Veganuary Workplace Challenge Guide Page 1

THE WORKPLACE CHALLENGE GUIDE FOR A HEALTHIER AND HAPPIER WORKPLACE... GET YOUR COMPANY TO TAKE THE VEGANUARY CHALLENGE THIS JANUARY! Veganuary Workplace Challenge Guide Page 2 ABOUT VEGANUARY

Since launching in the UK in January and offers lots of support 2014, Veganuary, a registered throughout to help you succeed. charity (no. 1168566) has inspired Encouraging your team to give and supported almost 1 million Veganuary a try helps to promote people in 192 countries to try health and wellbeing amongst vegan for January and beyond. your staff, shows your company Although Kantar data suggests is making a conscious effort to more than ten times as many do your bit for the environment people actually participate and and creates a fun atmosphere try vegan in January each year. within the team by having staff We have worked with businesses collectively take part in the to drive new vegan launches and challenge. activations, making all over the world receive daily more visible and accessible emails providing all the practical Fifty seven companies and through our work with national resources and advice they need to institutions from the UK, US and and international media. As well make the transition. This includes Germany got on board in 2020, not as continuing to drive large-scale recipes, meal plans, information on only supporting their workforce to change in the UK, we now run nutrition and much more. eat vegan in January, but in many targeted campaigns in the US, cases leading by example with Germany and Latin America. The Veganuary Workplace CEOs and other senior team leaders Challenge is a 31-day pledge that taking part. Here are some of the The heart of our campaign is our encourages your workforce to workplaces that have taken part: 31-day vegan pledge. People from give vegan a try for the month of Veganuary Workplace Challenge Guide Page 3

WHY TAKE PART: JOIN A GROWING MOVEMENT

MORE THAN 400,000 OVER 80 CELEBRITY THE FIRST PEOPLE FROM PEOPLE WORLDWIDE AMBASSADORS VEGANUARY TV AD ALMOST EVERY REGISTERED TO TAKE SUPPORTED THE AIRED ON MAJOR COUNTRY IN THE PART IN VEGANUARY CAMPAIGN AND GAVE NETWORKS IN FIVE WORLD SIGNED UP 2020 VEGANISM VISIBILITY COUNTRIES AND WAS TO TRY VEGANUARY SEEN BY MILLIONS IN 2020 … data from Kantar suggests that ten … among them Hollywood A-listers, AROUND THE WORLD times more people actually participate environmentalists and athletes, such … the only countries without participants and try vegan in January each year than as , Paul McCartney, … on TV, on social media and through were North Korea, Vatican City and register through the Veganuary website. , Chris Packham and media reports. Eswatini (formerly known as Swaziland). That would mean more than four million Patrik Baboumian. people took part! Veganuary Workplace Challenge Guide Page 4

WHY TAKE PART: THE UK’S BIGGEST COMPANIES LOVE THE VEGANUARY WORKPLACE CHALLENGE

BRYAN BATISTA, JENS HOFMA, CEO, BOOKING.COM CEO, PIZZA HUT: STUART MACHIN, TRANSPORT DIVISION:

“Taking part in Veganuary, was a natural step for MANAGING DIRECTOR OF “This is the first time that Booking.com has taken us to show our support for our vegan offering FOOD, MARKS & SPENCER: on the Veganuary Workplace Challenge and and also reflect our aim to be a carbon neutral it’s been great to see so much enthusiasm and business by 2030. At Pizza Hut Restaurants “At M&S, we’ve seen a dramatic increase in interest throughout the company, reflecting the we are dedicated to evolving our practices interest in -based food and we are changing importance of sustainability and well-being for and processes with the aim of being a more to meet this demand. We launched our award- our employees and company as a whole. responsible business. Our Vegan Menu is one of winning Plant Kitchen range in January 2019 – As well as promoting it on digital displays all over the many initiatives we have in place - including one of our most successful launches ever, with our Manchester offices, we’ve reached out to our food donation programme and our continued over 1.5 million customers trying the products colleagues around the world through our internal commitment to food waste reduction. and 81% coming back to re-purchase. This social media channels. We’ve had bake sales, Having easy access to alternative products will January, we’re growing even further introducing food-sampling events and daily tasty vegan be key to help us stay on track, that’s why we’ve over a hundred brand new products which are dishes in our canteen throughout the month. And already started introducing milk alternatives at 100% delicious and suitable for vegans, and it doesn’t end when January does: we’ve inspired our Restaurant Support Centre and also have a we’re encouraging colleagues and their families a lot of people to continue exploring all things dedicated company vegan group set up for all to sign up to Veganuary and to give them a connected to sustainability, so I’m looking forward our team members to share their experiences and go. I’m personally really looking forward to the to seeing some lasting impact: healthier people, useful hints and tips to eating vegan.” challenge.” keen to live on a healthier planet!” Veganuary Workplace Challenge Guide Page 5

