expect AM and AM stereo to grow, we must pro- onAmegca's freight vide the requirements. Expect good quality signal, good programing (not talk) and a positive sales approach. The client will come. -lames D. Clark, president, LCH railroads, we've Broadcasting Group, Lewisville, N.C. dot your number Tribute EDrTDR: Thad Holt, of happy memory, was a man of uncommon intelligence, ability, compassion and respect for his fellow man. He was my mentor and friend from 1937 202-835 -9555. until his death in Washington Monday, Sept. 24 (BROADCASTING, Oct. 1). Truly, he was a "man for all seasons. " - Lionel F. Baxter, Bay St. Louis, Miss.

EDITOR'S NOTE. Holt's death, at 86, was reported in hotline is American Railroad Foundation. This press presented by the rail supply companies of the the Oct. 1 issue of BROADCASTING. Baxter is a member of the board of directors of Storer Com- munications and is a retired vice president of American Railroad Foundation the company's radio division.

Broadcasting Oct 15 1984 A present for the past...

Since 1975, The Museum of programs has been limited due Broadcasting has been the to lack of staff and funding. custodian of some of the most RKO has changed that. important treasures of America's cultural In honor of the 25th Anniversary of one of history. our own voices -WOR Radio's John A. Our country's triumphs, our tragedies, our Gambling -RKO has established the RKO- laughter, our tears...60 years of sound and WOR-JOHN A. GAMBLING Grant for pictures preserved for posterity. the Radio Collection. This grant will provide RKO believes the Museum of Broadcasting an Associate Curator of Radio and a Radio needs and deserves the support of all broad- Cataloguer. For the next three years, the casters. We believe that we and our children RKO grant will help identify, acquire and should have access to more than half a cen- preserve significant radio programming. tury of news, comedy, music and dramatic We're proud to honor one of the voices programming. of today by helping RKOV GENERAL Unfortunately, until the voices of the past 11W OR710AM now, access to radio be heard. A subsichory of GenCorp Inc RKO Cenral. Inc. 1440 Broadway New York. N.Y. 10018.12121 764 -7000 A cable TV marketing commentary from Neal Litvack, HBO, New York Bringing former well as the never subscribing base, identify cable viewing as most similar to going to the cable subscribers movies, while current subscribers tend to back into the fold think of cable as being closer to regular TV. For former and never subscribers, cable is We've all been exposed to recent thinking on still perceived as an occasion or event, while market segmentation in cable. Lately, efforts for current subscribers, cable has become a have gotten very sophisticated, as the focus presumed purchase. has been on attitudinal segmentation (e.g. Former cable subs also tend to have been "wealthy wonderfuls," "older resolveds ") heavily "sold" before subscribing, to some and on doing complex cross -tabs of demo- extent subscribing simply to appease the graphic segmentation data (e.g. younger door -to -door salesperson. Former subscrib- women, not working, with children living at ers seem to have been less committed to home). While these may eventually be im- maintain their cable subscription long term. portant distinctions to make in cable market- This raises the question: How do we re- ing, they are now very soft labels and are, capture the former subscribers? Reducing for the most part, not translatable to action. the price of cable, offering better program- Further, terms like these ignore a fundamen- ing and improving customer service are tal distinction that must be made in cable good first steps. As marketers, however, this is market planning marketing, that of "former" versus "never" Neal G. Litvack director of direction can only lead our thinking. Let me and analysis for Home Box Office, New York. subscribers. therefore suggest testing or these ideas: He has been with HBO since 1980, serving "Former" and "never" labels can be ap- Target either basic -only or basic plus as manager of marketing retention and plied to almost every component of the cur- one pay to this audience. We know that a manager of advertising for its Cinemax rent and nonsubscribing customer bases. number of former subscribers are highly service. Prior to joining HBO he was in With nonsubscribers, three immediate cuts price sensitive and that a number of formers product management at General Foods can be made: the "never cables" (i.e. non- rejected cable because they felt that they Corp. triers), "former basic onlys" and "former were paying too much for it. Research pays." For current subscribers, one can start against former cable subscribers indicates with "current basic onlys." who either never mix of formers and nevers in their nonbuyer that a large percentage did not know about or or once subscribed to pay, and "current pay bases right now. (2) Both HBO and National were not encouraged to downgrade to a less subs," multi or single pay, who have either Cable Television Association research points expensive package and who perceive cable downgraded or made no change in their ini- to former subs as a more likely group to be as something that costs $40 or $50 a month. tial cable subscription. converted than never subscribers. For these reasons, we need to sell less to These are important distinctions to make, Formers are almost three times more like- resubscribing homes, to be aware of price - as nevers and formers are different groups of ly to subscribe to cable than nevers. For pay, sensitive points like the $20 mark and not to consumers, maybe even more so than the the probability of conversion of formers is be too anxious to upgrade them too quickly. "wealthy wonderfuls," "older resolveds" two -to -three times that of nevers. When we Tactically, use direct marketing, par- and others mentioned earlier. overlay these conversion probabilities ticularly mail and telemarketing, as the most Segmenting the cable universe this way against the absolute size of each of the never efficient vehicles. Since the majority of op- not only allows us to acknowledge these two and former segments, we find that both erators know which households once sub- distinct groups; it also forces us to recognize groups will contribute the same number of scribed, these homes can be easily and di- the group of former subscribers, cable and cable subs and nearly the same number of rectly reached by mail or phone. pay, that is increasing. Former subscribers pay subs in 1984. That kind of potential can- To position the service to formers, use are growing rapidly in number, yet little or not continue to be ignored. one of two strategies. The "product im- no effort has really been undertaken to un- Unfortunately, there are no proved tactics provement platform," a message that can derstand them or to recapture them. of recapture in our current industry arsenal. breathe new life into consumers' perceptions At the start of 1984, former subscribers Perhaps development of programs would be of a product or service, can serve as an um- made up 11% of the cable sub universe -the made easier by knowing just who the former brella term to address additions to or im- remainder being split between never sub- subscribers are. provements in programing or customer ser- scribers and current subscribers -and 18% Former cable subscribers are significantly vice. Second, refresh the perception of cable of the pay universe. Over a five -year period, younger than their never and current sub- product to skew younger and go beyond the these numbers will grow to 29% of the cable scriber counterparts. Almost 60% of former notion of movies alone and into other pro- sub universe and 38% of the pay. cable household heads are younger than 35 gram genres. More significant will be the formers' rise years of age, versus 28% for nevers and 40% On the retention front, introduce pro- in relation to the size of the never segment, for currents. Formers tend to have more peo- grams that stimulate use of the service (e.g. which will decrease over time. In fact, the ple residing in their homes than never sub- tune -in advertising) and encourage viewing number of former cable and pay subs should scribers, although about the same number as of a wide variety of cable channels. exceed the number of nevers some time in current subscribers. Former cable subs have Finally, keep close contact with newly 1989. lower annual incomes than current cable recaptured subscribers. Assist them with We've all anticipated the need to re-mar- subs and about the same as nevers. billing problems and attempt to use this ket former subs "one day" but have given the Next, former subscribers were measured communication to red flag existing technical segment a lower priority than the never cate- as lighter viewers of cable than current sub- problems. gory. But consider these two points: (1) The scribers, both in percentage of TV viewing An important part of cable TV segmenta- numbers quoted earlier are cable network time devoted to cable and in average number tion marketing involves the distinction be- estimates, meaning that marketers in older of channels watched. tween former and never subscribers. The systems may be looking at a very different Similarly, former cable subscribers, as former segment is ripe for recapturing. N

Broadcasting Oct 15 1984 \ I I I I I 1///// \ // , EASTMAN '% . RADIO ', proudly announces its appointment as national sales rep for WBBF/WMJQ Rochester Hal Deutsch 7 President /General Manager N LIN Broadcasting / \\ /, \\

11 I

EASTMAN 1 RADIO

WE'RE MAKING IT HAPPEN ASCAP MEMBERS ACHIEVE HIGHEST RATINGS

Outstanding Achievement In Outstanding Achievement in Music Composition Music Composition For A Series For A Limited Series Or A Special (Dramatic Underscore) (Dramatic Underscore) Bruce Broughton Bruce Broughton "Dallas" ("The Letter") (CBS) "The First Olympics -Athens 1896" (Part 1) (NBC)

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Outstanding Achievement in Music Direction Outstanding Achievement in Music and Lyrics Ian Fraser Music Director Buz Kohan Lyricist Cfiris Boardman, J. Hill , Lenny Stack Principal Arrangers Gone Too Soon "The Screen Actors Guild 50th Anniversary Celebration" (CBS) "Here's Television Entertainment" (NBC) QscQpAmerican Society of Composers, Authors & Publishers R A D I O T E L E V I S I O N C A B L E S A T E L L I T E O ,R°1 @R Vol. 107 No. 16

1 TOP OF THE WEEK t

Mondale and Reagan in Louisville. Ky

Bush and Ferraro in Philadelphie: TV debates: pivotal points for politics

Controversy surrounds selection 100- minute debate on the economy and do- sition of receiving harsh criticism. Daniel of panelists for presidential mestic issues on Sunday, Oct. 7 -an event Schorr, senior correspondent for the Cable and vice presidential encounters; witnessed in whole or in part by an estimated News Network, in discussing the issue at a top of ticket scheduled for final 70 million viewers-and the follow -up sto- luncheon of the Washington chapter of the debate next Sunday in Kansas City ries on television and in the press that flowed National Academy of Television Arts and from that event. Sciences, said the league had been "round - The presidential election campaign was Strong as that story was, journalistically, heeled ...in its position of conniving in a largely transformed last week. The Demo- it did not completely overshadow the contro- deception to the public." cratic candidate, Walter Mondale, the erst- versy stirred by the difficulty the League of By what seemed a consensus of the public while wimp, had gone on the attack, brim- Women Voters, the sponsoring organization, and the pundits, Mondale had "won" the de- ming with confidence, as President Reagan had in recruiting four panelists to question bate. ABC News's Barbara Walters, who tried to regroup and resume what had been the candidates. As it turned out, the panel served as moderator, said her impression in assumed was an unobstructed journey to re- consisted of only three members -and the the hall was that "Mondale felt better and election. And all because of the televised, league found itself in the unaccustomed po- better" as the debate wore on, and, like

Broadcasting Oct 15 1984 35 i I TOP OF THE WEEK r many others, she indicated she had been cient to inject new life into the Mondale candidates-historic in that it was the first puzzled by the President's performance: "I campaign and renew interest in the contest involving a woman -in Philadelphia's Civic was surprised he didn't take the opportunity by the reporters covering it. Center, on Thursday. For a few minutes less [of his closing argument] to soar." By Thurs- All of which may explain why incumbent than the allotted 90, they exchanged views day, polls were showing a sharp upturn in Presidents who are leading in the polls do and barbs on domestic and foreign policy. Mondale's favorable rating among voters, not relish engaging their opponents in tele- Each candidate's backers claimed victory. and an increase in his standing with regard to vised debates. But whoever won, the league could take the President. And if the results of the poll- Even before the post -debate analysis had some satisfaction in the attention the debate ing were not of a kind to cause alarms to start tapered off, Vice President George Bush and focused on the two candidates and their rela- ringing in the White House -the President's Representative Geraldine Ferraro confronted tionship to the presidential race. It is not lead remained formidable-they were suffi- one another in a debate of vice presidential often vice presidential candidates receive the Kennedy -Nixon debate organizers take critical view A couple of old soldiers who had fought an earlier battle -and League President Dorothy Ridings does not think that was not on the same side -in organizing a series of presidential surprising. The public and the candidates trust the league to be debates, last week unburdened themselves of some feelings fair and unbiased in sponsorship of the debates," she said, after watching the first presidential debate of 1984. And on one adding, "Their observations are 100% correct." Neither cam- point, at least, Frank Stanton, president emeritus of CBS Inc., paign has responded to questions as to the reason the league and J. Leonard Reinsch, retired chairman of Cox Communica- was selected. tions, were in agreement: The purpose of presidential debates The most prominent feature of the debates has been the pan- would be better served if the League of Women Voters were not el of journalists putting questions to the candidates. That was a involved. To a degree, that feeling grows out of the conviction custom begun with the first Kennedy -Nixon debate. But Reinsch that they had done it better in 1960, when they helped arrange recalled that the panelists and the candidates were in a broad- the format for the four debates between Senator John F. Kenne- cast studio, insulated from "the extraneous effect of a live audi- dy and Vice President Richard Nixon without the league's partici- ence." And as for the selection of panelists-a matter that has pation. But Stanton recalled proposals he had made in 1963 for become sensitive and controversial -he noted that "the candi- a series of presidential debates whose format would have dates had nothing to say about the panels." marked a sharp departure from those of 1960 -and would also Whatever advantages he might feel the 1960 arrangements require radical changes in the format currently in use. had over those now in effect, Stanton last week showed no Stanton had represented CBS in negotiations with the candi- interest in returning to them except for one feature -putting the dates' representatives and the other networks that, once Con- candidates in a studio with no audience. But he would do with- gress temporarily sus- out a panel of question- pended the equal time ers. ( "The panel tries to rule, resulted in the se- perform, and gets in ries of four debates that the way. There were the networks spon- times when that hap- sored and covered in pened Sunday Even- 1960-the first -ever ing," he said.). "It's such confrontations wrong to call them 'de- between presidential bates,'" he said. candidates. Stanton "They've never been said the breakdown of debates." the league's panel -se- The main thrust of lection process in con- the proposals he made nection with the first de- to the chairmen of the bate between Presi- Democratic and Re- dent Reagan and Stanton He nsch publican National Walter Mondale-scores of journalists suggested by the league Committees 21 years ago was that there be a "dialogue" be- were vetoed by both camps-was "shocking," and added, "I tween the presidential candidates -not what panels of ques- don't see any need for the league. We didn't have it in 1960." tioners cause to more closely resemble joint press conferences. Reinsch, who is now chairman of Sunbelt Cable Corp., in Lake He offered virtually unlimited free prime time on CBS for a series \tbrth, Fla., had been communications adviser, during his years of joint appearances during the 1964 campaign for "an ex- with Cox, to.Democratic Presidents and presidential candidates change of views...without reliance upon a panel to put the dating back to Harry Truman. And in 1960 he was one of those questions and to determine the course of the discussion." He representing Kennedy in negotiating debate ground rules. Last said the number and length of the joint appearances would be week, he said, "I feel strongly the League of Women Voters has for the parties to decide -and said the same would apply to the no business in the debate business.... They got the thing parties' vice presidential candidates. The broadcasts would screwed up." not, he said, be available for sponsorship. The league became involved in the sponsorship of presiden- The offer was made in the expectation that Congress would tial debates in 1976, after the FCC modified its interpretation of suspend the equal time rule as it applies to presidential and vice the equal time rule to permit broadcasters to cover such de- presidential candidates in 1964, as it did for the contest in 1960. bates without incurring equal -time obligations, provided spon- But Stanton made his proposal on Nov 21, 1963, the day before sorship was by a third party. Last year, the commission changed President Kennedy was assassinated (BROADCASTING. Nov. 25, the interpretation again, this time to permit broadcasters to 1963). Kennedy had indicated a willingness to debate the Re- sponsor as well as cover debates. Although the networks indi- publican nominee in 1964, and legislation suspending Section vidually had written to the Republican and Democratic National 3'15 of the Communications Act was moving through Congress. Committees, offering to sponsor debates between the candi- However, the legislation died after President Johnson showed dates of their parties, and later conducted negotiations with the no interest in confronting Senator Barry Goldwater (R- Ariz.), and Reagan and Mondale campaigns through ABC News's Richard until 1976, when President Gerald Ford found himself behind in Wald, the candidates accepted the leagues proposal. the polls, incumbent Presidents declined to debate.

Broadcasting Oct 15 1984 36 I t TOP OF THE WEEK r 1

national attention normally reserved for the Schorr in his colorful denunciation of the league was unable to complete the panel. In top of the ticket. league as being "roundheeled." He said he time, 47 more names were submitted. Each For all of the drama and excitement it gen- was "shocked" by the league's performance, camp struck about 50 names but, oddly, each erated, the Reagan -Mondale debate, in Lou- adding: "It should be their debate, and they one vetoing prospects approved by the other. isville's Kentucky Center for the Arts, did shouldn't let anyone dictate to them." On the Thursday before the debate, the not pull the television audience the one and Ridings herself had gone on the offensive league secured two more panelists, Sawyer only debate in which Reagan engaged Presi- at a press conference in Louisville on Oct. 6. and Barnes. And that was it. dent Jimmy Carter four years ago. Nielsen "I quit being a good soldier and went pub- The process was tightened up last week in reported that ABC, CBS and NBC achieved lic," she said last week. She accused the the selection of panelists for the vice presi- a combined rating of 45.3 and a combined campaigns of "abusing" the process -a pro- dential debate. John Mashek, of U.S. News share of 69, which translates into 38.5 mil- cess that allowed pre- emptory challenges and World Report and Robert S. Boyd of lion households -or 70 million viewers, ac- but a right she said she did not expect the Knight Ridder Newspapers had been cleared cording to CBS researchers. Four years ago, campaigns to exercise with such abandon - by time of the Louisville debate. To select the rating for the Carter-Reagan debate was and repeated the charge several times in a the other two, Ridings and Carol Parr, ex- 58.9 and the combined share, 84. That trans- news conference on Tuesday night in Wash- ecutive director of the league, on Tuesday lated into 45.8 million households, or 80 ington that had been called to announce the called in one representative each of the Mon - million viewers, according to CBS research- names of the panelists for the vice presiden- dale and Ferraro camps on Tuesday -and in ers (see box below). tial debate. the process dealt with a criticism members Based on overnight ratings from Arbitron Ridings was defending the principles at of the campaigns themselves had made of and Nielsen metered markets, NBC re- least of the process. She said Schorr's com- the process. They said the opportunity to searchers said 65 million to 70 million ment made her "laugh." And she said she veto names had been overwhelming. One watched all or part of the Bush -Ferraro de- believes "there is legitimate room in the pan- Mondale- Ferraro spokesman said, "You're bate. Numbers from Arbitron's 11 metered el selection process for some form of chal- going to take your best shot, so if they give markets showed ABC on top (13.6/21), fol- lenge." But she saw a need for some change. you room to wiggle, you'll wiggle." He said lowed by NBC (13.5/21) and CBS (13.2/ The league originally had submitted three the league should have called the two sides 20), for a three- network total of 40.3/62. lists of 12 names each, one list for each of in to discuss the situation. "I don't think As Reagan and Mondale looked forward the debates, to the candidates. But there was either side knew there was a problem [in the to their second and final debate, on foreign agreement on only one of the names- days leading up to the first debate]" he said. policy, in Kansas City, on Oct. 21, the league Wieghart's. Even after the candidates were The league officials' meeting with Bush's and representatives of the candidates were asked to review the other two lists, the Shirley Green and Ferraro's Brady William attempting to improve the process of select- ing members of the panel. The panelists for the Oct. 7 debate -James Wieghart, of Rating the presidential debate Scripps- Howard; Diane Sawyer, of CBS News, and Fred Barnes, of the Baltimore According to A.C. Nielsen, the combined rating /share of the Reagan-Mondale de- Sun -were selected in a process that saw bate was 45.3/69, which delivered a total of 38.5 million TV households per average increasingly frustrated league officials sub- minute. This compares to the Carter-Reagan debate of 1980, which pulled an aver- mitting lists of what finally totalled 83 age 58.9/84 and drew 45.8 million TV households per average minute -7.3 million names to the two camps. The Reagan and more households than Reagan -Mondale attracted. (For history buffs, the first 1976 Mondale camps, in what League President debate between President Ford and candidate Carter averaged a 53.5 rating and Dorothy said was a Ridings radical departure delivered 38.1 million TV households per average minute.) from the attitude of candidates' handlers in On a network -by- network basis, CBS outdrew the competition nearly two to one in the 1976 and 1980 presidential debates, number of viewing households. During the actual debate, which ran from 9 p.m. to when the league used the same or similar approximately 10:45, CBS averaged a 20/30, compared to a 13.8/21 for NBC and a selection process, had struck names in wholesale lots. 12.9/20 for ABC. CBS researchers estimated that nearly 70 million viewers watched from million viewers who By time the process was completed-or all or some part of the debate, down the estimated 80 simply ended -on the day before the debate watched the 1980 Carter- Reagan debate. CBS researchers said their viewer esti- was to be held, the league found itself with mates were based on 1.76 viewers per household, which was the official level during only three panelists, not four, as planned. the 1980 debates. Official levels for current viewers per household will not be tabulat- Ridings was accusing the campaigns of ed by Nielsen for a couple of weeks, network researchers said. "abusing" the process-a charge she was to The big question -what happened to the 10 million viewers between the 1980 and repeat last week-and the integrity of the 1984 debates -was without a definite answer. HUT levels were down only 6 %, from process was being called into question. Two 70.1 in 1980 to 65.8 in 1984, but the ratings fell 23 %. Network researchers acknow- reporters for the New York Times-Gerald ledged that viewers have more alternate viewing choices today than four years ago Boyd and Hedrick Smith -declined to fill with cable and independent stations -a theory that would seem to be supported by out the panel after learning of vetoing of the relatively minor drop in HUT levels. But the most common explanation heard prospective panelists by the candidates. among researchers was that viewers simply were not as interested in watching the Charles McDowell of the Richmond Times candidates as they were four years ago. In 1980, the race between Carter and Dispatch also declined an invitation; he had Reagan was perceived as much closer, and the debate was held nearer election day. earlier gone on record with criticism of the Also, there was only one debate in 1980 compared to three for this election -two concept of using panelists. CBS News said between the presidential candidates and one between the vice presidential candi- that Sawyer would be the last CBS corre- dates. Said Robert E. Igiel, senior vice president and group media director at N W spondent to appear on a debate panel. Ayer, New York: "Carter and Reagan were not 28 points apart." League officials even turned to Walters, ask- Network researchers also tended to dismiss the notion that the missing 10 million ing her to serve as both panelist and moderator. She, too, declined what seemed less and viewers wound up in the cable camp, watching the debate on CNN. But head Turner less an honor. In part, her refusal was based researcher Terry Siegel reported that CNN showed a significant increase in viewers on the feeling that "it would be difficult to during the debate. CNN averaged a 2.1/3 in the CNN universe, about 642,000 wear two hats." But she also said it was "a households per average minute. That compares to a 0.9/1 in the comparable period small act of protest -not against the league the week before, producing 275,000 households per average minute. "What normal- but the system." ly happens during coverage of this kind," said Siegel, "is that the networks lose The concern sweeping through the ranks shares and we double ours." of journalists was given focus by CNN's

Broadcasting Oct 15 1984 37 i t TOP OF THE WEEK I son lasted more than five hours. magazine joined Mashek and Boyd on the man of the Mondale- Ferraro campaign, in a Ridings said that no "names were struck." panel. ABC News's Sander Vanocur had conference call on Saturday (Oct. 13) to dis- But neither did either side agree with the been announced earlier as the moderator. cuss "the process" to be followed in select- other on names put forward by the league. With the announcement of the second ing the panelists for the third and final de- An effort to reach a "consensus" failed. Fi- panel, the league seemed to be breathing bate, on Sunday. She said that names as well nally, the league asked the two sides to draw easier. "The resolution of the question about as the entire process could be included in the up short lists of their own. They did, but not panelists... was amiable and harmonious," discussion. She expects the telephone con- a single name appeared on both. Eventually, Ridings said in a statement. But work reference call-she was to be in Louisville, though, a name on one list was successfully mained. Ridings told BROADCASTING she Baker in Washington, and Johnson at Mon - matched with one on the other -and Norma would confer with White House chief of dale's home, in North Oaks, Minn. -to run Quarles of NBC and Jack White of Time Staff James Baker and Jim Johnson, chair- a long time.

Victorious Jim Mooney (I), president of NC-1,.. üert Carp, executive vice president, flank TV set rerunning final passage of Cable Telecommunications Act of 1984. with House Commerce Committee Chairman John Dingell on the screen. Free at last: cable gets its bill At penultimate hour, compomise The guts of the legislation reflected a a consequence of that, you may even see a on EEO eliminates last stumbling compromise on the regulatory issues be- significant diminution of the essentially arti- block; passage considered broad tween the National Cable Television Associ- ficial distinction between pay and basic ser- victory for industry, ending ation on one side and the National League of vices." bondage to municipal regulation Cities and the U.S. Conference of Mayors On the other hand, the cities "are very on the other. The compromise must have happy to see we have finally put this issue Cable will never be the same. been a good one; each side thought it had behind us in a satisfactory way," said Cyn- Congress passed legislation late last gotten the better part of the deal. thia Pols, legislative counsel for the National Thursday establishing a national regulatory "This bill is going to take the heart out of League of Cities. "You can't believe how policy for CATV. Once the bill takes effect municipal regulation of cable," said NCTA badly the cities wanted this bill. They dread late this year, cable operators will be operat- President James Mooney, who has been the the FCC." ing under a whole new set of rules affecting industry point man on the bill. "With the The legislation "takes the FCC out of our many critical aspects of their business- elimination of rate regulation and with sharp hair," she said. "It establishes for us clear among them, setting of rates, packaging of restrictions being placed on cities' renewal regulatory authority. It gives us a five per- tiers, meeting equal opportunity employ- decisions, you are going to take away much cent franchise fee without strings attached. It ment obligations and winning franchise re- of the reason for being of cable regulatory establishes a renewal procedure that doesn't newals. bureaucracies .... You are going to find a involve a presumption of renewal. The big- The legislation, which House Telecom- lot of cable regulators out of work in a cou- gest set -back is the rate regulation, but what munications Subcommittee Chairman Timo- ple of years." we got there is better than what the FCC has thy Wirth (D- Colo.) called "the first major In the long term, said Mooney, reflecting already attempted to give us recently." revision of the Communications Act of on the legislation's impact on the industry, In the two weeks leading up to passage of 1934," limits the regulatory power of states "you are going to get stability for the assets the bill, the chief obstacle was the EEO pro- and municipalities over cable, but, at the and the business, which we haven't had, and vision. A group of conservatives, led by Or- same time, affirms their remaining power. that's going to have a very broad effect on the rin Hatch (R- Utah), fought to eliminate or Passage of the legislation was assured cable industry. weaken the provision, creating an ideologi- Thursday afternoon when liberals and con- "In the short run, as rate deregulation is cal deadlock. servatives in the House and Senate came to phased out, cable operators are going to According to Larry Irving, an aide to an agreement on an amendment that would have a great deal more flexibility in packag- Mickey Leland (D- Tex.), who was the au- water down the EEO provision that was ing and in pricing. One of things I think you thor of the House -passed EEO provision, the passed by the House a week earlier and that are going to see is that the heavy pricing conservative faction was "all ginned up" by would insure public participation in the pressure will come off pay, which has been a its success earlier this year in blocking legis- awarding of franchise and franchise renew- problem. You are going to be able to engage lation that would reversed the Supreme als. in more rational pricing techniques. And, as Court's Grove City College ruling that limited

Broadcasting Oct 15 1984 38 TOP OF THE WEEK C

A to Z on CTA

The Cable Telecommunications Act of 1984 takes effect 60 days plied" material terms of the existing franchise; the quality of the after enactment. The bill, clarifying the authority of the FCC and operator's services has been reasonable in light of community state and local governments to regulate cable, will, among other needs; the operator can provide the facilities and services de- things: scribed in his proposal, and the proposal will meet future cable - Authorize local governments to regulate cable systems related community needs. The franchising authority and the through the franchise process and establish federal standards incumbent cable operator may agree to renewal of the franchise for awarding franchises. It specifically prevents cable compan- without implementing the administrative procedures. The bill ies from "redlining" or denying service to any potential subscrib- includes a statement of purpose that protects the cable operator ers because of "the income of the residents of the local area in from an unfair denial of the franchise. which such group resides. Permit franchising authorities to establish requirements for Permit local franchising authorities to charge cable opera- the designation and use of public, educational and governmen- tors franchise fees of up to 5% of the company's gross operating tal (PEG) access channels. Also allows franchising authorities to revenues. The FCC is prohibited from regulating franchise fees permit unused PEG channels to be used for other purposes. in the future. Cable operators are permitted to pass on any Require cable companies to offer a certain number of cable increase in franchise fees when billing customers. Clarifies that channel capacity for commercial use by parties unaffiliated with the franchise fee cap of 5% of gross revenues per 12 months the cable operator. Operators, would, however, be allowed to does not preclude up front lump sums or deferred payments if set the rates for leasing channels. Cable systems with 36 to 54 the effect of such payments will not increase the operator's activated channels would be required to lease 10% of the chan- financial liability in excess of that which would have accrued if nels, systems with 55 to 100 channels must set aside 15 %, and such fees had been paid annually any system with 100 activated channels must designate 15 %. It Provide for rate deregulation of basic cable rates after two permits any person refused the right to lease a cable channel to years except in markets in which the FCC determines there is take the cable system to federal court. not sufficient competition. Also, cable systems which have re- Prohibit the crossownership of cable systems by local televi- tiered or repriced cable services in light of the FCC's Nevada sion stations but permits crossownership by newspapers. Pre- decision cannot be required to restore, retier or replace such vents the crossownership of a cable system by local telephone services where the change in pricing or tiering occurred as of companies except in rural areas. Sept. 26, 1984. Operators may also increase subscriber rates Allows the FCC in certain circumstances to grant waivers to by up to 5% each year to adjust for inflation without seeking local telephone companies to allow them to own cable systems where government approval. cable services would otherwise be denied to local residents. Permit cable companies to obtain modification of facilities State or local franchising authorities may own cable systems, and equipment, including public, educational or governmental but are not allowed to control the editorial content. access access facilities or equipment requirements, if the fran- Create a national standard for privacy protection of cable chising authority or an appropriate court determines that exist- subscribers by regulating the collection, use and disclosure of ing requirements are commercially impractical and approves personal information by cable systems. the modification. Franchising authorities, when issuing new fran- Allow franchising authorities to require provisions in franchises or renewing existing franchises, may set facility and chising agreements for the enforcement of customer service equipment requirements relating to channel capacity and other agreements and construction -related requirements. factors. Permit franchising authorities and cable operators to speci- Require cable operators to provide by "sale or lease" lock - fy in franchise agreements that certain services "shall not be boxes that subscribers could use to prevent children from view- provided or shall be provided subject to conditions, if such ing programing that is "obscene or indecent." cable services are obscene or are otherwise unprotected by the Require when a franchise renewal is denied "and the fran- United States Constitution." chising authority acquires ownership of the cable system or Establishe civil and criminal penalities for the theft of cable effects a transfer of ownership of the cable system to another services. It creates a penalty of up to six months imprisonment person, any such acquisition or transfer shall be at fair market and a $1,000 fine for any person stealing cable services. value," unless a provision of the franchise requires a different Require the FCC to certify annually that a cable system or valuation. headquarters operation is in compliance with equal employ- Establish a process for renewal of cable franchises based ment opportunity standards. It would not mandate that any ca- on the cable operator's past performance and proposal for fu- ble system or headquarters achieve any specific numerical lev- ture performance. An administrative proceeding may also be el of minority and female employment. However, they must held to determine whether the operator has "substantially corn- establish affirmative EEO programs. the power of the federal government to en- turn up the heat" under uncooperative opera- insures only that the public has a right to force the Civil Rights Act of 1984. tors. comment on franchising procedures. Leland and Irving worked hard to pre- Asked whether cable had not come up The final amendment, submitted by Sen- serve the provision intact, but, in the end, "smelling like a rose" on the EEO issue, ate Communications Subcommittee Chair- had to give in to keep the bill alive. The NCTA's Mooney said he "wouldn't resist that man Barry Goldwater (R -Ariz.) took care of Hatch amendment, one of the three passed characterization." the rest of the issues that divided House and last Thursday, gutted the EEO provision, The other problem in the final weeks Senate sponsors of the bill. It eliminated the eliminating the section that would have re- came from Howard Metzenbaum (D- Ohio), ban on newspaper-cable crossownership, quired most cable systems to hire a certain who wanted to strike language that allows clarified the franchise fee cap of 5 %, grand - percentage of women and minorities. cities to award franchises and renewals with- fathered for two years state laws providing Although Leland lost the "numbers" in the out a formal and public process and allow for rate deregulation, limited a cable opera- bill, Irving still felt the EEO provision was a public interest groups to intervene in the pro- tor's requirement to set aside channels for "positive improvement" over the status quo. ceedings. Shortly after Leland gave in on non -video programing. It also established a The legislation requires cable operators to EEO, Metzenbaum softened his position to congressional commission to assess domes- implement affirmation action programs, he make it palatable to the cable industry. As tic and national telecommunications poli- said, and gives the FCC the power "to really passed by the Senate, his amendment now cy.

Broadcasting Oct 15 1984 39 I TOG OF THE WEEK I Videos shine in St. Tropez sun First International Music Video eo, but found none. Colin Medlock, director of Telegenics, Festival features emphasis on Patrick Morelli, who sports the lengthy which distributes promo music video pro- world markets, techniques, marketing title in France of president of the commis- graming in the U.S. to more than 500 clubs, of short- and long -form productions sion for new techniques for the literary soci- said Monday night that his company was ety and for the society of multimedia au- looking at the possibility of programing for "Clipmania" arrived on the Cote d'Azur of thors, said that participants could not easily the cable and satellite industries. France last week at the First International find videos brought to the festival because Vestron Music Video was represented by Music Video Festival of St. Tropez. Orga- there were neither exhibit booths nor a cen- Ian Ralfini, vice president, who went for a nizers of last week's four-day festival hope tral video library. Morelli also said that out- party and screening of Vestron's Video Re- to channel the increasing importance of mu- side the colloquies, there were no other pro- wind -The Rolling Stones Hits. He said he sic video programing into an annual event. fessional activities. had also managed to discuss possible long - At week's end the questions of whether the Rupert Schmid, an organizer of the festi- form co- productions with representatives of festival will develop as an active market- val, addressed some of the problems in a both Showtime and HBO. "To use it as a place, or whether four days of sun on the Thursday evening press conference, saying marketplace ... that really didn't work. Next Cote d'Azur can annually draw the music that it was hard to anticipate the needs of the year it might help if they could attract some and video industry, seemed largely unan- marketplace but that the promoters were more of the talent, the artists. Having a few swered. happy enough with the response and have concerts would make it more like Cannes" Preliminary reviews from producers and already begun planning for a festival next (the film festival). distributors, buyers and sellers alike, gave year. Among the changes he said would be Bill Speed, a writer and producer for the festival high marks as both a place of made were centralizing more of the festival Black Entertainment Television, took sick introduction for members of the infant in- activities and having a preliminary round of leave to attend and serve as a juror of the dustry, and as a marketplace of ideas. But the screenings before the jury actually assem- video competition. Although he said he had St. Tropez festival appears to have a way to bles. no "clear cut" business plans, he had several go before it's a marketplace for video prod- Yet despite these and other missteps, good results to show for his time, including "run- uct. Most also said, however, that they went humor generally prevailed. ning into people I've been talking to for without expectations of doing much busi- Doing Business years on the phone." Speed also said he had ness -some said they had no tangible busi- seen foreign videos he may now try to obtain ness plan at all-and might be willing to Anyone expecting announcements of major for the BET show, Video Soul, and, con- give the festival a second look next year. deals would have been disappointed, but re- versely, was able to identify black American There were also more than a few who just ports of some business being done surfaced performers for foreign distributors. decided to drop by, or take a vacation in St. midway through the festival. Mort Nasatir, consultant and president of Tropez during the festival, such as Tim New- Luca Bentivoglio, director of promotion the Music Video Broadcasters Association man, who recently picked up several MTV for Spanish International Network and a pro- (U.S.), and another juror, said he had been Music Video Awards including best director. ducer of one of its shows, Images, went to contacted by a variety of people wondering Screenings of music videos were dis- the festival both to shoot a segment of Im- what kind of product would be suitable for persed throughout the resort town: in a shop- ages and to look for music videos for SIN's their respective countries. "My impression ping mall, hotel lobbies, a local movie the- Saturday afternoon youth show, Furia, to though is that there is not millions of dollars ater, a municipal building and on a 13 -by- give it a more international look. He said he of business being done," Nasatir added. 18 -foot "Diamond Vision" screen (made by was successful in making contacts with dis- Eric Stanley Jr., director of international Mitsubishi) facing toward the town wharf tributors from both Europe and Japan but sales for NBC, the only one of the three from the end of a pier, 100 yards away. that the purchasing decisions would be made broadcast networks represented, said he had First -Year Foul -Ups back in the U.S. also attended without "unusual business ex- Henri Erlich, president of Film Search, a pectations. VIDCOM is where they should go The midday sun, which warmed the seacoast New York-based stock film company, if they really want a contract in hand at the town, eased some of the aggravations that stopped by on his vacation before going to end of the day." beset the inaugural festival. At least one VIDCOM '84, the 10th International Video - Whether or not the First International Mu- problem was outside local control: A nation- communications Market in Cannes from sic Video Festival of St. Tropez has a sequel wide strike caused some participants, in- Oct. 13 to 17. Film Search specializes in may depend on whether the definition of cluding several representatives of Victor Co. supplying cinematographic images -such as music video comes to mean more than the of Japan Ltd. (JVC), to arrive in St. Tropez a sunset for an Eastern Airlines spot or the three -to- five -minute rock promotional with their baggage somewhere behind them, time lapse footage used for some local news pieces that dominated the festival with more while others found baggage pick -up had openings -and Erlich had with him seven than 450 entries. The second largest cate- been moved to the runway, beside the plane. minutes of material rough -cut to a James gory of material, about 100 long -form vid- There were occasional long waits for free Brown number. He said it was a first effort at eos (mostly over one hour), was dominated transportation (42 chauffeur-driven cars) be- a "non -narrative video" and he was looking by compilations of short videos or biogra- tween the festival, the airport-more than an for a possible co- production arrangement phies and concerts of rock music. There were also 22 advertising video clips and an hour away in Nice -and the hotels, some as with a distributor. far apart as 20 miles. Registration for the festival hit 1,400, plus 400 journalists. Video honors. Winning awards as the top music videos at the Saint Tropez festival were: gold There were technical problems within the award, You Might Think, The Cars; silver award, Say, Say, Say, Paul McCartney and festival itself. The simultaneous translation Micheal Jackson; bronze award, Thriller, Michael Jackson; best script, You Might Think; for those Americans and others who could best direction, You Might Think; best photography, Say, Say, Say; best special effects, You not understand the French panelists captured Might Think, best choreography, Thriller; best editing, You Might Think; best design and less than half of most dialogue. (There were costume, Say, Say, Say; best casting, Say, Say, Say. only three non-Frenchmen among the 20 There were also awards for best videos by nationality with American, French, Great Britain, panelists during the first three days of semi- Australian and German categories. The winner in the American category was You Might nars.) Three members of the Big Island Pro- Think. The winner of the best video from Great Britain, Two Tribes, by Frankie Goes to ductions crew said they went from Australia Hollywood, is controversial and has not been shown in this country in un-edited form. There with written assurances that exhibiting were also a variety of special prizes including the JVC creativity awards which went to videos equipment with Dolby sound capability in four categories, definied by the size of production budget. would be available for their I2- minute vid-

Broadcasting Oct 15 1984 40 I TOP OF THE WEEK equal number of music "documentaries." duty was extended in part because of prob- the decision. Stuart Shapiro, who produced Several jurors noted that after three days lems with a computer programed to tally the the music video shows, Night Flight and Ra- of judging they had yet to see either a classi- votes on a 0 -20 scale (it had not been pro- dio 1990 for the USA Network, was at St. cal or a jazz video. gramed to accept "not- applicable. ") It would Tropez and had four entries returned. have been more strenuous except that many With the core of the music -video audience Will Videos Be Sold Soon? long -form music videos were only viewed in generally considered to be under 25, there One question that organizers TF -1, the part. was one teen -ager among the approximately French television network, and Schmid, the In fact, a late development was that the 50 judges, 15- year-old Tamurlaine Cohen, 23- year-old publisher of several media trade jury decided not to consider compilations of whose father, Herb Cohen, is a Los Angeles - journals, may have to ask is whether there is short-form videos in the long. One juror said based talent agent. a need for a market dominated by a product it was decided that compilations were really It was an international jury composed that is not sold, but mostly given away as a hybrid form and that there was really not mostly of those from broadcast and cable promotion. enought to set them up as a separate cate- television. Record companies were not re- In recent months rights and exclusivity gory. Some had reason not to be happy with presented. payments for the future airing of certain music videos have been negotiated between MTV and four record companies accounting for an estimated 35% of the business (BROADCASTING, June 25). Britain's equivalent of MTV, Music Box, which began broadcasting throughout Europe on Feb. 4 over Skyband -Rupert Murdoch's DBS system -will make rights payments this year of about $400,000, according to Eddy Pumer, who heads Music Box's program acquisition. The channel, which currently operates 16 hours a day- repeating four hours of original programing -and plans to go around the clock by the end of 1985, expects to turn a profit by 1987. Pumer and Highman said Britain has been in the forefront of payments to the producers of music videos, mostly because of a copyright law stricter than just about any other in the world. There is also pressure in the other direction, however. Pumer said that the most popular music video show in Great Britain, the BBC's Top of the Pops, is taped by more than 1,000 clubs for commercial use without payment. And Highman indicated Diamond Time will also "almost certainly" be starting up a free channel that will not pay rights v. CBS' finally under way fees. `Westmoreland In Tuesday's colloquy: "Technique and Attorneys' opening statements set entitled The Uncounted Enemy: A Vietnam Creation: Film and Video," Antony Payne, forth basic issues in libel case: Deception, falsely and intentionally stated executive producer for Gasp Productions network is accused of fabricating that Westmoreland, as head of American (Michael Jackson's Beat It and Lionel Rit- sensational story; general is troops in Vietnam some 15 years earlier, had chie's Running With the Night among other said to have lied to President; purposefully deceived his military superiors credits) said that his company chooses to CNN still trying for live coverage and President Lyndon B. Johnson with esti- shoot videos in 35 mm rather than videotape mates of enemy troop strength that were to distribute the promos to movie theaters After more than two years of preparation by much lower than was really the case. The where, he said, they will be shown with both sides, the libel suit brought against deception, the broadcast reported, occurred great frequency. CBS Inc. by retired General William West- during the five months preceding North Fostering New Ideas, New Markets moreland went to trial last week. In his Vietnam's Tet offensive in February of 1968, opening statement last Thursday (Oct. 11), perhaps causing the unnecessary expense of Not all the fermentation of ideas took place Dan Burt, president of the Capitol Legal American lives. Those named in the suit in the seminars; much of it, including busi- Foundation, which is representing West- along with the network are Crile, the pro- ness discussions, took place late at night moreland, depicted George Crile, who producer; Mike Wallace, principal on -air corre- over champagne. At one such informal duced the documentary in dispute, as a spondent, and Sam Adams, a paid consul- seminar, an American music video director young, ambitious producer who "needed a tant to CBS for the documentary who, was suggesting that the interest in creating big story, a sensational story" that would during 1967 and 1968, was a CIA analyst new channels for music videos was in large catapult him into the limelight. Crile wanted who challenged the accuracy of the enemy part created by a surplus of product. As it to become, said Burt, "a famous reporter troop strength estimates (known as order of turns out, many of those not accepted could just like Mike Wallace." And to get that big battle) arrived at by Westmoreland's com- be packaged for a slightly older audience. story, said Burt, Crile, at the expense of, and mand. Van Gordon Sauter, who was presi- "Videos could be made," he suggested, "to with harm to the reputation of Westmore- dent of CBS News at the time the broadcast appeal to the daytime women's audience." land, "distorted evidence ... to fabricate a was aired, had also been cited as defendant During the festival events in town, the 40- conspiracy that did not exist." The docu- but was dropped at the last moment by West- member jury was working at the Hotel Byb- mentary was the first that Crile had produced moreland attorney's to expedite the trial pro- los, the unofficial hill -top headquarters of on his own at CBS News. ceedings (BROADCASTING, Oct. 8). the festival. Each day the jurors were divid- Westmoreland, in a suit filed in Septem- David Boies, an attorney with the New ed into groups of six, and over five days ber 1982, charged that a CBS Reports docu- York -based law firm, Cravath, Swaine & pored over at least 25 hours of videos. Jury mentary shown on Saturday, Jan. 23, 1982, Moore, and chief defense counsel for CBS

