B Roadcasti N G the Bus " ^F" Television and Radio

35 Cents B ROADCASTI N G THE BUS " ^F" TELEVISION AND RADIO

Ro uniyerst A ristate FEBRUARY 20, 1961 J4p; Library Science Z PERSPECTIVE '61: a status repôrrvr. n,t A ;ie line: a talk that shook 22 facets of radio & tv 71 the ur. 50

What media buyers look for in your station Sunny Florida making a strong bid for share before making a choice 27 of tv film production 135 COMPLETE INDEX PAGE 7

TATT E UNIVERSITY EEB241961

1:1;i

is the rhythm of living

Who else reaches the heart of America with this rich, joyful, throbbing beat? Who else sells with such a solid, swinging sound on a million Main Streets, a million times a day? Only Radio creates this rhythmic impact and only Spot Radio lets you . choose time and place to match it.

OB Albuquerque WINZ ....Miami WRNL Richmond VSB ..... Atlanta WISN ....Milwaukee KCRA Sacramento

VGR .. Buffalo KSTP .Minneapolis -St. Paul WOAI .. San Antonio Rodin Divisn,,, YGN Chicago WTAR Norfolk- Newport News KFMB San Diego VFAA Dallas -Ft. Worth KFAB Omaha KMA Shenandoah Edward Petry & Co., Inc. re Original :PRC Houston WIP Philadelphia KREM ....Spokane San Represen Sutil, VDAF ... Kansas City KPOJ .Portland WGTO Tampa -Orlando :ARK Little Rock WJAR Providence KVOO Tulsa ,l, JEW YORK CHICAGO ATLANTA BOSTON DALLAS DETROIT LOS ANGELES SAN FRANCISCO ST. LOUIS T1IEFFIGIES A SERIES OF FRAMEABLE ADworld CLOSE -UPS! heeling

CEAt?VE EPAPEÑt

(Sifc or 1-RE PRoPAGAtioN tXPLOSioN)

R2 WTRelfigy TV SERIES FROM WHEELING, W. VA. Scan Zoo Animals, Inc., Los Angeles, California

Important ... WTRF -TV Wheeling Market ... Dominant in Rich Booming Wheeling -Steubenville Industrial Ohio Valley ... 2% Million People spending 13/ Billion Dollars Annually ... 7500 Retail Outlets. Tops in Sales ...Service ...Results! Better Buy ... WTRF -TV Wheeling! vatrfte

316,000 watts network color

WHEELING 7, WEST VIRGINIA Represented Nationally by George P. Hollingbery Company DECISION MAKERS LISTEN TO WC :M RADIO IN BALTIMORE! DECISIONS! DECISIONS! DECISIONS! Homemakers must make many decisions every day ... what to buy -where to buy - how to get the most mileage out of the family budget! The DECISION MAKERS -the folks with the money to spend -want to know about your products or services. Make sure they make the right decisions! Reach the DECISION MAKERS all day -every day - on the station that programs for the adult -level audience ... WCBM Radio in Baltimore!

A CBS RADIO AFFILIATE 10,000 Watts 680 KC & 106.5 FM Baltimore 13, Maryland

PETERS,G RIFFI , WOODWARD.... Eal..l. NrM.d Ry.nmmi.n

BROADCASTING, February 20, 1961 .3 you can't miss...... with channel 4

,t.

The Deeember 18; 1960 NSI shows that KRLD-TV reaches more homes in the Dallas- Ft. Worth market than any other station. Channel 4 leads in all six summarized time periods. Simple arithmetic shows that KRLD-TV's average number of homes reached in these six periods is 57.6% greater than Station B, 77.8% greater than Station C and 159.1% greater than Station D. Reach the Dallas-Ft. Worth market EFFECTIVELY with channel 4

represented nationally by the Branham Company

THE DALLAS TIMES HERALD STATIONS

Oftaftitee4" Ft it/o0 Clyde W. Rembert, President MAXIMUM POWER TV-Twin to KRLD radio 1080, CBS outlet with 50,000 watts.

BROADCASTING, February 20, 1964 Changing NAB scene One of first "reforms" at NAB CLOSED CIRCUIT* under stem -to-stern reorganization counsel (BROADCASTING, Oct. 31, Color set count planned by President LeRoy Collins 1960). will be elimination of certain staff American Research Bureau can be functions filled by house executives Solving fm shortage expected to release soon sample survey and retention of outside consultants. made for December national report For example, vacancy created by resig- While it's still staff-level talk, new showing some 600,000 homes in U.S. nation of A. Prose Walker as engineer- idea to solve shortage of fm frequen- with color tv sets. In percentages, it ing manager may not be filled and an cies in big markets is getting attention breaks down to 2.08 per cent of total outside engineering firm retained. An- at FCC. This proposal would take tv homes in country able to receive other probable move will be elimina- away fm assignments from stations color. ARB also found 600,000 color tion of NAB's present research organ- that merely duplicate their am pro- tv home count checks off closely to ization, now headed by Richard Aller- grams and give them to applicants who that of RCA's sales figures. ton, with a consulting firm to be re- will do special programming job on tained. medium (see fm roundup story page Food show recipe 78. Executive suites ABZ Assoc. (see story, page 32) Shell game reportedly has taped pilot of new show With new chairman coming into that apparently could introduce "new Possibility Shell might return FCC, game of who gets the biggest to tele- concept" in food programming. Tar- vision in opened up Friday offices again is going full blast in near future geted for daytime network slot, pro- 17) when advertiser denied de- commission's cramped quarters. De- (Feb. gram, Love to Cook, disdains standard present newspaper- posed Chairman Frederick W. Ford ciding to continue recipe -giving format and emphasizes exercised his prerogative as commis- only ad philosophy through budget sophisticated entertainment and foods sioner to commandeer suite (7347 -55) year. Agency, Ogilvy, Benson & Ma- instead. Starring radio personality Jack formerly occupied by Dee Pencock's ther refused comment on report it Sterling and actress Jan Minor, pro- was to line up spot tv cam- regulatory division of general counsel's preparing gram is said to have created interest for Shell to mid- office. Legal minds were shifted to paign start before among all three networks as possible "temporary quarters" in second floor summer. vehicle for big national food adver- offices occupied by Conelrad staff, tiser. which has found new location on same Network for special floor. New Chairman Newton N. Medium-sized advertiser currently is DeGray consultant engaged in "delicate" negotiations to Minow will move into executive suite New "total advisory service" for line up live lineup of tv stations to in 7100 corridor. Disposition of offices both television and radio broadcasters "network" weeknight telecast of docu- occupied by outgoing Commissioner reportedly in process of development mentary one-hour special. Program Charles H. King (on both sides of by Edward J. DeGray, former presi- would be fed via cable facilities. Tar- 7200 corridor) has not been deter- dent of ABC Radio (1958 -60) and get is this spring with as many as 25 mined. before that with CBS and ABC in sta- markets involved. Hagerty picks Scali tion relations, national and local man- Spring training tapes agement and other executive posts for ABC's news-special events chief, some 20 years. If plans work out James C. Hagerty, currently in process With baseball edging into sports pic- along lines now developing, consultant of putting into operation gradual build- ture, Sports Network Inc., New York, service may also include New York up of news experts who will "partici- hopes to give coverage on tv added sales representation for stations on pate" in areas they cover (see story, excitement during early spring by pro- basis of non -conflict with their regular page 45), has made his choice for ducing half -hour taped programs on reps. After leaving ABC Mr. DeGray State Dept. He's John Scali, Associ- each major league team from training was radio -tv director of Citizens for ated Press' top -rung State Dept. cor- camps. Sports Network Inc. now dick- Lyndon Johnson National Committee respondent. For ABC, Mr. Scali be- ering with stations carrying major in pre- nomination drive last spring and comes network's expert in diplomatic league schedules. Taped programs subsequently worked on behalf of area, starts on job within week or two. would concentrate on how team is Kennedy -Johnson ticket. shaping up-providing information on No show? new players and status of veterans. Are brothers related? When FCC Chief Hearing Examiner Delinquency hearings Formation of Tedesco Inc., Minne- James D. Cunningham gets to Los sota public company, which has bought Angeles next month to get testimony Look for Senate hearings on impact WMIN St. Paul (see CHANGING from MCA's Taft Schreiber and exec- of television and movies on juvenile HANDS, page 45), raises interesting utives of Dick Fishell and Assoc. and delinquency. This is one of four main question. Brothers Victor and Nicho- Promotions Unlimited, firms that place fields currently being researched by las Tedesco are principals of Tedesco, merchandise on shows in exchange Senate Subcommittee on Juvenile De- Inc., but brother Albert and wife are for air credits, he may find himself on linquency, headed by Sen. Thomas applicants for 690 kc (500 w daytime the road without a show. Last week Dodd (D- Conn.). only) in Minneapolis. Legal positions attorneys Allen Susman, of MCA, and of brothers was at one time resolved Oliver Schwab, for the merchandisers, Although subcommittee members by FCC (they have no business rela- said decisions had not yet been made have not yet met to organize and de- tionship and are not considered related whether their clients would testify. tail plans for session, expectation is for purposes of duopoly) but intrigu- Last fall, when FCC began L.A. part that unit will hold two days of hearing question is whether this covers of its investigation into tv program- ings on tv and movies, with witnesses situation where they will be in same ming and who controls it, these wit- drawn from those industries and their market (provided Albert Tedesco wins nesses refused to testify on advice of trade associations. grant for Minneapolis).

Published every Monday, 53rd issue (Yearbook Number) p ublished in September, by BROADCASTING PUBLICATIONS INC., 0 1735 Desales St., N. W., Washington 6, D. C. Second -class postage paid at Washington, D. C., and additional offices. KEY OF Cleveland: WJW -TV is in tune with Cleveland and Northern Ohio, and Cleveland and Northern Ohio tune in to WJW -TV. With diversified local and CBS programming, award- winning news shows, sponsored public service programs and top movies, WJW

has built a large and devoted audience. It's an audience that responds by putting your sales on a bigger scale in Cleveland. L1 CBS CLEVELAND A STORER STATION BACKED BY 33 YEARS OF RESPONSIBLE BROADCASTING CALL KATZ

6 BROADCASTING, February 20, 196'F,; WEEK IN BRIEF

More than bare numbers must be considered when He's tough, this man LeRoy Collins, new NAB presi- agencies placé spot business, though the circulation, dent. And he showed how tough he can be at NAB's cost -per -1,000 figures are extremely important. Actually Palm Springs, Calif., meeting when he called for up- the "image" projected by stations is becoming important graded programming and a strong association. Here are

in buying decisions. See Lead story .. his own words. See .. .

HOW IMPORTANT IS IMAGE? .. . 27 COLLINS SHOOK UP DIRECTORS ... 50

Who's boss of a network's programming? Douglas L. The new FCC chairman, Newton N. Minow, with a Smith, S. C. Johnson & Son, feels networks have become unanimous Senate confirmation behind him, is likely to dictatorial. He feels advertiser needs more voice in pro- take over the office during the first week in March. gramming. Growing cost of programs cited in Chicago See... panel. See .. . IT'LL BE CHAIRMAN MINOW SOON ... 54 SHOULD NETS CONTROL SHOWS? ... 138 The turmoil over CBS -TV's cancellation and later re- Hollywood and New York have dominated the film vision of "The Spy Next Door," has aroused Rep. Pelly, production world for decades. Now a new area is making who wants the network to explain its position under oath. its influence felt -sunny Florida. It has year -round out- CBS -TV, however, said that its action was strictly an

door shooting, talent and facilities. See .. . internal matter. See . . .

FLORIDA FILM INDUSTRY GROWS ... 135 CBS EXPLAINS 'SPY' RULING .. . 56 SPECIAL FEATURE: PERSPECTIVE '61 An annual inspection of the major trends in advertis- to join RCA in putting color sets on market. A status

ing, commerce and government with emphasis on the report on this exciting type of tv broadcasting. See . developments that will guide broadcasting's destiny. Per- COLOR ADDS ZEST TO TV ... 97 spective '61 takes a deep look into what's happening at this critical point in history as the New Frontier takes Those who keep a close watch on the President's New over. See . .. Frontier believe FCC Chairman Minow will do something TIME FOR CAUTIOUS OPTIMISM ... 71 about broadcast programming when he takes office. A thoughtful scanning of the new regulatory scene. See ... One of the tougher sales promotion jobs of the year is that now facing fm broadcasting, a superior service NEWT MINOW WILL DO IT ... 112 with lagging advertiser response. A national look at what's Is the western slipping? Spring crop of new pilot films happening in this branch of broadcasting. See .. . shows only 10 series as new action -adventure, drama, SO WHAT'S NEW IN FM? ... 78 comedy and even animated cartoon series are projected. Slowly the long predicted "breakthrough" in color tv Agencies and advertisers look over new pilots. See ... is starting to appear. Other manufacturers are starting COWBOYS PUT TO PASTURE ... 123

DEPARTMENTS BROADCASTING9, AT DEADLINE 9 LEAD STORY 27 iITHE BUSINESSWEEKLY OF TELEVISION AND RADIO BROADCAST ADVERTISING 27 THE MEDIA 42 Published every Monday, 53rd issue (Yearbook Number) published in BUSINESS BRIEFLY 34 MONDAY MEMO 22 September by BROADCASTING PUBLICA- TIONS INC. Second -class postage paid CLOSED CIRCUIT 5 OPEN MIKE 20 at Washington, D. C. COLORCASTI NG 102 OUR RESPECTS 159 Subscription prices: Annual sub - scription for 52 weekly issues $7.00. CHANGING HANDS 45 PROGRAMMING 135 Annual subscription including Year- book Number $11.00. Add $1.00 per DATEBOOK 14 WEEK'S HEADLINERS 10 year for Canadian and foreign postage. Subscriber's occupation required. EDITORIAL PAGE 160 Regular issues 35 cents per copy. per copy. EQUIPMENT & ENGINEERING 140 Yearbook Number $4.00 Subscription orders and address FATES & FORTUNES 142 changes: Send to BROADCASTING Cir- culation Dept., 1735 DeSales St., N.W., FOR THE RECORD 146 Washington 6, D. C. On changes, please include both old and new GOVERNMENT 54 addresses. INTERNATIONAL 65

¡ "Z BROADCASTING, February 20, 1961 7 Dragon Wins

No fairy tales. KMTV's story is realis- tic. Although beset by St, Georges, KMTV's dragon ... experience, size, and power ... has been winning for years. The most recent jousts (December Nielsens and November ARBs for Omaha and Lincoln) proved: In Omaha, KMTV reaches more castles ... homes, too ... in nearly twice as many quarter hours as any other Omaha station. In Lincoln, KMTV leads in almost three times as many quarter hours as the other Omaha stations combined. In either city, KMTV's "Jack Paar" devours its clanking competition (anciente fylmes). Don't let a St. George do it. Let Petry breathe fire into your campaign. You'll get two realms ... Omaha and Lincoln ... for the one - realm price.

8 BROADCASTING, February 20, 1961 é5 Late news breaks on this page and on page 10 Complete coverage of week begins on page 27 AT DEADLINE

purposes of future checks. New forms Program criteria propose to ask for specific total hours What Hagerty said of religion, education, news, etc. broad- proposed by FCC cast per week. Also, a breakdown of James C. Hagerty, ABC's vice and number of spots and time aired. president in charge of news, spe- After several months of kicking New requirements differ substantially cial events and public affairs, de- around (CLOSED CIRCUIT, Jan. 16), those proposed in November nied Friday (Feb. 17) that he FCC released Friday for rulemaking its from rulemaking was terminated. was "attacking" quality of broad- plans to see that broadcasters deter- 1958. That aré less stringent and de- casters' news coverage as implied mined programming needs of their pub- Also, they manding as set forth for rulemaking by some newspaper handling of lic and take steps to meet them. than earlier proposals under study in his Oberlin, Ohio, talk made night Biggest cropper in document, added January and December. previous ( see story, page 45) . He at special Friday meeting, would re- said criticisms of current limita- quire station to cite methods of review- Rules implement FCC program policy statement issued last summer tions in broadcasting news hand- ing network and syndicated program- ling was not meant as "a slap at ming prior to airing. This provision (BROADCASTING, Aug. 1, 1960) and follow 19 days of public hearing in De- what broadcasters are doing" but was included at suggestion of Network as a reminder that "they can do Study Staff. cember 1959- January 1960. Comments are due April 3. better." Mr. Hagerty feels built - If rules are adopted, applicant would in limitations in news broadcast- be required to detail measures he has ing removes "expert" from re- taken to determine tastes, needs and FCC seeks control ality of news events themselves, desires of locality served and manner but thinks individuals themselves in which they will be met. Among in- of community tv and in most instances companies gredients to be detailed: Total broad- are blameless. "Rather the system cast time devoted to commercials, in- FCC Friday sent Congress bill de- itself is wrong," he said. cluding breakdown by time periods; signed to put community antenna tv specialized programming; how contro- systems under commission jurisdiction. versial matters are treated; program- Express purpose of bill, FCC said, is Joint vhf -uhf service ming types, including religion, public to ease hardships of cases where local by Fresno station opposed affairs, news, sports, agricultural and tv stations have to compete with catv. KFRE -TV Fresno, entertainment. FCC said it did not wish to be bur- Charging that to squeeze the last Also, opportunities for local expres- dened with administrative details of li- Calif., "is attempting of its vhf advantage in sion; whether applicant adheres to in- censing each of some 500 -700 catv sys- full measure combine it with its uhf ' dustry code; description of various mi- tems but desires authority to deal with Fresno and ch. 47 there nority groups in area being served. All catv in certain instances at its discretion. switchover," KJEO (TV) to vacate authority applicants for new stations, renewals Bill specifies what constitutes catv asked FCC Friday operation and sale approvals would be required system that would fall under FCC juris- for KFRE -TV's simultaneous 30. to submit information in new form. diction, exempts those with less than on chs. 12 and Present percentage breakdown of 50 subscribers, as well as pay -tv or KFRE -TV was scheduled to begin programming would be deleted but other closed- circuit programs. operation on both channels Friday in composite week would be retained for final phase of commission move to make Fresno all -uhf market (earlier CBS -TV acts to revive story page 44). Station on Feb. 8 was merchandise programs granted authority to broadcast on both Too many plugs channels between Feb. 15 and April 15. Never underestimate power of In move pointing to revival of "prizes In its complaint KJEO said two na- woman- especially 10- year -old and merchandise" programs over CBS - tional ratings services -ARB and Niel- girl who's only allowed to watch TV, Lawrence White, newly -elected sen -will make Fresno surveys during vice president, daytime programs, CBS - period of KFRE -TV dual operation. I tv from 5 to 7 p.m. and who thinks there are too many com- TV (see WEEKS HEADLINER) , iS an- "Through the combined operation . . . mercials during that time. She nouncing today (Feb. 20) that three KFRE -TV will realize a significant found 30 during one two -hour such shows are being added to net- competitive advantage in the months period. work's daytime schedule March 13, on ahead," KJEO said, with diversion of basis. Girl is Carol E. Quinlan of Monday -through- Friday its national business estimated at $100,- Mountain Lakes, N. J. She wrote Programs and their time periods are 000. complaint to Sens. Clifford P. Double Exposure (11 -11:30 a.m.); Ch. 47 outlet also charged that FCC Case and Peter Frelinghuysen, Surprise Package (11:30 a.m.-12 noon) granted dual operation only 10 days both New Jersey Republicans. and Face the Facts (2 -2:30 p.m.). after application was filed; that no pub- Sen. Case forwarded letter to CBS -TV cut back sharply on prize lic notice was given of acceptance of FCC Chairman Frederick W. shows after tv quiz scandals in fall of application;. that KFRE -TV did not Ford who wrote girl he had in- 1959, but network spokesman said new publish its intentions as required by formed tv stations (in New York) programs will spotlight "fun" and pre- Sec. 311 of Communications Act, and Programs that she was displeased with num- sent "modest prizes only." to that KJEO was not afforded opportu- ber of commercials being carried. be dropped to make room for new nity to make pre -grant protest. are Horizon and Full Mr. Ford said FCC cannot act shows The Clear KJEO asked that its petition "receive Circle, serials, and re- least as as as censor over radio -tv programs. both daytime at prompt action the KFRE- runs of December Bride. TV request."

more AT DEADLINE page 10

BROADCASTING, February 20, 1961 9 WEEK'S HEADLINERS

Michael A. post until current president, Gov. John S. Hayes, Palma, execu- LeRoy Collins, took office at first of president of tive vp of Trans- year. He joined NAB quarter -century Washington Post

film - Caravel ago, . becoming secretary- treasurer in Broadcast Div. Inc., New York, 1956. (WTOP -AM- named to addi- FM-TV Wash- tional duties of Lawrence ington and vp and chief fi- WJXT [TV] nancial officer White, director Jacksonville, of T. F. P. Inc., of N. Y. daytime programs, Fla.), promoted (entertainment to executive vp division of The CBS -TV since Mr. Palma 1959, appointed of Washington Mr. Hayes Buckeye Corp.). Post Co., parent This division consists of Transfilm- vp, daytime programs of net- organization. He continues as president Caravel, producer of tv film commer- of broadcast division. Mr. Hayes began cials and industrial films; Flamingo work. Mr. White was his broadcasting career at WIP Phila- Films, distributor of tv film programs formerly delphia in mid- 1930s, coming to Wash- and Pyramid Productions, producer of supervisor of programs at ington in 1948 as executive vp of WINX tv film programs. Mr. Palma joined Mr. White & (Post station at that time, now located Transfilm -Caravel 15 years ago as a Benton Bowles. He also was executive pro- in Rockville, Md.). He moved to WTOP various ad- chief accountant and held ducer of agency's two half -hour day- next year when it was purchased by posts until 1957 when he ministrative time serials on CBS -TV: Edge of Night Washington Post. He is treasurer and was appointed executive vp. and As the World Turns. It also was board member of RAB, board member announced that Bruce Lansbury has of CBS Radio Affiliates, board member Everett E. Revercomb, secretary- been made director of daytime proof Assn. of Maximum Service Tele- treasurer of NAB, was re- elected for grams, Hollywood, CBS -TV. Mr. Lans- casters and chairman of CBS -TV Affili- one year by NAB board of directors at bury has been assistant director of pro- ates Committee. Mr. Hayes also is Palm Springs, Calif., meeting. Mr. gram development, CBS-TV Hollywood member of Freedom of Information Revercomb served as acting administra- since 1959 and was previously assistant Committee of NAB. Appointment was tor of NAB following death of Presi- program director and writer -producer made by Philip L. Graham, president dent Harold E. Fellows. He held this at KABC -TV Los Angeles. of Washington Post Co.

For other personnel changes of the week see FATES & FORTUNES

Although FCC accepted initial decision company had net profit of $92,000 (be- FCC would reopen generally, it reserved for later decision fore taxes), as compared to pre -tax St. Louis ch. 2 case whether actions of Mr. Tenenbaum loss of almost $1.5 million in corre- should be considered adverse to KTVI sponding period of 1959. Because of FCC Friday recommended to U. S. in new proceedings being initiated. available tax loss carry -forward, this Appellate Court that St. Louis ch. 2 Noting that it was general under- year's net profit will require no federal case be reopened for further considera- standing that ex parte representations income tax payment, according to Sey- any ap- tion -but refused to disqualify were not forbidden in rulemaking pro- mour Reed, Official president. plicants for off -record representations. ceedings, FCC nevertheless expressed Order found only three of seven com- criticism at action of Mr. Tenenbaum Survey shows tv Impact missioners in favor as written; Com- in leaving memorandum and engineer- Great capacity of television to chante missioner T. A. M. Craven did not paring study with commissioners in Octo- viewer attitudes -whether about con- ticipate, Chairman Frederick W. Ford ber 1956. sumer products or intangible concept concurring with statement, Commis- In asking court to remand case for such as safety -is emphasized in repart sioners John S. Cross and Charles A. additional proceedings (to permit to be made public this week by hla- King dissenting and issuing statements. parties to respond to prior extra legal tional Safety Council concerning !its Charges that Harry Tenenbaum, prin- pleadings), commission made point in -depth research study of viewer opn- cipal of KTVI (TV) St. Louis, had that it was not interested in matters oc- ions before and after Dec. 26 CBS seen and talked to commissioners on curring subsequent to March 1, 1957. Reports' telecast of "The Great Holiday St. Louis -Springfield, Ill., deintermix- Massacre" by Edward R. Murrow. ture rulemaking caused U. S. Court Network_ordered to bargain of Appeals in Washington to send back `Vegas' goes to prime time ABC network division of American case for examination. Hearing on alle- NBC -TV announced Friday Goodsón- Broadcasting -Paramount gations was held before Special Exam- Theatres or- Todman Productions' new full -hour ad- dered by trial examiner of National iner Horace Stern. On March 11 last venture series, Las Vegas Beat, will be Labor Relations year, Judge Stern issued initial decision Board to cease refusal presented in prime time next season. to bargain finding that activities of Mr. Tenen- with Musicians Guild of Formerly titled Las Vegas, new film America in connection baum rendered 1957 grant voidable, with musicians show, one of several non -game show working on tv films in Los Angeles. that no member of commission should projects of Goodson- Todman (BROAD- have disqualified himself from voting Official films earns profit CASTING, Jan. 30), will be filmed in or participating further in case, that ac- black- and -white at Paramount studios tivities of any party did not disqualify, Official Films Inc., New York, an- and on location in Las Vegas. Peter and that such activities should not re- nounced Friday unaudited figures for Graves will star in role of Bill Ballen, flect adversely in further consideration. period July 1 to Dec. 31, 1960, show public relations man.

BROADCASTING, February 20, 1961e WITH WBT RADIO YOU FOCUS ON THE ONE WHO PAYS THE BILLS

the girl in the foreground could probably recite the nation's top 98 records with her eyes closed. Her mother one of the nation's adults who receives and controls 98% of the U. S. income.* Which customer are you ' WBT, Charlotte's over -all top audience radio station for 20 years, also has a higher percentage of ip listeners than any other Charlotte station. Adults turn to WBT because of responsible programming, 'ing service, and the South's finest radio talent. If you want to make sales for your clients, it makes ier the nation's 24th largest radio market. There's $2,690,786,000 worth of spending money in °3- county basic area, ** most of it controlled by adults ... and WBT has more of the adult listeners. ¡Qe.4-9 Source: 'U.*U.S. S. Dept. of Commerce. "Nielsen Coverage Service, Number Two and Sales Management'sMana a cot's Survey of BuyingBuyin Power, 1960. v WBT RADIO o -ti CHARLOTTE fer k0 O Jefferson Standard Broadcasting Company Q) Ìi` \ r ¡ \ l

..greatest ever!

Now more than ever, WCCO Radio delivers more listeners than all other Minneapolis -St. Paul stations combined! A record -shattering 62.1% share of audience in the latest Nielsen Station Index. This is the greatest share ever recorded since Nielsen began measuring the market. Dramatic proof that WCCO Radio's acceptance is now the greatest ever! Capturing the loyalty of 1,022,610 radio families in a 114 -county basic service area, WCCO Radio also delivers the lowest cost per thousand ... less than one -third the average cost of all other Twin Cities stations. It's a solid mark of solid acceptance ... the powerful way to dominate this major market in 1961.

WCCO RADIO delivers far more listeners than all other Minneapolis -St. Paul stations combined!

WCCO Radio 62.1%

Station B 10.1%

Station C 7.6%

Station D 5.4%

Station E 3.9% Five other stations 10.9%

Source' Nielsen Slut oar Index Novi-inter December, 196016 AMMidnight. 7.day week. SHARE OF AUDIENCE

CC mow

Northwest's Only Minneapolis St. Paul 50,000-Watt 1-A Clear Channel Station

Represented by CBS RADIO SPOT SALES March 17 -18.- Professional Advertising Club DATEBOOK of Topeka workshop and clinic. Washburn U.. Topeka, Kan. IN A calendar of important meetings and March 20- 23- Institute of Radio Engineers events in the field of communications International Convention. Program of 275 papers covering recent developments in Indicates first or revised listing. fields of all 28 IRE professional groups will LANSING be presented in 54 sessions at Waldorf - Feb. 20 - Hollywood Ad Club, luncheon Astoria Hotel and N.Y. Coliseum. Highlight "The P.O.P. Story," a presentation of a new of program will be special symposium on advertising approach which drastically in- new energy sources, March 21, at Waldorf. creased attendance at Pacific Ocean Park. March 20 -25 -Third annual short course for 12 noon, Hollywood Roosevelt Hotel, Holly- newsmen in analysis and reporting of crime wood. news, sponsored by Northwestern U: s schools Feb. 22- Broadcast Board of Governors of journalism (Medill) and law, downtown hearings at Ottawa, Ont. campus, Chicago. *Feb. 22 - Voice of Democracy, awards March 21-Radio & Television Executives luncheon. Statler -Hilton Hotel, Washington, Society, Hawaiian Room, Hotel Lexington, D.C. N. Y. 12:15 p.m. Martin Mayer, author is speaker. *Feb. 22 -23 -Sixth annual Conference of Presidents of State Broadcaster Assns. NBC *March 24- Advertising Forum, Houston Ad- newsman David Brinkley will speak in- vertising Club. Shamrock- Hilton Hotel. formally. LeRoy Collins, NAB president Houston, Tex. will address Feb. 23 luncheon. Shoreham March 28- American Marketing Assn., New Hotel, Washington, D.C. York Chapter, marketing workshop; Report Feb. 22 -24-Western Assn. of Broadcasters, writing for management reading. Lever engineering section. Palliser Hotel, Calgary, House auditorium, New York, 4 p.m. Alta., Canada. March 31- Deadline for entries in American Feb. 24- 26- Annual meeting, New England Tv Commercials Festival. Entries should be Chapter. American Women in Radio and sent to Wallace A. Ross, festival director, 40 Television. Somerset Hotel, Boston. E. 49th St., New York 17. Feb. 26- Broadcast Pioneers, New York chapter, first of a series of annual salutes to APRIL THE stations. WLW Cincinnati to be honored. 5 April 1 -FCC deadline for applications for p.m., Latin Quarter, New York City. Pro- construction permits for authority to replace CENTER OF ceeds will go to the Broadcasters' Founda- or modify temporarily authorized vhf tv CENTRAL tion Inc. broadcast repeater facilities. Feb. 26 -Mar. 1- Pacific Electronic Trade April 1- Deadline for entries in the Ameri- MICHIGAN'S Show. Great Western Exhibit Center, Los can Bar Assn.'s Gavel Awards competition MULTI -MILLION* Angeles (components show). given to tv, radio stations and newspapers Feb. 28 -Radio & Television Executives in major cities for "outstanding contribu- MARKET... Society, timebuying and selling seminar. tion to public understanding of the Ameri- 12:15 p.m., Hawaiian Room, Hotel Lexington, can legal and judicial systems." New York. "TV taboos," Stockton Helff rich. April 4 -7 -Audio Engineering Society, West director of NAB tv code board, New York Coast spring convention. Ambassador Hotel, office. Los Angeles. Feb. 28- American Marketing Assn., New April 5- 7- American Society for Testing York chapter, marketing workshop: new de- Materials, symposium on materials and elec- velopments in analysis of marketing re- tron device processing. Benjamin Franklin search data. Lever House auditorium. New Hotel, Philadelphia, Pa. York. 4 p.m. WILS April 6 -8- Montana Broadcasters Assn. annual meeting. Billings, Mont. MARCH 5000 WATTS April 9 -12-Fourth Public Service Program- March 1 -San Francisco Advertising Club, ming Conference for broadcasting industry has been consistently luncheon. Speaker: Leonard Goldenson, produced and sponsored by the Westing- president American Broadcasting -Paramount house Broadcasting Co. Pittsburgh -Hilton rated Theatres on international broadcasting and Hotel, Pittsburgh, Pa. its relations to world trade and the Ameri- can economy. April 10- 13-National Premium Buyers 28th annual national exposition, Navy Pier, March 3 -4-Vhf translatór conference spon- Chicago. Also Premium Adv. Assn. of Ameri. No.1 sored by DXing Horizons. Hotel Utah, Salt ca one -day conference, same site. Lake City. April 14 -15 -Kansas Assn. of Radio Broad- by every listener survey for March 3 -4-U. of Oklahoma annual radio -tv casters annual convention. Jayhawk Hotel, the past 4 years. conference and clinic. Norman, Okla. Topeka. March 7 Be -Radio Television Executives April 15-West Virginia AP Broadcasters STATION Society, Hawaiian Room, Hotel Lexington, meeting, Charleston. TIME N. Y. 12:15 p.m. Time buying and selling seminar. April 15- 16-Mississippi Broadcasters Assn., Mon. -Fri. spring convention. Buena Vista Hotel, Biloxi. 7:00 am 19.9 March 8- Resumption of FCC hearing on 12:00 noon radio and tv network broadcasting, with April 17- Academy of Motion Picture Arts Mon. -Fri. Chief Hearing Examiner James D. Cunning- & Sciences Oscar award ceremonies. Santa 12:00 nao 4.2 Monica (Calif.) Civic Auditorium. The pres- 6:00 in ham as presiding officer. Courtroom of U.S. Court of Appeals, U.S. Courthouse and Post entation will be telecast by ABC -TV. C. E. .. o er - Jan., Feb., More,, 1960 Office Bldg., 312 N. Spring St., Los Angeles. April 20 -21- Pennsylvania AP Broadcast- ers Assn. Sheraton Hotel, Philadelphia. *A $61 46,000.00 market compos of in- March 9 -Radio & Television Executives try, education and sta e goérnment Society of New York annual banquet. 7:30 April 20 -22- American Assn. of Advertising p.m., Grand Ballroom, Agencies The (SM - July 10, 1960 -E. Bit.) Waldorf -Astoria Ho- annual meeting. Greenbrier, d tel, New York City. White Sulphur Springs, W. Va. The annual March 13-New deadline for filing com- dinner will take place on Friday evening, ments on FCC proposed rulemaking con- April 21. cerning requirements for frequency moni- April 20- 22- Alabama Broadcasters Assn. tors. Replies due March 23. spring convention. The Holiday Inn Riviera, March 13 -15- Canadian Assn. of Broadcast- Dauphin Island, Ala. ers, convention. Hotel Vancouver, Van- April 21- 22- National Assn. of Educational couver, B.C., Canada. Broadcasters, Region II (southeast) annual WIL sing March 14 -Radio & Television Executives meeting. Hotel Thomas Jefferson, Birming- Society, Hawaiian Room, Hotel Lexington, ham, Ala. N. Y. 12;15 p.m. Speakers: Ben Strouse, gen- April 24-28-U. of Florida third annual eral manager, WWDC Washington, D. C., Communications Week. Broadcasting Day, .the most for your money and John McClay, general manager, WJZ -TV April 24. Advertising Day, April 25. Other in the market. Baltimore. "Case histories of successful edi- days devoted to photojournalism, print media torializing on radio and tv." and public relations. Gainesville, Fla. represented by Renard, Rintoul t McConnell 03 March 17 -18- Arkansas Broadcasters Assn., April 25- American Marketing Assn., New spring convention. Hotel Marion, Little Rock. York chapter marketing workshop: Manage-

14 BROADCASTING, February 20, 1961 "Well, we decided one thing, anyhow: we include Huntington - Charleston and WSAZ -TV"

THE HUNTINGTON -CHARLESTON MARKET means two million people with $4 billion dollars to spend annually. It's a Dynamic Circle that encompasses 72 counties in 4 states -an area of tremendous industrial might in the heart of this "American Ruhr" region of the great Ohio Valley. The nearly half-a- million TV homes here can be reached by only one single medium: WSAZ -TV. For this market was created by WSAZ -TV's power and programming. Your Katz Agency man can show you in a hurry why putting Huntington -Charleston W S AZ -TV and WSAZ -TV on the list is such an easy and logical decision. HUNTINGTON CHARLESTON

BROADCASTING, February 20, 1961 15 ment use of marketing research, advertising agencies. Lever House auditorium, New York, 4 p.m. April 26- 28-Seventh Region Technical Con- ference, Institute of Radio Engineers. Hotel Westward Ho, Phoenix, Ariz. THE 42nd* April 28 -29- Institute for Education by Radio- Television, Deshler -Hilton Hotel, Co- lumbus, Ohio. LOVES THAT GIANT April 30 -May 3-U. 8. Chamber of Com- merce annual convention, Washington. BEST OF ALL! MAY THE NOVEMBER 1960 A.R.B. shows May 1- 31- National Radio Month. that WFBC -TV leads in its 4 -state market submissions of 100- in nearly every important category. Rank- May 1- Deadline for 500 -1000 word ae- ed 42nd in the U.S. by TELEVISION 200 word abstracts and MAGAZINE for Dec. 1960 "The Giant's tailed summaries of papers for the 1961 Market" includes the metropolitan area Western Electronic Show & Convention of.. (WESCON). Send to the attention of E. W. Herold, WESCON Northern California Office, Greenville -Spartanburg- Asheville 701 Welch Road, Palo Alto, Calif. . the hub of a region which has Amer- May 3- Station Representatives Assn., Sil- ica's greatest concentration of textile man- ver Nail Timebuyer of the Year Award ufacturing, and has also the fabulous luncheon, Waldorf- Astoria Hotel, N. Y. Smoky Mountains -Blue Ridge resort and tourist mecca for millions. Here are the May 3- 6- American Public Relations Assn. figures from A.R.B., November 1960: 17th annual convention. Hotel Shelburne, Atlantic City, N. J. The association's Phila- delphia Forge will be host. The theme will be: "Analyzing Public Relations' Accom- WFBC -TV Avg. % -Hour WFBC -TV plishments Problems, Opportunities and % of Homes % of Skills." Metro Share Leadership Reached Leadership May 4- American Tv Commercials Festival, of Audience aver- 9AM- Midnight over. Hotel Roosevelt, New York City, all day. WFBC -TV 38.0 May 4 -5-CBS Television Network - CBS -TV 27,800 Affiliates Assn., annual meeting. Waldorf - STATION "B" 31.0 22.6% 24,700 12.5% Astoria Hotel, New York City. May 4- 6- Western States Advertising Agen- cies Assn., annual conference. Shelter Island STATION "C" 21.1 80.0% 1 3,400 107.5% Inn, San Diego, Calif. WFBC -TV also leads with May 4- 8- American Women in Radio & Television, national convention. Statler Hil- 4 Shows of the Top 5; 7 Shows of the Top 10; 11 Shows of the Top 15 ton Hotel, Washington, D. C. May 4 -14 -Brand Names Week. May 7- 10-NAB annual convention. Shera- ton Park and Shoreham Hotels, Washington THE GIANT'S MARKET HAS 2 MILLION PEOPLE... May 7- 12-Society of Motion Picture d Television Engineers, 89th semiannual con $2- BILLIONS IN INCOMES . . . SI' ,BILLIONS IN RETAIL SALES! vention. King Edward Sheraton Hote, Toronto, Canada. Theme will be "Interna (Population, (cantles & Retail Sale, data from SALES MANAGEMENT, July 10, 1960) tional Achievements in Motion Pictures an- Television." May 8- 10-National Aerospace Electronics For complete details of the latest A.R.B., for informa- Conference, Institute of Radio Engineers tion about "The Giant's Market," for rates and availabili- Biltmore & Miami Hotels, Dayton, Ohio. ties, contact the Station or our National Representatives. May 13-I1linois AP Radio- and -Television CHANNEL 4 Assn. Northwestern U.. Evanston. soh( by May 13- 14- Illinois News Broadcasters spring convention. Otto Kerner, governor of \ \111 WFBC-TV U., AVERY- KNODEL Illinois, principal speaker. Northwestern gro GREENVILLE, S. C. Evanston. May 15- 27-International Festival of Tele- vision Arts de Sciences. Montreux, Switzer- land. Schedule includes an international tv equipment trade fair and a contest Judging of the best television musical variety program. The fair is being held under patron- age of the Swiss Television Authority and the city of Montreux. May 22- 24-National Symposium on Global Sf ,BROADCASTING Communications, Institute of Radio Engi- THE BU$INESSWEEKLY OF TELEVISION AND RADIO neers. Hotel Sherman, Chicago. 1735 DeSales St., N. W. Washington 6, D. C. May 25- Chicago Unlimited salute to AFTRA. Grand Ballroom, Sheraton Towers NEW SUBSCRIPTION ORDER Hotel, Chicago. May 27 -31 - Advertising Federation of Please start my subscription immediately for- America, annual convention. Statler Hilton Hotel, Washington, D. C. 52 weekly issues of BROADCASTING $ 7.00 El 52 weekly issues and Yearbook Number 11.00 Payment aliached Please Bill Advertising Federation of America 1961 Conventions name title / position' April 6-7--AFA ist district convention. Sheraton -Biltmore Hotel, Provi- dence, R. I. company name April 13- 16-AFA 4th district convention. Dupont Plaza Hotel. Miami. April 21- 22-AFA 9th district conven- address tion. Savery Hotel, Des Moines, Iowa. May 27- 31-AFA 5th annual conven- city zone state tion. Sheraton Park Hotel, Washing- ton, D. C. Send to home address - -

BROADCASTING, February 20, 1961 16 (DATEBOOK) DRAG YOUR DRACHMS / In ancient Greece a drachm delivered

many things... a seat at a Sophocles play, a ride in a two horse ; chariot, a ticket to the Olympic games! Drachms, of course,

what they used to be... even the name has changed ! But drachms, drachmas or dollars, they still go a long way in Baltimore at WBAL- Radio. WBAL -Radio takes the Greek out of e station buying by translating these facts into sales: WBAL -Radio is powerful - dominating the entire metropolitan area plus 37 surrounding counties in Maryland and four adjacent states. WBAL-. Radio is progressive - providing its listeners with a distinctive format of full range programmingand music for mature minds.

WBAL -Radio is productive- reaching more homes in a given week than any other Baltimore radio station, providing more unduplicated coverage in this market than any other station. If you want your advertising to deliver sales in Baltimore and Beyond,dragyour drachmas toWBAL- Radio; today... or call our reps and let them do your heavy work

WBAL -RADIO BALTIMORE 2BMaryland's only 50,000 watt station Associated with WBAL FM & TV/ Nationally represented byCDaren F. McGavern Co., Inc.

BROADCASTING, February 20, 1901 17 There is nothing harder to stop than a trend. MONDAY THRU MONDAY THRU ABC is off and winging again. Every Nielsen NETWORK FRIDAY SUNDAY rating thus far this year* continues to show ABC -TV the strong network on week nights ABC -TV 21.0 20.4 and the leader all week. It figures when you check program performance. The current Nielsen TV Report* gives ABC -TV five out of the ten top shows. And the only two brand new shows to make it i in the top ten are My Three Sons and The Flintstones. ABC shows, that is. Source: Program Appraisal Supplement to Na ional NTI Report for 4 reeks ending January 22, 1961. Nielsen 24 Market TV Report, Average Audience Sunday 6:30 -11 P.M. Monday through Saturday 7:30 -11 P.M. The trend in '61 is to ABC -TV BROADCASTING PUBLICATIONS INC. OPEN MIKE ® PRESIDENT SOL TAISHOrr VICE PRESIDENT MAURY LONG Vice PRESIDENT Enwm H. JAMES Fellow fighter SECRETARY H H. TAME TREASURER B. T. TAISHOFF EDITOR: COMPTROLLER IRVING C. MILLER We've joined Maxwell Dane's ASST. SEC.-TREAS. LAWRENCE B. TAISHOFF fight for good creativity in production (OUR RESPECTS, Feb. 6). BROADCASTING It will be no surprise to Mr. Dane THE BUSINESSWEEKLY OF TELEVISION AND RADIO that a medium specifically dedicated to Executive and publication headquarters: creative expression of the proper image BROADCASTING -TELECASTING Bldg., 1735 DeSales a is SL, N.W., Washington 6, D.C. Telephone for client fm radio. David Green, Metropolitan 8 -1022. KXTR (FM) Kansas City, Mo. EDITOR AND PUBLISHER Accurate portrayal Sol Taishoff Editorial EDITOR: . . It is bard to be objective VICE PRESIDENT AND EXECUTIVE Farms about a biographical article (OuR RE- Edwin H. James SPECTS, Feb. 6), but I think it was well EDrZOHIAL DIRECTOR (NEw Yoax) written and accurately represents my Rufus Crater MANAGING EDTroR views.... - Maxwell Dane, Vice Presi- Art King dent, General Manager & Secretary- SENIOR EDITOas: J. Frank Beatty, Bruce Treasurer, Doyle Dane Bernbach Inc., Robertson (Hollywood), Frederick M. Fitz- gerald, Earl B. Abrams, Lawrence Christo - New York. pher (Chicago); ASSOCIATE Expirons: Harold Hopkins, Dawson Nail; STAFF Warms. George Darlington, Malcolm Oettinger, A suburb called Minneapolis Leonard Zeidenberg, Sid Sussman; Eorroslww AssismnrS: Bob Forbes, Patricia Funk, Meri- tyn Bean SECRETARY To THE PUBLISH:ES EDITOR: Whatever happened to the old Gladys Hall . basic rule of good reporting, called "checking out the facts"? Your Jan. 23 Business (BROADCAST ADVERTISING) lists VICE PRESIDENE AND GENERAL MAItAma issue Maury Long our agency as located in St. Paul, Minn. VICE PRESIDENT AND SALES MANAGE. Skill on the board keeps "sell" in We happen to be doing business in a Winfield R. Levi (New York) the message. Expert handling of suburb of that wonderful city, called ASSISTANT PUBLISHER Minneapolis. Charles E. Anderson, Lawrence B. Taishoff commercial material can and does - SOUTHERN SALES MANAGER: Ed Sellers* Pao- put your product ahead. When Media Research and Analysis Super- DUCTION MANAGES: George L. Dant; 'TIME = visor, MANAGES: Harry Stevens; CLSsewx ADVER- you've got the extras that count Campbell -Mithun Inc., Minne- TISING: Doris Kelly; ADVERTISING ASSISTANTS: - apolis. John Henner, Ada Michael, Peggy Long - smooth production of live or worth. filmed commercial material, crisp COMPTROLLER: Irving C. Miller; AsmiarANT All month long Auorroa: Eunice Weston; SECRETARY To THE delivery of local -live tags - your GENERAL MANAGER: Eleanor Schadi. KJEO time -buy shows you know. EDITOR: . . . Initial returns on the Broadcasters' Campaign for Radio Free Circulation and Readers' Service Throughout Central California Europe (THE MEDIA, Feb. 6) indicate SUEScarerrON MANAGES: Frank N. GUANO; KJEO -TV is famed for board men. CIRCULATION ASSISrexxs: Charles Browne, a high degree of public acceptance, David Cusick, Christine Harageones, Edith And talent. Top announcers, top coupled with a letter of strong endorse- Liu, Burgess Bess, George Fernandez. engineers, top film technicians are ment from President Kennedy and one Diascroa or PUBLICATIONS: John P. Cosgrove. at work right now, to give you from NAB President LeRoy Collins. the "Air Time Product Image" It has been recommended that we Bureaus New York: 444 Madison Ave., Zone 22, Plaza you want. extend the appeal, which began Feb. 1, 5-8354. through the end of February. I think EDITOaIAL DIRECron: Rufus Crater; Boammeor Be confident. If KJEO -TV is this is a meritorious suggestion and am, NEws MANAGES: David W. Berlyn; ASSOCIATE your buy in the BILLION DOLLAR Forroa: Rocco Fasnighetti; AESIRTANT Earros: therefore, urging your support for two Jacqueline Eagle; STAFF Warraro: Richard MARKET it's the best engineered additional weeks. Donald H. McGan- Erickson, Diane Halbert, Morris Gelman. by far. non, President, Westinghouse Broad- VICE PRESIDENT AND SALES MANAGER: Winfield R. Levi; SALES SEavlca MANAGES: Eleanor R. casting Co., New York. Manning; ADVERTISING ASSISTANTS: Donna our , Trolinger, Maria Sroka. ratings? I VU tt gof ThPn,! Right owners Chicago: 360 N. Michigan Ave.. Zone 1. Central 6 -4115. Check with your nearest HI representative EDITOR: Your attention is called to an SENIOR EDITOR: Lawrence Christopher; MID- WEST SALES MANAGER: Warren W. Middleton; error in your issue of BROADCASTING our "ß'4M ASSISTANT: Barbara Kolar. for Feb. 6, page 60, wherein you state Hollywood: 6253 Hollywood Blvd., Zone 28, network Cabe that Robert Nelson is the owner of the Hollywood 3 -3148. Windber Community Broadcasting Sys- SENIOR Enrroa: Bruce Robertson; WEsrxRN affiliation? Of COW144! SALES MANAGER: Bill Merritt; ASSISTANT: Vir- tem, which is seeking severance. ginia Stricker. Robert Nelson has no connection Toronto: 11 Burton Road, Zone 10, Hudson with the Windber Community Broad- 9 -2694. CORRESPONDENT: James Montagnes. IEJD.0A casting System. E. Z. Eperjessy, M.D., Windber Hospital, Windber, Pa. BROADCASTING* Magazine was founded in 1931 CHANNEL 47 Fresno, California by Broadcasting Publications Inc., using the (Mr. Nelson was 90% owner of Windber title, BROADCASTING-The News Magazine of Broadcasting Co., which dropped its appli- the Fifth Estate. Broadcast Advertising* J. E. O'Neill, President cation for the Windber station Nov. 14, was acquired in 1932, Broadcast Reporter in 1960. Dr. Eperjessy is one -third owner of 1933 and Telecast* in 1953. BROADCASTING- Joe Drilling, Vice Pres. - Gen. Mgr. Windber Community Broadcasting System; TELECASTING* was introduced in 1946. other one -third owners are William H. W. O. Edholm, Commercial Mgr. Myers, electric line crew supervisor, and *Reg. V.S. Patent Of)ice. Louis J. Popp, who owns a welding service.] Copyright 1961 : Broadcasting Publications Inc.

