2010 Buyer's Guide

Pg. 12 Pg. 18 Pg. 28 Top PR blunders Nuclear Tech: Setting the trap PG. 42 PROFILES OF on a bear raid of 2009 The new conversation CRISIS PR FIRMS

Communications & new media Jan. 2010 I Vol. 24 No. 1

Special issue: Crisis Communications

LITIGATION COMMUNICATIONS IN A POST-MADOFF ERA 2010 Buyer’s Guide 1,000 Services & Products WHEN LEGAL 59 categories PROTOCOL SILENCES PR

TIGER WOODS: ANATOMY OF A PR MELTDOWN

January 2010 | www.odwyerpr.com WHY 2010 WILL BE THE YEAR FOR CRISIS PG. 22 A DIFFERENCE THAT MATTERS

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MetLife Building • 200 Park Avenue • New York, NY 10166 • Phone: 212/922 0900 • Fax: 212/922 0971 Three First National Plaza • 70 West Madison Street, • Chicago, IL 60602 • Phone: 312/553 0700 • Fax: 312/553 0695 Vol. 24, No. 1 January 2010 CONTENTS EDITORIAL STOPPING A BEAR RAID Legal protocols trump PR in Some telltale signs to watch for when OFTEN IMITATED OFTEN Tiger Woods fiasco being victimized in a bear raid. PENTAGON PA NOMINEE 6 28 SOCIAL MEDIA REQUIRES FACES SENATE ‘TALK,’ ‘LISTEN’ BALANCE Douglas Wilson tells the Senate he PR firms will have to abandon tradi- 12 will review policies to make sure reporters8 30tional media tactics to incorporate their mes- aren’t profiled. sages into social media. WOODS SCANDAL SHOWS ENGAGING WITH HOW NOT TO DO CRISIS ‘WOUNDED’ EMPLOYEES PR pros weigh in on this historic exam- What leaders can do to engage a ple of crisis made worse by bad communications.10 32workforce crippled by recession. TOP 10 PR BLUNDERS OF ’09 SOCIAL MEDIA DEPENDS Michael Fineman analyses some of ON EXPERTS 2009’s most widely reported PR Journalists are prized for their investiga- ‘mishaps.’ 12 34tive skills and ability to synthesize the news. ‘CACOPHONY OF VOICES’ MARKETING INTEGRATION BOOSTS JOURNALISM IS AN ORGANIC PROCESS 18 U.S. Public Diplomacy Chief Judith www.odwyerpr.com It’s time for the PR pros to realize that Daily, up-to-the minute PR news McHale speaks on citizen journalism. 14 36good strategies aren’t born in silos. CHADLINGTON PREPARES RECESSION INCORPORATED ‘SECOND ACT’ The ‘Great Recession’ became the The former Shandwick exec. is map- ideal time to start a new PR firm. ping an aggressive strategy to expand.16 38 RECONCILING ‘THE TURNS’ NUCLEAR 2.0: A NEW A solution to offer an official desig- CONVERSATION 40 nation for our nameless decade. Americans have slowly begun to devel- PROFILES OF CRISIS op a wary tolerance for nuclear sites. 18 COMMUNICATIONS FIRMS NEVER EQUALED NEVER FOCUS ON LAW HURT 42 EDITORIAL CALENDAR TIGER’S DEFENSE WASHINGTON REPORT January: Crisis Comms/Buyer’s Guide Tiger Woods is relying too much on lawyers and not enough on PR. 20 62 COLUMNS February: Environmental & P.A. ,ILPLWDWLRQLVWKHVLQFHUHVWIRUPRIÀDWWHU\ZHVKRXOGEHEOXVKLQJ$IWHUDOO March: Food & Beverage VRPDQ\RIRXUFRPSHWLWRUVKDYHUHFUXLWHGRXUIRUPHUDVVRFLDWHVZHPXVWEH CRISIS TO ABOUND FOR PA PROFESSIONAL DEVELOPMENT PROS IN 2010 Fraser Seitel April: Broadcast Media Services GRLQJVRPHWKLQJULJKW A new series of challenges await the 54 FINANCIAL MANAGEMENT May: PR Firm Rankings pros working in public affairs. 22 Richard Goldstein HIERARCHIES SET TO June: Global & Multicultural ,W¶VWDNHQXVDTXDUWHUFHQWXU\WREHFRPHWKHPRVWWUXVWHGQDPHLQEURDGFDVW 56 GUEST COLUMN FALL IN 2010 Kevin Foley July: Travel & Tourism PHGLDVHUYLFHV.()0HGLD$VVRFLDWHVKDVEHHQFDOOHG³WKHDJHQF\¶V Communicators must learn to adapt, 58 as the worlds of PR and marketing blur. 24 OPINION August: Financial/I.R. DJHQF\´E\GLVFULPLQDWLQJSXEOLFUHODWLRQVSURIHVVLRQDOVZKRXQGHUVWDQGMXVW Jack O’Dwyer 60 September: Beauty & Fashion KRZEHQH¿FLDOWKHULJKWSDUWQHUFDQEHWRJURZLQJWKHLUFOLHQWUHODWLRQVKLSV LITIGATION COMMS. IN A MEDIA WORKSHOP October: Healthcare & Medical POST-MADOFF ERA George S. McQuade III 64 November: High-Tech Why a resurgence in regulatory 2010 PR BUYER’S GUIDE 6RLI\RXKDYHDFKRLFHZK\KLUHDQLPLWDWRUZKHQ\RXFDQSDUWQHUZLWKWKH activism can be expected for the future. 26 65 December: Entertainment & Sports RULJLQDO" ADVERTISERS AP Images...... 9 EurekAlert!...... 33 Log-ON...... 61 Ruder Finn...... 57 ARA Content...... 17 Filtrbox...... 11 Matchpoint...... 27 Sard Verbinnen & Co...... 51 Auritt Communications Group...... 45 Fineman PR...... 34 Media Communications & Strat....28 Send2Press...... 16 Booz Allen Hamilton...... 25 Fleishman-Hillard...... 55 Medialink...... 49 Electronic Publicity Solutions Cantor...... 60 Gorvitz...... 35 Modern Health...... 14 Stanton Communications...... 37 Caplan...... INSIDE COVER Joele Frank, Wlksn Brim. Katcher..13 Montieth & Company...... 20 Strauss Radio...... 31 7(/(9,6,215$',2,17(51(7 Davies Public Affairs...... 19 Kaplow...... 15 M S & L...... 39 Tierney Communications...... 21 Dilenschneider...... 3 KEF...... 5 Nicolazzo & Associates...... 36 DS Simon...... 23 Kundell Communications...... 38 Omega World Travel...... 59 TV Access...... 58 Edelman...... 41 Lippincott...... 7 PIMS...... BACK COVER Visible Technologies...... 29

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EQUALED NEVER EQUALED NEVER

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Legal trumps PR in Tiger fiasco EDITOR-IN-CHIEF lthough Tiger Woods is being tried in the Court of Public Opinion, he is mostly Jack O’Dwyer A listening to the advice of those who practice in the Court of Law. [email protected] The PR advice, as usual, is to come clean quickly with all the facts no matter how ASSOCIATE PUBLISHER bad they may be. The Court of Public Opinion renders swift justice and does not wait Kevin McCauley around for briefs to be filed (our story on this issue, including expert attorney opinion, [email protected] is on page 20). EDITOR In this case, the truth is so awful — multiple sexcapades over many years with many Jon Gingerich partners — that heavy penalties must be paid. To make amends for all the hundreds of [email protected] millions that he took under false pretenses, Tiger should return whatever is left to his sponsors or to charities. He has not only cheated his wife and sponsors who paid him SENIOR EDITOR $900 million of the $1 billion he has taken in. Ideal PR: confess and pay up Greg Hazley [email protected] Tiger could have described his complete lack of discipline in sexual matters, admitted the many CONTRIBUTING EDITORS liaisons over the years, apologized for cheating Fraser Seitel his wife, fans and sponsors, and offered to Richard Goldstein donate what’s left of his sponsorship income Christine O’Dwyer to charities, including one that helps those who have lost control of their sex drives. ADVERTISING SALES He should also submit to sexual behavior counseling. John O’Dwyer Advertising Sales Manager None of the sponsors such as Nike and [email protected] AT&T would have let their names within ten miles of Tiger had there been any evi- Joshua Fierman dence of sexual misbehavior. National Advertising Representative All the money in the world is not going to [email protected] help Tiger now. We’re sure he would rather be a penniless bum than carry the burden of the public Jack Fogarty knowing he defrauded so many millions of people for National Advertising Representative so long. [email protected] Us magazine, which has been on top of this story, now saying that nine alleged para- mours of Tiger have come forward, is calling this “the biggest sports scandal of all time.” O’Dwyer’s is published monthly for $60.00 Slate columnist Jack Shafer said Tiger’s puff merchants had raised him to the status of a year ($7.00 for a single issue) by the “divinity” and no one should feel guilty for finding the Tiger saga “irresistible.” J.R. O’Dwyer Co., Inc., This story has “good legs” and will be fodder for many a late night talk show. 271 Madison Ave., New York, NY 10016. (212) 679-2471 The legal approach that is being used by the Tiger team is having disastrous results. Fax (212) 683-2750. Tiger owes the public and sponsors big time and he must pay up. “What shall it profit a man to gain the whole world but lose his soul” (Mark 8:36) is a Biblical saying that is © Copyright 2010 apropos. J.R. O’Dwyer Co., Inc. The Tiger incident shows the weakness of PR pros who advise Tiger. They have not been able to make their case for PR forcefully enough. This is true almost throughout the OTHER PUBLICATIONS & business and organizational world. Lawyers are out-arguing PR pros. SERVICES: Lawyers are trained to argue before a jury of 12, or a single judge or a small panel of www.odwyerpr.com breaking news, judges. They think in terms of plaintiffs and defendants, our side vs. their side. Critics or commentary, useful databases and more. those seeking some kind of relief are seen as enemies out to destroy the client. They are seen as enemies who must be obliterated if possible. There is no limit to the nastiness of Jack O’Dwyer’s Newsletter An eight- strategies or tricks. page weekly with general PR news, media Lawyers are used to having plenty of time to craft their arguments. Their stock in trade appointments and placement opportunities. is to delay things as much as possible. Legal cases are dragged on for years with the hope that participants will lose interest, forget things, or even die. O’Dwyer’s Directory of PR Firms has Legal logic does not work with the public, i.e., the Tiger team saying that, under law, listings of more than 1,850 PR firms through- Tiger was not obliged to talk to local police or even allow them in his house. PR’s prom- out the U.S. and abroad. ise was that it would listen to the other side, make compromises, and be a peacemaker. O’Dwyer’s PR Buyer’s Guide lists 1,000+ — Jack O’Dwyer products and services for the PR industry in 54 categories.

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MEDIA NOTES Pentagon PA nominee faces Senate Media Briefs regarding charges of press ‘profiling’ 150+ MAGAZINES CLOSED IN ’09 More than 150 more magazines were A nominee for the Pentagon’s By Greg Hazley shuttered than launched in 2009, according to a tally by Oxbridge Communications. top public affairs post said he In total, 428 magazines were shut would review policies to make “Access should be provided on an equal and balanced basis and if con- down in 2009 while 275 were launched. sure reporters aren’t profiled. firmed I do plan to review those poli- Regional titles were the majority cate- cies,” said Wilson, who has chaired gory of both launches and closing this year accounting for 21 new titles (B- resident Barack Obama’s nominee Harvard University’s Public Diplomacy Collaborative and is an ex-foreign serv- metro Birmingham) and 34 (Atlanta Life, for Assistant Secretary of Defense Denver Living) which pulled the plug. P for Public Affairs said in a Senate ice officer. Trish Hagood, President of Oxbridge, hearing last month that he would review said there is still some strength in the directives and issue any necessary guide- regional, health and food categories of lines to ensure reporters seeking to embed magazines. with the military are not profiled. Representative of the mixed results for “I don’t believe in any system that the year was food category. Hearst’s Food rates reporters based on a perception Network Magazine was considered that their reporting is positive or nega- among the top launches in 2009 as it tive,” said the nominee, Douglas counts more than one million readers. But Wilson, in response to the committee’s in the same sector, Gourmet Magazine advanced policy questions. “In my view, was shut down after 68 years with a cir- we should never be a party to efforts to culation topping 900K. place so-called friendly reporters into Business magazines took a solid hit embeds, while blocking so-called this year with 16 closings, including unfriendly reporters.” Shaheen speaks in support of Wilson. BusinessWeek Small Biz, Conde Nast Wilson has been tapped by Obama to Portfolio and Fortune Small Business. be the Defense Department’s point-man Lifestyle and real estate were also bat- for public affairs, a post he served under Sen. Roland Burris (D-Ill.) asked tered with 14 closing in each, according to as a deputy during the Clinton adminis- Oxbridge’s MediaFinder.com database. tration. He faced a relatively short Wilson what his role would be in deciding whether to release detainee abuse Other major casualties in 2009 included round of questions from the Senate National Geographic Adventure, Armed Services Committee Dec. 17, but photos, to which Wilson acknowledged that he would be involved in the deci- Metropolitan Home, Domino and Teen. was confronted with two key military Several titles ceased print editions PR blunders during the Bush adminis- sion. Wilson also said the Armed Forces while continuing on the web in 2009, tration. including Blender, Vibe, Purpose Driven The committee’s chairman, Sen. Carl radio and TV networks have a responsibility to report fair and accurate pro- Connection and Giant. Levin (D-Mich.), raised the issue of the Perhaps most shocking of ‘09 magazine Pentagon’s controversial PR effort grams and information. Sen. Jeanne Shaheen (D-N.H.), who losses was that of Editor & Publisher, established by the predecessor in the which is closing after a 125-year run as position Wilson seeks, which had retired worked with Wilson on the staff of former Sen. Gary Hart in the early 1980s parent company Nielsen Co. unloads eight military officials appear on TV news media and entertainment properties to programs as well-informed surrogates and on his 1984 presidential bid, intro- duced Wilson and spoke on his behalf. Pluribus Capital and Guggenheim Partners. without disclosing their briefings by the E&P was not part of the transaction. government. She noted he handled strategic communications and PR for the Defense The Nielsen deal inlcudes The Levin noted the issue is still under inves- Hollywood Reporter, Billboard, Adweek, tigation but asked Wilson to comment. Dept. during the Clinton administration on issues like defense reform, base clo- Brandweek, Mediaweek, Backstage, The sures and NATO expansion. Clio Awards and Film Journal “He’s served throughout the U.S. gov- International. ernment as a diplomat, legislative advi- E&P said in December that it will pub- sor, foreign policy expert and communi- lish one more issue – January 2010 – due cations strategist,” she said. “He will to “overwhelming reader and advertiser bring invaluable skills, deep knowledge, demand.” Representatives also said “a extraordinary poise and a strong character number” of companies and individuals to a very important and challenging posi- have expressed interest in possibly keep- tion at the Defense Department.” ing the publication going. The magazine was founded in 1901, but dates its origin to 1884, the launch For more news media new updates, date of The Journalist, which it acquired. Wilson sits before the committee on Dec. 17. log on to: www.odwyerpr.com

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the American people, to his fans, to the press, and, most importantly, to his wife. Tiger Woods’ scandal shows Moreover, Woods should say he is going for medical treatment to see if he has a seri- how not to manage a PR crisis ous problem. And, indeed, if he has that problem, he should then engage in therapy The Tiger Woods sex scandal will go down in PR history as a aimed at addressing that issue,” said the PR veteran. classic example of a crisis made worse by poor communications. Following all of that, Woods should get By Kevin McCauley back to playing golf and “winning the game,” said Dilenschneider. letes, coaches, governors and celebrities, Reject privacy plea he Davie Brown Index, which Woods apparently does not have “one” Ken Makovsky, Chairman of Makovsky advertisers use to gauge the influ- transgression to deal with, which puts him + Co., says any figure as public as Woods Tence of celebrities, reported in a league of his own. “doesn’t really have a private life, unfortu- December 15 that Tiger Woods’ score He says there are few if any prior cases nately.” He feels Woods was wrong to plunged in the aftermath of his post- like Woods’ on which to base a PR strategy. reject questioning by police three times Thanksgiving car crash and the ensuing “At some point he needs to take respon- after making an appointment to speak with parade of women alleging to have had sex sibility for his actions and apologize to his the police. with him. family, friends and fans for disappointing Avoidance of the press early on did not Once ranked No. 9 in the Index’s “aspi- them, and if he means it, make a commit- help Woods’ case, said Makovsky. Failure ration” category, Woods plummeted to ment to work as hard as he can to repair his to put all the cards on the table immediate- the 2,325th spot of the 2,400 ranked, relationship with his wife and children. ly has only increased the public’s skepti- according to a report by Bloomberg. “I don’t think he has to confess to every cism, ceding control of the story, he added. The embattled golfer lost millions in detail of every relationship, but hav- While Woods has apologized for his sponsorship dollars and suffered a mighty ing taken responsibility, apologizing and transgressions, the apology was late in blow to his once-sterling reputation. begun to rebuild his family’s trust, he coming, thereby making the public even Accenture, managing consultant, pulled should respond to further public and more curious, while compromising his rela- out of a multimillion-dollar deal, while reporter questions saying, “I’ve said all that tionship with corporate sponsors, said Gillette decided to limit its exposure to I’m going to say, now it is up to me to do Makovsky. Woods. Self-inflicted PR woes what is right,” said Smith. Richard Nicolazzo, Managing Partner, Gene Grabowski, a Crisis Counselor at Nicolazzo & Associates, Boston, said: “It’s Woods’ PR woes are largely self-inflict- Levick Communications, also faults Woods about time Eldrick has begun to take the ed, PR people say. Larry Smith, who runs for failing to seize the moment following ‘Tiger’ by the tail and deal with the reality the Institute for Crisis Management, the car crash. of the situation.” believes Woods missed the first opportuni- A person of Woods’ stature can’t remain Nicollazzo said that while Woods’ driv- ty to take control of the issue and story. in hiding or rely on handlers to deal with the ing and legal issues may be behind him, he “If he had quickly taken responsibility press, according to Grabowski. has a long road ahead to regain public trust, for whatever had set-off the events of the He believes the “public wants to forgive confidence and respect from the public. day and evening that led to the ‘crash’ and and love Tiger” but needs to hear directly “Stay tuned because unfortunately there is hospital treatment, he might have blunted from the golfer. Woods earned his popular- more to come,” he said. the impact of the ensuing revelations,” he ity by his very public appearances on golf Scott Sobel, President of Media & said. courses, said Grabowski, and he needs to Communications Strategies in Washington, Smith notes that unlike other recent ath- return to the public eye to confront D.C., counsels celebrities, politicians and his shortcomings. lawyers during crises or for testimony Grabowski is astounded by before Congress. He believes the PR call Woods’ inability to craft a suitable for Woods to be “totally transparent early in PR response to the crisis. His the crisis” and to “make blanket apologies” reliance of financial advisors and is the “kind of knee-jerk reaction to a com- his agent is like “using peacetime plex crisis that would have set him up for advisors during a time of war.” legal disaster.” Dilenschneider Group CEO Sobel says there is “no doubt he should Robert Dilenschneider believes have been more forthcoming and gotten out Woods has “one last chance to some kind of statements immediately but recover his standing,” but if he you also have to protect legal standing.” doesn’t do it quickly, the opportu- Woods’ reaction to his crisis applies to nity will be lost forever. other celebrities and CEOs, continued “Whoever has been advising Sobel. Tiger Woods has done a simply “Woods has been a celebrity since he was miserable job. Either the advice is a child. He has never really had bad PR and bad or Woods simply isn’t listen- the media have always treated him with kid ing,” Dilenschneider said. gloves because they wanted more access in Accenture has dropped its ‘high performance’ Woods has to “go public in an Continued on next page campaign that featured Woods. aggressive way and apologize to

10 JAN. 2010 WWW.ODWYERPR.COM the future.” to restore the trust of his family, friends and of Nike, is sticking Sponsors react fans,” continuing that “we fully support with Woods. He told Accenture became him stepping back from his professional Street & Smith’s the first high-profile career and taking the time he needs to do SportsBusiness Journal sponsor of Tiger what matters most.” that when Woods’ Woods to drop its mar- Other backers of the golfer include Nike, career is over people keting agreement with AT&T and Tag Heuer. An ad for Tag Heuer will “look back on the embattled golfer. watches in the January 2010 Vanity Fair these indiscretions as a In a statement issued positions Tiger Woods as a model for minor blip, but the Sunday, Dec. 13, youth, saying that “Since 1996, my media are making a big Accenture said it had a Foundation has inspired more than 10 mil- deal out of it now.” A big problem for “Woods should “very successful” deal lion youth.” Tiger’s Tale has legs Tiger Woods is his speak out to the with Woods for the Copy adds: “Together with Tag Heuer, Dow Jones, on Dec. use of ‘peacetime men of the country advisors during a and say that as we past six years and I’m helping young people to believe in 19, measured media time of war.’ begin to shape a praised his golf course themselves.” coverage of Woods’ culture for the next success as a powerful The Tag Heuer website has a video of scandal with four other — Gene generation, this kind of behavior isn’t metaphor for business Tiger and copy that focuses on his many recent indiscretions “to Grabowski, something he con- success in Accenture championships. see how long the golfer Levick Strategic dones or wants to ads. Reports pegged It says: “Tiger is one of the greatest might expect to stay in Communications. do and he deeply the sponsorship from sports champions in history ... His person- the news for something regrets it.” $10M-$15M. al obsession with results and perfection, his other than golf,” according to its “The — Robert “However, given the ability to withstand pressure, to meet Conversational Corporation” blog. The Dilenschneider circumstances of the expectations and exceed them, but also his result is not good news for Woods. last two weeks, after love of discipline — all this makes him a Dow Jones’ media measurement tools careful consideration natural partner for the brand.” looked at mentions of Woods, David and analysis, the company has determined A survey of marketers conducted by Letterman, Mark Sanford, Eliot Spitzer that he is no longer the right representative Argyle Executive Forum last month found and Bill Clinton. The research found that for its advertising,” the company said in a that 76 percent would cancel, reduce or Woods matches up with Clinton, where statement by Senior Director of Corporate suspend their business relationship with extensive coverage of his Monica Communications Alex Pachetti, and Senior Tiger Woods if they had a deal with him. Lewinsky scandal remained pretty consis- Media Relations Executive James More than 600 senior marketing execs tent for six months. McAvoy. responded to the two-day survey. Twenty- The conclusion: coverage of the Woods A new ad push is slated for 2010. Young two percent said they’d stick with Woods. scandal isn’t likely to go away anytime & Rubicam, part of WPP, handles its Phil Knight, Chairman and Co-Founder soon. account. Woods’ agent at IMG said he was disappointed but respects Accenture’s decision. Gillette and its PR firm, Porter Novelli, said Dec. 15 that Gillette will “limit” Woods’ role in its marketing campaigns, which have prominently featured the golfer alongside other top athletes like tennis ace Roger Federer, baseball’s Derek Jeter and soccer’s Thierry Henry. “As Tiger takes a break from the public eye, we will support his desire for privacy by limiting his role in our marketing programs,” said a state- Real-time social media monitoring, Simplified. ment from Mike Norton, Director of Over 200 companies use Filtrbox to engage with customers! External Relations for Are you part of the conversation? the brand, and Porter Novelli VP Jimmy Szczepanek. Szczepanek told “Tiger Woods did O’Dwyer’s the deci- not understand that sion was made inter- www.filtrbox.com his media ‘friends’ would become nally at Gillette adding (303) 945-3852 sharks because of “we are not at liberty to his sex scandal.” further discuss client Sign up for a free trial online matters.” — Scott Sobel, Gillette expressed More knowledge. Less Noise. www.filtrbox.com/g2teamtrialsignup.htm Pres., Media & “respect” for “the Comms. Strategies action Tiger is taking

JAN. 2010 WWW.ODWYERPR.COM 11 FEATURE Top 10 PR blunders of 2009

blogged that “Goldman Sucks” and derided its ankers gone wild. Social media fiascos. Airline baggage night- new small business support plan, noting that if mares and a photo-op flop near Ground Zero. It’s not about the promised U.S. $500 million was a tip it B “spin”: good public relations is about making the decisions would be an insult, particularly in New York. Goldman subsequentially announced top that are both right for business and for the communities and audiences execs. will receive bonuses in stock rather than with which they interact. We all make honest mistakes, and we all learn cash. lessons from our ill-conceived decisions, but the bottom line is that an Kanye West — chief reality check officer: honest effort to communicate and an ability to take responsibility for Storming the stage in protest at a nationally tel- our mistakes results in a public that is much more willing to forgive. evised awards show is practically an annual This year, there were a number of “Blunder” candidates from which to event for Kanye West, but his ‘performance’ at this year’s MTV Video Music Awards was par- choose; almost all have already been widely reported. Here are a few ticularly ill-advised. When an allegedly inebri- avoidable acts or omissions that caused adverse publicity; image dam- ated West took the microphone from teenage age was done to self, company, society or others; and acts that were country artist widely reported throughout the year. and Best Female Video Military’s flop of a photo-op: By winner Taylor A “furious” President Obama Michael Swift, claiming was forced to order an internal review to determine why on that Beyoncé April 27 a near-empty Air Force One VC-25 was allowed to fly Fineman deserved the at low altitude through Manhattan, seemingly pursued by an F- award, he 16 jet. The photo-op flyover to allow for iconic photography of crossed a critical line. Later in Air Force One over the Statue of Liberty was arranged by the an interview with Jay Leno, Defense Department and authorized by White House Military Kanye apologized and ashamedly acknowledged that his moth- Office Director Louis Caldera. For people on the ground, er would have been disappointed. though, it vividly recalled fears related to the 9/11 terror attacks “My God, they’re throwing guitars out there.” Musician Dave and sent workers streaming out of office buildings and running Carroll was frustrated by United Airlines’ nine-month refusal to through the streets in compensate him for $1,200 in repairs after he witnessed United panic. ABC News report- baggage handlers literally tossing guitars, including his own ed that N.Y. Mayor $3,500 Taylor, during a transfer at O’Hare International Airport. Michael Bloomberg, who In what Nielsen Online’s Joshua Hammond termed “a true was also not informed, ‘David vs. Goliath’ moment,” Carroll vowed that he would said that “poor judgment” write and record songs about the experience — complete with would have been a nice music videos — and publish them online. The first YouTube way to describe the fly- video amassed over three million views in a single week. Within over. Caldera resigned two days, United was in touch with Carroll, offering the long- and was replaced by deputy director George Mulligan “It’s a fork, It’s a spoon, It’s a … weapon?” (The New York awaited compensation, which he asked to be contributed to a Times): charity of the airline’s choice. United let Carroll down again in An enthusiastic six-year-old Zachary Christie, excited late October, losing his bags while he was “en route to deliver a about having just joined the Cub Scouts, brought his Scout-style speech about customer service,” according to CBC News. eating utensil, a combination fork-knife-spoon-can opener, to Domino’s recipe for disaster: When footage of Domino’s school specifically so he could eat lunch with it on September Pizza employees fouling food was posted to YouTube in April, 29. Not only did officials at Delaware’s Christina School the company did not move quickly enough to counter the dam- District confiscate the utensil, they suspended Zachary and sen- age in today’s online world. Videos showing two employees tenced the A-student to 45 days in reform school in compliance performing unsanitary acts with the District’s “zero-tolerance” policy on “weapons” despite quickly amassed over one mil- ample character evidence that the child acted naively and was lion views within 48 hours. not a danger. Mother Deborah Christie organized activist web- After two painful days, site helpzachary.com, sparking national media attention and Domino’s finally reacted, sympathy for the innocent casualties of “zero-tolerance” poli- launching its first corporate cies, with The New York Times and other prominent publications Twitter account and posting a reporting on numerous such cases. public apology on YouTube. “Goldman sucks,” blogs Financial Post editor: After taking a According to BusinessWeek, severe media drubbing, it makes sense for the big banks to con- Domino’s had become “the latest company to learn how quick- duct public outreach demonstrating some level of humility. But ly a brand can be tainted in a Web 2.0 world.” many have criticized Goldman Sachs CEO and spokesperson “Kentucky fried fiasco,” reports Advertising Age: Fast food bas- Lloyd Blankfein for statements published in the November 8 tion KFC launched its new Kentucky “Grilled” Chicken offering edition of the UK’s Sunday Times in which Blankfein claimed on May 4 by working with the “Oprah Winfrey Show” to the company was “doing God’s work.” Diane Francis, Editor-at-Large for Canada’s Financial Post, Continued on next page

12 JAN. 2010 WWW.ODWYERPR.COM announce a two-day Internet coupon for a had a meager 22 followers on Twitter by defensiveness are not helpful public pos- free meal. It seems like a marketer’s dream, the time she terminated her account. But tures. Selections are limited to the but Advertising Age reported it as an Horizon’s suit was covered by major Americans, American companies or “unmitigated disaster” when millions traditional and online media, including offenses that occurred in America. The downloaded the coupon, and the compa- The New York Times, Associated Press, list is to entertain and educate, not to ny could not fulfill consumer demand and Chicago Tribune, TechDirt and the defame or degrade. “actually had to rescind the offer.” While Inquisitor. An obvious question could be “why KFC did indeed accumulate a “sea of About the Top 10 PR Blunders List not Tiger?” In our view, the most com- buzz” for its efforts, it failed to fulfill its I started the PR Blunders initiative 15 pelling reason not to include Tiger is that promise, leaving many consumers empty- years ago as a reminder that good public his was a personal moral failure. While handed … and angry. relations is critical to businesses and the saga certainly has its share of public- We “expect more” from Target: Human organizations. The Blunders List helps ity mistakes to learn from, for our pur- rights and immigration activists took aim bring a perspective to daily business poses, the family situation is too person- at national chain Target for its pre- comportment and organizational behav- al and did not lend itself to a lighter tone Halloween online promotion of an ior: we want the “Blunders” to reflect of treatment. “Illegal Alien” costume that came com- that obstinacy, arrogance, deceit, defi- Michael Fineman is President of plete with orange jumpsuit, extraterrestri- ance, anger, self righteousness and Fineman PR in San Francisco. al mask and, most con- troversially, a “green card” accessory. Angelica Salas, Executive Director of the Coalition for Humane Immigrant Rights of Los Angeles, called the costume “distasteful, mean- spirited, and ignorant of social stigmas and current debate on immigration reform.” Target spokespeople said the costumes were included in Halloween offerings “by mistake,” and pulled them from its website. Housing crisis solved … the Malibu way: Retreats for bailed out execs may be last year’s AIG Blunder, but the major banks still party on at home … or at someone else’s foreclosed home. A Wells Fargo executive liked a foreclosed $12-milion Malibu property so much that she allegedly took up semi- permanent residence, using it to stage “eye-catching parties,” according to the L.A. Times. What’s more, real estate agent Irene Dazzan-Palmer told the Associated Press that Wells Fargo repeatedly refused to show the beach- front Malibu Colony home to potential buyers. Squawking over tweets: Watch what you tweet or you may be the next person sued for online defamation via social media. Chicago renter Amanda Bonnen was sued by her landlord, Horizon Group Management, when she posted, “Who said sleeping in a moldy apart- ment was bad for you? Horizon Realty thinks it’s okay,” on May 12 after disputes with the company. The company insisted that Bonnen’s tweet somehow damaged Horizon because it was published “throughout the world.” Bonnen

JAN. 2010 WWW.ODWYERPR.COM 13 FEATURE “We have moved from a paradigm of ‘Cacophony of voices’ boosts journalism diplomacy as government-to-government interactions, to one of government-to-peo- By Greg Hazley ronment are thriving,” she said. ple and people-to-people,” McHale said. McHale said platforms like Facebook and She said Obama and Secretary of State YouTube operate on content shared between Hillary Clinton recognize public diplomacy he global rise of citizen journalists, people who trust one another — friends and as a key cog in restoring U.S. leadership in user-generated content and active, associates. She said blogs that are found to the world. Trather than passive consumers of be inaccurate lose relevance, adding that “They recognize public diplomacy as an information do not threaten the integrity media organizations which embrace high essential ingredient of 21st century stage- of journalism, said U.S. Public standards will preserve the trust of con- craft,” she said. Diplomacy Chief Judith McHale in a sumers and thrive. Media Briefs Dec. 11 speech at Vilnius University in “To those who argue that the integrity of Lithuania. journalism in this environment is in peril, WSJ EDITOR REPLACED “There are those who fear that this my response is that trust is as fundamental Rebecca Blumenstein is the new inter- cacophony of voices will threaten the to the news business as it is for all human national editor at the Wall Street Journal’s integrity of journalism and that traditional interaction,” she said. New media could hasten independence website, replacing Nik Deogun, who is news gathering organizations will be pushed pursuing opportunities in television. She to the margins,” said McHale, the former McHale, who holds the title Under was managing editor. chief of Discovery appointed last year by Secretary of State for Public Diplomacy, Blumenstein had been international President Barack Obama as the U.S.’s PR told the audience that the country’s revolt news editor and China editor and is chief. “I am more optimistic about the from Soviet rule may have been hastened “acutely conscious of our digital potential, future, because I believe that like people, had today’s technology been available. which she will continue to realize with her businesses adapt. The best among them — “The brave Lithuanians who joined hands customary vigor and creativity,” said the most innovative — are already doing in 1989 didn’t need YouTube and Twitter to Editor-in-Chief Robert Thomson in a memo that.” come together — but imagine what they He believes the Journal “now has by far McHale, according to a text provided by could have done with these tools,” she said. the most comprehensive international cov- the State Dept., said she visited one of South McHale said new technology is also erage.” Korea’s top newspapers on a recent visit, reshaping international relations and diplo- Kevin Delaney replaces Blumenstein as noting the paper now considers itself a plat- macy, shifting it away from “the domain of managing editor. He was deputy manag- form-neutral “content provider,” not a privileged men working behind closed ing editor since July 2008 in charge of newspaper, providing information on paper, doors.” commissioning content and forging out- online, on mobile devices, through e-books She is cheered by the technology-fueled side partnerships. or interactive TV screens, to name a few. uprising in Iran and said such tools mean Earlier, he covered the technology beat “Media companies which are either that “old hierarchies” and barriers to com- for the WSJ in San Francisco and Paris. adapting or are innovating in this new envi- munication are dissipating.

14 JAN. 2010 WWW.ODWYERPR.COM

FEATURE Chadlington prepares ‘second act’ Media Briefs HEARTLAND FILES CHAP. 11 By Kevin McCauley Huntsworth’s $320M revenues. Chadlington wants U.S. revenues to Heartland Publications, which owns 50 account for half of the overall total. He pre- community newspapers in nine states, untsworth CEO Peter Chadlington, dicts Huntsworth’s overall revenues will has filed Chapter 11 in a bid to "delever- who built Shandwick into a global top the $500M mark within 18 months to age" the company, according to Michael Hbrand before selling it to two years. Bush, CEO. Interpublic, is mapping an aggressive Chadlington says He says Heartland is "one of the best strategy to expand his U.K.-based firm in everything is on the performing newspaper companies in the the U.S. table. He’s considering country," but one saddled with a balance This month’s $33.6M acquisition of big and small acquisi- sheet that is out of tune with the reces- Washington-based Dutko Worldwide is just tions in key U.S. mar- sion, according to his statement. the first step, Chadlington told O’Dwyer’s. kets. Those firms will The company reports assets of $134M The U.S. accounts for 34 percent of go under the umbrella and debt of $166M. GE Capital is of Huntsworth’s Heartland’s biggest lender. Media Briefs recently reinforced Abernathy MacGregor Group is han- EDITORS EXIT AD AGE Grayling brand, which dling the "pre-negotiated plan of reorgan- currently has revenues Peter Chadlington ization" for the company that employs Advertising Age is losing two top edi- of $145M. Grayling 800 people at newspapers in Georgia, torial staffers to B2B blog network and Dutko are already North and South Carolina, Virginia, West Breaking Media. working on a half dozen shared clients. Virginia, Kentucky, Ohio, Tennessee and Jonah Bloom, Executive Editor, and Chadlington says the current expansion Oklahoma. Its papers include LaGrange Matthew Creamer, Senior Editor, have spree will differ from the buildup of Daily News (Ga.), Gallipolis Daily Tribune resigned from Ad Age to serve as Editor- Shandwick. He vows to be more conserva- (Ohio), Macon County Times (Tenn.) and in-Chief and Executive Editor, respective- tive on the fiscal front, especially when it Jefferson Pilot (N.C.). ly, at Breaking Media. comes to earn-outs, and concentrate on Heartland expects to emerge from BM is a Gawker Media-style company some of the “soft issues,” like culture and Chapter 11 in the spring. encompassing four blogs covering the training, that make mergers work. legal community, Wall Street, fashion, Chadlington shares WPP Group chief ty programs) to remain in the doldrums in and finance/accounting – Above the Law, Martin Sorrell’s assessment of the market 2010. Dealbreaker, Fashionista and Going that things are “less worse than they were.” On the growth front, Chadlington is Concern. He expects “discretionary spending” (cor- bullish on public affairs, healthcare, digi- porate image, corporate social responsibili- tal and investor relations. Affordable. Targeted. SEO. News.

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16 JAN. 2010 WWW.ODWYERPR.COM

REPORT Nuclear 2.0: engaging the new conversation

ver since the bungled mess at Three Mile Island in 1979, when public officials were deceived, the public was falsely placated, and rep- E resentatives of the utility lied to the media and everyone else — America has had a culturally imbedded fear of most things nuclear. Anyone, until recently, would become radioactive politically, emotionally, and socially if they made any serious noises about building new nuclear power plants. In many respects there has been enormous and positive change for the industry since that time, primarily driven by concerns about global warming. There is talk in the industry of an American “nuclear renaissance.” The real test, of course, comes in the towns and communities across America who will be asked to host this renaissance. America has learned to say “no” to Trust is the issue, the absence of fear. tions people have, at the beginning. You nuclear power. Over the last 30 years we While the industry seems to be floating a gain credibility by being early. You risk have developed a wary local tolerance for rather dreamy strategy revolving around losing everything if you are late. nuclear sites. Even when design short- the concept of a “nuclear renaissance,” • Remain calm. Prepare to overcome the comings and failure to establish the communities all across America may find forces of yesterday. Every mistake, fine, national waste site forced nuclear plants themselves surprised by their selection as embarrassment, negative behavior, corner to place radioactive fuel rods in above- a potential new nuclear site. Are these cut, and bit of foolishness, arrogance, neg- ground cement containers, area commu- communities ready for a nuclear renais- ligence, and smugness from the past is nities went along. The industry has com- sance? Are the companies and industry going to be tossed at the nuclear industry at pleted the second round of relicensing ready for a far more likely scenario — the local level. Anti-nuclear activists know America’s 100 plus refusal and rejection, community by com- that the place to defeat these initiatives is nuclear plants. Each munity? well beyond the D.C. Beltway. Revolution year we lose one or To be successful short of flat mandates or renaissance is possible in every ZIP code two because the and government-imposed sitings, which in America. technology is out of would really cause a revolution, the indus- • Engage. Success will require unprece- date and the plants try has to build trust and confidence in dented openness, truthfulness, and respon- have become unfix- local communities because that is where siveness. Those who are running this able or unsafe. Each permission to succeed resides. Here is a industry today may have to transform shutdown creates a preview of the crucial philosophic and themselves and their style dramatically or local nuclear waste operational changes the industry needs to get out of the way. site, and whether make to begin achieving its objectives. • Make the CEO of each company per- James E. Lukaszewski operational or not, • Optimism management. Passion about sonally responsible and visible for suc- each is a defacto the industry and technology, yes. Looking cess. The CEOs of the proposing compa- waste dump. Now the industry is antici- at this entire issue, completely from the nies must be highly visible leaders pating building many new nuclear facili- vantage point of the communities and citi- throughout this American drama. Those ties because the time seems ripe, even zens to be affected, is essential. Honest, who can’t stand this level of openness, dis- former activist opponents now seem sup- empathetic, open acknowledgement of closure, and exposure will be replaced by portive of nuclear expansion. community’s fears, uncertainties, and those who can. Making friends and win- On the surface, it appears that the oppo- doubts tend to occur before trust can begin ning community neutrality is the hardest site of what happened 30 years ago seems to be built, or rebuilt. and most difficult challenge of all. If you to be happening today. The industry has • Reduce the production of critics. chose the alternative, to create more ene- been collecting advocates and supporters. Everyone who cares will be looking at mies and fear, the adversaries, critics, vic- They have launched The Clean and Safe existing facilities for validation of new tims and opposition will defeat you. Energy initiatives. There is a Website ideas and proposals. Important explana- • Control your own destiny. Be pre- devoted to answering questions about radi- tions need to be made about the steps taken pared to positively and helpfully correct ation. And there is the Nuclear Energy to ensure that appropriate controls, restric- and clarify everyone’s mistakes, including Institute, with lots of bright, airy commen- tions, and oversight are in place to prevent those in the new media and the news tary and pictures of clouds, children, and what happened before from happening media — and your own. A lot of negative, animals. again. Be humble; be polite and solicitous. erroneous, fabricated, stupid, and mali- Yet, none of these industry sites directly Critics and enemies live forever. cious information will explode on the address the public’s cultural concerns and • Have the answers ready. After 60 scene everywhere these power plants are fears about radiation and nuclear energy. years, is it possible that there is a new ques- proposed. Count on it. Failure to manage The question is when will this industry tion out there, yet to be answered? If there your own destiny means someone else will awaken and provide answers to the ques- is, answer it now. Then make sure that step in and do it for you. tions communities are going to ask when everyone who cares has access to the ques- James E. Lukaszewski, ABC, APR, siting proposals are made and the public tion and the answer. Produce information, Fellow PRSA, is a crisis counselor based approval processes begin? data, and science that answers all the ques- in New York.

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Public Affairs Agency of the Year Best Agency to Work For (2004-2009) Santa Barbara Los Angeles Washington, DC Chicago FEATURE Experts: focus on law, not PR, hurt Tiger’s defense Crisis situations often result in lawyers making communications decisions for their clients, roles better suited for PR professionals. By Jack O’Dwyer There is virtually no contact with the other the procedures by which these issues are iger Woods is relying too much on side which is positioned as “the enemy.” raised in specific factual settings including lawyers who have a narrow focus Lawyers “uniquely unsuited” for PR the appellate process. T and not enough on PR people who Suckenik wrote a column for the “What lawyers learn is a very finite, have a much broader view of matters, says February 1988 O’Dwyer’s magazine that definitive existing body of knowledge, New York lawyer Harold Suckenik. answered a PR pro’s lament that “there has deeply rooted in fully documented past Suckenik, who wrote a legal column for been a lot of talk about attorneys taking experiences that have been preserved and O’Dwyer’s from 1987-93, said cautious over or moving into the practice of PR.” govern current and future conduct.” lawyers are making things worse for The PR pro said he was seeing “a wider “Also,” he continued, “the study of com- Woods. and deeper penetration by lawyers into PR” mon law case is, in reality, a study of trans- Lawyers are used to operating under and asked for Suckenik’s advice. actions that went wrong.” strict rules that govern what is admissible The columnist took a dim view of this Lack training in communications in a court of law, he said. But PR pros, trend which has become more pronounced On law’s frequent clashes with PR, Suckenik noted, take into account anything in recent years. Suckenik wrote: that may impact on a client since almost Lawyers can replace PR pros in a “few “Lawyers have little familiarity with the anything is admissible in the court of pub- highly selective areas such as lobbying, concept of mass communications or mass lic opinion. legal issues, and litigation,” wrote marketing. An attorney’s entire experience “Tiger has not broken any law except for Suckenik. has been with the things that went wrong a minor infraction involved in knocking But he added that “In many ways the and presenting them in the most favorable over a hydrant,” said Suckenik. training and experience of practicing law light for his or her client before a very small He admits there are huge legal implica- makes a lawyer uniquely unsuited to be a number of specific people. tions in this situation but he said the PR PR counsel.” “The education and experience of PR implications are larger. Lawyers are used to Law students, he wrote, “first learn a pros is the opposite. They are experienced lining up what supports their case that they long-standing body of intellectual doctrine, in mass communications, mass marketing, may not see the other side with any clarity, i.e., the common law; the intellectual back- and in ignoring or certainly not dwelling on or may not look for areas of compromise, ground and the procedures by which those aspects of a campaign or representa- he added. statutes are enacted and rules governing tion that engender problems or difficulties. With law, “it’s one side vs. the other.” their interpretation, i.e., statutory law, and “PR pros down-play aspects that may go wrong. Lawyers are obsessed with them. PR pros are trained to assert those things that are positive. “No client would readily accept a PR pro who at the first meeting notes all the defects Specialist Communications and in the client’s products, what is wrong with the advertising, and explains why the com- Management Advisory Consultants munications are misdirected, ineffectual, and possibly in violation of state and federal law. “This is exactly what a practicing attor- Issues and Crisis Management ney would do if he or she were engaged as PR counsel.” Litigation Support Lawyers “enslaved by past” Proxy Contests Suckenik continues: “PR pros are creative and not bound by Investor Relations what has gone before. They are unfettered by the past. Attorneys are enslaved by it. Financial Communications The only way attorneys can be creative is by applying existing law in a novel way or Corporate Communications urging reversal of the law or some variation of the themes. “Most of the techniques that are used in PR such as market research, identifying and surveying attitudes, creating a campaign 711 Third Avenue, 17th Floor and message, identifying target audiences, New York, NY 10017 and implementing a campaign and message, are directed towards an unknown (212) 284-7625 mass audience. WWW.MONTIETHCO.COM “This is contrary to everything that attorneys have learned and practiced.”