Broadcasting Oct 15 1984 41 I 1 TOP OF THE WEEK I

in the case, in his opening statement to the ing Corp. and Tokyo Broadcasting. jury last Thursday (Oct. II) called Burt's The major networks were all treating the assertion that Crile and his ambition were at case as an ongoing news story, with corre- the heart of the alleged libel a "preposterous spondents assigned to cover the trial for its idea." Noting Wallace's deep involvement duration, expected to last between 10 weeks with the broadcast, Boies asked the jury to and four months. Each of the networks also ponder what "possible incentive the would] assigned an artist to the trial, but how long have to go along with it," or what CBS's their services will be required may depend motivation would be. Boies contended that on whether CNN is successful in its quest for Crile's future at the network at the time the live, gavel to gavel coverage with video and broadcast was being made was "bright," and still cameras. Its latest appeal to the Second thus there was no need for him to risk it all Circuit Court of Appeals in New York was by distorting facts. filed last Tuesday (Oct. 9). The cable net- Although some will find the trial of inter- work asked the appeals court to enjoin the est for the era in which the facts in dispute lower court from enforcing its ban against Churn at HBO: occurred, Pierre Leval, the district court camera coverage, citing "irreparable harm" judge for the Sourthern District of New to itself and the viewing public, which it said Fuchs ìn, Biondi out York, who is hearing the case, made a point would only have one opportunity to witness of telling the jury last week that while the the trial as it proceeds. The network also In a sudden announcement that caught much case is broad and the issues far reaching, cited its own First Amendment concerns. As of the industry by surprise, Time Inc. an- they have "nothing to do with your personal of last Friday afternoon, no decision had nounced that Michael J. Fuchs had been feelings and attitudes" about the war or press been handed down. named chief executive officer of HBO and accounts of it. Indeed, said Leval, "I am However, CNN is providing pool cover- that Frank Biondi, HBO chairman and CEO, taking pains to shut off tendencies [by Burt age of one sort. It requested and received had left the company because of "policy dif- and Boies] to go beyond the issues in the permission to provide feeds of all the video ferences with Time Inc.'s management." case." The trial, he said, "won't get into a footage submitted in evidence throughout Fuchs, who had been chief operating officer historical inquiry." the trial. It's expected that between the two of HBO, retained his title as president. Leval made good on his promise. He resides involved, some 50 or more hours of Time Inc. spokesmen provided no infor- strained both Burt and Boies once each dur- videotaped material will be exhibited to the mation on Biondi's departure beyond that ing their opening statements when he felt jury. CNN legal correspondent Steve Nevas, included in a two -page press release issued they went beyond the issues. Burt was trying who is covering the case, said: "We've been Friday afternoon. Biondi had been with to make the case that President Johnson, led to believe that we will receive a complete HBO since 1978, which he joined from the through means other than the official order set" of all the taped footage exhibited Children's Television Workshop, and rose of battle estimates, knew full well of enemy throughout the trial. He said CNN took the steadily through the ranks from director of troop buildups in South Vietnam prior to Tet. initiative to provide the pool feed for video entertainment program planning to his ap- But the issue, admonished Leval, "is not exhibits, to be fed from a CNN remote out- pointment as president and CEO in February whether the President or anyone else correct- side the courthouse to an AT &T switching 1983. Biondi was elected a vice president of ly understood what the true figures were. We station, "because our proposal [to provide parent Time Inc. in 1982, and was 'named are not going to decide whether Tet was a live trial coverage] is still pending" with the chairman last March. surprise or whether President Johnson had a appeals court. In those capacities, Biondi has been close- correct understanding of troop strengths, but Perhaps the most extensive broadcast cov- ly identified with HBO's growth into the whether plaintiff [Westmoreland] undertook erage of the trial and the issues surrounding most successful pay television programer. to distort" the enemy troop estimates of his it last week was seen on ABC's Oct. 10 Although the reasons behind Biondi's depar- own intelligence officers. edition of Nightline. Featured guests includ- ture were unclear- senior officials of Time A third factor drawing a good deal of in- ed Boies and Hodding Carter, correspondent Inc. declined to comment -some analysts terest to the case is CBS's unprecedented of PBS's Inside Story, which did a story noted that it is coincidental to a recent level- position that the press should have an "abso- critical of the documentary in 1983. Boies ing of HBO's growth. Analysts who follow lute immunity" from libel challenges by suggested Westmoreland's attempt to get a the company note that Time Inc. is sched- public figures. If the network is successful in court remedy is improper. "Not since the uled to release its third -quarter earnings re- establishing that point, it would almost as- Sedition Act" of the late 1700's, he said, port this week and it is expected that the suredly be presented to the Supreme Court, "has any attempt been made to penalize in company's Video Group -which includes which set the current standard of a partial any way ... something that was said about a pay services HBO and Cinemax plus MSO immunity from libel challenges by public high government official who was acting in American Television and Communica- figures in the 1964 New York Tintes v. Sulli- his official capacity." Carter disagreed, say- tions -will show a decline in operating in- van case. That decision established the re- ing Westmoreland "certainly has a right to come for the second consecutive quarter. quirement that public figures suing for libel go to court, and that's what this whole law- The principal force chewing into Video prove the material published not only is false suit's all about. But for me," he added, "as Group's earnings, analysts agreed, is higher but is published with the knowledge that it is one who can recall a little libel and slander programing costs coupled with the leveling false or with reckless disregard of the accu- being thrown around at one or another in my off in growth of its subscriber base. Accord- racy of the material. public career [as former state department ing to Richard McDonald, an analyst with Approximately 60 news organizations had press secretary], my feeling was I could al- First Boston Corp., HBO has only gained an received credentials to cover the CBS -West- ways give as good as I got." estimated 400,000 new subscribers this year, moreland case as of last week. About one- Nightline commentator Jeff Greenfield compared to an estimated 2.5 million sub- third of them included members of the elec- summed up the trial and its importance this scribers last year. McDonald estimates that tronic media, including the three major way: "CBS has said that our military leader- the Video Group's third- quarter operating in- broadcast networks, CNN, the PBS ship in Vietnam played politics with Ameri- come could come in under $50 million. MacNeillGehrer NewsHour, National Public can policy and thus with American lives. Fuchs joined HBO in 1976 from the Wil- Radio, the six local New York television sta- General Westmoreland's charge: that one of liam Morris Agency as a director of special tions with news operations, and woes(AM) our great news organizations distorted the programing and sports. He came up through New York. Also covering the trial last week truth for drama. Two institutions critical to the programing side and was named presi- were the syndicated Entertainment Tonight our freedom. Both stand accused of violat- dent of HBO Entertainment Group in 1983 and wt.s -Tv Chicago, as well as several for- ing their public trust. It's hard to imagine a and president and chief operating officer of eign entities, including Independent Televi- single trial with more serious consequences HBO last March at the same time Biondi was sion News, London, the British Broadcast- than this one." named chairman.

Broadcasting Oct 15 1984 42 But News Is Still the Most Reliable Investment You Can l"IaIke.»when the last expensive cop show knocks off the last expensive sitcom, your news programming will still be there. Still yours. Still profitable. Still prestigious. As fresh as the latest headlines. CNN Television. Because it's not who gets the laughs n T first. It's who laughs last' GNN Old If It's HANNA 8ARBERA

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WORLDVISION ENTERPRISES INC. The World's Leading Distributor for Independent Television Producers Neat York. Los Angalso, Chicago. Atlanta. London, Pans. Tokyo, Sydney. Toronto. Rio Oa Janeiro Munich. ROTS A TO C0.0.7 Hanging the crepe for STV Closings of many over -the -air According to Alan Cole -Ford, a pay TV ecutive officer of Golden West Television pay services, including pioneer Oak, analyst with Paul Kagan Associates of Car- and Wometco Broadcasting, told BROAD- lead many to believe the medium mel, Calif., there were 701,042 primary CASTING last year he would like to stay "a is on its last legs; competition STV subscribers served by 18 full -power hundred miles away" from subscription tele- from cable and VCR's is cited UHF stations at the end of last June, a de- vision following Golden West's brief and di- cline from 985,560 subscribers and 19 sta- sastrous SP/ experience several years ago. tions a year earlier. Not a single major STV The shutdown on Oct. 31 of Satellite Syndi- "I'd still like to stay a hundred miles away cated Systems' Tulsa, Okla., subscription outlet has been launched during the past two from it," Cassara said in a recent interview. years, he noted. television service will cause scarcely a ripple However, Golden West's parent investment sets of interrelat- in the beleaguered STV industry. The ser- "You've got four or five company acquired Wometco's wwHT(TV) to STV's dramat- vice over UHF station -TV ed problems" contributing Newark, N.J., earlier this year and contin- -airing xccr -is "Single -chan- one of many that have gone dark recently, ic downturn, said Cole -Ford. ues to operate an STV service for metropoli- as big a problem citing sharp declines in revenue and sub- nel economics have been tan New York City. scribers. for STV as anything," although competition "We inherited STV along with other prop- aspect of the SSS spokeswoman Terry Jump told from cable and the "window" erties, including the television stations, business (a predicted short life span) have BROADCASTING the Tulsa service peaked which we wanted to be in," Cassara ex- to its misfor- two years ago at about 10,000 subscribers also contributed significantly plained. "We don't intend to stay in [STV] and had fallen to about 3,700 when the shut- tunes. long -term. In fact we're even talking to a has had to cope with down decision was made last month. She Cole-Ford said STV couple of potential buyers for the STV [ser- disclosed that, during 1983, the STV service vice]. It is not profitable from the standpoint had before-tax losses of $1.9 million on rev- of what's been put into it, but it is a positive enues of $2.45 million, and attributed its cash -flow." He said Wometco is not current- demise to growing competition from cable, ly marketing the STV service, which has a pointing out that ThIsa has one of the highest subscriber base of 78,000, pending reloca- penetration rates in the U.S. tion of the wwHT transmitter from New Jer- The closure does not affect the STV ser- sey to the Empire State Building. "I am vice provided by SSS over its fully owned hopeful that by next year [Wometco] will be WIHT(TV) Ann Arbor, Mich., which Jump out of the [STV] business." The station it- claimed makes a profit from its current sub - self, he emphasized, is not up for sale. scribership of 14,000. "I think there are markets where it can But the Ann Arbor operation is a rare ex- remain economically viable for some period ception, and many feel STV's deathwatch of time, but I don't see any STV stations on has already begun. In fact, the industry may the air five years from now," Casarra de- have received its mortal blow last August clared. He blamed increased cable and home when Oak Industries announced its intention video penetration, coupled with "a lack of to shut down its subscription television oper- differentiation in STV product" and techni- ations in Fort Lauderdale, Fla., and sell its cal problems, for STV's apparent demise. Los Angeles STV subscriber base to rival When SelecTV shuttered its Milwaukee SelecTV, operating over KWHY-TV Los An- Casarra STV operation on July 7, company Chair- geles. (Negotiations between Oak and Se- high per-hour operating costs associated man James Levitus admitted the operation lecTV broke down earlier this month and no with its reliance on major-market UHF sta- had never shown a profit, even when the agreement has yet been signed, but KBSC -TV tions and high -priced programing, up to system peaked at 32,000 subscribers [about Los Angeles, which transmits ON TV, re- twice the per -title cost paid by pay TV com- 14,000 households were paying for the ser- mains on the market for a reported asking petitors in other pay media. "From 1981 to vice when it signed off]. SelecTV, like ON price of $40 million.) In June, United Cable 1983 we had an ideal model for the typical TV, has diversified its distribution base by Television of Denver announced the sale of a major -market STV station," the analyst re- adding low -power television stations and 90% interest in its UHF station used to trans- called. "The number of primary subscribers multipoint distribution systems to its cus- mit ON TV in Cleveland, WBTI(TV), for $8.5 required to reach break -even increased by tomer base. million. Subscribership had dropped from a about 40% within 24 months. By early 1983 A cable operator's view was expressed by 1982 high of 48,000 to 17,500. A third ON the breakeven level for the prototypical ma- Larry Howe, vice president of new business TV system in Chicago, meanwhile, contin- jor-market STV was almost 70,000 sub- development for Time Inc.'s American Tele- ues to operate. scribers. History will show that a very limit- vision and Communications. Howe believes In Dallas, the last of three STV operations ed number of STV systems have ever one possible long -term benefit of STV is de- that once served the market shut down Sept. managed to pass the 70,000 subscriber velopment of the pay television marketplace 30, citing economic problems. Veu Inc., mark." in general. "If nothing else, it probably in- which once competed against STV services Cole -Ford believes STV's localism "never creased awareness and demand for pay TV owned by Oak Industries and Golden West, became as much of a weapon as many STV product. They spend an incredible amount of had about 24,000 subscribers at the time of marketers thought it could.... That should money on marketing. I'm sure it also helped its demise. have been perhaps more of an advantage for the rights holders, who were paid a lot for Oak Industries, based in Rancho Ber- more operators than it became. In some their product." nardo, Calif., is a pioneer in the scrambled cases, operators only went so far as to add Pay -per-view programing has been heav- signal business with the most successful local sports to their movie schedule, and in a ily promoted to the few remaining STV op- STV operations anywhere. The thinking to- lot of cases the local sports programs were erators. In Los Angeles this fall, for exam- day is that if Oak's ON TV cannot make it, expensive." ple, SelecTV and ON TV have been offering probably no STV operator can. Anthony Casarra, president and chief ex- their largest PPV slate ever, including sever-

Broadcasting Oct 15 1984 46 consultant who served as president of Gold- ter has conducted research suggesting that a en West Subscription Television, believes viable market exists for such a publication. video cassette recorders have rapidly Frank disclosed that Paramount is plan- emerged as the biggest threat to STV and pay ning to spend just under $200 million for cable. television production and development this "Basically, home video has come from no- year, a figure that represents a strengthening where in the last four years," he told BROAD- of its network production unit. CASTING. "I think the number of VCR homes A new comedy series pilot will be forth- within the next year or so is going to equal coming next spring from the creative team the number of pay TV homes, and actually responsible for Cheers, he said, with contin- may surpass it." ued emphasis at the studio on sitcom devel- Accessibility and convenience are the pri- opment. mary factors driving the VCR industry, he "I've always believed that comedy is the contended. "You are your own programer mainstream of television," Frank contended. with a VCR. You get your own video pro- "Whether it's out for a year or two on a graming when you want it." cycle ...I think you're going to see people Marcovsky estimated that there will be eventually marching toward comedy." In an- about 20 million VCR households by mid - ticipation of that day, Paramount has signed 1985, with another five million likely to be exclusive production agreements with sever- added when inexpensive playback -only al comedy series talents, includ- Howe successful units become widely available. ing Steve and Madeline Sunshine, Gary al pay television theatrical premieres and a Most UHF stations have simply expanded Goldberg, Les and Glen Charles, Harold Larry Holmes -Genie Coetzee boxing match their daytime formats into nighttime hours Gerwitz and Ian Praiser and David Lloyd. tentatively set for Nov. 9. Penetration rates after dropping evening STV schedules. In Paramount re- entered dramatic series pro- have ranged from about 10% to 30 %, based many cases this means additional foreign duction this fall with ABC's Call to Glory, on fees averaging around $4 per event. language, religious or syndicated program- and Frank predicts it will expand network "There's no reason to think [PPV] has pro- ing. activity in that area "up to a point. We were a vided any real significant upside for those Proving, if nothing else, that hope springs studio that didn't particularly want to get systems," Cole -Ford contends. "Many STV eternal, some observers now predict that into drama programing, because there were operators found PPV was a double -edged full -time music video outlets will take the tremendously high deficits involved and the sword .... Even if you sold a fight to 50% place of STV stations. "UHF could become after -market in syndication wasn't particu- of your subscriber base, which was deemed the FM of the future," declared Gary Smith - larly good ... [but] we decided that if that's a resounding success for a PPV event, the wick, owner of WLXI(TV) Greensboro /Win- the game that's going to be played by the idea of pre- empting the remaining 50% of ston-Salem/High Point, N.C., believed to be networks we should be in it." Exclusive se- your subscriber base posed a real problem, the first full -time, full -power music video ries production agreements with Don Simp- especially when you are limited to a single - station. Like STV before it, Smithwick sees son and Jerry Bruckheimer, Harve Bennett, channel service." Michael E. Marcovsky, a cost as the determining factor in the success Dick Berg, Leonard Goldberg and other Los Angeles -based pay and cable television of music video on UHF prominent independents have followed that decision. In off -network syndication, Frank reports Paramount video arm reaching Paramount has earned "considerably over $1 success million per episode" on advance gross sales with first -run, home video of Cheers and Family Ties in about 50 markets so far. Frank feels that Paramount's un- Television group now accounts for until later this fall. precedented syndication deal- whereby sta- half of company's revenues, with Frank foresees "no changes" in PTG's options promise to support at least two more years $500 million; comedy production eration as a result of recent senior manage- of series production if either is canceled remains 'mainstream' of division ment changes at Paramount. "As a matter of by NBC -has changed first -run for- fact we see it as sort of positive. [Paramount ever. "I don't think you will see another Paramount Television Group, formed in July Pictures Chairman Frank] Mancuso has been company come out with a product after it's 1983 to consolidate all video activities of with the company for 23 years and has been on the network for two or three years and not get Paramount Pictures Corp. , expects to gener- working in features the entire time. My stations to agree to take first -runs on it. ate "over $500 million in business" during whole group has basically been here about That's a whole change in the marketplace 1984, according to President Richard H. eight years.... We've had a very close rela- that says to the networks: You're going to Frank. The group's activities now generate tionship [with the theatrical division] be- have to think twice now on canceling shows about half of all studio revenues, up from cause of developing sequential distribution because there are going to be alternatives for 29% in 1979, the executive told BROAD- patterns and ancillary markets." stations, including affiliates.' " CASTING in an interview. First -run syndica- Even as the interview was taking place, The new approach may extend some day tion and home video have contributed sig- management changes were still occurring, nificantly to that increase, said Frank, noting as Paramount announced Oct. 5 that former that annual revenue from the latter has Universal Pictures President Ned Tanen has grown from zero to more than $100 million been named president of its Motion Picture in five years. "About five years ago a typical Group, succeeding Michael Eisner, who be- picture made 80% of its revenue from theat- came chairman of Walt Disney Productions rical release and maybe 20% from the ancil- last month. Tanen left Universal in 1982 to lary markets," Frank explained. "You're form his own production company. now looking at 45% -50% from ancillary "I don't see any major changes," Frank sales." continued, although he believes interplay The television unit is responsible for all between the divisions may increase some- studio network, syndication, home video, what. As an example, Frank said he will foreign broadcast and nontheatrical distribu- meet late this month with executives from tion activities. Simon & Schuster, the publishing subsidiary Frank estimated that Paramount Televi- of Paramount's parent company, Gulf + sion Group's revenues reached $500 million Western, to discuss the proposed launch of a during the fiscal year that ended July 31, but weekly magazine based on Paramount's En- said a final breakdown will not be available tertainment Tonight series. Simon & Shus- Frank Broadcasting Oct 15 1984 47 to pay cable series, Frank says, pointing out to pay ....The costs are not going down, will not be directly related to farming is one that Paramount already has a 15 -episode or- and the costs have got to be passed on." on satellite hardware. According to Mi- der for the drama series, Brothers, from Frank said advertisers are unwilling to pay chaels, Mike Gustafson, a home satellite in- Showtime. The studio nearly breaks even on the same cost- per-thousand rate for syndicat- dustry consultant, has agreed to review the the series and Frank is hopeful that produced fare as they do for network programing, latest dishes and receivers on the market. tion will continue long enough to enter with few exceptions. "As long as there is a Sky -Tech will broadcast The Farrn Fam- broadcast syndication. "If Showtime can- lid on the network C -P-M, the most we can ily from Telstar 301, transponder 9V, with celed I would definitely take it to stations for sell at is a little less than that." Frank claimed time leased from Meadowlands Communi- continuation of first -run production," he that Paramount is "pretty close" to network cations, Michaels said. said. Paramount is also producing 13 epi- C-P -M for Solid Gold and Entertainment sodes of the Rock of the '80's music series for Tonight. Showtime. "We're trying to stay one step In contrast to other Hollywood production ahead of the marketplace as it's changing." companies, Frank said Paramount has no Cablevision signs Beyond the previously announced Amer- plans to increase its output of mini -series $75- million deal ica Today, no additional series are expected and made -for -television motion pictures, ex- from Paramount Television Domestic Syndi- plaining that such ventures are expensive with Disney Channel cation during the coming year. Frank says and time -consuming. "We're picky about the daily series is being developed as a direct the kind of mini -series we do," he elaborat- In separate announcements last week, the response to perceived station needs, adding ed. "This year we're doing Space [12 hours broadcast and cable television units of Walt that it is "very rare" for PTDs to launch more for CBS] and The Raul Wallenberg Story Disney Productions announced major devel- than one series per year. The studio is cur- [four hours for NBC]." The studio has li- opments that could have a long -term impact rently syndicating seven -and-one -half hours censed a Winds of War sequel to ABC for an on the Disney Channel and production of of first -mn programing each week. in- house, retaining distribution rights to oth- programing for the pay cable service and Asked about station criticism of Para- er markets. ABC tentatively plans to air the over-the -air television. mount's increase in the number of national mini -series sequel in 1986. On Tuesday (Oct. 9), Cablevision Sys- spots carried within several of its first-run Frank said Paramount does not anticipate tems Corp. announced it has agreed to pay a series, Frank defended the action, predicting production of action/adventure series or seri- minimum of $75 million over the next 10 "the number of barter minutes will continue als for prime time, arguing that neither per- years to carry the Disney Channel on all its to creep up [in first-run syndication]. Sta- forms well in off - network syndication. Mag- cable systems. Under terms of the agree - tions have to recognize that if they want num, P.1., is an exception to that rule, he ment, the Long Island, N.Y. -based MSO quality programs in the first-run area, believes, and Dallas "will do well in some plans to offer the family- oriented pay service they're going to have to pay for them. And it markets but not in general across the as part of a package at a rate below average will always cost a little more than they want board." fees for other pay networks. Announcing the agreement at a New York news conference, Disney Channel President James P. Jimirro predicted the "landmark" Dishing up programing to farmers deal -believed to be the largest of its kind - would be used as a model for other Disney 'The Family Farm' will be fed over eo, each offering dish owners X -rated pay agreements with other cable MSO's. Cable - Telstar 301 to home dishes programing, were among the first to offer vision founder and general partner, Charles pay services aimed at the backyard dish F. Dolan, said the agreement gives his com- Seeking to capitalize on the growing uni- owners (BROADCASTING, August 6). (Mi- pany "blanket permission" to use the Disney verse of earth stations that are popping up on chaels calls both X -rated services "trash." Channel in any pay television package. Ca- American farms, Sky -Tech Inc., a Chicago - Refering to his own venture, he said: "It's blevision is currently the nation's 14th larg- based firm headed by a former TV anchor- about time we got some legitimate product est cable system operator, serving 541,000 man and radio talk -show host, will produce up there. ") subscribers on 11 systems in seven states. and broadcast, via C -band satellite, a weekly According to Michaels, the number of The firm has franchise awards covering one one -hour, advertiser-supported farm show to home earth stations is just now becoming million additional homes in parts of New dish -equipped farmers. The Family Farm is large enough to make his venture go. "This York City, Chicago and Philadelphia. set to make its debut Saturday (Oct. 20). is a viable, albeit limited, market," he said. Walt Disney Productions Chairman and "This is the first major advertiser-support- "Those dishes are not going to drop out of Chief Executive Officer Michael D. Eisner, ed programing effort to be mounted on satel- sight overnight." in his first appearance before the press since lite," said Sky -Tech President Seth Mi- Based on his own survey, Michaels esti- joining Disney last month, said the company chaels. "It's a real crap shoot." He said other mated that between 750,000 and 800,000 and its stockholders are committed to the programing producers -"the big boys" -are home dishes will be in place by the end of Disney Channel, which has about 1.3 mil- keeping an eye on his venture to see whether the year. But, more important to Sky -Tech lion subscribers on some 1,800 cable sys- the owners of backyard dishes alone can and its advertisers, between 20% and 25% of tems serving 17 million homes. There had support advertiser -supported programing. the dishes are on farms and 71% of them are been speculation that Disney might be con- So sure is Michaels that they can support in rural areas, he said. sidering discontinuing the pay channel, it that he is prepared to pour more than The Farm Family is not unusual for its which has yet to break even in more than 18 $200,000 of his own money into producing genre. According to Michaels, it will con- months of operation. the series. He said he has tentative commit- tain a mixture of agricultural news and com- In an unrelated development, Walt Disney ments from advertisers of agricultural pro- modities reports, weather and features, all Pictures President Richard L. Berger, re- ducts, but will not begin airing spots until geared to farmers. The entire show will be sponsible for the studio's motion picture and next January. He wouldn't say what the spots prerecorded. Highlights of the premiere will television production units, resigned his po- would cost, but said they would be consider- include a review of the movie, "Country," sition effective Oct. 5. Paramount Pictures ably cheaper than those typically available and a visit by Archie Lieberman to Scales Corp. Production President Jeffrey Katzen- on a local broadcast station's farm show. Mound, Ill., and the Hammer family farm, berg has been appointed president of Dis- People have been installing earth stations which was the subject of a book by Lieber- ney's motion picture and television divi- over the last five years or so to pick up the man. sions, effective Feb. 1, 1985. Before wealth of programing that is routinely trans- Some of the programing each week will departing, Berger confirmed that the studio's mitted to broadcast stations and cable sys- come from agricultural colleges. The Uni- new management team has signed directors tems via C -band satellites. The introduction versity of Illinois -Veterinarian Extension, Paul Mazursky and John Avildsen to produce of programing intended for them is a rela- for instance, will contribute a series on ani- motion pictures for Disney, signaling a shift tively new phenomenon. National Entertain- mal care. away from the family -oriented movies that ment Satellite Network and Space Age Vid- The only regular feature of the show that have characterized the studio's production

Broadcasting Oct 15 1984 48 output since its founding. The Disney televi- "I don't want that to happen again. The programing than they did several years ago. sion division is reportedly developing new best way to insure that it won't is through He pointed out the FCC is enforcing the obli- motion-pictures- for-television and series for competition. Some may think competition is gation of television stations to provide such the three broadcast networks after a two -year too important to leave to the marketplace. programing, although no quotas are estab- absence. Well, I don't agree." lished. Meanwhile, the widow and one daughter Fowler defended the commission's pro- Fowler defended the FCC's affirmative of Walt Disney, founder of the studio, have posed liberalization of station ownership action guidelines, terming them "a very ef- hired an investment banker and agreed to rules -raising the limit from seven AM, fective program" although it may be unfair jointly consider "alternative means" of hav- seven FM and seven television stations to 12 to some smaller broadcasters. "I wouldn't ing their interests "more effectively" repre- of each-and insisted the objective "was not say I'm totally satisfied, but I do think it is sented in company operations. Lillian B. and never will be" to favor any particular working." Disney and her daughter, Sharon Disney group of broadcasters. Lund, disclosed in a Securities and Ex- "In particular, our decision was not pro- change Commission filing last week that network," he said. "It was not antinetwork. Horowitz forms they have retained Dillon Read & Co. as It was pro- consumer. We concluded that the new production their financial adviser in the hope of acquir- rules we came up with [now under reconsi- ing more influence "in the establishment of deration in their applications to television] services firm the policies and direction" of the studio. were an appropriate next step in allowing They control 3.8% and 1.8%, respectively, new ventures to form in broadcast program- Former Polygram Television president and of Disney's outstanding shares. ing." chief operating officer, Norman Horowitz, Conceding that "perhaps we at the FCC has formed The Norman Horowitz Co., a have been a bit guilty of cheerleading for Los Angeles -based intermediary between new technology," the chairman disclaimed independent producers, financiers and var- Hollywood creative any promise of success for low-power televi- ious program markets. hears from sion, multichannel multipoint distribution As the firm's president and chief execu- community service and direct broadcast satellites. "But I tive officer, Horowitz hopes to provide U.S. regulatory nemesis am committed to preventing them from be- distribution and production services for in- ing stillborn. We at the FCC have an obliga- ternational clients, particularly those in Eu- FCC chairman tells HRTS tion to allow people to 'do their thing,' so rope, Australia and Canada. He has recently they will benefit from long as it interferes with no one else. That's traveled to all three areas to line up an over- his deregulatory policies why we have authorized new technologies. seas buying consortium "that would take the More choice; that answers the question role of the network or independent produc- FCC Chairman Mark Fowler, joking that he we've always asked: What is best for the tion/distribution company in putting up a had placed his own life in peril, assured American people ?" guarantee of funds to the independent pro- members of Hollywood's creative communi- During a brief question-and -answer ses- ducer and deliver that amount without ex- ty last Wednesday (Oct. 10) that they will be sion following his prepared remarks, Fowler tracting any distribution fees." among the beneficiaries of his deregulatory said the FCC is not likely to take any action Horowitz told BROADCASTING he plans to policies. In his maiden speech to members on its financial interest and syndication rules build upon his previous associations with of the Hollywood Radio & Television Soci- in the near future. "This, frankly, can wait television producers and financiers for de- ety, Fowler insisted that "America in gener- for some time," he said, citing a more press- velopment of broadcast, cable and home al, and this community in particular, will be ing agenda in telephone regulation. video product. His company will be active in better off by government getting out of the Responding to a question from Paramount the licensing of foreign programing in the way of the entrepreneur and keeping its Television Group President Richard Frank, U.S. and vice versa, using alternate financ- sticky fingers far from the ink well of the Fowler restated his conviction that the televi- ing and profit participation agreements. creative community." sion industry "is a competitive market both "I want to make innovative deals to han- In introducing Fowler, HRTS President in terms of program production and acquisi- dle the distribution of programing by inde- Brandon Tartikoff (who is also president of tion," justifying liberalization of the finan- pendents," Horowitz explained. "What I ul- NBC Entertainment) noted that the commis- cial interest and syndication rules as well as timately want to do is be in the program sion, under Fowler's leadership, has been at the so- called 7 -7 -7 rule. Fowler told another packaging and co- production business. odds with the creative community on many questioner he is convinced network domi- There is no single business in television right issues, particularly those involving network nance would "not in any way significantly now; home video, pay, syndication, theatri- participation in program production, syndi- increase" as a result of expanding ownership cal and broadcast are all linked." The cation and station ownership. limits to 12 television outlets. "The reason is planned consortium will not co- produce Last Tuesday, the Caucus for Producers, really simple. The dominance comes from product of its own initially, he added, be- Writers and Directors, a trade group repre- the networks, 200 -some affiliates that they cause of the difficulty of selling foreign senting about 160 key industry figures, feed programing to. When the networks buy product in the U.S. market alone. called for Fowler's resignation, charging that one of their affiliates, it doesn't increase the "The American industry cannot continue "his continued efforts to increase the domi- dominance one bit, in that sense ....The to support the level of only -American pro- nant position of the three networks" demon- reasoning is that if we let other players get graming and only -American production that strate a lack of objectivity (see page 65). bigger, they will then be in the position for it has had the luxury of affording all of these The chairman, speaking before a lun- the first time to challenge the networks," years. I think you're going to see more [for- cheon audience at the Beverly Wilshire hotel said Fowler. "A fourth and fifth network eign] co-productions. Where 10 years ago it in Beverly Hills, Calif., insisted that recent might follow." He conceded, however, that was unthinkable. it is now not only think- FCC actions "will surely benefit the writers, "competition is messy and it causes some able, but being done by those looking for a actors, producers and craft guilds that are so confusion." piece of the broadcast, pay and cassette mar- much a part of this community." Specifical- The chairman acknowledged that he has kets." ly, Fowler suggested his policies have ex- spent a lot of time "struggling" with the issue Before joining Polygram in 1980, Horo- panded the programing marketplace, proof children's television programing, adding witz spent 10 years as president of world- tected First Amendment guarantees and that the current situation "is not perfect and wide distribution for Columbia Pictures enabled newcomers to enter various elec- we have a long way to go." Nevertheless, he Television and was director of international tronic media. sees "the marketplace moving to meet a lot sales for CBS Enterprises from 1968 to "Before I became chairman, the commis- of children's needs.... For example, in ca- 1970. He settled his five -year contract with sion was cautious -in my opinion, too cau- ble there are several new children's channels Polygram last July, after the television unit tious -about any new technology," Fowler and they're doing a pretty good time." He was shut down in 1983. "In essence, great contended. "Rules and regulations ham- claimed that in absolute number of hours, aspirations [at Polygram] were dulled by fi- pered development. broadcasters are providing more children's nancial limitations," Horowitz said.

Broadcasting Oct 15 1984 49

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BLAIR RADIO NM Performance is the Tradition. CBS takes week two; baseball pushes ABC into second CBS won the second week of the 1984 -85 prime time season with a Highlights of the week, night by night: higher rating (and by a wider margin) over the competition than it won CBS on Monday stayed ahead in every time period of the evening, the first week. With six of the top 10 shows and none in the bottom 10, beginning with the season premiere of Scarecrow and Mrs. King CBS led in the Nielsen national ratings for the week ended Oct. 7, (17.6/28, 20th) and continuing with a special TV movie, "Passions" scoring an 18.5 rating and 30 share, compared to a 16.0/26 for ABC (22.4/34, third). ABC was in third place with Call To Glory (13.5/21) and a 15.9/26 for NBC. and Monday Night Football, which averaged a 14.9/25 and trailed a NBC dropped one -tenth of a rating point below its average for pre - Johnny Carson special on NBC opposite it (19.3/30, 16th). miere week (Sept. 24 -30), while ABC increased 1.5 rating points and On Tuesday night, neither ABC nor CBS was close to NBC, which CBS rose two full rating points. achieved an even higher rating and share over its performance a week Five out of seven nights on ABC were pre -empted by baseball earlier. NBC averaged a 19.7/32 for the night based on its regular playoffs and the presidential debate pre -empted much of Sunday lineup of A Team, Riptide and Remington Steele. CBS stayed in third night on it and the other networks, leaving Monday as the only night place throughout the night, with the third episode of the new series, ABC carried its regular schedule. None of the playoff games made it E /R, averaging a 12.9/20, up two rating points over its second outing into the top -10 ranked shows, but two placed in the top 20: Game four on Sept. 25. of the National League on Saturday (Oct. 6), between the San Diego CBS won Wednesday night, a traditional ABC stronghold, as ABC Padres and Chicago Cubs, tied for 12th place, with an average carried the second game of the American League championship se- 19.5/35, and game two of the American League on Wednesday (Oct. ries. The premieres of Charles in Charge and Dreams, in the 8 to 9 3), between the Detroit Tigers and Kansas City Royals, ranked 19th, p.m. block, earned a 16.2/27 and 16.5/25, respectively, but still were with a 17.8/29 average. not enough to overtake the new Michael Landon series, Highway to According to ABC researchers, the five prime time games averaged Heaven, on NBC, which averaged an 18.1/29. And although NBC a 17.4/29, one rating point and two share points above the playoff maintained a 25 share average through the evening, CBS overtook average of 16.4/27 on NBC last year. That represented an increase of both it and ABC with its Wednesday Night Movie, "He's Not Your Son," over a million TV households per average minute. which averaged a 23.2/36. During the week reports began to Surface in the press that ABCs CBS again won Thursday, although its Magnum, P.1. in the first Call to Glory, a serial drama about án airforce pilot and his family set in hour lost to The Bill Cosby Show and Family Ties on NBC for the the early 1960's, was headed for a crash landing due to poor ratings. second consecutive week. According to NBC researchers, Family Call to Glory premiered with a 24.8/44 on Aug. 13, the day after the Ties, which averaged a 21/32, tied its best performance, and Cheers, Olympics ended, and obviously benefitted from extraordinary promo- although second in its time period, achieved its second -highest rating tion given it during ABCs coverage of the games -it was the highest ever -19.5/29. Still, CBS steadily built an audience throughout the rated program of that week. However, over its subsequent seven epi- evening, averaging a 33/34 share in the 8 to 10 p.m. block with Simon sodes, the show has steadily declined in the weekly ratings. Last week & Simon and Knots Landing. it was tied for 43d place with an average 13.5/21. Its average to date is CBS's action and heavy drama lineup on Friday gave it the evening 15.5/27 (14/24 excluding its inflated premiere). ABC executives re- with an average 20.8/32.6, based on its regular schedule of Dukes of peated that serial dramas take a long time to achieve a large and loyal Hazzard, Dallas and Falcon Crest. NBC stayed in third throughout the following, and said they had no immediate plans for pulling the show. night, with its new action/adventure block between 8 and 10 p.m. CBS won Monday, Wednesday, Thursday, Friday and Sunday nights. (Hunter and Miami Vice) losing out to the third game of the American ABC won Saturday, and NBC, as usual, Tuesday. And although ABC League championship on ABC. edged NBC by only one -tenth of a rating point, it came in second on Game four of the National League championship on Saturday four nights -Tuesday, Wednesday, Friday and Sunday. The combined gave ABC its only nightly win of the week, a night it usually wins network rating/share for the week was 50.4/82, compared to 51.3/83 in anyway with its regular series. CBS and NBC tied for the evening with a the comparable week a year ago. HUT levels slipped to 61.9 from 62 13.4/24. And although NBC appeared to have the advantage over last year. CBS between 8 and 10 p.m. by a couple of share points, it dropped six It was a bad week for new prime time series. Except for NBC's Bill rating points in the final hour as Hot Pursuit fell behind CBS's new Cosby Show (Thursday, 8 p.m.), which achieved a 21.9/36 and ranked series, Cover Up. fifth, new series were nearly twice as prevalent in the bottom half of the Although most of Sunday evening was pre -empted on all three rankings as in the top half. New series Cover Up (CBS), Miami Vice networks by the presidential debate -which carried no commercials (NBC), EIR (CBS), Hunter (NBC) and Hot Pursuit (NBC) ranked, and was not included in Nielsen's weekly ratings-it was still a win for respectively, 40th, 41st, 48th, 54th and 58th. NBC's Silver Spoons, CBS, with 60 Minutes and Murder, She Wrote helping to deriver more which averaged a 10.3/17, was the lowest- ranked series of the week. than a 10- share -point lead over the competition.

Rank Show Network Rating/Share Rank Show Network Rating /Share Rank Show Network Rating/Share

1. Dallas CBS 24.7/41 1-1111 Street Blues NBC 17.4/28 43. Mike Hammer CBS 13.7/24 2. He's Not Your Son CBS 23.2/36 Night Court NBC 17.4/26 44. St. Elsewhere NBC 13.7/22 3. Passions CBS 22.4/34 National League -Thursday ABC 17.0/27 46. '84 Vote -debate analysis ABC 13.5/23 4. Simon 8 Simon CBS 22.0/33 American League -Tuesday ABC 16.9/28 46. Cell to Glory ABC 13.5/21 5. Bill Cosby Show NBC 21.9/36 Facts of' Life NBC 16.7/25 47. American League -Tuesday ABC 13.4/24 e. A ham NBC 21.8/35 Dreams CBS 18.5/25 48. E/R CBS 12.9/20 7. National League -Sunday ABC 21.5/38 Campaign '84- debate anaiysisCBS 16.4/28 49. Decision '84-debate analysis NBC 12.6/22 8. Knots landing CBS 21.1/34 Charles in Charge CBS 16.2/27 50. Airwolf CBS 12.3/22 9. lämlly Ties NBC 21.0/32 Dukes of Hazzard CBS 15.9/29 51. AfterMASH CBS 12.0/19 lo. Murder, She Wrote CBS 20.3/31 Glmme A Break NBC 15.8/28 sa Ripley's Believe It Or Not ABC 11.720 11. Falcon Crest CBS 20.0/35 Knight Rider NBC 15.824 53. Hollywood Screen Tests NBC 11.4/21 12. Riptide NBC 19.7/31 It's Your Move NBC 15.5/23 54. Hunter NBC 11.4/19 13. National League -Saturday ABC 19.5/35 American League -Friday ABC 152/26 55. American League-WednesdayABC 11.320 14. Cheers NBC 19.5/29 Obsessive Love CBS 15.2/25 58. American League -Friday ABC 11.2/22 15. Magnum, P.I. CBS 19.4/31 Bengalis vs. Steelers- football ABC 14.925 57. National League -Saturday ABC 11222 18. Johnny Carson Anniversary NBC 19.3/30 TV Bloopers & Practical JokesNBC 14.7/23 58. Hot Pursuit NBC 10.6/19 17. 80 Minutes CBS 19.1/32 Partners in Crime NBC 14.6/25 59. National League- Thursday ABC 10.5/19 18. Highway to Heaven NBC 18.1/29 Diffrent Strokes NBC 14.4/26 60. Silver Spoons NBC 10.3/17 19. American League- WednesdayABC 17.8/29 Cover -Up CBS 14.328 61. NFL Fbotball -game NBC 9.0/18 20. Scarecrow & Mrs. King CBS 17.6/28 Miami Vice NBC 14.024 82. NFL 1 otball -poet NBC 8.1/15 21. Remington Steele NBC 17.580 Hardcastle & McCormick ABC 13.921 "indicates premiere episode

Broadcasting Oct 15 1984 52 PICTURE THIS.

