Western Kentucky University TopSCHOLAR® Masters Theses & Specialist Projects Graduate School Spring 2020 From Coalescence to Bureaucratization: Veganuary’s Use of Rhetorical Strategies on Social Media Sabrina A. Carr Follow this and additional works at: https://digitalcommons.wku.edu/theses Part of the Organizational Communication Commons, Other Communication Commons, Social Media Commons, and the Speech and Rhetorical Studies Commons Recommended Citation Carr, Sabrina A., "From Coalescence to Bureaucratization: Veganuary’s Use of Rhetorical Strategies on Social Media" (2020). Masters Theses & Specialist Projects. Paper 3221. https://digitalcommons.wku.edu/theses/3221 This Thesis is brought to you for free and open access by TopSCHOLAR®. It has been accepted for inclusion in Masters Theses & Specialist Projects by an authorized administrator of TopSCHOLAR®. For more information, please contact
[email protected]. FROM COALESCENCE TO BUREAUCRATIZATION: VEGANUARY’S USE OF RHETORICAL STRATEGIES ON SOCIAL MEDIA A Thesis Presented to The Faculty of the Department of Communication Western Kentucky University Bowling Green, Kentucky In Partial Fulfillment Of the Requirements for the Degree of Master of Arts By Sabrina A. Carr May 2020 FROM COALESCENCE TO BUREAUCRATIZATION: VEGANUARY'S USE OF RHETORICAL STRATEGIES ON SOCIAL MEDIA Associate Provost for Research and Graduate Education ACKNOWLEDGEMENTS To Dr. Angela M. Jerome for acting as chair on this thesis project. Thank you for your encouragement, advice, and persistence through the course of this project. I have really enjoyed working on this project with you. To Drs. Helen Sterk and Holly J. Payne for serving on my thesis committee. Thank you for your guidance, insight, and patience throughout this process. To Mr.