20 BROADCASTING, February 20, 194 ..#/cR -r-H

' 6

TIME OUT FOR LOGIC

The combined ages of Mary and Ann are forty -four years, and Mary is twice as old as Ann was when Mary was half as old as Ann will be when Ann is three times as old as Mary was when Mary was three times as old as Ann. How old is Mary? * Drop us a line before Mary gets much older and if you've solved this ageless intricacy we'll provide a copy of Dudeney's "Amusements in Mathematics" (Dover Publications, Inc., N.Y.) forthwith. If you have a copy, say so and we'll provide a different prize.

* Station break: We missed that last cue too, but WMAL -TV's audience probably includes Mary and Ann; it's the biggest in the Washington market 6 P.M. to midnight, all week, (ARB Dec. '60, and NS[ Jan. '61.) wm 1 -tv Washington, D. C. An Evening Star Station, represented by H-R Television, Inc.

Affiliated with WMAL and WMAL -FM, Washington, D.C.; WSVA -TV and WSVA, Harrisonburg, Va. ',AOADCASTIN6, February 20, 1961 21 MONDAY MEMO from HARRY SPITZER, Sattler's (S98 Broadway), Buffalo, N. Y.

The jingle is old, but so is that sound in the cashbox

Get off the plane or train in Buffalo that this jingle, which has been played the world's largest hunk of bologna. and tell the cab driver you want to go without interruption for 23 years, was Anyone who was anybody in the en- to "998" and say nothing more. If he written by my predecessor, Bob Cor- tertainment world managed to make a asks you for more direction, I'll pay nelius, who, at his retirement some two personal appearance at Sattler's. Eddie the fare. years ago, was executive vice president Cantor, Buffalo Bob Smith, Hildegarde, I've made this offer for over two and sales promotion manager of Sat - Tommy Dorsey, Wyatt Earp, Mrs. years now and haven't paid off once. I tler's. Casey Jones and Elsie the Cow, to can afford to do it, thanks to the strong, The music for "9 -9 -8 Broadway" was name a few. Senators, congressmen personal identification that our store written by Lanny Grey and produced and governors have joined the parade, has achieved in the minds of Mr. & by Lanny and Ginger Grey, Sattler's because they always go where the traffic Mrs. Buffalo as the result of our 23 "Singing Sweethearts." is, and in Buffalo that's 998 Broadway. years of consistent radio advertising We've used other top -flight talent too. In 1937 we hit upon our jingle and centering around our famous "Sattler's Among these we've had jazz pianist radio pattern. Radio's consistent use 998" jingle. Johnny Guinieri, bass star Trigger Alfred since then has proved its effectiveness. You can appreciate our radio suc- and guitarist Frank Malatta. Tony Sattler's now is No. 2 on the scenic cess story more as you learn our store Lane and his Air Lane Trio did a set, route in Buffalo, according to the local is three miles out of the downtown too. So did Slam Stewart and his quin- convention bureau. Niagara Falls is shopping area -a location problem that tet. We've been bold in our musical still first. But that's how famous our initially was one of our biggest prob- style at times, but we've absolutely re- jingle has made us. However, our mar- lems that radio helped solve so effec- fused to compromise with quality. For riage with radio does not end there. We tively. instance, some of the jingles we did use radio and radio talent in our store Not that I mean to imply that radio 14-15 years ago-at the time we did in various ways. We stage disc jockey is our dominant medium. It isn't. But them -we felt maybe we were a little promotions and events in our store, it is our dominant supporting medium. "far out" musically. But we were right. originate shows from our windows. The The big load of our specific item sell- And our constant updating and adding personal association with employes, as ing is done in newspapers. We're the of new versions has kept the jingle well as customers, is a big morale build- biggest user of space in the Buffalo fresh and welcome. We've never had a er. The Buffalo philharmonic pops con- Evening News. To support this basic single complaint from a listener about certs we sponsor have featured the item advertising in print, we put about its being "over- worked." "Opus 9 -9 -8," our jingle in long -hair 10% of our total advertising budget Razzle- Dazzle Sattler's in its 71 style. into radio to sell our store, our address, years of existence has grown from a Does our quality jingle cost us much our price values, our one -stop shopping, bargain -type neighborhood shoe store more than usual? No. Over the long our parking lot, etc., plus some specific into the largest department store in haul it figures out to be an added pro- item merchandise spots. western New York. Our greatest growth duction cost that is negligible when We regularly use four local stations began in 1927 when the store was head- time costs average about $40 a spot. in Buffalo, and sometimes the nearby ed by a three-man team made up of 998 Broadway could never have be- Canadian stations, to woo our over -the- John G. Sattler, our founder; Aaron come the "address known for thrift" border customers. We expand to nearly Rabow, as merchandise head (he's now without the medium of radio. It has all stations for short saturation cam- our president), and Mr. Cornelius as been only on radio that we have played paigns. Currently we're using 13 news- sales promotion manager. To bring the jingle (with some light use of tv, I casts weekly (and plan to expand) as traffic to the suburban location they hit must add), but it has been the radio part of our schedule of 60 spots weekly, upon a series of razzle -dazzle merchan- jingle that has done the job. It has be- mostly jingle variations. dising stunts that ranged from elephants come so indoctrinated within ourselves The story of our jingle is our radio in the dress department to weddings in that we many times call the store success story. Customers hum it when the window, monkeys on the main floor "9 -9 -8" instead of Sattler's, even in our they are in the store. and guessing contests on the weight of newspaper ads. Entertaining, too Since 1937 this is the tune that's been used to tell western New York folks all about Buffalo's wonder store. From the very outset there has been a very definite method Harry Spitzer's title is publicity and sales to our music, so to speak. Our jingle promotion director of Sattler's, which always has been sung and played by the means ad manager. He joined "998 Broad- finest talent available, using the most way" in late 1958 after three years as sales modern technical facilities in New York promotion manager of Richard's, Miami. City. We've kept each message light Before that he was ad director of Rich's, and gay to preserve its entertaining Atlanta, four years and served several manner, to entertain as we advertise. years with Davison-Paxon there. Born in We believe our jingles were the na- Brooklyn in 1916, Mr. Spitzer saw air force tion's first singing commercials to be service in World War II. He received B.A. used on a continuing, large -scale basis in journalism in 1947 from Henry Grady by a retail department store. I would School of Journalism at U. of Georgia. love to take full credit for the jingle, but in all due modesty I must report

22 BROADCASTING, February 20, 18 ,;,i.e.,i.i.. d, tlte quality sound rule

Many media buyers measure radio stations by their ratings. Un- measured by ratings are quality, integrity, and responsibility, factors that build sales through believability. By both standards WELL continually lengthens its lead in the rich New Haven -centered market it serves. Make it a rule to buy WELL the station in New

Haven that gives you ratings plus quality sound. , 1.:

National: H -R Representatives Boston: Eckels & Company The Sound of New H aven W E L I 96O/5000 watts

BROADCASTING, February 20, 1961 23 24 BROADCASTING, February 20, 1961 r This mark identifies modern, dependable steel. Sim Look for it on consumer products.

The world's biggest radio telescope

This is an artist's concept of the world's biggest radio telescope. This giant telescope will use radio waves to locate objects that are billions of light years out in space. The dish -shaped mirror will be 600 feet in diameter -about the size of Yankee Stadium. It will be the biggest movable radio telescope the world has ever known. As you'd imagine, it is going to take a lot of material to build an instrument this size. The American Bridge Division of United States Steel, as a major subcontractor, is fabricating and erecting 20,000 tons of structural steel for the framework alone. The U. S. Navy, through the prime contractor, is supervising the entire job. When it's completed, there'll be a power plant, office buildings and personnel facilities for a permanent 500 -man crew. The site is near Sugar Grove, West Virginia. United States Steel produces many materials that are essential for construction: structural carbon steel; high strength steels; alloy steels; stainless steels; steel piling; steel drainage products; cements; slag; reinforcing bars; welded wire fabric; wire rope; steel fence; electrical cable; and other allied products. The most important building projects in our nation depend on steel.

USS is a registered trademark

United States Steel

BROADCASTING, February 20, 1961 25 On The Gulf Coast

THE ONE

0404 010-*" `a Takes the Measure

PULS ; ARB E NIELSEN TRENDE

.- 'ÌVKRG 1V CHANNEL 5 MOBILE, ALA. Call Avery -Knodel, Representative, or C. P. Persons, Jr., General Manager 26 BROADCASTING, February 20, 19611 SL 1 B ROADCASTI N G THE BUSINESSWEEKLV OF TELEVISION AND RADIO

February 20, 1961 Vol. 60 No; 8

HOW IMPORTANT IS STATION IMAGE? This extra dimension is influencing more timebuyer decisions Many stations are selling qualities not revealed in ratings

The "image" a station projects to the timebuyer's eye and ear, for many in Getting the `Picture' But a, sampling timebuyer has become an important fac- the broadcast business, this question has of leading media officials interviewed by tor for agencies making media deci- persisted: How is the important "image BROADCASTING rejected the contention sions, particularly when placing spot. dimension communicated to agencies? that their agencies use the "by-the -num- This fact of business life was upheld Only last week an official of a man- bers" system indiscriminately and de- last week by a consensus of leading agement consultant firm that is substan- rided the notion that the '"iiriage''.cñar- media executives who acknowledged the tially involved in the advertising field acteristic can be obtained only by con- growing importance of "image." While questioned whether the "image" of a stant on- the -scene visits. They main- there were some exceptions and a few station is "received" by agencies today. tained that their timebuyers make a differing opinions, most believed that "For the most part, agencies still buy diligent effort to evaluate the advan- stations are doing a better job of get- 'by the numbers'," he said. "The only tages and disadvantages 'of 'particllar ting their images across to the agencies. way agencies can get information that stations in a market before arriving at The finding -based on a cross -sec- goes beyond the surface -a station's a media decision. These were the high- tion check of the radio -tv buying fra- strong and weak periods, its leading per- lights of their views: ternity- increases in importance when sonalities, the nature of its competition, Agencies rely heavily upon the .ex- these important points are remembered: its influence in the market, where this perience and knowledge of their senior A station's "image" has assumed influence lies and other subtle factors- timebuyers, who have kept abreast of additional importance in recent years is to be there on the scene, watching the particular values of particular out- with both advertisers and their agencies and listening and talking to station offi- lets. placing stress on station qualities that cials and people in the community. For Agency account,; media and re- are not revealed in the ratings. the vast number of agencies, this just search personnel make, special visits to There are now more than 3,500 isn't done. And on the occasions when stations, particularly when. an account radio and about 530 tv stations on the it is done, for specific clients, this in- requires it, and make this. marketing air. formation rarely filters down to the data available to buyers. With so many stations vying for the timebuyer." They rely substantially-but not

Young & Rubicam executive studies tv station imponderables Miss Jean Taylor, as director of local radio -tv programming for Young & Rubicam, New York, travels thousands of miles each year to study stations. Purpose is to uncover qualities and services not reflected in data from conventional sources -the station's "image." Here Miss Taylor is shown during a visit to WRBL Columbus, Ga., where she is talking with the station's living trademark. Her report on the station's community prestige, its impact and merchandising support will go back to the agency timebuyers for consideration when they are making their media plans. The unit, headed by Miss Taylor, has been in active operation since 1955 and even before that the agency made studies of stations on a part - time basis. Y &R is convinced that Miss Taylor's recommendations are valuable in giving advertisers more for their broadcasting dollars. See story page 30.

BROADCASTING, February 20, 1961 27 HOW IMPORTANT IS STATION IMAGE? continued ton & Bowles; Doyle Dane Bernbach; Kenyon & Eckhardt; Ted Bates; BBDO; totally -on facts and figures provided use of other methods, either on a perm- J. Walter Thompson Co.; Sullivan, .by the station representative and believe anent or temporary basis. Young & Stauffer, Colwell & Bayles; N. W. Ayer that reps generally are trustworthy and Rubicam, New York, for example, has & Son, and Maxon Inc. reliable in giving a picture of a station. set up a special unit under Jean Taylor The importance that is attached to They study promotional and re- (see separate story, p. 30), which the "image" factor can be gauged by séareh material supplied by stations, in- makes regular visits to stations and remarks made only this week by speak- cluding' tapes, trade advertising and di- evaluates the "plusses and the minuses" ers at the Timebuying & Selling Semi- rect mail brochures. of stations in specific markets. nar of the Radio & Television Execu- They glean information from sta- Jack Peters, media director of Kas- tives Society of New York. tion executives visiting the advertising tor, Hilton, Chesley, Clifford & Ather- Both Dr. Frank Mayans, vice presi- agencies. ton, New York, surveys program list- dent and associate research director of From this mass of information, agen- ings of newspapers in outlying areas Y &R, and Mel Goldberg, research di- cies believe, they can come up with a and thereby ascertains if station signals rector of Westinghouse Broadcasting composite of a station. Agencies ac- reach there. Co., were critical of the quality of sta- knowledge that the extent of their eval- Lee Hanson, media director of Mac- tion research that reaches advertising Noissome Agencies charge salesmen lag back of program department Creative selling is what an agency qualitative information from stations, Crane, vice president of the station wants most from a radio station sales- such as age breakdowns, which she rep firm, Torbet, Allen & Crane, who

. man, the February workshop of the asserted are more often tailored to urged radio salesmen to spend more Hollywood Advertising Club was fit the station's sales pitch than the time "fighting the enemy" - news- told. Agency members of the panel agency's need. She drew a hearty papers, magazines, tv -and stop de- led the free -for -all discussion on round of applause from the station voting most of their efforts to selling radio sales, which went on for more men in the audience when she ad- against each other; Ira Laufer, vice than three hours last Wednesday mitted that the common agency prac- president and sales manager, KEZY (Feb. 15). Many members of the tice of not revealing who actually has Anaheim, who asked stations to insti- audience took part in the discussion. the power to make the buying deci- tute training programs for new time ' Merv Oakner, vice president of sion on any particular account is the salesmen, and Norman Keats, general Anderson- McConnell Adv., opened cause of far too much wasted time manager, KFXM San Bernardino, the topic of creative selling with the for station salesmen. who commented that in a secondary charge that "radio's sales department But when Norman Boggs, KGIL market like his most station prospects hasn't kept pace with the program de- San Fernando, speaking from the are retailers with no advertising bud- to partment." Program people at radio floor, suggested that more listening to get or program beyond the use of stations have been creative, he said, radio by agency buyers would give space in the local newspaper to an- "but radio salesmen have become a them many of the qualitative announce a sale. bore ... We're tired of buying by the swers they seek, Miss Crowder and Doubt as to the value of qualitative numbers. We don't sell cost -per- Mr. Oakner disagreed. There are information was expressed by Carroll many others than teenagers who like McKenna of the Petry Co., who thousand, we sell our client's mer- rock and roll, they declared, and not pointed out that usually the rep chandise: We want to be told how all of Guy Lombardo's and Lawrence doesn't get called into the agency un- to use radio better, but no station Welk's fans are oldsters. Panel mem- til a campaign is breaking and a lot salesman has come to us with a new ber Gordon Mason, sales manager, of stations are being bought at once. idea in time buying since the five - KNX Los Angeles, summed this Robert M. Light, president, South- minute time block and that was 10 viewpoint up with the comment: ern California Broadcasters Assn., years ago." "musical likes can't be equated with was moderator of the panel discus- Shirley Crowder, timebuyer for age; they're a matter of taste." sion, of which SCBA was co-sponsor Fuller & Smith & Ross, asked for more Other panel members were Frank with the Hollywood Ad Club.

uation depends on availabilities in a Manus, John & Adams, Bloomfield agencies. Dr. Mayans referred to sta- market ( "If you can't get the station Hills, Mich., favors "talking directly" tion image research specifically and you want, you take the second or third with station executives and "listening conceded that this was "difficult," but choice"). The type of product and the directly" to the station's sound. He predicted some day such research will audience desired are other considera- pointed out that some stations encour- be "formally used in planning pur- tions ( "sometimes you want to buy `by age agency men to telephone the out- chases." the numbers' if the main thing is to lets collect in order to obtain a sam- The agency man pointed out six areas reach a lot of people "). pling of their programming, and he likely to be most telling with agencies They point out that "image" is much often takes advantage of these offers. and advised listeners to bypass stand- more significant in radio than in tele- Frank Martin, Cunningham & Walsh ard rating coverage and market data vision. ( "By sheer weight of number all-media buyer, likes to listen to tapes that is easily available. What is needed of stations, media selection is far more listens not to one station's tapes -but from stations: difficult in radio. Then, too, 'image' but to four or five stations' in a specific in tv often is tied to network affilia- market. Audience profile information, tion.") Other agencies questioned by BROAD- available nationally but not locally, he Other Methods Several of the CASTING included Erwin Wasey, Ruth - says. ( "Until this information is avail- agencies, in addition to implementing rauff & Ryan; Lennen & Newell; Cohen able, I must assume that Monitor's the conventional approaches, have made & Aleshire; Papert, Koenig, Lois; Ben- audience makeup is precisely identical

28 (BROADCAST ADVERTISING) BROADCASTING, February 20, 19610 If you want a big audience at low cost per home, concentrate your broadcast schedules on Charlotte's WSOC stations. WSOC Radio, now 5,000 watts at 930 kc, reaches over one million people. WSOC -TV, serving America's 25th largest tv market, is one of the nation's great area stations. Use them individually or together Charlotte's WSOC stations are your best buys in the Carolinas.

WSOC RADIO -5,000 watts at 930 kilocycles

Represented by Peters, Griffin, Woodward, Inc.

WSOC -TV- Channel 9. NBC and ABC. Represented by H -R RADIO & TV- CHARLOTTE

WSOC and WSOC -TV are associated with WSB and WSB -TV, Atlanta; WHIO and WHIO -TV, Dayton

,,BROADCASTING, February 20, 1961 29 wherever it is heard. ") brand share information.) Program -quality research, also un- With a satiric review of station maps available locally. (Tv -Q, rating services and statistical practices, Dr. Mayans and agencies are trying to relate look- showed why much station research is ing liking, buying, etc., but little is be- considered unreliable and goes unused ing done locally on such questions as by agencies. He thinks some guidelines viewer loyalty to a program and in- ought to be laid down for stations by volvement with it.) a group such as the American Assn. of Locally originated program re- Advertising Agencies or the Station search to describe more fully program Representatives Assn. S strengths. (Agencies need evidence not A Bit Much Too much research is only of local performance by network one of the station trouble spots, Mr. shows but also of sales effectiveness of Goldberg said. "With so many stations local personalities.) vying for attention and inundating the Station image research. (The en- buyers and media directors with ma- vironment provided by the station, pre- terial," it's time to put a moratorium senting "a fine problem that is almost on all second -rate efforts, those classi- hopeless. ") fied as "egoistic research" and "so -what Performance of typical schedules. research." ( "Extremely useful in demonstrating Salesmen are a vital communication how audiences accumulate. ") link between agency and station, Mr. HERE! Local market information, material Goldberg said, and "among the best not available in standard syndicated researchers." He asked his audience to services and local share of market in- stop treating the salesman only as an formation. (Things that are "not ob- ordertaker and take advantage of him vious to a provincial New Yorker or a for agency -media liaison on research provincial Albuquerquan." Also, local needs.

When a campaign Agency studies secrets of station `image'

is breaking... Young & Rubicam, New York, and promotional support given to an considers a radio and/ or tv station's advertising campaign; the relative When orders are "image" to be important enough to strengths and weaknesses of different maintain a separate staff whose main time periods; a characteristic of the being placed... mission is to ferret out as much infor- station that makes it "different" or mation as possible about local radio "unique" in a market; changes in the and tv station operation in various market, and other data "beyond the When decisions are markets. ratings." The unit, which has been in exis- Evaluation Reports At the con- being made... tence since 1955, passes on the data clusion of each field trip, an evalua- -which includes the unfavorable as tion report is compiled and this is well as favorable factors - to the made available to clients. Miss Tay- With 14 Weed offices agency's media staff as well as to lor stresses: "This is just an added clients. service for our clients; we make no WEEDmen are on the spot Headed by Jean Taylor, supervisor charge for it." The information is of local radio -tv programming, it also offered to Young & Rubicam's daily with direct, personal consists of a full -time staffer (Paul media department for the guidance Theriault) a part-time staffer (David of its staffers. salesmanship...the kind Elton) at New York headquarters, In addition to field trips, the unit that gets the order! plus three part-time aides -Michael works closely with station representa- Kirby in San Francisco, Bill Wilson tives and makes every effort to see in Chicago and Jim King in Holly- station executives when they visit wood. Miss Taylor estimates that she Y &R offices. The unit maintains a and Mr. Theriault each travel about voluminous file of records at New SEATTLE NEW YORK 80,000 miles per year on their busi- York headquarters and, according to CHICAGO PORTLAND ness trips to local stations, while the Miss Taylor, many station represen- DETROIT others log less millage but are avail- tatives and others make use of this SAN FRANCISCO BOSTON able for "hurry -up" calls (the part- information. timers usually are involved in local The unit was established on a full- LOS ANGELES ST. LOUIS account work). time basis in 1955 and earlier was DENVER ATLANTA The unit tries to uncover qualities maintained on a part-time schedule. DALLAS _ NEW and services of a station that may not As one example of the "go- go -go" HDusror, T ORLEANS be reflected in data uncovered from tempo of the unit, Mr. Theriault was conventional sources. They attempt out on a field trip all of last week and Miss Taylor spent Wednesday, Wherever a buying decision is made... to ascertain, for example, the prestige attached to a station in the com- Thursday and Friday in Washington, munity; the impact of its various sta- D. C., and was scheduled to spend tion personalities; the merchandising the weekend in Asheville, N. C. alli' I I IIman IS THERE!

30 (BROADCAST ADVERTISING) BROADCASTING, February 20, 1961* GATEWAY TO THE HEART OF SOUTH CAROLINA: The 257,961 people who make WIS- television's home market the state's largest metropolitan area (and a close second in the two Carolinas after a 38.1% increase in the 1960 Census) give Channel 10 their major time and attention, not to say devotion. This adds up to a 78.5 share of audience, says ARB (March 1960) . And throughout South Carolina, WIS -television's 1526 -foot tower, tallest in the South, delivers more of the state, more effectively than any other station. In short, South Carolina's major selling force is

VV:Stelevision NBC /ABC - Columbia, South Carolina Charles A. Batson,Monaging Director

A STATION OF THE BROADCASTING COMPANY OF THE SOUTH G. Richard Shafto, Esecutive Vice President 'WIS- television, Channel 10, Columbia, S.C. WIS Radio, 560, Columbia, S.C. WSFA -TV, Channel 12, Montgomery, Ala. time meetings will be split on the basis of "most frequent local customer." Sta- tions which derive most of their local income through advertising agencies are urged to send their sales executives to the "large market clinics," while stations which rely more on direct selling to local retailers will get material keyed to their needs at the "small and medium market clinics." TV'S OWN KITCHEN ABZ opens N. Y. building for making food commercials The opening of a special building in New York last week to facilitate the production of television ;food commercials would indicate this phase of food marketing is trying to catch up with the trend over the past few years, through packaging, to make food items themselves more attractive to the consumer. ABZ Assoc., a tv commercial produc- A jet of water at 60,000 pounds the effects of high pressure on vari- tion firm, last week opened the doors of ex- per square inch was used to "punch" ous chemical substances. The a remodeled four -story building at 266- a hole through a glass plate without periment was devised by Dr. Harold 68 E. 78th St. which will be used ex- shattering it (insert photo). This Young of du Pont's Experimental clusively as a "food production center" unusual demonstration was incor- Station and Dr. Jonathan Karas of for the production of commercials. porated into a tv commercial used Jonathan Karas & Assoc., Durham, The 50- year -old, remodeled former on du Pont's Show of the Month last N. C. (shown turning on valve). film studio contains under one roof Friday (Feb. 18) over CBS-TV to Agency handling account is BBDO, everything needed to produce tv food indicate du Pont's basic research into New York. commercials, reports Ann B. Zekauskas, ABZ president. Miss Zekauskas, a tv home econo- to buy, he explained, but the "early Hodgson tells how I -H mist, food consultant and commercial trader's bonus" campaign has proved used move farmer stylist, says another advantage of the radio to effective in expanding the buying period production center is that it will allow I he support of radio in helping In- up to six months. This has benefited food commercials to be produced under ternational Harvester change farmer the manufacturer, distributor and dealer "controlled" conditions. Formerly, Miss habits in buying major equipment was in inventory control, repairing of used Zekauskas said, food commercials were related by H. Earl Hodgson, president equipment and selling, as well as the produced on a "catch -as- catch-can" of Aubrey, Finlay, Marley and Hodg- farmer, since the latter gets a price basis with insufficient space and props. son Inc., Chicago agency for I -H, be- bonus for buying early, he said. Her new facilities, the home economist fore the Chicago chapter of the Ameri- notes, allows more space and equipment can Marketing Assn. Thursday night. RAB sales clinics to get to food commercials than anyone has He said the campaign that began esuits of retail study ever done before. last Oct. 26 has included 2,500 com- Miss Zekauskas said the first floor mercial minutes per month on 125 sta- Results of the "Department Store has a shooting studio with an accessory tions. Print media, direct mail and Challenge" will be offered for study dur- double shooting kitchen, the mezzanine, other promotion were used. Radio copy ing Radio Advertising Bureau's 11th a dressing room and lounge, the third includes farmer- voiced testimonials and annual Area Sales Clinic, opening April floor a double shooting kitchen, terrace live sell by station farm directors. 3 in Albuquerque, N. M., and conclud- and offices, and the top floor three shoot- Mr. Hodgson reported that at the half ing in Tulsa on May 26. ing kitchens and a prop room. way mark in the campaign sales are "far Hailed by Kevin B. Sweeney, RAB She said every floor is circuited sepa- better than had been expected" and president, as the "most comprehensive rately to assure that all equipment will "literally thousands of farmers" changed study of retail advertising ever pub- work at full capacity. "Our ovens are their buying habits and bought early. lished," the report on RAB's lengthy hot, our freezers plenty cold and when "This is especially significant," he said, radio advertising program in coopera- a commercial calls for 18 sets of mixing in view of the fact the drive competed tion with the Higbee Co. in Cleveland bowls, we don't have to run around with the presidential campaign and the will be a major attraction for broad- looking for bowls -we have them," she uncertain outlook in the farm market. casters attending the clinics in key U. S. said. He said the results have shown how cities this spring. Commercials produced in the new marketing, research and advertising 'in Also on the sales clinic agenda: New center are video taped by mobile units the hands of experienced farm adver- radio presentations, tips for closing stationed in front of the building. A tising specialists" could change the hab- sales, money- making promotional ideas good deal of ABZ's present business is its of "one of the most subbom seg- and suggestions on how to use RAB's handled by Video Tape Unlimited, ments of the consumer market." service throughout the year. Patrick E. headed by Hank Alexander, former Farmers traditionally have waited un- Rheaumep, RAB's director of member lighting director of CBS. til the final six weeks before planting service, pointed out that for the first Miss Zekauskas and her two brothers,

32 (BROADCAST ADVERTISING) BROADCASTING, February 20, 180k ii**417-wV-Vi , - ,

- - r -

. . ,

'Vo 46: 'w7 dí 7

re your N --MOO an salesmen blue? give them a news service that sells. United pressInternational froster, names M. M. Fisher Assoc., ARBITRON'S DAILY CHOICES Chicago, as agency to handle campaign that will include tv spot. Listed below are the highest- ranking the American Research Bureau. These television shows for each day of the ratings are taken in Baltimore, Chi- week Feb. 9 -15 as rated by the cago, Cleveland, Detroit, New York, TvB cites success multi -city Arbitron instant ratings of Philadelphia and Washington, D. C. of auto tv schedules Date Program and Time Network Rating Nearly 70% of all New York area Thur., Feb. 9 Untouchables (9:30 p.m.) ABC -TV 29.1 homes were reached in a one -day tv Fri., Feb. 10 Flintstones (8:30 p.m.) ABC -TV 24.5 schedule for Pontiac automobiles last Sat., Feb. 11 Gunsmoke (10 p.m.) CBS -TV 32.5 Sun., Feb. 12 Candid Camera (10 p.m.) CBS-TV 30.5 October, reports a new Television Mon., Feb. 13 Danny Thomas (9 p.m.) CBS -TV 23.8 Bureau of Advertising study released to- Tues., Feb. 14 Dobie Gillis (8:30 p.m.) CBS -TV 22.1 day (Feb. 20). Wed., Feb. 15 Bob Hope (10 p.m.) NBC -TV 23.8 The study of tv's fast reach also de- Copyright 1961 American Research Bureau tails a four -week Rambler schedule, which delivered 97.9% of all homes in the area, with an average 8.8 Rambler Ray and John, both graduate engineers, $2.25 million in 1957. Former agency spots seen by viewing families. make up ABZ's board of directors; her was Cunningham & Walsh. The Pontiac schedule (Oct. 6, 1960) younger sister Betty is vice president; Instant Foods Corp., N. Y., appoints consisted of 24 spots and a Victor Borge her sisters -in -law Mrs. John (Phyllis) Richard K. Manoff Inc., that city, to special program on ABC -TV. Undupli- Zekauskas and Mrs. Ray (Felicia) Ze- handle introduction of new line of in- cated ratings in New York were: Victor kauskas are secretary and treasurer. stant soups, Coup instant soup. Borge 26.2, the spots 60.6 and both respectively. 69.7. The average number of Pontiac ABZ currently is doing food com- Business briefly... commercials seen on the special were mercials for 30 top agencies; among its 3.1, for the 24 spots 1.7 and for the clients are General Mills, Corn Prod- Minute Maid Corp., frozen juices, and combination 2.7. Viewing both were ucts, Standard Brands, Alcoa, Frigi- Tupperware Home Parties Inc., both 17.1%; 43.5% watched the spots only, daire, Goodman Noodles, Sealtest and Orlando, Fla., will co- sponsor Marine - and 9.1% the special only. Lipton Tea. land Circus, an Easter Sunday color The Rambler tv schedule consisted of special on NBC -TV (April 2, 8 -9 p.m. 174 minute and 20- second spots on all Ne.v firm to represent EST). The aquatic spectacle will star seven New York stations in the four Lloyd Bridges and Buster Crabbe. week period ending U. S. in Japsn Nov. 6, 1960. The outets Agencies: Ted Bates & Co. (Minute report shows 13 spots in prime time on Anticipating Japanese spot buys on Maid); BBDO (Tupperware). network stations. while 161 were on radio stations "in rapidly in- independent or on network stations in U.S. tv and Mutual of Omaha has purchased spon- creasing a new firm organized non -prime time, most of them appearing amounts," sorship on a staggered schedule basis in in Japan es- on Wednesday, to represent U.S. stations NBC -TV's Chet Huntley Reporting Thursday or Friday of last week in New York. each week. Rambler's weekly cumulative tablished offices (Sun. 5:30 -6 p.m. EST), starting Feb. & Wilson, owned jointly by audience was 82.6% of tv homes, the Rynne 26 and concluding May 28. Agency: Donald G. Rynne, president of the im- average number of spots seen was 2.6. Bozell & Jacobs Inc., Omaha. port-export firm of Rynne International Corp., and Allan M. Wilson, vice presi- P. Lorillard Co. will sponsor a night- Women's hygiene product dent, The Advertising Council, current- time version of Concentration on NBC - ly is negotiating a limited number of TV starting April 11 (Mon. 9:30 -10 begins radio ad campaign representation contracts with U.S. sta- p.m. EST and replacing Dante). The "It's more than a monthly protec- tions. show also is on weekdays (11:30 a.m. - tion; it's a blessing." With this slogan Estimates by the new company and by noon EST). Agency: Lennen & Newell, as a spearhead, Tassette Inc., makers la Dentsu Adv. Ltd., which R &W says N. Y. of a new hygienic product for women, handles 60% of Japan's advertising busi- has begun its formal broadcast adver- ness, indicate that the volume of U.S. Purex Corp. next season will sponsor tising. spot buying by Japanese exporters and 12 full -hour special programs, exten- Tassette, through its agency, Weiss advertising agencies will reach $10 sive segments of NBC -TV's daytime & Geller Inc. New York, on Feb. 13 million annually in three years. Through schedule and two series of special pro- started the radio campaign of more offices at 745 Fifth Ave. in New York grams, including the Purex Special for than fifty 10- and 30- second spots week- Women series. This includes (telephone: Plaza 1 -3424) and a branch six new ly on WNTA Newark, N. J. As of office in Tokyo, Rynne & Wilson will be shows of the Women series (hour -long late last week, WNTA was the only sta- working with Dentsu and other Japanese daytime specials) and five one -hour tion carrying the Tassette spots. agencies to expand advertising expendi- The World of ... series of NBC Spe- For several months, starting last tures in the U.S. cial Projects in the prime evening spring and ending last month. WHEC schedule. Still other Purex specials Rochester, N. Y., and WHP Harris- will be repeated. Agency: Edward H. burg, Pa., has been using the firm's ad- Agency appointments... Weiss & Co., Chicago. vertising as part of a test to gauge pub- Hazel Bishop Inc. appoints North lic reaction to this type of on- the -air Adv. Inc., N. Y., as its agency. Pacific Vitamin Corp., through Ander- son- McConnell Adv., L.A., has started personal product advertising. Accord- Sears, Roebuck & Co., Chicago, to its 1961 promotional program with a ing to an agency spokesman, there were Ogilvy, Benson & Mather, N. Y., to radio -tv saturation campaign in the few listener complaints in the two cities. handle national advertising and consult Pacific Coast states and Arizona. And so far there has been no adverse on all other phases of Sears' advertising. reaction to the WNTA spots. Sears' national spending has dropped Ralm Products Inc., Joliet, Ill., maker Altogether, Weiss & Geller has pre- sharply past several years after high of of Mr. D'Frost, aerosolized ice de- pared more than 100 spots for broad-

34 (BROADCAST ADVERTISING) BROADCASTING, February 20, 194, "WAGA -TV's EDITORIAL IS A SIGNIFICANT INFLUENCE

TOWARDS ... AN INFORMED ELECTORATE... I Bobby Jones Since May, 1960, the telecast of editorials twice each weekday evening has brought a "free and responsible" independent editorial voice to the Atlanta area. In the words of Robert T. Jones, Jr., world- famous champion golfer, lawyer, businessman and one of Atlanta's favorite citizens ... "On the theory that good government begins at home, it is vastly important that local issues should be resolved by an informed electorate. I believe sincerely that WAGA -TV editorial is a significant influence towards this end." One of the basic programming objectives of WAGA -TV is to promote community betterment ... the development of an active, informed citizenry ... to cooperate with the recognized governmental, civic, charitable, religious, educational, and other agencies dedicated to these ends. Bobby Jones famous on the local scene... for public service wagatvo

THE STORER STATION IN ATLANTA r

BROADCASTING, February 20, 1961 35 Tenting in D.C., ol- In One Era and Out the Other

Finding a roof for five Corinthian tv station news-and -camera teams in Washington, as the Kennedy era began, was much more difficult than finding reason for their presence. They had no intention of duplicating CBS's superb network coverage; they sought to duplicate only Corinthian's success, as evidenced by coverage of last year's conventions, in relating major political events to their own communities. Local news doesn't come to us. We go to it, even if it's in D.C. -and even if our definition of local is non -traditional. Without a legacy to stand on, our individual station news teams tackled Project Washington with mike and camera. The Houston group was after, among other things, a Ladybird's eye view; Tulsa hoped to strike oil by spending a day with Senators Kerr and Monroney; our gentlemen from Indiana got on the bandwagon with the state's Drum and Bugle Corps; the young men from Sacramento, reversing Greeley's advice, came east to cover the Inauguration's pomp -and to examine plans for legislation affecting their tele -urban community. Different regions find different meanings in Washington, 1961. Those differences are best explored by local tv reporting crews and public affairs programming, focusing on political faces and issues of special interest to the folks back home. This is the kind of journalistic initiative, under group organization, that results in high Responsibility in Broadcasting identification with regional audiences, cement- ing stations to communities and communities to stations. ram acja NT Hmax

38 BROADCASTING, February 20, 1961 cast use. The agency has been negoti- New York metropolitan area totaled ating with the Herald Tribune Radio $1.9 billion. Chicago ranked second Network (WVIP Mt. Kisco, WVOX- in number of agencies with 353 but AM-FM New Rochelle, WGHQ Sauger- receipts were not published. Detroit ties and WFYI Mineola, all New was third with 121 agencies having York) to carry the Tassette campaign, $335 million in receipts. Los Angeles but without any definite results. was fourth with 315 agencies and $220 Weiss & Geller authorities, however, million in receipts, with Philadelphia's said last week that at least three stations 146 agencies having $101 million. in the New York area are expected to accept Tassette's advertising within a Valiant lets stations few weeks. They also said the extent of the radio campaign will depend on write own movie ad copy how many stations can be cleared. In an unusual approach to radio ad- The broadcast campaign is only a vertising of motion pictures for key small part of Tassette's overall adver- theatrical engagements, Valiant Films, tising plans which got underway this New York, distributor, has decided to month with ads in the New York Times invite stations to write their own com- and New York Herald Tribune, with mercials for its new feature film re- the New York Daily News to follow. lease, "The Angry Silence," starring In addition, a first for a product of its Pier Angeli and Richard Attenborough. kind, Tassette will be the subject of a huge Broadway sign. Benn F. Reyes, advertising manager for Valiant Films, implemented this $4.3 billion ad receipts formula on an experimental basis in San Francisco, where eight radio sta- in 1958; New York leads tions in the area carried "staff- written Advertising agencies reported $4.3 commercials" to advertise the feature, billion in receipts for 1958, according starting Feb. 9. He was "highly to the Census of Business for that year, pleased" with the results and will use made by the U. S. Census Bureau. Op- the approach in 30 key markets. erations of 4,240 agencies were cov- Mr. Reyes said he checked the San ered. Among receipts of 3,367 agen- Francisco copy for content and needed cies that reported detailed information to make only a "very few and very were $3.4 billion in billings for adver- minor changes." Station managers and tising media; $725 million in billings other selected staff members are invited for advertising materials and services; to see a preview of the feature. He be- $89.1 million in services; $23 million lieves that for many campaigns such in other income. an approach has advantages over the Receipts of the 847 agencies in the traditional method of supplying stations

The case of the missing head The missing head in this scene sional actors, dodge the pans while from a new tv commercial is an op- chasing germs with the new Bab -O. tical illusion achieved by "Streechila- "Streechilation" creates surprise vis- tion," a new technique in commercial ual effects comparable to sleight of to' use that combines live action, an hand-inanimate objects come alive animation method and stop- motion and humans perform impossible feats. KOTV camera work. The name was coined The music track for the commercial TULSA by Joseph Danis, broadcast producer was created by Ralph Burns, in his of Geyer, Morey, Madden & Ballard first association with Wilbur Streech KHOU -TV Inc., New York, in honor of the Productions Inc. HOUSTON developer of the technique, Wilbur KXTV Streech, whose company is producing SACRAMENTO a series of commercials for B. T. WANE -TV Babbitt Inc.'s Bab -O cleanser and FORT WAYNE Hep oven cleaner. Walter H. Wright, account supervisor at GMM&B, rec- WISH -TV ommended "Streechilation" for both INDIANAPOLIS products. The commercials began WANE -AM running last month on eight daytime FORT WAYNE shows on ABC -TV. Action in the 60- second Bab -O commercial, pic- WISH -AM tured here, begins this way: Before INDIANAPOLIS new -formula Bab -O with germicidal Zepresented by H-R action appears on the scene, pots and pans, "allergic to germs" in the sink, fly out of it. The ghost -like OP& VIVOSI`S figures, who are played by profes-

BROADCASTING, February 20, 1961 (BROADCAST ADVERTISING) 31 Any advertiser who appliesthis test will find that What one network attracts the biggest average audi- picture ence in every entertainment category shown -as Which makes you look most appealing? The by nationwide Nielsen ratings for all regularly cloak of mystery...the mantle of drama...the scheduled shows (6 -11 pm, Oct '60 -Jan '61):* cío you tilt of a six-shooter? The answer is important, CBSO NETB NETC for the sophisticated advertiser knows that his COMEDY 20.0 18.4 16.8 DRAMA 16.2.... NONE ....13.6 sales- impact can be greatly affected by the kind VARIETY & PERSONALITY 20.6 14.9 18.3 of program he chooses. To him, the crucial test WESTERN 25.3 20.5 22.4 MYSTERY & ADVENTURE 19.6 18.4. ...14.6 of a network is: How is want well it doing with the NEWS, PUB. AFFAIRS, SPORTS 13.6 9.8 13.9 .... kind of program he wants to sponsor? tosend TOTAL NIGHTTIME 19.5 18.1 17.6 to the folks at home? The CBS Television Network also wins the big- This unique achievement of audience leader- gest average audience for all nighttime pro- ship and program balance gives advertisers grams with the most evenly balanced schedule their greatest assurance of success with the -as shown by these percentages of network kind of program that makes them look best. time devoted to various types of programs: It also explains why for the past six consecu- CBSI NET B NET C tive years the nation's advertisers have com- COMEDY 25% 20% 9% mitted more of their budgets to this network DRAMA 13 0 8 VARIETY & PERSONALITY 18 6 21 than to any other single advertising medium. WESTERN 13 21 28 They just like our looks.

