ASTI N G Co, the BU''t SION and RADIO Ti.:0 9 A;

Home , Alcoa Theatre, Bruce Geller, Flesh and Wood, KUDD, WAUB, WFIL

MONNINGSIDE COLLEC4' DECEMBER 8, 1958 THIRTY-FIVE CENTS B R r,,A., ASTI N G co, THE BU''T SION AND RADIO ti.:0 9 A;

ASCAP radio negotiations sputter; courts may be answer Page 31 Reynolds' splurge spurs Alcoa to double its air budget Page 32

Winston spends good like a tv network buyer should Page 35 Aim of both parties: same city for '60 national conventions Page 67

ist ,mazing but true, more than one out

.f every three radios in use is tuned

o WFIL.

atest Trendex: 18,600 coincidental PHILADELPHIA, PENNSYLVANIA ails week of November 10 prove WFIL las 120% MORE audience than num- OHN BLAIR & COMPANY >er 2 station and MORE than the otal combined audience of the third, ourth, fifth and sixth stations. Lowest :ost per 1000 in Philadelphia area. 3lair has the entire story.

=irst buy WFIL-because WFIL is 1st.

Operated by: Radio and Television Div. / Triangle Publications, Inc. / 46th & Market Sts., Philadelphia 39, Pa.

WFIL-AM FM TV, Philadelphia, Po. 7 WNBF-AM FM TV, Binghamton, N.Y. / WLBR-TV, Lebonon-Loncaster, Pa, WFBO -AM TV, Altoono-Johnstown, Pa. WNHC-AM FM TV, Hartford-New Haven, Conn. Triangle National Sales Office, 485 Lexington Avenue, New York 17, New York SqLf. 1vS48 up 0f0 ati TorL£D p 00 p 45 2'20:000 P co P S¡-,ARLS ó 4~ tiF 0p S6t 4 k S1 1 N,t^. 8-.-.1ä;; et .,g4 w G,``4tio a 4 oMM1SN 4L$y5 rySvQ, S-GO et 5 a ti yf ,oi 4., p a y Sp SKE t e s` .at a s F S.° S tiÓ " uci5 G ( CO e c Jt P yy1j ,G S i ceicvat 5P ,PR` ` Cos) i' 'N. co íJ VGav Se 16.O 4CO',; JQeJ e rea b ' ~ p4 ° 4Oeaá eta rsaCOia JeSreoea,, 4pyP4P 44 p0 GápesoJkádéOQatZ. ae', ò t t` Vey/ PV .: `` o . t, ,t,e . at aì p .o òr -° y .v s re4 ,t 1r e sQ Y,e écaSQ T ., " áoi ' . Lt,aro aioe4f£AIVpErs" 'O tl^ acse r ti0 ea C ' RE$O,FÈ^,. sday eò OF som eo"trde`,reprae a tv RCTS h .42.1. EVEN H e A Pn A.YE AS. P r /¡; iC,` ck A ERpOhNLY 14V/0N s 4S it") jr pOSS7,,tLEE xq, FOR SURFRISR r T.YpFIrIE LIrEU A NA S T'wl Y ON pRET7pkS._.T. sip rcn ` ÀL gSE g£rñl FISN` 0bv":" ' .`.

ECOP tos Angeles' most powerful television station.

STRANGE AD.

NOTHING TO SELL.

Some television newscasters read the news. Baxter Ward hunts it. Writes it. Reports it. In his own terse, clipped style -- sparked at times with his dry, subtle humor. But primarily, it's straight news, comprehensive, factual. Reported by a man whose background includes: Field Supervisor, Armed Forces Radio, Europe; London reporter, BBC; White House correspondent. He puts ten to fourteen hours of preparation into his two nightly newscasts. Both are sold out. Both have sponsors waiting. So why this ad? Well, we just thought it high time to pat the back of a very capable, intelligent, hardworking guy.

IRY L KL Wns V. ChRYLE7 TN Laas'_.IL?. ... KCOP y 1000 CAHUENGA, HOLLYWOOD 38 + REPRESENTED NATIONALLY BY EDWARD PETRY & CO., INC.* Reprint of news article above from Hollywood Reporter, Nov.19, 1958 wd IM Strategically located to exclusively serve LANSING.... FLINT....JACKSON

Basic

NBC...... ABC

Represented by the P.G.W. Celetnel

Published every Monday, 53rd issue (Yearbook Number) published in September by BROADCASTING PUBLICATIONS INC.. 1735 DeSales St., N. W., Washington 6, D. C. Second -class postage paid at Washington, D. C. multi -city buying is in fashion, too Norfolk jackets are the last word in menswear fashion, but buying WGAL -TV's low -cost multi -city coverage is an established custom. This pioneer station is first with viewers in Lancaster, Harrisburg, York, and numerous other cities including: Reading, Gettysburg, Hanover, Lebanon, Chambersburg, Lewistown, Carlisle, Shamokin, Waynesboro.

STEINMAN STATION Clair McCollough, Pres.

CHANNEL 8 Lancaster, Pa. NBC and CBS Representative: The MEEKER Company, Inc. New York Chicago Los Angeles San Francisco

America's 10th TV Market 942,661 TV households $3% billion annual retail sales $6%3 billion annual income

Lancaster Harrisburg York Reading Gettysburg Hanover Lebanon Chambersburg Waynesboro Lewistown Sunbury Carlisle Pottsville Shamokin Lewisburg Hazleton Mt. Carmel Bloomsburg Hagerstown Frederick Westminster

Page 4 December 8, 1958 BROADCASTING closed circuit®

ODIOUS COMPARISON If radio sta- speech Friday he spelled out various al- because it constitutes censorship. It's likely tions go to court for "reasonable" fees for ternatives and cited obstacles to each - that request will be made for postpone- ASCAP music licenses (see page 31), it but seemingly found fewest roadblocks to ment of reply date for 60 days from Jan. seems certain that ASCAP will try to use of 174 -474 me band for continuous 19- probably through NAB. stack up its repertory and rates against 50- channel tv service (see page 64). Comr. those of competitor BMI. ASCAP au- Ford is official FCC liaison with Office Sigma Delta Chi, national professional thorities contend that while BMI rates are of Civilian & Defense Mobilization, cen- journalistic fraternity now in its 50th year, about 40% of ASCAP's, they should be tral agency representing President on al- is in process of changing its ritual in keep- closer to 10% -point BMI can be ex- locations. Since Ford plan is extension of ing with electronic journalism era. In im- pected to contest strongly, since record Craven plan, it's noteworthy that Corns. pressive initiation ceremony, symbolic shows BMI with over 30% of all per- Craven was Ford's predecessor as FCC paraphernalia has featured copy of news- formances, and some experts estimate liaison with OCDM. Craven plan suggests paper. Change, to be submitted to mem- ASCAP's advantage may be less than two continuous 25- channel tv service begin- bership for referendum, would add table to one. ASCAP authorities say they'd ning at 174 me (present ch. 7). microphone. rather go to court than be accused of "doing something unreasonable," that FCC commissioners had second meeting SWEENEY SUPPORT That Western they think there's good chance court with special tv allocations staff last Thurs- States Adv. Agency Assn. charge that would raise rates, but that as matter of day, made little progress according to in- RAB was "biting the hand that feeds "customer relations" they'd like to ne- formed sources. Staff has been studying radio" [TRADE ASSNS., Nov. 24] got short gotiate and accordingly their "door is various alternatives (deintermixture, re- shrift at RAB board meeting last week, always open." But neither side seemed vised standards in vhf bands to permit according to insiders. Executive committee inclined to make first move after local - additional channels in major markets, mov- endorsed RAB President Kevin Sweeney's license talks were broken off last week. ing tv to uhf in major geographical areas). response denying accusation that bureau's Last week's meeting mainly exploratory on "$64,000 Challenge" test plan would by- Transfer of James G. Riddell, ABC ex- byways of allocations schemes; no nearer pass agencies [TRADE ASSNS., Dec. 1] and ecutive vice president (and director of AB- crossroads leading to main highway yet. board approved unanimously. Several PT), to Los Angeles effective Feb. 1 (story board members individually had already 70) recognizes growing importance of page NO BOONDOGLE Speed of Judge told WSAAA it hadn't read details first. west coast operations in network affairs. Stern's Miami ch. IO initial decision His will be practically autono- - authority exactly 14 days after final argument, and Subject of laugh tracks on comedy tv was at his own suggestion mous and it six weeks after record was closed in re- filmed shows is no laughing matter at one that move is being made. hearing case-has caused considerable studio. Series to be aired next year was comment in and out of FCC. One jest begun and six episodes were in can without BIG DEALER William Zeckendorf Sr. going rounds last week: "Guess he hasn't laugh tracks when show was sold to spon- will be seen more frequently as guiding in- been an FCC hearing examiner long sor who felt laughs were needed. Last week, fluence in broadcasting investments. His enough yet to know union rules!" Reg- with completion of 39th episode, the spon- participation with Broadway producer ular hearing examiners usually get their sor changed his mind, asked that canned Roger L. Stevens in syndicate purchase of decisions out anywhere from four months laughter be eliminated. Question is whether control of Outlet Co. and its WJAR -AM- to six months after hearing -but, in par- he can be persuaded to change third time TV Providence (story page 89) is only tial extenuation, it mustn't be forgotten and if not whether it might not be simpler second step in that direction. Mr. Zeck- they usually have two, three cases going to find another sponsor than to try to endorf's Webb & Knapp Inc., one of at same time. Judge Stern had only Miami undub recorded chuckles and guffaws. world's largest real estate empires, already case under his care; he was assigned Bos- owns 50% of KBTV (TV) Denver. Zeck- ton ch. 5 case after issuing ch. 10 decision. SAME GAME It's musical chairs for tv endorf diversification into broadcasting, he programs again this season. A. C. Nielsen says, will be expressly Webb & Knapp Cowles interests, not at all crushed at Co. analysis to be released shortly will re- will activity, not personal, and be handled cancellation of $6 million cash agreement port that of this fall's 102 evening tv net- by John C. Mullins, KBTV president - to buy WREC-AM -TV Memphis (see page work shows, only half are in same time owner who also is party in 50% third 89) still is actively looking for more prop- spots they had last May -and 42 of these Stevens syndicate buying Outlet Co. erties. In fact, Cowles is negotiating with are up against different competition or are Murphy Broadcasting Co. stockholders preceded or followed by different pro- Producer Stevens has enough on Broad- for purchase of their 40% interest in CBS- grams. Of other 51, 26 are new and 25 way and in his own real estate ventures affiliated KRNT -TV Des Moines. Ch. 8 have been moved to new time spots. to keep him busy. He hasn't "the slightest grant was made three years ago when interest" in expanding radio -tv ties beyond Murphy group and Cowles merged, with NBC -TV is considering "various forms" Providence buy. WJAR -AM -TV happened former taking 40% interest. Agreement of minimum requirements as possible sub- to be part of total investment situation and provided, however, that Cowles could buy stitute for Barrow -criticized station must - he points out `the purchase was hastily out Murphy group's 40% at end of three buy base and hopes to reach decision soon. done-there was lots of competition in- years. Its officials told FCC in hearings on Bar- volved." About protest of sale by Joseph row report last spring that substitution of (Dody) Sinclair, Outlet Co. heir and NOT FAR ENOUGH While there's minimum requirements for must -buys WJAR -TV station manager, Mr. Stevens general approval of FCC's revised pro- would pose no serious operating problem. said Friday: "We're best of friends. In gram form [GOVERNMENT, Dec. 1] as far CBS -TV notified its affiliates 10 days ago fact, we're having dinner tonight." as it goes, there are broadcasters who feel that on March 1 it would go to some new it does not go far enough. Reaction in form, apparently with minimum -dollar HIDDEN MEANING Does FCC Comr. responsible quarters favors Comr. T. A. M. base [CLOSED CIRCUIT, Dec. 1], but form Ford know more than he's telling about Craven's position, wherein he holds that and details reportedly remain to be worked best move in tv allocations? In Houston law precludes FCC's delving into programs out. ABC-TV is on minimum -dollar basis.

BROADCASTING December 8, 1958 Page 5 now gives you MORE SELLING POWER on ATLANTA'S live channel 5 wa atV CBS ATLANTA

q . WJW-TV WJBK-TV WSPD-TV ZE'.._E'`C'1..-+IOIt. ¡; !1 ó WAßA`TV Cleveland Detroit Toledo t.Cl"_L'toyer rgyN THE WEEK IN BRIEF

ASCAP Radio Talks Off -All- industry and society negotia- Allocations Possibilities -Comr. Ford spells out half -dozen tors, "hopelessly apart," call further discussion useless. Issue alternatives in tv's allocation headache; recommends none but now expected to end in court. No recurrence of 1941 ASCAP apparently likes 50 channel strip starting at 174 me (ch. 7). music blackout foreseen. Page 31. Page 64. Alcoa, No Sleeping Dragon -Reynolds Metals' air -media The Power of Broadcastingl- Radio -tv networks, through sword has double edge: rival Aluminum Co. of America spokesman CBS' Sig Mickelson, get Democrats to postpone doubles its air media budget to make its job easier, Reynolds' selection of 1960 convention site and to appoint committee to harder. Page 32. meet with Republicans. Goal: one city for both conventions. Page 67. Auto Accounting -Edsel shifts from FC&B to Kenyon & Eckhardt; Lincoln from K &E to Foote, Cone & Belding. Page Others Copy CBS Radio Plan ? -Karol says they will, sees 33. "consolidation" concept as key to "a happier day" all around. Network gives assurances that personnel cutback will be kept This Mogul Doesn't Like 'Fortune'- December issue of to minimum, with new jobs wherever possible for all involved. magazine, aimed primarily at tycoons, displeases Madison Programs slated for dropping are indicated. Page 68. Ave.'s only real Mogul, named Emil. Agency president takes apart "Tv: The Light That Failed" article, also chastises Riddell to West Coast -ABC executive vice president re- industry leaders for continually being on defensive. Page 33. assigned to Hollywood as chief executive officer in charge of western division, effective in February. Hudson, in charge liqueur Makes It-Though only 20% short of achieving 100 there since 1953, gets new contract, continues in advisory proof status, Grand Marnier orange and cherry liqueurs, post as ABC v.p. and will handle special projects. Page 70. most potent yet advertised on the air, go on radio. Agency says action was taken after reaching "careful and momentous Big Money in RAB -Radio Advertising Bureau budget will go over $1 million in 1959. Board- membership decision." Page 34. meeting names Woodall chairman, approves new projects. Page 72. Winston Anacin cigarette leads tv network brand and -The Stereo Makes the Industries Assn. spenders in third quarter and headache tablet caps first place Grade -Electronics labels it an "all- industry problem," starts setting up standards in September. TvB's breakdown on gross time charges for committee to bring conformity into the spreading technique. September and cumulative totals. Page 35. Page 74. tv use or be left behind TvB in Auto Ad Land -Accelerate Farm Directors to Cross Hudson-Association at Chicago is out in sales theme as Detroit executives are urged to get convention decides to hold next meeting in New York in of horse- and -buggy ad habits. Page 36. early '59 in order to better brief timebuyers on NATRFD Grant Adv.'s 'New York Blues'- Thirteen staffers dismissed members' vital functions. Page 76. at New York operation in latest wave of personnel changes, AFTRA- Networks Near Agreement -Prospects brighten for attributed largely to recent account losses. Page 39. an early settlement on a new contract between the tv -radio Coverage That Counts-B &B's Miller advises tv stations to networks and the American Federation of Television & Radio give all agencies the same coverage story and stick to it. Page Artists. Page 84. 39. Providence Puzzle -William Zeckendorf Sr. and John C. Mullins, KBTV (TV) Denver principals, turn up as "mystery" Cards, Anyone ? -But if you play, R. H. Bruskin Assoc. may of Broadway Roger L. really be learning how well you remember last week's tv com- associates producer Stevens in negotiations to control of Outlet Co. and its mercial or a new product image. The game starts in January. buy WJAR -AM -TV Providence. Page It's called "AIM." Page 40. 89. Agency -Media Partnership - Advertising NTA Gross Going Up-Revenue for National Telefilm Assoc. agencies and media are more to each other for last fiscal year went up 41.2% to nearly $15.5 million. than customers and sellers, those on both Net income declined, however, in face of increased amortiza- sides of the counter are reminded by Rod- tion toll and investment in stations. Page 48. erick A. Mays, head of his own agency and 'Ding Dong' to Toll Again ?-Wrather organization may add president of Western States Advertising children's series for syndication by next March. Hank Saper- Agencies Assn. Why the WSAAA is out to stein reveals projected plans in Chicago. Page 48. "sell" agencies to media is the subject of MR. MAYS Mr. Mays' MONDAY MEMO. Page 117. Ch. 10 Down, Boston Next-Judge Stern recommends revocation of Miami ch. 10 grant to National Airlines; finds back- DEPARTMENTS door activities of WKAT and National Airlines disqualifying not absolutely; suggests new hearings. Jurist is handed ADVERTISERS 8 AGENCIES ... 32 NETWORKS 67 -but AT DEADLINE 9 OPEN MIKE 15 Boston ch. 5 as next assignment. Page 56. AWARDS 88 OUR RESPECTS 22 CHANGING HANDS 94 PEOPLE 104 Sweeney May Question Commercials- Appointment of CLOSED CIRCUIT 5 P. RSONNEL RELATIONS 82 new Federal Trade radio -tv monitoring chief seen foreshadow- COLORCASTING 102 PROGRAMS 8 PROMOTIONS.. 102 ing stepped -up drive on questionable broadcast commercials. EDITORIALS 118 PROGRAM SERVICES 80 EDUCATION 100 STATIONS 89 Charles A. Sweeney is new head of broadcast advertising unit. FILM 48 TRADE ASSNS. 72 Page 57. FOR THE RECORD 107 UPCOMING 115 GOVERNMENT 56 Readying War Correspondents for War-UPI chief Frank IN REVIEW 15 Bartholomew proposes that armed forces, broadcasters and INTERNATIONAL 98 war who will be LEAD STORY 31 press set up reserve group of correspondents MANUFACTURING 78 trained for coverage of modern warfare. Page 62. MONDAY MEMO 117

BROADCASTING December 8, 1958 Page 7 11 Years Of Family Programing Has Produced The Ideal

Effective radio advertising sells goods, services, ideas. Bartell Family Radio - always audience -dominant - enriches composition by involving all members of the family. This makes for maximum buyership.

That's why products which depend upon volume sales depend upon Bartell Family Radio.

Bartell it ... and sell it! Buying Audience

BA 1 ELL

l l

11111 I.SO1I1W-' COAST I COAST

AMERICA'S FIRST RADIO FAMILY SERVING 15 MILLION BUYERS Sold Nationally by ADAM YOUNG INC.

Page 8 December 8, 1958 BROADCASTING at deadline

Stock Exchange Drops Trading notice or hearing, justified according to requirements. In Jacobs Co., Mutual Parent FCC on national defense FCC BUSINESS BRIEFLY was ordered to deliver documents under A. L. Guterma's F.L. Jacobs Co., num- seal to clerk of court who was ordered to Late -breaking items about broadcast bering Mutual Network among its sub- deposit them in court's vault. business; for earlier news, see ADVER- sidiaries, was jolted by New York Stock TISERS & AGENCIES, page 32. Exchange, which suspended trading of Jacobs stock at start of business Friday. CBS News Pledged as Vehicle Action was laid to failure of company to To Improve Human Relations ELGIN SEASONAL PUSH Elgin Na- tional Watch Co., Elgin, Ill., through J. file financial report with its stockholders as CBS News "will undertake a searching Walter will move required by exchange regulations. examination and a continuing assessment Thompson Co., Chicago, into two NBC programs before Christ- Immediate effect was to put dealing in of human relations and their implications -TV mas for -shot participations. Elgin re- Jacobs stock on over -the-counter basis. It in the struggle for men's minds" as part of one lieves RCA Whirlpool as Dec. 13 -only 50% had closed on Exchange Thursday at its contribution to improvement of human sponsor of Perry Como Show (also shared 7 and Ya ; by Friday afternoon over-the- relations, CBS Inc. President Frank Stan- by Sunbeam, American Dairy, Noxzema, counter bid was 5 and 4/4 against asked ton said in speech prepared for delivery at Polaroid Kimberly -Clark 6 and 14-drop of 2 and I/s in bid price Anti -Defamation League forum last Sat- Chemstrand, and from traded price Thursday. urday night (Dec. 6). on varying weeks) and also relieves R. J. Reynolds Tobacco Co. night of Dec. 17 as Two courses of action are in prospect. He said mass media cannot "eliminate half -sponsor of Wagon Train (shared by Company, after completing financial report, bigotry or social violence" but can and Reynolds, Ford Motor and National Bis- could apply for reinstatement of trading should "bring about wider and fuller rec- cuit Co.). on Exchange, which can either reinstate ognition of the problem, and to stimu- proceedings. Jacobs Co. or start delisting late public discussion of it. . . . I am not GREYHOUND GOES WITH RADIO Exchange regulations require filing of finan- satisfied that the mass media have done all Greyhound Corp., Chicago, understood to cial report by three months after close of they should in this regard. I am sure that be scheduling 24 -week spot radio campaign fiscal year. Jacobs Co. fiscal year ended we at CBS have not. It is true that all the in at least 50 markets throughout country, July 31, so report was due by Oct. 31. mass media have done a fairly effective starting Jan. 2, 1959, and using late after- Company said Friday report is still not and thorough job of reporting the events noon time periods primarily. Agency: Grey complete, but that auditors (Ernst & Ernst) [but] it just isn't good enough to rush out Adv., N. Y. hope to finish it by Dec. 31. Jacobs state- the stories when things happen. We must AMP GOES BOWLING American Ma- ment emphasized that "suspension by New go after the story, and go after sufficient chine & Foundry Co., N.Y., will sponsor York Stock Exchange was based solely on background to illuminate the story and give ABC -TV's coverage of the annual BPAA tardiness in filing its annual report. The it meaningful substance." All -Star Bowling tournament finals Jan- action has no bearing on the company's Among special reports being researched uary 18 (9:30 -10:30 p.m.). Cunningham & financial condition. . The company for CBS Radio and tv, he said, are "South Walsh, N.Y., is AMF agency. wishes to reassure stockholders and the in Crisis," "North of the Mason -Dixon public that [it] is in better financial con- Line' (segregation in North), "Hate- MILES CHRISTMAS PITCH Miles Labs. dition than at any time in recent years." mongers," "Price of Discord" (what it costs (Alka- Seltzer), Elkhart, Ind., reported to be Delay in financial report was attributed to this country both at home and overseas) lining up spot saturation radio schedule in unusually complicated tax accounting prob- and "Case History of Progress" (in human about 50 markets throughout country for lems involved with acquisition of new sub- relations). two weeks during holiday period, starting in mid -December. Agency: Geoffrey Wade sidiary, Symphonic Electronics Corp. Dr. Stanton was to slated accept ADL Adv., Chicago. (phonographs), during fourth quarter. Third medallion voted CBS for "distinguished quarter earnings (until April 30, 1958) contributions to the enrichment of Amer- CITRUS IN CANADA Florida Citrus reached 440 a share, compared to deficit of ica's democratic legacy" on special hour- Commission kicks off Dec. 29 with citrus 700 per share in same period of 1957. long CBS -TV program titled The American campaign using spot radio (10 announce- Jacobs has 960,000 shares of common stock Jew: A Tribute to Freedom, telecast yes- ments per week) in at least five markets and 54,000 shares of preferred stock out- terday morning (Sunday). Similar medal- in Canada. Drive to be extended through standing. lions went to Look magazine and New next June. Benton & Bowles, N.Y.. is York Times. agency. Court Wants Secret FCC Papers Federal Judge John A. Danaher Friday ordered FCC to deliver to clerk of U. S. ARBITRON'S DAILY CHOICES Court of Appeals secret papers used by Listed below are the highest- rating television network shows for each day of Commission in reallocating 14 bands from the week Nov. 28 -Dec. 4 as rated by the multi -city Arbitron instant ratings of Amer- civilian to government use last April. Action ican Research Bureau. A similar listing of daily leaders will appear in this space taken when government claimed Executive each week. The material, supplied to BROADCASTING Friday, covers the week through privilege for documents on which FCC the preceding night. based its reallocation of various bands rang- ing from 220 mc to 10,500 mc. [GOVERN- DATE PROGRAM AND TIME NETWORK RATING Fri., Nov. 28 Phil Silvers (9 p.m.) CBS-TV 26.3 MENT, Nov. 24]. Sat., Nov. 29 Perry Como (8 p.m.) NBC -TV 28.5 Group of aeronautical interests including Sun., Nov. 30 Wonderful Town (9 p.m.) CBS -TV 31.0 Airinc and Bendix have asked appeals court Mon., Dec. 1 Lucille Ball, Desi Arnaz (10 p.m.) CBS-TV 34.9 Tues., Dec. 2 Rifleman (9 p.m.) ABC -TV 24.8 to force FCC to hold hearing, follow other Wed., Dec. 3 Wagon Train (7:30 p.m.) NBC -TV 27.7 prescribed rulemaking procedures. Corn - Thurs., Dec. 4 Zorro (8 p.m.) ABC -TV 21.1 mission's reallocation order was without BROADCASTING December 8, 1958 Page 9 PEOPLE GORDON F. HAYES, western sales manager, CBS Radio Spot Sales, appointed vice at deadline president of CBS Radio for spot sales. CHARLES H. COLLEDGE, vice president for facilities operations, NBC, named general manager of broadcast and tv equipment division of RCA. He will be succeeded in V. P. Johnstone, Client Revlon plex operation, including functional music NBC post by ROBERT L. STONE, who operations resigned Part Company With DR &J Agency [AT DEADLINE, Nov. 10]. Ma- last week as general manager of jority said FCC's determination that func- WABC -TV New York (see page 105). "Differences of opinion" between Dowd, tional music operations are not broadcasting Redfield & Johnstone's president John C. doesn't square with Communications Act. ROBERT J. REARDON, associate copy di- Dowd and Executive Vice President Ed- Petition filed Friday warned that court rector, and NELSON WINKLESS, tele- mund F. Johnstone led Friday to announce- ruling would have serious and disruptive vision film copy supervisor, appointed vice ment that Mr. Johnstone would resign from impact on fm broadcasting, if allowed to presidents of Leo Burnett Co., N .Y. agency this week. At same time it was stand. It emphasized differences between learned Revlon Inc. would leave DR&J broadcasting and functional music opera- MALCOLM C. KLEIN, assistant general Jan. 1, pulling out $1 million billing tion; also described technicalities of sim- sales manager of KABC -TV Los Angeles (spread over Sunbath, Thin -Down, Baby plexing and multiplexing. since 1956, appointed vice president and Silicare powder and lotion and High Gloss general manager of WNTA- AM -FM -TV hair spray). Newark, assuming general manager duties Mr. Johnstone said he had no plans other FTC Charges Construction Firm being relinquished by GERALD O. KAYE, than "to stay in the agency field," and that With False Media Advertising who continues as president of stations. his departure and that of Revlon were Federal Trade Commission filed com- He expects to announce ALAN WALLACE, vice president for "coincidental." plaint Friday against Chicago stone com- new connection "before the end of the radio-tv programs and 13 -year veteran with pany, charging advertis- year." Revlon would not comment on its deceptive television Needham, Louis & Brorby, Chicago, has move, but it's understood agency may wait ing. Charges against Coral Stone Construc- resigned and will announce future plans and see where Mr. Johnstone lands before tion Co. claimed broadcast advertising of- shortly. reassigning accounts; should he join agency fered home remodeling jobs at low monthly prices (which were never permitted) and with conflicting cosmetics accounts, chances Roberts Asks FCC to Accept are Revlon may split DR&J accounts among failed to qualify its guarantees on its stone- Applicants for Miami Ch. 10 its remaining six agencies. work. DR&J was founded in 1950 out of Other FTC actions: Approved consent or- FCC was asked Friday to let prospec- merger between Redfield & Johnstone (of der against General Products Corp., Los tive ch. I0 Miami applicants file applica- which Ed Johnstone was president) and Angeles, to stop misrepresentations in its tions and appear as intervenors in closing John C. Dowd Inc., Boston. Though ex- radio advertising for two drug preparations; phases of remanded case. Petition filed by ecutive vice president at DR&J, Mr. issued order dismissing complaint against Elzey Roberts (former KXOK and KWK- Johnstone was chief executive officer of American Television Inc. and deForest- AM-TV St. Louis stockholder) asked Com- New York operations. Sanabria Corp., both Chicago, on bait adver- mission to permit applications to be filed tising and misrepresentations in selling tv if National Airlines permit is revoked. sets on grounds both companies are bank- Mr. Roberts also asked that applicants FCC Appeals Multiplex Decision rupt with all assets sold and charters dis- be permitted to take part in closing phases On Grounds Court Not Informed solved. of Miami ch. 10 rehearing as amici curiae. In FCC Federal judges did not understand tech- proceedings following initial decision by Judge Horace Stern (see page nicalities of fm multiplexing, FCC and Jus- McKenna, Whitney Buy Stations tice Dept. said Friday, and therefore entire 56), all but one applicant may be found unqualified, Mr. Roberts U. S. Court of Appeals should rehear argu- Sales Sled Friday: said. This one, L. B. Wilson Inc., ment. In petition for rehearing, government Washington radio -tv attorney James A. however, "in effect became a new applicant said appeals court ruling Nov. 7 that Com- McKenna bought 80% of WCMB -AM -TV during the course of the hearing,' Mr. Roberts mission's 1955 multiplexing rulemaking was Harrisburg, Pa., from Edgar T. Shepard Jr. asserted, since principal owner, L. B. invalid stemmed from "misconception of the (6615 %) and Edgar K. Smith for Wilson, is dead. (13/%) "In view of nature of the operations...." total $277,500- $192,000 for stock and the above circumstances and the passage of time since the original hear- by vote, ruled balance for related agreements. Mr. Smith Court, two-to -one that ing [1954] it seems evident that the public retains 20% and continues as vice - WFMF (FM) Chicago could continue sim president interest general manager. Mr. McKenna owns 50% requires that, if the present construction permit is of KEVE Minneapolis -St. Paul. WCMB -TV revoked or set aside, ch. 10 should be thrown (ch. 71) suspended operations in April 1957. open to new NBC -TV GETS PLUM qualified applicants," Mr. Roberts said. John Hay Whitney, financier, broadcaster Earlier in NBC -TV has landed prize talent week, group of Miami busi- (Corinthian stations), publisher and ambas- nessmen were reported plum-Sir Laurence Olivier -to ex- readying applica- sador to Great Britain, joined theatrical and tion if ch. 10 grant is withdrawn. clusive one -year pact for U. S. tv ap- radio -tv producer Martin Stone in owner- pearances. First on schedule: 90- ship of New York state daytimers WNRC- minute special featuring Sir Laurence, AM-FM New Rochelle and WVIP Mt. Kis- RCA Declares 50¢ Dividend Judith Anderson, Hume Cronyn and co. Corporation owned 50 -50 by Messrs. Extra dividend of 50¢ and regular quar- Angeli Pier in W. Somerset Maug- Whitney and Stone will own 100% of terly dividend of 25¢ per share on RCA and ham's "The Moon Sixpence." WNRC outlets, for which Mr. Stone paid common stock announced by Board Chair- and Time date are to be set, with pro- $225,000 Nov. 13 in purchase from Donald man David Sarnoff after board meeting Fri- duction (on videotape and color) to be and Frances Daniels. Corporation is buying day. Dividends payable Jan. 26 to holders handled by Talent Assoc. Ltd., direc- 40% of WVIP from E. Martin O'Flyn for of record at close of business Dec. 19. Board tion by Robert Mulligan, script by total $125,000, leaving Mr. O'Flyn with also voted dividend of 8714¢ per share on Don Mankiewicz. Rehearsals start to- 10%. Mr. Stone, who owns other 50% of first preferred stock for period Jan. 1, 1959 day (Dec. 8). WVIP, surrenders his stock to new corpora- to March 31, 1959, payable April 1 to tion of which he will be half owner. holders of record at close March 9. Page 10 December 8, 1958 BROADCASTING Metropolitan ARB, Oct., 1958 PROVES that-

SEE YOUR BRANHAM MAN

HENRY CLAY, Executive Vice President E. G. ROBERTSON, General Manager THE BATTLE FOR LAW AND ORDER IN 'THE TOWN TOO TOUGH TO DIE"

FOR YOUR WIRES

"Superior production, perceptive kepi me at my set right costing, knowledgeable direction and through the commercial! . Crisply written!" tight writing . . and believably -BILLBOARD San Francisco CALL BULLETIN

has shot its way into the one of the best of the new

Nielsen biglime . Western crop.' -RADIO DAILY -BILLBOARD starring

AS SHERIFF CLAY HOLLISTER

AS EDITOR HARRIS CLAIBOURNE

OUTSTANDING RATINGS IN MARKETS LARGE AND SMALL BEAT Dinah Shore Chevy Show. . 7 times in 8 surveys! Detroit San Diego Baltimore BEAT I Love Lucy 13 times in 13 surveys!

BEAT The Californians 12 times in 13 surveys! ARB, July '58 Pulse, Aug. '58 ARB, Sept. '58 BEAT Pat Boone 11 times in 13 surveys! Cincinnati Portland, Ore. BEAT Bob Cummings 11 times in 13 surveys!

BEAT U. S. Steel Hour 11 times in 13 surveys! ARB, Feb. '58 ARB, June '58

BEAT Person to Person 10 times in 13 surveys! Seattle- Tacoma San Antonio Los Angeles and always BEAT Suspicion, George Gobel, Colt .45, NW Welk's Top Tunes, Eddie Fisher, Your Hit Parade,etc. ARB, Apr. '58 Pulse, Mar. '58 ARB, Mar. '58 Nielsen, Oct. '57 thru Apr. '58 "My Gawd, she's TALL!"

YESSIR, she IS tall -I-I - the tallest thing man ever made in North Dakota -WDAY -TV's new antenna, 1206 feet above the ground (1150 feet above average terrain!). As you know, tower height is extremely important in getting TV coverage -more important than power, though WDAY -TV of course utilizes the maximum 100,000 watts. So WDAY-TV -with new Tower and new Power -will soon be covering 96% more of North Dakota -Minnesota's best country- side than before -60% more of the pros- perous Red River Valley's families than before! Even before building this tremendous new tower, ratings proved that WDAY-TV is the hottest thing in the Valley. Soon they'll be better and better, and for greater and greater distances!

ARB - December, 1957 SHARE OF AUDIENCE Metropolitan Area WDAY -TV 9:00 A.M. - 6:00 P.M. Monday - Friday 77.2 6:00 P.M. - 10:00 P.M. Sunday - Saturday 74.1 10:00 P.M. - Midnight Sunday - Saturday 81.1

Ask PGW for all the facts! WDAY-TV FARGO, N. D. CHANNEL 6

Afflicted with NBC ABC

PETERS, GRIFFIN, WOODWARD, Inc. Exclusive National Representatives

Page 14 December 8, 1958 BROADCASTING OPEN MIKE

Practical Guide or a Tightrope? what's more, most commercials are too long. So we decided to do something about it in our EDITOR: Delaware County National Bank commercials. I have taken a good look at the Standby We've cut copy to the minimum to give extra The letters that Voluntary Censorship Code [LEAD STORY, time to the news -something our listeners should appreciate." Aug. 4]. I find some items seem far more ridiculous than sublime. For instance: Mr. Battle and Delaware County deserve We are asked not to broadcast informa- a word of congratulation. Here is a sponsor who cuts the tion about actual attacks on the continental under standards of NAB. Robert A. Hibbert, Station Mgr. U.S.... in the interests of preventing panic. WVCH If I understand this, and perhaps I don't, Chester, Pa. 451;lilL when reduced to its ultimate absurdity, it Let's Part Company means that we are not to breathe a word about falling bombs or flying bullets even EDITOR: the difference as they fall on the station's roof ... unless Radio is being urged to editorialize; can't the information is made available for broad- radio be a bit original and think up some cast by appropriate authority, says the code. other title? How many radio stations are "Appropriate authority" can turn out to using the sound effects of a teleprinter to be a shadowy, shifting element. If Colonel introduce newscasts? Why not use music Jones authorizes a report and the report is and lose the stigma of newspapers? broadcast and nobody bigger objects, then The three different media should go their WGH maybe the reasonable colonel is "appropriate own way without [radio -tv] leaning on their authority." If somebody bigger does object, predecessor. then Colonel Jones can be declassified from Chester J. Stuart, Program Director the category and we are left with no ap- KRMW The Dalles, Ore. RADIO propriate authority... . ONE An examination of the restrictions on The Philadelphia Story weather news brings out what strikes me as IN most strange: "News about weather occur- EDITOR: rences in any area must be specifically Re the article [STATIONS, Nov. 24] which VIRGINIA'S cleared through the Office of Censorship." states Storer said WIBG Philadelphia is LARGEST There is something hilarious and horrible "No. 1 in the market according to rating about some aspects of this code. services," please be advised that in the Sep- MARKET Jock Bliss, News Director tember- October Pulse, released approxi- WLAV Grand Rapids, Mich. mately two weeks ago, WIBG and WCAU NORFOLK are tied for first place and WFIL and The Cut That's Kind WPEN are tied for next place. But PORTSMOUTH 7/ 100ths of a rating point separates all four. EDITOR: NEWPORT NEWS The Delaware County National Bank Trendex for the Nov. 10-14 Monday sponsors a five -minute newscast each after- through Friday period shows WFIL's signon HAMPTON to signoff share to be 36.4 %, 120% greater noon on WVCH through Ecoff & James REPRESENT Adv. Agency, Philadelphia. share than the second station and virtually Today we received the December com- as much audience as the next three stations THE mercial copy, usually a full minute in length. combined... . However, it was a series of short 20- second John D. Scheurer Ir., NATION'S commercials with this explanatory letter for Director, Public Relations & 27th E&J Vice President Don Battle: Programming "We've come to the conclusion there are just Triangle Stations BUYING too many darned commercials on the air. And Philadelphia MARKET

IN REVIEW

WONDERFUL TOWN conductor dressed in tails and interpreting Beethoven's Ninth Symphony for viewers. The Eileen story apparently is one for ;,r;-sWG H CBS-TV gave a faithful report of the the ages, and the Wonderful Town musical Christopher Street sets and action, triumph- i RADI O version seems just as timeless. After years ing over the screen's dimensions to contain on the stage, on the screen and on long - . . . /3/ streetsful of Greenwich Villagers. The bits play records, Wonderful Town still made in the Village Vortex club, where the cele- a wonderful television show. brants looked like nothing so much as a Rosalind Russell's fresh interpretation, large party of fishing worms, were par- Pulse- Trendex after creating the musical Ruth role these ticularly funny. t'SRDS many years ago, showed the stuff artists are The show's choreography was well made of. The tv camera provided a critical adapted to television. The commercials were test of her performance, and displayed a stand -outs, too, as small parts of a conspir- sensational pair of long legs perhaps to acy to immobilize a nation for two hours greater advantage than the stage. Jacquelyn Production costs: McKeever as a sweet- voiced Eileen and Approximately $600,000. Sydney Chaplin as the Mad Hatter sub- Sponsored on CBS-TV Nov. 30, 9 -11 p.m. JOHN editor gave the star excellent support, as by Westclox through BBDO, Carling Nationally did all those other "interesting people on Brewing through Lang, Fisher & Rep nted Stashower and Procter & Gamble through BLAIR Christopher Street." by Hearing Leonard Bernstein's well -re- Grey Adv. 8 COMPANY membered score provided quite a contrast Executive producer: Ralph Fields; pro- to an earlier teleview on CBS-TV the same ducer: Robert Fryer; composer: Leonard Sunday of ,the New York Philharmonic Bernstein; lyrics and vignettes: Betty Conm-

BROADCASTING December 8, 1958 Page 1 Famous on the local scene... yet known throughout the nation

Washington at Valley Forge; an heroic monument to a great leader with the courage to remain true to his trust.

So with the Storer stations...leaders in their communities, steadfast enough to continue to broadcast in the finest traditions of the industry, and strong enough to motivate their audiences' towards the sales rooms of their advertisers.

M Storer Broadcasting Company CoMPa+

WBPD WJW WJBK VJ(BQ " --WWVA WAGA WOGS WSPD -TV WJW -TV WJBK -TV W*OA -TV Toredo Cleveland Detroit ttladelp lia' Wheeling Atlanta Miami Toledo Cleveland Detroit Atlante National Sales Ofhcés: 625 Madison Ave., New York 22 230 N. Michigve., Chicago 1111 -WASHINGTON AT VALLEY FOOL COURTESY OF OSORNE. KEMPER. TH MSS INC.. CINCINNATI 12. OHIO IN REVIEW CONTINUED SERGEANT den and Adolph Green; director: Mel mid -20th Century. Whatever he may be, Ferber; associate producer: Stanley the program soon pointed up the myth of Flink; writers: Joseph Fields and Jerome the "dope Send." Interviewing actual vic- PRESTON Chrodorov, based on stories by Ruth Mc- tims of this dread habit, CBS found the ad- tlf illu Kenney and play, "My Sister Eileen "; set dicted as wanting only escapism, sedation. designer: lac Venza; musical conductor: The broadcasts are significant on three Lehman Engel. counts: (1) by having tried to dispel the public misconception that the addict is a ART CARNEY MEETS dangerous person, a criminal who should Leads the PETER AND THE WOLF be locked up; (2) by pointing a damning Children of 40 and grown -ups of 11 were finger at authorities who will compile sta- treated to a rare combination of Russian tistics on drug addiction but who have, in Rating Race folk -lore and American satire Sunday, Nov. the words of narrator Walter Cronkite, 30, on ABC -TV's Art Carney Meets Peter failed to "reveal the almost complete ab- in Market and the Wolf. sence of follow -up facilities ... tell about Messrs. Carney and Wolf stole the show the pressures placed upon the addict, both after Market! from Master Peter, who was not given the from without and within" and who have opportunity to sing such roguishly appeal- so far dealt "in absolutes of success or fail- BALTIMORE ing songs as "Be Glad There's a Hole in ure, ignoring the innumerable shadings in Pulse, between"; (3) by having been SERGEANT PRESTON..... 31.3 Your Head" (Carney) and "All I Am I Owe produced in May, Highway Patrol ....19.8 the first place. 1958 to Turpitude" (Wolf). Paul Weston and Silent Service...... 15.3 Ogden Nash were the composer- adapter and To be sure, `The Addicted"-like its Sea Hunt ....,...... 14.8 predecessor, "Out of Darkness" (mental State Trooper ...... 12.8 lyricist of these and several other songs (based on Prokofieff themes) that all but illness)- should be seen time and time again. It probably will. CLEVELAND engulfed the classic tale which was deftly if briefly enacted by the marionettes in Act IL Production costs: Approximately $100,000 Pulse, SERGEANT PRESTON 22.2 March, two Sheriff of Cochise 18.2 Puppets and people mix well when each for programs. 1958 Sea Hunt 17.9 treats the other like one of its own kind. It Sponsored by Prudential Insurance Co. of State Trooper 17.5 was difficult to determine during Sunday's America on CBS -TV, Nov. 30, Dec. 7, Honeymooners 15.2 special whether Carney was a particularly 6:30-7 p.m. agile marionette or Bi( and Cora Baird's Producer - writer - director: Al Wasserman; puppets were slightly arthritic people. Praise production manager: Bob Rubin; photog- ARB, SERGEANT PRESTON..... 29.4 should not be omitted for Andy J. Russell, raphers: Andy Laszlo, Stanley Meredith; Jan., Honeymooners editor: Luke Bennett. 1958 ...... 23.6 whose script encompassed flesh and wood Whirlybirds ...... 22.5 skillfully. Sea Hunt ...... 18.8 LEONARD BERNSTEIN Highway Patrol 12.3 Such a show, with its gentle, intimate appeal and sly humor, is most effectively pre- AND THE PHILHARMONIC WINSTON-SALEM sented in that medium-television -where Musical surgeon Leonard Bernstein put and ARB, SERGEANT PRESTON.....27.3 subtlety gentleness are naturally and his scalpel to work Nov. 30 on Beethoven's April, Sea Hunt ...... 22.5 easily conveyed. Its success, due to intelli- monumental Ninth Symphony. The results 1958 Adventure Scott Island.....17.3 gent gathering of outstanding talent in every obtained were uneven. Gray Ghost ...... 12.4 department, should encourage other pro- Intellectually and musically speaking, the Silent Service ...... 4.8 ducers who would find that the stimulating hour-long lecture- demonstration was on the and the imaginative are not so inaccessible NEW YORK highest plane as the maestro lectured in as they seem to insist they are. words of the layman, yet with his customary Arbitron, SERGEANT PRESTON.....16.6 Production costs: Approximately $125,000. erudition, and demonstrated his words with 9/25/58 State Trooper ...... 14.5 Highway Patrol .... 9.6 Sponsored by Minnesota Mining & Mfg. Co. musical illustrations by the New York Phil- Silent Service...... 6.4 through MacManus, John & Adams Inc. harmonic- Symphony Orchestra. From the Sheriff of Cochise 3.6 on ABC -TV, Nov. 30, 5-6 p.m. depths of despair to the heights of joy in the Executive producer: John B. Green; pro- symphony's last movement, the music pro- PROVIDENCE ducer: Burt Shevelove; director: Dick gressed under Mr. Bernstein's dramatic Pulse, SERGEANT PRESTON.....29.8 Feldman. baton. Jan., Harbor Command ..27.3 Visually speaking, the hour left much to 1958 Highway Patrol ...... 25.8 TWENTIETH CENTURY be desired. When the cameras focused on Silent Service ...... 21.8 Mr. Bernstein's showmanly conducting and Twenty -Six Men ...... 19.3 No doubt those who said tv would never his expressive face, viewer tackle dope addiction will have changed the saw a man who lives music, and realized that to him SYRACUSE their minds after seeing the two-part CBS - music is a living, breathing, animate object. ARB, SERGEANT PRESTON.....36.3 TV study on what makes Sammy take the Feb., But, when the cameras wandered to the mu- Silent Service ...... 34.9 needle and why he cannot stop. In this 1958 sicians of the orchestra, the whole thing Sea Hunt ...... ,....31.7 brilliant exploration of dope addiction by Sheriff of Cochise...... 21.9 reached the depths of boredom. 4 Al ( The Search) Wasserman, the victim's Highway Patrol ...... 21.5 Since its earliest days, this question name happened to be Fred. His plight of - visual interest has representative of the disease, not the pa- been the main drawback to symphonic presentations on tv. Mr. Bern- tient summed up by New York City -was stein's efforts have come IINDEPENDENT Commissioner of Correction Anna Kross: closest to solving the problem, but there is still room for im- "The addict who leaves an institution is provement. not in an enviable position. He is probably TELEVISION penniless. Most employers will not hire Production costs: Approximately $100,000. T most social agencies will not handle Sponsored by Ford Motors for Lincoln and him, him ... most doctors will not treat him, Continental Dealers through Kenyon & CCORPORATION his family may reject him, and most respon- Eckhardt on CBS -TV, Nov. 30, 5-6 p.m. sible people will misunderstand him, fear Produced by Robert Saudek Assoc.; execu- 488 Madison Ave. N. Y. 22 Plaza 5 -2100 him and despise him." tive producer: Mr. Saudek; director: Wil- Thus, here is the social outcast of the liam A. Graham.

44FPage 18 December 8, 1958 BROADCASTING 1Fa es 4 1465 FEET EMPIRE STATE BUILDING

.'v T11 i+ v

.' .'' :'s' .' iot'' TEXAS' v' 975 FEET v EIFFEL TOWER. TALL TOWED Ï CI -I, 1 .. .. The third tallest structure ill rei410 ï the world has created the nation's E M [

598 FEET newest television market. NEXT SAN ANTONIO All currently available set count and market STATION

statistics are obsolete. To reach thousands of new families

in this oil- and agriculture-rich Southwest Empire / you must buy San Antonio's two most progressive television stations - i}f , at in available now no increase rates. R"'-i , i

IP4S n TOWER TEXAS EMPIRE

lilia '. t WOAI NBC CHANNEL-TV 4 ¡. SAN ANTONIO KENS -TV : CBS CHANNEL 5

1958 Page 19 HRO<,DC1tITING December 8,

There's WJXT in Jacksonville ... to put you in the

swim of a booming business world with figures on sales reports

more breathtaking than those on the beaches!

NCS #3 reveals the tremendous regional area served only

by WJXT ... 66 counties in Northeast Florida and South

Georgia, well over double the 28 counties covered by

the competing station. In the terms of people, the one -sided

situation is dramatically summed up by the fact that you

reach more homes daytime

++ece h FQe,icla on WJXT than with the other

station at night! With a near clean -sweep of the top -rated

shows, WJXT holds a rating lead generally between 70%

and 90%. More people ... more sales ... more reasons why

there's so much more to . . . WJXT Jacksonville, Florida n affiliate of the CBS Television Network perated by The Washington Post Broadcast Division Represented by CBS Television Spot Sales

Sources: latest ARB, NCS #3 Sell The ENTIRE DETROIT METROPOLITAN OUR RESPECTS MARKET by including

to Ruth McCall McClung Oakland County

PONTIAC Once upon a time a young lady named Ruth McCall grew up in a small town in Nebraska and studied to be a schoolteacher, as her mother and grandmother had been before her. But before she had a chance to enter the world of schoolrooms and textbooks she was marzied to Hugh McClung, scion of a pioneer newspaper family of the Pacific Northwest and the publisher of the Merced Sun -Star, Merced, MICHIGAN Calif. In 1935, publisher McClung became broadcaster McClung as well, by building KYOS Merced, and a few years later he added two more California stations, KHSL Chico and KVCV Redding. Subsequently the McClungs sold the newspaper holdings and confined their business interests to radio. They established a home in Pebble A Beach, where Mrs. McClung could indulge her gardening inclinations to the fullest extent. Her husband was an ardent golfer. After Mr. McClung's death some 10 years ago, Mrs. McClung was faced with CONCENTRATED the alternative of selling her broadcast properties and confining herself to purely social activities as her friends urged her to do, or to assume supervision of the MICHIGAN AUDIENCE stations. She elected the latter course and found it so much to her liking that she decided to get into television as well. On August 29, 1953, KHSL -TV went on the air as the first television station in the Sacramento Valley. "It almost didn't get started at all," she recalls. "We started a survey to see how other tv stations in markets the size of Chico were operating, only to find that there weren't any other tv stations in markets that size. This made us hesitate, but we finally decided to go ahead anyway. We had a lot of luck, such as two years without competition and with service from all three major networks, which gave us a chance to become firmly established. Now, we can look back on five successful years of operation and, with the rapid growth of the rich Sacramento Valley, go for- serving ward into an equally productive future." ]Vlickey McClung, as she is known to her friends, including a large proportion of the nation's broadcasters, disclaims any real personal credit for the success of her stations. "Long ago, I worked on the newspaper handling women's news and society, but I really had little to do with the actual operation of the stations. It was largely on account of a large group of faithful and loyal employes that I kept the radio stations after Mr. McClung's death and this same force persuaded me to continue into television as well." "Mickey's just being modest when she says she has had little or no part in her stations' success," says a business associate of long standing. "She's a real fine ist person and a very keen business woman and while she doesn't spend a great deal of time at the stations, she keeps close tab on what goes on from the company's San IN PONTIAC HOOPER Francisco office, where her secretary, Miss Thelma Worsley, George Ross, national

7:00 AM. -12:00 Noon 12 :00 Noon -6:00 P.M. sales manager for the company, and the business office of the organization hold Monday Thun Friday Monday Thru Friday forth. She has that true executive ability of being able to pick good people and WPON 39 46.5 delegate authority to them and then let them run the day-to -day operations without Sta. B 24.1 14.0 constant questioning or interference on her part." Sta. C 11.9 8.1 A slight woman whose greying hair is belied by a pair of youthfully sparkling eyes, Mrs. McClung impresses with a host of other qualities which are probably Sta. Co 10.0 5.4 best described by the single word, "lady." She makes one feel instantly at home; C. E. Hooper, May, 1958 her interest in even casual conversation appears to be more than merely polite; and when the talk concerns broadcasting there's no doubt as to either her interest CONTACT in or her knowledge of industry affairs. VENARD RINTOUL 8 McCONNELL, INC. When it comes to the potentialities of television as a social force, Mrs. McClung's interest could better be described as enthusiasm, as her fellow members of the NAB Associated with Lansing's Television Code Review Board can testify. "The code is terribly important," she says, "and it's up to every tv broadcaster to comply with its conditions. This means more than rejecting objectionable program material or refraining from triple-spotting. It means taking positive action to improve television." Mrs. McClung divides her time between her Pebble Beach home and San Fran- cisco's Clift Hotel. Aside from her station duties and her work with the Television Code Review Board, she is active in the Daughters of the American Revolution. Neither of her two children shows any signs of following their parents into either broadcasting or publishing. Her daughter, Martha McClung Roberts, a graduate lawyer, lives in Los Angeles. Her son, Capt. Hugh McClung Jr., is intent on a military career and is currently on Okinawa on assignment with the Airborne Special Forces. Page 22 December 8, 1958 BROADCASTING "Color Radio" sells more than bubble gum. NUMBER ONE IN PULSE -pulls listeners "Pulse Audience Composition- Summer right in close ... and delivers your clients' 1958" proves the point: FOUR OUT OF sales messages to more adults than any other EVERY FIVE KFWB LISTENERS ARE Los Angeles station. -hour, ADULTS. In an average quarter Don't just sit there with - KFWB racks up a total audience per quarter gum on your face. hour of 116,220. Buy KFWB ... first in Los Angeles It's the thing to do! KFWB, because of its overwhelming total audience -NUMBER ONE IN HOOPER,

49'8' 6419 HOLLYWOOD BOULEVARD, HOLLYWOOD 28 /HOLLYWOOD 35151

ROBERT M. PURCELL, president and general manager MILTON H. KLEIN, sales manager Represented nationally by JOHN BLAIR & CO. GRE

Kelo Henderson; the same top Going Great production by Russell Hayden. in Sales Going Already ... renewals for a sec- Great - ond great year by over 60 sta- and Going Fast tions and advertisers in markets Smart buyers everywhere want of every size and type. Advertis- to hang on to -or latch on to -a ers like H. P. Hood & Sons . . . property like 26 MEN that's Pepsi -Cola Standard Oil ...... proved it does a top job for sta- A & P, and others. tions and advertisers.

They're buying 26 MEN with the Join this group of smart buy- same great star - Tris Coffin; ers - while good markets are the same featured player - still available. BIRMINGHAM

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New York 36, N. Y. ABC FILMS.:... LAckawanna 4 -5050

ARB PULSE Broadcasting Publications Inc. Sol Totalled? Maury Long Edwin H. James P President Vin President Vie. President H. H. Tash B. T. Taishoff Irving C. Miller Secretory Treasurer Comptroller Lawrence B. TaisholT Dary . . Asst. Sea. Tress.