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INTEL As recognized pioneers and specialists in international technology underwriters space and telecommunications insurance, we Suite 6300 2000 Pennsylvania Avenue N.W. offer Satellite and Telecommunications Washington, D.C. 20006 Service Interruption Insurance. (202) 861 -0850 Telex: 904 247 Insurance Leaders in a New Age In the marketplace this fall in European locations, including of... , a half-hour pilot dealing with how pro- London, Paris, Venice and other cities jects and people are developed in the enter- LBS Communications, New York, will syndi- served by the famous train. NBC retains tainment world, to be produced by Bob Gir- cate a half -hour animated series, M.A.S.K., broadcast rights for the U.S. Yorkshire has aldi Productions and co- produced with starting in the fall of 1985. A budget of $12 British rights and is a partner with producer Lexington Broadcast Services, which will be million been for 65 episodes, with has set Frank von Zerneck for international rights. responsible for sales and distribution; a half- DIC Audiovision handling the production Yorkshire has completed co- productions for hour pilot based on Dr. Robert Haas's book, assignment. LBS says 50% of the country an ad hoc network set up by Metromedia, "Eat to Win," being produced by Dave Bell has been cleared for the action -adventure Home Box Office and Showtime. Several Associates and underwritten by an uniden- series, which pits a "good" organization new pay cable deals are also in the works. tified client of Backer & Spielvogel, and an against an "evil" one. The series is offered as yet untitled series of half -hour specials to on a barter basis. Soap special be produced by Alan Landsburg Produc- LBS's Inspector Gadget, a half -hour ani- tions with backing by "a client of a major mated television series which began in syn- The first national presentation of awards U.S. advertising agency" who, Chelsea said, dication during the 1983 -84 season, is now honoring television's prime time and day- for competitive reasons does not wish to be starting its second year of production. DIC time continuing dramas and their stars will identified now. Audiovisions is also producing this series be syndicated for broadcast between Oct. and has a $4- million commitment for new 18 and Dec. 31. Titled The Soap Opera programs. Initial production of the series Awards, the two -hour special will be pro- SRA for TIO covered 65 half- hours. The show airs on a duced by On The Air in association with strip basis, consisting of an original show- The Television Information Office reports Marty Passeta, Soap Opera Digest magazine that the Station Representatives Associ- ing and three repeats. The new programs and RKO will Television. The program be ation has become a contributing sponsor of will begin in September 1985. The lineup of by On distributed The Air on a cash -plus TIO. The amount of money stations includes wrisw -TV New York, WFLD- contributed by basis. SRA was not TIO been TV Chicago, KCOP -TV Los Angeles and wcAY- disclosed. has sup- New from ported of TV Nashville. Chelsea by the National Association Broad- Four new advertiser- supported television casters, television networks and commer- projects have been cial and public television stations. Co- produced `Romance' announced by Chelsea Communications, New York, formed last Britain's Yorkshire Television Ltd. and spring by Jeffrey Lawenda and Michael Yu- Viacom restructuring Moonlight Productions are partners in the din to work with advertisers and agencies, production of a two -hour, made- for -televi- producers and the media in developing, In a restructuring move, Viacom Interna- sion motion picture, Romance on the Orient packaging and marketing TV programing. tional has folded its subsidiary, Viacom Express, for broadcast on NBC -TV during Nabisco, through Ohlmeyer Advertising, World Wide Ltd., into the parent company's next February's ratings sweeps period. The is underwriting Famous Faces, a series of Entertainment Group, which oversees Via - international co- venture, the first for a one -minute programs for children to be pro- com's domestic entertainment operations, broadcast network by the Leeds, England - duced by Scholastic Productions and David including Viacom Productions, Viacom En- based company, is described as "a logical Wohlstadter and shown on cable within the terprises (the syndication arm), the com- step" for the firm by Mark Kaner, director of USA Network's Cartoon Express and Calli- pany's 50% interest in Showtime/The Movie co- production and development for York- ope segments. Channel Inc. and its one -third interest in shire in the U.S. The other projects, all aimed at syndica- Lifetime. As part of the restructuring, Via- Romance on the Orient Express will be shot tion in broadcast television, are The Making corn World Wide Ltd., formed initially to handle the company's interests in new technologies (such as cable, videotex and DBS) outside the U.S. will now be responsible for all of Viacom's foreign activities, including the syndication, program production and program development. Willard Block, continues as president of Viacom World Wide, will report to Bud Getzler, president of the parent company's Entertainment Group. Viacom Enterprises has landed the worldwide distribution rights to "The Gambler III," the third feature film in the trilogy star- ring Kenny Rogers. The latest movie will be a four -hour, two -part presentation scheduled to be carried initially on CBS -TV. Via- com is now selling the film to TV stations and they will be able to telecast it after CBS - TV's second showing, no later than October 1989. Rights were acquired by Viacom from Gambler Sequel Productions, owned princi- Under construction. Taft Broadcasting's wcix -ry has begun construction of its $6- million pally by Rogers. Viacom said the earlier communications center, to house offices and broadcast facilities of the Miami independent. movies in the series, "Kenny Rogers as the The center is expected to be completed in July 1985. Shown above at groundbreaking Gambler" and "Kenny Rogers as the Gam- ceremonies are (l -r): Harvey Cohen, vice president and general manager of wcix -Tv, Raul bler, The Adventure Continues," which Martinez, mayor of Hialeah, Fla.; Ro Grignon, Taft Broadcasting executive vice president, were telecast in 1980 and 1983, were among television, and Dudley Taft, president of Taft Broadcasting. "the most highly watched movies of the week in the history of network television."

Broadcasting Oct 15 1984 54 .984 Champion- Tuck Awards

Jul The Champion-Tuck Awards are given to Elie Abel Peter Bird Martin for re- Harry and Norman Chandler Editor -in -Chief media professionals outstanding Professor of Communication South -North News Service porting that improves the public's under- Stanford University standing of business and economic issues. Robert C. Maynard Elizabeth E. Bailey President, Publisher & Editor Dean, Graduate School of Oakland Tiibune Formerly called the Champion Media Industrial Administration Awards for Economic Understanding, the Ancil H. Payne Carnegie-Mellon University President program embraces five areas: newspapers; Co. magazines; local or syndicated columnists James K. Batten King Broadcasting President Jane Bryant Quinn (including news and wire services); tele- Knight- Ridder Newspapers, Inc. Financial Columnist vision; and radio. Entries may include Edward R. Cony Newsweek documentaries, multi -part series, regularly Vice /News President Richard S. Salant scheduled broadcasts, investigative report- The Wall Street journal Former President ing, short articles, and special programs. Victor Gotbaum CBS Director Executive S. William Scott A total of $105,000 in cash prizes will be District Council 37 Executive Vice President awarded. All entries must be accompanied American Federation of State, Group W Television by an official entry form and should be County & Municipal Employees Westinghouse postmarked no later than January 15, 1985. James E. Hoge, Jr. Broadcasting and Cable, Inc. Winners will be announced in May. Chairman and Publisher Joseph Shoquist Daily News Managing Editor The Champion -Tack Awards, now in its Norman E. Isaacs The Milwaukee Journal eighth year, is administered by The Amos Editor /Educator Leon H. Sullivan Tack School of Business Administration, JA Livingston Minister Dartmouth College, and sponsored by Economics Columnist Zion Baptist Church Champion International Corporation. The Philadelphia Inquirer Philadelphia Ray Marshall Bernard Rapoport Professor of Economics and Public Affairs Lyndon B. Johnson School of Public Affairs University of Texas at Austin

Please send me more information.

Name

Ms. Jan Brigham Bent, Director Organization Champion -Tuck Awards The Amos 'Rick School of Business Administration Street Dartmouth College 03755 Hanover, New Hampshire City State Zip (603) 643 -55% ii New GRAO

v-1 gON ineland 11IvIII . OM aher ar, dgeton ,.,. IMES BETTER IN PHILADELPHIA! MASH AND WTAF ARE THE BIG WINNERS AT 6:30 AND 1:00! "It's easy to plan a "When I see how MASH winning strategy. Simply has become more popular get MASH on your side over the years, I know and the battle is as good why stations everywhere as over: Want it:' RANDY SMITH, GREG MILLER, V.I'., GENERAL MANAGER, PROGRAM MANAGER. WTAF-TV WTAF -TV

The casualty reports have arrived from the City of Brotherly Love, and the victory belongs to MASH! And so do all the best numbers: a 17 share at both 6:30 and 7:00! In more than 50% of its markets, MASH is Number One in its time slot! And it doesn't get better than that! Enlist in MASH today! M *A*$ *11 The biggest winner, of all time. kVÿ OX TELEVISION 1 ,aw & Requ1ation2

time the report and order are adopted, or the Broadcasters vs. cable on must -carry first subcarrier operation is begun by a station carried on a system, whichever is later. In FCC comments, stations and system that in all other cases cable subscribers will CBS contended that, "as a general rule," operators differ over mandatory have access to the same complete local tele- cable systems wouldn't have to commit carriage of stereo sound, subcarriers vision signals that are available to the gener- "substantial resources" to retransmit multi- al public," INTV said. channel sound signals. It noted that cable Whether the FCC should require cable sys- Also giving the middle ground proposal system equipment manufacturers have al- tems to carry TV stereo and other program - their support were ABC, the CBS Television ready begun redesigning converters and de- related aural subcarrier offerings on must - Network Affiliates Association, Bonneville signing modifications of existing cable con- carry signals was the commission's question International Corp., Tribune Broadcasting verters to pass the full broadcast signal of last week. Co., Gannett Co., Lee Enterprises Inc., the without degradation. CBS further contended In comments at the FCC, broadcasters American Foundation for the Blind Inc. and that NCTA and the Electronic Industries As- said yes, with many endorsing the so-called a group of TV licensees- including Forward sociation are "well along" in establishing a "middle ground" proposal being offered by Communications Corp., Guaranty Broad- multipin connector and a premium service the National Association of Broadcasters casting Corp., and WKRG -TV Inc. 'black box' adapter for use on cable -ready and the Association of Maximum Service NBC supported the proposal with one ca- television receivers that would eliminate the Telecasters. veat: "If a cable system provides stereo or need for converters. "It is anticipated that Cable operators were of a different view, second language audio on any of its chan- this modification will not only resolve the with "may carry," not "must carry," their nels, including the use of vacant FM chan- problem of potential degradation of multi- preferred motto. nels, it should not be permitted to strip the channel sound signals, but also resolve any Cable operators also were tossing around TV multichannel sound transmissions from other related problems, such as those associ- some hefty estimates of must -carry's poten- must -carry signals, regardless of any other ated with scrambled signals of premium ca- tial financial impact. The National Cable technical consideration," NBC said. ble programing," CBS said. "Once the stan- Television Association, for example, said The ABC Television Affiliates Associ- dardized connector and adapter are placed that a must -carry requirement could cost the ation said the costs of modifying or buying into general use by equipment manufactur- cable industry anywhere from $669 million new headend equipment for multichannel ers and cable operators, all multichannel to $709 million. American Television and sound, estimated at $500 to $1,000 per sound problems associated with converters Communications Corp. said its own costs channel, were "insignificant." But it sug- will be eliminated. CBS anticipates that the could run to $170 million. gested giving cable operators 18 months standardized connector could be generally But many broadcasters disputed those as- from the time their first must-carry stations available within the next year and that the sessments; still others responded with the begin multichannel transmission to modify adapter will be generally available within the NAB and AMST's "middle ground." their systems. The affiliates also said "it next two years." Under the "middle ground" proposal, a would seem reasonable to require cable sys- Zenith Electronics Corp. opposed must - cable operator would be permitted to strip tems to furnish multichannel sound convert- carry. "Zenith sees no need or justification multichannel sound on nonmust -carry, and ers to subscribers on a phased -in basis upon for requiring cable operators to carry MTS multichannel or second audio programing request of the subscriber." program signals to all subscribers when most sound on must -carry signals when those sig- Fisher Broadcasting Inc. said the FCC of them are incapable of utilizing such signals are not "integrally related" to the regu- should not give cable operators an unlimited nals," Zenith said. "Zenith believes that the lar programing. Cable operators also would exemption. Fisher, too, recommended an public interest will be much better served by be permitted to strip must -carry signals if 18 -month "grace period," running from the natural responses of the free enterprise sys- they certified to the FCC that carriage would cause material interference or degradation that could be cured only by "significant" International independence. The U.S. has moved toward a declaration of independence - capital expenditures. In addition, cable sys- for itself and others-regarding international telecommunications policy. The State Depart- tems could get an exemption by pleading ment figure who has a key role in developing such policy told a communications seminar in equipment incompatibility if using equip- Montego Bay, Jamaica, that `sovereign nations" should make decisions regarding their ment purchased before last March 29. telecommunications industries. Those decisions, said Ambassador Diana Lady Dougan, In their joint comments this time, NAB State's coordinator for international communication and information policy, "should not be and AMST suggested defining "significant" delegated to, or worse, expropriated by, international organizations " -an apparent reference capital expenditures as $1,000 per must -car- to the International Telecommunications Satellite Organization. ry channel. They added, however, that if Dougan, who was addressing a communications seminar for 16 English- speaking coun- broadcasters were willing to pick up the tries of the Caribbean, in Montego Bay, Jamaica, said the U.S. Is proud of its instrumental costs exceeding that $1,000, cable operators role" in creating Intelsat and is "firmly committed to protecting" its economic and technical should not get the exemption. They also viability But Dougan was speaking against a backdrop of controversy regarding the growing asked that cable operators that qualify for interest of entrepreneurs in the U.S. and elsewhere in operating separate international satel- waivers but wish to provide stereo sound or lite systems. Intelsat has not expressed opposition to dozens of U.S. applications for systems second language transmission by some other that would provide transborder service. But Intelsat, in resolutions and in letters its members mechanism be required to give "at least have sent to the U.S. government, has gone on record in opposition to U.S. proposals for equal treatment" to local must-carry signals trans -ocean service. that they give to their own. Dougan said the coordination of separate systems with Intelsat that is required under The Association of Independent Televi- international agreements "should be designed to promote efficiency, not obstruct new en- sion Stations gave the proposal its support. trants to the field." She said the process is "becoming costly and time -consuming." She then "INTV believes that the middle ground pro- expressed the view that decisions regarding the regulation of a country's telecommunica- posal represents a reasonable accommoda- tions industry is a matter for "sovereign nations" -and made clear she was not speaking only tion to cable systems which, as a practical of the U.S.: "We will not impose our own preferences on others, but believe that opportunities matter, cannot carry MTS [multichannel are at hand that should be easily accessible to you if and when you care to use them." television sound] services, while assuring

Broadcasting Oct 15 1984 58 «'

STARTING IN JANUARI FROM NEW YORI Even after 17 years, Donahue continues to venture into new frontiers. This time, it's outer space. Every day via satellite, Donahue will broadcast from WNBC channel in New York. You can pick up each show live or for same -day telecast. The show that thrives on issues of the moment has now added an eves ONAHUE BROADCASTS IVE VIA SATELLITE treater excitement. Your audience can feel the spontaneity. The emotions, he debate, the discoveries - Donahue is fresher and livelier than ever before. It is this kind of growth that has earned Donahue, on its 17th anniversary, over seven million viewers a day. And starting January, Donahue roves once again, the sky is not the limit. DO UE

aDo

vdfYIULTIfY1EDIR "

. Ef1TERTAIf1fYlEf1T Now Nu,i h tiu,rL 11nn, W ab.l 11 Ib!u! tern to marketplace needs and demands than by imposition of must -carry regulations." Caveat emptor. Entrepreneurs in the U.S. and elsewhere with ambitions to establish interna- Dolby Laboratories Inc. also was op- tional telecommunications systems have been advised to think carefully before investing posed. "Given the current state of technol- large amounts of money in such enterprises. Andrea Caruso, secretary general of Eutelsat, a ogy and developing nature of this new ser- European telecommunications satellite organization, said in a speech that the business is vice, it would be contrary to the best interest "risky" and the environment "hostile." But one thing can be guaranteed "to the supporters of of the broadcasters, the cable operator and competition," he added. If private initiatives materialize, there will be losers -and they will the subscribing public to prematurely force most certainly not be the PTTadministrations [the entities that run European communications cable systems to deliver a signal in the MTS systems]" or parties making up the existing international and regional systems -Intelsat, format," Dolby said. Inmarsat, Eutelsat and Arabsat. Cox Communications Inc. proposed what Caruso, who was speaking at Intelevent '84, at Cannes, France, took a decidedly hostile it described as a "balanced approach" to the approach to deregulation in public telecommunications-indeed, his speech was entitled situation. Under the Cox proposal, a cable "Deregulation and Disorder in Satellite Communications." He said permitting "privatization" system would not be required to carry proof telecommunications, particularly in Europe, would mean "encouraging fierce competition gram- related sound if it doesn't have the in 'creaming off' of traffic, with a consequent gradual abandoning of interest in the prime, i.e., necessary equipment. Also under Cox's pro- social, mission of public telecommunications services." And he said those in government posal, a system undertaking a rebuild would considering deregulation of international telecommunications should "be careful" before be permitted to continue using its old equip- permitting "the disruption" of Intelsat, Inmarsat and Eutelsat, which are relatively recent ment, even if that can't carry the program - products of the governments that are their members. "They are among the very few interna- related aural offerings; no must -carry obliga- tional, intergovernmental ventures which work to everybody's satisfaction," he said. "You tion would be imposed upon a system carry with you the pride of their success; do not change your attitude just for the sake of receiving equipment through intra- company deregulating." transfer from a co -owned cable system. But a must -carry requirement would be imposed and language programing during some mini- mission means. It further said TV sets capa upon a cable system when the system ac- mum percentage of its broadcast day -for ble of receiving multichannel sound should quires new equipment that could make that carriage. be required to have two audio input termi- carriage possible, as long as equipment com- The Jerrold Division of General Instru- nals. "These two audio input terminals patible with carriage is "reasonably avail- ment Corp. urged the commission to delay should have a standard specification, includ- able." In addition, if a cable operator carried the implementation of a must -carry rule until ing: type of terminal, impedance level and a the TV stereo and second language services market demand can justify the economic required audio voltage range," Jerrold said. of nonmust -carry programing (either distant burden placed on operators incorporating the "These specifications should be determined signal or nonbroadcast), then the cable oper- necessary equipment modifications or re- by the television set manufacturing indus- ator should provide must -carry protection placements. Jerrold urged the adoption of a try." for local broadcasters' TV stereo and second single standard for multichannel sound so Group W said consideration of specific language services, Cox said. At the same TV set and cable converter manufacturers subcarrier must -carry rules was premature. time, the must -carry should apply only to can develop compatible product lines. It said "Sufficient data has not been accumulated to local broadcasters, and the broadcaster the FCC should allow for demodulation of allow conclusions to be drawn on the techni- should be required to make some minimal audio signals at the cable headend so the cal questions of how best to broadcast a ste- threshold showing-for example, by dem- multichannel service may be carried to the reo signal or the manner in which cable sys- onstrating that it provides TV stereo or sec- subscriber by normal and/or alternate trans- tems may best carry a stereo signal, much less on the question of whether there will prove to be a regulatory need for specific must-carry regulations," Group W said. "In Answer: the uncertain atmosphere which exists at this time, the adoption of specific subcarrier must-carry regulations is not in the public WEATHER, interest and would not serve the broadcast station or the cable system." CHEMICALS, American Cablesystems Corp., Century Communications Corp., Perry Cable Corp., EROSION, TRAFFIC, AGE, Rogers Cablesystems Inc., United Artists CONSTRUCTION DEFECTS .. . Cablesystems Corp. and United Cable Tele- vision Corp. also were opposed to must -car- & ry, even when subscribers want, or have the ESPECIALLY AGE WEATHER. facilities, to receive the service. "In the final analysis, the commission must recognize that it is the cable subscriber that will ultimately pay the price for cable retransmission of stereo sound and SAP, and it is the individual cable operator who can best make the marketplace decisions as to when and at what price subscribers are willing to pay to receive such programing," they said. Said Viacom International: "The costs to the industry of complying with MTS could be enormous, and would far outweigh any For the question see Trucks. The driving force benefits that might accrue to broadcasters and television viewers as a result of such 20. behind American business. page regulations. Compliance with MTS must - And whenever you have carry rules at this time would require cable questions about the Amer- operators to discard or modify much of their ican trucking industry, equipment at a cost of hundreds of millions call (703) 838 -1966. FOUNDATION of dollars." Tele- Communications Inc. said it had re- viewed The American Trucking Associations Foundation, Inc.. 2200 Mill Road. Alexandria, Virginia 22314 all currently proposed techniques for transmitting TV stereo with TV signals and

Broadcasting Oct 15 1984 62 Good Company's Good Demos

Soon the young women in your 3 -4 PM market can share their day with SNARE OF TIME PERIOD* "Good Company ". Beginning in Jan- uary, the husband and wife team of 18 -34 18 -49 25 -54 Steve Edelman and Sharon Ander- Women Women Women son will bring home their special style of fun. It's casual, spontaneous 45% 46% 49% and genuine.

For more information, contact Nevin Tannehill at Hubbard Entertainment, (61 ?) 64? -4686. January Start in Syndication

'K5TP -TV. Minneapohs-5t. Paul, Nov '83. Feb '84, May '84 4813 Conservative as well as Liberal -have Keeping a secret. The Reagan administration has come under renewed fire for policies and maintained a consistent position on the issue programs deny the the information it is entitled. The new that critics say public to which since C -58 became law. Another noted that criticism in new "Keeping America Uninformed: Secrecy in the comes a book, Government the new American law is not likely to cause 1980s," which talks "a historic change in policy" brought about the administration's of by the kind of concern in Canada that could lead "penchant for secrecy" and the militant anticommunism that seems to animate it. to a request for the government to change its telecommunications The book was written by Donna A. Demac, a lawyer and professor of policy. He said only one radio station is like- It Press, arm of the United at New York University. is being published by Pilgrim the publishing ly to be affected-CKLW(AM), in the Detroit- Church of Christ, and costs $8.95 (paperback). Windsor market-and it's not among the Reagan has con- The secrecy measures cited in the book include the powers President top -rated, either. ferred to reclassify public information and the expanded use of what it says are politically Ernest Steele, president of the Canadian motivated visa and film restrictions. It also cites efforts by the White House, Justice Depart- Association of Broadcasters, expressed the to weaken Information Act, as ment and conservative members of Congress the Freedom of view the "overall" impact of the legislation well impose new secrecy restrictions on the academic scientific communi- as attempts to and would be "minimal." And the Canadian ties. broadcasters' apparent lack of concern was In a preface, Ben H. Bagdikian, a veteran journalist and author of "The Media Monopoly," probably indicated when he said there was warns that "a sinister wind is blowing through the American democratic process." "no way they could object." The U.S. government "applying the same rules to Ameri- had found all to be "seriously" flawed. "We The U.S. Trade Representative in 1980 cans advertising on Canadian stations is in therefore strongly urge the commission to found the Canadian law discriminatory, and the same position as the Canadian govern- defer imposition of standards at this time, mirror legislation was introduced in Con- ment regarding Canadian advertisers," he thereby avoiding the rapid proliferation of gress. The bill died in the 97th Congress, said. "That's the prerogative of the U.S. television receivers designed to exploit a less and for a time U.S. officials felt Canada government." than satisfactory technique. In light of the would be willing to yield on the issue with- rapid development of digital techniques, as out the pressure the bill was designed to ex- applied to audio, it is not unreasonable to ert. When Canada instead held firm, the expect that a wholly satisfactory method of Reagan administration asked that the minor transmitting the stereo during the vertical bill be reintroduced. interval would be discovered within a matter Leslie G. Arries Jr., president and general of months if the proponents are sent back to manager of wIVB -TV Buffalo, one of the the drawing board." leaders in the fight to secure minor legisla- Among the other cable operators opposed tion, estimated the 30 to 35 television sta- to must -carry: Western Communications tions along the border have lost between $50 Inc., Times Mirror Cable Television and million and $100 million in Canadian adver- Heritage Communications Inc. tising since 1977, when the Canadian law - C 58 -went into effect. He said the Buffalo market alone, the principal one affected, now earns between $3 million and $3.5 mil- Mirror bill lion annually from time sold to Canadian advertisers when it once earned $12 million. passes Congress And but for C -58, he said, "we would have Legislation would penalize U.S. gone to $15 million." of the mirror legisla- advertisers that place on Ames said passage ads "we have Canadian tion should show the Canadians stations and is designed and Con- to retaliate against similar the attention of the administration hope that the dem- Canadian bill; some observers do not gress." He expressed the a time of a change in feel U.S. bill will have much effect onstration- coming at government in Canada -"augurs well" for a Arries on the issue. He indicated The "mirror bill," so called because it is change in Canada's attitude However, Steele the Canadians prime minister, Brian would be as relaxed the passed intended to do to Canadian stations what a noted that the new not if bill by his interest in improv- Canadian tax law does to American stations, Mulroney, has stated the Congress had been broader. U.S. broad- U.S. "And this," he finally passed both houses of Congress last ing relations with the casters had talked of seeking restrictions on tax issue, "has been an week, some four years after it was first intro- said, speaking of the Canadian teletext technology in the U.S. or duced, in the final year of the Carter admin- irritant." denying Canadian program producers copy- officials of- istration. But while the congressional action However, Canadian embassy right protection on material transmitted by optimism that Ottawa as represents a victory for the perseverance of fered little ground for U.S. cable systems, their American coun- on the issue. U.S. broadcasters with stations along the would be more forthcoming terparts are denied protection in Canada. governments- a he border, there was some question as to how One noted that Canadian "We were afraid of broader bill." said. effective the new law would be in persuading Canada to repeal or modify its law trou- Contestants contest. The Supreme Court has let stand a lower court ruling that ABC, CBS bling the Americans. Canadians expressed and NBC are not violating antitrust laws when they limit the appearances a contestant may make on game shows. Martin Allen Fine, a Los Angeles lawyer who had won over $10,000 in the view the effect of the new law would be minimal. prizes on games shows, sued the three networks and five game -show producers after being from the Wild set set in February 1982 because he had exceeded the number The legislation, passed as an amendment ejected Joker's appear on a network game show. Fine had won $5,393 on to a trade bill approved by the Senate and of times a person may Tic Tac Dough in 1978, $5,682 in prizes and cash on Password in 1980 and $211 in prizes on House last week, would deny a tax break to Plus he wanted his limits American advertisers who buy time on Blockbusters. And to continue streak. But NBC contestants to three Canadian stations for advertising aimed pri- shows in a lifetime, ABC to one in one year or two in five years and CBS, one in one year or Networks who marily at American audiences. The Canadi- three shows in a lifetime. said they do not want contestants appear to be professionals; they say the appeal of the shows is that participants resemble audience an Parliament adopted such a law applicable ability. The U.S. Court of Appeals for the Ninth Circuit accepted the to Canadian advertising on American sta- members' skills and and said Fine failed to show any "anticompetitive effect" of the restrictions in 1976, in an effort to protect Canadi- networks' argument, conspired in drafting their respective eligibility rules. Fine had an broadcasters from competition south of tions or that the networks circuit after a U.S. district court in Los Angeles had granted networks the border-and has resisted pleas and pres- appealed to the ninth sures from the U.S. government to repeal it and producers summary judgment. ever since.

Broadcasting Oct 15 1984 64 'W]dlimaorAe'1s.%h BRIGHT STAR

Not Fowler fans. Caucus for Producers, Writers & Directors has asked FCC Chairman NUMBER ONE Mark Fowler to resign. In press release, group said Fowler had "forfeited the objectivity required of his office." Group alleged Fowler had been attempting to "increase the domi- ACROSS nant position" of television networks. It cited efforts to repeal network syndication and fi- THE ATLANTIC nancial interest rules and multiple ownership ruling that would have permitted networks to increase their television station holdings. The BrightStar translantic satellite path is the only two-way link capable of connecting to any North American earth station with London the European gateway.

NUMBER ONE NUMBER ONE IN QUALITY IN EXPERIENCE BrightStar meets the BrightStar is operated rigorous specifications for by people with 20 international audio and years experience of video transmissions of transmitting video all our regular users by international who include the BBC. satellites and using CBC (Canada), CNN European (USA), EUROPEAN interconnects - soon BROADCASTING to include the UNION, ITN (UK), European LWT (UK), MTV Communications (Canada), NBC, Satellites. NHK (Japan), NEWSWEEK (USA). PARAMOUNT (USA), RTE (Eire), THAMES TV (UK) and many others. German connection. USIA -TV last week linked Washington and Raistings, Germany, to enable U S. and West German trade officials to discuss role played by Federal Republic of Germany and its Ministry of Post and Telecommunications in International Telecommuni- cations Satellite Organization. Discussion was another event celebrating Intelsat's 20th anniversary. Shown on monitor at left is U.S. Trade Representative William Brock and, on monitor at right, Dr. Christian Schwarz -Schilling, minister of FRG, Post and Telecommuni- cations, and Intelsat's director general, Richard Colino. O Arlington grant upheld. FCC Review Board has upheld administrative law judge decision granting application of Urban Telecommunications Corp. for new TV on channel 14 in Arlington, Va., subject to its sole owner divesting his interests in wcAY-Tv Nashville. Theo- dore M. White, black resident of Washington and Urban owner, also owned 75% of Page Broadcasting, which owned 5% of Television Corp. of Tennessee, licensee of WCAY-TV (BROADCASTING, April 9). Board also denied competing applications of Washington's Chris- tian Television Outreach Inc., Century Communications Inc., Capital Communications of Washington Inc., Grant Broadcasting Corp. and WCST Inc. In addition, board dismissed application of Washington Television Inc. for same channel in Washington. Board found Urban superior on integration grounds. O Proposals endorsed. In comments at FCC, National Association of Broadcasters has supported commission proposals to conform its AM groundwave field intensity curves and skywave field strength curves to new international agreements; favored increases in power for Class III stations in Alaska, Hawaii, Puerto Rico and U.S. Virgin Islands (when consistent with international and domestic protection requirements) and urged higher power authorizations, if necessary, for Class IV stations in same areas, subject to international renotification. In addition, NAB asked commission to consider increased power for Class Ill stations in continental U.S. It also recommended that FCC allow new allocations flexibility by permitting operation at "intermediate" nominal power levels within minimum/ maximum power limits of station's particular class and urged commission generally to designate applications for AM station power increases of less than 20% as "minor changes." O New combo okayed. In summary decision, FCC Administrative Law Judge Frederic Cou- fal has granted application of Sheboygan County Broadcasting Co., sole remaining applicant for new UHF TV in Sheboygan, Wis. Company already owns WHBL(AM) and wwJR(FM), both Sheboygan. Judge noted that commission rules generally prohibit creation of co -located radio-television combinations, but that applications for UHF -radio combinations are BrightStar is first across the open to consideration. It is concluded that it is not likely Sheboygan will have local television service unless the license for a UHF channel is granted to someone in the commu- Atlantic - don't be the last nity with the necessary resources and expertise to foster such an enterprise," Coufal to find out said. "Sheboygan County appears to have the qualifications to operate successfully a BrightStar, International Building, Rockefeller Center, 630 UHF construction permit in the community." Attorney for Sheboygan said two competi- 5th Avenue. 22nd Floor, New York NY 10111, tors for channel dropped out. Telephone: (212) 582 8578, Telex: 642494 WU BRTSTR NY

Broadcasting Oct 15 1984 65 malt Market Market Closing Closing Capitali- Closing Closing Capitali- Wed Wed Net Percent PIE zation Wed Wed Net Percent PIE cation Oct 10 Oct 3 Change change Ratio (000,000) Oct 10 Oct 3 Change change Ratio (000,000) BROADCASTING PROGRAMING

6 3/8 6 1/8 1/4 4.08 128 36 N ABC 65 66 1/4 - 1 1/4- 1.89 11 1,896 0 Barris Indus 1 14 N Capital Cities 153 1/2 160 - 6 1/2 - 4.06 16 1,970 N Coca -Cola 60 1/2 62 1/4 - 3/4 - 2.81 8.012 57 3/8 58 5/8 1.08 19 1,928 N CBS 77 1/2 79 - 1 1/2- 1.90 10 2,302 N Disney - - 40 1/2 19 2,438 0 Clear Channel 14 114 14 1/2 - 1/4 - 1.72 17 41 N Dow Jones & Co. 38 1/2 - 2 - 6.17 4 4 4 3 N Cox 46 1/4 47 3/4 - 1 1/2- 3.14 16 1,306 0 Four Star 1/8 1/8 2.50 4 17 A Gross Telecast 76 1/2 76 3/4 - 1/4 - 0.33 18 61 0 Fries Entertain. 5 5 0 Gulf Broadcasting 9 3/4 9 1/4 1/2 5.41 41 427 N Gulf + Western 29 1/8 27 3/4 1 3/8 4.95 8 2,037

1 1/16 1 1/4 3/16 4.96 24 20 0 LIN 19 1/4 21 - 1 314 - 8.33 17 405 0 Robert Halmi - 0 Malrite Commun 12 1/2 12 1/2 15 104 A Lorimar 31 1/2 29 1/2 2 6.78 16 223 0 Orion Broadcast 1132 1/32 1,681 N MCA 42 1/8 43 - 7/8 - 2.03 18 2,042 12 1/4 2.06 14 590 0 Price Commun. 11 11 1/4 - 1/4 - 2.22 36 N MGM /UA 11 7/8 1/8 - - 0 Scripps- Howard 26 1/2 27 1/4 - 3/4 - 2.75 16 274 N Orion 10 3/8 10 3/4 - 3/8 - 3.49 23 98 N Storer 39 3/8 42 3/8 - 3 - 7.08 646 0 Reeves Commun 6 1/8 6 1/8 2.08 23 76 29 0 Sungroup Inc. 6 1/2 6 3/4 - 1/4 - 3.70 5 0 Sat. Music Net. 1/4 4 1/4 N Taft 59 1/2 63 3/4 - 4 1/4 - 6.67 13 539 0 Telepictures 16 1/8 15 1/2 5/8 4.03 14 124 0 United Television 17 1/2 17 3/4 - 1/4 - 1.41 29 192 0 Video Corp. 18 7/8 18 1/2 3/8 233 12 31 N Warner 19 3/8 19 5/8 - 1/4 - 1.27 1,175 A Wrather 13 3/8 13 3/8 91 BROADCASTING WITH OTHER MAJOR INTERESTS CABLE A Adams Russell 19 19 1/4 - 1/4 - 1.30 16 116 A Affiliated Pubs 47 1/4 48 - 3/4 - 1.56 15 384 A Acton Corp. 5 7/8 5 3/4 1/8 2.17 35 N American Family 21 3/4 21 5/8 1/8 0.58 11 389 0 AM Cable TV 2 7/8 2 7/8 10 0 Assoc. Commun. 15 14 1/2 1/2 3.45 72 N American Express 32 1/2 33 - 1/2 - 1.52 17 6,971 N A.H. Belo 41 7/8 43 7/8 - 2 - 4.56 13 484 N Anixter Brothers 17 1/4 17 1/2 - 1/4 - 1.43 23 314 N John Blair 27 1/4 27 1/2 - 1/4 - 0.91 15 218 0 Burnup & Sims 6 3/4 6 3/8 3/8 5.88 60 N Chris -Craft 30 1/2 30 1/8 3/8 1.24 21 194 0 Cardiff Commun. 9/16 5/8 - 1/16 - 9.92 56 3 N Cowles 43 3/4 43 5/8 1/8 0.29 36 174 0 Comcast 17 7/8 17 5/8 1/4 1.42 14 147 7/8 1/8 N Gannett Co. 43 5/8 46 1/2 - 2 7/8 - 6.18 17 3,495 N Gen. Instrument 20 21 - - 0.60 22 676 N GenCorp 35 1/4 35 1/4 10 757 N Heritage Commun. 16 3/4 16 5/8 1/8 0.75 32 127 0 General Commun 67 1/4 67 1/4 15 33 T Maclean Hunter X 21 21 29 774 N Insilco Corp 16 5/8 16 3/4 - 1/8 - 0.75 9 282 A Pico Products 6 3/8 6 1/2 - 1/8 - 1.92 29 22 109 N Jefferson -Pilot 34 1/4 34 1/2 - 1/4 - 0.72 10 1,096 0 Rogers Cable 4 7/8 5 - 1/8 - 2.50 0 Josephson Intl. 9 1/2 9 1/2 5.56 73 46 0 TCA Cable TV 14 1/4 14 1/2 - 1/4 - 1.72 27 95 Tele- 19 1/4 20 1/8 4.35 62 805 N Knight-Ridder 26 1/4 27 1/2 - 1 1/4- 4.55 13 1,699 O Commun - 7/8- N Lee Enterprises 25 1/2 25 3/4 - 1/4 - 0.97 14 340 N lime Inc 40 1/2 40 3/4 - 1/4 - 0.61 14 2,458 N 1/4 1/2 1/4 0.94 119 289 N Liberty 23 24 1/8 - 1 1/8 - 4.66 11 231 United Cable TV 26 26 - - 1/2 1 12 N McGraw -Hill 40 1/2 43 1/4 - 2 3/4 - 6.36 15 2,033 N Viacom 30 1/8 31 - 3/8 - 4.37 407 A Media General 60 59 1 1.69 11 419 N Meredith 48 3/4 48 3/4 12 459 ELECTRONICS /MANUFACTURING

0 Multimedia 33 1/2 34 3/4 - 1 1/4 - 3.60 15 559 N Arvin Industries 24 1/8 25 7/8 3.50 7 183 A New York Times 33 1/8 33 5/8 - 1/2 - 1.49 15 1.309 - - 0 C-Cor Electronics 7 1/4 7 3/4 1/2 6.45 81 23 0 Park Commun. 28 1/4 29 - 3/4 - 2.59 20 260 - - 0 Cable TV Indus 3 1/8 2 7/8 1/4 8.70 21 9 N Rollins 13 7/8 13 7/8 20 203 A Cetec 8 1/4 8 1/2 - 1/4 - 2.94 10 18 N Schering- Plough 34 1/8 35 3/8 - 1 1/4 - 153 10 1,725 0 Chyron 10 1/2 13 1/4 2 3/4 20.75 20 96 T Selkirk 18 18 39 146 - - A Cohu 8 3/8 8 3/4 3/8 4.29 10 15 0 Stauffer Commun .. 52 52 13 52 - - N Conrac 14 1/2 14 3/8 1/8 0.87 14 90 A Tech Operations 40 7/8 40 3/8 1/2 1.24 14 37 N Eastman Kodak 71 1/2 70 3/4 3/4 1.06 16 11,839 N limes Mirror 37 37 3/8 - 3/8 - 1.00 11 2,542 0 Elec Mis & Comm. 8 3/4 9 1/4 1/2 5.41 25 N Tribune 30 7/8 30 1/2 3/8 1.23 14 1,247 - - N General Electric 53 7/8 54 1/4 3/8 0.69 11 24,389 0 limner Bcstg. 20 22 - 2 - 9.09 333 408 - - 0 Geotel -Telemet 1 3/8 1 3/8 15 4 A Washington Post 79 1/2 79 3/4 - 1/4 - 0.31 15 1,112 N Harris Corp. 26 26 3/8 - 3/8 - 1.42 13 1,038 N MA Corn. Inc. 17 1/2 18 1/4 - 3/4 - 4.11 22 757 0 Microdyne 6 5/8 6 1/4 3/8 6.00 19 30 SERVICE N 3M 77 3/8 75 1/4 2 1/8 2.82 13 9,057

N Motorola 1 4.56 12 4,025 0 BBDO Inc. 40 3/4 41 - 1/4 - 0.61 12 257 34 35 5/8 - 5/8 - N N.A. Philips 36 1/8 36 1/8 9 1,037 0 Compact Video 4 1/4 4 1/2 - 1/4 - 5.56 17 N Oak Industries 4 1/2 4 3/8 1/8 2.86 74 N Comsat 25 3/8 26 3/8 - 1 - 3.79 10 458 A Orrox Corp. 3 3/4 3 3/4 9 0 Doyle Dane B 16 1/2 16 3/4 - 1/4 - 1.49 15 88 N RCA 36 1/8 34 3/4 1 3/8 3.96 11 2,960 N Foote Cone & B. 50 3/8 51 5/8 - 1 1/4 - 2.42 11 168 N Rockwell Intl. 28 28 4,164 0 Grey Advertising 126 126 8 75 9 N Sci- Atlanta 8 1/4 8 7/8 5/8 7.04 16 192 N Interpublic Group 31 1/4 31 5/8 - 3/8 - 1.19 11 338 - - N Signal Co.s 30 30 12 3.271 N JWT Group 33 1/4 33 3/4 - 1/2 - 1.48 10 199 N Sony Corp 15 1/2 15 5/8 1/8 0.80 15 3,579 A Movielab 5 1/8 5 1/4 - 1/8 - 238 8 - - N Tektronix 56 1/8 56 1/8 9 1,080 0 Ogilvy & Mather 34 1/2 34 1/4 1/4 0.73 15 316 A Texscan 7 1/4 7 1/4 3.57 10 49 0 Sat. Syn. Syst 8 1/2 8 1/2 12 49 N Varian Assoc. 35 1/2 37 3/4 2 1/4 5.96 14 766 0 Telemation 6 6 6 7 - - N Westinghouse 25 3/8 24 3/4 5/8 2.53 9 4,442 0 TPC Commun. 1516 1516 2 N Zenith 24 3/4 24 3/8 3/8 1.54 9 547 A Unite! Video 7 1/4 7 5/8 - 3/8 - 4.92 13 16 N Western Union 19 18 7/8 1/8 0.66 458 Standard & Poor's 400 182.64 183.24 - 0.33

T- Toronto, A- American, N -N.Y, 0 -OTC. Bid prices and common A stock used unless for the previous 12 months as published by Standard & Poor's or as obtained by otherwise noted. "0" in P/E ratio is deficit. P/E ratios are based on earnings per share BROADCASTING s own research.