20 JAN. 2010 WWW.ODWYERPR.COM We make MOLEHILLS

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Whether it’s crisis and issues management (mountains) or ad campaigns large or small (molehills), clients can turn to us for any of their communications needs. No other agency in the region can match our depth and our range. And if that makes us king of the hill, well, somebody’s got to be. For more information, visit us at tierneyagency.com or call Steve Albertini at 215.790.4339. FEATURE Crisis to abound for public affairs pros in 2010 There are (at least) 17 reasons why the public affairs industry won’t be light for work this year, and professionals in the field can expect to see their plates crammed with a new series of challenges. By Wes Pedersen 1. Political change – again. As 2009 preparing for combat. Washington. States’ rights will take a hit for opened, Barack Obama looked 5. China. When I underwrote the book sure. like what the doctor had ordered to “The Chinese Model” by Dr. Werner Diversity. Championed so clearly guide the country out of its depression von Klatt, China was in the midst of 12. by Obama via his appointments to and his party out of its lethargy. Now he a massive famine. Today, its economy is his cabinet and other administra- looks like the man who could help the booming. It is now a bigger market than the tion posts, diversity is now a fact in govern- Republicans regain a large share of power U.S. from cars to refrigerators to comput- ment offices. Corporate and other offices in the 2010 midterm elections. Mistakes ers. Its government boasts proudly that its will be doing more this coming year. in picking priorities for the nation – “transformation” is the “No. 1 story around Crisis communications. The healthcare instead of jobs creation, as one the world.” 13. destruction of the economic example – are on track to cost him and Afghanistan. We’re going after fortress that was Wall Street, and many Democrats dearly. 6. Osama bin Laden for real. We have the fact that a U.S. resident scouted the Oddsmakers see an anti-Obama trend that promise from General Stanley attacks in Mumbai, are among the many resulting in the loss of the House and McChrystal, our commander in signals that your crisis communications seats in the Senate, plus assorted state Afghanistan, and National Security Chief plan needs quick updating as you step up houses. Jim Jones. Meanwhile, Secretary of State the monitoring of the political, economic A threat to both parties that is growing Hillary Clinton and Defense Secretary and other trends that stand out so clearly in fast is the “tea party” movement. It’s chan- Robert Gates have made it clear there is no the more trusted media. neling money and supporters to conserva- real timetable for pulling our troops out. The tarnished corporate tive candidates aiming to challenge candi- Cyber terrorism. We know that ter- 14. image. For a while, it seemed dates from both parties. Think of a viable 7. rorism can take many forms, but that the arrogant men and women third party in the making. we’ve got to become widely aware of of business and banking had been taken The deficit. We’re broke and going what cyber terrorism could do – and we’ve down a huge peg. Now we know that isn’t 2. broker. The countries holding our got to understand that it’s the kind of war- really the case. Corporate PR and PA prac- chits are not amused. Still, we keep fare that can be launched from anywhere on titioners must try again to make their organ- printing dollar bills so we can send them to earth and for much, much less than it takes izations look like decent, caring institutions. help countries abroad as we bemoan the to create and launch an atomic bomb. Jeffrey Immelt, GE’s CEO, has emerged as plight of our nation’s poor and as home- The Center for Strategic and a role model for corporate chiefs willing to owners panic under the threat of foreclo- International Studies, in a recent report, admit that business leaders were guilty in sures. We’ve become addicted to debt as a says that cyber security “is a battle we are pre-crash days of greed, and that business nation and there’s not a fix in sight. losing,” and in 2007, General Wesley Clark should have realized the wreckage that Job creation. It’s taken the better and Peter Levin told us there were 44,000 would result. 3. part of the year for the administration reported incidents of malicious cyberactivi- Pakistan. It’s endangered from to get truly serious about jobs cre- ty – more than 10 times as many as in 15. within and without. And its atom- ation. Small businesses, also neglected until 2001. ic arsenal needs protection. It’s a now, are getting attention because they are 8. Ethics. With excess stimulus funds tougher than ever job for the U.S. where so many of the jobs need to be filled. being fanned out in belated rushes to Excessive executive pay. On Education, also shunted aside, will be support the recovery, lobbyists and 16. this list of major public affairs boosted, not just in school “shops,” but in public relations professionals ought to have issues for years, it’s a problem college-level training for business and the another good year in Washington. CEOs can no longer ignore. Kenneth professions. Education. Overlap TARP funds Feinberg, the Treasury Department’s pay Climate change. It’s real and it’s 9. will be tapped to support educational czar, is getting tougher than anyone expect- 4. bad. Eleven of the past 14 years have programs that will contribute to the ed. He’s made some top-level caps at com- been the warmest on record, the creation of jobs. Teachers are among the panies that received big slices of govern- Arctic’s ice cap is melting, and last year’s country’s most downhearted, given the ment aid, but he’s going to impose inflamed oil and food prices provide a taste number of jobs cut in the field over the past $500,000 ceilings on hundreds of other of the future. Those words aren’t mine, year and the rising cost of college that is employees. they’re from an editorial on a “profound keeping many young men and women of The rogue states. Iran, emergency” published simultaneously in 56 promise out of the future. 17. Myanmar, North Korea, etc., are newspapers in 45 countries this month. Regulation. It’s going to come still out there, waiting to surprise The U.S. has dragged its feet unmerciful- 10. back strong next year, thanks to us with some act of incredible cruelty and/or ly on this in the past. With promises of the glaring lack of government stupidity. Each qualifies for a spot on this cooperation in combating climate change watchdogs in almost every phase of busi- list, although their potential for evil is well coming at last from the presidents of the ness over the past several years. known to all. U.S., China and India, something positive The weakened states. Most Wes Pedersen is a retired Foreign Service seems certain to come out of Copenhagen. 11. states want more federal bailouts Officer and Principal at Wes Pedersen Action at home won’t be easy; business is and that means more control by Comms. and PR in Washington, D.C.

22 JAN. 2010 WWW.ODWYERPR.COM

REPORT User, agency hierarchies set to crumble in 2010

sensory-rich content and viral capabilities. different departments resulting in a more ommunications pros Consumers drive conversation will remember this collaborative, streamlined effort for the past decade as one of We can all point to a campaign that has clients. It makes sense that social media is Cimmense change. While in changed the way we think about PR. The not just affecting the way that we conduct recent years the defini- initiative that inspired me was one that I business, but also the way that we commu- tion of public relations implemented for howispentmystimu- nicate internally. was synonymous with media lus.com, a blog where people could post The PR agency of the future will feature relations as it pertained photos, videos and stories about spending seamless integration of digital and social to top-tier and syndicated their 2008 stimulus checks. The goal of the media into the daily work of each publicist. outlets, media today campaign was to collect as many stories as While the current trend is to have an inter- includes blogs, communi- possible on the blog to serve as a time cap- nal or external digital SWAT team responsi- ties and social networking sule. As consumer-generated stories piled ble for getting staff up to speed, at a certain sites, video and photo in, the campaign resulted in sharing, and mobile plat- feature coverage in The forms. Consumers can cus- Economist, New York tomize the information they Magazine, Fast Company, want, when they want it and Thrillist, and hundreds of in the format they prefer. blogs. Market data revealed By Danielle Culmone that many Americans were putting their stimulus checks We are left to navigate the erosion of in savings accounts, but the traditional media; the death and rebirth of stories on the site painted a the dotcom era into social media; com- picture of the power and plete information overload; the reality of diversity of the U.S. econo- economic instability; and a greater my. emphasis on authenticity and trust. As The most compelling find- the lines between PR, marketing and ing of the campaign was that advertising blur, we dive into 2010 with blogs and consumer-generat- the understanding that we have to be ed media posts commenting The blog www.howispentmystimulus.com collected stories multi-talented and essentially, every- on the site proved to be more complete with photos and videos from users discussing how they would spend their 2008 stimulus checks. where. effective than traditional Along the lines of telling stories and cre- media outlets in achieving ating content, the central practices of PR the client goal. It was an eye-opening expe- point, social media will be as second nature make our industry more relevant now than rience that forced me to realize that tradi- as the Sunday New York Times (if it isn’t ever before. Publicists are connectors, writ- tional media only tells half of the story in already). ers, advocates, strategists, problem solvers, today’s multilayered media landscape. As an industry, we’ve had to look in the translators, and advisors. While we have Paid search is one of the deadliest mirror and ask where we fit in with brands always worn many hats, the rapidly weapons that can be activated to protect a speaking directly to consumers and con- expanding number and variety of media brand and ensure that the correct informa- sumers talking to each other. Our relevan- channels have increased demand for media tion is at the top of search results. A great cy lies in our core competencies of facilitat- navigation and the need for us to expand example of the power of search engine mar- ing communication, building relationships, our reach. keting in crisis communications is the sal- telling a good story and driving business. PR arsenals have expanded to include monella tomato scare in the summer of We will continue to help clients determine tactics traditionally used by marketing and 2008. While ketchup brands scrambled to outstanding brand features, newsworthy advertising executives. Publicists are rec- pull tomatoes, Hunt’s Ketchup put up a paid activities and improve the perception of ommending pay-per-click campaigns, search ad assuring consumers that their their products and services. We will con- search engine optimization (SEO), e-mail product was 100 percent safe. This is an ceptualize campaigns to create buzz and marketing programs, Website analytics, and example of a direct-to-consumer initiative resonate with people because we have iden- online reputation management with sophis- that can be used in conjunction with prepar- tified a truly interesting and unique trend. ticated reporting tools. Highly customized ing a media statement or press conference. Authenticity, ethics and transparency are media lists are evolving into targeted influ- Future agencies become ‘streamlined’ values that we will employ every day and encer lists composed of journalists, blog- As our industry becomes a hybrid of PR, transfer to our clients because the alterna- gers, social media influencers, community marketing and advertising, fundamental tive is simply damaging. We have and leaders and brand advocates. changes are occurring in the agency struc- always will tailor information to reach the As a result of all of this change, there’s a ture. With younger staffers more attuned to right audience and accommodate media daunting amount of information to absorb social media and online tools, two-way preferences because it is effective. Strategy and process. It’s for this reason that con- cross training and mentoring is happening and research are important to us because cise, substantive writing has become essen- between junior and senior staff. For exam- advancing business goals requires more tial. While press releases are rumored to be ple, while attending the first PR Camp than luck. dead, the truth is the format is changing to NYC this year, several agencies reported a Danielle Culmone is Digital Media Team tell a more three-dimensional story with breakdown of hierarchies and silos between Member of Quinn & Co. Public Relations.

24 JAN. 2010 WWW.ODWYERPR.COM

REPORT Litigation communications in the post-Madoff era You don’t need to read Kafka’s “The Trial” to know that litigation is complicated. It’s also time consuming and expensive. Outcomes are uncertain. Stakes are high. As a lawyer once quipped to me, just about the only good thing you can say about litigation is that it’s better than dueling.

any crisis the primary goal is to help proprietary equity trading system and itigation is an exercise in communi- manage stakeholder (employee, the client list. The client had both cation. Opposing sides seek to per- investor, customer, community, govern- criminal and civil causes of action A Game Changer Lsuade each other, a judge, and some- ment and regulator) perception and against the employee, and plenty of evi- times a jury, through written pleadings understanding. dence obtained through a computer and oral debate that their facts and argu- But that approach is quickly becom- forensics investigation. Attention PR pros! You now have access to a powerful new search application that will change the way you ments represent the “truth” and that the ing obsolete. 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In that context, managing stake- that news media coverage has an ulatory activism and not just from the holder perceptions is driven by the impact on a client’s overall satisfaction SEC. overarching strategy, and is not the with the outcome of a legal matter. But After nearly a decade of Washington strategy itself. at the same time more than 70% of almost asleep at the regulatory wheel, the In other words, it’s all well and fine lawyers responding said they recom- public sees more antitrust actions from to sue someone, but if the legal battle mended their clients retain a PR firm the FTC (e.g., Intel) and more challenges causes a company’s customers to defect only “rarely” or “sometimes”. That’s put to the pharmaceutical and medical or results in irreparable reputational not because the lawyers would prefer to device industries by the FDA. There is damage, even a victory in court would handle the press. Most don’t. 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&RS\ULJKWH156HUYLFHV$OOULJKWVUHVHUYHG 26 JAN. 2010 WWW.ODWYERPR.COM

A Game Changer

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&RS\ULJKWH156HUYLFHV$OOULJKWVUHVHUYHG FEATURE

an analyst day and have all relevant per- Setting the trap on a bear raid sonnel on hand to discuss various aspects of the company. This is particularly impor- By Gene Marbach company is vulnerable, you need to stay tant for technology and biotechnology abreast of what is being said and who is companies and those companies still in the saying it. Popular message boards remain research stage. The event should be web- n times of market volatility, companies hotbeds for rumors and misinformation. cast and the media invited to attend. — particularly small cap ones — can Of course, the power of the blogosphere Enlist allies. Be in a position to point Ibe victimized by a “bear raid,” a con- can’t be denied: a company’s reputation the media to authorities and experts favor- certed effort by traders to drive down the can come under attack in a matter of min- able to your cause. The obvious choices price of a stock by selling shares short utes. There are tools around to monitor are the company’s covering sell-side ana- and buying them back later, hopefully for what is being said. Unchecked rumor and lysts. However, there may be others such a handsome profit. Bear raids are speculation can become “institutional- as academics who have published about believed to have originated during the ized” and promulgated by the mainstream your company’s science or technology 1920s when the rules and regulations media. who might be useful. Be advised that the were not as stringent as they are today. Keep your enemies closer. While many media will seek commentary from the Known “players” such as Jesse bears operate in the shadows, sooner or naysayers as well. Livermore and Joseph Kennedy would later, you will become aware of the nega- Bolster credibility. Often you will see collude and spread rumors to drive down tive interests. They’ll manifest themselves companies add industry heavyweights stock prices. in public forums (investor meetings, con- or prominent executives to their boards of How do you know when your company ference calls) by making negative com- directors. While some will view this as a is under attack? Some telltale signs to ments or posing questions skeptical in tone sound practice, others may take the view watch for are: a proliferation of unsubstan- about the company’s products, technology that such moves are window-dressing in a tiated negative rumors flooding message or financial condition. Learn as much as vain attempt to mask a failing story. boards, blogs, and the news media; an you can about these people as they do tend Call the regulators. If you suspect a increase in the short position; and valua- to run in packs (your company’s outside bear raid, by all means contact the appro- tions that may not be in line with peer legal counsel should be brought in to mon- priate exchange. Have all the facts and evi- companies. itor the situation as well as uncover details dence available. They will investigate the It’s been argued that the demise of about such investors). matter. Lehman Bros. and Bear Stearns was exac- Fight fiction with facts. Rumors can- Be advised that once those orchestrating erbated by bear raids. While those firms not be allowed to stand. As noted earlier, a raid sink their claws into a company, they may have deserved to fail, there are a num- rumors have a way of becoming accepted tend to hang on. The key to successfully ber of companies that for one reason or as fact if left unchecked. You need to be combating a bear raid is to be vigilant and another find themselves being confronted vigilant and have the facts at the ready have a plan in place. Management needs to by a bear raid and the needless loss of mar- should you be confronted by rumors and be ready to defend the company’s position ket value. What to do? be prepared to respond in the appropriate quickly and in a forthright manner. Monitor everything. It sounds difficult forums. In addition to regular updates via Gene Marbach is Group Vice President and time consuming, but if you think your press releases and media interviews, host of Makovsky + Company.

28 JAN. 2010 WWW.ODWYERPR.COM

REPORT Social media requires a balance of ‘talk’ and ‘listen’

he growing popularity of social and listen on social media sites, only reaching a select group like with a but to participate as well. traditional ad. Worthy contributions not media is changing public rela- Participation is easy through only reach the people associated with your Ttions’ role in media participation. things like Facebook discus- social media accounts, but also everyone Newspaper article placements could sions, Yahoo! Answers, and associated with their accounts … that is, if take a backseat to the number of re- LinkedIn Q&A’s. By answer- they deem your content good enough to be ing questions and making con- shared. tweets; circulation and readership tributions, you build a reputa- Content that gets shared is interesting, may be surpassed in importance to tion and, eventually, relation- fresh, useful, and relevant to target audi- Twitter followers. ships with influential communi- ences. New data, top blog posts, and funny ty members and potential videos are among the top things to get By Cheryl Gale clients. redistributed. Product info, free trials, or Participation is something new software documentation is typically not The social media surge does not appear for media. In the days when traditional redistributed, though it can still be useful to be merely a popularity fad. Social media media like TV, radio, and newspapers and interesting — so this is where striking is taking off because of its functionality dominated the media scene, all people a good balance comes into play. and business benefits. According to could do was listen and observe. But now Blogs, podcasts, videos, and photos in Nielsen’s Global Faces & Networked with social media taking hold, people can- combination with presentations, eBooks, Places 2009 report, two-thirds of the glob- not merely stand back and listen if they and press releases will generally achieve a al internet population visit social networks want to make the most of these tools — good mix of information that people will and visiting social sites is now the fourth they now have to participate as well. want to share. Above all, you need to give most popular online activity, even ahead of Cone’s Business in Social Media Study your (or your clients’) followers a reason personal email. What does this mean for (September 2008), revealed that an to stay engaged. PR agencies? Many will have to abandon, astounding 93 percent of social media Many PR agencies are touting their or at least modify, their traditional media users believe a company should have a social media experience and expertise, but tactics to incorporate this lasting trend. presence in social media. However, they with the onslaught of social media tools Traditional media channels like TV, also found that 85 percent believe that a and the relatively new acceptance of social radio, newspapers, direct mail, and cold company should go further than just hav- media, how can agencies differentiate calling are like a sledge hammer. They ing a presence and should also interact themselves? keep banging people over the head with with its customers proving that participa- It’s often difficult to separate social their messaging, which is often more tion is a fundamental aspect of social media from traditional media, but a good expensive and less effective. Companies media success. campaign isn’t about separating the two, that are prime examples of this tactic The combination of talking and listen- it’s about integrating them. Agencies need include McDonalds with their “I’m lovin’ ing is difficult when one strategy has been to evolve their practice to incorporate it” campaign and Allstate’s “You’re in so ingrained for so many years. social media on the client side and the good hands” promotion. Advertising, PR, and promotions are typi- media side. Media often use social media Traditional marketing, however, is cally the “talking” channels whereas “lis- as a way to find sources and expert opin- falling by the wayside as companies are tening” channels have traditionally been ions for their articles, so staying on top of finding ways to leverage social media things like customer service, research the social media press is key for client tools instead. Tools such as Twitter, studies, and focus groups. campaigns. A good way to incorporate Facebook, LinkedIn, and YouTube, are The strength of social media, however, social media is to think of it as HD for less like a sledge hammer, but more like a is in the combination of the two. your television — it makes the channels magnet, drawing people, and potential Companies can use what they glean from better, but isn’t the real substance. customers, in. This technique is called listening to these channels in their own No company in the technology sector inbound marketing and examples of com- promotions and campaigns while also con- should entertain a PR proposal that lacks panies that have used this tactic to their tributing back to the media community — thorough consideration of how social advantage are Google and Amazon … no and their contributions are that much bet- media fits into the program – including an surprises there. ter from their listening experience. But as explanation of how social media participa- Inbound marketing is like a funnel. At soon as you start listening, you’ll want to tion will be integrated with the rest of the the top there are all the people coming in participate, and as soon as you start partic- media relations, marketing, and lead gen- to your website through successful “mag- ipating, people will expect you to listen. eration strategy. net” approaches like press, promotions, The key is to strike a balance between Social media is here to stay — its ease and optimization — made all the more observing and participating. You have to and accessibility make it virtually unlimit- successful through tools like content man- take into account what everyone else is ed for PR and marketing opportunities – so agement, blogging, social media, SEO, saying in order to make the most of your PR agencies need to jump on the band- and analytics. contributions and get others to observe wagon and bring their firm into the mod- To achieve the magnet effect through you and take account of what you’re say- ern era of PR strategy, using every outlet the funnel with social media tools, you ing. After all, social media is supposed to to effectively distribute new campaigns. must work to build relationships and trust be a dialogue, not a monologue. Cheryl Gale is Managing Partner and with clients. It’s not only important to join Good content spreads fast, so you’re not Co-Founder of March Communications.

30 JAN. 2010 WWW.ODWYERPR.COM

FEATURE Good leadership: engaging with ‘wounded’ employees

By David Grossman exists among an even more skeptical decade. With empathy, courage and dis- and — in many cases — “wounded” cipline: workforce. According to Watson Wyatt, • Get a mirror (for yourself and for 009 was a year of unprecedented engagement scores for all employees in your leadership). Great leaders know challenges and change. Economic the U.S. have declined by nine percent themselves. Every leader should have a 2 crisis. Cutbacks, layoffs, reduced since last year. Worse, engagement mirror on his or her desk as a constant budgets. Increased globalization. scores for top-performing companies reminder of the influence they can have. Changing workforce demographics. dropped by 23 percent at companies They need to understand their leader- Virtual employees. Pressures on the undergoing significant cost-cutting. ship style, knowing that communication work/family balance. The list could As 2010 begins, leaders need to and leadership begins and ends with easily go on. examine what they must do to engage them. Whether you’re working at a PR firm their workforce. Here are five resolu- • Plan your communication. As or inside a company handling communi- tions that can help you take your com- with every other strategic discipline cations, there’s a “new normal” that pany, agency or team into the next inside organizations today, communication is planned beginning with the business outcome. Think outcome, audience, message, method, and evaluation. And don’t wait until you have all the information. That’s a sure-fire way to feed the grapevine. Chances are you have enough information that would be valuable to employees. Tell them what Brand PR you know, what you don’t know, when you’re going to find out additional information, and bust myths or misper- ceptions. Crisis Communications • Listen first — listen second — and then communicate. There’s a reason we have two ears and one mouth. Ask Multicultural Outreach questions first and then actively listen to responses. Then listen some more. Check your understanding by para- phrasing what you hear. Allow employ- Community Relations ees to vent. Empathize and re-frame issues where needed. Your goal should be to help them understand what’s hap- Social Media pening, why, and how it impacts them. Ensure all communications are consistent, constant and honest. People will read into a leader’s behavior when he or she withholds information or avoids communicating. Leaders communicate whether they intend to or not. Effective communication provides the right information, pre- www.finemanpr.com vents misinformation and drama, and can engender a sense of pride, commit- 330 Townsend Street, Suite 119 ment, and trust that keeps employees San Francisco, CA 94107 coming back and giving their best effort. phone: 415.392.1000 • Think about who else needs to fax: 415.392.1099 know information. At the end of every meeting, or when you make key deci- email: [email protected] sions, ask yourself: who else needs to know this information, how will they get it, and who will get it to them. This ensures you’re keeping others with a need-to-know informed and everyone aligned. David Grossman is Founder and CEO of The Grossman Group.

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$POUBDUVTGPSNPSFJOGPSNBUJPOBU XFCNBTUFS!FVSFLBMFSUPSHPS FEATURE Sorting noise: why social media depends on experts By Lynn Harris Medcalf and tion. Its transparent nature creates a unique move with or without our individual partic- Brendan Smith marketplace for communications profes- ipation, and ignoring trends and opportuni- sionals. Much like the Internet as a whole, ties is a sure way to be left behind. In fact, social media is, in a way, limited by its vast- making pitches public could be more here’s no question that social ness. We consider journalists and broad- empowering by reaching an even broader media has caused a dramatic shift cast professionals invaluable to society for audience. Tin the relationship between those their investigative skills and ability to sepa- “Lists” have the potential to make it who produce news and those who con- rate, synthesize and present the most perti- easier for reporters to gather stories, sume it. News subscribers are no longer nent information of the day. However, because it is a custom selected, collective restricted by institutional gatekeepers or while most do not expect social forums to view of reliable sources pushing succinct defined as simple recipients of informa- replace mainstream media, social media is (140 characters of) information. The tion via traditional media outlets. Today, becoming more structured. overall chance of story placement may consumers of news are also gatherers: A fairly new feature to Twitter is the increase due to the ease of access and a they participate in creating, capturing and “List” capability, an organizational tool that firm or professional’s industry relation- disseminating the news. allows tweeters to group the accounts they ships, cultivated over time by providing In our fall survey of 50 radio newsrooms follow and allow others to follow these trustworthy information. Moreover, an in the top 50-markets, News Generation clusters. With the addition of “Lists,” end consumer can follow just as easily as found that 45% use Twitter and Facebook there’s an opportunity to take the next step a reporter. to offer their digitally and socially savvy in incorporating social media. Direct listener contact is a positive out- audiences an extension of conventional Communications professionals can encour- come, increasing exposure and giving sto- radio and provide another broadcast plat- age newsrooms to compile their own Lists ries the potential to go viral on their own, form. The majority of radio newsrooms of trusted content providers, and these com- while contributing to the formation of tra- (56%) rely on social media for story leads munications professionals can in turn, cre- ditional news. But most importantly in from “citizen journalists,” and 34% of radio ate their own tiered lists of media outlets, this new distribution model, content ulti- newsrooms say social media not only pro- clients and colleagues to tailor their tweets. mately becomes king. While handing vides leads but can also supply possible It may seem counterintuitive, asking to over a certain amount of control to the sources of information for news stories. be embedded with fellow content providers public realm, communicators should Social media is an effective and especial- that may be competitors, but their establish- remember that they retain control over, ly engaging medium because it allows for ment, both in the field and on Twitter is not even have amplified, the quality of their the simultaneous push and pull of informa- a cause of participating. Social networks work. Most communications specialists already have an online branch of their business. At News Generation, for example, we host our client’s stories on the open site www.radionewssource.com and announce our content additions on our Twitter account, @newsgeneration. Within the first month of establishing a Twitter presence, we saw the traffic increase by more than 60%. In this competitive information environment, it is essential for communications professionals not only to participate in the online social universe, but innovate at a high level. This means both leading and following. Streamlining distribution and connection with newsrooms through organized social methods like Twitter Lists is another method for increasing communication and connections with media that can pay off dividends in coverage for your client’s stories. It’s also good to see that traditional media like radio is embracing new technologies for incorporating new sources and stories and extend- ing their brand further by having listeners as followers. Lynn Harris Medcalf is Executive Vice President and Co-Founder of News Generation. Brendan Smith is a News Generation Marketing Intern.

34 JAN. 2010 WWW.ODWYERPR.COM Sorting noise: why social media depends on experts FEATURE PR’s marketing integration an organic process Prepare for

By Jim Joseph brand communications, reaching and consumers now control brand communi- engaging key customers, influencing cations more than the brand itself. We the storm KOLs, creating special moments, gener- need to recognize it and embrace it. ran a big ad agency with a big brand ating buzz and being right where people Consumers are now just as influential name attached to it, Saatchi & Saatchi live. How could that possibly be done as the press, perhaps even more so. IWellness. Before I got there it was a without leveraging the power of the Communications has become more of a traditional advertising agency. By the entire marketing plan? Public relations two-way (or better said, multiple-way) time I was done, we had transformed the alone cannot accomplish all that a brand dialogue as bloggers, user-generated con- old school ad shop into a marketing pow- needs to be successful. No part of the tent, and “post a comment” now domi- erhouse capable of planning and execut- marketing plan can. It needs to be holisti- nate the conversation. ing all facets of the marketing mix. We cally planned out with the advertising, As a result, PR has become less about still made television commercials, but it promotion, and digital components. the press and more about connecting with was no longer in a vacuum. Rather, it was Who better to spearhead the entire consumers through their influencers and part of a cohesive marketing plan. brand communications platform than the through their friends, both online and off. I don’t know any other way. I grew up team responsible for crafting the messag- It’s become more about, dare I say it, in brand management at Johnson & ing and monitoring the conversation? It’s relationship marketing. Johnson, so I’ve never understood mar- the team responsible for truly connecting The key is to build an experience for keting as anything but integrated. Back in with consumers and their own personal consumers that adds value to their lives the day, us client types would never networks. and motivates them to action. Motivates dream of thinking in silos, and I was Public relations is no longer just about them to ask more questions, to tell their trained to think about the brand as one press and product placements. The press friends, and to ultimately purchase a brand run by one team. With just one no longer has the monopoly on influence. product or service. Good marketing gets before the water budget. I learned that marketing is about Television isn’t dead — nor is print — consumers talking about a brand and then creating a cohesive brand message that but they are changing and evolving. invites the brand in to join the discussion, starts to rise resonates with consumers, specifically Consumers are forcing this change by inviting the brand to join in with their your consumers. getting their information across all chan- friends. When a crisis occurs, communicators It’s time for the public relations profes- nels, particularly online. This pursuit of integrated marketing, if sion to recognize this too. Just like any Change is happening at a faster pace that is what you want to call it, has been part of the marketing mix, a public rela- now more than ever. The digital revolu- my career-long passion, in every form of must make complex decisions quickly and tions strategy should not be created in a tion has changed the dynamic as con- marketing from brand management to silo. How could it be? sumers now have the power to find the consumer promotion to digital market- under pressure. Their corporate reputations At its core, public relations is about information they need and the social net- ing, and yes, now public relations. developing strategic and breakthrough work to spread it around. In many ways, I’ve been writing a book about it, due depend on it. Establishing a process for out in the spring. It’s called “The For more than three decades, providing strategic Experience Effect,” and it’s all about decision making—before trouble strikes— building a consistent brand experience communications, crisis management & public relations across multiple touchpoints. Without a can make the difference between sinking consistent brand experience, there is no counsel to a diverse group of internationally-known brand. At least not in consumers’ minds. I wrote the book to be a practical guide to or swimming in difficult times. ﬁrms representing the professional services industry. managing a brand in these days of media proliferation and confusion. With so many media choices, particularly in the Stanton Communications creates crisis management processes that digital space, it’s so easy for a brand to help clients effectively navigate service disruptions, facility events, lose its way, to lose its voice. It’s vitally product failures, advocacy accusations, unforeseen changes in senior important to maintain the integrity of the brand as it interacts with consumers management and other situations that every organization inevitably across the entire media landscape. faces. We provide anticipatory planning that puts a structure in place At Lippe Taylor, we have been for prudent decisions and constructive action. expanding our offering beyond traditional public relations. We have to if we want to help our clients succeed in this very challenging environment. We are also a ferociously independent agency, which is quite a change from the big networks where I have spent the bulk of my agency career. We can hyper focus all of our 101 Federal Street • BoSton, Ma 02110 time and attention on our clients, as it should be. Want to prepare for a rising tide? 617-951-0000 • w w w .nicolazzo. c o M Jim Joseph is President of Lippe Taylor Contact Peter V. Stanton: [email protected] or call 800-426-1887 Brand Communications.

36 JAN. 2010 WWW.ODWYERPR.COM Prepare for the storm

before the water starts to rise When a crisis occurs, communicators must make complex decisions quickly and under pressure. Their corporate reputations depend on it. Establishing a process for decision making—before trouble strikes— can make the difference between sinking or swimming in difficult times.

Stanton Communications creates crisis management processes that help clients effectively navigate service disruptions, facility events, product failures, advocacy accusations, unforeseen changes in senior management and other situations that every organization inevitably faces. We provide anticipatory planning that puts a structure in place for prudent decisions and constructive action.

Want to prepare for a rising tide? Contact Peter V. Stanton: [email protected] or call 800-426-1887 FEATURE Recession incorporated: upsizing on the downside For one industry pro, the ‘Great Recession’ proved to be the perfect time to launch a PR firm.

Friends, colleagues, recruiters, clients first months were filled with creating sys- y career path has spanned a and other insiders lined-up with often con- tems, fine-tuning our service set and devel- Q][[c\WbgOQbWdWaba wide range of journalism and flicting advice. The three camps were: start oping our corporate culture and brand. All Mcommunications endeavors your own firm, join a larger agency or sue. this while trying to figure out the straightest over nearly three decades — on-air news- Joining a larger firm had some appeal but line to black ink — a formidable task in the `SRS¿\SR casting for several New Jersey radio sta- the notion of having to fit again into a pre- heart of the greatest recession in decades. tions; the assignment desk at WCBS-TV existing corporate culture gave me signifi- My wife, Alice, a geriatric social worker in New York; account executive and man- cant pause. for a non-profit organization, went from agement posts at several PR firms; and The later alternative fell away when a fair second income status to primary breadwin- even a stint as head of corporate commu- settlement was reached. I was unencum- ner. We all tightened our belts to settle in for nications for a Norwegian telecommuni- bered by restrictive covenants. Several the long haul to give the new business as cations manufacturer. clients waited to join me on the journey and much runway as possible. I’ve been privileged to launch and build with staff and my international partnership In April we launched our website and several hundred com- network in hand, it was clear that I had the added new services. We disseminated our panies, take many of opportunity to start over — albeit with own launch press release and announce- them public and sup- experience, reputation and a few grey hairs. ment cards. And slowly, things began to port several multi- In December, I Iearned about the office click. Referrals started coming our way national organiza- real estate market in New York (pretty close from our ECP Global international network tions. My body of to free-falling) and then about shared exec- and our LinkedIn-Facebook-Outlook data- work has spanned utive office centers. Ready to take the base of friends and colleagues from around numerous industries plunge, I signed a lease with publicly trad- the world. from trucking to tech; ed Regus during the last week of the month. While we sadly observed many of our for-profit to not-for- Happy holidays; game on. friends’ firms contract and downsize, we profit; and domestic Recruiting my team, and negotiating slowly added accounts. Then in our sixth Henry Feintuch to international. packages (while many were being laid off month and nearly $200,000 invested, the Despite having in the industry) was a sobering experience. latest chapter started unfolding. We were worked for many I looked up former employees and assem- hired by an advertising and marketing entrepreneurs, intrapreneurs and corporate bled a team of fellow accidental entrepre- prospect. More good news flowed from a ladder climbers, this body of experience neurs. The order was in — wear jeans for life sciences company. And the red ink didn’t quite prepare me for the rollercoaster move-in, bring your home PC and get ready dried up and turned black. I encountered in late 2008 culminating in for a wild and wooly ride as we fashioned Yet many challenges lay ahead. One the launch of my own firm. to build our own ethical PR firm. month, making payroll was extremely I was a lifer at my prior firm — 22 years On Jan. 2, 2009, our fearless team dicey as receivables slowed. We moved — and had outlasted the founding partners launched our firm. The first week was eye- funds from a personal account to the busi- and numerous others who came and went opening — we had no name or corporate ness to protect our staff. In the late summer, during my tenure. I spent little time social- identity (call us “newco”). There was no one client turned insolvent and we had to izing or resting on accomplishments — company e-mail; banking account; corpo- write-off several months of fees. there were campaigns to run; creative to be rate credit card; health care coverage; or But in September, as the recession began developed; new clients to be found and 401K. Old PCs filled our offices and we to recede, we signed our first Fortune 500 pitched; young staffers to be mentored; shopped at Staples to bring in the basics. client. The good news continued in October 0caW\SaaO\RQ][[c\WQObW]\aVOdS VSZ^\OdWUObW\UbVWa\Se`SOZWbg=c` overseas networks to be nurtured; industry The priority was serving our clients while as we partnered with another firm and U]\SbV`]cUVRÒ[ObWQbÒ\aT]`[ObW]\ c\W_cSO^^`]OQVb]a]QWOZ[SRWO groups to be supported; and on and on. The we all pitched in to help think through and moved into the investor relations business 7\ÀcS\QS`/QbWdWab;O`YSbW\U7/; decades fly by when you’re having fun. build out our business and IT infrastructure. while signing on our first IR client. More 1]\ac[SàO`S\]eW\QVOÙS Wac^b]bVSQVOZZS\USEScaS]c` And then, as the recession bore down, We wrestled over names and domains. We new clients have come on board and and business succession changed roles in moved from Strategist Partners and January 2010 is even stronger. BV`]cUVbVSW`Q]\dSàObW]\a RSS^c\RSàbO\RW\U]TW\ÀcS\QSà the company, it was clear a new breeze was NextGen Communications to Unicom Celebrating our first year at Felidia in `SZObW]\aVWâO\RaVO`SR Q][PW\SReWbV^]eS`TcZO\OZgbWQa blowing at hurricane strength. (Universal Communications) and BizCom December, we’re preparing to launch a sec- Sf^S`WS\QSabVSgRSQWRSeVWQV Q]\bS\bO\RSf^S`WS\QSb][]dS I didn’t set out to start a new firm — let (Business Communications) quicker than a ond enterprise — a joint venture targeting ^`]RcQbZWdSa]`RWSaEVSbVSÒ PSg]\R[OYW\U]\ZW\SQ]\\SQbW]\a alone start it during the economic tsunami disinterested editor can hang up on a bad international businesses seeking to establish of the last year. The Huffington Post calls pitch. operations in North America. PÒ\RWab`cabSR]`WU\]`SR=`WTO O\RPcWZRW\UOPOaS]TTO\aES the phenomenon “accidental entrepreneur- Name after name fell due to domain or This experience in entrepreneurship has Q][Ô\gWaaVc\\SR]`S[PÒQSR VSZ^QZWS\bac\ZSOaVbVSW`PÒ\Ra¸ ship.” As November and December 2008 legal availability. Finally, out of fear that we given me a vantage point that my decades ^]bS\bWOZPg[O`YSbW\UeWbV^S]^ZS filled with lawyers and accountants, I spent would never have a banking relationship, in counseling new business owners had /b;A:eSc\RSàbO\RbVSaS ´\]bb]bVS[:SbcaaV]eg]cV]e increasing amounts of time out of my office payroll, website, corporate ID or business failed to do. And, despite the challenges and in my own transition office (Grand legitimacy, we pulled out our nuclear posed by a contracting industry, it turned abOYSaESY\]eg]c``S^cbObW]\ eSQO\[OYSORWTTS`S\QST]`g]c` Central Station). It was clear that change weapon — Feintuch Communications. We out to be the perfect time to start a new pub- Wa]\bVSZW\SO\RbVObg]c\SSR PÒ\RO\RW\g]c`PcaW\Saa was in the cards not only for the nation, were shocked to learn that both the domain lic relations firm. awaiting the installation of a new president, and legal name were available! Henry Feintuch is President of Feintuch @S_cSabOQ][^ZW[S\bO`gQ]^g]TbVS>@ESSY;A:A]QWOZ;SRWOAbcRgO\ROeVWbSÔ^S` but for me and my family. Three days later, we incorporated. The Communications. OP]cb]c`c\W_cSO^^`]OQVb]a]QWOZ[SRWOOb[aZe]`ZReWRSQ][a]QWOZ[SRWOac`dSg

38 JAN. 2010 WWW.ODWYERPR.COM Q][[c\WbgOQbWdWaba `SRS¿\SR

0caW\SaaO\RQ][[c\WQObW]\aVOdS VSZ^\OdWUObW\UbVWa\Se`SOZWbg=c` U]\SbV`]cUVRÒ[ObWQbÒ\aT]`[ObW]\ c\W_cSO^^`]OQVb]a]QWOZ[SRWO 7\ÀcS\QS`/QbWdWab;O`YSbW\U7/; 1]\ac[SàO`S\]eW\QVOÙS Wac^b]bVSQVOZZS\USEScaS]c` BV`]cUVbVSW`Q]\dSàObW]\a RSS^c\RSàbO\RW\U]TW\ÀcS\QSà `SZObW]\aVWâO\RaVO`SR Q][PW\SReWbV^]eS`TcZO\OZgbWQa Sf^S`WS\QSabVSgRSQWRSeVWQV Q]\bS\bO\RSf^S`WS\QSb][]dS ^`]RcQbZWdSa]`RWSaEVSbVSÒ PSg]\R[OYW\U]\ZW\SQ]\\SQbW]\a PÒ\RWab`cabSR]`WU\]`SR=`WTO O\RPcWZRW\UOPOaS]TTO\aES Q][Ô\gWaaVc\\SR]`S[PÒQSR VSZ^QZWS\bac\ZSOaVbVSW`PÒ\Ra¸ ^]bS\bWOZPg[O`YSbW\UeWbV^S]^ZS /b;A:eSc\RSàbO\RbVSaS ´\]bb]bVS[:SbcaaV]eg]cV]e abOYSaESY\]eg]c``S^cbObW]\ eSQO\[OYSORWTTS`S\QST]`g]c` Wa]\bVSZW\SO\RbVObg]c\SSR PÒ\RO\RW\g]c`PcaW\Saa

@S_cSabOQ][^ZW[S\bO`gQ]^g]TbVS>@ESSY;A:A]QWOZ;SRWOAbcRgO\ROeVWbS^O^S` OP]cb]c`c\W_cSO^^`]OQVb]a]QWOZ[SRWOOb[aZe]`ZReWRSQ][a]QWOZ[SRWOac`dSg FEATURE What’s in a name? Reconciling our decade of ‘The Turns’ en years ago there was no Facebook. There were only a hundred cable channels and radio was terrestrial. Yahoo, Hotmail and AOL were how people used the World Wide TWeb. Tweeting was for birds. What we did have back in 1999 was a name. It was the 90s, preceded by the 80s, pants, for women: red legwarmers. Purple Canceling headphones and Blackberry 70s, and so on. Usually by the third or and black pan-Asian Nagle prints hung Bold Smartphone. I’ll always look back fourth year of a decade, people achieve everywhere, masquerading as art. It was fondly on The Turns, reminiscing about all self-awareness, they observe and reflect. ugly but at least it had a name. those people I didn’t meet and things I did- The roaring 20s became self-perpetuat- The zeitgeist of the 90s collectively rec- n’t learn because I was plugged in and wire- ing, the cars of the 50s got cooler, clothes ognized what a ridiculous over-correction less around the clock. of the 70s more ostentatious. had occurred. America’s enemies changed US News and World Report identified What do we call this and we felt safer than we had since the the 21st century’s “isolating, sedentary, decade that just 50s. We were simultaneously less self- indoor, computer culture lifestyle” as a pri- closed? We tried ideas aware while becoming more individualis- mary explanation for the surge in depres- like “The Oh’s,” “The tic — an interesting paradox in retrospect. sion in young adults. Today’s twenty-some- Aughts” and “The Twenty-somethings cared for the environ- things have a one-in-four lifetime risk of Naughties,” yet none ment, snowboarded and made tattoos and experiencing depression, compared with stuck. Maybe this piercings positively suburban. Little did one-in-10 risk of their grandparents — the decade had no name we know, by the time Dick Clark’s ball much fabled Baby Boomers. Americans because nothing hap- dropped on 12.31.99 in Times Square, we are 10 times as likely to have depression pened that we want to had already begun to construct a silicon today as 60 years ago. remember. 9-11 and wall around our psyches and souls. Consider volumes of research by fly-by- David Eichler an economic melt- Make no mistake, signs of the coming night institutions like Harvard and the down were the emo- shift were everywhere. SUVs became an National Safety Council, which show that tional bookends for an otherwise anony- American icon overnight. Seinfeld, a show driving while texting or talking on a cell mous decade. famously about nothing, swept the nation. phone is anywhere from 4 to 27 times more While this topic hardly is as critical as Cell phones went from being a toy of the dangerous than driving without. One-third reducing debt, nation building, eradicating rich to a “necessity” carried by 8-year- of Americans polled still stand behind their famine and cancer — it remains sociolog- olds. “right” to drive and text/talk. Sounds like ically significant that, so far, it remains the Then there was Y2K. All the world’s an addiction, doesn’t it? Headless Horseman of decades. So, with computers were going to erupt because of a Now before you point out the hypocrisy absolutely no fanfare whatsoever, I offi- mistake made decades ago by computer permeating throughout, let me stipulate that cially proclaim the name of the past geeks. In hindsight, maybe the real “bug” the very same technology discussed herein decade to be “The Turns.” As in, the turn was that we were entering a decade so also makes our lives better. It’s nice know- of the past century and a turning point for cocooned in personal digital bubbles — ing I can get an MRI or CT scan if I ever the next one. iPods, Bluetooth headsets, Blackberrys — need one. The thought of not being able to In an era dominated by brands, advertis- we no longer felt the need to share in the watch “Lost” on my TIVO at any time I ing, product packaging and public rela- simplest and most common of identities want, or not having a detachable face plate, tions, how did we miss the biggest label of with those around us. iPod compatible, Sirius-ready car stereo all? Looking back, our previous decades “The Turns” signifies turning points. The makes me want to beg my shrink to up my seem so obvious. 2008 election is irrefutable proof that a Lithium dosage. All of this technology is In the mid-70s, Atari’s black and white majority of Americans feel the time has undeniably here to stay but its dominance in video game Pong lit up bars and restau- come to turn things in a new direction. our lives doesn’t excuse our not having a rants everywhere, and Sony’s Walkman Today, we spend virtually all our time com- name for our decade. took the world by storm. Little did we municating, working and playing with tech- So what if you don’t like “The Turns?” know these were the seeds that would nology. Can someone explain why grape What if you disagree and think the “zipps” orphan our decade 30 years later. harvesters in the vineyards of Tuscany or the “zilches” or the “Oh, Oh’s” is the The 80s were a pendulum swing back. don’t suffer from repetitive motion injury answer? Well, isn’t that kind of the point? We became increasingly self absorbed, yet carpel tunnel plagues computer users? Thanks to blogs and social media, every- technology reinforcing the behavior. The The more connected we get, the more dis- one’s voice gets to be heard these days, VCR made going to the movies optional. connected we become. even if the cacophony is deafening. Many No surprise, the porn industry also flour- I’m not a technophobe. I’m as guilty as of us have stopped listening completely, ished, even though Americans won’t admit anyone in this nameless, isolationist unless of course it’s downloadable as a to being connoisseurs. Founded by decade, forced to pack a second suitcase on Podcast on iTunes. Puritans, forever we will be. a recent vacation so I could make room for Wouldn’t you rather be an early adopter? The 80s were a time of acquisitions and all of my power adaptors. I am currently in A trendsetter? A thought leader? Jump on conspicuous consumption. Gordon Gekko platform-exclusive, long term monoga- The Turns bandwagon while there are still told us, “Greed … is good.” Addicts snif- mous relationships with my 60GB video some ergonomic seats left. You can tell fled incessantly. Olivia Newton John sin- iPod, 2.1 lb Sony Vaio TZ series notebook , your grandchildren that you were a pioneer gle-handedly launched the physical fitness Sony Cyber-Shot Point & Shoot digital just like the dust bowl settlers in the 1900s. craze. Guys were wearing white parachute camera, Bose Quiet Comfort 3 Noise They probably won’t listen anyway.

