VEGANUARY END OF CAMPAIGN REPORT 2021
VEGANUARY 2021 CAMPAIGN IN REVIEW VEGANUARY END OF CAMPAIGN REPORT 2021 PAGE 2
FOREWORD
DEAR SUPPORTERS AND FRIENDS, This year, more than ever, I feel that another I am immensely grateful to everyone When we were first confronted with the world is possible. A world where plant- who has supported us to make all of possible consequences of an ongoing based food is the mainstream choice, this possible. Our incredible donors, global pandemic in early 2020, we didn’t where the word ”vegan“ is associated with hardworking partners, committed know what to expect or how it would impact something positive and desirable, where volunteers, inspiring celebrities and our work going forward, but we knew major food companies are investing millions influencers and everyone who has helped that things would change drastically and to switch to more sustainable animal-free us spread the word through social media challenges would be put in our way. options and are telling the world that this and beyond. is the food of the future – and the food of We knew that it would be difficult to cut today. A world where vegan products are I hope you will enjoy reading this review through the noise and generate media easily accessible to everyone everywhere, We’ve had food giants such as Subway, and will celebrate with us the amazing attention for our cause and to drive omnipresent in supermarkets, restaurants IKEA, Unilever, McDonalds, Papa Johns, progress we were able to achieve for corporate change forward when countless and in cafeterias. Burger King and Costco launch new vegan veganism this campaign. businesses were closed or unable to plan products with Veganuary or promote the their marketing activations or product This January gave us a glimpse of what idea of eating plant-based for a month with In gratitude, launches in an unstable climate dominated is possible. us. More than 50 major companies took part by lockdowns all over the world. in our workplace challenge and encouraged During this campaign we have seen their staff to eat vegan for January, often That is why it fills me with immense pride Veganuary activations in almost all major joined by their senior management or CEOs and joy to report that the Veganuary team UK and German retailers and discounters. taking part in the challenge themselves. has been able to navigate through these We were trending on Twitter and TikTok Ria Rehberg challenging times with a huge amount of with the hashtag #Veganuary receiving over And last but not least, we ended up with CEO VEGANUARY dedication, vision and hard work. By finding 170 million views on the latter by the end a record sign-up number of over 580,000 alternate strategies and creative solutions of January 2021. Hundreds of media articles participants for this campaign. Knowing that we ended up inspiring record numbers were published about our work in all of around 10 times as many people usually of people to chose a vegan diet and we our official Veganuary countries and there take part in Veganuary than actually sign-up surpassed our objectives for the 2021 were at least 20 TV reports about us in through our website, that means over campaign by far! Germany alone. 5 million people gave vegan eating a go! VEGANUARY END OF CAMPAIGN REPORT 2021 PAGE 3
THE 2021 CAMPAIGN IN NUMBERS
More than 582,000 PEOPLE The hashtag Veganuary had worldwide registered to try over 170 MILLION VIEWS on 566 NEW VEGAN PRODUCTS vegan with us TikTok at the end of January were launched for Veganuary
259 NEW VEGAN MENUS More than were added to (chain-) 1500 MEDIA STORIES were restaurants for Veganuary published about Veganuary
224 MILLION PEOPLE were reached through Veganuary’s 57 MAJOR COMPANIES 17.6 MILLION SUPPORT EMAILS social media channels in the took the Veganuary were sent to participants 2021 campaign year workplace challenge during the campaign period VEGANUARY END OF CAMPAIGN REPORT 2021 PAGE 4
THE ‘VEGANUARY EFFECT’ OUR VALUES IMPACT We are committed to a vegan world; we will utilise research to evaluate how the highest number of lives can be spared and direct WHY WE EXIST resources to that end. To help vegan eating reach the mainstream, Industrial scale animal farming is a leading we focus on three main areas of work: EMPOWERMENT driver of climate change, deforestation and We will optimise our outreach to support species loss, as well as being a significant • Encouraging and supporting millions of and encourage people on their vegan cause of pollution. It drastically increases people to try vegan journey in a non-judgmental, positive, the risk of global pandemics and antibiotic • Creating the necessary media