Shnary . . . BROADCASTING' r TELECASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO Published every Monday by Broadcasting WHO Publications inc. Executive and Publication Headqua Broadcasting Telecasting Bldg. 1733 D.Sales St., N. W., Washington 6, D. C Telephone: MEtropolitan E -1022 CARES! EDITOR 6 PUBLISHER: Sol Tab:hoR MANAGING EDITOR: Edwin H. James SENIOR EDITORS: Rufus Crater (New York), .1 Frank Beatty, Bruce Robertson (Hollywood: So I twist a little knob, and so I switch oft the Dave Fred Fitzgerald, Earl B. Abrams EDITOR: Dory News. And for that I get walloped? What's so hot NEWS Donald V. West SPECIAL PROJECTS EDITOR: David Glickman about Daryl ASSOCIATE EDITOR: Harold Hopkins ASSISTANT EDITORS: Dawson Nail, Jacqueline Eagle STAFF WRITERS: Lee Edwards, Richard Erickson, Fact is, Dave Dory's pretty hot. He's pre- Myron Scholnlck. Benjamin Sei, Jim Thomas. KANSAS EDITORIAL ASSISTANTS: Angelica Barba, Rita cisely what news -minded sponsors search Cournoyer, George Darlington for. SECRETARY TO THE PUBLISHER: Gladys L. Hall BUSINESS Every newscast sparkles with direct, VICE PRESIDENT 6 GENERAL MANAGER: Maury Long exclusive telephone reports from the SALES MANAGER: Winfield R. Levi (New York) SOUTHERN SALES MANAGER, Ed Sellers scenes of big events ... and with the OK LA PRODUCTION MANAGER: George L. Dant TRAFFIC MANAGER: Harry Stevens choicest from KWFT's unequalled news CLASSIFIED ADVERTISING: TEX Doris Kelly ADVERTISING ASSISTANTS. Merilyn Bean. John resources: UPI Texas Wire, AP Texas Henner, Ada Michael Wire, UPI Oklahoma Wire, CBS News, COMPTROLLER: Irving C. Miller ASSISTANT AUDITOR, Eunice Weston and over 50 correspondents. SECRETARY TO GENERAL MANAGER: Eleanor Schuh Listeners hereabout ... grown weary CIRCULATION L READER'S SERVICE of rip- and -read news, and of newsliner NCS #2 COVERAGE: 77 counties; 340,- MANAGER, John P. Cosgrove 080 radio homes; 108,300 weekly drat- SUBSCRIPTION MANAGER: Frank N. Gentile CIRCULATION ASSISTANTS: Charles Brown, hysteria are outspokenly grateful for lotion; 72,630 Plus bonus Gerry ... doily circulation. Cleary, David Cusick, Christine Harageones, Dave Dary's fresh, magnetic news pres- coverage of KWFT's -mile half -millivolt Charles Harpold, Marilyn Peiner. radius. Your best buy in the Rich South- entation. west. BUREAUS NEW YORK A lovely setup for sponsor commer- CALL YOUR 441 Madison Ave., Zone 22, Plaza 5 -8355 cials. H -R MAN! Editorial SENIOR EDITOR: Rufus Crater BUREAU NEWS MANAGER: Lawrence Christopher ASST. NEW YORK EDITOR: David W. Berlyn Radio Station NEW YORK FEATURES EDITOR. Rocco Famighetti ASSISTANT EDITOR: Frank P. Model BEN LUDY STAFF WRITERS: Diane Schwartz, Mary Hurley. Pres. and 5 KW at 620 Business Gen. Mgr. SALES MANAGER: Winfield R. Levi Day and SALES SERVICE MANAGER: Eleanor R. Manning Night EASTERN SALES MANAGER: Kenneth Cowan ADVERTISING ASSISTANT. Donna Trolinger CHICAGO WICHITA FALLS, TEXAS 360 N. Michigan Ave., Zone 1, CEntral 64115 MIDWEST NEWS EDITOR: John Osbon MIDWEST SALES MANAGER: Warren W. Middleton; Barbara Kolar I- HOLLYWOOD 6253 Hollywood Blvd., Zone 28, H011ywood 3-314 BROADCASTING SENIOR EDITOR: Bruce Robertson WESTERN SALES MANAGER: Bill Merritt; Virginia wTHE BUSINESSWEEKLV OP TELEVISION AND RADIO Stricker 1735 DeSeles St., N. W. Washington 6, D. C. T , 11 Burton Road, Zone 10, Hudson 9 -2694 James Montagnes PLEASE START MY SUBSCRIPTION WITH THE NEXT ISSUE 52 weekly issues of BROADCASTING 7.00 SUBSCRIPTION PRICES: Annual subscription for 52 i weekly issues $7.00. Annual subscription including Year- 52 weekly issues and Yearbook Number 11.00 book Number $11.00. Add $1.00 per year for Canadian and foreign postage. Subscriber's occupation required. Enclosed Bill Regular issues 35B per copy; Yearbook Number $4.00 per copy. SUBSCRIPTION ORDERS AND ADDRESS CHANGES: Send nome to BROADCASTING Circulation Dept., 1735 Desalts St., edte/Pwìtiane N.W., Washington 6, D. C. On changes, please include both old and new addresses. campany rain BROADCASTING' Magazine was founded in 1931 by Broadcasting Publications Inc., using the title: BROAD- addree. CASTING -The News Magazine of the Fifth Estate. Broadcast Advertising was acquired in 1932, Broadcast Reporter in 1933 and Telecast' in 1953. .one state 'Reg. U. S. Patent Office Please send. te addres. Aran - - Copyright 1958 by Broadcasting Publications Inc.

Page 26 December 8, 1958 BROADCASTING It's the care we give the "inner tube" that adds the )UrS

The long -life charac- teristic of the RCA - 892-R is due in no small way to the constant attention we pay to the details of the "inner tube ". Manufac- turing techniques, for example, have kept pace with the experience we have gained in building broadcast power tubes for a generation. Design refinements have been evolved- through our continued effort to make a good tube even better. Type 892 -R is another typical example of RCA time -proved design that is paying dividends in lower tube cost per hour of operation - and uninterrupted program time for stations everywhere. For long -term power delivery, always specify RCA Tubes. Your RCA Industrial Tube Distributor handles the entire RCA line.

A All glass seals -microscopically inspected B Grid and Support Assembly "vacuum -fired" at more than 2000° F to assure maximum freedom from gas C Sag -proof Filament Supports -to prevent stress on filament strands and to improve life D Interlocked -Fin Radiator -for improved heat radiation E Filament material controlled for internal grain structure- assures superior strength

F Entire Tube is "spot- knocked" at tens of thousands of volts to reduce internal leakage G Stress -free Glass Bulb- individually in- RADIO CORPORATION OF AMERICA spected with polariscope H Sandblasted Grid Arm - torsion- tested to in- 1 Tube Division Electron Harrison, N. J. sure high strength C'IcvelandJympLonp Second Mrs. Burton

The Romance of Helen Trent Yoaplc .Nest Door

Acbr!: t,v of headline interest ( "II'h o I(il Ad Michael Fmmm' ?' , "The fl aide Revolution." etc.)

Witch Willer Show New York Philharmonic Have Gun, Will Travel

Howard K. Smith

Whispering Streets

Arthur Godfrey Ton,'

Edward R. W ¡wrote with the Ncuts CBS Radio Network

o thepastonthshaveaveraged varied the Thesemost are some of the programs which ular 44 per cent larger commercial minute NRI audiences than the second network. in radio to the varied and impressive News Analysis with Eric Secarcitl

,mis Trae

Amos n Andy Music Hall Face the Natimi

' ss I i.t,tiil ttï t. ;. t ttt 9 4 tá := t'i 1i'Ì.IS.

41' ¡aRPY'.I /,... nsiuess News Johnny Dollar Lowell Thomas Salt Lake City Tabernacle Choir

Cunsmoke retropolitan Opera Art Lis letter's House Party cuts back" from and impressive schedule

popularing over urs a week, all these and mosfevery program category, In others, will continue to maintain and increase this audience advantage for advertisers. schedule in radio: The crepe has been hung on 21.

Now -July Television Magazine ranks the WBTV -Charlotte Television

Market 16th in the Nation - IN MEMORIAM

First in the South -with 662,074 sets!

The Charlotte -WBTV Market outranks such major areas as Atlanta, Dallas -Fort

Worth, Baltimore, Cincinnati,

Milwaukee, and New Orleans.

WBTV -Charlotte -SWEET SIXTEEN - is a honey of a buy.

Make a date with CBS Television Spot Sales.

AMERICAS SWEET SIXTEEN MARKET

TKFFRYWIN MTA \Il.1IZI, %SROIMAN[IY<: COMPANY 7 I_j BROADCASTING THE BUSINESSWEEKLY OF TELEVISION AND RADIO

Vol. 55, No. 23 December 8, 1958

ALL -RADIO ASCAP DEALING FAILS Negotiators, "hopelessly apart," give up after three meetings Federal court will probably be asked to fix new station fees

The question of new rates for ASCAP for one, and spells out procedures for estab- apply to the court for an "interim fee" while music licenses for radio stations appeared lishing the license fee: the court is deciding what the "reasonable headed for the courts last week. The station must apply in writing for fee" should be. Negotiations for new local music licenses a license. When a reasonable fee has been de- were broken off Wednesday (Dec. 3) after ASCAP must then notify the applicant termined by the court, ASCAP must offer both sides agreed they were "hopelessly what fee it considers reasonable. licenses at a comparable fee to all other apart" and that "no useful purpose would If ASCAP and the applicant do not applicants "similarly situated," subject to be served by further meetings," according to agree on a fee within 60 days after the certain conditions regarding the effect on Robert T. Mason of WMRN Marion, Ohio, application is received, the station may then any contracts signed out of court. chairman of the All- Industry Radio Music ask the court to fix a reasonable fee. The While these negotiations or proceedings License Committee. court is the U.S. District Court for the are in progress, the applicant station has the The abrupt ending of negotiations does Southern District of New York. right to continue to use ASCAP music. Either the that under this not mean, authorities reported, that a mod- applicant or ASCAP may Authorities pointed out em counterpart of the 1941 "Jeannie with the Light Brown Hair" era would begin when the current contracts expire Dec. 31. Observers were confident that stations and networks would not voluntarily kick AS- CAP tunes off their schedules, and they pointed out that under its 1950 amended consent decree ASCAP could not withhold licenses from stations that ask for them. In 1940 broadcasters refused to meet what they considered exorbitant demands by ASCAP, and from the time their licenses expired Dec. 31 of that year until the fall of 1941, when a new ASCAP contract was finally signed, their music was limited to public -domain numbers and such tunes as then -infant Broadcast Music Inc. was able to pull together. Last week's break -off of local music license negotiations did not affect negotiations for network licenses, which are being conducted separately. In the brief local license negotiations - one session Nov. 6 [PROGRAM SERVICES, Nov. 10], another last Tuesday and Wednes- Negotiators Without Negotiations Here are the members of the All -Industry day-ASCAP representatives reportedly of- Radio Music License Committee which broke off negotiations with the American fered one -year renewals of present contracts Society of Composers, Authors & Publishers last week. Asterisks indicate those at one point, but otherwise talked mostly who attended last week's final session. (1) Leslie H. Peard Jr., WBAL Baltimore; about needing higher rates, according to in- (2) J. Allen Jensen, KSL Salt Lake City; (3) Robert D. Enoch *, WXLW Indianapolis; formed sources. These sources also reported (4) Sherwood J. Tarlow *, WHIL Boston; (5) Calvin J. Smith, KFAC Los Angeles; that in the case of some stations whose (6) William S. Morgan Jr., McLendon Stations; (7) George W. Armstrong *, Storz ASCAP agreements do not expire with the Broadcasting, vice chairman of the committee; (8) Robert T. Mason *, WMRN majority at the end of the year, ASCAP had Marion, Ohio, chairman; (9) Emanuel Dannett *, general counsel of the committee; offered and accepted renewals on existing (10) Elliott M. Sanger *, WQXR New York; (11) Jack S. Younts, WEEB Southern terms. Pines, N. C.; (12) Bert Ferguson, WDIA Memphis; (13) Herbert E. Evans *, Peoples First impressions after the meetings broke Broadcasting; (14) William W. Golub *, Mr. Dannett's law partner; (15) Richard D. off were that some stations probably would Buckley *, WNEW New York and Metropolitan Broadcasting; and (16) Herbert sign renewals but that many would take the Krueger, WTAG Worcester, Mass. ASCAP negotiators last week were Paul Cunning- court route laid out in the 1950 consent de- ham, president, Herman Finkelstein, counsel, Oscar Hammerstein 2nd, Jules Collins, cree amendment. This route requires ASCAP Max Dreyfuss, George Hoffman, Richard Murray and Herman Starr. to grant a license to any station that applies BROADCASTING December 8, 1938 Page 31 ASCAP DEALINGS FAIL

procedure a radio station whose license ex- come, but said to represent about 12% of and that its acceptance of some renewals pires Dec. 31 may continue to play ASCAP ASCAP's radio revenues), granting of a already will thus prevent its getting higher music after that time merely by sending "substantial" talent deduction, and "that the fees. Some of these renewals, it was re- written application for a license to ASCAP industry be offered a per -program license ported, extend to 1963. Most station licenses shortly before the Dec. 31 deadline. which would enable stations to make a expire Dec. 31, however. It was emphasized that in order to main- genuine economic choice between a blanket Resort to court action will not be prece- tain eligibility to play ASCAP music each and a per-program license." dent breaking. About five years ago, when radio station must go through this process Mr. Mason said "ASCAP's position was industry and ASCAP negotiators seemed of first asking and then either accepting that it would make no financial concession almost hopelessly snarled on tv license ASCAP's terms or taking the issue to court. whatsoever and that if the industry desired terms, some 80 telecasters initiated action This does not mean that there would be an a rate reduction it would have to receive to have the court set the fees. They dropped almost endless number of separate law suits. it as a result of a fee fixed in a rate pro- it. however, when ASCAP in 1954 finally In practice there would be a single suit in ceeding" brought under the ASCAP con- accepted the industry committee's proposals. which all appellant stations would be parties. sent decree. The fact that local negotiations were according to legal experts. There was speculation that ASCAP, by broken off does not mean the broadcaster Chairman Mason of the all-industry its willingness to go to court, signified con- committee is out of business. As the All - committee said his group, which represents fidence that the court would set fees higher Industry Music License Committee it is about 640 stations, asked ASCAP for re- than those now in effect. But at least some slated to conduct negotiations for new BMI duction in the commercial fee (now 2.25% legal authorities doubted that this would licenses to replace those expiring next spring, of net time sales, in the case of blanket be possible under the consent decree. Their and also perhaps to look into SESAC li- licenses); elimination of the sustaining fee reasoning was that the decree requires censes. It is slated to meet again Thursday (variable according to station's gross in- ASCAP to offer comparable rates to all, (Dec. I I) to consider further plans.

ADVERTISERS & AGENCIES - Local Activator Plan" -the plan to bolster ALCOA REACTS TO TAIL -TWIST network expenditures with broadcast support on the local level. Firm doubles radio -tv budget to top Reynolds broadcast money Devised originally by Messrs. Arthur, $500,000 in NBC Radio expected to prompt big local radio buys Culligan and Arthur E. Duram, F&S &R's senior vice president of tv- radio, NBC's The "dragon" that is the Aluminum Co. ophy at the agency [which will enter 1959 "Activator" plan first went to work for such of America in Reynolds Metals' allegory with 34% of its billings in broadcast media] F &S &R clients as Ruberoid Co. and Sterling D [equals] [ADVERTISERS & AGENCIES, Oct. 1 3] is lash- is formularized: C [plus] (- Silversmith Guild. What it means is this: ing back. Its weapon: a doubled radio -tv concentration plus domination means im- The national advertiser buys an extensive budget (from $3.5 million to $7 million) pact." spread of time, then "talks" to his sales force with a potent network radio kicker. With print media costs constantly rising, via an NBC Radio-staged closed circuit hud- Aroused by Reynolds' $6 million broad- the budget -conscious advertiser seeking "vis- dle, persuades his people to support his ef- cast expenditures, Alcoa last week confirmed ual impact" might be expected to turn to fort on the grass roots plain. The national reports that it would add another network tv spot. "But," he said, "after you've blank- advertiser buys a five -minute participation. tv program [BUSINESS BRIEFLY, Oct. 27], eted the top 40 markets you've reached the His local booster then supports him in one also purchasing well over $500,000 of time point of diminishing returns." Alcoa sells of two ways. He comes in on a cut -in basis on NBC Radio. What is more, this network aluminum nationally -not just in the top 40 (on cue) allowing the lineup, say, of Alcoa's radio time purchase is expected to prompt markets. Thus, the case for network radio. 197 stations to continue the network pro- point -of- purchase spending by Alcoa cus- It will use not "plain old radio" but NBC gram, or he comes in on the station break tomers by about 2 -to -1: $2 in local radio for Radio's Matthew J. Culligan's "National- that directly follows the network program each corporate Alcoa dollar spent on NBC segment sponsored by Alcoa. Radio. This enthusiastic local response would not Alcoa presently is sponsoring an alternate - have been felt, Mr. Arthur feels, had Alcoa week half-hour film series on NBC -TV not shown its willingness to go all-out on a (Screen Gems Inc.'s Alcoa Theatre, Mon- network basis. "In fact," he says, "it's doubt- days, 9:30 -10 p.m.). Next month, ABC -TV ful the local people would even have consid- will begin carrying a weekly Alcoa -spon- ered buying time had it not been for our sored series of filmed dramas dealing with client's initial move." To NBC Radio sta- extrasensory perception, produced by John tions, this Alcoa buy can mean additional Newland, in the Tuesday, 10:30 -1I p.m. unexpected revenue. slot. This purchase alone should add about During the weekends of Jan. 16 -18 and -TV costs after discounts $3 million (ABC Feb. 7 -8, Alcoa's Boat Div. will spend and to the $3 million other arrangements) roughly $150,000 to promote the use of Alcoa currently accounting for NBC -TV's aluminum in boats -not just boats but oars, in Theatre. With the $500,000 spent spot outboard motors, the works. At 9:05 -10 radio -tv for Alcoa by Ketchum, MacLeod p.m., Jan. 16, Alcoa will sponsor a live pro- newest network purchase (by & Grove, this gram direct from the National Boat Show at Fuller & Smith & Ross) already swells broad- New York's Coliseum. It will feature the cast allocations to $6.5 million -over par Guy Lombardo orchestra, Ben Grauer and with Reynolds. Dave But where Reynolds relies most heavily Garroway. It will take NBC Radio on a spread of daytime and nighttime tv pro- listeners direct to the floor of the sprawling grams, Alcoa will make the most of radio. exhibition, "walk them about" the various Why? exhibitors' booths. The following Saturday Explains F&S&R Media Vice President and Sunday (Jan. 17 -18 Alcoa will place 26 Gerald T. Arthur: "Aluminum is not an five- minute "Coliseum Capsules" on Moni- impulse purchase item. To sell it properly tor. On Feb. 7 -8, when the boat show moves requires time -and penetration. The philos- F &S&R's ARTHUR: "cell properly . to Chicago, so will Alcoa with 26 more Page 32 December 8, 1958 BROADCASTING Monitor segments. While F &S&R is "not MOGUL HITS BACK counting wholly" 1/2-to -1 on this ratio of RIGHT SPOT & TIME local spending, it "hopes" that its $150,000 AT `FORTUNE' ITEM allocation will be supplemented by "at least" NBC Radio's Matthcw J. Culligan, Cites 'vicious sarcasm' $200,000 on the point -of- purchase level - who helped formulate Alcoa's use of money that goes direct to NBC Radio af- "National -Local Activator Plan" (see Urges tv rise to challenge filiates. page 32), last week found the first Loquacious Emil Mogul, president of an During an 8 -week period in March -April. taker for his newest "concept " -"en- advertising agency placing approximately Alcoa will again use NBC Radio to promote gineered circulation" [NETWORKS, Oct. 70% of its billings in broadcasting (while "Better Homes for a Better America." It 27]. The Mogen David Wine Corp., also doing "a good deal of business" with has tentative plans to stage an hour -long Chicago, which only three months Time Inc.) last week became the first agency "radio spectacular" to kick off the aluminum ago ordered a 52 -week schedule of executive to take a public stand on Fortune's building drive one -minute and 30- second announce- (for Alcoa's home building controversial article, "Tv: The Light That products), backing this up with 10 five- ments on NBC Radio's daytime. eve- Failed" [ADVERTISERS & AGENCIES, Nov. minute segments Monitor weekend ning and weekend programming, has each for 24, et. seq.]. eight weeks. Total estimated cost to Alcoa: been convinced that there's more to $200,000. To be spent on the p -o -p level: radio advertising than merely moving Substituting for Revlon Inc.'s Advertising Undetermined. bottles off dealers' shelves and into Vice President George Abrams as speaker at the December luncheon meeting of the "We're not trying to get our friends to the pantry. "Buying" Mr. Culligan's notion that so long as the bottle re- Assn. of Advertising Men & Women in spend money," says Jerry Arthur. "We're New York last Wednesday (Dec. 3), Mr. only trying to get them to help themselves." mains unopened, it's a bar to future sales, Mogen David Mogul placed Fortune and its staff among F &S&R says its client is "not interested only (through Edward H. Weiss & Co., Chicago) will accele- "the articulate coterie of professional dis- in numbers" -that is, a numerical audience. senters who attack ... and vilify our busi- Alcoa -save for its Wear -Ever line of alumi- rate its announcement frequency by 25 %. Mr. simply is ness with unbridled malevolence . . . and num pots- and -pans (a former CBS Radio Culligan's plan this: slot minute announcements dur- vicious sarcasm...." But at the same time daytime client in 1956) and Alcoa Wrap ing the times the housewife is most chastised the tv industry leaders for having (promoted on Alcoa Theatre by KM&G)- likely about to go shopping, follow adopted a "pollyanna, ostrich -like attitude does not pitch at consumers. It has no dis- these commercials up during the times that tends to make us appear as public tinct "consumer line" such as "do -it- yourself wine drinking is most apt to take place apologists" and for having failed "to rise aluminum." Thus, it is of "vital importance" by "reminding" the audience (by means to the challenge with wholehearted vigor." that Alcoa gets backed by its users -the Mr. Mogul found it ironical that both manufacturers, of short 15- second spots) to drink the the contractors, the boat - product. Commented an NBC spokes- Fortune and he had adopted "similar builders, etc. man last week: Mogen David's use of stands" within the past fortnight -Mr. Beyond the home -building promotion, "engineered circulation" will place it Mogul having attacked network program Alcoa has no concrete radio program it can among the top six radio network ad- quality Nov. 18 at a Radio & Television talk of. But it's planning to continue using vertisers "in terms of cumulative au- Executives Society timebuying seminar NBC Radio's "national -local plan," and diences." [ADVERTISERS & AGENCIES, Nov. 24]. "But even is understood to have proposed to that's where the coincidence ends," Mr. NBC's Culligan that he "tailor- remake" his Mogul said. "For where my opinions on the network into "regional cutaways" so that subject of network television were tinged Alcoa-while buying a national spread of Ford Motor Account Shuffle: with hopefulness, the article in Fortune is time of the network -can promote different Edsel to K &E; Lincoln to FC &B unrelievedly bleak and despairing, without so much as a printer's measure optimism products in different markets. The Ford Motor Co.'s Mercury- Edsel- of for the future of the He won- With heavy tv saturation the first two Lincoln Div. last week shuttled auto ac- medium." dered why Fortune felt compelled to be so weekday evenings, heavier radio impact dur- counts between Foote, Cone & Belding and "unyieldingly final and cynical" in choosing ing the weekends, Alcoa's "dragon" may be Kenyon & Eckhardt. its headline, asking why didn't the magazine showing more life -and stronger advertising The division drove its Edsel out of FC &B title its piece "The Light That Can Fail" or sinews -than its aluminum-clad opponent and into K &E where Mercury and Lincoln "The Light That Is Failing "? had counted on. have been stored. In exchange, Lincoln was taken out and deposited with FC &B. Concession This is not to say, he added, that Fortune was entirely wrong. "Although CBS Tv Spot Creates Dept. Little change in the billing structure was seen in the moves. some admen are shying away from making To Help Agencies With Spot of their disappoint- Television participation by the three auto- public pronouncements tv fare] I see whit A station representative-CBS Television mobiles was affected in this way: K &E gets ment [in current cannot is by a Spot Sales -is working directly with agen- complete say on the Ed Sullivan Show alter- gained pretending serious problem cies to help them explain and evaluate ex- nate sponsorship because with the change does not exist. In my judgment, the cur- isting tv spot campaigns to their clients. Edsel and Mercury now participate (for- rent crop of new shows is by and large. Bruce Bryant, general manager of the merly Lincoln was in- and -out of the Mer- shoddy ... and devoid of genuine meaning is station representation firm, said last week cury alternate week sponsorship on CBS - for the American public." But what that via its newly- created client relations TV). Lincoln has a tv show of its own, the worse, Mr. Mogul contended, was that the department, the spot sales company already Leonard Bernstein -New York Philharmonic industry was not owning up to its own has completed three such service projects: series on CBS -TV (four one -hour shows in role in perpetrating "dulling sameness" and with Lambert & Feasley for Warner Lam- all are slated for this season). FC &B now "play -it -safe programming." bert schedules on Listerine, providing com- will administrate this show. He particularly singled out Brig. Gen. parison of media values and circulation; Officially, the division said it was chang- David Sarnoff, RCA board chairman. Al- with MacManus, John & Adams for Pon- ing agencies because of Edsel's "reposition- luding to Gen. Sarnoff's now well-known tiac and D. P. Brother & Co. for Olds- ing" in the lower price field and because rebuttal of the "plumber line" quotation mobile. of the combining of Edsel franchises with Mr. Mogul said "I believe him. But whether The special department that will "sell" a Mercury dealerships in many market areas or not he said it is not the issue at hand. "better understanding" of an advertiser's which requires integration in advertising and It's what the general admits he did say existing spot tv campaign will be directed sales promotion. Thus the two medium - that's germane to this entire discussion." by Lamont L. (Tommy) Thompson in New priced autos are in one agency shop, com- If it is true, Mr. Mogul said, that "his net- York and Sherman Adler in Chicago mon dealerships are facilitated and the tv work officials are responsible for what goes [STATIONS, Nov. 24]. program sponsorship welded. out over the NBC network ... then how BROADCASTING December 8, 1958 Page 33 ADVERTISERS & AGENCIES CONTINUED

cordial. Each commercial closes by noting can he permit all the unadulterated tripe GRAND MARNIER to overrun his network." This is not to say, the alcohol content. are aware Mr. Mogul went on, that "everything that STARTS ON RADIO Mr. Gore and his copywriters that the early slotting of such a potent drink goes out is unadulterated tripe ... it just might reach the ears of those very people seems that way." WBAI (FM) airs 80 proof ads the temperance groups are trying to protect: idea that pay tv would Objections by drys expected As to Fortune's youngsters. So instead of urging WBAI be the curative force," Mr. Mogul "only Gore Smith Greenland Inc., New York, listeners to rush right out to buy Grand said, "Nuts." He did express concern, how- which services Carillon Importers Ltd. Marnier, the agency is content to leave its ever, that pay tv may come about by de- (Grand Marnier liqueur), last week an- prospects with this thought: learn more fault in that the broadcasters "may not be nounced the taking of "a careful and mo- about Grand Marnier by writing WBAI for unquestioned threat of pay tv taking the mentous decision": placing its client in the a free recipe book. Response to date has seriously enough." broadcast media. been "most pleasing," the agency notes, and Suggested Mr. Mogul: "Let the change Grand Marnier may not be whiskey, but the client knows of no "kickbacks." Let the networks clean come internally ... it's strong (80 proof) and expensive ($8.96 house, eliminate some of the abuses and a 23 -ounce bottle). In fact, it's the most Reach, McClinton Merges Again, waste the industry... . that permeates potent liqueur yet promoted on the air and Adds Humphrey, Alley & Richards Two Other Targets Mr. Mogul also fired as such, the move by GSG may shake the The radio -tv billing barometer is up at at FCC Comr. T.A.M. Craven and tv pro- prohibitionists. GSG President Chester A. Reach, McClinton. The current clip: At a ducer David Susskind. He charged Mr. Cra- Gore realizes this, as does the client, Alex- going rate of $7 -8 million per year. ven for having "had the effrontery" to sug- ander Lesnor. But both feel that the man- Reason for the rise is Reach, McClinton's gest "FCC abdication of responsibility for ner in which the one -minute copy is de- sudden preoccupation in effecting mergers. broadcasting by turning it over to those livered and the makeup of the audience at A few weeks ago it joined hands with J. R. being licensed" and Mr. Susskind for hav- which it's beamed "might serve as a pre- Pershall Co.. Chicago, bringing Reach's total ing used his New York tv program, Open lude" to raising the taboo curtain on liquor billing to the $20 million area. Now Reach. End [ADVERTISERS & AGENCIES, Dec. I] to advertising on the air. has merged with H. B. Hum- display "his fundamental lack of insight McClinton Carillon begins by taking time on good phrey, Alley & Richards, which has offices to the industry that has contributed so much music station WBAI (FM) New York. in Boston and New York. The billing floor to his outstanding success." Mr. Susskin t Twice weekly, it sponsors the George Hamil- present is more than $25 million (rate "allegedly moderating" [Mr. Mogul's words] at ton Combs Newscast (5:45 -6 p.m.) and will of current estimated annual gross). a panel session on advertising, "betrayed continue to run the show till the new year For the calendar year of 1958, Reach. his own snob-oriented prejudices" by charg- when "we may begin studying other mar- McClinton's broadcast billing was at a little ing all advertising as being based on "sex, kets." more than $6 million. status and togetherness." The "real trouble Although the National Assn. of Alcoholic Under terms of the new pact being an- with those accusing advertising of talking Importers (of which Carillon is a member) nounced today (Dec. 8): HA&R's Boston down or of using hidden persuasion is that has not yet committed itself either way on office becomes Reach, McClinton & Hum- they would have the vast American public the problem of using broadcasting to pro- phrey; HA &R's New York office is absorbed conform to their own tastes and distastes. mote distilled spirits (only going so far as by Reach, McClinton and Reach's Boston Furthermore, these people simply have no to caution its members that advertising office will be absorbed by the new Massa- conception of what is meant by the Amer- ought to be done with "good judgment . . . chusetts subsidiary of which Richard S. ican public except that it's a handy phrase and diligent application of the usual and Humphrey will be president. Deane H. As regards to use in an argument." Comr. conventional social restraints "), it's no se- Uptegrove, president of the old Humphrey, said he would be "the Craven, Mr. Mogul cret that the NAAI usually abides with most Alley & Richards, becomes a Reach, Mc- government controls," last to recommend edicts promulgated by Distilled Spirits Insti- Clinton senior vice president in New York. but the so-called "Craven Plan" is "fraught tute, which two weeks ago flatly reaffirmed with danger" to all broadcasters. its anti -broadcast position. It remains to be WITH Pitches Midwest Agencies seen whether Carillon's move may prompt approaches to programming. 'N. Y. Herald Tribune' Editorial NAAI to issue a ukase similar to that of "Different" Applauds Tv Weekend of Nov. 29 DSI. merchandising, plans, promotion, rates. audience and its station market provide the The commercials are distinctly "soft- sell," For the New York Herald Tribune tv was basis for a new sales presentation evolved but leave no doubt as to the potency of the not "the light that failed" but a torch held by WITH Baltimore and described to Chi- high on the Nov. 29 weekend. The Tribune cago agency buyers last week. Baltimore thought so much of the weekend fare that it market changes and WITH's food merchan- WATER, THE ROCKS ran an editorial Dec. 2 saying tv "proved ON dising plans were explained by J.C. (Jake) it can be a fresh and creative medium," that KADY St. Charles, Mo., decided to Embry, vice president of WITH, at a the medium brought itself "honor" and is go to the bar of public opinion on luncheon in Chicago's Drake Hotel Tues- setting "new standards." whether or not the broadcasting in- day (Dec. 2). Mr. Embry said that in Mary- The general tone was in marked contrast dustry should break its voluntary ban land 69% of total retail sales are made to Fortune's December issue [see above]. on liquor advertising [LEAD STORY, within a 15 -mile radius of downtown Bal- In two detailed paragraphs, the editorial Oct. 20, et seq.]. In two weeks, up to timore. WITH is represented in Chicago by as and pointed up these shows as being "in many Dec. 4, replies to KADY's daily re- McGavren -Quinn (as well in Detroit different areas" and with "taste and artistry quests for views were running better on the West Coast).

. high ": CBS -TV's Sunday late afternoon than seven to one for "a dry house." Leonard Bernstein and the New York Phil- Of 164 replies received, 145 said "no" Seven Upgraded at NL &B harmonic; CBS -TV's two-hour nighttime to liquor ads while 19 said "yes." The Seven new officers of the copy, research version Sunday of 'Wonderful Town "; ABC - letters in favor of selling liquor on the and art departments have been elected offi- TV's "Peter and the Wolf" late Sunday af- air tended to be brief while the nega- cers at Needham, Louis & Brorby Inc., Chi- ternoon; CBS -TV's Small World on Sunday tive comments were often lengthy and cago. Named associate copy directors were evening (Truman and Attlee in trans -oceanic salted with Biblical quotations, KADY Frederick D. Sulcer, Donald J. Dickens. conversation); NBC -TV's Kaleidoscope (tour said. Some of the anti- liquor ad re- Edward C. McAuliffe and Ricker Van of Radio City Music Hall) late Sunday af- marks came from Sunday School Metre Jr.; executive art directors, John W. ternoon; CBS -TV's Saturday night Victor classes. KADY intends to continue Amon and C. Franklin Johnson, and direc- Borge Show, and that network's Twentieth its poll. tor of creative research, Dr. Perham C. Century Sunday evening. Nahl.

Page 34 December 8, 1958 BROADCASTING Procter & Gamble was in its familiar TvB LISTS NETWORK HIERARCHY berth of No. 1 investor in network tv for both September and the third quarter. In Brand crowns to Reynolds' Winston, Whitehall's Anacin both periods P &G was about two times above the spending level of runnerup Col- Procter & Gamble maintains overall investment supremacy gate-Palmolive. Lever came close to C -P in the third quarter but needed over $800: R.J. Reynolds Tobacco's Winston cig- or more products among the brand leaders. 000 to equal Colgate. arettes was the top money brand in net- Reynolds had three (Winston, Salem and In the breakdown into day parts of network tv time charges in the third quarter Camel); the other six two brands each- work tv billing with comparisons made and Whitehall's Anacin was No. 1 brand in Whitehall (Anacin and Dristan); General against last year: Nighttime gross time September. Motors (Chevrolet and Buick); Procter & charges went up 2.4% in September and Network advertiser spending estimates Gamble (Tide and Cheer); Ford (Ford and 12.2% for January- September, while day- in television were released last week by Mercury); Colgate -Palmolive (Colgate den- time gross was up nearly 7% in September the Television Bureau of Advertising based tal creams and Fab), and Gillette (Gillette and 6.6% in January- September. on a report by Leading National Adver- razors and Paper Mate pens). In product categories. foods and food tisers and Broadcast Advertising Reports. Included: Network tv gross time billings for September and January- September; esti- NETWORK SPENDING Ry Product Categories mated expenditures of the top 15 network tv advertisers in September and Jan.-Sept. THAW fePTeleete AREAWAY. QUARTER and of the top 25 in the third quarter, of WAS WAS feN the 15 by in September and of AGRICULTURE & FARMING $ top brand - S 51,347 S - 25 for the third quarter, and of network advertisers by product classification for APPAREL, FOOTWEAR & ACCESSORIES 653,954 3,787,017 1,306,383 September, January- September and the AUTOMOTIVE, AUTO. ACCESSORIES & EQUIPMENT 3,869,961 39,681,540 9,985,250 third quarter. For Winston (was No. 2 in the second BEER, WINE & LIQUOR 466,021 4,717,332 1,543,706 tobacco quarter behind Tide detergent), the BUILDING, MATERIALS, EQUIPMENT & FIXTURES 203,345 1,588,456 622,296 company allocated more than $2.1 million gross in the third quarter. Anacin in Sep- CONFECTIONERY A SOFT DRINKS 538,319 6,439,981 1,863,763 tember spent $725,909 at gross rates. CONSUMER SERVICES 138,921 2,120,904 412,743 The next four brand leaders in the third quarter were Anacin, General Motors' ENTERTAINMENT & AMUSEMENT 249,989 10,656 Chevrolet car, Procter & Gamble's Tide FOOD & FOOD PRODUCTS 8,574,923 78,381,319 25,177,075 and the Ford car. The next four brand leaders (after Anacin) in September were GASOLINE, LUBRICANTS & OTHER FUELS 237,969 1,843,908 522,524 Winston, Chevrolet, Tide and Brown & Williamson's Viceroy cigarettes. HORTICULTURE 63,479 1,007,774 291,479 Of the 25 leading network tv brands in HOUSEHOLD EQUIPMENT & SUPPLIES 1,512,281 17,012,750 5,281,719 the third quarter, seven advertisers had two HOUSEHOLD FURNISHINGS 267,099 2,429,783 854,307 TOP 15 IN SEPTEMBER INDUSTRIAL MATERIALS 1,329,149 13,028,910 3,373,646 By Company INSURANCE 530,653 5,196,608 1,569,434 1. PROCTER & GAMBLE $4,147,411 JEWELRY, OPTICAL GOODS & CAMERAS 665,520 7,416,394 1,792,579 2. COLGATE -PALMOLIVE 2,115,091 MEDICINES & PROPRIETARY REMEDIES 4,149,507 39,639,209 11,955,901 3. LEVER BROTHERS 1,843,949 4. AMERICAN HOME PRODUCTS 1,619,921 OFFICE EQUIPMENT, STATIONERY & WRITING 5. GENERAL MOTORS 1,471,535 SUPPLIES 366,851 4,983,407 1,443,061 1,362,137 6. GENERAL FOODS POLITICAL 2,505 84,024 17,850 7. R. J. REYNOLDS 1,341,919 8. BRISTOL -MYERS 1,208,124 PUBLISHING A MEDIA 827,833 - 9. GILLETTE 1,055,841 RADIOS, TELEVISION SETS, PHONOGRAPHS, & MYERS 1.036,140 10. LIGGETT MUSICAL INSTRUMENTS & ACCESSORIES 1,031,907 5,740,503 2,014,995 11. KELLOGG 968,859 12. FORD MOTOR 912,553 SMOKING MATERIALS 4,933,314 43,342,205 14,201,661 13. GENERAL MILLS 904,301 SOAPS, CLEANSERS A POLISHES 4,815,188 46,020,828 13,768,542 14. STERLING DRUG 867,482 15. PHARMACEUTICALS INC. 788,702 SPORTING GOODS & TOYS 75,890 957,442 198,975 By Brand TOILETRIES & TOILET GOODS 7,279,118 73,483,826 24,306,254 TRAVEL, HOTELS A RESORTS 136,302 1,909,791 476,388 1. ANACIN TABLETS $725,909 2. WINSTON CIGARETTES 693,701 MISCELLANEOUS 608,967 6,207,513 2,087,957 CHEVROLET PASSENGER CARS 608,916 3. Total $42,451,143 $408,150,593 $125,079,144 4. TIDE 528,092 S. VICEROY CIGARETTES 472,938 6. BUICK PASSENGER CARS 458,423 7. BUFFERIN 438,674 Network Tv Gross Billings by Day Parts 8. FORD PASSENGER CARS 434,433 9. CIGARETTES 431,210 EMPTINESS CHESTERFIELD Percent P.,c.., 10. GOODYEAR TIRES-CAR 421,414 19E7 ISIS aesT less cH.nE. 11. KENT CIGARETTES 399,932 Daytime $11,953,867 $12,773,859 +6.9 $109,939,521 $117,226,043 + 6.6.' 12. SALEM CIGARETTES 396,759 Mon.-Fri 10,235,411 11,105,120 +8.5 94,449,125 100,410,035 + 6.3 13. DODGE PASSENGER CARS 396,378 Sat. & Sun. 1,718,456 1,668,739 -2.9 15,490,396 16,816,008 + 8.6 REG. A AEROSOL TOOTH PASTE 360,929 Nighttime 28,972,406 29,677,284 +2.4 259,253,278 290,924,550 +12.2 14. GLEEM +3.7 369,192,799 408,150,593 +10.6 15. BAYER ASPIRIN TABLETS 346,606 Total 40,926,273 42,451,143 LNA -BAR: Gross Time Costs Only LNA -BAR: Gross Time Costs Only BROADCASTING December 8, 1958 Rage 35 ADVERTISERS & AGENCIES CONTINUED

products for the first nine months passed the $78 million mark, and when combined with AUTOMAKERS NEED MORE TV: TvB toiletries and toilet goods. the two categories Detroit executives controlling auto adver- into magazines; in the next five years, news- alone in network time are responsible for tising purse- strings were urged last week to papers became the popular medium but by roughly 35% of the total gross investment loosen them a little and allocate more for last year tv was the leading ad medium for for all products. tv. the "third consecutive year with $1 out of The advocate was Television Bureau of every $2 spent in major media going into QUARTER'S TOP 25 Advertising. A TvB team of officials was in network and spot television." Detroit Dec. 2 for an "automation" Cello - In 1947, the presentation continued, Ford By Company matie presentation to 135 advertiser and allocated more than 50% of its budget to magazines, shifted strongly to newspapers I. PROCTER & GAMBLE $12,486,914 agency executives at the Statler Hilton Hotel. 2. COLGATE- PALMOLIVE 6,365,339 The TvB people: President Norman E. in 1952 and 1957 -"This against the trend 3. LEVER BROTHERS 5,480,278 Cash, national sales vice president John of the top 100 who in 1957 put twice the 4. AMERICAN HOME PRODUCTS 4,603,963 Sheehan, vice president -general manager per cent of their ad money in television to 5. GENERAL FOODS 4,491,394 George Huntington and sales executive Guy that of the Ford Motor Co." General Mo- 6. R. J. REYNOLDS 4,364,838 Cunningham. tors had newspapers dominating as its ad 7. GILLETTE 3,812,857 The TvB personal appearance in Detroit vehicle through the 10 years and in 1957, 8. GENERAL MOTORS 3,808,706 was GM was "sharply behind" the top 100's tv 9. BRISTOL -MYERS 3,567,433 another broadside fired in a continuing was 10. FORD MOTOR 3,012,471 campaign to ram home the importance of allocation. Chrysler heavy on magazines 11. GENERAL MILLS 2,987,000 tv in auto ad land. in 1947, concentrated on newspapers in 12. AMERICAN TOBACCO 2,541,222 Why more television, both network and 1952 and 1957 and again were underspent 13. KELLOGG 2.540,185 spot? Mr. Cash said once the "nationwide in tv. All three major auto firms used the 14. LIGGETT & FIVERS 2,374,993 umbrella of television is established," then broadcast media "in a secondary manner." 15. STERLING DRUG 2,349,712 it's up to the automaker to "keep the people The auto ad executives heard this state- 16. PHARMACEUTICALS INC. 2,332,786 reminded ment: "It's obvious when we see how the 17. P. LORILLARD 2,138,977 and keep selling" his car through major auto manufacturers spend their tele- 18. CHRYSLER 1,985,622 more network, and selectivity with more 19. BROWN & WILLIAMSON 1,708,710 spot. vision dollars that they are especially under - 20. STANDARD BRANDS 1,652,404 "Spot television will help you bolster weak- spent in spot tv." 21. REVLON 1,599,322 er markets, capitalize on stronger markets Though the Detroit automaker may not 22. NATIONAL DAIRY PRODUCTS 1,588,027 with continuing tv activity. Spot television spend as much in televsion as one would ex- 23. EASTMAN KODAK 1.515,116 gives you market sales pressure." pect, the auto retailer thinks and acts dif- 24. GENERAL ELECTRIC 1,412,999 Points made in the TvB presentation: ferently. Auto dealers top the local list in 25. QUAKER OATS 1,192,517 After deducting money spent for taxes an analysis of retailer use of tv in 11 major By Brand and necessities, the sum of $204.6 billion markets during the third quarter of this remained in the pockets of Americans but year, Mr. Cash noted. "In a single week," he 1. WINSTON CIGARETTES $2,159,164 only 5% of these "discretionary" dollars said, "Car dealers bought 517 spot an- 2. ANACIN TABLETS 2,110,869 went for new cars. nouncements and 111 tv programs." 3. CHEVROLET PASSENGER CARS 1,861,347 A reason autos are Other statistics fired at the auto audience: 4. TIDE 1,622,940 losing to this corn - a 5. FORD PASSENGER CARS 1,341,051 petition for the consumer's dollar: The per 83% of tv stations making special report 6. VICEROY CIGARETTES 1,307,352 cent of sales invested in advertising by things to TvB last week stated they carried local 7. SALEM CIGARETTES 1,307,184 directly competing with new cars. "Perhaps, new car dealer advertising. Activity included e. BUFFERIN 1,242,392 then," said TvB, "the first thing to consider 500 announcements, 64% in nighttime hours 9. DODGE PASSENGER CARS 1,193,346 is more advertising." and 36% in daytime periods; 148 local pro- 10. KENT CIGARETTES 1,169,395 The bureau noted that among the top 100 grams, 80% evening and 20% daytime with 11. LAM FILTER TIPS 1,127,898 national advertisers, the major corporations the types of announcements divided: Min- 12. COLGATE REGULAR & AEROSOL in 1947 were putting most of their ad dollars utes and participations accounting for 46 %, DENTAL CREAM 1,071,335 13. FAB DETERGENT 980,848 14. EASTMAN KODAK CAMERAS 969,319 15. PRUDENTIAL INS. CO. OF AMER. 921,939 ACTIVITY 16. CHEER DETERGENT 916,085 HOW PEOPLE SPEND THEIR TIME 17. BAYER ASPIRIN TABLETS 911,814 18. CAMEL CIGARETTES 898,490 There were 125,926,000 people in the U.S. over 12 years of age during the week 19. MERCURY PASSENGER CARS 853,260 Nov. 14 -Nov. 20. This is how they spent their time: 20. DRISTAN TABLETS 838,728 21. GILLETTE RAZORS /BLADES 837,093 72.3% (91,044,000) spent 2.017.8 million hours' WATCHING TELEVISION 22. SCHLITZ BEER 832,332 54.1% (68,126,000) spent 987.1 million hours LISTENING TO RADIO 23. PALL MALL CIGARETTES 813,678 82.3% (103,637,000) spent 428.2 million hours READING NEWSPAPERS 24. BUICK PASSENGER CARS 809,497 32.5% (40,926,000) spent 214.9 million hours READING MAGAZINES 25. PAPER MATE PENS 805.606 23.0% (28,951,000) spent 407.3 million hours WATCHING MOVIES ON TV LNA -BAR: Gross Time Costs Only 20.8% (26,177,000) spent 105.6 million hours ATTENDING MOVIES These totals, compiled by Sindlinger & Co., Ridley Park, Pa.. and published Creative PR Inc. Formed exclusively by BROADCASTING each week, are based on a 48- state, random dispersion An independent public relations firm, sample of 7,000 interviews (1,000 each day). Sindlinger's weekly and quarterly Creative PR Inc., has been announced by "Activity" report, from which these weekly figures are drawn, furnishes comprehen- Anderson & Cairns Inc., New York advertis- sive breakdowns of these and numerous other categories, and shows the duplicated ing agency. The new subsidiary, in effect, and unduplicated audiences between each specific medium. Copyright 1958 Sindlinger incorporates the agency's public relations & Co. department which has been servicing clients t Hour totals are weekly figures. People -numbers and percentages -are figured on an average basis. for the past 15 years. Officers of the AR people figures are average daily tabulations for the week with exception of the new firm are Ralph C. Tanner, president; "attending movies" category which Is a cumulative total for the week. Sindlinger tabulations are available within two to seven days of the interviewing week. Ashley W. Burner, vice president; Raymond Corder, secretary, and Harold Lester, treas- SINDLINGER'S SET COUNT: As of Nov. I, Sindlinger data shows: (1) 112,138,000 urer. Temporary address of the new firm is people over 12 years of age have access to tv (89.1% of the people in that age 145 E. 57th St., telephone Murray Hill group); (2) 43,441.000 households with tv; (3) 47,856,000 tv sets in use in U.S. 8- 5800.

Page 36 December 8, 1958 BROADCASTING ,rFi4.

CCpy(RCE OF CN UR PNCPNFR PNOtO'. power of e exceptional rang nC -T V tikOa 3 n Effective January 1 1959 jítcI KTVK announces the appointment of sales he your BLAIR TELEVISION ASSOCIATES can best with the as national representatives

growth NEW YORK CHICAGO BOSTON DETROIT JACKSONVILLE ST. LOUIS DALLAS LOS ANGELES SAN FRANCISCO r ecord-breaking_market SEATTLE of this ke W est n the great THE LONE RANGER

RIDES ON

IN THE

SPARTANBURG - GREENVILLE SUPERMARKET Soon after WSPA -TV went on the air, American Bakeries put the "Lone Rang- er" on Channel 7 for Merita. Year in and Year out this oldest of western adventure programs has brought the best in television entertainment to the 323,- 490 television homes of the Piedmont.

wrl,rWIn rnnmr Mrrlr

` UIMIVOu XrInurrllr SNlrr Sr¡1 Min.

1 Irrun

SPARTANBURG ."" crl.rr wnran w"n"'1" GREENVILLE Srn1r tr11 rnrwr w.rr1 ,1rl

The familiar 'HI -HO SILVER' rings out to the 1,788,361 people in the WSPA -TV 75 -mile coverage

area. r .. MORE PEOPLE within 75 mile area than....

ATLANTA BIRMINGHAM NEW ORLEANS HOUSTON MIAMI 1,557,764 1,427,783 1,260,360 1,226,924 699,103

' Counted population, A. D. Ring & Assoc. WSPA -TV 7

National Representatives -Geo. P. Hollingbery Co.

The only HF station SERVING THE Spartanburg -Greenville -Anderson 5!f'.Rgs.;

Page 38 December 8, 1958 BROADCASTING ADVERTISERS & AGENCIES CONTINUED

20- second spots for 20% and station ID's other biases and (3) respondents' answers for 34%." as to the station they view regularly may be MILLER'S NEW TOOL The TvB market analysis, too, showed affected "subconsciously by the appeal of New individual tv market coverage significant use of tv by car dealers selling this programming " on that station during the reports which supplement the more foreign automobiles. Sùrvey period. Among the major values of NCS 3: allows the agency to make "rela- comprehensive Nielsen Coverage tive" comparisons to obtain estimates of sta- Service and Nielsen Station Index FIRM COVERAGE DATA tion coverage. Nielsen's survey "was never were announced Tuesday (Dec. 2) by DEMANDED BY MILLER intended to reflect specific program or sta- John K.. Churchill, vice president of tion popularity ... you need a rating report A. C. Nielsen Co., Chicago. Based on data from NCS No. 3, compiled B &B mediaman raps stations to accomplish that ... nor can the data tell the 'absolute' proportion of homes which last March, the market coverage re- RTES forum studies NCS use claim regular station viewing." ports are being made available for all 245 U.S. tv markets, he said. Each Hal Miller, associate media director of Phis and Minus A summary of Mr. market report shows NCS coverage Benton & Bowles, applied a verbal whip- Davis' talk: the ways that NCS 3 can be levels in the market for all reportable ping last week to those station salesmen used as a "plus" in setting the station off tv stations no matter where they are who fail to provide agencies with firm sta- from the competition include: (1) a continu- located. It also supplies total U.S. tion coverage estimates. ing audience leadership in a part of a sta- audience figures for those stations Crackled Mr. Miller at the Dec. 2 Time - tion's schedule and (2) general audience originating in the market. Coverage buying & Selling Seminar held in New composition figures. data is summarized by the usual NCS York by the Radio & Television Executives Chances of "injustices" via NCS 3 use by monthly, weekly, daily and day and Society: Some station salesmen are "literally agencies: when no credit is given for coun- night circulation groupings. afraid to find out just how big an area you ties under 50% weekly penetration, cluster- do cover ... so you want to play it safe ... ing of counties (some may be above 50% but together the percentage is under 50), so you come in and you play it by ear...." which the interpretation of set count, weeks when Grant, handles He suggested agencies be given coverage too much literal ratings cost -thousand com- Dodge Div. of the Chrysler Corp., failed estimates in which the stations believe. "Tell and resultant -per putations. to obtain the New York Dodge dealers ac- us what you believe is right and why you Suggestion: Why not round off rating count. Wexton Adv., New York, got the believe it is right." Wanted: (1) coverage points? decimals, very little estimated $1 million billing. The New York estimates "based on the best techniques" By dropping accuracy is lost but much work is saved in office also lost two comparatively small ac- available to the stations and (2) a single processing ratings. counts in the past two weeks, Vanity Fair estimate which is the same when presented Mills, Bradley, Pa., ($200,000 billing) and to any of the agencies. American Weekly Magazine ($400,000 Mr. Miller appeared at the seminar with Third of Grant Staff billing). Robert F. Davis, director of research, CBS - In New York Dismissed It was thought that the latest dismissals TV Spot Sales, on the question of what and earlier resignation of key officials could value Nielsen Coverage Service No. 3 (tv The New York office of Grant Adv., be attributed to the lack of new business station coverage) is to the agency and to Chicago, was jolted last week by the dis- to recoup the loss of FTD. In the past the station. missal of 13 staffers, including Lawrence month, three top officials of Grant's New A summary of Mr. Miller's talk: Benton D. Reedy, administrative vice president of York office resigned. They are Paul Brad- & Bowles does not use a "formula" based the agency and Donald Slattery, an account ley, who was vice president and general on NCS 3 to arrive at an estimated station executive. manager of the office; Jack Bailhe, vice coverage figure. NCS 3, which shows av- This drastic reduction in force, amount- president in charge of operations and pub- erage daily, weekly and monthly coverage ing to almost one -third of the New York lic relations, and Lee J. Heagerty, vice pres- all reportable tv stations, daytime and operation, followed the creation of a three - of ident in charge of merchandising. nighttime, is but one "tool" used by the man executive committee two weeks ago agency. to run the New York office [ADVERTISERS Top officials remaining at the New York & AGENCIES, Dec. 1]. It was surprising that office declined to comment on the latest Define Coverage To B &B's timebuyers, Mr. Reedy was included among the cas- developments or speculate on future plans. coverage "means an effective area in which ualties because he had been named to the One staffer acknowledged that "practically the homes not only can view a station but three -man committee. everybody is jittery, wondering what's going view the station on some who actually do Will C. Grant, president, and Lawrence to happen next" regular basis." To this, NCS 3 does con- C. McIntosh, executive vice president of tribute. The important thing in estimating the agency, were in New York on Wednes- DeMoss Leaves Post at WOW coverage: understanding of what the buyer day (Dec. 3) for consultation with other in of time and the seller of time mean by agency officials. Neither could be reached To Become Partner Agency coverage. for comment. Lyle DeMoss, for the past nine years as- using only There are dangers in stations The developments in the past several sistant general manager of WOW Omaha, in station coverage. one "tool" establishing weeks at Grant's New York office under- Neb., has joined the Allen & Reynolds Examples: the mail map, engineering map score recent account problems besetting the agency there as a and rating data. The mail map -"Mail agency, which has had phenomenal growth partner. Mr. DeMoss write -ins do not typify the audience of sta- over the past 10 years. Counting its sub- was in broadcasting tions." There can be a bias and there is stantial overseas business, Grant increased for 35 years. One of often a freakishness of signal. The en- its annual billing from $37 million in 1948 his first jobs was at gineering map -it can establish coverage to about $90 million in 1958. KFAB Lincoln, but only on a "theoretical, can receive" ba- The first trouble signs appeared last July Neb., where he sis. when the Florists' Telegraph Delivery Assn. started as vocalist - Rating data -This provides for needs of ended a long-time association with Grant music director in "do view" information but is not generally (estimated annual billing: $4 million). The 1928. He joined available on a county-by-county basis for account, which was handled out of the New WOW in 1937 as most stations. York office, was predominantly in tele- production manager. NCS 3 limitations: (1) sample size is vision with sponsorship of CBS -TV's At A&R, Mr. De- small in a number of counties, (2) use of Person to Person program. MR. DeMOSS Moss will direct the the mail ballot may subject data to some This loss was compounded in recent agency's broadcasting media work. 8, 1958 Page 39 BROADCASTING December ADVERTISERS & AGENCIES CONTINUED AIM Game by Bruskin To Test Impact of Ads A new card game will "sweep" the nation in January but it won't be for anyone's amusement. It's really a survey of advertising impact in disguise. The play will be for John Q. Public's "consumer consciousness" and the range of his ability to remember, identify or associate advertising copy themes in radio -tv and other media as well as sales slogans, product images and trademarks. The dealer in this new advertising evaluation survey "game" is the New Brunswick, N. J., market research firm of R. H. Bruskin Assoc. The actual playing cards will be dealt to 2,500 consumers in the U.S. in each of six games in 1959 and the deck will be adorned with an assortment of commercial themes, incomplete slogans and corporate symbols. MR. BRIGGS elt he went on the air from NBC in New York. An advertiser or agency will have to plunk $480 in to the Bruskin kitty to get into one game and test the impact of a single com- BRIGGS BEATS ELEMENTS WITH C -C TV mercial theme or perhaps the personal- recognition quotient of its star tv salesman. Frequency discounts lower this single-play James B. Briggs, executive vice presi- head of NBC -TV's closed- circuit opera- rate. dent of Erwin Wasey, Ruthrauff & Ryan, tions. Using advertising split -runs geographical- had a problem last week. True to the tv- The network had its own ideas about ly and carefully controlling copy, the Brus- mindedness of his agency, No. 21 in "The Care and Feeding of Agencies." It kin survey could be used to measure the BROADCASTING'S annual tabulation of top promised to try, and in quick order lined effectiveness of radio or tv against other radio -tv agencies [ADVERTISERS & AGEN- up the cooperation of the Sheraton -Gib- media. CIES, Nov. 24], he relied on television to son Hotel in Cincinnati (which conveni- Bruskin calls its new national service "As- solve it. ently had closed- circuit facilities on the sociation- Identification- Measure" and bas Mr. Briggs was to address the Cincin- premises), the communications division registered the abbreviated trademark "AIM" nati Advertising Club last Wednesday of TelePrompTer Corp., WLWT (TV) to give the "game" equally high impact with noon (Dec. 3) on "The Care and Feed- Cincinnati and AT &T. the consumer panel. The playing cards are ing of an Advertising Agency." He Technical note: It takes 20 minutes to backed with a colorful target design asking planned to fly out in his own plane, but check out a closed- circuit line. Having no the player "how good is your AIM" with found that Cincinnati was socked in by particular test pattern to transmit during symbols or slogans to be identified on the a snowstorm. that time, Mr. Briggs enlisted model reverse side of the card. Others might have cancelled out, but Lilian Cole, who has appeared in Fab A pilot survey made in New York in not Mr. Briggs. He had a solution up his commercials, to smile prettily for the August and September using over 50 differ- sleeve. Cincinnati admen while they waited for ent slogans gave the highest AIM rating of The speaker simply called in Rollo Mr. Briggs. 77% (both male and female) to the Gillette Hunter, EWR &R vice president for radio- Mr. Briggs' address was delivered on slogan, "How are you fixed for blades." tv and asked: why not closed- circuit tv? schedule. Production costs: not a dime. Westinghouse's "You can be sure if it's ..." Why not, indeed -on three hours' notice. NBC termed its donation for facilities "a (trade name omitted on survey card) scored Mr. Hunter, in turn, called David I_own, public service in time of emergency." 71 %. Others with high AIM scores included "Live modern" (L&M cigarettes), 68 %; "The beer with the barrel of flavor" (Piel's), 63 %, and "Nothing does it like . . ." (7 -Up), 63 %. An unidentified cigarette scored only 8 %. It was confused with a competitor. Bruskin has 3,000 professional interview- ers throughout 125 sampling points in 41 states and the District of Columbia. They have been used regularly by Bruskin when it handles NBC's annual automotive survey, the "Colortown" operation sponsored jointly by NBC and BBDO, and other projects for such clients as J. Walter Thompson Co., Foote, Cone & Belding, Radio Advertis- ing Bureau, CBS, ABC, Pepsi -Cola and RCA.