40 JAN. 2010 WWW.ODWYERPR.COM

JanMagazine:Layout 1 12/23/09 5:52 PM Page 42

Profiles

O’Dwyer’s Guide to: Crisis Communications

1.10

Cruises, Xerox Corporation, relations professionals and former AGNES HUFF Philips Semiconductors and journalists routinely handle sever- COMMUNICATIONS World Airways among others. al high-profile crisis projects and COMMUNICATIONS AHCG is a founding member public affairs campaigns each STRATEGIES, INC. GROUP of the PR Agency Network, with year. Examples include: investi- affiliate offices in Boston, gations; hostile takeovers; litiga- 135-137 Main Street Chicago, Dallas, Los Angeles, tion; product recalls; criminal Madison, NJ 07940 6601 Center Dr. West, Suite 100 Miami, New York, and charges; safety compliance; acci- Los Angeles, CA 90045 973/635-6669 310/641-2525 Washington, D.C. and provides on dental deaths; project approvals; Fax: 973/635-9419 www.ahuffgroup.com call crisis response and manage- legislative campaigns. www.cstratinc.com ment services. Whether you’re developing a , President & CEO Agnes Huff, PhD, President/CEO crisis communications plan or Donna T. Pepe Anna Jerden, Vice President APCO WORLDWIDE responding to an urgent threat, Boardroom’s trusted and respected Communications Strategies, Located in Los Angeles, Ágnes team will help you evaluate the sit- Inc., (CSI) a leading independent Worldwide Headquarters Huff Communications Group uation, mitigate the risks and deal PR agency specializing in strate- 700 12th Street, N.W., Suite 800 gic communications, has a core (AHCG) is an award-winning, Washington, D.C. 20005 with your most important audi- full-service public relations, crisis www.apcoworldwide.com ences, i.e., media, employees, competency in corporate and cri- management and marketing firm. stakeholders, customers, govern- sis communications. Having Since 1995, the firm’s vastly ment and others. We immediately spent more than a decade on the APCO Worldwide’s team of cri- corporate side as a senior-level accomplished communication and sis and issues management profes- consult with your executives to crisis program strategists have assess the situation and develop an PR executive for a major pharma- sionals provides clients with the ceutical company, our founder been delivering best-in-class serv- highest level of strategy and sup- appropriate strategy. Our team ice for clients in most major monitors traditional media, blogs has a clear understanding of the port when they need it most. Made unique challenges corporations industries. Combining reputation up of professionals from diverse and social networking sites and management and brand equity handles all inquiries. Call or email face in today’s environment, backgrounds including industry, whether it is handling product building with crisis response pro- journalism, the law and media, our us if you are faced with a “Bet-the- tocols, the firm’s executive Ranch” situation where a capable, recalls, manufacturing and FDA crisis team includes individuals issues, negative clinical data and experts are widely regarded as who have themselves experienced seasoned team can help guide you first-rate communication coun- to a satisfactory resolution. publications, boycotts, backlash and effectively handled critical from press, advocates, investors selors. crises before joining APCO. By The AHCG specialty crisis BRUNSWICK or competitors, CSI is ready to bringing together best-in-class help neutralize the impact and management practice is well- strategists and forming a global, established and credited as a pio- GROUP LLC turn around the situation whenev- around-the-clock team committed er possible. neer among aviation communica- to client service at the local, tors, with the firm’s principal We are clear-thinking and regional, national and internation- 140 East 45th Street, 30th Flr. show grace under pressure, cut- responsible for innovating avia- al level, APCO helps clients suc- New York, NY 10017 tion disaster response protocol 212/333-3810 ting through the myriad of con- cessfully navigate crises and pre- cerns and working with the inter- and management systems that serve their reputations. In addition www.brunswickgroup.com have been widely adopted by the nal teams to quell the crisis. to our crisis communication CSI…because experience mat- airline community. AHCG’s expertise, APCO offers clients a Brunswick is a critical com- defensive management and munications firm. With special- ters, especially when you have a full range of strategic communica- crisis. media-based programs enable tion and public affairs services. ists in key financial and regula- clients to withstand adversity tory centers in the U.S., Europe COYNE PUBLIC while facing public scrutiny and BOARDROOM and Asia, we are the only firm emerge intact from challenges, that offers a seamless, interna- RELATIONS risks and threats. Converting COMMUNICATIONS tional team to deal with the glob- crises into opportunities, AHCG al news cycle, investor universe improves clients’ long term repu- INC. and regulatory authorities. Our 14 Walsh Drive tations both professionally and business meets the evolving Parsippany, NJ 07054 online. Several of the firm’s pro- 973/316-1665 1776 N. Pine Island Rd., Ste. 320 demands of the global market- www.coynepr.com grams have been highlighted in Plantation, FL 33322 place, where effective, timely professional reference materials 954/370-8999 communication is integral to 1065 Avenue of the Americas including the Thomson Reuters [email protected] success and often survival. 28th Floor “Inside the Minds” business www.boardroompr.com Brunswick helps clients protect New York, NY 10018 books as well as the ReedLogic their valuations and reputations 212/938-0166 leadership CD-ROM seminars, Orlando-Tampa-South Florida while achieving business objec- Thomas F. Coyne, CEO which are sold widely in the U.S. Don Silver, Chief Operating Officer tives. Critical communications is AHCG brand protection and Rich Lukis, President a proactive exercise between , Senior VP reputation enhancement services Boardroom Communications is clients and the firm. We partner John Gogarty have benefited EVA Airways, one of Florida’s top PR agencies with clients to make a valuable Singapore Airlines, USAir, offering statewide coverage. The and visible difference in achiev- Coyne Public Relations has Federal Reserve Bank, Princess firm’s experienced staff of public ing results. established itself as one of the

42 JAN. 2010 WWW.ODWYERPR.COM PROFILES OF CRISIS COMMUNICATIONS FIRMS leading independent full-service areas — Pharma/Biotech, Energy, lasting relationships with their public relations firms in the Mining, Real Estate & Crisis stakeholders, influence attitudes FINEMAN PR country representing an impres- Management. Clients include top and behaviors, and effectively sive collection of international names in 44 states, including engage in an increasingly com- Fortune 330 Townsend St., Ste. 119 corporations, top national 100 clients. plex, yet connected, world. San Francisco, CA 94107 brands, high-profile events and In the face of game changing 415/392-1000 Ext. 12 first-class organizations. No THE reputational risk, clients turn to www.finemanpr.com agency possesses a better combi- Edelman’s Crisis & Issues nation of unbridled creativity, DILENSCHNEIDER Management Practice for our Founded in 1988, San limitless enthusiasm, strategic GROUP experiential intelligence, subject Francisco-based Fineman PR approach, impeccable integrity matter expertise, and proven unites large-agency talent, small and client service than our approach to protecting their most agency responsiveness and strate- nationally-recognized firm. MetLife Building valuable asset. Our team is com- gic planning. Practice areas Coyne PR’s teams of PR pro- 200 Park Avenue, 26th Floor prised of a network of senior include brand PR, crisis communi- New York, NY 10166 cations, issues management, com- fessionals have extensive experi- 212/922-0900 counselors and staff from each ence developing, executing and Fax: 212/922-0971 office that are completely munity relations and multicultural supporting crisis communication [email protected] focused on preparing for and outreach. plans for clients in the following www.thedilenschneidergroup.com solving critical business chal- Fineman PR is nationally categories: Electronics, Energy, lenges that impact our clients’ renowned for its expertise and Entertainment, Executive leader- Robert L. Dilenschneider, brands, reputations and business high profile work in crisis commu- ship, Health care, Restaurant, President and CEO operations. With backgrounds in nications, offering battle-tested and Travel. journalism, law, public affairs, experience and strategic skills to The Dilenschneider Group, guide companies through con- headquartered in New York and labor relations and a range of DAVIES industry-specific disciplines, tentious times. Agency President Chicago, provides personal serv- Michael Fineman is ranked among ice to a limited and select number Edelman’s crisis and issues counselors can immediately mobilize the nation’s top crisis counselors. 808 State Street of clients. The Group has proven Given the urgent nature of crisis links in all major world capitals rapid response teams anywhere Santa Barbara, CA 93101 to help clients manage both inter- work, agency representatives are [email protected] and in all major U.S. cities. available 24 hours a day, seven The firm brings to clients a nal and external efforts. www.DaviesPublicAffairs.com Whether it’s a natural disaster, days a week to act on any situa- level of communications counsel tion. Los Angeles: 310/395-9510 product recall, high-profile liti- and creativity and an exposure to High profile crisis work has Chicago: 312/239-6444 gation, financial distress, labor contacts, networks and relation- included: the Avian Influenza Washington, D.C.: 202/580-8930 issue, environmental issue or ships that are not available else- threat for a large poultry producer, Santa Barbara: 805/963-5929 where. NGO attack, Edelman has built an award-winning capability attacks against clients by animal The Dilenschneider Group pro- activists, a college falsely accused vides access for clients to the grounded in strategic insights, John Davies, CEO sound counsel and exceptional in the Santa Barbara fires, commu- Robb Rice, EVP finest communications profes- nity relations defense against the sionals in the world, with experi- execution. For more informa- Lisa Palmer, SVP tion, visit www.edelman.com. dissolution of a healthcare district, Taylor Canfield and Michael ence in fields ranging from crisis mitigating a book smear campaign Wong, Practice Leaders communications to mergers and FILTRBOX, INC. against a spiritual organization, the Joshua Boisvert, Director acquisitions and marketing, gov- 1990s Odwalla food safety inci- Mark Saunders, Senior Strategist ernment affairs and international dent, re-opening a Berkeley radio Jolene Griffith, Controller media. 1936 14th Street, Suite 210 station closed by staff insurrection, Pia Dorer, Marketing Manager Since its founding, the firm has Boulder, CO 80305 redemption of packaged salads 303/875-0983 Caitlin Steele, Office Manager provided timely and thoughtful accused by media of high bacteri- research on the important issues [email protected] www.filtrbox.com al counts, and, most recently, Davies redefines crisis. To mini- of the day. Send for a copy of our refuting allegations against a mize damage, we quickly reset biannual Trend Report. Truckee, Calif. rental housing strategy, redefine your message, Filtrbox helps brands use developer after a tragic explosion. and manage your messengers. We EDELMAN social media to communicate protect your brand integrity by get- with customers, partners and FLEISHMAN- ting your story out quickly and U.S. Crisis & Issues Mgmt. Practice prospects. The Filtrbox social concisely. Winning today is tied 200 East Randolph Drive media monitoring and engage- HILLARD directly to your ability to rapidly Chicago, IL 60601 ment platform monitors the web reach out, engage others, and do so 312/240-2624 for relevant conversations and 200 North Broadway while everyone watches. We’ve [email protected] helps brands gain a relevant St. Louis, MO 63102 turned more than 450 crises into www.edelman.com voice. Understand the impact 314/982-1700 non-events — often transforming social media conversations are www.fleishman.com them into opportunities. There's no Harlan Loeb, Executive Vice having on your brand, measure time for a learning curve when cri- President & Director the effectiveness of your cam- John Graham, Chairman sis threatens. To prevent a crisis or paigns and engage in the conver- Dave Senay, President & CEO Ben Kincannon, Co-chair, make it a win, we’re standing by at As the world’s largest inde- sation in real time all from an Litigation Communications DaviesPublicAffairs.com. pendent public relations firm, easy to use web interface. Our Counsel Since 1983, Davies has consis- Edelman maintains 51 offices unlimited use model empowers tently ranked among the fastest worldwide and employs 3200 multiple departments across your Fleishman-Hillard provides a growing strategic communications professionals engaged in all key organization. Marketing, cus- full range of crisis communica- firms and places in the top 25 practice areas. Since 1952, our tomer service, product develop- tions services to clients, and its nationally. mission has been to provide pub- ment and sales can all reap the worldwide team of experienced Davies offers public affairs lic relations counsel and strategic benefits of having better cus- crisis counselors is available expertise across multiple indus- communications services that tomer relationships at an afford- Continued on page 44 tries, with five specialized practice enable our clients to build strong, able price point.

JAN. 2010 WWW.ODWYERPR.COM 43 PROFILES OF CRISIS COMMUNICATIONS FIRMS

FLEISHMAN-HILLARD into cyberspace, and now offers tions and issues management placement, production, post-pro- involves determining the most LINDEN Continued from page 43 duction and distribution for desirable, or acceptable, busi- Internet Media Tours. B-roll ness or institutional outcome; ALSCHULER & around the clock to assist compa- packages and satellite media identifying the needs and vul- KAPLAN nies in dealing quickly and effec- tours remain core services at nerabilities of key constituen- Gourvitz, along with standard cies — especially customers, tively with problems and to prevent 1251 Avenue of the Americas difficult situations from escalating. and high-definition production employees, regulators, share- and post-production services. holders (if appropriate) and New York, NY 10020 The team has handled a broad spec- 212/575-4545 trum of crisis matters for compa- communities; developing con- Fax: 212/575-0519 nies in all industries and in loca- HENNES PAYNTER tingency plans for possible [email protected] tions throughout the world. event scenarios; reinforcing [email protected] COMMUNICATIONS client procedures and training [email protected] Government investigations, white www.lakpr.com collar crime, high-profile litigation, client personnel; and managing financial improprieties, product 2841 Berkshire Road or supporting implementation Cleveland, OH 44118 Lisa Linden, CEO recalls, product contamination, cus- and feedback thereafter. We 216/321-7774 work closely with a client’s Steven Alschuler, President tomer injury, employee injury, lay- www.crisiscommunications.com Lloyd Kaplan, Chairman offs and redundancies, discrimina- management team and its other tion, union activity, and campaigns advisors. Quick response, 24/7 When a high profile crisis hits, Bruce Hennes, Managing Partner professional support, and expe- by activist groups are a few exam- Barbara Paynter, APR, Partner the future operations of a business, ples of the types of matters where rience in delivering on both the the survival of venerable institu- we have provided assistance. Hennes Paynter Comms. is the big and small details distin- tions, and the careers and reputa- Our crisis management team only agency in Ohio focused guish us as a valued counselor tions of leading individuals can all works closely with the client’s sen- exclusively on crisis communica- and collaborator when a compa- be on the line. Whether sparked by ior management and legal team to tions. Since 1989, the firm has ny needs help the most. litigation, government investiga- manage an issue in a way that pro- served corporations, government tions, financial issues, scandals tects the company’s reputation and entities, nonprofits and small L.C. WILLIAMS & involving senior executives, envi- its brand. We work to contain the businesses that are “on trial” in ASSOCIATES ronmental hazards, regulatory or issue, minimize its impact on the the court of public opinion. The political scrutiny, bankruptcy or a operations of the company, limit firm also offers media training, range of other issues, an organiza- coverage by both traditional and crisis drills and litigation commu- 150 N. Michigan Ave., Ste. 3800 tion’s communications strategy digital media and maximize under- nication support services. Chicago, IL 60601 can play an important role in the standing of the company’s position Managing Partner Bruce 312/565-3900 outcome of the breaking crisis — and actions by its target audiences. Hennes is one of Ohio’s best- Fax: 312/565-1770 enabling it to disseminate key mes- Critical first steps include: known crisis specialists and [email protected] sages and support its operations Identification of a close knit onsite media trainers. He is an in- www.lcwa.com during the crisis and beyond. team and establishment of effective demand speaker at law firms, uni- LAK’s approach to each situa- company reporting channels to versities, bar and trade associa- Kim Blazek Dahlborn, President tion melds our experience in legal control the gathering and dissemi- tions on the subject of crisis com- and CEO and business issues, media rela- nation of information in the compa- munications. He also trains gov- Mary Moster, Senior Vice tions, targeted and internal com- ny; Confidential and privileged dis- ernment, safety, education offi- President munications, politics and commu- cussion and review of the facts; cials to communicate effectively nity relations, and our extensive Calculation of worst and best case during extreme crisis situations L.C. Williams & Associates track record as strategists for com- scenarios; Preparation of media that threaten public safety. (LCWA) has successfully guided panies and organizations in myriad holding statements for different Barbara Paynter has 20+ years clients large and small through industries. Our clients include scenarios; Development of detailed experience helping big-name some of their worst-case scenarios, public and private companies, Q&A documents for client’s clients resolve crisis and reputa- including product recalls, lawsuits, national associations, prominent spokespeople; Implementation of tional issues. She heads up the industrial accidents, labor relations not-for-profit organizations, high- ongoing monitoring of traditional firm’s SWAT team of battle-tested challenges, natural disasters, health profile individuals, healthcare and digital media and regular situa- seasoned professionals. crises and more. institutions, law firms and property tional assessments; Outreach as In 2009, Hennes Paynter won If a crisis occurs, we are immedi- owners, among many others. needed to key stakeholders; Setting the coveted “Best in Show” ately accessible to provide onsite up customer crisis hotlines to han- award from PRSA Cleveland for counsel from experienced senior LIPPINCOTT dle complaints effectively; Briefing its work with another agency on practitioners on response strategies, of all customer facing staff on how the national peanut butter recall. message development and commu- 499 Park Avenue to handle queries; Development nications tactics. We provide “arms New York, NY 10022 and execution of a comprehensive JOELE FRANK, and legs” implementation to con- 212/521-0000 online communication plan; Other duct the necessary outreach to [email protected] steps as required. WILKINSON external and internal audiences. www.lippincott.com BRIMMER KATCHER Advanced planning is an essen- GOURVITZ tial part of any crisis management Rick Wise, CEO initiative. LCWA’s experienced Richard Wilke, Senior Partner, COMMUNICATIONS 140 East 45th Street professionals help identify mem- Business Development New York, NY 10017 Kathleen Hatfield, Partner, 212/355-4449 bers of the crisis management task Corporate Communications 875 Sixth Avenue, Suite 1708 www.joelefrank.com force, establish a control and mon- New York, NY 10001 itoring system, and identify impor- Lippincott is a leading brand 212/730-4807 (New York) Joele Frank, Managing Partner tant impacted audiences. Using the strategy and design consultancy. 310/569-5602 (Los Angeles) most probable scenarios, we then Founded in 1943 as Lippincott & www.gourvitzcommunications.com No two crises are the same; train appropriate spokespeople — Margulies, we operate globally each requires its own communi- including preparation for media from our offices in the United Gourvitz has extended its out- cations strategy. Our general interviews — to handle a variety of standing broadcast PR expertise approach to crisis communica- crisis situations. Continued on page 46

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chain through a health scare. John Rossant, Executive boycotts, strikes and corporate LIPPINCOTT Managed the PR crisis involv- Chairman, PublicisLive fraud have all been expertly Continued from page 44 ing a Division I-A college foot- Jim Tsokanos, Pres., Americas handled by our senior execu- ball coach’s decision to discuss tives. MS&L Group is the Publicis During crisis events, Marx States, Europe, Asia and the coaching opportunities at other Groupe’s flagship public rela- Layne crisis counselors are on- Middle East. major universities. tions, public affairs, financial call 24/7/365. Our team mem- At Lippincott, we use the communications, social media, bers are experienced in working power of brand to address a full MAKOVSKY + branding and events network. with legal advisors, police spectrum of business situations COMPANY In today’s world, clients need departments and municipalities including repositioning for more holistic and more effective while keeping company execu- growth, driving successful merg- communication with global reach tives apprised at all times of the ers, expanding business defini- IPREX Member 16 East 34th Street and access to digital and social crisis situation as it unfolds. tions and creating spin-offs. New York, NY 10016 media capabilities. Clients value We also train company We work across all aspects of 212/508-9662 a greater consistency and integra- spokespersons in the develop- brand building from brand assess- Mobile: 718/834-2968 tion of all forms of communica- ment of key speaking points and ment and positioning develop- [email protected] tions to enhance their brands’ delivery of messaging. Using ment to logo and identity design, www.makovsky.com awareness and attractiveness. the latest media technology, we environmental branding and MS&L Group is designed to meet respond rapidly, whether the brand activation. Steve Seeman, Vice President these expectations crisis occurs in Detroit or in any Lippincott drives brand and MS&L Group combines the other region of the nation. business success by helping What typically goes wrong in collective scale and expertise of From privately held entities clients to craft and deliver today’s crisis communications? MS&L Worldwide, Publicis to Fortune 500 Companies, authentic stories and inspiring Social media, the great new Consultants Worldwide, JKL, Marx Layne has a twenty-year experiences. Our recent clients accelerants of crisis, commandeer Winner & Associates, TMG history of successfully develop- include American Express, Delta public opinion. Strategies, PBJS, Relay, Capital ing proactive, comprehensive Air Lines, IBM, Infiniti, Johnson Organizations are outflanked MS&L, Hanmer MS&L, Carré crisis communications plans Controls, Mashreq, McDonald’s, during the crucial first 24 hours Noir, SAS, Masius, and Publicis that are in place before, during Meredith, Samsung, Sprint, Vale of crisis, where reputation is won Events. and after a crisis. and Walmart. or lost. Clients benefit from a full and Technical authorities, key enhanced suite of PR capabilities MCS LUCKIE STRATEGIC spokespersons in many modern and events experience able to crises, fail in their crucial role as resolve any communication issue PUBLIC RELATIONS public spokespersons. in any part of the world. Other 1420 State Hwy. 206, #100 These “risks within the crisis,” key assets of Publicis Groupe can Bedminster, NJ 07921 600 Luckie Drive, Suite 150 which determine outcomes, are 908/234-9900 be leveraged as needed and par- www.mcspr.com Birmingham, AL 35223 where Makovsky + Company ticularly PublicisLive, Publicis 205/877-9870 especially trains its energies and Meetings, Emotion, Freud, as [email protected] MCS Healthcare Public expertise. Stevie Award winning well as Kekst and Company. www.luckie.com 2009 “PR Agency of the Year,” Relations, celebrating its 25th MS&L Group employs more anniversary this year, has a Brian Pia, SVP & Director Makovsky brings 30-years of than 2,500 people operating in 50 experience to crisis communica- quarter-century of experience in countries and offers best-in-class preparing our healthcare indus- Luckie PR is the 9th–ranked ad tion. We’ve addressed high-level public relations, corporate and issues like ozone depletion, food try clients to effectively com- agency–owned PR operation in financial communications, repu- municate during a crisis. The the United States, according to tampering, product recalls and tation management, public financial misfeasance, all with a timely dissemination of critical odwyerpr.com. The firm creates affairs, social media, digital and information is integral to main- commitment to integrity. The live events management. brand marketing, brand alliance Holmes Report taining the trust and confidence and brand protection PR 2.0 pro- lauds our ability to “translate technical issues to a of regulatory authorities and grams for national consumer MARX LAYNE & stakeholders who can influence brands with exceptional results in broad audience.” Makovsky has a dedicated division in new COMPANY the future of your company. the fast-paced digital age. Luckie The crisis planning team at PR team members have helped media. Our senior crisis executives, with 20+ year tenures with MCS is led by Todd Forte, exec- national companies through sev- 31420 Northwestern Hwy., #100 utive vice president, who in his eral major crises by minimizing the agency, are noted authors on Farmington Hills, MI 48334 the subject. 248/855-6777 Ext. 105 25-year career has developed damage or turning bad situations [email protected] corporate and product crisis into positive ones: www.marxlayne.com communication plans for the Spearheaded crisis communi- MS&L GROUP commercial nuclear power cations for a popular consumer Michael Layne, Managing industry, Ciba-Geigy and product during its settlement of a 1675 Broadway Partner Novartis Pharmaceuticals, and class action lawsuit and FTC rul- New York, NY 10019 various MCS pharma company ing over older advertising and 212/468-3893 Marx Layne professionals clients. Learn more at labeling. Fax: 212/468-3007 have years of experience han- www.mcspr.com Helped a fire hydrant manufac- www.mslgroup.com dling crisis communications turer through a national recall. issues. We are frequently Strategist for a major health Olivier Fleurot, CEO retained by leading law firms to insurer’s response after they were Pascal Beucler, SVP, Chief Strat. help them guide their clients The February issue of O’Dwyer’s will singled out by President Obama Officer through the media frenzy that profile PR firms that specialize in Isabelle Chouvet, CEO, Emotion in a speech to Congress. often erupts during a company’s Environmental PR & Public Affairs. If Fabrice Fries, Pres., France most trying times. Helped a national manufactur- Trudi Harris, Comms. Director you would like your firm listed contact er through an employee and Critical issues from industrial Anders Kempe, Pres., Europe Editor Jon Gingerich at 646/843-2080 retiree protest that resulted from Sophie Martin-Chantepie, HR Dir. accidents, death on the premis- changes in health care benefits. Peter Miller, CFO es, food-borne illnesses and or [email protected] Helped a national restaurant Glenn Osaki, Pres., Asia environmental pollution, to

46 JAN. 2010 WWW.ODWYERPR.COM PROFILES OF CRISIS COMMUNICATIONS FIRMS

positioning, Special events, MEDIA & trade show and conferences, Collateral materials, Web site COMMUNICATIONS development, Branding, mes- STRATEGIES saging and positioning, and Strategic communications plan development. 1020 19th Street, NW, Suite 200 Modern Health Comms. Washington, DC 20036 202/449-9801 offers the same experience, www.macstrategies.com thinking and creativity of big agencies, yet without the big Scott Sobel, President agency price tag. As a virtual agency, we bring together the A business or reputation cri- right mix of talent to best serve sis can be a company-ending or each client’s needs and goals. career-ending event. This tip- Expensive overhead is eliminat- ping-point moment can also be a ed and the savings are passed on time for redefinition and a ful- to our clients. crum for rejuvenation. You can’t learn how to handle crisis MONTIETH & from reading concepts from a textbook. You can’t handle cri- COMPANY Modern Health Communications Co-Founders, Kristen Pulsifer and sis by being complacent or Barbara Kowalski. overly cautious. You have to be 711 Third Avenue, 17th Floor prudent but sometimes aggres- New York, NY 10017 sive. Decisive actions need to Edwards & Angell, Weil Gotshal 212/284-7625 & Manges, Bain Capital, Arthur be taken with a cool, profes- [email protected] NICOLAZZO & Young & Company, Coopers & sional attitude by experienced www.montiethco.com ASSOCIATES counselors who are not afraid to Lybrand, Deloitte, Ernst & Young, Peat Marwick Mitchell & tell the boss, “Houston, we have , President Montieth Illingworth 101 Federal Street, Suite 710 Co., Caturano and Company, a problem.” MAC Strategies , Managing Arthur P. Garner III Boston, MA 02110 Nortek, Children’s Hospital- counselors are on a mission for Partner our clients and support their 617/951-0000 Boston, Tufts Medical Center, Fax: 617/439-9980 legal, personal and businesses and MetLife Healthcare. [email protected] Current Clients: Caturano and goals. When the “crisis man- Montieth & Company is a www.nicolazzo.com agers” are worried, they call us. special situations communica- Company, Donoghue Barrett & Award-winning crisis counsel- tions and management advisory Singal, Nortek, Inc., LibbyHoopes, consultancy. Based in New Richard E. Nicolazzo, Managing Old Mutual Asset Management, ing, public and media relations, Partner voted the best in D.C. and inter- York, NY, the firm provides Premier Technology, Saints Joe M. Grillo, Partner Medical Center, VRF Holdings, nationally. counsel on corporate and finan- , Client Services Dir. Linda Harvey Weil, Gotshal & Manges. cial communications, investor Maria Basescu, Robert Hughes, MODERN HEALTH relations, issues and crisis man- Maxene Lieberman, J. Peter agement, litigation and regulato- Rizzo, Deborah West, Sr. PADILLA SPEER COMMUNICATIONS ry actions. The firm’s clients Consultants represent an array of industry BEARDSLEY INC. sectors across multiple global Nicolazzo & Associates is a markets and jurisdictions. nationally-known, award-win- 1101 West River Pkwy., #400 714/924-5179 Montieth & Company has ning strategic communications Minneapolis, MN 55415 310/913-5155 advised on a wide variety of management firm that provides 612/455-1700 www.psbpr.com [email protected] matters including securities high-level professional counsel www.modernhealthcomm.com twitter.com/ModernHealthCom fraud, minority shareholder and services to a diverse, national Paul Omodt, VP activism, CEO transitions, client base. The Company, a bou- Kristen Pulsifer, Vice President restructurings, regulatory and tique organization founded more As a multi-specialty communi- law enforcement issues and than three decades ago by cations firm with offices in Modern Health Comms. helps actions, investigations and Richard E. Nicolazzo, practices a Minneapolis and New York City, healthcare and wellness compa- M&A. proprietary counseling model Padilla Speer Beardsley offers a nies achieve business results In 2009, Montieth & Company designed to leverage an organiza- team of seasoned crisis and criti- through targeted, strategic com- launched Litigation Outcomes tion’s core strengths and build cal issues counselors who provide munications. Blending compre- (litigationoutcomes.com), a prac- brand and enterprise value. our clients with the best strategies hensive experience across the tice group dedicated to providing The Company, which special- to effectively mitigate, manage, healthcare industry with a pas- litigation communications and izes in strategic communications, and navigate a crisis. Our servic- sion for prevention and well- advisory services and solutions. crisis management and public es include executive media- ness, our expertise spans a wide Litigation Outcomes supports relations, has decades of experi- coaching, spokesperson training, range of medical technologies, clients through the entire life ence providing counsel to law consumer/opinion research, disease states and complemen- cycle of litigation from strategy firms, CPA firms, management employee communications, tary approaches to improving formulation through to appeal. consulting firms, and other organ- social media strategies and com- health and well-being. It focuses on minimizing the izations that encompass the pro- munity relations. Services include: Social risks posed by litigation to an fessional services marketplace. Our 49 years of experience media and public relations, organization and its reputation Representative major clients help you tell your story clearly, Crisis communications/issues and helps clients achieve strate- served include Ropes & Gray, coherently, and credibly. We are management, Marketing com- gic outcomes both in, and out- Foley Hoag, Williams & Continued on page 48 munications counsel, Corporate side, of the courtroom. Connolly, Palmer & Dodge,

JAN. 2010 WWW.ODWYERPR.COM 47 PROFILES OF CRISIS COMMUNICATIONS FIRMS

We are always on call to coun- Pierpont’s impressive history of es for intercepting and neutral- sel clients in crisis. And, when success in crisis management izing emerging issues before it’s calm, we help our clients spans more than two decades, they become bigger problems; avoid, anticipate and prepare, so assisting clients of all sizes in train spokespeople and put sys- that if a crisis does strike, it the prevention and management tems in place so you can becomes the type that is soon for- of brand-threatening situations. respond quickly and effectively gotten. Successful crisis manage- to any situation; and, use realis- ment begins with prevention tic, live simulations to test the PEPPERCOM and preparation, not reaction. plan and expose personnel to One way Pierpont ensures its conditions of escalating crisis clients are prepared for difficult stress. 470 Park Ave. South New York, NY 10016 situations is through proactive Our experience includes 212/931-6100 planning and expert execution. global product recalls and safe- www.peppercom.com When a crisis breaks, our team ty issues, environmental disas- of professionals works quickly ters, data security breaches, Steven Cody, Managing Partner to minimize reputation damage workplace accidents, govern- Edward Moed, Managing Partner and maximize control over the ment investigations, litigation situation. However, our work and unanticipated executive Peppercom is a mid-sized doesn’t stop when the crisis is transitions. Whatever the situa- strategic communications resolved; one of the most criti- tion, our response teams are agency that provides clients cal elements of crisis response with you 24/7, every step of the Terry Hemeyer, Executive Counsel, with crisis communications and is working to leave behind a way. Pierpont Communications. counseling during a crisis as strong, positive brand reputa- well as in-depth workshops that tion. R&J PUBLIC help companies understand how With experience managing PADILLA SPEER to effectively handle a crisis if crises involving the President, RELATIONS Continued from page 47 one should occur in the future. Fortune 500 companies and Peppercom’s proven propri- budding entrepreneurs, Pierpont 1140 Route 22E, Suite 200 etary CrisisRx program has the unique skills to navigate Bridgewater, NJ 08807 available to help any time of the involves a diagnostic tool that any communications need. 908/722-5757 day or night. Call 1-877-PR-ER- simulates, tests and prepares www.randjpr.com 911 for immediate assistance. clients in all aspects of crisis PORTER NOVELLI training and measures specific John Lonsdorf, President PUBLIC behavior characteristics. Scott Marioni, Vice President Peppercom’s program goes Owned by Omnicom COMMUNICATIONS 75 Varick Street beyond communications and Managing your reputation is involves the client’s entire man- New York, NY 10013 INC. 212/601-8000 Job One. R&J Public Relations agement team, ensuring that Fax: 212/601-8101 recognizes that a balance sheet each person understands what One East Wacker Drive, Ste. 2450 www.porternovelli.com of tangible assets is only one he/she is responsible for during measurement of a company’s Chicago, IL 60601 a crisis. 312/558-1770 Gary Stockman, CEO sustainable value. The intangi- Fax: 312/558-5425 Peppercom is ranked among Julie Winskie, President, ble assets — including the cor- www.pcipr.com the top 20 largest independent Americas, Chief Client Officer poration’s values and principles PR firms in the U.S. by O’Dwyer’s — can help to shape a positive Dorothy Oliver Pirovano, . In addition to coun- The world is an unpredictable emotional response that stake- President and CEO seling numerous clients through place, but hard-won reputation holders feel each time the com- a crisis, Peppercom has con- need not be the first casualty of pany’s name, people or prod- Protesters are attracting media ducted crisis workshops for fortune. With proper prepara- ucts touch their lives. crews outside your gates, your many companies — from Fortune tion and expert guidance, your R&J Public Relations has a board chair has been accused of 100 corporations to good name can be protected and highly successful, award-win- sexual harassment, a new study small businesses — as well as even enhanced in times of cri- ning track record in the devel- trashes your miracle drug. Each conferences. sis. opment and implementation of situation could be your organiza- At Porter Novelli, we think effective crisis communication tion’s undoing. PIERPONT the best way to manage a crisis plans that minimize damage For all of our 47 years, PCI has COMMUNICATIONS is to prevent it from ever hap- and safeguard clients’ reputa- been helping clients manage pening in the first place. Our tions among key constituents. crises. The core principles crisis planning and response R&J’s approach to crisis com- remain the same. Assess the situ- 1800 West Loop South, Suite 800 teams bring deep knowledge munications is based on the ation. Communicate clearly and Houston, TX 77027 and best-practices insight across belief that preparedness, trans- 713/627-2223 honestly. And do it quickly. www.piercom.com every sector. We develop com- parency and rapid response are Those first few hours can make prehensive, custom-tailored the keys to successfully navi- the difference between a crisis Phil Morabito, CEO and issues and crisis management gating unavoidable crises, and that is contained and soon forgot- President programs that use Intelligent weathering their potentially ten, and one that becomes part of Susan Gramatges, COO Influence to find the optimal devastating effects. your media boilerplate. We con- mix of communications tools R&J has managed crises for tinuously adapt these tried and Pierpont Communications is and techniques to get people to clients ranging from divisions true principles to a world in a nationally-recognized full change their attitudes and of multi-national conglomer- which good news and bad, fact service communications firm, beliefs about your brand in a ates to regional market leaders. and rumor, travel at lightning providing expertise in public crisis. We: uncover and priori- A particular area of specializa- speed, disseminated by anyone relations, investor relations, tize your organization’s full tion is in representing hospitals with a laptop, cell phone, blog or public affairs and marketing to inventory of risks and vulnera- and healthcare institutions in Twitter account. its diverse client base. bilities; introduce clear process- labor disputes.

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data breaches, earnings warnings and restatements, executive SOLOMON departures, bankruptcies and other sensitive matters. MCCOWN & We recognize that all crises COMPANY are inherently unique, and our experienced senior professionals are prepared to quickly assess, 177 Milk Street, Suite 610 Boston, MA 02109 plan for and address each dis- 617/695-9555 tinct situation. Our team works Direct: 617/933-5012 directly with clients and their Fax: 617/695-9505 other advisors to build a strategic [email protected] communications protocol for www.solomonmccown.com both internal and external audi- missionrecognition.blogspot.com ences and ensure that crisis Twitter: @CrisisBostonPR responses are consistent, accurate and timely. We also have Helene Solomon, CEO longstanding, close relationships E. Ashley McCown, President with journalists, financial ana- lysts and the investing communi- Based in Boston, Solomon ty, which is integral to effective- McCown & Company provides ly helping clients manage strategic communications and crisis through a crisis. management services to mission- focused businesses and organiza- SINGER tions. We leverage all of our assets — our strategic thinking, consider- ASSOCIATES able experience, successful alliance building and commitment to results INC. — to help clients achieve the recognition, definition and protection 140 Second St., 6th Floor they need to meet their goals. We Stanton Communications, Inc.’s Peter Stanton, President; and Amy San Francisco, CA 94105 believe that at the core of advancing Calhoun Managing Director . 415/227-9700 an organization’s mission is protect- [email protected] www.SingerSF.Com ing it. Crisis management is a defin- ing strength of our organization. includes regulatory/legal, finan- Our nationally-recognized senior , President RUDER FINN cial, corporate, and activist Sam Singer team of crisis managers comes from actions — most recently involv- journalism and politics. We have ing consumer product regulatory One of the nation’s leading Worldwide Headquarters developed crisis plans for corpora- 301 East 57th Street scrutiny, shareholders activist corporate reputation and crisis tions, institutions, and mission- New York, NY 10022 actions, and high-profile civil and communications strategists, focused organizations, and have 212/593-6400 class action litigation. Our clients Singer Associates handles region- played a key role in many sensitive www.ruderfinn.com include leading Pharmaceutical, al, national and international and complex issues including those Consumer Products, Technology crises and reputation manage- involving public agencies and non- Ed Harnaga, Corporate Advisory and Financial companies. ment issues. profits, public health issues, labor Group, Issues/Crisis Team Lead Singer was voted to the 50 negotiations and strikes, bankrupt- SARD VERBINNEN Most Powerful People in San cies and business failures, accusa- Ruder Finn is a privately Francisco List by San Francisco’s tions of sexual harassment and owned, full-service, global & CO. 7X7 magazine, which wrote: abuse, state and federal investiga- agency that specializes in build- “Singer’s nickname — “The tions, and workplace violence. We ing, shaping and improving repu- 630 3rd Avenue, 9th Floor Fixer” — says it all. If your repu- excel at working with in-house and tations through strategic commu- New York, NY 10017 tation, fortune or political future outside legal counsel and corporate nications. Our Corporate 212/687-8080 is at stake, he’s the man you call communications teams to devise Advisory Group specializes in www.sardverb.com to convince the public, the politi- communications strategies to dove- managing issues and crisis com- cians or the judge that you’re in tail with the legal strategy. munications for corporate, finan- Sard Verbinnen & Co. pro- the right.” cial, non-profit, trade association vides strategic crisis, corporate The agency handles bankrupt- STANTON and other clients. Our services and financial communications cies, litigation, indictments, legal span a full range of issues support counsel and services to clients matters, food safety, environmen- COMMUNICATIONS from proactive to reactive and we spanning the globe, including tal, healthcare, construction, land excel in conducting full spectrum Fortune 500 corporations, small- development, union, corporate INC. risk assessments which help our er public companies, financial campaigns, and as providing clients identify and prepare for and professional service firms, services to high-profile corporate, 400 Madison Ave., 14th Fl., Ste. D issues before they arise. We privately held entities and high- entertainment personalities and New York, NY 10017 know how key stakeholders’ per- profile individuals. With offices athletes. 212/616-3601 ceptions influence our clients’ in New York, Chicago and San The San Francisco Chronicle Fax: 212/616-3612 www.stantoncomm.com reputations and our proven Francisco, our firm has signifi- wrote: “For Singer, kicking up approach — focused on commu- cant experience advising clients some dust and taking some flak Peter V. Stanton, President nicating transparently, consistent- on a broad range of high- and are just part of what goes with the Amy E. Calhoun, Man. Dir. ly, credibly and rapidly — helps low-profile crises and special sit- territory as one of the — if not the maintain the confidence of stake- uations, including civil and — premier mouthpieces and spin How companies react in the holder and ultimately safeguards criminal litigation, regulatory doctors for companies doing reputations. Our experience investigations, product recalls, business.” Continued on page 52

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your risk level. The assessment www.visibletechnologies.com covers everything from your crisis communications plan to if Blake Cahill, SVP of Marketing your leaders and spokespeople have been media trained and have Visible Technologies helps their messages ready to deliver in companies like Autodesk, the most appropriate way. Boost Mobile, Microsoft, and The assessment calculates your Xerox listen and learn what threat level and suggests ways to consumers are saying about lower your future threat level. It them online and enables indi- can save you time, money and viduals to manage and protect frustration. During a crisis, TVG their online reputations by works quickly to get accurate helping brands to engage in the information to the media, pays right conversations with the attention to details, and uncovers right influencers at the right potential hazards before they can time. With real-time business create problems. insight and response powered by the industry-leading VIRILION truCAST technology platform, The Vandiver Group: Donna Vandiver, President & CEO; Kelly Ferrara, companies build relationships Executive Vice President; and Amy Crump, Chief Financial Officer. with customers, bolster their 1025 Vermont Ave., NW, 12th Fl. brands and grow revenue. To Washington, DC 20005 learn more, go online to 202/654-0800 brand or executive. Clients www.virilion.com www.visibletechnologies.com. STANTON COMMS. engage us to work across the Continued from page 50 spectrum of management com- Dan Solomon, Chief Executive WEBER munications and operational Officer issues. SHANDWICK first minutes of a crisis can make Tierney has worked with lead- Virilion is a full service interac- or break hard-earned reputations. ers of Fortune 500 companies, tive agency that for more than 12 919 Third Avenue Stanton Communications, Inc., start-ups, major universities/ edu- years has helped major organiza- New York, NY 10022 understands and helps clients nav- cational institutions, cultural tions and institutions transform 212/445-8000 igate myriad contingencies. We organizations, labor unions, niche their ideas and issues into results [email protected] provide anticipatory planning that businesses, and governmental through digital media. [email protected] establishes a strong course of [email protected] agencies. 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Broad St., 9th Flr. www.vandivergroup.com sensitive areas of crisis and rep- Philadelphia, PA 19102 vandivergroup.com/threat_assessment VISIBLE utation management such as 215/790-4100 corporate positioning; product 215/790-4339 At one point or another every TECHNOLOGIES and drug recalls; labor negotia- Fax: 215/790-4410 www.tierneyagency.com organization faces a crisis. A cri- tions and campaigns; litigation sis can happen at any time. Fires, Washington support; legislative and public Steve Albertini, Executive Vice recalls or accidents can put your 3535 Factoria Blvd. SE, Suite 400 affairs; mergers and acquisi- President business squarely in the media Bellevue, WA 98006 tions; bankruptcies and restruc- and public spotlight. 425/957-6100 turings; employee communica- For more than two decades, The Vandiver Group’s (TVG) Fax: 425/957-7717 tions and management transi- Threat Assessment is a quick and tions. 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52 JAN. 2010 WWW.ODWYERPR.COM PROFILES OF CRISIS COMMUNICATIONS FIRMS tion through a dynamic, ongo- product recalls, and widely pub- ing dialogue with key internal licized legal proceedings. As a and external constituencies. In a full-service strategic communi- new communications landscape cations firm specializing in pub- with a vast array of channels lic relations, public affairs and where crises can take hold, our crisis communications, experts access an unparalleled Xenophon represents Fortune range of resources across prac- 500 companies, the federal gov- tices and geographies. We coun- ernment, trade associations and sel clients in all aspects of cor- not-for-profit organizations. porate branding, positioning Xenophon’s crisis profession- and communications. Industry als manage communications expertise includes advertis- before, during and after crisis ing/marketing/media, airlines, events. The firm’s services automotive, biotechnology, include building crisis commu- financial services, food & bev- nications plans, training erage, pharmaceuticals, employees, drilling response telecommunications, education, protocols, managing media health care and technology. interactions during crisis situa- Zeppos & Associates' senior account team includes Evan N. Zeppos, tions and monitoring broadcast, president; Kris Naidl, executive vice president; and Brian Knox, vice XENOPHON print and online news through- president. out the crisis. Following crisis STRATEGIES INC. events, Xenophon guides executives and spokespersons through en planning process, we identify 1625 Eye Street NW, 6th Floor interviews, congressional hear- ZENO GROUP and prioritize the critical stake- Washington DC, 20006 ings and regulatory testimony. holders and communications 202/289-4001 channels that need to be engaged The firm maintains a 24/7 200 Park Avenue South www.XenophonStrategies.com Crisis Communications hotline, or leveraged, providing CEOs New York, NY 10016 and management teams with the which allows current and 212/299-8888 Xenophon Strategies has prospective clients to reach sen- [email protected] most effective tools to engage managed communications for ior managers within minutes, www.zenogroup.com their customers, partners and clients during hurricanes, major and welcomes the opportunity employees to resolve a crisis. transportation accidents, regula- to respond to inquiries: Barby K. Siegel, Chief Executive tory and congressional hearings, 708/237-6422. Officer ZEPPOS & Zeno Group follows a disci- ASSOCIATES plined approach in times of cri- ORDER PR’S MOST USEFUL DIRECTORY! sis: act immediately, maintain 400 East Mason Street, Suite 200 transparency, promote your Milwaukee, WI 53202 Only $95 for the 400-page counter message aggressively, 414/276-6237 and make certain that every pos- Fax: 414/276-2322 2010 O’Dwyer’s Directory sible communications channel is [email protected] of Public Relations Firms covered. We have handled high www.zeppos.com stakes crises for a wide range of companies in categories under Evan N. Zeppos, President OʼDwyerʼs Directory gives you quick access to large, medium-sized, and small PR firms and federal and state regulatory even experienced freelancers who work out of microscopes helping to protect Zeppos & Associates, peer- their homes. Whether you seek a long-term, worldwide relationship or need extra help on a brands and reputations. ranked as Wisconsin’s top crisis project, OʼDwyerʼs Directory is the place to We recognize that as new safe- communications firm, has shop. ty standards are placed on firms helped clients across the — and as more is expected (even Midwest and U.S. effectively Listed firms have expertise in: demanded) by consumers — the communicate about food • Public Relations • Crisis Communications need for thoughtful, real-time recalls, construction and indus- • Social Media • Integrated Marketing strategy during times of crisis is trial accidents, legal threats, • Branding Why O’Dwyer’s Directory of • Corporate Advertising more paramount than protests, environmental inci- • Investor Relations PR Firms is so popular ... • Lobbying ever. Recently, we worked with dents and more. The firm’s • Employee Communications has brought billions of dollars in business to PR firms. toy manufacturer Zhu Zhu Pets award-winning team — sea- • Internet PR • Proxy Solicitation Authoritative industry rankings, based on CPA to defend their flagship product soned experts who have worked • Product Publicity • International PR statements, tax returns. during the midst of the holiday both as reporters and communi- Separate rankings for independent and ad 1,800 FIRMS LISTED IN 2010 DIRECTORY agency-related PR operations. shopping rush after an erroneous cations counselors — collabo-

INCLUDES 400 IN 88 COUNTRIES! Firms ranked by geographical regions in the U.S. safety claim was levied. rates with C-level executives, Working with radio, TV, print attorneys and operations staff to Leaders given in 12 specialized categories (agri- “O’Dwyer’s Directory of PR firms is “Up-to-date, indispensable culture, beauty, entertainment, environmental, and online channels, Zeno develop and implement the the finest source of information on resource. Saves time and money. financial, food, healthcare, high-tech, home fur- PR firms.” Every PR pro should have one.” nishings, sports and travel.) moved swiftly to defend the right crisis communications - Howard Rubenstein, President, - Robert L. Dilenschneider, The Rubenstein Assocs. Dilenschneider Group Easy-to-use, PR firms sorted out geographically, company, by leveraging positive strategies. Zeppos & by size, and by 17 types of PR specialties. Firms independent safety test results to Associates also helps clients “The first source we turn to when “A phenominal job-seeking aid.” listed alphabetically. doing an ad agency search.” - Marie Raperto, The Cantor Concern put consumers’ minds at ease. before a crisis to design com- - Stan Beals, Jones Lundin Beals Articles on how to hire and use a PR firm by industry experts such as Jack O’Dwyer and Fraser “Single most important source of Zeno Group understands that munications plans and train Seitel. “The O’Dwyer Directory is an information on PR firms.” excellent tool when searching for - Thomas L. Harris, Author, Choosing and while a crisis can never be pre- staff to work with mainstream outside PR counsel.” Working with your PR firm 8,500+ clients are cross-indexed. O’Dwyer’s - Art Stevens, Manging Partner, Directory of PR firms is the only place you can look dicted, the key to success is care- media, social media and other StevensGouldPincusLLC up a company and determine its outside counsel. ful and thorough preparedness. key audiences should the unex- Through our stakeholder-driv- pected occur.