and social constructive and easily accessible way. resistance while being responsible for the media buzz to raise awareness of the deaths of billions of sentient animals each topic and the benefits of a vegan lifestyle COLLABORATION OUR VISION is simple; year. The current way we produce food • Encouraging companies to promote and By partnering with other mission-driven we want a vegan world. is highly inefficient, unsustainable and launch more delicious vegan options organisations and working closely A world without animal farms won’t allow us to feed a growing global to increase the quality, availability and with businesses, we will make a bigger and slaughterhouses. A world population. That is why we advocate visibility of vegan food difference. where food production does not a change towards more plant-based decimate forests, pollute rivers alternatives and ultimately, a vegan world. With this approach we have contributed DIVERSITY AND INCLUSION and oceans, exacerbate climate to the increase in popularity of veganism We know that it takes people with different change and drive wild animal HOW WE CHANGE THE STATUS QUO in several countries across the world, ideas, strengths, interests and backgrounds populations to extinction. spared millions of animals’ lives through to achieve our vision; we appreciate the We are convinced that things need to the choices of our participants and have value of this and how it brings us closer to change, and they need to change fast. made Veganuary a bigger feature in the achieving our mission. To get closer to our vision of a vegan retail calendar than Christmas for many UK OUR MISSION is to inspire world we will need to break down the supermarkets. We’re especially proud of RESPECT AND INTEGRITY and support people to try vegan, main barriers to vegan eating and make the fact that many of the newly introduced In all internal and external relationships, drive corporate change, and plant-based foods more visible, tasty and vegan products and options are set to we will strive for genuine, honest and create a global mass movement accessible to the population. We want to see stay on the shelves and on the menus transparent communication. championing compassionate food the benefits of veganism widely discussed after January as businesses are recording choices with the aim of ending on TV and social media every day, we want record sales of their vegan offerings after RESILIENCE animal farming, protecting the to see it in workplaces, on banners on the successful Veganuary launches. We have We will continue to create a professional planet and improving streets, in every supermarket, restaurant, seen that the ‘Veganuary Effect’ works and and sustainable (human, social, economic human health. cafeteria and petrol station. we’re ready to spread it across the world. and environmental) organisation. VEGANUARY END OF CAMPAIGN REPORT 2021 PAGE 5
A GROWING MOVEMENT
OUR TOP 15 COUNTRIES 600,000 # COUNTRY 500,000 582 538 1 United Kingdom 2 United States 400,000 3 India 300,000 4 Germany 5 Argentina 200,000 6 Chile
NUMBER OF SIGN-UPS 7 Italy 100,000 8 Colombia 0 9 Mexico 2014 2015 2016 2017 2018 2019 2020 2021 10 Brazil CAMPAIGN YEAR 11 France 12 Switzerland Data from Kantar suggests that each year ten times more people actually participate 13 South Africa and try vegan in January than register through the Veganuary website. That would mean 14 Venezuela more than five million people took part in the 2021 campaign year. 15 Sweden VEGANUARY END OF CAMPAIGN REPORT 2021 PAGE 6
VEGANUARY AROUND THE WORLD
VEGANUARY HAS SIX OFFICIAL COUNTRY CHAPTERS WORLDWIDE
We run official Veganuary campaigns in the UK, US, Germany, Argentina, Chile and Brazil and have partner organisations running additional Veganuary campaigns in Sweden, Italy, India, France, Switzerland, Singapore, Australia Our countries and South Africa. Partner countries VEGANUARY END OF CAMPAIGN REPORT 2021 PAGE 7
NESTLE – MARCO SETTEMBRI, CEO OF NESTLÉ ZONE EMENA (EUROPE, VEGANUARY AVEDA – BARBARA DE LAERE, MIDDLE EAST AND NORTH AFRICA): GLOBAL BRAND PRESIDENT: WORKPLACE “As someone who stepped up to the Veganuary “This January, more than 1,000 people in the challenge this year, I am happy to be part of this Aveda network – in addition to many of their movement as it grows across Europe and beyond. CHALLENGE family members who inadvertently took part in For me, now, behind Veganuary there’s a bigger the challenge – transitioned to a plant-based diet picture – and one which induces long-term action. This January over 50 major businesses - as part of a celebration around our brand’s recent It’s about really feeling the need of the