A &A SHORTS Joe Gans & Co., N.Y. -advertising agency doing 100% of its billing in broadcast media -moves to new quarters at 527 Madison MR. BRIGGS as they saw hin: in Cincinnati. THE "test pattern ". Ave., tel.: Murray Hill 8 -6520. Long, Skull & Shireman, advertising cor- Page 40 December 8, 1958 BROADCASTING To the rating machine they may be just digits. But to you they're the Kellys, the Koskis, and a thousand Smiths and Joneses. People. Customers. Day after day they come back to make KYW -TV first by far in Cleveland with a consistent 40 -plus share -of-audience in this three -station market. Time was when the station was a poor second. What's made the change? Westinghouse Broadcasting's able and aggressive management. Vigorous promotion. A rare gift for showmanship. Certainly these ... and more. KYW -TV shares the experiences, abilities, and creative thinking of all other WBC stations. And each station can call on a WBC corporate staff of specialists in all areas of broadcasting .. . each outstandingly qualified in his field. It's a winning combination ... the reason why no selling campaign is complete 'without the WBC stations.

Represented by -TV KYWPean. GrBBn. d,.nrd, ti Inc. Cleveland @ WESTINGHOUSE BROADCASTING COMPANY, INC.

TELEVISION: BOSTON WBZ-TV BALTIMORE WJZ-TV PITTSBURGH KDKA -TV CLEVELAND KYW -TV RAN FRANCISCO KPIX RADIO: BOSTON WBZ +WBZA PITTSBURGH KDKA CLEVELAND KYW FORT WAYNE WOWO CHICAGO WIND PORTLAND KEX And the whole family had a great time. Clark Gable's due tomorrow ... then Kirk Douglas, Bette Davis and Maureen O'Hara -all on KDKA -TV's Early Show. Morning, afternoon and night, KDKA -TV is the Pittsburgh showcase for Hollywood's great hits and personalities. Big attractions these. And big sales value too. Every KDKA -TV feature film program consistently outrates the other two stations. By far. Quality programming, the showman's instinct for sure-fire box -office, an intimate knowledge of their markets ... these are the things that continue to attract more viewers more often to each of the five Westinghouse Broadcasting television stations. This is why no selling campaign is complete without the WBC stations.

KDKARepresented LY Peters, GeiKn. N"oWwaM. -TV Ine. Pittsburgh e *WESTINGHOUSE BROADCASTING COMPANY, INC. TELEVISION: BOSTON WBZ-TV BALTIMORE WJZ-TV PITTSBURGH KDKA -TV CLEVELAND RYW -TV SAN FRANCISCO KPIX RADIO: Rl1RTIlN WRT.IWR7.A PITTRPIIRI:N RD % CI.RVRI.AND ItYW FORT W *VHR Wl1Wl1 I:NIcrll WINO PORTLAND fly Another new TV family in Baltimore. In a few moments they'll be ready to tune to Channel 13 ... to sparkling, live performers. Buddy Deane and his top -rated music and dance show. Jack Wells' colorful Morning Show. Keith McBee, "Mr. News" of Baltimore. Three very live reasons why WJZ -TV has been first in Baltimore for 10 out of the past 12 months. Live talent shows help rack up ratings for WJZ-TV. That's only part of the story. Like the other Westinghouse Broadcasting stations, WJZ -TV delivers a fine balance of network, film and local live programs, skillfully designed to meet the particular tastes of its community. WBC station programming has the capacity and talent to cover the entire range of local listener interest. The payoff is audience ... the reason why no selling campaign is complete without the WBC stations.

Represented by -TV WJZBlair -TV Baltimore WESTINGHOUSE BROADCASTING COMPANY, INC. eTELEVISION: BOSTON WBZ-TV BALTIMORE WBZ-TV PITTSBURGH ADKA-TV CLEVELAND XYW-TV SAN ARANCLSCO KPIX RADIO: BOSTON WBZ }WBZA PITTSBURGH XDAA CLEVELAND KYW FORT WAYNE WOWO CHICAGO WIND PORTLAND AHX For one hundred and five minutes, San Francisco watched spellbound. Closeups showed the surgeon's knife pierce and repair Tommy's heart. Camera 2 picked up the mechanical heart -lung as it kept Tommy alive. Afterwards, 98,000 congratulatory phone calls jammed the switchboards at KPIX. While Tommy recovered, he got over 5,000 get -well cards. Ciba Pharmaceuticals, who sponsored the telecast, reported enthusiastic reaction. It's no accident that you get such massive response here on San Francisco's foremost station. Like all other Westinghouse Broadcasting Company stations, KPIX is convinced that the station which serves its community best, serves its advertisers best. This kind of programming gives WBC stations a very special character ... and adds an extra force to the selling power of commercial messages. This is why no selling campaign is complete without the WBC stations.

KPIXRepee4'nl.G ey Tl.e Katz Agency San Francisco @ WESTINGHOUSE BROADCASTING COMPANY, INC. TELEVISION: BOSTON W117.-TV BALTIMORE WJZ-TV PITTSBURGH KDKA -TV CLEVELAND KYW -TV SAN FRANCISCO MIX .,;;

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This is how the building looked before the fire started. At 3:10 P.M. the first alarm sounded. That evening, while the building still smoldered, thousands and thousands of Boston homes saw the entire scene on WBZ -TV. For in the Boston area, WBZ -TV's fifty -two weekly newscasts reach 71% of all homes. Newscasts with all the color and impact that come from alert and enterprising local coverage, the best of the wire services, and direct news from Westinghouse Broadcasting's own Washington News Bureau. Accurate, objective, authoritative, complete. That's the news story on WBZ -TV, and on every other WBC station. One segment of a consistently high quality of programming that earns WBC stations the respect and confidence of the communities they serve.,. the reason why no selling campaign is complete without the WBC stations.

cr{mn. wOWwaN, mc. H Pelcrs, -TV WBZUr nreuentca Boston WESTINGHOUSE BROADCASTING COMPANY, INC.

TELEVISION: BOSTON WBS-TV BALTIMORE W.17.-TV PITTSBURGH KDKA -TV CLEVELAND KYW -TV SAN FRANCISCO KPIX .. n.... n....,...... -n ...nn. n.n...en..onv vnv rn anrvl van vvW WIRT WsVNF. WfWl1 cuIrrn WIND PfRT1.IND REX ADVERTISERS & AGENCIES CONTINUED

reports it is developing "extensive" use of among its media plans for MEN MACHINES RESEARCH radio and tv + = Swanee, formerly serviced by Dowd, Red- The systems concept of problem solv- The aim of PAIR, its principals ex- field & Johnstone, N. Y. Meanwhile, C & A ing, which combines the knowledge of a plained at a Los Angeles news confer- parted with West End Brewing Co., Utica, group of scientific specialists with the ence, is to combine research offered by N. Y. use of high-speed electronic computers, trained psychologists and other special- G. Heileman Brewing Co. (Old Style Lager), is being put to work in advertising by a ists with the use of high speed computers La Crosse, Wis., appoints McCann -Erickson new research organization PAIR Inc., in revealing relationships between a mul- effective Jan. 1, 1959. Ac- (Predictive and Integrative Research), titude of factors. For KMPC, the organ- Inc., Chicago, count formerly was handled by Compton with headquarters in Beverly Hills, Calif. ization collected a mass of data about Adv. Inc., Chicago. Formed last spring, PAIR has already radio listeners in Southern California completed an audience analysis for and put it through the computers as a O'Brien Corp. (paints, varnishes), South KMPC Los Angeles and now is setting guide to station management in its pro- Bend, Ind., appoints Clinton E. Frank Inc., up procedures for pre -testing scripts and gramming. For Telepix, PAIR plans to Chicago. Account formerly was serviced programs for Telepix Corp. test scripts for both information content by Campbell -Mithun Inc. President of PAIR is Dr. Max Sheanin, and anticipated audience reaction, then Ph.D. in psychology from U. of South - to test audience reaction to completed MacManus, John & Adams International ern California; board chairman is Dr. rushes. PAIR is designing an electronic Dept., N. Y., appointed to handle interna- Arthur Lerner, Ph.D. in experimental data -processing program to eliminate tional advertising of George A. Hormel & psychology from USC; vice president and overlap between advertising media to se- Co., Austin, Minn., Wm. Underwood Co., director of communications research is cure the most effective allocation of ad- Watertown, Mass., Cream of Wheat Corp., Co., Stuart W. Hyde, radio -tv writer, consult- vertising budgets. Another project under Minneapolis, Mcllhenny Avery Island, Crystal Salt Co., N. Y., ant and coordinator; vice president and consideration is a pilot study of the con- Louisiana, Diamond director of merchandising research is tributions which commercial communi- and Bon Ami Co., N. Y. Frank J. Bates. PAIR is located at 9615 cations media are making or could make Delta Packing Co., N. Y. (Sugar 'n Spice Brighton Way, Beverly Hills, Calif.. to education. brand condiments), names Ritter, Sanford, Price & Chalek, N. Y. Test campaign is being used in radio and newspapers in poration with offices at 2673 N. Hubbard offices at 145 E. 57th St., N. Y., announces Pittsburgh before national expansion. St., Milwaukee, has announced its merger president Jack Wachtel. Company will spe- with Impact Adv. Agency. Officers are R. R. cialize in new product ideas, design and Thermo-Fax Sales, San Jose, Calif., ap- Long, president, Richard E. Shireman, ex- packaging, and is associated with design firm points Erwin Wasey, Ruthrauff & Ryan, ecutive v.p. and Merceline Skoll, secretary - of Russel Wright. Telephone: Plaza 5 -7811. S. F., for local advertising and public rela- treasurer and former president of Impact tions for Thermo-Fax copying machines Mr. Long was previously with Bert Gittins Wally Blake Advertising has opened of- made by Minnesota Mining & Mfg. Shireman was fices in San Diego, Calif., at 2627 B St.; Agency, Milwaukee. Mr. Noxzema Chemical Co. appoints Sullivan, sales WISN -TV Mil- Telephone: Belmont 9 -1051. Mr. Blake was formerly manager of Stauffer, Colwell & Bayles, for its new waukee. formerly assistant manager in charge of operations of KICO Calexico, Calif., and Noxzema skin lotion. A., changes its Advertising Unlimited, L. previously with KIVA (TV) Yuma, Ariz., Alva Labs (Alva -Tranquil tablets), Chicago, Linder, Beringhause & Lawrence, name to and KWWL -AM -TV Waterloo, Iowa. appoints Olian & Bonner Inc., that city, to expanding its operations from local to handle advertising for its Alva-Tranquil and national accounts. Seymour G. M. Basford Co., New York -Cleveland, regional Corp., sales subsidiary. Radio -tv will get will supervise prod- has become affiliated with Intam Ltd., Lon- Beringhause, president, substantial share of initial $400,000 budget marketing and merchan- don. Basford's 70 accounts -mostly in- uct development, for national spot campaign, plus test cam- Normond Linder, v.p., dustrial -total estimated $14.5 million; dising operations. paigns in certain markets. will act as account supervisor and art direc- Intam, with 193 European clients, has tor. Ralph Lawrence, account executive, pound equivalent of $40-60 million in bill- Swissair (division of Swiss Air Transport will direct radio and tv. Address and tele- ings. Two agencies will exchange services, Co. Ltd., Zurich), N. Y., drops DeGarmo phone remain 1101 Crenshaw Blvd., Web- with Basford expected to dip into new busi- Inc., N. Y., effective Jan. 31. ster 3 -9231. ness arising from formation of European Common Market, scheduled to begin in American Fluoride Corp., N. Y., for its Mulle, Breen & Waldie Inc., advertising, 1959. fluorine derivative products, appoints Moss has been formed in Beverly Hills, Calif. Assoc., N. Y. Sherman G. Mulle, formerly v.p. and ao- Otto N. Whittaker Jr. joins Hege, Middle- Corp. (WWIN Bal- count executive of Swafford -Mulle Inc., is ton & Neal, Greensboro, N. C., as associate, Belvedere Broadcasting Assoc. president. Melvin Waldie, secretary- treasur- changing advertising agency's name to Hege, timore) appoints James B. Rogers as its advertising agency er, will act as art director. Richard Breen, Middleton, Neal & Whittaker Inc. Inc., Baltimore, previously with Lord & Thomas, N. Y., for 1959. George F. Feldman and Martin A. Ball, MB &W v.p., will be copy consultant. Other Breast O'Chicken Tuna Co., San Diego, partners in Feldman Adv. Agency, Evans- staff members are Jeanne McFarland, media confirmed earlier report that it is dropping ville, Ind., announce that firm's name has director, and Sanford L. Kahn, radio -tv Guild, Bascom & Bonfigli, S. F., as agency been changed to Feldman -Ball Adv. director. Address: 405 N. Camden Dr., and is moving account to Robinson, Jensen, telephone: Crestview 4 -8176. Beverly Hills; Fact Finders Assoc., New York market re- Fenwick & Haines, L.A. search firm, moves to 247 Park Ave., New Ross /Reisman /Co., L. A., has changed Crane Co. (heating, plumbing equipment), York 17. Telephone: Murray Hill 7 -0342. agency name to Ross/ Reisman/ Naidich Inc. Chicago, expected to name Buchen Co., that with appointment of Murray Naidich, art di- city, to handle $1 million consumer adver- rector, as firm partner. AGENCY APPOINTMENTS tising account again (as before 1953) in Leo Burnett Co. Wesley Assoc., 247 Park Ave., N. Y., has switch from H. C. Cole Milling Co., Chester, Ill., and moved to new offices at 630 Fifth Ave., Morgan & Lindsey Co., Jasper, Tex., chain Cushman Food Co., Aiken, S. C., both ap- New York 20 (Judson 2- 8050). Agency's of 90 variety stores in four southwestern point Tucker Wayne & Co., Atlanta, Ga. principal broadcast account is Shulton Inc. states, names Erwin Wasey, Ruthrauff & agency, with media Products Counselors Inc., advertiser -agency Swanee Paper Corp., Ransom, Pa., has ap- Ryan, Houston, as its spot radio and television. service organization, has been formed with pointed Cohen & Aleshire, N. Y. C & A plans to include BROADCASTING Page 46 December 8, 1958 t' , a lm', . a' t it «fqbulous U call 9 a t new discovery wonderful the world's moat wanted!

04)0 bewitching n aroyyz Este r atZii ve e2' e,

A woman is on the receiving end of more than 200 ad messages a day. How many she remembers and is convinced by, is and how's another matter. That's. why where you say it is at least as important as how you say it. KNX surrounds your commercials with your message radio programming that commands attention and inspires belief. A recent listener attitude study by Motivation Analysis, Inc. clearly proves this. What's more, KNX getting through? Radio's spacing of commercials shows our respect for listener and advertiser, both. Indeed, that's why we have so many of both. If you're a Los Angeles advertiser it will pay you to be a KNX advertiser. Our reps can give you many a reason why.

Represented by CRS.RADIO SPOT SALES =tAM6INEDt' FILM COVERAGE NTA GROSS INCOME RISES 41.2 % OW OVER- Gross income of National Telefilm Assoc., a competitive basis with the leading stations New York, for the 12 -month period ended in their respective markets." 334 15r5 July 31, 1958, increased by 41.2% over the After provision for federal income taxes, previous year to almost $15.5 million, it was Mr. Landau said, NTA's net income SETS! announced last week by Ely A. Landau, amounted to $687,048, equal to 63 cents NTA board chairman. per share, as against net earnings of $1,094,- Income before amortization and provision 031, or $1.07 per share, in the previous for federal income taxes totaled $9,872,033, fiscal year. Mr. Landau placed current as- as compared with $6,747,832 in the previous sets of the company, as of last July 31, at fiscal year, Mr. Landau reported. He at- $36,947,894 and total current liabilities at tributed a decline in income before taxes $25,575,356, giving NTA a net working from $2,148,031 to $1,614,048 for the fiscal capital of $11,372,538. year ended last July primarily to an increase of $3,658,184 in amortization charges Wall Street Shows High Regard ($4,599,801 in 1957 to $8,257,985 in 1958). For Lucy in Sale of Desilu Stock "This decline also reflects initial operating losses of the new television station in Min- Wall Street chorused "I Love Lucy" last neapolis (WMSP-TV) and the new televi- week to the tune of $5.25 million as the first sion and radio stations in metropolitan New public offering of stock in Desilu Produc- York (WNTA- AM -FM -TV Newark) which tions sold out completely almost immediate- ..... were acquired during the year," Mr. Lan- ly after it went on the counter at 3:30 p.m. 1HE ECANOM --. dau stated. Wednesday. Desilu now seeks to be listed losses on the American Exchange. ICAL COMBIN- .. He added: "These of approximately $460,000 resulted chiefly from expenditures Standing orders gobbled up all 525,000 ATION RArE incurred to acquire and promote program- shares offered at $10 per share with 250,000 ming designed to establish these stations on going for the account of the company and M lT 275,000 going in equal lots for the individual accounts of President Desi Amaz and Vice TEXASAKES' BEST: New Syndication Plan Readied President Lucille Ball. Company proceeds TV BUY!. -- For 'Ding Dong School' on Film go in part toward payments to RKO Tele- radio Pictures Inc. for the RKO movie lots Plans for national syndication of the Ding in Hollywood and Culver City, Calif., ac- Dong School children's series to advertisers quired by Desilu last January. by next March- perhaps through the fast - Bache & Co., which managed the offering, growing Jack Wrather Organization -were "preferred" a maximum sale to each pur- revealed last week. chaser of not more than 100 shares in order The newest project marks another step in to effect as wide a public distribution as the varied fortunes of the pre -school pro- possible. Stock was rationed out to Bache's gram, seen on NBC -TV in the mid -fifties 56 U.S. branches as well as national offices CALL YOUR '. and subsequently slated for the Sylvester L. of 77 other underwriting companies. (Pat) Weaver network that never material- NA M ized. More recently, WGN -TV Chicago BRAN Proceeds From abandoned plans to offer videotape versions Filmways Stock .MAN. -.MAN; of the series, which it has been carrying To Go Toward Expansion Program locally since Aug. 26, 1957, to other stations Filmways Inc., New York, last week filed in the country. a registration with the Securities & Ex- ¡KEOy_TV In a joint announcement, Ward L. Quaal, change Commission announcing plans to vice president and general manager of BiG sell 140,000 shares of common stock (par SPRING WGN- AM -TV, and Dr. Frances Horwich, value, 25 cents each) to the public. The program's star, said that the program will be public offering price, estimated at $4.75 per syndicated nationally via film early in 1959. share for registration purposes, will be an- In the interim, they reported, it will con- nounced later. tinue live in color on WGN -TV until a The firm also has agreed to sell 16,000 sufficient supply of filmed programs is ready common stock purchase warrants, at I cent for national distribution. per warrant, to its underwriter, S. D. Fuller The series is jointly owned by Dr. Hor- & Co. The warrants entitle the holder to wich and Henry G. Saperstein, her business purchase one share for each warrant held manager and associate of The Jack Wrather at $5.25 prior to Dec. 31, 1963. Martin BIG Organization, who is handling production, Ransohoff, Filmways founder and president, distribution and sales details. is selling an additional 14,000 shares owned Mr. Saperstein, who recently acquired the by him. Championship Bowling and All Star Golf Filmways, organized in 1952, principally film properties from Peter DeMet (Sid Goltz is engaged in producing television commer- KDUB-TV Productions) for over $3.8 million in his cials, but plans to produce one or more tv LUBBOCK, 1[2As capacity as head of Glen Films Inc., Bev- shows in the future. Proceeds from the KPAR-TV Calif., reported he hopes to have stock sale, Filmways told the SEC, will be ASqEtiE - )wlfiWAllll erly Hills, KEDY-TV a minimum of 78-but more probably as used in the following manner: outfitting and BIG SltiNa, MAS many as 120 -DDS films for syndication by equipping of additional studio facilities, next March. It would be offered on a three - $350,000; purchase of additional video tape a five -per -week equipment (the company now owns one W. D. "Dub" Rogers, President and Gen. Mgr. per-week basis -or on strip R. S. "Bud" Nielsen, General Soles Manager if desired -to advertisers, who would buy Ampex VTR), $100,000; expansion of sales lohn Henry, National Soles Monaer in the children's program and production facilities, $75,000, and NATIONAL REPRE SENTA iIVE THE BRA NI AM COMPANY spot participations series. $75,000 for investment in tv film series.

Page 48 December 8, 1958 BROADCASTING r.n made up of all -the- family programming around appeal is the way KFJZ Radio reaches the the largest audience in the Fort Worth Area. So when you want to reach and sell ALL fa1111 the family, be sure you're represented inside KFJZ Radio's Ring Around the Family. It's the way to sell EVERYONE in the Fort Worth Area on Fort Worth's Number One Station.

KFJZ 61111# FORT WORTH Sold in combination with Radio KLIF, Dallas. Represented by John Blair and Co.

1958 49 BROADCASTING December 8, Page

'**9%I. , in

intem, *0' Meet the 10110.11.7FONeW hare- apparent The drumbeats roll. The clarions sound. And the prophetic notes of the November Nielsen echo across the land. Harken now to the people's will - and herald the people's chaln- pion! For the Nielsen returns make the portent clear: the television network most likely to succeed to the Number One position is youthful, winsome ABC. Its future looms regal. Its present, for that matter, is itself little short of majestic. Witness: ABC is already the No. 1 network on three nights of the week - Sunday, Tuesday and Thursday !M Witness: For nighttime programming, ABC is the only network whose ratings are up over last year ... the only network whose share of audience is up over last year ... the only network whose number of homes is up over last year.* Witness: Of the 33 commonly competitive evening half hours, 76% of ABC's time periods are enjoying larger shares of audience. Corresponding figures for the other two networks, 42% and 45 %. j- Witness: Of the 33 commonly competitive evening half hours, ABC is now No. 1 in twelve. Another network also leads in twelve - while the third network is first in only nine.t Our competitors, we'll wager, are ready to crown us.

Source: Nielsen's 1st November Reports 1958 vs. 1957, Sunday through Saturday, 7:90 10:30 P.M., NYT. *National Report, Average Audience per minute for all sponsored evening programs. tNieleen Multi- Network Area (24 competitive markets), Share of Audience. ABC TELEVISION FILM CONTINUED

will begin in early 1959 on half -hour FILM SALES anthology series, planned and created by CINE -CITY SG in association with Writers Guild of MCA's Tv Film Syndication Div. announces library of Cooperation by New York City of- America. Following are first nine winning purchase of its 700 Paramount ficials has resulted in the issuance of writers and teleplay titles: Barry Trivers, feature films by WBBM -TV Chicago, rais- 513 permits for New York location "The Shelter;" Joanne Court, "King ing total markets sold to 26. filming in the first 10 months of 1958, George;" John Mantley, "There's Room in Ziv Television Programs, N. Y., reports that compared with 297 permits in 1957 Heaven;" Bruce Geller, "The Duster;" Rich- Bold Venture sea- action series has been 165 to ard Hubler, "First Niss, and in 1956, according Wallace Portrait;" Stanley sold in more than 90 markets first month A. Ross, public relations representa- "One Penny for Heaven;" Robert Presnell of selling, with latest sales including multi - tive of the Film Producers Assn. of Jr., "The Railing;" N. B. Stone Jr., "The market purchase by Armour & Co., Chicago, New York. Mr. Rosa told a meeting of Courtship," and Willard Wiener, "A Suit through N. W. Ayer & Son, Chicago, in the New York chapter of the Academy for a Stranger." In addition to regular pay- seven major cities throughout country. of Tv Arts & Sciences on Nov. 13 that ment, each writer's script will be considered efforts by FPA and other interested for grand prize of $10,000 for anthology's FILM DISTRIBUTION groups to encourage film- producing best play. in New York have paid dividends. He Flamingo Tetefihn Sales, N. Y., has an- John Guedel is estimated that the film industry in Productions planning to film nounced it has acquired distribution rights three pilots of new audience participation New York is a $100 million business, to The Big Story film series starring Burgess show, On the Go, in next five weeks. Jack covering more than 25,000 workers Meredith. According to Herman Rush, Linkletter, 21- year-old son of Art Link - in the production of tv film commer- Flamingo president, company plans to pro- letter who was master of ceremonies of cials and feature, industrial, documen- duce several new television series In Haggis Baggis on NBC -TV last summer, as- tary, educational and other non -thea- sociation with Pyramid Productions, N.Y. trical films. will star in new series. Irving Atkins is executive producer of On the Go. William Banner Films Inc., New York, has signed Kayden will produce pilots, with Lloyd agreement with International Film Distribu- ON CAMERA Gaines as director, John Alexander as as- tors, N. Y., under which JFD will distribute sistant producer and Howard Blake and 35 feature films Desilu Productions is resuming filming of in Banner Package and 78 Jerry Gollard as writers. half episodes of Grand Jury at its Gower St. Studios in -hour Night Court series, throughout world, Hollywood. Pilot film, made some six Felix Jackson, producer of The Third Man except U. S. and Canada. months ago, could have been sold but tv series being made by NTA in conjunction Banner Films will continue to handle product in Desilu refused as buyer wanted to spot it with BBC, is in London, conferring with those two countries. in Monday evening network time period Ronald Waldman, BBC's business manager for tv programs; Vernon Burns, head of Guild Films Co., N. Y., announces it will opposite Desilu Theatre on CBS -TV. Plan videotape NTA's London offices, and officials of syndicate recordings of Atlantic now is to make four more episodes, which Athletic Corp.'s Boston wrestling bouts, cur- will be to network executives British Lion Studios, where 19 episodes of shown for rently seen on WBZ-TV Boston. Billed as possible start in January as replacement for The Third Man will be filmed, beginning in first 20 of Big Time Wrestling, VTR series already one of end-of-the-year casualties. Mort has been sold to six eastern tv stations. Briskin is producer of the series co- starring series have been made in Hollywood, start- Lyle Bettger and Harold J. Stone. Alvin ing in January. KLM Royal Dutch Airlines' 16mm color Ganzer will direct two of four programs. RANDOM SHOTS documentary "Caribbean Carousel," is being offered free Bob Sande and Larry Green, principals in to tv stations and film dis- Walter Harrison Smith Productions, New tributors. Film, which was awarded prizes Sande & Greene Productions, Hollywood, York producer of educational and docu- have been assigned to write and at second international film festival, Italy, produce mentary films for television, moves to 40 E. Sea Power, new public service tv series spon- and Vancouver (B. C.) film festival, runs 40th St., New York 16. Telephone: Murray 27 be sored by the U. S. Navy League. Assign- minutes and may borrowed from Hill 3 -5820. ment follows award of Navy Certificate of KLM through its distributors, Tribune Merit for their first navy radio and tv United Artists Corp., N. Y., announces Films, 141 E. 44th St., N. Y. series, Weekend Warriors. Sea Power series, regular quarterly dividend of 40 cents per George Bagnali & Assoc., Beverly Hills, focussed on America's naval strength in common share, payable Dec. 26 to stock- Calif., announces completion of distribu- nuclear age, is scheduled to go into immedi- holders of record on Dec. 12. tion deal for first adventure of new tv ate production for tv release before year's comic strip program called, Clutch Cargo, end. Tv Spot's new Commercial Div., headed by Sam Nicholson, has moved into new quar- produced by Cambria Studios. Screen Geins Inc., N. Y., reports production ters at 1029 N. Cole Ave., Hollywood 38. United States Army Pictorial Center, Long Island City, N. Y., announces availability of "The MacArthur Story," latest in its tv series, The Big Picture. Series is based upon NIGHT COURT U.S.A. action film taken in combat, in overseas areas and in training camps. Started in 1951, D The Big Picture has produced more than 250 episodes for 331 tv outlets regularly programming series. 78 FILMED HALF HOURS Christian Television Mission of Joplin, Mo., AVAILABLE i has completed 13 half -hour tv programs and is offering them free to tv stations. Series, Homestead, USA, includes hymns, brief talks or Bible readings by professional artists. BANNER FILMS, INC. Series made by Wide World Pictures at Uni- versal- International Studios, under produc- 527 MADISON AVE. NEW YORK, N.Y. tion aegis of Dick Ross. KGO-TV San Fran- CALL COLLECT CHARLES McGREGOR PLAZA 5 -4811 cisco and WBKB (TV) Chicago are among stations which have already arranged to broadcast Homestead, USA. series. Page 52 December 8, 1958 BROADCASTING THANK YOU, TIME BUYERS! WJAR -TV is cock -of- the -walk in PROVIDENCE!

is cock -of- the -walk in news coverage!

is cock -of- the -walk in station coverage!

is cock -of- the -walk in creative programming!

is cock -of- the -walk in feature films! '

CHANNEL 10 PROVIDENCE, R.I. NBC ABC REPRESENTED BY EDWARD PETRY & CO., INC.

BROADCASTING December 8, 1958 Page 53 MEET THE CAROLINA TRIAD OF WLOS -TV

VIRGINIA

N O R T H C A R O L I N A

TENNESSEE 1

ASHEVILLE

lihiSPARTANBURG GREENVILLE ...mammoth market in the rich southeast stretching across 62 counties in six states!

With retail sales of $1,848,670,000,* the Carolina Triad is a "must buy" for any top TV schedule!

PRIMARY ABC -The new WLOS -TV delivers the only unduplicated VHF network service to the entire Carolina Triad! Only WLOS -TV can deliver you complete coverage of this rich triad - 425,360 TV homes in 62 counties of six states! t

MEET IT - WLOS -Tv SELL IT - Unduplicated ABC in PROFIT FROM IT - ASHEVILLE GREENVILLE WITH WLOS -TV SPARTANBURG towering new force in Southeastern TV WLOS AM-FM

* Survey of Buying Power 6,089 feet above sea level Sales Management - May, 1958 atop Mt. Pisgah t #NCS #3 -All TV Homes Represented by Peters, Griffin, Woodward, Inc. Southeastern Representative: James S. Ayers Co. GOVERNMENT

ordered the rehearing to determine (1) STERN TO TACKLE BOSTON CH. 5; whether any commissioner should have disqualified himself, (2) whether any person or ASKS MIAMI CH. 10 REVOCATION persons influenced or attempted to influence Florida proposal, however, doesn't seek any disqualifications any member of the Commission outside regular judicial processes, (3) whether any Possible ex parte influences also to keynote Boston rehearing party knew of such misconduct, (4) whether the grant was void originally, or, if not, Judge Horace Stern cleaned up one re- and the court approves, a further hearing whether it is voidable by reason of the dis- hearing on improper off -the -record con- among all four applicants is believed cer- qualification of a commissioner, and (5) tacts with FCC commissioners last week tain. L.B. Wilson Inc. (WCKY Cincinnati) whether the conduct of any party if not an and was immediately designated to hear is the fourth applicant. There was no find- absolute disqualification reflects adversely another. ing of taint against L.B. Wilson by Judge on its character. The retired chief justice of the Pennsyl- Stern. Participants Notified In line with the vania Supreme Court handed down his Judge Stern's recommendation that none court's order, the Commission notified the initial decision in the Miami ch. 10 case of the applicants be completely disqualified Dept. of Justice and listed the parties who on Monday. On Thursday the Commission caused comment. Both the Justice Dept., would participate as WHDH Inc., Greater assigned him to hear the Boston ch. 5 case. which participated as amicus curiae, and Boston Television Corp., Massachusetts Bay Both cases involve charges of ex parse the FCC's special staff recommended that Telecasters Inc. and Allen B. DuMont Labs. discussions with FCC commissioners by both WKAT and National Airlines be dis- Inc. parties to the tv hearings. qualified. The FCC staff also recommended Comr. Craven took no part in the delib- In the Miami ch. 10 case, Judge Stern that North Dade be disqualified. erations of the Commission leading to the found that former FCC Comr. Richard A. Actually Judge Stern recommended that issuance of this order. He had abstained in Mack should have disqualified himself, and the activities of both WKAT and National the original 1957 vote when the grant was therefore recommended that the FCC re- Airlines be considered adversely in consider- made to WHDH by four to two. Favoring voke the grant to National Airlines. He ing their character qualifications. WHDH were Messrs. McConnaughey, found that both National Airlines and There was still some talk that the Com- Mack, John C. Doerfer and Robert E. Lee. WKAT Inc. (A. Frank Katzentine) had mission might, when it reopens the case Comrs. Rosei H. Hyde and Robert T. Bart- engaged in behind- the -scenes conversations after its final decision is promulgated, con- ley dissented. A hearing examiner had rec- with Mr. Mack, but he did not recommend sider opening Miami ch. 10 to new appli- ommended that ch. 5 be awarded to Greater that they be disqualified. He also found cants. Last Thursday, it was reported that Boston Television Corp. that North Dade Video Inc., a third appli- a Miami group headed by Charles H. Cran- The Commission asked the parties to file cant in the original planned Miami ch. 10 hearing, don, former County commissioner, intention to participate by Dec. 15. It also was not guilty of ex parte contacts, is withdrawn although to apply if the ch. 10 grant said it would entertain motions to hold the he termed "imprudent" the action of North from National Airlines. The group has hearings outside of Washington. Dade special counsel Robert F. Jones in up $1 million, it was said. agreed to put Judge Stern's decision was simple-almost submitting a document favoring his client case was remanded The Boston ch. 5 to the extreme. to Comr. T.A.M. Craven. of off-the- for investigation He found that Comr. Mack should have The parties in the Miami case appeals court last have 30 record contacts by the disqualified himself, and therefore that the days to file exceptions to Judge Aug. 4]. During hear- Stern's initial July [GOVERNMENT, February 1957 final decision in favor of decision. Thereafter, Legislative Over- oral argument will pre- ings before the House National Airlines was void. sumably be requested and held before the it was testified that some sight Committee, He also determined that although WKAT FCC, and a final decision on the wire -pull- approached both former of the parties had Airlines were guilty of the im- ing issues will be forthcoming FCC Chairman and National from the Comr. Mack and former propriety of attempting to influence Comr. Commission. This will have to be submitted The court, how- George C. McConnaughey. Mack outside the record, this was not an to the U.S. Court of Appeals, since upheld the FCC's decision that ever, specifically absolute disqualification (which would have court still has jurisdiction in the case. ch. 5 to WHDH Inc. in granting the Boston meant dismissing their application), but Four -Way Likely -Traveler). Hearing If the FCC (Boston Herald only a relative disqualification which the the Commission commissioners go along with Judge Stern, In its notice last week Commission must take into account in any further proceedings. Judge Stern also found North Dade Video STERN DECISION QUALIFIED Inc. not guilty of any impropriety in hiring Judge Stern on accepting gifts and edict or rule of law prescribing an ab- former FCC Comr. (and former Congress- favors: solute, automatic disqualification, in all man) Robert F. Jones, but did find "impru- "It may not be amiss to interpolate that future proceedings in the case, of appli- dent" Mr. Jones' action in sending Comr. all this does not mean, of course, that cants guilty of any wrongdoing. It might T.A.M. Craven a copy of a document favor- any and every gift to a person in public be possible, for example, to find in a case ing North Dade. office is necessarily to be condemned as that an applicant guilty of misconduct - L.B. Wilson Inc., the fourth applicant, unethical and improper. It naturally de- after full consideration by the Commis- came out with clean hands; Judge Stern pends on all the attending circumstances, sion of all relevant factors, financial, found no improprieties in its activities. such as the degree friendship; planning and the of family technical, experience, The key finding by Judge Stern was con- or other relationship between the parties; qualifications numerous other requisite tained in his second conclusion: That Comr. the magnitude of the gift; the likelihood that enter into the question but including Mack not having disqualified himself, the or reasonable possibility of the donor also consideration of the mi.conduct itself award of ch. 10 to Public Service Television seeking, least welcoming, official or at as adversely reflecting upon the character Inc. was voidable and should be revoked favors in return; the donee being in an of the applicant and as hereinafter dis- and set aside "because the applicant did not office where he would be able to grant cussed-would nevertheless be the party have a hearing before an impartial tri- such favors... . that would furnish the best television . Judge Stern on the question of absolute bunal... purposes of disqualification: service in all its important Judge Stern's failure to disqualify the "It would seem clear, therefore, that, education and information, to the people applicants was in direct opposition to the since the 'public interest, convenience, of the community in which the station was recommendations of the Dept. of Justice and necessity' is, by statute and decision, to operate, and thereby best serve the and the FCC's general counsel staff. the proper and indeed the supreme de- 'public interest, convenience and neces- Both had asked the special hearing ex- terminant in such cases, there is not any sity.'..." aminer to revoke not only the grant to National Airlines, but also to disqualify Page 56 December 8, 1958 BROADCASTING WKAT and Public Service. The Commis- remarked. This means, he emphasized, no tainly implied and so understood by White- sion staff had also asked for the disqualifi- behind -the- scenes contacts and no gifts. side." Messrs. Robert H. Anderson and cation of North Dade Video Inc. Bolstering this attitude, Judge Stem Paul R. Scott, members of Miami law firm The Dept. of Justice had asked for a quoted canons of the American Bar Assn.; representing National Airlines, and George clear-cut ruling that any ex parte contact Sir Edward Coke, Lord Chief Justice of T. Baker, president of National Airlines, with a commissioner be automatically dis- England in the 17th Century; the Bible had maintained that they tried to hire Mr. qualifying both for the Commissioner and (Deuteronomy, 16:19); the Roman phil- Whiteside, but that he refused. Thus, they the applicant. osophers Seneca and Martial, and the He- claimed, Mr. Whiteside's involvement with Judge Stern did not make any finding on brew philosopher Saadi. Mr. Mack was on his own. the vote of former Chairman George C. Discussing the activities of emissaries of Imprudence In referring to Mr. Jones McConnaughey. There had been testimony WKAT, Judge Stern said: on Capitol Hill Judge Stem said there was that Mr. McConnaughey had been ap- "All of those thus named -persons to nothing wrong in the attempt to prohibit proached behind the scenes to vote for one whom Mack was obligated by reason of the grant to National Airlines through of the applicants. friendship or political support or both- legislation of a general public policy. But Clean Bill In his 21 -page decision Judge actually sought his vote for WKAT how- Judge Stern found that Mr. Jones acted Stern emphasized that none of the present ever vigorously both he and they denied imprudently although "not ill -intentioned," FCC is involved in the charges. He also that they asked him for it in so many words. in sending to Comr. Craven the document termed "particularly reprehensible" the fact One would have to be quite naive to accept he had prepared in favor of North Dade. that secret approaches were made to Comr. as a fact that they urged him only to decide Mr. Jones had been hired by some North Mack during the "critical period," begin- the case on the merits -a request that Dade stockholders unbeknownst to its reg- ning from the time the examiner's initial would properly have merited resentment ular counsel, to interest Congress in legis- decision was issued, March 1955, until the as implying a lack of confidence in his lating against an airline owning a tv station. final Commission decision was issued, Feb. judicial integrity. Mack certainly knew The award of a tv channel is not a 7, 1957. what was being asked of him." "prize" to one or another of rival appli- Commissioners, in the exercise of their The activities of Thurman A. Whiteside, cants, Judge Stern stated, for his or its own judicial duties-as distinguished from Comr. Mack's benefactor and friend, was sake. "[It is for the purpose] of serving the "merely administrative" duties-are "to all "with the knowledge and sanction of An- transcendent interest of the public by ob- intents and purposes quasi -judges, and ac- derson, Scott and Baker," Judge Stern taining the one best qualified to satisfy cordingly should be bound by the same ruled, "a sanction which, if not expressed the needs and promote the welfare of the legal, ethical and professional rules as those in conventional terms or embodied in a for- community in which the station is to op- by which judges are governed," Judge Stern mal agreement of employment, was cer- erate," the judge said.

FTC HOMEWORK: MORE WATCHDOGS OVER RADIO -TV

Broadcasters are going to hear a lot more gives Mr. Sweeney his enthusiastic about and from Charles Amos Sweeney, the belief he will have aid in his new job is the new chief of the Federal Trade Commis- reaction of industry leaders to the FTC's sion's radio -tv advertising unit. latest guide -on pricing. The ebullient Ohioan last week was ap- Early in November, Harold E. Fellows, pointed to head the FTC's broadcasting NAB president, wrote to John W. Gwynn, monitoring office. He succeeds the unit's FTC chairman, saying: first chief, Harold Scott, who was reassigned "I am sure that the Commission can to the FTC's Small Business division. count on the full support of the broadactsing Actually Mr. Sweeney has been acting industry in its effort to encourage adver- chief of the radio-tv unit since September. tisers to comply voluntarily with the law on price advertising. Radio and television mem- first evidence of the dynamism of the The bers of this Association are deeply con- new radio-tv chief was contained in the same with integrity in advertising." that reported his appoint- cerned Mr. announcement Fellows referred to the fact that the NAB's ment: A stepped up drive against question- radio and tv codes already treat the problem. able advertising on the air, using the more than 350 professional staff members of the The pricing guide also received support FTC. These are being asked to feed Mr. from the American Newspaper Publishers Sweeney and his staff (of four) tips on pos- Assn., the Advertising Federation of sible violations as they listen and view radio America, and other groups. and tv in their own homes or elsewhere. The announcement of Mr. Sweeney's ap- The radio-tv monitoring group was acti- pointment also contained notice that the vated in 1956, following an outcry against more than 350 FTC professional employes (in Washington and in its field offices "deceptive" advertising on the air. This came - located in New York, Chicago, Cleve- most heavily from members of Congress. land, Atlanta, Kansas City, New Orleans, Earlier this year the unit installed broadcast San Francisco, Seattle) would be expected receiving equipment and recording appara- to furnish the Commission with informa- to help it in its function of screening the FTC has a Sweeney tus NEW RADIO -TV CHIEF: tion about questionable advertising dis- content of broadcasting [Gov - to to. commercial tell it covered during the course of their personal April 14]. ERNMENT, viewing at home or elsewhere. Mr. Sweeney thinks the broadcast indus- a much better job of policing copy," Mr. try and the FTC can work closer together Sweeney observed the other day in an in- This is predicated on the assumption that FTC staffers are always on duty than ever before. This is predicated on the terview with BROADCASTING. "I'm sure radio -"like a an FTC spokesman explained. FTC's issuance during the last few months and tv broadcasters want to help keep the policeman," of advertising guides on a variety of subjects good name of advertising clean, and these FTC staffers had been used for this pur- (tires, pricing, cigarettes). guides are established for that very purpose before, but it was assigned work. Ac- "With these guides broadcasters can do pose." cording to last week's interpretation, this BROADCASTING December 8, 1958 Page 57 Streaking into first run syndication with jet -like force, CBS Films' breathtakingly dramatic visual history of the air age... A/R POWER documents for the first time the wonder and the excitement of man's conquest of the sky... in the most startling aerial photography ever seen on home screens. Shown on the CBS Television Network... A/R POWER achieved a direct hit for The Prudential Insurance Company of America, with an audience share of 38.4, averaging first in its time period throughout the season. Two years in the making, epic in scope... A/R POWER is produced by famed CBS News, with an original musical score by the Pulitzer Prize- winning composer Norman Dello Joio and narration by Walter Cronkite.

For 26 fast -moving half- hours, contact.. . CBS FILMS Q "... the best film programs for all stations"

New York, Chicago, Los Ange /es, Detroit, Boston, St. Louis, San Francisco, Dallas, Atlanta. Canada: S. W. Caldwell, Ltd.

Source: Nielsen

GOVERNMENT CONTINUED

will be, henceforth, part of their daily work. Before the establishment of the radio -tv unit, FTC guardians screened commercials -ROADCASTING through continuity scripts. The FTC re- THE BUSINESS WEEKLY OF TELEVISION AND RADIO quests non -affiliated, independent radio and tv stations to furnish commercial scripts four times a year; networks furnish this information each month. The radio-tv unit also Special Holiday Rates scrutinizes newspaper and magazine ads. ONE YEAR SUBSCRIPTION With the establishment of the radio-tv "listening- watching post," the FTC found it 52 WEEKLY ISSUES -$7.00 could not only read the copy, but could catch the voice inflections and the nuances EACH ADDITIONAL GIFT -$6.00 implied through gestures and mannerisms Please send 52 issues of BROADCASTING as my gift to: through on- the -air checks. This is done by requesting from Washington stations film clips of commercials which have come under scrutiny. If the Washington stations do nome title /position not have this, FTC requests the clip from other stations elsewhere in the country. company name The greying but athletically trim Mr. street & number o Sweeney was born in Michigan in 1908, but $7.00 was raised in Toledo, Ohio. He came to city zone state Washington in 1930, working as a clerk in Sign gift card the FBI and studying law at night. He received an LL.B. in 1935 from George Wash- ington U., and an M.P.L. and LL.M from National U., in 1939. He joined the FTC in name title /position May 1935. From 1938 to 1950 he was with company name the Bureau of Stipulations. Beginning in 22!!: 1950 he was assistant chief of the Bureau street & number o of Investigation, and in 1954 he was made a a project attorney specializing in food and city zone state drug cases. Sign gift card Mr. Sweeney served in the Coast Guard during World War II, returning to civilian life as a commander. Most of his Coast Guard service was in the Pacific. He is pres- name title /position ident of the Coast Guard Chapter, Reserve Officers Assn. company name He is married to the former ó Elizabeth Klar of Indiana, has two daughters street & number 8 and four grandchildren. The Sweeneys live $' 9.00 in Arlington, Va. city zone state 0 Sign gift cord WJMR -TV Asks to Use Ch. 13 At Close of Ch. 12 Experiment

name title /position WJMR -TV New Orleans, ch. 20 outlet which has been ordered to cease its experi- company nome mental operation on ch. 12 by next Jan. 1, asked the FCC last week for special tempo- ó 4$25.00 street & number rary authorization to operate on ch. 13 until the contest for that frequency in Biloxi, city zone state Miss., is resolved. Sign gift card The FCC canceled WJMR -TV's experimental operation on ch. 12, on which it duplicates the programs of its assigned ch. additional subscriptions may be listed separately at $5.00 20 [GOVERNMENT, Nov. 3], after an FCC hearing required by an appeals court man- ell ceders *III M checked, M tt4. ...ef d dup,katt.n yo. will be notified Immediately date [GOVERNMENT, May 26]. The court had heeded a claim by WJTV (TV) Jack- son, Miss. (ch. 12), that WJMR -TV was not proposing a bona fide experiment. I enclose $ please bill r The Commission's award of ch. 13 in Biloxi (less than 100 miles from New Orleans) to Radio Associates Inc. was re- name manded by an appeals court for partial rehearing [GOVERNMENT, Sept. 22]. WJMR- street & number TV said last week that it appears a substantial period will elapse before the FCC de- or competing city zone state cides if Radio Associates WLOX Biloxi gets ch. 13 and added that if the New Orleans station is not allowed to operate on ch. 13 the "highly significant experimental aspect of the station's operation Subscription Department 1135 DeSales St., Washington 6, D. C. BROADCASTING will be lost or interrupted indefinitely. BROADCASTING Page 60 December 8, 1958 This ad ran as a full page in The and The Jacksonville Florida Times -Union Journal on November 2

N U C')Ogiilefirg-f:P':"t." JACKSONVILLE! Here's why we're 23% ahead* you've put In one short month of our nearest competitor! * WMBR han Florida's most complete radio news bureau ...geared to bring you all the local news when it happens plue up-to -the-minute world news from the global facilities of the Columbia Broadcasting System. * WMBR has Jacksonville's best team of announcers. Hear the Harper Boys -Jimmy in the morning, Tommy in the afternoon -Rick Hollister at night -Jack Mock at mid. day and on weekends. * WMBR is the only Jacksonville radio station with the courage to expresa opinions on local issues. * WMBR has Jacksonville's best cash- awarding, fun - filled games and conteste. You can win from $50 to $l000 from "WMBR Dollar'! * WMBR brings you Jacksonville's best football cover. age- including games of the University of Florida, Floride State University, Georgie Tech and the professional Na. tional Football League games of the Washington Redskins! * WMBR brings you the best in radio entertainment the exciting adventures, thrilling dramas and sparkling variety shows presented by the CBS radio network.

audience! radio ot Starting in Meese, Re°,.e mode by e rose January . , ,°d:e, o..eb<, 1 stems h De .:e September e n lele9ey westerno Dn, ° WMBR radio Here are the voices of WMBR will be e, Orme abo.e, kN te ripe represented DON SMITH ROUIT O. LEWIS SAVI amas lAU MOU nlrT]DI, Meneau N. M SUAI PATRICK UAaISS SCHON wwul THOMAS TOSSAIT HMSU nationally MAN Ott tel Me . by W110 e.., m.> wm.e.e Nee Ms, lr . AMIU OORTRSI' DOUG rsWARaS AMAN HMna ROBOT TROUT MN *et :.IDe11u, r.m.wF..,.,fl° mn ms e rMAN TOM LOON WIO( STRATTON mwullR. MORROW RIO( NOWSTU pldwleeod.Wwv WYmD.nv Ney trey, 1131,t Met JOHN BLAIR & COMPANY

BROADCASTING December 8, 1958 Page 61 GOVERNMENT CONTINUED Ready War News Pool Asked by Bartholomew NINE'S A CROWD Creation by the armed services, broad- When conflicting applications are casters and the press of a reserve corps of filed with the FCC a hearing is held. war correspondents ready to go into action When nine conflicting applications are at the outbreak of any future major war filed a big hearing is held. The Com- !2 was proposed last week by Frank H. Bar- mission has announced such a hearing tholomew, president of United Press Inter- on various am requests in California. national. The applicants and their applications: 40 Mr. Bartholomew, who had just returned Gralla and Gralla, Tujunga, for a from visits of several days each with the new outlet on 840 kc, 250 w, day; KIEV Glendale, which wants a power CPm Strategic Air Command and aboard an .13 aircraft carrier at sea, made his suggestion boost from 250 w to 10 kw, remaining in off-the -cuff remarks during an address to on 870 kc, day; South Coast Broad- the annual conference of Navy public in- casting Co., Laguna Beach, for a new 9 3 formation offices in Washington last Mon- station on 890 kc, 1 kw, day; South- 6 day (Dec. 1). land Communications Co., Anaheim, epM84 Correspondents in such a pool would be for 900 kc with 250 w, directional an- kept abreast by the armed services on new tenna, day; J.J. Flanigan, Fontana, for developments in rapidly- changing weapons 830 kc, 1 kw, day; Gordon A. Rogers, of war and fighting techniques. The cor- Colton, for 860 kc, 5 kw, directional KSO respondents, in turn, would keep the serv- antenna, day; San Luis Rey Broadcast- Audience ices informed on the requirements of the ing Co., Newport Beach, for 820 kc, and various media for quick and effective cover- 500 w, directional antenna, day; Up- age of warfare. land Broadcasting Co., Upland, for Billing 900 kc, 250 w, directional antenna, Figures Mr. Bartholomew said he feels newsmen would be completely unprepared if the day, and Robert Burdette & Assoc., are U.S. suddenly found itself in a conflict. West Covina, for 900 kc, 500 w, direc- easy on He thought public information officers of tional antenna, day. the eye. the armed services must meet the demands of all news media -radio-tv, wire news Latest Pulse shows the services, newspapers, magazines and news- Set Stereophonic Standards, spectacular swing of audiences reel -for speed and accuracy; that news Philco Corp. Asks Commission to KSO ... tells why media must be able to depend on the ac- advertisers, national and local, Philco Corp last week asked the FCC to have boosted KSO gross billing curacy of news announcements from the be- a sensational 90% ginning and in follow -ups. The military begin rulemaking aimed at adopting stereo- in 4 months. must also meet the demands of news media phonic transmission standards for "com- for speed since this is an essential require- patible" am broadcasting. The set- making %lloaulKge! ment of their production or transmission firm offered for adoption its own proposed KSO is up 47% from function, he said. standard, together with a description of 6:00 AM till noon. He said such a corps of war correspond- modulator systems is has used in lab tests " %tem.:wral ents-fully accredited by the military and with regular (monophonic) am sets, stereo KSO is up 23% from the various news media -should be subject am sets and a miniature stereo transmitter. noon to 6:00 PM. to voluntary policing to weed out non- Philco, which owns no broadcast stations, eligible or fringe reporters not directly or said its system is now ready for field testing Ike Doc Eel/ SSecaol seriously concerned with reporting the and that it will cooperate with any am broad- Bell-loving Iowa has upped his events involved. He suggested a system of cast station or the FCC engineering staff to audience a mammoth 150 %. courses or study sessions to instruct cor- that end. Philco said it also will be glad to 7ote c é the respondents on new methods and machines, cooperate with the proposed National Stereo Radio Committee, (see page tukole des? adding that, in return, correspondents with 74). previous war experience could teach the The Philadelphia firm asked the FCC to Fully 40% more men. women and indicate teenagers are spending their listening military much about how to deal with news specific technical data it would re- hours with KSO. And we're handing media. quire for consideration of the Philco peti- over this ever -booming audience to our Mr. Bartholomew also said the armed tion for a field test and whether stations need ever -happy advertisers at lowest CPM in services must end the practice of withhold- additional licenses to carry out such a test. KSO history - as low as $.73 per Philco Mmmmmm. ing "bad news," which should be released said stereo receivers are relatively as quickly as possible and the file thus simple to construct to produce "full sub- THAT'S WHY IN DES MOINES ITS closed on it sooner. He also urged the Navy jective stereophonic effects," while they republic information officers to cut down on tain the advantage of dual speaker present- the flood of prepared news "handouts" and ment of monophonic broadcasts. During to get their commanding officers to hold stereo broadcasts, present monophonic re- K more news conferences. ceivers would perform without noticeable RADIO ON THE GO! difference as to sensitivity, distortion, signal- FCC Wants Uhf Curbs Kept to-noise ratio and fidelity, and would not The FCC has proposed to continue until lose "any of the information present in either PHONE TONY MOE AT KSO Dec. 31, 1960, the present restrictions on track of the stereo signal," Philco added. radiation from or contact H -R I{E1'S uhf television receivers to The FCC has received no proposals for 1,000 uv /m at 100 ft. More stringent limita- rulemaking on stereophonic am broadcast tions, 500 uv /m at 100 ft., were due to go standards. Harkins Radio Inc. last April 1.5000 BENTSON TONY MOE JOE FLOTO Pr.? Ident Vice -Pres -Gen. Mgr. Vice -Pres. into effect Dec. 31 this year, but a one- asked for rulemaking to set up standards for year extension was requested by Electronic fm multiplexing to achieve stereo broadcasts Industries Assn. FCC asked for comments [GOVERNMENT, April 28]. Stereo broad- on this proposed rulemaking by Dec. 11. casting on fin is covered in the FCC's in- It also cautioned that radiation from vhf re- quiry into the possibility of additional uses ceivers continues to be 500 uv /m at 100 ft. of fm multiplexing [AT DEADLINE, July 7]. Page 62 December 8, 1958 BROADCAOTINo CBS Foundation Inc. News and Public Affairs Fellowships for 1959 -1960