Broadcasting Oct 15 1984 66 LOVE 94 FM IS NOW OWNED BY GILMORE BROA STING

As the owners of Anthony Abraham Chevrolet, Miami's largest auto dealership, we know a good city when we see one. And as the owners of five very successful radio and television stations across the country, we know a good station when we hear one. So when we started looking to acquire another radio station in a major market, it was Love at first sight. Miami's Love 94, WLVE-FM, to be specific. Miami's always sounded good to us. We at Gilmore Enterprises look forward to sounding good to Miami. GILMORE BROADCASTING NEW OWNERS OF LOVE 94 FM The week's worth of news and comment about radio sentation on AM radio by Charles Trubia, could be explored during RKO General's on- In honor of AM senior vice president/director of radio, Ted going character hearings at the FCC on Bates & Co. whether the company is qualified to be a The National Association of Broadcasters is will be $135, if station licensee. a series of four regional semi- Cost to NAB members sponsoring for on -site registra- nars, "The Revitalization of AM Radio." preregistered, and $155 for additional per- They will be held in St. Louis, Oct. 23 -24; tion (cost is discounted Light touch accompanying NAB members). Portland, Ore., Oct. 25 -26; Orlando, Fla., sons KLFM(FM) Great Falls, Mont.; WCMB(AM) Har- Feb. 26 -27, and Charlotte, N.C., Feb. 28- risburg, Pa., and wvoc(F op Columbus, Ga., March 1. Rising toll have become the first stations to air Drake - Chenault Enterprises' new "Lite Country" The first seminar, to be held at the Henry RKO General Inc. has filed an updated state- format ( "Riding Gain," April 30). "The format VIII Inn and Lodge in St. Louis, will feature a ment with the FCC putting errors in adver- report on AM's potential, called "The Re- is targeted to thé 25 -44 demographic and tising charges by RKO Radio Networks at has a music texture similar to adult contem- marketing of AM Radio," which was com- $7.9 million, in the period Jan. 1, 1980, to the missioned by McGavren Guild Radio and porary," said Jay Albright, national pro- present. RKO had previously reported billing graming consultant for Drake -Chenault. "Al- prepared by Philadelphia -based research errors to ad agencies of $5.6 million covering consultant Dr. Ted Bolton. though those stations will still be country," the period Dec. 1, 1982, through May 31, said Albright, "the programing will include NAB's science (BROADCASTBNG, 20). Also at the first seminar, 1984 Aug. The $7.9 mil- carefully selected pop music." According to and engineering department will unveil a lion in billing errors, the second adjustment compatible contemporary songs 70 AM report, Albright, -page technical improvement made by RKO in the past four months, is in airplay only if research indicates NAB's engineering advisory owed in "are given authored by addition to $314,000 compensation they are favorites of country music fans." committee, and the Radio Advertising Bu- 1983 to stations from spring through Janu- The "Lite Country" format concept is the reau will present a session on the marketing ary 1984. highlights result of a nationwide country music re- of AM radio to advertisers. Other An RKO General spokesman said RKO Ra- search project conducted in six cities include a management session conducted dio Networks sending out has been correct- among 30- to 50- year -olds. "The sound is by Jim Hooker of Chicago-based Media ed invoices to affected agencies over the ideal to position a station between existing Sales Training Systems on leadership style, past four weeks offering either cash rebates outlets," radio country and adult contemporary and panel discussions of AM success or make -good spots. senior vice for During said Denny Adkins, president stories and programing strategies. Meanwhile, FCC Administrative Law Drake -Chenault. Some "compatible" con- the second day of each seminar, there will Judge Edward Kuhlman ruled last Wednes- included in the format /visual pre- temporary performers be a luncheon featuring an audio day (Oct. 10) that the billing errors issue are: the Eagles, Bread and Linda Ronstadt. The format can be interfaced with a station's cart operation using Drake -Chen- Motorola gets Australian boost ault's "Playlist Plus" computerized music system. It is also available as a syndicated The Australian Department of Communications announced last week that it had selected the tape package. Motorola C -Quam system as the nation's standard for AM stereo broadcasting. However, the nation's commercial and government -owned AM stations will not be authorized to begin Audio companion stereo broadcasting until early next year. According to Peter Westerway, first assistant secretary, broadcasting policy and planning More than any other medium, radio reaches division, DOC, the nation's broadcasters are excited by the prospects of stereo broadcast- working women and gets their attention. ing. "The AM people feel they will be able to redress the competitive disadvantage they have That is the message of a new report, "Work- with FM stereo." ing Women-In Tune With Radio," issued "This is the first government action that supports the Motorola program," said Motorola's by Arbitron Ratings. The study, which sees working women as Chris Payne. "We think the Australians have served themselves well .... It clears the way for a market of growing importance to adver- fast growth of AM stereo in their country" tisers and broadcasters, notes that working Payne said he hoped the Australian decision.would spark similar ones in other countries, women spend 25.5 hours a week with radio, a good notably Canada and South Korea. "In the international community, it sets example of or "almost triple the amount of time [they] how to get on with AM stereo and get it to the general public." devote to newspapers and magazines com- The announcement culminated several months of decision- making. Aworking group corn - bined." prising representatives of government and the broadcasting and consumer electronics "Radio is a constant part of a working industries, Westerway said, found last spring that all four AM stereo systems now in use in the woman's day," the report continues. "Dur- U.S. were acceptable as the national standard. After deciding that a single standard was ing the day, they spend 58% of their media necessary and after testing available receivers, he said, the group recommended either C- time with radio. Sixty percent of all working Quam or Kahn Communications' Kahn system. The final decision then fell to the policymaker women listen at work; half of them tune in within the DOC, he said, and they came up with Motorola. Their decision was based, in large all day." part, on the belief that the C -Quam system is more likely "to come out on top" in the U.S. and Women, the study found, tend to stick to the rest of the world. a few of their favorite formats when listen- Leonard Kahn, inventor and chief proponent of the Kahn system, was upset by the DOCS ing at work: "Easy -listening stations draw announcement and he said some of the Australian broadcasters who have been experiment- one -third of all women at work (in a top 10 ing with the Kahn and Harris systems are too. "They are absolutely livid," he said. The market). Easy -listening and contemporary nearly 60% of government "knuckled under to pressure from Motorola and the receiver manufacturers." He hit radio stations attract the younger audience. Easy-listening and ol- was whether Harris and Kahn proponents in the country have any recourse. "I uncertain the dies stations capture older listeners." Over- don't know what can be done." all, the study found, "as a group, working

Broadcasting Oct 15 1984 women are loyal to radio" and "the formats kowski, CBS Radio President Bob Hosking tual's broadcast of The Larry King Show, they enjoy are as diverse as their life styles. and CBS newsmen Harry Reasoner and which was cut back from its five- and -one- Radio delivers working women throughout Charles Osgood. For the occasion, the sta- half-hour format to five hours (midnight to the week, whatever the format." tion chose 60 Minnesotans -one for each 5:00 a.m. NYT). Of the growing size as well as importance year from 1924 to 1984-who have either of the market, the report notes that "more made significant contributions to the life- Talknet milestone than two- thirds of women, aged 18 to 34, style of Minnesota or to society, and named work -nearly triple the number of women at them to the station's "Honor Roll of Good NBC's two -year -old Talknet network has that age working 20 years ago. These worn- Neighbors." Speaking on their behalf was signed its 200th radio affiliate -Gannett Ra- en are important advertising prospects be- Muriel Humphrey, wife of the late Minneso- dio's KPRZ(AM) Los Angeles. The Talknet for- cause they are setting up households and ta senator and U.S. Vice President, Hubert mat includes call -in financial and personal are likely to make their first major purchases H. Humphrey. advice programing (six hours of live pro- and investments." Hosting the event before some 600 former graming during weekdays and seven hours They are important, too, the report con- and present WCCO(AM) employes were the on weekends). KPRZ(AM), which airs Al tinues, because their earning potential is station's morning on -air team of Charlie Ham's "Music of Your Life" format, will pro- increasing, and because they "try to get the Boone and Roger Erickson, both of whom gram Talknet daily, from 8 p.m. to midnight. most out of their money, whether they have worked together in the same time slot spend, save or invest." Among other things, for 25 years. WCCO(AM) affiliated with the the report says, 86% own a car, 66% own a CBS Radio Network on Dec. 15, 1928. Scare tactic home, 73% have a checking account, 61% have a savings account and 65% traveled Los Angeles -based IDB Communications domestically last year. Morning audience Group is sponsoring distribution of a live Arbitron said that listening estimates for radio network Halloween drama, to be working women in more than 260 markets Mutual Broadcasting has signed over 200 broadcast at 10 -11:30 p.m. NYT on Oct. 31. are available through Arbitron Information stations for its early morning news maga- The satellite services company has signed on Demand (AID), computer program for zine program, America in the Morning radio personalities Gary Owens and Casey custom audience estimates. (BROADCASTING, Sept. 10), according to Ben Kasem, along with actresses June Lockhart, Avery, vice president, station relations for Lynn Redgrave and Jean Kasem, to perform Break open the champagne the network. The program, which made its in the production, which will benefit the debut on Sept. 17, features world, national U.S. Committee for UNICEF. Redgrave's will A major CBS Radio network affiliate, Mid- and business news; weather and sports in- husband, John Clark, direct the drama. west Communications Inc.'s wcco(AM) Min- formation; reports from Mutual correspon- The adaptation of Ray Bradbury's "October neapolis, celebrated its 60th anniversary on dents, and live interviews with major news- Country" will originate by satellite from the in Hollywood via the air, Tuesday, Oct. 2, with a dinner at the makers. Hosted by Mutual newscaster Jim Directors Guild Theater city's Amfac hotel where both CBS dig- Bohannon, the program is currently being Satcom I-R, Westar III and Westar IV. Infor- nitaries and noted Minnesotans were in at- carried in five of the top 10 markets as well mation regarding broadcast rights for the tendance. Among the speakers were CBS/ as 83 of the top 150 markets. It airs from 5:05 third annual event is available at (213) 870- Broadcast Group President Gene Jan- a.m. to 5:30 a.m. NYT following the Mu- 9000.

Cleveland TV station's review request turned down by Supreme Court

Libel case, won by WEWS -TV in trial court to some observers of the performance of the videotape of the raid as well as the informa- and later reversed, returns to lower court Ohio courts in media cases. The courts, tion on which a story was prepared stating whose members are elected, have been the that the township's police and fire chiefs Scripps -Howard Broadcasting Co. last week subject of considerable criticism by the me- "may soon be indicted." It said the deputies was back to square one in its defense of a dia. had found a motorboat that had been recov- $65.5- million libel suit against its WEWS -TV Indeed, the petition seeking Supreme ered from a reservoir two and a half years Cleveland. The suit had been brought by the Court review went to the unusual length of earlier, adding: "The [fire] chief and Police Lexington township fire chief and his wife attacking the record of the Ohio courts in Chief Paul Kelly claim they couldn't find the and involved a story the station broadcast media cases. "By reversing the summary boat's owner. But using the boat's registra- regarding the recovery from their yard of a judgment granted to the station," the petition tion number, police found the owner just like motorboat that had been reported stolen. A said, "the Ohio appellate courts once again that." The report closed with the statement state trial court had dismissed the suit, hold- have rendered it virtually impossible for that the detective who led the raid "will pre- ing that the story involved was essentially television stations in Ohio accurately to re- sent his evidence to the grand jury, and ask accurate, but an appeals court reversed that port on law enforcement activity without indictments against both the police and fire decision and the Ohio supreme court refused facing the specter of debilitating defamation chief for hiding the boat." to review. And last week, the U.S. Supreme liability." It said that Ohio television stations Barber claimed the boat had been found, Court denied Scripps -Howard's petition that "now risk interminable litigation in all defa- apparently abandoned, in the reservoir and it hear the case. So the matter goes back to mation suits based on news reports of police that attempts to find the owner through the the lower court for trial. action, however accurate the report and dili- boat's registration number had failed. He The case is unusual in that wEws -Tv won gent the reporters." also denied that he had "hidden" the boat. handily in the trial court, where the risk of a The wEws-Tv case arose out of a raid by The detective later offered sworn testimony libel decision going against the plaintiff is sheriff's deputies, armed with a search war- that he had traced the owner, in a call to the greatest, and lost in the appeals courts, rant, on the property of Lexington township state's Bureau of Watercraft in Columbus, in where defendants generally prevail (see Fire Chief Lester Barber, on Feb. 10, 1982. less than 10 minutes, and that the owner said page 70). However, the scenario followed in A stringer for the station, Larry Schock, the boat had been stolen. There also was the WEWS -TV case did not come as a surprise who accompanied the deputies, provided testimony that, when found, the boat had

Broadcasting Oct 15 1984 cn been obscured by a camper top that was on it conceal the boat" and said that was material for media when cases go to trial before and tarpaulins and plywood piled on or because, the court felt, the chief's "state of judges or juries of 54%. But that is down against it. And the detective said in a deposi- mind" was relevant to a determination of from 89% in the two -year period between tion he had told Schock that the case would whether the station knew the report was 1980 and 1982 that was covered in an earlier be presented to a grand jury and that it might "false." study. Before juries, the loss figure is 62 %, indict either of the chiefs involved. The petition attacked the state supreme also down from 89 %. Those improvements The trial court held that both the fire chief, court's decision on the ground it "summari- are the first in those categories in the past because of that position, and his wife, Janet, ly" denied review of the appeals court's ac- several years. who was township clerk, an elected official, tion. It simply said "no substantial constitu- In other respects, the new LDRC study is were "public officials." As a result, under tional issue exists." Scripps -Howard said basically consistent with earlier data, both as the standard set by the Supreme Court in that was "in clear derogation of the constitu- to damages awarded at trial and as to the such cases, the plaintiffs must prove the tional obligation of appellate courts to un- results of post -trial appeals. In both areas, damaging statement was not only false but dertake an independent review of the record" the media are doing as well as, if not better was made with "actual malice" -that is, in such cases. than, in the past. with knowledge that it was false or with Attorneys for the Barbers, in urging the As for damages, the average initial award reckless disregard of whether it was false or Supreme Court to deny the petition for re- remained essentially unchanged at slightly not. The trial court said the plaintiffs had view, said summary judgment should be more than $2 million, although the number failed to satisfy that burden and that "gist or granted only where "the justice of its appli- and percentage of cases in which million - sting" of the news report was true-and dis- cation is unusually clear." And they said the dollar awards were entered was up (from missed the suit. But while the appeals court Ohio courts have adopted principles em- 20% to almost 33 %), as was the average size agreed that the plaintiffs were public offi- ployed in the federal courts that favor plain- of punitive damages, when they were award- cials, it said that jurors "could find the accu- tiffs. "Inferences to be drawn from the un- ed. But on appeal, 68% of judgments ad- sation to be false" and "that it was falsely derlying facts contained in the record," the verse to the media were reversed in the two made with actual malice"-and remanded opposition said, "must be viewed in the light years covered by the study, about the same as the case for trial. most favorable to the party opposing the mo- the 69% of those reversed at that stage in the Scripps -Howard, in its petition, contend- tion and if, when so viewed, reasonable earlier study. And if judgments entered by ed the record provides no basis for such a minds can come to differing conclusions, the the trial court notwithstanding the verdict are conclusion and said that, "in its haste to re- motion must be overruled." included, the reversal rate improves to 75 %, mand for further proceedings, the court of In the view of Scripps- Howard, however, compared to 71% in 1980 -1982. appeals created from whole cloth evidence the decision of the Ohio appellate courts is If reduced damage awards are also includ- which ... simply does not exist." In that con- bound to have a chilling effect on efforts of ed, the reversal or modification rate is close nection, the petition noted that the appeals the media to report on the activities of law to 78 %, the same figure reached in the earli- court "rewrote" the report in its opinion to enforcement officials. "Ultimately, incessant er study. For the media were continuing to say the police and fire chiefs were "soon to and unwarranted litigation of frivolous libel record successes in challenging the "mega - be" indicted rather than "may soon be" in- claims can only serve to deprive the public verdicts" often awarded at trial. Although dicted. The petition also said the appeals of information-crucial to our system of self almost a dozen additional awards of $1 mil- court had erred in "conjuring" a factual issue government -about law enforcement activi- lion or more were awarded in the past two as to whether Chief Barber "had intended to ties and official charges of governmental years, not a single million -dollar award has wrongdoing." been affirmed on appeal. Those awards that And if the petition failed to persuade the were finally handed out, according to the Supreme Court to review the case, Scripps - report, were small -they averaged $60,000, DAY and NIGHT Howard attorney Bruce Sanford hopes it down from the $120,000 average in the ear- served another function. "We tried to get the lier two -year period. The size of the largest SERVICE FOR Supreme Court interested," he said, to alert affirmed award was also down, from one of it to the fact "there are [libel] cases where $400,000 to one of $200,000. Continental summary judgment is being denied where it The report also provides an analysis of the shouldn't be." The high court normally does success of defendants according to type of AM & FM not take a case until it is ready for final media. And it shows that the greatest im- disposition. "Until the Supreme Court sees a provement over the past two years was TRANSMITTERS large number of these, it won't take any." D shown by broadcast defendants. They were successful in 73% (eight of 11) of their actions, as compared to only 11% (one of nine) Continental Electronics offers 24- Good news for cases in the previous two -year period. hour professional engineering Newspapers continued to suffer the greatest service and parts for Continental broadcasters number of losses, but magazines were con- and Collins AM & FM transmitters. fronted with the highest percentage of mil- and libel suits lion -dollar verdicts. The report says that Whenever you need service or 75% of magazine losses exceeded $1 mil- parts for your Continental or Study finds decisions against media lion -but that all six awards affirmed on ap- Collins equipment, phone our in decline; awards stay about same peal involved newspaper defendants. In the service numbers day or night. earlier study, newspapers were found to have In the same week in which trial of retired accounted only for 50% (seven of 14) of the (214) 3274533 General William C. Westmoreland's $120 - finally affirmed awards. (214) 327.4532 parts million libel suit against CBS began (see In a statement accompanying the study, "Top of the Week "), the Libel Defense Re- Henry R. Kaufman, LDRC's general coun- Mfg. Co. Continental Electronics source Center released the results of a survey sel, described the improvement in the me- Box 270879 Dallas, Texas 75227 of libel actions filed against the media over dia's performance in libel cases as "notewor- Phone (214) 381 -7161 the past two years, and they showed that thy," coming, as it does "on the eve of a things are looking up for those members of number of important and widely publicized the media that find themselves on the busi- libel trials." (Besides the Westmoreland ness end of such suits. For broadcasters, case, there is the one in which Israel's Ariel things looked particularly bright. Sharon is suing Time in connection with a The findings of the LDRC -an informa- story on his role in the massacre of Palestin- ians in their camps in Beirut last year, when I kW dpu 50 kW AM & FM transmitters and related equipment tion clearinghouse organized by leading me- a 983 Continental Electronics Mfg. Co/5332 dia groups to monitor developments in libel he was defense minister.) If pending mo- and privacy litigation-document a loss rate tion for summary judgment is denied, the

Broadcasting Oct 15 1984 case is expected to go to trial by the end of hour format has lost its sense of mission or "will remain dedicated to the idea of serious, this month.) But he said the time for celebra- purpose." in -depth journalism ...That is not going to tion has not yet arrived. The period covered The SECA survey followed another re- change. But within that philosophical out- by the study is too short and the level of port, prepared by the Corporation for Public line, we think there are things we can do and losses still too high, even if reduced, he said, Broadcasting's program fund and presented are prepared to do, which will make for a "to proclaim victory in the fight to bring libel to the CPB board last month. The CPB pro- better program. We have to sort them out, trial results more in line with the true merits gram fund staff was joined by an indepen- and then we'll present them to the sta- of those claims that go to trial and more in dent news producer, two public television tions." accord with the constitutional protections station managers and directors, a state public guaranteed to media libel defendants." television network director and a journalist, to review the NewsHour since its change in Pentagon to establish length. According to the report, the review panel- national press pool Dissension over ists agreed that a nightly news presence was needed on public television, and that News- The Pentagon has begun implementing the `NewsHour' format Hour was "balanced and fair." They also program approved by Defense Secretary Ca- agreed that NewsHour's "segments should spar Weinberger to cover small -scale mili- Two studies turn up dissatisfaction be shorter, crisper and better paced." Of ma- tary operations that are expected to be of with hour -long show; producers say jor concern to the station representatives on short duration. The first step, as announced they are considering options in the panel was the problem of scheduling the last week, was the creation of a pool of 11 advance of upcoming Program Fair but hour format; they felt "there [was] no flexi- journalists who would constitute a "national that majority like program bility in this format for their needs." More- press pool" that would accompany U.S. over, they said that declining audiences are military forces. Six of the members would The MacNeil /Lehrer NewsHour was one of seriously affecting adjacent programing and represent the television networks. 41 programs (out of 91) chosen in the first that NewsHour "is not living up to what Creation of the pool is one of the recom- "preference round" of the Public Broadcast- [Robin] MacNeil and [Jim] Lehrer promised mendations contained in the report of a panel ing Service's annual Station Program Coop- to deliver at the time the new series was that was established in the wake of the wide- erative (the mechanism by which noncom- proposed and subsequently bought by the spread criticism of the military's refusal to mercial stations collectively choose stations." Among the criticisms was that permit journalists to accompany its forces in programing). As a survivor of that round NewsHour does not provide viewers with the invasion of Grenada last year until the (which was completed Sept. 21), NewsHour "all their news"; interviews "are frequently third day. The function of the panel, headed progressed to the next phase -PBS's Pro- tiresome," and "there are too many head- by retired General Winant Sidle, was to rec- gram Fair in Seattle Oct. 28-Nov. 1, where lines and listings and not enough enlighten- ommend measures for assuring media cover- the program's producers hope to convince ing information." age of military operations without jeopardiz- the station buyers to renew NewsHour for Vechionne was quick to assert, however, ing their success or the lives of military another year. that "a minority of PBS stations have ex- personnel. In the meantime, however, producers of pressed dissatisfaction with the one -hour The "national press pool," as the Pentagon the evening hour -long news program have format." At the conclusion of the first SPC refers to it, would be convened and trans- been meeting with representatives of the preference round, 73 of 136 stations, ( "a ported to the scene of the planned military PBS network -most recently in New York in majority" of the PBS network stations, Ve- action under strict rules of secrecy. Reporters early October-to discuss, among other chionne said), voted that they wanted to see and photographers would be permitted to file things, the format of the program and the more of NewsHour at the Seattle Program stories and pictures "when the operation scheduling problems its hour length presents Fair. commenced or as soon thereafter as practi- to some stations. Said Al Vechionne, presi- NewsHour's producers are "one year into cal," said Michael I. Burch, assistant secre- dent of MacNeil- Lehrer-Gannett Produc- this project," Vechionne said. "You must re- tary of defense for public affairs, in briefing tions, which co- produces NewsHour, "We member it's early in this [SPC] process, reporters on the pool. have been listening carefully to the stations which goes through December. We have lis- The organizations that he said have been and we are trying to digest what it is they tened very carefully to the complaints that designated to participate are ABC, CBS, have told us by way of critique and we are have been registered by those who are dis- NBC, Cable News Network, Time, News- trying to come up with something sensible satisfied with the program for one reason or week, U.S. News & World Report, the Asso- and intelligent over the next few weeks we another," he said, adding that, "we probably ciated Press and United Press International. have between now and the Program Fair. will make some changes. Some. I don't know A radio network will be announced later, as The program's scheduling problems sur- what they will be," he said. will a photographer from an organization not faced in a recent survey conducted by the "The overview, which is far more signifi- yet identified. Burch said daily newspapers noncommercial Southern Educational Com- cant," Vechionne said, "is this: The program will not be represented because they are munications Association of its 47 TV mem- is one year old. It is a revolutionary, new served by one or both wire services. But he ber licensees, representing 118 noncommer- concept.... I know of no revolutionary new said that the pool might be enlarged to ac- cial stations. According to SECA, the half- format from Hill Street Blues, to the Today commodate other news organizations, pro- hour version of the MacNeillLehrer Show 32 years ago, to 60 Minutes 15 years vided logistics and the circumstances of the NewsHour was preferable to the current ago, to the original MacNeil /Lehrer Report operation permit it. hour-long program. Answering the question: nine years ago -I know of none of those As detailed by Burch, the 11 -member "Assuming no changes in either format or programs that caught on in one year." pool would consist of reporters from each of cost, and assuming that SPC -12 were being Vechionne said that stations in San Anto- the four TV networks, plus a two -person held today, how would you vote ? " -19 li- nio and Austin (both Texas), Jacksonville, camera and sound team; reporters from each censees, representing 63 stations, gave the Fla., lbscon, Ariz., and Boise, Idaho, and of the wire services, a pool reporter repre- show "a firm no." According to SECA, the Kentucky Authority for Educational senting the three national magazines in- three licensees "liked" the one -hour version Television have decided to put NewsHour on volved, the network radio reporter and the and one station expressed a preference for the air in prime time. "We are hearing from photographer. the hour-long program. Many "of those who the squeaky wheels. We are not hearing from The exclusion of newspaper reporters indicated that they might support the News- the majority voice," Vechionne said. from the pool stimulated a flurry of critical Hour in SPC 12, did so reluctantly with a Among the stations' suggestions is the reaction. In a statement published in the decided preference for the half- hour," SECA creation of "modular hour," produced in two newspaper, Arthur Ochs Sulzberger, pub- said. Major objections to NewsHour now, half -hour segments so that stations could lisher of The New York Times, called the ban SECA said, centered on problems of sched- schedule the segments separately, if neces- "incredible." He said it "reveals the adminis- uling the hour for "maximum audience im- sary. According to Vechionne, such an idea tration to be out of touch with journalism, pact and a feeling that the program in its one- is "premature." He added that the producers reality and the First Amendment."

Broadcasting Oct 15 1984 marketplace success for new record releases enue gain was credited "entirely to the con- CBS Inc. posts such as Julio Iglesias's 1100 Bel Air Place tinued sales strength of the group's domestic and Quiet Riot's Critical Condition, as well toy lines." hot third quarter as for established hits including Bruce For the first nine months, CBS/Records Springsteen's Born in the U.S.A. and Cyndi Group profits went from $75.6 million a Net income up 46% over year before; Lauper's She's So Unusual." year ago to $104 million this year while rev- Broadcast Group profits up 34% Key factors in the Columbia group's third - enues increased from $832.6 million to quarter operating loss were said to include $953.3 million; CBS /Publishing Group CBS Inc. last week reported gains in net "continued losses in the musical instruments profits went from $34.4 million to $41.9 income amounting to 46% for the third quar- business and adverse market conditions million on revenues that rose from $428.5 ter of 1984 and 60% for the first nine abroad for a video game product line which million to $457.1 million, and CBS /Colum- months, compared with the same periods of is distributed under overseas license by CBS bia Group losses dropped from $13.3 mil- 1983, on revenue increases of 17% and Toys International." lion to $11.5 million while revenues went 15 %, respectively. The Columbia group's third- quarter rev- from $203.1 million to $261.1 million. For the third quarter, net income reached $48.8 million, up from $33.4 million a year ago, while earnings per share were $1.64 as compared with $1.12, on revenues that rose Bottom to $1.19 billion from $1.02 billion. For the first nine months, the comparable figures were $176.3 million in net income, up from MGM /UA pay -out. Board of directors of MGM /UA Entertainment Co. have declared $109.9 million, with net income per share quarterly cash dividend of five cents per share on common stock, payable Nov 9 to stock- averaging $5.93 versus $3.70 and with rev- holders of record Oct. 19. enues totaling $3.58 billion as compared with $3.11 billion for the year- earlier period. O In continuing operations, income rose Startup losses. Multimedia Inc., Greenville, S.C., said it expected third -quarter earnings 41% in the third quarter and 58% in the nine to be lower than year ago because of unexpectedly large losses from Sports Time, its months. pay -cable sports venture in partnership with Anheuser -Busch and Tele- Communications Operating profits of the CBS /Broadcast Inc. Walter E. Bartlett, president and chief operating officer of group broadcaster, publish- Group in the third quarter rose 34 %, to er and cable operator, said Sports Time had not generated enough revenues to offset $64.8 million, on a 16% revenue increase to originally anticipated operating losses. Earlier this year, Multimedia estimated its share of $568.4 million, with "the strong perfor- Sports Time losses would be five cents to 10 cents per share for 1984. Bartlett said mance of the CBS -TV network" cited as range is now expected to be 20 cents to 30 cents per share for full year. "the key factor in the group's improved results." For the nine months the broadcast Moody's move. Moodys announced it has lowered ratings two issues group's operating profits reached $276 mil- on of 20th Century lion, up from $176 million, while revenues Fox subordinated debentures totaling $100 million, from Ba3 to B2 (on scale of Aaa1 to C3). Ratings service cited shrinking shareholders equity and increasing leverage climbed to $1.9 billion from $1.6 billion. debt high -quality, "We are very pleased with the continued caused by "sale of cash -generating assets and significant bank borrow- ings." Part changing financial picture reportedly may be explained by attempt growth and progress of our base busin- of of co- owners, Marvin Davis and Marc Rich, to pay $600- million debt incurred when two esses," Thomas H. Wyman, CBS chairman and chief executive, said of the third -quarter bought studio in 1981. On income side, Moody's noted "lackluster box -office results of company's film production." Hours of Fox television product on network schedules de- results. "Their competitive performances in most areas are strong, and operating profit clined this season to 3.5 per week from last year's 8.5. margins continue to improve. Our broadcast and recorded music operations both had Stock sale. John Blair & Co. has completed sale of 100,000 units, each consisting of one strong quarterly results, and publishing 10 3/4 %, senior, subordinated six -year note and 27 warrants, exercisable until Sept. 15, made excellent progress in this, its seasonal- 1989, to purchase common stock at $36.75 per share. Excercising of all warrants would ly most important quarter. While the Colum- increase shares outstanding from eight million to 10.7 million. Net proceeds are "princi- bia Group improved from the prior year, its pally to repay short-term bank debt," company said. Moody's lowered rating on existing results fell short of expectations, despite the 13 5/8 debentures due in 1998 to Ba2 (on scale of Aaa1 to C3) and gave same rating to continued solid progress of the group's do- new offering, citing increased leverage resulting from "aggressive acquisition program the mestic toy lines." company initiated last year." For the quarter, CBS /Records Group profits rose 52% to $16.3 million on revenues that were up 15% to $297.3 million. The Lorimar offering. Lorimar announced it has filed for $75- million offering of subordinated CBS /Publishing Group's profits gained 24% convertible debentures, due in 2004. Company said proceeds would be used to reduce to $47.3 million on revenues up 10% to debt and for general corporate purposes, including possible acquisitions. Company has $202.4 million. The CBS /Columbia Group's said, however, it has no acquisition commitments at present. revenues increased 41% to $108.1 million, O but the group recorded a loss of $8.3 mil - Price rated. Price Communications has been assigned rating of 14 (single B +) by Duff & lion-a little more than half of the $15.7 - million loss in last year's third quarter, when Phelps, Chicago -based corporate ratings firm. Robert Price, president of New York - it ceased operations of its domestic video based group owner of four AM's and two FM's, said that talks with investment bankers indi- game software business. cated that offering of debt could be made at beginning of next year to help refinance CBS said the records group's third -quarter current debt. revenue and profit gains reflected "solid

Broadcasono Oct 15 1984 Many Fifth Estate firms to pos

Analysts say ABC should show while was continuing to imply increase over year before while NBC during daytime. He said, howe will be about the same; slow spot haps it did not gain the adv sales cause some to reduce their hoped with Santa Barbara ru il- expectations for some group owners the Olympics: "Santa Bar ike about as well as what it rep/ sting The next few weeks will see the arrival of ter demographics but higher .1 net third -quarter earnings results for most pub- fit/loss basis my impression is that n r.. iriting licly owned media companies. According to no net impact." some New York -based securities analysts Weaker -than -expected spot sales have 1 1.50 in who closely watch the companies, while re- affected other group owners, including Cap- earnings p.. quarter, sults from the broadcasting industry are ex- ital Cities, noted Smith Bamey's Atorino, ending Sept. 30, . from last pected to be good, they will probably be a who said his original earnings projection had year's $1.55, according & Steam's shade less than originally predicted because been shaved to $2.35 per share. Results from Kaplan, both because it no longt.r has a sub- television spot sales fell short of expecta- Capcities' broadcasting segment should pro- stantial portion of its theme parks business tions. One analyst expects Time Inc. to vide an indirect indication of how ABC af- on the books and because sales of animated come in with some especially good numbers; filiates outside the O &O markets-Capci- material to the networks are down: "They another expert predicts NBC will be flat or ties has four-fared during the Olympics. were really highly dominant in that business down; some companies have given clues to Two other Capcities TV stations are CBS last year; there was nowhere to go but their own performances. And CBS's good affiliates and a seventh station, independent down." Taft's seven TV stations include results were just announced last week (see wFrs(TV) Tampa -St. Petersburg, Fla., was three ABC affiliates which should bring in page 72). recently purchased for $30 million. "substantially more than last year" and a Mi- The Olympics should not make "an in- An early July rise in the price of newsprint ami independent with some ratings prob- crementally significant amount of money" will raise costs for the company's publica- lems, according to Kaplan. Also included for ABC, according to Barry Kaplan of Bear tions segment, which provided the majority are a programing distribution arm, Worldvi- Stearns & Co. In addition, almost half the of 1983 revenue. No surprises are expected sion Enterprises, which he said should make cost of election coverage, estimated at about from its cable operation, which accounted up for reduced animation revenue, six AM's $40 million, falls in the third quarter, he for 9% of 1983 revenue. and seven FM's. In the balance, Kaplan said said. Kaplan expects the parent company to Barbara Russell of Prudential -Bache is he expects operating profit of the entertain- post $1.40 per share for the third quarter, looking for a "very positive surprise" from ment group to be flat or down a little. compared to last year's $1.08, with most of Time Inc. She said her estimate of quarterly Several Fifth Estate companies have giv- the increase coming from the owned and op- earnings at 65 cents to 70 cents per share en BROADCASTING an advance look at their erated television stations. As was the case in compares to the 55- cents -per -share "street results and pointed out unexpected events or the first quarter, they benefited from Olym- estimate" of most other analysts. The 47 misguided appraisals of securities analysts. pic revenues without incurring significant cents per share lime reported last year in- 'limes Mirror Co. said its third -quarter net additional costs. cluded a I 3-cents-per-share write -off of TV- income should be flat, or 66 cents a share. For the first time, results of ESPN, pur- Cable Week, which was discontinued at the The Los Angeles -based publisher of the Los chased by ABC on June 18, will be included end of the quarter. Angeles Times said its Olympics -related for a full quarter, and are expected to in- Russell said profit margins in Time's Vid- costs rose while advertising failed to meet crease the losses posted by the video enter- eo Group will decline, but "not as much as expectations. A.H. Belo announced that es- prises division. Kaplan said it was difficult some people thought." She estimated an op- timates in the 50 cents to 60 cents range were to determine whether net interest-interest erating profit margin for HBO of 20% and too high and did not reflect promotional income minus interest expense -would de- added that efforts to upgrade Cinemax would costs and discounting of classified advertis- crease as a result of the $202 -million pur- have a significant jmpact on the group's ing for The Dallas Morning News. Tribune chase: "They also had a lot of money coming earnings. ATC, she said, is "showing slow Co. will post a 20 cents -per -share gain for in from the Olympics, so it is hard to figure but steady improvement," and margins in the the quarter from the sale of property. Alan S. out on a quarterly basis." magazine group are expected to be "season- Donahoe, vice chairman and chief executive RCA is the only one of the three net- ally on target." officer of Media General, said that the com- work owners that does not provide separate Tele- Communications Inc. is a hard company's third- quarter earnings "may be down revenue and operating profit figures for its pany to make quarterly predictions on, said a few pennies a share" from the "exception- broadcast group. However, Mark Reilly of F. Russell; because much of the final result will ally high third quarter last year," which post- Eberstadt & Co. said that NBC's contribu- be affected by the timing of system pur- ed $1.14. None of these companies expec ed tion to RCA would be flat or perhaps down a chases and sales. For the third quarter, nine surprises from their broadcasting groups. little from last year. Earnings per share for the parent company, he said, should increase 35% to 75 cents -80 cents. "For the full year we are projecting operating profits for NBC of around $170 mil- //'e than a decade ofnnl,onefrucfive Service lion, or a little more, compared to last year's $156 million," he said, "but in terms of com- ppfor the 3roac%ailin$ 9nclirilry parison this will be the toughest quarter for to 9roadcaiteri and NBC. This year it's got the election costs and the high cost of baseball contracts, and both of those hit pretty hard in third quarter." RCA is expected to show improved results HOWARD F. STARK in consumer electronics and commercial electronics. Media Brokers -Consultants Third- quarter spot sales have also been slower at NBC, with a single digit increase expected. The network held its audience 575 Madison Avenue New York, N.Y. 10022 (212) 355 -0405 share better than the other networks through most of the summer, Reilly noted, and for a

Broadcasting Oct 15 1984 $150,000 noncompete agreement. Seller is owned by D. Ray Muse and Ronald L. Bai- CU LIC-°.-ILI UgriEge L1nM@ ley. It also owns KGUL(AM) Port Lavaca, Tex. Buyer is owned by John Sharp, state senator from Victoria, Tex., who has no 1 PROPOSED I who recently sold his only other broadcast other broadcast interests. KAOC is on 93.3 property, WLYK -FM Milford, Ohio WKOW -TV Madison, WXOW -TV La Crosse, mhz with 100 kw and antenna 663 feet ( "Changing Hands," March 26). Buyer is WAOW -TV Wausau and WOOW -TV Eau above average terrain. Claire, all Wisconsin Sold by Liberty owned by John Elting. It also owns Broadcasting Inc. to Wisconsin Television WSER(AM) Elkton, Md., and WPED -AM -FM WNNO -AM -FM Wisconsin Dells, Wis. D Sold Va. by Voss Radio Inc. to L. Van - Network Ltd. for $22 million. Seller is TV Crozet, KLCL is on 1470 khz full time Robert Gen with deren and station group subsidiary of Tele- Communi- 5 kw. KHEZ -FM is on 99.5 mhz with Jerome A. Gerke for $375,000, 34.6 kw and antenna feet above including noncompete agree- catons Inc., publicly traded, Denver- 400 aver- $50,000 based cable MSO with 2.2 million sub- age terrain. Broker: Chapman Associates. ment. Seller is principally owned by Gary Voss and his wife, Blanche. They have no scribers, headed by Bob Magness, WCVL(AM)- WLFO(FM) Crawfordsville, Ind. o other broadcast interests. Buyer, Van Gen - chairman. Buyer is owned by Sharad K. Sold by WCVL Inc. to Composite Commu- deren is consul- Tak,president and co- founder of computer nications Inc. for $775,000, comprising Mitchell, S.D., broadcast tant. Gerke is software and technical services firm based $700,000 cash and remainder in Watertown, S.D., freelance note. Sell- advertising time salesman. They have no in Vienna, Va. He recently purchased er is principally owned by John L. Sinclair other broadcast interests. WNNO is day - WKIO(FM) Urbana, Ill. ( "Changing Hands," and family. It owns WANT(AM) Richmond, timer on 900 khz with 1 kw. WNNO -FM is on July 2). WKOw-TV is ABC affiliate on WNIS(AM) Portsmouth, WTID(FM) Suffolk 107.1 mhz with 3 kw and antenna 320 feet channel 27 with 871 kw visual, 174 kw and new FM in Mechanicsville, all Virgin- above terrain. The Keith aural and antenna 1,190 feet above average ia. It also owns cable systems serving Hen- average Broker: W. Horton terrain. WXOW-TV is ABC affiliate on dricks county and Pittsboro, both Indiana, Co. channel 19 with 132.1 kw visual, 26.4 kw and cable system serving West Yellow- KPIK(AM) Colorado Springs D Sold by KPIK aural and antenna 930 feet above average stone, Mont. Buyer is equally owned by Broadcasting Inc. to Colorado Contempo- terrain. WAOW-TV is ABC affiliate on chan- Daniel E. Brunette, Gary L. Havens, C. rary Broadcasting Inc. for $375,000 cash. nel 9 with 204 kw visual, 20.4 kw aural Bruce Hubley, Alexander C. Keddie and Seller is owned by David J. Lynch and John and antenna 990 feet above average ter- John W. Patten. It also owns WtKS(AM) Par- A. Claro. It owns KBYE(AM) Oklahoma rain. WQOw -TV is ABC affiliate on channel kersburg, W.Va., and wNus(FM) Belpre, City, Okla. and recently sold 100E(FM) 18 with 1150 kw visual, 115 kw aural and Ohio. WCVL is on 1550 khz full time with Shreveport, La. ( "For the Record," Aug. antenna 740 feet above average terrain. 250 w. WLFQ is on 103.9 mhz with 920 w 13), pending FCC approval. Buyer is Broker: Howard E. Stark. (CP for 1.1 kw) and antenna 500 feet above owned by Ramon Castillo, and his wife, average terrain. Christa (90 %) and Robert Armendariz KLCL(AM)-KHEZ -FM Lake Charles, La. D (10%). Castillo is Colorado Springs real Sold by Perry Broadcasting Co. to Elting KAOC -FM Port Lavaca, D Tex. Sold by Dou- estate Enterprises Inc. for $1.7 million. Seller is ble "R" Radio investor. Armendariz was formerly Inc. to Crossroads Broad- employed principally owned by Perry S. Samuels casting Inc. for $435,000 cash, including with Armed Forces Radio & Television Service. It has no other broadcast interests. KPIK is daytimer on 1580 khz with 5 kw.

WNON(FM) Lebanon, Ind. D Sold by Broad- AUGUST SALES!! cast Communications Inc. to B.A.S. Broadcasting Inc. for $350,000, compris- WFSL-TV Lansing, Michigan $9,000,000 ing $150,000 cash and remainder in note. Seller is owned by Emmett E. DePoy. It WBOS (FM) Boston -Brookline, Massachusetts $6,830,000 also owns WFBM(AM) Noblesville, Ind., and has applications for low -power televi- WUFO (AM) Amherst -Buffalo, New York $ 400,000 sion stations in Columbus and Carmel, both Indiana. Buyer is owned by James A. WKLV/WBBC (FM) Blackstone, Virginia $ 375,000 Lorenzen (83.3 %) and Stuart Roberts (16.7 %). They are Toledo, Ohio, sales ex- WUHN/WUPE (FM) Pittsfield, Massachusetts $2,000,000 ecutives with no other broadcast interests. WNON is on 100.9 mhz with 3 kw and an- WELV/WDRE (FM) Ellenville, New York $ 780,000 tenna 300 feet above average terrain. Broker: WDRV/WLVV (FM) Statesville, North Carolina $4,000,000 The Keith W. Horton Co. All subject to FCC approval. For other proposed and approved sales see "For the Record," page 78. produces Our EXPERIENCE RESULTS!! 1 CABLE

Call your nearest Blackburn office. Systems serving Bourbon, Potosi, Saint Clair, SalntJames, Steelville, and Sullivan, all Missouri D Sold by Meramac Valley Com- munications Inc. to Cardiff Communica- 3LACKBURNA COMPANY, INC. tions Inc. for approximately $5 million. Seller is Sullivan, Mo. -based cable opera- RADIO TV CATV NEWSPAPER BROKERS /NEGOTIATIONS FINANCING APPRAISALS tor headed by William P. Bagley, president. It has no other cable interests. Buyer is publicly traded, Englewood, Colo. -based WASHINGTON, D.C.. CHICAGO. IL ATLANTA, GA BEVERLY HILLS, CA cable MSO headed by Pat Patterson, presi- 20036 60601 30361 90212 1111 19th Street. N.W. 333 N Michigan Ave 400 Colony Square 9465 Wilshire Blvd. dent. It owns cable systems in four states 12021331 -9270 13121346 -6460 1404) 892 -4655 12131274 -8151 with 17,500 basic subscribers. Purchased system passes 8,500 homes with 4,600 ba- 10/15/84 sic subscribers and 32 miles of plant.

Broadcasting Oct 15 1984 unless it came up with "the cash sum and presentation of letters of credit" by next DBS ranks cut in half April 5. To do otherwise, the order said, would be unfair to the so- called second - Commission rejects applications of said, the contract "provided that the con- round DBS applicants who may move "more four firms for failing to meet its struction and payment schedules ... would expeditiously" in contracting to build their first -round 'due diligence' deadline; not commence until certain financial guaran- satellites. The FCC is expected to award per- DBSC, STC, USSB, Dominion are left tees were arranged by DBSC." mits to all or some of the second -round ap- Later, DBSC "attempted to modify the na- plicants before the end of the year. The FCC last week gave Direct Broadcast ture of its contract by providing for the initi- The FCC stressed that its extension of the Satellite Corp., the only common carrier ation of work by Ford on a pay -as- you -go DBSC permit is, in no way, precedential. among the original high -power direct broad- basis until the more secure financial guaran- "All applicants and permittees are on notice cast satellite applicants, permission to move tees are arranged to initiate the specified that a contract with a contingency such as forward with the construction and launch of construction and payment schedules," the DBSC /Ford's will not satisfy the due dili- its two broadcast satellites. order said. "It also provides for discontinua- gence requirement in the future." The authorization, however, is contingent tion of the contract and a substantial penal- Ron Coleman, a Washington attorney and upon DBSC's coming up with the funding to ty ... in the event that the specified financial an executive vice president of DBSC, was complete its contract with Ford Aerospace arrangements are not secured by March 31, delighted by the news. "We may have been and Communications for the construction of 1985." more duly diligent than some of the other the satellites by April 5, 1985. Despite the lack of a firm contract, the applicants," he said. DBSC has paid At the same time, the FCC formally can- FCC chose not to revoke DBSC's permit. "It $200,000 to Arianespace for two launch res- celed the permits of four other first -round is arguable that DBSC could have misinter- ervations, it has struck an agreement with DBS applicants, including CBS, Western preted the commission's meaning of 'com- Wold Communications for Wold to market Union, Graphic Scanning and RCA Ameri- plete contracting for construction,' " the or- DBSC's transponders and it has taken other corn for failure to meet its "due diligence" der said. "It did have a 'construction steps to show its good faith, he said. He said requirement prior to last July 17. contract' well prior to the July 17 deadline. DBSC is close to making arrangements to In addition, the FCC ruled on some pro- Furthermore, that contract contained exten- finance its satellites, but declined to talk posals for system modification put forth by sive specifications, reflecting the engineer- about them. "We don't want to queer the the three permittees that have already met ing and design work already performed for deal." the due diligence test and have been given DBSC's system. In addition, DBSC has CBS and Western Union had told the FCC the regulatory green light. It approved the made other significant and continuing efforts they did not plan to pursue the DBS business request of Comsat's Satellite Television to advance its system and the DBS industry at this time, did not contract for satellites Corp. to reconfigure its two -satellite DBS generally." and, thus, could not have been surprised by system and broadcast six channels of service Although the FCC allowed DBSC to keep the FCC's decision last week revoking their to the entire continental U.S. (coNus), rath- its permit and granted it authority to launch DBS permits. RCA hadn't contracted for er than just the eastern half of CONUS, but it its satellites, it said it would not set aside satellites either, but it had asked that its denied requests for additional channels from specific channels and orbital slots for DBSC amended application be considered this fall United States Satellite Broadcasting, a subsidiary of Hubbard Broadcasting, and Do- minion Video Satellite, a start-up company based in Naples, Fla. The FCC gave its eight 1982 DBS permit - tees a deadline by which they had to -meet the commission's due diligence requirement or SUNBELT face losing their permits. The requirement was intended to prevent the warehousing of valuable oribital slots and DBS channels. To satisfy the due diligence standard, according Small Market TV to the order, the permittees had to "complete contracting for construction" of their satel- UHF Network Affiliate lites by July 17, 1984. And the contract, it said, had to call for the building of the satellites "definitely and immediately." positive cash flow DBSC, a start-up company headed by Wilbur Pritchard and based in Bethesda, Md., had reportedly come close to losing its - conditional constructional permit, which it $4,500,000 terms and seven other companies had been awarded in 1982. Loss of the CP, according to DBSC's lastest FCC filing, would have put it out of the DBS business. The indications were that the Mass Media & Qualified Buyet- Bureau had planned to recommend at a scheduled FCC meeting three weeks ago that DBSC's CP be canceled because of the CECIL L. RICHARDS firm's failure to meet the due diligence test, INCORPORATED but Commissioner Mimi Dawson, wishing MEDIA BROKERS to 'take a closer look at the item, pulled it from the agenda. When the order finally NEGOTIATIONS FINANCING APPRAISALS emerged last week after being approved by TV CATV RADIO NEWSPAPERS the commissioners "on circulation" (without a formal meeting), it gave DBSC the go- 7700 LEESBURG PIKE, FALLS CHURCH, VA 22043 (7031 821 -2552 ahead. The order indicated that, at least initially, MIDWEST OFFICE the FCC was troubled by DBSC's contract 4320 DUNDEE ROAD, NORTHBROOK, IL 60062 13121 291 -0188 with Ford Aerospace. As first submitted, it

Broadcasting Oct 15 1984 75 Up in the air with DBS Coverage DBS Operational Transponders of each Channels Orbital slots permittee satellites per satellite satellite of service (west longitude)

DBSC' 2 10' Half CONUS* 10 101,148 STC 2 3 CONUS 6 110 USSB 2 2 6 Half CONUS 3 110,148 Dominion Video 3 2 6 Half CONUS 6 119 CONtinental U.S.