MYSTERY & ADVENTURE . 20 47 ..24 InClutles tirst January report only. Program names on repues(. NEWS, PUB. AFFAIRS, SPORTS ...11 6 10 TOTAL 100 %....100 %. ..100% CBS Television Network O with electrical transcriptions or agency- prepared copy. The San Francisco commercials were "sincere" and "believe - able" and some had lengthy lead -ins NIELSEN NOV.'60 that contributed more time to the commercial, he said. Filmways, Joe Levine plan to produce movie AGAIN* PROVES WRAL -TV'S A television film company and a flamboyant movieman have teamed up DOMINANCE to do a motion picture next fall. At release time next year, broadcasters IN THE should take in some hundred -thousands in dollar revenue, based on past ex- RALEIGH -DURHAM ploitations. A story owned by Filmways Inc., New York, looked good to Embassy SURVEY AREA Pictures' Joseph E. Levine, who ex- ploded to prominence over the past two years with highly charged promotions for "Hercules," "Hercules Unchained," and a growing succession, all produced abroad until now. Martin Ransohoff, chairman of Filmways, and Mr. Levine 6 p.m. to 9 p.m. Sunday thru Saturday have agreed to produce "Boys' Night Share of sets in use Out," based on the property owned by Mr. Ransohoff's firm and being written for the screen by Marion Hargrove. The Filmways chief will produce while WRAL -TV 49 °ó Mr. Levine concentrates on executive work. Michael Gordon, director of STATION B "Pillow Talk" and "Portrait in Black," will direct "Boys' Night Out." Com- poser Jimmy McHugh will do the OTHERS music. This is the first big move in a diversification program announced last year by Filmways, which began with tv commercials in New York and later added Sunday thru Saturday 9 p.m. to Midnight a tv program subsidiary in Hollywood. Filming will be done in New York at Share of sets in use Filmways large new studio opened in 1959 and at a West Coast lot to be determined, probably facilities of whatever company contracts for distribution. WRAL -TV 48 °ó The advertising budget for "Boys' Night Out" is expected to exceed $1 STATION B million, with tv spot getting perhaps a quarter of the money and more going OTHERS to radio.

*ARB NOVEMBER 1960 ALSO SHOWS For better business WRAL -TV'S TOP RATINGS IN THIS MARKET The Advertising Council, New York, which actively fought the Get the full picture from H -R or write business recession in 1958, will start on a similar campaign in March to halt the present slump. Announced last week: Bozell & Jacobs Inc. as volunteer agency WRAL -TV to handle all public relations facets. McCann- Erickson is vol- RALEIGH, NORTH CAROLINA unteer advertising agency as it was in 1958. The council will Channel 5 NBC plus ABC Features Local Color coordinate its fight against the recession under the overall theme of "Confidence in a Growing America." REPRESENTED BY: ,HR Television Inc. 40 (BROADCAST ADVERTISING) BROADCASTING, February 20, 1961, a .. .- -0-r .

i,. In Rochester, New York 7// We don't believe in a Double LIFE,

't( BUT. . There's a Lot to be Said fog LP) _J.:a1=8Lt (A R B and Nielsen)

BOTH November, 1960 Surveys Show that, in ROCHESTER, N.Y., CHANNEL 10

Has the Carries BIGGEST 8 of the TOP 10 overall share Favorite of Audience! TV Shows!

There's nothing new about this -just a pleasant old refrain that we've been hearing for years, every time a survey is made in Rochester. Naturally, it pleases us, and it especially pleases our sponsors. Inciden- tally, you can join that happy throng. With a little digging, we can still find some choice availabilities for you and your products. CHANNEL 10 ROCHESTER, N. Y. WHEC-TV WVET-TV EVERETT McKINNEY INC. THE BOLLING CO. INC.

'BROADCASTING, February 20, 1961 41 THE MEDIA NTA TO SELL WNTA- AM -TV; LANDAU OUT Firm cites losses, plans to stick to tv programs, films In a series of significant but not un- sell later. expected moves, National Telefilm NTA's board of directors elected Assoc., New York, last week announced Martin Leeds to fill the vacancy caused the company is putting WNTA -AM- by Mr. Landau's resignation. Mr. TV New York up for sale and that Leeds was executive vice president of Ely A. Landau, its co- founder and Desilu Productions from 1953 until last board chairman, has resigned to form September. a syndicate that will make a bid for NTA announced earlier in the week the radio -tv outlets. it had a net loss of slightly more than The company's decision to sell the $7 million for the fiscal year ended broadcasting stations, approved by the Sept. 30, 1960, but pointed out that board of directors on Thursday (Feb. this resulted from heavy amortization 16), followed a gloomy financial pic- of its film inventory. During the fiscal You can quote me... ture revealed earlier in the week, in year, NTA amortized almost $12 mil- which a net loss of $7 million was re- lion against slightly more than $14 mil- ported by NTA for the fiscal year end- lion in sales of motion pictures and ed last Sept. 30. Oliver A. Unger, who other film products to tv. was moved up from president to chair- noted "We recommend The NTA announcement that man, replacing Mr. Landau, told a news over the past five years, the company WLW Stations for ` the ad- conference in New York that the sale has acquired an inventory of film and vertising Lestoil Company's of the statibns would serve a two-fold tape programming that has been re- LESTARE BLEACH because purpose: help reduce current indebted- duced by amortization from an original they eliminate the complexities ness, and permit NTA to concentrate cost of more than $74 million to of today's time buying with on the business of developing and dis- $26,206,000. The company's net worth their famous Crosley stream- tributing filmed and tv programs, which, was said to have increased from $2 mil- lined operation and com- he said, accounts for 80% of the com- lion to $4.2 million during the past pany's gross income. plete cooperation." 4 fiscal year. NTA's short-term indebtedness is re- NTA officials noted that the heavy ported to be about $6.5 million. amortization of its inventory presages Mr. Landau said he is forming a "a brighter outlook" for this year and r syndicate that will make a bid for subsequent years. WNTA -AM -TV initially and also will acquire other broadcasting properties. He said he is prepared to make a "substantial" offer for the stations. NAB 1962 fall meets NTA bought the stations in 1958 for A schedule of eight NAB fall Vice-President Media $2,555,000, plus $455,000 in debts, ac- conferences for the 1962 season Sackel- Jackson Co. /Advertising Age cording to Mr. Unger. He said they was adopted Feb. 10 by the NAB Boston, Mass. had been operating at a loss until the Board at its Palm Springs, Calif., past year but "now are in the black." meeting. The 1961 Fall Confer- Started in 1953 NTA began active ence schedule had been adopted operations in the tv film distribution a year ago. Call your business in 1953, with Mr. Landau Here is the 1962 schedule: Oct. WLW Stations' Representative... serving as president until 1957 when 15 -16, Dinkier- Plaza, Atlanta; Oct. 18 -19, Biltmore, New York; you'll be glad you did! he became chairman. Mr. Unger joined the company in May 1954 as executive Oct. 22-23, Edgewater Beach, vice president and was elected presi- Chicago; Oct. 25 -26, Statler -Hil- WLW -D dent in 1957. It has been an active ton, Washington; Nov. 8 -9, Shera- Television 12 -13, Dayton distributor of filmed serials and feature ton Dallas, Dallas; Nov. WLW -T WLW -1 films and has more than 500 20th Cen- Muehlebach, Kansas City; Nov. Television 15 -16, Brown Palace, Denver; THE Television tury-Fox features in its catalogue. It Cincinnati Indianapolis also distributes series produced by Desi- Nov. 19 -20, Sheraton -Portland, CROSLEY lu Productions and films made by War- Portland, Ore. GROUP ner Bros., the BBC and others. The 1961 fall conference WLW -C WLW -A Mr. Unger said NTA has an invest- schedule follows: Oct. 9 -10, Jeff- lele ea! on Television erson, St. Louis; Oct. 12 -13, Columbus Atlanta ment of more than $74 million in film and tape programs, adding that the Sheraton Dallas, Dallas; Oct. 16- company's main job in the months 17, Utah Hotel, Salt Lake City; ahead is "to make a profit on this in- Oct. 19 -20, Sheraton Palace, San vestment." Francisco; Oct. 30 -31, Robert Mr. Landau, in reply to a question, Meyer, Jacksonville, Fla.; Nov. said he has approximately 21,000 shares 9 -10, Somerset, Boston; Nov. 13- -Hilton; Nov. 16- Crosley Broadcasting Corporation T. in NTA. The stock has been selling at 14, Pittsburgh 17, Leamington, Minneapolis. a division of Avco 31/2 in recent weeks. He indicated he will hold on to his shares now but may

42 BROADCASTING, February 20, 1961 GREAT INSTITUTIONS

DAG HAMMARSKJÖLD. Secretary- General

1!IIIIIII NMI

..._.,-rn.u+H... á..wwvwwr:XnaWlPlr UNITEE) NATI O N S KW O K LA H O IVi A C I lrlf'

KWTV - OKLAHOMA CITY Represented nationally by Edward Petry & Comoanv- Ind_ (

WHAS -AM -TV telethons prove boom to children's charities A charity telethon crusade con- capped children. The five -man panel given for research, for hospitals and ducted annually by WHAS -AM -TV of clergymen who appear regularly institutions and for scholarships for Louisville, Ky., always has turned in on WHAS' The Moral Side of the teachers of the handicapped. By gratifying results. But after the News served as a board to decide 1960 the crusade had gathered such 1960 campaign it would be no over- the money allocation. momentum that $208,174 was raised statement to term the results "phe- Successful telethons were con- and after expenses $199,324 was nomenal." ducted in 1952 and 1953 for spe- distributed among 39 children's agen- The station got top radio, tv and cific charities limited to one medical cies. The largest grant was $19,229 motion picture talent to donate their problem and encouraged the station to Handicapped Children Inc. of services in exchange for contribu- to launch the full crusade for all Louisville; the smallest grant pro- tions to the Theatre Authority Wel- children's charities in Kentucky and vided a $350 scholarship to qualify fare Funds (under union require- southern Indiana in 1954. That year a trained teacher for a school for re- ments). For 161/2 hours the station $156,726 was raised in cash. Twenty tarded children. In addition to the devoted all time to the "Crusade for agencies benefitted. 161 -hour telethon, WHAS-AM -TV Children," with all proceeds going to The 1955 crusade netted $183,624 staged extensive promotion and pub- charities for all varieties of handi- and 24 agencies shared. Money was licity for the crusade.

KFRE -TV moves to uhf; mixing Fresno to an all uhf market. cations Act) and that the action would This was supported by KFRE -TV. not prejudice any final determination. backed deintermixture For about 30 days KFRE -TV will Triangle also owns WFIL- AM -FM -TV The first vhf tv station to shift volun- transmit on both ch. 12 and 30 to pro- Philadelphia, WFBG -AM -TV Altoona, tarily to uhf took the plunge Friday. vide a continuity of service and to per- WLYH -TV Lebanon, all Pennsylvania; KFRE -TV Fresno, Calif. (ch. 12), be- mit orderly transition to uhf. WNBF- AM -FM -TV Binghamton, N. Y.; gan telecasting on uhf ch. 30 with a Now operating in Fresno, in addition WNHC- AM -FM -TV New Haven, special. program that included a message to KFRE -TV, are ch. 47 KJEO (TV) Conn., and KFRE -KRFM (FM) from FCC Commissioner Robert E. Lee, and ch. 24 KMJ -TV. In granting per- Fresno. Fresno Mayor Arthur Seiland, and mission, the commission noted that an Roger Clipp, Triangle Publications Inc. inquiry still is pending into Triangle's WLW to receive first vice president in charge of radio -tv. The compliance with sponsorship identifica- move followed an FCC order deinter- tion rules (Sec. 317 of the Communi- Broadcast Pioneers award The Crosley Broadcasting Corp. will be honored with the presentation of the first annual Mike Award to WLW . Cincinnati by the New York chapter of Broadcast Pioneers, Feb. 26. Nobody knows the In selecting WLW for the award, the Broadcast Pioneers cited the station for "distinguished contribution to the art of broadcasting, and in recognition of value of our service pioneering in development of the field of entertainment, leadership in engineering development, and advancement better than men who of the careers of performing artists." The station went on the air March 22, 1922. haven't used it! More than 100 former WLW per- formers are expected to join officials of radio and television networks, the Broadcast Pioneers, Crosley Broadcast- The hazards of buying or selling on your own provide ing, AVCO (parent organization of the best lesson in the value of a broker. Crosley), civic, state' and the press at the affair to be held in Why risk negotiating without our deep New York's Latin Quarter. Among them are: Doris knowledge of the market, of actual sales, Day, Andy Williams, the Ink Spots and of responsible contacts? Rod Serling. Coincident with the Mike Award, the Broadcasters Foundation also has been BLACKBURN & Company, rnc. established to foster and promote the RADIO TV NEWSPAPER BROKERS welfare of persons in need of assistance who have been employed or who are NEGOTIATIONS FINANCING APPRAISALS employed in broadcasting for 20 years or more; in television for 10 or more WASHINGTON, D. C. MIDWEST ATLANTA WEST COAST James W. Blackburn H. W. Cahill Clifford B. Marshall Colin M. Sabah years. Robert E. Dunville, Crosley Jack V. Harvey William B. Ryan Stanley Whitaker Calif. Bank Bldg. president, and H. V. Kaltenborn, found- Joseph M. Sitrick 333 N. Michigan Ave. Robert M. Baird 9441 Wilshire Blvd. Washington Building Chicago, Illinois Healey Building Beverly Hills, Calif. er of Broadcast Pioneers, both have Bierring 3 -4341 Financial 6.6460 JAckson 5 -1576 CRestriew 4 -2770 been named to the new group's board of directors.

44 (THE MEDIA) BROADCASTING, February 20, 196,E Rebuilt WWTV (TV) back pending for Chisholm, Minn., and have other commission activities see FOR purchased (pending FCC approval) THE RECORD, page 146). on -air after big fire KWKY Des Moines, Iowa, and KBLO WTHR Panama City Beach, Fla.: Hot Springs, Ark. Sale of WMIN, 250 WWTV (TV) Cadillac, Mich., al- Sold by Helen W. King to. B. F. J. w on 1400 kc, leaves the Johns' group most completely wiped out by a fire for $78,000. Mr. Timm has in- with WEW St. Louis, WWOM New Or- Timm Jan. 24, is back on the air. Live pro- in WDMG Douglas and WTIF leans, KOME Tulsa and WLOD Pom- terests gramming is expected to be restored by both Georgia, and WMEN Tal- pano Beach, Fla. Broker was Hamil- Tifton, next week. lahassee, Fla. Chairman Frederick W. ton- Landis & Assoc. Terming the rebuilding effort "a mod- Ford and Commissioner Robert T. ern miracle," Gene Ellerman, vice pres- WNOS High Point, N. C.: Sold Bartley dissented, expressed belief there ident and general manager of WWTV, by Charles Doss and Jim McLean (orig- should be a hearing to determine Mr. lauded station and RCA engineers who inal "Dr. I.Q. ") to Frank Funderburk, Timm's history of stations sales and worked around the clock to return net- J. Archie Laney, William D. Benton purchases. work and film service to the station. and Robert M. Smith, owners of Paradoxically, it was a calm in the WMAP Monroe, N. C., for $122,500. KRMN -TV Roswell, N. M.: Con- struction permit sold by William Sam weather that enabled workmen and Mr. Doss owns WROM Rome , Ga. Evans to Perry C. Maxwell, Penrold technicians to complete their tasks in WNOS is 1 kw day on 1590 kc. Broker Toles and E. near record time. The same Michigan was Blackburn & Co. Clarence Hinkle for weather-on Jan. 24, a shivering 10 $10,000 plus assumption of obligations below zero with lashing winds -pre- WHMS Charleston, W. Va.: Sold by for equipment. FCC also extended com- vented firemen from extinguishing the Joseph L. Brechner to Edward Clinton pletion date. Commissioner Robert T. blaze before WWTV had been virtually for $95,000. Mr. Clinton is former Bartley dissented on ground commis- leveled. owner of WSSB Durham, N. C. WHMS sion should not extend completion date Operations, for the time being, are is on 140 kc with 250 w. in order to permit grantee to sell. being conducted from temporary struc- KCHY Cheyenne, Wyo.: Sold by tures, house trailers and the station's Robert S. Pommer to Charles W. Stone Hagerty assails tv's downtown Cadillac headquarters. for $82,469. Mr. Stone is present general manager of station, which is 1 kw `studio -bound voices' Md.-D. C. broadcasters daytime on 1590 kc. negotiated Sale Broadcast newsmen soon will have by Paul H. Chapman Co. host area congressmen vastly improved communications in their APPROVED The following coverage of world affairs but it still will The first annual "get- together" dinner transfer of station interests was be necessary for reporters to get the between the Maryland congressional among those approved by the FCC last week (for news when and where it happens, ac- delegation and the officers and directors of the Maryland -D. C. Broadcasters Assn. was held Feb. 9 at Washington's Statler- Hilton Hotel. Those attending were R. C. Embry, WITH Baltimore; Charles J. Truitt, WBOC Salisbury; Virginia Pate, WASA Havre de Grace; Lloyd W. Dennis, WTOP- AM -FM -TV Washington; Morris H. Blum, WANN Annapolis; Ben Strouse, WWDC Washington: Fred S. Houwink, WMAL- AM-FM -TV Wash- ington; Robert B. Jones Jr., WFBR Bal- timore, and Joseph W. Goodfellow, WRC- AM -FM -TV Washington. Also Reps. Thomas F. Johnson (D), Samuel N. Fridel (D), Daniel B. Brewster (D), Richard E. Lankford (D), Charles M. Mathias (R) and Sen. J. Glenn Beall (R). Changing hands ANNOUNCED The following sales of Don Searle joins Hamilton- Landis. Veteran radio and television station interests were reported last week, station owner -operator and network vp, Don Searle, pictured at left, has become subject to FCC approval: a member of the nationwide media brokerage firm of Hamilton- Landis & Associates, Inc. He will operate from offices at 11950 San Vicente Blvd., Los Angeles, WMIN St. Paul, Minn.: Sold by California and work in conjunction with Hamilton-Landis' main West Coast office William F. Johns Jr. and associates to in San Francisco headed by Vice President John F. Hardesty, pictured at right. In broadcasting since 1925, Mr. Searle is a former member of the board of publicly held Tedesco Inc. (Victor and directors of NAB, RAB and one of the founders of TVB. Hamilton- Landis has other Nicholas Tedesco) for $200,000. The offices in. Washington, D. C., Chicago and Dallas. Johns' group bought WMIN in 1955 for $75,000. Tedesco brothers at one time owned WCOW South Saint Paul (now KDWB), and other radio sta- ,Nc SdáOCtafPó tions in Stillwater, Cloquet, Red Wing NATIONWIDE BROKERS and Rochester, all Minnesota, and RADIO & TELEVISION STATIONS NEWSPAPERS Sparta, Wis. They now own KFNF NEGOTIATIONS APPRAISALS FINANCING Shenandoah, Iowa, have an application

BROADCASTING, February 20, 1961 45 cording to James C. Hagerty, ABC vice within a decade, he predicted, with ABC president in charge of news, special having reporters able to speak the lan- CBS, IBEW sign pact events and public affairs. guage of the area they cover. In 16 for $10 wage boosts an address Feb. at the 75th Worldwide ,tv, he said, will make it anniversary of the development of alumi- imperative':flor Americans to improve CBS and the International Brother- num, observed at Oberlin, Ohio, Mr. the image tthey present to the world. He hood of Electrical Workers last week Hagerty said broadcasters must develop net- reached tentative agreement on a new on -the -scene reporters who are not spoke criticlly'of both radio and tv works and stations for their news cover- 211 year contract, calling for a $10 studio -bound . voices. He envisions an age-including ABC in the criticism. He weekly increase in salary and certain ABC staff of reporters specializing in The proposed felt too much reliance has been placed added fringe benefits. various fields, giving them enough ex- contract has been submitted to about on wire service reporting and not enough posure to assure public association of 1,100 members of the union for ratifica- . from a personal par- these newsmen with the events they emphasis on news tion. cover. ticipation point of view. The Oberlin Under terms of the agreement, weekly A network of communications satel- talk was Mr. Hagerty's first public ap- wages of technicians will be raised from will around world pearance since assuming the ABC post. lites be operating the an average $190 to $200 per week but no other increases will be granted during the life of the contract, retroactive to Feb. 1, 1961, and extending until July 31, 1963. In addition, IBEW members will receive medical and hospitalization TOTAL RETAIL SALES insurance and "substantial improvements" in severance pay for workers who are laid off. Six IBEW locals are involved in the IN WWTV -LAND agreement, reached Feb. 13. The mail referendum is being taken in Boston, New York, Chicago, St. Louis, San Francisco and Los Angeles. Affected SURPASS THOSE IN are technicians at CBS -owned stations in these cities and its shortwave operations at Wayne, N. J.; Brentwood, N. Y., and Delano, Calif. 5 ENTIRE STATES! Negotiations started Jan. 16 in New York, recessing to Washington Jan. 23. Commissioner Gilbert McCutcheon, of 1F the Federal Mediation & Conciliation i Service, participated the last two weeks. Final issues were described by IBEW as WWTV technical, primarily involving items re- Families in the Northern Lower Michigan area lating to work and geographical jurisdic- by WWTV, covered Cadillac -Traverse City, com- health and welfare benefits, and pose a greater retail sales maajtet, than you'll find tion, in 5 entire states'. overtime limitations. Ballots are return- able March 6. The old pact has been ex- WWTV is the only medium covering this 36- tended beyond its Jan. 31 anniversary county area. You'd ,have to use 13 daily news- date pending the referendum. papers or 16 radio stations to- duplicate WWTV's coverage. WWTV is by all odds the great favorite in this area as proved by its No. 1 position in 433 Capitol Cities gross, net up of 450 quarter hours surveyed, Sunday through Capital Cities Broadcasting Corp. an- WWTV het dolly circutatle,, Saturday, 8 a.m.-Midnight (NSI, Cadillac -Traverse darts. and niehttiree, In 36 nounced last week that its gross income Michloon counties No.3). City-June 6 -July 3, 1960). INCS for 1960 exceeded $8.4 million, as com- Add WWTV to your WKZO -TV (Kalamazoo- pared with nearly $6.1 million in 1959. Se gefiert- fftcfcono Grand Rapids) schedule and get all the rest of Net income was reported at $817,263, outstate Michigan worth having. If you wait it as against $380,545 in 1959. Net earn- WKZO -TV -GRAND RAPIDS-KALAMAZOO all, give us a call! - ings per share were listed at 71 cents WKZO RADIO - KALAMAZOO- BATTLE CREEK *Retail sales in the WWTV, area are $809.8 million WIEE RADIO GRAND RAPIDS -more for 1960, as compared with 33 cents in - than in N.H., Alaska, Havian, Del. or Nev. (Source: SRDS, Wisp-FM GRAND RAPIDS-KALAMAZOO 1959, Cities owns WROW- - October 15, 1960) Capital WW1V- CADILLAC-TRAVERSE CITY AM-FM and WTEN (TV) Albany, N. KOLN -TV - LINCOLN, NEBRASKA Y.; WCDC (TV) Adams, Mass.; WTVD (TV) Durham, N.C. and WPRO -AM- FM =TV Providence. Haskett -Volkman consultancy WWTV John D. Haskett and Donald F. Volkman have formed a broadcast con- 316,000 WATTS CHANNEL 13 1282' TOWER CBS and ABC sultancy firm to serve broadcasters in Officially Authorized for CADILLAC- TRAVERSE CITY Serving Northern Lower Michigan the Midwest. The firm's primary func-

AveryKnodel, Inc., Exclusive National Reprecenlalivec tion will be field engineering.,.Offices are located at 7265 Memory Lane, Cin- cinnati: ,Telephone: Webster 1- 0307.;

46 (THE MEDIA) BROADCASTING, February 20, 1961 r, "HIGH AND MIGHTY" 36.0 CUMULATIVE LIVES UP TO NAME

Seven Arts release sweeps Sunday night competition; beats all but "Americans"

premiere Monday on KTVU,

San Francisco

A.R.B. coincidental, "cume" for two air- ings rates "High and Mighty" a 36.0 or 31% higher than combined ratings for number two station.

William D. Pabst, General Manager KTVU reports:

"We are more than happy with the strong audience appeal of Warner's 'Films of the 50's' demonstrated by the first Seven Arts feature film we've aired.

"The smashing 36.2 share of audience Sunday night was scored against Shirley Temple, Lassie, Dennis the Menace, Walt Disney and Maverick.

"Our second showing Monday also beat everything in sight except the heavily pro. moted debut of 'The Americans,' and even there the Warner's feature film came within one percentage point of a tie!"

Warner's Films of the 50's... Money makers of the 60's

NEW YORK: 270 Park Avenue YUkon 6 -1717 CHICAGO:8922 -D LaCrosse,Skokie,lll. ORchard4 -5105 DALLAS: 6710 Bradbury Lane ADams 9 -2855 BEVERLY HILLS: 232 Reeves Drive GRanite 6 -1564

For list of TV stations programming Warner's Films of the 50's see Page One SRDS (Spot TV Rates and Data). y ,;r..y S' ...y .. .,

O EARLIEST flying effort is credited by mythology to O AMPHIBIAN design by unknown Daedalus, who fashioned feather -and -wax wings for him- Chinese 'genius', about 50 B.C. self and his son, Icarus. Legend says this flight 'got off 0 I2TH CENTURY concept hints of the the ground' but Icarus flew too near the sun. Wax melted. Helicopter, to come 800 years laters. Wings disintegrated. Icarus plunged to death in the sea, O 15TH CENTURY inventor designed tif Ita°.`, thenceforth named 'Icarian Sea.' this airship with enclosed fuselage. Luck- ily he never tried to fly it.

17TH CENTURY peasants attack 'monster' from the skies-actually one of the earliest. balloons. The artist who captured this scene neg- lected to leave his card. Pictures on this page were among the many used by WXYZ -TV in "Flight" a telecast in 'The Exciting Years' series, depicting man's long struggle to gain mastery of the air.

One of the superior productions through which "Our objective for programing: To provide our entire area with a creative talent and community leadership are well- rounded schedule, including plenty of mental nutrition, seasoned with genuine interest. In continually building new vision into Television 'The Exciting Years' a solid core of science has been dramatized on stations represented by and successfully paced. In such productions, we have made static subjects leap from the tv screen with real excitement. Advertisers A I R -TV tell us that such programing creates a very friendly acceptance for their messages" JOHN F. PIVAL President, WXYZ -TV Value That Endures Choosing subjects for informational telecasts is comparatively simple. The real problem is: "How can we make these subjects come alive ?" In the Detroit area, that problem has been effectively solved by Station WXYZ- TV in its popular public-service series, "The Exciting Years." Produced by the staff of the WXYZ -TV, and scheduled every third week in prime time, "The Exciting Years" combines drama and historical fact in tracing the development of modern scientific `miracles.' "By Transcription" for example, told the fascinating story of recorded sound, from early music -boxes up to today's stereophonic achievements. The telecast "Flight" visualized the many steps leading to man's conquest of the air. Rare exhibits presented in "Flight" included the first glider, and Admiral Byrd's planes, through the fine cooperation of the Henry Ford Museum & Greenfield Village. Besides its popularity with Detroit viewers, "The Exciting Years" has been en- dorsed by the Detroit School System, and acclaimed by press and community groups. NAB Policy Committee members honored with Along their value to Television itself, Richard Shafto, WIS -TV Co- the respect and community -influence NAB's combined boards presented G. S. and Merrill Lindsay, which thus accrue to the station are also gifts to members of the Policy Com- lumbia, C., of direct importance to its advertisers. mittee at the final luncheon of the WSOY Decatur, Ill., the other policy The unceasing efforts of great stations Palm Springs, Calif., meeting. An group members, also received gifts. like WXYZ -TV to make television of en- antique silver candelabra was given Mr. Shafto received a silver tray. Mr. during value to every age -group, are a to Clair McCollough, Steinman Sta- Lindsay was presented a fruitwood constant source of pride and satisfaction tions, committee chairman by Tom card table set. Mrs. Lindsay was un- to Blair -TV. We are happy to serve more Bostic, Cascade Broadcasters, and able to be present but participated by than a score of such stations in national W. D. Rogers, KDUB -TV Lubbock, telephone. In addition each commit- -sales. Tex., respective chairmen of the NAB tee member received bound volumes radio and tv boards. Mr. McCollough of letters of appreciation sent by in- was elected chairman of the joint dividual directors. boards. In photo of presentation to Mr. The policy group was set up by McCollough (1 to r) : Mr. Rogers, the board in March of last year to Mr. & Mrs. McCollough and Mr. BLAIR -TV assume guidance of the association Bostic. A new NAB advisory com- following the death of President mittee was set up, comprising Messrs. Harold E. Fellows. McColluogh, Bostic and Rogers. Televisions's first exclusive national representative, serving: WABC -TV -New York Week awards York, Opinion on the Air, editorials; W -TEN -A l ba ny- Schenectady -Troy Brotherhood WABC New York, A Panel of Ameri- W FBG -TV- Altoona -Johnstown go to 11 broadcasters cans; NBC Radio, An American Dia- WNBF-TV- Binghamton logue; KDIA Oakland, Calif., for ex- WHDH -TV- Boston The National Conference of Chris- Brotherhood Week coverage WBKB- Chicago tians and Jews included 11 broadcast ceptional Albany- Schenectady, WCPO- TV- Cincinnati winners in a total of 28 media awards in 1960; WRGB With Liberty and Justice; NBC - WEWS-Cleveland presented Feb. 16 at the New York N. Y., The Ameri- WBNS-TV-Columbus Brotherhood Week dinner. TV, for Destiny's Tot and KTVT- Dallas -Ft. Worth Broadcast recipients of the 1961 can Fighting Man, and CBS -TV, for WXYZ -TV- Detroit American brotherhood media awards: WBZ Bos- Camera 3 and Salute to the KFRE-TV- Fresno Theatre. WNHC -TV- Hartford -New Haven ton, for "Anne Frank: The Memory WJIM -TV- Lansing and the Meaning" on its Sounds of De- KTTV -Los Angeles mocracy series; WNEW New York, for Louisiana may bar tv -radio WMCT- Memphis "An Open Letter to Gov. Rockefeller" WDSU -TV -New Orleans on its News Closeup program; WCBS- Coverage of sessions of the Louisiana WOW -TV -Omaha TV New York, for Strangers in the Legislature, provided by radio and tv WFIL -TV- Philadelphia City, a special one -hour documentary, stations for years, would be prohibited WIIC- Pittsburgh and ABC -TV, for Cast the First Stone, by a resolution introduced last week KGW- TV- Portland a special documentary on prejudice, and referred to the Rules Committee. WPRO -TV- Providence Members of the Louisiana Assn. of KGO -TV -San Francisco discrimination and segregation outside the South. Broadcasters were informed of the bill KING-TV-Seattle-Tacoma WBRZ (TV) KTVI -St. Louis Broadcast recipients of the NCCJ's by Douglas L. Manship, WFLA -TV- Tampa -St. Petersburg certificate of recognition: WCBS New Baton Rouge, LAB president.

BROADCASTING, February 20, 1961 (THE MEDIA) 49 How Collins shook up broadcasters HERE'Ssi'AIS FACTS -OF -LIFE SPEECH TO NAB'S DIRECTORS The toughest speech delivered to to be more defensive in nature than insisting that the ratings show this roadcasters, by a NAB president in an affirmative response fully to meet program or that program to be most recent memory was delivered Feb. 10 needs and responsibilities. popular, for our basic commitment is to the NAB Joint Board by the asso- to advance the public interest-and if let me make it clear ciation's new president, LeRoy Col- AT this point, any program is an influence for de- lins. In it Gov. Collins said the NAB I am not belittling the work of our basement and is inimical to the public had faifed to provide industry leader- codes. On the contrary, I am con- welfare, regardless of how popular, in with ship, that broadcasting itself had vinced that what has been done my opinion its public broadcast can- failed to upgrade programming in re- the codes is of paramount significance not be justified. sponse to public demand and that to the broadcasting profession', Broadcasting cannot afford to fall broadcasters faced intensified govern- It is easy to understand why broad- into serious public disrepute. It ment control if they continued on the casting has adopted a defensive pos- simply cannot afford to become iden- defensive course they have followed. ture. No one likes regimentation, least tified with what is cheap and degrad- A news story about his speech ap- of all businessmen engaged in a bust - ing. peared in this publication last week nets already cluttered with govern- Broadcasters, I feel, should stand (AT DEADLINE, Feb. 13). Because mental "do's" and "don'ts." And from firmly on the proposition that nothing of the exceptional interest Gov. Col- this concern it is natural that broad- in their business which is wrong can lins' remarks have generated, a de- casters should regard the prime threat be excused and left unattended and, tailed report appears below. It is only to their profession as coming from further, it is their business to correct slightly condensed from his original Washington. But the real threat is it. manuscript. only reflected in Washington; it origi- Our efforts up to now leave a vacu- nates in every home town in America. um. And no vacuum lasts for long. TO dart with, I believe broadcasting If it were just a question of the Into this vacuum are entering many is 1h serious trouble, that its public natural tendency of governmental bu- who have "positive" programs: favor is dangerously low. reaus to be bureaucratic and legisla- Newspaper and magazine com- Some may disagree, but I believe tors to be legislative, the problem mentators who increasingly are shift- this true. would be a lot simpler. If it were ing from carping criticism to concrete This conclusion, to me, is inescap- just a matter of competing with proposals for action. able in the light of the widespread zealous politicians, I believe the Members of the Federal Commu- criticism we are getting from respon- broadcasting industry could better nications Commission. (The new sible individuals, public officials and than hold its own in a defensive en- a growing variety of reputable organi- gagement. zations. But the regulatory proposals from This criticism is being reflected in within government are more than an all- time -high number of proposals that; they are manifestations of serious for governmental intervention in areas dissatisfactions from substantial seg- we always have regarded as "holy ments of the public. And when each ground" for private enterprise. proposal is introduced, the proponents Early warnings of the coming are receiving increasing support. Set- storm were ignored largely, and it ting the record straight with excuses took the rigged -quiz and payola scan- will gain for us little more time. dals to awaken the majority of broadcasters to the dangers. Unfortunately THERE is little to be gained now for broadcasting; these same sensa- by arguing that there is no meas- tions triggered off the pent -up hostili- urable connection between the exten- ties of a wide variety of critics. sive broadcasting of crime and vio- While there have been notable ex- lence and the growth of juvenile de- ceptions, broadcasting's reaction in linquency, for the truth is that a large most part has been defensive. Efforts part of the public feels there is. were directed primarily toward clean- There is little to be gained now by is more "good" ing up the exposed dirty linen and arguing that there LeRoy Collins to im- "bad" program- then warding off fresh attempts programming than A bid for leadership pose more governmental regulation. ming, for a large part of the public is Even the "positive" aspects of convinced that there is not enough chairman already has stated that pro- broadcasting's reaction were defensive "good" and too much "bad." gram improvement will be one of his in nature; for example, the creation There is little to be gained now major goals.) of the Television Information Office by pointing to the marvelous job done Members of the Congress. More to tell the "good side" of tv and to by the networks and the industry gen- and more of them are coming for- create a sympathetic understanding of erally in political and news reporting ward with a wide variety of external the industry. if by doing so we should assume that cures. And while new life was breathed this magnificent right in one area con- The Supreme Court, in its recent into the radio and television codes, dones wrong in another. split decision upholding the practice this, too, has been on such a scale as There is little to be gained now by of film pre- screening for censorship

50 (THE MEDIA) BROADCASTING, February 20, 1961 -which lends color to the efforts of contact. Rather, the networks are. will be done for us-and to us. And those who want Congress and the This is wrong, There is no sound down that road not only broadcasting states and the cities to regulate broad- reason why the networks should "out- but the American public will be the cast programming. rank" NAB. No segment of broad- loser. More and more individual citi- casting, however important, should. If Our responsibility in this regard ap- zens with sufficient prominence in NAB is to speak for all of broadcast- plies equally to radio as well as tele- their own right to command public ing, its voice should be stronger than vision, even though much more public attention. the voice of any part of it. attention has been focused recently on Now, I do not quarrel with the net- television. NAB is not as representa- my judgment, no amount of de- works about this. Prestige is some- tive of our American radio broadcast- INfensive posturing is going to cure thing that must be earned and de- ers as it should be. broadcasting's ailing image. We have now only served, and it is simply up to NAB to a bare majority in our membership. It will take an offense positive -a build by its own merits its position to I deem it a program designed effectively to rem- major responsibility of this status of acceptance. NAB edy wrongs capture the public to work toward an ever- increas- -to ing stature enthusiasm, to serve better the public FRESH look should be taken at for radio, toward steadily A increasing interest order to do this. It is the broadcasting's public relations respect for the medium in -in - the substance of broadcasting, rather than not only those of NAB but those of minds of the public, the advertising the image of that substance which de- TIO, the networks and individual sta- fraternity and, importantly, in the minds mands our most earnest and deter- tions. of the people engaged in radio mined efforts. Instead of a multitude of voices, broadcasting. In Now, if broadcasters resist strong broadcasting should have a better -uni- seeking to discharge this responsi- popular pressures for needed improve- fied voice which can be and will be bility, NAB has the opportunity and ments, there is no doubt that in time heard. the challenge of providing leadership the government will respond to those We should seek a formalized meth- and research, of giving constructive pressures. No one can foresee just od for coordinating NAB and non- direction in an area of some consider- how, but of one thing we can be sure: NAB public relations activities as they able confusion. freedom, in some measure, will be- affect the profession as a whole. These, then, are elements of a posi- come lost in the process. There is another matter I feel should tive program I would propose for To serve you well as your president, be of grave concern to broadcasters, broadcasting. To accomplish them, I must have not only your confidence and that is the development of the NAB, itself, must be in position to pro- but that of the public. This I cannot various audience -measurement, or provide the leadership. I do not believe earn or deserve without dedication to gram- rating, business. it is now. the public interest. There is no con- Now, I do not here quarrel with the It is not strong enough. Its efforts , flict, because I feel strongly that your validity of these services, but I am are fragmented and pro- 'best interest and the public interest shocked by their far-reaching influence liferated. are in reality the same. in the whole broadcasting industry. In Too much of the work of its staff is I propose to you a positive program effect, their reporting is determining in now directed to relatively minor mat- for broadcasting. These are the over- large measure not only what the ters. We are not concentrating enough riding needs I feel must be met: American broadcasting diet will be, on the broad -gauge problems of the First, we must improve broadcast- but also at what times the meals will whole profession from which many ing's relationship with the federal gov- be served. of the lesser problems spring. ernment. And yet, NAB has no check -rein or The NAB board and committee Second, we must improve broad- oversee -status whatever over what the structure seems cumbersome and ex- casting's relationship with the Ameri- raters do, or how they do it. Broad- cessively time -consuming. can people. casting is, therefore, allowing an out- OUR present organization And, further, we of its own (officers, must improve the sider to become master staff, code, committee) broadcasting profession, not even check his is reminis- itself. house, and does cent of this nation's health card. original Articles should be no relaxation of of Confederation. The intention is THEREvigilance on the part of NAB to op- can wear ourselves out in Wash- fine, but there is absent the unifying, pose efforts to impose governmental WEington, and talk ourselves hoarse central authority necessary to give regulations which would impair the trying to impress the public, but if we NAB the strength, prestige and respect abilities of broadcasters to do an effec- do not make some substantial further essential to meet the needs of broad- tive job. progress in the improvement of our casting. NAB, rather than the networks or own product we will be whipped be- I would like to prepare and present any of the multitude of broadcasting fore we start. to you at the June meeting [of the groups and organizations, should be- We have the beginnings of an effec- board of directors] a plan of reorgani- come the recognized principal spokes- tive program of self -improvement in zation of NAB. man in Washington for broadcasting. our radio and television codes. But I I anticipate that our present staff NAB 'should not be regarded as believe that we must become involved can supply most of the assistance another "trade association." Broad- more effectively in improving the kind needed in this work, but I would like casting is a major factor in the whole and quality of programming, the di- to have authority to expend a modest of American life, and it is this stature versity of programming in prime time, additional sum for outside assistance. which NAB must reflect in the nation's the extent as well as the nature of ad- I will confer with and seek the ap- capital. vertising and the machinery for assur- proval of the chairmen of our Radio When big, important matters devel- ing effective self -discipline in all these Board, the Television Board, and the op concerning broadcasting, NAB too areas. Joint Board before any such expendi- often is not regarded as the primary If we do not do these things they ture is obligated.

BROADCASTING, February 20, 1961 51' stated. The earning per share figures Storer earlier this year registered Sarnoff sees thrust are based on 2,474,750 common and with the Securities & Exchange Com- Class B common outstanding. mission 263,000 outstanding shares for in tv news, color In the fourth quarter of 1960, Storer's public offering. These are being sold Television is reaching a plateau, but net earnings after taxes amounted to by George Storer, president and board color can open a new frontier, Robert $1,508,657 ($0.61 per share), compared chairman; J. Harold Ryan and wife, W. Sarnoff, chairman of NBC, told the with $1,756,414 ($0.71 per share) in and the Detroit Bank & Trust Co. Cincinnati Advertisers' Club last Wed- the final 1959 quarter. (BROADCASTING, Jan. 16) nesday (Feb. 15). Development of color is part of broadcasters' "responsibility to develop the medium to its full potential," the Broadcast role, rights in crime reporting color -pioneering network's chief said. True or false: members who will supervise the (Also see story on color tv in PERSPEC- Broadcast reporters are short course. The others are Fred TIVE, page 97.) faltering in their jobs of E. Inbau, law professor, who set up Current events in broadcasting have covering crime news-from and directed the Chicago police de- set the stage for "a significant thrust the police beat through partment's scientific crime protection in color" this year, Mr. Sarnoff be- court trial- because they laboratory and supervised mass lie lieves. Two significant long -range de- don't know their rights. detector tests of police in the city's velopments he sees are a "striking up- Tv script writers are recent scandal, and Claude Sowle, surge in news and public affairs pro- giving the public a dis- who edits the school's Journal of gramming, much of it in prime time" torted view of criminal in- Criminology, Criminal Law and Po- and a groundswell in color. vestigation. lice Science. Mr. Sowle favors legal- Advertisers have been drawn to in- News coverage is in- ized wire -tapping. for formational programs not merely terfering with crime detec- Mr. Inbau said the police in are audience numbers but for an interest tion. forced to work in a straitjacket the kind of commercial impressions Police secrecy and because of antiquated laws placed such a show creates, "how vivid, how abuse by the courts of their on them by the courts. He said this Mr. Sarnoff deep and how favorable," power of contempt are explains why he feels television script said. He illustrated with a 10- market making a sham of the pub- writers distort the true picture . of survey of the market impact of Timex lic's constitutional right to criminal investigation. watches' NBC "White Paper" special, know as well as individual The U-2 Affair, Nov. 29, 1960, (10 -11 rights. The Perennial Clue "Accord- p.m. EST). The controversial arguments on ing to television's so -called mystery The Watch Watch Mr. Sarnoff re- both sides of these issues will be shows, if the police will only bother to take a careful ported that 40% more viewers than explored by 31 well-known figures look around the non -viewers named Timex as one of the from the fields of law and mass scene of the crime, they will always find watch brands they knew; 64% more media March 20-25 during North- the clue which will make the could correctly identify the Timex slo- western U.'s concentrated "short whole case fall neatly into place gan; 83% more thought Timex was course" in crime news analysis and and point unmistakably at the guilty among the best watches they could buy, reporting. The short course, to be party," Mr. Inbau charged. and nearly 100% more said they would held for the third year under grants "The truth of the fact is that there be most likely to buy a Timex watch. from the Ford are very often no clues whatsoever The Timex study was conducted for Foundation, is and the investigators have to start NBC by O'Brien -Sherwood Assoc., New open to radio - from scratch with frequently no York. tv coverage by more than their own experience and The current color audience offers ad- participants imagination to guide them," he ex- vertisers "a unique and powerful tan- (course fee: plained. "The only way to solution dem buy," Mr. Sarnoff said. He called $125). Guest of a crime is to interrogate suspects color viewers the country's largest and lecturers also -a right frequently denied the po- richest "'class' audience." The NBC will be avail- lice by the courts and the legisla- chairman saluted Crosley Broadcasting able for inter- tures." It takes time and privacy and Corp. for programming an average 25 view. Loca- "sometimes even a little trickery" to hours of color a week in addition to tion will be question a guilty suspect properly network service. Northwestern's and secure his confession, Mr. Inbau said. Mr. Scher downtown Chi- Storer net $5 million cago campus. But Mr. Scher disagrees with Mr. Jacob Scher, former chief counsel Inbau. "The charge that the courts in `60, sales up 8.7% of the House Government Informa- are forcing police to act in a strait- Net earnings, after taxes, of Storer tion Subcommittee and faculty mem- jacket is absolutely untrue," Mr. Broadcasting Co. reached $5,062,668 ber of Northwestern's Medill School Scher countered. "To allow illegal ($2.05 per share) in 1960. This com- of Journalism, indicated broadcasters detention or incommunicado arrests pares with $5,336,682 ($2.16 per share) could become much more effective by the police would be to grant them for 1959, the company announced last crime news reporters if they knew use of coercion whereby they pre- week. The 1959 figure, Storer ex- their rights more clearly. He is an sume the guilt rather than the in- plained, included a nonrecurring gain outspoken foe of police and court nocence of a person," he added. from the sale of Storer's Atlanta radio secrecy and believes the Constitu- News freedom "is the best insurance station, resulting in a profit of $581,614 tion guarantees the newsman, as a that the law will run its due process," after taxes. representative of the public, access Mr. Scher said. "It's time to take The company's gross 1960 revenues to public records. the handcuffs off our crime reporters from radio and tv sales were 8.7% Mr. Scher is one of three faculty and let them cover the news." higher than in 1959, the announcement

52 (THE MEDIA) BROADCASTING, February 29, 1961 M 12th Exclusive Telecast STATE FINALS

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BROADCASTING, February 20, 1961 53 GOVERNMENT

special assistant to Chairman Ford, IT SOON WILL BE CHAIRMAN MINOW Mr. Minow disclosed last week. The post of secretary to the commis- Senate gives him unanimous approval on voice vote sion, vacant since Mary Jane Morris Armed with a unanimous confirma- speculation for appointment to the resigned to enter private law practice tion by the Senate, 35- year -old Chicago commission prior to Mr. Minow's se- 11 months ago, will not be filled imme- attorney Newton N. Minow will be lection. The Seattle attorney, a law diately, Mr. Minow indicated. There sworn in as chairman of the FCC be- school classmate of Commissioner King, has been considerable talk about a tween March 1 -6. had the backing for the commissioner- readjustment of the secretary's job since As President Kennedy's personal ship from Sen. Warren Magnuson (D- Miss Morris' resignation and the new choice to guide the FCC under the Wash.) , chairman of the Senate Com- chairman said he wants to think about New Frontier, he was approved by the merce Committee. it awhile. Senate last Monday (Feb. 13) in a Mr. Minow said that he had no one One of the most pressing problems voice vote. Mr. Minow received a specifically in mind as general counsel facing the Minow family before mov- dual confirmation -for the term ending but that "a lot of people have applied ing to Washington apparently has been June 30 and for a full seven -year stint for the job." solved. Mr. Minow said that a tenta- of his own beginning July 1 and run- Meyers and Geller Two other at- tive agreement has been reached to ning through June 30, 1968. torneys who definitely will come to the purchase a house at 3312 Roland Place A Democrat who has been active in FCC with the new chairman are Ted in Washington, although no contract party circles, he will replace Republi- Meyers of the ABC New York legal has been signed. The other Minows can Frederick W. Ford as chairman staff and Dept. of Justice antitrust staffer are wife Josephine (they were married and will occupy the commission seat Henry Geller (BROADCASTING, Feb. 13). in May 1949) and daughters Susan 8, now held by Republican Charles H. Mr. Geller, a law school classmate of Martha 6 and Mary 2. King of Detroit. Commissioner Ford Mr. Minow's at Northwestern U., for- became chairman March 21, 1960, with merly was in the commission general Southside loses again the resignation of John C. Doerfer. counsel's office. in attempt to get ch. 8 Commissioner King received a recess It is expected that Harold Cowgill appointment for the Doerfer vacancy will be replaced as chief of the Broad- Southside Virginia Telecasting Corp. last July. cast Bureau, although no one has been has lost some more ground in its seven - Since his Senate hearing 10 days ago picked as yet by the new chairman. year fight to reverse the FCC's 1954 (BROADCASTING, Feb. 13), Mr. Minow "To me that's a key job and I am going grant of ch. 8 Petersburg, Va., to Peters- has been busy winding up his law prac- to do some thinking about it," Mr. burg Tv Corp. (WXEX -TV). In separ- tice and also lining up staff additions Minow said. The ideal man for the ate actions last week, the commission: he will make at the commission. Among job, it has been reported, is an industry (1) denied Southsidés petition for the latter, he reportedly has asked executive not now in government who reconsideration of the original grant to

Seattle attorney Kenneth Cox to become knows . the broadcasting business "up Petersburg Tv, which also denied South- FCC general counsel, a spot now held and down." side's competing application; (2) re- by John FitzGerald. Mr. Minow said that he has made turned a new Southside application for Reached by telephone last week, Mr. a tentative choice of his confidential ch. 8 because it failed to meet the re- Cox confirmed that he had been con- assistant since his personal secretary, quired co- channel mileage separations tacted about the general counselship Rosane Eberlein, has joined former from a new tv station in Greensboro - but said he has not made up his mind Minow law partner and new U. N. High Point, N. C., and (3) granted whether he will accept. Mr. Cox has Ambassador Adlai Stevenson in New WXEX -TV a renewal of license. Com- often served as special communications York. The other women presently in missioner John S. Cross dissented to counsel for the Senate Commerce Com- the FCC chairman's office will be asked second and third actions. mittee. His name was prominent in to remain, as will James B. Sheridan, Southside has fought the ch. 8 grant

Eight radio -tv areas Magnuson committee will investigate As partial justification of its re- satellites, and a review of the mili- Community antenna and booster quest for $315,000 in operating tary and civilian use of the entire problems, "an extremely contro- funds, the Senate Commerce Com- spectrum. versial subject" and one "that will mittee last week set forth eight major The "continuing problem" of take up a great deal of time of the areas of the communications indus- the allocation of tv channels, in committee." try it intends to look into during the which, the committee says, it is Legislation concerning commu- current session of Congress in Wash- "forced to continue to urge the FCC nications common carriers in the ington. to act." The committee's aim, it domestic and international fields. They include: said, "is to provide for a nationwide The Senate approved without dis- The equal -time provision of Sec. competitive television service." sent the Commerce Committee's ap- 315 of the Communications Act, Subscription tv. propriations request, which was sub- with specific reference to a bill Television network practices. mitted by Chairman Warren G. Mag- (S 204) which would make perma- The committee said the public must nuson (D- Wash.). nent last year's temporary suspen- be protected from abuses but, at the Besides communications, the com- sion for presidential and vice presi- same time, the broadcasting industry mittee has jurisdiction over such dential candidates. must be protected "from what could matters as marine sciences, merchant Establishment of a policy of become censorship." marine and fisheries, aviation and space,communications, via the use of Educational television. surface transportation.