consumer. news: 100% of our products are now 100% vegan, That is why, this year I am promoting Veganuary including financial and banking, global media, now and forever! The announcement that the brand across many of our categories and initiatives. beauty and tech giants as well as foodservice has fully transitioned to a vegan portfolio has been Afterall, a well-planned plant-based diet can meet and contract caterers - encouraged their incredibly well-received by consumers, our network the nutritional needs during all stages of life. And employees and workforce to participate in of professional stylists, and our partner salons there are the environmental and health benefits too. around the world. Achieving this milestone alongside This year I am passing the baton and encouraging Veganuary through our Workplace Challenge. our participation in the Veganuary challenge has all employees to participate in Veganuary and In many cases their senior leadership or CEOs been particularly rewarding for us as a team – not sign-up to the challenge. We will inspire them were leading by example and also taking part. to mention it has opened many eyes to the impact with delicious recipes from our Garden Gourmet individual diet and lifestyle changes can have on our colleagues, vegan options in the restaurant, tips Among the companies that joined were leading collective environmental footprint.” from experts, and dietary advice.” accountancy firms PwC and EY, as well as media giant Bloomberg, Kings College London, Docusign, Deliveroo, O2, VeggieGrill and Tesco. They were joined by Nestle, M&S and Quorn, whose UK senior leadership also took part, EY (ERNST & YOUNG) – HARRY GASKELL, LIEFERANDO – KATHARINA HAUKE, as well as Unilever (Germany, Austria and PURPOSE AND SUSTAINABILITY LEADER: MANAGING DIRECTOR: Switzerland) with their Vice President setting a positive example and joining the challenge. “We’re on board with Veganuary! What a great way “I am excited to see how I will master the Vegan to inspire, support and encourage EY people to Challenge and am already looking forward to Germany’s famous discount supermarket Aldi consider a plant-based diet considering meat and the delicious dishes from our partners, which will officially took part as well as Germanys biggest dairy free is one of the ways our individual choices certainly make the 31 days easier for me. And who food delivery service Lieferando, with their can help in Building a Better Working World. I’m knows, maybe I will give up animal products beyond Managing Director spearheading the looking forward to the challenge!” January as well.” Veganuary challenge. VEGANUARY END OF CAMPAIGN REPORT 2021 PAGE 8
THE BUZZ AROUND THE CAMPAIGN
ONCE AGAIN VEGANUARY GRABBED GLOBAL MEDIA Veganuary received widespread ATTENTION media coverage in the UK this year
UK AND Veganuary published research ADDITIONAL revealing that plant-based meals on COUNTRIES average cost less and take less time to MINIMUM prepare than meat/fish based meals OF Latin America Campaign Manager 735 MEDIA Mauricio Serrano being interviewed STORIES MINIMUM live on CNN Argentina about the OF success of Veganuary in Latin America Veganuary making headlines in 195 MEDIA Adweek US STORIES LATIN AMERICA
USA
MINIMUM GERMANY OF 401 MEDIA STORIES Veganuary was discussed on the MINIMUM German main evening news program The Voice, Britain’s only national OF “heute” on national media channel German Business Insider title - black newspaper, reporting on 217 MEDIA ZDF with an estimated viewership of Veganuary: Why the Vegan January Veganuary’s video advert with TikTok STORIES 3.7 million people could be the new Black Friday of retail star Tabitha Brown VEGANUARY END OF CAMPAIGN REPORT 2021 PAGE 9
CELEBRITY SUPPORTERS AND INFLUENCERS HELPED SPREAD THE MESSAGE
Actor and Veganuary supporter Actor JAMES MOORE joined Veganuary DANIELLA MONET was the face of as an ambassador last year and his a new Veganuary video titled ‘Why my ‘talking head’ video became one of the family will never eat dairy’ most watched videos on our channel
Hollywood star ALEC BALDWIN TikTok superstar TABITHA BROWN supported Veganuary for the first time encouraged millions to try vegan this year stating that his entire family in January by starring in the official has moved to a plant-based diet when Veganuary TV ad eating at home
British actor SUSAN WOKOMA Long-time supporter CHRIS PACKHAM encouraged people to join the challenge Actor EMILY DESCHANEL described encourages people to try vegan for the Brazilian superstar XUXA supported our during a Veganuary photoshoot at a local Veganuary as a „win win win“ and environment campaign for the first time this year sanctuary encouraged everyone to give it a go VEGANUARY END OF CAMPAIGN REPORT 2021 PAGE 10