JAN. 2010 WWW.ODWYERPR.COM 53 OPINION Professional Development Suggest through your questions and Finding a job in public relations answers that you’ve done your homework on the organization. Show the interviewer By Fraser Seitel destined never to be answered. that you’ve gone the extra mile by research- When it comes to which brands to buy, To avoid the “dead letter response,” net- ing the firm and becoming knowledgeable work with colleagues to see if an associate about it. her family follows her lead. So do the orry, but there’s nothing left to say might suggest a name at a target organiza- Work into the conversation the fact that about Tiger Woods so ... it’s time to tion. Failing that, consult directories to dis- you’ve had experience in a variety of public 10,000 moms who follow her blog. Stalk about another topic on the minds cover the names of public relations profes- relations capacities, that you enjoy writing of people these days, “finding a job in pub- sionals on staff. Failing that, call the organ- and consider yourself a proficient scribe, lic relations.” ization directly and secure the name of the and that you enjoy your work. If you fail to We can get you there. With the official public relations director. leave these points with the interviewer — unemployment rate Once you’ve got a real live (let’s hope!), just because he never asks — you’ll have exceeding 10% and individual, you are ready to … left little impression that you deserve further the “real” unemploy- Third, dispatch a personal letter. consideration. ment rate much high- Write directly to the contact, requesting Seventh, indicate what you’ll add to the er, one would imag- an interview. Explain in the note who you mix. ine that public rela- are, your rationale for choosing this organi- Take the opportunity to allude to what that tions people are suf- zation as a target, and why you’re interested college training has afforded you, particular- fering inordinately. in speaking with the addressee. Make clear ly in enhancing the expertise and scope of Well, one would be in the note that while “it would be great if the department you’d love to join. Fraser P. Seitel has wrong, Traditionally, been a communications your company had availabilities, securing a For example if you’re a recent grad, all consultant, author and of course, public rela- job at OshKosh B’Gosh is less important to those social media tools that you took for teacher for 30 years. He tions jobs were me than getting a chance to pick your granted in school – Facebook, MySpace, is the author of the among the first to fall brain.” Twitter, Flickr, blogs, and all the rest – may Prentice-Hall text, The when economic times In other words, don’t make the interview reveal potential new avenues for an inter- Practice of Public Relations. got rough. Not so contingent on job openings at the company viewer. Your facility with such social media much anymore. in question. Even if no job is currently avail- may, therefore, suggest attractive possibili- One study of nearly able – and most of the time that’s the case – ties to the interviewer. 200 organizations by you still want to get through the door. Tell Eighth, get more names. the University of Southern California indi- the addressee you plan to call him/her in a This is your most important task at the cated that public relations and communica- week or so. interview. tions functions of U.S. companies suffered Fourth, call. Use the interviewer to provide more only moderate decreases as the recession The sad truth is that few job applicants names — advice, leads, contacts, colleagues wore on. Instead of cutting staffs, as had ever do. at competitors with whom you might speak, been done in previous downturns, most They say in their letters they “plan to etc. Don’t walk out the door unless you companies opted to freeze or reduce staff call,” but rarely raise the gumption to follow have been given two or three other people compensation, rather than cutting head- through. Perhaps they fear rejection. you can call to continue the job search. count. Pity. Eventually, one of them will hit. As the calendar turns into a more hopeful While it’s true that some potential Ninth, follow up. 2010, public relations job seekers — both employers — the nasty ones — refuse to be Don’t walk out the door with a “say- younger and older, aka “independent pr “bothered” by job seekers, most potential onara” but rather with a “see ya’ later.” In consultants” — need to relaunch their public relations employers are nicer than other words, ensure that the interviewer search to find gainful employment. that. Some, in fact — the enlightened ones won’t mind if you “keep in touch,” as situa- Here’s the winning approach you might — will even allow you 30 minutes to come tions with you and at the organization adopt in attempting to reach the promised in and discuss opportunities. change. Once you’ve made the contact, you land. And once you get in the door, here’s what don’t want to lose it. First, consider what interests you. you do ... So check back periodically — not to the be there. Determine where, if you had your Fifth, take charge. point of becoming a nuisance, but rather as druthers, you would like to work. In sports? To take your best shot, you’ve got to — in an occasional check on availabilities. Where Fashion? Government? Big Business? With a nice and subtle way — take charge of the most applicants lose hope and give up is the a grassroots non-profit? Where? interview. very area that can prove most fruitful — fol- The fact is that today, everybody from So lead. Don’t wait to be asked. lowing up. mammoth corporations to do-good associa- Raise questions about the organization No question that looking for a job can, at tions to the Pope have public relations peo- and the interviewer. How long have you times, be frustrating. Many letters go unan- www.fleishman.com ple. So job seekers should investigate possi- been here? What’s been the reaction to the swered. Some interviewers don’t respond as bilities in their keenest areas of interest, acquisition? How has the change affected quickly as you’d hope. And some execu- determining key organizations — and the your job? tives, let’s face it, can be real jerks. (Even in agencies that serve them. Demonstrate your interest in the organiza- pubic relations!) Second, get a name. tion and a job by taking charge of the inter- But a job seeker can’t take any of it per- Avoid writing blind to potential employ- view. sonally. Just keep moving. ers. Emails and letters that carry no Sixth, lead with your knowledge and Remember, things could always be addressee beyond the organization itself are strength. worse: You could be Tiger Woods!

54 JAN. 2010 WWW.ODWYERPR.COM When it comes to which brands to buy, her family follows her lead. So do the 10,000 moms who follow her blog.

We can get you there.

be there.

www.fleishman.com OPINION Financial Management Gauging Obama’s new tax law have had average annual gross receipts of no more than $15 million for the three-year By Richard Goldstein pass this test. period that ended with the loss year. The new long-time homeowner credit is The new WHBAA now gives a similar only available for a purchase that closes expanded NOL carryback privilege to virtually all businesses, large and small. n Nov. 6, President Obama signed after November 6 and by no later than April Specifically, the new expanded carryback socialactivation the Worker, Homeownership and 30. Both the familiar first-time homebuyer deal is allowed for an NOL that is generat- OBusiness Assistance Act of 2009 credit and the new long-time homeowner ed in a tax year that ends after 2007 and into law. The main reason for the legislation credit are phased out as your income begins before 2010. An NOL generated in was to extend federal unemployment bene- increases. However, the WHBAA signifi- one of these years can be carried back for fits. However, the WHBAA also includes cantly raises the phase-out ranges for pur- three, four, or five years. important tax changes that affect individu- chases after November 6. The new phase-out range for unmarried Small businesses can use the expanded als and businesses. This column summa- NOL carryback privilege for two years. rizes what we think individuals and married persons who file Say an eligible small business taxpayer are the key tax separately is between modified adjusted took advantage of the prior-law expanded changes. gross income (MAGI) of $125,000 and Credit extended $145,000 (versus $75,000–$95,000 before NOL carryback privilege (allowed by the the new law). The new phase-out range for ARRA) for its calendar-year 2008 NOL. If The familiar first- married joint filers is between MAGI of the business also has an NOL for calendar- time homebuyer $225,000 and $245,000 (versus year 2009, it can take advantage of the new credit was previously $150,000–$170,000 before the new law). expanded carryback privilege allowed by scheduled to expire Credits claimed on prior returns the new law for its 2009 NOL. In other on November 30. The As under prior law, you can claim the words, the taxpayer can benefit twice from Richard Goldstein WHBAA extends the socialstorytelling is a partner at credit (either the familiar first-time home- the expanded NOL carryback privilege: deadline for another buyer credit or the new long-time home- once with the prior-law deal for its 2008 Buchbinder Tunick & five months, to cover Company LLP, New owner credit) for a 2009 purchase on your NOL and again with the new deal for its York, Certified Public qualified purchases of 2008 Form 1040 (although that would usu- 2009 NOL. Accountants. U.S. principal resi- ally require filing an amended return at this Limitation on NOL carried back to fifth dences that close by point). You can also claim the credit for a preceding year April 30. However, if 2010 purchase on your 2009 Form 1040. If your business makes a new election your new home is under contract on April Homes costing over $800,000 are now under the WHBAA to carry back an NOL 30, the deadline to close the deal is extend- ineligible. For purchases after November 6, to the fifth preceding tax year, the amount ed to June 30. no credit is allowed for a home that costs carried back to that year is limited to 50% The extended credit is still available to over $800,000. of the taxable income for that year. so-called first-time homebuyers, which No more credits for youngsters or FUTA tax surcharge extended means someone who has not owned a U.S. dependents Through the end of 2009, the Federal principal residence during the three-year For purchases after November 6, the Unemployment Tax Act imposes a maxi- period ending on the purchase date for the homebuyer must be at least 18 years old on mum FUTA tax rate of 6.2% on the first home that will serve as your new principal the purchase date to qualify for a credit. $7,000 of an employee’s annual wages. socialnetworking residence. If you’re married, both you and Also, a buyer who can be claimed as a The 6.2% rate actually has two parts: a per- your spouse must pass the three-year test. dependent on someone else’s Form 1040 for manent 6% rate plus a temporary surtax of Also, the extended credit for a first-time the year of purchase cannot claim the credit. .2%. The WHBAA extends the .2% surtax homebuyer still equals the lesser of: (1) New anti-fraud protections for another 18 months, through 6/30/11. $8,000 ($4,000 if you use married filing Under the new law, homebuyers must Higher failure-to-file penalties for part- separate status), or (2) 10% of the new prin- support credits claimed on 2009 and 2010 nerships and S corps cipal residence purchase price. “Long-time” homeowners can now returns by attaching properly executed real The WHBAA hikes the penalty for fail- qualify for smaller credits. estate settlement sheets to their returns. ing to file a partnership return on Form Also, the IRS can now automatically deny 1065, or failing to provide required infor- The WHBAA effectively creates a new credits that appear to be claimed in error. mation on Form 1065, from the current $89 but less-lucrative credit for so-called long- Carryback privilege extended per partner per month to $195 per partner time residents who bought replacement The American Recovery and per month. The penalty can be assessed for U.S. principal residences after November 6. Reinvestment Act of 2009 that passed ear- up to 12 months. The higher penalty The new long-time homeowner credit lier this year allowed an eligible small busi- applies to Forms 1065 required for tax equals the lesser of: (1) 10% of the ness taxpayer to carry back a net operating years beginning after 12/31/2009. replacement principal residence purchase tax loss (NOL) for either three, four, or five The WHBAA also hikes the penalty for rfrelate@ruderﬁ nn.com price, or (2) $6,500 ($3,250 if you use mar- years. This is a beneficial exception to the failing to file an S corporation return on ried filing separate status). To qualify, you two-year carryback rule that usually Form 1120S, or failing to provide required must have owned and used the same home applies. However, the expanded NOL car- information on Form 1120S, from the cur- as your principal residence for at least five ryback privilege was only allowed to an rent $89 per shareholder per month to $195 consecutive years during the eight-year eligible small business (ESB) for a calen- per shareholder per month. The penalty can period ending on the purchase date for the dar year 2008 NOL or for an NOL generat- be assessed for up to 12 months. The high- replacement principal residence. If you’re ed in a fiscal tax year that began or ended er penalty applies to Forms 1120S required married, both you and your spouse must in 2008. To be an ESB, the business must for tax years beginning after 12/31/2009. The Americas • Europe • Asia Pacific • Middle East www.ruderfinn.com

56 JAN. 2010 WWW.ODWYERPR.COM socialactivation

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The Americas • Europe • Asia Pacific • Middle East www.ruderfinn.com OPINION Guest Column Celebrating 'Climategate' provides smokescreen for far-right new opinion piece she’s circulating, Palin other National Academies of Science, By Kevin Foley baselessly declares, “…the radical envi- said in 2005, “The scientific understand- 37 Years ronmental movement appears to be at a ing of climate change is now sufficiently tipping point.” clear to justify nations taking prompt lobal warming deniers were hand- It doesn’t seem to matter to Palin or the action.” ed a plum when hackers recently rest of this bunch that CRU is but one of Scientific certitude doesn’t matter to Gpurloined hundreds of e-mails thousands of institutions around the Palin or the other global warming deniers WeWe AreAre YourYour #1#1 suggesting that researchers at the world engaged in climate research, virtu- who are, in reality, foot soldiers in a much University of East Anglia Climatic ally all of which have arrived at the same bigger public relations campaign being Research Unit in England may have unassailable conclusion: Global warming waged by the worst greenhouse gas pro- TravelTravel ResourceResource -- TryTry UsUs manipulated their data. is real. ducers — utilities, coal, petroleum and so Climate “expert” Palin and the other pundits’ intellectual on. 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Financial press, PR are too cozy financial press and the financial institutions that have misbehaved and brought By Jack O’Dwyer the U.S. to its financial knees? That needs in 1979, only three NYT reporters are cur- to be examined. rently members. Forbes had 10 members The economy and Wall Street, which in 1979 and five currently. Ninety of the sometimes seem to go in different direc- he New York Financial Writers’ current members are “freelancers” when tions, are the big story these days and Association’s “Financial Follies,” there was no such category in 1979. probably for years to come. “PR” directors handle advertising Ta night of fun for financial At least a couple of hundred writers reporters, the biggies they cover, and PR were guests of financial firms, blue chip The heads of corporate communica- pros, is an annual tradition stretching back companies and PR firms Nov. 20. Tickets tions depts. (PR was mostly dropped to 1938 and has always seemed harmless were $300 each if purchased 10 at a time decades ago) take pride in handling all enough. or $350 for individual tickets. forms of communications including However, in The financial PR firm of Rooney & corporate advertising. At big and small the light of the cur- Assocs. hosted 38 journalists at its five institutions and companies, the PR rent financial mess tables. Morgen-Walke held the record for dept. is often the “Dept. of No.” It’s of the U.S. and the most number of tables at a “Follies,” pur- almost as if you’re trying to borrow degree of responsi- chasing 13 in 1999. money from them if you seek informa- bility that the finan- If the economy were booming and crit- tion. They want an extensive explana- cial press bears for it, icism of Wall Street was small or non- tion of who you are, what you will do a second look is existent, we would not be writing this edi- with the information, and how that will needed at this activi- torial. benefit the company. Quite often, a ty. But the U.S. is in what may be its sec- “clerk” acting as a shield rather than a Jack O’Dwyer It’s mainly a night ond worst economic funk ever. PR person will answer the phone. for networking since Unemployment is 10%, the recovering They may be the ad decision makers the show has lost some of its edge over the housing market looks like it hit a snag, the when a publication plans a special issue years. The status of the “writers” on the national debt is at least $11 trillion and the on corporate social responsibility, the stage (and PR pros) is not what it was value of the dollar is sinking. The finan- environment, or diversity. What some years ago when leading writers and cial press should not be in any sort of reporter wants to bust the chops of editors from the New York Times and other activity that looks like its objectivity is executives with that power? Politics media were active in the Association. compromised. becomes important and perhaps deci- While 15 NYT reporters were members What is the relationship between the sive. PR (or the lack of it) has an enormous influence on news flow and we think it’s imperative that all J-schools as well as the SPJ and CJF take notice of it instead of playing politics. Simplify your search The “secret PR firm” What especially caught our attention for public relations and communications this year in the seating list for the executives and consulting services. “Follies” was the five tables hosted by Rooney & Associates. Cantor Executive Search Solutions can help you with: Guests included 38 journalists from 22 different financial publications or I Executive Recruiting broadcast outlets. If any of them paid for I Temporary Staffing their own $300 tickets we would be glad I Consulting Services to report it. What further shocked us was that we I Human Resources Outsourcing had no information whatever on this firm in our Directory of PR Firms that Contact Marie Raperto to find out more. lists 1,850 firms. Buyers expect that we will have at least some information on any sizable firm. We provide as much information as we can obtain for PR firms that don’t Executive Search Solutions want to be in the directory. Although we’re supposed to be in an 250 West 57th St., Suite 1632 age of transparency, we have found that New York, NY 10107-1609 some financial PR firms are tight-lipped. V: (212) 333-3000 F: (212) 245-1012 Lack of sunshine is at the root of the [email protected] country’s financial problems and PR www.cantorconcern.com firms should be the last ones practicing that.

60 JAN. 2010 WWW.ODWYERPR.COM DIRECT MAIL LEADERS FOR OVER 20 YEARS

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520 8th Avenue, 14th Floor New York, New York 10018 d͗ϮϭϮ͘Ϯϳϵ͘ϰϱϲϳͻ&͗ϮϭϮ͘Ϯϳϵ͘ϰϱϵϭͻǁǁǁ͘ůŽŐͲŽŶ͘ŽƌŐ WASHINGTON REPORT Blackwater re-hires D.C. crisis manager

ackwater Worldwide has re-engaged Corallo Comstock, the Washington, D.C., public affairs Band crisis firm led by two former Justice Dept. PA staffers. Mark Corallo, the seasoned crisis manager and partner in the firm, told O’Dwyer’s that he recently began representing the private security contract again. Corallo in 2007 provided media training to Blackwater executives before they testified in Congress in April of that year over alleged wasteful spending on contractors in Mark Corallo Iraq. Later that year, he went to work to For more news on PR and public affairs in the nation's capital, generate buzz for Fred Thompson’s presi- log on to: www.odwyerpr.com/members/washington_report dential bid. Blackwater, which changed its name to Xe Services earlier this year, is gaining new scrutiny as the New York Times reported Dec. in clandestine raids with CIA or Special Operations personnel. He 11 that company security contractors participated in secret raids also denied company contractors took part in so-called rendition against insurgents in Iraq and Afghanistan by the Central flights. Intelligence Agency. Barbara Comstock, like Corallo a Justice spokesperson under Corallo, who repped Karl Rove during the Valerie Plame leak Attorney General John Ashcroft, is also a partner at Corallo scandal, says Blackwater was never under contract to participate Comstock. Clinton alum tapped for DOD PA post scandal, which Wilson once described as “a crisis and scandal not oug Wilson, a Clinton administration public affairs official, of our making and unbeknownst to us until it was trumpeted across has been nominated to serve as Assistant Secretary of the press and around the world.” DDefense for Public Affairs at the Defense Department. Earlier in the Clinton administration, he was director of congres- The White House announced President Barack Obama’s inten- sional and intergovernmental affairs for the U.S. Information tion to nominate Wilson on Dec. 2. He has been executive VP of Agency and previously worked as foreign policy advisor to Sen. the Howard Gilman Foundation working on its U.S.-Muslim Gary Hart (D-Colo.). He started out as a Foreign Service Officer. Engagement Initiative. Wilson founded The Leaders Project with Cohen, an organiza- He also worked for Burson-Marsteller in Washington, D.C., tion which brings young leaders from around the world together including its Penn Schoen and Berland unit, and was a strategic for discussions. communications VP for The Cohen Group, former defense He faces Senate confirmation. Secretary Bill Cohen’s consulting firm. Wilson was Deputy Assistant Secretary for PA during President Washington Briefs Bill Clinton’s second term and left for a brief stint as National Political Director for the Democratic Leadership Council. That MITA PROMOTES MALAYSIA TIES The MITA Group has a $360K contract from Ranhill, term included the unfolding of the Monica-Lewinsky-Linda Tripp Malaysia’s leading engineering and construction company, covering commercial opportunities in the U.S. and improved rela- Venable’s Hong Kong praises tions between the two countries. The Washington-based firm is to “create greater awareness enable has a $240K, one-year contract to promote Hong of the Malaysian commercial sectors to the corporate and Kong as a China’s "pre-eminent international business city" investor community in the U.S.” and highlight the social and Vand a strong supporter of free trade. political stability of Muslim-majority Malaysia, according to its The firm is to ensure that any Congressional action on China contract. trade relations in areas such as food safety, environment protection, Sixty percent of Malaysia’s 28M people are followers of human/labor rights, cap & trade, intellectual property and anti- Islam. Ranhill has projects in China, Thailand, Saudi Arabia, dumping will not negatively affect Hong Kong’s commercial rela- Libya and Sudan. tionship with the U.S. Malaysia and the Office of the U.S. Trade Representative Venable coordinates its activities with the Hong Kong Economic kicked off negotiations on a free trade agreement in 2006. MITA and Trade Office in Washington. Former U.S. Senator Birch Bayh is to work with the USTR to “gather anticipatory information” (D-Ind.) leads the Hong Kong account with Raymond Shepherd, and remove technical impediments that block a trade deal. former chief counsel at the Senate Permanent Subcommittee on MITA’s one-year contract caps expenses at $100K for the year. Investigations.

62 JAN. 2010 WWW.ODWYERPR.COM International PR News Qorvis buffs Sri Lanka’s gloablly tarnished image

orvis Communications has picked up a $45K-a-month contract for PR, media, social media, government rela- Qtions and online reputation management duties from Bell Pottinger San Frontieres for its client Sri Lanka. The island nation off the south coast of India in May wrapped up a 25-year war against the Tamil Tiger separatist group. The U.S. has criticized the Government of Sri Lanka for disappearances, civilian casualties and the treatment of refugees connected with that bloodshed. Robert Blake, U.S. assistant secretary for south and central Asian affairs, recently completed a fact-finding mission to Sri Lanka. That follows a Senate Foreign Relations Committee report that encourages the Obama Administration to recali- brate its political and economic ties with Sri Lanka. The island nation of Sri Lanka has been globally criticized for Qorvis’ game plan includes story placement, blogger out- their treatment of native ethnic group the Tamils. According to reach, ally development, think tank outreach and polling. a study by 'Human Rights Watch,’ Sri Lanka's government is The effort calls for “grassroots management” to “build a listed as one of the "world's worst perpetrators of enforced base of support outside Washington to support inside disappearances.” Washington,” according to its agreement. Qorvis offers more goodies beyond the $45K monthly retainer. It will do media and Congressional training at $5,000 a pop per spokesperson. Fees for research and polling are priced per project. FARA News NEW FOREIGN AGENTS REGISTRATION ACT FILINGS Below is a list of select companies that have registered with the U.S. Department of Justice, FARA Registration Unit, Washington, D.C., in order to comply with the Foreign Agents Registration Act of 1938, regarding their consulting and communications work on behalf of foreign principals, including governments, political parties, organizations, and individuals.

Ruder Finn, Inc., New York, N.Y., registered November 5, 2009 for Swiss Private Bankers Association, Geneva, Switzerland, regarding providing public relations services.

The Spectrum Group Members, LLC (formerly The Spectrum Group), registered December 4, 2009 for Pacific Consultants Co., Ltd., Tokyo, Japan, regarding providing information concerning U.S. policies with respect to past dual use of Yokota Air Base.

Venable LLP, Washington, D.C., registered December 1, 2009 for Hong Kong Trade Development Council, Wanchai, Hong Kong, regarding providing advice and counsel and representing the interest of the principal with regard to bilateral issues in the economic relationship between Hong Kong and the U.S. NEW LOBBYING DISCLOSURE ACT FILINGS Below is a list of select companies that have registered with the Secretary of the Senate, Office of Public Records, and the Clerk of the House of Representatives, Legislative Resource Center, Washington, D.C., in order to comply with the Lobbying Disclosure Act of 1995. For a complete list of filings, visit http://sopr.senate.gov.

Baker Donelson Bearman Caldwell & Berkowitz, Washington, D.C., registered December 15, 2009 for The Pew Charitable Trusts, Washington, D.C., regarding promoting global conservation legislation.

Barbour Griffith & Rogers, LLC, d/b/a BGR Government Affairs, Washington, D.C., registered December 15, 2009 for National Restaurant Association, Washington, D.C., regarding providing strategic counsel on issues related to healthcare reform.

Emmer Consulting, P.C., Bethesda, Md., registered December 17, 2009 for Sports Fans Coalition, Inc., Washington, D.C., regarding promoting cost-effective public access to professional and major collegiate sports events and programming.

Podesta Group, Inc., Washington, D.C., registered December 17, 2009 Carbonfund.org, Silver Spring, Md., regarding ensuring private sector expertise is part of climate change policy discussions and solutions.

The Smith-Free Group, Washington, D.C., registered December 8, 2009 for General Electric Co., Washington, D.C., regarding matters involving GE Capital and financial regulatory modernization. MEDIA WORKSHOP Experts discuss electronic press kit protocol While the cost of EPKs have dropped substantially in recent years, a lack of industry finesse has been killing their effectiveness for twice as long. By George S. McQuade III

One piece from her first movie ‘Cujo’ The right length, the right people he electronic press kit (EPK), a (the 1983 thriller movie that forever The panelists agreed that for the web electronic variation of traditional frightened dog owners) cost Warner it should be around 1-3 minutes, other- Tpress kits used by writers and Bros. $25,000. Now, snail mail with wise 1-5 minute pieces that highlight a reporters, has become more affordable. postage cards and video tapes have been very specific part of the film, whether Users, however, need to abide by the replaced with online marketing and it’s talking to the director, a very big technology’s strictly-defined rules of servers. stunt of the day, or an action scene in engagement, according to an expert “If I’m working with someone who’s the film. panel at a December Entertainment got a literary property and they’re trying “You know there are social networks Publicists Professional Society (EPPS) to promote the author and the book that have groups that deal more with media workshop sponsored by the we’re working in concert with notifica- various aspects of it,” said Dovlin. “I International Cinematographers (ICG) tion and distribution teams to promote just did a mixed martial arts film, and Union Local 600 in Hollywood. both,” said Rod Dovlin, The Cannery. most of my marketing and outreach.” Digital age makes EPKs affordable “You are working with whoever’s hiring “Just getting that word of mouth According to the December panel, on- you to do the EPK and studio publishing spread is what you really want out of demand usage and online cost sharing house, and building the budget is really social networking,” said Mark Herzog, have been primarily responsible for where the ground work comes in.” President and CEO of Product bringing EPK’s recent prices Entertainment, Inc. down. The verdict is still “The cost really depends out of format changes upon the distributor and behind the scenes, too. what their resources are as “I’m more concerned they can run from a couple about getting the best of thousand dollars to $150 footage I can for an thousand,” said David EPK,” said Brian Naylor, President, The DVD Dzyak, EPK Group, LA. “The notifica- Cameraman and tion of movie distribution author of “What I comes partly from studios, Really Want To Do On EPK vendors and the publi- Set In Hollywood,” a cists themselves. It is more guide to every real job profitable to have everything in the film industry. in one group getting a better “I’m still using HD bang for your buck,” he said. cameras and mixing “There’s more outlets out and managing media there and if you are hiring on the set, which isn’t the right people, where an the best method, but author and book tour, they The Dec. 10 EPPS panel in Hollywood (L to R): Reba Merrill, Founder of Reba the bigger challenge is are shooting the stuff that Merrill Associates, Inc.; Rod Dovlin, Producer at the Cannery Agency; Mark managing the media Herzog, President and CEO of Product Entertainment; Craig Byrd, Producer of people are going want to see Mobscene Creative + Productions. afterwards,” he said. and outlets are going to “Media management play.” Photo by George S. McQuade III on the set can be a real An EPK takes the form of problem, because a CD or DVD, an e-mail, or sometimes the cameras a flash-drive. In the ’80s and ’90s it was Different strokes for different folks used are better quality than the movie expensive and satellite feeds didn’t “Obviously everyone still loves to see cameras,” said Producer Craig Byrd, work too well. Today, instead of sending their properties end up on big syndicate Mobscene Creative + Productions. a hard copy of the video, many are TV shows like Extra, Access and “The idea for us is to shoot the best uploaded to a server. Entertainment Tonight,” said Naylor. possible quality that we can. “If the According to Reba Merrill, an Emmy “But for certain people I’ve worked with, EPK was shot on standard definition, award-winning producer and Cable like one of the world’s largest video game because the client wanted to save ACE nominee who specializes in EPKs, manufacturer, and they put out a skate- money, it can come back to bite you if said distribution and formats have boarding video, they’re not as concerned you have to distribute the EPK in high changed more than anything, thanks in about getting their skateboarding video def. That’s why as an agency we try to large part to the digital tools now avail- on ET as they are with getting it on ESPN sit down and look at every possible able at practically anyone’s disposal. or getting X Games opposite of ESPN.” outlet.”

64 JAN. 2010 WWW.ODWYERPR.COM 2010 PR Buyer’s Guide

AnnualReports/Design/Branding...... 66 MediaLists...... 88 Associations/Clubs/Societies ...... 66 Media Monitoring ...... 88 Awards/Programs ...... 68 Media(Speech)Training...... 89 Books ...... 70 Media Tours/Roadshows ...... 90 Broadcast Monitoring ...... 75 Newsletters ...... 90 Camera-Ready Releases/Art ...... 76 Newswires/Press Services ...... 91 Celebrities ...... 76 Online Information/Databases ...... 91 Clipping Services ...... 77 Photo Distribution ...... 91 Conventions/Conference Planners ...... 77 Photographers...... 91 Copywriters ...... 77 Press Release Distribution ...... 92 CorporateImageConsultants...... 77 Printing ...... 93 CPA/Consulting Services ...... 77 Promotions ...... 93 CrisisManagement...... 77 Public Relations Networks ...... 93 Directories ...... 78 Public ServiceAnnouncements ...... 94 DirectoryPublishers...... 79 Radio ...... 94 EditorialDistribution...... 80 Research (Marketing Research) ...... 96 Editorial Services ...... 80 Satellite Media Tours ...... 98 Education...... 80 Search Engine Optimization (SEO) ...... 100 Electronic Newsfeeds/Satellite Services ...... 81 Social Media ...... 100 EmploymentServices...... 82 Executive Search ...... 82 SoftwareProducts...... 101 Fax Services ...... 83 SpeakersService(Talent)...... 101 Fulfillment ...... 84 Special Events ...... 102 GraphicServices...... 84 Speechwriting ...... 103 Information Distribution ...... 84 TVProduction...... 103 Interactive/MultimediaServices...... 84 TranslationServices...... 104 Internet Services...... 86 Video ...... 104 Mailing Services ...... 86 Webcasting ...... 107 ManagementConsultants...... 87 Website Development ...... 108 Measurement and Evaluation ...... 87 Alphabetical Index ...... 109 2010 PR BUYER’S GUIDE ANNUAL REPORTS/BRANDING ANNUAL REPORTS/ Point Five Design, 118 E. 25th St., 10th Arthur W. Page Society, 317 Madison Ave., flr., New York, NY 10010. 212/414-4309. #2320, New York, NY 10017. 212/400-7959. DESIGN/BRANDING [email protected]; www.point5.com. www.awpagesociety.com. Tom Nicholson, Alissa Levin. Exec. Dir. Bernhardt Fudyma Design Group, 408 W. 14th St., New York, NY 10014. Taylor & Ives, 48 W. 37th St., 7th flr., ASAE & The Center ForAssn. Leadership, 212/889-9337. www.bfdg.com. Craig New York, NY 10018. 212/921-9300; 1575 I St., N.W., #1100, Washington, DC Bernhardt, Pres. fax: 212/921-9509. Murray Balley, Pres. 20005. 202/626-2723. www.asaecenter.org. John H. Graham, Pres. & CEO; Jakub The Brand Union, 114 Fifth Ave., 11th Konysz, Mgr., PR flr., New York, NY 10011. 212/755-4200. ASSOCIATIONS/ www.thebrandunion.com. Rob Scalea, CLUBS/SOCIETIES Association for Conflict Resolution, 5151 CEO. Wisconsin Ave., N.W., #500, Washington, DC Advertising Club of New York, 235 Park 20016. 202/464-9700; fax: 202/464-9720. Eisenberg & Assocs., 3311 Oak Lawn Ave. South, 6th flr., New York, NY 10003. www.acrnet.org. Doug Kleine, Exec. Dir. Ave., #300, Dallas, TX 75219. 214/528- 212/533-8080. www.theadvertisingclub.org. 5990. www.eisenberginc.com. Arthur Gina Grillo, Exec. Dir. Assn. for Education in Journalism and Eisenberg, Pres. Mass Comms., 234 Outlet Pointe Blvd., Ste. Advertising Specialty Institute, 4800 Street Galperin Design, Inc., A, Columbia, SC 29210. 803/798-0271; fax: 105 W. 73rd St., Rd., Trevose, PA 19053. Timothy M. 803/772-3509. www.aejmc.org. Jennifer #10A, New York, NY 10023. 212/873- Andrews, Pres. & CEO. 800/546-1350, McGill, Exec. Dir. 1121. [email protected]; 215/953-4000. www.asicentral.com. www.galperindesign.com. Peter Galperin, Assn. of Strategic Alliance Professionals, Pres. Advertising Women of New York, 25 W. 250 First Ave., #300, Needham, MA 02494. 45th St., #403, New York, NY 10036. 781/972-1340 (membership svcs.) INC Design, 35 West 35th St., New York, 212/221-7969; fax: 212/221-8296. [email protected]. NY 10001. 212/599-2222. WilliamF@inc www.awny.org. Liz Shroeder, Exec. Dir. www.strategic-alliances.org. Art Canter, design.com; www.incdesign.com. Bill Pres. & Exec. Dir. Ferguson, Mng. Partner. American Assn. of Advertising Agencies (4As), Assn. for Women in Communications, Johnson Strategic Comms. Inc., P.O. Box 405 Lexington Ave., 18th flr., New 3337 Duke St., Alexandria, VA 22314. 27227, Overland Park, KS 66225-7227. York, NY 10174-1801. 212/682-2500; 703/370-7436. www.womcom.org. Pamela 913/649-8885; fax: 913/649-5581. fax: 212/682-8391. www.aaaa.org. Nancy Valenzuela, Exec. Dir. www.johnsonstrategic.com. Richard Hill, Pres. & CEO. Johnson, Pres. American Assn. of Political Consultants, Automotive PR Council, 1301 W. Long Lake, #225, Troy, MI 48098. 248/952-6401. John Kneapler Design, 151 W. 19th St., 600 Pennsylvania Ave., S.E., #330, www.autopr.org. Glenn Stevens, Exec. Dir. #11C, New York, NY 10011. 212/463- Washington, DC 20003. 202/544-9815; fax: 202/544-9816. www.theaapc.com. 9774. www.johnkneaplerdesign.com. John Black PR Society of New York, Angela McMillen, Exec. Dir. 212/614- Kneapler. 4599. [email protected]; www.bprsny.org. American Independent Writers, 1001 Black PR Society of Washington, D.C., Conn. Ave., NW, #701, Washington, DC 20036. 202/775-5150. www.aiwriters.org. 7215 16th St., NW, Washington, DC 20017. 202/291-1640. Dr. Linda Boyd. Lippincott, 499 Park Ave., New York, NY Donald O. Graul Jr., Exec. Dir. 10022. 212/521-0000. www.lippincott.com; British American Business Inc., American League of Lobbyists, P.O. Box 52 [email protected]. Rick Wise, CEO. Vanderbilt Ave., 20th flr., New York, NY 30005, Alexandria, VA 22310. 703/960- 10017. 212/661-4060; fax: 212/661-4074. Founded in 1943 as Lippincott & 3011; fax: 703/960-4070. www.alldc.org. www.babinc.org. Richard Fursland, CEO; Margulies, we pioneered the disci- Patti Jo Baber, Exec. Dir. pline of corporate identity. From our Colleen Maloney, Sr. Mgr., Membership & roots in packaging and industrial American Marketing Assn., The, 311 South Comms. design, Lippincott evolved to inte- Wacker Dr., #5800, Chicago, IL 60606. Business Marketing Assn., 1833 Centre grate award-winning graphic and 312/542-9000. www.marketingpower.com. Point Circle, #123, Naperville, IL 60563. retail design with leading brand strat- Dennis Dunlap, CEO. 630/544-5054, www.marketing.org. Patrick egy and analysis. Our capabilities Farrey, Exec. Dir. include brand-driven growth and American Women in Radio & Television, Inc., innovation, brand positioning and 1760 Old Meadow Rd., #500, McLean, Chief Marketing Officer Council, c/o portfolio strategy, visual systems and VA 22102. 703/506-3290; fax: 703/506- Donovan Neale-May, 4151 Middlefield Rd., interactive design, brand environ- 3266. www.awrtnyc.org. Sylvia Strobel, Palo Alto, CA 94303. 650/328-5555. ments, brand analytics and valuation, Interim Pres. www.cmocouncil.org. Liz Miller, VP, and brand activation and manage- Programs & Operations. ment. At Lippincott, we view brand as American Women in Radio & Television/ possibility--a powerful asset for New York Chapter, 152 Madison Ave., Council of Comms. Mgmt., 65 Enterprise, creating desire, shaping experience #801, New York, NY 10016. 212/481-3038. Aliso Viejo, CA 92656. 866/463-6226; and shifting demand. www.awrtnyc.org. Rosemarie Sharp, Exec. fax: 949/715-6931. www.ccmconnection.com. Dir. Fred Droz, Exec. Dir.

66 JAN. 2010 WWW.ODWYERPR.COM 2010 PR BUYER’S GUIDE ASSOCIATIONS Healthcare Businesswomen’s Assn., 373 LACP - League of American Comms. Route 46 West, Bldg. E, #215, Fairfield, NJ Professionals, 11622 El Camino Real, #100, 07004. 973/575-0606; fax: 973/575-1445. San Diego, CA 92130. 800/709-LACP. Council of PR Firms, 317 Madison Ave., www.hbanet.org. Carol Davis-Grossman, www.lacp.com. Tyson Heyn, Founder. #2320, New York, NY 10017. 877/773-4767. Exec. Dir. Kathy Cripps, President. National Assn. of Broadcasters, 1771 N U.S. trade association with 100+ Hispanic PR Assn., PO Box 86760, Los St., N.W., Washington, DC 20036. member agencies. Mission: build the Angeles, CA 90086. 818/232-1105. 202/429-5300. www.nab.org. Dennis market and firms’ value as strategic www.hpra-usa.org. Ivette Zurita, Pres. Wharton, Exec. VP. business partners. See “Find-A-Firm” National Assn. of Business Political at www.prfirms.org. Also see RFP Hospitality Sales & Mktg. Assn. Int’l., Action Committees, Builder (http://rfp.prfirms.org). 1760 Old Meadow Rd., #500, McLean, VA 101 Constitution 22102. 703/506-3280; fax: 703/506-3266. Ave., N.W., #L-110, Washington, DC CPR, The International Institute For www.hsmai.org. Fran Brasseux, Exec. 20001. 202/341-3780. www.nabpac.org. Dir.; Jason Smith, VP, Comms. Geoff Ziebart, Exec. Dir. Conflict Prevention and Resolution, 575 Lexington Ave., 21st fl., New York, NY Institute for PR, Univ. of Florida, P.O. National Assn. of Government 10022. 212/949-6490; fax: 212/949-8859. Box 118400, 2096 Weimer Hall, Communicators, 201 Park Washington www.cpradr.org. Kathleen Bryan, Gainesville, FL 32611-8400. 352/392- Court, Falls Church, VA 22046. 703/538- Pres./CEO. 0280. www.instituteforpr.org. Robert 1787. www.nagc.com. Elizabeth Grupp, Pres. & CEO. Armstrong, Exec. Dir. Direct Marketing Assn., 1120 Ave. of the Americas, New York, NY 10036. 212/768- Insurers Public Relations Council, c/o National Assn. of Personnel Services, 131 7277. www.the-dma.org. John A. Greco, American Family Insurance Co., 6000 Prominence Ct., #130, Dawsonville, GA Jr., Pres. & CEO. American Pkwy., Madison, WI 53783. 30534. Tel: 706/531-0060. 608/249-2111. Rick Fetherston, VP, PR. www.recruitinglife.com. Conrad Taylor, Pres. Direct Marketing Club of New York, 54 International Association of Business National Black PR Society, 9107 Wilshire Adams St., Garden City, NY 11530. Communicators, 516/746-6700; fax: 516/294-8141. 601 Montgomery St., Blvd., #450, Beverly Hills, CA 90210. www.dmcny.org. Stuart Boysen, Exec. Dir. #1900, San Francisco, CA 94111. 415/544- 888/976-0005. www.nbprs.org. Wynona 4700; fax: 415/544-4747. www.iabc.com. Redmond, Pres. Julie Freeman, Pres; Joseph Ugalde, VP, Editorial Freelancers Assn., 71 West 23rd Mktg. & Comms. National Foundation for Women St., 4th flr., New York, NY 10010. Legislators, 910 16th St., N.W., #100, International Assn. of Business 212/929-5400; fax: 212/929-5439. Washington, DC 20006. 202/293-3040; Communicators, Washington, D.C. www.the-efa.org. J.P. Partland, Margaret fax: 202/293-5430. www.womenlegisla Chapter, Moser, Co-Execs. 10378 Democracy Lane, Ste. A, tors.org. Robin Read, Pres. & CEO. Fairfax, VA 22030. 703/267-2322; fax: Electronic Retailing Assn., 2000 N. 14th 703/691-0866. www.iabcdc.org. Sherri National Hispanic Media Coalition, 55 St., #300, Arlington, VA 22201. 800/987- Core, Dir. of Administration. S. Grand Ave., Pasadena, CA 91105. 626/792-6462. [email protected]. Alex 6462; 703/841-1751. www.retailing.org. International Assn. of Online Nogales, Pres. & CEO Julie Coons, Pres. & CEO. Communicators, Rowan University, 37 Bozorth Hall, 201 Mullica Hill Rd., National Investor Relations Institute, Entertainment Publicists Professional Glassboro, NJ 08028. iaoc.news@gmail 8020 Towers Crescent Dr., #250, Vienna, Society, P.O. Box 5841, Beverly Hills, .com; www.onlinecommunicators.org. VA 22182. 703/506-3570; fax: 703/506- CA 90209. 888/399-EPPS (3777); 3571. www.niri.org. Jeffrey D. Morgan, fax: 310/452-9005. www.eppsonline.org. International Assn. of Speakers Pres. & CEO. Marilyn Finegold, Admin. Dir. Bureaus, 9100 Purdue Rd., #200, Indianapolis, IN 46268. 317/328-7790; National School PR Assn., 15948 Fair Media Council, c/o Briarcliffe College, fax: 317/387-3387. www.igab.org. Steve Derwood Rd., Rockville, MD 20855. 1055 Stewart Ave., Bethpage, NY 11714. Ingram, Exec. VP 301/519-0496; fax: 301/519-0494. 516/224-1860. www.fairmediacouncil.org. www.nspra.org. Rich Bagin, Exec. Dir. International PR Assn., IPRA, Jaci Clement, Exec. Dir. 12 Dunley Hill Court, Ranmore Common, Dorking, National Writers Assn., 10940 S. Parker Surrey, RH5 6SX, U.K. 44 1483 280 130. Rd., #508, Parker, CO 80134. 303/841- Florida PR Assn., 40 Sarasota Ctr. Blvd., www.ipra.org. 0246. www.nationalwriters.com. Sandy #107, Sarasota, FL 34240. 941/365-2135. Whelchel, Exec. Dir. www.fpra.org. Cheray Keyes-Shima, Int’l Women’s Media Foundation, 1625 Christopher Carroll, Co-Exec. Directors. K St., NW, #1275, Washington, DC 20006. New York Financial Writers Assn., P.O. 202/496-1992; fax: 202/496-1977. info@ Box 338, Ridgewood, NJ 07451. 201/612- Healthcare Public Relations and iwmf.org. Liza Gross, Interim Exec. Dir. 0100. www.nyfwa.org. Marketing Society/Greater New York, 555 W. 57th St., #1500, New York, NY Issue Management Council, 207 Loudoun New York Market Radio Broadcasters 10019. 212/506-5525. www.hprms.org. St. S.E., Leesburg, VA 20175. 703/777- Assn., 261 Madison Ave., 23rd flr., New Adriana Ramos, HPRMS Administrator. 8450. www.issuemanagement.org. Teresa York, NY 10016. 212/808-4330. Deborah Yancey Crane, Pres. Beagan, Exec. Dir.

JAN. 2010 WWW.ODWYERPR.COM 67 2010 PR BUYER’S GUIDE ASSOCIATIONS New York Women in Communications, PRSA-New York Chapter, 41 Madison Specialized Information Publishers 355 Lexington Ave., 15th flr., New York, Ave., 5th flr., New York, NY 10010. Assn., Formerly Newsletter & Electronic NY 10017-6603. 212/297-2133; fax: 212/228-7228; fax: 973/575-1445. Publishers Assn., 8229 Boone Blvd., #260, 212/370-9047. www.nywici.org; info@ www.prsany.org. [email protected]. 2010 Vienna, VA 22182. 703/992-9339; nywici.org. Maria Ungaro, Exec. Dir. Pres.: Irene Z. Maslowski, APR. fax: 703/922-7512. www.sipaonline.com. Henry Greene, Exec. Dir. Online News Assn., P.O Box 65741, PRSA/National Capital Chapter, 10378 Washington, DC 20035. 646/290-7900. Democracy Lane, Ste. A, Fairfax, VA Talkshowhosts.com, 2791 S. Buffalo Dr., [email protected]; www.journal 22030. 703/691-9212. www.prsa-ncc.org. Las Vegas, NV 89117. 702/248-4884; ists.org. Jane McDonnell, Exec. Dir. Sherri Core, Dir. of Administration. fax: 702/889-1474. Carol Nashe, Pres. Overseas Press Club of America, 40 West Texas PR Assn., Publicity Club of Chicago, PO Box 823 Congress Ave., #230, 45th St., New York, NY 10036. 212/626- 18187, Chicago, IL 60618. 773/463-5560; Austin, TX 78701. 512/479-0425, ext. 17. 9220; fax: 212/626-9210. www.opcof www.tpra.com. america.org. Sonya Fry, Exec. Dir. fax: 773/463-5570. www.publicity.org. Suzanne Woolford. Washington Women in PR, Washington Partnership in Print Production, a Square, P.O. Box 65297, Washington, DC Publicity Club of New England, PO Box Network of IDEAlliance, 141 Prince St, 20035. [email protected]; www.wwpr.org. #230, Alexandria, VA 22314. 703/837- 514, Rowley, MA 01969. 978/948-2323; fax: 978/948-2709. [email protected]; 1070. www.idealliance.org. David Word of Mouth Marketing Assn., 65 www.pubclub.org. Kelly Woodsum, Exec. Steinhardt, CEO. East Wacker Pl., #500, Chicago, IL 60601. Dir. 312/853-4400. www.womma.org. Kristen Pennsylvania Assn. for Gov’t Relations, Smith, Exec. Dir. PO Box 116, Harrisburg, PA 17108. Publicity Club of New York, P.O. Box 717/540-4391; fax: 717/657-9708. 6765, FDR Station, New York, NY 10150- Women in Government Relations, 801 www.pagr.org. Christine Corrigan, Exec. 6765. 212/978-7269. www.publicityclub.org. N. Fairfax St., #211, Alexandria, VA Dir. Peter Himler, Pres. 22314. 703/299-8546; fax: 703/299-9233. www.wgr.org. Emily Bardach, Exec. Dir. Philadelphia PR Assn., PO Box 579, Radio Television Digital News Assn., 529 Moorestown, NJ 08057. 215/557-9865. 14th St., N.W., #425, Washington, DC www.ppra.net. Denise Downing, Exec. 20045. 202/659-6510; fax: 202/223-4007. Dir. www.rtnda.org. Jane Nassiri, Exec. Dir. AWARDS/PROGRAMS Professional Marketing Forum, 422 San Francisco Bay Area Publicity Club, Adrian Awards Hospitality Sales & Mktg Salisbury House, London Wall, London, Assn. Int’l, 1760 Old Meadow Rd., #500, EC2M 5QQ, U.K. 44 20 7786 9786; fax: P.O. Box 26144, San Francisco, CA 94126. McLean, VA 22102. 703/506-3280; 44 20 7786 9799. www.pmforumusa.com www.sfpublicityclub.org. fax: 703/506-3266. www.hsmai.org. Fran /newyork. Jo Summers, PM Forum Regional Dir. – N.Y. Society for Healthcare Strategy & Brasseux, Exec. VP; Jason Smith, VP, Market Development, One North Comms. Promotional Products Assn. Int’l., 3125 Franklin, #2800, Chicago, IL 60606. Advertising Woman of the Year Award, Skyway Circle North, Irving, TX 75038- 312/422-3888. www.shsmd.org. Lauren 3526. 888/426-7724; 972/258-3041; fax: Barnett, Exec. Dir. Advertising Women of New York, 25 W. 972/258-3092. www.ppa.org. Anne 45th St., #403, New York, NY 10036. Lardner, Sr. Mgr., Public Affairs. Society of American Business Editors 212/221-7969. www.awny.org. Liz Schroeder, Exec. Dir. and Writers, Inc., Missouri School of Public Affairs Council, 2033 K St., #700, Journalism, 53 Neff Annex, Columbia, MO AME - Adv. & Marketing Effectiveness Washington, DC 20006. 202/872-1790; 65211. 573/882-7862. www.sabew.org. Awards, Adv., Marketing and PR cam- fax: 202/835-8343. www.pac.org. Douglas Warren Watson, Exec. Dir. Pinkham, Pres. paigns, 260 W. 39th St., 10th flr., New York, NY 10018. 212/643-4800. Society of American Travel Writers www.AMEawards.com. Rose Anderson, Public Relations Office Managers Assn. (SATW), (PROMA), 7044 South 13th St., Oak Creek, Exec. Dir. c/o Bonnie Ott Promotions, WI 53154. 414/908-4949. www.satw.org. 305 E. 40th St., New York, NY 10016. Nancy Short, Exec. Dir. 212/338-0333; fax: 212/338-0330. American Hotel & Lodging Assn.’s Stars www.bonnieott.com. Bonnie Ott, Dir. of the Lodging Industry Awards. 1201 Society of Professional Journalists, 3909 New York Ave., NW, #600, Washington, Public Relations Society of America N. Meridian St., Indianapolis, IN 46208- DC 20005. 202/289-3100; fax: 289-3199. (PRSA), 33 Maiden Lane, 11th flr., New 4045; 317/927-8000; fax: 317/920-4789. www.ahla.com. Kathryn Potter, Sr. VP, York, NY 10038. 212/460-1400. www.spj.org. Joe Skeel, Exec. Dir. Mktg. & Comms. www.prsa.org. Arthur Yann, VP, PR. Software and Information Industry ARC Awards, Sponsored by MerComm, PRSA/Georgia, 4971 Staverly Lane, Assn., 1090 Vermont Ave., NW, 6th flr., Inc. 500 Executive Blvd., Ossining-on- Norcross, GA 30092. 770/449-6369; Washington, DC 20005. 202/289-7442; Hudson, NY 10562. 914/923-9400. fax: 770/449-6589. www.prsageorgia.org. fax: 202/289-7097. www.siia.net. Ken www.mercommawards.com. Reni L. Witt, Denise Grant. Wasch, Pres. Pres.