' Each of DBSC§ two satellites is designed to broadcast six channels of service to half of CONUS and four additional channels to three discrete regions within the primary service area through three spot beams. 2 Each of USSBS two six -transponder satellites is designed to provide threl3 channels of service in each of two time zones. The satellite at 110 degrees west longitude, lot instance, would broadcast three channels to Eastern time zone and three channels to central zone. USSB has requested two additional channels tor each of its satellites. If granted, it could offer four channels of service to each time zone.

3 Dominion has requested two additional channels for each of its satellites. If granted, it could offer eight channels of service to each half of CONUS.

with the second -round DBS applicants. The ment on a satellite construction contract with cided to relocate the satellites to 110 degrees FCC ruled, however, it would be unfair to RCA Astro Electronics, but that it could not west, spread out the beams of each transpon- include RCA in the second round. "To now be finalized until a mobile radio case involv- der and provide six channels of service to the consider its application as a second -round ing Graphic's ability to hold FCC licenses entire CONUS. The FCC found no problem proposal, after it voluntarily missed its due was resolved. The FCC was unsympathetic. with the proposal. "These changes do not diligence deadline and the [second -round] "Graphic did not timely show an ability and entail the use of any available orbit/spectrum cut -off date, would violate the rights of the willingness to commit itself to its DBS sys- resource and the position is available, and no other permittees and applicants and effec- tem," the FCC said. "It had over one -and -a- other parties have taken action which would tively destroy the commission's very neces- half years to negotiate and complete a con- be prejudiced by this grant." sary processing rules with no countervailing tract, which it did not do." The FCC denied the requests of USSB benefit." If it's still interested in DBS, RCA STC had formerly planned to provide six and Dominion for additional channels be- will have to become part of the third process- channels of service to the eastern half of cause the requests were not made in compli- ing group. CONUS with its two three -transponder satel- ance with procedural rules, not specified in Graphic Scanning claimed to have met the lites co- located at 101 degrees west longi- the order. "Well- established procedural rules due diligence test. It said it reached an agree- tude. For economic reasons, however, it de- will not be ignored," it said. "Granting requests such as these could, on balance, jeop- ardize the overall development of the service." The FCC said, however, that the GAMMON & NINOWSKI requests will be handled in the second -round MEDIA BROKERS, INC. applications. In other actions contained in the order, the FCC granted USSB's requests for some dif- The firm of Gammon & Ninowski offers to the industry experienced, ferent channels and for permission to serve the eastern half of coxus from 110 degrees professional management in all phases of station sales, transfers and west longitude, rather than 101 degrees. financing. Gammon & Ninowski is equipped to offer specialized attention to British study each listed property. Professional market studies, appraisals, identifi- tracks VCR use cation of special tax opportunities, financial structuring, and the careful preparation of a compelling presentation are the firm's Recording and playback habits analyzed; recorders have hallmarks. 22% penetration level

We are prepared to structure every transaction to maximize your Eight of 10 homes equipped with videocas- particular goals. sette recorders tape at least one television program a week and the average home tapes nearly five, in the meantime playing back 80% of these recordings, nine times out of 10 within a week after the taping. At least, GAMMON & NINOWSKI that is the way it is in the United Kingdom, MEDIA BROKERS, INC., according to a study conducted there by AGB Research PLC, London, said to be Eu- the media brokers who warrant your trust, rope's largest market research company. serving the broadcasting industry with offices located in: VCR penetration at the time of the study was put at 22% of UK homes. Washington, D.C. Los Angeles, CA The study was conducted for the Broad- casters' Audience Research Board, which is Ronald J. Ninowski Carl J. Fielstra owned jointly by the BBC and commercial James A. Gammon (714) 837 -9800 television stations and which oversees TV Donald R. Bussell audience measurement in the UK. The study (202) 861 -0960 was designed to measure the recording and playback of TV programs; viewing of

Broadcasting Oct 15 1984 76 bought and rented cassettes was not counted. Three hundred VCR households participat- ed, using a specially designed diary. The CBA goes to Washington AGB said the study found that time -shift viewing accounts for 10% of all viewing in Only a few months old, the Community written prior to the establishment of low - VCR homes. Specifically, the results includ- Broadcasters of America -the low -power power television as an industry, according to ed: 81% of VCR homes record at least one television industry's trade association CBA, LPTV stations carried by cable sys- TV program in the course of a week, and on (BROADCASTING, Aug. 6)-is lobbying in tems are treated as a "distant signal," subject average they record 4.7 (470 per 100 house- Washington like some of the long- estab- to a substantial royalty fee even if the LPTV holds per week); 80% of all recordings are lished groups. In a recent trip to Washing- station is located-in CBA's words -"right played at least once and 92% of the play- ton, CBA officers met with members of across the street" from the cable system.) backs occur within seven days after the re- Congress, FCC commissioners and execu- Traveling to Washington on CBA's behalf cording; 12% of the recordings are played tives of the National Association of Broad- were Lee Shoblom, owner of an LPTV sta- twice. casters to introduce them to the organization tion in Lake Havasu City, Ariz., and interim The biggest influence on playback rates, as well as to begin pushing some of the items CBA treasurer and board member as well as AGB found, was whether the program was on the CBA agenda. an NAB board member; Robert Allen, being viewed at the time it was recorded: Of The Washington tour came only a few Washington attorney and CBA general coun- programs viewed and taped simultaneously, days after the CBA held its first organiza- sel, and John Kompas and Jacquelyn Biel, 63% were played back; of those not viewed tional meeting in Denver where it nominated CBA organizers and Minneapolis -based during taping, 84% were played back. (Of members of a permanent board of directors. communications consultants. all programs taped, 20% were being viewed At the meeting it also voted to set aside $500 Kastenmeier and Mathias wrote in their during the taping.) for the establishment of a "Coalition for letter to David Ladd, register of copyrights, The highest playback rate (87% versus the LPTV" to be headed by Washington attor- that "we are informed that cable systems overall average of 80 %) was registered by neys to assist CBA in resolving its number- would be very reluctant to include low -pow- UK- originated dramatic programs and seri- one priority: the cable copyright issue. er stations within their complement of local als. Other high scorers included situation And the group got Representative Robert services on a may carry' basis, which in comedies (86 %), non -UK dramas (84%) and Kastenmeier (D- Wis.), chairman of the turn would seriously damage the develop- quiz and game shows (also 84 %). Below - House copyright subcommittee, and Senator ment of low -power television." Kastenmeier average scores were turned in by children's Charles McC. Mathias (R -Md.), to write a added the LPTV stations cannot practically programs (72 %), feature films (75 %) and letter to the Copyright Office requesting that be classified as a "distant signal" since their sports programs (76 %). the "distant signal" interpretation of the maximum signal can only reach 10 to 20 AGB said that the presence of children in Copyright Act not be applied to LPTV sta- miles. He requested the copyright office ad- a household did not appear to influence the tions until after January when Congress redress the problem administratively. If it playback rate, and that except for one -per- convenes and legislation can be introduced could not be resolved that way, Kastenmeier son households (where the playback rate to address the problem. said he would introduce legislation to do so dropped to 68 %), household size was not a (Since the Copyright Act of 1976 was in the next Congress. factor. There was little variation in playback rates based on the age of the housewife as long as she was in the 25 -54 age range, but playbacks tended to exceed the average if she was under 25 (85% rate) or in the 55 -64 age group (84% rate). Dr. Stephan Buck, AGB's group director of research, thought there may be implications for the U.S. in the UK findings. "While viewing behavior in the UK un- doubtedly differs from that in the U.S.," he said, "our survey results may provide some insight into what is happening in the U.S. or what can be anticipated to occur when VCR penetration reaches the level prevailing in the UK." Buck said that diaries were used in the study because meter methodology does not yet permit identification of the programs being played back. But, he added: "Develop- ments are now under way that will allow us Our silence to distinguish the exact identity of the time - shift material either through a meter code incorporated at the time of recording or is golden. s through a code transmitted by the broadcaster at the time of transmission. When that Trust Chapman occurs AGB household meters and People - Meters will be able to provide specific pro- for complete confidentiality. gram playback information." If you are contemplating the sale or purchase of a radio or television AGB Research, which conducts TV audi- station, you can count on Chapman Associates for both service and silence. ence research in 12 countries, also pioneered Our reputation of more than 30 years ensures it. At Chapman Associates, in the development of the PeopleMeter, an the only horn we blow is our own. electronic device for collection of demographic data on TV program audiences. The CHAPMAN ASSOCIATES' PeopleMeter is being introduced in the U.S. nationwide mergers & acquisitions by AGB's American subsidiary, AGB Televi- sion Research Inc., which plans an eight - month test of the device in Boston starting 1835 Savoy Drive /Atlanta, Georgia 30341 /(404) 458 -9226 late this fall (BROADCASTING, Sept. 17).

Broadcasting Oct 15 1984 77 ze Record-

As compiled by BROADCASTING, Oct. 3 300 ft. )-Seeks assignment of license from Broadcast Com- purchased station in July 1983 for$238,000. Buyer is owned munications Inc. to Bas through Oct. 10, and based on filings, au- Broadcasting Inc. for 5350,000, by Grenville T. Emmet (70 %) and Herbert E. Fisher (30%). thorizations and other FCC actions. comprising 5150,000 cash and remainder note. Seller is Emmet and family own WAGE(AM) Leesburg. Va., and owned by Emmett E. DePoy. It also owns WFBM(AM) WSME(AM) -WEBI(FM) Sanford, Me. Action Sept. 28. Abbreviations: AFC -Antenna For Communications. Noblesville, Ind., and has app.'s for LPTV's in Columbus WDAX -AM -FM McRae, Ga. (AM: 1410 khz; I kw -D; AU- Administrative Law Judge. alt. -alternate. ann.- and Carmel, both Indiana. Buyer is owned by James A. FM: 95.3 mhz; 3 kw; HAM: 300 ft.)- Granted assignment announced. ant.-antenna. aur.- aural. aux. -auxiliary. Lorenzen (83.3 %) and Stuart Roberts (16.7 %). They are of license from John Davidson to Albert P. Hopkins Jr. for CH-- critical hours. CP -construction permit. D-day. Toledo sales executives with no other broadcast interests. $200,000, comprising $50,000 cash and remainder note. DA- directional antenna. Doc -Docket. ERP -effective Filed Oct. 2. Seller, with his wife, Margaret, owns WLOP(AM) -WIFO- radiated power. HAAT- height above average terrain. WHN(AM) New York (1050 khz; 50 kw -U) -Seeks as- FM Jesup, Ga., and with his brother, Gary, owns khz- kilohertz. kw- kilowatts. m- meters. MEOC- signment of license from Mutual Radio Inc. of New York WKOK(AM)- WWKT-FM Kingstree, S.C., and WMVG- maximum expected operation value. mhz-megahertz. Inc. to Doubleday Broadcasting Co. for 513 million cash. (AM)-WKZR-FM Milledgeville, Ga. Buyer is CPA with mod. -modification. N- night. PSA- presunrise service Seller is subsidiary of Amway Corp., Ada, Mich. -based McRae, Ga., firm of Hopkins, Nichols & Associates. He has authority. RCL -remote control location. S- A-Scientific manufacturer and distributor of home products, principally no other broadcast interests. Action Sept. 26. Atlanta. SH- specified hours. SL- studio location. TU- owned by Richard DeVos and Jay Van Andel. It purchased transmitter location. WFNE(FM) Forsyth, Ga. (100.1 mhz; 3 kw; HAAT: 300 trans-transmitter TPO- transmitter WHN in 1980 for $14 million. This sale completes divesti- power output. unlimited hours. visual. watts. ft.)- Granted assignment of license from.P.O.S. Radio Inc. U- vis.- w- ture of its radio properties (BROADCASTING. Sept. 10). *-noncommercial. to Mason Broadcasting Inc. for $425,000, comprising Buyer is station group subsidiary of New York -based pub- $175,000 cash and remainder note. Seller is owned by Law- lisher, Doubleday & Co., principally owned by Nelson rence R. Picus, who also owns WENR(AM) Englewood, Doubleday, president. Sale complements Doubleday's Tenn., and has interest in app. for new FM in Kingsland, Ga. WAPP -FM New York. Doubleday Broadcasting owns one Buyer is owned by Joseph C. Mason (70 %); his sister, San- AM's and seven FM's and is headed by Gary Stevens, presi- Ownership Changes dra Mason (15 %), and Larry K. Butler (15 %). Mason is dent. Filed Oct. 5. watch supervisor for Forsyth police department. He is for- KKBQ(AM) Houston and KKBQ -FM Pasadena, Mx. mer station manager of WTOV-AM -FM Valdosta. Ga., and KOY(AM)-KQYT(FM) Phoenix; WRBQ -FM Tkmpa, (AM: 790 khz; 5 kw -U; FM: 92.5 mhz; 100 kw; HAAT: former general manager of WTUF(FM) Thomasville, Ga. Fla.; WRBQ(AM) St. Petersburg, Fla.; WSGN(AM) Bir- 1,919 ft.) -Seeks assignment of license from Harte -Hanks Butler is Forsyth attorney. They have no other broadcast mingham, Ala., and WRVA(AM) -WRVQ(FM) Richmond, Radio Inc. to Gannett Texas Broadcasting Inc. for S35 mil- intetests. Action Oct. I. lion cash. Seller is selling all of its radio properties (see Mt. (KOY: 550 khz; 5 kw-D; I kw -N; KQYT: 95.5 mhz; 96 KHEI(AM) Kihei and KVIB(FM) Makawao, Hawaii 1.570 above). Buyer is Rochester, N.Y. -based publisher and station kw; HAAT. ft.; WRBQ -FM: 104.7 mhz; 100 kw; (1110 khz; 5 kw -U; FM: 94.3 mhz; 3 kw; HAAT: minus 22 group of seven AM's, seven FM's and six TV's, headed by HAAT: 555 ft.; WSGN: 610 khz; 5 kw -D; 1 kw -N; WRVA: ft.)- Granted assignment of license from Valley Isle Broad- Allen H. Neuharth, chairman. It publishes 25 daily newspa- 1140 khz; 50 kw -U; WRVQ: 94.5 mhz; 200 kw; HAAT: 455 casting Ltd., debtor -in- possession, to William S. Sanders for pers and 35 nondaily newspapers. Filed Oct. 4. ft.)- -Seeks assignment of license from Harte-Hanks Radio $395,000, comprising $50,000 cash and remainder note. Inc. to Edens cash. Broadcasting Inc. for 543,148,317 Seller WPRZ(AM) Warrenton, Va. (1250 khz; 1 kw -D)- Seller is principally owned by Kris Engel, who has no other is radio subsidiary of San Antonio -based publisher and sta- Seeks transfer of control of Northern Virginia Broadcasting broadcast interests. Buyer has interest in KKZZ(AM)- tion group of five AM's, four FM's and four TV's. headed by Inc. from Bruce A. Houston to Praise Communications Inc. KOTE(FM) Lancaster-Palmdale and KKBZ -AM -FM Santa Bill Moll, president. It retains ownership of TV's. It also for no consideration. Seller has no other broadcast interests. Paula, all California; KPER(FM) Hobbs, N.M., and Ka- owns cable systems serving 146,000 subscribers and pub- Buyer is nonprofit corporation headed by Sally L. Bu- china Cable Communications, operator of cable system in lishes 27 daily and 75 nondaily newspapers. Buyer is owned chanon. It has no other broadcast interests. Filed Oct. 9. Fort Collins, Colo. He had interest in KVKM(AM)- by Gary Edens, president and chairman; Michael D. Oster - KGEE(FM) Monahan, Tex., and KDHI(AM)-KQYN(FM) hout; J. Ppillin Goldman; Leonard G. Jones; Robert M. Actions Twentynine Palms, Calif., which were recently sold Home, vice president. and 13 other partners and corporate ( "Changing Hands," April 9, April 16). Action Sept. 19. partners. Edens is former president of Hane -Hanks Radio. WTWG(AM) Birmingham, Ala. (1220 khz; I kw -D)- Idaho Falls, Idaho vis. Filed Oct. 5. Granted assignment of license from Radio Broadcasting Co. KID -TV (ch. 3; ERP 100 kw, aur. of Birmingham Inc. to Good News Broadcasting Co. for 14.4 kw; HAAT: 1,600 ft.; ant. height above ground: 201 KGMS(AM) Sacramento and KSFM(FM) Woodland, $78,000 cash. Seller is principally owned by Linda Spivey, ft.)- Granted assignment of license from KID Broadcasting both Calif. (AM: 1380 khz; 5 kw; FM: 102.5 mhz; 50 kw; who has no other broadcast interests. Buyer is owned by Corp. to Idaho Falls Broadcasting Co. for 54 million cash. HAAT. 500 ft.).- -Seeks assignment of license from Kula Gary L. Acker, who owns KWAS(FM) Amarillo, Tex.; Sale is contingent on sale of KID -AM -FM (see b.:low). Broadcasting to Duffy Broadcasting Corp. of Sacramento KPAS(FM) Fabens, Tex.; KFIX(FM) Laredo, Tex.; has re- Seller is principally owned by Lucille J. Ricks and family for $10 million, comprising 54 million cash and remainder (25 and (6 cently purchased WCOV(AM) Montgomery, Ala. ( "For the %), S. Warren Wright %) and 60 others owning note. Seller is principally owned by Alexander J. Krisik, Record," Aug. 13), pending FCC approval, and owns 60% less than 10 %. They have no other broadcast interests. Buyer president; Theodore J. Wolf; A. Judson Sturtevant, and of WROS(AM) Jacksonville, Fla. Action Sept. 27. is owned by John Price. It also owns KROW(AM)- H.W. Dustin. They recently sold KFAX(AM) San Francisco KNEV(FM) Reno; KKRD(FM) Wichita, Kan.; KHYV- ( "Changing Hands," April 23,) and now have no other KBOT(AM) Cabot, Ark. (1350 khz; 2.5 kw-D)- Grant- (AM)-KBEE(FM) Modesto, Calif.; KBUG(AM) -KCPX- broadcast interests. Buyer is Dallas -based station group of ed assignment of license from Cabot Broadcasting to Doug- FM Salt Lake City; WWVA(AM)- WCPI(FM) Wheeling, two AM's and two FM's owned by Robert J. Duffy, chair- las N. Schneider for $123,000, comprising $20,000 cash W.Va., and WEZL(FM) Charleston, S.C. It has also pur- and man. It also owns The Christal Co., New York -based nation- remainder note. Seller is owned by David Phillips and chased KGA(AM) -KDRK(FM) Spokane. Wash. ("Chang- Raymond who al radio sales rep fum. Filed Oct. 5. W. Loewy, have no other broadcast interests. ing Hands," Aug. 6) pending FCC approval. Action Oct. 2. Buyer is engineer with CBS News, Los Angeles. He has no KBBK(FM) Boise, Idaho (92.3 mhz; 44 kw; 2,500 other broadcast interests. Filed July 24. KID-AM -FM Idaho Falls, Idaho (AM: 590 khz; 5 kw -D; R.)-Seeks assignment of license from Magicland Broad- I kw -N; FM: 96.1 mhz; 100 kw; HAAT: 1,500 ft.)- Granted casting Co. to Mary Lake Communications Inc. for KYOU(AM)- KGRE(FM) Greeley, Colo. (AM: 1450 assignment of license from KID Broadcasting Corp. to Idaho $400,000 cash. Seller is owned by Bert Oliphant, who has khz; I kw -D; 250 w -N; FM: 92.5 mhz; 25 kw; HAAT: 470 Falls Broadcasting Co. for $2 million, comprising $200,000 no other broadcast interests. Buyer is owned by John C. ft.)- Granted transfer of control of O'Kieffe Broadcasting cash and remainder note. Seller is same as in sale of KID -TV Culpepper III, who also owns WTBB(FM) Bonifay, Fla. His Co. from Swab -Fox Companies Inc. to The Tribune Co. for Idaho Falls, Idaho (see above). Buyer is owned by Charles J. father owns KAGC(AM) Bryan, KDOK(AM) Tyler and no consideration. Transaction is merger between two com- Saunders and family, who also own KCLS(AM) Flagstaff, KEYP(AM) Whitehouse, all Texas; WWWQ(AM)- panies. While Tibune stockholders will acquire majority Ariz. Action Oct. 2. WPFM(FM) Panama City, Fla., and has interest in interest there will be no change in management. Seller is KKYS(FM) Bryan, Mx. Filed Oct. 5. subsidiary of privately held, Tulsa, Okla. -based firm headed WCIM(AM)- WTJY(FM) Taylorville, Ill. (AM: 1410 by Robert J. Swab, chairman, and G. Douglas khz; I kw -D; FM: 92.7 mhz; 3 kw; HAAT: ft.) -Granted WCVL(AM)- WLFQ(FM) Crawfordsville, lnd. (AM: Fox, presi- 310 dent. It has no other broadcast interests. Buyer is owned by transfer of control of Sky Communications Ltd. from Dwain 1550 khz; 250 w -U; FM: 103.9 mhz; 920 w; HAAT. 500 ft.; Jenkin Lloyd Jones and family. It publishes The Tulsa Tri- L. Munyon (60% before; none after) to Marsha L. Meggin- CP for 1.1 kw)-Seeks assignment of license from WCVL bune, and has no other broadcast interests. Action Sept. 28. son (none before; 60% after) for $53,139, comprising Inc. to Composite Communications Inc. for $775,000, corn- $13,139 cash and remainder note. Seller and buyer have no prising $700,000 cash and remainder note. Seller is princi- WPLC(FM) Marathon, Fla. (106.3 mhz; 3 kw; HAAT: other broadcast interests. Action Sept. 19. pally owned by John L. Sinclair and family. It also owns 190 ft.)- Granted transfer of control of FM 106 Inc. from WANT(AM) Richmond, WNIS(AM) Portsmouth, and Paul L. Crogan (100% before; none after) to Frank R. Ku- KOAM -TV Pittsburg, Kan. (ch. 7; ERP vis. 316 kw; WTID(FM) Suffolk (pending FCC approval), and new FM lisky (none before; 100% after) for $5,075.50. Seller owns our. 63.1 mhz; HAAT: 1,092 ft.; ant. height above ground: in Mechanicsville, all Virginia. It also owns cable systems 49% of app. for new FM in Key West, Fla. Buyer owns 49% 1,159 ft.)- Qranted assignment of license from Mid- Conti- serving Hendricks county and Pinboro, both Indiana, and of WFKZ(FM) Plantation Key, Fla. Action Sept. 3. nent Telecasting Inc. to Mid -Atlantic Communications Inc. for $12 million cash. Seller is owned by Lester L. Cox and cable system serving West Yellowstone, Mont. Buyer is WWJZ(AM) Sanford, Fla. (1400 khz; I kw -D; 250 w- Francis Baxter, who have no other broadcast interests. Buyer equally owned by Daniel E. Brunette. Gary L. Havens, C. N)-- Granted assignment of license from Metro Orlando is owned by Thomas H. Draper (55 %) and six others. It also Bruce Hubley, Alexander C. Keddie and John W. Patten. It Broadcasters Inc. to Emmet Broadcasting Co. of Florida W.Va., owns WBOC -TV Salisbury, Md. Action Sept. 27. also owns WIKS(AM) Parkersburg, and Inc. for $378,000, comprising $75,000 cash, assumption of WNUS(FM) Belpre, 4. Ohio. Filed Oct. 5110,000 debt and $193,000 note. Seller is owned by Wil- KOBQ(TV) Wichita, Kan. (ch. 33; ERP 1,383 kw vis.; WNON(FM) Lebanon, Ind. (100.9 mhz; 3 kw; HAM: liam A. Masi. It also owns WCVF(AM) Ocoee, Fla. Seller 138.3 kw our.; HAAT: 1,007 ft.; ant. height above ground:

Broadcasting Oct 15 1984 7B 1.010 ft.)-- Granted assignment of license from Wichita 33 man, who also own WRKZ(FM). It also owns WHUT(AM)- $175.000, comprising S30.000 cash and remainder note. Ltd. to William Forster for 550,000, comprising S36.000 WLHN(FM) Anderson. Ind.: WCVS(AM) -WFMB(FM) Seller is Marble Falls. Tex. -based station group owned by cash and $24,000 noncompete agreement. Seller is owned Springfield. Ill.; WAVZ(AM) New Haven and WKCI(FM) Steve W. Hawkins and his wife. Janette (90'k), and his by Juanita Peay and Ronald E. Hayes. Peay has no other Hamden. both Conn.. and WRSC(AM)- WQWK(FM) State father. James W. Hawkins (10%). It owns one AM and two broadcast interests. Hayes has interest in KSPR -TV Spring- College. Pa. Buyer is owned by S. Vincent Grande (27 %). FM's. James Hawkins owns 10% of KVLF(AM) Alpine. field. Mo.. and has interest in app. for new TV in Blooming- John R. Hess (27 %). John Simmers (18%) Bob Walter Tex. Buyer is owned by James A. Shilling (80 %) and Al- ton. Ind. Buyer owns 50% of app. for new TV in Milwau- (26 %) and Louis J. Castriota (2 %). They are York. Pa.. berto Banuet (20%). They are Garwood. Tex.. farmers and kee. Action Sept. 21. investors with no other broadcast interests. Action Sept. 20. investors who have no other broadcast interests. Action Oct. 2. KDLH(TV) Duluth. Minn. (ch. 3: ERP vis. 100 kw; aur. WNRP(TV) Ponce. P.R. (ch. 20; ERP vis. 102 kw. aur. 20 kw; HAAT: 990 ft.; ant. height above ground: 816.5 10.2 kw: HAAT: 822 ft.; ant. height above ground: 76.6 WKLV(AM)- WBBC(FM) Blackstone. Va. (AM: 1440 ft.)- Granted assignment of license from Palmer Communi- ft.)-Granted assignment of CP from Norman E. Parkhurst khz: 5 kw-D: FM: 915 mhz: 1.8 kw: HAAT: 370 ft.)-- cations Inc. to KDLH TV Associates for transfer of stock. III to Maria Esther Rivera for $16,000. Seller has no other Granted assignment of license from Blackstone Broadcast- value to be determined by independent appraisers. prelimi- broadcast interests. Buyer's son. Franklin D. Lopez, owns ing Corp. to Blackstone Communications Inc. for $375.000. nary estimate to be made 10 days before closing and final 33.3% of app. for new TV in P.R. Action Sept. 27. comprising $100.000 cash and remainder note. Seller is determination within one year. Seller is Des Moines. Iowa - owned by David Ulmstead and his wife. Pamela. who have WDIX(AM) Orangeburg. S.C. (1150 khz: 5 kw -D; 500 based station group with four AM's. four FM's and three no other broadcast interests. Buyer is owned by Michael C. w-191-Granted assignment of license from Keymarket TV's. It is headed by William O. Ryan. president. Buyer is Rau (68 %); his grandfather. Robert Rau (20 %). and E.B. Communications of Columbia Inc. to Garden City Broad- equally owned by sisters Bonnie J. McCloskey. Vickie A. Crutchfield Jr. ( 12%). Michael C. Rau is staff engineer with casting Co. for $85.000 cash. Seller is Aiken. S.C. -based Miller and Jenny W. Sutton. They own 6.64% of Palmer and NAB. They have no other broadcast interests. Action Sept. station group with three AM's and three FM's. Buyer is are three of seven co- trustees of Daniel David Palmer Trust. 27. principally owned by Robert R. Hilker and William R. Rol- owner of 80.06% of Palmer Communications. Action Sept. lins. It also owns WCGC(AM) Belmont, N.C.; WEGO- KGA(AM)- KDRK -FM Spokane. Wash. (1510 khz: 50 21. (AM)- WPEG(FM) Concord. N.C.: WSVM(AM) Valdese, kw-U: FM: 93.7 mhz: 56 kw: HAAT: 2.380 ft.)- Granted WGUF -AM -FM Gulfport. Miss. (AM: 1130 khz: 500 N.C.: WVVV(FM) Blacksburg. Va.. and WYNR(AM)- assignment of license from Community Spokane Corp. to w -D; FM: 96.7 mhz: 3 kw; HAAT: 245 ft.)--Granted app. WPIQ(FM) Brunswick. Ga. It also owns app. for TV in Spokane Broadcasting Co. for $5,750,000 cash. Seller is for assignment of license from WGUF Inc. to Caravelle Belmont, N.C.. and has CP's for four LPTV's in North Salinas. Calif. -based MSO. headed by David J. Benjamin. It Broadcast Group of Miss. for 5550.000. comprising Carolina. Hilker also owns 10% of Lake Cable TV Inc. owns seven AM's and two FM's. It purchased stations in $250.000 cash and remainder note. Seller is owned by Hor- Huntersville. N.C. Action Sept. 19. 1981 for $3.6 million. Buyer is Salt Lake City -based station ton D. Tumbcaugh. who has no other broadcast interests. group owned by John Price. It owns four AM's and six FM's. WGNS(AM) Murfreesboro. Tenn. (1450 khz; 1 kw -D: Buyer is owned by Roger L. MacBride (70 %). Howard L. Action Sept. 17. 250 w -N)-- Granted assignment of license from Larry G. Schrott (10'1f I. Robert E. Beacham (10 %) and two others. It Womack. reciever. to Rutherford Group Inc. for $476.000. also owns WISPIAM)- WQDW(FM) Kinston. N.C. Filed comprising and remainder note. Seller was Oct. I. 571.400 cash appointed reciever by Chancery Court for Davidson county KSIM(AM) Sikeston. Mo. (1400 khz: I kw -D; 250 w- on Jan. 31. ("For the Record :' Feb. 27). He has no other Facilities changes N)- Granted transfer of control of Prime Time Broadcasting broadcast interests. Buyer is equally owned by S. Ban Walk- Corp. from Robert A. McCord and Charles Leemon (50% er and Ray Kalil. Walker owns WQZQ(AM) Lebanon. each before; none after) to Kristerre Broadcasting Inc. (none Tenn.. which is being sold subject to FCC approval (sec before; 100% after) for $470.000. comprising adjustment above). He is also station manager of WAMB(AM) Donel- Applications for liabilities of approx. S30.000 and remainder cash. Sellers son. Tenn. Kalil is owner of Weight Watchers franchise for have no other broadcast interests. Buyer is owned by Terry middle and eastern Tennessee. Action Sept. 25. AM's L. Jackson and his wife. Chris. Terry Jackson is general KULM(FM) Columbus, Tex. (98.3 mhz; 3 kw; HAAT: manager of station. He has no other broadcast interests. Tendered 200 ft. Grunted app. for assignment of license from Haw- Action Oct. I. )- kins Broadcasting Inc. to Shilling & Banuet Farms for WZBR (1520 khz) Amory. Miss. -Seeks CP to change KMZQ(FM) Henderson. Nev. (100.5 mhz: 98 kw; HAAT: 1,180 ft. I-Dismissed app. for assignment of license from Pargo Broadcasting Co. to Pinnacle Communication Corp. for $1,350,000 cash. including 5200.700 noncompete agreement. Seller is owned by Stanley J. Karns, president: Arthur Stambler and his wife. Phyllis; Joseph Hennessey: HIGHSMITH Thomas Siebert and his brother. Craig. and Lynda Lovett. Hennessey. Stambler. Lovett and Thomas Siebert are Wash- ington communications lawyers. They also own WANB- BROADCASTING COMPANY AM-FM Waynesburg. Pa. Buyer is owned by Larry Shipp. president; Tim Roberts and James D. Ireland (30% each). has and Ivan Braiker (10 %). Braiker was senior VP with Transtar acquired Radio Network. subsidiary of Sunbelt Communications Inc.. Colorado Springs-based station group with two AM's and four FM's. He owns 29% of Highsmith Co.. which recently purchased KLHTIAMI- KREM -FM Spokane. Wash. ("Changing Hands.' July 9). Action Oct. 8. WBHN(AM) Bryson City, N.C. (1590 khz: 500 w -DH- KRPM FM Granted assignment of license from Ron Broadcasting Inc. to Starcast South Inc. for $355.000. comprising $40.000 cash and remainder note. Seller is owned by Robert O. Noel. Tacoma /Seattle, Washington who has no other broadcast interests. Buyer is equally owned by Jack I. Mullen; his son. Jack!. Mullen II; Curtis E. Durst. and William P. Kelly. It also owns WKLP(AM)- WQZK(FM from RPM Broadcasting, Inc. Keyser. W. Va. Mullens and Durst owned 50% of WBTQ(FM) Buckhannon. W.Va. Action Sept. 27. WWIT( AM) Canton. N.C. (970 khz: 5 kw -Dl- Granted For $4,000,000.00 assignment of license from WWIT Inc. to Mountain Broad- casting Inc. for $390.000, comprising $75.000 cash and The undersigned acted as Broker for the Buyer and remainder note. Seller is owned by David Greene. who has no other broadcast interests. Buyer is owned by Gary Ayers Archie Taft & Associates represented the Seller. 190 %) and Denise Cloer (10 %). Ayers is news director at WBHN(AM) Bryson. N.C. Cloer is salesperson at WWIT. Action Oct. 10. WNBB(FM)Grifton. N.C. (99.3 mhz:3 kw; HAAT: 266 ft.)- Dismissed app. of Hornet Broadcasting Inc. to Camp- bell- Hauser Corp. for $70.000 cancellation of note. Action Sept. 23.

KROR(AM) Myrtle Creek. Ore. (1360 khz: 5 kw -D)- -- Granted assignment of license from Coy Wayne Baker to Robert W. Larson for $230,300. comprising $60.000 cash and remainder note. Seller has no other broadcast interests. Buyer is chief engineer at LPTV stations K3IAE and K I9AD Myrtle Creek. Ore. He also owns 12% of app. for two LPTV's in Douglas county. Ore. Action Sept. 17.

WPDCIAM) Elizabethtown. Pa. (1600 khz; 500 w -D)- Granted assignment of license from Penn Broadcasting Kalil &Co., Inc. Corp. to JVJ Communications Inc. for SI25.000. compris- 3438 North Country Club Tucson, Arizona 85716 (602) 795 -1050 ing $25.000 cash and remainder note at 10 %. Seller is principally owned by Roger A. Nuehoff and Robert K. Zimmer-

Broadcasting Oct 15 1984 79 freq. to 1170 khz and make changes in ant. sys. App. Oct. 9. 100 kw. App. Oct. 3. TL; change ERP to 29 kw, and change HAAT to 668 ft. App. Oct. 9. WMEZ (94.1 mhz) Pensacola, Fla. -Seeks CP to change Accepted TL and change HAAT to 1,466.16 ft. App. Oct. 9. KMNT (102.9 mhz) Centralia, Wash. -Seeks CP to change TL; change ERP to 100 kw, and change HAAT to KFPW (1230 khz) Fort Smith, Ark.-Seeks CP to change WAAC (92.9 mhz) Valdosta, Ga-Seeks CP to change TL. App. Oct. 5. ERP to 100 kw and change HAAT to 501 ft. App. Oct. 9. 1,057 ft. App. Oct. 2. KEYF (98.5 mhz) to KSSK (590 khz) Honolulu-Seeks MP to make changes in KCIX (105.9 mhz) Boise, Idaho-Seeks CP to change Grand Coulee, Wash. -Seeks CP ant. sys. App. Oct. 5. ERP to 48.6 kw and change HAAT to 2,699.44 ft. App. Oct. change ERP to 29 kw and make changes in ant. sys. App. 9. Oct. 2. KLO (1430 khz) Ogden, Utah-Seeks CP to change TL (96.1 to and change to DA pattern. App. Oct. 5. WDDD -FM (107.3 mhz) Marion, Ill. -Seeks CP to KENB -FM mhz) Worland, Wyo. -Seeks CP change ERP to 50 kw and change HAAT to 492 ft. App. Oct. change ERP to 50 kw; change HAM' to 382 ft., and change KRKO (1380 khz) Everett. Wash. -Seeks CP to make 9. freq. to 96.1 mhz. App. Oct. 9. changes in ant. sys. App. Oct. 9. KZEV (103.1 mhz) Clear Lake, Iowa -Seeks CP to TV's FM's change HAAT to 328 ft. App. Oct. 2. Accepted Tendered WWKS -FM (104.9 mhz) Vanceburg, Ky -Seeks CP to make changes in ant. sys. App. Oct. 2. WBNA (ch. 21) Louisville, Ky -Seeks MP to change KCHO (91.1 mhz) Chico, Calif-Seeks CP to change WMUW (88.5 mhz) Columbus, Miss. -Seeks CP to ERP to vis. 2,000 kw, aur. 200 kw; change HAAT to 850 ft.; freq. to 91.7 mhz and change ERP to 7.71 kw. App. Oct. 2. make changes in ant. sys. App. Oct. 9. change to DA, and change TL. App. Oct. 9. KBBZ (98.5 mhz) Kalispell, Mont. -Seeks CP to change Accepted KDOR (ch. 17) Bartlesville, Okla. -Seeks MP to change SL to 5838 Hwy 93 South, Whitefish, Mont. App. Oct. 2. ERP to vis. 3,981 kw, aur. 398 kw; change HAAT to 1,247 KSNA (107.5 mhz) Anchorage-Seeks CP to change TL WGFB (99.9 mhz) Plattsburgh, N.Y -Seeks CP to ft.; change to DA, and change IL. App. Oct. 4. and change HAAT to minus 295 ft. App. Oct. 9. change ERP to 100 kw and change HAAT to 984 ft. App. WTZA (ch. 63) Kingston, N.Y. -Seeks MP to change SL. KFPW-FM (100.9 mhz) Fort Smith, Ark. -Seeks CP to Oct. 9. App. Oct. 5. change TL; change ERP to 3 kw, and change HAAT to 200 WGGN (97.7 mhz) Castalia, Ohio-Seeks CP to change KTDZ (ch. 24) Portland, Ore. -Seeks MP to change ft. App. Oct. 9. to .355 TL; change ERP kw, and change HAAT to 744.625 HAAT to 1,785 ft.; change to DA, and change TL. App. New (99.7 mhz) Wasilla, Ark. -Seeks CP to change TL; ft. App. Oct. 9. Oct. 9. change ERP to 51 kw, and change HAAT to minus 157 ft. (101.1 mhz) Philadelphia CP to change WEAZ -Seeks WSJU (ch. 18) San Juan, P.R. -Seeks MP to change SL App. Oct. 3. to 14 kw; change to 941.36 ft, and TL; change ERP HAAT outside community of lic. App. Oct. 4. KCRR (102.7 mhz) Bullhead City, Ariz. -Seeks CP to change aux. ant. to main ant. App. Oct. 3. KXWY-TV (ch. 20) Casper, Wyo.-Seeks CP to change change TL; change ERP to 100 kw; change freq. to 102.7 WMGK (102.9 mhz) Philadelphia- -Seeks CP to change ERP to vis. 68 kw, aur. 6.8 kw; change HAAT to 1,744 ft., mhz, and make changes in ant. sys. App. Oct. 9. ERP to 12 kw and change HAAT App. to 1,010.24 ft. Oct. and change U. App. Oct. 5. KWFM (92.9 mhz) Meson, Ariz.-Seeks CP to change 9. ERP to 86.9 kw and change HAAT to 2,036 ft. App. Oct. 9. eWWAS (88.1 mhz) Williamsport, Pa. -Seeks CP to Actions /CALF (95.9. mhz) Red Bluff, Calif. -Seeks CP to change change IL and make changes in ant. sys. App. Oct. 9. TL; change ERP to 7 kw. and change HAAT to 1,265 ft. KXKX (106.5 mhz) Galveston, Tex. -Seeks CP to AM's App. Oct. 2. change SL to 2501 Palmer Hwy., Texas City, Tex. App. Oct. KBBQ (103.1 mhz) Victorville, Calif. -Seeks CP to 2. WPIK (990 khz) Flomaton, Ala-Returned app. to change freq. to 1090 khz. Action Oct. I. change SL to 1,000 ft. south of Victorville city limits. App. WRUT (97.1 mhz) Rutland, Vt. -Seeks CP to change TL; Oct. 2. change ERP to 1.15 kw, and change HART to 2,591.2 ft. WDLP (590 khz) Panama City, Fla.- Granted app. to WDOQ (101.9 mhz) Daytona Beach. Fla. -Seeks CP to App. Oct. 9. increase day power to 5 kw; increase night power to 2.5 kw; install DA -2, and make changes in ant. sys. Action Oct. I. change TL; change HAAT to 981 ft., and change HAAT to WAVA (105.1 mhz) Arlington, Va. -Seeks CP to change WKXY (930 khz) Sarasota, Fla.- Granted app. to increase power to 5 kw; change TL, and make changes in ant. sys. Action Oct. I. WIYN (1340 khz) Rome, Ga.-Granted app. to construct new tower at present TL and increase height of tower. Action Services Oct. I. KUOM (770 khz) Minneapolis-Granted app. to change hours of operation by adding night service with 2.5 kw; AERONAUTICAL CONSULTANTS FCC DATA BASE increase day power to 25 kw; install DA -N; change TL, and TOWER LOCATION /HEIGHT STUDIES make changes in ant. sys. Action Sept. 26. FAA NEGOTIATIONS JOHN CHEVALIER, JR. datawopld KGLE (590 khz) Glendive, Mont.-Granted app. to increase power to I kw. Action Oct. I. AVIATION SYSTEMS, INC. AM FM TV LPTV MDS WENY (1230 khz) Elmira, N.Y. -Returned app. to 28441 HIGHRIDGE RD_ STE. 201 1302 18th St., N.W. Suite 502 change freq. to 1200 lic. to Southport, ROLLING HILLS ESTATES. CA 90274 Washington, D.C. 20036 khz; change city of (213) 377-3449 (202) 296-4790 800- 3685754 N.Y.; increase day power to 5 kw; increase night power to I kw; install DA -2, and make changes in ant. sys. Action Oct. SOUTHERN 301-731-5877 c.welI BROADCAST SERVICES ...4t.. u10, KORE (1050 khz) Springfield- Eugene, Ore. -Granted app. to change power to 5 kw. Action Oct. COMPLETE TURNKEY SYSTEMS o.uyn 1.II1.0^ I. STUDIOS. TRANSMITTERS. WKST (1280 khz) New Castle, Pa.- Granted app. to in- TOWERS ANTENNAS crease day power to 5 kw. Action Oct. 2. Fun Rigging B. Erection Services systems Ltd. Custom EleEtronlcs Design S. Installation WLRP (1460 khz) San Sebastian, P.R. -Granted app. to 75l5 ns PO Bo. 740 Alabaster. Al 35007 R0 su.le .111 41,..1,64114.11 ssssen 4 norte increase day power to 2.5 kw; install DA -D, and make 12051 663 3709 changes in ant. sys. Action Oct. 1. WKVL (1550 khz) Clarksville, Tenn. -Granted app. to BROADCAST DATA SERVICES increase day power to 2.5 kw. Action Oct. 2. Computerized Broadcast Service KRPX (1080 khz) Price, Utah-Granted app. to increase Including day power to 10 kw, night power to 5 kw. Action Oct. I. CALL LETTERS Data Base /Allocation Studies KIBG (1550 khz) St. Stephens, Wyo.-Granted app. to CALL. LETTER SYSTEMS Terrain Profiles change TL. Action Oct. I. PO 9o. 12403 A Drv. of ,Noßrr. Larson et Pt Jackson MS 39211 Johnson. lsol 1 981 3222 (703) 841 -0282 FM's