CBS Foundation Inc. has established at Columbia University Requirements for Applicants in New York a group of one-year CBS Foundation Fellow- L Qualification in one of the following categories: ships, for eligible persons engaged in news and public affairs A. News and public affairs stall employes of (t) CBS News, in the radio and television field. The Fellows will have all (s) the seven CBS -owned radio stations. (S) the six CBS -owned University expenses paid and in addition will receive a television stations, (4) the soli U.S. stations affiliated with CBS Radio, but not owned by it. and (S) the soo U.S. sta- stipend designed to cover living and other necessary costs tions affiliated with the CBS television Network, but not during the fellowship year. Eight fellowships are offered owned by it. for 1959 -1960. B. Regular members of the stalls of non -commercial radio and television stations licensed to colleges and universities who are engaged for a substantial portion of their time in news Purpose of the Fellowships and public affairs programs. C. Teachers of courses in radio and television news and public CBS Foundation Inc. has established the fellowships to offer a year affairs techniques at colleges and universities. of study for men and women engaged in Radio -TV news and public An applicant must be fully employed in one of Categories A. affairs who show promise of greater development and who seem B and C, and must have sufficient full -time experience in the most likely to benefit from the study year provided. field to indicate ability and promise of greater development. The fellowships make it possible for a holder to pursue credit or 2. A statement by the applicant's employer promising the appli- non- credit courses of his own choosing from the wide curriculum cant his present job. or an equivalent job, at the end of the of Columbia University. The courses chosen should be those which, fellowship year. in the opinion of the Fellow and with the advice of a University 3. A statement covering the applicant's personal history; educa- representative, can contribute most advantageously to a broaden- tional background; experience in news :und public affairs: and ing and strengthening of his background for continued work in the studies the applicant desires to pursue and the relation of news and public affairs. The courses would not. therefore, be lim- these studies to work performed or contemplated. ited to any general field; they might range acrass such varied fields as diplomatic history, economics, modern languages. Far Eastern The Selecting Committee fion 1959 -1960) affairs. political science, labor relations. nuclear science, etc.' In addition to the study program, CBS Foundation Fellows will On Behalf of the Public: LEWIS W. DOUGLAS, meet from time to time as a group to hear invited speakers on former American Ambaemdor to Great Britain; former Member of Congress and Director of the Budget; former Prin- subjects related to the news and public affairs field and to discuss cipal, McGill University; Chairman of the Board, Mutual Life Insurance these be subjects with them; and they will invited from time to Company of New York. time to observe and discuss news and public affairs programs and JOSEPH E. JOHNSON, President, Carnegie Endowment for International techniques at CBS Radio and CBS Television offices and studios in Peace; former Professor of History, LViltimus College; former officer of New York. U.S. Department of State and adviser to U.S. delegations lo the U. N. BYRON PRICE, former Executive News Editor, Associated Press: Assist- ant .Secrelnry- General, United Nations: tl. S. Director of Censorship, The Fellowship Year World nor II; awarded special Pulitzer Illation for creation and admin- istration of press and broadcasting wartime rodes (5944). While Fellows will be expected to meet the attendance standards On Behalf of Columbia University: of the courses in which they enroll, no final examination or paper DR. JOHN A. KROUT, Fire President. or report will be required. The year is intended to be one in which DR. LAW"I'ON E G. PECKH.AM, Dear of Graduate Faculties. promising people can, through detachment from their routine On Behalf of CBS Foundation Inc.: work, find both formal and informal opportunities to build up SIG MICKELSON, Vice President of CBS, Lrr. and General Manager of their knowledge of particular subjects and, at the same time. in- CBS News, and a number of the Board of CBS Foundation Inc. crease their understanding of the potentialities of radio and tele- EDWARD R. MURROW. News and Public Affairs broadcaster. vision for news and public affairs programming. he Selecting Committee will consider. among other factors, The third series of fellowships, for the academic year 5959 -196o, whether the stipend offered each applicant will be sufficient to will start in September 1959. meet living and other necessary expenses to the applicant. In cases Address request for an application or other correspondence to:' where an applicant has above- average living expenses because of WIII.IASI C. ACKP.aMAN ' the size of family or above -average travel and transportation ex- Executive Director, CBS Foundation Inc. peines because of the distance of his city or town from New York, 485 Madison Avenue, New York ax, N. Y. Consideration will be given to the passibility of a special allowance. .fpplicatio/xs ots[ be received not later than February a, 1959. All expenses at Columbia University (including tuition and special The Selecting Committee will announce its selections about Afareh 'b i harges in connection with the fellowship program) will be paid in full for each Fellow. ,6,í9S9. - GOVERNMENT CONTINUED "JAXIE" SAYS, FORD GIVES ABC'S OF ALLOCATION "YOUR BEST FCC Comr. Frederick W. Ford gave wide, competitive tv service,- he added. Houston radio-tv executives a sophisticated Deintermixture, Mr.. Ford said, has not NIGHTIME MINUTES analysis of tv allocations last week. had the result that was anticipated. Further- In a 14 -page resu- more, Mr. Ford added, deintermixture me of potential tv "would leave us with two different tv IN JACKSONVILLE allocation moves, services . . ." with the choice of which Mr. Ford spelled out system in a community determined more ARE ON WFGA six alternatives -but by geography than by normal standards -TV" emphasized that he of public interest. had no recommen- In discussing other possible moves, Mr. dations to make. Ford listed such obstacles as expense to speech was The both the public and the broadcasters as well scheduled to be de- as to users of other services now occupying livered to the Hous- the potential spectrum areas; requirement ton Radio -Tv Ex- to secure international agreements to make ecutives Assn. Fri- COMB. FORD the changes, and complexities of receiver day night. design where the bands are not contiguous. Mr. Ford set out four standards for tv The plan suggested by allocations: Comr. Craven recommended, on a long -range basis, the Allocation should be in a continuous establishment of a continuous tv band run- band, or as nearly continuous as possible. ning from 174 mc to 324 mc. This would Ratio of the highest channel to the permit the allocation of 2S tv channels. lowest should be as low as possible. A 3 At the present time the Commission has to 1 ratio would be desirable. The lower staff studies the ratio the lower the cost and complexity underway on various tv allocations plans. of tv receiver design. By the end of this year, but more likely early in 1959, the results of Frequencies should exhibit as nearly You'll find a lineup of top shows the Television Allocations Study Organiza- the saem propagation characteristics as to use in sending your sales mes- tion should be available. TASO was set up possible. sage into the booming North two years ago to research propagation and be Florida -South Georgia television Total number of channels should other characteristics of the vhf and uhf tv adequate to provide a nationwide com- area. This rich $11 2 billion mar- bands for submission to the FCC. petitive tv service. ket is ready and receptive . . . Among the alternatives, Mr. Ford so move in with minutes on: WMBV -TV Says Changes seemed to be most sympathetic to a tv Asked * RESCUE EIGHT -Mondays allocation which would run from 174 mc Are Matter of 'Life and Death' -7:30 to 8:00 PM to 474 mc. This would start at what is WMBV -TV Marinette, Wis., last week now ch. 7 and run continuously for 300 * HONEYMOONERS- Tues- asked the FCC to expedite consideration of mc, allowing for 50 channels. This is 25 days -10:30 to 11:00 PM and decision in the station's application for channels more than the same plan recom- site relocation and increased antenna height * FLIGHT -Fridays -7:00 to mended by Comr. T.A.M. Craven last and transmitter power because "life and 7:30 PM spring (LEAD STORY, June 2]. death" of the station "is at stake." The The area above is the top of Reach deep for results and reach what now WMBV-TV application was set for hearing ch. 13 (216 mc) is mostly assigned to for WFGA -TV. It's your best buy after objections to the changes by WFRV- government service. It also contains aero- in the Jacksonville Metropolitan TV Green Bay. The record was closed by Market. nautical navigation aids, amateur bands, the examiner Nov. 20 after a 21/2-day hear- meteorological aids and even a small broad- ing. cast remote pickup band. For further information on one At the same time last week, WMBV -TV minute availabilities, call Ralph Mr. Ford warned, however, that until protested and asked reconsideration of the Nimmons in Jacksonville at EL- government officials agreed that this area Commission's renewal of WFRV-TV's li- gin 6 -3381 or contact your near- of the radio spectrum was not required for cense on Nov. 25. WMBV-TV charged est P.G.W. "Colonel ". national defense, there was no use specu- WFRV -TV submitted incorrect material in lating as to its possible use. He also stressed the hearing on the WMBV -TV change, BASIC NBC AND SELECTED that any conversion would have to be over abused administrative processes and inter- ABC PROGRAMMING a transition period long enough to permit fered with contractual relations between amortization of existing equipment as well WMBV -TV and NBC -TV, with the result Represented nationally by as the establishment of government services that the Green Bay station wooed away Peters, Griffin, Woodward, Inc. in new spectrum space. the Marinette outlet's affiliated network. In 1956 the then Office of Defense Mobi- WMBV -TV said its proposed increased lization told the FCC that these government coverage was indispensable to retaining its frequencies, as well as others in the vhf network affiliation and that WFRV -TV's band, could not be released because of prime aim in the hearing was to cause WFGA-TV "national security requirements and the NBC -TV's disaffiliation with the Marinette needs of air navigation and air communica- station. WMBV -TV said NBC -TV notified tions ..." This was the result of a special it on Nov. 25 that it would switch affiliation Channel 12 interdepartmental study EAT DEADLINE, to WFRV -TV next June I. Jacksonville, Florida April 16, 1956]. The Marinette outlet said it has lost over What Mr. Ford likes about the 174 -474 $175,000 already; that two-thirds of its mc band is that it is "feasible." It would revenues can be expected to start "drying FLORIDA'S have less impact on other uses of radio, he up" when it loses NBC -TV affiliation, and said. The plan also would provide an that the station will have to severely curtail COLORFUL STATION "adequate number of channels for a nation- or cease its operations.

Page 64 December 8, 1958 BROADCASTING 1003 -C VIDEO TRA S ISSION 1004 -B VIDEO TRANSMISSION RECEIVER TEST SIGNAL GENERATOR TEST SIGNAL of differential Produces multi-frequency stairstep, modulated stairstep, Very rapid and accurate measurements phase and differential characteristics of video facilities. Responds white window, composite sync.. Variable duty cycle. Regulated gain to standard stairstep test signal modulated with 3.58 mc. VIDEO TRANSMISSION TEST EQUIPMENT In Daily Use by Major Networks, Stations, and Long Lines Carriers ALL UNITS AVAILABLE IN CARRYING CASE OR 121/4' STANDARD RACK MOUNTING

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1005 -A VIDEO TRANSMISSION TEST SET 1005 -Al - Produces composite television waveforms suitab a for measuring amplitude vs. frequency; differential gain vs. -CR SQUARE WAVE GENE hi -A VERTICAL INTERVAL KEYER 1073 SIN2- plitude; dynamic linearity; differential phase vs. amplitude; 1008 uces new waveform for testing TV or other pulse unit c frequency transient response; low frequency transient respons Permits test and control signals to be transmitted simultaneously and of for and characteristics. Sine -Squat low frequency phase or streaking, smears, mismatches; with program material, between frames of TV picture. Any test em amplitude phase ave is to TV camera signal and is more set video characteristics signal (multiburst, stairstep, color bar, etc.) may be added to the pulse equivalent Test are for sitive than a Square Wave in indicating ringing. Video test signi 1005-A2 - composite EIA Sync, blanking, horizon composite program signal. signals always present Supplies without 'ustable for 1.0 volts or 1.4 volts peak to peak. Now in us and vertical drive signals and regulated B + power for its checking transmission conditions impairing picture quality. is not aware alor TV networks and long lines carriers. and 1005-Al. Features magnetic core binary counters. The home viewer of their presence.

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FCC Defends Microwave Stand included KLIX -TV Twin Falls, Idaho; FCC Denies WMBO -AM-FM Plea (TV) WCTV (TV) Before U.S. Court of Appeals KLTV Tyler, Tex.; In Consolidated Hearing Order Thomasville, Ga.; KGNS -TV Laredo, Tex., The FCC defended its policy of withhold- and KWRB -TV Riverton, Wyo. The FCC last week denied a petition filed ing action on grants of microwave relay Asking the court to require the FCC to by WMBO-AM -FM Auburn, N.Y. [Gov - facilities for community antenna systems in grant the microwave applications or set ERNMENT, Aug. 18], asking reconsideration argument last week (Dec. 1) before the U.S. them for hearing were Mesa Microwave of Commission action ordering the am-fm Court of Appeals for the District of Colum- Inc., which seeks links to serve CATV sys- operation to submit its license for renewal. bia, saying the Commission shouldn't be tems in Laredo, Tallahassee, Fla., and Fort The FCC has ordered a consolidated pro- forced to decide "in 15 or 20" individual Myers -Naples, Fla.; Carter Mountain Trans- ceeding which includes hearing on the May cases what is encompassed in its current mission Corp., Cody, Wyo.; East Texas 22 grant of a new am station in Auburn to study of secondary types of television an- Transmission Co., Tyler, Tex.; Idaho Micro- Herbert P. Michels. nounced last May 22 [GOVERNMENT, May wave Inc., Twin Falls, Idaho; New York WMBO -AM -FM had asked the FCC to 26]. Penn Microwave Corp., Corning, N.Y., and reconsider the new am grant on grounds that Counsel explained the Commission posi- Valley Microwave Inc., Florence, Ala. the Auburn area could not support two station in answer to appeals to the court by six tions economically. The FCC on July 30 common carriers whose applications for WCHU (TV), WTVP (TV) Intervene [GOVERNMENT, Aug. 4] ordered a hearing of microwave facilities to feed CATV systems the new grant (WAUB), but in the same have been held up pending the FCC study In Terre Haute Ch. 10 Hearing action ordered existing; WMBO -AM-FM to [GOVERNMENT, Oct. 27, 20]. The common are fearful of Two uhf stations which submit its licenses for renewal in the same carriers said the FCC has no right to freeze more vhf competition were allowed to inter- proceeding. the applications and should either grant vene in the ch. 10 case at Terre Haute, Ind., The FCC's 4 -3 split decision on July 30. them or designate them for hearing. They by Chief Hearing Examiner James D. Cun- cited the controversial "Carroll case" in charged that the Commission did not start ningham last week. The two are WCHU which the U.S. Court of Appeals for the Dis- its inquiry proceeding until forced to do so (TV) Champaign -Urbana (ch. 33) and trict of Columbia found that the public in- by indications the Senate Commerce Com- WTVP (TV) Decatur (ch. 17), both in near- terest must be weighed in cases involving mittee might start one of its own. by Illinois. economic injury to a broadcast station [LEAD The argument was held before Judges In the case, WTHI -TV Terre Haute oc- STORY, July 14]. Thus, E. Barrett Prettyman, presiding, and David cupies ch. 10, but has applied for ch. 2 reasoned the Com- mission majority, the L. Brazelon and George T. Washington. there, in competition with IIliana Telecast- FCC should determine, in view of the economic FCC explained its May 22 notice of in- ing Corp. Livesay Broadcasting Co., mean- injury question, whether existing WMBO quiry "looks toward" rulemaking. The study while, has applied for WTHI -TV's ch. 10 -AM -FM or the covers among other things the impact of and the FCC has ordered that WTHI-TV new WAUB is better qualified to serve the CATV, tv boosters, repeaters and satellites submit its ch. 10 license for renewal in public interest if the Commission finds that on regular tv broadcast stations. consolidation with the Livesay application both are not likely to survive in Auburn. Intervenors supporting the FCC position [GOVERNMENT, Sept. 22]. In the July 30 decision, Comrs. Rosei H. Hyde, Robert E. Lee and John S. Cross dissented, because, it was understood, they felt that forcing WMBO -AM -FM into comparative hearing with the proposed WAUB constituted uncalled -for harassment In the Syracuse Market of an existing licensee. Hots ..g to this viewpoint in last week's decision were Comrs. Hyde and Cross. WSYR's COVERAGE Comr. Lee was absent. The FCC's action of July 30 was looked upon at the time as an implicit warning to EQUALS THAT OF existing stations to take care how they use the economic injury "weapon," lest they find their own licenses called up for renewal. NEXT TWO STATIONS* The FCC has notified the solicitor general that it intends to appeal the Carroll case to The amazing coverage superiority of WSYR is the U.S. Supreme Court. illustrated by these facts: The licenses for WMBO-AM -FM normally would expire June 1, 1960. It reaches 80% more homes than the No. 2 station in Syracuse. Access Champion Loses Election Its weekly circulation is as great as that of Virtually lost from sight in the Demo- stations 2 and 3 combined! crats' Nov. 4 national election sweep was That's probably because WSYR attracts the adult, the fate of Judge Saul L Rabb, staunch Re- able -to -buy audience by high quality programming publican opponent of Canon 35 restrictions in all major areas of entertainment and public on radio -tv courtroom coverage. He was to service. have heard the Forrest Teel murder trial in N B C in Central New York Indianapolis, promising free broadcast access [STATIONS, Oct. 27], but lost in re -elec- Nidöe Repr.,.nfed tion bid for judgeship of Marion Crwrqr Criminal Ncbonolly by 2 in Srnirr N.. ? Court Div. Indiana Democrat blitz to HENRY I. CH RIST Al CO Thomas J. Faulconer Jr. WIBC reported last week, after an exclusive interview, that R._LLl- 11i ,HUu!ql Inlnlf.11.i ! Judge Faulconer also favors unlimited radio - ill .f tull:lia ?iQrst--'- go_ TSA_n.. tv- photographic coverage "within bounds of propriety." He noted thousands of people S KW SYRACUSE, N. Y. 570 ¡CC would be denied access to a public trial because of employment and small courtroom facilities. Page 66 December 8, 1958 BROADCASTING NETWORKS CONTINUED KAROL: CBS TO SET RADIO STYL Some of the backgibund behind the de- accepted subject to station clearance. velopment of CBS Radio's new Program WMBD Mr. Karol said CBS Radio "logically or Consolidation Plan was revealed last week the way" in introducing this new conch,' by network sales vice president John Karol, because it "today is the only one with pr ;e who predicted that in time all radio net- grams strong enough to warrant their u: j works will have to copy it in some way. as foundation -stones in a new network radi In a speech prepared for delivery Fri- structure. Because of our confidence FIRST 5) to Advertising Club of day (Dec. the future of network radio, we b, . ,nsrst Louisville and Louisville Better Business ently maintained program quality. 1u effect, In Bureau, Mr. Karol said that under the plan we alone have continued treating our pre advertisers can be confident for the first grams as products in a branded line refire time in years, that their messages are "truly senting an established label that we are PEORIA national, because they are being carried obligated to protect." throughout the entire station lineup and on He said PCP would permi' 'much more a fixed schedule." experimentation and program 'elopment," His talks came as unconfirmed reports and continued: that up to 100 CBS Radio em- circulated "W. think, moreover, that s radio net- out their jobs FIRST ployes may have to be let of works are going to have to do something as a result of PCP, which becomes effective of this sort. For in the present condition of Jan. 5, and increased speculation as to which economic chaos in the industry, of helter- with specific programs will be dropped and which skelter programming, switching back and retained, aside from those originally desig- forth from network to local, of major clear- nated [LEAD STORY, Nov. 3]. ance difficulties and unreasonable delays by ICI -FI Regarding job security, employes have local stations in putting network programs been assured that management's objective is on their air -such a plan represents the RADIO to absorb into other departments of the surest road to the building of more confi- company those "competent" ones whose dence in network radio. and that "by timing, jobs will be eliminated, "It is our earnest belief that [PCP] repre- All day -everyday WMBD Radio by coordination and by cooperation through- sents the start of a happier day for the net- broadcasts over a new 5000 watt out CBS, it is planned to keep severances at work, the affiliates, the advertisers and the HI- FIDELITY radio transmitter, mak- a minimum" -even to the point of postpon- public. We believe it shows the way to the of de- ing WMBD RADIO, "THE BEST ing, where practicable, the revamping entire medium." partments until transferable employes have SOUND IN TOWN ". A powerful, dis- NBC Stands Pat Despite his prediction been relocated. Officials also have indicated tortion free signal for more than that others must eventually follow suit, the that in the long run the CBS Radio Div. half million people in the 16 county other national networks have given no in- have more employes than now, owing Peoria trading area. may dication that they plan to do so. NBC to o&o stations' needs for personnel for specifically has said it intends to continue additional local programming. [CLosED "present methods of operation" [AT DEAD- CIRCUIT, Nov. 24]. LINE, Nov. 10]. Mr. Karol told his Louisville audience FIRST out at the "tonnage" that PCP was his network's answer to the Mr. Karol struck He called it "offensive key question in broadcasting's unrest: "How concept of advertising. IN MEASURED who believes in quality," and do you put the relationship between a net- ... to anyone added: "A ton of baloney can be purchased QUARTER HOURS work and its affiliates on the kind of solid, confidence -inspiring basis that insures maxi- very much more cheaply than a ton of sir- mum values to users of local and network loin steak. There are very few things, really, in which people can buy tonnage alone. CBS WMBD': continuing leadership in radio ?" He acknowledged that there hasn't that this very limited num- the rich PEORIA market for more been enough advertising money in radio, Radio believes ber should not include radio programming." than 31 years is demonstrated by "as it is currently operated," to keep net- the fact that they are FIRST in 41 works and stations financially stable, and The network sales chief emphasized that out of 72 measured quarter hours, said the plan's "basic achievement" was "to PCP "was not network inspired" but more than all of the other Peoria build solid, mood -sequencing program "evolved from a proposal by representatives stations combined. Pulse 1958. schedules to attract and hold larger audi- of our affiliates who wanted to continue as ences." affiliates of the network. It was worked out Guarantees Basically, he ex- jointly by them and overwhelmingly ap- WMBD MARKET DATA Three plained, PCP (1) assures stations and listen- proved by the affiliates at their recent con- Population 531,900 ers "that the major public affairs and special vention in New York." Households 165,000 feature programming that only a network Among existing programs which Mr. Retail Sales $725,261,750 can supply will be maintained "; (2) estab- Karol said would be retained were: New Food Soles $142,488,750 lishes a daily schedule of five- minute news- York Philharmonic, world music festivals, Drug Sales s 17,826,250 casts on the hour, plus other news broad- Face the Nation, and Salt Lake Tabernacle Effective Buying Income $991,150,000 casts, which are available for sale by the Choir; at least four other public affairs pro- Income per Household $ 6,007 stations; (3) "selects the most appealing programs including Church of the Air, Capitol grams and personalities" from the current Cloakroom and Invitation to Learning; news- EXCLUSIVE schedule and consolidates them into specific worthy special events as they occur; World NATIONAL REPRESENTATIVES periods reserved for sale by the network. News Roundup and World Tonight; Arthur PETERS, GRIFFIN, WOODWARD, INC. These specific periods are two hours in Godfrey, Art Linkletter, Lowell Thomas the morning and two in the afternoon plus and Edward R. Murrow; seven daytime 75 minutes at night, Monday through Fri- serials; Amos 'n' Andy Music Hall, Johnny day, and two hours in late afternoon and Dollar, Suspense, Gunsmoke, Sez Who? and early evening on Sunday. Program sales Mitch Miller Variety Show. In a switch on outside of network time, such as Metropoli- usual practice, he said, a tv show -Have WMBD tan Opera broadcasts on Saturdays, will be Gun, Will Travel -will be adapted for in- Page 68 December 8, 1958 BROADCASTING ]KS

the other news media spokesmen, that the th HOUR APPEAL BY NETWORKS conventions be held one week apart so that advance news from the second convention )N '60 CONVENTION SITE MAY WORK will not be overshadowed by floor proceedings of the first. Mickelson persuades Democrats to postpone site choice Radio-tv will require a minimum of 50,- 000 sq. ft. of floor space in the convention Networks given good chance to get cooperation by GOP auditorium. This space is "absolutely essential," Mr. Mickelson said, and must be They said it couldn't be done. were comparable, he said. As head of CBS in one, contiguous area. Another require- But Thursday and Friday (Dec. 4-5) of News, Mr. Mickelson had overall super- ment that "simply cannot be reduced," he last week, the radio-tv networks were suc- vision in arranging that network's coverage stressed, is 8,030 sq. ft. for each tv network. cessful in engineering a meeting- of -the- of the 1956 conventions. On hotel space, Mr. Mickelson said CBS minds between the "I would hope that something could be had 325 working personnel at the 1956 Democratic and Re- done" in arranging a common site, the Democratic convention in Chicago and republican Parties. CBS vice president stated, telling the com- quired 220 hotel rooms. The requirements Goal: A common mittee members the networks would take of ABC and NBC are identical, he said. convention site for the initiative in arranging and promoting Access will be required to the hotel space the politicos' 1960 a Democratic-GOP meeting. two weeks prior to the convention, Mr. summer nominating Prior to Mr. Mickelson's request for a Mickelson said, while the convention hall sessions. Democratic committee to meet with the radio -tv working area will be needed six Speaking for all Republicans, Mr. Butler told the news weeks in advance. This is necessary because networks -and with media representatives of unsuccessful ef- of special equipment which must be con- the hectic and cost- forts to meet with the GOP to discuss a structed and /or installed. ly 1956 Chicago-to- common convention site. "We have made The politicians were highly interested in San Francisco net- all reasonable efforts to negotiate .... a their 1956 ratings and queried Mr. Mickel- work airlift in mind MR. MICKELSON meeting, he said. son on this point and a chart which showed -Sig Mickelson, vice president in charge Seven cities are bidding for the 1960 daily ratings of the Chicago convention. of CBS News, persuaded the Democrats to conventions and all made presentations to Mr. Butler noted the size of the tv audience postpone a scheduled Saturday selection the Democrats last week in Washington was a prime consideration in slotting 1956 of a 1960 convention site and appoint a Sheraton Park Hotel. San Francisco and nominee. Adlai Stevenson's acceptance committee to meet with the GOP and news Los Angeles made Thursday pitches, while speech for the close of the convention. media. Mr. Mickelson made the surprise New York, Chicago, Atlantic City, Phila- One committee member asked if location request at the close of an appearance to delphia and Miami Beach appeared Friday. of the convention in certain time zones outline radio-tv's convention facility and Mr. Mickelson pointed up the increased would increase the tv audience. space requirements before the Democratic video coverage that would be available for Joseph McCaffrey, speaking for the Con- Site Committee, meeting in Washington. the 1960 conventions- raising more than gressional Radio-Tv Galleries, said that 1,100 independent and 1,200 Immediately after the broadcasting re- mild interest network personnel were accredited for the quest, the Democratic committee went into There will be 463 interconnected cities (63 1956 conven- more than in 1956) and an tion. He also made a strong recommenda- executive session. Later that same evening, additional 9.8 homes tion for the selection of one city for National Chairman Paul Butler informed million tv in 1960, he said. both As for individual 1960 nominating sessions. John Secondari, Mr. Mickelson the site committee had cities under consideration, the radio-tv spokesman ABC, and George McElrath, NBC, were agreed to postpone making a recommenda- stressed the networks would prefer a city in which present during the media presentations. tion to the National Committee "for a few they already have regular originations J. Leonard Reinsch, executive director of days" and would appoint a special corn- -New York, Chicago and Los the James Cox stations and Democratic mittee to meet with the Republicans on a Angeles meet this requirement. radio-tv consultant, and Mr. Butler sat with possible joint site. "If you get out of these network cities, our costs go up and our the site committee. Its members include After appearing before the Democrats, effi- ciency diminishes," he said. William S. Potter, Wilmington, Del.; Mrs. Mr. Mickelson made the same request, via San Francisco would present a T. K. Kendrick, Columbus, Ga.; Camille F. telephone, of Meade Alcorn, Republican "slight problem" with the availability of telephone Gravel Jr., Alexandria, La.; Mrs. Jean national chairman. The GOP head, early lines, while Philadelphia would Hunter, Elko, Nev.; C. Girard Davidson, Friday morning, agreed to the meeting with present a union problem because of the lack of Portland, Ore.; C. L. Chase, Watertown, the Democrats and the networks and an- first class hotel facilities, Mr. Mickelson stated. S. D.; Mrs. Beatrice P. Schurman, Newport, nounced a Republican committee for this He pointed out Miami Beach and Atlantic Vt., and Mrs. Nunley Snedegar, Elkins, express purpose would be appointed. City, if chosen as convention sites, would W. Va. Mr. Mickelson said the meeting will be present "tremendous problems" because The site committee originally was sched- held in Washington Tuesday afternoon, with neither city has regularly maintained out- uled to submit its report to the Democratic the exact time and place to be announced going coaxial cables. Atlantic City does not National Committee last Saturday morning. later. Mr. Mickelson again will take the even have a local tv station, he said. However, with the acceptance of Mr. forefront on behalf of radio-tv at the Tues- "Miami [as a possible site] really scares Mickelson's proposal on behalf of broad- day session, but other network executives us to death .... and would require "ter- casting, no site will be selected Saturday. and representatives of print media will be ribly difficult, costly installations," Mr. A spokesman said the 1960 Democratic invited to participate. Print, like the net- Mickelson said, completely ruling out that convention city probably will be picked by works, favored a common convention city city for networks purposes. He had this to mail ballot soon after the proposed meeting in brief appearances before the Democrats say about Chicago and New York, respec- with the Republicans. Thursday. tively: "The Hilton Hotel is almost perfect I. The 1956 Democratic convention closed for our purposes.... That's a side -bit of 'Dr. Q: Slotted on ABC -TV in Chicago at 11 p.m., Friday, Aug. 17, information." "New York we would like Another radio perennial is about to while the Republicans opened in San Fran- very much to stay in because it would cut make its tv entrance. Starting on ABC -TV cisco, an airline distance of 1,800 miles, down our costs." Dec. 15: Dr. 1.Q., which moves into the following Monday. The mass airlift of Mr. Mickelson stressed the role videotape Monday, 9:30 -10 p.m. slot after having equipment and personnel cost CBS alone is expected to play in coverage of the 1960 "tested" as an across -the -board daytime strip "a quarter of a million dollars," Mr. Mick- conventions. He said the networks hoped on KABC -TV Los Angeles. The show, elson told the eight-member Democratic to put portions of the conventions on tape which coined "I have a lady in the balcony, Site Committee. Figures of NBC and ABC for later telecast. He recommended, as did Doctor" phrase, ran for 20 years on radio. BROADCASTING December 8, 1958 Page 67 SUDDENLY problems that have plagued recording engineers for years are gone! Work that usually takes costly hours can be done much more efficiently -at far less cost.

THE PRESTO 800 PROFESSIONAL head disappears in STOP and FAST, one thing is clear ... the recorder you is one tape recorder with all the an- completely exposing all heads for easy have to have is the PRESTO 800 Pro- swers. Its single- action individualized sweep loading and fast, sure editing. fessional. Available in console, portable controls mastermind each detail - de- Five color -coded illuminated switches and rack -mounted models, in stereo or liver a higher rate of production at sig- provide interlocked relay control of the monaural. For facts and figures, write, nificantly lower operating costs. five basic functions. Spring- loaded play- or wire collect to Tom Aye, Presto Re- back head can be adjusted for azimuth cording Corp., Paramus, New Jersey. For example: Separate switches pro- even with snap -on head cover in place. .4 subsidiar/, of The Siegler Corporation. vide correct playing tape tension even Safe tape handling with top speed is Export: a; Warren St.. New York 7, N. Y. Cable: Siwontrite. when reel sizes are mixed. Three rewind assured because interlocked relay con- speeds are push- button selected. Cue trol prevents accidental use of record switch allows hand- winding and cueing circuit. /P/n/4EsT0 without fighting the brakes. Pop-up TURNTABLES TAPE RECORDERS playback head shield for right -hand If you've done your share of editing, DISC RECORDERS DISCS STYLI

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BROADCASTING December 8, 1958 Page 69 NETWORKS CONTINUED

sertion in the Sunday night adventure -mys- ABC Western Division quarters in Hollywood. Authorities said no tery block. successor as executive vice president was Although not designated by Mr. Karol, To Be Headed by Riddell contemplated. other programs unofficially reported last Mr. Riddell had been associated with week to be at least tentatively scheduled for James G. Riddell, executive vice president WXYZ (and subsequently WXYZ -TV) f' of ABC, will become chief executive officer retention included Couple Next Door, Sec- about 27 years before he transferred, som. in charge ond Mrs. Burton and Romance of Helen of the ABC Western Div. in what reluctantly, to the New York post. H February, Trent, all daytime serials; Cleveland Sym- Leonard H. Goldenson, president started with the Detroit station in 1931 am Broadcasting -Para- phony, Whispering Streets, Sportstime, Busi- of parent American rose through various departments to becom week. ness News, and Eric Sevareid and Robert mount Theatres, announced last general manager in 1946, when ABC bough. Mr. Riddell, York Trout newscasts. who moved to New it. He was named president -general man and into the ABC executive vice presidency Subject to change, the following were ager of WXYZ Inc. in 1950 and elected t last July 1 after said, also unofficially, to the AB -PT board last March. be tentatively slated many years of suc- to be dropped by the network: Nora Drake, cessful operation of Our Gal Sunday and Wife, WFRV -TV to Switch to NBC -TV Backstage day- ABC -owned WXYZ- time serials; FBI in Peace and War, Indict, AM -TV Detroit, will With Expiration of ABC -TV Pact ment, Galen Drake Show, Peter Lind Hayes continue as a mem- The status of ABC -TV affiliation in the and Mary Healy (moving to ABC Radio), ber of the AB -PT Green Bay -Marinette areas of Wisconsin was Frontier Gentleman, City Hospital and Jazz board and a vice undetermined last week as WFRV -TV Is My Beat. Green president of the Bay announced it would terminate its af- ABC division. filiation with ABC -TV next year and con- WWBW From ABC to Mutual Earl Hudson, in nect with NBC -TV as a primary affiliate. WBBW Youngstown, Ohio, will become a charge of the ABC Affiliation with the latter network was Mutual affiliate effective Jan. 2, 1959, it has Western Div. since announced last week by Clayton Ewing, MR. RIDDELL ABC been reported. The station currently is on merged with president of owner-operator Valley Tele- ABC Radio. It's headed by John Cherpack United Paramount Theatres and became casting Co., and NBC -TV station relations and operates on 1240 kc with 250 w. American Broadcasting -Paramount Theatres vice president Harry Bannister. The affilia- in 1953, will continue under a new five -year tion is effective May 23, 1959. ABC -TV's contract, working with Mr. Riddell in an affiliation contract with WFRV-TV termi- WEW Affiliates With Mutual advisory capacity and also handling special nates June 1, 1959. ABC-TV spokesmen WEW St. Louis, owned and operated by projects, Mr. Goldenson said. Mr. Hudson said last week that no new affiliation agree- the Barrington Co., joins Mutual Broad- will continue as an ABC vice president and ment had been signed, but that the network casting System as an affiliate on Dec. 15, the also as AB -PT's representative on the board was "talking with" WMBV -TV Marinette network has announced. An independent of Disneyland Inc. which presently is the NBC-TV affiliate in station since it went on the air in 1921, When the new lineup becomes effective that area. WEW operates on 770 kc with 1 kw. Mr. Riddell will move to Western Div. head- Secondary affiliation with CBS-TV will be maintained by WFRV-TV but general manager Soren H. Munkhof said that with WBAY -TV Green Bay "carrying practically all" CBS-TV programs, it would "seem un- likely" that WFRV -TV would carry CBS - TV shows. "What is more," he said, "NBC's heavy sponsor lineup would leave us little room for maneuvering." Interior Protests to NBC -TV On Indian Show, Seeks Air Time The Interior Department last week ob- jected to NBC-TV's Nov. 16 Kaleidoscope on the Indian program and requested tv time to present its side. CLIMAX In a letter to NBC President Robert E. Kintner, accompanied by voluminous liter- ature on the subject, Undersecretary Elmer Is To "Highest Point" As F. Bennett termed the tv presentation as "a serious disservice to the American Indian KJEO -TV is to "Tops In All- family Entertainment ". people and your television audience, as well You'll do yourself a favor to check avails on KJEO -TV as to this department." He said the show's if you want to cover the BILLION DOLLAR RICH narrator, Robert McCormick, may have Fresno and San Joaquin Valley. Call your nearest H -R been "sold a bill of goods"; that his ap- man now for information concerning KJEO -TV, the sta- proach to the problem "followed a pattern tion with CONTENTED clients. often espoused by a vocal, dissident element that asserts we are ogres without souls and avowed enemies of the Indians." Mr. Bennett described as "wholly untrue" what he considered to be the program's thesis-"that this department seeks to separate the Indian from his land, and that sales of individual Indian allotments are a part and parcel of the termination program." He also claimed that "political overtones" were present. NBC has received the letter and it is under consideration. Page 70 December 8, 1958 BROADCASTING UNION WEST ERN OF NEW FACTS lMPORT«E GREAT TO fjfCUTIV LS J1DV ERTISING

AUTOMOTIVE PRODUCTS

MIAMI 165% ABOVE NATIONAL AVERAGE in retail sales per capita!

MIAMI 123% ABOVE NATIONAL AVERAGE in food sales per capital

MIAMI 152% ABOVE NATIONAL AVERAGE In drug sales per capita! WTVJ

MIAMI 248 %ABOVE NATIONAL AVERAGE MIAMI In automotive sales per capita!

WTVJ covers this fantastic market as no other media can! See NCS #3! See ARB! See your PGW colonel! CHANNEL 4 (data from Sales Management's November Represented by: 10, 1958, "Marketing on the Move" Issue) Peters, Griffin, Woodward, Inc.

BROADCASTING December 8, 1958 Page 71 TRADE ASSNS.

eluded Ed Kennedy, WWLP -TV Springfield; RAB BUDGET HITS MILLION MARK Les Levinson, WKOX Framingham; Al Noyes, WHAV Haverhill; Joe Welch, A $1 million -plus budget will back Radio radio salesmen. The schedule calls for 10 WSAR Fall River; Gerry Harrison, WLLH Advertising Bureau activities next year, pitches a month during the year. Another Lowell; Bob Donahue, WMAS Springfield; President Kevin B. Sweeney told the organ- program ranking high at RAB is selection Len Libman, WTAO Cambridge; Joe Fen - ization's board of directors and membership of a department store to get $64,000 from nessey, WI-IMP Northampton, and Alan meeting last week in New York. the organization for a special test of radio's Wade of UPI. The record budget (targeted on an annual effectiveness. Over 41 candidates are being Judges were announced for the Tom basis of $1,002,000 at the first of the year considered. Still another: presentations to Phillips Award (given annually by the asso- with the hope of hitting $1,065.000 by mid- major industries along the lines of the recent ciation for the year's best news story). They year) is $82,000 ahead of the $920,000 automobile effort, with oil companies the are Louis Lyons, curator, Nieman Fellow- budget current at this time last year. It first target. ships, Harvard U. and broadcaster over shades slightly the "just under $I million" RAB membership is on the way up, War- WGBH -TV Boston; Jim Little, news direc- budget announced by Television Bureau of ren Boorom, director of member service, tor, WTAG Worcester, and Ray Kierman, Advertising last month. told the meeting. He noted that 31 new news director, WHDH Boston (retired). RAB also named a new chairman last members joined during November alone, week. M. Woodall, bringing current Allen president -general membership to 883. Mr. Officers for Next Year's Wescon manager of WDAK Columbus, Ga.. was Sweeney's report predicted the organization elected to succeed retiring chairman Kenyon would hit the 900 -member mark by Christ- Named at Honolulu Annual Meet Brown of KGLC Miami. Okla., and other mas, 1,050 by this time next year. The eight- member Western Electronic stations. Five new directors were named to Show & Convention directors' board in- Braden, the board: Paul WPFB Middle- Engineering Award From NAB stalled officers for the 1959 Wescon be Kluge, -to town, Ohio; John Kluge Stations; For Contribution to Industry held in San Francisco next August -at its Harold Krelstein, Plough Stations; Edwin K. Criteria for NAB's new bronze plaque Nov. 29 annual meeting in Hawaiian Vil- Wheeler, WWJ Detroit, and Robert Wolf - lage, Honolulu. enden, WMEV Marion, Va. They assume engineering award -to be given for the first time at the association's Broadcast O.H. Brown, marketing director of Eitel- seats previously held by Edward Breen, McCullough Engineering Conference in Chicago March Inc., San Carlos, Calif., was in- KFVD Fort Dodge. Iowa; Charles C. Calev, stalled as show director and Albert J. WMBD Peoria; William B. McGrath. 15 -18 -were announced last week by A. Prose Walker, NAB manager of engineer- Morris, vice president of Levinthal Elec- WHDH Boston; Robert T. Mason, WMRN tronic Products Inc., Palo Alto, Calif., as Marion, Ohio, and Adam J. Young Jr. of ing and chairman of the special award committee. convention director. Wescon directors are the Young representative firms. Bruce S. Angwin, western regional manager. The award will recognize a single con- Two new officers were elected for 1959. Electronic Components Div., General Elec- tribution or contributions over a period of Frank P. Fogarty of WOW Omaha. re- tric Co., Los Angeles; Donald C. Duncan, time which "measurably advance the tech- placing Mr. McGrath as secretary. and contract sales director, Beckman Instru- nical state of the broadcasting Mr. Richard D. Buckley of WNEW New York, art." ments Inc., Fullerton; Hugh Walker said this P. Moore, replacing John S. Hayes of the Washington should be an invention, board chairman, Lerco Electronics Inc., development of new techniques, contribu- Post Broadcast Div. as treasurer. President Burbank, and Walter E. Peterson, tions to technical Elec- Sweeney, Vice President- General Manager knowledge, leadership in tronics Div. director, Radioplane broadcast Co., Van John F. Hardesty and Assistant Secretary- engineering affairs or any other Nuys, all outstanding California. Treasurer William L. Morison were re- accomplishment which warrants L.W. Howard, president, Triad Trans- consideration. elected. former Corp., Venice, Calif., retires as The award will Mr. Sweeney said that one of RAB's prin- be limited to officers or Wesson's board chairman. Don Larson, employes of cipal activities during 1959 will be "Opera- organizations whose primary Wescon business manager- executive commit- business is broadcasting by licensed stations tion 120 " -a plan to crack the decision - tee member participated in the Hawaii making echelons of that many companies and to employes of the federal government meeting. active in broadcast which currently present a "hard- shell" to engineering. Nomina- Co- sponsors of Wescon are West Coast tions, which may be submitted by anyone, Electronic Manufacturers Assn. and San should include a description of the nom- Francisco -Los Angeles sections of the Insti- inee's achievements, his affiliation and po- tute of Radio Engineers, seventh region. The sition. Nominations should be submitted electronic show -convention's chief executive as soon as possible. officers are H. Myrl Stearns, president, The period of time during which the con- Varian Assoc., and Bernard M. Oliver, re- tribution was accomplished should be "rea- search development vice president, Hewlett - sonable," the committee has agreed. The Packard Co., both Palo Alto. group said it will not give the award for contributions made in the "dim past." It Chicago Ad Club will be presented only in years when there Committee is a contribution which warrants it. Considers Pioneers Chapter Other committee members: Raymond F. A series of special projects, including Guy, NBC; James D. Russell, KKTV (TV) the possible formation of a Chicago chapter Colorado Springs, Colo.; Wilson Raney, of the Broadcast Pioneers, is currently being WREC -AM -TV Memphis, and Joseph B. studied by a new committee of the Chicago Epperson, Scripps -Howard Radio Inc. Broadcast Advertising Club. Among other projects being considered Mass. UPI -men Hold Fall Meeting by the group, under chairmanship of RETIRING RAB board chairman Kenyon The annual fall conference of the UPI E. P. H. James, vice president of A. C. Brown (c), executive vice president of KGLC Broadcasters Assn. of Massachusetts was Nielsen Co., are plans for organized par- Miami, Okla., receives a certificate of held Nov. 25. The newsmen visited West- ticipation by BAC members in develop- achievement from his successor, Allen M. over Air Force Base, where an air alert was ment and extension of Chicago Federated Woodall (r), president-general manager of staged for the occasion. Adv. Club radio-tv workshop courses; (2) WDAK Columbus, Ga. The presentation Features of the program were presented annual BAC awards "to persons and groups took place at last week's meeting conducted by UPIBAM committee heads under Arthur contributing most to broadcasting in the by Kevin B. Sweeney (1), RAB president. King of WEEI Boston, president. They in- Chicago area "; (3) annual BAC scholarship

Page 72 December 8, 1958 BROADCASTING awards; collection of manuscripts, photo- graphs and exhibits for a "portrait gallery" relating to Chicago broadcasting history; a research study, perhaps in conjunction Çapital City Location with a local university, for the use of BAC membership. It's pointed out that inasmuch as several BAC members belong to the national Broadcast Pioneers organization, BAC means might well sponsor a Chicago chapter, looking toward "the mutual benefit of both organizations." Other committee members are Edward Hitz, NBC vice president in charge of Cen- tral Div. tv sales; James G. Hanlon, public relations manager of WGN -AM -TV Chi- s cago, and John W. Osbon, midwest news editor Of BROADCASTING. sìi...,s,r,' NAB Television Air Campaign

Becomes Million -Dollar Effort ,.. r : ! The value of tv time being allocated to a t- ?¢ I 3-week campaign to promote the tele- ! vision medium's impact has passed a million r.d . dollars, NAB reported last week as the ir.K+i'3. q;,r. association added up reports from 20 more "R,u..yt' tv member stations. ,;¡, as The latest figure of $1,134,350 in time ?:,g`04.# r z being scheduled by 92 tv stations compares !ti.: to $836,000 -plus by 72 outlets reported the / N.Rx41f' week before [TRADE ASSNS., Dec. 1]. Last week's NAB survey shows that stations are \"rves,' ->.>.e,:_c`'`-"' allocating a total of $87,258 a week to run a series of animated film spots pro- RALEIGH, N. C. duced by Pintoes Productions, New York, under supervision of NAB's public relations service. The spots, launched during National Tv Thriving T heelia looks to its State Capital for Week Nov. 16-22 and continuing into Feb- and views it government, economic, agricu ruary 1959, dramatize the theme, "Nothing and even s Yts activities. Brings It Home Like Television." The 92 WRAL-T' ives them what they're looking fo stations reporting have scheduled the spots promptly, irarely, visually and verbally. a total of 29,648 times, an average total of News repo Ig is just one parr of the progra 322 per station, or 25 times a week per that has gi WRAL -TV. the top rating record station, for the 13 -week promotion. Raleigh -Du The average total of air time for each Two of the Soú om- station is valued at $12,330 or $948 for modate popular local shows. at can t be staged in each station weekly. the studios is picked up by a $100,000 4- camera mobile unit. North Carolinas first Ampex Videotape re- Press Protests Broadcast Ban corder aids, program ingenuity and flexibility. In addition to lively local programming, NBC shows A joint suit has been filed by the Georgia run from TODAY to JACK PAAR unduplicated Press Assn. and Atlanta Newspapers Inc. - network programming in the most densely populated (WSB- AM -TV) in protest against a judge's section of the WRAL -TV coverage area. order banning broadcast equipment and All this makes a powerful setting for your selling picture- taking on sidewalks adjoining the messages. Atlanta courthouse. The suit was filed in Are you on Fulton County Superior Court against an order issued by Judge Durwood Pye [AT VIDEOTAPE RECORDER LARGE NEW STUDIOS DEADLINE, Nov. 10]. Judge George P. 4- CAMERA MOBILE UNIT Whitman accepted the suit and set Dec. 12 as hearing date. Serving the Mee from Greensboro to the coast, from Virginia to the South Montana Stations Set Spring Meet Carolina line-a total of more WRAL -TV than 2 million population The spring meeting of the Montana Ra- CAROLINA'S Colorful CAPITAL STATION dio Stations lac. is set for May 21 -23 in Fred Fletcher, Vice A Great Falls, John Lyon, MRSI president, FULL POWER CHANNEL 5 Pre?. Gen. Mgr. has announced. An executive board meet- Raleigh, North Carolina NBC AND LOCAL COLOR ing, to be held there next month, will be REPRESENTED BY attended by Mr. Lyon, KIYI Shelby; Char- INC. lotte Brader, vice president, KOJM Havre; Robert Warner, secretary- treasurer, KMON Great Falls; Dale Moore, KBMN Bozeman, and Ian Elliot, KATL Miles City.

BROADCASTING December 8. 1958 Page 73 TRADE ASSNS. CONTINUED EIA PUTS STEREO EAR TO GROUND Manufacturers set up unit on binaural broadcasting National Stereo Radio Committee headed by Dr. Baker The burgeoning business of stereo made of receiving gear. The three systems: (1) the big leagues last week -it assumed the 2- channel signals (fm -fm combinations, fm- status of an "all- industry problem." Con- am combinations), (2) composite signals cerned: The Electronics Industry Assn., (multiplexing), and (3) "compatible" signals. which started the machinery to set up a Na- In the first case, only fm -fm combinations tional Stereophonic Radio Committee to are considered by hi -fi buffs to be acceptable formulate and recommend standards for a -but under present broadcasting rules new broadcasting art. which prohibit duopoly, this means com- The committee, authorized last Thursday peting fm stations in a market must get to- in New York by the EIA board of directors, gether to program stereophonically. This can will function as have predecessors in other be awkward. Fm -am combinations are broadcasting fields -the two National Tele- easier to achieve, as both may be owned by vision System Committees (NTSC) which the same broadcast entity, but the quality worked out the standards first for black -and- doesn't meet the rigorous standards of the JUPITER white tv in 1941 and later for color in 1953. hi -fi fan. In both these systems the listener At the helm, as he has been on the is required to have two sets. TNAMIZ NTSC's, will be Dr. W.R.G. Baker, retired Composite (multiplexed) signals come General Electric engineering chief and EIA closer to the mark, as they emanate from past president, who will chair the adminis- the same fm station (there is no am multi- POWER trative committee to set up the formal plexing now). But then enters the problem NSRC. With him on that group will be of new receiving equipment. Assuming the D.B. Smith, Philco, vice chairman; A.V. listener will buy it, there's still the question Loughren, Airborne Instrument Labs; of which of many possible multiplexing sys- Jupiter (Zeus to all Greeks) was W.J. Morlock, General Electric; D.G. Fink, tems to use broadcaster and receiver top man on the totem pole, so far as the -both Philco; I.G. Kaar, Hoffman Electronics, and manufacturer must agree. Olympian gods were concerned. He was A.N. Goldsmith, consulting engineer. An Compatible signals have been proposed described as Supreme Ruler, Lord of the operations committee, also named last week, by veteran broadcast engineer Murray Cros- Sky, the Rain-God and the Cloud - will be headed by Graydon Lloyd of GE as by, whose Crosby Labs is developing a sys- gatherer. Like a lot of male mortals, he chairman and J.E. Young of RCA as vice tem which would listeners with pres- also had an eye for pretty girls, but we're permit chairman. ent fm sets hear sides of stereo not concerned with that here. to both the Briefly stated, this is the medium and the signal (from the same speaker, so of course So -to the Greeks, he repre- problem is has sired: not stereophonically) or permit listeners sented Power, and his symbol and weap- Stereo's function is to deliver to the listen- with his specially- designed set to get the on was the Thunderbolt, which he may er so- called "true" sound, that is, coming real stereo broadcast. have used a little indiscriminately here at him from two sides (one per ear) rather It will be the job of NSRC to find which and there. than one. To do it, separate pickup and re- of these or other possibilities holds the best production systems are used, putting the promise of economy and compatibility. And what does all this have to do separate signals on a single disc or tape, or, Some degree of haste is important, too, as with WCKY? Well, we want you to in the case of live broadcasts, putting the an answer should be found before any of know we've POWER, too- 50,000 whole separate signals into different transmission the present methods gets too strong watts of it; in fact, we're "as powerful as systems. a grip in the market. One opinion holds the any station in the entire United States." It becomes the broadcaster's job to deliver problem won't be resolved in less than six We try to use our power constructively these signals using (at present) three princi- months, could take 18. in the public interest. We operate 24 pal methods, each calling for a different set (Also see Philco story, page 62.) hours a day, serving the Cincinnati market, and doing our darndest to do a good selling job for our advertisers. Cincin- natian like WCKY's 50,000 watts of HALL OF FAME 'SEED MONEY' POWER for its good clear signal cover- Plans for a Broadcasters Hall of Fame the dramatic history of broadcasting in ing all of the Cincinnati trading area. went a step farther last week when an the U.S. since 1920 and before, includ- Advertisers like WCKY for its selling advisory committee of NAB voted to ing its memorable events and its con- POWER to the Cincinnati adult audi- raise a minimum $10,000 "seed money" tributions to the American scene, should ence, and by Jupiter, with a combina- to study methods of establishing a Hall be collected, preserved and made avail- tion like that, how can you lose? of Fame honoring radio and television able for all the people." pioneers, a museum and a library to pre- Other members of the committee: If you want to know more about serve historic broadcasting material. Joseph E. Baudino, Westinghouse Broad- WCKY's POWER to reach listeners and The study would collect information casting Co., Washington; Merrill Lind- produce sales, call Tom Welstead at to organize the project, which envisions say, WSOY Decatur, Ill.; Paul Morency, WCKY's New York office or AM Radio the eventual establishment of a national WTIC Hartford, Conn., and Fred Weber, Sales in Chicago and on the West Coast. institution for the public, historians and WSTV Steubenville, Ohio. Members are scholars. NAB is coordinating explora- all broadcasting pioneers with a total tory activities, but said the project will service of 166 years. be an all- industry endeavor after it NAB staff participants included Har- gets moving. old E. Fellows, president; John F. WCKY Contributions to the study will be Meagher, radio vice president; Thad H. welcomed from all interested in the Brown Jr., tv vice president; Everett E. 50,000 WATTS secretary- treasurer; OF SELLING POWER project, John F. Patt, WJR Detroit, Revercomb, Howard chairman of the committee, said last H. Bell, assistant to the president, and is our he said, "that John M. Couric, news manager. Cincinnati, Ohio week. "It belief," Page 74 December 8, 1958 BROADCASTING It means that now America's No. 1 network, NBC, and Buffalo's No. .1 station, WGR -TV, have joined forces to offer advertisers and viewers the best in TV in the nation's 14th market.