68 JAN. 2010 WWW.ODWYERPR.COM 2010 PR BUYER’S GUIDE AWARDS/PROGRAMS Annual Report 100 Award Show of Bell Ringer Awards, Publicity Club of Gold Anvil Award of PR Society of Blackbook, 27 W. 20th St., #701, New New England, P.O. Box 514, Rowley, MA America, 33 Maiden Lane, New York, NY York, NY 10011. 212/979-6700. 01969. 978/948-2323; fax: 978/948-2709. 10038. 212/460-1400. www.prsa.org. www.blackbook.com. Joe Resudek, Pres. www.pubclub.org. Kelly Woodsum, Exec. & CEO. Dir. Gold Circle Awards/ASAE & The Center for Assn. Leadership, 1575 I St., NW, Washington, DC 20005. 202/626-2723. Big Apple Awards/Public Relations www.asaecenter.org. John H. Graham, Society of America-N.Y. Chapter, 41 Pres. & CEO; Jakub Konysz, Mgr., Public Madison Ave., 5th flr., New York, NY Relations 10010. 212/228-7228. [email protected]; www.prsany.org. Peter Himler, Pres. Gold Ink Awards, North American Publishing Co., 1500 Spring Garden St., #1200, Philadelphia, PA 19130. 215/238- Blue Pencil & Gold Screen Awards/ 5300; 888/627-2630; fax: 215/409-0100. National Assn. of Government www.goldink.com. Mike Cooper. Communicators, 201 Park Washington APEX Awards/Communication Concepts, Court, Falls Church, VA 22046. 703/538- Gold Quill Awards/International Assn. of Inc., 7481 Huntsman Blvd., #720, 1787. www.nagc.com. Elizabeth Business Communicators, 601 Montgomery Springfield, VA 22153-1648; 703/643-2200; Armstrong, Exec. Dir. St., #900, San Francisco, CA 94111. fax: 703/643-2329. info@ApexAwards; 415/544-4700. www.iabc.com. Julie www.ApexAwards.com. John De Lellis, Freeman, Pres. Bronze Anvil Award, Editor and Publisher. PR Society of America, 33 Maiden Lane, New York, NY A quick and easy way to gain the Jack Felton Golden Ruler Award, 10038. 212/460-1400. www.prsa.org. recognition you deserve. Let coveted Institute for PR, Univ. of Fla., P.O. Box APEX Awards distinguish your work 118400, 2096 Weimer Hall, Gainesville, and gain professional notice from Bulldog Awards for Media Relations, FL 32611-8400. 352/392-0280. www.insti peers, supervisors. Enter print, Web, Bulldog Reporter, 124 Linden St., tuteforpr.org. Robert Grupp, Pres. & CEO editorial and design materials in any Oakland, CA 94607. 510/596-9300. Golden Trumpet Awards, Publicity Club of 122 categories (many new this 800/959-1059. www.bulldogreporter.com. year). 22nd Annual APEX AWARDS of Chicago, PO Box 18187, Chicago, IL 60618. 773/463-5560; fax: 773/463-5570. entry deadline: March 17, 2010. Chase Award, Issue Management Suzanne Woolford. Council, 207 Loudoun St. S.E., Leesburg, Association TRENDS Annual All-Media VA 20175. 703/777-8450. www.issueman Golden World Awards/International PR Contest, a division of Columbia Books, agement.org. Teresa Yancey Crane. Assn., 12 Dunley Hill Court, Ranmore 8120 Woodmont Ave., #110, Bethesda, Common, Dorking, Surrey RH5 6SX, U.K. MD 20814. 202/464-1662. Fee: $85 per 44 1483 280 130. www.ipra.org. entry. www.associationtrends.com. Jill M. Clarion Awards/Assn. for Women in Cornish, Exec. Editor Communications, 3337 Duke St., Hermes Creative Awards, Association of Alexandria, VA 22314. 703/370-7436. Marketing and Communication Associations Advance America Awards, www.womcom.org. Pamela Valenzuela, Professionals, 2320 Superior Dr., Ste A, Exec. Dir. ASAE & The Center for Assn. Leadership, Arlington, TX 76013. 817/277-4040. 1575 I St., N.W., Washington, DC 20005- www.hermesawards.com. 1103. 202/626-2723; fax: 202/371-8315. CLIO Awards, 770 Broadway, 15th flr., www.asaecenter.org. John H. Graham, New York, NY 10003. 212/683-4300. iNova Awards, Sponsored by MerComm, Pres. & CEO; Jakub Konysz, Mgr., Public www.clioawards.com. Karl Vontz, Dir., Inc., 500 Executive Blvd., Ossining-on- Relations. Nielsen Business Media Events. Hudson, NY 10562. 914/923-9400. www.mercommawards.com. Reni L. Witt, Pres. Astrid Awards, Sponsored by MerComm, CODiE Awards, Software & Information Inc., 500 Executive Blvd., Ossining-on- Industry Assn., 1090 Vermont Ave., N.W., Magellan Awards/LACP - League of Hudson, NY 10562. 914/923-9400. 6th flr., Washington, DC 20005. 202/289- American Comms. Professionals, 11622 El www.mercommawards.com. Reni L. Witt, 7442. www.siia.net. Ken Wasch, Pres. Camino Real, #100, San Diego, CA 92130. Pres. 858/227-9200; 800/709-LACP. ECHO Awards/Direct Marketing Assn., www.lacp.com. Audio-Visual Awards (AVA), Association 1120 Ave. of the Americas, New York, NY of Marketing and Communication MarCom Awards, Association of Marketing Professionals, 2320 Superior Dr., Ste A, 10036. 212/768-7277. www.the-dma.org. John A. Greco, Jr., Pres. & CEO. and Communication Professionals, 2320 Arlington, TX 76013. 817/276-9829. Superior Dr., Ste A, Arlington, TX 76013. www.avaawards.com. 817/303-2769. www.marcomawards.com. Galaxy Awards/sponsored by MerComm Automotive PR Awards, Automotive PR Inc., 500 Executive Blvd., Ossining-on- Matrix Awards/NY WICI, 355 Lexington Council, 1301 W. Long Lake, #225, Troy, Hudson, NY 10562. 914/923-9400. Ave., 17th flr., New York, NY 10017. MI 48098. 248/952-6401. www.autopr.org. www.mercommawards.com. Reni L. Witt, 212/297-2133; fax: 212/370-9047. Glenn Stevens, Exec. Director Pres. www.nywici.org. Maria Ungaro, Exec. Dir.

JAN. 2010 WWW.ODWYERPR.COM 69 2010 PR BUYER’S GUIDE AWARDS/PROGRAMS Mercury Awards, Sponsored by Silver Anvil Awards of PR Society of Benchmarking Basics: Looking for a MerComm, Inc., 500 Executive Blvd., America, 33 Maiden Lane, New York, NY Better Way, by James G. Patterson, Crisp Ossining-on-Hudson, NY 10562. 914/923- 10038. 212/460-1400. www.prsa.org. Publications, 79 pages. 9400. www.mercommawards.com. Reni L. Witt, Pres. Silver Apple Awards, Direct Marketing Best Practice Measurement Strategies, Club of New York, 54 Adams St., Garden Melcrum Publishing Ltd., 70 W. Hubbard, NAGC Communicator of the Year City, NY 11530. 516/746-6700, ext. 201. #403, Chicago, IL 60610. 1-866/Melcrum. Award, National Assn. of Government www.dmcny.org. [email protected]. Communicators, 201 Park Washington Ct., Falls Church, VA 22046. 703/538-1787. Silver Spur/Best of Texas Awards, Texas The Best War Ever: Lies, Damned Lies, www.nagc.com. Elizabeth Armstrong, PR Assn., 823 Congress Ave., #230, and the Mess in Iraq, by Sheldon Exec. Dir. Austin, TX 78701. 512/479-0425, x17. Rampton, John Stauber, Tarcher/Panquin, www.tpra.com. New York, Sept. 2006, 241 pages. New Jersey Awards, New Jersey Ad Club, 199 Prospect Ave., P.O. Box 7250, North Society for Technical Communication, Branding Only Works on Cattle: The Arlington, NJ 07031. 201/998-5133; fax: Newsletter Competition, 9401 Lee Hwy., New Way to Get Known (and Drive 201/998-7839. www.njadclub.org. #300, Fairfax, VA 22031. 703/522-4114; Your Competitors Crazy), by Jonathan fax: 703/522-2075. www.stc.org. Salem Baskin, Business Plus, New York, New York Festivals, International NY, 2008, 261 pages. Television & Film Awards, International The Telly Awards, 19 W. 21st St., #602, Building Buzz: How to Reach and Advertising Awards, and more. 260 W. New York, NY 10010. 212/675-3555. Impress Your Target Audience, 39th St., 10th flr., New York, NY 10018. www.tellyawards.com. by 212/643-4800. www.newyorkfestivals.com. Marisa D’Vari, Career Press, Franklin BOOKS Lakes, NJ, 2005, 253. pages. New York Int’l Assn. of Business Communicators, Communicator of the Bush at War, by Bob Woodward, Simon Achieve Sales Excellence: The 7 Year Award, PO Box 7928, FDR Station, & Schuster, 416 pages. Customer Rules for Becoming the New New York, NY 10150-7928. 212/253- Sales Professional, Business-to-Business Communications 4092. www.nyiabc.com. Barbara Coen, by Howard Stevens Handbook, by Fred Messner, Assn. of Nat’l Chapter Admin. and Theodore Kinni, Platinum Press, 236 pages. Advertisers, Publications Dept., 155 E. 44th Outstanding Educator Award of PR St., New York, NY 10017, 302 pages. The Age Curve: How to Profit from the Society of America, 33 Maiden Lane, Coming Demographic Storm, by The Capital Campaign Handbook: How New York, NY 10038. 212/460-1400. Kenneth W. Gronbach, Amacom Books, to Maximize Your Fund-Raising www.prsa.org. New York, 2008, 268 pages. Campaign, by David Hauman, The Taft PR News Platinum PR Awards, Group, 835 Penobscot Bldg., 645 Griswald Access Alice: Alice Roosevelt Longworth, from St., Detroit, MI 48226. Intelligence LLC, 4 Choke Cherry Rd., White House Princess to Washington Rockville, MD 20850. 301/621-4964. Power Broker, by Stacy A. Cordery, www.prnewsonline.com. Viking Adult, 2007, 608 pages.

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JAN. 2010 WWW.ODWYERPR.COM 77 2010 PR BUYER’S GUIDE CRISIS MANAGEMENT Caruba Organization Editorial Services, Cable & TV Station Coverage Atlas, The Entertainment Marketing 28 W. Third St., Apt. 1321, South Orange, Warren Comms., 2115 Ward Ct., NW, Sourcebook, EPM Communications Inc., NJ 07079. 973/763-6392. Alan Caruba. Washington, DC 20037. 800/771-9202. 160 Mercer St., 3rd flr., New York, NY [email protected]. www.warren-news.com. Daniel Warren, 10012-9812. 212/941-0099; 888/852- Pres. & Editor. 9467. www.epmcom.com. Hoffman Communications, 903 Penn Valley Rd., Media, PA 19063. 610/566- Congressional Yellow Book, Leadership The Federal Yellow Book, Leadership 5557; fax: 610/892-9197. choffman@ Directories, 1001 G St., NW, #200 East, Directories, 1001 G St., NW, #200 East, mediatrain.net; www.mediatrain.net. Wash., DC 20001. 202/347-7757. Washington, DC 20001. 202/347-7757. Cindy Hoffman. www.leadershipdirectories.com. Imogene www.leadershipdirectories.com. Imogene Akins Hutchinson, VP, Washington, DC. Akins Hutchinson, VP, Washington DC. Edward Howard, 1100 Superior Ave., #1600, Cleveland, OH 44114. 800/868- Consultants and Consulting Finder Binder/Arizona, Rita Sanders 2045. www.edwardhoward.com. Kathy Organizations Directory, Gale, Part of Advertising & PR, 432 E. Southern Obert, CEO. Cengage Learning, 27500 Drake Rd., Ave., Tempe, AZ 85282. 480/967-8714. Farmington Hills, MI 48831. 800/877- www.finderbinderaz.com. Institute for Crisis Management, 455 S. 4253; 248/699-4253. www.gale.com. Fourth St., #1490, Louisville, KY 40202. Patrick C. Sommers, Pres. Gale Directory of Publications and 502/587-0327; fax: 502/587-0329. larry Broadcast Media, Gale, part of Cengage [email protected]; www.crisis Directory of Business Information Learning, 27500 Drake Rd., Farmington experts.com. Larry Smith, Pres. Resources, Grey House Publishing, 4919 Hills, MI 48331. 248/699-4253. 800/877- Route 22, P.O. Box 56, Amenia, NY 4253. www.gale.com. Patrick C. Sommers, JCH Enterprises, Community & Media 12501. 800/562-2139; 518/789-8700. Pres. Relations Consulting, 116 Nelson Lane, www.greyhouse.com. Leslie Mackenzie, Clayton, NC 27527. 919/550-8302. Publisher. Government Phone Book USA (2008 www.judyhoffman.com. Judy Hoffman, Edition only), Omnigraphics, P.O. Box Principal. Directory of Executive Recruiters, 31-1640, Detroit, MI 48231. 800/234- 1340, 313/961-1340; fax: 313/961-1383. The Lukaszewski Group Inc., Kennedy Information, 1 Phoenix Mill 100 South Lane, 3rd flr., Peterborough, NH 03458. www.omnigraphics.com. Bedford Rd., #340, Mount Kisco, NY 800/531-0007; 603/924-1006. 10549. 914/681-0000; fax: 914/681-0047. www.kennedyinfo.com. GreenBook Directory of Marketing [email protected]; www.e911.com. James E. Research and Focus Group Companies, Lukaszewski, Chmn. Directory of Major Mailers & What New York American Marketing They Mail, North American Publishing Association, 116 E. 27th St., 6th fl., Ron Sachs Comms., PO Box 109, Co., 1500 Spring Garden St., 12th flr., New York, NY 10016. 212/687-3280. Tallahassee, FL 32302. 850/222-1996. Philadelphia, PA 19130. 1-800/777-8074; www.nyama.org. Diane Liebenson, (2nd location) 225 E. Robinson St., #455, Publisher. Orlando, FL 32801. 407/219-3157. 215/238-5300. www.napco.com; www.majormailers.com. www.ronsachs.com. Ron Sachs, Guide to American Directories, Pres./CEO. B. Klein Editor & Publisher Int’l Yearbook, and Publications, P.O. Box 6578, Delray Sard Verbinnen & Co., 190 S. LaSalle Editor & Publisher Market Guide, Beach, FL 33482. 561/496-3316. St., #1600, Chicago, IL 60603. 312/895- Editor & Publisher Directories., 770 4700. www.sardverb.com. Brad Wilks, Broadway, Circulation, New York, NY Headquarters USA 2010, Omnigraphics, Chicago CEO & Mng. Dir. 10003. 646/654-5553; 800/641-2030. P.O. Box 31-1640, Detroit, MI 48231. www.editorandpublisher.com. 313/961-1340, 800/234-1340. info@omni The Storch-Murphy Group, 299 graphics.com; www.omnigraphics.com. Stoughton Ave., Cranford, NJ 07016. The Emergency Public Relations 908/276-0777; fax: 908/276-0888. Manual, PASE, 3001 Shallcross Way, Hispanic Americans: A Statistical www.storchmurphy.com. Robert J. Louisville, KY 40222. 502/394-0822. Sourcebook, Information Publications, Murphy, Pres. & CEO. Alan B. Bernstein, Pres. 2995 Woodside Rd., PO Box 400-182, Woodside, CA 94062. 877/544-4636; DIRECTORIES Encyclopedia of Associations: 650/568-6170. www.informationpublica International Organizations, Gale, part tions.com. Adweek Directory, Nielsen Business Media, of Cengage Learning, 27500 Drake Rd., 770 Broadway, New York, NY 10003-9595. Farmington Hills, MI 48331-3535. Hispanic Market Weekly, Solemark 646/654-5000. www.adweek.com. 800/877-4253. 248/699-4253. Media Group, Inc., 2332 Galliano St., Coral Gables, FL 33134. 305/448-5838; All-In-One Media Directory, www.gale.com. Patrick C. Sommers, Pres. Gebbie Press, www.hmwonline.com. Arturo Villar, P.O. Box 1000, New Paltz, NY 12561. Encyclopedia of Int’l Media and Publisher. 845/255-7560. www.gebbiepress.com. Mark Gebbie, Editor and Publisher. Comms., Academic Press, Elsevier, Customer Svc. Dept., 3251 Riverport Hollis PR Annual and Hollis Europe, Associated Press Stylebook, 2010 Lane, Maryland Heights, MO 63043. 2nd flr., Paulton House, 8 Shepherdess Edition. 450 W. 33rd St., New York, NY 800/545-2522; 314/447-8010. Walk, London N1 7LB, U.K. 020-7549- 10001. 212/621-1852. www.apstylebook.com. www.elsevier.com. 8666. www.hollis-PR.com.

78 JAN. 2010 WWW.ODWYERPR.COM 2010 PR BUYER’S GUIDE DIRECTORY PUBLISHERS Hudson’s Washington News Media Society of American Travel Writers’ Yearbook of Experts, Broadcast Contacts Directory, Grey House Directory, 7044 South 13th St., Oak Interview Source, Inc., 2233 Wisconsin Publishing, 4919 Route 22, P.O Box 56, Creek, WI 53154. 414/908-4949. Ave., N.W., Washington, DC 20007. Amenia, NY 12501. 800/562-2139; www.satw.org. Nancy Short, Exec. Dir. 202/333-5000; fax: 202/342-5411. 518/789-8700. www.greyhouse.com. www.expertclick.com. Mitchell P. Davis, Leslie Mackenzie, Publisher. Sorkins Directory of Business & Editor & Publisher. Government, Sorkins Inc., PO Box IEG Sponsorship Sourcebook, IEG Inc., 411067, St. Louis, MO 63141. 800/758- 640 N. LaSalle, #450, Chicago, IL 60654. 3228. www.sorkins.com. 800/834-4850. www.sponsorship.com. Bill Chipps, Media Relations. Standard Periodical Directory, Oxbridge Comms., 186 Fifth Ave., N.Y., NY 10010. DIRECTORY Law Firms Yellow Book, Leadership 212/741-0231. www.oxbridge.com; Directories, 1001 G St., N.W., #200, East, www.mediafinder.com. Trish Hagood, PUBLISHERS Washington, DC 20001. 202/347-7757. Pres. Imogene Akins Hutchinson, VP, Adweek Directories, Washington, DC. Tekrati Industry Analyst Reporter, PO Nielsen Business Box 5109, Belmont, CA 94002. 650/839- Media, 770 Broadway, New York, NY M Guide Services Directory (Marketing 1000. www.tekrati.com. Barbara French, 10003. 646/654-5000. www.adweek.com. Services Directory), American Marketing Pres. Assn., 311 South Wacker Dr., #5800, BurrellesLuce, 75 East Northfield Rd., Chicago, IL 60606. 312/542-9000. Television & Cable Factbook, Warren Livingston, NJ 07039. 800/368-8070. www.marketingpower.com. Communications News, 2115 Ward Ct., www.burrellesluce.com. NW, Washington, DC 20037. 800/771- Media Pro (Online Media Directory), 9202. www.warren-news.com. Daniel Cambridge Information Group, 7200 Infocom Group, 124 Linden St., Oakland, Warren, Pres. & Editor. Wisconsin Ave., #601, Bethesda, MD CA 94607. 510/596-9300; 800/959-1059; 20814. 800/843-7751; 301/961-6700. fax: 510/596-9331. Texas Media Directory, Directory www.cambridgeinformationgroup.com. Publishing Ltd., 3112 Windsor Rd., Robert M. Snyder, Chmn. & Founder. National Directory of Corporate Public #A123, Austin, TX 78703. 800/256-5931. Affairs, Columbia Books, 8120 512/474-8313. www.texasmedia.com Woodmont Ave., #110, Bethesda, MD Career Press, PO Box 687, Franklin 20814. 202/464-1662; 888/265-0600. Veronis Suhler Stevenson Lakes, NJ 07417. 201/848-0310. www.columbiabooks.com. Communications Industry Forecast, www.careerpress.com. Veronis Suhler Stevenson, 350 Park Ave., National Directory of Magazines, New York, NY 10022. 212/935-4990. Facts on File Publications, Inc., 132 W. Oxbridge Comms., 186 Fifth Ave., www.vss.com. Jeffrey T. Stevenson, 31st St., 17th flr., New York, NY 10001. New York, NY 10010. 212/741-0231. Partner. 800/322-8755. www.factsonfile.com. www.oxbridge.com; www.mediafinder.com. Laurie Katz, Publicity Dir. Trish Hagood, Pres. Ward’s Business Directory of U.S. Private and Public Companies, Gale, New Jersey Business Source Book, and part of Cengage Learning, 27500 Drake Gale, part of Cengage Learning, 27500 New Jersey Media Guide, Research Rd., Farmington Hills, MI 48831. 248/699- Drake Rd., Farmington Hills, MI 48331. Communications Inc., 6818 Oasis Pass, 4253; 800/347-4253. www.gale.com. 248/699-4253. www.gale.com. Patrick C. #101, Austin, TX 78732. 512/266-0067. Patrick C. Sommers, Pres. Sommers, Pres. Washington Representatives Directory, New York Publicity Outlets, Cision, 332 Leadership Directories, 1001 G St., N.W., Columbia Books, 8120 Woodmont Ave., S. Michigan Ave., #900, Chicago, IL #200 East, Washington, DC 20001. 202/ Ste. 110, Bethesda, MD 20814. 202/464- 60604. 866/639-5087. www.cision.com. 347-7757. www.leadershipdirectories.com. 1662. 888/265-0600. Imogene Akins Hutchinson, VP, www.columbiabooks.com. O’Dwyer’s Directory of PR Firms, J.R. Washington, DC. O’Dwyer Co., Inc., 271 Madison Ave., Western New York Who’s Who New York, NY 10016. 212/679-2471. Directory, Travers, Collins & Co., 726 J.R. O’Dwyer Co., Inc., www.odwyerpr.com. 271 Madison Ave., Exchange St., #500, Buffalo, NY 14210. New York, NY 10016. 212/679-2471; www.traverscollins.com. 716/ 842-2222. fax: 212/683-2750. www.odwyerpr.com. Oxbridge Directory of Newsletters, Oxbridge Communications, 186 Fifth Ave., Who’s Who in America, Marquis Who’s Omnigraphics, P.O Box 31-1640, Detroit, New York, NY 10010. 212/741-0231. Who, 890 Mountain Ave., #300, New MI 48231. 313/961-1340. www.oxbridge.com; www.mediafinder.com. Providence, NJ 07974. 908/673-1000; www.omnigraphics.com. Trish Hagood, Pres. 800/473-7020. www.marquiswhoswho.com.

Pennsylvania Newspaper Directory, World Radio TV Handbook, WRTH Oxbridge Communications Inc., 186 Pennsylvania Newspaper Assn., 3899 N. Publications Ltd., 8 King Edward St., Fifth Ave., 6th flr., New York, NY 10010. Front St., Harrisburg, PA 17110. 717/703- Oxford, OX1 4HL, U.K. 44 (0) 1865 800/955-0231. www.mediafinder.com; 3000. www.pa-newspaper.org 514405. [email protected]; www.wrth.com. www.oxbridge.com. Trish Hagood, Pres.

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Caruba Organization Editorial Services, American University, School of 28 W. Third St., Apt. 1321, South Orange, Communication, 4400 Massachusetts Ave., NJ 07079. 973/763-6392. Alan Caruba. N.W., Washington, DC 20016. 202/885- [email protected]. 2060. www.american.edu. Metro Editorial Services, 519 Eighth Ave., Clear Concise Writer. PR and marketing CCI - Corporate Communications Int’l New York, NY 10018. 800/223-1600; comms. 320 Lakewood Rd., New Egypt, at Baruch College/CUNY, 55 Lexington fax: 212/714-9139. [email protected]; NJ 08533. 732/567-6093. Bob Bembridge. Ave., B8-233, New York, NY 10010. www.metroeditorialservices.com. Sales [email protected]; 646/312-3749. [email protected]. contact: Jennifer Flack, 917/339-0486. www.clearconcisewriter.com. Reach newspaper editors through- ExecuRead., 5617 Providence Glen Rd., out North America in the most effec- ECES, Inc., 1476 Labrador Circle, Corona, Charlotte, NC 28270. 704/844-1064; tive and economical way with releas- CA 92882. 951/808-9100. www.eces.com. fax: 704/844-0928. [email protected]. es in Metro’s various print, broadcast John Janik, Owner/Creative Dir. Dianne Stewart.

80 JAN. 2010 WWW.ODWYERPR.COM 2010 PR BUYER’S GUIDE ELEC. NEWSFEEDS/SAT. SVCS. The George Washington University, The University of Maryland, College Park, expanding the reach of the content, Graduate School of Political The Department of Communication, 2130 you are able to repurpose it for multi- Management, Online Master of Skinner Bldg., College Park, MD 20742. ple platforms. Professional Studies in Strategic Public 301/405-1000; direct: 301/405-8979. Video Redefined. D S Simon Relations, 805 21st St., N.W., #401, Productions is an award-winning Washington, DC 20052. 202/994-6000. USC Annenberg School for broadcast PR and social media video www.gspm.org. Communications and Journalism, firm specializing in Satellite Media 3502 Watt Way, Los Angeles, CA 90089. Tours, Internet Media Tours, B-Roll Infocom Group, PR University, 124 Larry Gross, Director. 213/740-6180. production and distribution, Linden St., Oakland, CA 94607. 800/959- www.annenberg.usc.edu. Corporate and Web Video, Video 1059. West Virginia University, Players, Ground Tours, Co-Ops and Integrated Radio. Established in 1986, we are Institute For Public Relations, University Marketing Communications Graduate headquartered in New York with of Florida, P.O. Box 118400, Program, Perley Isaac Reed School of offices in Los Angeles and Chicago. Gainesville, FL 32611-8400. 352/392- Journalism, 1511 University Ave., PO Box 0280. www.instituteforpr.org. Robert 6010, Morgantown, WV 26506-6010. Grupp, Pres. & CEO. 304/293-3505, ext. 5450. shelly.stump@ DSN Communications, 376 15th St., Ste. mail.wvu.edu; www.imc.wvu.edu. Shelly 1C, Brooklyn, NY, 11215. 718/499-9068. Lawrence Ragan Comms., Workshops, Stump, Dir., New Student Advising & Dani Newman at [email protected] or 111 E. Wacker Dr., #500, Chicago, IL Recruitment. www.dsncomm.com. 60601. 800/878-5331; 312/960-4100. www.ragan.com. ELEC. NEWSFEEDS/ Liv Davick, a Publicity and Production Boutique, Inc., 88 South Broadway, #1206, National Investor Relations Institute, IR SATELLITE SERVICES Millbrae, CA 94030. 650/689-5479 professional development programs, 8020 and 661/600-2254. Liv Davick, liv@ Towers Crescent Dr., #250, Vienna, VA livdavick.net and Shana Davick, 22182. 703/506-3570. www.niri.org. [email protected]; www.livdavick.net. New York University, School of Medstar Television, Continuing and Professional Studies, 145 5920 Hamilton Blvd., 4th Ave., Rm. 201, New York, NY 10003. Dietrich Nelson & Associates, Inc., 7510 Allentown, PA 18106. 610/395-1300; fax: 212/998-7200. www.scps.nyu.edu. W. Sunset Blvd., #1401, Los Angeles, CA 610/391-1556. Ron Petrovich, VP-Med 90046. 323/845-9608; fax: 323/883-1821. News. www.medstar.com. Public Relations Society of America www.dnaepr.com. Dietrich Nelson, (PRSA), 33 Maiden Lane, New York, NY [email protected]. MHP/Mark Haefeli Productions, 11 10038. 212/460-1400; fax: 212/995-0757. When budgets and deadlines are Beach St., Ste. 409, New York, NY 10013. www.prsa.org. tight you need experienced pros you 212/334-2164. Mark Haefeli, Joe can count on. We offer expert advice, DeAngelus. www.mhp3.com. Ron Sachs Comms., PO Box 109, strategic planning and excellent pro- Tallahassee, FL 32302. 850/222-1996. duction and distribution for all your Microspace Communications Corp., (2nd location) 225 E. Robinson St., #455, broadcast and internet PR needs. 3100 Highwoods Blvd., Suite 120, Orlando, FL 32801. 407/219-3157. Our services include satellite media Raleigh, NC 27604. 919/850-4500. www.ronsachs.com. Ron Sachs, Pres./ tours, internet and viral video produc- www.microspace.com; bsouthard@micro CEO. tion and distribution, internet media space.com. Bonnie J. Southard, Sr. Acct. tours, webcasts, radio tours, corpo- Mgr. Seton Hall University, Corporate & rate videos and many other services. Public Communication, 400 So. Orange Sports Newssatellite,/Phoenix Comms. Ave., So. Orange, NJ 07079. 973/761- Call or email for a quote and for testi- 3 9000. www.shu.edu. monials from our satisfied clients. Empire Blvd., South Hackensack, NJ 07606. 201/807-0888. Tim Roberts. Simmons College, Masters Degree in Comms. Mgmt., 300 The Fenway, Boston, Strauss Radio Strategies Inc., 529 14th St., MA 02115. 617/521-2846. Joan Abrams, N.W., #1163, National Press Bldg., Program Dir. & Asst. Professor. Washington, DC 20045. 202/638-0200; www.simmons.edu. New York: 212.736.2727 fax: 202/638-0400. [email protected]. Los Angeles: 213.346.9927 New York: 262 W 38th St., Ste. 803, New Syntaxis Inc., 2109 Broadway, #16-159, York, NY 10018. 212/302-1234. newyork@ New York, NY 10023. 212/799-3000; www.dssimon.com E-mail: [email protected] straussradio.com; www.straussradio.com. fax: 212/799-3021. [email protected]; Richard Strauss, Pres. Utilizing satellite and digital media, www.syntaxis.com. Brandt Johnson, Ellen See full listing under Radio category. Jovin. D S Simon Productions will deliver and pitch your content to the editorial Syracuse University, S.I. Newhouse School systems of hundreds of broadcast VISTA Satellite Communications, 73 of Public Communications, 215 University outlets, newspapers, magazines, SW 12th Ave., Suite 104, Dania Beach, FL Place, Syracuse, NY 13244-2100. 315/443- newswires, websites, online databas- 33004. 954/838-0900; 1-888-478-8478. 2301. http://newhouse.syr.edu. es and vertical trade publications. By [email protected].

JAN. 2010 WWW.ODWYERPR.COM 81 2010 PR BUYER’S GUIDE EMPLOYMENT SERVICES EMPLOYMENT Judith Cushman & Assocs., 15600 NE 8th St., Suite B1, PMB178, Bellevue, WA SERVICES 98008. 425/392-8660; fax: 425/644-9043. Judith Cushman, Pres. Hechkoff Executive Search, 51 E 42nd The Desktop Group/Creative Bureau, St., Suite 500, New York, NY 10017. 420 Lexington Ave., New York, NY 10170. Development Resource Group, 104 E. 212/935-2100: fax: 212/935-2199. 212/916-0824. Loretta Andrews, Dir. of 40th St., #30, New York, NY 10016. [email protected]; Client Svcs. www.tempositions.com. 212/983-1600; fax: 212/983-1687. David www.hechkoff.com. Maria Pell, Mng. Dir. Chenge, Mng. Dir. Paladin Staffing Services, 200 W. Heidrick & Struggles, 245 Park Ave., Madison, #1805, Chicago, IL 60606. Elion Associates, 55 Brook Farm Road, #4300, New York, NY 10167. 212/867- 312/654-2600; fax: 866/858-2296. Bedford, NY 10506. 914/234-0386; fax: 9876; fax: 212/370-9035. Jory Marino, www.paladinstaff.com. Jadey Ryndak, 914/234-0387. [email protected]. Mng. Partner. Reg. Dir. Susan Elion.

Jerry Fields Assocs., 300 E. 42nd St., 15th EXECUTIVE SEARCH flr., New York, NY 10017. 212/661-6644; fax: 212/557-9178. The Helen Akullian Agency, 280 Madison Heyman Associates Inc., 11 Penn Plaza, Ave., #604, New York, NY 10016. Flesher & Assocs., 445 S. San Antonio 22nd fl., New York, NY 10001. 212/784- 212/532-3210; fax: 212/889-8631. Rd., #103, Los Altos, CA 94022. 650/917- 2717; fax: 212/244-9648. [email protected]. Helen 9900. www.flesher.com. Susan Flesher, [email protected]; Akullian. Pres. www.heymanassociates.com. William C. Heyman, Maryanne Rainone, Lisa Ryan, Allerton, Heneghan & O’Neill, 1415 W. The Forum Group, 260 Madison Ave., Julie Jarrett. 22nd St., Tower Fl., Oakbrook Terrace, IL #200, New York, NY10016. 212/687- 60523. 630/645-2294; fax: 630/645-2298. 4050; fax: 917/256-0314. www.forum The Howard-Sloan-Koller Group, 300 E. Donald Heneghan, Partner. personnel.com. Frank Fusaro, Pres. 42nd St., New York, NY 10017. 212/661- 5250; fax: 212/557-9178. Edward P. Koller Jr., Pres. Peter Bell & Assocs., LLC, 51 E. 42nd St., Neil Frank & Co., Box 3570, Redondo #500, New York, NY 10017. 212/371-0992, Beach, CA 90277-1570. 310/543-1611. Integrity Search, P.O. Box 76, Walling ext. 206. www.peterbellassociates.com; www.neilfrank.com. Neil Frank. Ford, PA 19086; 610/891-8440. jlong@ [email protected]. Peter Bell, integritysearchinc.com. Janet Long, Pres. Pres. Fristoe & Carlton, 77 Milford Dr., Hudson, OH 44236. 330/655-3535; fax: Intersource Recruiting, 4131 Spicewood Bloom, Gross & Assocs., 625 No. 330/655-3585. Jack Fristoe. Springs Rd., Austin, TX 78759. 512/457- Michigan Ave., #200, Chicago, IL 60611. 0883. www.intersourcerecruiting.com; 312/654-4550; fax: 312/654-4551. The Fry Group, 369 Lexington Ave., New [email protected]. Patti www.bloomgross.com. Karen Bloom, Halladay, Owner/ Principal. Principal. York, NY 10017. 212/557-0011. fry@fry group.com; www.frygroup.com. John M. J Tech, 372 North St., Hyannis, MA Fry, Pres. Cantor Executive Search Solutions Inc., 02601. 508/790-0400. www.capejobs.com. 250 W. 57th St., #1632, New York, NY Joan Rezendes, VP. 10107. 212/333-3000; fax: 212/245-1012. Goodwin & Co., 1150 Connecticut Ave., Marie Raperto, Pres. N.W., #615, Washington, DC 20036; Joy Reed Belt Search Consultants, P.O. 202/785-9292; fax: 202/785-9297. Box 18446, Oklahoma City, OK 73154. Cardwell Enterprises Inc., 506 Elmwood www.goodwinco.com. Tom Goodwin, 405/842-6336; fax: 405/842-6357. Joy Ave., Evanston, IL 60202. 773/273-5774. Pres. Reed Belt, Pres. Jean Cardwell, Pres. Gundersen Partners, 30 Irving Place, 2nd Charet & Associates, P.O. Box 435, flr., New York, NY 10003. 212/677-7660. Cresskill, NJ 07626. 201/894-5197; www.gundersenpartners.com. Steven fax: 201/894-9095; [email protected]; Gundersen, CEO. www.charet.com. Sandra Charet, Pres. Korn-Ferry International, 1900 Avenue HR Consulting Group, Toby Clark Associates Inc., 405 East 54th 24130 Shooting of the Stars, Suite 2600, Los Angeles, CA St., New York, NY 10022. 212/752-5670. Star Dr., Golden, CO 80401. 303/987- 90067. Toby Clark, Sharon Davis. 8888. Joseph Zaccaro, Pres. Our Corporate Affairs specialty search practice offers global Cramer & Co., 478 Richmond St., West, Lynn Hazan & Assocs. Inc., 55 E. capabilities in executive search and #102, Toronto, Ontario M5V 1Y2, Canada. Washington, #715, Chicago, IL 60602; talent management for public 416/929-2629. Roxanne Cramer. 312/863-5401; fax: 312/960-9660. relations, government affairs, and www.cramercompany.com. [email protected]; www.Lhazan.com. Continued at top of next page

82 JAN. 2010 WWW.ODWYERPR.COM 2010 PR BUYER’S GUIDE FAX SERVICES Korn-Ferry Int’l continued Moyer, Sherwood Assocs. Inc., 1285 Ave. Tesar-Reynes Inc., 333 N. Michigan Ave., of the Americas, 35th flr., New York, Ste. 2226, Chicago, IL 60601. 312/726- investor relations roles within the NY 10019. 212/554-4008. www.moyer 1900. www.tesar-reynes.com. Tony corporate, non-profit and higher sherwood.com. David S. Moyer. Reynes. education arenas. Contact: Richard Marshall, managing director, PR Talent, 117 Main St., Suite 208, Huntington 212.973.5816 or corporateaffairs@ Travaille Executive Search, 1730 Rhode Beach, CA92648. www.prtalent.com kornferry.com. The Art & Science of Island Ave., N.W., #401, Washington, DC Talent. www.kornferry.com. 20036. 202/463-6342; fax: 202/331-7922. Pile & Co., 177 Huntington Ave., 17th [email protected]. Ben Long, Pres. flr., Boston, MA 02115. 617/267-5000; Lee Hecht Harrison, 500 W. Monroe St., fax: 617/536-4800. Rick Hooker, Pres. #3720, Chicago, IL 60661; 312/930-0550; Gilbert Tweed Assocs., 415 Madison fax: 312/930-9035. Keith Emerson, Mng. Ave., 20th flr., New York, NY 10017. Dir. Rene Plessner Assocs., 200 E. 74th St., 212/758-3000; fax: 212/832-1040. Janet New York, NY 10021. 212/421-3490; fax: Tweed, CEO. 212/421-3999. Lloyd Staffing, 445 Broadhollow Rd., The Ward Group, 8 Cedar St., Woburn, #120, Melville, NY 11747. 631/777-7600. The Repovich-Reynolds Group (TRRG, MA 01801. 781/938-4000; fax: 938-4100. www.lloydstaffing.com. Nancy Schuman, Inc.), 80 South Lake Ave., #655, Pasadena, [email protected]. Jim Ward, Pres. Mktg. CA 91101. 626/585-9455. www.trrg.com. Smooch S. Reynolds, Pres. & CEO. Management Recruiters International of Boston, 607 Boylston St., Boston, MA Two Sound View Dr., Ste. 100, Greenwich, Russell Reynolds Assocs., 200 Park 02116. 617/262-5050. David Leshowitz, CT 06830. 203/622-4930. jcw@wca- Avenue, 23rd flr. New York, NY 10166- Mgr. search.com; www.wca-search.com. James 0002, 212/351-2000; fax: 212/370-0896. C. (Jim) Wills, Pres. www.russellreynolds.com. Sandra Galvin, Serving the corporate communica- Marketing with Distinction LLC, 37 Dir., Global Mktg. & Comms. Cortland Place, Oxford, CT 06478. 203/888- tions and public relations executive 9995; fax: 203/888-9997. melissa@distinct search and recruitment needs of SC Search Consultants, 1100 Beecher clients engaged in pharmaceuticals marketing.com. www.distinctmarketing.com. Crossing North, Suite A, Columbus, OH Melissa Wall, Pres. and the life sciences, financial servic- 43230. 614/939-4240. www.scsearch es, technology, publishing, and man- consultants.com. Cindy Hilsheimer. agement consulting—for more than Marshall Consultants, LLC, 196 twenty years. Windemar Place, Ashland, OR 97520. RitaSue Siegel Resources, 162 Fifth Ave., 541/488-3121; [email protected]. 11th flr., New York, NY 10010. 212/682- www.marshallconsultants.com. Larry 2100; fax: 212/682-2946. www.ritasue.com. Marshall, CEO/ Mng. Partner; Peter Dowd, Sue Siegel, Pres. FAX SERVICES Chmn. SJ Miller Group, 1200 Bustleton Pike, Herbert Mines Associates, 375 Park Ave., #5, Feasterville, PA 19053. 215/355-1600. New York, NY 10175. 212/355-0909; fax: [email protected]; www.sjmill 212/223-2186. Harold Reiter, President. ergroup.com. Shelley Miller, CPC, Pres.

Laurie Mitchell & Company, Inc., SpencerStuart &Assocs., 277 ParkAve. 32nd flr., New York, NY 10172. 212/336-0200; Marketing & Communications Executive LOG-ON, fax: 212/336-0296. David Daniel, CEO. 520 8th Ave., New York, NY Search, 21849 Shaker Blvd., 10018. 212/279-4567; fax: 212/279-4591. Cleveland, OH 44122. 216/292-9936. www.log-on.org. [email protected]. Laurie Mitchell, Pres. Spring Associates, Inc., 10 East 23rd St., With Fast Fax, the best “blast” fax www.lauriemitchellcompany.com. New York, NY 10010; 212/473-0013; fax: available, you can reach 10 or 10,000 Discreet, ethical and straightfor- 212/777-JOBS (5627). dspring@spring media in minutes, using our lists or ward Executive Search Services for associates.com; www.springassociates.com. yours. With offices in major U.S. classical and digital/direct/database Dennis Spring. markets, Log-On is the country’s marketing, advertising, public rela- largest PR/marketing production and tions, brand strategy, media, The Stowe Co., 21 West 58th St., #2E, New distribution service. research, corporate and employee York, NY 10019; 212/207-8289. Beverly communications. Clients range from Stowe, President. www.stowecompany.com; Great!, 3527 Knollhaven Dr., NW, Fortune1000s to Closely-Held [email protected]. Atlanta, GA 30319. 404/303-7311; Companies, Advertising and Public fax: 404/252-0697. [email protected]. Relations Agencies and Professional Talent U Seek, Services Firms in the Midwest. 1200+ 13547 Ventura Blvd., #212, Sherman Oaks, CA 91423. 818/817- candidates placed over 25 years. VoiceLogic, 662 King St. W., #205, 0683. www.talent-u-seek.com; cyndi@ Toronto, ONT Canada M5V 1M7. talent-u-seek.com. Cyndi Katz. 800/973-1870.

JAN. 2010 WWW.ODWYERPR.COM 83 2010 PR BUYER’S GUIDE FULFILLMENT FULFILLMENT needs. Steven Olken Digital Design, 136 E. 76th Our business is built on making St., #10D, New York, NY 10021. your business succeed! cell: 917/331-5779. fax: 212/744-6501. [email protected]. Steven Olken. NEW YORK 212.279.5112 Prowolfe Partners, CHICAGO 312.587.7467 1121 Olivette Exec. WASHINGTON 202.296.2000 Pkwy., #100, St. Louis, MO 63132. ATLANTA 678.218.5800 314/983-9600. www.prowolfe.com. BOSTON 617.861.9100 Jo Kincaid, Dir., New Bus.Dev. LOG-ON, 520 8th Ave., New York, NY Rappy & Co. Inc., 10018. 212/279-4567; fax: 212/279-4591. 150 W. 25th St., #502, www.log-on.org. New York, NY 10001. 212/989-0603; GRAPHIC SERVICES fax: 212/ 989-0419. www.rappyco.com. How a direct mail company fulfills a Floyd Rappy. client request can make all the differ- ANEW Marketing Group, 445 Park Ave., ence between a successful campaign Weschler Ross & Partners, 641 Ave. of 9th flr., New York, NY 10022. 212/333- and a catastrophic one; because the Americas, 7th flr., New York, NY 8683. www.anewmarketinggroup.com. even the most exciting offers and pro- 10011. 212/924-3337. Dan Ross, Pres. motions combined with your best Addison Design Company, www.weschler.com marketing efforts can be spoiled by 20 Exchange slow or incorrect fulfillment. Place, 9th flr., New York, NY 10005. 212/229-5000. www.addison.com. At LOG-ON, the leading INFORMATION PR/Marketing and Distribution Serve Artworks Design, 100 Chesterfield Pkwy., DISTRIBUTION your orders are processed in a fast, #200, Chesterfield, MO 63017. 636/777- accurate and precise manner, with a 4300. www.artworksdesign.com. variety of quality control checks built into our process. When you place an Astron Systems Inc., 2800 Palisades Dr., order with us, we pick it, pack it and Corona, CA 92882. 951/739-7005. ship it. No more worrying about how www.astronsys.com. Carol Crawford, Pres. you’re going to get it done. We’ll han- Metro Editorial Services, 519 Eighth Ave., dle it all. From a handful to many FastSigns Int’l Inc., 2542 Highlander New York, NY 10018. 800/223-1600; thousands. For products, cd’s, dvd’s, Way, Carrollton, TX 75006. 214/346-5600. fax: 212/714-9139. [email protected]; books, magazines we fulfill it all. www.fastsigns.com. Gary Salomon, CEO www.metroeditorialservices.com. Sales contact: Jennifer Flack, 917/339-0486. Finger Design Assocs., 330 15th St., See full listing under Editorial Oakland, CA 94612. 510/465-0505. Arlene Distribution category. Finger, Owner. www.fingerdesign.com. Nat’l Telecommunications Svcs., 122 C Group IV Graphics, 89 Fifth Ave., New St., N.W., #640, Washington, DC 20001. York, NY 10003. 212/242-4000. 800/234-7770; fax: 202/638-7070. Mack www.gfourg.com. Barry Hassel, Pres. Hansbrough, Pres. www.ntsdc.com. Hauser Group, 530 Means St., NW, #G-1, INTERACTIVE/ Atlanta, GA 30310. 404/222-0600; fax: PIMS, 245 West 17th St., New York, NY 404/222-0580. www.hausergroup.com. MULTIMEDIA SVCS. 10011. 212/279-5112. [email protected]; www.pimsinc.com. John Kneapler Design, 151 W. 19th St., PIMS is the prime source for all #11C, New York, NY 10011. 212/463- your assembly & fulfillment needs. 9774. www.johnkneaplerdesign.com. John Whether your campaign consists of Kneapler. 100’s or hundreds of thousands, no Metro Editorial Services, 519 Eighth Ave., New York: 212.736.2727 fulfillment is too small or too large. Los Angeles: 213.346.9927 PIMS assembles your press kits, www.dssimon.com product mailers, gift baskets and E-mail: [email protected] event packages quickly, accurately Consumers are increasingly getting and cost-effectively. their information through online video PIMS specializes in Fueling Brand and social media. A MultiMedia News Performance. For over 20 years our Release with Internet Media Tour company has been one of the world’s (IMT) is a comprehensive, targeted leading production and distribution New York, NY 10018. 800/223-1600; approach to promoting a campaign or service providers catering to market- fax: 212/714-9139. [email protected]; initiative to the online world. IMTs are www.metroeditorialservices.com. Sales ing and communications profession- growing in popularity as a communi- contact: Jennifer Flack, 917/339-0486. als. We offer a wide array of products cations tool among both marketers and services that provide optimum See full listing under Editorial and the media web sites and blog- Distribution category. solutions for all of your campaign Continued at top of next page

84 JAN. 2010 WWW.ODWYERPR.COM 2010 PR BUYER’S GUIDE INTERACTIVE/MULTIMEDIA SVCS. D S Simon continued gers that crave online video content. Increasingly, they are being used in conjunction with a satellite media tour, to turn a press conference into a Medialink, a division of The NewsMarket, video press junket, with B-Roll or as a standalone service. KEF Media, 512 Means St., Suite 102, 708 Third Ave., New York, NY 10017; IMT distribution includes: Atlanta, GA 30318. 404/605-0009. 800/843-0677. www.medialink.com; •Pitching websites of traditional www.kefmedia.com. Yvonne Goforth- www.thenewsmarket.com/postingcontent; media outlets (TV, Newspapers, Hanak. [email protected]. Magazines, Radio) Medialink, a division of The •Pitching important web media and With the unparalleled ability to NewsMarket, provides award-winning bloggers target niche audiences, KEF’s production of video and audio content for the Web, Television and Radio. •Producing and distributing a multi- multifaceted Internet Media Tours media release delivers your message right to The NewsMarket is the global leader •Syndicating the video to 20+ viral the people who matter most to in video distribution services used by video sites your client. thousands of newsrooms in 190 countries. Together, Medialink and •Providing you an embed code to We’ll work with you to identify the The NewsMarket provide the most easily post and share the video right spokesperson; cultivate a comprehensive and proven range of •Placement on 100+ social media timely, newsworthy angle; create video-based services for corporations, news sites and disseminate materials and pitch PR firms and government agencies. In addition to significantly improving your story to specially selected Web Our interactive/multimedia services your search ranking, we see pick-up of sites and blogs. Then, during a include: the Internet Media Tours on more than several hour time block, we’ll •Web Video 20 viral video sites, 100 social media execute the interviews with •Interactive News Releases news sites, 500-1,000+ plus websites. outlets accessible to the world. •Webcasting IMTs deliver more than 25,000 meas- Furthermore, editors and web •Branded Digital Newsrooms ured views of the content. The service producers will have unlimited •Branded Video Players is affordable and can be an effective access to copyright-free video •Online Media Tours way to jump start your online initiative footage and audio streams to illus- or provide additional support to your trate your story or interview. current campaigns. In addition to pitching your cam- Here are some recent success stories: paign to established high-traffic, •Isaac Mizrahi's announcement is influential blogs, KEF can also craft featured on Glamour.com for you downloadable web episodes •The American Wind Energy for Podcasts, Webcasts, Webinars Metro Editorial Services, 519 Eighth Ave., Association (AWEA) Windpower and Videoblogs accessible directly New York, NY 10018. 800/223-1600; 2009 Conference ends up on the from your website or through Web fax: 212/714-9139. [email protected]; Cleveland Plain Dealer web site and syndication via RSS or Atom. www.metroeditorialservices.com. Sales on the home page of Penn Energy These clips combine embedded contact: Jennifer Flack, 917/339-0486. (It's the top two videos under video and audio along with links "Renewable Energy News" on the left See full listing under Editorial with supporting images, text and of the page) Distribution category. various other metadata for a full •Our IMTs have put these and other multimedia consumer experience. clients on the front page of Google Searches: Consumer Electronics For our exclusive Multimedia Association, CA, Teva Pharmaceuticals, Releases (MMRs), KEF takes the State Farm’s 50 Million Pound traditional press release and turns it Challenge into a dynamic multimedia platform Video Redefined. D S Simon combining downloadable video links, audio, text, social tags, Productions is an award-winning MHP/Mark Haefeli Productions, images, links and other press 11 broadcast PR and social media video Beach St., Ste. 409, New York, NY 10013. firm specializing in Satellite Media materials in HTML format. It’s an effective way to extend the life of 212/334-2164. www.mhp3.com. Mark Tours, Internet Media Tours, B-Roll Haefeli, Joe DeAngelus. production and distribution, your broadcast assets, direct Corporate and Web Video, Video consumers to your client and create Players, Ground Tours, Co-Ops and a whole new pitching tool. Internet Radio. Established in 1986, we are Media Tours can stand alone or headquartered in New York with work in conjunction with Satellite offices in Los Angeles and Chicago. Media Tours and Radio Media Tours for 360° of coverage. National Press Club, 529 14th St., N.W., IMC2, 12404 Park Central, #400, Dallas, Washington, DC, 20045. 202/662-7580. TX 75251. 214/224-1000. www.imc2.com. www.press.org. Joshua Funk. Dir., Bus. Doug Levy, Pres. Dev.