54 BROADCASTING, February 20, 196 You p your sälesme carefully .. . Choose your air salesmen just as carefully . Check List for Hiring Salesmen: INTEGRITY STABILITY RESPONSIBILITY You look for these qualities when you hire a salesman. Be just as sure you get them when you hire air salesmen. In Des Moines KRNT and KRNT -TV Air Salesmen have these qualities. That's why people believe in and depend on KRNT RADIO AND TELEVISION: People have been dialing NRNT Radio for reliable news and sports information for 26 years. Highest ratings for years. ARB and Nielsen prove our television news and sports are also the "preferred ones ". Always top rated. The community knows locally -produced religious and civic - minded shows appear regularly in our schedules. Local radio advertisers have given us by far the biggest share of business in a six -station market. Local television advertisers have given us 80% of the local business in a three -station market. Check our ratings with the Katz Man. He can help you hire our salesmen, too. KRNT Radio and TV - Des Moines An Operation of Cow/es Magazines and Broadcasting, Inc. BROADCASTING, February 20, 1961 55 to Petersburg Tv (owned by Thomas G. Tinsley Jr. and associates) through num- IN THE CONGRESSIONAL HOPPER erous actions, both at the FCC and in the courts. Southside's latest move was Here, in capsulated form, are bills HJ Res 188. Rep. William F. to file a new application for the tv introduced in Congress that are of Ryan (D -N.Y.) - would designate channel when WXEX -TV's license was interest to those in broadcasting and third week in June each year as up for renewal. allied fields: National Amateur Radio Week. Ju- HR 3050. Rep. John V. Lindsay diciary Committee. Feb. 2. CBS BOW TO KENNEDY? (R- N.Y.)-would supplement and re- S 741. Sen. Hubert Humphrey vise criminal laws against conflicts (D- Minn.), with seven co- sponsors Ream says he cut 'Spy' show of interest in executive branch of -would create a Federal Council 'to help' the administration government, including prohibitions on the Arts. composed of 21 mem- against former government em- bers representing various fields of Joseph H. Ream, CBS vice president ployes assisting others in trans- the arts, including radio and tele- for program practices, has told a House actions involving the government. vision, to assist in the encourage- Un- American Activities Committee in- Judiciary Committee. Jan. 23. ment of the country's cultural re- vestigator that he ordered "The Spy HR 3411. Rep. Emanuel Cellar sources. Rules Committee. Jan. 31. Next Door" cancelled "to help" the (D- N.Y.)-would tighten bribery, S 785. Sen. Joseph S. Clark (D- Kennedy Administration. graft and conflict of interest laws Pa.), with two co- sponsors -would A preliminary report of the cancella- in government, prohibiting former create a program of grants, totaling tion by the committee, which has been government employes from breech- $5.2 million annually, to states for looking into the matter, adds that Mr. ing confidence in matters they development of programs in the Ream denies categorically that he had dealt with and unifying laws pro- arts and allied fields, including been approached by the administration. hibiting bribery of government offi- radio and television. Labor Com- He acted only as "a private citizen," cials. Judiciary Committee. Jan. 26. mittee. Feb. 2. he told the investigator, who talked to him in New York on Feb. 6. He is reported as saying he had been he changed his mind about The Arm- detailed explanation of the controversial influenced by President Kennedy's strong Circle Theatre production, ac- decision made to Rep Thomas M. Pelly moves to curb attacks on the Soviet cording to the committee report. (R- Wash.), who has been pressing the Union by top U. S. military personnel. CBS also revealed last week that network on the matter. But when he later realized that the basic network policy considerations But the explanation failed to satisfy Kennedy Administration policy was sub- were involved in the original decision Rep. Pelly. He has asked the House stantially the same, on this point, as to cancel "The Spy Next Door." Un- American Activities Committee to that of the Eisenhower Administration, The disclosure was contained in a interrogate CBS officials, under oath, plus anyone else "having knowledge" of the program, to determine whether censorship, "self- imposed or otherwise," was involved. Rep. Pelly was informed at the time he made his request, the Committee's report had not been prepared and that a script change was required because of CBS' determination to maintain a clear line between news -under supervision of the network's news division - and a program produced outside CBS. Whether it's prime time nighttime or all day daytime - "Spy" was produced by Talent Assoc. Channel 8 is your best TV buy in West Coast and Central He also was told that CBS feels this Florida! line was blurred by the opening segment NSI DECEMBER 1960 of the original version of the fact - NSI DECEMBER 1960 based documentary dealing 6 PM Midnight with So- 7 AM to 6 PM - viet espionage in America. This showed Av. Homes Av. Homes Soviet Premier Khrushchev raging over Station Watching Station Watching the U -2 spy -plane incident, followed by CBS newsman Douglas Edwards, thru Friday Monday thru Friday who Monday serves as narrator for the show, saying, WFLA -TV 27,146 WFLA -TV 67,721 in effect, that the Russians had no right to STATION "B" 25,718 STATION "B" 65,455 complain since they engage in espionage, too. STATION "C" 4,220 STATION "C" 21,588 Background This information was in a memorandum from Richard Salant, where *Tho big 28 county area president of Division, both ARB and Neilson agree CBS News to WFLA -TV leads in average Mr. Ream, who sent a copy to Rep. homes reached when people Pelly. watch TV the most - 6 p.m. to In the note, Mr. Salant took "full midnight! responsibility" for insisting the Khrush- chev sequence be eliminated. He said REPRESENTED NATIONALLY IT -BLA IR TV that it "so confused the line between news functions and outside -produced programs and so translated the nature wf/ai AN,A ST 4vPETERSBURG (1.18 of the program into an editorial rather

56 (GOVERNMENT) BROADCASTING, February 20, 1961 004 KBIG minutes now have more muscle ... because new sales - Saotd Ba.ba minded personalities like Joe Niagara, Jim O'Leary, and Bob Gage add strength even to undernourished advertising budgets.

RADIO CATALINA 740kc / 10,000 watts KBIG can lift your sales volume for only 38¢ per thousand lis- JOHN POOLE BROADCASTING COMPANY, INC. tening homes in metropolitan Los Angeles (1960 Cumulative 6540 Sunset Boulevard Los Angeles 28, California Pulse). No extra cost for KBIG selling power in San Diego, San H011ywood 3 -3205 National Representatives: Bernardino, and 231 other vital Southern California markets. Weed Radio Corp. San Dm added that this has led to rejection of a number of outside-produced news and public affairs programs. Mr. Salant said he first insisted on changing the show's opening at a meeting of CBS officials, including Mr. Ream, on Jan. 19. Mr. Ream had told Rep. Pelly that after the script change was made, network officials decided to screen the production itself before scheduling it for broadcast. This was decided on Jan. 28, and the production was taped the night of Feb. 1, about the time it was to have been aired. It was approved next day for presentation Feb. 15. Quick Change After receiving the Salant note Tuesday Rep. Pelly indicated he was ready to drop the matter, West Virginians honor their congressmen but the next day he was drafting his letter to Chairman E. Walter of the West Virginia con- Shott, WHIS -TV Bluefield, W. Va., Francis Members (D -Pa.) of the House Un- American were dinner president of W. Va. Broadcasters gressional delegation Activities Committee. guests of the state broadcaster's asso- Assn.; Rep. John M. Slack Jr. (D); ciation Feb. 15 at the Mayflower Sen. Jennings Randolph (D); Rep. Hotel, Washington. Vincent T. Wasi- Elizabeth Kee (D); Sen. Robert C. lewski, NAB government affairs vice Byrd (D); Rep. Arch A. Moore Jr. Bennett complaint president, gave an informal review of (R); Mel Burka, WTIP Charleston, industry developments. L to r: John association secretary. filed against ABC Federal Prison Director James V. than a documentary that it violated our dealing with important current issues, Bennett, still fuming at The Untouch- policy." including problems of foreign relations, ables, filed his long -expected complaint He explained CBS policy requires be produced by and under the super- with the FCC last week, asking that that "news and public affairs programs vision of CBS News Division." He "appropriate steps be taken." He did not, as he threatened earlier, file against the license renewal of ABC's owned stations and four of its affiliates (BROAD- NO ONE ELSE CASTING, Jan. 12). CAN MAKE THAT Mr. Bennett charged the Al Capone of all the program was presented as fact when in STATEMENT! truth it was entirely fictionalized. The TV stations scenes in the episodes showing the gang- . - ster's transfer from Atlanta to Alcatraz . reflected on the good name of the Prison in the Pacific Service and its staff, he said. The episodes, run Jan. 5 and Jan. 12, showed Northwest a venal prison guard favoring the Chi- cago mobster. In his Feb. 9 complaint to FCC only KTNT -TV Chairman Frederick W. Ford, Mr. Ben- nett listed seven points in the two epi- includes all sodes which, he charged lent versimili- ...... tude to the broadcasts. He also enclosed 5 cities* in its copies 'of letters received from active ... JUST US! and retired prison officials and from the public. "A" contour Earlier, Mr. Bennett had complained to Sen. Warren G, Magnuson (D- Wash.) 'SEATTLE TACOMA EVERETT and Rep. Oren Harris (D-Ark.), chair- Before you buy television BREMERTON OLYMPIA man of their respective congressional in the Pacific commerce committees. He had also Northwest, seen Sens. Andrew F. Schoeppel (R- consider this one basic fact: Only KTNT -TV in O. Pastore this area includes five major cities of Western Kan.) and John (D- R.I.), Washington within its "A" contour, and KTNT- both members of the Commerce Com- TV's tower is ideally located a to beam clear CHANNEL 11 mittee. signal to all of this major market. O CBS for Another aspect of The Untouchables Ask your WEED TELEVISION man about dozens Seattle, Tacoma and Puget Sound which has drawn complaints heavy of other reasons you should include KTNT -TV area -its concentration on Italian named and ac- in your advertising plans. Studios in Seattle and Tacoma cented gangsters -may be resolved on Friday when the board of directors of the Italian- American Democratic Socie- -59 (GOVERNMENT) BROADCASTING, February 20, 1901. O Baton Rouge La. is the 4th market in the Gulf South!

No gambling when you buy WBRZ in Baton Rouge . . . Baton Rouge as a market ranks just below Ft. Worth - Dallas, Houston and New Orleans. It's the 4th largest market in the Gulf South -an area made up of the states of Louisiana, Texas and Mississippi. The Baton Rouge market, with a population of 1,561,000 and retail sales of $1,285,000,000.00, is served completely by television station WBRZ. Baton Rouge is truly too BIG a market to be overlooked on any list. Call your Hollingbery man. NBC WBRZce2 ABC ..AROADCASTINC, February 20, 1961 59 In Pittsburgh take TAE and see how to really fire up sales

BASIC ABC IN PITTSBURGH / REPRESENTED BY THE KATZ AGENCY ties of New York is scheduled to decide regular committee expenses, the re- whether to picket ABC or not. If the mainder for the new special subcom- decision is affirmative, the public dem- mittee, the committee's tv-ratings sur- onstration will take place March 9, the vey and its continuing spectrum study. natal day of Amerigo Vespucci, for whom America is named. The pressures Bureau says examiner to diminish the use of Italian names and characterizations was brought to a head erred in Laurel case by Rep. Alfred E. Santangelo (D -N.Y.) The FCC's chief hearing examiner and others of a group of congressmen of was accused last week by the Broadcast Italian extraction (BROADCASTING, Feb. Bureau of going beyond his legal authori- 6). ty in refusing to approve a dropout ABC already has begun to run a dis- agreement between two applicants for claimer on the show and has announced a new am on 900 kc in Laurel, Md. it is taking steps to reduce the use of Examiner James D. Cunningham re- Italian names and characters. The dis- fused to sanction an arrangement where- claimer reports that the The Untouch- by Interurban Broadcasting Co. would is based fact, ables on but fictionalized. pay Laurel Broadcasting Co. $10,000 in expenses for dropping out (BROAD- Examiner favors MGA CASTING, Jan. 30). Mr. Cunningham dismissed the Laurel application with in ABC labor case prejudice. Laurel principals are Milton James R. Hemingway, trial examiner Grant, who would receive $10,000 from for the National Labor Relations Board, Interurban, and James R. Bonfils, who has found ABC guilty of refusing to would receive $10. bargain with the Musicians Guild of The Broadcast Bureau said Mr. America, certified as exclusive bargain- Grant's explanation of expenses is suf- ing agent for all musicians employed ficient. The bureau said that nowhere in in Pittsburgh by ABC for tv film production. the legislative history of the 1960 amend- Unless ABC agrees to bargain with ments to Sec. 311 "is there even the MGA within 20 days of the date of slightest intimation that Congress in- take TAE Mr. Hemingway's report Feb. 9, he tended that the commission explore the recommends that NLRB issue a com- nature of legal and engineering fees pliance order. MGA won an NLRB charged for actual services rendered on and see applications withdrawn unless such fees election March 7, 1960, and was certi- how to really fied March 20, 1960, as collective are patently excessive." bargaining agent for ABC's tv film Fees charged by legal counsel-Dow, fire up sales musicians, but on May 20, 1960, ABC Lohnes & Albertson-and Laurel's en- notified MGA of its refusal to bargain. gineer, George W. Davis, were both "li- MGA filed unfairness charges June 2, gitimate and prudent," the bureau and TV advertising can best fire 1960, and a hearing was held Sept. 13, the two applicants maintained in asking the FCC to review and reverse the ex- up sales by reaching the 1960, before the trial examiner. The American Federation of Musicians, bar- aminer's ruling. They argued the ex- most people at the least cost. gaining agent for musicians employed aminer exceeded his authority in passing on the fees that should be charged by If we sound a bit obvious, on ABC's radio and tv network programs, intervened in the hearing in sup- professional counsel. may we respectfully suggest port of ABC, as did CBS and NBC. Both parties said the $10,000 was well that you check the changed below Mr. Grant's actual expenses and Harris plans new group that Mr. Davis has sued Mr. Grant for TV picture in Pittsburgh, $6,764.80 the engineer claims still is both in homes reached and to replace oversight owed him. (Mr. Davis already has been paid $4,034.99 by Laurel). cost per thousand. Your Katz Chairman Oren Harris (D -Ark.) of the House Commerce Committee plans Mr. Grant and the Broadcast Bureau man will be delighted to sup- maintained that the examiner erred in to establish a new special subcommittee, ply the facts about WTAE's similar in function to the oversight unit dismissing the Laurel application with prejudice while disallowing the agree- rise to dominance in the that went out of business last Decem- ber. ment. Pittsburgh market. He discussed the proposed subcom- Laurel Broadcasting asked that the mittee at the full Commerce Commit- record be reopened. tee's organization meeting Thursday, ac- Pastore wants tv 'clean up' cording to a committee member. Rep. BASIC ABC IN PITTSBURGH Harris did not disclose his ideas in de- Sen. John O. Pastore (D- R.I.), chair- tail, but reportedly said the new unit, man of the Senate Communications Sub- which would check on the administra- committee, called on the television in- tion of regulatory agencies, would be dustry last week to "clean up" its own composed of five or six members. programs without waiting for govern- Rep. Harris has introduced a resolu- ment prodding. He expressed the hope wBIG TELEVISION tion (HR 165) seeking $435,000 for that legislation would not be necessary the operation of the Commerce Com- but suggested that the FCC, through mittee. According to a committee persuasion. could help promote better source, $155,000 would be used for programming.

BROADCASTING, February 20, 1961 (GOVERNMENT) 61 Rules group schedules comments of the NAB, which had MUSIC thoroughly excoriated the proposal. Taft hearing on House radio -tv pointed out that it is a large company T all day long to sui+ every The House Rules Committee will hold with complex procedures and that the mood of the day. Free- a public hearing tomorrow (Tuesday) requirements would not be too burden- N dom from weird sounds on two resolutions (HR 27 and 28) some for it. But, the company said, if . . . freedom from gim- which would permit live radio and tv the new form would cause it some extra E micks ... just wonderful coverage of House sessions and commit- trouble the form would be a much greater inconvenience for most smaller entertainment. tee hearings. However, no one thinks the measures, companies. introduced by Rep. Martha W. Griffiths Deadline for reply comments was S (D- Mich.) have much of a chance. Feb. 15. NEWS House Speaker Sam Rayburn, who has o always opposed radio -tv coverage of Agencyman Bryan shows More newscasts per day either the House or its committee hear- U than any other local sta- ings, has not relented. He still opposes FTC sandpaper test them, and observers expect the resolution. Local news gather- A Federal Trade Commission hearing tions to be voted down in committee. false advertising charges against N ing as well as reporting. Rules Committee Chairman Howard on Palmolive Rapid shave resumed briefly National and international W. Smith is widely regarded as having in New York last week (Feb. 16). through the called a hearing on the resolutions only D coverage all On motion by defense counsel to to nettle the speaker. His committee did a day from NBC's excellent dismiss respondents Ted Bates & Co., hold hearings in 1955 on a resolution to staff. agency for Palmolive, and the Colgate - open committee hearings to broadcast- Palmolive because no further sub- o ers. But he has never acted on Mrs. Co., stantial evidence would be introduced, Griffiths' measures, which have been in- Hearing Examiner William L. Pack gave troduced in three previous sessions. F PERSONALITIES the FTC attorneys However, Rep. Smith denies he called the respondents and file written proposed findings, up Mrs. Griffiths' resolutions out of re- 30 days to that are well -known and and any additional mem- sentment over his defeat by the speaker conclusions welcome in every home oranda. At that time a date will be G in the fight over the size of the Rules . . . fixed for oral argument in Washington. selected to suit the Committee. "There are a lot of odds testify again at last week's program and backed and ends that have been hanging around Called to o ... hearing at the U.S. Court House in here for a long time, and I thought now by vigorous promotion. New York, Brantz Bryan Jr., Ted Bates' would be a good time to let the commit- account executive on Palmolive Rapid o tee act on them when we're not too Shave, placed in evidence three samples busy," he said. "We're going to let the of which had been shaved D NETWORK House vote on these matters-that's sandpaper just prior to the hearing. Mr. Bryan what they said they wanted in the fight." Monitor for the week -end, testified he soaked each piece with Pal- molive Rapid Shave for periods ranging plus NBC's on the spot M Replies on FCC financial from 211/2 minutes to one hour and 20 coverage of events when forms mellow slightly minutes, and then successfully shaved U they happen -where they each sample with a Gillette Razor and happen. Replies last week to comments on the Gillette Super Blue Blades. FCC proposal to revise its annual finan- The FTC's compaint against Palm- S Facts, figures, data, sta- cial forms required from broadcasters olive Rapid shave, issued Jan. 8, 1960 18, Nov. 7, 1960), tistics and other pertinent were as contemptuous of the plan as the (BROADCASTING, Jan. original comments (BROADCASTING, Feb. charged the agency and advertiser with information are at the 6). misrepresentation in tv ads. FTC held fingertips of your PGW McKenna & Wilkinson, Washington that sandpaper used in the commercial Colonel. See him today. law firm, pointed out this year's forms was not identified as Plexiglass coated are due in six weeks, so the new form with sand. not be PRESIDENT could used this year, anyway. It Col. B. J. Palmer suggested that in view of the unanimous Single information unit VICEPRES. á TREASURER disfavor in industry comments, the FCC D. D. Palmer group EXEC. VICE.PRESIDENT carefully revise its proposal "by elimin- asked by advisory Ralph Evam SECRETARY ating non -essential items and schedules, U. S. Advisory Commission on In- Wm. D. Wagner by deleting unduly burdensome require- formation has urged the Kennedy Ad- RESIDENT MANAGER Ernest C. Sanden ments and by correcting numerous am- ministration to consolidate its foreign SALES MANAGER Pax Shaffer biguities." Having done this, the com- information, general education, and mission should submit the revised pro- cultural programs in one agency, whose posal for comments, the law firm rec- director would have access to the Presi- ommended. dent, attend Cabinet meetings and par- DAVENPORT IOWA Triangle Stations said adoption of the ticipate in National Security Council KETTENDORF proposed forms would be a step back- deliberations. ward for the commission to a form that The commission also recommends ROCK ISLAND in substance was abandoned in 1953. that U. S. Information Agency with- MOLINE Triangle also protested the the hold its requests EAST MOLINE part of for additional funds form asking for information on revenues until the proposed consolidation is com- PETERS. GRIFFIN, WOODWARD, INC. from sources outside broadcasting. pleted and country-by-country review EXCLUSIVE NATIONAL REPRESENTATIVES Taft Broadcasting Co. agreed with the of USIA activities is made.

62 (GOVERNMENT) BROADCASTING, February 20, 196ií CC We Do More Jobs. .. Better with Videotape* Recording. Business is better than it's ever been and we have a smoother, more efficient operation," sums up Al Beck. "For us, Ampex VTR is a basic piece of equipment that fit into our operation right from the start. It's no `sacred cow' to us; everyone here operates it. And essentially, it gives us a whole crew of operators plus announcers ... a real problem -solver when it comes to scheduling personnel. From an operating standpoint, it's tremendous. Today, for instance, the boys are knocking out 15 1- minute commercials. And we have scheduled as many as 63 recordings in one operating day. I wouldn't want to go back to operating without an Ampex. ".. Ask Ampex today for specific station histories of the Videotape Television Recorder as a basic money- making component of any competitive TV facility. Ask, too, about Ampex financing and leasing arrangements. Write Department BB. REX AMPEX PROFESSIONAL PRODUCTS COMPANY 934 CHARTER ST., REDWOOD CITY, CALIF. AMPEX OF CANADA LTD., REXDALE, ONTARIO

1 e CH( Co ` v- o ®°4)]f

MR. AL BECK, CHIEF ENGINEER TM Ampex Corp. KGBT -TV, RIO GRANDE VALLEY, TEXAS (73 100 TV HOMES/

_ .. . , - .. ------.-.--

-AROADCASTIN6; February 20, 1861 63 (full text in FOR THE RECORD, page in Ogden, Utah, for noncommercial FCC tells Philco delay 146). educational use. The Ogden City Board of Education petitioned for the chan- necessary on WRCV -TV Granted a cp for a new uhf tv sta- nel, currently commercial but unused. Answering Philco Broadcasting Co's tion on ch. 62 in Allen Park, Mich., motion to expedite the renewal or sale to Robert M. Parr, a Baptist minister Loevinger to head Antitrust of NBC's WRCV -TV Philadelphia, the who owns WRMP (FM) Allen Park. FCC last week told the company that The station is authorized ERP of 20.4 A Minnesota Supreme Court justice by President delay is necessary for the commission kw visual, 11.2 kw aural with antenna was nominated last week to unravel "complex substantive and height of 310 feet. The commission Kennedy to be head of the Dept. of procedural questions" involved in the also granted cps for uhf translator Justice's antitrust division. He is Judge case. stations in Winnemucca, Nev. (ch. 74) Lee Loevinger, 47, a member of the Philco applied for the channel (3) to translate programs of KBOI -TV Minnesota high court since April 1960. now operated by NBC two days after Boise, Idaho, and in Point Arena, Calif., He was named to be Assistant Attorney the network applied for renewal of to translate programs of KRON -TV General succeeding Robert A. Bicks of WRCV -TV's license. Philco demanded San Francisco. New York, who held the post as acting the facility be contested in comparative chief for lack of Senate confirmation Was asked by WARD -TV Johns- and who resigned when the Kennedy ad- hearing (BROADCASTING, May 9, 1960, town, Pa., to delete chs. 19 and 56 ministration took office. Judge Loev- Jan. 16, 1961). there and add ch. 3. The station, which inger was a member of the same law In last week's letter, the FCC assured operates currently on ch. 56, points out Philco that every effort is being made firm as Orville Freeman, Secretary of that it is at a competitive disadvantage Agriculture and former governor of to resolve the matter as quickly as in a city where two vhf stations are Minnesota. possible. Among the questions it is well established. studying is Philco's request that the applications be designated for compara- Denied a petition by WXTV (TV Court backs ch. 12 grant tive hearing, the commission wrote. Youngstown, Ohio (ch. 45), for rule - A 1959 FCC grant of ch. 12 in making to delete ch. 45 and substitute Beaumont, Tex., to Television Broad- KLFT's Theriot asks ch. 15 in Youngstown, by deleting chs. casters Inc. (KBMT [TV]) was upheld 29, 15, and 22 from Canton, Ashtabula, FCC for forgiveness by the U.S. Court of Appeals last week. both Ohio, and Pittsburgh, Pa., respec- By a vote of two to one, the court Pleading that operation of KLFT tively. Commission denial was based turned down the objections of Brown Golden Meadow, La., "is dictated in on the short co- channel spacing that Telecasters Inc., the unsuccessful appli- the main by public service rather than would be involved between WTAP -TV cant. Brown charged that Television financial considerations," owner Joseph Parkersburg, W. Va. (ch. 15) and the Broadcasters misrepresented the status proposed ch. 15 Leo Theriot last week asked the FCC in Youngstown and of its proposed studio in its application. would necessitate deletion in latter to drop license revocation proceedings com- KBMT once operated ch. 31 but failed, munities of three low uhf against him. channels. to make a go of uhf in the two -vhf Mr. Theriot said that the violations Invited comments by March 15 on Beaumont market (KFDM -TV ch. 6 cited by the commission in its show proposed rulemaking to reserve ch. 24 and KPAC -TV ch. 4). cause order were corrected before the order was issued (BROADCASTING, Jan.

23) . He expressed regret for not re- sponding to FCC inquiries and for his Brown bill would dull editor's scissors "oversight" in not filing required statements. This was due, he said, to the WOULD LIMIT EDITING OF INTERVIEWS AND DISCUSSIONS pressure of other business interests and Rep. Clarence Brown (R- Ohio), would comment further at the hearings "a dire lack of experienced personnel." ranking minority member on the House he hopes the Commerce Committee will The licensee promised to comply fully Rules Committee, has introduced legis- hold on the measures. However, it is in the future. lation that would severely restrict pro- understood that he has complained to A "relatively large percentage" of ducers of taped or filmed interview and CBS about his own appearance on that KLFT's broadcast time is devoted to discussion shows dealing with public network's program, The Keeper of the "reports of wind and weather [which] matters. Rules: Congressman Smith and the New is of vital interest to the saving of life The bill (HR 4232) would prohibit Frontier, on Jan. 19. and property throughout the area, par- broadcasters from editing comments on The program dealt with Rep. Howard ticularly during periods of storm and such subjects without the express con- W. Smith (D -Va.), chairman of the hurricane," Mr. Theriot told the com- sent of the person interviewed. Rules Committee and his then- impend- mission. He said the ill station "can Under the bill, broadcast station li- ing battle with House Speaker Sam a show cause in Wash- afford hearing censees who present an altered record- Rayburn. Rep. Brown is known to feel ington or anywhere else." ing on an interview without the written that his views, given in a two-hour re- consent, "to each change," of those par- cording session, had been distorted in The FCC last week... ticipating in the interview or discussion, the editing process that trimmed his Pointed out that petitions to sever would be subject to fines of up to appearance to fit into the time allotted an application from a consolidated pro- $10,000 or a year's imprisonment, or him on the one -hour show. ceeding should be addressed to the pre- both. His network regulation bill (HR siding hearing examiner who will, if Rep. Brown, who also introduced a 4231) is identical to a measure intro- severance is granted, thereafter hold network regulation bill (HR 4231), said duced earlier in the session by Chairman such separate hearing as is necessary there had been "a great many com- Oren Harris (D -Ark.) of the House and issue an initial decision with re- plaints from congressmen about shows Commerce Committee. It would bring spect to the severed application. The that are supposed to be documentaries networks under FCC regulation, re- FCC was moved to the pronouncement but are nothing but propaganda." quiring them to apply for operating li- by applicants who had directed such Faulty Editing He declined to spell censes, as individual stations do at petitions directly to the commission out the alleged criticisms, stating he present.

64 (GOVERNMENT) BROADCASTING, February 20, 19p INTERNATIONAL

CANADIANS HAVE INVESTIGATORS, TOO The result, not cause Parliamentary committee ready to start probe of radio -tv Television is being used as a scapegoat for society's lowered Preliminary briefs were submitted at present CBC must obtain approval of standards, Frederick B. Rains - Ottawa on Feb. 9 by the Board of the Canadian treasury board before berry, supervisor of school broad- Broadcast Governors, Canadian Assn. an application. This leads to making casting for the Canadian Broad- of Broadcasters and Canadian Broad- awkward situations when an independ- casting Corp., told the 34th an- casting Corp. to the Parliamentary ent group also applies a license in for nual meeting of the National Committee on Broadcasting established the same city. Approval of the treasury Council of Churches' Div. of to probe the industry. board is G. C. Fairfield, felt in some quarters to be Christian Education last week. Conservative member for Portage -Nee- tantamount to CBC being granted the Mr. Rainsberry added that what pawa, Man., is chairman of the com- license. we see and hear through tele- mittee. The BBG praised the CBC for the vision is a result of society's ills, The BBG asked in its brief that Par- quality of its programs and praised not the cause of them. liament give more detailed instructions some independent tv stations, but in the Broadcasting Act concerning the pointed out that some private station regulatory board's functions. The BBG programs were unsatisfactory. This, it whole intent of the public policy which has been criticized in its recommenda- said, was especially so in the smaller requires control to assure proper pro- tions for television station licenses, and markets. portion of Canadian program content expects to be questioned in that regard This will be the first time since its and advertising. by the committee. establishment in 1958, that the BBG The CAB praised the BBG as a The BBG also asked that broadcast will be questioned before a parliamen- group of "able Canadians conscien- electioneering be permitted to the day tary committee. tiously striving to discharge their very before the election. At present the reg- Catv and Pay -Tv The CAB in its considerable responsibilities in the best ulations require a two -day lapse be- submission asked that community an- interests of Canada generally, and pro- tween sponsored election broadcasts tenna systems and pay -television facil- viding responsible and effective leader- and the actual election day. The BBG ities be brought under Broadcast Act ship for the broadcasting industry of asked that CBC indicate cities where it control. The CAB charged that as Canada." wants tv stations to meet its responsi- things stand the community antenna CAB and individual independent bilities under the Broadcasting Act. At system and wired tv systems defeat the broadcasters will probably be the first

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`ROADCASTING, February 20, 1961 65 witnesses to be questioned by the par- expected. He also blames a power in- liamentary committee. Bedtime fable crease by CHEK-TV Victoria, B. C., CBC in .its submission pointed out shortly before CHAN -TV went on the that it is supplying a national radio and London's Roman Catholic air. This caused an increase in viewers television service for Canada in both Church last week attacked British from Vancouver for CHEK -TV and English and French at a cost out of tv programming -and even of- took advertising which CHAN -TV had public funds of four cents a day per fered its own remedy. Charging expected. Because CHAN -TV is the household. The brief pointed out that the BBC with "low morals" and first new tv station in Vancouver in six CBC services have remained below the "excessive preoccupation with vio- years, viewers have not changed their $15 a year target per household it set lence and horror" in its pro. viewing habits as yet. for television prior to the advent of tv grams, the church group sug- in 1952. gested: CKEY Toronto sale While some of its programs have Make all programs up to 8:30 been criticized, the CBC stated it will p.m. suitable for family audiences up for BBG action continue to experiment in its quest for at which time would come a com- Sale of CKEY Toronto, Ont., by high quality television programs to meet pulsory break of some minutes Jack Kent Cooke to Shoreacres Broad- all sections of the Canadian population. (filled by religious and news pro- casting Co. Ltd. will be up for the ap- It felt that its costs would go up con- grams) so that parents would proval of the Board of Broadcast Gov- siderably when color tv established in have a regular point at which to ernors meeting in Ottawa Feb. 22 -24. Canada at the demand of Canadian take the children away from the CKEY, on 580 kc with 5 kw day, 1 viewers. CBC expects some losses on sets. kw night, is being sold to a syndicate advertising with the advent of second The BBC refused to comment. composed of the Toronto Globe & television stations in eight Canadian Mail; Canadian Westinghouse Electric cities in the current fiscal year. Corp; John Aird, John Edison and John Stewart, chairman of the Board of Tory, Toronto lawyers, and William Broadcast Governors, and other mem- Wilder, investment banker. Canadian tv operator bers of the BBG as well as officials of The price was not disclosed. seeks BBG dispensation the Canadian Broadcasting Corp. and Mr. Cooke, brother of radio -tv sta- leading advertising agencies, will discuss representative Donald Cooke, was Ernest Bushnell, president of CJOH- tion changes proposed by the BBG in Can- one of the witnesses interrogated by the TV Ottawa, Ont., which goes on the ada's radio broadcasting regulations FCC during hearings involving the air in March, suggested in a speech at and beer advertising. Panels are also ownership of KRLA Los Angeles which Ottawa that non -network television sta- planned on broadcast advertising prob- is licensed to Donald Cooke (BROAD- tions should not be required to have lems. CASTING, Nov. 7 and 14, 1960). Jack 45% Canadian program content by Closed sessions on March 14 will in- Kent Cooke is expected to become a April 1. The new regulation of the clude separate meetings for radio and Board of U. S. citizen this spring. Broadcast Governors goes into television operating problems, and busi- effect at that time for all Canadian tv ness sessions on March 15. stations. Canadian fm application Among problems to be discussed are Mr. Bushnell, a former vice- presi- establishing new radio and television bothers U. S. tv outlet dent of the government -owned Ca- sales organizations by the CAB, the in international nadian Broadcasting A ticklish problem Corp., said that association's sponsoring of the Domin- the Manitoba- non -network stations relations has arisen along were placed at ion Drama Festival which is to cost broadcasters a disadvantage North Dakota border and on this ruling. Network about $20,000, and possibly the softly. stations, he pointed out, in- on both sides are treading need only join creases in transmitter license fees pro- arises from the appli- the network at any time to obtain The problem CBC posed by the Dept. of Transport. cation of CKY Winnipeg for an fm Canadian live programs, thus easily ful- filling adjunct, on 103.1 mc, to its radio opera- their 45% Canadian content granted (it's quota. Independent CHAN -TV lays off help tion. If this application is tv stations not on by the Board of the network (there due to be considered are eight such Ca- as economy measure Governors Wednesday), the nadian stations now) would have to Broadcast CHAN -TV Vancouver, B. C., on reception of television signals from build live programs to come within the 12), regulations. Feb. 10 dismissed 25 of its 127 em- KCND -TV Pembina, N. D. (ch. ployees as part of an economy measure. will be blacked out within a radius of The dismissals were made by J. G. eight miles of the fm station's antenna, Canadian association Chutter, a director and shareholder, according to KCND -TV officials. Pem- plans Vancouver against the approval of president and bina is 60 miles south of Winnipeg. meeting general manager Art Jones, to whom The cause of the tv blackout will be The annual meeting of the Canadian the tv license was issued last summer. the second harmonic of the fm station's Assn. of Broadcasters March 13 -15 at The station has been on the air for transmissions. CKY officials deny that the Hotel Vancouver, Vancouver, B. C., about three months as the second Van- any interference will be caused to ch. 12 will ,feature operating, sales and policy couver tv outlet. viewers. meetings, as well as panel discussions Mr. Chutter, a Vancouver business- The U. S. tv station feels it cannot on Canadian broadcasting regulations man, explained that he was appointed properly participate before the BBG and advertising. Murray Brown, CFPL- by a committee of directors to head a since it has no standing as a Canadian AM-FM-TV London, Ont., will chair management committee to try to put broadcaster. But the station says it's the sessions, which will be open to all some economies into effect. The dis- heartened by assurances that Winnipeg on March 13 and the morning of missals cut across all areas of operation viewers and servicemen intend to pro- March 14, and open only to CAB mem- except technical. test the fin assignment. bers the afternoon of March 14 and all Mr. Jones stated that financial diffi- Winnipeg is served by two Canadian day March 15. The annual dinner is culties were experienced because op- tv stations as well as by the NBC -ABC scheduled for March 15. erating costs were higher than antici- affiliated KCND -TV; they are CBWT Panel sessions with Dr. Andrew pated while revenue was lower than (TV) (ch. 3) and CJAY (TV) (ch. 7).

B6 (INTERNATIONAL) BROADCASTING, February 20, 1966 FASTER THAN A SPEEDING BULLET

_._more powerful ti-zazl a erviziorrimr THE HIGHEST RATED CHILDREN'S SHOW IN THE HISTORY OF TELEVISION

CONSISTENT RATINGS - leading your market's top ten year after year ... packing the same impact today as the first year SUPERMAN was produced!

SUPERMAN shows overwhelming strength in every rating survey, every time slot, every market, against all competition!

L JPERMAN is more than the top children's show. .. it's the favorite of millions of adults who love action and adventure!

Rank in Variety's Survey Date Source Time Top Ten Rating Share

KYW Cleveland Jan 13 -19, 1960 ARB Mon 7:00 24.1 52.9

KBTV Denver Nov 8 -14, 1959 ARB Mon 6:00 8 19.0 40.0 SUPER KUTV Salt Lake City March 1 -7, 1960 ARB Wed 5:00 1 16.9 55.6 can be KIRK Houston March 1 -7, 1960 ARB Mon 5:30 3 20.8 54.2 KFJW Dallas Jan 13 -19, 1960 ARB Mon 6:00 4 16.6 38.6 bad KFSD San Diego October 1959 ARB Mon 6:00 2 22.3 51.8

WCPO Cincinnati March 1 -7, 1960 ARB Mon 6:30 1 20.5 50.0

CKLW Detroit March 1960 ARB Wed 6:30 6 16.6 48.7 NEW RATINGS IN SHOW SUPERMAN WPST Miami Aug 1960 Nielson Daily 5:00 Every pr WSB Atlanta Oct 3 -Dec 4 Nielson Daily 4:30 '17.0 itself . . . . AND WHAT HAR1 EN'EN O WEEKENDS! success for WPIX New York City Nov 12, 1960 ARB Sat 7:00 12.3 22.2 WPIX New York City Nov 13, 1960 ARB Sun 5:30 18.9 30.5

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This extraordinary crime- fighter has been honored more than any other fictional character ..

Newspaper Guild Page One Award Council of Protestant Episcopal Churches Award United Parents Associations of New York Award American Schools and Colleges Association Award Youth Builders Award National Conference of Christians and Jews Award Laymen's National Committee Award Child Study Association of America Award ... and many more !

Parents, teachers, church groups, civic leaders, radio and television critics -all commend SUPERMAN'S struggle for tolerance, and his fight against juvenile delinquency.

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445 PARK AVENUE, NEW YORK 22, N. Y. PLAZA 2 -4100 TIGHTER MONEY, TIGHTER REGULATION

As this publication noted a year ago, broadcast- In the circumstances, broadcasting faced the ing entered 1960 in a paradox of plenty- plenty of prospect of being caught in a squeeze between a money and plenty of trouble. By last week both slackening of the growth in revenue and an in- plenitudes had diminished somewhat, the former crease in the cost of programming, and broad- by enough to cause some concern and the latter by casters were not themselves wholly in control of too little to give any reason for comfort. either curve. The paradox that was observable at the beginning If the general economy did not respond to the of last year had taken a slight twist by the end of combined efforts of business and government, the it. Although total billings for the whole of 1960 for volume of broadcast advertising was bound to be both radio and television were the biggest in both adversely affected. media's histories, soft spots had appeared in the If the clamor for program improvement among second half of the year and were persisting in the some circles in government and out of it did not first part of 1961. Although government investiga- die down, broadcasters would find themselves com- tions had abated during the political campaigns in mitted to expensive experimentation in program- the last half of 1960 and the preparation for an ming. administration change in early '61, a spate of new To widen the gap between the curve of revenue ones was promised. And the policy of regulation and the curve of expense appeared to be the big- at the FCC was headed toward a hardening. gest problem facing broadcasting in 1961.

BROADCASTING, February 20, 1961 71 1961: YEAR FOR CAUTIOUS OPTIMISM Tv growth will continue, but recession may slow it down Radio, although hit harder, should at least hold its own Economists trying to make sense out upturn: They stressed that the down- the talk by the middle of February. of 1961 are being doubly cautious be- ward movement unquestionably would It was discreet optimism, certainly, cause of the way they flubbed 1960. continue for a while yet, but their pro- bounded on all sides by careful quali- They predicted boom but what they jections indicated that it might bottom fications. But through the qualifica- got, while thankfully not a bust, was out by May and find the economy tions there emerged these general con- very definitely a recession that wasn't moving nicely on the rise by midyear. clusions: supposed to be there. If general economists were cautious, The recession probably will slow Unlike the economy, however, they broadcasters trying to forecast both the television's rate of growth but in all were recovering from this blooper by economy and its probable effects on likelihood will not bring that growth mid -February and predicting with some- their own business were Dandling the to a stand -still, calculated on a full -year thing like their old aplomb that the crystal ball as if it were loaded -as, basis; current slide -which started last July - indeed, they agreed it might be. But Radio will feel the recession's ef- would peter out by mid -1961. Some even among broadcasting economists, fects, but probably will maintain its experts saw signs of an even earlier optimism was beginning to dominate current volume of business and may

TELEVISION TIME SALES 1948 -1960

change change change % change from National from from from

National previous Non - previous previous previous Year Network year Network year Local year Total year

1948 ' $ 2,500,000 $ 6,200,000 $ 8,700,000 1949 10,796,000 $ 7,275,000 9,460,000 27,530,000 1950 35,210,000 +226.1 25,034,000 +244.1 30,385,000 +221.2 90,629,000 +229.2 1951 97,558,000 +177.1 59,733,000 +138.6 51,304,000 + 68.8 208,595,000 +130.2 1952 137,664,000 + 41.1 80,235,000 + 34.3 65,171,000 + 27.0 283,070,000 + 35.7 1953 171,900,000 + 24.9 124,318,000 + 54.9 88,474,000 + 35.8 384,692,000 + 35.9 1954 241,224,000 + 40.3 176,766,000 + 42.2 120,131,000 + 35.8 538,122,000 + 39.9 1955 308,900,000 + 28.1 222,400,000 + 25.8 149,800,000 + 24.7 681,100,000 + 26.6 1956 367,700,000 + 19.0 281,200,000 + 26.4 174,200,000 + 16.3 823.100,000 + 20.8 1957 394,200,000 + 7.7 300,500,000 + 6.9 174,000,000 - 0.1 868,700,000 + 5.5 1958 424,500,000 + 7.7 345,200,000 + 14.9 181,300,000 + 4.2 951,000,000 + 95 1959 445,800,000 + 5.0 424,200,000 + 22.9 200,600,000 + 10.6 1,070,600,000 + 12.6 1960 t 462,191,000 + 3.7 469,678,000 + 10.7 206,930,000 + 3.2 1,146,272,000' + 7.0 In 1948 Fá:C reported only "total revenues" (from time. talent and services) from "network programs" and from business "sold directly by stations." Hence figures for that first year of television financial reporting are not comparable with figures for time sales in ensuing years. **Total includes regional network and miscellaneous time sales not assignable to network, national, non -network and local categories. f 1960 figures estimated by BaoeocAsi nic.