"Let's run Top NBC -TV network programming...A huge, untapped audience will now see, for the first time, Dinah this up Shore, Perry Como, Bob Hope, Milton Berle, and the flag pole" many others. Also available are NBC color, NBC specials, NBC public service... because NBC is now VHF in Buffalo. Top local acceptance... because of top local shows, personalities, public service, promotion, and merchandising. Top choice in Buffalo of advertisers and viewers alike

Contact Peters. Griffin and Woodward for availabilities on WGR -TV -now NBC! ..."and watch everyone salute!" WGR -T V NBC CHANNEL 2 BUFFALO

SYMBOL A TRANSCONTIN ENT STATION

OF WROC -TV, Rochester. N. Y. WSVA, WSVA-TV, Harrisonburg, Va. \+ ` IC SERVICE WGR, WGR -TV, Buffalo WNEP-TV, Scranton /Wilkes- Barre. L% . ;,, O .ar I°"

BROADCASTING December 8, 1958 Page 75 TRADE ASSNS. CONTINUED MADISON AVE. SORTIE information made available to agency buy- ment of RFD activities because of cost con- ers. Reporting on an NATRFD fact sheet siderations. The idea that many stations FOR FARM DIRECTORS for station managers, representatives and wouldn't even bother with any farm pro- agencies, he suggested the association "ex- gramming were it not for the FCC was ad- Aim at buyers with N.Y. meet plore all avenues" of the farm market. vanced by Mr. Battles. Mr. McDonald claimed that T -RFDs program in a responsi- Over 350 at Chicago sessions NATRFD "desperately needs," he stated, "a national approach to farm research," a ble manner. America's farm broadcasters are taking project which would cost about $50,000. In an afternoon panel session, Robert a new look at their roles on the station Outgoing NATRFD president Bob Miller Kunkel, account executive at Leo Burnett Nielsen team as developers of sales and interpreters of WLW Cincinnati told the luncheon Co., charged that A.C. Co.'s NCS of the "public interest, convenience and gathering that farm broadcasting "kept alive No. 2 "short- changes farm markets." necessity." the spark of serving the listening audience" Sam Schneider, account executive at CBS when radio programming and advertising Radio Spot Sales, Chicago, and onetime In a move toward that end, the Na- RFD, outlined basic requirements expected tional Assn. of Tv & Radio Farm Directors hit its low ebb. "Through service program- we have attracted sponsors and au- in farm broadcasting from agencies, T -RFDs has decided to carry its agricultural pitch to ming dience," he stated. The farm audience will and representatives. He told NATRFD Madison Avenue next spring in a bid to and delegates: "One half your representatives win friends and influence buyers. The mem- remain the biggest consumer, he said, don't know you. They buy you by a slide bership voted to hold its spring meeting stations must recognize that the T -RFD is "not an announcer but an executive on rule and give the job to someone in an ivory (probably the second or third week of June) tower." Mr. Schneider urged directors not in New York next year. (The fall annual the staff." Hyde also took part in an after- to resent the fact farm shows are sponsored. convention will be held concurrently with Comr. noon panel that included Haeg, gen- A question- and -answer period touched on the International Livestock Exposition and Larry eral manager of WCCO Minneapolis; Benito such topics as the extent of T -RFD client 4 -H Congress in Chicago.) service responsibilities, farm directors deliv- Over 355 NATRFD voting and associate ering commercials and T -RFD- agency -rep members attended the Chicago conclave liaison. Other panelists were M.H. Straight. at the Conrad Hilton Hotel and voted in advertising manager of Spencer Chemical Maynard Speece. WCCO Minneapolis, as Co., Kansas City, and Bill Alford, farm 1959 president. They heard panels exchange editor of WMT Cedar Rapids, Iowa. views on farm director contact with station Agency Opinions of Tv Closing day representatives. lack of data on farm broad- panels were devoted to tv and "the new casting, ratings. current FCC interpreta- look" of farm broadcasting, with client and tions of station license compliance, the agency executives making pointed criticisms. merits of commercially-sponsored public M.R. Budd, advertising director of Her- service farm programs and myriad other cules Powder Co., Wilmington, Del., which topics. Station management and farm direc- entered tv in 1955, scored "short- sighted tors alike took their lumps in the three -day management" and claimed some stations meeting. have weakened their farm programming. In Armed with a special convention fa- such instances, he reported, "we cut our cilities budget. NATRFD plans a "let's get schedules, while in others we increased to know each other better" session with them." New York representatives and agencies next T -RFDs were urged by Harry Barger, June. Bob Palmer. Cunningham & Walsh, vice president of Wherry, Baker & Tilden, N.Y., an NATRFD associate member, will Chicago advertising agency, to "get man- NATRFD GAVEL is turned over by retiring head a special farm broadcasters' com- agement to provide good time periods." He President Bob Miller (seated, l), WLW Cin- mittee. said that farm directors, "in many instances, cinnati, to Maynard Speece, WCCO Min- It is expected that Gordon Hayes, man- have been pushed back to far too early neapolis, association president for 1959. In ager of CBS Radio Spot Sales, and promi- morning periods.... You must figure out a background (I to r): Herb Plambeck, WHO nent T -RFDs also will serve on the group. more effective way to get your story across Des Moines, NATRFD historian; George Among other committee members men- to agencies and clients; to let them know Roesner, KPRC Houston, secretary- treas- tioned to serve NATRFD President Speece: about your tv shows," he suggested, citing urer; Wally Erickson, KFRE Fresno, Calif., Layne Beaty. U.S. Dept. of Agriculture a $900 million farm market for station first vice president. radio-tv service; Don Lerch, D. Lerch Jr. management. & Co., and R. Lyle Webster, USDA, all Gaguine, of the Washington law firm of Fly, Frank Gentry. commercial manager of called on sta- Washington, D.C.; Bert Larson, American Shuebruck, Blume & Gaguine; John Mc- WLBT (TV) Jackson, Miss., Cyanamid Co., and Joseph Martin, Allied Donald, WSM Nashville, and Roy Battles, tion management to add tv farm shows if pick Chemical. both New York; and such T- National Grange. with Mr. Miller presiding. they're not presently on the schedule, periods across the board and "get RFDs as Don Tuttle, WGY Schenectady, Mr. Gaguine intimated that the govern- the right farm director." He remarked N.Y.; Frank Atwood, WTIC -AM -TV Hart- ment pendulum on broadcasting regulation an experienced that the T -RFD "can be a means of main- ford, Conn. is swinging toward stricter regulation. He accounts on your sta- Benefits From Changes FCC Comr. asserted that "the law at the Commission taining firm 52 -week and "can inspire confidence in his Rosei H. Hyde spoke on the Commission's on any particular day, on any particular tion" listeners." program form revisions as the best means subject is whatever four of these FCC corn - of determining whether broadcast licenses missioners happen to decide on the cases The closing meeting Nov. 30 featured operate in the public interest [AT DEAD- before them." Bill Drips. KOIN -TV Portland, Ore.; For- LINE, Dec. 11. He addressed a luncheon Mr. Haeg protested that if "we let the rest (Frosty) Blair. Edward Petry & Co.; Nov. 29. rating services decide what we believe, we Jim Bridwell, Gardner Adv. Co., St. Louis, The opening business session Nov. 29 have become a kind of slave to what the R. L. Wood, Ralston Purina Co.; Jack was told that while membership was down rating services say we shall or shall not do." Jackson, National Grange, and Mr. Beaty. to 411 from a previous two-year peak, He suggested farm broadcasting do its job Responsibilities of farm broadcasters to treasury funds were up to $9,000-plus. Mal and "the cost -per- thousand of the ratings their station representatives, agencies and Hansen of WOW -AM -TV Omaha, chair- services be damned." Mr. Haeg also ex- clients were outlined by panelists. Mr. Drips man of the NATRFD sales promotion com- pressed concern over the prospect of addi- noted that "today, agriculture is big busi- mittee, reported that farm broadcasting tional stations splitting up the advertiser ness." "sold well" the past year despite a lack of marketing dollar, thus leading to curtail- Louis Wilson, information director of Page 76 December 8, 1958 BROADCASTING you want KOWH radio ... 9 years at or near the top -consistently!

Most recent Pulse: 6.2 all day average. Why? Per- coverage, too, on 660 kc. Adam Young can amplify. sonalities that get through to people. Sounds that See him ... or talk to KOWH General Manager intrigue people. Excitement that holds people. Good Virgil Sharpe.

KOWH Omaha Represented by Adam Young Inc.

BROADCASTING December 8, 1958 Page 77 TRADE ASSNS. CONTINUED MANUFACTURING

National Plant Food Institute, was honored Midwest Electronics Submits at the closing Sunday banquet with NAT- Financing Prospectus to SEC RFD's meritorious service award. Tenure awards were presented to George German, Midwest Electronics Inc., Fargo, N. D., WNAX Yankton, S.D. (for 25 years) and established in September by broadcaster Mr. Drips (30 years). Bob Parker, WBAY John W. Soler to manufacture radio -tv Green Bay, Wis., won the National Milk equipment, has notified the Securities & Ex- Producers Federation award for radio. change Commission of plans to seek public financing. In a required registration with At the helm for '59 Mr. Speece, of the SEC, Midwest said it would offer to the WCCO Minneapolis, was elected president public $300,000 in 6% notes, due Jan. I, on a slate that also included Wally Erickson, 1966, or before, and 30,000 shares of com- KFRE Fresno, Calif., vice president; George mon stock (50¢ par value). Roesner, KPRC Houston, secretary- treasur- Investors would purchase a package deal er, and Herb Plambeck, WHO Des Moines, consisting of one $500 note and 50 shares re -named historian. for $500. No underwriter is being used and New members of NATRFD's associate the stock -notes will be solicited only from members committee are Mr. Timmons, of residents of North Dakota and Minnesota, KWKH Shreveport, La., chairman; W. Judd Midwest stated. Mr. Boler will retain 70% Wyatt, MFA Insurance Co., Columbia, Mo., of Midwest if the entire offering is sub- vice chairman; Bob Walton, John Blair & scribed. Co., Chicago, secretary. Mr. Timmons is Midwest recently purchased KFGO Far- immediate past president of NATRFD. go for $150,000 [CHANGING HANDS, Nov. 31 KTVI rate card The T -RFD's executive committee, meet- and KXAB -TV Aberdeen, S. D. (not yet on ... your lowest cost ing after the convention, voted nearly a air) and leased the stations to Mr. Boler's 100% budget increase for association oper- North Dakota Broadcasting Co. Mr. Boler per thousand TV buy ations in 1959- $11,275 compared with and his wife also own KXJB -TV Valley City in St. Louis $6,760 in 1958 -and heard a report on plans and KBMB -TV Bismarck, both North Da- for Farm Broadcasting Day Feb. 7, 1959. kota. Midwest announced plans to manufac- Represented nationally by Robert S. Webster, WJTN Jamestown, N.Y., ture small, portable tv cameras, microwave BLA IR- committee chairman, reported 200 orders equipment and other radio-tv components. thus far for Farm Broadcasting Day Kits. NATRFD is picking up the entire tab for MANUFACTURING SHORTS the 1959 event, previously sustained by KTCHANNEL VIZ NAB. International Telephone & Telegraph Corp., a Among resolutions adopted by NATRFD announces its recently consolidated Clifton, ST. LOUIS at closing sessions were these: (1) to limit N. J., and Fort Wayne, Ind., operation has membership of its tv committee to six mem- been named ITT Federal Div., effective im- bers for a three -year tenure; (2) to support mediately. Five officers for division were elected: George A. Banino, The link that serves the National Advisory Council on Civil v.p. and comp- Defense by helping "to educate the public" troller; Robert E. Chosen, v.p.-admin- South Carolina's largest city on CD needs; (3) to set dues of stations with istration; Theodore M. Douglas, v.p. of 1 kw and under at $15, of extension editors division; Walter W. Hawk, v.p.- engineer- and government communications workers ing, and William B. Levet, secretary and in radio -tv at $7.50, and all others at $25, counsel. save for multiple membership instances, with second, third and other members pay- RCA's electron tube, semiconductor and ing $15 -same as for voting members. materials division, has honored 114 25 -year A move for the appointment of a group veterans, representing total of 2,850 years to "gather uniform and general survey data of service, by induction into Quarter Century to be used as a sales tool for T -RFDs and Club. Club "membership" is now 481, in- to report the data currently being used as cluding 302 active employes and 65 retired either good or bad sales efforts" was side- from RCA. tracked and referred to NATRFD's executive committee. Group also approved the Technical Products Dept. of General Elec- designation of all regional chairmen as na- tric Co., Syracuse, N. Y., announces pub- tional vice presidents for their regions. lication of new 81 -page audio equipment booklet. Limited number of copies will be TRADE ASSN. SHORTS made available free to audio engineers and professional broadcasters on priority basis. Advertising Federation of America announces it is sponsoring life insurance plan, available to member companies for their key executives. Under plan, according to HEART WHERE HOME IS AFA, premiums paid by corporations for Electronics Industries Assn., some executives are tax deductible and cover in- of whose members make their living surance from $10,000 to $30,000. Details selling tv sets, will embark on a con- will be sent to AFA company members sumer promotion drive close to their shortly. 1. hearts next year. The theme: "Mul- THE National Academy of Television Arts & tiple -Set Usage in the Home." The NUMBER ONE STATION Sciences names four new trustees to its na- campaign was approved at last week's IN COLUMBIA, SOUTH CAROLINA tional board. They are Iry Kupcinet, presi- meeting of the EIA board (story, dent, Chicago chapter; Frank Atlass, page 74), and put under the charge «ordng o PoI,e met.o sui y WBBM -TV Chicago, Ned Williams, editor of J. M. Williams, advertising manager of Chicago Unlimited, Arnold L. Wilkes, of the RCA Victor Tv Div. WBAL -TV Baltimore.

Page 78 December 8, 1958 BROADCASTING ameme

To sell Indiana, you need both the 2nd and 3rd ranking markets. YOU NEED TWO GUNS NOW ONE BUY in Indiana! delivers both - AT A 10% SAVINGS!

Here, where hunting's the hobby, sharpshooting advertisers bag two traditional test markets -Fort Wayne and M/CH/GAN South Bend - Elkhart - with one combination buy which saves 10 %. They thus draw a bead on 340,000 TV homes - HIO South Be dElkha t4 a bigger target than T.A.'s 43rd market!* Over 1,688,000 total population -more people than Arizona, Colorado or Nebraska! Effective Buying Income, nearly $3 Billion - and it's yours with just one buy! /ND/ANA' *Sources: Television Age, May 19, 1958; Sales Management Survey of Buying Power, May, 1958. O'A Coverage

`B Coverage' 14, call your H -R man now! 'Fringe

BROADCASTING December 8, 1958 Page 79 PROGRAM SERVICES

You're headed in Ball Players Denied the player- request on Thursday. While the request for 20% was "considered" for two days, immediate reaction of was the . right direction with Share in Tv Profits the many unqualified refusal. Frank Lane, outspoken week Plough, Inc., Stations! Major league baseball players last general manager of the Cleveland Indians, threw a "curve" in the direction of their em- said that he would have turned the players 11111 And, ployers -the club owners. the "take" down immediately. He, as did other owners, Radio Baltimore was on as two days later the owners unani- took strong exception to the players' salary mously and flatly turned down their hired figures. hands in a bid a profit- sharing plan for - "We can prove that at least 12 of the brought increased tv revenues. INCA® on by 16 major league clubs pay in excess of Specifically, the players claim the advent 20% of their gross income for salaries," Radio Boston of televised games has greatly increased the Mr. Lane countered in citing statistics of his income of clubs without increasing ap- own. He claimed Washington puts 34% W40 preciably their own take -home pay. To of its total income into player's salaries. back up their pitch, the players appeared Dan Topping, co-owner of the New York Radio Chicago before the owners in Washington last Tues- Yankees, reportedly told the players: "You'll day (Dec. 2) with facts, figures and charts get nothing of the kind." Multimillionaire showing how the clubs' income has gone Tom Yawkey, owner of the Boston Red wj D up while salary totals have not. Sox claimed that more ball players are Player spokesmen Robin Roberts, Phila- Radio Memphis overpaid than underpaid. "We want players delphia Phillie pitcher, and the Washing- to get more money when they deserve it," ton Senator third baseman Eddie Yost he said. MMES made no bones about the fact increased tv The owners were in Washington last income triggered their demand. The play- week for the annual meetings of both the ers asked that 20% of each club's gross major and minor leagues. income from all sources be budgeted for their salaries. Previously, the players had Roach to Tape First Tv Show indicated their demand would be for 25% Special of a club's radio -tv income only, over and With Hour 'Pilgrimage' above their regular salaries. Hal Roach Studios will start its first

The players' figures, covering radio -tv and videotape programming . a week from total income for the years 1952 -56, showed Wednesday (Dec. 17) when it begins pro- Represented nationally by that total income had risen from $32 million duction of the "Pilgrimage Play" as an hour RADIO-TV REPRESENTATIVES, INC. in 1952 to $42.8 million in 1956. Over the long tv program. Hal Roach Jr., studio head, NEW YORK emceeO BOSTON SEATTLE ATLANTA LOS ANGELES SAN FRANCISCO same period, radio -tv income rose from reported that he has completed negotiations $4.1 million to $7.3 million. For the same with the Hollywood Bowl Assn. for the period, the players claimed, their total right to produce on videotape the religious salaries increased only $229.665. spectacle which has been presented annually In 1933, player salaries accounted for at Los Angeles' Pilgrimage Theatre, city - 44.2% of a team's total income, while in owned property administered by the Bowl 1950 and 1956 the figure went down to Assn., since 1920. For Action at 16.4% and 12.9 %, respectively, according William Sterling. executive at Roach to J. Norman Lewis, attorney for the play- Studios, will produce the religious spectacu- ers. lar, which will be directed by William Lowest Cost Pitcher Roberts said his colleagues also Brown of KTLA (TV) Los Angeles as part would like to see the club owners' financial of an arrangement whereby KTLA will figures for 1957 -58, but as yet have not supply facilities, services and personnel for made such a request. The radio -tv and the videotaping. Anticipating the installa- 86 %* of CBS total income figures cited were released in tion of VTR equipment at the Roach Studios the summer of 1957 by the House Anti- about mid -1959 under an agreement with Commercial trust Subcommittee [PROGRAM SERVICES, Guild Films, the movie company is avoid- June 24, 1957]. A bonus player himself, ing any union problems by choosing KTLA Time is Mr. Roberts said the large bonuses clubs to tape this initial program. The station, have shelled out in recent years to rookies which is owned by Paramount Pictures, and points up the available extra income ac- the Roach Studios are both staffed by mem- ordered on crued through tv. bers of IATSE. He said the players changed their orig- PROGRAM inal demand from 25% of radio -tv income SERVICE SHORTS WTHI -TV to 20% of all income (including conces- Sesac inc., N.Y., reported last week that TERRE HAUTE sions, parking, etc., but excluding park over 40 stations have ordered the Sesac rental fees) because some clubs (Milwaukee, "Spirit of Christmas" series, consisting of INDIANA Kansas City) do not televise their home 13 quarter -hour script shows, three chil- games and different numbers of games are dren's Channel programs and over 100 musical selec- telecast by other teams. "We want a share tions. Entire series is priced at $49.50. of the [club's] increase in income through television," Mr. Roberts emphasized. Warner Bros. Records has announced radio - The players asked the owners to give tv station subscription service, whereby them a quick answer. The Phillies star said stations may subscribe to receive minimum 'Oasis: 1958 fall Schedule the players have not decided what retalia- of 60 albums per year, with artists and ma- tory steps will be taken if the owners refuse terial selected for programming value and Bolling Co., New York Chicago the demand, but that refusal to play has balanced variety. For regular long play Dallas Los Angeles not even been considered. albums, charge is $15 a quarter. Service is San Francisco Bosto The owners complied with the request also available in stereophonic recordings, at for a quick answer, formally turning down $22.50 per quarter. Warner Bros. Records Page 80 December 8, 1958 BROADCASTING What a spot to be in

DINNER DATE THEATRE Monday through Friday

TWO FUN SHOWS FOR ATTRACTING A FAMILY AUDIENCE Here's a BEST BUY for spot buyers looking for good family coverage in the big, rich Western New York Market. 57 minutes of comedy programming that attracts young and old, on the only TV station in the area that delivers a 17 county -plus audience in Western New York and Northeastern Pennsylvania - and a bonus audience in the Canadian - Niagara Peninsula. These LIFE OF RILEY and BURNS AND ALLEN re -runs provide the perfect background for profitable promotion. If your product is for Mom, Dad, Sister and Brother ... and Aunt and Uncle, too, then check today with Harrington, Righter and Parsons, our national representatives. They'll arrange a spot for you on Dinner Date Theatre.

YOUR TV DOLLARS COUNT FOR MORE ON CH.

WBEN-W in Buffalo THE BUFFALO EVENING NEWS STATION

BROADCASTING December 8, 1958 Page 81 PROGRAM SERVICES CONTINUED

has also issued new recording of "The cated radio program service, has been de- Mr. Buning designed "Featurettes," which Star Spangled Banner," said to be first veloped by Radio Featurettes Co., new firm are for use as commercial introductions, available to public in 25 years. Warner relocated at 125 W. 41 St., New York 36. spot breakers and copy aids. cording, 45 rpm disc recorded by military Telephone: Wisconsin 7 -9244. Company Sound Enterprises has opened new band conducted by Henry Mancini, is being was organized several weeks ago by John sound recording stage and made available free to radio and tv stations. A. Buning, formerly with WNEW New studio at 5539 Sunset York, ABC and INS, in conjunction with Blvd., Hollywood 28. Telephone: Holly- Radio Featurettes, new I5- second syndi- Bruce Chapman Co., producer -packager. wood 7 -5147.

PERSONNEL RELATIONS

increasing use of videotape. CHICAGO LOCAL AIMS AT RATINGS Though neither side would discuss What appeared to be the initial salvo tv rating services, including "their effect in RTDG's demands, it was reported the union fired by a talent union local against ratings killing local programs" [AT DEADLINE, Nov. is seeking an approximate 20% increase in procedures of major audience measurement 17]. wage but is stressing provisions designed to services came to light in Chicago. AFTRA's Chicago chapter has been high- prevent possible displacement of personnel The Chicago Local of American Federa- ly critical of claimed cutbacks in local live or a "speed -up" because of videotape. tion of Tv & Radio Artists acknowledged programs among all network o&o stations, Negotiators met briefly on Thursday it has launched an inquiry into the particularly NBC's WMAQ and WNBQ. It morning and RTDG left with the networks' methodology and practices of at least three has asked the FCC to hold hearings on contact proposals. Another session is research companies in that city for use at license renewals involving those properties scheduled for this Thursday (Dec. 11). Sen. Mike Monroney's (D- Okla.) Senate and was instrumental in getting some con- RTDG announced last Thursday that the Commerce subcommittee hearings next gressional support of its forays into the National Labor Relations Board has certi- month. government area. fied the union as bargaining agent for tele- Specifically involved were American Re- In Chicago 200 people have been selected vision assistant directors and stage managers search Bureau, A. C. Nielsen Co. and The for the Arbitron technique, with perhaps at CBS, NBC and ABC in New York, Holly- Pulse Inc., with particular emphasis on tele- 100 of them already equipped for this type wood and Chicago. Though the union had vision ratings. measurement. Pulse claims to measure 1,000 represented these members in the past, Word that the AFTRA- Chicago investi- homes in the daytime and 300 in the eve- RTDG did not have NLRB certification. A gation was underway in subterranean waters ning, Monday through Friday, and 300 on balloting by the NLRB among these tv net- first cropped up in a curious and apparently Saturdays and Sundays during a single week work employes resulted in 167 votes for innocuous classified "personal" advertise- in any month. Nielsen claims about 300 RTDG and 27 for "no union." RTDG al- ment in the Chicago Tribune's Nov. 30 for its Nielsen Station Index sample in ready had NLRB certification for other (Sunday) editions. It 'read: Chicago earmarked for expansion from 40 classifications of its membership. "$25 payment each to first four persons, to 100 markets by fall of 1959 [AnvER- The current negotiations cover approxi- from a family, who are used by either the TISERS & AGENCIES, Dec. 11. mately 900 members throughout the country A. C. Nielsen, American Research Bureau An AFTRA spokesman admitted "It's at the three networks (Mutual uses no staff or Pulse Inc. television rating system. To true the blind ad was for us." He said the directors). The present staff contract in tele- qualify for payment you must talk to Mr. local hopes to ascertain data which would vision provides the following weekly wage Brown, Financial 6 -6686, and present prop- show, one way or the other, "whether rat- scale: $180, directors; $146, associate direc- er credentials to prove you report to tv rating ings are self-serving to the ratings services tors and $141, stage managers. In radio, service." which depend on them for their livelihood the weekly scale is $170, directors and The research firms' Chicago offices re- and self- serving to advertisers. networks and $127.50, associate directors. ported several calls calling their attention stations which subscribe to them." He felt to the advertisement, but for the most part any publicity about the blind ad approach MGA Union Shop Clause Hit declined official comment. A spokesman for would cause people to freeze up and thus By AFM in Complaint to NLRB Nielsen however, scored the ad device and distort their reports to AFTRA probers. promised "strong and effective steps" would Hill probers, mainly Sen. Monroney, got The legality of union shop contracts be taken at the proper levels to prevent a one -day orientation on the tv ratings serv- throughout all branches of the nation's en- further "unwarranted intrusions" into what ices late last summer, emerging with doubts tertainment business may become the basis he described as "private business opera- about sampling procedures and the "par- for a long-drawn legal battle, Cecil F. Read, tions." He added that the approach had the alleling" of network shows [GOVERNMENT, chairman of Musicians Guild of America, effect of "tinkering with our samples" and June 30]. It's expected Sen. Monroney will said last week. told BROADCASTING "as we that have re- summon network, agency and advertiser ex- On the preceding Friday (Nov. 28), MGA peatedly maintained, we have nothing to ecutives when hearings resume in January. said, it had received a telegram from the Los hide," alluding to sample size and Nielsen It was presumed that AFTRA -Chicago rep- Angeles regional office of NLRB to the methodology. resentatives also would be invited to testify, effect that the MGA contract with the major Whose Phone? The telephone number or at least that its position would be incor- motion picture producers contained a union (Financial 6 -6686) in the advertisement is porated into the record of the hearings. shop clause which was questionable and un- listed by the Illinois Bell Telephone Co. as It was conjectured, though denied by less the matter was settled in the near fu- one of two for the law firm of Blumberg, AFTRA spokesmen, that perhaps some peo- ture the NLRB might file a complaint. The Smith, Wolff & Pennish, of which Sanford ple contacted by the Chicago chapter in its basis for the wire, Mr. Read said, is a charge L Wolff is a partner. Mr. Wolff is chief local inquiry might be called to appear. made by counsel for the American Federa- counsel for AFTRA -Chicago. tion of Musicians, from which MGA Observers in ratings and talent trade cir- New Demands by RTDG wrested jurisdiction over musicians em- cles reminded that Sen. Monroney, in an ployed by the movie studios [PERSONNEL hour -long conference with AFTRA repre- Hedge Against Tv Tape RELATIONS, Sept. 1, AT DEADLINE, July 14]. sentatives last Nov. 13, had "asked for ex- I he Radio & Television Directors Guild The MGA-motion picture agreement tensive information regarding the Chicago last Thursday (Dec. 4) presented its de- clause provides that 30 days after a musician situations, and received materials prepared mands to the radio -tv networks (except first works for a studio, the studio cannot as background for the projected hearings." Mutual) for a new contract to replace the re- employ him unless he has become an After the meeting, AFTRA -Chicago issued current one expiring Dec. 31 and, among MGA member in good standing. AFM has a statement on behalf of Sen. Monroney, other proposals, sought safeguards against asserted, according to Mr. Read, that the who promised a "searching study" of radio- possible employment inroads resulting from word "30 days" should be interpreted to Page 82 December 8, 1958 BROADCASTING Publishing Notes from Almost All Over (A chatty bibliography you can do without but don't)

How to build the E -V Geor- gian horn speaker enclosure. We see by "Selected United plans, list of ma- Publica- Complete States Government terials, installation of speak- tions" that a pamphlet (16 ers ; stock no. 38 K 139, Allied p. il. Cat. No. A 1.9:2125 Radio, Chicago ; $1.47 post- Making and 10¢) titled paid in U.S.A. Preserving Apple Cider is just off the press. "Cider - making," it says, "is an art as old as the cultivation of apple trees." The sweet Smile of Success. A remorseless exposé of tv conditions in and about Cedar Rapids. Printed on handsome grey stock in two (2) colors, "Anaplasmosis," the same beautifully bound in the upper left corner with source states, "each year one of those brass do- hickeys. The theme of this costs American cattle rais- searching document is ineffable, but some excerpts ers millions of dollars." may suggest the flavor : " ... soaring above this -_, For 5¢ you can get the low- intramural crossfire is the inescapable fact that down on symptoms, treat - Channel 2- properly used -is one hell of a power- '" ment and control of same. ful selling medium !"-from the Opening Sermon. (Don't send us any nickels. Go direct to the Govt. Printing Office.) " ... Midwest's advertising agency advises us that the results of this program have been emi- nently satisfactory to say the least, but we're not about to say the least ... " -from Oater Booms Housing Development. " ... operational order from home office (for- bade) tv ... manager (bought) time on the sly ... established such a good selling record he was transferred . .. " -from Bootlegs TV Time, Makes Killing. (This one has a sad ending.) Order the sweet Smile of Success today, pronto, now. There's no telling what the Govt. Printing Pogo is just out. No self-re- The G.O. Fizzickle Office would get for a gem like this ; we give it -buyer can do without this impor- specting time away. Write WMT -TV, Channel 2, Cedar Rapids tant reference work; it reveals scientific secrets -Waterloo (choose one) (Iowa, of course), CBS of Okefenokee. Order from your favorite book Television for Eastern Iowa, Represented Na- store. $1. tionally by The Katz Agency; affiliated with WMT Radio, KWMT Fort Dodge.

Photographer's Mate S. It comes high (three bucks) but where else can you buy a Navy Training Course covering naval photography? Aside to Playboy: This is for you. Cat. No. D 208.11:P 56/3; G.P.O. KOBY shows u PERSONNEL RELATIONS CONTINUED FIGURE mean 30 days of employment and not 30 pictures in this country," Mr. Shanks said: BEAUTIFUL calendar days. This, Mr. Read declared, is "Such a foreign -made television series de- in San Francisco completely contrary to all previous inter- prives American technicians and American pretations of union shop clauses which are players of sorely -needed employment, for standard throughout all branches of the en- usually only the star and the director are tertainment business in the country. American. Obviously, Americans who have The MGA response to the NLRB wire, lost jobs because a certain series was made sent by Harry B. Swerdlow, MGA attorney, abroad rather than in this country will not points out that similar provisions are in- feel like buying the products advertised by cluded "in all existing collective bargaining such films and neither will their friends." agreements throughout the United States between AFM and employers in recording, radio, television and all other fields in which AFTRA- Network Talks musicians are employed" and that "none May Succeed This Week of these collective bargaining agreements Prospects appeared has ever been questioned by NLRB." bright late Thursday Labelling the proposal "completely ab- (Dec. 4) for an early agreement between the surd and preposterous," MGA notes that it tv -radio networks and the American Federa- would exclude from union shop provisions tion of Television and Radio Artists on a September Cumulative Pulse Audi- new contract to replace the pact that ex- ence for the San Francisco -Oakland the complete body of musicians (approxi- pired on Nov. 15. The union has instructed 6- County area shows KOBY mately 1,500) who were found eligible to with 638,900 unduplicated vote in the election conducted by NLRB in its members to remain on the job past the radio homes weekly; Los Angeles last July. deadline until further notice. 72.5% of radio homes in Though neither the union nor the net- the market. Add to this the assurance of no dou- NLRB Decision Backs Employes works would discuss the progress of talks, ble spotting -and a 10% there were indications that an agreement Of KARD -TV in 1956 Strike Case combination d'scount might come as early as this week. It was when you buy both KARD -TV Wichita was ordered last reported that agreement has been reached in KOBY and KOSI. week by a three -member panel of the Na- principle on "money matters" [PERSONNEL 10,000 watts tional Labor Relations Board to cease and RELATIONS, Dec. 1] but there are certain San Francisco desist from discouraging or interfering with "policy matters" still to be resolved. the membership of employes in Interna- During several informal sessions, includ- tional Alliance of Theatrical Stage Em- Sit in with your PETRY Man ing one last Thursday, AFTRA continued ployes & Picture Machine In Denver it's KOSt- Moving Opera- to press its demands for a ban on "stock- Miss. in Greenville, WGVAI tors, Local No. 414 (AFL -CIO), or any piling" of taped programs on the premise Broadcasting Co. Mid-America other union. The Kansas station also was that the networks might use this program- ordered reinstate positions to to their former ming in the event of a future strike by of seniority 20 employes who engaged in AFTRA; the inclusion of an "unfair station union organization or striking. clause" that would prohibit the network The NLRB decision affirmed an inter- from feeding live or taped programs to an mediate report issued Aug. 20, 1957, by affiliate involved in an AFTRA strike and QUAD - CITIES Trial Examiner Thomas S. Wilson. The a provision that would give the union con- NLRB panel denied KARD -TV's request ROCK ISLAND MOLINE E. MOLINE DAVENPORT trol of all taped programming appearing on for oral argument following Examiner Wil- the network. son's report. Last week's decision covered now the nation's The main issue was understood to be discharge of several employes and a strike "stockpiling." AFTRA was reported to be in May and June 1956. willing to waive the "unfair station clause" NLRB held the strike was an unfair labor programming control provision if practice action, not an economic strike, and and taped agreed to give ground on that therefore employes are entitled to re- the networks instatement. The NLRB decision rejected "stockpiling." KARD -TV's claim of misconduct by strikers. Reports circulated that negotiations now 47th are being conducted in an atmosphere said Screen Extras Threaten Boycott to be "more harmonious" than heretofore. TV MARKET Another consideration that may have a according to Television Age Magazine Of U. S.- English Tv Productions bearing on an early agreement is that the Following the announcement last month network negotiation activity is approaching RETAIL SALES are above the that Sol Lesser Productions and J. Arthur a feverish pace. Networks began talks last Rock Is- national average. Rank were collaborating in the production week with the Radio and Television Direc- land, Moline, East Moline are of tv films in England [FILM, Nov. 10], the tors Guild (see story, page 82) and within rated as "preferred cities" by Screen Extras Guild served notice on all the next three weeks will open negotiations Sales Management magazine American tv film producers that unless tv with the American Federation of Musicians is curbed, the U. S. spon- on a new contract to replace the current for the first 6 months of 1958. production abroad sors of these "runaway programs" will face five -year pact that expires on Jan. 31. The You too, can expect above - nationwide boycotts by AFL-CIO members. AFM is regarded traditionally as a "tough average sales if you BUY "It seems incredible that any sponsor seek- baby" by networks and reports are that its WHBF -TV NOW! ing to sell goods to the great mass of the negotiators will press for substantial contract American public would flout the public in- improvements. AFM, by '`tough dickering," terest by choosing a television series made hopes to counteract criticism of some of its abroad to advertise his products in Amer- members that the federation in the past has ica," H. O'Neil Shanks, SEG executive been more interested in the Music Perform- WHBF-T secretary, declared. Charging that "the ance Trust Funds than in wage and fringe who a benefits. CBS FOR THE QUAD- CITIES American producer runs away to Scott County, Iowa, Rack Island County, !Minnt, foreign country to escape paying American Negotiation sessions between the net- Represented by Avery -Knodel, Inc. wage scales is unfairly competing with the works and AFTRA were scheduled for Fri- hundreds of other producers who make their day (Dec. 5) and over the weekend.

Page 84 December 8, 1958 BROADCASTING It's Easy

To Pick A Winner

In Memphis

It's Channel 3 First By All Surveys

In Memphis they say "There's more Here are the latest Memphis Surveys showing to see on Channel 3." That's leads in competitively rated quarter hours, because more people enjoy WREC- sign -on to sign -off, Sunday thru Saturday: TV's combination of superior local A.R.B. Pulse Nielsen programming and the great shows May 'SS May 'SS Sept. 7.0e. of the CBS Television network. It's (Metre Are.( (Metro Area) (station Are.( the right combination for your WREC-TV 201 240 279 advertising message. See your Katz Sta. B 122 93 35 man soon. Sta. C 53 47 63 WRFC -TV Channel 3 Memphis

Represented Nationally by the Katz Agency

BROADCASTING December 8, 1958 Page 85 a

WESTERN ELECTRIC AND

"TELEPHONE STORE." Los Angeles Distribution Center carries a complete stock of some 11,000 different items needed by the Pacific Tele. phone Company. Most orders are shipped the same day they are received ... expedited with the help of modern material handling equipment. LOS ANGELES, CAL.

Big, sprawling - and unique - Los Angeles draws new thousands every week. To help meet the telephone needs of this growing city and the rest of Southern California, Western Electric's Los Angeles Distribution Center recently moved into new and larger quarters.

Here, as at all 32 Western Electric distribution centers in the U.S., we stock and supply daily many thousands of items needed by the local Bell telephone company. Among them: telephone sets, wire and cable, tools, printed forms, many other products we make and buy for the Bell System. Of equal importance, our distribution center repairs and recon- ditions telephones and telephone equipment for reuse. The job's a big one, requiring the help of some 860 of our Los Angeles neighbors ... plus the thousands of men and women who work for our 555 suppliers in the city. ( These suppliers, by the way, are only part of the state -wide total of 1,978 companies we purchased from last year.) Just as we benefit from their help, so Los Angeles shares in the pros- perity we help create jobs made possible, payrolls spent DURABLE LEATHER Products, Los Angeles, makes - leather tool pouches and belts for use by telephone with local merchants, taxes paid. company installers. Ben Sachs (center) owner of Dur- able discusses making pouches Distributing benefits like these is a key part of our tele- of with W.E.'s H.B. Flynn. phone job - in Los Angeles and across America.

Western Electric has manufacturing plants in 23 U.S. cities where we make telephone equipment for the Bell System. Last year we purchased 11/4 billion dollars worth of raw materials, products and services from over 37,000 suppliers located in every state. Of these, 90% are "small businesses." The things we make and buy are supplied to the Bell telephone companies through Western Electric distribution centers in 32 different cities, including Los Angeles.

DISNEYLAND provides setting for W.E. employee Tom Helme and his family on a pleasant outing. They're pictured in front of Fantasyland Castle as they pause in their sightseeing to enjoy some popcorn. MANUFACTURING AND SUPPLY ® UNIT OF THE SELL SYSTEM

BOY SCOUTS are shown receiving expert rifle instruction from GENERAL CHAIRMAN of the Community Chest Western Electric's Lowell Sanford at nearby rifle range in the San drive Steve Broidy (right) President of Allied Artists Pic- Gabriel Mountains. Many of our Los Angeles Distribution Center tures Corp., is shown with W.E.'s George Weigand who employees devote spare time to beneficial community activities like this. was loaned to help for 3 months by Western Electric. AWARDS Three CBS Shows Cited Chicago Art Directors In Edison Media Awards Name Best Commercials in Art CBS News' Public Affairs Dept. took Award -winning commercials the three awards last Monday evening (Dec. 1), Directors Club of Chicago's 26th annual have as the Thomas Alva Edison Foundation is- midwestern advertising art competition sued the 1958 National Mass Media Awards been announ ed. for Films, Television & Radio. CBS showed ADCC presented gold medal, silver merit up strongest by winning the top citations and special merit recognition awards for 17 for: tv commercials in two categories: the design Prudential Insurance Co. of America's of a complete unit and in art and photog- Twentieth Century ( "tv program best por- raphy. The winners were honored Nov. 24 traying America "); Monsanto Chemical at a dinner in Chicago's Palmer House. Five Co.'s Conquest ( "best science tv program gold medal awards and one special miscel- for youth "); and the sustaining New York laneous citation represented the top six tv Philharmon7&Young People's Concerts with commercials from the midwest during 1958. Leonard Bernstein ( "best children's tv pro- Winning tv entries, encompassing live gram") . techniques and full animation, were dis- Special Edison Foundation citations were A CERTIFICATE, good for a Mexican played in Chicago's Prudential Plaza given in recognition of "distinguished public or Caribbean holiday, was given to Nov. 25 -Dec. 5. service in the interests of education." Win- Ralph Head (standing), vice presi- The recipients: ners: director of BBDO, by dent- marketing DESIGN OF COMPLETE UNIT NBC Public Affairs for Continental Class- Al Stone, national sales manager of Film Commercials (Live Technique) - room; Washington County, Md., Board of WCSC Charleston, S. C., for his entry Gold Medal: art director, Don Tennant; pho- Education for the county -wide in- school in the station's national slogan con- tography, Universal-International; agency, Leo Burnett Co.; advertiser. Marlboro, Philip Morris. closed-circuit tv project; Broadcast Music test conducted by its representatives, Jack photography, World of Mind (radio scripts pre- Woodward. John A. C Inc. for Peters, Griffin, advertiser,i Tea Council of the U.S.A. pared jointly by BMI and American Assn. Thompson (I) and Robert H. Teter (r) Silver Merit: photography, Howard Slemon; for the Advancement of Science and the vice president -radio sales manager, agency, Henderson Adv.; producer. Fred A. Productions. American Council of Learned Societies); and vice president -radio director of Niles Animation) for tv also were at the Film Commercials (Full - WQED (TV) Pittsburgh "the station PGW, respectively, Gold Medal: art director. Ben Goldstein: pho- that best served youth," and WFMT Chi- presentation. The contest called for tography. Quartet Films; agency, W.H. Doner & National Brewing Co. cago for "the radio station that best served ad and agencymen to send in a slogan Co.. Detroit; advertiser, Silver Merit: art director. Alan Zaslove; pro- youth." WQED and WFMT in addition to telling "why an advertiser should buy ducer, UPA Pictures Inc.; agency, Fred M. Ran- dall Co.. Detroit; advertiser. Pure -Pak Div.. Ex- the scrolls also received for one high school the Charleston market." Cello Corp.. Pure -Pak Milk Container. student in each station's community a $1,000 Silver Merit: art director. Bob Johnson; pro- Edison Scholarship for a college education. ducer, Sherman Glas Production; agency. D'Arcy Mr. Firestone Adv. Co., St. Louis; advertiser, Anheuser-Busch, In receiving CBS' awards, voted along parallel to our own." sug- Budweiser. gested the mass media ought to broaden with other citations by 62 major national that Commercials (Live and Animatton)- by selling free enter- civic organizations, Public Affairs Director this "audience base" Silver Merit: art director, Willis J. Davis; prise to the broadest possible audience base animation producer, Ray Patin Studios; live Irving Gitlin said, "It is of significance that action producer, Chicago Film and Feldcamp- -the mass media audiences. Malloy: agency, Needham, Louis & Brorby; ad- both Twentieth Century and Conquest are vertiser, S. C. Johnson & Son Inc.. Glo -Coat. sponsored programs and that without the Writers Guild Announces Winners; Silver Merit: art director, Alice Westbrook: cooperation of these advertisers and their producer, Kling Studios Inc.; agency, North Evans $2,500 Advertising Inc.; advertiser. The Toni Co., agencies, the series would not be on the air Recipient of Prize Soft'ning. today ...." Free lance playwright David Evans was Miscellaneous Mr. remarks, alluding to the presented with a $2,500 award by the Special Award for the Use of a Theatrical Gitlin's Personality. McGoo, in Advertising: art director, marriage of big business and education, Writers Guild of America on Nov. 20 for Jerry Joss; producer, UPA Pictures; agency, in with his teleplay, "The Gadfly" carried on ABC - Edward H. Weiss & Co.; advertiser, Carling were keeping the general tenor of the Brewing Co., Stag Beer. evening's proceedings. Speaking for the edu- TV on Oct. 1, 1957. Special Recognition. Merit Award: art direc- cators, Dr. O. Meredith Wilson, president The prize money is a grant from the tor /producer. Lawrence -Schnitzer Productions Inc.; photography. Gerald J. Schnitzer; agency, of the U. of Oregon and chairman of the Johan J. Smit Foundation, New York, Campbell -Ewald Co.. Detroit; advertiser. Gen- American Council on Education, warned which is giving the award annually for tele- eral Motors, Chevrolet Div. Maddest Commercial of the Year: art director, broadcasters that their role went beyond vision scripts "making the most valuable con- Walter Collins; photography, Sarra Inc.; agency, that of merely acting as transmission belts. tributions to peace and human understand- Fitzgerald Adv., New Orleans. "Education," he said, "is dependent on coming." ART AND PHOTOGRAPHY munication. It is not well represented by WGA also announced the winners of an- Film Commercials (Live Technique) - the common analogy of a reservoir of nual WGA awards for the best radio-tv Gold Medal: art director, Bob Johnson; photography, MPO Tv Films Inc.; agency, D'Arcv knowledge, where facts are carefully stored, scripts in 12 different categories, all broad- Adv. Co.; advertiser. Anheuser-Busch. Bud- to be released at fixed intervals to sweeten cast during 1957. The winners are Joseph weiser. Silver Merit: art director, Gerritt J. Beverwyk; the parched plains of ignorance." Radio -tv, Mindell, half -hour tv anthology; Everett De- photography, MPO Television Films Inc.; agency, he suggested, should lead in stimulating Baum, half tv episodic drama; Eugene Needham, Louis & Brorby Inc.; advertiser, -hour Lever Brothers, Swan. discussion, otherwise we might certainly be- Roddenberry, tv western, any length; Ken- Silver Merit: art director. R. C. Mack; photog- gin "to contemplate" the "deplorable" sight neth tv any rapher, Ed Beatty; producer, Universal- Inter- Enochs, children's program, national; agency. Grant Adv. Inc., Chicago; ad- of seeing the population "conditioned only length; Jerry McNeely, one hour tv anthol- vertiser. Dodge Div.. Chrysler Corp. to receiving ... to being told." ogy drama; Devery Freeman, one hour tv Film Commercials (Full Animation) - Spokesman for the business community, comedy; Irwin Rosten, tv documentary, any Gold Medal: art director, Ron Maidenberg; producer. Animation Inc.; artist, Ed Barge; which underwrites the Edison Awards, was length; Elick Moll, tv program, more than agency, Bozell & Jacobs Inc., Omaha: adver- Harvey S. Firestone Jr., board chairman of one hour; Sydney Zelinka and A. J. Russell, tiser. Skinner Manufacturing Co. Silver Merit: art director, Ron Maidenberg; Firestone Tire & Rubber Co. (ABC -TV's half -hour or less tv comedy or sketch; Jules producer, Animation Inc.; artist, Ed Barge; Voice of Firestone). Said Mr. Firestone: We agency, Leo Burnett Co., Chicago; advertiser, Maitland, radio documentary, any length; Kellogg Co., Battle Creek. spend too much time selling each other on Stan Freberg, comedy- variety radio pro- Commercials (Live and Animation)- the superiority of competitive free enter - gram, any length, and Thomas Hanley Jr., Silver Merit: art director, Harry F. Grissinger prise-a wasteful, act in that we usually sell radio drama, any length. Winners received Jr.; photography, Ray Patin Productions; agency, J. Walter Thompson Co.; advertiser, Libby Mc- to "friends and associates whose lives run either engraved silver trays or plaques. Neill & Libby. Page 88 December 8, 1958 BROADCASTING STATIONS

Stevens Group Buys other stockholders may also sell at $120 a Henry Crown of Chicago). Mr. Stevens' share to the syndicate. Should all 99,420 multi -million dollar real estate holdings are Providence Outlet Co. outstanding shares be acquired, the total splashed about such cities as Cleveland, Building magnate William Zeckendorf Sr. purchase price would rise to $11,930,400. Washington, New Haven and San Francisco, and KBTV (TV) Denver President John C. The trustees for the estates of the late Col. as well as New York. He recently sold a 28- Mullins are the "mystery" associates of Joseph Samuels and Leon Samuels, founders acre tract in Boston's Back Bay to Pruden- Broadway producer Roger L. Stevens in the of Rhode Island's largest department store, tial Insurance Co. of America for a Rocke- agreement to buy controlling interests in the are selling 55,230 shares to the Stevens feller Center -type development. Outlet Co., department store licensee of syndicate. Mr. Sinclair is a grandson of WJAR -AM -TV Providence, R.I., it was Colonel Samuels. Register & Tribune Calling Off Mr. Mullins previously had been chief learned last Thursday. Purchase of WREC -AM -TV Memphis Mr. Zeckendorf's Webb & Knapp Inc. is owner of KPHO -TV Phoenix before that 50% owner of KBTV, Mr. Mullins holding property was acquired by Meredith Pub. Co. The proposed purchase of WREC -AM- the remainder. Webb & Knapp is the Stev- During the week, Alfred E. Darvy, Outlet TV Memphis by Des Moines Register & ens syndicate entity for Mr. Zeckendorf. Mr. Co. president, told the company's 1,100 em- Tribune Co., (Cowles) from Hoyt B. Wooten Mullins is participating personally. The ployes of the agreement with Mr. Stevens for $6 million cash [CHANGING HANDS, Nov. Zeckendorf family owns 35% of Webb & and said he understood both the radio -tv and 10; CLOSED CIRCUIT, Nov. 3] has been Knapp. store operations would be continued with "amicably called off," according to a joint The Stevens syndicate exercised its short - little effect upon employes. The Outlet Co. announcement last week by Luther L. Hill, term option [CLOSED CIRCUIT, Nov. 17] and reported merchandise sales of $15,504,986 publisher of the Register and Tribune and signed a purchase agreement on Monday and radio -tv revenue of $1,337,342 for the Mr. Wooten, licensee of the Memphis out- (Dec. I) with the trustees of the majority year ending last January 31. Net earnings lets. block of stock in the Outlet Co. at $120 a from store operation were $764,757 (69 The decision to call off the sale came after share for a total of $6.6 million plus. But it cents a share) and from radio -tv $532,980 a meeting in Des Moines between the was done in the face of a protest by one ($5.36 a share). parties, who then issued the joint statement. heir to the estate, Joseph S. Sinclair, station Mr. Stevens and his Broadway associates Although there was no formal explanation, manager of WJAR -TV. Negotiations were (not involved in the Providence agreement) it was understood that there was a tax still going on Friday night between Messrs. in the Producers Theatre and Playwrights problem involved. Stevens and Sinclair, the latter reporting Co. represent one -fourth of the total legiti- was late Thursday that "the means are open to mate productions on Broadway this season. It reported Mr. Wooten would form me to block the deal. My protest is an at- Properties include "Man In The Dog Suit," a new corporation as licensee of WREC- tempt to rectify an error. My difference is "Pleasure of His Company" and "Cue For AM-TV and that Charles Brakefield, who with the trustees, not with Mr. Stevens." Passion" among others. Only eight years an was to have become general manager of Dec. 10 has been set as the deadline when "angel" of the theatre, Mr. Stevens is a big the Memphis stations under the Register full details will be divulged to all stockhold- name, too, in real estate, once owning the and Tribune ownership, and Jack Michael; ers of Outlet Co. Thereafter for 21 days the Empire State Bldg. (now owned by Col. who was to have become program director,

Ktu-TV 61. Fiteo.

Leads in syndicated shows -with these top shows: Highway Patrol, Death Valley Days, Burns and Allen, People's Choice, Decoy, African Patrol,

KMJ -TV in the Billion -Dollar Robin Hood and Buccaneers. Valley of the Bees

KMJ -TV FRESNO, CALIFORNIA The Katz Agency, National Representative

BROADCASTING December 8, 1958 Page 89 STATIONS CONTINUED

will become vice presidents of the new its own shows. For the rest of the fm out- Programmed corporation. They are Mr. Wooten's sons - let's first week, Mr. Thorpe says, it sold for the housewife in -law. more than 60% of available time. WVCG- The Cowles organization, which a year FM is on 105.1 mc. Stereophonic broad- the buyer ago sold WNAX Yankton, S. D., and ch. 9 casts are aired twice weekly by the stations. for the family KVTV (TV) Sioux City, Iowa, to Peoples Broadcasting Corp. for $3 million, an- WBC Sends McClay in for Israel nounced at that time it would seek replace- At WJZ -TV, Mathiesen to KYW -TV ment properties. Other Cowles stations: John L. McClay, general manager of KRNT Des Moines and 60% of KRNT -TV Westinghouse Broadcasting Co.'s KYW -TV Des Moines; WHTN -AM -TV Huntington, Cleveland since this past summer has been W. Va. Gardner Cowles, president of the Register and Tribune, also is publisher of WISH Look magazine. WREC -TV is on ch. 3. WREC is on 600 Indianapolis kc with 5 kw, directional antenna with different patterns day and night. Both stations CBS Represented by Belling are affiliated with CBS.

KVLF to Have Weather Station An official U. S. Weather Observation Station now is in operation at KVLF Al- pine, Tex., it has been announced by Gene Hendryx, president of the station. Apart MR. McCLAY MR. MATHIESEN from the initial equipment, the observation post does not cost the federal government transferred to a similar post at the WBC- anything to operate as it is manned by owned WJZ -TV Baltimore, it is being an- specially- trained KVLF staffers, Mr. Hen - nounced today (Dec. 8) by WBC President dryx said. Donald H. McGannon. Mr. McClay succeeds Larry H. Israel, named general man- A CORINTHIAN STATION WISH Names Petry Rep. ager of the newly-formed Television Adver- KOTV Tulsa KGUL -TV Houston tising Representatives Inc., Westinghouse- WANE & WANE -TV To Wayne WISH Indianapolis has appointed Ed- owned station representative organization WISH & WISH -TV Indianapolis ward Petry & Co. as national sales repre- [STATIONS, Dec. 1]. sentative, effective Dec. 1, it has been announced by Robert B. McConnell, vice Mr. McClay's post in Cleveland will be filled by George H. Mathiesen, since 1954 president and general manager of WISH - AM-TV, and Bob Ohleyer, manager of assistant general manager of KPIX (TV) San also WISH radio. The station is owned by Corin- Francisco, Westinghouse-owned. thian Broadcasing Co. Mr. McClay has been in broadcasting since 1939. In 1956 he joined WBC as as- First Day Sell -Out for WVCG -FM sistant to the vice president in charge of KYW-AM -TV Cleveland, being named to WVCG-FM Coral Gables, Fla., went on his last post on July 12 this year. Mr. Math - the air Nov. 16 with a sell -out, president - iesen began as a transmitter engineer at general manager George W. Thorpe, reports. KSFO, remained with the station through From 6:30 a.m. to sunset, WVCG -FM 1948 when he joined KPIX (TV). He has duplicates WVCG's programs; after this been with the San Francisco Westinghouse time, up to midnight, it sells and originates operations since that time.

ON THETAPE SPOT RECORDING * Where you go, Mini - \ tape goes, with its own power and precision recording unit in one compact aluminum case. Sports, crime, special events ..no other recorder t.m. can do the job of reg. Minitape. Quality equal to finest AC- FULLY TRANSISTORIZED operated units. Get LIFETIME BATTERY all the facts about Minitape today! FLAT TO 10,000 CYCLES NEXT SUMMER KMOX St. Louis will move into its $750,000 headquarters [STATIONS, STANCILHOFFMAN CORP. Nov. 3]. The 15,500 sq.-ft. plant is the first building by CBS in 20 years to accom- 921 N. Highland Ave. Hollywood 38, Calif. modate one of its radio outlets exclusively.