JAN. 2010 WWW.ODWYERPR.COM 85 2010 PR BUYER’S GUIDE INTERACTIVE/MULTIMEDIA SVCS. Dialog, 2250 Perimeter Park Dr., #300, supporting images, text and various Morrisville, NC 27560. 919/804-6400; other metadata for a full multimedia 800/3-Dialog. www.dialog.com. experience. Web Syndication – Connect directly with your target audience(s) through extensive distribution of content to video sharing sites such as YouTube and Vimeo as well as social Dietrich Nelson & Associates, Inc., 7510 networking platforms like Facebook W. Sunset Blvd., #1401, Los Angeles, CA PIMS, 245 West 17th St., New York, NY and vertical websites such as iVillage 90046. 323/845-9608; fax: 323/883-1821. and clevver. 10011. 212/279-5112. [email protected]; www.dnaepr.com. Dietrich Nelson, www.pimsinc.com. KEF provides analytics in the form [email protected]. of audience numbers, blog reaction, PIMS technical design team will When budgets and deadlines are social media buzz, aggregation of guide you from conception & design tight you need experienced pros you video views and other factors that through production & distribution in can count on. We offer expert advice, determine the reach of the campaign. building an effective, attractive strategic planning and excellent pro- Electronic Press Kit (EPK). An EPK duction and distribution for all your affords you the opportunity to send broadcast and internet PR needs. your materials quickly & efficiently, Our services include satellite media allowing recipients access to your doc- tours, internet and viral video produc- uments, photos, videos and more at tion and distribution, internet media the touch of a button. PIMS creative tours, webcasts, radio tours, corpo- Metro Editorial Services, 519 Eighth Ave., staff will tailor the perfect EPK to suit rate videos and many other services. New York, NY 10018. 800/223-1600; your specific project requirements. Call or email for a quote and for testi- fax: 212/714-9139. [email protected]; PIMS specializes in Fueling Brand monials from our satisfied clients. www.metroeditorialservices.com. Sales Performance. For over 20 years our contact: Jennifer Flack, 917/339-0486. company has been one of the world’s See full listing under Editorial leading production and distribution Distribution category. service providers catering to marketing and communications professionals. Planned Television Arts (PTA) and We offer a wide array of products and PTA*Satellite, 1110 Second Ave., New services that provide optimum solu- York, NY 10022. 212/583-2718. fein- tions for all of your campaign needs. [email protected]; www.planned Our business is built on making KEF Media, 512 Means St., Suite 102, TVarts.com. Brian Feinblum, AVP. your business succeed! Atlanta, GA 30318. 404.605.0009. NEW YORK 212.279.5112 www.kefmedia.com. Yvonne Goforth- TEKgroup International Inc., 1280 SW CHICAGO 312.587.7467 Hanak. 36th Ave., Ste. 204, Pompano Beach, FL WASHINGTON 202.296.2000 Internet Media Tours – KEF works 33069. 954/351-5554; fax: 954/351-9099. ATLANTA 678.218.5800 with you to identify the right www.tekgroup.com. BOSTON 617.861.9100 spokesperson, cultivate a timely, newsworthy angle, create and dis- MAILING SERVICES Virilion, 1025 Vermont Ave, N.W., #1200, seminate materials and pitch your Washington, DC 20005. 202/654-0800. Alex story to the Web sites and blogs that Automatic Mail Services, Ramati, Dir., Business Dev. www.virilion.com 45-01 34th St., really matter to your audience. Long Island City, NY 11101. 718/361- Multimedia Releases – KEF trans- WestGlen Communications, 1430 3091. www.automatic-mail.com. Mike forms your traditional press release Waskover, Pres. Broadway, 9th floor, New York, NY into a dynamic multimedia platform 10018. 212/921-2800. www.westglen.com. combining downloadable video links, Ed Lamoureaux, Sr. VP audio, text, social tags, images, links and other press materials in HTML INTERNET SERVICES format. Webcasts & Webinars – KEF’s all- BurrellesLuce, 75 East Northfield Rd., inclusive production service allows Livingston, NJ 07039. 800/368-8070. you to easily set up video streaming [email protected]; of an event or a seminar directed at LOG-ON, 520 8th Ave., New York, NY www.BurrellesLuce.com. 1000s of people around the world. 10018. 212/279-4567; fax: 212/279-4591. Podcasting (Audio & Video), www.log-on.org. Videoblogs - KEF can craft down- At LOG-ON, we employ the latest loadable web episodes accessible technologies and skilled profession- directly from your website or through als to assemble, address, collate, web syndication via RSS or Atom. staple, fold, shrink-wrap, bind, insert Cision, 332 S. Michigan Ave., Chicago, IL These clips combine embedded and mail. Trust LOG-ON to deliver 60604. 888/422-2667. www.cision.com. video and audio along with links to Continued at top of next page

86 JAN. 2010 WWW.ODWYERPR.COM 2010 PR BUYER’S GUIDE MEASUREMENT & EVALUATION LOG-ON continued MANAGEMENT MEASUREMENT AND the most complex projects under the CONSULTANTS EVALUATION most stringent timelines. Our inkjet and laser addressing services ensure that your piece AdMedia Partners, Inc., Three Park Ave., BurrellesLuce, 75 East Northfield Rd., reflects the professionalism of your 31st flr., New York, NY 10016. 212/759- Livingston, NJ 07039. 800/368-8070. company. 1870; fax: 212/888-4960. info@admedia www.burrellesluce.com. Our automatic and hand inserting partners.com; www.admediapartners.com. capabilities are efficient, detailed and Gregory Smith, Seth Alpert, Mng. Dirs. accurate to help you enhance your A.C. Croft and Assocs. Inc., message without breaking the bank. 140 Cathedral Rock Dr., Sedona, AZ 86351. Our automatic wafer sealing service adds the required number of seals 928/284-9054; fax: 928/284-1791. to meet USPS requirements and [email protected]. A.C. Croft, Pres. ensure that you receive the largest Eurostrategies, International Marketing postal discount applicable. Consulting, 18 Waltham Rd., Wayland, With sophisticated programs, cutting MA 01778. 617/212-5115; fax: 508/358- Carma International, 1615 M St., NW, edge technology, software and NCOA 6383. Peter Quandt, Mng. Dir. Washington, DC 20036. 202/842-1818. proven experience, we can pre-sort [email protected]; www.carma.com. your mailing files by zip code to Thomas L. Harris & Co., 600 Central Mike Carberry, Pres. achieve the lowest postage rates pos- Ave., #200, Highland Park, IL 60035. CARMA is one of the largest global sible that other mail-houses cannot. 847/266-1020. Thomas L. Harris. media analysis firms. It evaluates effectiveness and impact of an orga- Jones Lundin Beals, 500 N. Michigan nization’s coverage in broadcast, Ave., #300, Chicago, IL 60611. 312/396- print and Internet media. CARMA 4155. www.jlbeals.com. David Beals, analyses uncover unique insights into CEO. trends, competitors’ media coverage and issues important to our clients. Levitt Management Consultants, 79 They help develop and guide media West 12th St., New York, NY 10011-8507. strategies. 212/727-7131. [email protected]. Lee PIMS, 245 West 17th St., New York, NY Levitt, Principal. 10011. 212/279-5112. [email protected]; Louw’s Management Corp., www.pimsinc.com. P.O. Box 130, Vail, AZ 85641. 520/664-1881. PIMS understands the importance [email protected]; of “presentation” when it comes to the www.louwsmanagement.com. Toni Louw. Cision, 332 S. Michigan Ave., Chicago, IL distribution of your materials. 60604. 888/422-2667. www.cision.com. Whether your campaign is intended Management Solutions Plus, 9707 Key to reach 50 or 50,000 contacts, PIMS’ West Ave., #100, Rockville, MD 20850. experienced staff will guide you to 301/258-9210. www.mgmtsol.com. Beth enhance your message to reach the Palys, Pres. maximum amount of people in the most cost-effective manner possible. Select Resources Int’l, 3000 Ocean Park PIMS specializes in Fueling Brand Blvd., #3000, Santa Monica, CA 90405. Performance. For over 20 years our 310/450-5777. Catherine Bension, company has been one of the world’s Pres./CEO leading production and distribution service providers catering to marketing StevensGouldPincus LLC, 1 Penn Plaza, and communications professionals. Suite 5335, New York, NY 10119. We offer a wide array of products and 212/779-2800; cell: 917/783-4500. dna13 Inc., #300, 283 Dalhousie St., services that provide optimum solu- [email protected]; Ottawa, ON, K1N 7E5. 866/842-1723; tions for all of your campaign needs. www.stevensgouldpincus.com. Art fax: 613/562-9135. [email protected]; Our business is built on making Stevens, Rick Gould CPA, J.D., Ted www.dna13.com. your business succeed! Pincus, Managing Partners. dna13 is the premier web-based NEW YORK 212.279.5112 Swerling & Assocs., 1721 Monte Viento application for print, TV, online and CHICAGO 312.587.7467 Dr., #200, Malibu, CA 90265. 310/456- social media monitoring and PR WASHINGTON 202.296.2000 8045. www.swerlingassociates.com. Jerry management. With unlimited moni- ATLANTA 678.218.5800 Swerling. toring search terms, real-time alerts, BOSTON 617.861.9100 clip book wizards, and in-depth ana- Towers Perrin, One Stamford Plaza, 263 lytics, you have real-time visibility into Rena Systems, PO Box 1069, Oaks, PA Tresser Blvd., Stamford, CT 06901. your brand and reputation, market 19456. 610/650-9170; fax: 650-9171. 203/326-5400. www.towersperrin.com. trends and competitive activities.

JAN. 2010 WWW.ODWYERPR.COM 87 2010 PR BUYER’S GUIDE MEASUREMENT & EVALUATION MEDIA MONITORING

BurrellesLuce, 75 East Northfield Rd., Livingston, NJ 07039. 800/368-8070. Dow Jones & Co., 1211 Avenue of the Dow Jones & Co., 1211 Avenue of the www.burrellesluce.com. Americas, New York, NY 10036. 800/369- Americas, New York, NY 10036. 800/369- 0166. www.dowjones.com; diane.thieke 0166. www.dowjones.com; diane.thieke @dowjones.com. Diane Thieke, @dowjones.com. Diane Thieke, Marketing Director. Marketing Director. Create communications success at Create communications success at Cision, 332 S. Michigan Ave., Chicago, IL every point in your day with Dow every point in your day with Dow 60604. 866/639-5087. www.cision.com. Jones. You can monitor and publicize Jones. You can monitor and publicize the buzz, analyze the impact, the buzz, analyze the impact, discover opportunities and risks, and discover opportunities and risks, and engage the influential. Dow Jones engage the influential. Dow Jones is MADE for your communications is MADE for your communications success. success.

dna13 Inc., #300, 283 Dalhousie St., eNR Services, Inc., 20 Glover Avenue, Ottawa, ON, K1N 7E5. 866/842-1723; Norwalk, CT 06850. 203/846-2811. fax: 613/562-9135. [email protected]; eNR Services, Inc., 20 Glover Avenue, [email protected]; www.enr-corp.com. www.dna13.com. Norwalk, CT 06850. Jon Victor, CEO. 203/846-2811. [email protected]; dna13 is the premier web-based www.enr-corp.com. Jon Victor, CEO. application for print, TV, online and social media monitoring and PR management. With unlimited monitoring search terms, real-time alerts, clip book wizards, and in-depth analytics, you have real-time visibility into your brand and reputation, market LOG-ON, 520 8th Ave., New York, NY trends and competitive activities. 10018. 212/279-4567; fax: 212/279-4591. VMS, 1500 Broadway, New York, NY www.log-on.org. 10036. 800/VMS-2002. www.vmsinfo.com. LOG-ON is the country’s largest VMS, the worldwide leader in PR/marketing production and distri- Integrated Media Intelligence solu- bution service. We assist agencies tions, monitors and digitally captures and departments, large and small. Dow Jones & Co., 1211 Avenue of the media and advertising content in more We mail, fax and e-mail news releas- Americas, New York, NY 10036. 800/369- markets than any other company. es and pitch letters. We use your lists 0166. www.dowjones.com; diane.thieke Combining best-of-breed monitoring or ours. We assemble press kits, print @dowjones.com. Diane Thieke, technologies with state-of-the-industry brochures and fulfill products. We Marketing Director. analysis, and leveraging an expert reproduce CDs and DVDs. And we Create communications success at editorial staff, VMS delivers better maintain private lists. There’s little we every point in your day with Dow intelligence across all key media. can’t do for you. For more information, call Jones. You can monitor and publicize 1.800.VMS.2002, visit www.vmsinfo. News Analysis Institute, 818 Liberty the buzz, analyze the impact, com, or email [email protected]. Ave., 4th flr., Pittsburgh, PA 15222. discover opportunities and risks, and 412/471-9411; fax: 412/471-9417. engage the influential. Dow Jones www.newsanalysis.com. Colleen Rodgers. is MADE for your communications success. MEDIA LISTS NewsBios, A division of TJFR Group, 2020 Arapahoe St., Lower Level, Denver, CO 80205-2548; 866/639-7070; fax: 303/296-1200. www.newsbios.com.

Fred Woolf List Co. Inc., PO Box 346, Somers, NY 10589-0346. 914/694-4466; eNR Services, Inc., 20 Glover Avenue, fax: 914/694-1710. [email protected]; Norwalk, CT 06850. 203/846-2811. Cision, 332 S. Michigan Ave., Chicago, IL www.woolflist.com. Sheila Woolf, Sr. VP, [email protected]; www.enr-corp.com. 60604. 888/422-2667. www.cision.com. Sales. Jon Victor, CEO.

88 JAN. 2010 WWW.ODWYERPR.COM 2010 PR BUYER’S GUIDE MEDIA (SPEECH) TRAINING ECG Inc., 570 Grand Ave., Englewood, NJ 07631. 201/894-8200; fax: 201/871-0471. Frank Carillo, Pres. www.ecglink.com; [email protected]. Kundell Communications, 330 Madison Visible Technologies, 3535 Factoria Blvd. The Forrester Institute, 52 Rainbow Ave., New York, NY 10017. 212/877-2798. SE, Suite 400, Bellevue, WA 98006. Ridge, PO Box 512, Garden Valley, ID [email protected]; www.public 888/852-0320; 425/957-6100; fax: 425/ 83622-0512. 208/462-3895; vandyefor speaking4u.com. Linda Kundell. 957-7717. [email protected]; [email protected]. Vandye J. Forrester III. “Techniques for Effective Public www.visibletechnologies.com. Dan Vetras, Speaking” can help you take com- CEO. Karen Friedman Enterprises, Inc., P.O. mand and project confidence, Powered by the industry-leading Box 224, Blue Bell, PA 19422. 610/292- whether speaking to an audience of truCAST technology platform, Visible 9780. [email protected]. five or five hundred. We give you the Technologies' Listen, Learn, Engage, www.karenfriedman.com. Karen tools to engage an audience, deliver Friedman, Pres. and Protect Solutions help clients targeted sound bites, organize powerful presentations, conquer successfully monitor, analyze, and The Hampton Group, 5335 Wisconsin stage fright, and convey your participate in social media conversa- Ave., N.W., #440, Washington, DC 20015. tions, as well as protect their message with ease. Our program is 202/686-2020. www.hamptongroup.com. grounded in a solid foundation of executive and corporate brands Lou Hampton, Pres. online. These solutions deliver real- public relations combined with years of stage experience. time business insight and response The Hemingway Media Group, 321 N. Contact us for details on private that enables companies to build rela- Palm Dr., Beverly Hills, CA 90210. tionships with customers, bolster and 310/274-7406. Carole Hemingway, Pres. coaching, custom programs and protect their brands, and grow revenue. small group workshops. 212-877-2798 Follow us on twitter.com/speaking MEDIA (SPEECH) success TRAINING Herr Communications, 9 Millbrae Circle, Millbrae, CA 94030. 650/697-1273. herrcom@ Mary Dawne Arden, Arden Assocs., 135 E. aol.com; www.herrcommunications.com. 50th St., Ste 7B, New York, NY 10022. Nancy Herr. 212/644-8199. [email protected]; Hoffman Communications, www.marydawnearden.com. 903 Penn Valley Rd., Media, PA 19063. 610/566- Auritt Communications Group, 555 8th 5557; fax: 610/892-9197. choffman@ mediatrain.net; www.mediatrain.net. Cindy Laskin Media, Inc., 220 East 23rd St., Ave., Suite 709, New York, NY 10018. Hoffman. New York, NY 10010. 212/777-9092. 212/302-6230; fax: 212/302-2969. www.laskinmedia.com. Barbara Laskin, www.auritt.com. Joan Auritt, Pres. Image Generators Inc., 18156 Darnell Dr., Founder. Olney, MD 20832.301/924-5700; fax: What’s the difference between a Barks Communications, 102 Blue Ridge 301/570-8916. Mike Weiner, Pres. mediocre TV performance and a St., Berryville, VA 22611. 540/955-0600; www.imagegenerators.com. masterful one? Media training. It is www.barkscomm.com. Edward J. Barks. the best investment you or your Cameron Communications Inc., 55 clients will ever make. Laskin Media Dubois St., Darien, CT 06820. Office: expertly prepares people for their turn 203/655-0138; Cell: 203/952-5758. Jim in the spotlight. Clients include PR Cameron, Pres.; Amy Fond, Trainer. firms, celebrity spokespeople, athletes, & high-level executives from CommCore, Inc., 1901 L St., NW, Ste. 707, IBM, Pfizer, The History Channel, Impact Communications, 8-C Putnam Washington, DC 20036. 202/659-4177. Polo Ralph Lauren, MasterCard and Green, Greenwich, CT 06830-6037. [email protected]. many other companies. 203/532-0799. [email protected]. Jon Andrew Gilman. Rosen, Pres. Media Training Worldwide, 34 W. 38th The Communication Center, 1612 K St., BE PREPARED! Impact Commun- St., 5th flr., New York, NY 10018. NW, #1000, Washington, DC 20006. ications trains your spokespeople to 212/764-4955. www.mediatrainingworld 202/463-0505; fax: 202/463-0304. successfully communicate critical wide.com. Jess Todtfeld, Pres. www.thecommunicationcenter.com. Susan messages to your targeted audiences Peterson, Pres. during print, television, and radio Medianet, 305 Madison Ave., #1166, New news interviews. Issue-driven/role- Creative Communications & Training, York, NY 10165. 212/682-2250. play based. Videotaping/ critiquing. www.medianet-ny.com. Tom Mucciolo, Pres. 1614-0 Union Valley Rd., #140, W. Call Jon Rosen, (203) 532-0799, to Milford, NJ 07480; 973/697-345 make your next news interview MediaPrep, 3500 W. Olive Ave., #300, [email protected] Debra your best! Over 25 years of news Hamilton, Pres. businesslunchandlearn.com Burbank, CA 91505. 818/827-7119. Tom media/training expertise. Alderman. www.mediaprep.com.

JAN. 2010 WWW.ODWYERPR.COM 89 2010 PR BUYER’S GUIDE MEDIA (SPEECH) TRAINING MHP/Mark Haefeli Productions, 11 Beach MEDIA TOURS/ Bulldog Reporter, Business Infocom St., Ste. 409, New York, NY 10013. 212/334- Group, 5900 Hollis St., Emeryville, CA 2164. Mark Haefeli, Joe DeAngelus. ROADSHOWS 94608. 800/959-1059. Jim Sinkinson, CEO. www.mhp3.com. Communication Briefings, Briefings Media Group, 2807 N. Parham Rd., #200, Richmond, The Newman Group Inc., 220 E. 63rd St., VA 23294. 800/722-9221. Barbara Clark. New York, NY 10065. 212/838-8371. www.briefingsmediagroup.com. [email protected]; www.newman Dietrich Nelson & Associates, Inc., 7510 group.com. Joyce Newman, Pres. W. Sunset Blvd., #1401, Los Angeles, CA Competitive Edge Newsletter, Pachter & 90046. 323/845-9608; fax: 323/883-1821. Assocs., PO Box 3680, Cherry Hill, NJ Ovations International, Inc., 3481Wildwood www.dnaepr.com. Dietrich Nelson, 08034. 856/751-6141. Barbara Pachter, Pres. St., Yorktown Heights, NY 10598. 914/245- [email protected]. 9721. Matthew Cossolotto. matthew@ When budgets and deadlines are Consultants News, Kennedy Information, ovations.com; www.ovations.com. tight you need experienced pros you 1 Phoenix Mill Lane, 3rd flr., can count on. We offer expert advice, Peterborough, NH 03458. 800/531-0007. strategic planning and excellent pro- Reputation ManagementAssocs., 2079 West duction and distribution for all your Corporate Public Issues, Issue Action Fifth Ave., Columbus, OH 43212. 614/486- broadcast and internet PR needs. Publications, Inc., 207 Loudoun St. SE, 5000; fax: 614/487-7203. Anthony Huey. Our services include satellite media Leesburg, VA 20175. 703/777-8450. www.media-relations.com. tours, internet and viral video produc- www.issueactionpublications.com. Teresa tion and distribution, internet media Yancey Crane. Michael Palese. Nikki Richardson, 3 Lancaster Ave., tours, webcasts, radio tours, corpo- IMN (iMakeNews, Inc.), Chelmsford, MA 01824. 978/256-1651; fax: rate videos and many other services. 200 Fifth Avenue, 978/256-0751. [email protected]; Call or email for a quote and for testi- Waltham, MA 02451. 866-964-NEWS. www.nikkirichardson.com. monials from our satisfied clients. [email protected]; www.imninc.com. Investor Relations Newsletter, Liv Davick, a Publicity and Production IOMA, 1 Boutique, Inc., 88 South Broadway, Suite Washington Park, #1300, Newark, NJ 1206, Millbrae, CA 94030. 650/689-5479 07102-3130. 800/401-5937. and 661/600-2254. Liv Davick, Jack O’Dwyer’s Newsletter, [email protected] and Shana Davick, 271 [email protected]; www.livdavick.net. Madison Ave., New York, NY 10016. 212/679-2471. www.odwyerpr.com.

Management Strategies for Public Virgil Scudder & Assocs., 299 Broadway, Relations Firms, Suite 1315, New York, NY 10007. $205 annually. A.C. 212/627-4400. [email protected]; Croft & Associates, 140 Cathedral Rock www.virgilscudder.com. Ken Scudder, VP. Dr., Sedona, AZ 86351. 928/284-9054. Sample issue available on request. Few companies in the communica- [email protected]. tion training field can match the experience and success rate of Virgil The Measurement Standard, KDPaine Scudder & Associates. We conduct & Partners, PLUS Media, Inc., 20 West 23rd St., 177 Main St., 3rd flr., Berlin, media, presentation, crisis communi- NH 03570. 603/319-1055. Katie cation, and investor relations commu- New York, NY 10010. 212/206-8160; www.plusmedia.com. Natalie Weissman, Delahaye Paine, CEO. nication training programs across the www.measureofsuccess.com. country and around the world. Our VP, Sales, x19, [email protected]. thorough research, broad experience •Ground Tours/SMTs/RMTs: The Newsletter Factory, 1810 Water Pl., (training in 24 countries), messaging Single + co-op #110, Atlanta, GA 30339. 770/955-1600. expertise, and extensive knowledge •Twitter Tours & Internet Tours www.newsletterfactory.com. of business enable us to tailor a pro- •Online Casual Games gram that is just right to meet each •Broadband Content Creation The Newsletter on Newsletters,. Box 224, client’s objectives. •B-roll Production Spencerville, MD 20868. 301/384-1573. •Social Media www.newsletterbiz.com. Joel Whitaker, Over 20 years in Broadcast PR Publisher. StreetSpeak®, 36 West 44th St., #620, “Content PLUS Commitment New York, NY 10036; 212/221-1079; fax: PLUS Relationships” PR News, Access Intelligence, LLC, 4 212/221-1578. [email protected]; Choke Cherry Rd., 2nd flr., Rockville, MD www.wtblase.com. Bill Blase, Pres. 20850. 888/707-5814. NEWSLETTERS www.prnewsonline.com. Diane Schwartz, VP & Publisher. Syntaxis Inc., 2109 Broadway, #12-104, New York, NY 10023. 212/799-3000; fax: BizBash Media, 21 W. 38th St., 13th flr., The Ragan Report, Lawrence Ragan 212/799-3021. www.syntaxis.com. Ellen New York, NY 10018 646/638-3600. Comms., 111 E. Wacker Dr., #500, Chicago, Jovin. www.bizbash.com. David Alder, CEO. IL 60601. 800/878-5331. www.ragan.com.

90 JAN. 2010 WWW.ODWYERPR.COM 2010 PR BUYER’S GUIDE PHOTOGRAPHERS Speechwriter’s Newsletter, Lawrence Market Wire, 100 N. Sepulveda Blvd., Custom Medical Stock Photo, Inc., 3660 Ragan Comms., 111 E. Wacker Dr., #500, #325, El Segundo, CA 90245. 800/774- W. Irving Park Rd., Chicago, IL 60618. Chicago, IL 60601. 800/878-5331. 9473. www.marketwire.com. 800/373-2677. www.cmsp.com. Mike www.ragannewsletters.com. Fisher

Travelwriters.com, Marco Polo Feature Photo Service Inc., 320 W. 37th St., Publications, 475 Central Ave., #302, St. #301, New York, NY 10018. 212/944-1060; Petersburg, FL 33701. 800/523-7274; fax: 212/944-7801. www.featurephoto.com. 727/894-3343. www.travelwriters.com. Oren Hellner, Pres. The SHOOT Publicity Wire, 256 Post Writing That Works: The Business Road East, Ste. 206, Westport, CT 06880. Getty Images, 75 Varick St., New York, Communications Report, Communica- 203/227-1699; fax: 203/227-2787. publici- NY 10013. 646/613-4000; 800-IMAGERY. tions Concepts, Inc., 7481 Huntsman [email protected];www.shootonlin www.gettyimages.com. Blvd., #720, Springfield, VA 22153-1648. e.com/go/publicitywire. 703/643-2200; fax: 703/643-2329. Wieck Media Services, 12700 Park John De Lellis, Editor/Publisher. Central Dr., #510, Dallas, TX 75251. www.apexawards.com. ONLINE INFO/ 972/392-0888. [email protected]; www.wieck.com. Tim Roberts, Pres. NEWSWIRES/ DATABASES PRESS SERVICES PHOTOGRAPHERS AScribe Public Interest Newswire, 5464 College Ave., Ste. B, Oakland, CA 94618. 510/653-9400; fax: 510/597-3625. Cision, 332 S. Michigan Ave., Chicago, IL www.ascribe.org. 60604. 888/422-2667. www.cision.com. Affiliated Photographic Services Inc., The Associated Press Information P.O. Box 61-H, Scarsdale, NY 10583. Services, 450 W. 33rd St., New York, NY EBSCO Information Services, 17-19 914/946-2097. Lester Millman. 10001. 212/621-1585. Ted Mendelsohn. Washington St., Tenafly, NJ 07670-2084. 800/753-2726. www.ebsco.com. Carl Katharine Andriotis Photography LLC, Black PR Wire, Inc., 975 N. Miami Beach Teresa. Westchester, NY. 914/997-1967. kapho- Blvd., N. Miami Beach, FL 33162. [email protected]; www.kaphotollc.com. 877/252-2577. www.blackprwire.com. Select Information Exchange, 244 West Katharine Andriotis. Bernadette Morris. 54th St., Room 614, New York, NY 10019. 800/743-9346. George Wein, Pres. Creators News Service/Creators Syndicate, 5777 W. Century Blvd., #700, Vickers Stock Research Corp., 98 Pratt Los Angeles, CA 90045. 310/337-7003. Oval, Glen Cove, NY 11542. 516/945- 0020. www.vickers-stock.com. Fern Dorsey, Pres. APImages, 450 West 33rd St., NewYork, NY 10001 212/621-1997; [email protected]; PHOTO DISTRIBUTION www.apimages.com. Discover why media outlets, corporations and PR companies around the world rely on AP Images Assignment Services. We will take any PR project, sponsored event, EurekAlert!, a service of the American APImages, 450 West 33rd St., NewYork, NY tradeshow or product launch and Association for the Advancement of Science, 10001 212/621-1997; [email protected]; capture it with your vision and needs 1200 New York Ave., N.W., Washington, DC www.apimages.com. in mind. Whether the job is large or 20005. 202/326-6716; fax: 202/898-0391. Discover why media outlets, corpo- small, mainstream or offbeat - you get [email protected]; rations and PR companies around the benefit of our knowledge, access www.EurekAlert.org. the world rely on AP Images and integrated services for an end-to- EurekAlert!, a program of AAAS, Assignment Services. We will take end project solution. offers an effective means to dissemi- any PR project, sponsored event, nate news to reporters and the public. tradeshow or product launch and Dianne Arndt, People, Places & Things, As a science-based press release capture it with your vision and needs 400 Central Park West, New York, NY distribution service it serves as an in mind. Whether the job is large or 10025. 212/866-1902. invaluable resource for press officers small, mainstream or offbeat - you get to reach the media worldwide. the benefit of our knowledge, access Ben Asen Photography, 56 E. 87th St., Thousands of reporters rely on and integrated services for an end-to- New York, NY 10128. 212/348-0496. EurekAlert! for information from end project solution. [email protected]; www.benasen.com. leading research organizations.

JAN. 2010 WWW.ODWYERPR.COM 91 2010 PR BUYER’S GUIDE PHOTOGRAPHERS Black Star, 116 E. 27th St., 4th flr., New PRESS RELEASE York, NY 10016. 212/679-3288. Benjamin Chapnick, Pres. DISTRIBUTION

Brown Brothers, 100 Bortree Rd., P.O. AScribe Public Interest Newswire, 5464 Metro Editorial Services, 519 Eighth Ave., Box 50, Sterling, PA 18463. 570/689-9688. B College Ave., Oakland, CA 94618. New York, NY 10018. 800/223-1600; Raymond A. Collins, Pres. www.brown 510/653-9400; fax: 510/597-3625. fax: 212/714-9139. [email protected]; brothersusa.com. www.ascribe.org. Jon Diskin, Dir., Client www.metroeditorialservices.com. Sales Svcs. Camera One, 62 West 45th St., New York, contact: Jennifer Flack, 917/339-0486. NY 10036. 212/827-0500; fax: 212/944- BurrellesLuce, 75 East Northfield Rd., See full listing under Editorial 9536. [email protected]; www.nyc Livingston, NJ 07039. 800/368-8070. Distribution category. photo.com. Larry Lettera, Pres. www.burrellesluce.com. Multicultural Marketing News, Janet Charles, 20 Jane St., #3B, New Multicultural Marketing Resources Inc., 101 York, NY 10014. 212/675-2211. Fifth Ave., Suite 10B, New York, NY 10003. [email protected]. 212/242-3351. www.multicultural.com. Lisa Skriloff, Pres. & Founder. David Gordon Photography, 210 Riverside Dr., #9G, New York, NY 10025. Cision, 332 S. Michigan Ave., Chicago, IL NewsWare, Track Data, 95 Rockwell 212/989-9329. [email protected]; 60604. 888/422-2667. www.cision.com. Place, Brooklyn, NY 11217. 212/612- www.dgordonphoto.com. 2050. www.newsware.com. Collegiate Presswire by Marketwire, 51 readMedia Therese Kopin Photography, 228 E. 25th Madison Ave., 21st flr., New York, NY , 418 Broadway, Suite 400, St., #4, New York, NY 10010. 212/684-2636. 10010. 888/621-7721 or 973/746-4446. Albany, NY 12207. 800/552-2194; fax: www.tkopinphoto.com. Therese Kopin. [email protected]; www.cpwire.com. 518/429-2801. [email protected]; www.readmedia.com. Colin Mathews, Pres. & CEO. Arthur Krasinsky, 3 Vernon Rd., Marlboro, NJ 07746. 732/672-6138. [email protected].

Allan Montaine Photography, 61 W. 8th St., #3R, New York, NY 10011. 212/674- eNR Services, Inc., 20 Glover Avenue, RushPR Newswire, 3630 Avenue Laval, 0241. Allan Montaine. Norwalk, CT 06850. 203/846-2811. Montreal, Quebec H2X 3C9. 514/523- [email protected]; www.enr-corp.com. 3771. [email protected]; Newscast US, 526 West 26th St., Suite 515 Jon Victor, CEO. www.rushprnews.com. Anne Howard. New York, NY 10001. 212/206-0055; RushPR Newswire: Complete edi- 866/734-NEWS. [email protected]; Market Wire, 100 N. Sepulveda Blvd., torial and distribution press release www.newscastus.com. Jim Sulley, VP. #325, El Segundo, CA 90245. 800/774- services. Broadcast to mainstream 9473. www.marketwire.com. Michael media and social networks including PhotoBureau Inc., 60 E. 42nd St., #1166, Nowlan, CEO Twitter, LinkedIn and Facebook. New York, NY 10165. 212/779-4040; 914/725-7500. www.photobureau.com. Joe Vericker, Pres./Chief Photographer.

PhotoShot, 30 W. 63rd St., New York, NY 10023. 646/429-8731. www.photoshot.com; Send2Press® Newswire, a service of [email protected]. Neotrope®, 4332 W. 230th St., Torrance, CA 90505. 310/373-4856. Christopher Simmons, Maryanne Russell Photography Inc., PO Pres./CEO. [email protected]; Box 1329, FDR Station, NewYork, NY10150 LOG-ON, 520 8th Ave., New York, www.Send2Press.com. 212/308-8722. www.maryannerussell.com. NY 10018. 212/279-4567; fax: 212/279- Affordable press release services 4591. www.log-on.org. since 1983, including news writing, tar- Paul Schneck PR Photography, 4 LOG-ON is the country’s largest geted newswire and Direct-to-Editors™ Stuyvesant Oval, New York, NY 10009. PR/marketing production and distri- distribution, search optimization, 212/505-6443. www.PaulSchneck.com. bution service. We assist agencies eMediaKit™, social networks and Paul Schneck. and departments, large and small. media opt-in. Exclusive news distribu- We mail, fax and e-mail news releas- tion via Neotrope News Network includ- Wagner International Photos, 62 W. 45th es and pitch letters. We use your lists ing California Newswire®, and St., New York, NY 10036. 212/944-7744. or ours. We assemble press kits, print eNewsChannels™. Top placement of brochures and fulfill products. We news content in search since 1997 Ron Wyatt Photography, 15 Atlanta Ave., reproduce CDs and DVDs. And we using proprietary ContextEngine® Piscataway, NJ 08854. 732/868-9095. maintain private lists. There’s little we technology. Accredited staff. Member www.ronwyattphotos.com. Ron Wyatt. can’t do for you. BBB.

92 JAN. 2010 WWW.ODWYERPR.COM 2010 PR BUYER’S GUIDE PR NETWORKS PRINTING and services that provide optimum solutions for all of your campaign needs. Our business is built on making your business succeed! NEW YORK 212.279.5112 CHICAGO 312.587.7467 WASHINGTON 202.296.2000 ATLANTA 678.218.5800 LOG-ON, 520 8th Ave., New York, NY BOSTON 617.861.9100 PIMS, 245 West 17th St., New York, NY 10018. 212/279-4567; fax: 212/279-4591. 10011. 212/279-5112. [email protected]; www.log-on.org. www.pimsinc.com. LOG-ON offers full service offset and PIMS is the premier source for cor- digital printing capabilities from simple PROMOTIONS porate and event promotional gift one color to 4 colors and more. items. From memory sticks & mint •Our state-of-the-art presses pro- tins to hats, pens & t-shirts, we can vide the flexibility you need for any customize any number of items for job. conventions, trade shows, business •Experienced and dedicated crafts- meetings and mailings. PIMS offers Allhealth Public Relations, men insure clients the finest quality, 10109 the most unique assortment options consistent results and dependable Thornwood Rd., Kensington, MD 20895. using the highest quality materials service. 301/948-1709. [email protected]; available to assure your image is •No matter what you need: letter- www.allhealthpr.com. Brian Ruberry. enhanced. head, envelopes, flyers, ad reprints, PIMS specializes in Fueling Brand brochures, self-mailers or kit covers; The Holding Company, 15 East 40th St., Performance. For over 20 years our we have the sources, equipment and New York, NY 10016. 212/532-0385. company has been one of the world’s know-how to make it happen. Betty Newman, Pres. leading production and distribution •We can print on almost any type of service providers catering to market- paper. Inside Out Consulting, One Marketway ing and communications profession- Why not let LOG-ON add personal- als. We offer a wide array of products ization to your printed pieces? West, #9A, York, PA 17401. 717/848-9339. [email protected]. and services that provide optimum LOG-ON employs the latest Cannon solutions for all of your campaign and Xerox technology to provide needs. striking images that will get you Lagrant Communications, 626 Wilshire Our business is built on making noticed. Blvd., #700, Los Angeles, CA 90017. your business succeed! 323/469-8680; fax: 323/469-8683. www.lagrantcommunications.com. Kim NEW YORK 212.279.5112 L. Hunter, pres./CEO; Keisha N. Brown, CHICAGO 312.587.7467 Gen. Mgr./Sr. VP. WASHINGTON 202.296.2000 ATLANTA 678.218.5800 BOSTON 617.861.9100 M. Young Comms., 77 Fifth Ave., 2nd flr., New York, NY 10003. 212/620-7027. Product 101, 20 W. 22nd St., Ste. 1609, www.myoungcom.com. Melanie Young, New York, NY 10010. 212/691-5888. Pres. www.product101.com. PIMS, 245 West 17th St., New York, NY 10011. 212/279-5112. [email protected]; Marketing Werks - Mobile & Event Very Special Events, 11440 West www.pimsinc.com. Marketing, 130 East Randolph St., #2400, Bernardo Court, #168, San Diego, CA PIMS provides the highest quality Chicago, IL 60601. 312/228-0800; fax: 92127. 858/485-1171; fax: 858/485-0389. digital & offset printing available. 312/228-0801. www.marketingwerks.com. [email protected]. Nancy R. Whether for invitations, color reprints Walters, Pres. or product shots, count on PIMS to Bonnie Ott Promotions Inc., 305 East make your images come to life! With Workhouse Publicity, 40th St., New York, NY 10016. 888/838- 133 W. 25th St., no minimum quantities, you can ben- 0333; 212/338-0333; fax: 212/338-0330. #3W, New York, NY 10001. 212/645- efit from the impact of digital printing [email protected]; 8006. www.workhousepr.com. technology to market to an audience www.bonnieott.com. Bonnie Ott, Pres. of one or thousands! We are your creative source for pro- PIMS specializes in Fueling Brand motional products, sales promotions PUBLIC RELATIONS Performance. For over 20 years our and premiums. We provide a PR, company has been one of the world’s NETWORKS advertising, sales promotion tool that leading production and distribution employs useful merchandise imprint- service providers catering to market- Bella PR, ed with a company name, message 545 8thAve., #670, New York, NY ing and communications profession- or logo. 10018. 212/868-8183. www.bellapr.com. als. We offer a wide array of products Marla Russo, Pres.

JAN. 2010 WWW.ODWYERPR.COM 93 2010 PR BUYER’S GUIDE PR NETWORKS PUBLIC SERVICE ANNOUNCEMENTS

CONVERGE, c/o Alecia Baucom, 300 Park Ave South, 12th flr., New York, NY 10010. 212/539-3243. CONVERGE™ is a national net- TV Access, division of FilmComm, work of strategic communications 800/944-9134. Keith Hempel, President. firms, each selected for their Auritt Communications Group, 555 8th Experienced Corporation With 30+ reputation for excellence, dominant Ave., Suite 709, New York, NY 10018. Years In Television And Radio market position, notable client 212/302-6230; fax: 212/302-2969. Distribution. Specializing In portfolio and expertise across www.auritt.com. Joan Auritt, Pres. Production And Distribution Of PSAs. diverse industries. These agencies Leading Distributor Of PSAs (Over bring together the best in mid-sized 100 TV And Radio PSAs Released agency creativity and flexibility with Per Year). Comprehensive Services the wide geographic reach and For TV, Radio, Print, Out-Of-Home in-depth resources of larger firms. And Internet. Customized Services CONVERGE members include Tailored To Your Needs. Internet 360 Public Relations (Boston), Dietrich Nelson & Associates, Inc., 7510 Reporting Available. Chapter Carmichael Lynch Spong W. Sunset Blvd., #1401, Los Angeles, CA Placement And Coordination (Minneapolis, New York, Chicago, 90046. 323/845-9608; fax: 323/883-1821. Services Available. Denver and San Francisco), Digg www.dnaepr.com. Dietrich Nelson, Communications (New York and [email protected]. San Francisco), The Harbour Group When budgets and deadlines are (Washington, D.C.), M Booth & tight you need experienced pros you RADIO Associates (New York), rbb Public can count on. We offer expert advice, Relations (Miami), The Rogers strategic planning and excellent pro- Group (Los Angeles) and Vollmer duction and distribution for all your Public Relations (Houston, Dallas, broadcast and internet PR needs. Austin and New York). Our services include satellite media tours, internet and viral video production and distribution, internet media Auritt Communications Group, 555 8th IPREX, tours, webcasts, radio tours, corpo- 11 Pointe Terrace, Atlanta, GA rate videos and many other services. Ave., Suite 709, New York, NY 10018. 30339. 770/763-5846; fax: 770/763-5834. Call or email for a quote and for testi- 212/302-6230; fax: 212/302-2969. Bobbie Goodwin, Administrator. monials from our satisfied clients. www.auritt.com. Joan Auritt, Pres. www.iprex.com; [email protected]. ACG is a full-service TV, radio and DWJ Television, One Robinson Lane, Internet video production company Pinnacle Worldwide, 125 Lake St. West, Ridgewood, NJ 07450. 201/445-1711. specializing in strategic electronic #200, Wayzata, MN 55391. 952/475-9000, Cynthia Boseski, SVP. publicity and marketing. Staffed by fax: 952/475-7002. [email protected]; television network professionals, we offer our clients the attentive services www.pinnacleww.com. Lynn McCarthy, Ron Sachs Comms., PO Box 109, of a boutique. Exec. Dir. Tallahassee, FL 32302. 850/222-1996. (2nd location) 225 E. Robinson St., #455, From creative consultation through Orlando, FL 32801. 407/219-3157. production and results reporting, Public Relations Global Network, c/o www.ronsachs.com. Ron Sachs, Pres./CEO. every project receives the full focus of The Castle Group Inc., 38 Third Ave., our attention. Our services include Charlestown Navy Yard, Boston, MA Satellite TV and Radio Media Tours, 02129. 617/337-9500. www.prgn.org. Online Media Campaigns, Web Video Sandy Lish. Production and Distribution, Webcasts, Event Coverage, Video and Audio News Releases, B-roll Public Relations Organisation Int’l Ltd., Packages, PSAs and Video Philip Roffey, PROI Pres., Worldwide, c/o Production for all business categories i&e Consultants, 32 rue de Trevise BP 206, Strauss Radio Strategies Inc., from healthcare and food to hi-tech 75423 Paris Cedex 09, France. proffey@ 529 14th St., and entertainment. i-e.fr. www.proi.com. N.W., #1163, National Press Bldg., Washington, DC 20045. 202/638-0200; Our Integrated Media Tours™ fax: 202/638-0400. [email protected]. reach audiences on TV, Radio and Worldcom Public Relations Group, 500 New York: 262 W 38th St., Ste. 803, Online. IMT’s include earned and Fifth Ave., #1010, New York, NY 10110. New York, NY 10018. 212/302-1234. guaranteed TV and radio, and Online 800/955-9675. 212/286-9550. coo@world [email protected]; www.strauss Media Campaigns with blogger tours, comgroup.com; www.worldcomgroup.com. radio.com. Richard Strauss, Pres. video syndication and social media Daisy Guthin, COO, APR. See full listing under Radio category. outreach.