No matter how shaky the economy seemed in some spots For the past several years local business has accounted in early 1961, broadcasting-as an entity-could look back for only 20% of total television time sales. That propor- on 1960 as the biggest revenue year in history. As the tables tion was maintained last year. above and at right show, television and radio recorded big- Radio For radio local advertisers in 1960 were again ger time sales last year than in any year of either's history. the mainstay source of business. More than 60% of radio's For television the total was $75 million bigger than the sales were made in the home community. year before, for radio it was nearly $42 million bigger. As has been happening each year since 1948 -except for These are BROADCASTING estimates of net time sales after a minor upswing in 1957 -the volume of radio network ad- all frequency discounts but before deduction of commissions vertising declined. But a bottoming -out of the descending to agencies and station representatives. They are comparable curve was indicated. The percentage of network decline was to the records compiled annually by the FCC. The FCC by far the least of any year since 1957. reports for 1960 will not be issued until late in 1961. The 1960 BROADCASTING estimates of time sales were Television In sources of revenue television's biggest compiled from a survey of a large sample of stations ac- gain in 1960 came from national spot advertisers whose cording to a formula that has been used successfully since time purchases were up more than $45 million. Its next 1935. Tabulations were prepared by the Washington firm biggest gain was network business, up some $16 million. of Sinrod & Tash, certified public accountants. 72 (PERSPECTIVE '61) BROADCASTING, February 20, 19610 show a modest gain in total sales for 1959 1960 1961 the year. Expendi- Expendi- Expendi- The broadcast media's two principal tures Percent tures Percent tures Percent sales organizations, the Television Bu- (millions) increase (millions) increase (millions) increase reau of Advertising and the Radio Ad- vertising Bureau, seemed inclined to Network $ 744.5 5.9% $ 811.5 9% $ 860.2 6% subscribe to these general conclusions, Spot 483.6 21.8 522.3 8 564.1 8 although RAB added a more optimistic Local 266.8 7.4 288.1 8 305.4 6 qualifier to the prediction for radio. Total $1,494.9 10.4% $1,621.9 8.5% $1,729.7 6.6% RAB felt the radio outlook at the mo- Here's how TvB currently expects the projections; those for 1960 represent ment is clouded by non -recession fac- recession -spanning period from 1959 TvB estimates based on 11 -month data tors as well as general economic influ- through 1961 to work out for tv bill- plus projections of December billings, ences and that if the picture begins to ings covering time, talent and produc- more exact figures on which will not be brighten in the second quarter, then tion costs (the 1961 figures are TvB available for another week or so): radio could wind up the year with a strong advance over 1960. The gains on both network and local Radio RAB refrained from making Television In television, TvB is tv are expected to fall a couple of per- any dollar predictions for radio for looking for overall gains for the full centage points behind those recorded 1961, explaining that factors having year 1961, but on a somewhat smaller last year. On an overall basis, TvB nothing to do with the recession -the scale than the gains indicated for 1960 expects 1961 television billings to move bad weather's abnormally depressing over 1959. Only spot television is ex- 6% to 7% ahead of those for 1960, as effects on retail business, for example pected by TvB to make strides com- against last year's 8.5% increase over -made predictions at this time doubly parable to those it stepped off in 1960. 1959. hazardous. In addition RAB authori-

RADIO TIME SALES 1935 -1960

change change change % change change from from National from from from National previous Regional previous Non - previous previous previous Year Network year Network year Network year Local year Total year

19351 $ 39,737,867 $ 13,805,200 $ 26,074,476 ... $ 79,617,543 1936' 1937 56,192,396 +41.4 $ 2,854,047 23,177,136 +67.4 35,745,394 +37.1 117,908,973 +48.1 1938 56,612,925 + 0.7 2 28,109,185 +21.6 32,657,349 - 8.7 117,379,459 - 0.6 1939 62,621,689 +10.6 30,030,563 + 6.8 37,315,774 +14.2 129,968,026 +10.7 1940 * 71,919,428 +13.1 1,869,583 37,140,444 +23.8 44,756,792 +20.0 155,686,247 +20.5 1941 79,621,534 +10.7 2,752,073 +47.2 45,681,959 +23.0 51,697,651 +15.5 179,753,217 +15.4 1942 81,744,396 + 2.7 3,444,581 +25.2 51,059,159 +11.8 53,898,916 + 4.2 190,147,052 + 5.8 1943 99,389,177 +21.6 6,256,508 +81.6 59,352,170 +16.2 64,104,309 +18.9 228,102,164 +20.0 1944 121,757,135 +22.5 7,612,366 +21.7 73,312,899 +235 84,960,347 +29.3 287,642,747 +26.1 1945 125,671,834 + 3.2 8,301,702 + 9.1 76,696,463 + 4.6 99,814,042 +17.5 310,484,046 + 7.9 1946 126,737,727 + 0.8 8,043,381 - 3.1 82,917,505 + 8.1 116,380,301 +16.6 334,078,914 + 7.6 1947 127,713,942 + 0.8 7,012,689 -12.8 91,581,241 +10.4 147,778,814 +27.0 374,086,686 +12.0 1948 133,723,098 + 4.5 7,329,255 + 4.3 104,759,761 +14.4 170,908,165 +15.6 416,720,279 +11.4 1949 128,903,467 - 3.6 5,994,858 -18.2 108,314,507 + 3.4 182,144,301 + 6.5 425,357,133 + 2.1 1950 124,633,089 - 3.3 6,897,127 +15.0 118,823,880 + 9.7 203,210,834 +11.6 453,564,930 + 6.6 1951 113,984,000 - 8.5 8,481,000 +23.0 119,559,000 + 0.6 214,519,000 + 5.6 456,543,000 + 0.6 1952 102,528,000 -10.0 7,334,000 -13.5 123,658,000 + 3.4 239,631,000 +11.7 473,151,000 + 3.6 1953 92,865,000 - 9.4 5,192,000 -29.2 129,605,000 + 4.8 249,544,000 + 4.1 477,206,000 + 0.9 1954 78,917,000 -15.0 4,767,000 - 8.2 120,168,000 - 7.3 247,478,000 - 0.8 451,330,000 - 5.4 1955 60,268,000 -23.6 3,809,000 -20.1 120,393,000 + 0.2 272,011,000 + 9.9 456,481,000 + 0.7 1956 44,839,000 -25.6 3,585,000 - 5.9 145,461,000 +20.8 297,822,000 + 9.5 491,707,000 + 7.7 1957 47,951,000 + 6.9 3,709,000 + 3.5 169,511,000 +16.5 316,493,000 + 6.3 537,664,000 + 9.3 1958 42,786,000 - 8.7 3,733,000 + 0.6 171,939,000 + 1.4 323,207,000 + 2.0 541,665,000 + 0.9 1959 35,633,000 -23.4 .. 188,143,000 + 9.4 359,138,000 +11.1 582,914,000 + 7.6 1960 t 34,496,000 - 3.2 199,164,000 + 5.9 389,152,000 + 8.4 624,830,000 + 72 'Nationwide and regional networks combined. Figures prior to this date not comparable in all categories. 'Data not available. Regional network calculations discontinued in 1959. Y 1960 figures estimated by BROADCASTING. Total includes miscellaneous time sales not assignable to network. national non -network and local categories.

1t1BR0ADCASTIN6, February 20, 1961 73 MAJOR MARKETS IN 1961 THE PERSONAL SECTOR IN 1961 THE POTENTIAL IS THERE MORE NCOME FOR CONSUMERS BILLIONS OF DOLLARS $ BILLIONS OF DOLLARS 90 4 QUARTERLY FIGURES, SEASONALLY ADJUSTED FOOD ANNUAL RATES FORE- CASTS & BEVERAGES FORECASTS HIGH $ 35 s 85 42 5 CLOTHING HIGH PERSONAL & SHOES HIGH INCOME LOW 30 LOW- 80 4

LOW

25 75 37

III II1 III III 20 ^^70 $ 25 25 3 151 AUTOMOBILES HIGH & PARTS HIGH HIGH 20 20 12 5 LOW LOW

15 FURNITURE is - DISCRETIONARY lol & HOUSEHOLD INCOME EQUIP. III II11111 10 1958 '59 '60 '61 1958 '59 '60 '6110 "A I I I l l I I I .,,.,s 1958 1959 1960 1961 These four major consumer markets account for Assuming that business conditions continue to decline roughly three -fourths of all personal spending for E spring and experience a goods. In the case of the $80- billion food and bever- through the of 1961, then typical recovery, aggregate annual personal income in ages market, 1961 spending is likely to exceed 1960 1961 may nevertheless be moderately higher than in spending even if business conditions were to ease 1960. If business conditions were begin recovering further in early 1961. On the same conservative as- to immediately, the year -to -year increase in personal sumptions, the 1961 market for clothing and shoes income would approach $20 would about equal the 1960 market. billion. In 1961, "discretionary income" income available A continuation of the present moderate decline in -the after meeting essential living costs and repayment business for another six months, followed by a general obligations likely to be only slightly less than in recovery, would yield a spending level for furniture -is 1960 if the less favorable of the two assumptions de- and household equipment modestly below the 1960 scribed above should turn out to be correct. On the level; for automobiles, the decline would be consid- more favorable assumption, discretionary income in erable. On the more optimistic assumption of a recov- /961 may be as much as 10% greater than in 1960. ery starting promptly in 1961, a marked improvement should be expected in both categories. Charts from McCann- Erickson

YEAR FOR CAUTIOUS OPTIMISM continued other basic staples of tv and radio seem to be virtually recession-proof and their ties noted that reports from different billings more directly than the auto- billings continue strong. sections of the country brought widely mobile industry. The Competition For whatever en- varying accounts of current business On a national basis the auto makers couragement it is worth to broadcasters, volume, with some stations and some have not cut their radio and television newspapers and magazines are hurting markets riding substantial gains while advertising substantially. But they ap- more than radio and television. News- others lag behind. In general, however, pear to be holding off on new commit- paper lineage hit a peak in the second RAB appeared to feel there is a better ments, especially in spot, and observers quarter of 1960, tailed off by about than even chance that radio business as generally feel that this outlook will not 10% in the third quarter and slipped a whole will show a significant gain for brighten perceptibly for another three even further in the fourth, according 1961 over 1960. or four months. In radio the biggest to the best available figures. Magazines One of the biggest worries for both damage seems to be happening at the followed much the same pattern, peak- radio and television -as for the econ- local level, where local auto dealers - ing in the second quarter, slipping in omy generally -is the automotive ques- who as a group represent one of radio's the third and then, after a generally un- tion -mark. Nobody expects this mam- biggest customers -are having such accountable bulge in October, resum- moth industry's huge headaches to be rough going that many have been ing their slide in November.

cured overnight. And there is no one forced to close their lots. By comparison, spot television sales. major influence on the national econ- On the other hand, cigarettes, foods slowed considerably in the third quar- omy which affects radio and television and drugs, cosmetics and some of the ter and were soft again in the fourth,

74 (PERSPECTIVE '61) BROADCASTING, February 20, 1961* In .59,wmca 5,0 ke, ranked as one of the top three radio stations in 15 out of 30 regular New York rating reports. In 1960, 29 out of 30: *Hooper Radio Audience Index, Total Rated Time Periods -12 Reports /NSI, Mon -Sun, 6 am -12 Mid-6 Reports /Pulse, Mon -Fri, 6 am -12 Mid -12 Reports

wmca THE VOICE OF NEW YORK want' THE VOICE OF BUFFALO rpi THE VOICE OF NEWS

the straus broadcasting group

BROADCASTING, February 20, 1961 75 1961: YEAR OF CAUTIOUS OPTIMISM continued but according to most experts began to nificant ill effects. Some observers firm up about mid -January and are ex- thought they saw the start of a decline pected to finish the first quarter of 1961 in the third quarter of 1960, but on in a reasonably solid position. There the basis of a bounce -back in the fourth was no indication of any real slippage quarter they changed their minds and in network television in either the third decided that what they had seen was quarter or the fourth, although sales- no more than what for spot is a rela- men acknowledge that they are en- tively normal variation. Spot sales ex- countering stiffer resistance now and ecutives say January and February have say their first -quarter figures may show been moving at about the same pace as the economy's tightening influence. last year. Radio network billings, which have Difference in Markets Authorities had rough sledding for years, in good emphasized that throughout these ap- times as well as bad, declined some- praisals they were speaking of broad- what in both the third and fourth quar- cast business-whether television or ra- during prior recessions in the last dec- ters and may not be able to reverse this dio-as a complete entity, not of busi- ade may or may not be helpful in try- trend in the first three months of this ness conditions that might exist in any ing to anticipate the effect of the cur- year, according to general estimates. one station, network or market. Thus rent slide. The present recession is the Spot radio, which has held to a fairly one broadcaster might be enjoying the third since 1950. The first lasted from even course over the past two or three best business in his history while an- about July 1953 to about August 1954, years, with only slight upward and other could be experiencing his worst, while the second, considerably shorter, downward variations except for the as happens regardless of the condition ran from August 1957 to about April or usual seasonal adjustments, appears to of the general economy. May 1958. be weathering the storm with no sig- A study of radio and tv performance Radio and television reacted to those earlier dips in opposite ways (see chart at left). The first downturn in the general economy, in 1953 -54, injected l.: isv]j hardly a quiver into television's steady, year -by -year climb. But radio tailed off and did not regain its 1953 level TELEVISION until four years later. The second recession of the 1950's, although shorter than the first, was accompanied by an obvious easing off in television's rate of growth. Billings continued to climb, but the rate of ascent was less steep (partly because, aside from the recession, television by 1957 was past its fastest -growing years and approaching its grown -up stage). Radio billings leveled off too, but they lagged less obviously -and recovered more quickly-than they had done the first time. The current dip, if it moves according to present predictions, will be more akin to the 1957 -58 decline than to the one in 1953 -54, at least in duration. And the general expectation is that both radio and television probably will react to it in a fashion akin to their behavior in 1957 -58, with billings for the year continuing to rise but at a perceptibly lower rate than was the case before Are television and radio recession -proof ? the 1960 -61 downtrend set in. For the long range, economists gen- Past recessions have had remark- ditions than by tv competition. erally are optimistic and, in fact, not ably little effect on advertising ex- Similarly the 1958 sag in the gen- much dismayed by the unexpectedly penditures in television and radio. eral economy had no perceptible ef- limping start with which the 1960's got This chart matches the dollar expend- fect on tv. The first signs of slow- under way. They see vigorous growth itures by advertisers (for time, talent down in tv's curve occurred two years ahead both for the economy and for and production) in television and ra- before at the end of television's first advertising as a whole. Moreover they dio with the Federal Reserve Board's convulsion period of growth. And ra- see intensive competition among the index of industrial production year - dio, recovering from the influence of makers and sellers of goods and serv- by -year since 1950. tv, made a slight gain in 1958 despite ices-in some cases more intensive than The 1954 drop in the FRB index the faltering of general business. they would have predicted a year ago - caused not the slightest dent in tele- The chart was prepared from infor- and that is the sort of climate that vision's rising curve, and radio's de- mation supplied by the CBS Dept. of makes advertising media salesmen, as cline in that year and the next was Economic Analysis, based on McCann - well as the creators of advertising, caused less by general business con - Erickson estimates for 'Printer's Ink.' happy to roll up their sleeves.

76 (PERSPECTIVE '61) BROADCASTING, February 20, 196v r r \77 serves the -public interest I

MRS. RUTH GRIGG DAVID L. LAWRENCE FRANKLIN V. SUMMERS DR. ERIC A. WALKER S. K. STEVENS Director of Operations for the HORTING Member of State Historical and Governor of Pennsylvania State Secretary of Public President of Pennsylvania Pennsylvania Turnpike State University Museum Commission, Cornmisssion Welfare, Pennsylvania Harrisburg Some personalities from the Channel 8 area

DR. ROLAND A. LOEB DR. CHARLES WILBAR JOSEPH A. ABEY COL. LEROY E. FRAZIER WILLIAM R. DAVLIN' President of Pennsylvania Secretary of Health, President of New Commander of Indiantown Secretary of Pennsylvania Division of the American Pennsylvania Rotary International, Reading Gap Military Reservation Department of Commerce. Cancer Society who have appéárèd on WGAL -TV Regional News

MAURICE GODDARD COL. FRANK McCARTNEY KARL MASON J. COLLINS McSPARRAN DR. CHARLES BOEHM Secretary of Forest and Pennsylvania State Police Director of Pennsylvania Bureau State Master of Pennsylvania Superintendent Waters, Pennsylvania Commissioner of Environmental Health Pennsylvania Stete Grange of Public Instruction Programs during the past few months "TAT I1TVt Lancaster, Pa. NBC and CBS STEINMAN STATION JOHN MORGAN DAVIS (left) ELIZABETH GARBER Lt. Governor of Pennsylvania Clair McCollough, Pres. Secretary for the National WILLIAM F. McINTYRE (right) league of Women Voters, President of Pennsylvania Elizabethtown United Fund Representative: The MEEKER Company, Inc. New York Chicago Los Angeles San Francisco

BROADCASTING, February 20, 1961 77 A dramatic spurt in fm development MORE STATIONS, BIGGER AUDIENCES; TARGET NOW: MORE BUSINESS

The fm broadcasting medium is go- enough to satisfy either timebuyers or cially from the national viewpoint. ing only one direction -upward. stations themselves. Yet fin offers a superior broadcast This superior national advertising and The number of stations on the air service, with the same coverage pat- programming service at last is starting continues to increase, along with per- tern both day and night, freedom from to get what it needs most-a few of mits to build and applications. noise, market saturation up to 60% and the numbers that influence buying de- Fm frequencies are getting scarce diversified programming. cisions of advertisers and agencies. in top markets; in some there simply Variety of Tastes One of fm's proud- Fm, 1961 model, can boast one of aren't any available. Those old -line est claims, its high- income and well - the most spectacular media gains of re- station operators who had been aloof educated audience, actually backfires in cent years: a 70% increase in added are getting in while they can. the case of timebuyers interested only circulation in 1960, compared to its Auto fm sets and tuners are be- in easy -to -buy, mass impact. In the 1959 increase. ginning to sell. Several are on the last several years the programming of Last year American factories turned market- Motorola, Granco, Blaupunkt, fm has started to diversify. Added to out 905,000 fm -only and fm -am radio Bendix and Gonset, for instance. the good -music operators are hundreds sets compared to 540,000 in 1959 and Fm stations are showing up in of stations that broadcast variety, lighter 400,000 in 1958. Hooperatings in an impressive way. music, jazz and even hillbilly and rock And that's really only one part of the Few fm stations are giving up the 'n' roll. Many stations cover a wide story. Possibly 400,000 of the phono ghost though many are losing money. range of programming every day. radio-tv outfits made last year had fm They're optimistic about fm and be- In some markets there's claimed to tuners; another 190,000 custom fm lieve in its future. be more listening to fm than to am tuners were made and perhaps 100,000 More big -name national advertisers radio. fin sets were imported from Japan and are buying fm, but it's not a stampede Most agencies know or suspect all Germany. in any sense. this. To sum it up: New fm network and station "But why aren't they buying our The number of fm -only and fm- groups are appearing. mousetrap?" a station operator asked am radio sets turned out annually by These trends -and they're generally in a moment of frustration, of which U. S. factories has doubled in the last accepted in the media field-have one there are many in the fm business. two years. notable weakness: They aren't backed Two years ago BROADCASTING took About 1.7 million fm-tuning units by the elaborate research timebuyers a cold, nationwide look at the fm me- were put into U. S. retail markets in demand. dium. Its check of main fm concentra- 46 1960. Research and promotion are critical tion points. ( "Have audience, can sell" While set production has mounted, soft spots in fm broadcasting. It's a -fm), a feature of the Feb. 9, 1959 the other numbers by which the fm relatively new medium; its components Perspective issue, led to this conclusion: medium is measured have been increas- are fighting, groping and sometimes "Full -toned fm, aristocrat of the ra- ing. floundering. There's little money for dio spectrum, can't break into Madison Local and national advertising rev- such luxuries as plastic -bound bro- Avenue's exclusive agency row but enues are going up steadily but not fast chures and stacks of statistics--espe- there are signs it is gaining recognition.

Fm stations on air at year -end Fm sets manufactured year by year

Number of Stations

800

700 2

600 1.0

500

300

200

_.. ._ J947--1948 194419501951 1952'1953 1954 19559956 1957 1958:1959 tu 60 1947194i3194819-50 1931A952 1953". 1934`7955 1956 9957.1958 "1959

78 (PERSPECTIVE '61) BROADCASTING, February 20, 19611.1 Fm's business hasn't caught up with its audience. But fm will have trouble entering agency doors until it comes bearing numbers.... Fm broadcasters are trying to convince agencies they can't buy a select, quality audience by the numbers." An even more extensive look around the nation was taken in preparation for this analysis. Literally hundreds of phone calls and personal interviews were made in an effort to see (1) why fm's cash register still hasn't caught up with its audience, and (2) what's being done about it. These two questions are mutually in- clusive. Not enough research, promo- Hear tion and selling have been done to sway Johnny Green's "World oS Musk" 7 -8 P.M. IMF% a large segment of the advertising 99.7 mc. world. It's that simple. The product is superb but it's not selling. And it's not selling because fm is a relatively young, fluid, sometimes convulsive and in- sufficiently organized industry. Top talent accepts minimum fee for fm ads "By any standard, fm broadcasting ideas, devel- dealer group is talking up the series is a growth industry," according One of fm's newer to Angeles, syndication by Ford. John Degnan, NAB assistant oped by KRHM (FM) Los for national to the ra- and Johnny This billboard promotes the KRHM dio vice president. "It excites features Steve Allen the imag- make Steve Allen and Johnny Green ination of its audience, mostly Green in programs designed to series. those in to local ad- are charging the station only the mini- the upper economic and educational leading talent available vertisers. Ford Dealers have bought mum AFTRA talent fee, $29.40 in brackets. This audience is 97% adult Green hour in Los An- anticipation of possible later syndi- with high educational and earning stand- the Johnny geles, San Diego and Phoenix and the cation. ards. Another boost is expected from stereo -multiplexing." NAFMB's Problems The young )National Assn. of Fm Broadcasters is sparked by its energetic president, Fred of local data. Mr. Rabel and NAFMB cosmopolitan programming to widen its Rabell, of KIT!' (FM) San Diego, are working on a pocket sales tool -a appeal to the entire audience. Calif. With scarcely any organization wheel device that will show fm penetra- Popularity of low-cost sets is a big and with scant funds, he has laid the tion by markets and changes in market factor in expanding fm circulation. For base for a national trade and promo- and listening patterns. example, Sarkes Tarzian introduced a tional association. Letters, phone calls, A marked speedup in cooperative lo- $19.95 fm set plus a $29.95 fm -am bulletins and contacts have poured out cal promotion by fm stations has de- model last year. About 100,000 of of his office. Next May 6 -7 NAFMB veloped in the last two years. them were sold in 1960, many through will meet preceding the NAB Washing- Public tastes are getting better, due local distribution by fm stations. ton convention. A year ago NAFMB to fm's good music, generally increased Granco is probably the largest maker jammed an auditorium during the interest in serious musical and discus- of low-cost sets. Zenith, GE, RCA, NAB convention in Chicago. NAB it- sion programs, the improved sound of Motorola -all big makers have fm. self provided an afternoon of fm pro- long -playing records, tape decks on rec- Transmitters are moving, too. A re- gramming that was equally popular. ord players and greater appreciation cent entry, Industrial Transmitters & Next May, NAB will observe Sunday, of the arts. Some community antenna Antennas, Lansdowne, Pa., has jumped May 7, as Fm Day at the 1961 con- tv systems feed free fm music. to the million -dollar mark, with fin vention, cooperating with NAFMB. Expanding Circulation Fm is cater- transmitters (including private brand) Industrywide, regional and local pro- ing to these tastes and adding more a factor. "We look forward to even motion are badly needed, done on a further substantial growth in the fm scale that will match the professional transmitter field," said Bernard Wise, zeal of am radio, tv, newspaper and ITA president. Ling -Temco in Dallas magazine exploitation. After all, fm has a compact, low -cost, automated seeks business from the same agency fm transmitter with integrated features. sources. NAB's role is limited to dis- Standard Electronics, Collins, RCA pensing and gathering information, and Gates are among transmitter firms aside from its all-industry functions. selling fm. Its publication FM- phasis rounds up The following summary of fm trends trade information but NAB lacks funds and developments indicates important for major research and lacks authority progress in the last two years. It is for sales promotion. based on contacts from Bellingham, The research shortage is acute. NAB Wash., to Miami, and from Boston to two years ago guessed fm set circula- San Diego plus a study of printed com- tion at 15 million sets. There's no re- mentaries on this branch of broadcast- liable figure anywhere on national fm ing. circulation and only a limited amount Fm is still on the way upward. Its

BROADCASTING, February 20, 1961 79 FM UNITS DOUBLE IN TWO -YEAR PERIOD continued formula. Starting in October it bought 45 spots a week on WPFM, 1 each gains are important. It awaits the im- FM). Non -commercial fm stations are from 7 a.m. to 3 p.m., five days a week, proved service that serious broadcasters WBAI (FM), owned by Pacifica with low -sell commercials employing can provide, the pavement -pounding Foundation Stations and financed by organ background. Sales went up 9.6% salesmanship that marks all media, subscribers; WNYC -FM, duplicates in the first 10 weeks. skilled management, earnest staff work programming of city-owned WNYC; Two networks, QXR and Concert, and finally the combined promotional WRVR (FM), owned and operated by have long been active in New England. push of its individual operators. The Riverside Church, WBFM (FM), National business is coming in though Those who predicted years ago that owned and operated by Muzak Corp., not with any sort of spectacular spurt. fm would fade out must still be deemed and WHOM -FM, a storecast operation. Fm saturation is described as well over the worst prophets of the electronic Non -commercial educational stations 30% in the Boston- Providence area. era. are WFUV (FM), owned and operated Public utilities, including New England Locally fm is having both ups and by Fordham U.; WKCR -FM, owned and Telephone & Telegraph Co., buy a good downs. The current status of the me- operated by Columbia U., and WNYE deal of fm time and most of the major dium is shown by results of a spot (FM), owned and operated by New banks are on fm or have used it in the check of some of the principal fm mar- York City Board of Education. Com- last two or three years. kets. The list is partial and does not mercial and non-duplication of pro- WMTW -FM Poland Springs -Port- include many good fm areas. Here are gramming: WNCN (FM), a Concert land, Me., has affiliated with WCRB the summarized findings: Network Station, and WRFM (FM), Boston for programming and as an op- New York: Despite admittedly slack which has the same licensee and staff tional joint sale. WCRB -FM duplicates business in recent weeks, New York as WWRL, Long Island Broadcasting WCRB programming. commercial fm operators believe 1961 Co. Hartford, Conn., is fast becoming a will be their best year, topping 1960, Fm listeners in New York are assisted good fm market. Special newspaper fm which one sales manager said was twice in their program selection not only by editions have appeared and the stations as good as 1959. Currently, they think the various station program guides, have shown an interest in cooperative the slow period is temporary and that which subscribers get for prices rang- promotion. it's part of the general slowdown affecting from $1 to $4, but by complete WCRB-AM -FM carried a special ing all business. By early spring, sta- weekly listings in "Cue" magazine. The Christmas Day "World of Christmas tions report, the advertisers who were station guides also render special serv- Music" promotion by the Boston Globe, expected to place orders starting in ices to listeners. WRFM, for example, placed by the local BBDO office, re- January will be back in force. lists the playing time of all selections peating an idea of the year before. Only Commercial and non -commercial fm stations alike are satisfied with the steady growth of fm in the interest COMMERCIAL FM STATION BOXSCORE metropolitan New York area -the country's largest fm market -even Total on Air, though some thought the progress of On the Air CP, Not Applica- CPs and general fm acceptance should have been Licensed CPs on Air tions Applications greater by this date. The variety of Feb. 1, 1959 543 37 127 69 776 available fm programming is indicative Feb. 1, 1960 644 36 170 100 950 of the many types of audiences and Feb. 1, 1961 759 69 212 101 1,041 points up the generally non -competitive nature of the 20 -odd fm stations in and near the city. Each station has its own particular audience and there is little for listeners with home tape recorders. commercial mention came at station duplication in programming or services, The programming by the three com- breaks during the 17 -hour -long pro- considering the number of stations. mercial, non -duplicating fm outlets- gram. According to NAB, Samuel S. A large number of advertisers has be- WNCN (FM), WRFM (FM) and Rogers, BBDO account executive, said gun to take note of the select fm audi- WABC-FM, which has separate pro- the program enhanced the sponsor's ence in the area. Surveys put the num- gramming from 6 p.m. to 12 midnight image as a public servant interested in ber of fm homes in the 19- county area -consists of classical music, ranging cultural aspects of the community. at 2.7 million, or 60% of the total 4.5 from light, familiar classics to the seri- Philadelphia: "Fm stations are million homes. The penetration repre- ous and more obscure. Except for a finally being recognized as competitors sents 18% of the total number of fm few weekly interview programs, none to am radio," said Raymond S. Green, homes in the country. This means that of the three has conversational pro- general manager of WFLN -FM Phila- nearly one out of five fm homes is in grams. delphia and its daytime associate, the New York market. Adding to ad- Boston -Providence: A good fm set WFLN. The operation started in 1949 vertisers' interest are findings by Pulse will pick up at least 15 fine fm signals as fm only, adding the am outlet in that show the affluence of the New in the Boston -Providence section of 1958. WFLN duplicates the fm pro- York fm listener. His average age is New England, centuries-old art center. gramming during its daylight -only 37.5; his average income is $9,500 an- Some growth in fm business was ap- hours. The fm -only night rate is the nually, and he listens to fm an average pearing at yearend and many station same as the combination fm -am day- of 18 hours weekly. operators look for a substantial gain in time rate. The total number of stations is listed 1961. Philadelphia fm programming spans below with a classification of its opera- A consultant at Harvard's famed the range from jazz on WHAT -FM, 24- tion: Full-time duplication of commer- business school induced a New England hour station, to the concert music of cial am outlets (WCBS -FM, WEVD- account, Monks Bread, to try fm, with WFLN -FM. The news -music fm for- FM, WNBC-FM, WNEW -FM, WOR- the business placed on WPFM (FM) mat of WFIL -FM, Triangle's separately FM, WNTA -FM, WPAT -FM and Providence by Livingston Adv. Co. programmed station, was extended last WQXR -FM) and part -time duplication This high -priced bread firm had spent autumn to WFBG -FM, new fm outlet of commercial am station (WABC- large sums trying to find the right opened Oct. 1 in Altoona, Pa., and to

80 (PERSPECTIVE '61) BROADCASTING, February 20, 1911 FI RSTin the eyes of adult Milwaukee

The close friendship between Channel 4 and adult Milwaukee is reaffirmed by the latest complete ratings for the current television season. They reveal that WTMJ -TV has more adult viewers per average quarter hour than any other Milwaukee TV station. And these adult viewers are Milwaukee's buying viewers. They control the purse -strings in a rich metropolitan area that ranks sixth in the nation in average family incomes over $7,000 ... where retail sales average over $45,500,000 weekly. So if you're in no mood for "kid- ding" around ... if your message is for adult Milwaukee, buying Milwaukee ... your best results will come through WTMJ-TV THE MILWAUKEE JOURNAL TELEVISION STATION

Represented by: HARRINGTON, RIGHTER & PARSONS - New York Chicago San Francisco Atlanta Boston Detroit

BROADCASTING, February 20, 1961 e C;1 FM UNITS DOUBLE IN TWO -YEAR PERIOD continued finally obtaining an audience in order to present our story." He sees fm's high WNBF -FM Binghamton, N. Y., mental music ") and suburban WEAW- standards and programming eventually WNHC -FM New Haven, Conn., and FM Evanston. capturing the am audience and part of KFRE -FM Fresno, Calif. National Talman Federal Savings & Loan that of tv. syndication may come next. Assn. on Feb. 9 signed for its fifth year WSBC -FM, now on the air a little John D. Scheuer Jr., of Triangle, said of daily 6-8:30 a.m. sponsorship on more than a year, is making its mark sales activity is starting to bring results. WFMT. Talman claims to be Chicago's with what it calls a "healthy balance" "We're very bullish on fin," he ex- second largest and the nation's tenth of serious music, folk music, jazz, plays, plained. WFIL-FM is "virtually sold largest institution of its kind. Jonathan opera, Broadway shows and readings. out at night" and daytime business Pugh, Talman executive vice president, A newcomer this year is Plough Inc.'s picking up, he said. Bell Telephone said, "WFMT is still the most produc- WED-FM, an automated operation buys a nightly musical hour seven eve- tive advertising medium ever used by under the management of Jim Brass - nings a week on WFIL-FM. The series Talman in terms of traceable response field. Another serious music operation started five years ago. and in relation to its cost." The station that enjoys national accounts is WNIB Good Music Broadcasters Inc., head- cites several national and local accounts. (FM). In lighter vein, WCLM (FM) ed by Mr. Green, is national repre- WXFM (FM), under new manage- has just inaugurated a new weekend sentative for 35 stations in the concert ment by Howard Grafman, cites several local format somewhat akin to NBC's music field. He said business is up 15% national and local accounts. WXFM Monitor. over a year ago, with advertisers show- (FM) programs about 90% music that Buddy Black, whose WEBH (FM) ing more interest. ranges from jazz and folk music to claims it had the "original" format of Chicago: The medium has reached Broadway and concert hall. music and news, said, "We are the most such maturity here that intra -fm com- Sid Roberts, WFMF, which claims mimicked fm station in the country." petition has become fierce and leading to be Chicago's only 24 -hour fm opera- Mr. Black is rather brittle in his feel- stations now emulate the older am tion, cited Chrysler Imperial's 27 fm ings about agency -representative failure brothers in the game of "rating war." market buy of last fall (including to recognize the value of the fm mar- This is the language agencies under- WFMF) as an example of the medi- ket. He wants them to "get off their stand, and buy upon, fm sources ex- um's maturity. fat salaries and do something for the plain. WKFM (FM), which confines itself medium that is no longer a step child WFMT (FM) made local history in chiefly to instrumental standards, semi - but a full -grown individual that has 1958 by breaking into the Hooper "Top classicals and occasional familiar clas- caused more interest in broadcasting Ten" list of local radio (am) stations sics, enjoys a list of "prestige adver- than they care to believe." and it has continued to score since. tisers who have been with us for a long WDHF (FM), which started in After Hooper expanded the list to Top period of time." Commercial Manager March 1959 and now programs show Twenty other fm outlets are on the am Dick Stern said that although fm sta- tunes, light classics and other popular listings. The fm regulars include Zen- tions generally in that market up until fare, got that way by studying the per- ith's classical music WEFM, independ- now "have not been receiving a great petual inventory at the record store of(17 ent 24 -hour WFMF ( "adult instru- deal of business from agencies, we are its owner, James DeHaan. Fm set ownership is now pushing 1 million for 42.9% saturation and the station population has grown to two dozen outlets, including noncommercial, educational and religious stations. All class b channels are in use and suburban class a assignments are being quickly gobbled up. Business on the leaders is reported good, including some blue chip major advertisers placed through the big -name agencies. Others, though reluctant to admit it, still are struggling to establish economic footholds. Some stations still duplicate their am counterparts, including CBS -owned WBBM -FM and NBC -owned WMAQ- FM. ABC -owned WENR -FM programs separately. Chicago newspapers are devoting more attention to fm news now. Fm program guides are popular; WEFM and WFMT publish their own. Washington -Baltimore: The nation's Supermarket chain buys Houston fm package capital and its neighbor, Baltimore, provide all any listener could ask in varied Henke & Pillot, division of Kroger all daylight time every Thursday, programming -from the longest -hair Co., one of the nation's giant super- 6 a.m. -5:25 p.m., covering the months music to pure jazz and hillbilly. This market chains, is using KHGM (FM) of January and February. is another of the areas where a score Houston for hard -sell promotion of Left to right: Harold Hajovsky, or more fm signals can be picked up grocery items as well as institutional advertising manager for the 24 -mar- by the average set. copy. The account was placed by ket Henke & Pilot chain; Jo Moore, One of the oldest of the separately Aylin Agency, Houston. Aylin Agency; Paul E. Taft, owner of programmed stations, WITH -FM Balti- The contract calls for purchase of KHGM. more, reported its 1960 business was well over 1959 which in turn exceeded

'82 (PERSPECTIVE '61) BROADCASTING, February 20, 1961 BROADCASTING, February 20; 1961 83 e:1 FM UNITS DOUBLE IN TWO -YEAR PERIOD continued tion awaits milder weather. "We've found fm interest growing," said Rob- 1958. "And we hope to double our urbs now out of range of some am ert B. McConnell, vice president -gen- 1960 volume this year," said Sam stations as market limits are widened." eral manager of the Corinthian outlet. Kravitz, manager. Several new fm out- Mr. Dillard added, "The day we get He added, "This is no longer a hobby lets are in the market. WITH -FM is the numbers we'll whip them. We're or plaything. The number of grants the QXR Network outlet, picking its getting closer every year." is increasing. We should be in fm if signal off the air from the northeast Indianapolis: Fm interest in Indi- we're going to have a complete broad- and making it available to WASH anapolis picked up last year with entry casting service." (FM) Washington. Mr. Kravitz con- of the Time Inc. station, WFBM -FM, Asked if WFBM -FM is in the black, siders 1961 -62 "fm's years of decision." into the market. Shirl Evans, WFBM- Mr. Evans said, "We're on the way. He said he's finally seeing the progress FM manager, introduced 24-hour op- Indianapolis has 31% penetration. We he has been predicting for several years, eration last Dec. 1, a year after the sta- have made progress in a year." The with more agency -advertiser interest. tion went on the air. Variety in music station has issued certificates to adver- Fm has enjoyed a lot of help from is offered in the 1 -6 a.m. period, with tisers as part of its promotional cam- improved record -players, better record news headlines every 20 minutes be- paign. A January survey by WFBM- processing along with tape masters, and tween 6 -9 a.m. as well as news in FM showed a 92% increase in local low-cost fm sets, according to Everett depth. WFBM -FM is billed as "The set sales last year, with 80,000 estimated L. Dillard, engineering consultant, fm Golden Sound of the Middle West." fm homes in Marion County. pioneer and operator of WASH (FM). The station broadcasts "custom -cre- Detroit: If every city had the fm en- Mr. Dillard feels fm station program- ated adventures in sound" from 6:30 thusiasm that marks the Detroit audi- ming, particularly in the musical field, p.m. to 1 a.m. Mr. Evans estimates ence, the better-sound medium would is ahead of public response but he sees circulation in the area at 205,000 sets, be giving am radio a bad time. Two the public rapidly catching up with the with 26% of homes fm- equipped. An years ago there were 10 commercial service. "Fm is economical to operate," active regional account is North Woods stations in Detroit; today there are 16 he said. "It needs no multiple antenna coffee. Boeing Airplane Co. bought on the air and two on the way. arrays or directional equipment. It pro- time to promote its engineering recruit- A survey conducted by the research vides a healthier climate for developing plan. department of Michigan State U. for ment. Signal patterns reach out 30 WIBC -FM went on the air last year. WLDM (FM) showed 52% saturation, miles or more, extending beyond sub- Next will be WISH -FM but its comple- according to Harold I. Tanner, president- general manager of this highly profitable operation. Figuring on a 60- mile radius, he said 846,032 sets are Penetration pushes past 40 % mark within the effective signal area. WLDM is increasing its power from 20 to 165 Fm set penetration in major U. S. Pittsburgh 27.6 178,185 kw and buying two new transmitters. markets is 43.5 %, according to a Cleveland 34.1 171,420 Set sales are at a peak, he said. Auto composite of 16 Pulse studies con- Portland 46.1 128,803 sets are becoming popular in this motor- ducted in 1959-60 and compiled by Buffalo 33.4 117,447 minded market. Ford installs fm as National Assn. of Fm Broadcasters. San Diego 36.4 116,578 original, optional equipment in its high- The Pulse data show 56.5% of fm Houston 29.8 106,421 er-priced models. Detroit is buzzing homes listening sometime each week; Cincinnati 26.9 91,774 with rumors that General Motors will 51.3% listening every day; 13% Kansas City 29.6 91,114 introduce a Delco fm auto set. multiple fm homes; 10% offices and Miami 31.7 87,330 The prestige Fred Sanders Store business establishment with fm sets. Providence 35.1 85,422 (baked goods, candy) recently placed Last month Pulse started quanti- Milwaukee 22.1 76,432 a $20,000 spot account on WLDM. tative fm surveys in six or seven mar - Minneapolis- BOAC has been on the station two kets, according to Lawrence Roslow, St. Paul 16.9 74,833 years; a brief Columbia Record Club associate director. The surveys will Rochester 33.1 66,789 campaign brought 850 new members show for individual stations the aver- Denver 37.4 62,431 in a month. Detroit Edison has re- age number of fm homes reached New Orleans 24.1 59,806 newed for the eighth year. The giant for the average quarter -hour: total Albany 33.1 57,246 J. L. Hudson Co. department store has number reached daily, weekly and Dallas 20.7 55,186 a weekly WLDM hour. monthly. A formula for quantitative San Antonio 17.1 28,134 Two Detroit newspapers have caught data was worked out with National the enthusiasm. The News carries fm Assn. of Fm Broadcasters. The Pulse Inc. submitted its new- highlights daily and the Free Press has Here is the NAFMB compila- est figures, compiled in 1960 for 12 a weekly summary in its Sunday issue. markets, as tion of available metropolitan mar- follows: Houston: With eight stations now on ket penetration and fm homes figures the air, and two on the way, Houston (within last three years): Cincinnati 29.1 provides one of the most significant Colorado Springs 24.2 examples of fm's swifter pace. All sta- Market Nashville, Tenn. 7.8 to Houston Fm Assn., Penetra- tions belong Fm Johnstown, Pa. 28.5 which holds frequent lunches as part tion, % Homes Harrisburg, Pa. 13.0 of a promotion program high -spotted New York 57.1' 2,481,561 Eau Claire, Wis. 17.7 by Fm Week at Christmas time. Latest Los Angeles 48.7 1,802,246 Akron, Ohio 26.6 circulation figure claimed for Houston Chicago 41.9 791,491 Denver 38.5 is 163,000 sets. Philadelphia 36.3 435,600 Sacramento, Calif. 27.0 Dave Morris, general manager of San Francisco 47.3 416,665 Houston 31.2 KQUE (FM), is "very enthusiastic" Boston 49.9 334,779 Atlanta 19.2 about this new adjunct to KNUZ. "I Washington 41.0 232,437 Minneapolis -St. Paul 20.5 gave it a year to get in the black," he said. "Now I expect to beat that goal

84 (PERSPECTIVE '61) BROADCASTING, February 20, 1961 CINCINNATI

Ties it up in knots. Ties up traffic -time with the big sound of music - and- service on the Will Lenay and Leo Underhill shows. Ties up

hundreds of thousands of listeners every day, twenty four hours a day, throughout the Cincinnati Tri -State Area. Nielsen proves WCKY ties

up a million -aire audience in a billion -aire market; Standard Rate proves it ties down a pennies -per- thousand cost. The salesman from AM Radio Sales has the facts -and -figures that prove that 50,000 watt

WCKY ties a big red ribbon around Cincinnati. WCKY -RADIO IS SOME BUY 50,000 WATTS CINCINNATI t BROADCASTING, February 20, 19S1 85 FM UNITS DOUBLE IN TWO -YEAR PERIOD continued plain what fm was and who, if anyone, ever listened. Today I get right down by six months." He landed a high - the air in January, featuring good mu- to time selling and sell fm just as I priced bread account Feb. 2, moving sic. A fifth commercial outlet is due would am, aside from the difference in him to say, "That made eight new con- next summer. David Green, vice presi- programming and signal. Buyers know tracts in 10 days." He tailors complete dent of KXTR (FM), said an increas- what it is and many are fm fans." promotion programs to each account. ing number of institutional-minded ad- Late last year fm stations felt the KNUZ has one full -time salesman and vertisers are going into fm. He esti- general dip in Southern California busi- a programming staff of five. Easy- listen- mated local advertisers spent over ness, but several stations wound up the ing music is featured. "This is the kind $100,000 on the four commercial sta- year in the black. All sorts of business of am station I would like to run," Mr. tions that operated last year. firms are buying fm, especially those Morris said. Pacific Coast: Up and down the catering to the upper half of the family Houston's entry into the fm scene as a major factor began three years ago when KFMK (FM) and KHGM (FM) Fm day has 18 hours with peak in afternoon were added to two local am duplica- The typical fm commercial out- fm saturation in their markets, the tors. More were added in 1959 and let is on the air 18 hours a day, with FMBS research showed, with highest by mid -1960 the city was one of the peak audiences between 4:30 -6 p.m. penetration, 60 %, in New York most fm active spots in the nation. and 7 -9 p.m., according to Sidney City were (WRFM (FM) is the An unexpected entry into Houston's J. Wolf, president of Fm Broadcast- affiliate. sponsor list in January was the Henke ing System Inc., Chicago. FMBS At -home tunein runs between six & Pillot division of Kroger Co. super- has 71 affiliates around the nation. and seven hours, according to the market chain, which bought all Thurs- Mr. Wolf also heads Keystone survey. Some affiliates reported all- day daytime hours on KHGM (FM) Broadcasting System, am network. day listening (27% of listeners in for January and February (photo page Recognizing the need for nation- Seattle, according to KLSN (FM). 82). wide fm data, he has conducted sev- Out -of -home listening is gaining fast, Kansas City: Kansas City has an ac- eral surveys along with coverage - Mr. Wolf said, as business firms in- tive . promotional group, Fm Broad- listening studies. These are used as stall fm sets. casters of Greater Kansas City. Last the basis for profiles of affiliated fm In analyzing programming, FMBS September a 17- minute slide -sound stations. "We are finding a rising figures show good music 44 %, pop- film in color, depicting fm's growth, interest and enthusiasm for fm ular music 15 %, symphonic 33 %, was shown agency, advertiser and among national advertisers," he said. religious 6 %, special events 2 %, media executives. The showing was a Two out of every three fm sta- news -average of five five -minute success, according to Chris J. Stoffa, tions report between 31% and 50% segments per day. commercial manager of KCMO -FM and chairman of the association. A follow -up mailing was added. Oct. 2 -8 three Pacific Coast states fm is grow- income bracket where the music and was celebrated as Fm Radio Week in ing, with Los Angeles, ' San Francisco softer -selling commercials are especially Kansas City. Five commercial stations and San Diego the spots of highest in- appreciated. are operating. terest. Sacramento and Fresno, along Of the 25 commercial fm stations in Fm penetration is described as now with other markets, are feeling the im- Los Angeles, eight are entirely or large- nearing 40 %. All this activity reached petus. . ly duplicating am programs and 17 are out 60 or 70 miles to Topeka, where Fm is here to stay in Los Angeles, exclusively fm. some fm signals come in from the east. 25 commercial operators insist. It's a North American Van Lines tested Recent public comment induced one of tough life for many of them because fm last year and found it produced a the oldest Kansas stations, WIBW, to of the extensive and intensive competi- greater volume of long -distance hauling enter fm, according to Thad Sandstrom, tion, despite the estimated 1 million than other media. This led it into other general manager. fm circulation. While business isn't fm markets across the country. Savings Newest addition to the Kansas City rolling in, it's easier to get than was the and loan companies and auto dealers fm market will be WDAF, another case a year ago. are big buyers of fm. longtime am outlet. Equipment is on One Los Angeles fm salesman put it A significant trend in programming hand and a winter target date has been this way: "Less than two years ago was developed by KRHM (FM), which set. A new outlet, KBEY -FM, went on when I called on agencies I had to ex has across -the-board shows featuring Steve Allen and Johnny Green in programs that have gone into syndication. Shorter hair in vogue in San Antonio Ford Dealers of Southern California, The way fm's dependence on long- In San Antonio, incidentally, three sponsoring Johnny Green's World of hair music is dwindling in favor of a out of four fm listeners cite superior Music on KRHM, have added Phoenix broadened audience appeal is shown sound /superior reception as the main and San Diego and are urging Detroit in a November Pulse in San Antonio. reason they listen to fm. Jack Roth, to make the series a national vehicle. This showed 40.3% prefer to listen general manager of KITY (FM), be- San Francisco continues to be one to popular music of fm, compared to gan serious promotion of the decade - of the leading fm markets with 23 fm 22.2% for classical, 21.4% for old fm outlet last June in a three - stations serving the immediate area - smooth -soft music, 16.3% for semi- station fm market, setting up separ- 17 of them separately programmed. classical and 7.4% for jazz. ate sales and program departments. Gary M. Gielow, president of San Fran- Even if semi-classical and classical The reason: "People were talking a cisco Bay Area Fm Broadcasters Assn., are combined, popular music holds lot about fm." said the latest Pulse saturation figure is its lead. If jazz is included, the score "We were in the black within 30 47.3 %, one of the nation's highest. stands-47.4% for popular and jazz; days," Mr. Roth said. Accounts in- Mr. Gielow called the fm associa- 38.5% for classical and semi- classi- clude Hamilton Watch. Fm penetration's local Fm Month promotion, Feb. cal. tion in San Antonio is 21.5 %. 19 -25, one of the most extensive in the industry.