WHY TAKE PART: HELP THE ENVIRONMENT

What is the impact of 350,000 people researcher to calculate the impact Veganuary Data provided by Joseph Poore, worldwide doing Veganuary for January? To 2020 would have if we hit our sign-up goal of environmental researcher show what a difference going vegan for just one 350,000 people. In the end we smashed our month can make we asked an environmental goal so the impact was even greater! #VEGANUARY2021

160 TONNES AND OF PO43-EQ MORE THAN (EUTROPHICATION) 2.5 MILLION ONE MILLION 41,200 TONNES SAVED FROM LITRES OF ANIMALS OF CO2EQ SAVED WATERWAYS WATER SAVED SPARED! according to the the same as the same impact which is enough Vegan Society’s 450,000 flights as preventing water to fill an calculator from 650 tonnes Olympic-sized to Berlin of sewage in swimming pool our waterways Veganuary Workplace Challenge Guide Page 6

WHY TAKE PART: HELP THE ENVIRONMENT

COMPANY SUSTAINABILITY:

With everyone being more conscious than BRIDGET JACKSON , ever about reducing our environmental impact, CHIEF SUSTAINABILITY Veganuary is a fantastic opportunity for OFFICER , PWC UK: companies to reduce their impact by offering “We’ve committed to a target of 25% of all spend on food to be plant-based by 2020, versus a more planet-friendly plant-based foods. baseline of 15% in 2017, as part of our programme to encourage our people to adopt sustainable lifestyles. We’re on track to achieve that, with spend at end 2019 around 24%. It’s been easier ANDY CHAMPION, than we thought. Many people want to eat a more VP ENTERPRISE plant-based diet, for a variety of reasons - health, SALES EMEA, DOCUSIGN: environmental, or . Offering more options for our people to do this in their work “Sustainability is core to DocuSign’s values, so context has been extremely well received. Last year when a group of employees approached me to 550 PwC people took part in the formal Veganuary support Veganuary in the London office, I had no WorkPlace Challenge, whilst many more tried plant- hesitations. Our Veganuary activities have sparked based options as part of a flexitarian approach. incredible conversation among employees on It looks like this year will be even bigger. With so how they can lead more sustainable lives. Vegan many people in the UK now concerned about lunches, baking contests and cooking classes all , it’s an easy step for companies to increase employee engagement and unite us in this take, to both reduce emissions and common purpose” increase employee engagement.” Veganuary Workplace Challenge Guide Page 7

WHY TAKE PART: IT’S GOOD FOR STAFF & THE BUSINESS

TEAM BUILDING: HEALTH AND WELLBEING:

Collectively trying vegan for January with Thirty-eight per cent of our 2020 participants Veganuary is good for team morale by uniting said they signed up to Veganuary for health everyone in a shared experience. This guide reasons, the most popular reason for taking includes lots of ideas on team activities you can part, while 52% of our surveyed participants do to promote a positive experience for all of said the reason for them staying vegan was your colleagues, whether you work from home because their health improved. Here’s some or in an office. ways their health improved:

50% of people saw an 54% of people saw improvement in their an improvement in their MOOD OVERALL HEALTH

52% of people saw 40% of people saw an an improvement in their improvement in their 43% of people saw ENERGY a desirable change in SKIN’S LEVELS BODY APPEARANCE WEIGHT Veganuary Workplace Challenge Guide Page 8