Chilean television personality MATÍAS VEGA supported us in We also gained support of Argentinian Latin America influencer CONNIE ISLA
Veganuary’s open letter addressing the link between climate breakdown, future global pandemics and industrial animal farming was signed by OVER 100 INDIVIDUALS AND ORGANISATIONS, including Dr Jane Goodall, Ricky Gervais and Bryan Adams
OMARI MCQUEEN, Britain’s youngest TV chef & restauranteur, filmed a Vegan activist BRUNNA SACH is asking passionate “talking head” video about his people in Brazil to join Veganuary for Musician PAUL MCCARTNEY also signed Veganuary’s open letter urging everyone to mission to bring vegan food to the world the animals make 2021 the year for positive change VEGANUARY END OF CAMPAIGN REPORT 2021 PAGE 11
TAKING TO THE STREETS
HUNDREDS OF BILLBOARDS, POSTERS AND BANNERS MADE SURE VEGANUARY COULD NOT BE MISSED THIS YEAR
Veganuary placed ads all over SANTIAGO (CHILE) to reach a wider audience
Our campaign banners in metro stations in ARGENTINA
Our Swiss partner organisation Vegane Gesellschaft Schweiz ran a Our partners, Centre for Responsible Tens of thousands have seen these successful out of home campaign Future and Green Monday joined ads on the highway between with adverts and billboards all over efforts to place the Veganuary ads on Adtower Veganuary ads in GERMANY FRANKFURT AND KÖLN SWITZERLAND the streets of SINGAPORE VEGANUARY END OF CAMPAIGN REPORT 2021 PAGE 12
CORPORATE ENGAGEMENT IN THE UK GUY MEAKIN, UK TRADING DIRECTOR HUNDREDS OF NEW PLANT-BASED PRODUCTS AT PRET: AND MENU ITEMS WERE LAUNCHED FOR 154 NEW VEGAN MENU OPTIONS VEGANUARY WITH SALES OF MANY EXCEEDING 439 NEW VEGAN “I’m thrilled that we have been able to add a hot ALL EXPECTATIONS. IN (CHAIN-) vegan item to our already robust vegan range which PRODUCT RESTAURANTS LAUNCHES FOR customers have gone crazy for this Veganuary. Just a week after launching, Leon’s new Vegan VEGANUARY At Pret we’ve never seen a new product come in Sweet Carolina BBQ Burger swept up the title of and shift our best sellers list, and to see it during a its bestselling burger. M&S sold one of its new No lockdown and in less than three weeks says a lot.” Salt Beef Pretzel Roll every 30 seconds and its Plant Kitchen Vegan Chocolate Cookie was its most popular single cookie. Pret’s new Meatless Meatball Hot Wrap was the first new product to become a top five best seller in launch week in Pret’s history. MICHAEL HUNTER, MANAGING DIRECTOR Deliveroo confirmed they also saw a huge increase OF MEATLESS FARM: in demand for vegan food and thousands of new customers looking for it. Order volume from vegan “It’s been an incredible month for us and the plant- restaurants was up 146% and vegan options from based category as a whole. We know that during other restaurants up 114% year-on-year, while the first two weeks of January our sales were up new customers purchasing vegan were up 163% 111% year-on-year and we’re expecting to have year-on-year. seen this grow further towards the end of the month. Not to mention, our partnerships with major brands, Pret, Leon and itsu which have seen a phenomenal Other restaurant product launches included Subways response and are really testament to how plant-based T.L.C. Sub, Papa John’s and Domino’s mainstream plant-based eating has become. This new vegan pizzas, Starbucks’ Winter Menu Launch, has really set the tone for 2021 and we’re looking Burger Kings’ Vegan Bean Burger and Taco Bell forward to an even bigger Veganuary next year.” Restaurant chain WAGAMAMA launched new vegan launching Pulled Oats for Veganuary. TGI Fridays, dishes for Veganuary and pledges to have 50% of the KFC, Greggs and McDonalds delighted Veganuary main menu meat-free by the end of 2021! participants with vegan comebacks of their ranges. VEGANUARY END OF CAMPAIGN REPORT 2021 PAGE 13
VEGANUARY BOOMS AT UK RETAILERS
A HUGE LANDMARK OF THIS YEAR’S CAMPAIGN WAS THE ASDA had a dedicated Veganuary TESCO launched its first Veganuary INVOLVEMENT OF ALL OF BRITAIN’S webpage that explained what a vegan MAJOR SUPERMARKETS IN TV and radio ads in January. It also had diet is and highlighted three of the PROMOTING VEGANUARY WITH a dedicated webpage with recipes, reasons to try vegan: it’s better for SOME EVEN ADVOCATING THE product highlights and tips on making the environment, it could improve REASONS TO TRY A VEGAN DIET. vegan swaps. The retailer - which your health and it’s delicious! It also has over 3700 stores across the UK - featured their top vegan product picks launched the “Veganuary Your Way” and encouraged people