Page 90 December 8, 1958 BROADCASTING Style and Performance Leader in Speech Input Systems

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Gates Dual Channel DUALUX

Pause just a moment and think of every exclusive feature you would like OUTSTANDING FEATURES to see in a speech input system. Now, compare this idea of a perfect" audio Complete inbuilt cue -intercom with front panel listen system with the Gates Dualux. You will uickly note that the Dualux not and talk -back. only incorporates every feature you could demand, but also many addi- Three position high -pass filter for quick program cor- tional functional and manufacturing extras. rection. Inbuilt intercom, a Gates innovation in speech input equipment, permits Cue selector to all major circuits for direct channel two -way conversation to studio and remotes and listening on every major speaker audibility. is circuit. First again the inbuilt variable high -pass filter for instant program 5 preamplifier mixing channels wired for 7 micro- correction when the unlooked for happens. Dualux consoles are supplied phones. Up to 22 microphones if all utility keys used. with the new Gates 10 watt ultra -linear monitoring amplifier. And Gates Cue -Attenuators, 4 mixing channels used for net, turn- solid process printed wiring, fabricated entirely in the Gates factory provides tables, tapes and remotes. the to input cleanest, easiest service speech system ever built. One Western 4 turntables, 4 tapes, 5 remotes plus net input to 4 broadcast station writes, "... I cannot think of any other console that was mixing channels. designed with the maintenance problem in mind. It is a pleasure to service this 8 utility keys for expansion. console." PBX key control of all channels for greatest flexibility. Yes, it's a grand feeling to know you own the very best. So why don't you Dual operation ALL the way. place your order today? Dualux consoles are in stock for immediate delivery.

Buy now and save during Operation UPSADEC, November 10 - December 31. During Operation UPSADEC, Gates offers 6 value packed bonus plans featuring the Dualux speech input system. This is your opportunity to save... your chance to modernize your station at a savings possible only during Operation UP- GATESJ SADEC. Send for complete details today. Write: Dept. 6400, Cates Radio Company, Quincy, Illinois

GATES RADIO COMPANY QUINCY, ILLINOIS Subsidiary of HarrisInterlype Corporation CORPORATION STATIONS CONTINUED

WTOP -TV'S TASTEFUL TOUCH ADDS ZEST TO TV NEWS WTOP -TV Washington has an answer

to the oft -heard charge that television ftILL 9 P newscasts are merely radio programs WO Ate. D SL 1DING aided by a few film clips and visual aids. SCREED/ PULL-DNVN W EATHRR Thomas B. Jones, WTOP -TV pro- INFO' gram director, has installed a studio lay- out designed to increase the impact of visual impressions by use of flexible production facilities and techniques. S. WEATHER The result is a newscast identified by MAPKQM a combined news workshop, large screen CSIND) and three -man microphone team. Two adjoining rooms are created by a backdrop that includes a four -scene PROJECTOR rotating prop and a disappearing front . SDYNDGRDO, aoory IGI¡TBOX WITH T 'ERATURES projection screen. The screen is fed by A ~Ins a Telepro 6000 projection that holds 60 3x4 -inch Polaroid transparencies. The information, one pulled down from 11 p.m. Report. The 6:30 program con- Telepro is preloaded and operated re- above and the other a back -lighted box sists of three five- minute segments- motely from the control room, which located at the eastern side of the map. Eddie Gallaher, entertainment news; also handles special slides and newsfilm Workshop props include two desks, John Douglas, weather; Steve Cushing, inserts. phones, typewriter, dummy teletypes and area news. The 11 p.m. program opens In front of the backdrop a newscaster copy spindles. The opening signature with Roger Mudd handling national, in- works from a desk, facing a single cam- shot shows the weather man tinkering at ternational and area news for six to eight era. The program signature and closing his map and a man at a telephone. minutes; usually two minutes of weather shot are based on a view of the news- The workshop is being wired and later with Mr. Douglas, and five minutes of caster (with appropriate background) will be enlarged for use as an actual sports with Dan Daniels. The late pro- and a look into the backroom which newsroom on election nights and for gram segments can be timed to the im- simulates a news workshop. The large other major news features. It will be portance of the news or weather. weather map is seen at the end of the equipped for panels and group discus- Sponsors for the 6:30 program are room. This workshop view is shot with sions. Peter Masters, WTOP -TV art di- Coca -Cola for Mr. Gallaher; Coronet the projection screen retracted. rector, designed the sets. Carpet Co. and Trailway Bus for Mr. When the first newscaster takes the air, WTOP -TV first used its news setup Douglas, and Perpetual savings and the screen is in position, usually Oct. weeks of dry runs. Arthur Murray for Mr. Cushing. occupying at least half of the receiver's Viewer and sponsor reaction has been American Airways will take over the picture. After the first of three segments surprisingly enthusiastic. Use of illustra- Coronet Carpet position in the near in the 15-minute period the screen is re- tions has been upped 50%, with an future. Safeway will sponsor the Cush- tracted to show the weather reporter at average of 30 in a 15-minute newscast. ing segment. work. The workshop camera behind the Two daily programs are produced in Sponsors at 11 p.m. are Esso for news partition then goes into action. The the studio-6:30 Spotlight ahead of the and weather; Northeast Airlines and weather map has two props for detailed CBS-TV Douglas Edwards newscast and Newport cigarettes for Mr. Daniels.

No Teeners in Most L.A. Homes, with teenage members, 73.3% of these teen- surveyors: 96.5% of the homes visited Finds Survey Ordered by KLAC agers answer the phone and offer infor- "have and use from one to four radios"; mation unless an adult is specifically asked 82.6% of all cars have car radios and More than three- fourths of all homes in for and 67.7% of the youngsters prefer 79.9% of all car radios are used regularly; the greater Los Angeles area have no teen- rock -and -roll music on the radio. Contrari- 71% of the adults want sports results via agers, according to a survey distributed last wise, 71.6% of the adults interviewed radio and 71.9% want traffic bulletins. week to advertising agencies by KLAC KLAC, which for some "stated an overwhelming preference for a months tried Los Angeles. The survey was made for the rock- and -roll programming with unhappy station featuring only good, popular music station by John B. Knight Co. among adults results, now says: "Good music is back and in 1;011 homes. (no rock -and -roll)." KLAC's got it." It notes that in the 22.3% of homes Other facts unearthed by the Knight

THE NATION'S MOST SUCCESSFUL REGIONAL NETWORK Crescent City Gets New WYFE Town & Country network opened WYFE Another Intermountain Network New Orleans last Monday (Dec. 1), Con- Affiliate nie B. Gay, the network's president, has announced. Apart from Manager Bill Ro- maine and National Sales Manager Ed Winton, the daytimer is mainly staffed KGHF with women. WYFE is on 1600 kc with 5000 WATTS AT 1350 1 kw. NEWS- MUSIC -SPORTS Ch. 14 WWOR -TV on Air Again And the After three years of darkness ch. 14 TOP SALESMAN WWOR -TV Worcester, Mass., last Monday In the ( Dec. 1) resumed operations. RICH PUEBLO MARKET The uhf outlet first went on the air in 1953 until 1955. It was sold last August HEADQUARTERS: SALT LAKE CITY DENVER CONTACT YOUR AVERY -KNODEL MAN, [CHANGING HANDS, Aug. 4] by Salisbury

Page 92 December 8, 1958 BROADCASTING Florida's usual weather makes unusual news

Last winter's cold spell in Florida U.S. Weather Bureau readings show the tempering influence of warm south made headlines because it was so un- December -to -March afternoon tem- Atlantic and Gulf of Mexico waters. usual. But the unusualness of Florida's peratures averaging 72.7° on the mid - The result is an equable year around normal climate has been a topic of West Coast; 75.4° on the Lower East climate - warm in winter, cooled in rare reader interest ever since Flagler Coast; and along the Upper East Coast, summer by fresh sea breezes. built his railroad. 71.1 °. Even in extreme Northern Flor- For example, word of Christmas ida, daily maximums have averaged NEED PHOTOS, FACTS, FIGURES? celebrated on a sun -splashed beach has 66.2° through the past 30 winters. When you want to serve your audi- long been incredulously received by Offshore waters and inland lakes ence with interesting facts about Flor- millions of frost -nipped ears in frigid are always pleasant for bathing. About ida, call on us for any help you need. climes. As if to prove the paradox, 69° to 73° in the south Atlantic or Gulf The completely staffed Florida State Christmas sojourners here send home of Mexico surf. A consistent, above -70° News Bureau is at your service. Stock more greeting cards of the sunny in lakes and springs. photos, TV-movie shorts, or custom - Florida theme than any other category. Location is one reason for this ideal tailored feature material for your And their enthusiasm lasts throughout climate. Northernmost Florida lies 100 exclusive use can be supplied. Just the winter. Why? .. . miles south of the Mexico- California write or wire ... border. The southernmost tip of the IT'S JUNE IN JANUARY state reaches within 100 miles of the Florida Development Commission Winter highs average in the 70's Tropic of Cancer. 515 -R Caldwell Building over most of Florida. Thirty -year, Florida basks peninsularly between Tallahassee, Florida

O-. I I OS .. Floridav c n 173 e RI .. - STATIONS CONTINUED

Broadcasting Corp. to Springfield Television TRACK RECORD ON STATION SALES APPROVAL Broadcasting Corp. (WWLP [TV] Spring- CHANGING HANDS field, Mass.) for 20% interest in Springfield. The following sales of The following transfers of WWOR -TV is a semi- satellite of WW ANNOUNCED station interests were APPROVED station interests were ap- Christal's Petry Stock anonunced last week. All are subject to proved by the FCC last week. Also see FOR FCC approval. THE RECORD, page 107. Is Acquired by Petry WTEL PHILADELPHIA, PA. Sold to KGMB -AM -TV HONOLULU, KHBC -AM- The long- standing anomaly of one sta- WTEL Inc. by Foulkrod Radio Engineering TV HILO, KMAU-TV WAILUKU, ALL tion representative owning a sizeable chunk Co. (E. Douglas Hibbs, president) for HAWAII Sold (control of Hawaiian of another was ended last week when Ed- $450,000. Buyers are equal partners John Broadcasting System Ltd.) to Hialand De- ward Petry & Co. acquired the block of E. and George D. Hopkinson and Quentin velopment Corp. by Consolidated Amuse- Petry stock owned by Henry I. Christal, C. Sturm, who also equally share owner- ment Co. Ltd. for over $8.7 million. New of the radio representation firm bearing his ship of WKAB Mobile, Ala. Mr. Sturm owners have 17 stockholders. Those with name. has 6.35% interest in WLOI La Porte, other broadcast interests are Roy J. Turner Mr. Christal, with the Petry company Ind. The application for this sale has been (12.5% in KWTV [TV] Oklahoma City, from its inception in 1932 until 1951, filed with the FCC. WTEL is on 860 kc Okla.) and C. Dale, M. Clare and Lloyd W. owned 44% of voting and one -third of with 250 w, day. Miller (1.57% in KARD [TV] Wichita, non -voting stock of the Petry firm. The WTAC FLINT, MICH. Sold to Leonard Kan.). KGMB -TV is on ch. 9 and is affili- price paid him for it in last week's settle- Chess, president of Chess Producing Corp., ated with CBS -TV. Ch. 9 KHBC-TV and ment was not officially disclosed but was Chicago record manufacturer, by First ch. 3 KMAU -TV operate as satellites of estimated to be $600,000 to $650,000. The Broadcast Corp., wholly owned subsidiary KGMB -TV. KGMB is on 590 kc with 5 kw. Petry company, aside from its representa- of multiple owner Founders Corp. for KHBC is on 970 kc with 1 kw. Both are tion activities, owns about 36% of KFMB- $278,000. The sale was handled by Allen affiliated with CBS. AM-TV San Diego and KERO -TV Bakers- Kander & Co. WTAC is on 600 kc with field, Calif., and a smaller minority in WCHV CHARLOTTESVILLE, VA. Sold 1 kw, day, 5 kw, night, and is affiliated with WIP Philadelphia. to Eastern Broadcasting Corp. (WRC -TV ABC. Under the new stock arrangement Mr. Washington sales coordinator R.A. Neu - Petry will continue to control the voting KSMN MASON CITY, IOWA Sold to hoff, president) by Charles and Emmalou stock and will share the non -voting stock Harry Campbell and Donald F. (Red) Barham for $200,000, plus $10,000 to equally with Edward E. Voynow, executive Blanchard by Charles V. and Ruth Warren Blackburn & Co. which handled the sale. vice president. Under the old arrangement for $140,000. Mr. Campbell is announcer WCHV is on 1260 kc with 5 kw, day, 1 kw, Messrs. Petry, Voynow and Christal each and a farm editor of WLS Chicago; Mr. night, and is affiliated with ABC. had one -third of the non -voting shares. Blanchard appears on that station as an m.c. KLAN RENTON, WASH. Sold to Walter Mr. Christal opened his own firm, repre- The sale was handled by Allen Kander & N. Nelskog and others, doing business as senting only radio stations, in January 1951. Co. KSMN is on 1010 kc with 1 kw, day Seattle Musicasters by Interlake Broadcast- ing Corp. for $192,000. Mr. Nelskog owns 25% KUDI Great Falls, Mont., 80% KUDE Oceanside, Calif., 25% KQDY IT LOOKS THE SAME, BUT Minot, N.D., and 58% KQTY Everett, Wash. Comr. Rosel Hyde voted for a Mc- on closer examination it's only made of wood. Farland letter in this case. KLAN is on 910 Broadcast properties may look alike too, kc with 1 kw, directional antenna same pat- but only an expert can correctly identify the true worth. tern day and night. Before negotiating for radio and tv stations, consult the recognized expert, BLACKBURN AND COMPANY, Bassett Joins Eastman as V.P. in negotiations, financing and appraisals. specialists Morton G. Bassett, veteran radio salesman, is joining Robert E. Eastman & Co. as vice president and New York manager of the station representation firm, Presi- dent Robert Eastman is announcing today (Dec. 8). The appointment is effective immediately. Mr. Bassett was with John Blair & Co., radio station representative, f o r 10 years until he bought WROD Day - MR. BASSETT tona Beach, Fla., last December and left to operate the station. NEGOTIATIONS FINANCING APPRAISALS He sold WROD in September. 1 CkbZ/vn & M -Q Offers Connecticut Lineup RADIO - TV - NEWSPAPER BROKERS McGavren- Quinn, New York, radio-tv station representative, is announcing today (Dec. 8) the WASHINGTON, D. C. OFFICE MIDWEST OFFICE SOUTHERN OFFICE WEST COAST OFFICE formation of a new Connecticut James W. Blackburn H. W. Cassill Clifford B. Marshall Colin M. Selph radio station group, consisting of WNHC Jack V. Harvey William B. Ryan Stanley Whitaker California Bank Bldg. Joseph M. 5itrick 333 N. Michigan Avenue Healey Building 9441 Wilshire Blvd. New Haven, WKNB Hartford, WNAB Washington Building Chicago, Illinois Atlanta, Georgia Beverly Hills, Calif. Bridgeport, and WATR Waterbury. The STerling 3 -4341 Financial 6 -6460 JAckson 5 -1576 CRestview 4.2770 group will be sold to advertisers under a single buy.

Page 94 December 8, 1958 BROADCASTING FROM INTER -OFFICE TO OUTER SPACE...

The telephone rings. You lift it and It is TACAN and VORTAC, electronic talk to an associate in the next office. air- navigation safety aids for civil A countdown reaches zero at and military flying. Cape Canaveral. Minutes later a Communications is guidance sys- new satellite radios its position . . . tems for rockets and missiles. It is in orbit a hemisphere away. over -the -horizon TV. It is the tech- One of these events is today com- nical training and manpower ITT monplace ... the other, still spec- provides for the Distant Early Warn- tacular. To the 128,000 men and ing (DEW) Line in the Arctic. It is women of International Telephone a new, world -wide control system and Telegraph Corporation, both for the Strategic Air Command. are episodes in a never-ending Where ITT stands today drama called communications. ITT stands in the forefront of re- It means many things search ... and on the threshold of At ITT communications is subma- new achievements. Its systems,

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BROADCASTING December 8, 1958 Page 95 STATIONS CONTINUED

Multiplex Stations Succeeding, Number to Grow, GEL Study Sees TV TEAMWORK Seventy percent of fm stations now multi- Cooperation between two Scranton, plexing consider their operations "excellent" Pa., television outlets saved the area's or "good." according to a survey taken by viewers from missing the Army -Navy General Electronic Labs, Cambridge, Mass. football telecast. Of the remaining stations, 6% either stated WBRE -TV Wilkes- Barre -Scranton, their multiplex operation is unsatisfactory scheduled to carry the match via or gave no evaluation at all. NBC -TV facilities, was put off the air GEL received 513 responses out of 824 by ice causing a short circuit in its questionnaires mailed to broadcasters, with antenna. ABC -TV affiliate WNEP -TV 65 of approximately 90 operating multiplex Scranton stepped into the breach by stations replying. The survey showed that an realigning its transmitter to pick up additional 80 stations hope to be multiplex- NBC -TV's signal and telecast the foot- ing within a year, while 168 stations have ball classic. long-range multiplex plans. Receivers constitute a serious problem for multiplex operators, with 62% of the re- manager. Station operates on 540 kc with spondents stating they have receiver difficul- 250 w. ties. One -half stated their fm transmitters were suitable for multiplexing without modi- REPRESENTATIVE SHORTS fication. Rambeau, Vance, Hopple Inc., N. Y., has GEL, which manufactures multiplexing opened sales office in Atlanta, Ga. Bernard equipment, predicted 20% of the existing I. Ochs, formerly with WLWA (TV) At- fm stations will be multiplexing by the end lanta, named manager. Firm also announces of 1959. Early last month, the U.S. Court it has been appointed representative for of Appeals in Washington declared invalid KTOP Topeka, Kan., WBOP Pensacola a 1955 FCC rule requiring stations to cease and WDCL Tarpon Springs, both Florida. simplex operations and switch to multiplex [AT DEADLINE, Nov. 101. The Katz Agency has made available to advertisers and agencies its Spot Tv Advertis- STATION SHORTS ing Cost Summary No. 24 designed for figuring quick estimates of spot costs from -TV announced last week WRCA New York I to 240 markets. Included are formulas it is accepting for third successive year for estimating spot tv budgets, based on rate applications for its general talent auditions cards of sample 50 leading network affiliates to be held on alternate Tuesdays. All talent and weighted in average discounts and other with or without agent, except dramatic "frequently requested rate ratios." actors, must apply by mail to: Open Audi- tion, WRCA -TV, 30 Rockefeller Plaza, REPRESENTATIVE APPOINTMENTS New York 20. WAIT Chicago and WGMS Washington WKDN-AM -FM Camden, N. L, announces appoint Avery -Knodel Inc., N. Y. that construction has begun on its new stu- WLOS -AM -TV Asheville, N. C. reappoints dios expected to be completed by spring of James S. as south- 1959. Ayers Inc., Atlanta, eastern representative. Peters, Griffin, WUST Washington announces that new Woodward Inc. is stations' new national headquarters building will be ready for oc- representative. cupancy January 1959. Transmitter for 250 watt outlet will remain in Bethesda, Md. Columbia Empire Group Formed Formation of Columbia WPIX (TV) New York reported last week Empire Radio Stations, Washington, a group of outlets to it has grossed $745,238 in new billings with "heavy pre- Christmas campaigns." be offered as a package to advertisers, was announced Nov. 20. The group includes WAPI Birmingham, Ala., has increased its KUEN Wenatchee, KIT Yakima, KORD daytime power from 10 kw to 50 kw, re- Pasco, all Washington, and KOZE Lewiston, portedly increasing radio homes in station's Idaho. Hugh Feltis & Assoc., Seattle, is primary coverage area by 42% and rural their representative. population by 82 %. WOAI San Antonio, Tex., has relocated its new $250,000 transmitting plant and radio TRANSITION FASHION tower to new antenna farm near Elmendorf, The pattern change undergone by Tex., 17 miles southeast of San Antonio. station directional antennas at sunrise and sunset has been sold by WGBS E. STARK WBAL -TV Baltimore has begun using new CONSULTANT Miami to, yes, a pattern maker. BROKER AND FINANCIAL Bendix radar unit for weather forecasting. STATIONS McCall's Patterns, Div. (ladies' dress AND TELEVISION up to 150 miles and RADIO Unit has range of patterns) of the McCall Corp., New and will detect cloud masses and storms York, had not previously done much MSTN STREET 3-0405 reveal their course and speed. SO EAST ELDORADO radio advertising but snapped up N.Y. NEW YORK E2, WYNN Florence, S. C., has announced WGBS' suggestion that it air com- (Dec. 2) that it began broadcasting Nov. 5 mercials just before and after the three -second buzz signaling the fre- ALL INQUIRIES CONFIA NTIAL with daytime programming. Durwood Powell, formerly general manager of WBCR quency pattern change. Christiansburg, Va., is WYNN general Page 96 December 8. 1958 BROADCASTING RCA 3 -Speed Turntable AT A GREAT SAVING- FOR A LIMITED TIME ONLY Now Only L./ 9so ' Type BC)-2B with Cabinet

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and the Middle East and South Asia two NEW BBG TAKES OVER IN CANADA each. Behind the Iron Curtain, Russia had five tv stations begin operations in the three - At its first meeting late last month in Like the BBG board, the CBC board has month period, Czechoslovakia two and East Ottawa, the new Canadian Board of Broad- no professional broadcasters as members, Germany and China one each. There cast Governors (BBG) decided to write all except president J. Alphonse Ouimet, CBC now are 639 overseas tv stations and Canadian stations that regulations in force general manager, and Ernie L. Bushnell as USIA estimates the figure will go above BBG took over the job of regu- vice -president and assistant general man- 700 by the when the end of the year. lating Canadian broadcasting on Nov. 11, ager. Both have held these managerial posts There were an estimated 21,585,200 would continue in existence until the BBG for some years. tv sets in use abroad as of Sept. changed them. The BBG took over from Revenue Minister Nowlan has explained 30, according to USIA. This represents an increase the Canadian Broadcasting Corp. (CBC). why no practical broadcasters or people in of 1.4 million sets during the third quarter, is under jurisdiction of the BBG. show business were on either board, say- com- The latter pared with increases continues to operate its government - ing that BBG board members should act of 1.7 million and 2 CBC million in the and networks, but no longer in a judiciary capacity and need not know second and first quarters, re- owned stations spectively. broadcasting in Canada. The BBG technical aspects of the industry, while CBC The agency's figures exclude the regulates U.S., its territories, regulates the CBC and privately -owned board members, except for the two fulltime Canada and Armed Forces stations. broadcasting stations. members, were appointed for their busi- USIA also announced Here's the composition of the new regu- ness knowledge and to represent the radio -tv that a 6 -6:30 p.m. English language tv class latory body: audience on program content. sponsored by the agency on a Mexico City Andrew Stewart, 54-year-old chair- The only parttime CBC board member station achieved Dr. the highest rating (29% of of the BBG, was head of the Royal with radio -tv experience is Mrs. Kate Ait- tv homes) for man ken, who that half -hour in Mexican history. Commission on Price Spreads of Food Prod- for many years has been radio and tv commentator variety ucts, when he was appointed to his new post. on a of sponsored programs, a job which Media Lacking in He also has not yet resigned as president she has given World News, up in the past year. The parttime of the U. of Alberta, but will do so soon. CBC Carnegie Peace Group Charges directors receive $100 a day job as BBG chairman pays about $20,- and ex- Mass His penses when attending meetings. media are not doing their job in and he will make his home at Ottawa. The other informing 000, parttime CBC board members U.S. citizens on United Nations The other two fulltime appointments to are Mrs. and Gertrude A. Carter, writer of Salmon world affairs. the board are Roger Duhamel, 42, writer Arms, B.C.; Mrs. Ellen Armstrong, Calgary, presi- This condemnation comes from the Car- and former French -language newspaper dent of the Farm Women's Union of negie Endowment for International Peace editor, who receives about $18,000 in his Al- after berta; William L. Morton, 50, Winnipeg a two -year national survey made un- new post, and G. Carlyle Allison, 51 -year- history professor at the U. of Manitoba; der a grant from the Ford Foundation. old editor of the Winnipeg Tribune, who Raymond Dupuis, 51, Montreal department Newspapers, radio and television are singled leaves that post for the $16,000 job on the store executive; Robert L. Dunsmore, out for criticism in the report released late BBG. 63, Montreal civil engineer; R. Whidden last month. The 12 parttime governors of the BBG Ganong, 52, chocolate manufacturer St. The report attacks what it finds to be $100 a day and expenses of who receive Stephen, N.B.; Charles Leeson, Stratford, mass media's argument on local when attending meetings, are Joseph F. Ont., manufacturer, and Dr. C. B. Lumsden, and national news -that of little interest in Brown, 54, Vancouver florist; Dr. Mabel G. professor at Acadia U., Wolfsville, N. S. world news. This is disputed by the report, Connell, Prince Albert, Sask., dentist; Guy which goes on to say that even if there is 54, dean of the faculty of law at a Hudon, Twenty European low public interest in international U., Quebec City; Yvon Sabourin, 59, Networks Meet news, Laval "this stems in part at least from the Montreal corporation lawyer; Mrs. R. G. To Discuss Broadcasting Problems quality of presentation." Among the findings: Gilbride, Montreal community worker; Worldwide Only television hookups for a po- one American in 10 appears strongly Colin B. Mackay, 38, president of the U. of tential audience inter- of several hundred million ested in world affairs; U.S. daily New Brunswick, Fredericton; Roy D. Du- was among newspapers topics discussed at the week -long normally devote less than chemin, 55, vice-president and managing annual general 5% of their news assembly of Union European space to foreign news director of the Sydney (N.S.) Post; J. David Rediffusion. The and less than 1% to union comprises 20 Euro- the UN, and yet newspapers, Stewart, 48, automobile dealer of Charlotte- pean radio -tv networks. tv, radio and news magazines reach a high proportion town, P.E.I.; the Rev. Emlyn Davies, The sessions, headed by the BBC's Sir of Baptist Church, community leaders, few of whom are minister of Yorkminster Ian Jacob in Munich, were attended by a reached Toronto; Dr. Eugene Forsey, 54, research by speeches, films, books or U.S. Information Agency delegation and pamphlets. director of Canadian Labor Congress, Ot- Mr. and Mrs. Bruton Paul from the Na- tawa; Edward A. Dunlop, 39, executive The project was directed by a steering tional Assn. of Educational Broadcasters. committee. director of the Canadian Arthritis and Also in More than 1,300 community attendance were associate members leaders in Rheumatism Society, Toronto, and R. S. from 12 representative cities were inter- U.S., Japan, Australia and Britain's viewed Furlong, lawyer of St. John's, Nfld. ITV network. on the subject of the United Nations. In the report, tv networks Working under the BBG, the 11- member Other items on the agenda last month: come in for criticism. "Thus far, the networks, board of directors of the Canadian Broad- broadcasting radio -tv rights from the 1960 with their enormous potentiality casting Corp. is faced at the outset Olympic Games in Rome and copyright for informing the public, with setting up economies in that govern- questions in connection with Eurovision, the have fallen far short of their respon- ment-owned organization. Revenue Minister European tv hookup. sibilities." The tv networks, it was noted, Nowlan stated shortly after the appoint- occasionally contribute notably to informing ments were announced that he expected the Foreign Tv Outlets to Reach 700 the public on foreign affairs with year-end CBC board to set up an executive committee broadcasts, extensive coverage of the UN By Year's End Forecasts to delve into finances in view of anticipated -USIA during certain crucial debates (Middle East increases in the cost of operating radio and Some 80 new overseas television sta- crisis, for example) but "in general, cover- tv stations and networks in the next few tions went on the air in the third quarter of age of world news and UN news has been years. CBC will originate national programs 1958, but tv receivers in use were increasing minimal and indeed all news and public af- as heretofore for use on networks, com- at a slower rate, according to figures re- fairs programs have been crowded out of the posed of its own and privately -owned sta- leased by the USIA. The new stations figure prime television hours of 7:30 to 10:30 tions. Independent stations also under the compares with 57 in the second quarter of pm" new Broadcasting Act will be able to estab- 1958. Needed, according to the report: quality lish their own competitive networks. [INTER- Western Europe led with 56 new stations, in programming news and information about NATIONAL, Sept. 8, Aug. 25]. Latin America had seven, the Far East five world events, with "imagination and inter- Page 98 December 8, 1958 BROADCASTING "We agree that Ad Age is invaluable..."

Say: JULES RUDOMINER BERNARD KRAMER 'ice- President Vice-President and Rayco Manufacturing Rayco Account Supervisor Co., Inc. Emil Mogul Co., Inc.

"In this complex business, Advertising Age does an authoritative job of bringing the wide, wide picture of advertising and marketing into sharp focus.

Whether it's a controversial new idea, straight news

reporting, or thought -provoking interpretation, we MR.RUDOMINER MR. KRAMER agree Ad Age is an invaluable aid in keeping us abreast of significant developments in the field." JULES RUDOMINER was general manager of Stewart Brooks, a chain of ladies' shoe stores, before joining the Rayco Manufacturing Co. in 1949. His merchandising background has helped him play a key Whether they view the marketing world as advertisers or as role in the consistent growth of agency executives, admen know they can see it in full through Rayco's franchised -store operation, totaling 150 outlets across the Advertising Age's unique editorial eye. That's why most of now country. In 1953, Mr. Rudominer the decision -makers of importance to you consider Ad Age was named a vice -president of "an invaluable aid." And, it follows, of course, that your sales Rayco, where his duties include message in Ad Age can get the same careful attention that directing work on the firm's ac- AA's "wide, wide picture of advertising and marketing" re- count done by its agency, the Emil Mogul Co. A native of New Jersey, ceives week in, week out from those who influence as well as Mr. Rudominer attended Rutgers those who activate major broadcasting decisions. University. At Rayco Manufacturing Co., Inc., for example, spot tele- BERNARD KRAMER, with 24 years of vision and radio get the biggest slice of the advertising pie. advertising experience to his credit, A leading marketer of auto seat covers and convertible tops, became a vice -president of the Emil Rayco awarded 60% of its $2,000,000 ad budget for 1958 to Mogul Co. early in 1958. He started air media-using 75 markets. Plans for 1959 indicate an in- with the Mogul agency in 1956, creased ad budget, with spot broadcasting coming in for an after almost a decade as head of his even greater share of the total. Every Monday, 28 paid -sub- own New York agency. Born in Heil- bran, South Africa, Mr. Kramer scription copies of Ad Age bring the news and trends of came to the United States as a youth marketing to this important advertiser and its agency, Emil and attended both Johns Hopkins Mogul Co., Inc. and New York universities. When not concerned with guiding the Mo- Add to this AA's more than 42,000 paid circulation, its tre- gul company's creative efforts for mendous penetration of advertising with a weekly paid circu- Rayco, he devotes some of his time lation currently reaching over 12,500 agency people alone, its to PTA activities in Rockville Centre, intense readership by top executives in national advertising Long Island. companies -and you'll recognize in Ad Age a most influential medium for swinging broadcast decisions your way.

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BROADCASTING December 8, 1958 Page 99 INTERNATIONAL CONTINUED EDUCATION tT est" of tv newsmen and "strong support" Radio -Tv Among Media Scheduled STRAIGHT SHOOTIN' by top management. For Study by Educational Group Radio was credited with an "improve- A new national advisory committee, ment" in its coverage of world news, the authorized by the National Defense Educa- UN and public affairs in general, though the tion Act signed last September by President committee "recognizes that this trend results Eisenhower, was announced last week to from a heavy emphasis on music and news do research on the use of television, radio, stemming in large part from the absence of movies and tape recordings in education. great commercial demand for radio time The announcement was made by U. S. Corn - and the networks' need to provide an outlet missioner of Education Lawrence G. for their news staffs." Derthick. The committee will approve research grants from a $1.5 million fund set New CBS Zurich, London Units All 28 OF TOP 28 SHOWS up by Congress. To Circulate Parent's Tv Fare Members of the committee besides Comr. 35 OF TOP 38 SHOWS The formation of CBS (Europe) SA, in Derthick, chairman, are: Harry C. Kelly, 42 OF TOP 50 SHOWS Zurich, Switzerland, and of CBS Ltd., Lon- an assistant director of the National Science don, has been announced by Merle S. Foundation; Chancellor Glenn T. Seaborg 84% OF TOP 50 SHOWS Jones, president of the CBS Television of the U. of California at Berkeley; the ON WREX -TY Stations Div. The companies are wholly- Very Rev. Robert J. Slavin, president of owned subsidiaries of CBS Inc. Providence College in Rhode Island; How- *BASED on 20 county survey con- Michael Burke, director of network pro- ard Nostrand of the U. of Washington; ducted July 19 thru July 25, 1958 grams, England, for CES-W for the past Wanda Mitchell of the Evanston, Ill., Town- by Amer. Research Bureau. year, has been appointed managing director ship High School tv project; Austin Mea- dows, Alabama Superintendent of Educa- AFFILIATION of both organizations. Anthony C. Bartley, CBS -ABC NETWORK tion; Elizabeth Golterman, director of represented by H -R TELEVISION, INC. a representative for CBS Films Inc. in Lon- audio -visual education for the St. Louis, J. M. Baisch, General Manager don, has been named director of sales for CBS Ltd. Mo., public schools; Scott Fletcher, presi- Mr. Jones said these companies will be dent of the Fund for Adult Education, New engaged in the licensing and distribution of York; Richard B. Hull, director of radio -tv, Ohio State U.; L. C. Larson, director of C H A N N E L 1 3 ROCKFORD CBS Films and other television properties. CBS Europe, he said, will be involved also the audio -visual center, Indiana U.; Leland in the production of films for television. Hazard, Pittsburgh Plate Glass Co.; Ralph McGill, editor, Atlanta Constitution, and s =5 trssr51sr. s5tGs > s.R1 s3 5 CBC Takes Over Yukon Station Clayton H. Brace, assistant to the president of KLZ -AM -TV Denver, Colo. CFWH Whitehorse. Yukon, has been 1 0 Three members of the committee, Messrs. taken over by the Canadian Broadcasting W g Seaborg, Hull and Hazard, are also directors Corp., Ottawa, and will be operated from 0 of the Educational Television & Radio Cen- ii CBC Pacific regional offices at Vancouver, ter in Ann Arbor, Mich. B. C. CFWH came into being in 1942 dur- P a g ing construction of the Alaska Highway. ETV Series on Supreme Court Since then, volunteers of the Canadian A new seven -part series of tv film pro- 0 Army and Royal Canadian Air Force have grams produced by Educational Tv & Radio ' 1958 operated the station for military person- P Center, Ann Arbor, Mich., will be made nel in the area and the small civilian popu- available to etv stations this month. Titled lation. Now, CFWH will have CBC pro- Decision: The Constitution in Action, the new equipment. P ¢' 6RTrc,S grams and is likely to get half -hour programs re -enact some of U.S. CBC has announced that CFYK Yellow- Supreme Court's most important cases. Fol- Northwest Territories, and CFYT M knife, lowing etv station exposure, the films will Dawson, Yukon, will be taken over later on g be distributed by Columbia U. press center a similar basis. g for mass education to schools, colleges and adult groups. Narrated by CBS newsmen CBC Employes Voting on NABET w ...to you and you Robert Trout, the shows were written by g A referendum is now being taken of 2,000 Erik Barnouw, associate professor of dra- ...from you...you members of the Assn. of Radio & Television matic arts at Columbia. g Employes of Canada, all working for the eeeand you Canadian Broadcasting Corp., to join the Roster Set for Georgia Institute 11 14 & c National Assn. of Broadcast Employes The U. of Georgia's Henry W. Grady tt No Christmas gift is more Technicians. The vote is to be completed on School of Journalism has announced its 14th widespread or important in effect g Dec. 20. If a majority of ARTEC members 0 than Christmas Seals which fight annual Georgia Radio & Television Institute R vote the unit of yC tuberculosis. Given by most to join NABET, Canadian for Jan. 28 -29 at the Center for Continuing RAmericans, they help make pos- g NABET will have 3,700 members and be Education, Athens. Leading industry figures te Bible the greatest gift of all- y) almost equal in size to NABET in the are slated to discuss subjects of interest to t health, life itself. - United States. NABET is currently nego- broadcasters and students taking courses in 1 To give the gift that saves lives ..j t .. use Christmas Seals on every tiating with CBC for a 20% wage increase. radio -tv. R letter, card, and package ... and be EDUCATION sure to send in your contribution INTERNATIONAL SHORTS SHORT 0 g today. y National Assn. of Educational Broadcasters Allied Artists International's London office 15 plans to distribute WBBM Chicago's public moves into new quarters at 93/95 Wardour p Buy and use g affairs series, Impetus, to some 105 affiliated St., W. I. Christmas Seals g stations for use early next year. Literary kr ¡i This space contributed to the O'Brien Adv. Agency Ltd., Vancouver, series, presented each week in cooperation l National Tuberculosis Association g B. C., has opened Toronto, Ont., office at with U. of Chicago, was unusual choice for FR and its affiliates by I1 Adelaide St. West, with George F. NAEB, according to Robert E. Underwood, BROADCASTING Sayers, managing director, as manager of network manager of NAEB, which seldom a or eleNeiON AND eAao .g programs commercial Y^YïSSïSiSSrematmïsattzsysamS satEa trai Toronto office. selects from stations. Page' 100 December 8, 1958 BROADCASTING odidagDLnleer Appetizers ver Louisiana shrimp cocktail California crab meat

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THE WHEELS THAT GO EVERYWHERE

BROADCASTING December 8, 1958 Page 101 A HAZARD THAT PROGRAMS & PROMOTIONS NEVER SLEEPS 'Shadow' Builds WHBQ Audience the money as a capital investment ant' come the new businessman's partner . A daily occurrence - Housewives, workers and car drivers in 50 -50 basis until such a time that he Radio TV Stations and Memphis, Tenn., never know when they buy out the partner. The search for mode of might be visited by "The Shadow," who i are accused day Horatio Algers is also carried offers a chance to win $100. In a daytime LIBEL SLANDER KAKE-TV's associate Kansas stations - audience- pulling promotion stunt at WHBQ KTVC (TV) Ensign and KAYS -TV Hay PIRACY - PLAGIARISM Memphis, News Director Charles Sullivan INVASION OF PRIVACY poses as the Shadow, and pays surprise 'Bold Venture' on Sales Safari visits at homes, offices and also with motor- COPYRIGHT VIOLATION Ziv Television Programs, New York, ists. The Shadow roams the city by car backstopping its newest syndication pm' through act of station, and several times a day stops to give his erty, Bold Venture, with an intense pro. . staff, announcer, speaker, location on- the -air. The lucky listener will tion campaign which, whet -'plemented I talent, commentator, sponsor. be able to identify the location as his home client and station, runs 4' rs precedi from the Shadow's description. The cash THE SPOKEN WORD IS MASTER! the on -air premiere. Dubb. 'ìnthusiar. prize will be awarded for going out "to BUT can Plan," the program consists ales co: you meet and greet the Shadow." Motorists tests, customer mailings ano aler tele- tuned to . I N S U R E WHBQ can identify themselves grams, etc. It is designed to whip up local against embarrassing loss by hearing their license number, make of enthusiasm, Ziv tells advertisers. by having our unique car, and the highway or street they are traveling on at the time. If the driver pulls WSAI Pays For Its Weight Excess Policy to the curb, the Shadow broadcasts the en- at amazingly low cost. suing interview from the scene, and the How much do five WSAI Cincinnati disc Write for details and rates driver is $100 richer. jockeys weigh? Listeners were invited to send their opinions, based on clues pro- Opportunity Knocks Grow Louder vided by the five personalities in question EMPLOYERS to the station's "Guess the Weight" con- People with initiative, ideas and abilities test. The winner came within one pound to run their own business, and unafraid to of guessing the correct weight and wa REINSURANCE tell their ideas to flight business and top awarded a prize of 10 cents per pound, ac- investment men on television, are urged cording to WSAI. CORPORATION to appear on the program Opportunity WEST TENTH STREET 21 Knocks, which premiered Nov. 17 on Party Visits Spark WTCN Drive KANSAS CITY, MO. KAKE -TV Wichita, Kan. Commercially Approximately $6,000 was raised b} New York. Chicago San Froncisco. sponsored by the Ford Motor Co. in behalf 107 William 175 W. 100 Bush of Private Enterprise Inc., the initial 12- WTCN Minneapolis in a six -hour radiotho' Jackson 5t St. week program will place three persons on in behalf of the local Ken Johnson "Pi. their way to owning a business, in partner- Off the Mortgage" drive. Mr. Johnson, whr ship with P.E.I. The program offers $25,000 was sheriff of Ramsey County, Minnesota, to each of the three best business ideas if was killed in the line of duty, and the cam P.E.I. counselors are convinced that the paign was started to help his widow an businesses can succeed. They will provide three children pay off the mortgage on the[ READ MEN WHO auSINESSPAPERS MEAN BUSINESS GP The Next 10 Days Newell. of Network Color Shows Dec. 12 (8 -9 p.m.) Ellery Queen, RCA through Kenyon & Eckhardt. (all times EST) Dec. 13 (8 -9 p.m.) Perry Como Show, In the Radio -TV Publishing Field NBC -TV participating sponsors. Dec. 8-12, 15 -17 (2 -2:30 p.m.) Truth or Dec. 14 (5 -6 p.m.) NBC Co. pre- o& BROADCASTING is a Opera Consequences, participating sponsors. sents "Amahl and the Night Visitors," member of Audit Bureau of Dec. 8-12, 15 -17 (2:30 -3 p.m.) Haggis Pontiac through MacMamts, John & Circulations and Associated Business Baggis, participating sponsors. Adams. Publications Dec. 8, 15 (7:30 -8 p.m.) Tic Tac Dough, Dec. 14 (7 -8 p.m.) Hallmark Christmas Procter & Gamble through Grey. Tree, Hallmark through Foote, Cone & Dec. 8, 15 (10 -10:30 p.m.) Arthur Mur- Belding. ray Party, P. Lorillard through Lennen & Dec. 14 (8 -9 p.m.) Steve Allen Show, Du- Newell. Pont through BBDO, Polaroid through Dec. 9 (8 -9 p.m.) Eddie Fisher Show, Lig- Doyle Dane Bernbach and Greyhound gett & Myers through McCann -Erickson through Grey. and RCA Victor through Kenyon & Eck- Dec. 14 (9 -10 p.m.) Dinah Shore Chevy hardt. Show, Chevrolet through Campbell - Dec. 10, 17 (8:30-9 p.m.) The Price Is Ewald. Right, Speidel through Norman, Craig & Dec. 16 (8 -9 p.m.) George Gobe! Show, Kummel and Lever Bros. through J. Wal- RCA through Kenyon & Eckhardt aiu ter Thompson Co. Liggett & Myers through McCann -Erick Dec. 10 (9 -10 p.m.) Jerry Lewis Show, son. Timex through Peck Adv. Dec. 17 (9 -9:30 p.m.) Milton Berle . Dec. 11 (10:30 -11 p.m.) Masquerade ring in the Kraft Music Hall, Kraft F. Party, P. Lorillard through Lennen & Co. through J. Walter Thompson Co. 4a11- .TING BROAD `orne, according to WTCN. Three party Stamp Plan Saturates St. Louis -oups in the Twin City area contributed 100 each when WTCN personality Stuart P -I -P (Purchasers Insurance Plan), St. .indman offered to be "sold" for charity Louis, which offers trading stamps redeem- curing the radio drive. Mr. Lindman attend- able for life insurance policies, is gathering ed the three parties to collect the donations full steam with its $20 million extra stamp and to entertain the guests with a direct dividend week promotion, which started broadcast from the party via the station's Dec. 3 in radio -tv and print. Launched in mobile unit. To continue the campaign, the St. Louis market last Nov. 12, the new WTCN also sponsored a public dance and campaign involves extension of saturation carnival Nov. 29. radio offers on KWK St. Louis d.j. programs and commercial spots on tv stations. The company ticketed an initial budget of gifts flow in WAKE Celebration $250,000 for St. Louis, and the plan is to With tI .me, "You'll Always Remem- be introduced in other markets. A book 5er No- ;r," WAKE Atlanta celebrated filled with 200 stamps enables holders to its thir liversary in a month -long sched- apply for an insurance policy. The company ule of ..aways, stunts, games and con- is headed by Ralph Flannery, former vice tests. Among the activities: The distribution president of the Inland Empire Broadcast- of thousands of birthday cakes and quarts ing Co. of ice cream; a helicopter landing at a shopping center where turkeys and hams were Aces Score High in Ad Contest given to shoppers; albums and records sent THE to listeners whose names were drawn from In the first weekly "Ad of the Week" con- WAKE's "Birthday Barrel of Fun "; special test promoted by WBBF Rochester, N. Y., benefits in many Atlanta stores for mem- almost 80% of the entrants voted for one bers of the station's "Hit Parade Club," of the five Jane and Goodman Ace com- AMPEX 351 and the awarding of an all- expense paid mercials for Borden's Instant Coffee. To WITH honor the winning ad, WBBF broadcasts trip for two to the 'Gator Bowl football ALL NEW ELECTRONICS event in Jacksonville, Fla., Dec. 27. hourly congratulations to the Aces, the agency (Doherty, Clifford, Steers & Shen - SEE YOUR AMPEX DEALER field), and the client. Borden's started a 24- Expose Series Debuts on KCOP spot- per-week schedule on WBBF in Oc- Filmed exposes of timely subjects are tober. Top -vote -getting Ace ad, the station AMPEX 854 Charter Street Redwood City featured in the new program series, Inside reported, was the spot in which Jane Ace professional Story, which premiered last Wednesday adds some "H2O" to instant coffee, because prnduróSdlri.,lon California (Dec. 3) on KCOP (TV) Los Angeles. all she wants is half -a -cup. Starring KCOP news reporter Pat Michaels, who films events as they happen with hidden 'Quiet' Ads Count for WPAT cameras, the initial program took viewers to HOTEL Mexico to show the ease with which dope The way to increase a radio audience, ac- can be smuggled across the border. En- cording to WPAT Paterson, N. J., is to titled "We Smuggled Dope," the kickoff emphasize "the quiet claim" in advertising. IVCJehim show presented Mr. Michaels, disguised as a WPAT discounts trick promotions and con- MADISON AT 50TH tourist, shown purchasing large quantities tests at rating time and, instead, concen- of heroin, marijuana and other drugs, trates on more subtle claims in print. WPAT English Lounge KCOP said. has run a series of four full -page ads in The Meeting place New Yorker magazine in which the phrase, of show business Baptists Plan 'Viewing Parties' "in the air everywhere in New York . . . Southern Baptist. Convention, in promo- WPAT!," is printed in the sky area of tion of its weekly "Televangelism 1959" various New York City views. Reprints of series to be programmed on 13 consecutive the station's ads in the print medium have been sent to agencies and clients to an- Sundays beginning Jan. 4, is promoting SU CIAde GUr had Sunday afternoon "tv viewing parties." nounce that for October WPAT rated an Some 700 local chairmen, both pastors and average increase of 25.77% in the hours Soo 6 a.m. to 12 midnight over the same period laymen, are preparing news materials, Two of the finest hotels in New "viewing party" arrangements, and supplies a year ago, according to Pulse. York are just "around the corner" from CBS, Dumont or NBC. of spiritual guidance booklets for viewers, Beautifully decorated zoome according to the Convention. The half -hour Sales Sing in WERE Record Show and suites for permanent dramas are of This Is the Answer series or transient residence. part Ideal headquarters. produced by the Southern Baptists. Columbia Records' Mitch Miller and WERE Cleveland's personality, Bill Randle, KXLW Speeds Request Service teamed up Nov. 30 for an on -air promotion of the "Christmas Sing Along With Mitch" Record requests get prompt service under LP album, resulting in a total of more than HOTEL a new system introduced in the St. Louis 2,300 telephone orders for the album from area by KXLW, that city. In order to ful- Higbee's department store, one of Mr. ' requests immediately, KXLW has in- Randle's sponsors. During his 2 -7 p.m. an automatic record player filled Sunday show, Mr. Randle invited listeners MADISON AT 52ND top 60 song hits as listed by a to telephone the station for C.O.D. or Barberry Room urvey. a To hear request, the charge account orders for the album. Mr. Where the celebrities 'ns a "Top 60" list from a Miller directed the various Cleveland sing- go after theatre and then must call KXLW ing groups invited to the studio show. Rich- umber of his choice. The ard M. Klaus, vice president and general ed immediately, the station manager of WERE, reported that by the following Tuesday afternoon, Higbee's had December 8, 1958 Page 103 PROGRAMS & PROMOTIONS CONTINUED A WEEKLY REPORT OF FATES AND FORTUNES PEOPLE i sold nearly 1,000 more albums in the store Maitland & Assoc., Pittsburgh. WILLIAM E. BURGE as a direct result of the Sunday sales ap- ADVERTISERS & AGENCIES =mu <:;exm promoted from assistant to director of radio and proach. tv, and FRANK L. McKENZIE from account assistant LAWRENCE G. BUTLER, with Borden Foods Co., to assistant account executive, industrial division. N. Y.. since 1929, promoted from v.p. to executive All appointments Jan. 1, 1959. v.p. MARTIN A. GLASGOW promoted from divisional effective Auburn Appears on Alabama Tv controller to administrative v.p. GEORGE M. Mc- THOMAS RHODES, formerly media director at Coy will retire as v.p. in charge of marketing Phillips Ramsey, San Diego, named media buyer WSFA -TV Montgomery and three other Dec. 31, completing 32 years of service with at Erwin Wasey, Ruthrauff & Ryan, Los Angeles. Alabama stations have carried a special 10 Borden's. Named assistant v.p.'s were A. J. BERRY, ROBERT E. KAHt, FRED J. BOARD, DAN W. FLOYD SMITH, formerly with Campbell -Ewald, to Sunday series of Alabama Polytechnic In- MURCHISON, WALTER R. OLMSTEAD, EDWARD J. John W. Shaw Adv., Chicago, as account execu- stitute (known familiarly as Auburn) foot- CRUGER and VICTOR J. STOLFI. tive. ball game films following the Saturday NORMAN F. BEST, formerly v.p. of Erwin Wasey, WILLIAM PETERS, formerly account executive, games, according to WSFA -TV. The school - Ruthrauff & Ryan. L. A., named v.p.- general Young & Rubicam, and most recently sales and manager, Campbell -Mithun, Minneapolis. sales promotion director, Drackett Co., to Sul- sponsored programs have been viewed by livan, Stauffer, Colwell & Bayles as account ex- an estimated 2.5 million viewers this sea- THOMAS W. BENHAM, investor relations division, ecutive on Lever Bros. . son, using Opinion Research Corp., Princeton, N. J., elected normal commercial time to tell v.p. and director. M. TRUMAN POSSUM, former economist and market "The Auburn Story." WSFA-TV handled analyst, U. S. Dept. of Agriculture and research the game photography with the TOM MOOREHEAD, formerly sports director, WFIL director, Grant Adv. Inc., ERNEST J. DUNTON, outlet's Philadelphia, joins George L. Mollis Adv. agency, previously research analyst, Toni Div., Gillette sports director, Leroy Paul, and Auburn that city, as v.p. in charge of radio and tv. Co., and CHARLES B. SCHNEIDER, test consultant, coach Ralph "Shug" Jordan calling the Bert Holland & Assoc., to Keyes, Madden & CHAUNCEY F. KORTEN and EDWARD B. MENDERSON, Jones, Chicago, as research analysts. play -by -play action. The other stations Kenyon & Eckhardt, N. Y., art supervisors, carrying the Auburn programs were WAPI- elected v.p.'s. W. K. COCHRANE SR., formerly with Duffy, Mc- Clure & Wilder, Cleveland, to Wellman- Busch- TV Birmingham, WKRG -TV Mobile and WILLIAM EAGER, formerly v.p. of Needham, Louis man Adv., that city, in account supervision and WMSL -TV Decatur. The series has re- & Brorby. N. Y.. named v.p. and associate copy sales work. director of Leo Burnett Co., that city. ceived many favorable comments, accord- HUGH McNEILL, formerly creative director of ing to WSFA -TV. ROBERT W. DAILEY resigns as v.p. in Chicago office Holden, Chapin, LaRue Inc., Detroit, appointed of McCann -Erickson Inc. assistant art director for Detroit office of Grant Adv. Inc. HAROLD PLATT, formerly marketing research WCKR Promotes 'Horse Race' product supervisor at Toni Co., Chicago, named FREDERICK D. SULCER, assistant copy director, v.p. of Edward H. Weiss & Co., that city. DONALD J. DICKENS, EDWARD C. McAULIFFE and You touch a lighted cigarette to one end RICKER VAN METRE JR., copywriters, Needham, of the specially treated little slip of paper, JOHN H. HOAGLAND, BBDO television group su- Louis & Brorby, Chicago, named associate copy directors. JOHN W. AMON and C. FRANKLIN JOHN- see, then you just hold it away from drafts pervisor, W. DONALD MIX, copy group head, and CHARLES RUSSELL, director of radio -tv, all in S.F. SON, art directors, named executive art directors. and watch the "horses" race to the finish office, elected v.p.'s of agency. and DR. PERHAM C. NAHL, associate research di- line. The horses are printed figures of rector, appointed director of creative research. DONALD L. GREENE, formerly advertising controller actual animals which become lines of slowly of Bulova Watch Co., named advertising man- JACK TYL DENNY, formerly with Atherton & Cur- ager of Rayco Manufacturing Co., Paterson, rier, N. Y., to Ted Bates & Co., N. Y., as moving flame when the paper has been copywriter. lighted. WCKR Miami has been mailing N. J. these little Magic Race slips, well known to PAUL MOORE, technical operations supervisor at FRANK A. KEARNEY, 60, v.p.- director of Geyer WNBQ (TV) Chicago, resigns after 38 years Adv., N.Y., died last Wednesday (Dec. 3) in novelty shop customers, to advertise the sta- with NBC to join Missile Div. of Chrysler Corp. Yonkers, N.Y. Mr. Kearney had been with W. tion's coverage of racing, with Joe Tanen- Earl Bothwell Inc., Dancer -Fitzgerald -Sample Potential A. E. (SCOTTY) BRUBAKER, with Firestone Tire & Inc., and Atkins & Holden Inc. baum. customers of WCKR are Rubber Co., Akron, Ohio, since 1942, and most told that the outlet's racing audience can recently retail advertising manager, promoted CHARLES ARTHUR DIMOND, 53, retired from H. J. to director of public relations for Firestone. Heinz Co., Pittsburgh, as manager of advertising mean "extra business for you." and public relations, died Nov. 21 following long MARVIN DAVIS, advertising director, I. Miller Co., illness. resigns to join Revlon as advertising branch Aid for Planning Spot Tv Costs manager. FILM givz A "magic slate" for quick notation with W. ROGER COOPER, formerly with overseas division of American Home Products, named director of LEONARD S. GRUENBERG, for- an imprint of a formula to use to update export advertising division, Norwich Pharmacal merly with RICO Radio Pic- costs of tv spot campaigns and to compute Co. tures as New York metropolitan division manager, for packages has been sent to the trade HUGH ENGELMAN, tv advertising manager at elected v.p. of Gross- Krasne- by Blair -Tv and Blair Television Assoc., Motorola Inc., Chicago, appointed parts and ac- Sillerman Inc., N. Y. Mr. cessories merchandising manager. Gruenberg will work pri- tv station representatives. The slate is to be marily on sale of programs to used with the "Plans Board for Spot Tele- LLOYD E. KRONSNOBLE, formerly with SOS division regional and national adver- vision," a new aid for campaign planners of General Foods as advertising and sales pro- tisers and networks. motion manager, to Edward H. Weiss & Co., that permits costs and rating information for Chicago, as account executive. JOE JOEL, formerly general a variety of schedules [PROGRAMS & Pao - manager of Asher Joel Adv. LLOYD CHAPMAN promoted from radio -tv director MR. GRUENBERG Pty. Ltd., Australia, named MOTIONS, July 28]. to assistant director, consumer division, Vic general manager of Screen Gems Pty. Ltd., Australian affiliate of Screen Gems.