94 JAN. 2010 WWW.ODWYERPR.COM 2010 PR BUYER’S GUIDE RADIO Productions is an award-winning Liv Davick, a Publicity and Production broadcast PR and social media video Boutique, Inc., 88 South Broadway, Suite firm specializing in Satellite Media 1206, Millbrae, CA 94030. 650/689-5479 Tours, Internet Media Tours, B-Roll and 661/600-2254. Liv Davick, liv@ Caplan Communications LLC, 1700 production and distribution, livdavick.net and Shana Davick, Rockville Pike, Suite 400, Rockville, MD Corporate and Web Video, Video [email protected]; www.livdavick.net. 20852. 301/770-0550. Aric Caplan, Pres. Players, Ground Tours, Co-Ops and [email protected]; Radio. Established in 1986, we are www.caplancommunications.com. headquartered in New York with Specialties: offices in Los Angeles and Chicago. •Designs radio media tours with all national, DSN Communications, 376 15th St., Ste. Medialink, a division of The NewsMarket, local and 1C, Brooklyn, NY, 11215. 718/499-9068. public outlets. Dani Newman at [email protected] or 708 Third Ave., New York, NY 10017; •Represents non profits, legislative www.dsncomm.com. 800/843-0677. www.medialink.com; policy groups, NGOs. www.thenewsmarket.com/postingcontent; [email protected]. •Canvasses key states. Reaches EMS Incorporated, 1127 Grove St., target audiences. Clearwater, FL 33755. 1-800-881-7342. Our radio team has long-standing •Launches new, non-fiction books www.emsincorporated.com. Marsha newsroom relationships with radio for major US publishers. Friedman, CEO. stations and networks across the nation. We advise our clients and In 2006, O’Dwyer’s PR Report together craft, script and pitch stories honored Caplan Communications Hedquist Productions, P.O. Box 1475, that will land the interviews and with “O’Dwyer’s Award for Public Fairfield, IA 52556. Jeffrey Hedquist. results you need. Communications Excellence.” 641/472-6708. [email protected]; www.hedquist.com. Our award-winning services include: •Radio Media Tours •Audio News Releases The Image Generators Inc., 18156 •Public Service Announcements Darnell Dr., Olney, MD 20832-1767. •Narrative Marketing 301/924-5700; fax: 240/363-0062. www.imagegenerators.com. Michael J. Critical Mention, Inc., 1776 Broadway, Weiner, Pres. 24th fl., New York, NY 10019. 877/262- 5477. www.criticalmention.com. Critical Mention provides real-time searching, viewing, alerting and reporting on global broadcast coverage. Our comprehensive and indus- MediaTracks Communications, Inc., try leading CriticalTV platform lets 2250 East Devon Ave., #150, Des KEF Media, 512 Means St., Suite 102, you monitor your organization, client, Plaines, IL 60018. 847/299-9500; Atlanta, GA 30318. 404.605.0009. competitors, industry news and more. fax: 847/299-9501. [email protected]; www.kefmedia.com. Yvonne Goforth- Edit and download broadcast quality www.mediatracks.com. Shel Lustig, Pres. files minutes after your segments air. Hanak. Our account management team is KEF’s booking pros work with you to Radio and Podcasting Pros always ready to help you succeed. prepare a timely, newsworthy pitching Now in our 21st year, providing... strategy and secure interviews for your •Radio Media Tours - Benefit from spokesperson with influential network, our contacts at major stations and syndicated and local market radio networks. programs. Our highly experienced •Guaranteed Placement RNRs team then moderates the Radio through Radio Health Journal and Media Tour while your spokesperson Viewpoints, reaching over 800 sta- New York: 212.736.2727 conducts the interviews from tions in major markets every week! Los Angeles: 213.346.9927 anywhere with a landline phone. •Custom Feed Radio News www.dssimon.com Once the tour is complete, KEF Releases - National or local market E-mail: [email protected] ensures regular, comprehensive outreach, and minority targeting Radio reaches 230 million listeners reports detailing stations, days, (Spanish, African American and or 94% of the population in the United dates, times, gross impressions and English). States. Let D S Simon Productions advertising values…everything your •Public Service Announcements - help strategically deliver your key client needs to measure success. Distribute your community-oriented messaging to targeted sections of Radio Media Tours can stand alone message to thousands of U.S. this massive audience using Radio or work in conjunction with Satellite stations. Media Tours (RMTs), podcasting and Media Tours, Internet Media Tours •Podcasts - One-stop customized other audio distribution formats. and Multimedia Releases for 360° of production: creative, writing, voiceover, Video Redefined. D S Simon coverage. music, RSS and directory placement.

JAN. 2010 WWW.ODWYERPR.COM 95 2010 PR BUYER’S GUIDE RADIO National Aircheck, 338 S. Edgewood, •B-roll Production Foundation (IDF), the American Jewish Wood Dale, IL 60191. 888/206-9662; •Social Media Committee (AJC) and MADD; govern- fax: 928/438-3333. aircheck@national- Over 20 years in Broadcast PR ment agencies like the US Census aircheck.com; www.national-aircheck.com. “Content PLUS Commitment Bureau; associations such as the US Robb Wexler, Pres. PLUS Relationships” Conference of Mayors, National Urban League, and the National Law Enforcement Memorial Fund (NLEOMF); large-scale events such as the Clinton Global Initiative and the Consumer Electronics Show; Fortune- 500 companies like Microsoft, News Generation, Inc., We See You on AstraZeneca, Nike and General Motors; the Radio. 301/664-6448. clientservices@ and we have worked on dozens of local, newsgeneration.com; www.newsgenera state and federal political campaigns. tion.com. Strauss Radio Strategies Inc., 529 14th St., SRS is a GSA Schedule contractor. Radio Media Tours * Audio News N.W., #1163, National Press Bldg., When your campaign calls for radio, Releases * PSAs * Broadcast Washington, DC 20045. 202/638-0200; SRS delivers the best results in the Alerts * Podcasts fax: 202/638-0400. [email protected]. industry. You’ll enjoy working with our New York: 262 W 38th St., Ste. 803, friendly staff of experienced radio and New York, NY 10018. 212/302-1234. public relations professionals. [email protected]; Contact us to discuss a customized www.straussradio.com. Richard Strauss, solution for your next campaign! Pres. Celebrating our fifthteenth year, Strauss Radio Strategies, Inc. (SRS), North American Precis Syndicate, Inc., is the nation’s premier radio public relations, radio communications, and Empire State Bldg., 350 Fifth Ave., 65th flr., radio media relations firm. Not just New York, NY 10118-0110. 212/867-9000. another “crank it out radio booking Dorothy York, Pres. www.napsinfo.com. Tobin Communications, Inc., P.O. Box 1268, [email protected]. service,” SRS works closely with its clients to develop campaign-specific White Plains, MD 20695. 301/392-9173; fax: NAPS sends Radio Feature strategies and tactics that get results. 301/392-9175. [email protected]; Releases (RFRs) on CDs with Collectively, our staff brings more www.tobincommunications.com. Maury scripts. We cover over 6,500 sta- than 115 years of radio experience Tobin, Pres. tions. Each RFR gets placed on 300 and judgment to our clients. to 400 U.S. radio stations and We specialize in booking radio WestGlen Communications, 1430 includes a color usage report, includ- tours with national news networks, Broadway, 9th floor, New York, NY ing demographic information, number nationally syndicated shows, 10018. 212/921-2800. www.westglen.com. of listeners reached, maps, graphs statewide and regional outlets, and Ed Lamoureaux, Sr. VP and bar charts. Information comes local radio outlets in each of the from Arbitron, directories, signed nation’s nearly 300 radio markets. We zcomm, usage cards, e-mails and faxes. also script, produce, and distribute 7830 Old Georgetown Rd., Bethesda, MD 20814. 240/395-0225. [email protected]; GUARANTEE: Complete satisfac- targeted audio news releases to the www.zpr.com. Risë Birnbaum, CEO. tion with the results of each release or nation’s largest radio networks with another one free. the best “guaranteed-placement” in the industry. In addition, SRS provides audio actuality pitching and placement systems, radio promotions, public service announcements, podcasts, video podcasts, radio advertising production and place- RESEARCH ment, live remote broadcasts and (MKTG. RESEARCH) customized broadcast e-mailing to our customized database of 12,000+ radio PLUS Media, Inc., outlets, stations and show contacts. 20 West 23rd St., Among the hundreds of clients we New York, NY 10010. 212/206-8160; have worked with, we routinely work Arbitron Inc., 142 W. 57th St., New York, www.plusmedia.com. Natalie Weissman, with political groups such as the DLC NY, 10019-3300. 212/887-1300. VP, Sales, x19, [email protected]. and NDN; advocacy groups like the www.arbitron.com •Ground Tours/SMTs/RMTs: National Resources Defense Council Single + co-op (NRDC) and ACLU; award-winning Burke Marketing Research Inc., 805 •Twitter Tours & Internet Tours PR firms like Burson-Marsteller, Central Ave., Cincinnati, OH 45202. •Online Casual Games Edelman, and Ketchum; non-profit 513/241-5663. www.burke.com. Michael •Broadband Content Creation clients like the International Diabetes Baumgardner, Pres. & CEO

96 JAN. 2010 WWW.ODWYERPR.COM 2010 PR BUYER’S GUIDE RESEARCH

Greenfield Online, Part of the Toluna ORC Guideline, Inc. (formerly Group, 21 River Rd., Wilton, CT 06897. Find/SVP), 1/866-GUIDELINE. 866/296-3049. www.greenfield-ciaosur- www.orcguideline.com. veys.com. Albert Angrisani, Pres. & CEO. Oxbridge Communications Inc., 186 Cision, 332 S. Michigan Ave., Chicago, IL Harris Interactive, PR Practice, 135 Fifth Ave., 6th flr., New York, NY 10010. 60604. 888/422-2667. www.cision.com. Corporate Woods, Rochester, NY 14623. 800/955-0231, ext. 202. Lhagood@ 877/919-4765. [email protected]; oxbridge.com; www.mediafinder.com. Cogent Research, 125 Cambridge Park Dr., www.harrisinteractive.com. Tom Quigley. Lou Hagood, CEO. Cambridge, MA 02140. 617/441-9944; fax: 617/441-9966. [email protected]; International Comms. Research, 53 West Penn, Schoen and Berland Assocs., 245 www.cogentresearch.com. Christy White, Baltimore Pike, Media, PA 19063. E. 92nd St., New York, NY 10128. Principal & Co-Founder. 484/840-4300. www.icrsurvey.com. Allen 212/534-4000. www.psbresearch.com. Khorami, Ph.D., Pres. & CEO. Michael Berland. Council of American Survey Research Organizations, 170 N. Country Rd., Ste. 4, J.D. Power & Assocs., 2625 Townsgate Preston-Osborne Research, 450 Old Port Jefferson, NY 11777. 631/928-6954. Rd., #100, Westlake Village, CA 91361. Vine, #100, Lexington, KY 40507. www.casro.org. Diane Bowers, Pres. 805/418-8000; fax: 805/418-8900; 859/231-7711. www.preston-osborne.com. www.jdpower.com. Phil Osborne, CEO. Creative Civilizations, 106 Auditorium Circle, 2nd flr., San Antonio, TX 78205. Kolar Adv. & Marketing, 114 W. 7th St., 210/227-1999. www.ccagency.com. Gisela #500, Austin, TX 78701. 512/345-6658. Girard, Pres./COO. www.kolaradvertising.com. Bryan Christina, Gen. Mgr. D.K. Shifflet & Assocs., 1750 Old R.L. Repass & Partners, Inc., 10101 Meadow Road, #620, McLean, VA 22102. KRC Research, 700 13th St., N.W., #800, Alliance Road, Suite 190, Cincinnati, 703/536-0933. www.dksa.com. Jim Washington, DC 20005. 202/628-1118. OH 45242-4747. 513/772-1600; fax: Caldwell, VP, Sales & Mktg. www.krcresearch.com. Jennifer Sosin, 513/772-8088. [email protected]; Pres. www.repasspartners.com. Rex Repass, Echo Research, 110 E. 30th St., 4th flr., Pres./CEO. New York, NY 10016. 212/901-0455. LCWA Research, L.C. Williams & R.L. Repass & Partners – a senior www.echoresearch.com. David Michaelson, Assocs., 150 N. Michigan Ave., #3800, level research organization and Pres. Chicago, IL 60601. 312/565-3900. Greg consultant to PR firms. We provide Gordon, Sr. VP-Research & Strategy. comprehensive opinion research to Experian Simmons, 600 3rd Ave., New help clients protect and enhance LexisNexis, York, NY 10016. 212/471-2850. PO Box 933, Dayton, OH corporate reputations and brand www.experiansimmons.com 45401. 800/227-4908. www.lexisnexis.com. equity. Services include focus groups, baseline/tracking research, message Factiva, M|A|R|C Research, 1660 North Westridge a Dow Jones Co., 30 Wall St., 5th development, and online research Circle, Irving, TX 75038. 800/884-6272. fl., New York, NY 10005. 800/369-0166. through MindField™ Internet Panels www.marcresearch.com. www.factiva.com. with access to 2.5 million households. Gallup Organization, Maritz Research, 1375 N. Highway Dr., 901 F St., N.W., Spring Inc., 711 Montgomery Ave., 2nd Fenton, MO 63099. 877-4-MARITZ. Washington, DC 20004. 202/715-3030. flr., Narberth, PA 19072. 610/668- www.maritzresearch.com. Jennifer www.gallup.com. Sarah Van Allen. 9303; fax: 610/668-9395. www.springfor Larsen, Media Contact. success.com. Mediamark Research Inc., 75 9th Ave., Standard & Poor’s Research Reports, 55 New York, NY 10011. 212/884-9200. Water St., New York, NY 10041. 212/438- www.mediamark.com. Kathi Love, 2000. www.standardandpoors.com. Laurel Pres./CEO. Bernstein. GfK Custom Research North America, 75 Millward Brown Int’l., 501 King’s Hwy. Ninth Ave., 5th fl., New York, NY 10011. StrategyOne, 212/240-5300. www.gfkamerica.com. East, Fairfield, CT 06825-4867. 203/335- 215 Park Ave. South, 16th flr., New York, NY 10003. 212/704-8286. Headquartered in New York, GfK 5222; fax: 203/333-6307; www.millward brown.com. www.strategyone.net. Laurence Evans, Custom Research North America Pres. combines the of global resources The Nielsen Company., the GfK Group—the world’s fourth 770 Broadway, Towers Perrin ISR, One Stamford Plaza, largest market research company— New York, NY 10003. 646/654-5000. www.nielsen.com. 263 Tresser Blvd., Stamford, CT 06901. with the local knowledge of North 203/326-5400. www.towersperrin.com. America’s leading research consult- Opinion Research Corp., Worldwide ing companies. These include GfK Headquarters, P.O. Box 183, Princeton, NJ Yankelovich Inc., 400 Meadowmont Roper Consulting, GfK Roper 08540; 800/444-4ORC; 609/452-5400; Village Circle, #431, Chapel, NC 27517. Public Affairs & Media and GfK fax: 609/419-1892. www.opinion 919/932-8600. www.yankelovich.com. Roper Omnibus Services. research.com. Gerard J. Miodus, Pres. Mike Hail, CEO.

JAN. 2010 WWW.ODWYERPR.COM 97 2010 PR BUYER’S GUIDE SATELLITE MEDIA TOURS SATELLITE MEDIA staff of senior media relations specialists leverages those producer TOURS relationships for maximum results. Video Redefined. D S Simon Caplan Communications LLC, 1700 Productions is an award-winning Rockville Pike, Suite 400, Rockville, MD broadcast PR and social media video 20852. 301/770-0550. Aric Caplan, Pres. firm specializing in Satellite Media [email protected]; Tours, Internet Media Tours, www.caplancommunications.com. B-Roll production and distribution, Auritt Communications Group, 555 8th Specialties: Corporate and Web Video, Video Ave., Suite 709, New York, NY 10018. •Designs radio Players, Ground Tours, Co-Ops and 212/302-6230; fax: 212/302-2969. Radio. Established in 1986, we are www.auritt.com. Joan Auritt, Pres. media tours with all national, headquartered in New York with ACG is a full-service TV, radio and local and offices in Los Angeles and Chicago. Internet video production company public outlets. specializing in strategic electronic •Represents non profits, legislative publicity and marketing. Staffed by policy groups, NGOs. television network professionals, we •Canvasses key states. Reaches offer our clients the attentive services target audiences. of a boutique. •Launches new, non-fiction books Dietrich Nelson & Associates, Inc., 7510 From creative consultation through for major US publishers. W. Sunset Blvd., #1401, Los Angeles, CA production and results reporting, In 2006, O’Dwyer’s PR Report 90046. 323/845-9608; fax: 323/883-1821. every project receives the full focus of www.dnaepr.com. Dietrich Nelson, honored Caplan Communications our attention. Our services include [email protected]. with “O’Dwyer’s Award for Public Satellite TV and Radio Media Tours, Communications Excellence.” When budgets and deadlines are Online Media Campaigns, Web tight you need experienced pros you Video Production and Distribution, Communications Plus Digital, 102 can count on. We offer expert advice, Webcasts, Event Coverage, Video Madison Ave., New York, NY 10016-7417. strategic planning and excellent pro- and Audio News Releases, B-roll 212/686-9570; fax: 212/686-8425. Bruce duction and distribution for all your Packages, PSAs and Video Cohen, VP-Production, Senior Editor. broadcast and internet PR needs. Production for all business categories Our services include satellite media from healthcare and food to hi-tech tours, internet and viral video produc- and entertainment. tion and distribution, internet media Our Integrated Media Tours™ tours, webcasts, radio tours, corpo- reach audiences on TV, Radio and rate videos and many other services. Online. IMT’s include earned and New York: 212.736.2727 Call or email for a quote and for guaranteed TV and radio, and Online Los Angeles: 213.346.9927 testimonials from our satisfied clients. Media Campaigns with blogger tours, www.dssimon.com video syndication and social media E-mail: [email protected] outreach. Satellite Media Tours are among the most effective ways to deliver a specific, controlled message to viewers through spokesperson interviews DSN Communications, 376 15th St., Ste. on local newscasts. We help you craft 1C, Brooklyn, NY, 11215. 718/499-9068. a segment that will appeal to televi- Dani Newman at [email protected] or sion producers while allowing you to www.dsncomm.com. Broadcast Direct Communications, Inc., communicate your key messages. FULL-SERVICE BROADCAST PR •SMT’s (studio and remote 130 Shore Road, Suite 185, Port As media consumption changes, we productions) Washington, NY 11050. 516/570-2369. have adapted to create a Deluxe [email protected]. Irene Minett, SMT package, which includes place- •RMT’s Patricia Ruth Kresner. ment on television stations, cable •B-roll packages outlets, and syndicated programs along •ANR’s Broadcast Direct Communications, with a Radio Media Tour, the creation of •Corporate, Network and Inc. specializes in media relations for: a YourUpdate.tv segment for syndica- Broadband TV Productions •Satellite Media Tours tion to viewers of CNN, FOX, CNBC, •Satellite Events •Radio Media Tours Bloomberg, and more than 20 of the Clients: PR Agencies, TV •In-Market Tours leading viral video sites. The Deluxe Networks, Consumer Brands, Non- •The Web SMT also includes Ground Tour pitch- profits and Celebrities. As television, radio and web ing of your spokesperson for television From concept to final report, individ- professionals, we offer media strategy, appearances in up to five markets ualized strategic thinking to achieve creative writing and pitching, strong including national outreach. maximum exposure for your story. media relationships and over 30 As an official Newsroom Resource DWJ Television, One Robinson Lane, years of experience in broadcast of the Radio Television Digital News Ridgewood, NJ 07450. 201/445-1711. public relations. Association (RTDNA), our in-house Cynthia Boseski, SVP.

98 JAN. 2010 WWW.ODWYERPR.COM 2010 PR BUYER’S GUIDE SATELLITE MEDIA TOURS Liv Davick, a Publicity and Production enced staff understands the discre- Boutique, Inc., 88 South Broadway, Suite tion required in managing logistics 1206, Millbrae, CA 94030. 650/689-5479 and communications for clients. Our and 661/600-2254. Liv Davick, liv@ team can also help facilitate live Gourvitz Communications, Inc., 875 livdavick.net and Shana Davick, appearances without you (or your Sixth Ave., Suite 1708, New York, NY [email protected]; www.livdavick.net. clients) ever having to leave town. 10001. 212/730-4807; (L.A.) 310/569- When you need to book your next 5602. www.gourvitzcommunications.com. SMT, trust the video communications Paul Gourvitz, Pres. experts to get you the results you Gourvitz has extended its out- need. standing broadcast PR expertise into MHP/Mark Haefeli Productions, 11 cyberspace, and now offers place- Live Star Entertainment, 379 Park ment, production, post-production Beach St., Ste. 409, New York, NY 10013. Avenue South, 4th flr., New York, NY 212/334-2164. www.mhp3.com. Mark and distribution for Internet Media 10016. 212/505-7666. Eric Drath. Haefeli, Joe DeAngelus. Tours. B-roll packages and satellite -Satellite Media Tours media tours remain core services -EPK’s National Press Club, at Gourvitz, along with standard -Press Conferences 529 14th St., N.W., and high-definition production and -Radio tours Washington, DC, 20045. 202/662-7580. post-production services. -Product Launches www.press.org. Joshua Funk. Dir., Bus. Dev. -Camera crews Beta SP/DV Cam/HD Planned Television Arts (PTA) and -In house production and editing PTA*Satellite, 1110 Second Ave., New York, -Duplication DVD/Beta SP/VHS NY 10022. 212/583-2718. feinblumb@ -Red carpet crews plannedtvarts.com; www.plannedTVarts.com. -Marketing tapes Brian Feinblum, AVP. Entire Staff with major network KEF Media, 512 Means St., Suite 102, news experience. Atlanta, GA 30318. 404.605.0009 x303. Specializing in newsworthy event www.kefmedia.com. Yvonne Goforth- production. Hanak. SMTs deliver your client’s key mes- Guaranteed results, on any budget. sages to consumers everywhere from a Contact: Eric at 212-505-7666 controlled environment – they can be www.livestartv.com conducted from our state-of-the-art [email protected] home studio in Atlanta or literally anywhere in the world with a satellite signal. PLUS Media, Inc., KEF’s comprehensive Satellite 20 West 23rd St., New York, NY 10010. 212/206-8160; Media Tour packages ensure wide- spread delivery of your client’s www.plusmedia.com. Natalie Weissman, message to local market and national VP, Sales, x19, [email protected]. television news programs around the Medialink, a division of The NewsMarket, •Ground Tours/SMTs/RMTs: country and the world. Tour special- 708 Third Ave., New York, NY 10017; Single + co-op ists handle everything from securing 800/843-0677. www.medialink.com; •Twitter Tours & Internet Tours an effective spokesperson and www.thenewsmarket.com/postingcontent; •Online Casual Games location to developing an attention- [email protected]. •Broadband Content Creation grabbing pitch, which we bring to Medialink, a division of The •B-roll Production more than 4000 broadcast producers NewsMarket, provides award-winning •Social Media at more than 300 stations. Our team production of video and audio content Over 20 years in Broadcast PR of seasoned media pros then actively for the Web, Television and Radio. “Content PLUS Commitment pitch the interview to well-honed The NewsMarket is the global leader PLUS Relationships” contacts across the broadcast in video distribution services used by spectrum. thousands of newsrooms in 190 Once the tour is complete, KEF countries. Together, Medialink and RCM Broadcast Communications Inc., 20 ensures regular, comprehensive The NewsMarket provide the most West 22nd St., #1510, New York, NY 10010. reports detailing stations, days, dates, comprehensive and proven range of 212/924-1006. Russell Cheek, Pres. times, gross impressions and advertis- video-based services for corporations, [email protected]. ing values…everything your client PR firms and government agencies. www.rcmbroadcast.com needs to measure success. Satellite From any remote location world- Media Tours can stand alone or work in wide or Medialink’s studio facility in Bob Thomas Productions, conjunction with Radio Media Tours, midtown Manhattan, we’ll handle 60 E. 42nd St., Internet Media Tours and Multimedia your TV interviews from advance New York, NY 10165. 212/221-8000. Releases for 360° of coverage. media placement and production to [email protected]; tracking and distribution. Our experi- www.bobthomasproductions.com.

JAN. 2010 WWW.ODWYERPR.COM 99 2010 PR BUYER’S GUIDE SATELLITE MEDIA TOURS SOCIAL MEDIA

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100 JAN. 2010 WWW.ODWYERPR.COM 2010 PR BUYER’S GUIDE SPEAKERS SERVICE (TALENT) D S Simon continued SOFTWARE PRODUCTS TEKgroup International Inc., 1280 SW your search ranking, we are typically 36th Ave., Ste. 204, Pompano Beach, FL seeing pick-up of the Internet Media 33069. 954/351-5554; fax: 954/351-9099. Tour on more than 20 viral video www.tekgroup.com. sites, 100 social media news sites, 500-1,000+ plus websites. IMTs typically deliver more than 25,000 measured views of the content. The Cision, 332 S. Michigan Ave., Chicago, IL service is surprisingly affordable and 60604. 888/422-2667. www.cision.com. can be an effective way to jump start Cuadra Associates, your online initiative or provide 3415 S. Sepulveda additional support to your current Blvd., Ste. 210, Los Angeles, CA 90064. 310/591-2490. www.cuadra.com. VMS, 1500 Broadway, New York, NY campaigns. 10036. 800/VMS-2002. www.vmsinfo.com. Here are some recent success VMS, the worldwide leader in stories: Integrated Media Intelligence solu- •Isaac Mizrahi's announcement is tions, monitors and digitally captures featured on Glamour.com media and advertising content in more •The American Wind Energy markets than any other company. Association (AWEA) Windpower Combining best-of-breed monitoring 2009 Conference ends up on the technologies with state-of-the-industry Cleveland Plain Dealer web site and analysis, and leveraging an expert on the home page of Penn Energy editorial staff, VMS delivers better (It's the top two videos under intelligence across all key media. "Renewable Energy News" on the left dna13 Inc., #300, 283 Dalhousie St., For more information, call 1.800. of the page) Ottawa, ON, K1N 7E5. 866/842-1723; VMS.2002, visit www.vmsinfo.com, or •Our IMTs have put these and other fax: 613/562-9135. www.dna13.com; email [email protected]. clients on the front page of Google [email protected]. Searches: Consumer Electronics dna13 is the premier web-based Vocus, Inc., 4296 Forbes Blvd., Lanham, Association, CA, Teva application for print, TV, online and MD 20706; 301/459-2590; 800/345-5572. Pharmaceuticals, State Farm’s 50 social media monitoring and PR www.vocus.com. Million Pound Challenge management. With unlimited moni- Video Redefined. D S Simon toring search terms, real-time alerts, Votenet Solutions Inc., 1420 K St., N.W., Productions is an award-winning clip book wizards, and in-depth ana- Washington, DC 20006. 202/737-2277. broadcast PR and social media video lytics, you have real-time visibility into www.votenet.com. firm specializing in Satellite Media your brand and reputation, market Tours, Internet Media Tours, B-Roll trends and competitive activities. production and distribution, SPEAKERS SERVICE Corporate and Web Video, Video (TALENT) Players, Ground Tours, Co-Ops and Radio. Established in 1986, we are All American Speakers Bureau, 4717 headquartered in New York with Knights Arm Dr., Durham, NC 27707. offices in Los Angeles and Chicago. 919/403-7004. Greg Friedlander. [email protected]; Maconomy, Inc., 195 State St., Boston, MA www.allamericanspeakers.com. 02109. 617/226-7600. www.maconomy- usa.com. Katie Pasciucco, Mktg. Mgr. American Program Bureau, Inc., 313 Maconomy, Inc. maximizes prof- Washington St., Ste. 225, Newton, MA Quinn & Co., 520 Eighth Ave., Suite 2102, itability for mid to large size PR firms 02458. 800/225-4575; 617/614-1600. New York, NY 10018. 212/868-1900; by providing software and services www.apbspeakers.com. fax: 212/465-0849. www.quinnandco.com; [email protected]. John Frazier. that optimize finance management, job costing, project management, Authors Unlimited, 31 E. 32nd St., #300, Our approach is fully integrated. It’s business intelligence, and resource New York, NY 10016. 212/481-8484. integrated PR. It begins with knowing planning in one integrated ERP Arlynn Greenbaum, Pres. your goals, target audience and key solution. message points. Ultimately we want Maconomy supports more than 600 Capital Speakers Inc., 408 N. Euclid Ave., to help you drive business. Digital clients in over 50 countries through Ste. 3 S., St. Louis, MO 63108. 314/367- and social media are just a few of the offices across Europe and in the U.S., 1520. [email protected]; tools that we use to disseminate and through an extensive partner www.capitalspeakers.com. news, promote and position brands, network. Today more than 120,000 Eagles Talent Connection, connect and engage with consumers, users worldwide use business solu- 57 West South and drive business. We combine a tions from Maconomy. Founded in Orange Ave., South Orange NJ 07079. creative approach with integrated PR, 1989, the corporate headquarters are 973/313-9800; fax: 973/313-0040. info@ and the result is a dynamic, relevant located in Copenhagen, Denmark. eaglestalent.com; www.eaglestalent.com. and effective PR plan. Esther Eagles, Pres.

JAN. 2010 WWW.ODWYERPR.COM 101 2010 PR BUYER’S GUIDE SPEAKERS SERVICE (TALENT) The Fischer Ross Group, Inc., 2 Sound Speakers Guild, P.O. Box 1540, Business Development Institute, 40 View Dr., #100, Greenwich, CT 06830. Sandwich, MA 02563. 508/888-6702. Phil Exchange Pl., Ste. 1702, New York, NY 203/622-4950; fax: 203/531-4132. Frankio, Pres. www.speakersguild.com. 10005. 212/765-8043. www.bdionline.com. www.frg-speakers.com. Grada Fischer, Pres. Guy Alvarez, Founder. Speakers On Healthcare, 4719 Reed Rd., Get Ahead Productions Speakers Bureau, Columbus, OH 43220. 800/697-7325. CW& Co., 646/423-0230. carrie@ 36 Back Canaan Rd., Strafford, NH 03884. www.speakersonhealthcare.com; cwandco.com; www.cwandco.com. Carrie 800/943-7747. www.getaheadpro.com. [email protected]. Waible. Chris Reagan, Pres. Company Agenda, 648 Broadway, #705, Greater Talent Network, 437 Fifth Ave., New York, NY 10012. 212/358-9516. New York, NY 10016. 212/645-4200; www.companyagenda.com. John Maroney, fax: 212/627-1471. www.greatertalent.com. Partner. Don R. Epstein. The Conference Board, 845 Third Ave., The Illumination Group, Inc., 511 Ave. New York, NY 10022. 212/759-0900. of the Americas, #17A, New York, NY www.conference-board.org. 10011. 212/629-4321. www.theillumina tiongroup.com; inquire@theillumination SPOKESPERSONS PLUS NETWORK Corporate Events, 7431 114th Ave. No., group.com. David Lees, Identity Coach, LLC, 518 Old Santa Fe Trail, Suite 1, Box #102, Largo, FL 33773. 727/548-7200. Creative Dir.; Steven Yorra, Exec. Coach, Pres. 600, Santa Fe, NM 87505. 505/310-2848. www.corporateeventsandexpos.com Deborah Durham, Pres. IMG Speakers, 304 Park Ave., S. New Your list or ours! The one-stop Edelman, 1500 Broadway, New York, NY York, NY 10010. 212/774-6735; fax: source for hundreds of media savvy 10036. 212/768-0550. www.edelman.com. 212/246-1596. [email protected]; experts and celebrities for any Entertainment Consultants, www.imgspeakers.com. Lisa Reiter. consumer campaign. User-friendly, 530 Light speedy turnaround! St., Baltimore, MD 21202. 410/547-1800; Keppler Speakers, 4350 No. Fairfax Dr., www.spokespersons.com. fax: 410/547-2497. www.entrcon.com. #700, Arlington, VA 22203. 703/516- E-mail: [email protected]. 4000; fax: 703/516-4819. www.kepplers Event Planners Plus!, 139 Fulton St., peakers.com. Katherine Woods, Office Mgr. #209, New York, NY 10038. 212/571- Syntaxis Inc., 2109 Broadway, #16-159, 6559. www.eventplannersplus.com. New York, NY 10023. 212/799-3000; Keynote Speakers Inc., 1301 Shoreway Debert Cook, Pres. fax: 212/799-3021. [email protected]; Rd., #325, Belmont, CA 94002. 650/325- www.syntaxis.com/ speakers. Brandt 8711; fax: 650/325-8737. www.keynote Johnson, Ellen Jovin. speakers.com. Harry Walker Agency, Leading Authorities Inc., 1990 M St., 355 Lexington N.W., #800, Washington, DC 20036. Ave., 21st flr., New York, NY 10017. 202/783-0300; fax: 202/783-0301. 646/227-4900; fax: 646/227-4901. www.leadingauthorities. com. www.harrywalker.com. Don Walker, Pres.

The Leigh Bureau, 92 E. Main St., #200, Washington Speakers Bureau, 1663 Summerville, NJ 08876. 908/253-8600. Prince St., Alexandria, VA22314. 703/684- Eventage, 18 South Orange Ave., 3rd flr., www.leighbureau.com. 0555. www.washingtonspeakers.com. South Orange, NJ 07079 . 973/530-3900; Bernard Swain, Chmn. fax: 973/530-3901. www.eventage.net. Gina Lennon Associates, Inc., 190 W. Matt Glass, Partner. Merrick Rd., #4P, Freeport, NY 11520. World Class Speakers & Entertainers, 516/546-3554. Gina Lennon, Pres. gina@ 5200 Kanan Rd., #210, Agoura Hills, CA P.W. Feats Inc., Special Events, Design & ginalennon.com; www.ginalennon.com. 91301; 818/991-5400; fax: 818/991-2226. Production, 3 East Read St., Baltimore, MD [email protected]; www.wcSpeakers 21202. 410/727-5575; www.pwfeats.com. Mastermedia Speakers Bureau, .com; Joseph I. Kessler, Pres. 14 Formula PR, 1215 Cushman Ave., San Laurel Dr., Easthampton, MA 01027. Diego, CA 92110. 619/234-0345. Michael 800/453-2887. [email protected]; Olguin, Pres. www.formulapr.com www.mastermediaspeakers.com; Tony SPECIAL EVENTS Colao, Pres. Fusia Comms., 45 Main St., #212, Aspen Marketing Services, 1240 North Brooklyn, NY 11201. 718/643-0311. National Speakers Bureau, 14047 W. Avenue, West Chicago, IL 60185. 800/848- Petronella Drive, #102, Libertyville, IL60048. 0212. www.aspenms.com. Cathy Lang, Goldstein Comms., 231 W. 29th St., #1002, 847/295-1122. www.nationalspeakers.com. COO New York, NY 10001. 212/838-0822. www.goldsteincom.com. Linda Goldstein. Royce Carlton Inc., 866 United Nations Bravo Productions, 110 W. Ocean Blvd., Plaza, Suite 587, New York, NY 10017. #537, Long Beach, CA 90802. 562/435- Helping Hands Network Inc., 817 212/355-7700; fax: 212/888-8659; 0065; fax: 562/435-4421. Greg Jenkins. Broadway, 10th flr., New York, NY 10003. www.roycecarlton.com. Carlton S. [email protected]; 212/251-0900. www.hhnetwork.net. Carol Sedgeley, Pres. www.bravoevents-online.com. Scarano, Pres.

102 JAN. 2010 WWW.ODWYERPR.COM 2010 PR BUYER’S GUIDE TV PRODUCTION

IEG, Inc., 640 N. LaSalle, #450, Chicago, IL Paulette Wolf Events & Entertainment, McMurry, 1010 E. Missouri Ave., 60610. 312/944-1727. www.sponsorship.com. 1165 N. Clark St., #613, Chicago, IL Phoenix, AZ 85014. 888-MCMURRY. 60610. 312/981-2600. www.pwe-e.com. www.mcmurry.com. Robert O. Skovgard, George P. Johnson Co., 711 Atlantic Ave., Paulette Wolf. Editor. floors 5 & 6, Boston, MA 02111. 617/535- 9800. www.gpj.com. Regatta Inc., 304 Park Ave. South, #211, When Words Matter, Harvey Shapiro, New York, NY 10010. 212/475-1290. New York, NY. 212/473-6177. C. Lewis Shows & Events, 343 E. Maple [email protected]; www.regatta [email protected]. Rd., Troy, MI 48083. 248/619-9696. nyc.com. Sam Kaufman, Principal. Professional Writing and www.clewis.com. Carol Lewis, Pres. Editing Services Schwartz PR, 444 Park Ave. South, Speeches * Annual Reports Lipari Production Group, 244 W. 54th #1201, New York, NY 10016. 212/677- St., Ste. 711, New York, NY 10019. 8700. www.schwartzpr.com. Barry Capabilities Brochures * White 212/247-3331. www.tandlevents.com. Schwartz, Pres. Papers Op-Ed Essays * Testimony Chris Lipari, Owner. TBA Global Events, 121 N. Washington London Misher PR, 120 E. 56th St., #330, St., #400B, Alexandria, VA 22314. TV PRODUCTION New York, NY 10022. 212/759-2800. 703/528-8484. www.tbaglobal.com. Lauren London, Princ. Accent Media, Very Special Events, 11440 West 1350 Beverly Rd., #218, M. Young Comms., 77 Fifth Ave., 2nd flr., Bernardo Court, #168, San Diego, CA McLean, VA 22101. 703/356-9427; fax: New York, NY 10003. 212/620-7027. 92127. 858/485-1171; fax: 858/485-0389. 703/506-0643. jackjorgens@accentmedia www.myoungcom.com. Melanie Young, [email protected]; inc.com; www.accentmediainc.com. Dr. Jack Pres. www.veryspecialevents.com. Nancy Jorgens, VP. Walters, Pres. Merri Makers Catering, 97 Sunfield Ave., Edison, NJ 08837. 732/225-0009. VISTA Satellite Communications, 73 www.merrimakers.com. Bill Burrows, SW 12th Ave., Suite 104, Dania Beach, FL Pres. 33004. 954/838-0900; 1-888-478-8478. [email protected]. MVP Collaborative, 1751 E. Lincoln Ave., Madison Heights, MI 48071. 248/591-5100. Workhouse Publicity, 133 W. 25th St., www.mvpcollaborative.com. Dan Sundt, VP. #3W, New York, NY 10001. 212/645- Assignment Desk, 8006. www.workhousepr.com. Adam 820 N. Orleans, #205, Nelson, CEO. Chicago, IL 60610. 312/464-8600; 800/959-3375. www.assignmentdesk.com. Worldwide agency for production personnel. Camera Crews, Satellite Trucks, Still Photographers, Producers and more. Over 7,000 National Press Club, 529 14th St., N.W., SPEECHWRITING meticulously screened individuals, Washington, DC, 20045. 202/662-7580. Worldwide. www.press.org. Joshua Funk. Dir., Bus. Dev. Creative Communications & Training, Auritt Communications Group, 555 8th We are a premier event facility with Inc., 1614-0 Union Valley, Rd., #140, West Ave., Suite 709, New York, NY 10018. over 60 years of being the venue Milford, NJ 07480. 973/697-3455. 212/302-6230; fax: 212/302-2969. where news happens. Our experi- www.businesslunchandlearn.com. Debra www.auritt.com. Joan Auritt, Pres. enced staff specializes in event Hamilton, Pres. management, audiovisual, broadcast, Cover Edge Television News Service, food and beverage services. Ask Joan Detz Speechwriting, 73 Harvey 4325 South Dean Martin Dr., #375, Las about video production needs! Ave., Doylestown, PA 18901. 215/340- Vegas, NV 89103. 800/822-6397. 9752. www.joandetz.com. www.coveredge.com. Rich Travis, CEO nVision, 265 W. 37th St., 8th flr., New York, NY 10008. 212/947-9095. Peter Haas/Writer At Large, 59 E. 54th www.nvision-ny.com. Michael Magnani. St., New York, NY 10022. 212/727-1402; fax: 212/727-2654. [email protected]. PMTV, 681 Moore Rd., #100, King of New York: 212.736.2727 Lisa McCafferty Business Comm., 6804 Prussia, PA 19406. 610/768-1770. Los Angeles: 213.346.9927 N. Capital of Texas Hwy., #212, Austin, www.pmtv.com. www.dssimon.com TX 78731. 512/346-3128. lisa_mccafferty E-mail: [email protected] P&V Enterprises, @sbcglobal.net; Lisa McCafferty. 185 E. 85th St., #28H, D S Simon Productions effectively New York, NY 10028. 212/534-3052. delivers your messaging through [email protected]; John McHugh, 28870 Forest Lake Lane, compelling TV and video production. www.pnventerprises.com. Patricia Ahaesy, Libertyville, IL 60048. 847/362-8389; fax: Pres. 847/680-1930. [email protected]. Continued at top of next page

JAN. 2010 WWW.ODWYERPR.COM 103 2010 PR BUYER’S GUIDE TV PRODUCTION D S Simon continued Sony HD, DVCAM. VISTA Satellite Communications, 73 With an award-winning production ABC,CBS,NBC,PBS,FOX, SW 12th Ave., Suite 104, Dania Beach, FL 33004. 954/838-0900; 1-888-478-8478. team, state-of-the-art editing facilities ESPN, MTV, INTEL, CISCO, LEVI [email protected]. and in-house media relations team, STRAUSS, GOOGLE... D S Simon Productions strategically •WEB VIDEO WestGlen Communications, delivers your key messaging to both •INTERVIEWS 1430 internal and external audiences. We •B-ROLL Broadway, 9th floor, New York, NY deliver high quality HD TV production •CORPORATE 10018. 212/921-2800. www.westglen.com. for use by broadcast and online news •BROADCAST Ed Lamoureaux, Sr. VP outlets, and are equipped with mobile Serving California and Southern editing for quick turnaround projects. Oregon. TRANSLATION Video Redefined. D S Simon Productions is an award-winning SERVICES broadcast PR and social media video RPM Media Inc., 5-28 51st Ave., 2nd flr., firm specializing in Satellite Media Long Island City, NY 11101. 718/729-2408; French Into English, P.O. Box 1275, Tours, Internet Media Tours, B-Roll fax: 718/729-1512. [email protected]; Washington, DC 20013. 202/546-0898; production and distribution, www.rpmmedia.com. Roberto Mitrotti. fax: 202/546-4152. cvoss@frenchinto Corporate and Web Video, Video english.com; www.frenchintoenglish.com. Players, Ground Tours, Co-Ops and Ron Sachs Comms., PO Box 109, Chari Voss. Radio. Established in 1986, we are Tallahassee, FL 32302. 850/222-1996. headquartered in New York with (2nd location) 225 E. Robinson St., #455, Iverson Language Assocs. Inc., PO Box offices in Los Angeles and Chicago. Orlando, FL 32801. 407/219-3157. 511759, Milwaukee, WI 53203-0301. 414/271 www.ronsachs.com. Ron Sachs, Pres./CEO. -1144; fax: 414/271-0144. ww.iversonlang.com. DSN Communications, 376 15th St., Ste. 1C, Brooklyn, NY, 11215. 718/499-9068. Shannon Prompting Service, 3306 Language Bank, 34W056 Wagner Rd., Dani Newman at [email protected] or Cheverly Ave., Cheverly, MD 20785. Batavia, IL, 60510. 630/406-1277; Fax: www.dsncomm.com. 202/256-3344. [email protected]. 630/406-0917. www.language-bank.com; Michael Shannon, Pres. [email protected]. Dennis Merritt. Engel Entertainment, Inc., 535 8th Ave., Mendoza Group, 24 Veterans Square, 19th flr., New York, NY 10018. 212/413- T-Line TV Inc., 9200. www.engelentertainment.com. 445 E. 77th St., Ste. 3J, Media, PA 19063. 610/627-1000. Steven Engel, Pres./Exec. Producer. New York, NY 10021. 212/686-3737. www.mendozagroup.com. Mia Mendoza, Pres. www.tlinetv.com. Todd Ehrlich, Pres. Robert McWilliams Productions, Inc., 811 Buckingham Pl., Danville, CA 94506. Teen Kids News, LLC, 182 Sound Beach 925/736-9570; fax: 925/736-0593. Ave., Old Greenwich, CT 06870. 203/637- [email protected]; 0044; fax: 203/698-0812. www.teenkids www.mcwillamsproductions.com. Kristin news.com; [email protected]. Al Metro Editorial Services, McWilliams. Primo, Pres. 519 Eighth Ave., New York, NY 10018. 800/223-1600; MHP/Mark Haefeli Productions, 11 fax: 212/714-9139. [email protected]; Beach St., Ste. 409, New York, NY 10013. www.metroeditorialservices.com. Sales 212/334-2164. www.mhp3.com. Mark contact: Jennifer Flack, 917/339-0486. Haefeli, Joe DeAngelus. See full listing under Editorial Distribution category. Parallax Productions, Inc., 119 Braintree Street, Suite 602 Boston, MA 02134. MultiLingual Solutions, 22 W. Jefferson 617/787-1415; fax: 617/787-1416. St., #402, Rockville, MD 20850. 301/424- 7444. www.mlsolutions.com. Abbe Goldstein, Foreign Language Consultant. VideoLink, Inc., 1230 Washington St., O’Sullivan Comms., 1 Fairfield Crescent, Newton, MA 02465. 800/452-5565; fax: W. Caldwell, NJ 07006. 973/227-5112. 617/340-4101. [email protected]; www.oneworldonestop.com. www.videolink.tv. Marty DeLoreto. VideoLink, Inc (videolink.tv) offers Provideo Productions, Inc., 2455 High Definition video production VIDEO N.Naglee RD. Suite 137, Tracy, CA 95304. and transmission services, studios, 650/355-1601. [email protected]; post-production and a fleet of Abracadabra Productions, PO Box 6164, www.provideoprod.com. Stephen Edwards. satellite trucks. VideoLink also offers Key West, FL 33041. 305/744-3435. ReadyCam, a custom, remotely oper- San Francisco Bay Area Since www.keystv.com. Gail Hollenback, Pres. ated studio that can be installed in 1983. Stephen Edwards DP, your office. Located in Boston, AKA Media Inc., Experienced Network News Lighting 142 E. Ontario St., Philadelphia, Baltimore & Cameraman / Crews. Panasonic and #1600, Chicago, IL 60611. 800/996-9432. Manchester, N.H. www.akamediainc.com. Andrew Krause, Pres.