to sign-up for theme as well as more than 30 new Veganuary with a link to Veganuary’s vegan own-label products. website. Asda also included a Vegan Butcher section in one of their stores and added 22 new meat-free alternatives to its plant-based range in January. JULIE ASHFIELD, MANAGING TESCO: DIRECTOR OF BUYING AT ALDI: ‘’Brits have made this Veganuary the “This year has seen Aldi add more biggest ever at Tesco with demand vegan products to its shelves than for plant-based foods up by more ever before and expects to see sales than a third on the previous year’s of vegan food double as a result. event. Tesco Own-Brand Plant ALDI had a Veganuary webpage We want to show that opting to go Based products were +38% in the that not only highlighted its plant- plant-based – or simply reducing first 3 weeks of Veganuary with based products but also set out the the amount of meat in your diet over 700,000 shoppers buying Plant main reasons to try vegan: caring – can be exciting and delicious Chef or Wicked Kitchen (an 81% All major UK retailers engaged with the for animals, staying healthy, being without breaking the bank. The increase).’’ Veganuary 2021 Campaign either through greener and more sustainability. It also response to our range so far has social media and digital advertising, instore featured dozens of vegan recipes, been incredible.” activations or 360 campaigns including tips on vegan swaps and a link to billboards, out of home campaigns, Veganuary’s website. TV and radio adverts, print campaigns and instore signage. VEGANUARY END OF CAMPAIGN REPORT 2021 PAGE 14
VEGANUARY IN UK SUPERMARKETS
THE RETAIL TIMES:
“UK sees record sales of plant-based foods as Veganuary proves more popular than ever
Dunnhumby, the global leader in customer data science, has released UK shopper data from the last week which shows a boom in plant-based food sales, as many consumers switch to meat and dairy alternatives for January. The data, taken from the past week’s shopper receipts across the top nine UK grocery retailers, shows a significant increase in sales of meat and dairy alternatives with shoppers embracing Veganuary and reducing their meat and dairy consumption. Sales of plant-based meat and dairy alternatives have increased 50% year-on-year in the first week of January, representing a record £12m in sales for the plant-based food and drink category. The increase has been largely driven by shoppers exploring new ranges, with nearly 31% more shoppers buying foods from the ‘meat and dairy alternatives’ category for the first time.” VEGANUARY END OF CAMPAIGN REPORT 2021 PAGE 15
CORPORATE ENGAGEMENT IN GERMANY
40 NEW VEGAN MENU OPTIONS 116 NEW VEGAN HIGHLIGHTS PRODUCT IN (CHAIN-) LAUNCHES FOR RESTAURANTS VEGANUARY
LIEFERANDO, the biggest German MCDONALD’S joined Veganuary food delivery service promoted with promotions around the Big More than 170 companies in Veganuary, encouraged their partner Vegan TS burger and even launched restaurants to take part and joined the a Veganuary hoodie as part of their Germany, including leading workplace challenge campaign discounter and supermarket IKEA launched two new vegan chains, delivery services, fast menus as part of their Veganuary food giants, gastronomy and campaign manufacturing companies joined Veganuary this year and promoted veganism through their campaigns.
Discount supermarket chains ALDI NORD, ALDI SÜD, LIDL AND PENNY all ran major Veganuary FRANKFURT AIRPORT joined the SUBWAY took part in Veganuary with campaigns including distributing workplace challenge by offering daily their vegan chicken sub and a newly millions of leaflets, new product vegan meals in their staff cafeteria as launched vegan cookie launches and even a Lidl TV advert part of Veganuary VEGANUARY END OF CAMPAIGN REPORT 2021 PAGE 16
DR ANNETT WERNY, CORPORATE RESPONSIBILITY MANAGER AT ALDI SÜD: ANJA GRUNEFELD, GENERAL MANAGER OF LIVEKINDLY COLLECTIVE DACH: “With our variety in vegan offerings and extensive promotion around vegan eating and “We at LikeMeat supported this year’s nutrition, we were able to reach and inspire Veganuary with our own branded campaign. many customers and employees in January.” The focus was on a video ad with Rammstein singer Till Lindemann, which was very successful with over 1.1 million views on YouTube. The campaign also had a positive impact on sales of our products in Germany. MARCUS HAUS, HEAD OF MARKETING Compared to the same period last year, we AT PENNY: were able to record double-digit growth. This shows that the Veganuary message “Veganuary 2021 was a great success. We had has reached the awareness of Germans and a real run on our Food for Future products in people are starting to eat more and more several Penny stores.” purely plant-based.” VEGANUARY END OF CAMPAIGN REPORT 2021 PAGE 17