M. NICHOLAS GILROY, formerly service executive, Schwerin Research Corp., N. Y. and London, to Film Production Supervisors as head of planning and production of special commercials for research purposes.

FRED CROWL, formerly radio -tv director, WISC- TV Madison. Wis., to Klau -Van Pieterson -Dun- United Press International lap Inc., Milwaukee and Chicago, as head of radio-tv and industrial film department, replacing ROBERT R. LONG, resigned. Facsimile and C. D. (DON) McCORMICK, formerly v.p. in charge Newspictures of UPA's eastern office, named director of stud' operations, Sturm Studios, N. Y.; NIGH" NEWTON, formerly with Academy P' United Press Movietone Newsfilm named account executive at Sturm. CARL A. RUSSELL, formerly in regions Ziv Television Programs, to Inde-3e vision Corp. as manager of regio Build Ratings quartering in Chicago. JACK MAJOR, formerly with co; ment of Jam Handy and with 1 Div., Universal Pictures Int special projects head in sales Page 104 December 8, 1958 ment, United Film & Recording Studios, Chicago. ROBERT L. STONE, since 1955 v.p.- general manager newest fm outlet, operating on 107.5 MC. Other CHARLES A. STUMPF, former sales training con- of WABC -TV New York, resigns. With network appointments: RUSSELL B. BUTLER, formerly with sultant, appointed general sales manager. since 1952, he was successively account executive, NBC and WTTW (TV) in Chicago, to announcer, business manager of tv network sales depart- and CHARLES KUNZLER, engineer. JACQUES GRINIEFF, president of Pacific Film ment, business manager and director of tele- Assoc. Inc., appointed to handle foreign distribu- vision services department. BARRETT H. GEOGHEGAN, WABC New York action of Jayark Films Corp. tv film series. count executive, named sales manager. HUGH L. KIBBEY named nation- REG STREETER named sales manager of KWIP AL COHAN, formerly with Universal Pictures in al sales manager of WFMB- advertising and publicity department, to MGM, TV Indianapolis, Ind. Mr. Merced, Calif. WFBM in N.Y., publicity department. Kibby started at CHARLES BENGTSON, formerly at WNHC New 1942 as continuity writer, was of Haven, Conn., to WWCO Waterbury, Conn., as JACK L. TARBIS, formerly with CBS -TV, joins later head continuity de- head of sales department. ROBERT GILLESPIE, Chicago branch of Filmeck Studios as account partment, then program di- previously rector for WFBM -TV. Prior continuity and news director at executive in its tv and industrial film depart- WWCO, promoted to program director. ment. to his promotion, he was sales service manager for ra- RICHARD A. O'LEARY, formerly with KTTV (TV) HOWARD MONTGOMERY, assistant casting director dio and television and tv Los Angeles as account executive, named as- for Ziv Television Programs, Hollywood, has film buyer. WILLIAM E. FAGAN, sistant general sales manager at KABC -TV Los been promoted to casting director, following assistant program manager Angeles. resignation of BENN JACOBSON. MR. KIBBEY for sales, to film buyer, effective Jan. 1, 1959. CLIFF ENGLE, Don Lee newscaster and commenta- ROBERT ELLIS MILLER, director, has signed non -ex- tor, has been appointed news director of KFRC CLAYTON BRACE, assistant to general manager of San Francisco, effective Jan. 5, 1959, clusive contract multiple picture deal with KLZ -AM -TV Denver, Colo., named to advisory Hollywood, to do 30 tv films Screen Gems, during committee for National Defense Education Act. STEVE PAYER, formerly with WSBA -TV York, Pa., next 18 months. Committee will consult with Dept. of Health, appointed promotion manager of WTOL -TV Education & Welfare, Washington, D. C., on use Toledo, Ohio, scheduled to go on air Dec. 5 KENNETH EVANS, formerly story editor for Colum- of radio, tv, motion pictures and related media [AT DEADLINE, Dec. 1], Other WTOL -TV ap- bia studios, to 20th Century -Fox Television, in education field. pointments: JAMES T. LYNAGH, production man- Hollywood, in similar capacity. ager; JOSEPH D. ALLOWAY, art director; RONALD JOE MILLER, formerly sales manager of KFMB W. COLON, continuity director; ARTHUR C. San Diego, to KOBY San Francisco as station MICHAUD, film director; DANIEL E. MORRIS, public manager. PAT TIGHE, traffic NETWORKS affairs director; manager, and KITTY JACKSON, assistant promotion manager. Air BILL CAMPERSON, program director and d.j. at GENDRON, WHOL Allentown, Pa., promoted to station man- personalities: STEVE GILMARTIN, CLEM JACK BORDEN (all three formerly with WHCT THOMAS K. FISHER, with CBS JAMES F. CHAMBERS, resigned. ager, replacing [TV] Hartford, Conn.), DOUG and ORRIS TABNER, since 1955 as assistant gen- DAVE VAN SANT, d.i., adds duties of WHOL pro- TOM FINN, BROOKS MORTON and OSCAR HUFF. Staff eral attorney, appointed v.p. gram director. JOE McLAINE, formerly with WEEU members: JOHN G. KELLY, director; JOSEPH A. and general attorney of CBS - Reading, Pa., as d.j., joins WHOL in similar EVERETT, JOSEPH R. GAGNON, film editor; TV Stations Div. capacity. director; WALTER J. SCHEUER, auditor, and RONALD F. SCHNEIDER, floor manager. BURT NODELLO, since 1956 in HAROLD A. DORSCHUG, formerly director of opera- charge of literary depart- tions at WHCT (TV) Hartford, Conn., named GENE WIKE, announcer and newscaster at KIMA- ment for Mishkin Agency. director of engineering for WTIC- AM -FM -TV TV Yakima, Wash., promoted to assistant news Beverly Hills, Calif., named Hartford. director of Cascade Broadcasting. manager of program development for ABC Western Div. WAYNE SMITH, formerly program director of MAL HANSEN, farm service director of WOW MR, FISHER (new post). KFOR Lincoln, Neb., appointed chief engineer Omaha, Meredith station, elected v.p. of Travel and announcer of WFMQ (FM) Chicago, city's & Transport Inc., and on Jan. 1, 1959, will take BROADDUS JOHNSON JR., formerly with Paul H. Raymer Co., to NBC Radio Sales staff.

SOL STEIN, co- writer with Tom Waldman on ABC -TV daily Liberace Show, will perform in similar capacity with writer Edward Brand on upcoming videotape daytime series, Fun in Hawaii. Both programs are produced by Don Fedderson Productions.

COL. HOWARD L. NUSSBAUM, (USAF ret.), 47, former NBC program director and onetime radio chief in World War II European operations, died Nov. 30 in Chicago's Sheldrake Hotel. Col. Nuss- baum served as director of radio programs for NBC New York before entering service in 1942. During WW H he was press relations chief for Gen. Omar Bradley as well COL. NUSSBAUM as radio chief in European theatre. He returned to NBC in 1946 as production manager, then was recalled to Air Force in 1948. handling public relations for Gen. James Van Fleet in Greece. He retired in 1950 after plane crash that injured both legs.

STATIONS New transistorized headset amplifier CHARLES F. GRISHAM, v.p. and general manager of WAPI- AM - FM - TV Birmingham, for TV studio communication Ala., since 1957, elected president and general manager of Alabama Broadcasting Sys- Daven announces a newTransistorized Interphone imizes local acoustical interference. tem (operator of WAPI -AM- Amplifier, Type 90, which provides a marked im- 4. No significant increase in power consumption. FM-TV). Mr. Grisham was provement in studio communications. As a com- formerly general sales man- 5. Permits up to 32 stations. ager of WLWA (TV) Atlanta, panion unit to the Western Electric Type 52 head- 6. Manual control with external variable resistor, Ga., and began his broad- set, advantages of this transistorized amplifier if desired. casting career in 1939 with over the normal induction coil are: WLW Cincinnati. 7. Operates from 24 volt "Talk Bus" independ- MR. GRISHAM 1. A gain of 20 db. ent of polarity. BENEDICT GIMBEL JR. elected president and board 2. Mounts directly in place of the induction coil. chairman of WIP Broadcasting Inc., Phila. Other 3. Sidetone automatically adjusts when addition - officers: RALF BRENT, v.p.; A. ARTHUR MILLER, secre- THE NCO. al stations join the circuit. Receiver level min - D V /l tary- treasurer, and WILLIAM T. NACE, assistant Q treasurer. of Mr. Board directors are Cimbel, Write today for further information. LIVINGSTON NEW JERSEY Mr. Brent, ROBERT M. BROWN, WILLIAM L. BUTLER, JOHN P. CRISCONI, CLIFFORD C. HARRIS and DANIEL THAN EVER, THE DAVEN STANDS FOR DEPENDABILITY LOWENTHAL. TODAY, MORE Q

BROADCASTING December 8, 1958 Page 105 PEOPLE CONTINUED over new duties as head of farm study tours BOB GAGE, announcer at KFOX Long Beach, BERT ALLENBERG, 59, head of motion picture de- department of travel organization. Calif., joins disc jockey staff of KBIG Santa partment of William Morris agency, died Thurs- Catalina, Calif., Dec. 22. He replaces JIM O'LEARY, day (Nov. 27) in Beverly Hills, Calif., after suf- CHARLIE MURDOCK, air personality, WQAM Miami, resigned. fering cerebral hemorrhage Nov. 25. adds duties of program director, replacing KENT BURKHART, who resigns effective Dec. 12. BOB TOM MATTS, formerly news director of KELP El Paso, Tex., KBOX Dallas news staff. CHASE, formerly with WEBC Duluth, Minn., to PROFESSIONAL SERVICES Buntsgammaggim joins WQAM as d.j. GILBERT H. WOGAN, 52, chief engineer of Al- KENNETH SMITH, associate promotion manager, JOHN STEHKAMP, news and sports reporter at legheny Mountain Network since 1953 and head- United Press International, named promotion Cascade Broadcasting Co., Yakima. Wash., since quartered at WTRN Tyrone, Pa., died Dec. 1 manager. 1953, named news director of Cascade, succeed- following heart attack. Mr. WOgan also served ing JOHN KNIEVEL, resigned to become administra- with radio intelligence division of FCC during -elected congresswomen War and with Raytheon, Sylvania A. VICTOR GOLBE resigns as director of advertising Uve assistant to newly World II later and sales promotion Rug Inc., Catherine May. and various Pennsylvania stations. for Aldon Mills Lenni, Pa., to join Tv Junior magazine as direc- JAMES R. VAN de VELDE, formerly production man- MICHAEL BLANCARD, 47, news staff member of tor of advertising. ager of WISN -TV Milwaukee. appointed super- WHTN -TV Huntington, W. Va., died Nov. 7 in visor of program production for Triangle Sta- Huntington following long illness. SAMUEL G. BLACKMAN, Associated Press' New tions, headquartering in Philadelphia. York and New Jersey bureau chief, named general news editor, succeeding late PAUL R. NICKEL- DON BRICE, formerly reporter for KIRO -TV SON. Seattle, Wash., named acting program manager REPRESENTATIVES for KIRO. JOHN HAYES appointed mid- central regional BERNARD P. PEARSE, with Weed Television Corp., editor of Tv Guide magazine, headquartering in JOHN H. TRIGG, with KVOO Tulsa, Okla., since Detroit, since 1947, elected v.p. in charge of Cincinnati. 1942, named assistant program director and chief Detroit activities. EDWIN C. METCALFE, manager announcer. of Weed's Los Angeles office since 1955, elected v.p. In charge of west coast activities. MANUFACTURING MOManiamMWRPEasm DOUGLAS E. SMITH, formerly at WTAR Norfolk, Va., to WKMF Flint. Mich., as director of news EDWARD A. W. SMITH, formerly with WIP Philadel- JOSEPH R. McPHEE JR., formerly and program manager. phia and Edward Petry & Co. to New York sales legal counselor and assistant staff of Adam Young Inc. to v.p. of planning, Sanders RAY LUTHER, formerly assistant news director. Assoc., Nashua, N. H., to WVKO Columbus, Ohio, to WCLT Newark, Telechrome Manufacturing Ohio, as news director. PROGRAM SERVICES MMaaMMOVara0 Corp., N. Y.. as administrative v.p. for all its facilities, JACK F. AGNEW, formerly with WJMO Cleveland. LLOYD W. DUNN v.p. located in Amityville, L. I.. KTVW (TV) Tacoma -Seattle. Wash., as pro- appointed to of artists and repertoire divi- Los Angeles and Chicago. director. ROBERT J. REVERMAN, formerly motion sion of Capitol Records Inc., with KPIC (TV) Roseburg, Ore., to KTVW as JOHN G. COPELIN, v.p. and Hollywood. JOHN K. (MIKE) account executive. MRS. CLEO BEDFORD ROBERTS ITT's MAITLAND elected to succeed comptroller of Interna- resigns as publicity director of KTVW to join Electric Mr. Dunn as v.p. of sales and MR. MStaten Island, N. Y., appointed Burbank, Calif. executive. account executive for Columbia Transcriptions HENRY E. LIENAU, art instructor at U. of Houston, Div., Columbia Records, N. Y. joins art staff of KTRK (TV) Houston. TRADE HARVEY SCHEIN, formerly with Roseman, Gold - ASSNS,M EDWARD J. Kaye, New York legal firm, named GOODRICH, formerly art director of mark, Colin & MARK WALDEN, with Television Bureau of Adver- WHCT (TV) Hartford, Conn., to KYW -TV Cleve- general attorney for Columbia Records, succeed- tising since April. placed in charge of film pro- land in similar capacity. ing NEIL KEATING, appointed general manager of duction. Columbia LP Record Club. FLOYD KERSHAW, in MRS. VERA BEARDSLEE, formerly with USAF legal charge of Columbia Records sample service for department in Germany, to KTLA (TV) Los past five years, named to newly -created position Angeles in publicity and public relations depart- of manager, production coordination and sample EDUCATION u. ATa:b'v.:' ë:::`'ö:6ác.v::IOIT ment, replacing AUDREY BLACKFORD. service. STEVE de SATNICK, formerly technical director in master control at WPIX (TV) New York, named chief engineer of Metropolitan Educational Tele- vision Assn., N. Y., replacing DONALD R. COLLINS, resigned to join Video -Tape Productions Inc., N. Y., as chief engineer. ALLIED always has the BROADCAST TUBES you need INTERNATIONAL 20:00MOMOMMMORM ALLIED ON your PETER AYLEN, director of radio and visual services, IMMEDIATE DELIVERY 452 -page 1959 Buy- sta- United Nations office of public information, has ing Guide for been seconded for two years as general manager and 4 tion equipment of Jamaica Broadcasting Corp. W. GIBSON PARKER, RCA 7038 ---- supplies. Get what presently director of information service, Euro- largest sup- you want when you pean office of UN, will replace Mr. Aylen during ALLIED is the world's Catalog his period of secondment. and special -Purpose want it. plier of power use. copies are available station DOUGLAS S. GREIG, local sales manager of CKWX tubes for broadcast on request. to us for immediate, expert Vancouver, B. C., to general sales manager of Look largest shipment from the world's CFUN Vancouver. supplies. stocks of electronic ALLIED RADIO KEN CHISHOLM, transmitter sales manager of RCA Chicago 80, III. 100 N. Western Ave., Victor Ltd., Toronto, Ont., to sales manager of Phone: HAymarket 1.6800 technical products division of RCA Victor Ltd., with headquarters at Montreal, Que.

JOHN LINDSAY, announcer of CHWO Oakville, Ont., to announcer of CKGB Timmins, Ont. Page 106 December 8, 1958 BROADCASTING FOR THE RECORD

grams of KLRJ -TV Henderson, Nev., KTVK -TV Phoenix and KOOL-TV Phoenix, both Arizona, Station Authorizations, Applications respectively. Likely, Calif.-Likely Tv Club-ch. 74, to Nov. 26 through Dec. 3 translate programs of KOTI (TV) Klamath Falls, Ore. Includes data on new stations, changes in existing stations, ownership changes, hearing Athol and Shelburne, Mass. -Springfield Tv Bcstg. Corp.-ch. 32 to translate programs of cases, rules 8, standards changes and routine roundup. WRLP (TV) Greenfield, Mass., in Athol; ch. 74 DA- directional antenna, cp- construction per- night. LS - local sunset. mod. - modification. to translate WRLP programs in Shelburne. mit. ERP- effective radiated power. vhf -very trans . -transmitter. uni.- unlimited hours. kc- Redwood Falls, Minn. -Redwood Tv Improve- high frequency. uhf -ultra high frequency. ant. kilocycles. SCA- subsidiary communications au- ment Corp.-chs. 70, 73, 77, 80, and 83; to trans- -antenna. aur.- aural. vls .-visual, kw -kilo- thorization. SSA-special service authorization. late programs of WCCO -TV Minneapolis, KTCA watts. w -watt. mc- megacycles. D -day. N- STA- spectai temporary authorization. s -educ. (TV) St. Paul, KSTP (TV) Minneapolis, KMSP (TV) Minneapolis and WTCN -TV Minneapolis respectively. Claremont, N. H.- Springfield Tv Bcstg. Corp. ch. 74, to translate programs of WRLP (TV) New Tv Stations Translators Greenfield, Mass. BY FCC ACTION BY FCC ACTIONS Valley Translator System (Odell E. Setlifi) New Am Stations Huntsville, Ala.- Rocket City Tv Inc., -Granted Quitaque and Turkey Tex. -Granted applications ch. 31 (572 -578 mc); ERP 9.08 kw vis., 4.54 kw for two new tv translator stations, each to serve nur.; ant. height above average terrain 982 ft., both Quitaque and Turkey; one to operate on ACTIONS BY FCC above ground 119 ft. Estimated construction cost ch. 70 to translate programs of KGNC -TV (ch. 4), $59,700 first year operating cost $140,000, revenue and the other on ch. 76 to translate programs of Page, Ariz.- Harold J. Arnoldus- Granted 1340 $150,000. P. O. address 1500 Glenwood Dr., Hunts- KFDA -TV (ch. 10), both Amarillo. Re, 250 w uni. P.O. address 40 East 100 North St. ville. Studio and Trans. location Monte Sano Albany Electronics Inc. (". Donald W. Bubar George, Utah. Estimated construction cost $18,844, Blvd. and Sunset Ave., Huntsville. Geographic (609B South 2nd) Laramie, Wyo.- Granted appli- first year operating cost $40,000, revenue $45,000. coordinates 34° 44' 16" N. Lat., 86° 32' 2" W. Long. cation for new tv translator station to operate Mr. Arnoldus, sole owner, is in loan business. Trans. GE, ant. GE. Legal counsel James Cleary, on ch. 82 to translate programs of KTVR (ch. 2), Announced Nov. 26. 610 -614 Terry- Hutchens Bldg. Huntsville. Con- Denver, Colo. Hemet, Calif.-L & B Bcstg. Co.- Granted 1320 sulting engineer Raymond Watson, Charlotte St., kc, 500 w D. P.O. address % Luther Pillow, 903 Anniston, Ala. Owners are John S. Gregory Jr. CALL LETTERS ASSIGNED St. Francis, Kennett, Mo. Estimated construction cost first year operating cost $48,000, and James R. Cleary (24% each), Wharton K. K71AN Anderson Tv $26,680, Burgreen and Robert M. Darby (21.6%) and Boonville, Calif.- Valley revenue $60,000. Mr. Pillow, 5% owner KWYN Inc. Wynne, Ark., and William L. Miller, contractor, others. Mr. Gregory is in insurance. Mr. Cleary KBOAO Lake, Iowa Area is attorney. Mr. Burgreen is restaurateur. Mr. Spirit -Spencer Tv will be equal partners. Announced Sec. 3. Inc. College Park, Ga. -Robert A. Darby is in real estate and insurance. Announced K75AM Tv Corley- Granted Nov. 26. K72AT, Bemidji, Minn.- Headwaters 1570 kc 1 kw D. P.O. address 382 Schoen St. S.E., Translator Corp. Atlanta, Ga. Estimated construction cost 58,452, K78AK, K82AF Cass Lake, Minn.- Headwaters first year operating cost $28,000, revenue $36,000. Tv Translator Corp. Mr. Corley, program director WQXI Atlanta, Existing Tv Stations K7OBG, K74AR Deer River, Minn.- Headwaters will be sole owner. Announced Dec. 3. Tv Translator Corp. K71AO Wallowa Valley, Ore.- Wallowa Valley ACTION BY FCC Tv Assn. Inc. APPLICATIONS W83AA Palmerton, Pa. -Upper Lehigh 'Trans- WIRN (TV), Channel 12, Ironwood, Mich. - lator Service Corp. Santa Maria, Calif. -Cal -Coast Bcstrs., 1480 kc, Granted application to change station location to 1 kw D. P. O. address c/o Edward E. Timer, Wakefield, change trans. location and ant. height APPLICATIONS 1709 30th St., Bakersfield, Calif. Estimated con- to 680 ft., change trans. type and increase ERP struction cost $26,478, first year operating cost to 4.9 dbk (3.09 kw) visual and 2.6 dbk (1.82 kw) Kingman, Ariz.- Mohave County Board of Su- $72,000, revenue $96,000. Applicants are Mr. aural. Announced Nov. 26. pervisors-chs. 70, 78 and 82, to translate pro- Urner, sole owner of KLYD Bakersfield, and

v{__ =_r_======z _- _r == -: = =ti RADIO TELEVISION NEWSPAPER

NATION-WIDE NEGOTIATIONS FINANCING APPRAISALS

NORTHWEST TEXAS MAJOR MARKET MIDWEST DAYTIMER DAYTIME INDEPENDENT SOUTHERN $140,000 $80,000 MAJOR MARKET $185,000 $375,000 Major market independ- This station has shown $250,000 long a profitable Great ent facility showing ex- good profits under ab- Good dial position and This is a daytimer in a Lakes major market cellent profits. Offers sentee ownership. Ideal good signal over metro station. Good possibility real potential for owner - large Texas market. for owner- operator. area. Perfect opportunity operator. Priced realis- $25,000 down and ex- getting full time. Very for owner with manage- Some terms are avail- tically with $40,000 cash cellent terms on the bal- attractive terms to quali- ment experience. 29% down required. able to the right buyer. ance. fied buyer. down and terms.

HAMILTON STUBBLEFIELD TWINING and A5saclates,Inc. rN BROKERS - RADIO AND TELEVISION STATIONS - NEWSPAPERS SAN FRANCISCO DALLAS CHICAGO CLEVELAND WASHINGTON, D. C. 111 Sutter St. Fidelity Union Life Bldg. Tribune Tower 2414 Terminal Tower 1737 Moles St., N.W. EX 2 -5671 RI 8.1175 DE 7.2754 TO 1.6727 EX 3-345f

BROADCASTING December 8, 1958 Page 107 I FOR THE RECORD CONTINUED

Bryan J. Coleman, who is financier, each 50 %. directional ant. system. Announced Dec. 2. WBTH Williamson, W. Va.-Cp to increase Washington, Iowa -E. D. Scandrett, 1380 kc, daytime power from 250 w to 1 kw and install 500 w D. P. O. address 423 S. Elm St., Kewanee, new trans. III.. Estimated construction cost $18.000, first year WLCX La Crosse, Wis.-Cp to increase daytime operating cost $36,000, revenue $48,000. Mr. Scan - power from 250 w to 1 kw, install new trans. drett, sole owner, is manager -chief engineer, and make changes in ant. system (increase WKEI Kewanee. Announced Dec. 1. height). Planning to increase day- New Orleans, La.- Metropolitan Bcstg., 1550 kc, WLDY Ladysmith, Wis.-Cp 10 kw D. P. O. address 2265 Clay St., San Fran- time power from 250 w to 1 kw and install new cisco. Estimated construction cost $44,965, first trans. year operating cost $95,000, revenue $105,000. WOBT Rhinelander, Wis. -Cp to increase day- Philip B. Rosenthal, sole owner, is in aircraft time power from 250 w to 1 kw and install new sales and leasing. Announced Dec. 2. trans. Glens Falls, N. Y.- Plattsburgh Bcstg. Corp., WRCO Richland Center, Wis. -Cp to increase 250 w to 1 1220 kc, 1 kw D. P. O. address 38 Court St., daytime power from kw and install a Radio Plattsburgh, N. Y. Estimated construction cost new trans. $25,755, first year operating cost $48,000, revenue $55,000. George F. Bissell, sole owner, Is con- CALL LETTERS ASSIGNED trolling stockholder in WEAV Plattsburgh. An- nounced Dec. 1. WTHG Jackson, Ala.-Jackson Bcstg. Co., 1290 Bassett, Va. -S. L. Goodman, 900 kc, 250 w D. kc. Changed from WPBB. P. O. address Drawer 2 -Y, 303 W. Main St., Rich- KBLU Yuma, Ariz. -Desert Bcstg. Co., 1320 ko. mond. Estimated construction cost $18350, first KDEO El Cajon, Calif.- Balboa Bcstg. Corp., year operating cost $25,000, revenue $28.000. Mr. 910 kc. Changed from KBAB. Station? Goodman, sole owner, is majority stockholder In WHIZ Key West, Fla. -Florida Keys Bcstg. WILA Danville, WYSR Franklin and WYTI Corp., 1500 kc. Changed from WFKB. Mount, all Virginia. Announced Dec. 2. WOKS Columbus, Ga. -Radio Muscogee, 1340 Rocky kc. KNDI Honolulu, Hawaii -James T. Ownby, 1250 kc. Existing Am Stations WDEA Ellsworth, Me.- Coastal Bcstg. Co., 1370 Suggested kc. tnstallat¡or ACTIONS BY FCC KLOP Long Prairie, Minn. -KWAD Bcstg. Co., and 1400 kc. Maintenance. KHOZ Harrison, Ark. -Granted increase of KXGO Fargo, N.D. -North Dakota Bcstg., 790 operation kc. Changed from KFGO. Procedures on 900 kc D. Announcedd Nov. KBRX O'Neill, Neb.-Sun Bcstg. Inc., 1400 kc. WNSM Valparaiso- Niceville, Fla. -Waived Sect. Changed from KVHC. fora 3.30 of the rules to permit remote control from KNDE Aztec, N.M. -I.E. Shahan. 1230 kc. Radio main studio located in Valparaiso. Announced KGEL Bend, Ore. -Clarence E. Wilson, 900 kc. Station Nov. 2e. KCCR Pierre, S.D. -Great Plains Bcstg. Corp., XLIX Twin Falls, Idaho -Granted increase of 900 kc. daytime power from 1 kw to 5 kw, continuing operation on 1310 kc, 1 kw -N, with DA -N; engineering condition. Announced Nov. 26. WWXL Manchester, Ky.-Granted change of New Fm Stations facilities from 1580 ko. 250 w D to 1450 kc, 250 w U. Announced Nov. 26. ACTIONS BY FCC KRSI St. Louis Park, Minn.- Granted mod. of cp to specify station location at St. Louis Park. San Diego, Calif. -Marietta Investment Corp. Announced Nov. 26. -Granted 100.7 mc. 18.4 kw. P.O. address 1405 WICE Providence, R. I.- Granted change of Fifth Ave., San Diego. Estimated construction operation on 1290 kc from 500 w D to 5 kw -LS, cost $38,500, first year operating cost $3,330. Ap- 1 kw -N, U, DA-2, engineering conditions. An- plicant which in July 1958 acquired complete nounced Nov. 26. I control of Wrather- Alvarez Bcstg. Inc., is owned WI.BG Laurens, S. C.- Granted increase of 63- 7/11% by J.D. Wrather Jr. and 16-4/11% by power from 250 w to 1 kw continuing daytime Edward Petry & Co. Announced Nov. 26. operation on 860 kc. Announced Nov. 26. Hartford, Conn. -General Bests. Inc.-Granted WOMT Manitowoc Wis.-Granted renewal of 93.7 mc, 7 kw uni. P.O. address One South Main license. Announced Nov. 26. St., West Hartford. First year operating cost $22,- 800, revenue $23.000. Owners are Maxwell Gubin APPLICATIONS (34 %), Samuel Gubin (33 %) and Robert Golden - hill (33 %). Maxwell Gubin is in hl -fi sales and service: his brother, Samuel, is with United Air- This valuable planning guide RWIZ Santa Ana, Calif. -Cp to increase day- em- time power from 1 kw to 5 kw; change from craft. Mr. Goldenhill is Sun Chemical Co. employing directional ant. nighttime to direc- ploye. Announced Nov. 26. will help you realize a greater tional ant. night and day (DA -2) and install new East Liverpool, Ohio -East Liverpool Bcstg. Co. trans. -Granted 104.3 mc, 27.1 kw. P.O. address Box Daytona 760, East Liverpool. Estimated construction cost WMFJ Beach, Fla. -Cp to increase $24,796, first operating cost $4,000, revenue return on your equipment in- daytime power from 250 w to 1 kw and Install year new trans. $4,000. Applicant is licensee of WOHI East Liver- pool. Announced Nov. 26. vestment. Installation and WFOM Marietta, Georgia -Cp to Increase day- San Juan, Puerto Rico- Segisnumd Quinones time power from 250 w to 1 kw and install new Jr.- Granted 98.5 mc, 17.5 kw. P.O. address Box trans. (Contingent on WBLJ Dalton, Georgia, 490, San Juan. Estimated construction cost 620,337, maintenance procedures, out- increase daytime power.) first year operating cost $37,200, revenue $38,500. WRPB Warner Robins, Ga.-Cp to Increase Applicant is with WAPA San Juan. Announced power from 1 kw to 5 kw and install new trans. Nov. 26. lined in this new brochure, will WJPD Ishpeming, Mich.-Cp to increase day- Norfolk, Va.- Electronic Research Inc.- Grant- time power from 250 w to 1 kw and install new ed 99.7 mc. 11.5 kw. P.O. address 700 Sparrow Rd., trans. Norfolk. Estimated $9,500, cost $1.795. first show you how to get long WMIN St. Paul, Mmn. -Cp to increase day- year cost $9.500, revenue $11,000. Own- time power from 250 w to 500 w and install new ers Eric B. Zoro (48.1 %) and Dexter E. Phihbs trans. (445 %) are with WAVY -TV Portsmouth, Va. equipment life and top per- KXLQ Bozeman, Mont-C to increase day- Announced Nov. 26. time power from 250 w to 1 kw and install new Seattle, Wash.- Chem -Air Inc.,-Granted 101.5 trans. mc, 10 kw. P.O. address 1411 4th Ave., Suite formance for your station. WKCB Berlin, N. H.-Cp to change frequency 1112, Seattle. Estimated construction cost $15,701. from 1230 kc to 600 kc; increase power from first year operating cost $26,000, revenue $22.000. 250 w. U. to 500 w, 5 kw -LS. William E. Boeing Jr., sole owner, also owns KGRT Las Cruces, N. M.-Cp to increase one-third of KWLD Longview, Wash. Announced power from 1 kw to 5 kw, install new trans, and Nov. 26. For your free copy of this brochure, make changes in ant. ash. -Sight and Sound -Granted 96.5 WHCC Waynesville, N. C.-Cp to increase day- mc, 14.5 Icw. P.O. address 1555 de Dr., Seat- write to RCA, Dept. MB -22 Building time power from 250 w to 1 kw and install new trans. tle. Estimated construction costt $25,792, first year 15 -1, Camden, N. J. In Canada: RCA WMRN operating cost $12,000, revenue $12,000. Owners Marion, Ohlo -Cp to increase daytime are Mr. and Mrs. Cortlandt T. Clark. Mr. Clark VICTOR Company Limited, Montreal. power from 250 w to 1 kw and install new trans. until recently was in station representation. KCRO Johnstown, Pa.-Cp to change fre- Nov. 26. quency from 1230 kc to 850 kc; increase power Announcedncd from 250 w uni. to 500 w, 5 kw -LS; change ant. - trans. location; install directional ant. day and APPLICATIONS night (DA -2); install new trans. and delete remote control. San Jose, Calif.- United Bcstg. Co., 100.3 mc, WSBA York, Pa.-Cp to increase daytime 2.86 kw. P.O. address De Anna Hotel. Estimated RADIO CORPORATION power from 1 kw to 5 kw; install new trans. construction cost $12,000, first year operating and make changes in daytime directional ant. cost revenue $36,000. 11 - pattern. nseee f KEEN .Á upn oan111. of AMERICA WABV Abbeville, S. C.-Cp to change fre- Waukegan, -News -Sue Bcstg. Co., 106.7 mc, ' quency from 1590 ke to 900 kc; decrease power 34.7 kw P.O. address Box 500. Estimated con- from 1 kw to 250 w (daytime) and make struction cost $26,122, first year operating cost changes in transmitting equipment. 17,000, revenue $22,000. Applicant is licensee of WTHE Spartanburg, S. C.-Cp to increase day- Waukegan. F. Ward Just, 43.58% owner, time power from 250 w to 1 kw and install new also owns 39.5% of WROK -AM -FM Rockford, trans. ID. Announced Nov. 25. Tmk(.I® KNOW Austin, Tex. -Cp to increase daytime East Lansing, Mich.-Mid -State Bcstg. Corp., power from 250 w to I kw and install new trans. 92.3 mc, 29.2 kw. P.O. address % Robert J. Cole- KPOS Post, Tex: Cp to change ant: trans. and man, Box 289. Estimated construction cost $54,- studio location to Slaton, Tex.; delete remote 547, first year operating cost $33,500, revenue control operation of trans. and change station $34,000. Owners are James F. Anderton (66.67 %). location from Post to Slaton. iron and steel executive; John P. McGoff WEIR Front Royal, Va. -Cp to increase day- (16.67 %), Mich. State U. concert manager; and time power from 250 w to 1 kw and install new Robert J. Coleman (18.87 %), executive secre- trans. tary, Mich. Assn. of Bcstrs, Announced Dec. 2. WSLS Roanoke, Va. -Cp to make changes in Cincinnati, Ohio -Nertb Cincinnati Bests. Co. Page 108 December 8, 1958 BROADCASTING PRO iIESSIIONAL CA DS i

JANSKY & BAILEY INC. JAMES C. McNARY -Established 1926 - GEORGE C. DAVIS 8xocutive Offices Consulting Engineer CONSULTING ENGINEERS 1735 DeSales St., N. W. ME. 8 -5411 PAUL GODLEY CO. RADIO & TELEVISION Offices and laboratories Notional Press Bldg., Wash. 4, D. C. Upper Montclair, N. J. Pilgrim 6 -3000 501 -514 Munsey Bldg. STerling 3 -0111 1339 Wisconsin Ave., N. W. 7 Telephone District -1205 Laboratories, Great Notch, N. J. Washington .4, D. C. Washington, D. C. FEderal 3 -4800 Member AFCCE Member Member AFCCE Member AFCCE AFCCE

Commercial Co. Radio Equip. A. D. RING & ASSOCIATES GAUTNEY & JONES Lohnes & Culver Everett L. Dillard, Gen. Mgr. 30 Years' Experience in Radio CONSULTING RADIO ENGINEERS INTERNATIONAL BLDG. DI. 7 -1319 Engineering MUNSEY BUILDING DISTRICT 7 -8215 1052 Warner Bldg. National 8-7757 WASHINGTON, D. C. Pennsylvania Bldg. Republic 7.2347 WASHINGTON 4, D. C. P. O. BOX 7037 JACKSON 5302 Washington 4, D. C. WASHINGTON 4, D. C. KANSAS CITY, MO. Member AFCCE Member AFCCE Member AFCCE Member AFCCE

L. H. CARR & ASSOCIATES A. EARL CULLUM, JR. P. KEAR & KENNEDY RUSSELL MAY Consulting CONSULTING ENGINEERS Ill 14th St., N. W. Sheraton Bldg. Radio & Television 1302 18th St., N. W. Hudson 3 -9000 INWOOD POST OFFICE Washington 5, D. C. REpublic 7 -3984 Engineers WASHINGTON 6, D. C. DALLAS 9, TEXAS Washington 6, D. C. Fort Evans Member AFCCE LAKESIDE 8 -6108 Member AFCCE 1000 Conn. Ave. Leesburg, Va. Member AFCCE Member AFCCE

SILLIMAN, MOFFET & LYNNE C. SMEBY GEO. P. ADAIR ENG. CO. GUY C. HUTCHESON Consulting Engineers ROHRER CONSULTING ENGINEER AM -FM -TV e. O. Box 32 CRestview 4 -8721 Radio -Television 1405 G St., N. W. 7615 LYNN DRIVE Communications-Electronics 1100 W. Abram Republic 7 -6646 WASHINGTON 15, D. C. 1610 Eye St., N.W., Washington, D. C. Washington 5, D. C. ARLINGTON, TEXAS Executive 3.1230 Executive 3 -5851 Member AFCCE OLiver 2 -8520 Member AFCCE

WALTER F. KEAN WILLIAM E. BENNS, JR. HAMMETT & EDISON Consulting Radio Engineer JOHN B. HEFFELFINGER : ONSULTING RADIO ENGINEERS CONSULTING RADIO ENGINEERS Associates 3802 Military Rd., N. W., Wash., D. C. 8401 Cherry St. Hiland 4 -7010 Scorge M. Sklom, Robert A. Jones Phone EMerson 2 -8071 BOX 68, INTERNATIONAL AIRPORT 2468, 1 Riverside Road- Riverside 7-2153 Box Birmingham, Ala. SAN FRANCISCO 28, CALIFORNIA Phone Slate 7 -2601 KANSAS CITY, MISSOURI Riverside, III. DIAMOND 2 -5208 (A Chicago suburb) Member AFCCE

CARL E. SMITH N. Vandivere & Cohen VIR JAMES CONSULTING RADIO ENGINEERS J. G. ROUNTREE, JR. Consulting Electronic Engineers SPECIALTY 8200 Snowville Road 5622 Dyer Street .17 Albee Bldg. Executive 3 Directional Antennas -4616 Brecksville, Ohio 1426 G St., N. W. EMerson 3 -3266 (a Cleveland Suburb) 1316 S. Kearney Skyline 6 -1603 Washington 5, D. C. Tel.: JAckson 6 -4386 P.O. Box 82 Dallas 6, Texas Member AFCCE Member AFCCE Denver 22, Colorado

JOHN H. MULLANEY A. E. TOWNE ASSOCS., INC. RALPH J. BITZER, Consulting Engineer PETE JOHNSON Consulting Radio Engineers TELEVISION and RADIO Suite 298, Arcade Bldg., St. Louis 1, Mc. Consulting om -fm -tv Engineers Garfield 1 -4954 2000 P St., N. W. ENGINEERING CONSULTANTS "For Results in Broadcast Engineering" Applications -Field Engineering 420 Taylor St. Washington 6, D. C. AM -FM-TV Suite 601 Kanawha Hotel Bldg. San Francisco 2, Calif. Allocations Applications 5 Charleston, W. Va. Dickens 2 -6281 Columbia -4666 PR. 5 -3100 Petitions Licensing Field Service

SPOT YOUR FIRM'S NAME HERE, MERL SAXON To Be Seen by 85,000* Readers Consulting Radio Engineer -among them, the decision- moking station owners and managers, chief 622 Hoskins Street VICE 1L R E C JL `ì1' RY engineers and technicians-applicants Lufkin, Texas for am, fm, tv and facsimile facilities. NEptune 4 -4242 NEptune 4 -9558 °ARB Continuing Readership Study

COMMERCIAL RADIO CAPITOL RADIO CAMBRIDGE CRYSTALS Contact PRECISION FREQUENCY MONITORING COMPANY ENGINEERING INSTITUTE BROADCASTING MAGAZINE PRECISION FREQUENCY ArrreNbd Technical Iertitetr Carriola MEASURING SERVICE MEASUREMENTS 1735 DeSales St., N. W. 3224 16th St., N.W., Wash. 10, D. C. SPECIALISTS FOR AM -FM -TV FULL TIME SERVICE FOR AM -FM -TV Washington 6, D. C. Practical Broadcast, TV Electronics engi- 445 Concord Ave., Cambridge 38, Mau. '. O. Box 7037 Kansas City, Mo. neering home study and residence courses. Phone Jackson 3 -5302 Write For Free Catalog, specify rese. Phone TRowbridge 6.2810 for availabilities

BROADCASTING December 8, 1958 Page 109 TOR THE RECORD CONTINUED

104.3 mc, 1.7 kw. P.O. address 6004 Wiehe Road. Estimated construction cost $11,473, first year BROADCASTING operating cost $3,000, revenue $3,000. Equal part- SUMMARY OF COMMERCIAL ners are Edward L. and Alvin W. Fishman, both Compiled by BROADCASTING through Dec. 3 in appliances. and Fred J. Fishman, in lubricat- ing equipment. Announced Dec. 2. ON AIR CP TOTAL APPLICATIONS Sandusky, Ohio -Lake Erie Bcstg. Co. 102.7 Ut. Cos Not on air For new stations mc, 5.88 kw. P.O. address Box 1209. Estimated AM 3,270 44 102 587 construction cost $13,908. first year operating cost $1,200. Applicant is licensee of WLEC San- FM 543 29 113 71 dusky. Announced Dec. 1. Providence, ILI.- Buckley- Jaeger Bcstg. Corp., TV 432' 82 106 99 94.1 mc. 3.36 kw. P.O. address 144 Westminster St. Estimated construction cost $13,850. first year OPERATING TELEVISION STATIONS operating cost $9.300. revenue $9,000. Applicant is licensee of WHIM Providence. Announced Dec. 3. Compiled by BROADCASTING through Dec. 3 Bellingham, Wash.-International Good Music VHF UHF TOTAL Inc., 92.9 me, 20 kw. P.O. address 1151 Ellis St. Estimated construction cost $16.530, first year COMMERICAL 433 81 514' operating cost $30.000, revenue $30,000. Applicant is owned by licensee of KVOS Bellingham. Rogan NON- COMMERCIAL 28 8 36' Jones, 86.49% owner, also owns 60% of KPQ Wenatchee, Wash. Announced Nov. 25. COMMERCIAL STATION BOXSCORE Green Bay, Wis.- Norbertine Fathers, 102.5 mc, by 31 15.3 kw. P.O. address 115 S. Jefferson St. Estimated As reported FCC through Oct. construction cost $20.450. Applicant is licensee AM FM TV of WBAY -AM -TV Green Bay. Announced Dec. 1. LICENSED (all on air) 3,270 543 432' CPs ON AIR (new stations) 37 19 76' Existing Fm Stations CPs NOT ON AIR (new stations) 98 111 109 3,405 673 664 ACTION BY FCC TOTAL AUTHORIZED STATIONS APPLICATIONS FOR NEW STATIONS (not in hearing) 452 33 49 WMTW -FM Mt. Washington, N. H.- Granted six months temporary authority to rebroadcast APPLICATIONS FOR NEW STATIONS (in hearing) 114 29 52 on multiplex basis, under its SCA authorization. play-by-play descriptions of basketball and TOTAL APPLICATIONS FOR NEW STATIONS 566 62 101 hockey games originating from WHDH -FM Bos- APPLICATIONS FOR MAJOR CHANGES (not in hearing) 414 26 41 ton, Mass. Commissioner Ford dissented An- nounced Nov. 26. APPLICATIONS FOR MAJOR CHANGES (in hearing) 46 0 16 TOTAL APPLICATIONS POR MAJOR CHANGES 460 26 57 CALL LETTERS ASSIGNED LICENSES DELETED o 0 2 WDRC -FM Hartford, Conn. -Conn. Bcstg. Co., o 0 102.9 mc. CPs DELETED WANN -FM Annapolis. Md.- Annapolis Bcstg. Corp.. 107.9 mc. s There are, in addition, eight tv stations which are no longer on the air, but retain their KNFM Midland, Tex. -Fm Assoc., 92.3 mc. licenses. KBEC -FM Waxahachie, Tex.- Richard Tuck 'There are, in addition, 38 tv cp -holders which were on the air at one time but are no Enterprises, 93.5 mc. longer in operation and one which has not started operation. WMNA -FM Gretna, Va.- Central Va. Bcstg. a There have been, in addition, 211 television cps granted, but now deleted (44 vhf and Co., 103.3 mc. 167 uhf.) WIBA -FM Madison, Wis.-Badger Bcstg. Co., 4 There has been, in addition, one uhf educational tv station granted but now deleted. 101.5 mc.

Ownership Changes Seymour Malman who will increase his ownership from 39.1% to 100 %, paying Mines $1,900. L. F1 Gran, present 160 %sowner,athough t ansfer Announced Dec. 3. of stock to H -R Reps. Inc. Profit sharing Trust, APPLICATIONS KWOE Clinton, Okla.-Seeks acquisition of Soren H. Munkhof, Jack Ellis, Mary Ellis, WEBJ Brewton, Ala.-Seeks assignment of li- negative control (50% each) by Lonnie J. and Stanley H. Guyer and Joseph M. Baisch in re- cense from William E. Brooks and William E. Alice H. Preston, through purchase of stock from turn for certain proportionate amounts of notes of Brooks Jr. to J. E. Gardner (WEBJ manager - V. M. Preston for $28,000. Buyers formerly held Gran Bcstg. which they presently hold. Mr. Gran engineer) and Mrs. Gardner for $50,800. An- 32.83% apiece. Announced Dec. 12. retains 17 %. Announced Dec. 3. nounced Dec. 3. WTEL Philadelphia, Pa.-Seeks assignment of KMUZ (FM) Santa Barbara, Calif. -Seeks as- license from Fou)krod Radio Engineering Co. to signment of cp from William H. Buckley and WTEL lac, for $450,000. Buyers are equal part- Hearing Cases Richard Barrett- Cuetara, d/b as Tri- Counties ners John E. and George D. Hopkinson and Bcstg. Co., to Mr. Buckley tr /as Tri- Counties. Quentin C. Sturm who also equally share own- No monetary consideration. Announced Dec. 2. ership of WKAB Mobile, Ala. Mr. Sturm has FINAL DECISIONS WXFM (FM) Elmwood Park, 111. -Seeks as- 6.35% interest in WLOI La Porte, Ind. An- signment of license and SCA from Mrs. Evelyn nounced Dec. 2. By order. Commission adopted and made effec- KACT Andrews, Tex.-Seeks assignment of li- tive immediately Oct. 16 initial decision granting R. Chauvin Schoonfield to Edward Krupkowski, application of L &B Bcstg. Co. service station owner, for $11,000 plus assumption cense from Joseph E. Young to Clint Formby for new am station of obligations. Announced Nov. 25. (interest in KPAN Hereford and KTUE Tulia, to operate on 1320 kc, 500 w, D, DA, in Hemet, WNIL Niles, Mich. Seeks assignment of Li- both Texas), for $65,000. Announced Dec. 2. Calif. Announced Dec. 3. cense from Lawrence J. Plym tr /as Niles Bcstg. WKTF Warrenton, Va.-Seeks transfer Of nega- By order, Commission adopted, with certain Co., to Niles Bcstg. Co. (owned by Star Pub. Co.) tive control (50 %) of licensee (WKTF Inc.) modifications, and made effective immediately for $133,000. Announced Dec. 1. from Martha Rountree Presbrey to Paterson, Oct. 15 initial decision granting application of KRES St. JosephJoseph, Mo. -Seeks assignment of N. J., physician Fred James Crescente for $30,- Robert A. Corley for new ern station to operate license from KRES Corp. to Mackay Radio 000. Announced Dec. 1. on 1570 kc, 1 kw. D, in College Park, Ga. An- & Tv Corp. (Jock MacGregor, actor, 90.6 %) for KULE Ephrata, Wash. -Seeks assignment of nounced Dec. 3, $135,000. Announced Dec. 1. license from Columbia Basin Bcstg. Co. to Coulee WBUZ Fredonia, N. Y.-Seeks assignment of Bcstg. Corp. for $75,000. Buyers are equal ppart- INITIAL DECISIONS license from Louis W. Skelly to Dunkirk -Fre- ners Lloyd C. Hannah chief engineer. ISJ;I.A donia Bcstg. Inc. for $67.500. Buyer is Dunkirk Centralia- Chehalis, Wash.: Donald R. Berry, lo- Hearing Examiner Thomas H. Donahue issued Printing Co. Announced Dec. 1. cal sales manager, KPQ Wenatchee, Wash.; and initial decision looking toward granting applica- WSNB Islip, N. Y.-Seeks transfer of control of John R. Speidel, department store manager. An- tion of Kenneth E. Shaw for new am station to permittee (Great South Bay Bcstg. Co.) from nounced Dec. 1. operate on 1010 kc, 250 w, D, in Newport, N. H. George E. Kline Sr. and George E. Kline Jr. to KGA Spokane, Wash. -Seeks relinquishment of Hearing Examiner H. Gifford Iríon issued initial decision looking toward granting applications of Alfred Ray Fuchs for increase of power of station KTJS Hobart, Okla., from 250 w to 1 kw, continuing operation on 1420 kc, D. KGFL Inc.. to change facilities of station KGFL Roswell, N.M., from 1400 kc, 250 w, U, to 1430 kc, 1 kw -N, WASHINGTON 5 kw -LS, DA -N, and Joseph S. Lodato for new am station to operate on 1420 kc, 1 kw, D, in 1625 Eye Street, N.W. Santa Rosa, N.M. Announced Dec. 1. NAtional 8 -1990 OTHER ACTIONS ALLEN KANDER NEW YORK Commission on Dec. 3 directed preparation of document looking toward granting application by 60 East 42nd Street J. E. Willis for new am station to operate on AND 1410 kc, I kw, D, DA, in Lafayette, Ind., and COMPANY MUrray Hill 7 -4242 denying competing application of Crawfords- ville Bcstrs. Inc., for similar facility in Craw- CHICAGO fordsville, Ind. Initial decision of March 19 looked NEGOTIATORS FOR THE PURCHASE AND SALE toward this action. 35 East Wacker Drive Majority of Commission on November 25 di- OF RADIO AND TELEVISION STATIONS rected preparation of document looking toward RAndolph 6 -6760 denying proposals for low power tv "repeater" EVALUATIONS stations in vhf and uhf bands to pick up and DENVER retransmit locally programs of outside tv sta- FINANCIAL ADVISERS tations, and to terminate that rule making pro- 1700 Broadway ceeding. By order, Commission cancelled oral argu- AComa 2 -3623 ment on application of Oregon Radio Inc., for extension of time to construct station KSLM -TV (ch. 3), Salem, Ore., and granted applicant's re- continued on page 115 Page 110 December 8, 1958 BROADCASTING CLASSIFIED ADVERTISEMENTS Payable in advance. Checks and money orders only. DEADLINE: Undisplayed- Monday preceding publication date. Display- Tuesday preceding publication date. SITUATIONS WANTED 206 per word -$2.00 minimum HELP WANTED 256 per word -$2.00 minimum. All other classifications 306 per word-$4.00 minimum. DISPLAY ads $20.00 per inch. No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington 6, D. C. Am.tuare: If transcriptions or bulk packages submitted, $1.00 charge for mailing (Forward remittance separately, please). All transcriptions, photos, etc.. sent to box numbers are sent at owner's risk. BROADCASTING expressly repudiates any liability or responsibility for their custody or return.

RADIO RADIO RADIO Help Wanted Help Wanted-(Cont'd) Help Wanted- (Cont'd) Attention all managers, sales managers. salesmen, Safes Announcers program directors, disc Jockeys, production men. effieers and combo men! Are you ready for Hawaii calls! Experienced radio salesman. Must experienced announcer for staff work and the big time? America's fastest growing radio be creative, reliable, and sales management cali- oNpeed his- gollygroup needs qualified and experienced personnel ber. Manager will be available for personal in- tory. Single stationn market,collegpee town. Box of the above categories for major market terview December 22nd through 31st. Write full BROADCASTING. stations. If you are interested In a career with details care of McGavren -Quinn Corporation, top pay and many extra benefits, tell us all in 1741 Ivar, Hollywood 28, California. your first letter. All replies will be held confi- Wanted: Afternoon di. Top station. Top buck. dential. Sorry but we can not return tapes. Announcers Great Lakes. Send tape and details to Box 948G, Reply Box 722G, BROADCASTING. BROADCASTING. Good pay to start with even better pay later. Announcer needed growing station in America's Announcer with first or second class engineer- Management land of opportunity. The magnificient southwest. ing license. Send references, photo, tape to Dry, healthful climate. Experience required, Box 626, Suffolk, Virginia. Manager strong in sales for small single station commission on sales, too, if you want to add to Pennsylvania market. Salary plus percentage. your references necessary, P. O. Box 679, Washington, D. C. rpersopersonality. Send and al too Box Wanted: Announcer for a 1000 watt independent 757G, BROADCASTING. in city of 11,000 in southwest. Prefer an experienced radio man with knowledge of music, news Sales manager. Experienced. Excellent oppor- Bright disc jockey with warm outgoing per- and sports. Car necessary. Salary open. Some tunity. WHTG, Asbury Park, N. J. sonality who can program for adult audience on talent fees. Send full Information, photo, tape shows with rapidly rising ratings. No rock n' and references to KSCB, Liberal, Kansas. Will have opening for two men in Alabama as roll. Salary- talent setup with excellent working managers. near future. Prefer men who train market. Send tape, with organization for few months. Can put two phottotiand complete hdetaills first tter, 03 Wanted: Announcer with first phone, no main- young men to work at separate stations, as BROADCASTING. tenance $5,000 for first year, 40-hour week. Paid salesman first of year. Excellent salary and com- hospitalization -paid life insurance -paid vaca- mission arrangement. Must have proven sales Top air personality needed immediately for top tion. Call the manager of this 25 year old ABC success, be rounded and versatile in radio. Fu- rated daytime show. Leading midwest independ- affiliate. WEED, Rocky Mount, North Caroline. ture can lead to manager's job paying 10 thou- ent music -news outlet. Sharp production. Good sand to 12 thousand a year and possible part mature delivery mandatory. First re- ownership. Send full resume to Hudson Millar, quired. Top eyphone right Sports and staff announcer to replace man who WKUL, Culhnan, Alabama. man. Box 804G, BROADCASTING. earned 8 thousand a year as salesman and announcer to replace an announcer. Sales not re- Combined play -by -play sports plus area sales- quired, but offer incentive to bigger earnings Sales man. $75.00 weekly. commission, small car allow- and possible future management and part own- ance. Nebraska station. Write Box 839G. BROAD- ership i sa growing chain. Will pay good CASTING. salary to straight sports and staff announcer. Small-medium market managers -sales man- Prefer versatile man who can write copy and agers- come to the city and sell for the south's Personality disc jockey wanted for afternoon do program work. If no sales, however, will most progressive Negro radio group. Top sales- shift at 1000 watt southern California 24 hour hire straight sports and staff announcer. Hudson men make 8 -10 thousand per year -advancing to music and news station. Must be throughly ex- Millar, WKUL. Cullman, Alabama. managers making 12 -15 per year. Opportunities perienced. Salary $110 for five day, 40 hour week unlimited- aggressive men 28 to 39. Send com- Send audition air -mail to Box 887G, BROAD- plete resume first letter. Box 785G, BROAD- CASTING. WMGW Meadville, Penna. looking for friendly CASTING. voice to serve loyal morning audience latest Announcer wanted: 1st phone; send tape with news, time, temperature. and good music. 40 Unusual opening for aggressive salesman, who news, commercials, patter. Complete resume by hours, pleasant working conditions, experience wants to move up to substantial northeastern letter. 30,000 pop. Pacific northwest. $100.00 plus necessary. Write stating salary requirements, Ohio market. Guarantee up to $600 per month per week. Box 893G, BROADCASTING. background, refernces to Paul Brown, Program with top account list worth $12,000 to producer. Director. Sales manager position open if you qualify. Best Wanted: For a Piedmont, North Carolina day - references required. Box 838G, BROADCAST- timer a man who likes getting up in the mor- ING. ning; has a sincere interest in country music Reporter -newscaster to handle entire local news but who can also handle other shows. Expert - department at WSLB, Ogdensburg, N. Y. Please ence not important, but willingness to work is. do not apply unless you have previous ex- I would like to contact an experienced time Send photograph, and resume to Box 895G, perience. Write for interview to George W. salesman, with some capital to invest, who would BROADCASTING.tape, Bingham, P. O. Box 889, Poughkeepsie, N. Y. like to team up with me, a chief engineer -sales man, to obtain CID and build station in south. We have an opening in a Piedmont, North Caro- Box 8806, BROADCASTING. lina daytime station for a permanent staff an- If you want to get out of the rat race into a nouncer with an eye on advancement into news small but active, beautiful resort area market and production. Prefer someone who is willing of Ellsworth -Bar Harbor. Maine, you may be Tucson station wants proven high quality sales to work and learn to someone who already interested in our new station. You get security, manager. Box 898G, BROADCASTING. knows it all. If interested, send photograph, advancement, good income and excellent place resume and tape to Box 896G, BROADCASTING. to bring up a family. We get stable creative, Salesmen wanted. 5 kw fulltimer midwest experienced talent. Positions for program man- 100,000 market. No announcing. New owners Experienced staff announcer. Two years. Three ager- announcer and announcer -engineer (first must sales staff. Take over January years college. Married, no personality dj. Ex- class). Require a written resume of experience pprebuild for sales- sports man. Box 902G, cellent references. Presently employed. Inter- references and tape of air work. Please read OApCA9unity, ested in sports. Prefer southeast. Box 8996, this carefully. We do not want to waste your BROADCASTING. time. Coastal Broadcasting Company, Inc.. Ells- worth, Maine. Midwest independent station interviewing for successful salesman seeking bigger potential Top station in medium sized midwestern market with management ambitions. Send full story in has excellent opportunity for announcer- sales- Technical first letter. Box 917G, BROADCASTING. man. Send full details in first letter. Box 918G, BROADCASTING. Wanted: Experienced salesman. Must be idea Independent Connecticut daytime-combo man man with announcing experience. Above aver- Greater Pittsburgh area station, member of with 1st ticket for chief engineer position. Send age commissions. Car necessary. No floaters. chain, staff with resume, tape to Box 706G, BROADCASTING. Contact Manager, KCHE, Cherokee. minimum 2 years experience,ncannouncer employment record, good personal background. Quali y operation that demands quality work. Excellent South central Kentucky 500 watt daytimer wants California, KCHJ, Delano. Serves 1,300,000. In- wages and opportunity to move up. Send resume, self- starting engineer, first class, who can sell. creasing sales staff tape and photo immediately. Box 928G, BROAD- 12 hour air time a month. Afternoon di country CASTING. and western, short after school r &r session. Sell during morning. Sales manager who can Salesmen - Experienced. For booming Cape sell, doesn't need a pep talk each morning, able Canaveral area. Opportunities unlimited. Con- Washington, D. C. Modern format, top 40. Un- to sell frequent station promotions, persistent tact Jay Schoof, WEZY, Cocoa, Florida. usual news, future. Box 9290, but not obtrusive. Box 905G, BROADCASTING. u deej y, good Sales manager with production savvy who wants to advance! If you're aged 30 to 45, have several Morning man for Boston. Fast bright, quick Engineer -announcer, come to vacationland in years well- rounded radio experience, proven humor, tight prod., understand modern radio. beautiful northern Michigan. Prefer first phone, sales record and know -how in production spots, Tape, resume to Box 930G, BROADCASTING. but second ticket men can be used. Immediate this 1000 watt independent offers liberal salary need. 40 -hour week, pleasant surroundings. Box plus over -ride, car allowance, bonus, many 909G, BROADCASTING. fringe benefits. Excellent opportunity for com- One experienced morning man and one strong petent advance expanding afternoon man for 250ywaiter. 100 miles from nat ñ Personal interview required. List open. Iowa independent seeking good engineer -an- age, education, marital status, detailed experi- Send tape and complete resume toalBox 33, nouncer with first class ticket. Salary open. Call ence in letter to WEAN, Kankakee, Illinois. BROADCASTING. Paul Benson, KAYL Storm Lake, Iowa. Today.