KEZQ (100.3 mhz) Jacksonville, Ark.-Granted app. to NEW! change TL; change ERP to 44.2 kw; change HAAT to 1,369 102 MUSIC BEDS HORIZON INTERNATIONAL ft., and make changes in ant. sys. Action Sept. 8. Broadcast Implement *n Engineering Complete Buy- Out -5299 00 KPDJ (92.3 mhz) Eureka, Calif. -Granted app. to install , Beet. a video Smiley onion installation Recorded in 1984 Stolen.. E,Nuaton. a Critiqua aux. sys. Action Sept. 28. Emeryency Service 4 Support 215 -345 -TUNE KCMJ -FM (92.7 mhz) Indio, Calif.- Dismissed app. to 3837 E. WI., Arc. Suite 1, PM.. AZ 85040 change ERP to .946 kw. Action Oct. 2. MUSICRAFTERS 803-437 -3800 KCLB (91.1 mhz) Santa Rosa, Calif.- Dismissed app. to change TL; change transmitter; change ant.; change ERP to 3 kw, and change HAAT to 23.52 ft. Action Oct. 2. WEBE (107.9 mhz) Westport, Conn. -Denied app. to

Broadcasting Oct 15 1984 80 Professional Cards

ATLANTIC RESEARCH CORP A.D. RING & ASSOCIATES COHEN and DIPPELL, P.C. Jansky & Bailey CARL T JONES CORPORATION CONSULTING RADIO ENGINEERS 0 CONSULTING ENGINEERS CONSULTING rnLIMnn Telecommunications Consulting Suite 500 1015 15th St., N.W., Suite 703 ve,v.MN000 COUNT .r.RaLello.v 27173 Member AFCCE 1 140 Nineteenth St., N.W. (202) 783-0111 5390 Cherokee Avenue Washington, D.C. 20036 MLMBLR arca Alerandha Vngama 11314 (2021 223-6700 A SubkNr M Washington, D.C. 20005 BamaApduww ea.nwrawra73o-era, Member AFTCF, 1703) 647J164 Member AFCCE

SILLIMAN AND SILLIMAN LOHNES & CULVER A. EARL CULLUM, JR. Moffat. Larson & Johnson, P.C. 8701 Georgia Ave. =805 Consulting Engineers CONSULTING ENGINEERS CONSULTING ENGINEERS Silver Spring, MD 20910 1156 15th St., N W. Suite 606 INWOOD POST OFFICE ROBERT M. SILLIMAN. P.E. 1925 North Lynn Street Washington. O.C. 20005 BOX 7004 (3011 589.8288 DALLAS, TEXAS 75209 Arlington, VA 22209 (202) 2962722 THOMAS B. SILLIMAN. P.E. (214) 631 -8360 (703) 841 -0500 Member AFCCE (8121 853 -9754 .Member AFCCE. 1lrnlLrr .AF(-CE Member AFCCE

AND ASSOCIATES, INC. HAMMETT 8. EDISON, INC. DAVID STEEL ANDRUS JOHN B. HEFFELFINGER & ASSOCIATES, INC. ALVIN H. ANDRUS, P.E. CONSULTING ENGINEERS P O Bor 730 351 SCOTT DRIVE Box 68. International Airport 9233 Ward Parkway. Suite 285 Mein Melvin Ave. SILVER SPRING, MD. 20904 SI. 4 San Francisco. California 94128 816 -444 -7010 Oueenslown, MO 21656 2. 301 384.5374 1415) 342-5208 Kansas City, Missouri 64114 (301)527-8725 Member AFCCE Membe, AICCE A Member AFCCE

CARL E. SMITH JULES COHEN VIR JAMES E. Harold Munn, Jr., CONSULTING ENGINEERS CONSULTING ENGINEERS & ASSOCIATES, P.C. AM -FM TV Engineering Consultants Applications and Field Engineering & Associates, Inc. Suite 400 Frequency Complete Tower and Rigging Services Computerized Surveys Broadcast Engineering Consultants 1730 M St. N.W. 3137 W. Kentucky Ave. -80219 Box 220 Washington DC 20036 Road (303) 937 -1900 8500 Snowville Coldwater, Michigan 49036 (2021 659.3707 44141 Cleveland, Ohio DENVER, COLORADO Phone: 517-278-7339 Member AFCCE 216/526.9040 Member AFCCE & NAB

ROSNER TELEVISION Mullaney Engineering, Inc. HATFIELD & DAWSON ENTERPRISE ENGINEERING P.C. SYSTEMS Consulting Telecommunications Engineers Consulting Engineers Consulting Engineers CONSULTING 4. ENGINEERING 9049 Shady Grove Court Broadcast and Communications EW HANNEL. PE, 250 West 57 Street Gaithersburg, MD 20877 4226 6th Ave., N.W., P0. Box 9001 Peoria, IL 61614 (309) 691-4155 New York. N.Y. 10107 301 -921 -0115 Seattle, Washington, 98107 (212) 246.2850 Member AFCCE (206) 783.9151 Member AFCCE Member AFCCE

VLISSIDES, P.E. MATTHEW I. C. P CROSSNO 8 ASSOCIATES RADIO ENGINEERINGCO JOHN F.X. BROWNE STRUCTURAL CONSULTANT Consulting Engineers & ASSOCIATES. INC. TOWERS. ANTENNAS. STRUCTURES CONSULTANTS CONSULTING ENGINEERS 'audit, Analysis Drsrgn MiwuS. shuns P.O. Box 18312 NORWOOD J. PATTERSON Inspe. hams Supers main ul Enr'wn Dallas, Texas 75218 P.O. Box 420 525 Woodward Avenue YNEZ, CA 93460 Bloomfield Hills, MI 48013 St VA SANTA 6867 Elm . McLean, 22101 (214) 669.0294 Tel (7031 356 -9765 Tel (313) 642 -6226 (805) 688.2333 Member AFCCE .Member AFCCE Member AFCCE Serving Broadcasters over 35 years

D.C. WILLIAMS R.L. HOOVER SHERMAN & BEVERAGE LAWRENCE L. MORTON, E.E. INC. AND ASIOCIATES & ASSOCIATES, INC. Consulting Telecommunications Engineer ASSOCIATES, Consulting Telecommunications Engineers Con,w,.nv [wnne 11704 Seven Locks Road Broadcast /Communications Consultants AM. FM. TV. LPN, CATV. MDS, STL, .71.7 414 iV-IPTV CTV Cellular, Field Engineering, Computerized oosT (II FIC roo 181.13 52 SOX Potomac, Maryland 20854 Boa 0 Channel Searches FOLSOM, CALIFORNIA 95630 J 3019830054 Medford. N 08055 21671 SUPERIOR LANE (916) 933-5000 1609) 983.7070 LAKE FOREST, CALIFORNIA 92630 Member AFCCE (714) 639 -6015

EVANS ASSOCIATES SELLMEYER & KRAMER, INC. AMISEARCIr PAUL DEAN FORD Consulting Communications Engineers CONSULTING ENGINEERS BROADCAST ENGINEERING CONSULTANT AM-FU -T V-C AT W TFS-Satel I Its 11503 Sunrise Valley Or Mesta). Vaqua 22091 Broedeeet Engineering Software J.S. Sellmeyer, PE., S.M. Kramer, P.E. 1701 North Greennie Avenue, Sue 814 R.R. 12, Box 379 216 N. Green Bay Rd. AM FM TV TADS ITFS LPTV CATV RdMrasm. Texas 75081 APPLICATIONS FIELD ENGINEERING WEST TERRE HAUTE, INDIANA 47885 THIENSVILLE, WISCONSIN 53092 CatnurtcaOons Engneenn0 Services Phan (414) 242-6000 PO. Box 841 Mckinney, TX 75069 Hamy L. Stem*. Vugraa 7814704300 Member AFCCE 812- 535 -3831 1214) 542-2056 G Pat Man, Texas 21426315E

JOHN J. DAVIS l.lP.tech+uLCr. RICHARD L. BIBY, P.E. Applications - Field Engineering & ASSOCIATES * COMMUNICATIONS ENGINEERING Radio - TV - Cellular - LPTV - STL TELECOMMUNICATIONS ENGINEERS SERVICES, P.C. CONSULTING ENGINEERS FM- TV- MDS -LPTV -Land Mobile Applications- Frequency Searches 1600 Wilson Boulevard, #1003 L,Ld. P.O.BOX 128 Arlington, Virginia 22209 PatIfinders SIERRA MADRE, CA 91024 -0128 P.O. Box 924 Dearborn, MI 48121 (703) 522 -5722 11711 Lovejoy Street (818) 355-6909 Silver Spring, MD 20902 Member AFCCE Member AFCCE (313) 562 -6873 301 -681 -8188

& INC. INC. EDM ASSOCIATES. D.B. COMMUNICATIONS, ADVANCED SYSTEMS DESIGN LECHMAN, COLLIGAN, B /cash AM FM TV LPTV I IFS Translator Broadcast/ACC /cellular/satellite & JOHNSON Frequency Searches d Rule Makings software development/ FM - TV - CELLULAR - MICROWAVE TelecOmmunicat,ons Consultants C /Carrier Cellular. Satellites demographic analysis DESIGN AND FACILITIES PLANNING MMDS. P/P Microwave Applications Fi.N Engineering 4401 East West Highway. Suite 404 FCC fat Class 4 PE licensed stet 1944 FOXHALL ROAD M Street. N W. Suite Bethesda, Maryland 20814 2033 702 1110 Vermont Ave.. N.W. Suite 1130 McLEAN, VA 22101 Washington. DC. 20036 Washington, D.C. 20005 Phone (202) 296-0354 (301) 654 -0777 contact: Darrell E. Bauguess 703 -237 -2356 1202) 775.0057 change SL to 50 Washington St., South Norwalk, Conn. ALJ Byron E. Harrison made the following decisions: Action Sept. 14. New Orleans (Horizon Broadcasting Inc., et al.) TV Pro- WINZ -FM (94.9 mhz) Miami -Granted app. to change In Contest ceeding. By separate orders: granted motion for summary TL; change HAAT to 1,023 ft., and make changes in ant. decision by Mary Ann S. Bohi; resolved air hazard in her sys. Action Sept. 27. favor; granted motion for summary decision by Crescent City Communications Co., and resolved air hazard issue in WTMI (93.1 mhz) Miami-Granted app. to change TL; ALJ Joseph Chachkin made the following decisions: its favor. By orders, Sept. 25 and Sept. 26. change HAAT to 1,023, and make changes in ant. sys. Flagstaff, Ariz. (Minority Television of Flagstaff Inc. and Action Sept. 27. Lake Dallas, Tex. (Womens Media Investors of Dallas Ltd., Ware Communications Inc.) TV Proceeding. Granted joint et al.) TV Proceeding. Granted joint petition by Womens WKKS -FM (104.9 mhz) Vanceburg, Ky- Granted app. request for settlement; dismissed Ware's app. with prejudice; Media and Opal Thornton and dismissed Poplar Lake Tele- to make changes in ant. sys. Action Sept. 28. granted Minority Television's app. for new TV station at casters Ltd., app. with prejudice. By order, Oct. I. Flagstaff, and terminated proceeding. By MO &O, Sept. 21. WNOE -FM (101.1 mhz) New Orleans-Granted app. to change TL and change HAAT to 1,004 ft. Action Sept. 28. Glendale, Ariz. (Arizona Number One Radio Inc., et al.) ALJ Walter C. Miller made the following decision: WPGC -FM (95.5 mhz) FM Proceeding. Granted motion for summary decision by Momingside, Md.- Dismissed Maurice, La. (Mercury Broadcasting Co., et al.) FM Pro- app. to change TL; Newmountain Broadcasting Corp. and resolved air hazard change SL to 6301 Ivylane, Suite 800, ceeding. By separate orders: granted motion for summary Greenbelt. Md.; issue in its favor. By order, Sept. 21. operate transmitter by remote control; decision by T &H Broadcasting Co.; resolved air hazard is- change transmitter; change ant.; change ERP to 16 kw; Frisco, Colo. (Frisco Electronics, et al.) FM Proceeding. sue in its favor; granted motion for summary decision by change HAAT to 881 ft.; aux. install ant., and make changes Granted motion by Frisco Electronics and dismissed its app. Contemporary Communications Inc., and resoved air hazard in ant. sys. Action Oct. 2. with prejudice. By order, Sept. 25. issue in its favor. By MO &O's, Sept. 26 and Sept. 27. WDMS (100.7 mhz) Greenville, Miss. -Granted app. to Burlington.. N.J. (Delaware Valley Television Ltd., et al.) change HART to 450 ft. Action Sept. 24. TV Proceeding. Granted motion by Burlington 48 Inc. and ALJ James F Verney made the following decision; dismissed Delaware Valley Television's app. with prejudice. WTO1 (103.1 mhz) Carthage, N.Y. -Granted app. to Honolulu (Lee Optical and Associated Companies Retire- By order, Sept. 21. change SL to intersection of State Hwys 26 and 126, West ment and Pension Fund Rust, et al.) FM Proceeding. Grant- Carthage, N.Y. Action Sept. 25. Ithaca, N.Y. (Oswego Broadcasting and Communications ed petition by C.E. Inc. to add air hazard issue against Lee Inc. and Ithaca TVAssociates) TV Proceeding. Granted joint Optical and Phillip R. Antoine and Lan Thi Vuong- Antoine. WSRQ (94.5 mhz) Eden, N.C.- Granted app. to change motion for settlement and dismissed Oswego's app. with By MO &O, Sept. 25. TL; change ERP to 100 kw; change HAAT to 1,532 ft., and prejudice. By MO &O, Oct. I. make changes in ant. sys. Action Sept. 28. Amarillo, Tex. (Family Media Inc. and Amarillo JuniorCol- WSFM (99.3 mhz) Harrisburg, Pa.-Granted app. to lege District) ED/TV Proceeding. By separate orders: grant- change ERP to 2.48 kw and change HAAT to 528 ft. Action ed motion by Family Media to add Sept. 27. comparative coverage issue against Amarillo, and granted petition by Amarillo to Call letters WKCD -FM (93.5 mhz) Mechanicsburg, Pa.- Denied add technical issue against Family Media. By MO &O's app. to change TL; change ERP to .525 kw; change HAAT to Sept. 25 and Sept. 26. 720 ft., and make changes in ant. sys. Action Sept. 25. Frederic J. made Applications WGIT (92.1 mhz) Hormigueros, P.R. ---- Granted app. to All Coufal the following decision: change TL; change ERP to 3 kw; change HAAT to 580 ft., Hamilton, Tex. (A. Tony Beltran, et al.) FM Proceeding. By Call Sought by and make changes in ant. sys. Action Sept. 24. separate orders: dismissed Stephen Nye Barton's app. with New FM KPCW (91.9 mhz) Park City, Utah-Granted app. to prejudice; granted motions for summary decisions by Hamil- move ant. to new tower and change HAAT to ton Broadcasting Co., and resolved air hazard and financial 57 ft. Action KDCY Davis Communications Inc., Cotulla, Tex. Sept. 28. issues in its favor. By orders, Sept. 24. WSEY (96.7 mhz) Sauk City, Wis.-Granted app. to ALJ Joseph P Gonzalez made the following decisions: Existing AM change TL; change ERP to .475 kw; change HAAT to 1,656 ft, and make changes in ant. sys. Action Sept. 24. San Bernardino, Calif. (Religious Broadcasting Network, et WTNN WJED Floyd Broadcasting Inc.. Somerville, al.) TV Proceeding. Granted motion by Amerasian Broad- Tenn. casting Service Ltd. and dismissed its app. with prejudice. By 28. TV's order, Sept. Existing Tampa, Fla. (Gary E. Wilson, et al.) TV Proceeding. Grant- WTJP (ch. 60) Gadsden, Ala. -Granted app. to change ed motion by Grand Bay Television Ltd. and deleted air KZSQ -FM KVML -FM Melvin Winters. Sonora. Calif. ERP to vis. 5,000 kw, aur. 500 kw; change HAAT to 1,139 hazard issue against it. By MO &O, Sept. 27. ft.; change to DA ant., and change TL. Action Sept. 26. WBZJ-FM WRTL -FM Capitol Communications of Illinois "KPBS (ch. 15) San Diego-Granted app. to change Inc.. Rantoul, Ill. HAAT to 2.007 ft.; change ant., and change TL. Action WNNK-FM WTPA -FM Keymarket Communications of Sept. 26. Summary of broadcasting Pennsylvania Inc., Harrisburg, Pa. WJTC (ch. 44) Pensacola, Fla. --- Granted app. to change ERP to vis. 3,258 kw, aur. 325.8 kw. Action Sept. 27. as of August, 31 1984 Grants WTWC (ch. 40) Tallahassee, Fla.-Granted app. to change to DA and change ERP to vis. 3,160 kw. sur. 316 kw. Service On Air CP'a Total Call Assigned to Action Sept. 26. Commercial AM 4.753 170 4,923 New FM's KWHP (ch. 14) Boise, Idaho-Granted app. to change Commercial FM 3.637 418 4,055 ERP to vis. 185.35 kw aur. 18.535 kw. Action Sept. 26. Educational FM 1.157 173 1,330 KQTA Pillar Mountain Broadcasters Inc.. Kodiak, KW WL (ch. 7) Waterloo, Iowa- Granted app. to change Total Radio 9,547 761 10,308 Alaska ant. Action Sept. 26. FM translators 789 444 1,233 KXAR -FM Sandia '76 Inc.. Hope. Ark. WZTZ -TV (ch. 66) Marlborough. Mass. - ,ranted app. to change SL outside community of lic. and operate trans- KROK West Central Broadcasting Co.. De Bidder. Commercial VHF TV 536 26 561 mitter by remote control. Action Sept. 28. La. Commercial UHF TV 357 252 609 (ch. 8) Iron app. to WIIM -TV Mountain, Mich. -Granted -WLRF Stockton State College, Pomona. N.J. change ERP to vis. 31.6 kw, aur. 3.1 kw; change HAAT to Educational VHF TV 114 2 116 Educational UHF TV 173 31 204 635 ft.; change ant., and change TL. Action Sept. 26. New TVs WIIM -TV (ch. 8) Iron Mountain, Mich.-Granted app. to Total TV 1,179 273 1,490 change HAAT to 655 ft. and change TL. Action Sept. 27. KREO The Mad River Broadcasting Co., Arcata. Ca- WHSI (ch. 51) Portland, Neb.-Granted app. to change VHF LPN 199 74 273 lit. UHF LPN 96 136 232 ERP to vis. 2.565 kw, aur. 256 kw; change HAAT to 912.08 WSMH Flint Family Television Ltd., Flint. Mich. ft.; change to DA, and change TL. Action Sept. 27. Total LPN 295 210 505 WX%V-N Four-O Inc.. Gulfport. Miss. KOED -TV (ch. I1) ThIsa. Okla.-Granted app. to change ERP to vis. 291.7 kw, aur. 29.2 kw and change VHF translators 2,869 186 3055 WOCD G &M Broadcasting Inc.. Amsterdam, N.Y. HAAT to 1,713 ft. Action Sept. 26. UHF translators 1,921 295 2.216 WOAC (ch. 67) Canton, Ohio-Granted app. to change Existing AM's ERP to vis. 1,230 kw, aur. 123 kw; change HAAT to 860 ft; ITFS 250 114 364 change ant., and change TL. Action Oct. 2. KCFO KAKC Salem Media of Oklahoma Inc.. Tulsa. Low -power auxiliary 824 o 824 Okla. KOTV (ch. 6) Tulsa. Okla. -Granted app. to install aux. N auxiliaries 7,430 205 7,635 ant. Action Sept. 27. WIVK WHIG Tennessee. UHF translator/boosters 6 o 6 Dick Broadcasting Co. of Knoxville, Tenn. WDAU -TV (ch. 22) Scranton, Pa.- Granted app. to in- Experimental N 3 5 8 stall aux. ant.; change ERP to vis. 1,381 kw, aur. 138 ft.; Remote pickup 12,338 53 12,391 WOSH WYTLVaIue Radio Corp., Oshkosh, Wis. change HAAT to 1.487 ft.; change to DA, and change TL. Action Sept. 26. Aural STL & intercity relay 2,836 166 3,002 Existing FM's WUAA (ch. 16) Jackson. Tenn. -Granted app. to change ' Includes o8 -air licenses. ERP to vis. 215 kw, aur. 21.5 kw; change HAAT to 538.13 KLZE KPEN Dowe Communications Co.,Los Altos, change and change ant. Sept. 26. ft.; TL, Action Calif.

Broadcasting Oct 15 1984 82 See last page of Classified Section for rates, Classified Advertising closing dates, box numbers and other details.

General manager. Broadcasting group seeks full HELP WANTED ANNOUNCERS RADIO charge GM. Large Midwest station. Position requires individual with sales, promotional, managerial skills. Anchorage, Alaska - population 250,000. Leading HELP WANTED MANAGEMENT Excellent opportunity Include experience, salary re- adult easy listening station seeks experienced announcer. No beginners. Tape /resume: Bob Stevenson, Sales manager. AM /Aspen, CO. Must be exper- quirements, references in complete confidence. EOE. Write Box Z -82. KHAR, P.O. Box 111566, South Station, Anchorage, AK ienced. aggressive, creative, able to motivate. Send 99511. EOE. resume to David Johnson, 620 E. Hopkins, Aspen, CO Sales manager. If you're a good sales manager look- Established, group -owned, Midwestern major market 81611. ing to move up (in market size) and, eventually, up Christian radio station seeks true communicator for pri- within an organization, we'd like to talk to you. Send us Seeking hard -working sales manager. Must be prov- metime talkshow Competitive compensation program a letter, we'll call you. Box Z -83. en leader in sales management/community involve- for right person. Creative challenge, expanding com- -country lifestyle. Send track re- ment. Fabulous North WCSC- AM/WXTC -FM, Charleston, South Carolina's mercial format. EOE. Resume to Box Z -44. P.O. Box cord, resume, salary history to WCCY/WHUH. most prestigious radio stations, seeking general man- MI 49931. Morning person with sense of humor. Dominant AM/ 407. Houghton. ager. Previous general management experience nec- FM operation, southeast Texas, PBP or news exper- market essary. Excellent salary/company benefits. Please Major market opportunity with great smaller ience helpful. Contact Art Lay, Manager, KTXJ /KWYX, Manteca, needs send resumes to President, WCSC, Inc., P.O. Box 186. lifestyle. Group -owned KSJQ-FM 97, P0. Box 6090, Jasper, TX 75951. EOE/M /F. community- oriented station manager to develop sales Charleston, SC 29402. EOE, M /F. in 2 adjacent Arbitron -rated markets. Must become Entry -level position. Texas FM. 6- midnight shift plus head- part of the community If you're tired of big market HELP WANTED SALES production. $4/hour. Six day week. Send resume to Box aches, California's San Joaquin Valley could offer per- Z -73. fect challenge. Excellent salary plus benefits of major Southern California: AM /FM combo, top 100 (12 sta- group owner. Rush resumé to Michael O'Brien, Vice tion market), seeking professional salesperson with Afternoon drive. WFMD looking for individual who like President, Jonsson Communications Corporation, P.O background in direct and agency sales. Salary plus gets involved in community and sounds it. Fulltime Box 2424. Sacramento. CA 95811. EOE. We may have commission, established list. expenses, other benefits. AM, A/C format heavy on country crossover, strong news, information. With Washing- a home for you. Contact Steve Katomski, KGEO /KGFM, Box 260, Ba- emphasis on sports, kersfield. CA 93302. 805 -327 -3587. ton and Baltimore both less than an hour away, it's very General manager. Top -rated highly successful major important that we remain the local station in this strong, Wést Coast Christian station. Immediate opening for General sales manager - ARK- LA -TEX area. If you're growing market, Frederick County, MD. No time /temp/ aggressive, take -charge executive experienced in reli- interested in managing staff of seasoned veterans and canned humor tapes, please. T &R: John Fieseler, gious station management or sales management. Pre- talented rookies, we would like to hear from you. Station WFMD, Box 151, Frederick, MD 21701. EOE, M/F. fer someone who is presently employed in similar situa - has good ratings, great consultants, programming per- Professional Beautiful lion and seeking a move up the ladder. Top bracket sonnel. $36,000 base salary. Write Box Y-142. Personality announcer. station. town, middle Tennessee. Must be able to talk with salary and incentives. Send full resume and references small Prefer pro. Call/ in confidence to Box Z -31. EOE. Sales help needed. Single station market serving over & about local people/happenings. 150,000 people. Over 900 businesses need account write: Aaron Durham, WAKI, Box 409, McMinnville, TN Program director, WORT-FM, Madison, WI. Develop/ executives to sell. This is career opportunity, need 37110, 615- 473 -6535. EOE. oversee all programming at diverse, non -commercial professionals to do the job. Taking applications for two HELP WANTED TECHNICAL station, strong audience. Demonstrated management/ top -notch sales reps. now Draw against commissions. required. Open until filled. mountains programming experience One hour drive to LA, San Diego, or beach- Chief engineer - growing group broadcaster needs 608 -256 -2695 for application. Equal opportunity em- es. Great family town. If interested, contact Jerry Hart- experienced, motivated chief engineer talented in all ployer. line, P 0. Box 1076, Hemet, CA 92343. areas of radio operation. Successful combo. Excellent WOKS /KISS 96 seeks experienced general sales Tigers needed. Florida Keys. We're hot; you must be, benefits/additional opportunities. Reply in confidence to Inc., P.O. 230, Patchogue, NY manager. Must be able to train, lead, recruit, motivate too. Hungry to earn big bucks with brand new contem- American Media, Box large local sales force, maintain personal account list. porary FM on air soon. Open territory. Get the meaty 11772. EOE. with We need aggressive, take-charge individual accounts with us, not someone else's scraps. Small Chief engineer. FM /directional AM. Dynamic new own- strong managerial skills. Send resume, salary history, market, but big opportunity Fit the description? Write ership. Immediate position. Involved with major facility references to Alan Miller, General Manager, WOKS- Box 333, Tavernier, FL 33070. We'll call you. upgrade. Attractive coastal Connecticut location. Call FM, P.O. Box 180, Williamsburg, W 23187. Equal op- Gary Girard, GM, WNLCIWTYD, 203 -442 -5328. portunity employer. Account executive - heavy hitter with urban contemporary background. Selling established AM power- HELP WANTED NEWS General manager. Help build FM, AM stations to be house, sunny Jacksonville, FL. 904-642 -0530. EOE purchased as part of new radio group. Aggressive M/F WSUS Radio/ cable N Expanding news department. sales record /good programming knowledge. Great op $225 + /week to start. Resumes/audio cassettes to Bob portunity including equity. Resume to Simmons Com- Nashville - 920 (WQOK) and WVOL seeking one ag- Aaronson, WSUS, P 0 Box 102, Franklin, NJ 07416. No munications, 1600 Summer Street, Stamford, CT gressive street fighter to sell urban contemporary sta- phone calls. Personal interview required of finalists. 06905. tions. Highly rated in latest Arbitron with 14.0 share EOE,M /F combo 12 +. Currently selling for good rates. Big on General manager. Profitable Atlanta suburban fulltime sales research People-oriented/innovative. Minimum HELP WANTED PROGRAMING AM talk station seeks sales- oriented mgr. Strong pro- two years radio sales experience required. Resumes to PRODUCTION AND OTHERS graming /community involvement background. Mkt. John Haggard, Senior Vice- President, WOQKNWOL, growth unmatched. Small equity possible, based on 1320 Brick Church Pike, Nashville,. TN 37207. EOE/ME Freelance writers for motivational PSAs, aired on performance. 404 -953 -1798. 1.200 stations. Pay: $400 for 13 spots. For guidelines, Sales manager. 25,000- 30,000. Christian formatted In- write Stephen Winzenburg, Second Thoughts, 9500 W Manager. Only Christian station, Midwest city of diana station. Opportunity to become manager. Don't Illinois Rt. 15, Belleville, IL 62223. 300,000 +. Must have good sales record. Compensa- apply without proven sales record. Resume, refer- One very special person to operate new contempo- tion $25K +. Resume /references to Box Z -54. ences, sales record to Box Z -55. rary satellite FM in the Keys. Must do it all, from an- General manager, strong sales record. New class C Long Island's fastest growing radio station. We want nouncing /production to answering phones/running of- FM station, small Midwest market. Expanding 3- station winning account executives. Salary/commission /bene- fice. Tremendous responsibility. Chance to earn your group. Start now. Great opportunity for results- oriented fits. Resume to Station Manager, WGLI Radio, 1290 way into management with growing small- market person. Call Paul A. Baillon, 612 -222 -5555. Peconic Avenue, Babylon, NY 11704, EOE. group. Desire and attitude are everything. EOE. Box 333, Tavernier, FL 33070. Community club awards (CCA), 30- year -old media - Retail sales manager. Find, hire, train, motivate sale- merchandising plan, has two immediate openings Mid- speople in retail department. If you're creative, Audio perfectionist: Must have complete RF & audio west (multi- state) territory. Fulltime, Monday /Friday trav- streetwise, knowledgeable about direct retail selling, knowledge. Successful CHR FM & new fulltime AM el. Media management sales required. Substantial ready to work hard, send your ideas and resume to being built this year. Resume to Box Z -53. draw against commission. Call /write for personal inter- Carey Davis, VP/Director of Sales, WMCA, 888 Sev- view. John C. Gilmore, President, PO. Box 151, West- enth Ave., NY NY 10019. Equal opportunity employer. Radio program producer/writer. Nationally syndicated port, CT 06881, 203- 226 -3377. country music series seeking experienced producer/ South Alabama. Great growth opportunity for exper- writer. Experienced in location music recording, sched- General manager: acquiring station. Great Western ienced sales person. Salary and commission. WTCG, uling, budget mgmt., script dialogue, all phases pro- market. Ready to match exceptional growth of existing CBS Radio, 303 South 3 -Notch St., Andalusia, AL duction. Resume to The Linear Group, PO Box 18267, properties. Seek experienced broadcaster ready to 36420. 205 -222 -8849. EOE. Asheville, NC 28814. prove you can put it together for fast -moving, expan sion -oriented group. Now looking at stations 6 & 7. Premiere AM /FM, western Mass., wants special per- Radio program associate producer. Nationally syndi- Grow with us. Earn income commensurate with your son. Fill top level sales position. Established account cated country music series seeking experienced asso- skill /performance. Now interviewing. EEO. Resume list available. Offer excellent salary/commissions. Re- ciate producer. Assist in all phases production, remote please Constant Communications Company, 107 sume: WUPE/WUHN, Box 1265, Pittsfield, MA 01202. recording, talent coordination. Resume to The Linear Burnham Road, Lake Oswego, OR 97034. EOE/ME Group, PO Box 18267, Asheville, NC 28814.

Broadcasting Oct 15 1984 83 Program director - small market Ohio AM/FM AC for- AP winners - male and female team, New lurk City Tremendous growth has neccessitated immediate mal looking for PD with initiative/communicative skills. area. For winning tape, 201-221-1853. sales openings. Central California, Spanish TV chain. Air shift and PD responsibilities with position. Send Lucrative compensation package to professional, self - Alrbourne I flying! tape /resume to WCSM, Box 492, Celina, OH 45822. traffic. love radio and Humorous, starters. Rush resumes to Sainte Broadcasting Corpo- creative, personable, dependable. Will relocate! Dave, ration, PO Box 3689, Modesto, CA 95352. Immediate openings: top rated Virginia station has 317- 248 -9453. room for you to learn/grow. Great opportunities for air Account executive. Small market, group owned net- News director 5 medium ex- talent. Tape/resume to Norman Brooks, P.O. Box 2189, available. years market work VHF Position involves direct. agency, develop- Staunton, VA 24401. EOE. perience. Good voice :copy. Currently in NH radio mental work. Requires aggressive, disciplined sale- sales. NH, vT, ME area preferred. Box Z-41. sperson. Media experience preferred. EOE. Write Box SITUATIONS WANTED MANAGEMENT Z -42. Experienced newscaster, quick writer, organized, in- I have a general telligent delivery. Personable, hardworking; want to re- manager associated with me for 6 WDAU -TV, Scranton-Wilkes- Barre, PA, has excellent yrs. who wants to make a move. If your organization locate. Northeast small to medium market. Box Z -48. opportunity for experienced account executive. Candi- can use a dedicated, mgr w ambitious /exceptional dates must be experienced in all phases of local -re- sales. programing, Sports anchor /reporter - award winning sports an- & administrative skills, call corpo- gional sales. If you are a self- starter, have thorough rate mgr., 609 --882 -7191. chor /reporter/writer. 12 years solid experience - including reporting, show host, PBP in nation's #2 market. If understanding of TV sales, have ability to create written Innovative top 10 market manager, now owner of suc- you want exciting /dedicated approach to sportscast - presentations, develop new business, desire future cessful small market FM, seeks medium market chal- ing, I'm your man. Will consider weekends if weekdays management opportunities, send resume with letter lenge as GM or turnaround consultant. Positive results not available. Call Ed Thomas, 415- 992 -0669; write detailing why you should be considered to Bill Ferrell, guaranteed. Best references. Box Z -39. 783 Skyline Drive, Daly City, CA 94015. General Sales Manager, 415 Lackawanna Avenue, Scranton, PA 18503 Include salary requirements. All 24th market station manager now available to relo- Talk all night- specializing in all -night format, blend- inquiries held in strictest confidence. No phone calls. cate, Northeast. Successful, young, cooperative, ing human interest, controversy, humor, information. Ex- EOE. sales /network oriented. Lets work together! Box Z -45. perienced interviewer, lets talk. Prefer Northeast/Mid west. 617- 767 -3281, Art Murphy HELP WANTED TECHNICAL General manager, in -depth knowledge of radio covering 20 years successful management. Dynamic, highly Experienced newsman. Established anchor, success- VTA Technologies, a research, development, manu- organized. Demonstrated expertise includes heavy ful writer. Now participating in New lurk City radio. facturing firm in Hollywood, Florida, is accelerating its sales and promotion skills, superior leader, motivator. Prefer Minneapolis/St. Paul market. Ange, 718 -338- expansion plans and therefore has following openings: Results and profit- oriented. Need a consistent winner? 8328, between 12 -1 PM EDT. digital design engineers, software engineers, analog Write Box Z -59. engineers. Challenging opportunity for engineers with Award winning sportscaster/PBP /news writer. 9 television engineering background and ability to apply Current GM with both medium market and top ten/ years' experience. Hard worker. Doesn't go by the advanced technologies to new areas of teleproduction major group management experience seeks GM or clock. Tred of working for losers. Looking for stability, equipment needs. If you're not satisfied with todays corporate position, NE. Write for prospectus demon- pleasant working atmosphere. 305 -246-5713. methods and equipment. help us develop tomorrow's. strating historic climb to market dominance over com- Contact Bob Hemsky, 2040 Sherman Street, Holly- SITUATIONS WANTED PROGRAMING, petition that had never been beaten. Box Z-67. wood, FL 33020. 305- 920 -0800. PRODUCTION, OTHERS SITUATIONS WANTED ANNOUNCERS West coast cable system with master controt/produc- market Major pro. 20 year programming pro looking tion facilities seeks maintenance engineer with good Entry level position /Emerson for new challenge. Do have unique, College grad. Seeking you competitive technical training, at least five years experience. Must entry level position in radio. situation requiring motivation, Wealth of experience in TV positioning, experience, be knowledgeable on all tape machine formats. espe- & radio. Exceptional knowledge leadership? Maybe of broadcasting indus- you should give me a call. Jack, daily 3/4 inch format. Must be able to troubleshoot, try. Complete and thorough 619- 270 -6878. experience /knowledge in analog and digital circuits to component level. Call Bob music industry. Wdl inquiries. consider all Music direc- Martin or Jack Goldie, 415 -998 -7344. EOE. tor and /or air shift desirable, too. Will consider most anywhere. California, East, Northeast preferably. No Maintenance engineer - Sacramento, California, UHF country or news formats, please. Available now! Highly independent, 20th market, seeks experienced studio organized, reliable and motivated! Write Mr. Steven, c/o TELEVISION and/or transmitter maintenance engineer. Must have 19 Lyon Road, Chestnut Hill, MA 02167; 617 -322 - extensive maintenance experience, good references, HELP WANTED MANAGEMENT 5646, leave message. FCC first or general class license. SBE certification a General manager. plus. Familiarity with RCA UHF transmitters, TCR -100, Gimme a listen. Experienced broadcaster seeking Idaho Educational /Public Broad- casting System. TK -29, TK -76, TK -86, Sony 1" and 3/4 ", Ampex quad, change. Good pipes, enthusiastic PBP, native Midwest- Idaho State Board of Education is seeking candidates GVG, CMX, TYRO desirable. Immediate opening. Con- erner John, 309-326 -1158, before 6CDT. for the position of general manager of the Idaho educational /public broadcasting sys- tact Bob lenditti, Chief Engineer, KRBK- TV/31, 500 Me- 1Wo years' commercial experience small market. tem. The general manager is administrator of non -com- dia Place, Sacramento, CA 95815. 916 -929 -0300 Want to move up. Adult, top 40, MOR. Want to be cre- mercial public broadcasting system in Idaho, which EOE. ative, not just includes public push buttons. Call Dave, anytime, 201- television stations on university cam- West Coast television station seeks chief engineer. 777 -0749. puses in Boise, Pocatello, Moscow The general man- Beautiful town, heavy recreation area, modestly priced ager, in consultation with local interest groups, institu- housing. Resume to Box Z -51. Ambitious beginner making career change to learn tional and public school administrators and TV station the business. Desire combo position with strong inter- managers, is responsible for final programming and Maintenance supervisor. Knowledge of UHF transmit- est in production /sales. Related experience. Versatile budgetary decisions and planning of entire system inter, 3 years experience in solid state repair. 1" exper- background. mature outlook. Solid tape/resume. Mike, cluding all stations, the state microwave /translator net- ience & 3/4" VCR. Must know systems & able to man- 414 -462 9695 mornings, CDT. work, and central service and administrative functions age maintenance department. $15,000 to $20,000, the Talk show host/interviewer ready for bigger market. of system. The general manager is responsible to depending on experience. Call/send resume to Carl the Many, many years experience. For vivid sample, write State Board of Education which is the governing Natone, Director of Broadcasting, KSMQ -TV, 1900 8 Box Z -81. board for all public education in Idaho and is licensee Avenue, NW, Austin, MN 55912. Excellent benefit plan. of all three PBS stations. Preferred qualifications: Can- EOE/AA. SITUATIONS WANTED TECHNICAL didates shall possess Bachelor's Degree, with preference given for graduate work; at least six years of ex- Top 20 market VHF network affiliate, Sunbelt, has Professional broadcast engineer, 20 years hands -on perience in public broadcasting including evidence of opening for news gathering (ENG) technician. Re- experience in design, construction, maintenance, progressively responsible management positions quires at least two years TVoperations experience. TV preparation of applications, ownership, seeks position through the senior level; the ability to communicate maintenance experience preferred. Duties include as technical director with progressive broadcast effectively with subordinates, peers, and superiors; field setup, operation, maintenance of news micro- group. Resume /professional references on request. demonstrated ability to interact with leaders in educa- wave and related equipment. Must work closely with Reply Box Z -25. tion, government and community; an understanding of/ reporters, photographers, news department on daily basis. Must be able to work all shifts including week- SITUATIONS WANTED NEWS commitment to basic purposes and values of public broadcasting and demonstrated ability to represent ends. Resume to Box Z -69. EOE. Veteran news broadcaster. Major markets, all phases effectively those values; and demonstrated ability to Manager of engineering - major market network NBC identify financial direction, writing, reporting, performing, editing. Can needs of the system and attract the television affiliate, 43rd ADI, has opening for mgr of relevance, funds required. Salary add impact, human interest ratings punch $40,000 to $42,000. Send letter engineering to succeed present chief engineer who news of application, resume, to your product. 313-668 -7066. three contactable references, retiring. We're seeking applicants with minimum of 5 postmarked no later than November 1, 1984, to State years experience as chief engineer or assistant chief. Capable newsman. Excellent voice /delivery. Tape/re- Board of Education, c/o Mike Mitchell, Chairman, IE/ Qualified applicants must have strong maintenance sume available. Richard Harris, 940 Irving Pk. Rd, Ben- PBS Screening Committee, Len B. Jordan Building background and familiarity with state -of- the -art equip- senville, IL 60106, 312- 766 -0427. 650 #307, West State Street, Boise, ID 83720. ment. Must have operational background, proven lead- Veteran sportscaster, 11 years experience PBP, in- HELP WANTED SALES ership ability/administrative skills, with ability to com- cludes NCAA basketball, college grad. Dan, 316- municate effectively with station and corporate 231 -6205. General sales manager. Network affiliate, Southeast. management. Human resources is an important part of Experience in handling local sales team/handling na- our operation; therefore, this position will require out- Sportscaster, 3 year sports director, seeks medium or tional business required. Previous sales management standing people skills, particularly with regard to day - large market opportunity. Excels in studio and PBP. If its experience preferred. Excellent opportunity, growing to-day supervision/training of engineering staff. EOE/ a big market sound you want, call Marc, 314-946- company Send resume to WS/TV, PO Box 2429, Sa- M/F Resume /salary history to Personnel Mgr., WSAZ- 0925. vannah, GA 31402. EOE. TV, Box 2115, Huntington, WV 25721.