104 JAN. 2010 WWW.ODWYERPR.COM 2010 PR BUYER’S GUIDE VIDEO Allied Vaughn, 7951 Computer Ave., www.auritt.com. Joan Auritt, Pres. Minneapolis, MN 55435. 952/832-3100; 800/323-0281; fax: 952/832-3179. Bader TV News, 325 E. 64th St., #613, www.alliedvaughn.com. New York, NY 10021. 212/744-4328; fax: 212/535-5299. www.badertv.com. [email protected]. Mike Leventhal, VP. Dietrich Nelson & Associates, Inc., 7510 W. Sunset Blvd., #1401, Los Angeles, CA Boom Broadcast Media Relations, 4 Hill 90046. 323/845-9608; fax: 323/883-1821. Spruce, Littleton, CO 80127. 303/904- www.dnaepr.com. Dietrich Nelson, APImages, 450 West 33rd St., NewYork, NY 2100. Barbara Gutjahr, Joan Winkler, [email protected]. 10001 212/621-1997; [email protected]; fndng ptnrs. www.boombroadcast.com. When budgets and deadlines are www.apimages.com. tight you need experienced pros you Discover why media outlets, corpo- Broad Street Productions, 28 W. 22nd can count on. We offer expert advice, rations and PR companies around St., 12th flr., New York, NY 10010. strategic planning and excellent pro- the world rely on AP Images 212/780-5700. www.broadstreet.com. duction and distribution for all your Assignment Services. We will take broadcast and internet PR needs. any PR project, sponsored event, Broadcast Productions, 44 Beechwood Our services include satellite media tradeshow or product launch and Dr., Robbinsville, NJ 08691. 609/443- tours, internet and viral video produc- capture it with your vision and needs 1199. Dick Cunningham, Pres. tion and distribution, internet media in mind. Whether the job is large or tours, webcasts, radio tours, corpo- small, mainstream or offbeat - you get Buckalew Media, Inc., 11675 Jollyville, rate videos and many other services. the benefit of our knowledge, access Ste. 100, Austin, TX 78759. 512/236-8181; Call or email for a quote and for testi- and integrated services for an end-to- fax: 512/236-1989. sales@buckalew monials from our satisfied clients. end project solution. media.com; www.buckalewmedia.com. Bob Buckalew, Owner & Pres.

Burson-Marsteller Production Group, 230 Park Ave. South, New York, NY 10003. 212/614-4000. New York: 212.736.2727 Los Angeles: 213.346.9927 www.dssimon.com Business Film Studios, 23 Armand Rd., E-mail: [email protected] Ridgefield, CT 06877. 203/894-9240. D S Simon Productions effectively Assignment Desk, 820 N. Orleans, #205, www.businessfilmstudios.com; delivers your messaging through com- Chicago, IL 60610. 312/464-8600; www.dobsonpr.com. Brian Dobson. pelling video. With an award-winning 800/959-3375. www.assignmentdesk.com. production team, state-of-the-art Worldwide agency for production CMG Productions, 495 West St., 2nd flr., editing facilities and in-house media rela- personnel. Camera Crews, Satellite New York, NY 10014. 212/691-5611. tions team, D S Simon Productions Trucks, Still Photographers, www.cmgproductions.com. Colleen M. strategically delivers your key messag- Producers and more. Over 7,000 Growe, Founder. ing to both internal and external audi- meticulously screened individuals, ences. We deliver high quality HD TV Worldwide. Center City Film & Video, 1503 Walnut production for use in presentations, at St., Philadelphia, PA 19102. Jordan trade shows, as sales tools, and the The Associated Press Photo and Video Schwartz. 215/568-4134; fax: 215/568- web. Equipped with mobile editing, we Assignments Services, 450 W. 33rd St., 6011. www.ccfv.com. can facilitate even the quickest of turn- New York, NY 10001. 212/621-1993. arounds on projects. Our custom web [email protected]. Elisabeth Sugy. Coastal Media Group, P.O. Box 8751, video players allow for viewers to stream Calabasas, CA 91372. 818/880-9800; video content directly from your website At (@) Large Films, 807 N.E. Couch St., 888/570-LIVE. www.coastalmediagroup.com. without having to go to YouTube, as Portland, OR 97232. Juliana Lukasik. 503/ Bob Adler, Pres./CEO. we’re providing the hosting solution and 287-5387. [email protected]; bandwidth for that content. www.atlargefilms.com. Communications Plus Digital, 102 Here are some recent examples of Video Production: Atlantic Video Inc., 650 Massachusetts Madison Ave., 7th flr., New York, NY •Verizon- www.client.dssimon.com/ Ave., N.W., Washington, DC 20001. 10016-7417. 212/686-9570. Bruce Cohen. sales/verizon 202/408-0900. www.atlanticvideo.com. •Kaiser Permamente - http://client. The Conus Archive, 3415 University dssimon.com/demo/gaz3_hc_fe.wmv Audio Productions Inc., 1102 17th Ave. S., Ave., St. Paul, MN 55114. 651/642-4576. #200, Nashville, TN 37212. 615/321-3612. www.conus.com. Chris Bridson, Sr. A/E. •Awea Yes to Res - http://www.awea. www.audioproductions.com. JimReyland,Pres. org/WINDPOWER2009/webisodes/ •America’s Power - http://www. Crews Control, 8161 Maple Lawn Blvd., americaspower.org/factuality Auritt Communications Group, 555 8th #120, Fulton, MD 20759. 301/604-1200; •Chicago XO Condominium Marketing Ave., Suite 709, New York, NY 10018. 1-800-545-CREW. www.crewscontrol.com. 212/302-6230; fax: 212/302-2969. Andrea Keating, Founder/CEO. Continued at top of next page

JAN. 2010 WWW.ODWYERPR.COM 105 2010 PR BUYER’S GUIDE VIDEO

D S Simon continued Marjorie B. Thomas, Pres. video distribution services used by thousands of newsrooms in 190 countries. http://client.dssimon. P i e c e : Together, Medialink and The com/demo/fg1_experiencexo.wmv NewsMarket provide the most compre- Video Redefined. D S Simon hensive and proven range of video- Productions is an award-winning broad- based services for corporations, PR cast PR and social media video firm spe- firms and government agencies. cializing in Satellite Media Tours, Internet Our proven and high-quality video MediaTours, B-Roll production and dis- services include: tribution, Corporate and Web Video, •B-Roll & Sound Bites KEF Media, Video Players, Ground Tours, Co-Ops KEF Media, 512 Means St., •Satellite Media Tours and Radio. Established in 1986, we are #102, Atlanta, GA 30318. 404/605-0009, •Narrative Marketing headquartered in New York with offices ext. 303. www.kefmedia.com. Yvonne •Public Service Announcements in Los Angeles and Chicago. Goforth-Hanak. •Web Video KEF Media provides comprehensive Dominion Productions, 2936 Ballahack •Webcasting video production services. We handle •Interactive News Releases Rd., Chesapeake, VA 23322. Kevin all details – no matter how small – O’Sullivan. 757/424-4523. •Global Studios including creative consultation, •Multiplatform and global distribution – Double R Productions, 1621 Connecticut research, scripting, shooting, directing, throughout your Web site, Ave., N.W., 4th flr., Washington, DC 20009. editing, lighting, audio, make-up, talent, digital newsrooms, video sharing sites, 202/797-7777. www.doublerproductions.com. special effects and everything in The NewsMarket’s leading Rosemary Reed, Pres. between. In addition, we’re always one platform and more. step ahead of technology, so even if you DSN Communications, 376 15th St., Ste. think something’s not possible, ask us. MHP/Mark Haefeli Productions, 11 1C, Brooklyn, NY, 11215. 718/499-9068. No request is too small, because as the Beach St., Ste. 409, New York, NY 10013. Dani Newman at [email protected] or demand for compelling video content 212/334-2164. www.mhp3.com. Mark www.dsncomm.com. continues, so do the techniques Haefeli, Joe DeAngelus. available to us. DWJ Television, One Robinson Lane, Murray Hill Studios, 248 E. 35 St., Ridgewood, NJ 07450. 201/445-1711. Lovett Productions, 17 Van Dam St., New York, NY 10016. 212/889-4200. Cynthia Boseski, SVP. Ground Floor, New York, NY 10013. murrayhillstudios.com. Marc Wein, Pres. 212/242-8999. Joseph F. Lovett, Pres. EFX Media, 2300 So. Ninth St., #136, www.lovettproductions.com. Arlington, VA 22204. 703/486-2303. www.efxmedia.com. Robin Evans, Media Manning Productions, Inc., 224 North Specialist. Des Plaines, #250, Chicago, IL 60661. Edelman PR Worldwide, 312/756-1100; fax: 312/756-1200. 200 E. [email protected]. Randolph Dr., 63rd flr., Chicago, IL 60601. Douglas Manning, Exec. Producer. National Press Club, 529 14th St., N.W., 312/240-3000. www.edelman.com. Washington, DC, 20045. 202/662-7580. www.press.org. Joshua Funk. Dir., Bus. Dev. GRS Systems Inc., 216 E. 45th St., Robert McWilliams Productions, Inc., New York, NY 10017. 212/286-0299. 811 Buckingham Pl., Danville, CA 94506. Newscast US, www.grsv.com. Mitch Gak. 526 West 26th St., Suite 925/736-9570; fax: 925/736-0593. 515 New York, NY 10001. 212/206-0055; [email protected]; Gordon Productions, 1557 Pine St., San toll free 866/734-NEWS; jim.sulley@ www.mcwillamsproductions.com. Kristin newscastus.com; www.newscastus.com. Francisco, CA 94109. 800/818-7763; McWilliams. fax: 415/776-7822. John Gordon, Pres. Jim Sulley, VP.

Henninger Media Services, 2601-A Nextpert News Network, 1521 York Ave., Wilson Blvd., Arlington, VA 22201. #2, New York, NY 10028. 212/229-1234; 888/243-3444; 703/243-3444. fax: 212/229-1002. www.nextpert.com. www.henninger.com. Rob Henninger. David Post, Exec. Producer.

ICD Media, 1000 Windward Concourse, #475, Alpharetta, GA 30005. 678/762-1717; Medialink, a division of The NewsMarket, fax: 678/762-1736. David Lewis, Pres. 708 Third Ave., New York, NY 10017; 800/843-0677. www.medialink.com; Interface Media Group, 1233 20th St., www.thenewsmarket.com/postingcontent; NW, Washington, DC 20036. 202/861- [email protected]. 0500. www.interfacemedia.com. Medialink, a division of The NewsMarket, provides award-winning North American Precis Syndicate, Inc., Ivanhoe Broadcast News Inc., 2745 West production of video and audio content Empire State Bldg., 350 Fifth Ave., 65th flr., Fairbanks Ave., Winter Park, FL 32789. for the Web, Television and Radio. The New York, NY 10118-0110. 212/867-9000. 407/740-0789. www.ivanhoe.com. NewsMarket is the global leader in Dorothy York, Pres. www.napsinfo.com.

106 JAN. 2010 WWW.ODWYERPR.COM 2010 PR BUYER’S GUIDE WEBCASTING [email protected]. Robin Lewin Productions, 5520 Red Oak www.videolink.tv. Marty DeLoreto. NAPS sends Nielsen encoded Video Dr., Los Angeles, CA 90068-2551. VideoLink, Inc (videolink.tv) offers Feature Releases (VFRs) in various 323/464-3232; fax: 323/464-3631. High Definition video production and tape formats according to editors’ spec- [email protected]. Robin transmission services, studios, post-pro- ifications. We cover 1,000+ TV stations. Lewin, Exec. Producer. duction and a fleet of satellite trucks. Each VFR gets placed on 100 to 150 VideoLink also offers ReadyCam, a cus- Sadler Productions, U.S. TV stations and includes impres- 1170 Barksdale tom, remotely operated studio that can sive color usage reports. Blvd., Bossier City, LA 71111. Bill Sadler. be installed in your office. Located in GUARANTEE: Complete satisfaction 318/221-8909. [email protected]; Boston, Philadelphia, Baltimore & www.sadlervideo.com. Bill Sadler. with the results of each release or Manchester, N.H. another one free. Take One Productions, 101 Pheasant Vidicom, Inc., 1775 Broadway, Ste. 401, Wood Court, Morrisville, NC 27560. Jim Osprey Communications, 1010 New York, NY 10019. 212/895-8300. Cando, 919/481-0000. Washington Blvd., 6th flr., Stamford, CT www.vidicom.com. 06901. 203/905-1600. Scott J. Larson, TANE Digital Video, 555 Eighth Ave., Creative Dir. VISTA Satellite Communications, 73- #1203, New York, NY 10018. 212/279- 104 SW 12th Ave., Suite 104, Dania 3150; fax: 212/279-3152. www.tanedv.com. Parallax Productions, Inc., 119 Braintree Beach, FL 33004. 954/838-0900; 888-478- Brian Tane, Pres. Street, Suite 602 Boston, MA 02134. 8478. [email protected]. 617/787-1415; fax: 617/787-1416. Teatown Comms. Group, 1560 Broadway, #615, New York, NY 10036. Park Avenue Post Inc., 419 Park Ave. 212/302-0722. www.teatown.tv. Marlen South, #600, New York, NY 10016. Hecht, Pres. 212/689-7678. www.parkavenuepost.com. Washington Independent Productions, TED-TV Productions, 570 Seventh Ave., Potomac Television, 1133 19th St., NW, 1819 L St., N.W., Suite 100, Washington, 9th flr., New York, NY 10018. 212/651- #814, Washington, DC 20036. 202/898- DC 20036. 202/638-3400. SusanStolov@ 4222. [email protected]; www.ted-tv.com. 8000. Nicholas Chiaia, Pres. WashingtonIndependentProductions.com. Ted Smits. www.potomactv.com. Susan Stolov, Pres. Inform. Excite. Persuade. Empower. Television Marketing Consultants, 3 Production Masters Inc., 321 First Ave., Washington Independent Productions Augusta Court, Purchase, NY 10577. Pittsburgh, PA 15222. 412/281-8500. 914/686-0085. Frederick Riccio, Pres. produces web videos that make people www.pmidigital.com. David Case. talk. That’s what makes us different. TVA Productions, 3950 Vantage Ave. Studio City, CA 91604. 888/322-4296. Alan Weiss Productions, 355 W. 52nd St., www.tvaproductions.com Jeffrey New York, NY 10019. 212/974-0606. Goddard, CEO/Exec. Producer. AWPTV.com. Marilou Yacoub.

VNR-1 Communications, Inc., 1161 WestGlen Communications, 1430 Corporate Dr., Ste. 305, Arlington, TX Provideo Productions, Inc., 2455 Broadway, 9th floor, New York, NY 76006. 800/937-8671; fax: 817/794-0552. N.Naglee RD. Suite 137, Tracy, CA 95304. 10018. 212/921-2800. www.westglen.com. www.vnr1.com. Jack Trammell, Pres. 650/355-1601. [email protected]; Ed Lamoureaux, Sr. VP. www.provideoprod.com. Stephen Edwards. Ventana Productions, 1819 L St., NW, San Francisco Bay Area Since 1983. #100, Washington, DC 20036. 202/785- Wieck Media Services, 12700 Park Stephen Edwards DP, Experienced 5112. www.ventanadc.com. Richard Central Dr., #510, Dallas, TX 75251. Network News Lighting Cameraman / Feather, Dir. of Opers. 972/392-0888; fax: 972/934-8848. Crews. Panasonic and Sony HD, [email protected]; www.wieck.com. Tim DVCAM. Video Image Productions, 51 Quail Close, Roberts, Pres. ABC, CBS, NBC, PBS, FOX, ESPN, Irvington, NY 10533. 212/979-7433. MTV, INTEL, CISCO, LEVI STRAUSS, www.vip-tv.com. Wayne Ferguson, Pres. WEBCASTING GOOGLE.. •WEB VIDEO •INTERVIEWS •B-ROLL •BROADCAST Serving California and Southern Oregon. Auritt Communications Group, 555 8th Ave., Suite 709, New York, NY 10018. Rainbow Video Productions, 23803 S. 212/302-6230; fax: 212/302-2969. 162nd St., Adams, NE 68301. 402/788- www.auritt.com. Joan Auritt, Pres. 2556. www.rainbowvideo.com. Phil VideoLink, Inc., 1230 Washington St., ACG is a full-service TV, radio and Troupe, Gen. Mgr. Newton, MA 02465. 800/452-5565; fax: Internet video production company spe- 617/340-4101. [email protected]; Continued at top of next page

JAN. 2010 WWW.ODWYERPR.COM 107 2010 PR BUYER’S GUIDE WEBCASTING Auritt Comms. Group continued cializing in strategic electronic publicity and marketing. Staffed by television network professionals, we offer our clients the attentive services of a boutique. Medialink, a division of The NewsMarket, From creative consultation through 708 Third Ave., New York, NY 10017; production and results reporting, every 800/843-0677. www.medialink.com; project receives the full focus of our www.thenewsmarket.com/postingcontent; attention. Our services include Satellite [email protected]. TV and Radio Media Tours, Online VideoLink, Inc., 1230 Washington St., Media Campaigns, Web Video Medialink, a division of The Newton, MA 02465. 800/452-5565; fax: Production and Distribution, Webcasts, NewsMarket, provides award-winning 617/340-4101. [email protected]; Event Coverage, Video and Audio production of video and audio content www.videolink.tv. Marty DeLoreto. for the Web, Television and Radio. News Releases, B-roll Packages, PSAs VideoLink, Inc (videolink.tv) offers The NewsMarket is the global leader and Video Production for all business High Definition video production and in video distribution services used categories from healthcare and food to transmission services, studios, post- by thousands of newsrooms in 190 hi-tech and entertainment. production and a fleet of satellite countries. Our Integrated Media Tours™ reach trucks. VideoLink also offers Our Webcasting services enable audiences on TV, Radio and Online. ReadyCam, a custom, remotely oper- our clients to confidently focus on IMT’s include earned and guaranteed ated studio that can be installed in delivering a precise message, while TV and radio, and Online Media your office. Located in Boston, we handle the visual and technical Campaigns with blogger tours, video Philadelphia, Baltimore & nuances. From concept to scripting, syndication and social media outreach. Manchester, N.H. from rehearsal to streaming, polling Connex International, Inc., 50 Federal and reporting, we will provide you Rd., Danbury, CT 06810. 800/426-6639. with full-service Webcasts from WEBSITE www.connexintl.com. remote locations or one of our global DEVELOPMENT studios. Whether you need to interact with At Point, Inc., P.O. Box 361, Roseland, NJ the general public or a select audi- 07068. 973/324-0866; fax: 973/324-0778. ence, Webcasting is a cost-effective [email protected]; www.atpoint.com. alternative to expensive travel and Mick Gyure. provides priceless face time and At Point provides the services of interactivity with your key stakehold- developing websites and managing KEF Media, 512 Means St., Suite 102, ers. Once the Webcast is complete, the Internet operations of business- Atlanta, GA 30318. 404.605.0009. we’ll provide you with archived con- es, both small and large, that do not www.kefmedia.com. Yvonne Goforth- tent to share with your audiences. Hanak. have the experience or the resources in-house to perform these functions. From streaming press conferences to MHP/Mark Haefeli Productions, 11 Beach St., Ste. 409, New York, NY 10013. Clients receive personalized and global meetings, KEF’s experienced high quality customer service, solu- new media team continues to explore 212/334-2164. www.mhp3.com. Mark Haefeli, Joe DeAngelus. tions that fit their budgets, and the the convergence of PR and technology. assurance of At Point’s reliability. KEF Webcasts and Webinars can be conducted anywhere with strong Corchia Woliner Rhoda, 130 West 56th Internet access and a satellite signal. St., Penthouse, NewYork, NY 10019. We help you create the invitations and 212/977-9778. Todd Rhoda, Mng. Partner. registration pages for your audience (if www.cleverdesign.com. needed) and then handle all technical and production details, including a site Digital Positions, Inc., 2289 Peachtree visit and meetings with your IT staff to National Press Club, 529 14th St., N.W., Rd., Atlanta, GA 30309. 404/351-2366; ensure an error-free experience. For Washington, DC, 20045. 202/662-7580. fax: 404/ 351-4055. www.d-p.com. Beth webinars, KEF can also supply a mod- www.press.org. Joshua Funk. Dir., Bus. Cooper. erator, who can introduce your speak- Dev. ers, advance any visuals and read Genex, 9905 Jefferson Blvd., Culver City, audience questions to the speaker. CA 90232. 310/736-2000. www.genex.com. Afterward, your content will be Online Video Service, 101 Yesler Way, Suite archived. 600, Seattle, WA 98104. 206/652-5360. Tim Kinetic Comms., 2017 Morris Ave., Webcasts and webinars can stand Treanor, CEO. [email protected]; Birmingham, AL 35203. 205/324-5858. alone or work in conjunction with KEF’s www.onlinevideoservice.com. www.kinetic.com. Jay Brandrup, Pres. many online initiatives, which include Internet Media Tours, Multimedia PrecisionIR Group, 601 Moorefield Park Trinity Marketing, 180 Canal St., Boston, Releases, audio and video Podcasting Dr., Richmond, VA 23235. 804/327-3400. MA 02114. 617/292-7300. and much more. www.precisionir.com. www.trinitynet.com. Dan Logan, Founder & Mng. Partner.

108 JAN. 2010 WWW.ODWYERPR.COM 2010 PR BUYER’S GUIDE ALPHABETICAL INDEX

A Arthur Krasinsky: Photographers Broadcast Monitors: Broadcast Monitoring Arthur W. Page Society: Broadcast Productions: Video A.C. Croft and Assocs. Inc.: Management Associations/Clubs/Societies Bronze Anvil Award: Awards/Programs Consultants Artworks Design: Graphic Svcs. Brown Brothers: Photographers Abracadabra Productions: Video ASAE & The Center For Assn. Leadership: Buchbinder Tunick & Company LLP: Accent Media: TV Production Associations/Clubs/Societies CPA/Consulting Services Addison Design Company: Graphic Svcs. AScribe Public Interest Newswire: Buckalew Media, Inc.: Video AdMedia Partners: Management Consultants Newswires/Press Svcs., Press Release Bulldog Awards for Media Relations: Adrian Awards Hospitality Sales & Mktg Assn. Distribution Awards/Programs Int’l: Awards/Programs Aspen Marketing Services: Special Events Bulldog Reporter: Newsletters Advertising Club of New York: Assignment Desk: TV Production, Video Burke Marketing Research Inc.: Research Associations/Clubs/Societies Assn. for Education in Journalism and Mass (Mktg. Research) Advertising Specialty Institute: Comms.: Associations/Clubs/Societies Burns Sports Celebrity Service Inc.: Celebrities Associations/Clubs/Societies Assn. for Women in Communications: Burrelles: Directory Publishers Advertising Woman of the Year Award: Associations/Clubs/Societies BurrellesLuce: Broadcast Monitoring, Clipping Awards/Programs Associated Press Information Services: Services, Internet Svcs., Measurement & Advertising Women of New York: Newswires/Press Svcs. Evaluation, Media Lists, Media Monitoring, Associations/Clubs/Societies Associated Press Stylebook: Directories Press Release Distribution Adweek Directories: Directory Publishers Association for Conflict Resolution: Burson-Marsteller Production Group: Video Adweek Directory: Directories Associations/Clubs/Societies Business Development Institute: Special Aerospace Industries Assn.: Association TRENDS Annual All-Media Events Associations/Clubs/Societies Contest: Awards/Programs Business Film Studios: Video Affiliated Photographic Services Inc.: Associations Advance America Awards: Business Marketing Assn.: Photographers Awards/Programs Associations/Clubs/Societies AKA Media Inc.: Video Astrid Awards: Awards/Programs All American Speakers Bureau: Speakers Astron Systems Inc.: Graphic Svcs. C Service At (@) Large Films: Video Allan Montaine Photography: Photographers At Point, Inc.: Website Development Allerton, Heneghan & O’Neill: Executive Atlantic Video Inc.: Video C. Lewis Shows & Events: Special Events Search Audio Productions Inc.: Video Cable & TV Station Coverage Atlas: Directories Allhealth Public Relations: Promotions Audio-Visual Awards (AVA): Awards/Programs Cambridge Information Group: Directory Allied Vaughn: Video Auritt Comms. Group: Media (Speech) Publishers All-In-One Media Directory: Directories Training, Public Service Announcements, Camera One: Photographers AME - Adv. & Marketing Effectiveness Awards: Radio, Satellite Media Tours, TV Production, Cameron Communications Inc.: Media Awards/Programs Video, Webcasting (Speech) Training American Assn. of Advertising Agencies: Authors Unlimited: Speakers Service Camille Lavington: Corporate Image Associations/Clubs/Societies Automatic Mail Services: Mailing Services Consultants American Assn. of Political Consultants: Automotive PR Awards: Awards/Programs Campaign Media Analysis Group: Broadcast Associations/Clubs/Societies Automotive PR Council: Monitoring American Hotel & Lodging Assn.’s Stars of the Associations/Clubs/Societies Cantor Executive Search Solutions Inc. : Lodging Industry Awards: Awards/Programs Executive Search American Independent Writers: Capital Speakers Inc.: Celebrities, Speakers Associations/Clubs/Societies Service American Institute of Small Business: B Caplan Communications LLC: Books, Radio, Associations/Clubs/Societies Satellite Media Tours American League of Lobbyists: Bader TV News: Video Cardwell Enterprises Inc. : Executive Search Associations/Clubs/Societies Barks Communications: Media (Speech) Career Press: Directory Publishers American Marketing Assn.: Training Caruba Organization Editorial Services: Crisis Associations/Clubs/Societies Bell Ringer Awards: Awards/Programs Management, Editorial Services American Program Bureau, Inc.: Speakers Svc. Bella PR: Public Relations Networks Cavanaugh & Assocs., Inc.: Celebrities American Society of Association Executives: Ben Asen Photography: Photographers Celeb Brokers: Celebrities Education Bernhardt Fudyma Design Group: Annual Celebrities Plus, Inc.: Celebrities American Strategic Management Institute: Reports/Design/Branding Celebrity Access, Inc.: Celebrities Conventions/Conf. Planners Big Apple Awards: Awards/Programs Celebrity Endorsement Network: Celebrities American University, School of Communication: BigVoice Unlimited: Social Media Celebrity Service Int’l Inc.: Celebrities Education BizBash Media: Newsletters Celebrity Suppliers: Celebrities American Women in Radio & Television/New Black PR Society of New York: CelebrityFOCUS: Celebrities York: Associations/Clubs/Societies Associations/Clubs/Societies Center City Film & Video: Video American Women in Radio and Television, Inc.: Black PR Society of Washington, D.C.: Charet & Associates: Executive Search Associations/Clubs/Societies Associations/Clubs/Societies Charles, Janet: Photographers Andriotis Photography LLC, Katharine: Black PR Wire, Inc.: Newswires/Press Svcs. Chase Award: Awards/Programs Photographers Black Star: Photographers Chief Marketing Officer Council: ANEW Marketing Group: Graphic Svcs. Bloom, Gross & Assocs. : Executive Search Associations/Clubs/Societies Annual Report 100 Award Show of Blackbook: Blue Pencil & Gold Screen Awards: Awards Cision: Broadcast Monitoring, Clipping Awards/Programs Bonnie Ott Promotions Inc.: Promotions Services, Internet Svcs., Measurement & AP Images: Photo Distribution, Photographers, Boom Broadcast and Media Relations: Video Evaluation, Media Lists, Online Video Braun & Assocs.: Annual Info/Databases, Press Release Distribution, APEX Awards: Awards/Programs Reports/Design/Branding Research (Mktg. Research), Software ARAcontent: Editorial Distribution, Search Bravo Productions: Special Events Products Engine Optimization (SEO), Social Media British American Business Inc.: Clarion Awards: Awards/Programs Arbitron Inc.: Research (Mktg. Research) Associations/Clubs/Societies Clear Concise Writer: Editorial Services ARC Awards: Awards/Programs Broad Street Productions: Video CLIO Awards: Awards/Programs Arndt, People, Places & Things, Diane: Broadcast Direct Communications, Inc.: CMG Productions: Video Photographers Satellite Media Tours Coastal Media Group: Video

JAN. 2010 WWW.ODWYERPR.COM 109 2010 PR BUYER’S GUIDE ALPHABETICAL INDEX CODiE Awards: Awards/Programs Digital Positions, Inc.: Website Development Feature Photo Service Inc.: Photo Distribution Cogent Research: Research (Mktg. Research) Direct Marketing Assn.: Finder Binder/Arizona: Directories Collegiate Presswire by Marketwire: Press Associations/Clubs/Societies Finger Design Assocs.: Graphic Svcs. Release Distribution Direct Marketing Club of New York: Fischer Ross Group, Inc.: Speakers Service CommCore, Inc.: Media (Speech) Training Associations/Clubs/Societies Flesher & Assocs.: Executive Search Communication Briefings: Newsletters Directory of Executive Recruiters: Directories Florida PR Assn.: Associations/Clubs/Societies Communication Center: Media (Speech) Directory of Major Mailers & What They Mail: Formula PR: Special Events Training Directories Forum Personnel: Executive Search Communications Plus Digital: Satellite Media dna13 Inc.: Broadcast Monitoring, Clipping Fred Woolf List Co. Inc.: Media Lists Tours, Video Services, Measurement & Evaluation, Media French Into English: Translation Svcs. Company Agenda: Special Events Monitoring, Software Products, Media Lists, Fristoe & Carlton: Executive Search Competitive Edge Newsletter: Newsletters Social Media Full Spectrum Communications: Editorial Svcs. CompetitivEdge: Clipping Services Dominion Productions: Video Fusia Comms.: Special Events Conference Board: Special Events Double R Productions: Video Congressional Yellow Book: Directories Dow Jones & Co.: Measurement & Evaluation, G Connex International, Inc.: Webcasting Media Lists, Media Monitoring Consultants and Consulting Organizations DSN Communications: Newsfeeds/Satellite Galaxy Awards: Awards/Programs Directory: Directories Svcs., Radio, Satellite Media Tours, TV Gale Directory of Publications and Broadcast Consultants News: Newsletters Production Media: Directories Conus Archive: Video DWJ Television: Public Service Gale: Directory Publishers CONVERGE: Public Relations Networks Announcements, Satellite Media Tours Gallup Organization: Research (Mktg. Corchia Woliner Rhoda: Website Development Research) Corporate Communications Institute at Baruch E Galperin Design, Inc.: Annual College/CUNY: Education Reports/Design/Branding Corporate Culture Marketing: Corporate Image E.J. Krause & Assocs. Inc.: Conventions/Conf. Genex: Website Development Consultants Planners George P. Johnson Co.: Special Events Corporate Events: Special Events Eagles Talent Connection: Speakers Service George Washington University, The, Graduate Corporate Public Issues: Newsletters EBSCO Information Services: Online School of Political Mgmt.: Education Council of American Survey Research Info/Databases Get Ahead Productions Speakers Bureau: Organizations: Research (Mktg. Research) ECES, Inc.: Editorial Services Speakers Service Council of Communications Management: ECHO Awards: Awards/Programs Getty Images: Photo Distribution Associations/Clubs/Societies Echo Research: Research (Mktg. Research) GfK Custom Research North America: Council of PR Firms: Edelman: Special Events, Video Research (Mktg. Research) Associations/Clubs/Societies Editor & Publisher Int’l Yearbook: Directories Gina Lennon Associates, Inc.: Celebrities, Cover Edge: TV Production Editorial Freelancers Assn.: Speakers Service CPR, The International Institute For Conflict Associations/Clubs/Societies Gina Lennon Associates, Inc.: Speakers Svc. Prevention and Resolution: Edward Howard: Crisis Management Gold Anvil Award: Awards/Programs Associations/Clubs/Societies EFX Media: Video Gold Circle Awards: Awards/Programs Cramer & Co.: Executive Search EHM Group LLC: CPA/Consulting Services Gold Ink Awards: Awards/Programs Creative Civilizations: Research (Mktg. Eisenberg & Assocs.: Gold Quill Awards: Awards/Programs Research) Annual Reports/Design/Branding Golden Trumpet Awards: Awards/Programs Creative Communications & Training, Inc: Electronic Retailing Assn.: Golden World Awards: Awards/Programs Media (Speech) Training, Speechwriting Associations/Clubs/Societies Goldstein Comms.: Special Events Creative Communications & Training: Media Elion Associates: Executive Search Goodwin & Co.: Executive Search (Speech) Training EMS Incorporated: Radio Gordon Productions: Video Creators News Service/Creators Syndicate: Encyclopedia of Associations: Directories Gourvitz Communications, Inc.: Satellite Media Newswires/Press Svcs. Encyclopedia of Int’l Media and Comms.: Tours Crews Control: Video Directories Government Phone Book USA 2008: Critical Mention, Inc.: Broadcast Monitoring, Engel Entertainment, Inc.: TV Production Directories Radio eNR Services, Inc.: Broadcast Monitoring, Great!: Fax Svcs. Cuadra Associates: Software Products Measurement & Evaluation, Media Greater Talent Network: Celebrities, Speakers Custom Medical Stock Photo, Inc.: Photo Monitoring, Media Lists, Press Release Service Distribution Distribution GreenBook Directory of Marketing Research CustomScoop: Clipping Services Entertainment Consultants: Special Events and Focus Group Companies: Directories CW& Co.: Special Events Entertainment Publicists Professional Society: Greenfield Online: Research (Mktg. Research) Associations/Clubs/Societies Group IV Graphics: Graphic Svcs. D EurekAlert!: Newswires/Press Svcs. GRS Systems Inc.: Video Eurostrategies: Management Consultants Guide to American Directories: Directories D S Simon Productions: Elec. Newsfeeds/Sat. Event Planners Plus!: Special Events Gundersen Partners: Executive Search Svcs., Interactive/Multimedia Svcs., Radio, Eventage Event Production: Special Events Satellite Media Tours, TV Production, Video, ExecuRead.: Education H Social Media Executive Communications Group (ECG): D.K. Shifflet & Assocs.: Research (Mktg. Media (Speech) Training Hampton Group: Media (Speech) Training Research) Hansen Comms.: Editorial Services David Gordon Photography: Photographers F Harris Interactive: Research (Mktg. Research) Development Resource Group: Executive Hauser Group: Graphic Svcs. Search Factiva: Information Distribution, Research Hazan & Assocs. Inc., Lynn: Executive Search DGFastchannel: Video (Mktg. Research) Headquarters USA 2008: Directories Dialog: Internet Svcs. Facts on File Publications, Inc.: Directory Healthcare Businesswomen’s Assn.: Dietrich Nelson & Associates, Inc.: Publishers Associations/Clubs/Societies Newsfeeds/Satellite Svcs., Satellite Media Fair Media Council: Associations/Clubs/Societies Healthcare Public Relations and Marketing Tours, Internet Svcs., Media Family Features: Editorial Distribution, Editorial Society/Greater New York: Tours/Roadshows, Video Services Associations/Clubs/Societies DigiClips: Broadcast Monitoring FastSigns Int’l Inc.: Graphic Svcs. Hechkoff Executive Search: Executive Search

110 JAN. 2010 WWW.ODWYERPR.COM 2010 PR BUYER’S GUIDE ALPHABETICAL INDEX

Hedquist Productions: Radio J LOG-ON: Fax Svcs., Fulfillment, Mailing Helping Hands Network Inc.: Special Events Services, Media Lists, Press Release Hemingway Media Group: Media (Speech) J Tech: Executive Search Distribution, Printing Training J.D. Power & Assocs.: Research (Mktg. London Misher PR: Special Events Henninger Media Services: Video Research) Louw’s Management Corp.: Management Herbert Mines Associates: Executive Search Jack Felton Golden Ruler Award: Consultants Hermes Creative Awards: Awards/Programs Awards/Programs Lovett Productions: Video Herr Communications: Media (Speech) Jack O’Dwyer’s Newsletter: Newsletters Lukaszewski Group Inc.: Crisis Management Training JCH Enterprises: Crisis Management Heyman Associates Inc.: Executive Search Jerry Fields Assocs.: Executive Search M Hispanic Americans: A Statistical Sourcebook, Joan Detz Speechwriting: Speechwriting Information Publications: Directories John Kneapler Design: M Guide Services Directory: Directories Hispanic Market Weekly: Directories Annual Reports/Design/Branding M. Young Comms.: Promotions, Special Events Hispanic PR Assn.: Associations/Clubs/Societies John McHugh: Editorial Services, Speechwriting M|A|R|C Research: Research (Mktg. Research) Hoffman Communications: Crisis Management, Johnson Strategic Comms. Inc.: Annual Maconomy: Software Products Media (Speech) Training Reports/Design/Branding Magellan Awards: Awards/Programs Holding Company: Promotions Jones Lundin Beals: Management Consultants Magnolia Broadcast Monitoring Service: Hollis PR Annual and Hollis Europe: Directories Joy Reed Belt Search Consultants: Executive Broadcast Monitoring Hollywood-Madison Group: Celebrities Search Management Recruiters International of Home Improvement Time Inc.: Camera-Ready Judith Cushman & Assocs.: Executive Search Boston: Executive Search Releases/Art Jupiter Images: Photographers Management Solutions Plus: Management Hospitality Sales & Mktg. Assn. Int’l.: Consultants Associations/Clubs/Societies K Management Strategies for Public Relations Howard-Sloan-Koller Group: Executive Search Firms: Newsletters HR Consulting Group: Executive Search Karen Friedman Enterprises, Inc: Media Manning Productions, Inc.: Video (Speech) Training MarCom Awards: Awards/Programs Karin Bacon Event: Conventions/Conf. Maritz Research: Research (Mktg. Research) Planners Market Wire: Newswires/Press Svcs., Press I Keep in Touch: Broadcast Monitoring Release Distribution KEF Media Associates: Video, Marketing Werks: Promotions iCD Media: Video Interactive/Multimedia Svcs., Internet Svcs., Marketing with Distinction LLC: Copywriters, IEG Sponsorship Sourcebook: Directories Radio, Satellite Media Tours, Webcasting Executive Search IEG, Inc.: Special Events Keppler Speakers: Speakers Service Marketing with Distinction LLC: Executive Illumination Group, Inc.: Speakers Service Keynote Speakers Inc: Speakers Service Search Image Generators Inc.: Media (Speech) Kinetic Comms. : Website Development Marshall Consultants, LLC: Executive Search Training, Radio Kneapler Design, John: Graphic Svcs. Mary Dawne Arden: Media (Speech) Training IMC2: Interactive/Multimedia Svcs. Kolar Adv. & Marketing: Research (Mktg. Maryanne Russell Photography Inc.: IMG Speakers: Speakers Service Research) Photographers IMN (iMakeNews, Inc.): Editorial Distribution, Kopin Photography, Therese: Photographers Mastermedia Speakers Bureau: Speakers Svc. Interactive/Multimedia Svcs., Newsletters Korn-Ferry International: Executive Search Matrix Awards: Awards/Programs Impact Communications: Media (Speech) KRC Research: Research (Mktg. Research) Mattgo Enterprises Inc.: Celebrities Training Kundell Communications: Media (Speech) McMurry: Speechwriting INC Design: Annual Reports/Design/Branding Training McWilliams Productions, Inc., Robert: TV Infocom Group: Education Production, Video iNova Awards: Awards/Programs Media Pro (Online Media Directory): Directories Inside Out Consulting: Promotions L Media Training Worldwide: Media (Speech) Institute for Crisis Management: Crisis Mgmt. Training Institute for PR: Associations/Clubs/Societies LACP - League of American Comms. Medialink: Interactive/Multimedia Svcs., Radio, Institute For Public Relations: Education Professionals: Associations/Clubs/Societies Satellite Media Tours, Video, Webcasting Insurers Public Relations Council: Lagrant Communications: Promotions Mediamark Research Inc.: Research (Mktg. Associations/Clubs/Societies Language Bank: Translation Svcs. Research) Int’l Women’s Media Foundation: Laskin Media, Inc.: Media (Speech) Training Medianet: Media (Speech) Training Associations/Clubs/Societies Laurie Mitchell & Company, Inc.: Executive MediaPrep: Media (Speech) Training Integrity Search: Executive Search Search MediaTracks Communications, Inc: Radio Interface Media Group: Video Law Firms Yellow Book: Directories Medstar Television: Elec. Newsfeeds/Satellite International Assn. of Business Lawrence Ragan Comms.: Education Svcs. Communicators: Associations/Clubs/Societies LCWA Research: Research (Mktg. Research) MEII Enterprises Inc.: Editorial Services International Assn. of Online Communicators: Leadership Directories: Directory Publishers Mendoza Group: Translation Svcs. Associations/Clubs/Societies Leading Authorities Inc.: Speakers Service Mercury Awards: Awards/Programs International Assn. of Speakers Bureaus: Lee Hecht Harrison: Executive Search Merri Makers Caterers: Special Events Associations/Clubs/Societies Leigh Bureau: Speakers Service Metro Editorial Services: Camera-Ready International Communications Research: Levitt Management Consultants: Management Releases/Art, Editorial Distribution, Editorial Research (Mktg. Research) Consultants Services, Graphic Svcs., International PR Assn., IPRA: LexisNexis: Research (Mktg. Research) Interactive/Multimedia Svcs., Internet Svcs., Associations/Clubs/Societies Lipari Production Group: Special Events Press Release Distribution, Translation Svcs. Intersource Executive Search: Executive Lippincott: Annual Reports/Design/Branding MHP/Mark Haefeli Productions: Elec. Search Lisa McCafferty Business Comm.: Newsfeeds/Satellite Svcs., Investor Relations Newsletter: Newsletters Speechwriting Interactive/Multimedia Svcs., Media (Speech) IPREX: Public Relations Networks Liv Davick, Publicity & Production Boutique: Training, Satellite Media Tours, TV Issue Management Council: Media Tours/Roadshows, Newsfeeds/Satellite Production, Video, Webcasting Associations/Clubs/Societies Svcs., Radio, Satellite Media Tours Microspace Communications Corp.: Elec. Ivanhoe Broadcast News Inc.: Video Live Star Entertainment: Satellite Media Tours Newsfeeds/Satellite Svcs. Iverson Language Assocs. Inc.: Translation Lloyd Kolmer Enterprises: Celebrities Millward Brown Int’l: Research (Mktg. Svcs. Lloyd Staffing: Executive Search Research)

JAN. 2010 WWW.ODWYERPR.COM 111 2010 PR BUYER’S GUIDE ALPHABETICAL INDEX

Morgan Anderson: Management Consultants Nielsen Company: Research (Mktg. Research) Preston-Osborne Research: Research (Mktg. Moyer, Sherwood Assocs. Inc.: Executive Nikki Richardson: Media (Speech) Training Research) Search North American Precis Syndicate, Inc.: Product 101: Promotions Multicultural Marketing News: Press Release Camera-Ready Releases/Art, Radio, Video Production Masters Inc.: Video Distribution nVision: Special Events Professional Marketing Forum: Multilingual Solutions: Translation Svcs. Associations/Clubs/Societies Murray Hill Studios: Video O Promotional Products Assn. Int’l.: MVP Collaborative: Special Events Associations/Clubs/Societies O’Dwyer Co., Inc.: Directory Publishers Provideo Productions, Inc.: TV Production, N O’Dwyer’s Directory of PR Firms: Directories Video O’Sullivan Comms.: Translation Svcs. Prowolfe Partners: Graphic Svcs. NAGC Communicator of the Year Award: Olken Digital Design, Steve: Graphic Svcs. PRSA/Georgia: Associations/Clubs/Societies Awards/Programs Omnigraphics: Directory Publishers PRSA/National Capital Chapter: Nat’l Telecommunications Svcs.: Information Online News Assn.: Associations/Clubs/Societies Associations/Clubs/Societies Distribution Online Video Service: Webcasting PRSA-New York Chapter: National Aircheck: Radio Opinion Research Corp.: Research (Mktg. Associations/Clubs/Societies National Assn. of Broadcasters: Research) Public Affairs Council: Associations/Clubs/Societies ORC Guideline, Inc.: Research (Mktg. Research) Associations/Clubs/Societies National Assn. of Business Political Action Osprey Communications: Video Public Relations Global Network: Public Committees: Associations/Clubs/Societies Outstanding Educator Award of PR Society of Relations Networks National Assn. of Government Communicators: America: Awards/Programs Public Relations Office Managers Assn. 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Institute: Education Park Avenue Post Inc.: Video Q National Press Club: Interactive/Multimedia Partnership in Print Production: Quinn & Co.: Social Media Svcs., Satellite Media Tours, Special Events, Associations/Clubs/Societies Video, Webcasting Paul M. Lund Public Service Award: R National School PR Assn.: Awards/Programs Associations/Clubs/Societies Paul Schneck PR Photography: Photographers R.L. Repass & Partners, Inc.: Research (Mktg. National Speakers Bureau: Speakers Service Paulette Wolf Events & Entertainment: Special Research) National Writers Assn.: Events Radio-Television News Directors Assn.: Associations/Clubs/Societies Penn, Schoen and Berland Assocs.: Research Associations/Clubs/Societies Neil Frank & Co.: Executive Search (Mktg. Research) Ragan Report: Newsletters New Jersey Awards: Awards/Programs Pennsylvania Assn. for Gov’t Relations: Rainbow Video Productions: Video New Jersey Business Source Book: Directories Associations/Clubs/Societies Rappy & Co. 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112 JAN. 2010 WWW.ODWYERPR.COM 2010 PR BUYER’S GUIDE ALPHABETICAL INDEX

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JAN. 2010 WWW.ODWYERPR.COM 113 PR JOBS - http://jobs.odwyerpr.com

PUBLIC RELATIONS/MEDIA COORDINATOR Tap into the benefits of At Greenwich Hospital, a 174-bed regional provider of care and O'Dwyer's job board! affiliate of Yale New Haven Health, you'll find a hospital and a working culture like no other. Conveniently located minutes from I-95, I-684, http://jobs.odwyerpr.com 1-287, the Merritt/Hutchinson Parkway and Westchester County - and close to public transportation and shuttle service - Greenwich Hospital offers a beautiful state-of-the-art facility that serves as a national model JOBSEEKERS: for advanced health care design. Our unwavering commitment to care --Access the newest and freshest jobs. has been recognized by the Press Ganey Summit Award for four con- --Post an anonymous resume. secutive years of patient satisfaction scores above the 95th percentile... --Create job alerts and never let a matching job opportunity and extends to building extraordinary careers. pass you by. New jobs that match your search criteria will be The candidate we are seeking must be personable and articulate, a e-mailed directly to you. self-started and detail oriented. Must also possess a strong sense of --Create a job seeker account which will allow you to find customer service, a high energy level with a strong commitment to jobs, manage your resume, and set up job alerts. achieving goals and able to function well under pressure.

Education: Bachelor’s degree in journalism, public relations, English or communications.

Job Summary: The job responsibilities include, but are not limited to:

•Edit the hospital’s internal publication •Copy edit other publications and communications as directed •Assist the VP of PR with media relations •Oversee editorial content of information display monitors that are located at the hospital and satellite locations •Coordinate traffic production control of the annual report and FOCUS magazine •Write internet copy •Coordinate the hospital’s weekly radio and community access television programs •Direct special events as assigned (Teddy Bear Clinic, Physician’s Recognition Brunch and internal Annual United Way Drive) •Must be flexible to work weekends and nights when necessary.

Skills/Experience: Superior writing and editing abilities are a must. Computer literacy including writing for the internet. Should have experience in events planning and coordination. Experience in dealing with the media and working with a flip camera are pluses.

Full-time with Benefits. Monday - Friday from 8:30 a.m. to 5:00 p.m. with occasional evenings and weekends. EMPLOYERS/RECRUITERS: -- and only pay for the ones that http://www.greenwichhospitalcareers.org Check out our resumes Apply URL: interest you. --Post a job and reach the most qualified candidates. --Create an employer account and quickly post job PR MANAGER, IT CONSULTING openings and manage your online recruiting efforts.

Infosys is currently searching for a Public Relations Manager to work with senior leadership and senior marketing and business development professionals in support of the firm's business objectives and marketing initiatives. The main role of the Public Relations Manager is to work as part of the Field Public Relations team and with regional leadership to provide strategic public relations expertise for specific industries, geographies and/or products and services. This position can be located in Dallas, Texas; Fremont, Calif; or New York, New York.

Requirements: •6-8 years of experience in marketing, communications, public relations or sales •Experience collaborating with teams in a professional services enterprise or large matrix company •Experience working with PR agencies (outside agency experience a plus) •Excellent written and oral communications skills and professional client service manner •Superior Microsoft Office skills •Undergraduate degree in public relations, marketing, communications or related field •Ability to travel as needed (20 percent or more) domestically and internationally.

Contact: Melinda Reedy, [email protected]

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