CORPORATE ENGAGEMENT IN THE US
HIGHLIGHTS COSTCO CONNECTION:
65 NEW “The introduction of Veganuary— VEGAN MENU where you take a pledge to give 9 NEW VEGAN OPTIONS IN up meat, dairy and eggs during PRODUCT RESTAURANTS January—provides one way to make LAUNCHES FOR YELP created a “Vegan Voyage” in a significant change that not only VEGANUARY partnership with Veganuary, featuring benefits your health but also has a plant-based restaurants around the positive impact on animal welfare and the environment.” NESTLE PROFESSIONAL US country, hosting virtual events, and encouraged brands and food service encouraging followers to sign-up for to get involved in Veganuary. Nestle Veganuary. At least 131 brands, restaurants also offered Toolkits for foodservice and retailers promoted Veganuary outlets looking to promote Veganuary through special offers, online via specials on their Sweet Earth line. promotions, social media, email JOI BROZEK, SENIOR marketing, product launches, or REGIONAL MANAGER- menu items in the US, more than COMMUNITY, YELP: tripling 2020 participation. COSTCO promoted Veganuary in “We chose Veganuary as our a two-page spread in their Costco partner for this promo because Connection magazine in January, they are an authentic force in the mailed to 15 million Costco members. vegan movement! We appreciate The article highlighted the benefits Veganuary’s dedication to inspiring AVEDA announced that they officially of trying vegan, offered easy recipes people all over the world to get went 100% vegan this year in honour featuring ingredients from their stores, started on their vegan journey of Veganuary. Their staff around the and cited excellent tips to make by providing an array of free and globe also took part in Veganuary’s transitioning to a plant-based diet valuable resources.” Workplace Challenge. easy. VEGANUARY END OF CAMPAIGN REPORT 2021 PAGE 18
CORPORATE ENGAGEMENT IN LATIN AMERICA
38 BUSINESSES 2 NEW VEGAN JOINING AND PRODUCT PROMOTING First ever vegan company in Chile, VEGUSTA, LAUNCHES FOR VEGANUARY VEGANUARY launched a Veganuary product pack to make the transition to a vegan diet as easy as possible
Our team in Latin America worked with 38 companies in Chile, Argentina, Mexico, Panama, Costa Rica and Brazil on their Veganuary campaigns and promotions. Pizza giant Papa Johns joined Veganuary with special promotions around two vegan pizzas in Chile and reported an increase in sales of the Veganuary promotion by 42% compared to a normal week. Other companies joining Veganuary this year included beauty brand Aveda in Brazil, Argetinian ice cream company El Piave, who launched two new vegan ice Pizza giant PAPA JOHNS joined Veganuary with cream flavors for Veganuary and vegan poineer Argentinian ice cream company EL PIAVE created special promotions around two vegan pizzas in Chile, Vegusta in Chile, who joined with a successful two new favours especially for Veganuary Panama and Costa Rica Veganuary product pack. VEGANUARY END OF CAMPAIGN REPORT 2021 PAGE 19
OUR PARTNERS FOR VEGANUARY 2021
We worked with 18 official partner organisations all over the world in order to launch or amplify the Veganuary movement. Thanks to their amazing efforts we were able to extend the reach and impact of the campaign to six continents.
Our Swiss partner VEGANE Our partner GREENPEACE UK GESELLSCHAFT SCHWEIZ worked promoted Veganuary to their millions with supermarket chain Lidl who of supporters via email, social media joined the campaign and promoted and blog their vegan range in Switzerland
We now also offer all of our resources in French, including our Official Veganuary Starter Kit
We were also able to improve and extend our free support resources for Veganuary participants around the world. Now we offer localised and translated programs for the following countries: Chile, Argentina, Brasil, Our partner organisation ESSERE A Veganuary branded escalator by ANIMALI organised a Veganuary the vegan food brand FRY’S in France, Switzerland, Australia, India, street action in Rome South Africa Italy, Singapore, the UK, South Africa, Germany, Sweden and the United States. IF YOU WOULD LIKE TO DONATE TO VEGANUARY PLEASE VISIT WWW.VEGANUARY.COM/DONATE.
THANK YOU FOR YOUR SUPPORT OF VEGANUARY AND HELPING TO MAKE ALL OF THIS PROGRESS POSSIBLE. TOGETHER WE CAN OVERCOME WHATEVER CHALLENGES THE FUTURE MIGHT HOLD.
“Another world is not only possible, she is on her way. On a quiet day, I can hear her breathing.” Arundhati Roy
Veganuary PO Box 771 York, YO1 0LJ United Kingdom [email protected]