Broadcasting Oct 15 1984 OA HELP WANTED NEWS HELP WANTED PROGRAMING CMX 340 editing position, Hawaii. 2 years on -line com- PRODUCTION & OTHERS mercial experience. Salary range: $30.000. Phone 3 TV specialist: produce video packages, PSAs, other pm EDT. Charlie Riley, KIN 808- 545 -6229. EOE. program material for commercial and educational tele- Producer: group owned, top 15, net affiliate seeks provision stations. Desire at least three years major /medi- ducer, two to five years experience. Must have strong Director /newscasts: we're looking for leadership um market reporting background; news writing plus writing skills, with field production experience. Must be skills, with ability to direct top -rated, fast -paced news ENG shooting /editing skills. Requires Master's degree able to produce quality programs for prime. Resume to show Also opportunity to produce special projects in communications field. Position closing date 11/15/ Box Z -7. such as parades & telethons. Experience, enthusiasm, 84. Resume to R.E. Thomas, Chairman, Information De- talent are musts in this unique Southeast medium mar- partment, College of Agriculture /Home Economics, Associate producer /television host. Public television ket. Resume to Lew Koch, Operations Manager, WAAY- Washington State University, Pullman, WA 99164.6244. station with expanded signal coverage throughout N P.O. Box 2555 Huntsville, AL 35801. EOE.. An equal opportunity/affirmative action employer Southern California. Must have two years fulltime production experience with some hosting experience. Sal- Senior producer - IN services - Responsible for su- Anchor /reporter. Join hard-working news team and ary $15.7K to $18.6K, excellent family benefits. No pervision/management of six -person instructional tele- anchor award-winning nightly news for unique cable tapes please. Send letter /resume, postmarked by 10/ vision services unit for statewide EN network. Bache- operation. Staff of eight; competitive with broadcast. 26/84, to Winston Carl, Personnel Officer, KVCR -TV/FM, lor's in journalism, mass communications, or radio and Considerable reporting experience required; Salary: San Bemardino Community College District, 631 S. Mt. television or film, plus minimum of five years exper- mid -teens. Mature and hard working only. Apply: tape Vernon Ave., San Bernardino, CA 92410. AA/EOE. ience in television producing /directing or equivalent nine years Deadline: November 8. and resume by November 1 to Personnel Department, experience. Creative services producer /photographer -domi - Palmer Communications Centre, 333 8th Street South. $26,146 minimum. Apply to Lee Rockwell, University of nant Midwest NBC affiliate seeks creative, talented, Naples, FL 33940. Equal opportunity employer. Nebraska Television, Box 83111, Lincoln, NE 68501. self- motivated producer /photographer to head award - AA/EOE. winning EFP unit. Duties include producing and shoot Meteorologist. Florida capitol city ABC affiliate. Suc- ing commercial and promotional spots Requires prov- Art director. Do you want to join the team at soon to be cessful candidate will be good communicator with at en track record, outstanding photographic eye, ability #1 independent in Miami-Ft. Lauderdale market? If least two years experience. Tape /resume to Dan Elling- to work well with clients. Not a beginner's position. you are creative, motivated person, with 3 years' de- ton, News Director, WTXLTV,, P.O. Box 13899, Tallahas- Send tape /resume to Bob Brooks, VP, Prog./Opns., sign and production experience in television art de- see. FL 32317. EOE. KTIV. 3135 Floyd Blvd., Sioux City, IA 51105. EOE. partment, this position could be for you! WBFS. channel 33, the new independent, south Florida, looking for Expanding news operation. Medium market Sunbelt Promotion. Seek highly creative writer -producer with innovative art director. Must have heavy print back- station needs three news reporters and two news pho- television promotion and /or news experience. Self - ground in TV Guide and newspapers; must have ability tographers to meet immediate plans for news growth. If starter, upbeat attitude musts. Tape/resume to Carolyn to work under pressure in meeting deadlines: must be you have experience, we can offer you an opportunity Lawrence, Creative Services Director, WSMV, P.O. Box able to prepare /maintain monthly budget. Indepen- to grow with us. No beginners, please! Send tape. 4, Nashville, TN 37202. dent experience not necessary. Photogra- resume, salary requirements to Walter Saddler, News preferred, phy /illustration skills a plus. Resumes only to Dept. A, Director, WJTV, P.O. Box 8887, Jackson, MS 39204. No Television producer. We need person who can docu- 1712 East Randol Mill Rd., Arlington, TX 76011. Equal phone calls. EOE. ment experience in both studio and location produc- opportunity M -F. tion, who is ready for upward career move, interested employer, Consumer reporter: we need person with versatility in doing mix of commercial and religious program- Production manager. Fast growing television station and flair who's both responsible in story selection and ming, and who is looking for complex, creative, fast - in fast growing Dallas -Ft. Worth market seeking aggres- execution, and can create a compelling story with paced context within which to work. Ve are medium - sive leader for their production facility Must have at touch of humor. Right person is self-starter who can sized, Midwest network affiliate, number one in market. least 3+ years exp. in commercial and /or corporate/ field generate the story ideas, produce and write the with new facility and expanding staff needs Send let- industrial production management, preferably with sta- stories, and with live studio reports ideally be capable ter /resume to Box Z -50. Expect prompt reply tion that takes equally aggressive stance on produc- and live from the field. Send letter, tape, resume shots tion. Base salary with commission. Resumes to KTXA, to: Mimi Pizzi, KSTP -N, 3415 University Avenue, Minne- Consumer reporter: we need person with versatility Dept. P -M, 1712 East Randol Mill Rd.. Arlington, TX apolis, MN 55414. Equal opportunity employer, M/F and flair who's both responsible in story selection and 76011. Equal opportunity employer, M -F. execution, and can create a compelling story with Weekend anchor/producer - aggressive New York touch of humor. Right person is self- starter who can Promotion manager. Start up VI-IF, Fajardo /San Juan, State network affiliate has immediate opening for quali- generate the story ideas, field produce and write the person who can direct, pro- fied weekend anchor /producer. Applicant must have stories, and ideally be capable with live studio reports duce promotions for on -air, print, radio. Resume, salary, excellent producing, writing, on -air skills; proven re- and live shots from the field. Send letter, tape, resume demo tape to WPRI-N P.O.B. 521060, Tulsa, OK porting experience. Resume /salary requirements to to: Mimi Pizzi, KSTP -TV 3415 University Avenue, Minne- 74152. EOE. Box Z -58. Equal opportunity employer. apolis, MN 55414. Equal opportunity employer, MIE

Top -rated CBS medium Midwest affiliate has opening Field producer: Good Company needs that special SITUATIONS WANTED MANAGEMENT for general assignment reporter. Weekend anchor -pro- field producer who can work creatively with our report ducer duties may be included. Two years commercial er. Reporter has great sense of humor and loves to try GM currently running profitable LPN looking to move experience, familiarity with ENG editing essential. Re- the unusual. The field producer must also be skilled to full power. Write Box Z -64. with logistics of live remotes. The ideal candidate has sume to Box Z -68. EOE. Production manager seeks station interested in devel- at least a year's field producing experience and some oping production department as profit center. Current Sportscaster openings. Interested? Send tape /re- shooting /editing skills. Please send a letter, tape, re- employer billed over $250K last year due to my efforts. sume to Steve Porricelli, Primo People, Inc. Box 116, sume to: Mimi Pizzi, KSTP -TV Good Company, Dept. For better looking bottom line, call me! 201- 785 -3294, Old Greenwich, CT 06870. 203- 637 -3653. FR 3415 University Avenue. Minneapolis, MN 55414. tonight! Equal opportunity employer, M /F. Producer. Small market station with news commit- Operations manager. Major market experience. Producer /director - creative. quality conscious indi- ment. Learn/grow with pros. Beautiful coastal resort Strong production, promotion, programming back- vidual to direct news, commercials, special programs. area. Great opportunity for producer looking for major ground. Emmy award winner. Can make things happen Prefer minimum 1 year news directing experience. responsibility News Director, WECT-TV PO Box 4029, at your station. Excellent references. Box Z -79. Azalea Station, Wilmington, NC 28406. Send tape, salary requirements, resume to Production Manager, WXEX -N, 21 Buford Road, Richmond, VA Creative TV editor /shooter - Washington, DC exper- 23235 Equal opportunity employer. SITUATIONS WANTED NEWS ience. Resume/tape to Nightly Business Report, 236 Producer /director. Highly creative, highly motivated Massachusetts Ave., NE, Washington, DC TV sports reporter. 84 MS TV journalism. Major market #204, person. Minimum two years' experience in commercial 20002. network affiliate sports experience. Can and will do television directing. Emphasis on promotion and com- everything except windows. Seeking entry level posi- mercial Researcher /producer - self -starter. TV journalism ex- experience. Knowledgeable in EFP with mini- tion. Single. Will relocate. Opportunity more important perience. Resume to Nightly Business Report, 236 mum 1 year experience in this area. College degree or than salary. Rick. 317-849 -3913. Massachusetts Ave., NE, #204, Washington, DC equivalent experience. Reply to Production Mgr 20002. WPTF -TV, P.O. Box 1511. Raleigh, NC 27602. EOE. News director medium market or assistant news director large market. Managing editor medium market Weekend anchor /reporter: three years' experience KOCO -TV promotion manager. Must be experienced ready to move up. Box Z -40. preferred. No beginners. Send tape. resume, refer- all phases of television station promotion, which in ences, salary requirements to Larry Sfirewalt, News dudes audience promotion, creation of campaigns Young, aggressive female reporter /anchor at cable Director, WGHP-TV (Greensboro -High Point- Winston- and execution, sales promotion, ability to work with station wants anchor /reporter job with network affiliate. Salem), Box HP -8, High Point. NC 27261. No phone sales department to create sales promotion brochures, Strong writer, bi- lingual French, B.A. English. Exper- calls. EOE. work with station clients, understanding of research ienced interviewer. Host own live talk show with phone - and implementation of research material, community in participation. Can shoot, edit, produce. Box Z -43. WRCB -TV seeks co- anchor to complement estab- relations involvement. responsibility image/ for station Meteorologist with awards, computer experience, sci- lished male lead anchor. Degree in journalism, 2 years press relations. Only written applications accepted. ence reporting, AMS seal of approval. Available now anchor experience preferred. Solid writing /reporting Send to Al Parsons, Box 14555, 73113. Okla. City, OK Call Stuart, 962 -8419. skills necessary. Tapes/resumes to Keith Nichols, Equal opportunity employer. 314- WRCB-TV, 900 Whitehall Road, Chattanooga, TN 'TV sports reportevphotographer. '84 U- Kansas grad. 37405, 615- 267 -5412. Equal opportunity employer. Production manager. Head top- notched, creative BS broadcast journalism. 2 1/2 yrs.' sports reporting staff. Pros need only apply Must be strong manager/ experience. Currently working PTat local cable co. Can Weekend market. anchor. Medium Midwest Must be creative genius. All new equipment being added. Send shoot, edit, report. Seeking entry level position. Tracey strong writer, have previous anchoring experience. sample of your work to Frank Pilgrim, P.O. Box 321, Graham, 612- 722 -4675, 7 AM -noon CDT, or 3112 Min - College degree required. Resume to Box Z -84. EOE. Salisbury, MD 21801. EOE/M -F. nehaha #104, Minneapolis, MN 55406.

Broadcasting Oct 15 1984 R5 Meteorologist: Missouri J- school graduate is solid re- Assistant professor telecommunications. Full time. CCA FM trx. 10,000 B plate transformer. Brand new; porter, good forecaster wants to improve your ratings. tenure track postion. Ph. D. preferred, teaching exper- not needed. Make offer. E. G. Reynolds, 404 -536- Has 3 years radio, 2 years commercial television experience required. Teach undergraduate and graduate 5501; 534 -9998. ience. Mark, 314 -631 -3285. courses in established, production- oriented program. Should be able to teach audio and /or video production New Ampex audio recorders final close -out. Vie pur- Eager to start work in news, promotions. in Ampex Experience and any of the following: writing, law, programming, chased all of Canada's inventory. AIR -700. TV radio, print, PR. Organized. Attractive. Fluent Span- management. Competitive salary/benefits. Available AIR -800, AG440 -C & ATR 800 amplifiers, motors, Elizabeth, ish. 215- 644 -6079. January, 1985. Send resume, transcripts, three letters heads, consoles, etc., 25 -50% discount. Northwest- of recommendation to Search Committee, Department ern, Inc., 800-547-2252. SITUATIONS WANTED TECHNICAL of Telecommunications, Kutztown University, Kutztown, Used broadcast TV equipment. Hundreds of pieces Employed chief engineer seeks broader horizons. 16 PA 19530. Kutztown University is an affirmative action/ wanted & for sale Please call System Associates to years television experience, 5 years as chief. Strong on equal oppportunity employer. receive our free flyer of equipment listings. 213 -641- construction, maintenance, people management. 2042. Northeast preferred. 215 -582 -5046. Radio/television instructor - assistant or associate professor. Lincoln University has full time position in 360 foot AM utility tower #380. Standing. KXEX, Fres- mass communications Re- SITUATIONS WANTED PROGRAMING beginning January, 1985. no, CA, 209 -233 -8803 sponsibilities include PRODUCTION & OTHERS teaching courses in radio/television production and broadcast joumalism; assisting New Cetec console. Cetec /Shaeffer 2000 series, eight Music video programs /programming. Seeking posi- students in work at campus 40,000 watt FM stereo channel stereo audio board. New! Cost $4,000. Ship for first $3000. 619- 270 tion in music video program, cable TV. Programming station, teaching some print journalism courses. Appli- -6878. cants must have knowledge, production, promotion, studio operations. earned doctorate in journalism or RADIO PROGRAMING Will consider all inquiries. Over 5 yrs. experience in mass communications, or M.A. and demonstrated pro- Boston mkt., in TV /radio, & college. Emerson College fessional reputation, at least two years of professional ID's. Dallas sound got you down? Fresh new ID pack- grad (broadcasting). Exceptional knowledg most experience in teaching and /or any of the professional ages, reasonable prices. Canary Productions, 145 Bar - areas of TV Super knowledge/experience in music & media. Must have competence to administer programs claden Rd., Rosemont, PA 19010. 215-527-8812. industry. Highly organized, motivated, responsible. Will in both broadcasting and journalism. Experience in Radio & TV Bingo. Oldest promotion in industry. consider all areas U.S., especially CA, E 8. Northeast. print journalism helpful. To apply, request Lincoln Uni- the 1962. Will relocate. Mr. Stevens, c/o PO Box 35, Waban, MA versity application form, and submit resume. three let- Copyright, Nbrld Wide Bingo, PO Box 2311, 02168,617 -322 -4423. ters of recommendation. official transcripts to Person- Littleton, CO 80122. 303- 795-3288. nel Office, Lincoln University, 820 Chestnut Street, MISCELLANEOUS Program director. Responsible. versatile, exper- Jefferson City, MO 65101. An equal opportunity/affirma- ienced. People, production, promotion, product pur- tive action employer. Deadline: November 1, 1984. Business plans - A five year financial plan for your chasing, profit person. Call Ed, 312 -388 -4335. new TV station will help cinch your financing. Quality WANTED TO BUY EQUIPMENT Promotion. Highly creative writer/producer. Looking Media, 404-324 -1271. position, for #2 top 20 market. 203 -453-5719. Wanting 250, 500, 1,000 and 5,000 watt AM -FM trans- FM SCA'S. 6 Upper Midwest markets. For lease - satel- mitters. Guarantee Radio Supply Corp., 1314 Iturbide lite interconnected. Contact Richard -752- Entry level position. Syracuse U grad. Seeking entry Becvar, 515 Street, Laredo, TX 78040. Manuel Flores 512 -723- level position in TV production. Prefer New England. 3341. more 3331. Opportunity important than starting salary. John, COMEDY - 754 617 -7391. Instant cash - highest prices - we buy TV transmitters. FM transmitters, TV studio equipment, microwaves. Free Joke packet. Writers: George Bissessar, Morrie Millions in equipment purchased annually Quality Me- Gallant, Sylvia Kaye, Patrick Kehoe, Roberta Page, dia, 404-324 -1271. Wayne Scott. Contact Robert Makinson, GPO Box ALLIED FIELDS 3341, Brooklyn, NY 11202, 718- 855 -5057. FOR SALE EQUIPMENT HELP WANTED MANAGEMENT AM and FM TPansmltters -used, excellent condition. Electronic media producer II. The Evergreen State Guaranteed. Financing available. Transcom, 215- College, Olympia, Washington. Responsible for video 379 -6585. production, instruction, and management. Requires RADIO four years' college in television production, communi- New TV start-ups - fast, cost effective construction. cation, instructional media or equivalent, three years Top -quality equipment at bargain prices. Vi will write Help Wanted Sales experience in video. Additional college substitutes for your business plan, help you with financing. Quality Media, 404 -1271. up to two years experience. Salary $1871 - $2396 -324 monthly, plus benefits. Deadline October 30, 1984. Call Top quality equipment - lowest prices - satisfaction 206- 866-6000, ext. 6361, for application forms. EOE. guaranteed. Most brands new and used. Quality Me- EXPERIENCED dia, 404 -324 -1271. RADIO SALESPERSON HELP WANTED SALES New UHF transmitters - our new "Silverline" transmit- If you have a strong background in Expanding video production facility needs first rate ters are unbeatable for quality and price. Quality Me- sales, a working knowledge marketing director. Proven track record in related field dia, 404 -324 -1271. of radio plus 5 years minimum experience a must. We are ag management, a willingness to travel, gressively challenging the competition in Washington, Quality broadcast equipment: AM- FM -TV, new and and a strong desire to make money - DC market and you will be major player. Send resume used, buy and sell. Antennas, transmitters, VTR's, to Jonathan Park, 150 S. Gordon Street, Alexandria, V4 switchers, film chains. audio, etc. Trade with honest, this is the position for you. For more 22304. reliable people. Call Ray LaRue, Custom Electronics information, call Bob Bruton, 800- Corp., 813-685 -2938. TWX 810-876-0628 Celco. 527 -4892. HELP WANTED TECHNICAL Broadcasting's largest source of copper strap, Experienced wave guide engineer, experience in ground screen, #10 wire, flyscreen. 317 -962 -8596, path alignment, only qualified need apply Resume re- ask for copper sales. quired. Ellis Communications Corporation, P.O. Box Help Wanted Programing, CCA 25000DS FM 657, Dunnellon FL 32630, 904 -489.7742. (1972), CSI FM 3000E (1982), ITA 5KW FM, Harris MS15, two Bird 25KW dummy loads. Production, Others Experienced tower erectors. If you don't care about Call M. Cooper/Transcom Corp., 215-379 -6585. the quality of your work, don't apply. Ellis Communica- SOUTHWEST 5KW AM Bauer 5000) (1968), RCA BTA -1R 1KWAM. tions Corporation, PO. Box 657, Dunnellon FL 32630, TOP 50 MARKET 904 -489 -7742. Both on -air. Call M. Cooper/Transcom Corp., 215- 379 -6585. Easy listening station seeking sharp /aggressive operations manager. Oversee all on -air op- HELP WANTED INSTRUCTION Automation system, SMC DP -21500 event program- erations. Send resume (no calls. please) to random Mass communication. Search re- opened. Assistant mer, 3 select carousels, 4 Otani decks. Fred KKNG, 110 NE 48th Street, Oklahoma City, OK -7790. professor position (tenure- track) available September, Cantu, 512 -327 73105. Swanson Broadcasting, an equal op- 1985. Salary to $28,000, portunity employer. depending on qualifications/ Electronically evaluated videotape. 3/4" U -matic vi- experience; possibility of evening & summer teaching deocassettes. All sizes, low prices. Also, C -type 1 -inch for additional remuneration. Ph.D., at least 3- years' pro- 30 minute videotape, $24.99. Satisfaction guaranteed. fessional/teaching experience required. Duties: teach Fast, free delivery. Call collect, Carpel Video, Inc., TV production; TV writing; media criticism; cable TV 301 -845 -8888. management; introduction to broadcasting; advise stu- For fast dents, participate in dept. activities. Minorities/women Iblevislon editing suite - Ikegami FIL -78 w /Cannon encouraged to apply Send curriculum vitae and letters 1.6 zoom, (6) Sony 3/4" VCRS, Adda timebase correc- Action Use of recommendation by November 30, 1984, to Dr. John tor, Crosspoint latch 6142, Cezar decisionmaker, TEK MacKerron, Acting Chairperson, Department of 528/1420, (2) Sony 19° Profeel monitors, Sony KV BROADCASTING'S Speech/Mass Communication, Towson State Universi- 1945 -RS receiver, Teac 3300, custom furniture, rack. ty, Towson, MD 21204. Equal opportunity/affirmative ac- and wire /connectors. Terms available or discount for Classified Advertising tion employer. cash. 804-628-5315.

Broadcasting Oct 15 1984 oc Help Wanted Management Help Wanted Programing, Production, Others

LOCAL SALES MANAGER Music of your life AM station, with good higher demo ratings, seeking experienced local sales manager who is capable of enthusiastically training /leading large sales staff. Please rush letter /resume, providing references and earning Talent position now available for PM Magazine. Seeking bright, history, to: articulate person to work with male co-host already on staff. One Vincent A. Lopopolo year of television on-air experience necessary. Field producing KLIV experience desired. Send resume and tape to Ron Obston, P.O. Box 995 Executive Producer, WFSB, 3 Constitution Plaza, Hartford, CT 06115. San Jose, CA 95108 An Equal Opportunity Employer., M-F.

HoIp Wanted Technical Public Notice EQUITY POSITION New broadcast investor /operators need GM/ PD with documented turnaround experience. CHIEF ENGINEER PUBLIC NOTICE Assist in acquisition /operation of top 150 mar- The Board of Directors of National Public Radio ket station. Equity position and competitive sal- Aggressive Southwest #1 ABC VHF will meet in open session on Thursday, October ary offered by growth- oriented firm, with com- needs chief who can run his /her Own 25, 1984. from 10:30 a.m. to 4 p.m., at National mitment to quality programming. Send resume. show. Must have good people skills. Public Radio, 2025 M Street, NW, Washington, salary history, letter outlining accomplishments DC. Subject to amendment, the agenda in- Experience in planning, in complete confidence to C.L. Muka, 5417 N. control, cludes: Chairman's Report, President's Report,

Monitor St . Chicago. IL 60630. scheduling of capital budgets and amendments to By -Laws, committee reports projects a must. Complete knowl- on Development, Finance/Audit. Governance/ edge of digital, analog, electronic Nominations, Membership, Programming, Technology /Distribution. The Board ASSISTANT CONTROLLER theory. Strong maintenance back- commit- tees will meet on Friday, October 26, at same Expanding radio group has created new posi- ground necessary. Excellent salary location. For further information concerning tion on its headquarters accounting staff. Re- and benefits. Send resume to Box Z- these meetings. please contact the office of sponsibilities include preparation of financial 46. EOE. Executive Secretariat, 202 -822 -2018 statements. Computer exposure desirable. Ac- counting degree /radio experience required. CPA certification a + $35K. Resume to Box Z- 75 DESIGN ENGINEER Employment Service Expanding broadcast equipment manufacturing com- Situations Wanted Management pany, near Pittsburgh, Pennsylvania. needs creative engineer for television transmitter analog and digital cir- NATIONAL... cuit design. Products address VHF. UHF, LPN MDS Placement Leader CEO and ITFS markets. and operate in the video to 3GHz The Radio range. BSEE required. Please submit resume to Infor- Radio, TV CATV. Seeking mation Transmission Systems Corp.. 375 Valley Brook We have jobs for: something interesting. Write Road. McMurray PA 15317. or contact Robert M. Une- Programmers News People ech, President, 412- 941 -1500. Production Pros directly to Box 288, Wenham, Announcers Male & Female...All size markets...Coast -to -Coast MA 01984. NATIONAL makes the presentation for you! Help Wanted Sales For complete details and registration form enclose 81 postage & be ou! I t NATIONAL TELEVISION MARKETING DIRECTOR Expanding video production facility needs first rate BROADCAST TALENT COORDINATORS Help Wanted News marketing director. Proven track record in related field Dept. B. P.O. Box 20551. plus 5 years minimum experience a must. wp are ag- Birmingham, AL 35216 gressively challenging the competition in Washington. Act Now! 12051822-9144 DC market and you will be major player Send resume ASSISTANT to Jonathan Park. 150 S. Gordon Street. Alexandria. V+ NEWS DIRECTOR 22304 We are seeking the "complete" news manager and to assist in Situations Wanted Programing, 10,000 RADIO - TV JOBS journalist The most complete & current radio/TV lob publication operation of large major market Production, Others published in America. Beware of imitators! Year after year, thousands of broadcasters lind employment news department. This individual through us. Up to 98% of nationwide openings pub- will be number two person on our lished weekly over 10.000 yearly. All market sizes, all formats. Openings for 0J's. salespeople. news. pro- team. Candidate must possess CMX USERS duction. 1 wk computer list. $6. Special bonus 6 con- creative and secutive wks. only $14.95 - you save $211 AMERI- strong communicating, Overbooked? Understaffed? Need someone CAN RADIO JOB MARKET, 6215 Don Gaspar, Las leadership skills. Only highly exper- familiar with ADO, Chyron, E -Flex, E -Mem? Vegas, NV 89108. Money back guarantee! ienced news professionals should More? Emmy- nominated freelance post -pro- apply duction specialist has creative answers for your commercials, promos. programs. Most Send resume and background ma- markets. For demo and more information, Dave terials to Bill Goodman, News Direc- Mills. P.O. Box 228, Olney, MD 20832, 301 -774- tor, KPRC -TV Channel 2, Box 2222, 6013. Dubner and CMX -3400 services available soon. For fast Houston. TX 77001. Action Use BROADCASTING'S THIS PUBLICATION IS AVAILABLE IN MICROFORM Classified Advertising University Microfilms International 300 Zeeb Road. Dept. PR Ann Arbor. MI 48106

Broadcasting Oct 15 t984 87 ALLIED FIELDS For Sale Stations Help Wanted Management Continued THE HOLT CORPORATION

EXECUTIVE DIRECTOR OHIO Minnesota FULLTIME AM Telecommunications Council AND FM SIGNIFICANT Here's excellent opportunity to be part of exciting new agency, in state ESTATE known for innovation and efficiency. Minnesota's broad business base REAL combined with quality living environment and low crime rate makes this LESS THAN an ideal place to live /work. Responsibilities for this newly created position involve promoting coordination /implementation of advanced telecom- TWICE GROSS munication resources in both public and private sectors throughout the state. Specific duties include identification and development of telecom- $600,000 munications' role in economic development; evaluation of laws and regulatory structures; represent council to state legislature and other public/ Westgate Mall o Bethlehem, Pa. 18017 private bodies; assess telecommunications needs of state /local govern- 215-865-3775 ments, acquire funding to develop services; negotiate and monitor contract agreements. Qualified candidates must have experience in dealing with policy making bodies, especially at state and local government Daytimer. Chattanooga area. $12.000 down. Translators: Flagstaff. Camp Verde. Omaha. Pres- levels, plus sound understanding of telecommunications. Leadership cott Valley. Prescott, Tucson, & Decorah. $30,000 ability /communications skills also required. Investigate this challenging each. FM So. town of 10,000. $190.000. terms. position affording highly competitive compensation and benefits by send- 4 FM, OH. $240,000 - $610,000. Terms. ing letter of application, highlighting your qualifications, and current re- 100.000 watt. So. city $2.1 mil.. terms. sume to Barbara Kochevar, Minnesota State Planning BUSINESS BROKER ASSOCIATES 615- 756-7635 - 24 HRS. Agency, 100 Capitol Square Building, 550 Cedar Street, St. Paul, MN 55101. All responses must be received by November 5, 1984. Call 612-296 - 2981.An equal opportunity/affirmative action employer, M /F/H. this MINNESOTA publication is available in State Planning Agency m rIIIia-r For Sale Stations Mror-.r-m_r- Ir '9aaQr (,Z sInn - MCA CHAPMAN ASSOCIATES® u:Il.1. nationwide mergers & acquisitions

Please send me additional information. University Microfilms Location Size type Price Terms Contact Phone FL Mai AM $1.500K Terms Randy Jeffery (305) 295 -2572 International GA Sub AM/FM $1450K $400K Brian Cobb (202) 822-8913 300 North Zeeb Road Rky Mt Med AM $1.200K $150K David LaFrance (303) 534 -3040 RI Met AM $1.000K Terms Ron Hickman (401) 423 -1271 Dept. P.R. CA Sm AM $950K $150K Brian Cobb (202) 822 -8913 Ann Arbor, MI 48106 CA Sm FM $650K $200K Jim Mergen (818) 366 -2554 U.S.A. NB Sm AM $560K $68K Bill Lytle (913) 383 -2044 18 Bedford Row TN Met AM $375K Terms Ernie Pearce (615) 373 -8315 NC Sm AM $350K $88K Mitt Younts (202) 822 -8913 Dept. P.R. IN Sm FM $160K $55K Peter Stormquist (319) 359-4768 London, WC1 R 4EJ For information on these and other availabilities, or to discuss selling your property, contact Dave Sweeney, England General Manager, Chapman Associates Inc., 1835 Savoy Dr.. Suite 206. Atlanta, GA 30341. 404 -458-9226. Name institution Street City State Zip

Broadcasting Oct 15 1984 88 For Sale Stations Continued FLORIDA AM &Co. This 1 KW daytimer's R.A.Marsball county grew by 61% Investment Analysts & Brokers \./MediaV Bob Marshall, President 1970 -'80. Application for 5 KW pending. Ideal The good old days are back! Powerful fulltime AM in owner /operator situa- growing Northeastern market is available at 1.5 times tion. Call John Hurlbut, gross, 7 times cash flow. $900,000; $150,000 down. Assoc., 813 -778 -3617; 508A Pineland Mall Onice Center. Hilton Head Island. South Carolina 29928 803881.5252 or Jim Mixon, VP- 809 Corey Creek - El Paso. Texas 79912 915 -581.1038 Broker, 813 -778 -7071.

TV WALKER MEDIA, INC. FLA MED UHF CP LIC. REAL ESTATE BROKER NE MJR UHF CP PO BOX 1845 MED UHF CP MIDWEST HOLMES BEACH, FL NE MJR UHF CP 33509 FM MEDIA BROKERS/ APPRAISERS SE MJR C 3.9 MIL CASH SE SM A 195K MIDWEST METRO- Fulltimer. Market has $3 billion-) TOP 3 METRO A annual retail sales. $1.1 M price approx twice revenues. LPTV Terms available to qualified buyer. Contact Mel Stone BROADCASTING BROKER at Portland office: (207)774-6561. 1029 PACIFIC STREET TX MED UHF SAN LUIS OBISPO, CALIFORNIA 93401 FLA MED UHF CP -541 RESIDENCE MIDWEST MED UHF CP Woodland Park Box 948 Elmira, N.Y. 14902 805 -1900 805- 544 -4502 FLA SM UHF CP 607-733-7138 Bill Kitchen / Dan Dunnigan STAN RAYMOND & ASSOCIATES, INC. (404)324-1271 Broadcast Brokers & Consultants Radio /TV Brokers specializing in Exclusive, small Kentucky AM /FM. 2 formats, both automated: $650.000, with approx. $200.000 down. Quality Media= Western Properties. plus good terms. Seattle: 12061 283 -2656 1819 PEACHTREE RD., NE, SUITE 714 Corporation William L. Simpson ATLANTA, GA 30309 San Francisco: (415) 441 -3377 404-351-0555 Chester Coleman San Diego: (6191728-8018 Charles R. Kinney BROADCAST PROPERTIES WEST, Inc. RECEIVER SALE H.B. La Rue 221 First Avenue West/ Seattle, WA 981 19 KMMZ, Greybull, Wyoming. 10,000 Media Broker watts daytime, 1140 kHz. Station cur- AM /FM RADIO-TV-CATV-APPRAISALS rently silent. Class C FM permit in- Fast -growing medium east Texas cluded. Land and studio transmitter West Coast: 44 Montgomery St., 5th market. $2 million, including real building included. All written offers Floor, San Francisco, CA 94104. 415- considered through October 30, 434 -1750. estate. Box Z -76. 1984. For Ronald Atlanta Office: 6600 Powers Ferry Rd., details, call Wright, Suite 205, Atlanta, GA 30339. 404 -956- 307 -765 -4437. 0673. Harold W Gore, VP East Coast: 500 E. 77th St., Suite 1909, New York, NY 10021. 212- 288 -0737. CLASS C FM Medium Texas market. $1.2 TO million, terms. Box Z -77. SETTLE TELEVISION ESTATE Small Market VHF network affil. Well priced. terms. Chapman Television. Greg Merrill, 801- 753 -8090. Fulltime AM station. Operating Corkey Cartwright. 619 -320 -0578. Dan Hayslett profitably. Top 100 Midwest mkt. .I NUt 1.1 tU.. nm c1 CHAPMAN ASSOCIATES ,7444 From owner. nationwide mergers & acquisitions Idea WRITE BOX Z -85 RADIO, TV, and CATV 214 891 -2076 10509 Berry Knoll Dr.. Dallas 75230

FM CP JAMAR -RICE CO. AR- IN -TN -NC FOR SALE 2 FMs, 1 AM. Prosperous twin TX mkt. Excellent AR AM /FM, asking $350,000, downpmt. cash flow Price. 5X cash flow. $60,000, includes real estate. IN AM /FM, 2 Class A CP. Prosperous Oklahoma town. 512- 327.9570 times billing, asking $425,000. AM TN, $25,000 Isolated from major market influence. 950 W. LAKE HIGH DR. downpmt. NC, $30,000 downpmt. AL AM/FM, Write /call: C &P, 20355 NE 34th Ct. STE. 103 2.5 times billing, asking $250,000. 803 -585- #2421, No. Miami Beach, FL 33180, 305- AUSTIN, TX 78746 4638. 935-5786.

Broadcasting Oct 15 1984 89 For Sale Stations Continued VA- MO -MI -NC KILLER 901/767-7980 4, AM, 1.5 times billing, asking $150,000. MO Signal -top 100 market-full power class C -FM- FM, 2 times billing, asking $325,000. MI AM, & ASSOCIATES, MILTON Q. FORD Southwest. If that's not a formula for success, only $35.000 downpmt. NC fulltime AM, excel- MEDIA BROKERS- APPRAISERS what is? Call PFNJ &Associates, P.O. Box 3127, lent market, asking $450,000, downpmt. "Specializing In Sunbelt Broadcast Properties" South Padre Island, TX 78597, 512- 544 -5409. $90,000. AM, South major market, $200,000. 050 Poplar Suaet135 Memphrs.Tn, 38157 803 -585 -4638.

ROCKY MOUNTAIN REGION ABC'S SKI COUNTRY U.S.A. AM/FM. Asking $950,000 (1 4 X gross). Call Greg Mer- Of FM radio are what we would like to discuss with you. Class C FM, ski country U.S.A., southwest r II, 801- 753 -8090. If you want to sell, we have large list of clients that are Colorado. Will increase our power to 100,000 qualified. Call with confidence with your Ps- B's-C's. watts by next summer. Seeking small investor CHAPMAN ASSOCIATES' Call PFiN & Associates, P.O. Box 3127, South Padre to participate with us in this expansion. 303- Island, TX 78597, 512- 544 -5409, 247 -2240; P.O. Box 2455, Durango, CO 81301. nationwide Inman & acquisitions

SOUTH FLORIDA NEVER AM /FM COMBO Gold Coast AM. 300,000+ pop- In the history of the world has so much been offered for ulation in primary signal area. so little. Three class A FM CPS in Texas for well under Small market. Low downpay- $100,000. lbur chance to get rich/live in Texas. Call High growth, affluent metro mar- PRW & Associates, P.O. Box 3127, South Padre Island, ment. Owner /Operator.$275, - TX 78597,512- 544 -5409. ket. $650,000, terms. Box Z -80. 000. Box Z -78.

BROADCASTING'S CLASSIFIED RATES All orders to place classified ads & all correspon- Advertisers using Blind Box numbers cannot re- dence pertaining to this section should be sent to: quest audio tapes, video tapes, transcriptions, BROADCASTING, Classified Department, 1735 films, or VTRs to be forwarded to BROADCAST- DeSales St., N.W., Washington, DC 20036. ING Blind Box numbers. Audio tapes, video tapes, transcriptions, films & VTRs are not forwar- Payable in advance. Check or money order. Full dable, & are returned to the sender. & correct payment MUST accompany ALL orders. Publisher reserves the right to alter classified copy to conform with the provisions of Title VII of When placing an ad, indicate the EXACT cate- the Civil Rights Act of 1964, as amended. Publish- gory desired: Television, Radio, Cable or Allied er reserves the right to abbreviate, alter, or reject Fields; Help Wanted or Situations Wanted; Man- any copy. agement, Sales, News, etc. If this information is omitted, we will determine the appropriate cate- Rates: Classified listings (non -display). Per issue: gory according to the copy. NO make goods will Help Wanted: 850 per word, $15 weekly minimum. be run if all information is not included. Situations Wanted (personal ads): 500 per word, $7.50 weekly minimum. All other classifications: The publisher is not responsible for errors in print- 952 per word, weekly minimum. Blind Box ing due to illegible copy -all copy must be clearly $15 numbers: $3 per issue. typed or printed. Any and all errors must be reported to the classified advertising department within 7 days of publication date. No credits or Rates: Classified display (minimum 1 inch, up- make goods will be made on errors which do not ward in half -inch increments), per issue: Situa- materially affect the advertisement. tions Wanted: $40 per inch. All other classifications: $70 per inch. For Sale Stations, Wanted To Deadline is Monday for the following Monday's Buy Stations, & Public Notice advertising require issue. Orders, changes and /or cancellations must display space. Agency commission only on dis- be submitted in writing. (NO telephone orders, play space. changes and /or cancellations will be accepted.) Word count: Count each abbreviation, initial, single Replies to ads with Blind Box numbers should be figure or group of figures or letters as one word addressed to: (Box number), c/o BROADCAST- each. Symbols such as 35mm, COD, PD, etc., ING, 1735 DeSales St., N.W., Washington, DC count as one word each. Phone number with area 20036. code or zip code counts as one word each.

Broadcasting Oct 15 1984 90 i

1-ates lártL. nos,

arcs. Baton Rouge: Jackie Robbins, inedia Media Marketing supervisor. to VP and media director. Kirk LoCicero, assistant VP. broadcast production. James Behling, from Will -TV Milwaukee. Bert Metter, executive to VP. broadcast affairs. Penni Wade, assistant secretary- treasurer. to secretary. and Patti joins wccv- i \ there as VP and general man- VP. executive creative ager. director and member Hassel, assistant secretary- treasurer. to trea- of board of directors, surer. Gary Kleiman, VP, general manager, WAJE- J. Walter Thompson (AM) Ebensburg. Pa., joins WSBY(AM)- Edward Sylvia, creative director, Frank Block USA. New York. WQHQIFbt) Salisbury. Md., as general man- Advertising. St. Louis. joins D'Arcy Mac - named vice chairman. ager. Manus Masius there as senior writer. VP's elected senior James Clark, general manager, United Cable Janeen Bjork, program adviser. TeleRep, VP's, BBDO, New Television, Boise, Idaho, named central divi- New York, named associate program director. York: Bruno Crea, as- sion manager. overseeing 13 cable systems in sociate inedia director; Dirk Herman and Ed Hughes, media planners, Illinois, Texas, Minnesota, Nebraska, Louisi- Stephen Grubbs, as- rathant -Laird & Kudner. Chicago. named ana. Michigan and Indiana. Mener sociate director of net- media supervisors. David Earnhardt, executive producer. KHOU- work programing; Fran Kahn, associate di- Gregg Seigel, marketing associate, Avery - TV Houston. named operations manager. rector of research, and Robert Reisenberg, Knodel Television. New York, named ac- associate director of network programming count executive. Jay Clark, operations manager, WABCIAM) and manager of program development. New York, joins KRLMAM) Pasadena, Calif., Mindy Lang Sherman, broadcast supervisor, in same capacity. Jan Steinert, senior VP, general manager. Geer. DuBois Inc., New York, named associ- Stone & Adler, New York. joins FCB Direct ate media director. George Sandoval, VP and general manager, East, New York, direct response unit of Foot. Dick Hammer, tonner VP. Eastern sales man- KDVRi rvi Denver. named VP, community and Cone & Belding, as managing director. Ge- New government affairs. Ed Trimble, corporate VR rard Duffy, broadcast group supervisor, Foote. ager. Mutual Broadcasting System. York. joins CBN Cable Network there as sales and marketing. BMA Broadcast Group, Cone & Belding. New York. named VP. Rose Eastern sales manager. owner of Kt)VR; KPDxtTV) Vancouver, Wash.. O'Connell, broadcast group supervisor, and KrxraTV) Sacramento. Calif.. succeeds FC &B, Chicago. named VP. Ruth Robertson, account executive, Katz Sandoval. Named VP's, Young & Rubican, New York: American Television, Boston, named man- Alan Catling, account supervisor; ager, Boston office. Jeffrey Reiss, former Susan Royer, associate director; Diane Arleen Kulis, manager, and Jef- vice chairman, Cable research production Flynn, executive Novak, Advertis- Health Network, New producer; Gary Goldstein, frey controller. Chuck Ruhr creative supervisor, and Howard ing, Minneapolis. named VP's. York, until its verger Kaplan, creative supervisor. with Daytime to form Ken Roberts, account executive, Christal. Lifetime, and still Appointments. AC &R Advertising, New New York, named manager. Dallas office. among principal York: Michael Widener, VP, director of inedia, Karen Ross, Irom Metzdorf -Marschalk. shareholders and and Seymour Laster, VR director of research. Houston. joins laylor Brown & Bainhill member of board of to senior VP's; Marge Langone, associate se- there as media planner- buyer. directors of CHN Inc., dia director, to VP. has formed own firm, Jane Sobel, research manager. computer ser- James Witham, senior art director, Quinn & Reiss Media Enter - vices, McGavren Guild Radio. New York, Johnson/BBDO, Boston, named VR Reiss prises, to provide con- named assistant director, research depart- sulting services and acquire cable and broad- Wayne Bullock, exeuctive director. Cable Ad- ment. Alan Gates, research analyst. McGav- cast properties. Net -East, Bala Cynwyd, Pa.. named presi- ten Guild Radio, named research manager. dent. Sharon Maeda, executive director. Pacifica Milana Miijenovic, senior broadcast buyer, Foundation. Los Angeles -based noncommer- Appointments, Blair/RAR: Michelle Jen- Creamer Dickson Basford. Pittsburgh, cial radio network. named chief executive of- nings, New York sales manager. to VP: Gary named broadcast supervisor. ficer. Lewis, director of training, radio representa- Michael Sobol, from KSI-OIAM) San Francisco. tion companies of John Blair & Co., New Jerry Presley, manager of special projects. joins Weiss & Powell there as general sales York. to New York marketing manager and Daniels & Associates, Denver. named VP, manager. director of training; Brian Robinson, senior operations- customer service. VP, general manager. Midwest, Blair Radio. Michael Brochstein, VP. director of market- Susan Podkrash, financial manager. St. Re- to VP, West Coast sales, Sau Francisco: Law- ing. market development division. Blair Tele- gis Paper Co.. Dallas, joins KTKSII-Mi Den- rence Julius, account executive. Blau Radio. vision. New York. anted VP and sais Man- ton. Tex., as business manager. New York. to same capacity at BlairiRAR, ager of Blair's CBS red team there. and Sally Alzapiedi, sales assistant. Nev. manager, Jacqui Good, trout Kwili IV Wknita, Kan.. Sharon Hendricks, office York. to national sales coordinator. WKIXIAM)-wYYDIFM) Raleigh. N.C., named Joins Asso..rated Advertising Ager, there as asociale ptorlu.eI- conter. AV "`bu.ad,ast de- treasurer of parent. Adelphi Broadcasting Patty Gilhooly, director of planning and oper- pwt,nuit. Co. ations, John Blair & Co., New York, named VP, services, Joseph Seaver, head of own Lomsulting firm, financial television and iadt,: Mary Beth Newrrumet, ,,aouut e.vecumve, joins noncommercial KChrITV) Los Angeles representatives divisions. Ruder Pun & RoUUau. Washington. owned account supervisor. as chief financial officer. Ronald Mitchell, group senior VP and director Katherine Ball, from Independent Living of automotive marketing and planning, Karen Banun, how Nuni,Syste.,i. Jenkin- Inc.. New Castle, Del., joins noncommercial Campbell -Ewald. Warren. Mich., named ex- town, Pa.. joins Gillespie Advertising. ecutive VP arid director of agency planning Prmcetn., N.J., as account cAecmive. wriYY I M Philadelphia as assistant manager, administration. Appointments, Herbert S. Benjamin Associ- Tony Foske, from TeleRep, New York, joins

Broadcasting Oct 15 1984 LBS Communications there as research analyst. Evelyn Texada- Parker, account executive, Louisiana Suburban Press, Baton Rouge, joins Herbert S. Benjamin Associates there as media buyer. Evelyn Sias, manager, research information, Group W Satellite Communications, Stam- ford, Conn., named manager, local ad sales. Joe Kissack, from Carnation Co., Charlotte, N.C., joins Blair Television, Atlanta, as account executive. David Brandeburg, Southwest regional director, Radio Advertising Bureau, joins WIRE - (AM) Indianapolis as general sales manager. Bill McGlamery, general sales manager, WWLT(FM) (now WYAYIFMI) Gainesville, Ga., joins WCNN(AM) Atlanta in same capacity.