86 (PERSPECTIVE '61) BROADCASTING, February 20, 1961 Your future will be S dIt11[11:1'

Your will be the S

Your MO KERS will do just that ... for you!

Your 'l'OP SECRET will cause more tune in and tune up YOU to be talked about and talked up ' with SOUND OF THE CITY 'l'OP SECRET is YOURS! VV7,'1.PRODUCT!ONS F DALLAS 3123 KNOX ST., DALLAS 5, TEXAS PHONE LA 6 -7721

RROADCASTING, February 20. 1961 81 f man asked. "If fm is so wonderful why Why don't stations tell how good they are? aren't the reps hounding us ?" Another asked, "Why don't stations AGENCIES OF FAVOR FM BUT WANT PROOF AUDIENCE get off their behinds and tell us how The men who really know their num- Many timebuyers are friendly to- good they are?" bers, agency timebuyers, want more and ward fm and are following the medium's "Let's see their cost -per- 1,000," said better circulation figures from fm broad - development. However, a majority tend a third. casters-a lot of each. to shrug off fm as a good type of signal This poses a dilemma to hundreds of A dozen agency executives, some of providing good music to a selective fm operators who can't afford the whom would not be quoted, agreed they audience. The qualitative data showing luxury of Madison Avenue selling but would not accept fm as a major national the traits of fm's upper -crust audience who would give two bays off their 800 - medium until they can get up -to -date are widely accepted. But this very trait foot antenna for the fun of signing some and accurate data on the number of fm convinces many timebuyers that fm is national business. sets in circulation, the number of fm a deluxe service aimed at a desirable Where are the reps? They're mostly families in larger markets, the amount but limited segment of the populace. waiting for fm's numbers to catch up of tune -in and specific market data. "Where are the reps ?" one agency with the enthusiasm of its operators. There are a number of specialized reps -Good Music Broadcasters Inc., Heri- tage Reps and Fine Music Hi -Fi Broad- casters, for example. Representation - sales functions are also performed by Fm Broadcasting System (fm cousin of the am Keystone Network), QXR Net- EIECTRON work and others. Many of the leading national reps are giving fm a closer look than their spokesmen will admit in public. Among agencies active in fm are J. Walter Thompson Co., N. W. Ayer, 1 BBDO, Donahue & Coe, Joe Gans Adv., Erwin Wasey, Ruthrauff & Ryan, Grey and Fuller & Smith & Ross. Blue Chip Accounts Some of the national accounts in the New York market in the last two years: Steinway pianos, Hamilton watches, Chrysler Im- perial, Northwest Orient Airlines, KLM, BOAC, Lufthansa, Pan American, Mat- son Lines, Tuborg beer, Lowenbrau beer, Time magazine, Benson & Hedges cigarettes, Ford Dealers Assn., Colum- bia Records, Eico, Zenith, Reeves Soundcraft, Everest recording, United Artists recording, Westinghouse, Gen- eral Electric, Knabe pianos, Grace Lines, Florman & Babb (recording tape), Car- tier Inc., Telemann Society, Hudson vitamins, Harper's magazine, Standard & Poor and R ek -O -Kut turntables. ANNOUNCING - ELECTRON CORPORATION'S Many of these are prestige accounts COMPLETELY AUTOMATED FM STATION! serving a higher-income audience. Many of them have success stories to tell about COMPLETE AUTOMATION fm results. But the flow of top national advertisers into fm is slow and mostly 24 -HOUR ULTRA -HI- FIDELITY PROGRAM SERVICE they have gone into the top 25 markets. SINGLE ANNOUNCER- ENGINEER OPERATION The most active research firm has been Pulse, which has conducted surveys COVERAGE THAT SATURATES in two dozen top markets. Last month MEETS ALL FCC SPECIFICATIONS Pulse started a regular fm survey service which Lawrence Roslow, associate This complete FM station package has been developed to pro- director, said already covers six markets vide a turn -key installation at a minimum of time and expense. with others expected to follow. The High quality, rugged components are used throughout. new service will supply daily quarter - hour averages 6 a.m. -6 p.m. and 6 p.m: Write or wire for specifications and competitive pricing today! midnight as well as daily, weekly and monthly cumulative figures. National ELECTRON CORPORATION Assn. of Fm Broadcasters was active in developing this new research. BOX 5570 DALLAS 22, TEXAS ADams 5 -3424 Alfred Politz has done qualitative surveys for the Heritage Station group. SUBSIDIARY OF LING - TEMCO ELECTRONICS, INC. C. E. Hooper Inc. has discovered fm stations appearing all over its radio

88 (PERSPECTIVE 'el) BROADCASTING, February 20, 195 WMAR-TV VIE WMANSHIP IS THE BIG DIFFERENCE!

The Top Local News Program! DAVE STICKLE and "THE SEVEN O'CLOCK FINAL!" (7:00 P. M. Monday through Friday)

REACHES MORE HOMES THAN ANY OTHER BALTIMORE NEWSCASTER!*

The Top Network News Program! "DOUG EDWARDS With The News" (7:15 P.M. Monday through Friday)

REACHES MORE HOMES THAN ANY OTHER NETWORK NEWSCASTER

IN THE BALTIMORE AREA ! *

MORE PEOPLE IN MARYLAND

WATCHED THE PRESIDENTIAL

INAUGURATION ON WMAR -TV Channel 2 than all other Baltimore area television stations COMBINED! **

WALTER CRONKITE, WELL -KNOWN ANCHORMAN ON (CBS) COVERAGE OF THE DEMOCRATIC AND REPUBLICAN CONVENTIONS, ELECTIONS AND INAUGURATION and M.C. on "Twentieth Century ", "Eyewitness to History" and other programs was recently named "THE OUTSTANDING TELEVISION PERSONALITY OF 1960" by The Advertising Club of Baltimore. *ARB Dec. 1960, Nielsen Dec. 1960 Reports * *ARB Special Inauguration Day Survey In Maryland Most People Watch WMAR -TV SUNPAPERS TELEVISION - BALTIMORE 3, MD. CHANNEL 2 Represented Nationally by the KATZ AGENCY, INC.

BROADCASTING, February 20, 1961 89 Hooperatings (see Hooper story page 92). Many stations have used university research departments and business schools to provide circulation and qualitative data. the key The Numbers Game The big agencies, however, keep wanting numbers comparable to those supplied by am to successful radio, television and print media. They wonder why fm broadcasters can't get organized and produce uniform national "automatic programming" numbers. NAFMB has taken steps in this direction under the leadership of is Fred Rabell, of KITT (FM) San Diego. Agency interest is increasing, but not fast enough to suit fm stations. Hun- dreds of buyers are fm fans and like the medium but they get down to hard facts PROGRAMMING! at the office and they think of it as a narrow, specialized medium. "Fm must be approached in a commercial way," said Alice Wolf, N. W. Ayer timebuyer. "There must be some way to make it succeed," she pondered, adding, "but of course you know Every radio station operator there's more advertiser interest and fm buying knows it. That's why astute broadcasters every year." But she suggested fm are hailing the new automated radio programming should be more diversified. "It's not good for all accounts," programming by Magne- Tronics. she said. Among Ayer fm clients are Hamilton Watch and Steinway. Michi- gan Bell has been showing interest in fm. Edward C. Fleri, media supervisor of BBDO, New York, said, "The calibre of the fm audience is due to the programming, not As For Magne -Tronics top quality programming, on tape, the physical facilities." to numbers, he said, "We need audience; consists of outstanding "name" musical productions from both data. What are stations. delivering? Are sides of the Atlantic. Almost 80% is of the music popular people listening? The audience profile and popular -concert, pleasingly balanced with symphonies, vocals information is good but there is little re- and, of course, seasonal and holiday numbers. search reflecting the size of the audience." PROGRAMMING WITH INFINITE VARIETY Ray L. Stone, radio -tv timebuyer at Magne- Tronics music comes in ten 8 -hour reels. A new reel added Maxon Inc., New York, described fm's each month keeps the schedule fresh and exciting ... progress in the last two years as "spot- ty." He said, "The faults that existed two continually builds your library. The interspersing system in the years ago are still there of selling, equipment enables stations to achieve infinite variety -lack promotion, education and research." in the sequences of numbers. the He said the test of fm will come with keyed-response campaigns in which both PROVED, FAMOUS -MAKE EQUIPMENT AVAILABLE results and cost -per -1000 are matched Specially designed, famous -make equipment (available, if with newspapers, television, magazines required, through Magne- Tronics) provides continuous, trouble -free and other media. The Maxon agency automated radio programming - including commercials is not currently buying fm. About a and announcements. year ago it bought some fm time from General Electric. Yes, with Magne- Tronics you get all the economies of automated `Disappointed' Joe Gans, head of broadcasting, plus radio programming that gives a lift to your schedule. the New York agency bearing his name And priced for economy -minded budgets! and a longtime fm booster, is "frankly disappointed because fm hasn't ful- Write today for full details ... audition tape - and exclusive filled its potential." He contends fm rights in your market. should supply a needed service midway between tv and am programming, add- "Be sure to look into the Magne -Tronics background music service which broadcasters are finding a valuable station asset. ing that the public wants more than Exclusive franchises in preferred markets still available. good music. Mr. Gan's agency has been described as one of the heaviest buyers of fm ad- In Canada: vertising in the country. Among current Instantaneous accounts are Harpers in over 50 mar- Recording Service, INC. 42 Lombard St., kets, American Heritage magazine, gne-Tronics Toronto I, Ont. Time magazine, and Cadie Products. 49 West 45th Street, New York 36 Two years ago Mr. Gans was con -

20, t9b (PERSPECTIVE '61) IBRÓA66ASTING, February 1961 so "RCA Color TV Tape . e . Equal of Color Live !" - says William B. McGrath, V. P. and Managing Director, WHDH -AM, FM, TV, Boston.

"Here at WHDH -TV we are enjoying great success multiple monitoring checks. You can check through the with our RCA Color Television Tape operation. Taped entire system for the very best picture. Precision head - programs, commercials and special events sparkle in wheel interchangeability for color, too, means you can color. We find color tape the equal of color live -and play back tape on any machine, regardless of where with the convenience and ease that only RCA TV it was made. Tape can give. More and more broadcasters are specifying RCA TV "RCA Color TV Tape Recorders have completed our Tape for color operation because it is part of a com- RCA color facilities. We do all our local programs in pletely matched line of color equipment available from' color. By adding the client convenience of television one single source- including color TV tape recorders, new dimension of color, we tape to the have an unbeat- studio color cameras, 3 -V film cameras and projectors, for success." able combination color monitors, switching and special effects. They find RCA Color TV. Tape Recorders are proving themselves service before and after the sale of the kind that only in installations like WHDH because they are designed RCA with its broad background in color television for color. Picture quality is virtually built in, thanks to can perform.

Find out how you can got live color quality with tape convenience. See. your RCA Representative. The Most Trusted Name in Televisioï. Or write to RCA, Dept. RC -22, Building 15 -1, Camden, N. J. RADIO CORPORATION OF AMERICA_ vinced fm's future was "absolutely added. "Fm stations are starting to sell rosy," with possibility of a "boom" in harder and are contacting national ad- QXR four or five years. His February 1961 vertisers." view is about the same. "Fm stations must have more than music," he told Hooperatings beginning BROADCASTING. "Their programming FM often isn't up to par. But I'm still en- to show fm listeners thusiastic about fm's future." He re- All of a sudden fm is developing minded that the audience is growing conspicuous numbers symptoms. While despite the lack of promotional help factory set sales zoom 70% in a year NETWORK from manufacturers. and the number of stations increases, ... the nation's biggest FM "Fm can't be bought on a cost -per- fm still faces the demand of agencies radio network, reaching a 1000 basis," he said. "It can't be bought for ratings and cost -per -1,000 data- quality audience for quality by the numbers, by a nose count or by numbers that are consistently applied advertisers in major metro-. sets sold." He's encouraged by signs of to the purchase of advertising. politan markets with New a "mass -media approach" through trade The newest development that has association activity and low -cost sets. York Times news and the good come in recent weeks, according to Walker-Rawalt, national representa- Fred H. Kenkle, of C. E. Hooper Inc., music format of WQXR, tive firm, now represents 28 major mar- is the appearance of one or more fm America's Number One Good ket fm stations (selling individually or stations in a score of metropolitan Music Station. as a group), Quality Music Fm Stations. Hooperatings. All are located in the first 50 markets, "One year ago they rarely showed," according to C. Otis Rawalt, vice presi- Mr. Kenkle said. "Now they have rat- Albany -Troy, N. Y. WFLY -FM dent. ings in a score of cities. A 5 or 6 Allentown, Pa. WFMZ "Fm got off the ground in 1960 and rating isn't unusual any more. We're Baltimore, Md. WITH -FM 1961 is even better,' Mr. Rawalt said. terribly conscious of fm in the last two Binghamton, N. Y. WKOP -FM "Our fm billings for the first two months months and fm stations are starting to Boston, Mass. WXHR of this year are ahead of the first quarter subscribe to our service." of 1960. That's the direction radio is Among cities where fm stations are Buffalo, N. Y. WGR -FM moving-into fm. Advertisers are show- appearing in Hooperatings are San Hartford, Conn. WCCC -FM ing more interest. They know their com- Francisco, Chicago, Houston, Indian- Ithaca -Elmira, N. Y. WRRA -FM mercials can get good exposure." apolis, Pittsburgh, Los Angeles, Albany, Jamestown, N. Y. WJTN -FM Mr. Rawalt noted a trend toward sep- Syracuse, Washington, Toledo, Wilming- Olean, N. Y. WHDL -FM arate programming by fm adjuncts of ton (Del.), Allentown (Pa.), Cleveland, Philadelphia, Pa. WDAS -FM am -fm operations. He predicted several Kansas City, Lansing (Mich.), Lincoln Poughkeepsie, N. Y. WKIP -FM other representatives are getting ready to (Neb.), Denver, and Bakersfield, San Providence, R. I. WPFM move into fm. "The trend is turning," he Bernardino and Sacramento (Calif.).

Rochester, N. Y. WROC -FM Southern New Jersey WSNJ -FM Syracuse, N. Y. WSYRFM Audience too is superior, Politz reports Utica -Rome, N. Y. WRUN -FM Washington, D. C. WASH -FM Fm families are the best families holds). Worcester, Mass. WTAG -FM for advertisers, according to a 1960 Almost three times as many survey conducted for Heritage Sta- automatic clothes dryer and food Non -interconnected group tions by Alfred Politz Media Studies freezer owners; 43% of fm house- in five West Coast markets. Chicago, Ill. WFMF -FM holds own dryers; 49% own freezers The Politz firm based its findings (only 16% and 18 %, respectively, Cleveland, Ohio WDOK -FM on the type of audience reached per Detroit, Mich. WLDM-FM of all households own these major advertising dollar spent in the fm appliances). Indianapolis, Ind. WFBM -FM medium. Here are the Politz fm One- fourth more households Kansas City, Mo. KCMO -FM breakdowns as announced by Heri- which made home improvements; Los Angeles, Cal. KCBH -FM tage: 53% of fm households made some Miami, Fla. WWPB -FM Almost twice as many high -income families as mass media; 43% home improvements last year (com- Milwaukee, Wis. WFMR -FM pared to only 40% of the mass Minneapolis, Minn. KWFM -FM of fm families have an annual income of over $7,000 compared to audience). Norfolk, Va. WRVC -FM only 27% of the mass audience. One -fourth more larger house- Pittsburgh, Pa. WLOA -FM One -third more college- educated holds; 58% of fm households con- St. Louis, Mo. KCFM -FM heads of households; 49% of fm tain three or more people (compared San Diego, Cal. KFSD -FM heads of households have a college to 46% of non-fm households). San Francisco, Cal. KAFE-FM education (only 33% of all heads of In a survey of five of the top 25 households have attended college). markets, Politz found : One -third more professional, The fm market is a third (30.3 %) Ask to see our new slide managerial, sales or clerical heads of all households. presentation on the amazing of households; 54% of fm family The fm market listens 3 hours 22 growth of FM radio. heads are in this category (only minutes per weekday compared to Call or write us today. 40% of the total population are 1 hour 59 minutes for am (Radio thus occupied). Advertising Bureau figure for am). THE QXR NETWORK One -third more two -car families; Fm's share of the market is rap- 32% of fm households own two idly expanding, with 39% of fm re- 229 West 43 Street, New York 36, N.Y. LAckawanna 4.1100 cars (compared to 23% of all house- ceivers purchased in 1958 and 1959.

92 (PERSPECTIVE '61) BROADCASTING, February 20, 1961 When 5CPB FIVE -CHANNEL SELECTIVE PROGRAM REPEATER time

is money

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BROADCASTING, February 20, 1961 93 Networks fill many fu nctions for stations

NEW ENTRANTS IN FM FIELD I NDICATE GROWING INTEREST Fm networking, like the medium as tional account in fm history-five -week- a whole, is making steady progress. ly, five -minute 52 -week commentaries "At least we're going up while the am for Chrysler Imperial automobiles on networks are going the other way," one the 19 QXR stations interconnected by fm broadcaster said. radio and the stations associated with The main network operations differ the network by tape. Young & Rubi- somewhat from am networks in the cam, New York, is agency. The series broad base of their functions. They is titled The Imperial Press Club. serve as combined program sources, Business is fine, according to Elliott live, tape and disc; perform as national M. Sanger Jr., executive vice president or regional representatives in many re- of WQXR-AM -FM. "Last year was spects; provide national accounts, better than 1959 and 1958," he said. though it's often a tough sell, and sup- "Prospects are bright and we're very QXR from WQXR- ply promotional aids. All these are optimistic." And he added, "We're Network (fm), keyed FM the high - often on a much looser basis than is making money." Accounts include New York, emphasizes for its regional the case with am networks and their Cadillac, Olds, Hamilton Watch, income level claimed with this type of promotional affiliates. Citreon, Grace Lines, Sabena airlines, audience Among new entrants in the field are among others. Marine Midland Banks art. Fm Broadcasting System, operated by recently bought a Boston Symphony Sidney J. Wolf, head of the huge Key- series on the QXR New York division. on each station) is $205 for one an- stone am transcription network, and the The network claims 2.7 million fm nouncement (one- minute) or $1,400 Heritage Stations group headquartered families (33.7% penetration) in its plus per week, a 13 -week campaign in Bellingham, Wash., with Interna- total coverage area, 730,400 for the total of $18,672. tional Good Music Inc. as parent com- New York State division. Heritage is now operating in 20 mar- pany. IGM owns five of the Heritage Sales Up Concert Network, operat- kets with its automated tape program fm outlets. Rogan Jones, KVOS Bell- ing four classical -music stations in the service, based on serious music. The ingham, Wash., founded the project. Northeast, enjoyed "a considerable in- program service is labeled Heritage Fm networking is successfully oper- crease in business" in 1960, according Music. Stations are represented na- ated by the QXR Network of WQXR- to H. Stilwell Brown, general manager. tionally by Heritage Representatives. AM-FM New York, owned by the New Its stations are WBCN (FM) Boston, Heritage Expands John D. Tuttle. York Times. It claims the largest na- WXCN (FM) Providence; WHCN administrative vice president at Belling- (FM) Hartford; WNCN (FM) New ham, Wash., headquarters, said Heri- York. In addition it serves several tage will enter six other major markets affiliates. WAVA (FM) Arlington, Va., in the near future. He said two syndi- Washington suburb, is an associate sta- cation salesmen are on the road and tion. stations will be added at the rate of four A novel tiein with WOR -AM-FM to six a month. Fred Von Hoefen has WPFM New York for Philadelphia Symphony been named national sales director in concerts provides several stereo corn - New York. Sales offices are also main- binations, WOR carrying the right chan- tained in Detroit, Chicago, Los An- nel on both am and fm, and WNCN geles and San Francisco. The Pioneer (FM) carrying the left channel. Mr. Heritage is adding an am program Brown said 16% of the families around service based on automated tape but Good Music New York have two fm sets. WNCN using lighter music. Station in recently signed a 16 -week contract with Among accounts are Langendorf New York Telephone Co. through bread, which recently renewed on the Rhode Island BBDO. West Coast through Botsford, Constan- FMBS is headquartered in Chicago tine & Gardner, Book of the Month, Serving Southeastern and has national sales offices in New Tuborg beer and Matson Lines. NEW ENGLAND York, Detroit, Los Angeles and San Westinghouse Broadcasting Co.'s Francisco. four fm stations launched a non-com- John Hartigan, FMBS secretary, said mercial, non -duplicated program serv- Prov. -35.1 % FM Penetration stations must provide timebuyers with ice about 18 months ago. They are: 16th FM Mkt. in U. S. audience composition and coverage WBZ-FM Boston, KYW -FM Cleve- data before fm can be recognized as a land, KDKA-FM Pittsburgh and KEX- Write or phone Karl Kritz for suc- major medium. "Then it can become FM Portland, Ore. as commercial as other media," he said. Westinghouse fm outlets have locally cess stories -local and national All FMBS stations are members of created program formats, but it is eco- GA. 1 -7500, 1 National Assn. of Fm Broadcasters. nomical for them to make "group buys" 108 State Street National advertisers are offered the en- when program packages of interest to tire FMBS lineup on which they have all are available. Providence 8, R. I. a minimum schedule of 13 weeks, using Automation is becoming more im- National Sales Rep. one announcement per day seven days portant to fm stations, with Heritage,

per week on each station. Maximum Magne- Tronics, Programatic (Muzak . 1t\lwÄ schedule is based on 52 weeks and subsidiary) and others added to the - %,liw\ three announcements per station per vast supply of music available to am 229 W. 43rd Street, N. Y. 30, N. Y. day. The minimum 13 -week, 71- station stations. Automated tape can be bi- rate (one commercial daily each week cycled around to various stations.

94 (PERSPECTIVE '61) BROADCASTING, February. 20, 1961' CENTRAL FLORIDA MARKET EXCLUSIVE

THREE CENTRAL FLORIDA JACKSONVILLE TV STATIONS

ST. AUGUSTINE DRAMATICALLY PROVE VIEWER PREFERENCE WITH LATEST ARB DAYTONA BEACH COMBINED FREQUENCY INDEX OF 10.6 ORLANDO i CAPE MORE VIEWERS WATCH and are loyal LAKELAND CANAVERAL to these Central Florida Stations than MELBOURNE any others. TAMPA WINTER ST. PETERSBURG O HAVEN FLORIDA'S ONLY INLAND MARKET with primary and Grade B TV coverage over ground. No signal waste over ocean. EXPOSE YOUR SELLING MESSAGE over 1,143,600 consumers. ORLANDO is the third fastest growing metropolitan market in the U. S. WAREHOUSES for some products distributed in the Central Florida market are located in seaports of Jacksonville, and Tampa, but the CONSUMING Cen- MIAMI r tral Florida market is penetrated only by WESH -TV, WDBO -TV, and WLOF-TV.

Central Florida's exclusive TV market covers 19 counties, one -fourth of Florida's TV homes. Coverage based on 1960 ARB report.

.. PENETRATING OVER I OUT OF 10 HOMES IN THE BILLION DOLLAR CENTRAL FLORIDA MARKET.

BROADCASTING, February 20, 1961 95 Opinions differ on value stereo will have for fm Stereo or multi-dimension sound promises (1) to carry fm broadcasting into exciting new heights and gross income or (2) to saddle the medium with an over -rated gimmick whose value already has been wrecked by high -pressure promotion. It all depends on who's talking. Competent experts are heard on both sides. The FCC is currently considering a technical report submitted last October by the industry's National Stereophonic Radio Committee, an industry group that conducted extensive field tests of six different ways of multiplexing (mx) or hitching one or more fm sub - carrier signals to the main carrier. In essence, multiplex (mx) stereo is based on carrying a program on the main fm carrier and adding a separate Tighten Up Your Programming Format with the pickup to a subcarrier. The FCC adopted the mx idea several years ago with the thought of letting fm stations GATES SPOT TAPE RECORDER earn extra money by transmitting corn - munications services (taxi dispatching, paging and background music, for example), as well as stereo. Impatient fm stations eagerly await the FCC's decision, due within two or three months. The Commission may approve any one of the six systems or some hybrid form. The systems tested were developed by Murray Crosby, Calbest, Multiplex Development, EMI, <#9 Zenith and General Electric. A lot of paper work remains to be done by the FCC. Some of its probt lems include the selection of a stereo system free of cross -talk and capable of delivering high -grade stereo. Crosby - Teletronics was actively promoting its version of stereo in mid -February at the Washington Hi -Fi Show and at a news luncheon. M. Robert Rogers, show chairman, described A tight, on-the-nose format means more sales appeal for your station. stereo as "one of the most revolutionary developments With the Gates Spot Tape Recorder, control room operations are greatly in the broadcasting field." He formerly simplified and perfect program continuity is maintained. You stop wasted owned WGMS -AM -FM Washington. motion! Operation is simple and exact ... you simply move the index lever to There are hints that when the FCC the spot your log calls for, push the play button and let Spot Tape do the rest. picks a system, the action will take the form of a report and order. This is as On one tape 13" wide are 101 announcements, jingles, themes, station breaks or final as an FCC action can get, and it any other program content up to 90 seconds duration each. This is versatility! could mean that mx stereo adapters for fm sets will be on sale in 1961. Through planned rehearsals using multiple voices, background effects and themes, Stereo boosters often argue the serv- each announcement is aired with professional perfection. When complete, the ice will be the "one big thing" they tape automatically reverses and then cues up for split-second airing of the need for identification with advertisers next spot. Erase any track not needed and record a new one as schedules and agencies and a startling feature that change. The adjacent track is not affected. will set fm apart from am radio. The FCC has issued some 300 au- now thorizations for non -broadcast mx serv- Spot Tape Recorders are available for immediate delivery. ices such as background music, paging Place your order today. and similar functions but there is no ...--- record of the number of these grants GATES RADIO COMPANY that are in active operation. GATES Subsidiary of Harris- Intertype Corporation 1NTlRTYPE This oversimplification of stereo -mx QUINCY, ILLINOIS 12=1 progress indicates the whole business is Offices in: HOUSTON, WASHINGTON, D.C. In Canada: CANADIAN MARCONI COMPANY in a fluid state, awaiting FCC action Export Soles: ROCKE INTERNATIONAL CO., 13 EAST 40th STREET, NEW YORK CITY and then public reaction.

96 (PERSPECTIVE '61) BROADCASTING, February 20, 196140 CAN RCA FORCE COLOR EVOLUTION? So far it and subsidiary NBC are making only major push ® But there are signs others may soon get behind the leaders

The long -expected, long -awaited, long - rent U.S. total at 600,000 to 650,000. biggest manufacturer and promoter of delayed "breakthrough" in color tele- Annual output is gaining at a rate which, compatible color, is still carrying the ball vision is emerging, not in the sudden although the unit figures look small in almost single -handedly: It is believed to sunburst sense of the word, but slowly comparison to black- and -white sales, is account for close to 95% of all color and gradually, more like the first light impressive in terms of percentage ad- set production. But color is getting more on a clear, cold morning. vances. The generally accepted esti- than lip- service from a growing number Or, in a more appropriate metaphor, mates, for instance, say that production of other manufacturers. Admiral Corp. like a peacock unfurling his feathers - has been turning out color sets in signifi- slowly and deliberately. cant numbers for the past two years, and A check of some of the leading tele- Emerson-DuMont, Magnavox, Olympic vision stations across the country finds and Packard -Bell also are currently mar- that virtually all of them are convinced keting color sets. The Westinghouses, that color is the coming thing-and General Electrics, Zeniths and Philcos that most are doing something about it. have not indicated plans to go into color What they are doing, as indicated in the right away (although some of their re- sampling (see page 100), ranges from tailers have indicated very clearly that literally all -out to relatively limited and they wished they would, and RCA quite spasmodic color ventures or reliance frankly is relying on its offering of color primarily or even exclusively upon their to strengthen and expand its ties with networks, and of course a great many dealers and distributors for franchises stations are as yet doing nothing at all covering not only color sets but other about color, network or local. RCA consumer products as well). But it seems clear that in important RCA meanwhile experienced a color máikets in all sections of the U.S. more breakthrough of its own last year: For and more viewers are gradually getting totaled about 115,000 sets in 1959, rose the first time it made a profit on color more and more exposure to color. 30% to 150,000 in 1960 and probably set sales which could be "measured in Here is a status report on some of will go up another one -third or more seven figures," according to Brig. Gen. the principal elements by which the to top 200,000 this year. By comparison, David Sarnoff, RCA board chairman, progress of color television toward rec- incidentally, black- and -white sales are who has spearheaded RCA's color ac- ognition as a major communications and currently running behind last year's levels, tivity from the beginning. It was the advertising medium may be judged: and have been for several months. second year that RCA had operated "in Sets in Use The best available esti- Manufacturers RCA, which devel- the black" on color, but it was the first mates, although not official, put the cur- oped and still by any yardstick is the million- dollar return, in profits, on a

There's plenty of color film programming available

Color film programming in fairly sub- Post-'48 (19) . of the Post (26 half- hours), Diver Dan stantial quantities is available for tele- Seven Arts Associated Corp.: Warner (104 seven -minute, animation -live ac- vision stations but distributors acknow- Bros. Post-'50 (26). tion episodes), Golf Tip of the Day ledge there has been as yet "no great Lopert Pictures Corp.: J. Arthur (195 five-minute episodes) . rush" for such product from tv stations. Rank and other foreign producers. Post Official Films: Spunky & Tadpole The added cost for color film prints, '48 (26). cartoons (130) ; Adventures of Sir Lan- which syndicators pass on to stations, Jayark Films Corp.: Bozo's Cartoon celot (14 half -hours). appears to have held up demand for Storybook (156 six- minute episodes) ; Television Industries Inc.: Minute of color programming. The bulk of color Jayark Blockbuster Features (5). Prayer (365 one -minue featurettes). product consists of film cartoons, both Sterling Television Co.: Captain Sai- MCA -TV: Paramount Pre -'48 fea- those produced originally for theatres lor Bird Cartoons (190 51/2- minute epi- tures (9). and those made expressly for tv. Fea- sodes); Adventure Theatre (78 half - Flamingo Films Inc.: Stars of the ture films swell this total and there are hours). Grand Ole Op'ry (96), Superman (52). available some serials produced over Banner Films Inc.: Judge Roy Bean California National Productions Inc.: the years. But there appears to be (39 half -hours), Speedway International Danger Is My Business (39 half- hours); scant inducement to produce new series (39 half- hours), Cartoon Classics (216 Cameo Theatre (26 hours); Gumby (22 in color. Stations ordering programs five -minute episodes); Banner Features. half- hours) . produced in color usually request black - CBS Films Inc.: Terrytoons Cartoon United Artists Assoc.: Warner Bros. and -white prints. Library (200), Deputy Dawg (104), Pre -'48 features (25) ; United Artists Distributors reported that product Heckle and Jeckle (104) ; Mighty Mouse features (55) ; RKO features (25) ; Pop - available in color includes the following: and Tom Terrific for CBS -TV's Captain eye 7 -8 minute cartoons (114) ; Mel -O- National Telefilm Assoc.: 20th Cen- Kangaroo. (All cartoons run about 7 Toon 6- minute cartoons (52) and War- tury-Fox features (68) . minutes). (Number undetermined.) ner Bros. 7- minute cartoons (311). Colorama Features: Pine Thomas Independent Television Corp.: Best Ziv -UA: Cisco Kid (26).

BR0ADCASTIN9, February 20, 1961 97 ( missioned by WLWT (TV) Cincinnati, COLOR TV IN EVOLUTION continued found that the impact of color on commercials is such that, in effect, 1,000 total RCA color investment which has Year," on Feb. 9 by a second "Color color homes are equal to 3,589 black - been estimated at $130 million. The Day" in which 18 out of 20 programs and -white homes. The study showed not manufacturing industry's total color were carried in color (everything except only that more people will watch a show sales, including station equipment as two shows that had been pre -filmed in in color than in black -and -white (if well as sets, amounted to $100 million black -and -white), and in March there given a choice), but a greater share will in 1960. will be a "Festival of Color" in which recall the advertising, consider it per- Gen. Sarnoff also has predicted that for a week (March 13 -17) 90 minutes suasive and remember more details than most television manufacturers will be of afternoon programming will be added is the case among black -and -white view- engaged in the production of color sets to the regular color schedule. ers (BROADCASTING, May 16, 1960). within two years, three at the outside. Aside from regular and special pro- Profile of the Audience Another Networks Like RCA among manu- gramming, much of NBC -TV's sports factor holding interest for advertisers facturers, its subsidiary, NBC, is carry- coverage has been in color, including and agencies is the composition of the ing the color ball almost single -handedly championship tennis, the World Series, color audience. A study by Market Facts among networks. All-Star baseball game and football Inc., made for NBC a year ago, showed CBS -TV is hewing to what it calls a bowl games. that the median income of color -set fam- "middle-of -the- road" course. It has color Film Programming The number of ilies is $13,123 as against $5,417 for the equipment, including video -tape ma- film programs available in color-both U.S. as a whole. In addition, 41% of chines converted for color use, and it syndicated programs and feature films - the color owners were found to have feels that color will be "a big plus, even- is substantially larger than the casual incomes exceeding $15,000, as against tually." But it also has taken the position observer might think, and much of it is a national average of 3 %. At the other that while it is spending "hundreds of being programmed in color, although end of the scale 9% of color owners thousands of dollars a year on color ac- the distributors as a whole report that have incomes of less than $5,000, as tivities," it will "put our millions into the demand for color prints is by no compared to 45% in the country as programs which can be seen in all means heavy according to the usual a whole. Almost half- 48 %-of the television homes ... until the sale of standards (for details on film product color owners were classified as "proprie- color sets indicates more than just par- available in color, see separate story, tors, managers, officials," whereas 10% tial acceptance by the public." Its color page 97). of the U.S. population fits that influen- programming consists of an occasional Advertisers & Agencies Almost a tial description. In addition, 51% of the Red Skelton Show and a special now hundred advertisers sponsored regular color owners were found to own two or and then. color series on NBC -TV last year, and more cars, as against 13% for the U.S. ABC -TV is programming nothing in 23 sponsored color specials. In both average. color, but like CBS-TV it says it's ready cases, color commercials were used Set Costs There is a lot of when the time comes: "When American occasionally by many advertisers and Color mass production viewers show, by their purchase of color exclusively by a number. In addition, talk about "when prices down." Actually, they television sets, that they want color tv, this year Reynolds Tobacco has used brings come down much. The ABC will start broadcasting in color. color commercials on the black -and- probably won't RCA's least expensive Our studios in Los Angeles, New York white Wagon Train, Whitman candy $495 price -tag on and Chicago are equipped to broadcast used both color and black- and -white model isn't expected to drop significant- future. RCA is color within days of a go- ahead. ABC commercials on the String of Beads ly in the foreseeable for mass production: It has not set a definite figure of a specific special, and Ballantine Beer is using tooled up now continuous- number of color sets in the hands of color tape and color film commercials in "mass produces" color sets ly. More importantly, the circuity in the public to trigger its start of color- its Sing Along With Mitch series. in casting. The public will cue of exclusively color commer- color sets is little different from that us -they Users that will let us know, not only by the eager- cials on 1960 NBC color specials were black- and -white; it's the color tube difference in cost, and unless ness with which they start buying color American Telephone & Telegraph Co., makes the sets, but by their demands for color di- Chrysler, Ford Motors, General Motors somebody comes up with a much less rect to us and through our affiliates." (United Motor Service and AC Spark costly way of producing tubes -tubes While the other networks are playing Plugs), Hallmark Cards, Minute Maid, using one gun instead of three, for in- it cool, NBC has been playing it big. In Pontiac, The Smith, Kline & French stance-the difference is apt to stay 1960 NBC -TV programmed more than Pharmaceutical House and U. S. Steel. substantially where it is now. Marketers 1,000 hours in color -an average of al- Those using only color commercials in do not feel, however, that this difference most three hours a day-and at year's regular NBC series included Chem - is a real deterrent to color buying. end was colorcasting almost 80% more strand, RCA, Chevrolet, Ford, General Stations The last time NBC checked, than at the same time the year before. Motors and Plymouth. which was some months ago, a total of Indications are that 1961 will be even On CBS-TV, four 1960 color specials 367 stations were equipped to rebroad- bigger: A weekly Walt Disney hour and were accompanied by color commer- cast color programs fed them by a net- a The Danny number of Disney specials, for exam- cials: General Motors on work. Of these, 179 are NBC -TV affili- ple, are among the sure Kaye Show, Timex on a Red Skelton additions set for ates, which means that approximately the existing color schedule in the new special, Whitman Candy and Benrus half are affiliates with CBS or ABC, season. Watches on Wizard of Oz, and Ford on even currently Apart from its steadily expanding Christmas Star Time. In addition com- though those networks no color program- list of regular colorcasts NBC -TV in- mercials of Johnson's Wax and Pet are feeding little or augurated in late 1960 a concept of Milk, regular sponsors of Red Skelton ming. In all, 104 stations were equipped special color days which already has Show, were in color whenever the show to originate some kind of color locally: been broadened in 1961. On the first was done in color. 100 could handle color slides, 99 could "Color Day" -last Nov. 11 -more than For both advertisers and agencies, the broadcast color films and 37 could nine hours of color programming were value of color has been documented in originate local live color. These 104 sta- broadcast. This was followed on Dec. research. One study, for example, by tions included affiliates of all three net- 8 by "The Most Colorful Night of the Burke Marketing Research Inc., com- works and some non -network stations.

98 (PERSPECTIVE '91) BROADCASTING, February 20, 19614 'KCKCJÑ CJADCKSBCKXL 'VLLKDKAKMOXCMZWCAU (F1KCBSWBBMWORYVKY KYKOAWSPDNORDWMGM )JOCKVOOWORAXEDM AO JÑB rifill WCAV

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In Philadelphia WEIL -TV colorcast the famous Mummers third straight year that the station had originated the Parade early in January. This marathon telecast began colorcast of this parade. WFIL -TV was the first station in at 11 a.m. and continued through 5:30 p.m. This was the the area to telecast color. Color adds zest to sport, or symphony EVERY TYPE OF PROGRAM IN CROSS- SECTION OF LOCAL ORIGINATIONS With more than 100 stations equipped present time it originates more than strong factor in the station's future to originate some kind of color and four hours per day of local color pro- growth. nearly 40 capable of originating live grams, including children's shows, news, "Here at WHDH -TV we are highly multi- chrome more and more viewers public service, weather and feature satisfied with what we have been able are given the opportunity of seeing other film fare, most of which are live. to accomplish in color tv programming than network programs in their natural Some of the advertisers who have during the past 31 years," Mr. Mc- hues. These programs vary from sports been sponsoring WHDH -TV include Grath declared. "We are greatly en- and parades to symphony concerts. the Great Atlantic & Pacific Tea Co., thused about the tremendous possibili- Atlantic Refining Co., Northeast Air- ties of color tv for the future. This en- Following is a cross -section report on lines, Sandran, Standard Brands, and thusiasm for color is reflected in our what a few of these stations are doing at Calgon on the various news and weath- entire operation only local, live the local level: -not er shows. The station reports it also programming but in our full schedule WHDH -TV Boston: During the last has a wide assortment of participating of color video taping as well. Boston baseball season, WHDH -TV Boston advertisers for its other color origina- is a color- conscious market and the fu- originated 26 Boston Red Sox games tions. ture of New England television is in- in full color. These included both day Mr. McGrath says it is difficult to deed colorful." and night contests. The results of the give a percentage figure on the extent WGN -TV Chicago: During 1961, night as well as the day games were to which color has added directly to WGN -TV plans to present "more live "extremely gratifying," according to the station's revenue. But he points color programs" than any other station William B. McGrath, vice president and out that since WHDH -TV is the only in the country. Its color schedule will general manager. The station uses a New England "full color" station, this include 130 day home baseball games high sensitivity color tube in the night had added substantially to its prestige. of the Chicago Cubs and White Sox baseball pick -ups. Color, he added, has given the station's for the second consecutive season, and WHDH -TV has been programming staff "tremendous experience" in every all of its live shows, encompassing 40 in color since November 1957. At the phase of the business and will be a hours per week (exclusive of baseball).