BROADCASTING December 8, 1958 Page 111 RADIO RADIO RADIO Help Wanted- (Coned) Situations Wanted-(Cont'd) Situations Wanted-(Cont'd) Production -Programming, Others Management Announcers Florida top- rated, music and news operation, Mr. Owner: Twenty year man seeks first man- Experienced newscaster disc jockey. Presently needs copywriter. Must be able to produce agement opportunity. Strong sales and program- working New York market. All information first copious amount of quality copy for fast -paced ming. Former network announcer. Consider pro - letter. Box 889G, BROADCASTING. station with modern sound Box 828G, BROAD- commercial Family man, CASTING. age 4ÓO BOx 94G, BROADCASTING. Voice like Martin Block. All nite or late evening show. Box 89IG, BROADCASTING. Newsman wanted by independent in major General manager for free. New accounts pay my Florida market to create news department co- way. 22 years experience. Available January 1st. 9 months experience. 21, 4 -F, some college, herent with stations fast pace and, "modern Box 919G, BROADCASTING. strong on news. Available in January. Box 892G. sound." Box 829G, BROADCASTING. BROADCASTING. Program, production and promotion man. Storz- Mr. Station Owner-If you have an independent Announcer-4 years experience in quality broad- oriented, with McClendonknowhow who can station, programming western music, or would casting. Veteran. Prefer eastern U. S. Box 900G, Plough into the thick of a rating battle and like to program western music, I have a format BROADCASTING. Bartell the audience in terms ingenious and con- with clean cut combo men (5 men), management vincing enough to come up with top rating in sales, news, sports, copy, production, mobile One of the best heads west! Syracuse, New York big southern city. Box 830G, BROADCASTING. news, special events, first class engineers, etc. mid -day di with first ticket and family in San Latest survey gives us 51.8 in city of 60,000 with Diego area January 5. Desire permanent coast News director. Must be able to take full charge 4 radio and one television station (we did not radio position. Seven years tops in town with of department, with heavy news schedule; be buy the survey). The tougher the market the music of past, present. future presentation. The thoroughly experienced in local reporting, have better we like it. Available after first of year. delight of management, sponsors, listeners. Age an authoritative style and able to direct other You come see me or I will come see you- 27. Eye to future. Box 903G, BROADCASTING. news personnel. Leading north central. regional, write Box 924G, BROADCASTING. in major market. Salary and working condi- Personality deejay, announcer. Family man in appli- tions above average. Will only consider Attention Miami, Florida area radio and tele- metropolitan market offers ten years experi- cants with successful background in similar intelligent, ence (rock to Rachmaninoff) to big -Idea station. position. Reply in detail, giving past experience, vision stations. Am young, hard Box 908G, BROADCASTING. salary expected, and attach small photo, which working general manager eastern radio inde- will not be returned. Confidential. Box 640G, pendent. One of top ten markets. Thorough Attention small stations: Skillfully trained an- BROADCASTING. knowledge all phases station operation. 12 years nouncer- enthusiastic, promotion minded. Forty - radio -tv. Age 35. College grad. Desire sales or five weekly minimum. Box 910G, BROADCAST- Southern California music and news station management position with Miami area station. ING. newsman to head Pay contingent on results. Write Box 9320, needs throughly experienced BROADCASTING. two man department. Should know how to Available February 1 -after completion of six gather, write and air news, and how to direct months active Army duty. 11,4 years experience short-wave mobile unit. Send complete back - Manager -presently engaged. 10 years experi- as newsman and deejay. College graduate. Box ground and salary desired to Box 888G, BROAD- ence. Good sales concept. Leg man type of man- 912G, BROADCASTING. CASTING. ager. Box 943G, BROADCASTING. Il years radio, all phases including sports. Ex- cellent voice and character, family, college grad- RADIO Sales uate. Tv potential. Desires permanency in well known organization, Maryland or Virginia. Box Situations Wanted Good sales technique. Prefer deal including air 915G. BROADCASTING. work. Versatile. Write copy. Operate board. Box 850G, BROADCASTING. Attention, Ohio-North, east, central -top notch Napoleon Jones . Wouldn't give a drowning free lance basketball sportscaster available on man a glass of water if he were starving to season or game basis. Now employed daytimer. Salesman- announcer desires position in Alaska, 918G, death. Canada or Hawaii. 14 years experience including Box BROADCASTING. Texas stations stop! Creative, mature pd seek- management. Box 885G, BROADCASTING. ing change. Solid background in programming, Young announcer, ambitious, alumnus of N. Y. news, production spots, music, overall operation Announcers School, light experience, go anywhere. and policy. Not just "modern" radio man -here's Box 920G, BROADCASTING. that reliable, hard -working "right arm ". Every job in five years a proven success. Present po- Announcer, third class ticket, 10 years experi- Sportscaster or staff announcer. 22, single, draft sition three years. Problem stations a speciality. ence. A -1 voice. Married. Box 959F, BROAD- exempt. College graduate with college radio Prefer small or medium markets. Box 914G, CASTING. experience. Available immediately. Box 925G, BROADCASTING. BROADCASTING. Jock Laurence and the voices in the news- Sports announcer basketball baseball football. featured by over half a hundred radio stations Excellent voice, finest of references. ßox 547G, Announcer, two years experience with first coast to coast. N. L. Benton, President of WLOL BROADCASTING. phone license wants weekend position within Minneapolis, and KSO Des Moines, wrote: "Jock weekend traveling distance of N.Y.C. residence. Laurence has been a regular feature of every Play -by -play staff -pd, 6 years experience. Col- Minimum $2.00 hour. Box 923G. BROADCAST- one of our hourly newscasts for over a year. Mr. lege graduate, 24. married, dependable, top ING. Laurencé s reports have been newsworthy and references. Box 827G, BROADCASTING. in many instances have enabled us to score newsbeats of several hours over competinggsta- Florida- Announcer, tops with news, commer- tions. We feel that the inclusion of Jock Laur- As advertised! One announcer, voice swell for cials, good music; 1st ticket. Box 827G, BROAD- ence elevates our position and reputation as all sell, vet, single, fully trained. Box 831G. CASTING. a news station." Jock calls you mornings and BROADCASTING. evenings with several exclusive news stories, Country music di, recording artist available. featuring the voices of the newsmakers. Spe- Just released on market -mature announcer, Best references. Employed. Nationally known. cially designed console feeding equipment guaran- family. 355 years experience, medium market. Energetic, creative. I'm looking for a future. tees high broadcast quality. Tailored individually You name, I've had, including short pay. In- be permanent. Box with your call letters fore and aft, Jock will herent knowledge hstenable music. Want ad- 937G, BROAADCAASTINGMUSt report to your listeners from your Washington vancement in respectable operation desiring Newsroom. Jock Laurence and the voices in the steady man for family type organization. Tapes, news is the original regularly scheduled "beeper" photo, references. Midwest or south. Box 883388 Announcer, Ist phone, no maintenance, 3 years news service to network affiliates and independ- BROADCASTING. experience, college, married, $100, permanent. ents alike. His roster of long -time clients in- Box 946G, BROADCASTING. cludes CBS. NBC and ABC affiliates who, Ilke Spirituals-folk music .specialist. Good back - the independent stations, are proud of the sound ground. Staff announcer. Versatile. Cooperative. and prestige of maintaining their own Washing- Box 848G. BROADCASTING. DJ play -by -play sports and news. Available Jan- ton news staff. Well known to your congressional uary 5. Relocate midwest or Florida. 6 years delegation, Jock and his staff check daily for Experienced attractive girl announcer -will con- experience mostly in major metropolitan mar - local items for your listeners. The 45- second sider any radio work in metropolitan New York ggMinimum production. capsuled national, international and local re- area. Excellent copywriting and time sales. Box child. p $ 125.00. Box 949G, BROAD- ports are designed for insertion In your news- 852G. BROADCAS G. CASTING. casts. Since pioneering this unique service two - and -a -half years ago. several imitators have ap- Morning personality, ready larger market assign- Experienced announcer: Excellent references. peared and faded from the scene. Don't buy the ment. Copy, sales, operate board. Reliable. Box family, southeast preferred. Dick Hoff, 7423 imitators before you hear a free audition and 857G. BROADCASTING. Taylor, Minneapolis. compare. Call, wire or write for a list of client stations nearest you and check our reputation News special events -plus. Announcer-writer- Young, enthusiastic announcer, presently and quality of news throughly. Jock Laurence producer. Radio and tv. Box 858G, BROADCAST- depend-eem- Radio News Network, Chastleton Hotel, Suite able, ambitoousbecotact; Eddies King, 715, 1701 16th St., N.W., Washington 9, D. C. Poplar Bluff, Missouri. ADams 2-8152. Member: Senate -House Radio -TV Top announcer -eight years experience wants job Gallery, Radio -TV Correspondents Association, at an Alabama station. Box 878G, BROADCAST- Top flight personality available, call collect, Rip National Press Club. ING. Rogers, n 9 -3878. 54-08 Roosevelt Ave., Woodside, Long Island, -New York. Management Personality -dj; strong copy, sales, gimmicks. Co- operative, reliable. Operate board. 882G, BROAD- Dear Sir: I need a job. If you have an opening, I CASTING. can offer experience. good reputation, depend- Manager, fifteen years experience, desires penna ability and successful announcing, enter- nent opportunity to make and share profits. Box Negro di. Good training, background. Operate tainment background for job with responsibility, 528G, BROADCASTING. board. Sales and programming. Box 883G, normal pay and opportunity to also program a BROADCASTING. personality di show. Can sell it job not depend- Sales manager, successful with local, regional, ent on selling. Available immediately, your area. national assignments. Proven record. Box 855G, Announcer. Modern sound. Experienced. Styled Phone, wire Mr. Smith. 141035 Court, Empire BROADCASTING. for California. Boston. Washington, Philadelphia. 3-6901, Salem, Oregon. Box 884G, BROADCASTING. Manager, presently employed, 17 years experi ente as manager. commercial manager, program Deep resonant voiced announcer with working Technical director in top markets. Also agency and net- knowledge of the business. Prefer news, com- work experience. Best references past employers. mercial, di. available after January 19. Box Experienced engineer-announcer on new music Box 814110, BROADCASTING. 886G. BROADCASTING. type. Box 876G, BROADCASTING.

Page 112 December 8, 1958 BROADCASTING, RADIO TELEVISION TELEVISION Situations Wanted- (Cont'd) Help Wanted-(Cont'd) Situations Wanted-(Cont'd) Production- Programming, Others Technical Production- Programming, Others Chief engineer, salesman, announcer. Experi- Wanted -TV continuity writer, creative writer, enced construction and directional. Wants posi- good selling tv copy experience necessary. Mid- TV production man: Skilled young man with tion in south, with option to buy part interest. west full power vhf -net affiliate in excellent background and experience in radio and tele- Box 881G, BROADCASTING. market. Opening immediate. vision production, desires position as floor man, knowow this ad. Box 794G, BROADCASp MTG.T cameraman, etc. Capable of handling all phases of tv production. Prefer east. Box 911G, BROAD- Married man, 36. 1st radio -telephone, desires employment. Relocate anywhere but prefer Wanted, experienced commercial photographer, CASTING. small city. Limited capital available if inter- medium south market. Must know lay -out and ested in partnership. H. Rosenberg, 5222 New 35 mm slides. News secondary. Write immediate- Need assistant to brighten your present or Perry Hwy., Erie, Penna. ly. Box 808G, BROADCASTING. planned tv show with light comedy writing and ideas, supporting character, etc.? Successful ra- Wanted, coordinator with 1st phone-to take dio man with entertainment background. Can Production -Programming, Others charge production department and operations. supplement salary with work on your am sales - Salary open -mountain states area -write Box announcing, etc. 34, married, good reputation. 811G, BROADCASTING. Any area. Mr. Smith. Empire 3 -6901. 141014 Newsman. 10 years experience, includes broad casting, reporting, network writing. State Pea- Court, Salem, Oregon. body award winner, journalism degree. Box 672G, TELEVISION BROADCASTING. FOR SALE Program director, first phone, announcer -fam- Situations Wanted ily. Can you afford me? Box 821G, BROAD- Capital offered. Substantial principles desire ex- CASTING. pand radio investments. Unlimited capital avail- Above -average newswrlter, Management able to assist in purchase or refinancing good Ave years document- radio or tv stations grossing 100 M minimum up, ed background, newspapers, radio, television. Station manager: Television and radio. Thor- in return for equity interest. Any sound pro- Am not combination newsman-announcer-d . oughly experienced in major market operation. posals considered. Confidential. Box 938G, Welcome contact from stations emphasizine their 19 years in management and sales, with excel- BROADCASTING. news operations. Box 879G, BROADCASTING. lent contacts in the national field. Able to suc- cessfully combat tough competitive situations. Program director - announcer - play - by - play. Cost conscious of operations yet able to main- Available in 5 months. Box 906G, BROADCAST- tain high morale of employees. Understand and Stations ING. can use research, merchandising and marketing to secure and hold advertisers. Age in 40s. Monopoly station in midwest 1000 w. daytimer Topnotch news director. Family, 10 years in ra- Married, with children. Past record and refer- in county seat city. Price $73,500 with one -third dio tv. Mobiles, special events, newscasts. Ex- ences open to inspection. What is your problem? down. Excellent equipment and studio build- cellent big city news references. Box 907G, Box 815G, BROADCASTING. ing included. Growing industrial area in rich BROADCASTING. agricultural market. Box 940G, BROADCAST- Manager or commercial manager. Excellent rec- ING. Program director -assistant manager. Have ideas ord in these positions in top markets. 17 years to vitalize add appeal to your sound. Eleven experience. Also network, agency. Best refer- years radio -tv production. Work cheap. Box ences all employers. Box 884G, BROADCAST- 1,000 watt daytimer in small, single station rural 928G, BROADCASTING. ING. market in South Carolina. Write Box 796G, BROADCASTING. Goofed. Production- minded pd -dj desires return to medium or metropolitan market. Fast, musi- Manager or commercial manager. 39 years old cian, college, family. stable. veteran of 15 years in radio and tv would like Minority interest in Texas coast regional. Prefer Balaban, to return to station operations. College grad- ggulf Storz, McClendon, consider all sharp organize- uate, native Texan. married, two children. Past Excellent record paying tions. Box 939G. BROADCASTING. four years salesman for top national station rep- 10% apt ll8gain All casdividends. Box 805E resentative firm. Will radio BROADCASTING. Production manager with five and one half years consider or tv. Reply experience, presently employed. Desires to settle to Box 922G, BROADCASTING. In the "deep" south In a friendly community with progressive station, or an agency needing Sales a production supervisor of copy. Excellent references and resume. Box 945G, BROADCAST- ING. Fifteen years broadcasting experience. Desire permanent sales post, major market. Box 529G. Experienced assistant manager, young, married, 4 SALES EXECUTIVES and 4 -year college man with background In general play-by-play Announcers 1 sales, and management, desi rte advancement. My general manager knows of this ad so write to: John O'Brien, WDNE Elkins, Network caliber news commentator radio, tele- WANTED vision, precise resonant delivery. Box 890G, West Virginia. BROADCASTING. Announcer, personality. Fifteen years profes- TELEVISION sional am -tv experience. Some directing, pro- Mountain States - Mid -West duction. Want substantial television opportunity. Box 901G, BROADCASTING. Help Wanted Technical New England - S. East

Married, 28, have first, willing to travel, have The men we want are 30 -40, willing to travel Sales training need experience, desire to work in a tv station or transmitter as an engineer. Box 5 days weekly. Must have managerial ex- Want permanent hard -working salesman for 767G, BROADCASTING. perience, complete overall working knowl- progressive southwestern location. No place for edge of radio operation, local regional, hot -shots or high -pressure artists. If you have Production -Programming, Others metropolitan. Able to make big -city agency good educational background, and if you have had tv sales experience, or have been sales man- Writer -producer- coordinator. New York tv ex- presentations and sell a gas station attend- ager or manager of small market radio station, perience. Dependable, cooperative, versatile. ant under a grease -rack. and maybe had some announcing experience Box 856G, BROADCASTING. also and if you sincerely want to work hard to Our guys make a good appearance, "look merit advancement to administrative respon- and there's the one about the cub reporter money ", drive a good car. They must be sibility, then write Box 780G, BROADCASTING. who was covering the Johnstown flood and was forceful and dramatic, able to address large so moved by what he saw that he wired his local tv programming creaattees growth op- editor: "God sits on a lonely mountain -top to- groups of people authoritatively. pNOew night in Johnstown ... His editor wired back: The job is fascinating, exciting, profitable; little expo and ability "Forget flood. Interview God. Pictures if pos- along with my heinhelp to get y yourstarted, t sible." If you are a station or a producer or a nerve -wracking and tiring (so our men say - should result in $8,000 to $10000 commission per distributor-or whatever -and you need publicity but they love itl). year soon, and more in future. Salary first 6 and/or promotion for your flood, I'm your man. months. Send resume and photo to Keith Oliver, I'll even get picture. Box 8856, BROADCAST- Not a "crew deal" or "fast- buck" operation, WJIM -TV. Sales Manager, Lansing, Michigan. ING. we have some of the nation's top stations. is a must for our man. He'll be join- It will take than this ad convince you, Solidity Announcers ymore your publicity ing one of the fastest growing companies in motiocanStation, lyproduceer distributor,whatever the industry with a five year proven record. -for details, write Box 886G, BROADCASTING. Wanted, experienced woman capable of doing If you're looking for a job with incentive, live tv commercials, radio, writing, and some Experienced newsman: Now heading vhf -radio direct commissions with over 75% renewals servicing. Unusual opportunity. Send tape and newsroom; consistently beating newspaper, resume to Doug Sherwin, KGLO -TV, Mason broadcast competition on regional, national yearly, where a goal of $25,000 can be City, Iowa. news. News -in -depth specialist. Seek news direc- reached within two years without "gambling tor or good staff job. Excellent, authoritative on the future" -wé d like to hear from you. vAST zyryG top references. Box 888G, BROAD- Technical C Complete resume, present income, pits, the works-we'll be in touch, arrange personal Two engineers needed by south Texas vhf sta- Need an uplift for your news operation? News of this ad. These tion. Box 7436, BROADCASTING. director desires new position. Trained in award- interview. Our staff knows winning midwest television newsroom. One year ore newly created posts, part of our pro- TV maintenance technician with experience on in starting small -station news operation. Prefer gram giving our clients more, better, closer RCA equipment needed by "El Salvador, Cen- news directorship in television, but will con- supervision and service. January start. Reply tral America." Salary open give complete back - sider any good offer. Hard news a speciality, ground, experience and snapshot In first letter. news specials joy. Box 904G, BROADCAST- Box 941G, BROADCASTING. Box 1050, El Salvador CA. ING.

BROADCASTING December 8, 1958 Page 113 FOR SALE WANTED TO BUY RADIO Stations-(Cont'd) Stations -(Cont'd) Help Wanted- (Cont'd) Announcers Midwest single station market in city of 25.000. Cash for profitable or unprofitable station in 500 w daytime. Mutual affiliate. $30,000 down western Pennsylanvia or N. Y. No brokers. Box will handle on full price of $136,500. Owner 742G, BROADCASTING. takeout approximately $30,000 a year. Selling price includes studio building and land. Box Small or medium market station, or cp. Prefer WANTED AT ONCE 042G, BROADCASTING. fulltime, will consider daytime. Location open. man with first phone Reasonable down payment and terms desired by Experienced combo Exceptional station, 1 kw. fulltime. West coast. experienced and responsible operator. Box 841G, and selling experience. Good hourly rate $325,000.00. $97,000.00 down. Box 8346, BROAD- BROADCASTING. for air work, plus commission on sales. Energetic proven manager wants to lease or buy Expanding staff. 5000 watts day, 500 Pacific northwest. Metropolitan suburb fulltimer. station. Not loaded with money, just ambition night. Rush complete resume, tape, Excellent potential. 175,000 with 29% down, bal- and hard work. Confidential. Box 897G. BROAD- photo, salary expected to General Man- ance in 10 years. Exceptional real estate included. CASTING. ager WHVR, P. O. Box 268, Hanover, Pa. Box 875G, BROADCASTING. Interest in pending cp to consulting engineer for Equipment defending application in hearing(s). Box 947G BRO apppIIVG 150 to 200 ft. tower, guyed or self supported. RADIO Box 921G, BROADCASTING. Texas 250 w 17 hour daily broadcast time 420 - 000 people living in coverage area. $110,000 Wanted: GE BA -5A limiting amplifier. any con- Situations Wanted with 29% down with long payout. Grossing just Washington. under asking price, with high potential in attrac- dition cash. KICEY, Vancouver, Announcers tive area of state. Box 944G, BROADCASTING. Wanted -working 950 me 10 -50 watt STL transmitter. WPGW Portland, Indiana. South Texas regional, $79,500. Terms. Patt Mc- Donald. Box 9322, Austin, Texas. GL 3-8080. ATTENTION Southwest daytimer. Earns $2,500 monthly. INSTRUCTIONS COUNTRY MUSIC STATIONS $75,000. Patt McDonald, Box 9322, Austin, Texas GL 3 -8080. R.C.C. first phone preparation by correspondence Because of a change in format I must loose or in resident classes. Our schools are located my top County D.J., Program Director. I am Norman & Norman, Inc., 510 Security Bldg., in Washington, Hollywood, and Seattle. For Davenport. Iowa. Sales, purchases, appraisals. details. write: Grantham School, Desk 2, 821- offering you one of the best men in the handle with care and discretion. Experienced. 19th Street, N. W.. Washington, D. C. Country Music Field. If you need a man Former radio and television owners and opera- who can make money for you ... here he is. tors. FCC first phone license In six weeks. Guaranteed Instruction by master teacher. G.I. approved. Age 29, sober, reliable, energetic, creative, Have immediate buyer, single market station Phone FLeetwood 2 -2733. Elkins Radio Licensee tops in radio production, promotion. Not a billing around $75,000 annually. Patt McDonald. School. 3605 Regent Drive, Dallas, Texas. hot shot, but a worker. And is truly Box 9322. Austin, Texas. GL 3 -8080. he a gentleman. I hate to lose him, you're lucky Write now for our free bulletin of outstanding Since 1946. The original course for FCC 1st phone to get him. I will contact you personally. radio and tv buys throughout the United States. license, 5 to 6 weeks. Reservations required. En- Write Box 936G, BROADCASTING. Jack L. Stoll & Associates, 6381 Hollywood Blvd., rolling now for classes starting January 7. March Los Angeles, Calif. 4, June 24, Sept. 2, and Oct. 28. For information references and reservations write William B. Oklahoma daytimer. $100,000 with 25% down. Ogden Radio Operational Engineering School. Production -Programming, Others Patt McDonald, Box 9322, Austin, Texas. GL 1150 West Olive Avenue, Burbank. California. 3 -8080. TV Tape recorder.- Correspondence course and Equipment home construction details. Build your own tele- WOMAN WRITER vision recorder. Complete course and construc- B. 5880 Hollywood Top commercial announcer sales and 1 -RCA MI 11862 recording head (new), $100.00. tion details $18.75. Carrier Co., 800 feet Prodelin 314 inch 50 ohm transmission Blvd., Hollywood 28, California. service. Radio or tv, over 15 years expert- line with anchor insulators like new $69.00 per ence. Direct, diversified woman's program ' section. WANE -TV, Fort Wayne, Indiana. MISCELLANEOUS , that will pay. Good appearance, details Available immediately 200 foot self- supporting on request. e en Blaw -Knox tower. Six years old. WWIN Box 931G, BROADCASTING Baltimore, Maryland. The most comprehensive study of fm available. (Television Magazine): the independent recent a f 52 -page review, "What Makes FM Succeed" costs Several second -hand galvanized Stainless. Inc. $7.00 pre aid, extra copies $2.00. Lyman Allen, AM Towers. Ace High Tower. Box 55, Green- Lincoln, Mass. ville, North Carolina. TELEVISION Used microphones, complete, in good condition, Help available for inspection and immediate delivery. RADIO Wanted 20 pieces #44BX microphones @ 50.00 ea, 4 pieces #74B microphones @ 10.00 ea, 25 pieces #88A Announcers microphones @ 15.00 ea, 10 pieces #839 Western Help Wanted Electric microphones @ 60.00 ea, 7 pieces #633 Western Electric microphones less stand mounts Michigan's First Television Station needs: Bro15.00 ea. Contact L. JWestMurphy, American Broadcasting Company, 68th St., New REGIONAL SALES STAFF ANNOUNCER York 23, N. . REPRESENTATIVE WWJ -TV the Detroit News is seeking man of unusual ability to handle staff announcing as- For immediate sale: 1-GE 1 -kw final, fm trans- ill If you can't make $500 per week selling signments. Must have minimum of three years mitter, type #BF -1 -A and 1 -2 Bay GE ring -type television experience and solid references. Send fm antenna. Priced for quick sale $2,250, de- ii our radio-tv station package, you are not tape, photo, resume and kine if available to: livered anywhere in U.S.A. Write. wire or phone ii our man. Must be proven closer. Send Program Manager, WWJ -TV, The Detroit News, Ernest W. Jackson, Jr., Vice President, Audio - ii resume, references, pictures. P.O. Box 622 W. Lafayette, Detroit 31, Michigan. land Electronics Corporation, 502 West 13th i 679, 4, D. C. Street. Austin, Texas, GReenwood 6 -7047. Washington FOR 602A Dage monitor, I" f /1.5 lens, 2" 1 /1S lens. SALE 250A Dage line distribution amp. Dage 101 cam- Announcers era with viewfinder. Cosmic 27" Industrial tv monitor. All of the above in operating condi- Stations tion! Price $1,700-plus shipping charges. Write: The Berkshire Eagle, Pittsfield, Massachusetts. Att.: Patricia Lynch. Announcers -Deejays THE PIONEER FIRM OF TELEVISION Swinging independent top ten AND RADIO MANAGEMENT Television monitors. We manufacture the most CONSULTANTS-ESTABLISHED 1946 widely accepted monitors in broadcast and in- markets adding deejays- announ- NEGOTIATIONS MANAGEMENT dustrial applications. Delivered under several FINANCING trade names. Tilted front, plug-in construction. cers- newsmen. Rush tape, re- APPRAISALS 8" -9195.00, 14 "-$215.00. 17 "- $219.00, 21 "- $259.00. sume and money requirements. HOWARD S. FRAZIER, INC. Mtratel, Inc., 1080 Dionne St., St, Paul, Minn. 1736 Wisconsin Ave., N.W. Box 935G, BROADCASTING Washington 7, D. C. 200' tower-self supporting Blaw -Knox, type ck, galvanized, dismantled, ready to ship, $2,500.00. F. Stott, 307 West 13th, Kansas City, Missouri. WANTED TO BUY WANTED IMMEDIATELY Dollar for Dollar Air personality for midnight to six A.M. Stations show. First phone, no maintenance. Rush you can't beat a classified ad in tape and resume to Bill Jay, KENT, AM or tnt station in or near metropolitan city getting top -flight personnel. by church -non profit corp. Strictly confidential. Shreveport, La. Box MEG. BROADCASTING. f=t1===ill=it=lf=1 Page 114 December 8, 1958 BROADCASTING FOR THE RECORD continued from page 110

quest to consider the matter on its exceptons Television Inc., for cps for new tv stations to to withdraw its opposition to petition by Kan- filed Nov. 26. operate on ch. 9 in Eugene. kakee for reconsideration and grant of its ap- By memorandum opinion and order, Commis- By Commissioner Robert T. Bartley on plication without hearing. sion granted petitions to enlarge certain issues November 28: By Hearing Examiner J. D. Bond and denied others in proceeding involving mu- on November 25 tually exclusive am applications by Broadcasters Granted petition by Standard Bcstg. Corp. for Inc., South Plainfield, and Tri- County Bcstg. extension of time to Dec. 12 to file opposition to Scheduled hearing for Jan. 8, 1959 on appli- Corp., Plainfield, N. J., and Eastern Bcstg. Co. petition to enlarge issues by Clifford C. Harris in cation of KOOS Inc. (KOOS -TV), Coos Bay, proceeding Ore., to 18 11 (WDRF) Chester, Pa., for operation on 1590 kc. on their applications for am facilities change from ch. to ch. and Pacific It granted petitions of Broadcasters and the in Oswego, N. ,Y. Television Inc., for cp for new tv station to op- Broadcast Bureau and denied petitions by Tri- Granted petition by KISD Inc., for extension erate on ch. 11 in Coos Bay. County and Eastern. Chairman Doerfer abstained of time to Dec. 10 to file petition for review of By Hearing Examiner Forest L. McClennmg from voting; Commissioner Craven not partici- Nov. 20 order of Chief Hearing Examiner in On November 24 pating. proceeding on application of Sioux Empire Bcstg. Co. (KIHO), Sioux Granted motion by Broadcast Bureau and set Los Banos Falls, S.D., for trans- date of Dec. 8 Bcstg. Co., Los Banos Calif. -Des- fer of control from James A. Saunders to William for submission of additional in- ignated for hearing application for new am F. Johns Jr. formation by Darwin Bcstg. Co. in show cause station to operate on 1330 kc, 500 w, D; made proceeding on revocation of license of station KCRA Sacramento, KMAK Fresno. and KOMY By Hearing Examiner Thomas H. Donahue on KHCD Clifton, Ariz. on Watsonville, all California, parties to proceeding. December 1 By Chief Hearing Examiner James D. Robert Burdett & Associates Inc., West Covina, Granted request of Broadcast Bureau for ex- Cunningham on dates shown tension of time Calif.- Consolidated application for new am sta- from Nov. 24 to Dec. 3 to file On own motion, ordered that oral argument is tion to operate on 900 kc, 500 w. DA, D in hear- proposed findings in proceeding on am applications of Denbigh scheduled for 9 a.m., Nov. 28 on motion by ing previously designated for eight other ap- Bcstg. Co., Denbigh, Va., and Livesay Bcstg. Co., to defer action on petitions by plicants in that area. Virginia Beach Bcstg. Corp. (WBOF). Virginia Beach, Va. Prairie Television Co. and Plains Television Dale W. Flewelling, KROY Inc., Sacramento, Corp., for intervention in proceeding on applica- Calif.- Designated for consolidated hearing ap- By Hearing Examiner Millard French tions of Wabash Valley Bcstg. Corp. (WTHI -TV, plications for new Class B fm stations to operate on November 26 ch. 10), Terre Haute, Ind., for renewal of license, on 102.5 mc. Continued date for exchanging engineering and Livesay for cp for new tv station to operate KHOG (formerly KGRH) Fayetteville, Ark. - exhibits in proceeding on am applications of on ch. 10 in Terre Haute. Action Nov. 15. Designated for hearing application to change Athens, By Hearing Examiner H. Gifford Trion on 1450 250 U, to 1440 kc, 1 kw, facilities from kc, w, aUnivrsyAvrisinCoHihlannd eitdetttggg KUDd a, November 20 D; made KFAY Fayetteville, party to pro- both Tex., from Nov. 28 to Dec. 177. ceeding. On own motion, Scheduled prehearing conference for Dec. 5 continued without date hear- on applications of Frank James and San Mateo WTRO Dyersburg, Tenn- Designated for hearing scheduled for Dec. 8 on am applications of power on 1390 kc from Graves County Bcstg. Bcstg. Co. for fm facilities in Redwood City and ing application to increase Co., Providence, and San Mateo, Calif. 500 w, D, to 1 kw D; made WCRR Corinth, Miss., Muhlenburg Bcstg. Co. (WNES), Central City, and WDXI Jackson, parties to proceeding. both Kentucky. By Hearing Examiner Annie Neal Huntting Granted petition by The Riverside Church in on dates shown the City of New York, to reopen record in pro- Continued hearing from Nov. 24 to Dec. 10 on Routine Roundup ceeding on its application and that of Hunting - am applications of James W. Miller, Milford, t'n- Montauk Bests. Co. for fm facilities in New Conn.. et al. Action Nov. 21. Broadcast Actions York, N. Y., and Huntington, N. Y.; received in Scheduled further hearing for 9:30 a.m., Dec. I, evidence "Riverside Exhibit I," and record on am application of County Bcstg. Co., Clarion, by Broadcast Bureau closed. Pa. Action Nov. 24. Actions of November 28 By Hearing Examiner Herbert Sharfman By Hearing Examiner Thomas H. Donahue on WDAK Columbus, Ga.-Granted cp to install on November 26 November 24 new trans. to be used as alternate main nighttime and main Scheduled a prehearing conference for Dec. Dismissed as both untimely filed and moot peti- auxiliary daytime (location of 18 on fm applications of Harvard Radio Bcstg. tion by Donner Bcstg. Co., Truckee, Calif., for trans). Co. (WHRB -FM), Cambridge, and WKOX Inc., continuance of hearing in proceeding on its am WDAK ColumbuS, Ga.- Granted mod. of cp Framingham, both application, to change type trans.; conditions. Massachusetts. et al. By Hearing Examiner Horace Stern Issued order following prehearing conference WFBC -FM Greenville, S.C-Granted mod. of in proceeding on am applications of Donner cp to decrease ERP to 9.9 kw and change type on December 1 Issued answers to requests for findings Bcstg. Co.. Truckee, Calif.. et al., and scheduled ant. of fact for Jan. 26 and WSFT Thomaston, Ga.- Remote control per- and conclusions of law in Miami, Fla., ch. 10 further prehearing conference mitted. proceeding, hearing for Feb. 17, 1959. WYLD New Orleans, La.-Remote control per- By Hearing Examiner Isadore A. Honig By Hearing Examiner Millard F. French on mitted. on November 26 November 21 10 WDVL Vineland, N. J.- Granted extension of Continued hearing to Dec. 9 on am applications Prehearing conference scheduled for a.m., completion date to 12 -31. of Standard Bcstg. Corp., and Clifford C. Harris, Dec. 3, is continued to 2 p.m. on the same date on Actions of November 26 Oswego, N. Y. am application of South County Bcstg. Co., Wick - ford. R. I. KLAD Klamath Falls. Ore. -Granted assignment By Hearing Examiner Forest L. McClennmg of license and cp to Myer Feldman, et al., dfb on November 26 under same name. Scheduled prehearing conference for Dec. 12 KJR Seattle, Wash. -Granted cp to install new on am applications of Russell G. Salter Inc., trans. Dixon, Ill., et al. UPCOMING KSPC Claremont, Calif.- Granted mod. of cp By Commissioner Robert T. Bartley to increase ERP to 750 watts, decrease ant. height on November 25 to minus 270 ft., and change type trans. Granted petition by Historyland Radio for ex- December WHOT Campbell, Ohio -Granted extension of tension of time to Dec. 3 to file reply exceptions completion date to 3 -2 -59. in proceeding on its Dec. 8 -12: CBS Films, Inc., national sales meet- application and that of ing. Plaza Hotel, New York. Action of November 25 Star Bests. Corp., for am facilities in Fredericks- burg, Va. Dec. 13: Connecticut UPI Broadcasters, winter WAJC (FM) Indianapolis. Ind. -Granted cp to McDonough Inn, Middle- Granted petition by Broadcast Bureau for ex- meeting, Commodore decrease ERP to 5 kw; ant. height 35 ft. tension town. of time to Dec. 5 to file replies to peti- Dec. 15: NAB, Broadcasting engineering con- ACTIONS ON MOTIONS tion by American Broadcasting- Paramount Theatres Inc. (ABC) ference committee, Mayflower Hotel, Wash- By Hearing Examiner Jay A. Kyle on December 1 for rehearing in proceeding ington. on applications of Albuquerque Bcstg. Scheduled further prehearing conference for Co. Dec. 16: NAB, convention committee, NAB head- (KOB), Albuquerque, N. M. quarters, Washington. Feb. 16, 1959, and continued without date hearing By Chief Hearing scheduled for Dec. 8 in proceeding on applica- Examiner James D. Dec. 17: NAB, ad hoc committee on editorializ- Carnegie Bcstg. Cunningham on dates shown ing, NAB headquarters, Washington. tions of Jeannette Bests. Co.. and Granted Co., for am facilities in Jeannette and Carnegie, motion by Northwest Video for dis- January Pa. missal without prejudice of its application and retained in hearing status applications of Liberty Jan. 16 -17: AWRT national board meeting, Wal- By Hearing Examiner Forest L. McClennmg on Television Inc. and KEED Inc., all for cps for dorf- Astoria Hotel, New York City. dates shown new tv stations to operate on ch. 9 in Eugene, Jan. 16 -17: Mutual Advertising Agency Network, Scheduled a prehearing conference for 2 p.m., Ore. (Action 11/251. quarterly business meeting and administra- Dec. 12 in tv ch. 6 proceeding ( Gerico Invest- Continued from Nov. 28 to Dec. 2 (at 9 a.m.) tive workshop. Plaza Hotel, New York. ment Co. [WITV] Miami, Fla., et al.). Action oral argument on Motion of Livesay Bcstg. Co., Jan. 17: Oklahoma Broadcasters Assn., winter Nov. 28. to defer action on petitions by Prairie Tele- meeting, Claremore. Granted motion by Shelby County Bcstg. Co., vision Co. and Plains Television Corp. for in- Jan. 23 -25: Advertising Assn. of the West. mid- Shelbyville, Ind., continuance of dates for ex- tervention in proceeding on applications of winter conference, Rickey's Studio Inn, San change of preliminary drafts of technical en- Wabash Valley Bcstg. Corp. (WTHI -TV, ch. 10), Jose, Calif. gineering exhibits, for the exchange of direct Terre Haute, Ind.. for renewal of license and Jan. 23 -25: AWRT, Michigan conference, Detroit. cases, and for further prehearing conference to Livesay for cp for new tv station to operate on Jan. 28 -29: Georgia Radio & Tv Institute, U. of Dec. 30, Jan. 15 and Jan. 30, 1959, respectively. ch. 10 in Terre Haute (Action 11/28). Georgia, Henry W. Grady School of Journal- Action Nov. 28. By Hearing Examiner Elizabeth C. Smith ism, Athens. Jan. 29: ANA, annual cooperative advertising By Hearing Examiner Millard F. French on on November 25 workshop. Hotel Pierre, New York. December 1 Granted motion by Broadcast Bureau for ex- BcatrS. tension of time from Nov. 19 to Jan. 12, 1959 for February Upon oral request by Mid -America filing proposed findings and conclusions, Inc., continued hearing 4 p.m.. 3 to Jan. Feb. High Show, from Dec. to 21, 1959 for filing replies thereto. and from Nov. Music Shoreham 9 a.m., Dec. 18, in matter of assignment of call 5-8: Fidelity 19 to Dec. 1 for filling suggested corrections to Feb. 8 National Advertising Week. letters KOFY to Intercontinental Bcstg. Corp for the transcript in Proceeding on am application -14: its standard station at San Mateo, Calif. Feb. 17 -20: Audio Engineering Society, annual of Bay Area Electronic Associates, Santa Rosa, convention, Los J. D. Bond on December 1 Western Hotel Biltmore, An- By Hearing Examiner Calif. geles. Continued further hearing to Dec. 22 in pro- By Hearing Examiner Thomas H. Donahue Feb. 24-25: NAB, conference of state broadcaster ceeding on am applications of Capitol Bests. Co., on November 25 association presidents, Shoreham Hotel. Wash- East Lansing, and W. A. Pomeroy, Tawas City - Granted petition by Melody Music Inc. ington. East Tawas, both Michigan, (WGMA), Hollywood. Fla.. for continuance of March By Hearing Examiner Basil P. Cooper on hearing Nov. 28 to Jan. 5, 1959 in proceeding its March 15-18: NAB, annual convention, Conrad December 1 on ts am application, et al. Hilton Hotel Chicago. Removed from hearing am application of The Evidentiary hearing will be resumed on Dec. KBR Stations Inc., Keene, N. H. March 15-19: NAB,_ broadcast engineering con- 8 in proceeding on am applications of The Mon - ference. Conrad lton Hotel, cago. ocacy Bcstg. Co., Gettysburg, Pa., et al. By Hearing Examiner Charles J. Frederick March 23 -26: IRE, national convention, Wal- on November 25 dorf- Astoria Hotel, New York. By Hearing Examiner Thomas H. Donahue on Continued without date further prehearing December 1 conference in proceeding on am applications of April Upon oral request by KEED Inc., Eugene. Kankakee Daily Journal Co. (WKAN), Kanka- April 6 -9: National Premium Buyers, 28th an- Ore., continued prehearing conference from 10 kee, Ill., and William F. Huffman Radio Inc. nual exposition, Navy Pier, Chicago. am., Dec. 1, to 2 p.m.. on that date, in pro- (WFHR), Wisconsin Rapids, Wis., pending Com- April 7: Premium Adv. Assn. of America, con- ceeding on its application and that of Liberty mission action on request by Broadcast Bureau ference, Navy Pier, Chicago. BROADCASTING December 8, 1958 Page 115 This is the kind of hold our station has on people

The helping hand is a reality here. Community Chest, Scouting. Our pro- A true cross -section of home -owning gramming is friendly, too. Lots of public whio -tv America, the roots of family life go deep service. Help on community problems. No CBS -in the many thriving cities and on the triple spots. flourishing farms. Here families like to So our audience loyalty is intense, by channel dayton, cater to their wants through friends and every measure. As you consider our ohio neighbors. quantity story (747,640 TV homes in 41 We are friends and neighbors. The vet- counties of 3 states) never forget the qual- 7 eran members of our staff are solid figures itative one...George P. Hollingbery will in the community, active in church and show you a realistic, one -price rate -card. community projects -the P.T.A., the JULY PULSE -12 of the top 15 once -a -week shows. FIRST 2 top 10 multi- weekly shows originate In our studios.

O N E O F A M E R I C A ' S G R E A T A R E A S T A T I O N S Reaching and Holding 2,881,420 People MONDAY M E IVI O ammx<>opm .

RODERICK A. MAYS, owner -manager, Mays & Co., and president, Western States Advertising Agencies Assn.

What does the 15% really mean to media?

The customer -seller idea has come to and its basis in the financial relation- hooves them to do all they can to see dominate agency -media relations to a ship with media no longer need selling. to it that agencies remain in good point where the two may be losing sight The responsibility for such selling creative health, retaining, developing of their real partnership. This is a work- belongs to the advertising agencies. The and attracting to the business the best ing relation rooted in their financial need for it goes beyond the generaliza- possible talent. partnership and expressed in the corn- tion that any good and continuing thing The broadcast media have been born, mission system. should go on being sold. Despite the have grown up, and in the case of radio The Western States Advertising success story of advertising agencies in attained metamorphosis, all within the Assn. has set out to put things back in the distribution economy of the nation, framework of the advertising agency perspective in its current Media Rela- there are chapters being written in that system. The degree to which their de- tions program. The subject is up for story that provide less than glowing ac- velopment has been shaped by this sys- primary examination as the association counts of progress. And I am not re- tem must be open to some variety of follows its major objective of putting ferring merely to the finger- pointing of interpretation. But few could declare special emphasis on basic functional current novels and the generally poor that the effect has not been considerable. aspects of business. public- opinion "image" the agency our business has If this much has happened this fast, A recent meeting in Los Angeles been acquiring. I am of referring rather what does the future hold? Much more, the WSAAA consisted of a Media Re- to more immediate concerns: to be sure, if advertising agencies can lations which of Night, in a panel ad- (1) The increasing criticisms in the grow in creative capacity with the media vertising media agency and executives past few years within the advertising in- they have helped to nurture. This means discussed the key of the role advertising dustry of the commission system; money: to keep, develop, and attract the agency in building media business. At (2) The willingness on the part of best creative brains in a new, very un- meeting four the conclusion of this a - some individual media to pay commis- usual, and highly critical profession. point policy was outlined: sions to anyone who asks for them if he Money? For all the discussion that has (1) Renewing the close association can deliver a piece of business; taken place recently on the subject of with media which has marked the or- (3) The noncommissionable trade 15 %, most agency studies show that this ganization's history; (2) requesting op- arrangement; traditional commission isn't enough and portunities to make presentations of the (4) The non -commissionable pro- must be augmented by fees. agency business to media personnel; gram package. This list could be ex- Should this fact be of interest to (3) inviting the establishment of an tended, and unfortunately is. media? I think it should, if media want Agency Relations Committee by each If these practices don't hurt agencies to serve their own interests and to main- medium to work with members of the much, this is another tribute to the in- tain and strengthen their traditional re- agencies' media groups, and (4) giving herent strength of the agency business. lationship with the creative nerve -cen- leadership to the formation of an over- They could hurt more and in certain ters of the advertising industry. In this all media -agencies program to explore cases do. Certainly they provide specif- most dynamic segment of our highly and develop common interests. ic reasons, if any were needed, why the dynamic economy, advertising agencies The response to these proposals was whole agency industry should be selling can produce a lot more for advertisers, immediate and unanimous. Major media, itself to media to a greater extent than media and themselves if they can get speaking through their associations and it is presently doing. They also offer media to recognize their worth more on their own behalf, expressed enthusi- basis enough for the presentations of fully, and to act accordingly. astic support of the entire program. the agency business and the selling por- First to turn its expression into action tion of the media relations activity in Roderick A. was the Southern California Broad- which our association is engaged. Mays, graduate casters Assn., which within 24 hours The value of advertising agencies to of U. following meeting issued an invita- of Cali- the media is basically the same as their fornia. tion for the agencies' association to Entered value to advertisers: namely, a highly radio an- make its first media presentation. This as developed creativity in the area of nouncer, writer was done at a well attended meeting of action -producing communication. In and producer, radio executives in Hollywood on Nov. their service to clients, advertising agen- first at 20, and an Agency Relations Commit- stations cies are "think tanks" for getting people in San tee was appointed by the broadcasters Fran- to do things, in other words, for more cisco, then in to work with the WSAAA. successful marketing. In their service Los Angeles It is the opinion of our association to media, advertising agencies are crea- including CBS, that the value of agencies to media tive to a varying and sometimes critical Hollywood, 193741. Established Los should not be taken for granted. The degree in determining what is to be ad- Angeles advertising agency, Mays & Co., agency system would not vertised and why. They are directly commission in 1941; has handled major retail and have survived and grown, spreading charged with the responsibility of cre- appliance accounts in Southern through the newer media of radio and ating the physical form of the advertis- Califor- nia, including television far more predominantly than ing. On the correctness of their creative Barker Bros., Western - the older medium of newspapers, if this application on these points rests the re- Holly, General Electric Appliances, were not an empirically successful sys- sults of advertising, by which the con- Philco and Kelvinator. As president of tem, yielding productive benefits to tinued use of a medium stands or falls. Western States Advertising Agencies media, agencies and advertisers. But With media dependent on the cre- Assn., has inaugurated media relations this is no sign that the agency system ativity of advertising agencies, it be- activity in present form.

:'::a_ 6': Wk,W . -.a

BROADCASTING December 8, 1958 Page 117 EDITORIAL Is This Army Necessary? NO responsible broadcasters or broadcast advertisers will object to the principle behind the Federal Trade Commission's in- tensified monitoring of radio and tv commercials. The enlistment of 350 FTC staff members in a radio -tv monitoring force is for a commendable purpose-to drive illegal and misleading advertising off the air. But the creation of so large a force suggests that bad advertising must be rampant. It isn't. Indeed the quality of broadcast advertising is infinitely better today than it was a few years ago. Bait and switch accounts, which were widespread in the early days of television, are virtually non -existent now. The extravagances of pitch advertising have almost disappeared. The 350 FTC monitors will find little on the air that needs correction. The danger is, of course, that the monitoring force will seek to justify its perpetuation by making trouble where no trouble is deserved. It is that development which the broadcast media must do what they can to discourage. For Posterity HERE is merit in the project formally initiated last week to I raise $10,000 in seed money to explore ways and means of Drown for BROADCASTING by MARIA establishing a Broadcasting Hall of Fame. Originally proposed last year by John F. Patt of WJR Detroit, ... and what type of show do you prefer ?" during his tenure as president of Broadcast Pioneers, the initial move is being made under NAB auspices. Appropriately, Mr. trust laws are being violated. It is not for the staff attorneys and Patt is chairman of the advisory committee. economists to lead the FCC, as they did during the height of the Broadcasting is one of the phenomenons of this century. It has New Deal, by initiating policy through clever paper work. become part of our way of life to a greater extent than perhaps written any other development of the era. It was born, nurtured and The responsibility for policy under the law originally 31 years ago devolves upon the members of the FCC. It was developed in the U. S. A. It deserves the recognition that would be accorded it through the Hall of Fame -Museum-Library project. because Congress thought the FCC and other administrative that the And it should be undertaken while many of the pioneers who con- agencies had become pawns of the executive branch was it went tributed to the development of broadcasting are still with us, and House Oversight Committee avowedly created. That influence while old gear, recordings, scripts and other invaluable data are far afield into headline hunting by way of exposing still available. peddling was not the fault of the House leadership. The FCC must assert its jurisdiction if it is to fulfill its legislative duty. It cannot ignore the unanimous view of networks and Option Time Dilemma affiliates that option time is essential. That is not to say that the inviolate. Nor can it accept without THE FCC, which moves from crisis to crisis, has reached the existing segments must remain It must assert its point of no return on its tv network study. Between now and challenge the Barrow- Justice -Staff party line. of all the testimony. the convening of Congress in January, it is obliged to decide how independent judgment on the basis far it proposes to go in revising existing network regulations, with The next formal step is for announcement of proposed rule - the crucial question whether option time is or is not to be. making. But before that happens, the FCC is committed to submit The punitive Barrow Network Study Report of October 1957 its proposed findings to the Dept. of Justice -an extraordinary held, in essence, that networks are essential in tv broadcasting. procedure probably without precedent in government. Lest there it But it concluded that option time is not essential, despite the be false and dangerous conclusions based on false premises, unanimous contention of networks, affiliates and station repre- would only be fair for the FCC simultaneously to make public sentatives that without guaranteed clearances no network could the document it submits to the Dept. of Justice so that the public's survive, much less thrive. best interest may be served by comments and rebuttal from all There are other Barrow recommendations of course -37 of parties in interest. them. The most onerous, that on multiple ownership which would have cut the quota to three vhf stations in the first 25 markets, as Ready and Able against five anywhere, was to all intents dealt with when the FCC last July approved the $20 million transfer of the WCAU stations LIN RANK BARTHOLOMEW, president of United Press Inter- in Philadelphia to CBS, giving it its fifth owned vhf outlet. national, last week proposed the creation of a reserve corps That left option time, among all the others, as the critical issue. of war correspondents who would be kept informed of military And here the FCC's dilemma is compounded. The Dept. of developments and would be ready for assignment in case of action. Justice has already concluded in an unusual departure from normal The proposal makes sense, especially for broadcasting. In the procedures, that option time (and must buys) appear to constitute unhappy event of war, it would be radio and television to which violations of the antitrust laws. It also exacted from the FCC a the people would turn for the fastest news coverage. commitment that it have an opportunity to examine the FCC's No correspondent can provide knowledgeable coverage of mili- proposed findings before the final decision is issued. tary action unless he has an adequate education in military prin- And now, as reported by us last week, the FCC's special network ciples and techniques. This is not the sort of education that can study staff has drafted a document which, instead of being an be acquired overnight. objective analysis of all the testimony adduced at last spring's hear- In the company of radio and television newsmen there are ings on the Barrow Report, turns out to be a partisan opinion many who have had personal experience in war and so already supporting the Barrow findings by putting into the FCC's mouth have at their command a fund of basic knowledge about military words that summarily would eliminate option time as non -essential. matters. But how many, we wonder, are fully informed about It dismisses the testimony of affiliates and representatives as preju- modern weapons and modern tactics? The M -1 warfare of World diced and as having been influenced by the networks. War II or Korea is obsolete. Which prompts the question: Who's running the FCC anyway? We are certain that broadcasting would be glad to bear the It is not for the Dept. of Justice to insinuate itself into legislative slight expense in money and man -hours that would be involved proceedings. Its recourse is to the courts, if it feels that the anti - in the creation of a stand -by-corps of correspondents. Page 118 December 8, 1958 BROADCASTING Only Santa Claus reaches more northwest homes

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