Jeanette Banning, general manager, Humanitarian concerns. Anthony D. Thomopoulos, president of ABC Broadcast Group, WGMD(FM) Rehoboth Beach, Del., joins was awarded the 1984 National Conference of Christians and Jews entertainment division's WSBY(AM)- WQHQ(FM) sales Salisbury, Md., as humanitarian award at ceremonies at the Beverly Hilton hotel. Thomopoulos was cited for his manager. "leadership in the entertainment and broadcasting industries for over a quarter century ... his Bob Vistocky, account executive, WLS -AM -FM dedication to education as a member of the board of directors of Georgetown University and Chicago, joins KTKS(FM) Denton, Tex., as the Sundance Institute... his loyal service to community organizations ... and especially his sales manager. Cynthia Mayer Williams, from support of the ideas and programs of the NCCJ as a member of its board of governors." KMGC(FM) Dallas, joins KTKS(FM) as account Pictured above are Aaron Spelling, dinner chairman and president, Aaron Spelling Produc- executive. tions; Thomopoulos; ABC News correspondent Barbara Walters, and Howard B. Allen, chair- John Moore, account executive, WDDD(FM) man, NCCJ. Marion, Ill., joins WTAO(FM) Carbondale, Ill., as sales manager. Parsons, Los Angeles, joins KxTV(rv) Sacra- bility for early morning program. John Nizamis, regional sales manager, WTVR- mento, Calif., as local account executive. TV Richmond, Va., named local sales man- Michael Fahn, man- Andrew Camerota, from sales division, Lu- ager. ager, domestic sales, kens Chemical Co., Westborough, Mass.. D.L. Taffner, Los An- Peter Dunn, from Harrington, Righter & Par- joins WQTV(TV) Boston as account executive. geles, named VP, syn- sons, New York, joins WHEC -TV Rochester, dicated sales. N.Y., as national sales manager. Glenn MacCurdy, VP, Becker, from Turner Broadcasting Sales, Jean Programing Current programs, New York, joins WHEC -TV as account executive. Hanna -Barbera Pro- Jeffrey Katzenberg, president, production, ductions, division of Karen Ashburn, sales merchandising assis- Paramount Pictures Corp., joins Walt Disney Taft Entertainment, tant, WPHL -TV Philadelphia, named account Productions as president, motion picture and Los Angeles, named executive. television divisions, effective Feb. 1, 1985. VP, children's pro- Fahn grams. David Haeg, account executive, WLTE(FM) Mark Estren, executive producer, PBS's Minneapolis, joins co -owned WCCO(AM) Nightly Business Report, New York, joins Fi- Roxanne Brown, from home video division, there as agri- business manager. nancial News Network there as senior direc- Viacom, New York, joins Worldvision Home Jim Wagner, from WTVO(TV) Rockford, Ill., tor of news and programing. FNN is moving Video there as director of sales and market- joins Katz Television Continental, Chicago, its editorial and production headquarters from ing. Harrington Silva, manager, international as account executive. Los Angeles to New York. sales administration, Worldvision, New named director sales, Latin Amer- Gary Khammar, VP, sales, RCA/Columbia York, of Robert Turner, from Ogilvy & Mather, New ica, Los Angeles. York, joins Katz Radio there as account ex- Pictures Home Video, Los Angeles, named ecutive. senior VP, sales. David Lewine, marketing vice president, vid- named sen- Kim Dawson, production executive, Show- eo division, Playboy Enterprises, Mark Mohn, account executive, CBS Radio, VP, home video /pay television, remaining time/The Movie Channel, New York, named ior New York, joins Katz Independent Television based in Los Angeles. there as account executive. director, current programing. Lochridge, former VP, special pro- Walter Kaufman, VP, business affairs, West Willard Leann Chambers, from KWJJ(AM) Portland, ABC Networks, New York, Coast, Viacom Enterprises, Los Angeles, graming, Radio Ore., joins KYUU(FM) San Francisco as ac- The Source young adult radio named VP, acquisitions. joins -NBC's count executive. network -there as VP and general manager. sales executive, Rands Near, national sales coordinator, WXIX- Stuart Stringfellow, Midwest Ellen Endo -Dizon, program executive, ABC Pictures Television, Chicago, joins TV Cincinnati, named local sales account ex- Columbia Entertainment, Los Angeles, joins Embassy King World there as Midwest division man- ecutive. Television there as director, creative affairs. ager. Marianne Catalina, director of market- Craig Sandler, from WAYV(FM) Atlantic City, ing sales, Carter -Grant Productions, Los An- Richard D. Lindheim, VP, current program- and Al Williams, wxTU(FM) from Philadel- geles, joins King World there as Western ing, Universal Television, Los Angeles, phia, WYSP(FM) as join Philadelphia account division account executive. named senior VP, series programing. Bruce executives. Berman, production VP, Universal Televi- Phyllis McGrady, acting senior producer, sion, resigns. Marge McDowell and Bob Koontz, account Good Morning America, ABC, New York, executives, KRLA(AM) Pasadena, Calif, join since resignation of Susan Winston (see be- Paul Culberg, VP, marketing and sales, Me- KJOI(FM) Los Angeles in same capacity. low) in July, named senior producer, assum- dia Home Entertainment, Los Angeles, joins Kathy Fleenor, from Harrington, Righter & ing full administrative and creative responsi- New World Video, newly created home video

Broadcasting Oct 15 1984 subsidiary of New World Pictures, Los Ange- personality, wzou. David Jones, from WPRO- newly created position of director of strategic les, as executive VP. FM Providence, R.I., to part-time weekend planning and budgeting. personality, wzou. Susan Winston, former executive producer, Gerry O'Reilly, head of own production corn - Good Morning America, New York, joins Patricia Mohn, promotion manager, wxtx -Tv pany, joins Visnews, London, as general Paramount Pictures Corp., Los Angeles, as Cincinnati, named program director. manager, Visnews Centre, London studio and producer, America Today. facility. Dominik Nardo, from KWTV(TV) Oklahoma David Rodriguez, regional manager, Home City, joins WCPX-TV Orlando, Fla., as direc- Appointments, WUHQ -TV Battle Creek, Box Office, Kansas City, Mo., named region- tor. Mich.: Don Alvarez, reporter, WEWS(TV) al director, mountain states region, based in Cleveland, to executive producer and 5:30 Denver. Jay Stevens, production director, wwwM(FM) p.m. co- anchor; Ellen Akins, anchor -reporter, Sylvania, Ohio, joins WOMC(FM) Detroit as Kiplyn Farmer, executive VP, Satellite Syndi- WPNB -TV Traverse City, Mich., to co- anchor, production coordinator and air personality. cated Systems, Tulsa, Okla., joins Satellite 5:30 p.m. news, and Matt Zaffino, from Program Network, former subsidiary of SSS, WGTU(TV) Traverse City, to meteorologist. now independently run, Tulsa, as VP, interna- News and Public Affairs Jeri Love, editor, KFWB(AM) Los Angeles, tional division. named news director, succeeding Ed Pyle, re- Sylvia Delia, director of programing, Wo- signed. Appointments, WFMZ -TV Allentown, Pa.: metco Home Theater, New York, joins WW Brad Rinehart, producer, to news director; Ed Richards, from WGAR(AM) Cleveland, Entertainment there as sales manager, home Rich Lerner, recent graduate, Temple Univer- joins WoMC(FM) Detroit as news director and video -pay television. sity, Philadelphia, to sports director; David morning news anchor. Tom Lucas, director, sales and marketing Murphy, recent graduate, Temple University, Appointments, WBAL -TV Baltimore: Bob planning, MTV Networks Inc., New York, to anchor-reporter; Jennifer Morse, recent Tuna, from WLWT(TV) Cincinnati, to news di- named director, marketing, for VH -I, new graduate, Ithaca College, Ithaca, N.Y., to as- rector; Charles Mann, satellite operations 24 -hour music service. signment editor; Mike Werteen, assistant di- manager, WBZ -TV Boston, to managing edi- rector, to director; Dan Reese, segment pro- Richard Vogt, station relations research spe- tor; Vicki Mabrey, news writer, to reporter and ducer, to cialist, ABC -TV, New York, joins LBS Com- producer; Rebecca Funk, part-time anchor; Cathy Brice, from WCBM(AM) Balti- munications there as director of research. segment producer, to segment producer; Lisa more, to news writer; Andy Malis, production Kelechava, segment producer, to part-time assistant, WBAL -TV, and Marc Delon, from Judy Gold, executive VP, Westwood One, associate producer; David Cohrac, part-time Los Angeles, WMAR -TV Baltimore, to news writers. joins Transtar Radio Networks ENG operator, to full -time ENG operator, and there as VP, marketing, special programing John Beedle, freelance production assistant, Ric Sarro, anchor -reporter, KING(AM) Seattle, division. to editor. named financial editor-reporter. Appointments, Embassy Television, Los An- Esther Kartaganer, producer, 60 Minutes, weekend anchor, WHO -TV Des geles: Marc Hirschfeld, member of casting Scott Pope, New York, named senior editor. named weekday news anchor. department, to manager, comedy casting; De- Moines, Iowa, budget and execu- Robinette, from KNTV -TV Las Vegas, bra Rubinstein, head of casting, Republic En- Patrick O'Brien, finance Susy Press, named to named weekday anchor, WHO-TV. tertainment International, Los Angeles, and tive, Associated New York, Dennis Cornell, independent casting director to casting directors. Robert Wallen, director, prime time sales proposals, ABC -TV, New York, named VP, prime time sales proposals. Broadcasting Richard Coppola, special effects designer, Li- 1735 DeSales Street, N.W., Washington, D.C. 20036 -4480 berty Studio, New York, joins Hayes Produc- tions, San Antonio, Tex., as staff animation Please send ... (Check appropriate box) designer, director and cameraman. Broadcasting Magazine Jonathan Meath, freelance producer, joins 3 years $160 2 years $115 1 year $60 Business Times, New York, as associate producer, Management Report. (Canadian and international subscribers add $20 per year) Tim Maschler, freelance writer, joins Colum- Broadcasting v; Cablecasting Yearbook 1984 bia Pictures Television, Los Angeles, as executive script consultant, Crazy Like a Fox. The complete guide to radio, television, cable and satellite facts and figures (if payment with order $70). Billable orders Randy Seidman, graphics operator, Prism, -$80 must be by business letterhead Bala Cynwyd, Pa., named sports producer accompanied card, company or and facilities coordinator. purchase order. Off press April 1984. David Bennett, from Nashville Television Name Production, Nashville, joins The Program Payment enclosed Factory there as staff producer. Company Bill me Edna Worthington, film director, WPRI -TV Address Home? Yes No Providence, R.I., named production manager. City State Zip Mark Vogelzang, program manager and music director, noncommercial WKYU -FM Bowling Type of Business Title /Position Green, Ky., joins noncommercial WHYY-FM Are you in cable TV operations Yes Philadelphia as assistant manager, program- Signature (required) No ing. %--., I I Ron Eisenberg, from WRC(AM) Washington, I For renewal I joins WCAU(AM) Philadelphia as host of noon or address change talk show. place most recent label here

Steve York, from KHTR(FM) St. Louis, joins I .- N I wzou(FM) Boston as midday air personality, The one to read when there's time to read only one. succeeding David Marz, named weekend air

Broadcasting Oct 15 1984 513 Willard Scott, weatherman, Today show, VP, advertising and creative services, to VP, John Calver, promotion director, KATV(TV) NBC, New York, assumes additional respon- corporate advertising and promotion; Elaine Little Rock, Ark., named to ABC Television sibilities as feature reporter for NBC -owned Conway, director, corporate relations, to VP, Network Promotion Advisory Board, suc- WNBC -TV New York. corporate projects, and Robert Cornet, VP, ceeding Rich Brase, wvuE(TV) New Orleans, editorial services, to VP, corporate affairs, resigned. Shirley Hancock, acting co- anchor, 5 p.m. corporate communications. news, KOIN -TV Portland, Ore., named co -an- Elected officers, Michigan chapter, Broad- chor. 5 p.m. news. Pamela Haslam, account supervisor, Burson - cast Pioneers: Jerry Colvin, from WUHQ -TV Marsteller, New York, joins CBS /Broadcast Battle Creek, Mich.. president; Dick Som- Ann Rubenstein, co- anchor, early evening Group there as director, communications and merville, WSMA(AM) Marine City, Mich.. vice news, WCCO -TV Minneapolis -St. Paul, joins information. president. NBC News, Chicago, as correspondent. Pattie Yu Hussein and Nick Nichols, associ- Paul Martino, weekend anchor- producer, ates, Needham Porter Novelli, Washington WKRG -TV Mobile, Ala., joins KDKA -TV Pitts- Deaths public relations firm, named senior associ- burgh as reporter. ates. Clete Roberts, 73, television reporter and Chris Blatchford, anchor -reporter, WTVJ(TV) newscaster, died of respiratory failure follow- John Harr, VP, presentations and special pro- Miami, joins noncommercial WPBT(TV) there ing brain aneurysm Sept. 30 at Cedars -Sinai jects, ABC -TV, New York, named VP, office as Broward (Fla.) bureau chief. of communication, ABC Broadcast Group. hospital, Los Angeles. He was most recently Sharon Green, Mutual Broadcasting System, news producer for noncommercial KCer(TV) Marilyn Gottieib, manager, public relations, Arlington, Va., named part-time correspon- Los Angeles and had completed narration of joins dent. Ogilvy & Mather, New York, PBS documentary last summer. His 50 -year SSC &B:Lintas USA there as director of pub- broadcasting career included service as radio lic relations. reporter for NBC's Blue Network and ABC Technology Ellen Rubin, manager, original programing Radio during World War II, followed by tele- Larry Harris, president, Metromedia Tele- publicity, East Coast, Home Box Office, New vision news reporting and anchoring posi- communications, New York (cellular radio) York, named director, original programing tions in Los Angeles with KNBC(TV), division and former chief of Mass Media Bu- publicity, East Coast. Brian Lindquist, senior KTLA(TV), KCOP(TV), KHJ -TV and KNXT(TV) reau, FCC, Washington, resigns to start own publicist, media relations, West Coast, HBO, (now KCBSITVI). He played role of news cor- firm, Crico Communications, to acquire ra- Los Angeles, named manager, media rela- respondent in several television programs, indio paging companies. Firm is being backed tions, West Coast. cluding M *A *S *H. He is survived by his by CRI Inc., Rockville, Md. -based real estate wife, Mary, two daughters and one son. Martha McClements, from KTSP -TV Phoenix, concern, and will also be based in Rockville. joins KVOA -TV Tucson, Ariz., as graphics Donald S. Moeller, 62, Gregg Burton, director coordinator. president and general of network operations, manager, Km(TV) Rainbow Program- Allied Fields Springfield, Mo., died ming Services, Wood- of heart attack Oct. 9 bury, N.Y., named to Joseph Flaherty, VP, engineering and devel- at his home in Spring- newly created position opment, operations and engineering, CBS, field. Past president of of VP, technical ser- will receive Award of Recognition from New Missouri Broadcasters vices, for Rainbow York State Broadcasters Association for con- Association and mem- Network Communica- tributions to broadcast engineering. ber of NBC affiliates tions, which provides board, Moeller had Joseph Chairs, VP, radio station group, Out- technical services for been with station 15 let Broadcasting, and Waiter Liss, president, RPS. Moeller years. Before that he broadcast division, Cox Communications, Burton was general manager of WGAN- AM -FM -TV Stanley Becker, direc- elected to board of directors, Radio Advertis- Portland, Me. Survivors include his wife, tor, engineering, Orrox Corp., Santa Clara, ing Bureau, New York. Calif., named VP, engineering. Pauline, and two sons. George Lale, production coordinator, Ameri- Charles J. Young, 84, retired scientist with Richard Kearns, from Dun & Bradstreet, can Image Productions, Memphis, named su- RCA Laboratories, Princeton, N.J., died New York, joins Times Fiber Communica- pervisor of internal operations. American Im- Oct. 2 at Medical Center, Princeton. He held tions, Wallingford, Conn., as VP, marketing, age produces station identifications and over 65 patents in facsimile transmission and communications systems division. audio -video promotional spots for radio and applications of electronics to graphic arts. He Tele- television. Kathleen Wagner, from Communica- is survived by his wife, Esther, two sons and tions Inc., Denver, joins Satellite Syndicated Named to television and film acquisition daughter. Systems there as Rocky Mountain affiliate committee, United States Information Agen- Robert W. Ehrman, 73, retired policy officer, director. cy, Washington: Alexander Cohen, Broadway producer; John Hall Jr., assistant national ex- Africa desk, Voice of America, United States Robert Megar, field operations manager, Vid- Information Agency, Washington, died of Video - ecutive secretary, American Federation of eo Star Connections, Atlanta, joins pneumonia Oct. 4 at George Washington hos- Mass., as Television and Radio Artists, and Ronald Per- corn Satellite Associates, Dedham, pital, Washington. After he retired in 1970 he field supervisor. elman, president and chief executive officer, Technicolor. continued to write scripts for VOA on free- Neil Glassman, sales manager, Radio Sys- lance basis. In 1940's, Ehrman was producer tems, Edgemont, Pa., joins Bradley Broad- Appointments, National Cable Television As- for WTOP(AM) and WMAL -TV (now WJLA -TV), cast Sales, Rockville, Md., as broadcast sales sociation, Washington: Mark Bykowsky, both Washington. Survivors include his wife, representative. economist, U.S. Bureau of Mines, Denver. to Evelyn, son and daughter. director of research and policy analysis; Kath- Albert F. Murray Jr., 90, retired radio and tele- Gene Doren, director of engineering, non- erine Rutkowsi, assistant director, technical vision engineer, died of congestive heart fail- commercial KLRN(TV) San Antonio, Tex., and research, NCTA, to director of technical ser- ure Oct. 8 at Carriage Hill Nursing Home, noncommercial KLRU -TV Austin, Tex., named vices, and Ann Dorman, consultant to NCTA, Bethesda, Md. Following service in World VP, engineering, for licensee, South West to director of industry affairs. Texas Public Broadasting Council. War I, he was research director in Philadel- Sidney Bernstein, president of Granada phia for RCA Victor Television and Philco Group and founder of Granada TV, London, Television. Following service in World War II Promotion and PR will receive directorate award from interna- (in radio communications and guided missile Appointments, public relations, NBC, New tional council of National Academy of Televi- divisions), he worked as independent televi- York: Betty Hudson, VP, corporate projects, sion Arts and Sciences. Award is given annu- sion consultant in Washington. He is survived to VP, corporate relations and advertising, ally for "outstanding contributions. to the arts by his wife, Elizabeth, two sons and daugh- corporate communications; Frank Pintauro, and sciences of international television. ter.

Broadcasting Oct 15 1984 -11lstaterJ

Positive thinker In 1978, she joined Selcom Radio full time as vice president and manager of the powers Selcom Radio Dallas office. In 1981, she was named vice president and Western regional manager for Selcom Radio, overseeing not only Dallas In the New York community of station repre- but the Los Angeles, San Francisco, Seattle sentatives, the appointment of a newcomer, and eventually Houston offices. In Septem- fresh from the provinces, as president of Sel- ber of last year she was elevated to senior com Radio last December came as somewhat vice president of Selcom Radio, spending of a surprise. But to Lou Faust, former presi- most of her time at its headquarters in New dent of Selcom Radio and now president of York. Meanwhile, the company was expand- Selcom Inc., a subsidiary of Selkirk Com- ing its client base, becoming more national munications Ltd. of Toronto that incorpo- in scope. rates both Selcom Radio and Torbet Radio, It was in September 1983 that Selkirk the move was a logical step for Barbara Communications Ltd. purchased Torbet Ra- Jeanne Crooks, whom he tapped for the job. dio from Bonneville International. Selkirk "She is a tireless and dedicated worker who then created a radio rep subsidiary, Selcom has great rapport with people," says Faust. Inc., and named Lou Faust, Selcom Radio Crooks, 45, is the only woman now heading president, head of it. a major radio rep company in the U.S. Crooks was Faust's "first choice" to suc- The Dallas -born executive spent 24 years ceed him at Selcom Radio. in that city rising through the ranks of radio Today, Selcom Radio represents 168 sta- sales before taking over the reigns at Selcom tions nationwide. The company, under Radio in December of 1983. She assumed BARBARA JEANNE CROOKS- president, Selcom Crooks, has a staff of 85 in 13 offices, the her new role at a time that the national radio Radio, New York; b. Aug. 30, 1939, Dallas; BS, newest in Minneapolis. And Selcom Radio representation business was undergoing dra- Southern Methodist University, Dallas, 1959; along with Torbet Radio formed a nonwired matic change: the consolidation of rep firms traffic and continuity director, KBOX(AM) (now network (grouping of stations together as under large corporate umbrellas, launching KMEZ(AM)) Dallas, 1959; traffic and continuity one buy for advertisers) called Supemet. what could be called the era of the megareps. director, KLIF(AM) Dallas, 1959; account Also participating are Eastman Radio and Selcom's annual billings for 1984 are ex- executive, KBOX(AM) Dallas, 1960 -64; account Masla Radio. pected to be about $50 million, up 20% from executive, KIXL(AM) (now KKDAIAMI)Dallas, 1965- A new growth area for Selcom, according 1983 and a far cry from the $3 million the 70; account executive, KOAX(FM) Dallas, 1970- to Crooks, is sports selling. It recently began company recorded in 1977. 74; president, David Jeanne Co., Dallas representing Golden West Broadcasters' Crooks's interest in advertising dates back (during which time she managed Selcom KMPC(AM) Los Angeles, which carries Cali- to her childhood in Dallas, where her father, Radio's Dallas office), 1974 -77; vice president fornia Angels baseball games and Rams pro- Frank Orlando Starz, was head of advertis- and Dallas office manager, Selcom Radio, fessional football games. ing for Interstate Theaters. "There were al- 1978 -81; vice president and Western regional Crooks says she sees nothing wrong with ways celebrities and dignitaries in the manager, Selcom Radio, Dallas, 1981 -83; today's "megarep" structure "as long as rep house," she recalls. senior vice president, Selcom Radio, New companies keep the radio station's best inter- Upon graduation in 1959 from Southern York, 1983; present position since December ests in mind." As for nonwired networks, Methodist University in Dallas, where she 1983; m. Stan Crooks, May 31, 1963 they represent about 10% of the total spot majored in both radio- television and psy- (separated, January 1984); children - business and, she says, they will continue to chology, she approached Hal Bakke, then Beverly, 19; and David, 16. grow at a "marginal" pace. operations manager of KBOX(AM) (now What has been the key to Crooks's suc- KMEZIAMI) Dallas, for a job as a copywriter. cess? A "positive attitude" that she attributes She remembers Bakke telling her he wanted brought in a 13 -week schedule for the Bosco to Dallas -based psychologist, Dr. Anne someone with experience. "That's who Nut and Screw Co. Crooks says she received McGee Cooper, author of the book "Time you'll have as soon as you hire me," Crooks a telegram from Box saying: "I don't know Management For Unmanageable People." told Bakke. She got the job, and was soon what it is, but if it pays, you're a hero." "She taught me to view life as being full of elevated to traffic and continuity director. KBOX was to become her training ground marvelous opportunities disguised as impos- Later that year she joined KLIF(AM) Dallas in in radio sales. She stayed there for five sible situations," says Crooks. the same capacity before returning to KBOX years, becoming one of station's top billing The Selcom Radio president now divides in 1960. sales people before moving on to account her time between New York and Dallas, After three months as traffic and continu- executive jobs at KIXL(AM) (now KKDAIAMI) commuting to Texas an average of two ity director in her second tour of duty at and KOAX(FM), both in Dallas. In 1974, weekends a month. Crooks says that she KBOX, Crooks was persuaded by the late Crooks decided to go it alone and formed her used to be a workaholic but is now trying to John F. Box Jr., then executive vice presi- own company, the David Jeanne Co. (com- balance her relatively new position at Sel- dent and managing director of Balaban Sta- bining her son's first name with her daugh- com Radio with helping to raise two children tions, which then owned KBOX, to try her ter's middle name). In that capacity, she act- and participating in outside activities rang- hand at selling. ed as an outside rep for WFAA(AM) Dallas, ing from reading, especially books on psy- Someone was needed to handle theater handling the station's regional sales. It was chology and management, and writing (she accounts, recalls Crooks. "I had the contacts also during that time that she began her asso- is working on a novel), to snow skiing and and experience in producing commercials," ciation with Selcom Radio by helping the mountain climbing. she says. She detoured briefly, however, on company open a Dallas office and function- One of her more recent avocations was her way to the theater business. Skimming ing as its manager. At the time, says Crooks, raising a thoroughbred horse. It was the po- through the Yellow Pages, she saw an un- Selcom Radio, which was primarily a re- tential "thrill of victory" that attracted her, likely account that she promptly sold. No- gional rep company of FM stations in the she says, a feeling with which she has be- body around KBOX believed it when she West, had a client list of 28. come familiar in her vocation as well. N

Broadcasting Oct 15 1984 95 jele,...Th_1113_717I U.S. judge has dismissed nine of 11 charges in 10- year -old libel suit Court of Appeals for Second Circuit in New York has grante retired army officer has brought against CBS Inc., producer and CNN's motion for expedited consideration of its appeal seekin correspondent for its 60 Minutes. And although Judge Charles S. authority to provide live coverage of CBS -Westmoreland trial lat Haight Jr. said there is sufficient dispute as to facts involved in last week (see story, page 41). Opposition briefs are due toda two charges to submit them to jury for trial, CBS said it was (Oct. 15). Only opposition to date was expressed by U.S. Judicit "delighted" with decision. "We consider it a vindication of CBS Conference. Appeals court said it would hear oral arguments a News. It is as nearly as we can determine a complete victory." At soon as possible. issue in case is whether former Lieutenant Colonel Anthony Herbert o was libeled in 60 Minutes segment, "The Selling of Colonel Her- Wiz Inc. has gone to court in effort to gain access to final presidenti bert," and by Atlantic article, written by Barry Lando, who also debate, on Sunday, for cameras of its Independent Network New produced segment. Both appeared in 1973, and attacked Herbert's division. WPDt, in complaint filed with U.S. district court in Net credibility in connection with charges he made, and published in York City, contends denial of independent access for INN violate book, "Soldier," regarding war crimes by U.S. forces in Vietnam. free press and equal protection guarantees of Constitution. Con One of two charges to be heard by jury involves statement in 60 plaint, which names League of Women Voters and ABC, CBS an Minutes piece; other was contained in article. Jury must decide NBC as defendants, also alleges that existing arrangement undt whether statements not only were false but were made with reckless which those networks are only ones allowed to have cameras i disregard of whether they were false. Herbert had sought $22.5 hall, violates antitrust laws. It seeks order prohibiting league fror million from CBS, Lando and correspondent Mike Wallace, and denying INN's cameras "reasonable access" to hall in Kansas Cit same amount from Lando and magazine. However, judge found no to film debate between President Reagan and Walter Mondak ground for suit against magazine, which he said had not solicited WPIx also seeks order prohibiting networks from imposing "unref Lando's manuscript and had no obligation to do independent sonable" fee for access to pooled coverage they make available research. Case already figures in decision of Supreme Court that Complaint says networks charge went $15,000 to have INN tap int Wiled in was landmark in libel law. Court in 1979 that journalists pool; went has paid fee under protest. It says wPDt estimates : such cases must answer questions regarding their "state of mind" could record debate, using its own equipment, for $3,000. Con at time they prepared offending material (BROADCASTING, April 23, plaint, filed on Oct. 10, had sought access to vice presidentk 1979). debate, on Oct. 11, as well as to final debate between presidentil candidates. But after league raised questions regarding two is sues-whether it would be feasible to grant INN access bein went is raising Amendment issue or i Raising eyebrows. Congressional interest in the Intelsat -vs.- sought and whether First simply concerned about charges for to pool, Judge A. I issue was last week, access separate- systems on the rise as indicated Sofaer said he lacked information on which to make judgmen by the letters flowing from Capitol Hill offices on the issue. Accordingly, he asked parties to be prepared to discuss thos Among other things, they reveal that Senator Bob Packwood (R- issues at date this week he will set. Ore.), chairman of the Senate Commerce Committee, and Sena- o tor Barry Goldwater (R- Ariz.) are in disagreement on the is- New first -run television program company sue-as are their opposite numbers on the House side. distribution has bee formed by King World Productions President Robert King and Ber. Packwood and Representative John Dingell (D- Mich.), chair- nett Group President Alan Bennett, in association with Columä man Energy of the House and Commerce Committee, last week Pictures Television. The Program Source, as group is being callec wrote FCC Chairman Mark Fowler to request a study on the will be financed by CPT but managed independently. Studio wi effects of authorizing alternative international satellite commu- continue to produce and distribute first -nm programing throug: nicationssystems. They say the pending applications for sepa- its own syndication unit, with The Program Source acting autonc rate systems promise the advantages of competition -but also mously in acquiring programs from independent producers. BE raise questions of "how to preserve the advantages of a single fore launching shortlived news magazine, Breakaway, last yea] global system." Bennett held programing positions with Katz Television, Kaise While Dingell and Packwood were urging a study, Goldwater Broadcasting and several individual stations. King has header and Representative Timothy Wirth (D- Colo.), chairman of the King World, first -nm distributor of game show and other program House Telecommunications Subcommittee, along with Senator ing, since 1973. First show from The Program Source will be an Charles Percy (R -Ill.), chairman of the Senate Foreign Relations nounced at NATPE convention in San Francisco next January. Committee, and Representative James D. Broyhill (R-N.C.), ranking minority member of the House Energy and Commerce Author Harold Robbins and 20th Century -Fox Television have en Committee, were seeking to block Dingell on a front he had tered into long -term agreement for Robbins to write, develop anc opened a week earlier with a letter to President Reagan. Dingell, produce projects for television and theatrical release. Arrange in the letter that was also signed by 50 other House members, ment is Robbins's first with major studio and includes his pre asked the President to defer a decision on authorizing separate viously unproduced published works, as well as future novels an systems until the next Congress has an opportunity to examine original material plus works of other authors that are owned o the issues involved ( "Closed Circuit," Oct. 8). controlled by Harold Robbins International. HRI President Rober Goldwater and Percy, in separate letters to the White House, Weston and 20th Century-Fox Television President Harris Katie expressed opposition to further delay. Goldwater said he had man disclosed two projects already under development: Empire declined an invitation to sign the Dingell letter in part because ABC -TV series written by Robbins as Glen Larson production, ant Descent of a desire to see "an early announcement of the administra- from Xanadu, mini -series based on Robbins's best -seller c tion's policy... "Other signers were Senators Edward Zorinsky same name. Under terms of agreement, HRI will be headquarterec at Fox. (D- Neb.), Richard G. Lugar (R -Ind.) and Nancy Kassebaum (R- Kan.) and Representative Ernest F. Hollings (D- S.C.). t' Wirth and Broyhill, who in the past have urged the adminis- FCC Mass Media Bureau last week announced that responses for of its multiple ovn enldl tration to move expeditiously in establishing policy that would petitions reconsideraton 12.12.12 ruling 18. permit separate systems, last week expressed their concern are due Oct. about delay in a letter to Dingell. They said Congress has already considered the issues involved in hearings but that fur- Outlet Communications Inc. has agreed in principle to purchase ther congressional action will yield little that is new until the WPD5.TV Indianapolis for $22 million from USA Communication administration makes its recommendations. They said Con- Inc., subject to FCC approval. Outlet is wholly-owned subsidiary c gress needs the administration's 'best judgment" regarding the Rockefeller Group and owns five radio and five television station: implications of the proposals for separate systems. Last summer, Outlet announced its intention to buy WAIL -TV At lanta.

Broadcasting Oct 15 1984 96 Arbitron advisory committee and National Association of Broad- casters executive committee have endorsed proposal that stations using "rot call letters" be delisted from rating books for cooling -off period of perhaps six months. Problem arose from FCC deregulation of call letters, permitting one station in market to pick up call letters dropped by another station- technique that usually means second station profits disproportionately in ratings. Ed Giller of uilcom Corp., vice chairman of NAB radio board and head of Arbitron council, announced decision last week following industry survey that showed 58% favor delisting option.. Opinion has been sent to Electronic Media Rating Council for evaluation; Arbitron has said it will accept EMRC recommendation. o

Senate measure (S. 607) authorizing total $675 million for Corpora- Marshall Gumbel tion for Public Broadcasting for fiscal 1987 -89 $100 million years and On low -power technology and TV's role. There may be some cor Public Telecommunications Facilities Program for FY 1985 -87 so- called new technologies out there that will offer opportunity sent to White House for was President's signature Oct. 10, along minorities. with Labor, Health and Human Services and Education appropri- to But low-power television isn't one of them, according to Pluria Marshall, ations bill, H.R. 6028. Last includes CPB appropriations of $200 chairman of the National Black Me- million for FY 1985, and is likely to be signed by Reagan. dia Coalition (above left). "Low-power television is a joke, to say o something nice about them," Marshall said at the NBMC's three -day media conference in Washington last week. "I'd ad- Bob Banner Associates, in co- venture with Group W Productions, vise you not to put a nickel into them. Ain't nobody making confirmed last week that it plans to produce first -run weekly one - money off them but lawyers, engineers and equipment people." hour syndicated series next fall based on Musk of Your Life, suc- Eugene Jackson, president of Unity Broadcasting Network, ap- cessful radio format pioneered by veteran Al Ham programer and peared to be of a similar mind. "I wouldn't put a dime to into it targeted listeners aged 35 -years and older. One -hour Music of (LPTVI," he said. Your Life television special will be syndicated in late January by On another front, Bryant Gumbel (right), co- anchor of NBC's two companies. According to Group W announcement, it will be Today, spoke last Thursday's hosted by singer Toni Tenille and present live performances by at luncheon, addressing the chal- three guest stars per show of "the best -loved and most -listened -to lenges those trying to enter the television industry face. "At its music of the past four decades." Stars will fulfill musical requests best," Gumbel said, "what television can do and what it is of three couples who have written to program "about their person- expected to do, is to raise the level of consciousness and hope- al attachment to a certain number." Dancers and live orchestra will fully to raise the level of understanding fof its viewers). I'm one also be featured in series, produced by Stephen Pouliot with Bob of those who happen to believe that television succeeds more Banner as executive producer. often than it fails," he said, adding that for it to continue to do so, it must, among other things, "somehow disengage itself ABC's Talkradio network appears to be undergoing some budget- from a ratings race that is.... counterproductive to the ends of ary cuts. According to informed sources, several staffers will be let journalism and to the audience." He urged the conference at- go at end of year. Action comes amid reports that overnight Talkra- tendees not to enter the television industry with a preconceived dio programing will shift from KABC(AM) Los Angeles to new ABC Radio notion of what it should be, but rather "with a realistic idea of broadcast facilities in New York beginning in January. Switch will what it is.... Succeeding in the business, "he said, depended affect Talkradio personalities Ira Fistell, whose show is on -air from on "professional ability and tenacity." midnight to 3 a.m. NYT, and Ray Briem, whose program is fed to stations from 3 a.m. to 8 a.m. NYT, both of whom will continue with KABC(AM) locally. Move is said to be cost -effective one be- World War II and Korean war. There was no censorship during cause overnight broadcasts can be transmitted directly to Satcom Vietnam war. Pentagon spokesman said no such "ground rules" I R for national distribution from East Coast uplink. Michael Jack- are on file. However, he did not rule out possibility that they would son, Dr. Toni Grant and Dr. Susan Forward will continue their emerge in release of subsequent plans that, like national pool, Talkradio programs from KABC(AM), sources say. would implement recommendations of Sidle panel. That panel had o been created to review -and make recommendations for improving- relations between press and Ted Salter & Associates and KDAY(AM) Santa Monica, Calif., have military in wake of military's exclusion of journalists from formed joint venture to produce twice -weekly cable television se- Grenada until third day of invasion. Former CBS ries highlighting black-oriented music videos. Program, Video Re- News President Richard Salant, who was member of commission, believes similar news flections of KDAY, will feature top 10 countdown with KDAY blackout is possible in future air despite Defense personalities conducting interviews with major black recording Department's approval of commission's recommendations. He plans to discuss artists. According to KDAY General Manager Kerby, series that matter at Radio -Television Edward News Directors will be distributed beginning this month nine Califor- Association conference at Sheraton Center Hotel, on southern in New York, nia cable systems serving up to 500,000 viewers. "This program is on Oct. 19. an extension of the radio station into the community," Kerby ex- o plained, "and fills a void in the black marketplace." NBC News said its entire Decision 84 live election night (Nov. 6) o coverage will be made available via satellite to BBC for broadcast in the United Kingdom. BBC will use NBC News election research Pentagon beat fast retreat from its decision not to include daily news- and polling results as well as big chunks of NBC election night paper reporters in national pool of journalists that would accompany coverage, taped highlights and computer -driven graphics and military in future operations similar to U.S. invasion of Grenada last electronic map used in updating state summaries in presidential year (see page 71). Representatives of individual newspapers and race. For its own programing, BBC will anchor coverage in London of American Newspaper Publishers Association had strongly pro- and have secondary anchor reporting from BBC facility in Wash- tested original makeup of what was to be 11- member pool. Under ington, and NBC will also make positions available to BBC report- new plan, reporter would be selected by one of eight newspapers ers at its remote pickups from headquarters of major candidates designated by ANPA. In related development, Washington Post and from political party headquarters in Washington. NBC News, reported that Pentagon "has proposed ground rules that expose acting as worldwide pool producer, is also providing election - the pool to an extraordinary degree of battlefield censorship." It night coverage to European Broadcasting Union (Eurovision) and would, newspaper said, be similar to censorship imposed during to broadcasting networks in Australia and Japan.

Broadcasting Oct 15 1984 97 C O M M I T T E D T O T H E F I R S T A M E N D M E N T & T H E F I F T H E S T t dltorlals .

Extra baggage tors may feel slighted as a category. In principle, the media must agree that pools are necessary No matter who "won' or "lost" the misnamed debates between compromises when military operations are too small to accom- Ronald Reagan and Walter Mondale on Oct. 7 and George Bush modate large delegations from the Fourth and Fifth Estates. At the and Geraldine Ferraro on Oct. 11, it is clear that joint appearances same time, the military must agree to limit interference with the of leading candidates before national television audiences are operation of the pool to the extent essential to protect the mission. important functions in the political process. It is also clear that in There are disquieting reports of a future directive to emanate arrangement and format, they need repair. from the Pentagon conferring powers of censorship beyond those For starters, the presence of the League of Women Voters as the that battlefield security requires. Before the Pentagon stumbles producer of these events is open to review, as is the role of into another gaffe for lack of understanding of the outside world, interrogators who are screened by the candidates' organizations. it had better call back for consultation some of the media repre- There is something to be said for the kind of presentation that sentatives who served on the Sidle commission that recommend- was proposed by Frank Stanton, then CBS president, in 1963 and ed pools with minimum restraints. recalled by him in a story appearing on page 36 of this issue. Stanton would cut out the distractions and let the candidates go at each other in a format closer to a true debate. His proposal was How sweet it is for cable forgotten in the 16 years that passed without confrontations by presidential candidates after the 1960 Kennedy -Nixon debates Speak no more of the luck of the Irish; talk instead of the luck of that Stanton had a big hand in arranging. cable. After last week's hairbreadth passage of the Cable Tele- The hiatus was caused by incumbent Presidents' tacit use of the communications Act of 1984 there was no room for doubt that the equal -time law as a device to avoid debates. Debates were re- industry was leading a charmed life -even if deservedly so. sumed and the League of Women Voters got into the act after the That takes away not at all from the credit due Jim Mooney and FCC ruled that debates were news and thus exempt from Section his colleagues at the National Cable Television Association for 315 if not arranged by broadcasters. Gerald Ford, behind in the their skill in negotiating the legislative rapids that so often threat- polls, agreed to debate Jimmy Carter. ened to swamp the bill in midcourse. Considering that he was as The last obstacle to sensibly arranged debates was removed a often fending off NCTA's own members as he was persuading year ago when the FCC agreed broadcasters could make the reluctant congressmen, Mooney's feat has to be considered a arrangements. Perhaps by 1988, the broadcasters will be back in textbook example for communications lobbyists. In the end, he charge and the show can be put on professionally. had shepherded a bill that got continually better as it went along, not worse, as is the Washington norm. But the real winner is cable itself, not its trade association, and Room for one more for reasons that go far beyond the regulatory or franchising process. The asset value of every system in the land will jump when As often happens in military operations, execution fell short of the President pens the cable bill into law, enhancing the industry's concept in the first "national press pool" that the Pentagon an- ability to attract investment capital. Marketplace realities will nounced last week. The omission of a newspaper representative replace municipal vagaries. In ways great and small, cable opera- in the l I -member pool that the Pentagon first presented was a tors will find their lot changed, and for the better. gaffe that could have queered the media cooperation required by a In the final analysis, no matter how much opposition the cable pool if it is to be successful. To its credit, the Defense hierarchy bill attracted, there was no hard core that wanted to finish it off. corrected the omission overnight, but not before reminding ev- That bespeaks a respect for and interest in cable that are at once a erybody that the education of the military to the journalistic facts great compliment and a heavy obligation. The industry should of life is incomplete. relish the first and heed the second. By definition, pools are exclusionary and hated by those who are left out. The trick in forming pools that will be accepted, however grudgingly, is to stick to the principle that every major element of journalism will be included. For newspapers, it is not enough to say that AP and UPI will be represented, as they were 305 from the outset last week. Newspapers want one of their own on MEDI A the scene, if only to establish their independence of the wire MASTER services. Never mind that in practice the Washington Post may choose to use an AP dispatch if the newspaper pool is represented by, say, a Chicago Tribune correspondent. The Post wants to be free to make that selection. Ed Joyce, president of CBS News, was correct in criticizing the Pentagon for including reporters from each of four television networks, ABC, CBS, CNN and NBC, plus a pooled camera operator and sound technician, while counting 1,700 daily papers out in the original pool organization. Joyce was recognizing the dailies' legitimate complaint and the probability that it could lead Drawn for BROADCASTING by Jack Schmidt to the discreditation of a good idea imperfectly applied. Certainly television has no reason to complain about its six -member repre- "That was an unusual sale. He hates the show so much he sentation in a I2 -member pool, although some station news direc- bought all the time so he could cancel it."

Broadcasting Oct 15 1984 98 I ` 0 a3000 / 000_l

YESTERDAY... On October 18, 1954, WBTW began a proud heritage of keeping the people of the Florence, Myrtle Beach and Pee Dee of the Carolinas both informed and entertained. TODAY... After three generations of public service WBTW under new ownership and management, renews its commitment to provide the best TV has to offer to one of the fastest -growing sections of the Sunbelt. AND IN SO DOING IS VERY EXCITED ABOUT TOMORROW tv .wbtw, WBTW Serving Florence, Myrtle Beach and Pee Dee Area of the Carolinas Owned and Operated by Spartan Radiocasting Company Represented WSPA- AM- FM -TV. Greenville- Spartanburg- Asheville. WBTW. Florence. KIMT. Mason City -Rochester -Austin A CBS by Katz AFFILIATE This Christmas PASS ON THE OY! Two Lutheran Television Holiday Favorites »'4,.

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