TOO (PERSPECTIVE '61) BROADCASTING, February 20, 190 WGN -TV's accent on color has been currently carries no syndicated color accomplished without benefit of any films. network programming. The station's Lloyd E. Yoder, vice president and philosophy regarding color is summed general manager, thinks television "is up by Ward L. Quaal, vice president on the threshold of a major break- and general manager of WGN Inc. through in color." He said: "In 1960 "We believe in color because it's we found more and more local adver- better television. Color is a most po- tisers becoming aware of the sales potent and dramatic innovation in tele- tential of color television.... One of vision, adding a fourth dimension of in- our biggest clients, Polk Bros., is espe- creasingly greater importance to the cially bullish. It was at Sol Polk's sug- matchless combination of sight, sound gestion that WNBQ video -taped in col- and motion. or the inauguration parade coverage of "In 1961 television will have its most NBC -TV, which Polk Bros. sponsored successful, and certainly, its most color- as a repeat broadcast in place of this ful year. We have made considerable client's regular late -night programming. investments in this medium for better Also, Polk conducted a color television television. Our faith in the future of open house at its seven Chicago loca- color television is reflected in the fact tions on Jan. 2, attracting thousands of that our new radio and television cen- Chicagoans who watched the Tourna- ter on Chicago's north side will be an ment of Roses Parade and the Sugar all-color operation on live program- Bowl football game in color." ming, plus increased emphasis on use WLWT (TV) Cincinnati: More than of color prints on feature and syndi- 42 hours of color programming current- cated film product." ly are being telecast by WLWT Cincin- The major color productions on nati each week, of which approximately WGN-TV during the past six months one -half is provided by NBC -TV. But were: Great Music from Chicago, now this total does not include network spe- in its second year; Treetop House series cials local originations of basketball on education, and Chicagoland Church games or late night movies. Hour. The station intends to continue This color output is one sign -post of with these programs and on Feb. 18 the confidence that Crosley Broadcast- scheduled a two-hour colorcast of the ing Co., owner of WLWT, has in the Chicago Automobile Show. tinted medium. Its faith in color was As part of its large schedule of local amply supported by the results of a Color television camera of WLWT (TV) color programming, WGN -TV carries three -month survey commissioned by Cincinnati is located behind home 'cartoon features, syndicated films and Crosley last year (BROADCASTING, May plate where it pivots to permit sports- feature films. It presents about 21 16, 1960). R. E. Dunville, president of casters to handle live color commer- hours of syndicated color films weekly the Crosley Broadcasting Corp., out- cials. Three color cameras are used and carried nine color features over lined the results of the survey and to cover the games. The Crosley sta- six the past months. touched upon other implications of tion is currently programming 42 WNBQ (TV) Chicago: Since 1956, color tv in the following statement: hours of color each week, of which NBC's WNBQ has presented all of its "With the overwhelming effective- about half is provided by NBC -TV. In local live programs in color. WNBQ ness of color commercials versus black - bills itself as "the world's first all -color and -white as indicated by recent color sports it colorcasts not only baseball television station," and currently tele- surveys, it is only a question of time but basketball and football games as casts 14 hours a week in local color when black- and -white will be the ex- well. apart from an average of 36 hours of network color. It recently started using color newsreel films on its regular newscasts, and since late 1959, with the help of a video -tape battery now totaling four machines, has been active in promoting the use of color commercials by local clients. Polk Bros., Chicago's biggest retail appliance dealer, uses pre - taped color commercials exclusively in its post- midnight programs throughout the week. Henry C. Lytton (clothier) and John M. Smyth (furniture) are also heavy users of color commercials. One of WNBQ's most ambitious col- or productions is an alternate -week half -hour, Artists Showcase, which started last fall and which presents, live, the NBC Chicago concert orchestra and young classical music talent. Other local color presentations include religious programs, education, public affairs and farm shows as well as news and weath- The 1961 Fort Worth Stock Show Pa- nated color programs of all types and er reports. The station averages two rade was televised in color this year is one of the pioneer outlets in the feature films in color each week but by WBAP -TV. The station has origi- medium.

BROADCASTING, February 20, 1961 101 COLOR ADDS ZEST TO SPORT, OR SYMPHONY continued (other than black- and -white) on special "color days." WBAP -TV hopes ception rather than the rule. Based up- of the year, WRAP -TV has scheduled to add to its color schedule of live pro- on the study, when commercial effec- three special local colorcasts -and it grams. A new 30- minute weekly show, tiveness in color indicated three -and- is no surprise that they had a strong Teenage Downbeat, was scheduled to a -half times more effectiveness in color Texas accent. start on Feb. 18. In the planning stages than in black- and -white, a 5 or 6% On Jan. 27, the station covered the are the showing of a color feature on penetration of color immediately be- Southwestern Exposition and Stock a regular basis each week and a group comes a 25% share -of- audience in- Show parade in a one -hour remote, of public service programs with a panel crease in color homes. It is our sincere sponsored by Stetson Hats and Luskey's of community leaders discussing civic belief that the Crosley stations will be Western Store. On Jan. 31, the station problems. doing a great proportion of their total scheduled a 30- minute remote from The current local schedule in color fare, whether live or by film, in the Amon Carter Museum of Western includes news, weather, women's inter- color. . . Art, showing the art collection in the ests and sports shows, in addition to "In creating a market for color, it recently- completed museum. And on syndicated product. has been Crosley's premise that color Feb. 4, WBAP -TV presented three Roy Bacus, manager of WBAP -AM- must be `mass demonstrated.' The abil- hours of color coverage of the Stock FM-TV, said: "Since WBAP -TV has ity of Crosley Broadcasting to televise Show Rodeo, sponsored by Old Mil- been telecasting in color 61/2 years, in color under normal lighting condi- waukee beer. color circulation has increased to an tions all sports events (and with stra- WBAP -TV has been colorcasting for extent that nearly everyone 'considers tegic placement of color receivers in 61/2 years. It carries 30 hours of NBC color' for his next purchase. Consider- public places) has created an even color programs each week and all local able telephone response is evident when greater demand than any other form live programs are in color. there are variations in published color of promotion." The station carries 31/2 hours weekly schedules. The color future at WBAP- Regularly scheduled live color shows of syndicated film in color (including TV means that every plan for new on WLWT include two daily audi- cartoons) and schedules feature films shows will find color utmost in con- ence participation shows -The Paul sideration. All new show intros and Dixon Show and Ruth Lyons' 50 -50 closes are created in color. Preference Club -which have attracted 15 and 18 41\n is given to purchase of new shows when local and national advertisers respec- X .._ in color. tively. Public service programs carried Here are the next 10 days of network "Color has been an effective sales regularly in color include World Front, color shows (all times are EST). promotion tool for the total station im- Probe, Church By the Side of the Road, NBC-TV age since we are the only area station A Family Affair, U. C. Horizons and Feb. 20, 21, 23, 24, 27 -March 1 (6 -6:30 doing consistent color programming." City Manager. a.m.) Continental Classroom (modern The station's largest color project chemistry), sust. WSAZ -TV Huntington, W. Va.: An Feb. 20, 21, 23, 24, 27 -March 1 (6:30- films in within the last year was said to be its hour and a quarter of feature 7 a.m.) Continental Classroom (contem- color have been presented each week colorcast of a night baseball game porary math), sust. since Dec. 1, plus an hour and from Crosley Field in Cincinnati on May Feb. 20 -24, 27 -March 1 (10:30 -11 a.m.) about Play Hunch, 27 16 (using a new, highly sensitive tube Your part. a half of color cartoons, on top of Feb. 20 -24, 27 -March 1 (11 -11:30 a.m.) developed by WLWT engineers with hours of NBC -TV color each week. The Price Is Right, part. All ID's and many promos are also in General Electric). This "first" was Feb. 20.24, 27 -March 1 (12:30 -12:55 Thomas Garten, vice viewed on color sets in the ballroom p.m.) It Could Be You, part. color. Said C. 1 (2-2:30 p.m.) manager: of the Sheraton- Gibson Hotel by more Feb. 20-24, 27 -March president and general The Jan Murray Show, part. than 500 guests, including civic offi- "We are of the opinion that within Feb. 20 -23, 27 -March 1 (11:15 p.m: the next two to three years color tele- cials, clients, agency executives, mem- 1 a.m.) The lack Paar Show, part. bers of the press and RCA and NBC Feb. 20 (8:30.9:30 p.m.) Astaire Time, casts will grow tremendously in num- officials. In all last season, WLWT Chrysler through MacManus, John & ber as well as in local live presentations. carried 23 home games in color, which Adams. For some time all [of our] sets, etc. Feb. 22, March 1 (8:30 -9 p.m.) The have been designed for live color; it were sponsored by Hudepohl Brewing Price Is Right, Lever through Ogilvy, Ben- Co., Sohio and Colgate. son & Mather; Speidel through Norman, will be a comparatively easy matter to Other color highspots of the past Craig & Kummel. go into local live color. The viewing year: on Sept. 27, 1960, the station Feb. 22, March 1 (9-10 p.m.) Perry public is becoming more and more Music Hall, through colorcast the celebration of a pontifical Como's Kraft Kraft aware of the tremendous amount of J. Walter Thompson. mass in honor of Archbishop Karl J. color now on our air ... More and Feb. 23 (9:30-10 p.m.) The Ford Show, more dealers are putting their sales Alter of Cincinnati on the occasion of Ford through J. Walter Thompson. behind color receivers. There his 75th birthday; on Nov. 11- 12 -13, Feb. 24 (9-10 p.m.) Sing Along With efforts the station marked "Color TV Week- Mitch, P. Ballantine through William Esty is no doubt that presentation of color end" with the presentation of 241/4 (Eastern U.S.) and co-op. programming increases the station's hours of color programming. Feb. 25 (10-10:30 a.m.) The Shari Lewis image. . ." Show, Nabisco through Kenyon & Eck- WWJ -TV WFBM -TV Indianapolis: Last May Detroit: The complete NBC - hardt. TV color 91/2 color tape came into daily play at the schedule, plus about hours Feb. 25 (10:30 -11 a.m.) King Leonardo of color film originations are carried and His Short Subjects, General Mills Indianapolis Motor Speedway and the each week. Heart of the local color through Dancer -Fitzgerald -Sample. $50,000 Golf Tournament at the film schedule is the George Pierrot Feb. 25 (7:30-8:30 p.m.) Bonanza, RCA Speedway course. Enlisting the coop- Presents series of hour -long travel -ad- through J. Walter Thompson. eration of RCA and a giant NBC mo- venture programs, presented seven days Feb. 26 (6-6:30 p.m.) Meet the Press, bile unit, WFBM -TV did 181 hours a week and in color since October co -op. of taping on track and greens. 1955 (before that in black- and -white Feb. 26 (7-8 p.m.) The Shirley Temple Fifteen quarter -hour Trackside tele- Show, RCA through J. Walter Thompson, casts were taped at the Speedway with since February 1953). WWJ -TV also Beech -Nut through Young & Rubicam. the broadcasts sponsored by Bryant - carries about two hours a week of syn- Feb. 26 (9 -10 p.m.) The Chevy Show, dicated films in color. Chevrolet through Campbell-Ewald. Hedback Co., air conditioning and heat- WBAP-TV Fort Worth: Since the first ing firm. Golf pickups totalling 31/2

102 (PERSPECTIVE '61) BROADCASTING, February 20, 1961, The most exciting new profit ingredient in local broadcasting is

Today, 104 TV stations, network and independent, are Color commercials have greater impact -31/2 times equipped for local color. Most of them are programming recall over black & white. in color on a regular daily basis. Color attracts new local advertisers. Department stores, Other stations, in large and small markets, are tooling automotive dealers and others need and want color. up -33 plan to acquire live equipment, 44 plan to ac- Color wins praise from newspaper TV critics. quire film equipment in the near future. These station operators know that they must invest in color now if they If you want to know more about profits in color, call or want to enjoy improved profits in the '60's. wire William Boss, Director, Color TV Coordination, RCA, 30 Rockefeller Plaza, N.Y.C. Columbus 5 -5900. Look what local color can mean to you: Color provides an exciting promotable plus. Color builds station prestige strengthens station ... The Most Trusted Name in Television image in minds of viewers and advertisers. Color doubles program ratings in color homes. FIRST TO PURCHASE

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Air France Public Relations personnel stand ready to serve you in New York, Chicago, Los Angeles, Montreal, Mexico City. 6 hours were underwritten by the local Fallender Construction Co., Falls City Beer and Mennen. WFBM -TV telecasts Frances Farmer Presents in color Monday -Friday. This means all live segments of the 5 -6:45 p.m. show, plus the feature film when color prints are available. Other color on WFBM -TV includes an average 20 hours a week of NBC programming. Color has not affected sales directly, but Don Menke, manager of WFBM- TV says it has added to the medium's appeal and "there is no doubt that color television has enhanced our image in Indiana." Since introducing color in their part of the state, WFBM- TV and dealers have seen receivers move into good -income homes. Mr. Menke looks for the mass -market break-through by 1963. WISH -TV Indianapolis: Some color telecasting is being done, but WISH - TV takes a restrained view of color's importance to the public at the current stage of color's growth. The station WGN -TV color cameras move in for a Orchestra during a recent telecast of carries in color the limited schedule of close -up of the Chicago Symphony 'Great Music from Chicago.' color offered by CBS -TV; carried a color movie in early- evening time once color at the last minute, "the switch- owned station, currently is adding close a week for 13 weeks before Christmas board really gets a workout," S. B. to 11 hours of color each week to the and is currently carrying a syndicated Tremble, manager of KCMO -TV, says. approximately 371/2 hours it gets from color program, also in early- evening While his station makes no extra the network. The local total consists of time once a week, but from this experi- charge for color and doesn't think ad- 8% hours of live color -news, sports, ence "can only conclude ... that color vertisers can be led into it until a big- weather, public affairs, etc. -plus two does not materially increase our audi- ger audience is available, Mr. Tremble hours of feature films every other week, ences," according to Robert B. Mc- believes that "color is so good and color a weekly half -hour of syndicated film, Connell, vice president and general commercials have such a terrific im- and two weekly half -hours combining manager. He said that when color pact that it is unfortunate more adver- live and film. seems more important to the public tisers do not get into color on an experi- The station is especially proud of a than it does today, he expects CBS - mental basis." series of special Christmas programs TV to increase its color schedule "and KCMO -TV's color schedule: Daily colorcast on Dec. 24 -25, 1960, and a we will, of course, make an effort to cartoons and live interludes on the new series of half -hour music-discus- expand color activities locally." afternoon Early Show, with mono- sion programs, Hollywood Record WFGA -TV Jacksonville, Fla.: This chrome feature films following the color Room, which started early this month station designed its studios for color, cartoons; one night a week of color and are seen once a week. In addition signed on in color and at present does feature film on the Five Star Theatre; KRCA -TV does its edition of the 10% hours of regular chrome a week, Cartoonland for a half hour Saturday "Doerfer Plan" public affairs program- plus local and network specials and 18 mornings and 15 minutes Sunday morn- ming in color, and has plans for two hours of regular NBC programming. ings; most of The Sportsman's Friend half -hour color specials in connection Set distribution is slow but WFGA- with Harold Ensley, who shoots all his with local art exhibits. TV thinks the continuing experience film in color; CBS network and special "KRCA supplements NBC network with color is valuable and encourages local shows. color with local color programming at viewers to consider color when they KHJ -TV Los Angeles: This independ- every opportunity," according to Vice shop for new tv sets, according to Jesse ent station started programming color President and General Manager Thom- H. Cripe, vice president and general film on Oct. 30, 1960, piled up 45 as C. McCray. "There is no question manager. Examples of the station's hours of color the first week and has that color adds a powerful dimension to special efforts in color are a public - been averaging about 25 hours a month the enjoyment of the viewer and the affairs documentary on the Federal since then, mostly in features. In addi- prestige of the station. It also enhances Aviation Agency operation in Jackson- tion, it has carried five 90- minute color the effectiveness of the advertiser's mes- ville and the annual Christmas sym- specials, Children's International Film sage. We have definite proof that cli- phony program. Regular weekday col- Festival, consisting of selected foreign ents turn to KRCA because color fa- or includes live early morning shows, films, under the sponsorship of RCA cilities are available to them." news and weather, Romper Room and Victor Distributing Corp. KHJ -TV also WTMJ -TV Milwaukee: A strong con- the late afternoon cartoon. filmed the 1961 Tournament of Roses viction that there is a profitable future KCMO -TV Kansas City: Color is pro- Parade and carried it in color the same for color tv has been backed up with grammed on a daily, weekly and spe- night. "We feel that color has been a equipment and programming since cial basis. KCMO -TV finds it a strong very promotable factor for the station 1953. Color "certainly has made a very attraction to color set owners, most of and has established another plus and definite contribution to the station's to- whom, the station feels, will tune a bonus to the present station image and tal image," says George Comte, vice color show over something in black - prestige," according to Program Direc- president and general manager of the and- white that they might otherwise tor Hal Phillips. Milwaukee Journal station, which prefer. If a program is changed from KRCA-TV Los Angeles: This NBC- claims pioneer honors in Wisconsin.

YOADCASTIN6, February 20, 1901 (PERSPECTIVE '61) 105 COLOR ADDS ZEST TO SPORT, OR SYMPHONY continued ing of the Mardi Gras events, were shown in color on Mardi Gras night WTMJ-TV originates a half -hour of conscious for several years and in April (Feb. 14) at 11:30 p.m. live it three local color pro- color Monday -Friday and each 1960 added The Mardi Gras parades, WDSU-TV week averages hours of color film, grams to NBC -TV's extensive Wednes- 23 officials point out, require many months all added to 23 -25 hours of NBC color. day schedule. It started to promote of preparation. The remote units were In addition, station participates in Wednesday as "Color Day," when these the situated along the parade route at the the NBC "Color Day" promotions and local color programs were added -To- point where the cameras were able to undertakes such local specials as a one- day With Six, an early morning news best capture the spirit of the spectacle hour Christmas play that was a year in and weather show; Byline, an interview and the crowd participation. the making. This was the ancient "Play program with personality Mel Leavitt Mardi of Coventry," telecast in color Sunday, as host, and Patio Playhouse, a feature In discussing the expanded year, Mr. Read said: Dec. 18, as part of the monthly Com- film program. Gras coverage this events lend themselves munity Drama Series. These local color efforts, when added "Certainly few naturally to color television, as does The weekday, live color show is to an average of 16 hours of network so inherently Woman's World, a "spot carrier." The color programs each week, permit Mardi Gras, one of the most The en- weekly film budget of color includes a WDSU -TV to give New Orleans view- colorful celebrations anywhere. half -hour of syndicated programming ers "more color tv than ever before," thusiastic response which we received color during last and about an hour of travelog. The according to A. Louis Read, executive after introducing encouraged us to Saturday night movie is in color every vice president of the station. year's Mardi Gras our color coverage in 1961." other week, 10 p.m.-12:30 a.m. On This year's Mardi Gras coverage in expand NBC's Color Day Nov. 11, WTMJ -TV color by WDSU -TV included three pa- WNBC -TV New York: This NBC o &o, did all local live shows and the after- rades and the grand meetings of the puts on 21 hours of color film pro- week on a basis noon movie in color for a total of 41/2 courts of Rex and Cornus, two of the gramming each regular hours to extend the nearly 12 hours organizations that sponsor the event. -apart from network color -but sets of network color. Mr. Read explained that the live color a lot of store by color specials, for both WDSU -TV New Orleans: The excite- coverage of these remotes was made audience and commercial reasons. It ment and flavor of New Orleans' tradi- possible through the cooperation of is especially pleased with results of a tional Mardi Gras celebration were NBC and RCA, which sent mobile col- sequence of fashion shows for which it captured in color by WDSU -TV, which or units to New Orleans for the carnival gives credit to color almost exclusively. alloted six hours of color programming festivities. The first, in March 1960, was presented from Feb. 10 through Feb. 14 to cov- The organizational parades that were in conjunction with Macy's under the erage of this annual spectacle. covered were Hermes on Feb. 10; Mid sponsorship of Alpine cigarettes -and The Mardi Gras presentation repre- City on Feb. 12 and Rex on Feb. 14. more than tripled the usual sales in sented a special all -out effort by the The meeting of the courts of Rex and Macy's European copies department. station. But WDSU -TV has been color- Cornus, the traditional climax and clos- In all, WNBC -TV has done four such shows in color under various sponsor- ships, aside from color specials on art (F} and other subjects. The two color shows in WNBC -TV's regular schedule are the Saturday morning Children's Theatre and the Friday afternoon Movie 4. William N. Davidson, vice president and general manager, says that `both our image and our prestige have been enriched by color, with sponsor and public alike. A program in color carries with it a 'class' label that is almost implied. . . . The value to the ita advertiser of commercials in color is limited only to the economics involved: and the balance will continue in favor of color selling as color sets in use increase. . WOR -TV New York: An independent, WOR -TV started carrying color films Anytime is choice time last October and had reached a total of about 160 hours in color by the end on KTVE channel 10 of January. This was accomplished through Million Dollar Movie, which Choice time to reach over 158,000 TV Homes at low presents the same movie 16 times in CPM. Choice time to sell the 700,000 persons in the the course of a week, and Kingdom of the Sea, prosperous oil and timber area who regularly enjoy a series of weekly half- hours. At least the top NBC and ABC programs on Channel 10. five other color features are scheduled during the next two months, For choice time on KTVE, contact your nearest Bolling and two syndicated half-hours in color Representative . . . In the South, see Clarke- Brown. are to be added in March. WOR -TV plans a steady expansion in color pro- EL DORADO, ARKANSAS MONROE, LOUISIANA gramming, which it feels already "has JOHN B. SOELL definitely added to our prestige in the Vice President local market." General Manager WKY -TV Oklahoma City: This station

106 (PERSPECTIVE '61) BROADCASTING, February 20, 1960 WHAT ELSE IS THERE?

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Represented by the KATZ Agency

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NBC E. NEWTON WRAY, President & General Manager

9R0110CASTING, February 20, 1961 107 COLOR ADDS ZEST TO SPORT, OR SYMPHONY continued feature film, sports, music and many live features. Fifty Omaha area RCA has been eagerly straining forward in visitors who attended the "Home dealers were open from noon to mid- color since 1954 and augments an av- Show" of the Omaha Home Builders night on that day (a Sunday) and each erage 25 hours of NBC color a week in the city's Civic Auditorium. This reported 250 to 600 visitors came in. with local originations, including the total during the three -day period in- KMTV carries about 30 hours of Sunday afternoon feature movie. For cluded both regularly -scheduled network NBC -TV color programming each week NBC-TV "Color Day" promotions last and local programs over KMTV and and schedules eight hours of local color Nov. 11 and Feb. 9, WKY -TV color - other color shows fed to sets in the programs each week. The latter include cast all its local programs, news and auditorium via closed circuit. Noon Edition news show (Mon -Fri, weather, too, on top of the network KMTV cooperated with the Sidles 12 -12:30 p.m.), sponsored by partici- fare. Co:, Omaha area RCA Victor distribu- pating advertisers; Over The Garden The Oklahoma Publishing Co. station tor, in this promotion. Sidles arranged Fence, (Mon.-Fri., 12:20-12:30 p.m.), ordered RCA color equipment in Sep- to have RCA color set dealers in the sponsored by the Earl May Seed Co., tember 1949 and took delivery of KMTV booth at all times to answer Omaha; Conversations, a program cameras in February 1954, the first questions and to distribute literature. geared to women's interests (Mon.-Fri., ones off the production line after On Feb. 9, which was NBC -TV's "Col- 12:30 -12:45 p.m.) and which is un- NBC's, Norman P. Bagwell, WKY -TV's or Day," Sidles bought a saturation sponsored because of its public service vice president, and general manager, spot campaign on KMTV to encour- nature; Name and Claim (Mon.-Thurs., recalls. The chrome units went on the age traffic in dealers' showrooms. 12:45-1 p.m.), an audience participa- air April 8, 1954, and on April 23 Throughout the past year, KMTV tion program sponsored by various advertisers; The Market Place (Fri., 12:45 -1 p.m.), a women's interest program, which is unsponsored and World's Greatest Cartoons (Mon.-Fri., 5-5:30 p.m. and Sat., 11 -11:30 a.m.), sponsored by participating advertisers. According to KMTV General Man- ager Owen Saddler: "Regarding color's contribution to the KMTV image, we can say unequivocally it has helped greatly. Color is not only a fine addition to a station's overall program capability, but is a definite stimulus to experiment and try new program ventures... Further, the numerous times that manufacturers have reported') Omaha first in the nation in color set sales are definite reflections of our station's prestige and impact in this market because up till now we have been, and are, the only Omaha station originating and promoting color." WFIL -TV Philadelphia: For 61 hours last Jan. 2, Philadelphia area In Indianapolis WFBM -TV pro- from the famed Indianapolis Motor viewers were spared the rigors of stand- grammed remote colorcasts daily Speedway during May of last year. ing on cold street corners in jammed crowds to view one of the city's land- WKY -TV originated in color a 30- has attempted to promote color through mark events -the annual Mummer's minute Saturday evening special for scheduling special programs as well as Parade. In the comfort of their living NBC, "Square Dance Festival," featur- its regularly- carried shows. The station rooms, viewers could witness the gala ing county-music ensembles and billed considered its Christmas program pre- event in color over WFIL-TV. The as another "first" for an independently sented on Dec. 18, 1960 (8 -8:30 p.m.) colorcast (11 a.m:5:3O p.m.) was owned station. its "most spectacular effort." It was sponsored by Procter & Gamble, Sun Oklahoma Gas & Electric Co. that called 'Twas The Night Before Christ- Oil Co., Schmidt's Beer and P. Loril- year and the next sponsored more than mas and was written and directed by lard & Co. 260 color hours for a bill that ex- KMTV director Art Janz and produced Roger W. Clipp, general manager of ceeded $50,000. Over the long haul, by Norman Williams, the station's pro- WFIL- AM- FM -TV, hailed the station's the major buyer of color time has been duction manager. It spotlighted the 14- coverage of this event in these terms: Dulaney's, the RCA distributer in Okla- voice Potpourri Chorus, presenting tra- "Color is the future of television. homa City. WKY -TV lays claim to ditional as well as little -known carols. We are convinced that the audience being the first independently owned fa- The program was sponsored by the prefers color. cility to program live color locally and John A. Gentleman Mortuary, Omaha. "Let me cite just one example. "When now WKY -TV wants to go all -color as Another undertaking that KMTV WFIL-TV this past New Year's Day soon as set sales warrant. Color has views with pride was the "all color" telecast the traditional Mummers' Pa- been a big prestige -builder for his sta- day, believed to be the first conducted rade in color, we achieved an unprece- tion, Mr. Bagwell is convinced. by a local station. From sign -on to dent 52% average share of audience. KMTV (TV) Omaha: What was hailed sign-off one day Iast year, the station We believe that the addition of color as the "biggest color tv promotion" in carried 17 hours of color programming, was largely responsible for the Mum- Omaha history took place Feb. 8 -12 with NBC -TV supplying seven hours mers' Parade chalking up unheard of when KMTV (TV) supplied a total of and KMTV the remainder, including audience superiority against the famous 421/2 hours of color programming to church services, news, dramas, opera, football bowl games :' Look at these

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MOADCASTING, February 20, 1961 109 COLOR ADDS ZEST TO SPORT, OR SYMPHONY continued "From the standpoint of image, col- or transmissions establish rank of the average ratings: Mummers' Parade, 29, a result -from color set dealers-and stations with color set owners. Strict- Orange Bowl, 16; Mummers' Parade, about a year ago sold a special local ly from income alone, color set owners 33, Sugar Bowl, 6; Mummers' Parade, color film to a patio construction firm are community leaders. We don't want 40, Cotton Bowl, 9. which felt that "the type of person who to miss the boat when it comes to "Although industry research to date owns a color set would be the best kind building image with any portion of the is admittedly not conclusive, we are of potential client for a new patio." community opinion molders." convinced that there is a decided audi- KFSD -TV also has developed a series KING -TV Seattle: In 1955, KING - ence swing to outstanding color fea- of ID's, "Your Window to the World," TV started colorcasting slides. It cur- tures, such as the Mummers' Parade done entirely in color. Says William rently carries about 30 hours of NBC - and leading network color programs E. Goetze, vice president and general TV color per week, plus a weekly syn- such as the Dinah Shore Show. This manager: dicated show and the cartoon elements is a trend that is snowballing to the "We feel that color definitely adds of a children's show on weekdays. In advantage of the network carrying col- to our station image in both local and addition, most of its slides are telecast or. network programs. We have been es- in color. Officials say color hasn't "ap- "WFIL -TV was the first station in pecially impressed with the impact preciably affected" revenues yet but the Philadelphia area to telecast in col- created by shows filmed here in San that they are "aware of the present im- or. WFIL -TV telecasts more than 16 Diego. These shows have caused wide portance and unlimited future of color hours of locally-originated color pro- public comment. Certainly the family television" and expect it to figure more gramming. Because we are so firmly that owns a color set develops a greater and more prominently in the station's convinced that color is our future, we loyalty to a station that regularly pro- operations. have supported these color efforts con- grams color. We believe that as tech- KHQ -TV Spokane: Telecasting color sistently and intensively through adver- niques continue to improve in both since 1954, KHQ -TV has had a color tising, promotion and publicity. origination and reception, color will remote unit in operation since 1956. "Color movies more goods for the continue to play a larger and larger The station operates from color- advertiser. Color gets bigger ratings part in local broadcasting." equipped studios and last fall added two for the programmer. Color can mean KTVU (TV) San Francisco -Oakland: video tape machines equipped for color. more revenue for the independent An independent, this station is doing Live color coverage of the Armed broadcaster and for the network..." about eight hours a week in color film Forces Day parade has been an annual Regularly -scheduled local color pro- programming, using both features and event since 1956, and the station has grams over that WFIL-TV include Break- syndicated programs, and finds also had considerable experience color- fast Time in several im- (Mon.-Fri., 7:30 -9 a.m., par- "color has been a factor casting the live portions of a half -hour ticipating sponsors); Color Television portant sales." William D. Pabst, gen- daily local newscast. RCA dealers and Newsreel (Mon. -Fri., fact that 7 -7:10 p.m. and eral manager, said that "the distributors recently joined K.1-1Q-TV in 11:10 -11:15 films was p.m., RCA and RCA 26 of the 40 were in color presenting a series of afternoon movies, Whirlpool) ; What's The Weather (7:10- one of the reasons Gateway Chevrolet in KHQ -TV alb' 7:15 color. Noting that p.m. and 11:10 -11:15 p.m., Bell picked up half -sponsorship of the Sun- carries NBC -TV's complete color sched- Telephone package" of Co.); The Best of The Post day- Monday evening ule, President Richard O. Dunning said: anthology series Warner Bros. post -1950 (Sun., 6:30 -7 p.m., Seven Arts- "As more and more color sets are Sun Oil Co.) and Starr Theatre (Mon. - films. Other color advertisers include put in homes, we believe color will be- Fri., 6 -7 p.m.), featuring live person- Burgermeister beer, Italian Swiss Col- come an even more important part of ality with color cartoons. ony wines and Imperial margarine. The station our programming. The significant fact receives no color service from ABC - "From our viewer mail," said Mr. is color is not some future dream, TV. Pabst, "it seems evident that people that but it is here, and today is part of our KFSD -TV San Diego, will select a color pro- Calif.: Al- with color sets regular program service." though not equipped for live origina- gram over any black- and -white offer- KPLR -TV St. Louis: "Some color tions, KFSD -TV averages two to 21/2 ing. RCA estimates 75,000 color sets movies and occasionally a St. Louis hours of color films programming in our coverage area, and this is a fig- a baseball game in color," are week, in addition to about 30 a week ure worth considering. We plan to add Cardinals by KPLR -TV but currently it via NBC. It is getting some business as more color to our schedule soon. carried originates no studio programs in color. KV00 -TV Tulsa: Color is being pushed via newspaper ads, billboard promotions and the mailing of monthly BROADCASTING color program schedules to a list that THE BUSINESSWEEKLY OF TELEVISION AND RADIO now totals some 1,500 names. KVOO- 1735 DeSales St., N. W. Washington 6, D. C. TV carries NBC -TV's entire color NEW ORDER schedule, does all its ID's in color and SUBSCRIPTION broadcasts color films as available. It Please start my subscription immediately for- recently ran 10 full -length features in 52 weekly issues of BROADCASTING $ 7.00 color under the sponsorship of Du- 52 weekly issues and Yearbook Number 11.00 laney's, RCA distributor in Oklahoma. Payment attached Please Bill These "added considerably to our income, but we in turn spent a fair name title /positions amount of money in promoting them," according to General Manager John company name Devine. He added: "Our attitude toward color is still very enthusiastic. _ . . address We are known as the color station .. . and will continue to push this fine facet city Zone state of television in order to grow with the Send to home address -- industry."

110 (PERSPECTIVE '61) BROADCASTING, February 20, 1911 OAKLAWN JOCKEY CLUB. HOT SPRINGS NATIONAL PARK. ARKANSAS Seven out of Ten Winners

That, according to the latest area Nielsen, is how KARK -TV scored in the once - weekly shows.

Results were one better in the top multi -weekly programs, eight out of ten, with the KARK -TV 6:00 p.m. News leading the pack.

In fact KARK -TV led every three -hour segment in the week -long breakdown of average station audience, Sunday thru Saturday, 6:00 a.m. to midnight.

That's why the odds -on favorite with advertisers in the Little Rock market is consistently KARK -TV.

Represented by

The Original Station Representative LITTLE ROCK,

BROADCASTING, February 20, 1961 111 Kennedy, Minow see eye to eye BETTER PROGRAMMING AIM OF BOTH, WASHINGTON IS ASSURED

The President of the U. S. is vitally public press is the intelligence that the President Kennedy met two weeks concerned about good television pro- tenant at 1600 Pennsylvania Ave. is a ago with Rep. Oren Harris (D- Ark.), gramming and will take a personal and tv fan. He is reported to be an "avid" chairman of the House Commerce Com- active interest in seeing that "quality" viewer of news programs and specials. mittee, and reportedly allayed the con- shows are presented in a goodly number. He will tell an associate that "this I saw gressman's fears. Of his meeting with "He will get on the telephone to [on tv]" rather than "this was called Rep. Harris, the President said: ".. . Newt Minow when he wants something to my attention." We are going to continue to work to- done." Television as a medium to reach the gether to try to speed up the procedures Authority for the above is one of people is all- important to President of the regulatory agencies and improve President Kennedy's close associates. Kennedy, one of his principal advisors their action. This was borne out last week when the during the campaign confided. "He "Whether we should have such a President sent a personal wire to Bob will go to the people via tv when his White House liasion [as recommended Hope congratulating the comedian for proposals and programs face trouble," by Landis] or center is a matter we his sports award program. it was pointed out. "He will do this are going to consider. The Congress And this, in a nutshell, serves notice through the question and answer for- bears special responsibility for these on network and stations -both radio mat, at which he is best. He is not par- agencies and, therefore, I think it is and tv-of just what facet of their ticularly good in just a straight speech. probably not likely that major respon- operations will most concern the New The best vehicle for the President to sibility in this area would be released Frontier symbolizing the present Ad- get front-page headlines is through Q&A to the White House and I am not com- ministration. The President was care- tv sessions and he will make wide use pletely sure it is wise." ful to pick in Newton N. Minow, as of this method." The Chief Executive said that Mr. chairman of the FCC, a man who Mr. Minow's Commission And what Landis was "asked to come to the White shares his philosophies. of the FCC? Will there be far- reaching House," not as the agency czar which In both his public and private utter- changes in organization, number of he had recommended, "but merely to

ances, Mr. Minow has been positive commissioners and appropriations when work with the White House and with about one thing -the FCC has both the President gets reorganization pow- the interested members of Congress. the authority and the duty to see that ers? Probably not, presidential sources . . He is going to stay some months broadcasting offers the public some- say, despite the strong recommendations and do that." thing better in the way of programming and criticisms of Special Presidential Senior Kennedy's Support It has than it has in the past. Assistant James M. Landis (BROADCAST- been reliably reported that the person And, just how will this be done? ING, Jan. 2). most interested in Jarties Landis and Mr. Minow mentions a close scrutiny Congress, the FCC and broadcasting his report was Joseph Kennedy, father of promise vs. performance at license all viewed with alarm the Landis report of the President. The Landis recom- renewal time. Another member of the to the President when it was first re- mendations were hand delivered to the Kennedy team said "quality" program- leased. Since that date, however, the then President-elect last December in ming will be accomplished through author himself has backed down con- Florida by the senior Kennedy. "Landis "fear, the moral persuasion technique siderably, close observers feel, and as- got the idea that he should be the and with an obvious club over the surances reportedly have been given agency czar and this was not the Presi- broadcasters' heads." that most of his recommendations will dent's thinking," according to a source "Jack Kennedy wants an improved not bear fruit. close to the situation. "Congress was tone of programming," a presidential For example, Mr. Landis' recom- vitally concerned and Landis had to be associate stated. "He wants ample op- mendation that an office of "overseer" pulled down to size before an open portunity, also, for more local program- over the regulatory agencies be estab- revolt erupted. His contributions to the ming incorporating local views and tal- lished in the White House -placing the new Administration will be at a mini- ent. This interest of Kennedy's is bound executive in direct conflict with the mum." to be reflected in Minow's thinking." legislative branch which so zealously The presidential source said that Mr. Much has recently been made of the guards its right to oversee the agencies Landis will remain at the White House fact that the President reads several -no longer is causing concern among only a few months and then "quietly daily newspapers. Missing from the members of Congress. slip away." Echoing this view, a Demo-

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RAOADCASTING, February 20, 1961 113 KENNEDY, MINOW SEE EYE TO EYE continued in the FCC table of organizations under the New Frontier. He said that talent cratic member of Congress said that Landis would not have any authority and dedication of the staff will make he is no longer concerned about any as an "overseer" of the commission and it possible to accomplish most of the effort of Kennedy -Landis to usurp au- that the chairman would deal directly things he wants done. "I intend to thority where Congress claims sole jur- with the President when matters of award talent and will push good men isdiction. "I don't mind admitting that mutual concern arose. up," he explained in discussing his I was vitally concerned for awhile, how- Mr. Minow has not seen the Presi- plans. ever," he stated. dent since his appointment to the FCC The new chairman, who was con- While Mr. Landis was considered a but a meeting has been scheduled soon firmed by the Senate last week, has power to contend with, however, Con- after he takes over as chairman. The been encouraged by interest shown in gress was preparing its siege guns for 35- year -old Chicago attorney said that his program by present broadcasting an all -out battle. The House Commerce he also expects to confer with Mr. and advertising professionals. He said Committee, "afraid that we are going Landis but has not done so as yet. that many persons now employed in to have quite a round over the Landis The President has requested the the industry, at much higher salaries report," ordered a thorough analysis of power to reorganize agencies of the than the FCC could offer, have asked the recommendations and conclusions. government-authority withheld from for the opportunity to join Mr. Minow's "There was not much we could agree President Eisenhower during his last commission. "There is an interest in with," a committee member said. "You two years in office. The reorganization this thing and tremendous strides can can bet your bottom dollar that our bill already has cleared the Senate and be made," he emphasized. responsibility is not going over to some- is not expected to meet serious opposi- Mr. Minow got a pretty good idea body else and we will stand by and see tion in the House -with Congress re- of how the commission staff is func- them take it over." taining the right to item -veto any action tioning through a full-day presentation A brief Senate appraisal of the Lan- of the President. staged by present Chairman Frederick dis report: "It is viewed with consid- Mr. Landis said that when such re- Ford (BROADCASTING, Jan. 23). An erable misgivings, if not disdain." Still organization powers are forthcoming, even more comprehensive appraisal will another Hill view: "The report shows he will appoint a "task force" to take be available a few months after he takes Landis will go out of his way to step a close look at the FCC. He said this office when an independent survey be- on people's toes whether he has to or group will then report directly to him ing conducted by Booz, Allen & Ham- not." and that he will pass the conclusions ilton, management consultants, is com- Assurances to Minow Did Newton on to the President with personal completed (BROADCASTING, Dec. 5, 1960). Minow have any misgivings about guid- ments. Mr. Landis himself concluded Networks and stations are under- ing the FCC's destinies under the New that there was just about everything estimating the tastes of the American Frontier? Mr. Minow himself has not possible wrong with the commission. public with the current programming said but it is known that he was as- The Chairman's Views Mr. Minow fare they are putting forth, Mr. Minow sured by the White House that Mr. sees no drastic revisions or shake -ups said in connection with his announced . drive to upgrade the over-all produce' The government cannot specify a certain program at a given hour but it has the duty to encourage quality programming and "I intend to do so," he said. The new chairman conceded that this is "certainly a sensitive area" because of the censorship question but stressed that certain things can and must be done. These will include a close inspection and scrutiny at renewal; increased monitoring of individual sta- Can you find a tions; industry encouragement for self improvement. Two station television market (both VHF) Mr. Minow indicated that he thinks Where ONE STATION ratings are among the reasons for poor WINS programming and told the Senate Com- 442 of 499 total quarter - hours merce Committee that he "certainly will" do something about them. He In TOTAL AUDIENCE? said they properly fall within the pur- That's the performance of - - - - view of the FCC and that something is wrong when the various services vary so widely. If a station offers nothing but westerns for three years because of ratings, then that station will have a serious problem when it applies for CIU ifBP renewal. Mr. Minow already has aligned himself 100% with the move to provide CHANNEL a better opportunity for the development of local shows. During his Senate confirmation hearing, he promised to IN put his powerful office behind efforts AUGUSTA, GEORGIA for more and better local programming ARB, AUGUSTA, GA., NOV. 1960 in prime time. He agreed with the senators that the threat of loss of net-

114 (PERSPECTIVE '61) BROADCASTING, February 20, 19A1 An ever-expanding program pattern Dimension is creating a new depth of audi- "Yesterday's Heroes Today," "The Year Elman, Theodore Bikel, Margaret Mead, ence interest in seven of the largest markets, 2000," Richard Joseph's "Travel Notes," William Zeckendorf, and many others. coast -to- coast. "Dorothy Kilgallen Introduces," and more. Dimension has been added to the strongest Dimension -exciting vignettes in sound Dimension- conversation pieces by the local programs on radio, those of the CBS that stir the imagination: "This is my world's most interesting people: Raymond Owned Radio stations-the idea stations. Profession," "Hometown Recollections," Massey, Vincent Price, Burgess Meredith, Dimension is an added reason for expand- "American Landscape," "Bennett Cerf Hildegarde, Carl Sandburg, Celeste Holm, ing your sales by reaching large and atten- Stories," "Wonderful World of Teens," Shelley Berman, Zsa Zsa Gabor, Mischa tive audiences on: WCAU Philadelphia, KMOX St. Louis, KNX Los Angeles, KCBS San Francisco, WCBS Newyork, WEEI Boston, WBBM Chicago:The CBS Owned Radio Stations ( KENNEDY, MINOW SEE EYE TO EYE continued ever, already are pointing to tentative 1961 -62 programming plans as a case work affiliation has stifled local efforts out of line," a Hill spokesman said last in point (BROADCASTING, Feb. 6). As in the past. week. Such a function is necessary to one congressional critic put it: "If these Possibly due for an overhaul to in- keep stations under "a continued state plans bear fruit, there will be more clude stiffer provisions is the FCC's of tension" and forestall a feeling of horsewhippings, shootings and delin- "statement of policy" on programming self satisfaction. The worst thing that quency on television than ever before." issued last summer (BROADCASTING, could happen, he said, would be for Chairman Minow has made it plain Aug. 1, 1960). the government to dictate programming. that he subscribes to the congressional The Hour is Important The FCC The next worst thing, he felt, would theory that the radio spectrum is a also will be watching the hour at which be for broadcasters to be given a free natural resource and, as such, belongs a station broadcasts its public service rein with "the almighty dollar becom- to the public. "The public is not now and quality programming, Mr. Minow ing the dictator of programming." reaping the dividends it deserves from indicated. For instance, a 6:30 a.m. Industry Prepares Taking stock of its property and indications are that it or midnight offering will not count the growing trend in Washington, the will not unless the FCC intercedes," a much with the commission in consid- industry already is making moves of its congressional critic charged. ering the overall offering. Mr. Minow's own to beat the New Frontier to the Away in Space Future communi- championship of educational tv is well punch. At the NAB board meetings cations, including tv, by space satellites known and he said that he hopes to the past fortnight, association President will play a major role in communica- liberalize rules for etv stations to make LeRoy Collins warned that if tv pro- tions planning under the New Frontier. it easier for them to get on the air gramming isn't improved, "we're whip- The FCC already has recognized the and continue operation. One proposal ped before we start" (BROADCASTING, need for planning and policy decisions which will get a thorough study will Feb. 13) . As the first move, the NAB and has assigned a commissioner, T. A. be to allow etv stations to sell time and put new teeth into its codes and pressed M. Craven, and a lawyer, Paul M. accept advertising -strictly forbidden for tightened voluntary controls. McDonough, to the problem. under present rules. One of the major problems facing A recent report of the Senate Aero- From the House of Representatives the industry, a broadcasting executive nautical & Space Sciences Committee and the Senate comes widespread sup- said, is the failure of critics to realize stressed the importance of formulating port for Mr. Minow's programming that tv cannot be both educational and policy without delay (BROADCASTING, views. During his confirmation hearing entertaining for every minute, 15 hours Dec. 5, 1960). The report said the two weeks ago (BROADCASTING, Feb. a day, seven days a week. He stressed U. S. must determine the benefits of 13), senator after senator attacked cur- that the efforts of the New Frontier space telecommunications and be ready rent programming fare. are not needed to make most broad- to negotiate for space frequencies when The charge that FCC activity in pro- casters aware of their obligations. the International Telecommunications gramming is censorship is "completely Critics of the network offerings, how- Union meets in Geneva in 1963. "Criti- cal decisions" are needed promptly because of the emerging significance o artificial satellites in global communications, the report said. And, for the first time, the Senate Commerce Committee included a chapter in space communications in its WWIL request for funds during the new Con- gress. The enabling legislation included the standard investigation of communi- AM & FM cations with this language added: "including a complete review of national 1580 kc. 103.5 Mgc. and international telecommunications and the use of communications satel- Radio at the Top of the Dial lites." Committee Chairman Warren .m Magnuson (D- Wash.) stressed that the in whole field of communications will be tremendously changed by the use of FT. LAUDERDALE, FLORIDA satellites. "A policy for space communications, "Where the Fun Never Sets" probably via the use of satellites, must be established and this will lead to a Under construction review of the entire spectrum by both NOW - military and civilian users," Sen. Mag- nuson said. Rep. Harris and Sen. Vance 10,000 watts Day Hartke (D -Ind.) already have introduced bills calling for an investigation 5,000 watts Night of the spectrum. (and WWIL -FM with 31,000 watts covering On domestic allocations, Sen. Mag- all of South Florida) nuson said: "Tv channel allocation is a continuing problem and we are forced Ft. Lauderdale's Dominant Total Audience Radio to continue to urge the FCC to act. A special ad hoc committee of outstand- Contact: Weed Radio Corporation ing experts appointed by this commit- or Dick Doty, General Manager tee to study the allocation of tv chan- WWIL, WWIL -FM, P.O. Box 8067, Ft. Lauderdale, Fla. nels has reported and more hearings will be necessary.... To date, the

116 (PERSPECTIVE '61) BROADCASTING, February 20, 1961 FROM THE WORLD'S MOST POWERFUL FM STATION MORE PROOF PROGRAMATIC BUILDS LEADERSHIP

Carl E. Lee runs 500,000 -watt* WJEF -FM in Grand Rapids, Michigan. Programatic's faith in radio is matched by his faith in Programatic's "Leadership Programming." Here's what he says:

"In the operation of WJEF -FM we feel it is imperative to give the public the finest in programming available. Because of Programatic, its product, its unduplicated programming, and its untouchable library, it is an integral part of our FM programming. Our mail and telephone calls convince us that the concepts of Programatic are welcomed by the listening public in increasing numbers. Programming of this type fits well

Carl E. Lee, Executive Vice with a promising and profitable future." President and General Manager, Fetzer Broadcasting Company, Kalamazoo -Grand Rapids, Mich.