HOW TO TAKE PART: A STEP BY STEP GUIDE

Spread the word and get your colleagues 5. Check out our free Veganuary Celebrity 1. on board to try vegan in January. Let them Cookbook, containing a delicious array of 4. Encourage each team member to sign-up at know well in advance so they can prepare celebrity-inspired vegan food, which you’ll veganuary.com/register to receive 31 days of themselves for something which some may get in an email when you sign-up! support emails giving information on nutrition, see as a bit of a challenge (although it’s really shopping, eating out and just about everything 6. Take advantage of the great special offers quite easy!). you could think of to help you on your journey and discounts on vegan meals and products Here’s some ways to let them know your offered by high street restaurants and company is taking part in the Veganuary 3. If your workplace has a canteen, request that supermarkets during January. Check out the Workplace Challenge: they add vegan options to the menu. Make special offers here • Posters around the office - download posters sure you ask in advance so they have time to here or create your own using our assets here prepare. Download an email template here 7. Organise team activities at your workplace • Staff e-newsletters - download a you can use to approach them and a catering to create a positive team spirit around template here guide here completing Veganuary. We’ve got lots of fun • Team meeting announcement ideas on pages 9 and 10 2. Get management on board. It’s great for team • Through the HR department morale if senior staff get involved too (but 8. Proudly share the news that your company • Email them the Participant Guide - don’t be put off if they don’t). We’ve written is taking part in the Veganuary Workplace download it here an email template for you to personalise and Challenge. Download a press release template utilise to approach them here here and contact us at [email protected] for details on other PR opportunities Veganuary Workplace Challenge Guide Page 9

HOW TO TAKE PART: TEAM ACTIVITIES

Taking on the challenge as a team will help POTLUCK VEGAN COOKBOOK LIBRARY you keep one another motivated and allow you Hold a communal lunch gathering where Gather a few vegan cookbooks and put to have more fun with the experience. Here’s each staff member contributes a vegan them in a communal area so staff can some suggestions for Veganuary-themed dish to share with the team. It can be borrow them to try out some new vegan activities you can do as a team: homemade or shop bought, either way it will help your colleagues try new vegan recipes at home dishes they might not have tried otherwise TEAM NIGHTS OUT and it’s a fun way to bring the team If your company organises social events together SPONSORSHIP after work, why not organise an evening Create some healthy competition by where the entire team eats only vegan? asking family and friends to sponsor you

Loads of high street restaurants offer WORKPLACE FILM SCREENINGS to do Veganuary. We rely on donations vegan menus - you can see our chain Organise film screenings at your to keep our movement going – fundraise restaurant guide here to see many of the workplace to motivate staff. Some for us and you’ll be helping spread our vegan options available. Or if you fancy thought-provoking documentaries message. We can help you set up a Just going to a bar instead, lots of pubs and include , Giving campaign page for your company, bars now have delicious vegan options and , all of which are and each of your colleagues can set up including Wetherspoons, All Bar One, Slug available to stream on . They’re sure their own fundraising pages to link to the & Lettuce, MEAT Liquor, Brewdog and more to provoke some lively discussions! company page! Veganuary Workplace Challenge Guide Page 10

HOW TO TAKE PART: WORKING FROM HOME

SHARE YOUR EXPERIENCE You can still take part in the Veganuary Set up a communication channel like TEAM NIGHTS IN Workplace Challenge even if you work from Organise a vegan quiz night for you Slack or a Whatsapp group to share home. The entire Veganuary team works and your colleagues over video chat. details on your experience so you can remotely and we still find lots of ways to do We have lots of fun quiz questions you share photos of vegan meals you’ve team activities. Here’s a few ideas of how you can download here cooked, exciting supermarket finds and can do the Workplace Challenge from home: tasty meals out

SPONSORSHIP Create some healthy competition by WATCH DOCUMENTARIES TOGETHER ZOOM POTLUCK You can still organise film screenings asking family and friends to sponsor you As you aren’t able to do it face to face, for the whole team to watch together to do Veganuary. We rely on donations hold a communal lunch gathering over by using netflixparty.com to synchronise to keep our movement going – fundraise a video call instead. Each staff member your videos and allow you to group chat. for us and you’ll be helping spread our cooks their own vegan lunch while you sit Some thought-provoking documentaries message. We can help you set up a Just and eat together through a Zoom call or available on Netflix include The Game Giving campaign page for your company, Google Hangout. You might not be able Changers, Cowspiracy, and each of your colleagues can set up to taste one another’s dishes, but you can and Forks Over Knives. They’re sure to their own fundraising pages to link to the exchange recipes! provoke some lively discussions! company page! Veganuary Workplace Challenge Guide Page 11 THANK YOU LET’S MAKE VEGANUARY 2021 OUR BIGGEST AND BEST CAMPAIGN YET! CONTACT: [email protected] FOLLOW: facebook.com/veganuary instagram.com/weareveganuary twitter.com/veganuary

#veganuary2021 #veganuaryworkplacechallenge2021 If your workplace takes on the challenge we’d love to hear about it so we can discuss PR opportunities Take a look at our Business Support Toolkit to Email us at get guidance on how your business can join the [email protected] Veganuary campaign. Download the toolkit here