Mr. Lee speaks from experience, as do scores of other successful station operators who know Programatic's concepts of leadership programming mean more profitable station operation. Fine as Programatic's "Sound of Success" is today, it is not content to sit on its laurels. In the months ahead Programatic will continué to strengthen its leadership, adding more new instrumental and vocal selections, program services and audience -building techniques. How does Programatie sound on WJEF -FM and other stations? Send in the coupon and find out. Programatic is available to only one station per market. ® Make that station yours!

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City Zone Stat. "WJEF -FM will increase power from 115 KW to 500 KW Spring, 1961. . . _ . _ . _ .... . f . BROADCASTING, February 20, 1961 117 KENNEDY, MINOW SEE EYE TO EYE continued ready has held hearings on Sec. 315 and more are promised in March-as FCC has failed to develop a specific More of Congress The 87th Con- soon as the FCC reports finally on policy... . gress will have to move fast to equal coverage of the 1960 election. Even The commission, however, soon will the record of its immediate predecessor, before the 87th convened, however, the send a new proposal to the senator's the 86th, in approving broadcast legis- House Campaign Expenditures Com- committee. It will be hinged on a push lation. The old Congress was the most mittee aired the controversial equal time for all- channel receiver legislation and productive of any in recent years in provisions of the Communications Act a plan to set up a pool of uhf channels passing new laws covering radio -tv, the (BROADCASTING, Dec. 5, 1960). After to be assigned whenever and wherever FCC and the Communications Act. In hearing testimony from industry and they will be used. The FCC also will spite of this record, however, many government leaders, this body said that encourage vhf stations to operate simul- perennial industry proposals already are proposals to repeal Sec. 315 in its taneously on uhf to ease the way for a back again for consideration. entirety should be "fully explored." shift to the upper frequencies of all tv Moving quickly into the new session, Sen. John O. Pastore (D -R. I.), chair- if it is ever deemed advisable. the Senate Commerce Committee al- man of the Senate Commerce Corn-. mittee Communications Subcommittee, who chaired the recent hearings, has given little encouragement to the advo- & INSTRUMENTS cates of outright repeal but has prom- FOR PRECISION ised broadcasters a further liberaliza- tion. There has been little criticism of CIRCUIT ANALYSIS industry coverage of the presidential election with the cramping provisions Proved in every type of service, these quality of equal time suspended; a perma- instruments are used by experts for FCC "proof -of- performance" tests and supplied as original equip- nent injunction (S 204) against Sec. ment with many broadcast station installations. 315 was the vehicle for Sen. Pastore's - - - -- hearings (BROADCASTING, Feb. 6). Matcbtvasler. This versatile test equipment com- This bill, introduced by Sen. Magnu- bines three instruments in one sell -contained unit: son, will reach the Senate floor soon Built-in dummy antenna, standing wave ratio in- after the additional March hearings and dicator, direct reading RF watt meter. Model 650 Sen. Pastore has given broadcasters (for 52 ohm line) and Model 651 (for 73 ohm line) hope that congressional action will go indicate transmitter output power up to 125 watts beyond a permanent exemption of presi- directly. Model 52 -500 gives direct readings up to dential campaigns. He has warned, 600 watts and is designed for permanent conned however, that there is "no chance" for tion into 50 ohm coaxial lines such as RG -8 /U. MODEL 200 AUDIO OSCILLATOR outright repeal but thought that some Model 104 linear Ieteeler. Combined RF detec- Frequency Range: 30 to 30.000 cycles. "compromise idea" will be forthcoming. tion and audio bridging circuits for use with any Frequency Response: Better than A second subcommittee of the Sen- meter. distortion 000 kc to 30 me range with 20-30 I db. 30 to 15.000 cycles with 500 ate Commerce Committee, headed by volt RF carrier. Essentially flat frequency response ohm load.

Stability: Better than 1 %. from 20 to 50.000 cps. Sen. Ralph Yarborough (D-Tex.), also Calibration: +3.0% of scale reading. is planning hearings in the immediate Model 300 freevency Meter. Measures audio frequen- Voltage Output: 10 volts into 500 ohtn future on Sec. 315. Unlike the legisla- cies to 30.000 cps in 6 ranges. Integral power load. supply and input level control. Distortion: Less than .2% at 5 volts tive sessions already held, the Yar- output, borough hearings will deal with spe- r +------H cific complaints lodged by candidates or their supporters against stations and networks during the 1960 campaigns. That Other Body The Sec. 315 picture is not so favorable in the House. "How can broadcasters expect to get 315 repealed," a prominent Democratic congressman asked last week. "I'm not MODEL 400 DISTORTION METER so sure permanent suspension for the Frequency Range: Fundamentals from President is such a good thing, 30 to 15.000 cycles. Measures Har- either," monics to 45,000 cycles. MODEL 600 DIP METER he continued. It was in the House that Sensitivity: .3 volts minimum input required for noise and distortion the temporary relief faced its stiffest measurements. Covers 1.75 lo 260 me in 5 bands. opposition last summer, winning on the Calibration: Distortion measurements Monitoring jack 8 B+ OFF switch. .5 db. Voltage House floor only after lengthy debate + measurements: Shaped for use in hard-to- get -al 5% of lull scale at 1000 cycles. places. and a standing vote. Residual Distortion: .05 15.000 % -30- Sturdy. cycles. color coded. plug -in coils. Rep. Harris' committee will take up Adjustable. Residual Noise: .025% or less. 500 microamp meter. 315 after the Senate acts. _1_ Sec. He, too, probably will schedule hearings. Adding impetus to the move for a permanent injunction was the statement by B the President that he would be willing UQ%i/L GY qYGGGLAd1G, S%Lri to debate his Republican opponent in Beaver Road at Canal, Bristol, Penna. 1964 (BROADCASTING, Feb. 6). Specialists in Designing and building equipment to operating specifications The House Commerce chairman has committed his committee to hearings law also design and manufacture filters for: ANTENNAS RADIO INTERFERENCERADIO RANGE UHF and VHF during this Congress on ex parte legis- to commercial or military standards. as well os mony special types designed to performance specifications. Available lation; longer hours for daytime stations; trafficking in licenses; allocations;

11ß (PERSPECTIVE '61) BROADCASTING, February 20, 1961 Esky doffs his hat to The Atlanta Journal for its kind words about WQXI!

A GREAT NEWSPAPER - THE ATLANTA JOURNAL - REPORTS ON A RADIO STATION'S PROGRESS -"... things are changing at WQXI. They have become daringly different in the field of news. `Auditorial' is the first new venture - it's a public interest segment heard six times a day, and basically new to the Atlanta radio sound. WQXI is the only station ... that airs an editorial program. WQXI has no definite designs on .. editorial policy, except that they believe radio should speak out on local and state affairs." - The Atlanta Journal, January 7, 1961.

WQXI uses its voice to reflect the personality and pace of Atlanta ... and to promote projects that make Atlanta a better place in which to live. Its accent on community service is part of a vibrant new Exciting Radio format. In its first month, according to C. E. Hooper, Exciting Radio increased the WQXI Atlanta audience share by almost 100% in both the morning and the afternoon. Now, more than ever, Atlanta's best buy Represented by John Blair & Company, is WQXI! effective March 1

ESQUIRE RADI00 WQXI ATLA \TA

Drive, Northeast, Atlanta 5, Georgia 790 kc 5,000 Watts Esquire Broadcastin g Company, a division p of Esquire, Inc. 3165 Mathieson

BROADCASTING, February 20, 1961 111 Now...316Kw ERP for Channels 7 -13

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OUTPUT LOAD The TF -14 -A amplifier is TUBES 7007 in size housed three standard RF PLATE BYPASS cubicles designed to mount AIR CHAMBER

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120 BROADCASTING, February 20, 1961 ..with driving power less than 5Kw!

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BROADCASTING, February 20, 1961 121 KENNEDY, MINOW SEE EYE TO EYE continued which calls for each station to match any federal monies it receives. educational tv financial aid, and prob- 1164 )and sentiment for the proposal Communications matters will con- ably pay tv and network regulation. is growing weekly in Congress and tinue heavy on the Senate side when On his bill to ban off -the -record pres- elsewhere. Sen. Pastore takes his subcommittee entations to members of the FCC (HR "Network regulation is coming for to Salt Lake City and Cheyenne, Wyo., 14), Rep. Harris stated: "I pledge my sure and they [networks] have only tomorrow (Tuesday) and Wednesday best efforts to see to it that this legis- themselves to blame when it happens," for on -the -spot reports from booster lation will be enacted.. . ' As a a member of the President's official operators. Congress authorized vhf re- further indication of what broadcasting family predicted just last week. peater tv stations just last summer and can expect from Congress this year, Last March, the subcommittee corn - the committee wants a first -hand report the Arkansas Democrat told those at- missioned the American Statistical Assn. on how the system of spreading tv tending the 35th anniversary of the to make an independent study of the signals in the Northwest is working. Grand O1e Opry in Nashville: statistical validity of rating services. The As in past Congresses, several in- "Congress will have to re- examine report by the three-man ASA commit- dustry bills which always are introduced some of the premises on which our tee is overdue on the Hill and indica- and often get hearings but no action, American system of broadcasting is tions are that it will lay the groundwork again are before the 87th. These in- based. Congress must ask and answer for a thorough investigation of ratings clude bills to ban the advertising of questions as -what happens to the op- by the Harris committee. alcoholic beverages in interstate com- portunity for local self- expression on One final recommendation was made merce, prohibit the broadcasting of radio and tv stations? What happens in the oversight report. With that in- horse race and gambling information, to the need for developing and using vestigative body expiring Jan. 3, it rec- outlaw pay tv, establish a federal com- local talent in radio and tv program- ommended the establishment of a per- mission on ethics and office of admin- ming? What happens to programs de- manent subcommittee of the Commerce istrative practices, legalize professional signed to serve minority groups and Committee for continued agency sur- sport tv blackouts, set up a cabinet -level special tastes? .. . viellance. This subcommittee would post on communications and transpor- A Network Yolk In its final report have its own staff and special appro- tation, have the government pay cam- to Congress, Rep. Harris' Legislative priations and it is understood that en- paign expenses and charge fees for Oversight Subcommittee recommended abling legislation will be introduced in FCC services. that a bill calling for network regula- the near future. . The later proposal, which has been tion be re- introduced "and made the Magnuson's Pet Sen. Magnuson cropping up for many years, may get subject of legislative hearings" (BROAD- twice has pushed legislation through a close scrutiny -from both the legis- CASTING, Jan. 9). Rep. Harris imme- the Senate authorizing federal subsidies lative and executive branches -this ses- diately introduced such a measure (HR for the establishment of etv stations sion. It is known that the Budget Bu- only to see both measures die in the reau is studying ways and means to House. He has scheduled a new round make licensees of the FCC and other of hearings beginning March 1 on his agencies pay for services rendered byt9 bill which would grant each state up to the regulator. The Kennedy Adminis- $1 million. Prime supporter in the tration, it is reported, already has ex- House is Rep. Kenneth Roberts (D- pressed interest in such proposals to Ala.), who is the author of an etv bill obtain badly- needed extra revenue.

Many Kennedy aides know radio -tv When the Administration has a Newport, R. I. (BROADCASTING, Nov. radio -tv matter to work on, the Presi- 28, 1960). He also formerly had dent will not be lacking in industry- interests in KOMA Oklahoma City indoctrinated minds for advice. and KITO San Bernardino, Calif. First, there is J. Leonard Reinsch, Mr. Goodwin was the center of executive director of the Cox sta- controversy while a staff attorney for tions, who has long been active in the Legislative Oversight Subcommit- top Democratic circles. Mr. Reinsch tee. He did much of the leg-work was manager of the 1960 Demo- in the tv quiz investigations and cratic convention in Los Angeles and while still on the subcommittee staff served President Kennedy as tv con- bylined an article in Life magazine sultant during the campaign. He billed as an "expose." Soon after Don't buy a chronograph or will continue to be on call on timer until you can select the a the article was published, he joined one best suited to your in- consulting basis and probably will Sen. Kennedy's staff. Mr. White dividual requirements. There be appointed to an advisory com- are hundreds of varieties, mittee. was counsel for a special Senate each with a combination of Small Business Subcommittee which functions to meet specific On the President's legal staff are needs. To be sure you make Myer Feldman, former broadcaster, conducted hearings on the continu- the right choice - write for ing efforts of daytime stations our free catalog and name and Richard N. Goodwin and Lee to of nearest Racine Jeweler. C. White, who have served with broadcast longer hours. He authored Jules congressional committees investiga- a report which was critical of the ting the FCC and the industry. Mr. FCC for its failure to take action RaCENE Feldman, legislative assistant to the in the case. Mr. White was admin- & Inc. Company. President when he was Sen. Ken- istrative assistant to Sen. John Cooper 20 W. 47 ST., N.Y.C., Dept. 88 nedy, recently sold KLAD Klamath (R -Ky.) just prior to joining the Headquarters for the finest timers and chronographs since 1890. Featuring Collet, Galco, Security, Guinand. Falls, Ore., and his 30% of WADK White House staff.

122 (PERSPECTIVE '61) BROADCASTING, February 20, 1964 The cowboys are being put to pasture TV PILOTS FOR '61 -'62 LED BY ACTION, COMEDY AND CARTOONS That hard- riding champion of the too when they meet the father of a for- staff (Arch Johnson) and a young American viewer, the television cowboy, mer pal, killed in Korea. He is a re- sergeant trying hard to make a name has been unhorsed by other heroes who tired criminal lawyer whose former for himself (Bill Smith) are the central get there first afoot or with more mod- underworld associates don't want him characters of this hour -long series, pro- ern locomotion, if this year's spring crop to remain retired. Ralph Taeger and duced by Arthur Lewis at MGM -TV, of new pilot films correctly indicates James Coburn are the heroes, with Telli which will start on ABC -TV April 2 as a trend. Savalis a., the old attorney an Allison a Sun. 9:30 -10:30 p.m. series. Duke Fewer than 10 western pilots are on Hayes and Bobby Troup also regular Ellington wrote the background score. the list, a number matched both by new members of the cast. Billy May will drama series and documentaries as the compose and conduct the music for the The Beachcomber-A highly success- spring selling season gets into full swing. series, which producer- writer John Rob - ful businessman decides to take life Action-adventure shows lead the list, inson's Libra Enterprises is producing easy as a beachcomber, finds this even comedies are a strong second and, sur- in cooperation with Ziv -UA for NBC - more active and exciting than big busi- prisingly, animated cartoon programs TV. The half -hour series starts Feb. 27 ness, in the half -hour tv series that Film - are in third place. The flood of pilots in a Monday, 9 -9:30 p.m., time period, aster is producing at Winter Park, Fla. in these categories obviously was in- with R. J. Reynolds Tobacco Co. as Four of the 39 episodes had been com- spired by the successes of adventure, sponsor. pleted by Feb. 1. Nat Perrin is the comedy and cartoons in the current sea- producer, Cameron Mitchell the star. son. The predominance of hour -long The Asphalt Jungle -A deputy police episodes among the action- adventure commissioner in charge of field opera- Cabana 54 -Shelter Island Inn in San offerings also is clear evidence that the tions in a modern American metropolis Diego Harbor is the locale for this half - popularity of such programs as The Un- (Jack Warden), a tough captain on his hour series which combines action and touchables and 77 Sunset Strip have not gone unnoticed by the pilot makers. Already the networks are busily showing advertisers and agencies those new shows in which the former have vested interests, usually through pilot- financing, and which tentatively have been listed in network fall programming schedules. Producers of pilots with no network ()angel just as avidly are presenting their new programs to the same potential buyers on the one hand and trying to persuade networks to add these shows to their schedules on the other, even if it means scratching some already scheduled for the 1961 -62 line -up. The programs listed do not, of course, represent all the pilots to be presented this spring. Nor will all of the pilots in this list be produced. At this time of year each day sees new titles added and old ones dropped, in accordance with the changing ideas of their producers as to what will or will not be salable for fall. Many small companies come into being, make a pilot or two and fade from sight, some never even achieving the permanence of a listing in the telephone directory. A few larger program producers refuse to divulge any information about their plans. Their number, incidentally, has increased since the Los Angeles visit last fall of a delegation from the FCC to inquire into the nature of network tv programming. The programs briefly described below, however, do represent a fair sample of what is being offered. Action -adventure Acapulco -A pair of Korean War veterans, coming to this Mexican coastal resort town in search of fun and ro- James Coburn and Julie London star half-hour being produced by Libra mance, find them both and adventure in 'Acapulco,' an action -adventure Enterprises and Ziv -UA for NBC -TV.

BROADCASTING, February 20, 1961 _ . 123' THE COWBOYS ARE BEING PUT TO PASTURE continued will produce at Warner Bros. The series is not yet cast and the initial script is still adventure with a healthy dash of espi- this hour -long series based on the ex- in work. onage. Richard Garland stars as the ploits of former CIC agents, created by club owner who is also an undercover Josef Shaftel, who is also the executive Homicide -The homicide bureau of agent. Sam Gallu produces for Cali- producer. Leonard Kantor wrote the a big -city police force provides the set- fornia National Productions. Pilot is opening episode, a two -parter titled ting and personnel for this 60- minute ready for running. "Teheran." series of police dramas, not yet cast, which Mort Briskin will produce for Caribbean -Rory Calhoun stars in Crawford's Key -A man who owns Desilu. this hour -long romantic adventure series his own island off the Florida coast is which Four Star will produce for Calvic the central figure in this action- adven- The House on the Rue Riviera -Ad- Productions, company owned by Mr. ture series which Nat Perrin will pro- venture on the Cote d'Azure, where the Calhoun and Vic Orsatti which pre- duce for Filmaster. The pilot script is great and near -great, the wealthy and viously produced The Texan. Richard now being written. the want- to -be- wealthy rub shoulders on Simmons wrote the script for the pilot, the beach and at the gambling table which will go into production the end (the series formerly was titled Monte of the month, while a second unit is Carlo), is developed in this hour -long shooting background footage in the series which Douglas Hayes is pro- Caribbean. ducing in color at 20th Century-Fox Television for NBC -TV. The Corrupters -The records of the Kefauver Committee and other crime The Hunters-Big game hunting in investigating groups provide the basis Africa is the theme of this series of for the episodes of this series of the 60- minute programs formerly titled adventures of a newspaper labor re- Tanganyika, which Robert Blees is pro- porter- columnist. The hour -long series ducing at 20th Century-Fox Television is produced at Four Star by Leonard for ABC -TV. William Self is executive Ackerman and Don Burrows for ABC- producer. TV. The Impatient Ones- American fliers Counter- Intelligence Corps - Mc- of World War I, the gay, reckless boys Cann- Erickson Productions is cooper- whose exploits in the air over the front ating with Desilu in the production of were matched only by their adventures in Paris streets and bistros, are the heroes of this half -hour series now in preparation by Q.M. Productions for ABC -TV. Quinn Martin is the producer. Series has not been cast.

The Insiders -A New York publicity Arch Johnson (I.) and Jack Warden in man (David Janssen) spends more time 'Asphalt Jungle' which is being pro- keeping his clients out of trouble than duced by Arthur Lewis at MGM -TV getting them into the papers in this for ABC -TV showing. Duke Ellington Screen Gems series of hour -long ad- wrote the background music for this venture dramas. William Sackheim is big city police thriller. the producer, Elliott Silverstein the of PLUS VALUE director and Richard Alan Simmons the 87th Precinct -The police personnel writer. Polly Bergen is guest star of in Participations who work in and out of the station the pilot, which is ready for showing. house in New York's 87th precinct, familiar to readers of the Ed McBain Kovach -John Robinson is writing mystery stories on which the hour -long and will produce the private detective tv series is based, are the characters of series of half -hour programs for Libra Weekdays the tv programs which Hubbell Robin- Enterprises in cooperation with Ziv-UA. son Productions is filming at Revue 1 Proven Adult Audience Buying Power! for NBC -TV. Boris Kaplan produced the 2 Steady, Strong Ratings The Lady in Red-Suzanne Lloyd is pilot. starred in this half -hour adventure 3 Top Film Features series which Shirley Mellner is pro- 4 Attractive Price... Ask BRANHAM Everglades - This is a Ziv -UA ducing for Heritage Productions. produced adventure show written by Budd Shulberg and directed by Andy Las Vegas -Peter Graves stars as a McLaughlin. The half -hour series, which public relations man who doubles as a may be considered by CBS -TV for next trouble -shooter for the plush hotels and season, stars Ron Hayes. gambling houses in the Monte Carlo of the West. The hour -long series being maitik12 The Force -Exploits of the Royal packaged by Goodson -Todman for Canadian Mounted Police will form the NBC-TV. Andrew J. Fenady is the CHATTANOOGA basis for this series of hour -long adven- producer; the series is being filmed at ture dramas which Joseph Mansfield Paramount.

124 (PERSPECTIVE '61) BROADCASTING, February 20, 1961 L sleight of hand, broadcast- style

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BROADCASTING, February 20, 1961 125 : BEING PUT TO PASTURE continued The Dick Powell Show -Dick Powell will host this hour -long anthology series police files of places and much action in a Central of contemporary adventure dramas Clark County, American setting. John Larkin will which Four Star Television is producing the story ma- produce this hour -long series in color on for NBC -TV. Mr. Powell will also star ir -long dramas location for NBC -TV. in one out of every three of the 39 pro- ill produce at grams. Breck and Patrol Boat 999 -Based on the book to be confused of the same name by Harold Waters Rio Huggins, with Las Vegas, which Goodson -Tod- and Aubrey Wisberg, this hour -long -Roy creator of Mav- erick, also man is producing at Paramount for series deals with the U. S. Coast Guard conceived this hour -long NBC-TV.) in the prohibition era. Lindsley Parsons contemporary adventure series, dealing is executive producer; Mr. Wisberg is with two Americans running a travel producer The Man From Telegraph Hill -Dan -writer; Lindsley Parsons Inc. agency in Rio de Janeiro. Adam West is producing Dailey stars in the title role of this the series in association and James Best play the leads. Series hour -long series of adventure dramas with Allied Artists. is now in production at Desilu and on produced and written by Richard and Police Doctor-Authentic experiences location in Brazil. Alvin Cooperman is Mary Sale for Desilu. of a police surgeon assigned to Los executive producer for Ron Corn Pro- Angeles Central Receiving Hospital productions. Man in the Middle -Robert Sterling vide the basis for this series of half -hour plays the part of a New York night dramas, starring Richard Carlson and Satan's Waitin'- Raymond Walston club owner who is also an amateur produced by Henry Kesler for Cali- stars in this modern-day suspense -ad- archeologist with a penchant for solv- fornia National Productions. The pilot venture- romance series of half -hour epi- ing mysteries and helping people in is ready for showing. sodes which Don Fedderson Produc- trouble. Donna Douglas co- stars. Rob- tions is planning. ert Sparks is the producer; Oscar Ru- Portofino -Lisa Corbett portrays a dolph the director and Margaret and young widow in this hour -long ad- Paul Schneider the writers of the Screen venture-romance -dramatic series whose 17 Battery Place -Ron Randell stars Gem half -hour series. Pilot is already home base setting is a small hotel on as an investigator for the Port of New filmed. the Italian Riviera where she and three York Authority in this Revue series, to bachelor friends of her late husband be filmed in New York and Hollywood. The New Breed-The elite squad of reside. Bruce Geller wrote the pilot which the Los Angeles Police Dept., young NBC -TV is filming at MGM -TV. Shannon- George Nader stars as an men who fight crime with brains rather Solitaire -Ray Danton and John van insurance investigator assigned to pro- than brawn, provides the setting for Dreelen are to star in this hour -long tect his company's transportation clients this half -hour series starring Leslie Niel- adventure drama series with a European from hi- jackers, thefts, etc. in this half - sen which Q.M. Productions is pro- background. Howie Horwitz will pro- hour tv Screen Gems series. Producer: ducing for ABC -TV. Quinn Martin is duce at Warner Bros. Robert Soarks; director: James Neilson; executive producer.

The No. 1- Highlights from the lives Foreign -mades being offered on U. S. market of the greatest reporters of all times ASSOCIATED TELEVISION OF LONDON MAKES STRONG BID and the stories they covered are presented in dramatized form in this hour- In addition to U. S.- produced film 27 at J. Arthur Rank Studios in England, long series which Nat Perrin will pro- for tv, there are also series produced is an adventure -drama- detective show duce for Filmaster. abroad by foreign companies that are starring Sir Donald Woffit. The show, available for sale in this country. For in which the characters appear in vari- Number 7 Cannery Row -Robert example, Associated Television of Lon- ous disguises, is produced by Connery Knapp portrays a Pinkerton -type guy don, which distributes in the U. S. Chappell. with a business called the Pacific Mari- through subsidiary Independent Televi- The adventures of a roving photog- time Security Corp. in this on- and -off- sion Corp., New York, has successfully rapher in Monte Carlo, Riviera, which shore series of half -hour adventure sold its seven newest filmed series to goes into production June 15, will be dramas which is being filmed on the overseas networks, and hopes to do the filmed by Victerene of France on lo- California coast in the Carmel- Monte- same here. cation in Monte Carlo. Dennis O'Dell rey area. Sam Gallu produces for Cali- In the works are six 26 -week half - is producer. No star has been selected fornia National Productions. Pilot is hours and one hour -long show. The as yet. ready to be seen. Adventures of Sir Francis Drake, being Harry Fine is producer of an ATV made on location in London and in the series to be filmed by MGM of England Open File-The police files are full Mediterranean area right now, consists in Jamaica, B. W. I. in August. The of unsolved cases for which this half- of fictionalized episodes based on the romantic-melodramatic series will be hour drama series will attempt to pre- exploits of the famed seaman. Anthony called Montego Bay. Filming of Mike sent logical, although not necessarily the Bushnill produces the MGM -made series, Mercury Super Car, a children's adven- actual, conclusions. Vernon Clark pro- while Terence Morgan stars as Sir ture show employing electronically con- duced the pilot for the series in which Francis. This series and the other six trolled puppets, has already been finish- David Brian is host. Herts-Lion Inter- have been sold to Associated Tv for 12 ed and now is being shown on ATV out- national Corp. is producing in coopera- British stations; to Associated Tv Sta- lets abroad. tion with ABC Films. tions of Australia for seven stations, and Only the titles are available on two to Associated Tv Stations of Canada for ATV stories scheduled to go into pro- Panama - Three adventurers join the CBC Network. duction in September and October re- forces to undertake difficult assignments Ghost Squad, the one hour -long spectively. They are King, Queen and which take them to many interesting series, which goes into production April Knave and Grand Tour.

126 (PERSPECTIVE '61) BROADCASTING, February 20, 1961 a writer: John Hawkins. Pilot is complete.

Swiss Family Robinson-The children's classic of the shipwrecked family and their adventures on an uninhabited island will become a half -hour tv series, produced by Fritz Goodwin for Film - aster. The pilot script now is being written.

Three to Get Ready-Joby Baker, James Callahan and Joe Partridge have been signed for the leading roles of a pilot, co -pilot and flight engineer of a global air charter service in this comedy - adventure series which Bud Yorkin and Norman Lear will produce under their Tandem Productions aegis, in association with CBS -TV and Paramount Studios. The hour -long pilot was written by Mr. Lear, who will also produce it, with Mr. Yorkin as director.

Three White Hats-Joseph Campa- nella, Ron Foster and L. Q. Jones are starred in this series of half -hour programs based on the present -day Texas Rangers. Wilbur Stark and Al C. Ward produce for California National Produc- tions. The pilot film has been completed.

Tightrope-Mike Connors will again "WE AGREE, SONNY.. be starred in the hour -long version of .0 the earlier half -hour series which Clar- ence Greene and Russell Rouse are pre- South Bend's A Good Buy I" paring at Screen Gems for broadcast on ABC -TV. Quinn Redeker will be featured. Shrewd national advertisers agree, too ... and are "mopping up" in the South Bend market with heavy WSBT -TV schedules. Here's why -South Tramp Ship- Neville Brand stars in Bend is a 15- County TV market with 915,000 people and a buying income this series of half -hour adventure - dramas which Don Fedderson Produc- of $1.7 billion. The families in South Bend's Metro Area enjoy the state's tions is producing at San Pedro, Calif., highest average income ... $7,553. Unquestionably a rich market. harbor and Desilu. John Brahms directs the initial segment; Fred Henry Also unquestioned is WSBT -TV's dominance of this 3- station market. is executive producer, Milton Merlin as- The latest Nielsen Survey* gives WSBT -TV 42.7% Metro Area share of sociate producer, John Stephens pro- sets in use, sign -on to sign -off. WSBT -TV also covers the 15- county Adkins duction supervisor and Judy market better than any ocher station, local or outside. It's accomplished casting director. Dick Patterson, Mike Manor, Buddy Hayes and Mike Gallo- with a full CBS schedule and popular local shows ... the Nielsen Survey* way are cast for continuing featured shows WSBT-TV carrying 20 of this areas 25 most popular programs. roles in the series for which an 8,000 - See your Raymer man for complete details about WSBT -TV and its ton cargo ship has been leased as chief locale of the action. market area. 'October 31- November 27, 1960 War Birds-World War I pilots, the first men to fly airplanes in military combat, are the protagonists in this half -hour series in which Wayde Pres- ton and Don Francks have the leading roles. Sam Neuman and Al Simon pro- WSBT-TV duced the pilot for California National SOUTH BEND, INDIANA Productions. Channel 22 Woman in the Case woman is -A ONE OF CBS' HIGHEST- RATED the central figure in each of the hour- STATIONS long dramas in this anthology of sus- Paul H. Raymer Company, Inc., National Representative pense stories, whether as criminal, vie-

.* BROADCASTING, February 20, 1961 127 99 SQUEEZES ... That's a lot! But just you watch as multi -image after multi -image dissolves ...

dissolves ... dissolves ... dissolves ... dissolves ...

dissolves to multi - image after multi - image! Right, it's a lot -but easy when it's film that's in the plot! tim or innocent bystander. Paul Monash pades of a Laurel -and -Hardylike pair is filming at MGM -TV for NBC -TV, of roving comedians provide the theme with name stars as guest stars of each for this half -hour animated cartoon week's program, and a continuing host series which Jay Ward and Bill Scott not yet selected. will co- produce for Jay Ward Produc- FILM tions. Simpson is the strong man. De- Animation laney the puny runt with a cunning brain whose larcenous ideas are the The Alvin Show -Alvin, mischievous source of most of the team's troubles. member of the chipmunk choral group, The pilot script is now on the drawing does the stars in this half -hour animated cartoon board. series created by Ross Bagdasarian, who supplies the voices here as he did on the Sir Loin and His Dragon -A British records which started Alvin and his Don Quixote, highly idealistic and just "impossible "! friends on the road to fame. Sy Gom- as impractical, constantly gets into berg created the series which Herbert jams from which his valet, a sensible How to say "99 squeezes" (make Klynn is producing at Format Films. dragon, has to rescue him in this half - every last squeeze count). How to hour cartoon comedy series. Gerry Ray, say "soapy . . . soapier . . . Calvin and the Colonel -Calvin, a Sam Nickelson, Bob Ganon and Norm soapiest!" How to do it all with bear, and the Colonel, a fox, are the Gottfredson completed the pilot at TV such zest that the new Brillo Soap central characters in this animated half - Spots. Pads sing out in the mazes of marts hour series which TV Spots is producing everywhere! for ABC-TV. Freeman Gosden and Sweetie -Phil Rapp, creator of the Charles Correll, radio's Amos 'n' Andy, Baby Snooks character made famous by Answer: Do it in words and pic- will provide the voices for Calvin and tures. Put it to music. On film, of Fannie Brice on radio, has included the Colonel; Joe Connolley and Bob many of the Snooks characteristics in course! Because film, and film Mosher, who wrote and produced Amos his new creation, Sweetie, six-year -old alone, gives you commercials, 'n' Andy for 15 will years, produce the girl and central character in this half - crisp, vivid, exciting -the way you new series. hour animated cartoon series of do- want them -and when! mestic comedies. James and Anthony The Green Although the And that's not all! Film alone Hooper- Pabian of Pabian Productions will pro- main characters in this half -hour ani- provides the optical effects you duce, in association with Mr. Rapp. mated cartoon series are talking animals require for sharp, high -polish com- frog named Hoppity, a bear, Fill - -a of alley cats, fe- mercials; in addition, assures you more, and Professor Waldo, a wolf Top Cat -A group - Dead End kids, the convenience, coverage and Bill Scott and Jay Ward, co- producers, line equivalents of the half -hour ani- penetration market saturation say it is beamed at an adult audience. will be featured in this now on requires. Jay Ward Productions has a pilot ready mated cartoon series, the plan- for showing. ning board at Hanna -Barbera Produc- In other words ... Look before tions. William Hanna and Joseph Bar- you shoot! will Keemar, the Invisible Boy -Magic bera co-produce. For more information, write and mischief blend humorously in this Motion Picture Film Department half -hour animated series, based on an Comedy original story by Herbert Klynn and EASTMAN KODAK COMPANY Reiner Jules Engel. Lou Carlino wrote the All in a Day's Work -Carl Rochester 4, N.Y. which Sheldon Leonard pilot, which Alan Zaslove will direct wrote the pilot, at Format Films. produced for this half -hour character East Coast Division comedy series dealing with the life of a Madison Avenue 342 tv comedy writer, Dick Van Dyke and 17, Muddled Masterpieces The art New York N.Y. - Amsterdam starred. Carlendan classics are satirized in this five -minute Morey (Reiner, Leonard and Dan- Midwest Division color animation series which Gerry Ray, Enterprises 1 the pilot. 30 East Randolph Drive Sam Nickelson, Bob Ganon and Norm ny Thomas) filmed Chicago 1, Ill. Gottfredson have ready for production West Coast Division at TV Spots. Baron Gus-A Luxembourg baron an Amer- 6706 Santa Monica Blvd. (Ricardo Montelban) marries and starts to see Hollywood 38, Calif. Shaggy Dog Tales-A talking dog ican girl (Pippa Scott) wins a scholarship to a university and the United States, traveling in a trailer or W. J. German, Inc. runs into many unusual experiences in drawn by a Jaguar. John Hess, who Agents for the sale and distribution of this five- minute color animated cartoon wrote the Alex Guiness tv show, Evil Eastman Professional Motion Picture series. TV Spots is the production com- Scheme of Jebal Deeks, is writing the Films, Fort Lee, N.J., Chicago, Ill., pany; Gerry Ray, Sam Nickelson, Bob series, with Dan Petrie directing at Hollywood, Calif. Ganon and Norm Gottfredson are the MGM -TV for CBS Films. ADVERTISER: producers. The Joey Bishop Show -Joey Bishop Brillo Manufacturing Co., Inc. The Shrimp -The laughter and tears plays the fall guy in an advertising AGENCY: of the world of kids show up in this agency in this half -hour series. The J. Walter Thompson Company sentimental series of half -hour animated pilot, produced by Sheldon Leonard PRODUCER: comedies created by Sy Gomberg from and Lou Edelman, has been filmed and will be seen as a segment of The Danny Elektra Film Productions his own magazine stories and produced by Herbert Klynn at Format Films. Thomas Show on March 27.

Simpson and Delaney -The. esca- Bus Stop -The William Inge play, a

(PERSPECTIVE '61) 129 THE COWBOYS ARE BEING PUT TO PASTURE continued Harry's Girls -Larry Blyden portrays a song- and -dance man traveling through smash hit on Broadway and in theatrical all 26. MGM -TV is producing the Europe with three American show girls motion pictures, becomes an hour -long series. Anton Leader directed the pilot. in his act in this romantic comedy series which 20th Century-Fox Tele- series. Three half-hour episodes have vision will produce. William Self is Johnny Fletcher - Frank Gruber been filmed for MGM -TV on the French executive producer. wrote the books on which this half -hour Riviera. Ralph Levy is the producer; series is based. Mr. Gruber produced Alan Jay Lerner the executive producer; The Jack Carson Show -Jack Car- the pilot for the Frank Gruber Co. Joseph Stein, head writer and script son plays the part of the driver of a Johnny Goddard and Read Morgan are supervisor. charter bus, going wherever the char- starred. terer wants it to, in this half -hour Fractured Flickers-Take an old The Hat ha ways-The twist to this Screen Gems comedy series. He is also domestic comedy is that the family con- a bachelor trying to rear a 7- year -old silent movie, cut it down to a half - hour and edit it for comic effects, dis- sists of Father (Jack Weston), Mother niece and to avoid matrimony. Robert (Peggy Cass) and three youngsters who Sparks will produce the pilot. regarding the original story line, add a supercilious host named H. Carleton are chimpanzees (the Marquis Chimps) The Jeanne Crain Show -Jeanne Fotheringill and you'll be doing what rather than human children. Screen Crain plays a top model and John Jay Ward and Bill Scott of Jay Ward Gems is producing the half -hour series Vivyan the editor of a swank fashion Productions have done with the pilot for ABC-TV. magazine, who are also married and for this series. Hans Conreid portrays the parents of two children, in this Mr. Fotheringill. Hazel-Shirley Booth stars as the sophisticated situation comedy series housekeeper for a wealthy family, a of half-hour shows being produced by The Ginger Rogers Show-Glamor- character inspired by the Saturday Eve- ous Screen Gems. Tony Owen is the pro- Ginger Rogers portrays a fashion ning Post cartoons, in this half-hour ducer, Norman Tokar the director and designer in this half -hour romantic Screen Gems series. James Fonda pro- Barbara Hammer the writer. The pilot comedy series which William Self is duces with Harry Ackerman as execu- has been completed. producing at 20th Century-Fox Tele- tive producer; William Russell directs vision. and the scripts are written by William Coffee, Tea or Milk ? -An air hostess, The George Gobel Show -Two dif- Cowley and Peggy Chantier. Pilot is portrayed by Barbara Nichols, is the now in preparation. central character of this series of half - ferent scripts have been prepared for this series, which will bring George hour situation comedies, which Herman Her Honor O'Connor-The trials and Saunders is Gobel back to tv each week in a do- producing at Mark VII tribulations of a female judge are Productions. is mestic comedy with his tv wife, Alice, Filming scheduled to humorously expounded in this half -hour start late in February. as yet uncast, and both will be tested before the pilot is filmed. Gomalco series created by Michael Kraike and The Colonel's Lady -Eve Arden is Productions is producing. Clark E. Reynolds. Not yet cast, the starred in this half -hour comedy pro- series is scheduled to go into production duced by Stanley Roberts for Ardley Phil Harris and Alice Faye Show - this spring with Alvin Cooperman as Productions. Desilu in association with NBC -TV is executive producer for Ron Corn Pro- producing this half -hour domestic com- ductions. Daddy -O -The Dobie Gillis team of edy series dealing with the fictionalized writer Max Schulman and producer - home life of this musician married to The Holidays Abroad -Dan Duryea director Rod Amateau are again col- an actress. and Margaret Hayes are starred in this laborating in this new CBS Films com- half -hour situation comedy series which edy series about the man who plays an Josef Shaftel is producing for Desilu. addle -pated father on a tv series and wants to quit because his real family Jimmy and Me-A talking dog, keeps confusing him with his tv char- "Mike," and his boy, "Jimmy," are the acter. Don Defore is "Daddy -O" with central characters in this half-hour Lee Phillips co-starred. comedy created by Ray Berwick. Ar- The Drum Beater-The exploits and thur Lake does Mike's talking and is- predicaments of a press agent provide also producer of the series. Irving Cum- the theme of this hour -long series star- mings is executive producer; Emil New- ring Pat Harrington and Andy Clyde. man, musical director, and Charles R. Edward J. Montague produced the Marion and Nat Tanchuck are among pilot for Bonnaker Productions. the writers. Mr. Berwick also directed the pilot, filmed at Desilu for Berwell Father of the Bride-Leon Ames Productions. stars in the title role of this half -hour comedy series based on the best -selling Ladies in RetirementTwo aging novel, with Ruth Warrick, Myrna Fahey stars continue their friendly rivalry into and Burt Metcalfe also regular members their days of retirement in a home for of the cast. Rudy Abel, producer, and old actors in this half -hour comedy - Robert Maxwell, executive producer, drama. Estelle Winwood and Gladys filmed a full-hour pilot, which includes Cooper are starred. Buddy Bregman is vignettes from a number of episodes as the producer for Heritage Productions. well as one complete half -hour, "The Wedding," which will be shown at the Ricardo Montalban and Pippa Scott Margie-The movie "Margie" which 11th of the 26 -week series. Katherine star in the new CBS Films pilot 'Baron 20th Century-Fox made some years and Dale Eunson wrote the pilot epi- Gus,' a comedy in which Montalban ago with Jeanne Crain as star is now sode and will do a minimum of 13; plays a European newspaperman cov- being turned into a half-hour tv series they have completed story outlines of ering the U. S. by 20th Century-Fox Television. Hal

130 (PERSPECTIVE '61) BROADCASTING, February 20, 1961 TOWER OF STRENGTH

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HOME OFFICE: P.O. Box 7082, Oklahoma City, Okla Phones Day: WI 3 -5578, WI 3 -4303, Night: VI 8 -1506, VI 3-3194, JA 5-9231. BRANCH OFFICE: P.O. Box 163, Mayfield, Ky.

Phones Day: CH 7.3648, Night: CH 7.5657 - THE COWBOYS ARE BEING PUT TO PASTURE continued ciate producer. Collier Young & Assoc. is producing the series for syndication. and Larry Klein are co- Washbrook in this half -hour series for Goodman David Brinkley's Journal NBC producers; William Self is executive which the pilot was written and pro- -The duced by Ed James, creator of Father reporter-commentator will review the producer. his personal re- Knows Best. John Rich is the director. week's news and give it, while the tv audience looks Mickey and the Contessa Ga- Series is being filmed at Desilu by actions to -Eva speak, and bor and Mickey Shaughnessy are starred Home -James Productions for NBC -TV. over his shoulder, so to his relaxed, post -deadline in this half-hour comedy series which eavesdrops on observations, which will be shown in Cy Howard will produce at Desilu for You Can't Win 'Em All-Bob Schil- and film. NBC News ABC -TV. ler and Bob Weiskopf are the writers color, live, tape Dept. is packager - of this comedy half -hour series on and Public Affairs series, sched- Mister Doc--Dean Jaggers stars in Desilu's list for production for fall. It producer of the half -hour uled 1961 -62 season. the title role of this sentimental comedy, has not yet been cast. Show is based for the a period piece set in 1905. Frank Ga- on The Long Season, novel of the home Detector William A. Schmidt, brielson, the writer; Ralph Nelson, the life of a big league ball player, written Lie - producer, and Ruth Gates, prominent by Jim Brasnan, pitcher of the Cincin- pioneer user of the lie detector, will be in the cast, formerly served in similar nati Red Legs. featured on this half -hour series which positions with Mama, nostalgic tv series offers anyone ever accused of lying which ran for several season with Peggy about anything the chance to prove his Wood starred. Pilot was filmed at veracity by taking a lie detector test Desilu by CBS Films. on camera on this new series which KHJ -TV Los Angeles is co-producing Mother Is a Freshman -Gertrude with Andrews- Spears, who made the Berg and Sir Cedric Hardwicke star in pilot. Ralph Andrews is host on the this half -hour schooldays comedy series half -hour programs which KHJ -TV is which Four Star has sold to General taping for syndication. KHJ -TV also Foods for broadcasting next season. will broadcast the series in Los Angeles, Tom McDermott produced the pilot. Fri., 7 -7:30 p.m., starting Feb. 24.

Mr. In-Between -Three landlubbers Nightside -The award-winning radio who don't know their bilge from the series originated by KMPC Los Angeles flying bridge jointly buy a boat and are is turned into a five -minute tv series de- launched on the adventures which make picting the colorful and off -beat side of up this half -hour comedy series. Pilot the city after dark. Don Reed is nar- script is ready for casting; Nat Perrin rator of the series, directed by Richard will produce for Filmaster. Cunha and produced by Fritz Goodwin è for Filmaster. Three pilot episodes have My Fifteen Blocks -Danny Thomas, been filmed. financing the pilot for this new half - hour comedy series, promises it will be Success: It's Up to You -How to get "one of the first new story ideas in tele- a job, how to keep it and how to make vision in years," but refuses to divulge it a stepping stone toward a better job any details until he has it ready to show. just about sums up the subject matter In the new Desilu series Dan Duryea of this self -help series of half -hour semi- My Wife's Brother- Comedians Ro- and Margaret Hayes are starred. documentaries. Dr. Donald Curtis is wan and Martin are starred with Carole Called 'Holidays Abroad,' it is pro- the narrator- counselor. Elnora M. Rock Cook in this half-hour situation comedy duced by Josef Shaftel. produced the pilot for EI -Von Produc- series which Cy Howard is producing tions. at Desilu for ABC -TV. -The World of Lisa Boston-Ruth as curious The Janis Paige Show-This is a Roman stars the and intrepid Drama musical- comedy half -hour tailored to editor of a women's magazine, who the talents of its star. William Asher travels the globe in search of material, Big Brothers-The Big Brothers of is producer- director for Desilu. accompanied by a conservative male America's files of case histories of the photographer, not yet cast. Phil Shuken boys they have befriended provide the Permanent Waves - Hope Holiday, and John Greene wrote and will pro- stories dramatized in this series of half - Kathleen Freeman, Dee Arlen and Bev- duce the pilot, which Herts -Lion Inter- hour dramas created and produced by erly Wills co -star in this half-hour national Corp. is filming with and for Ralph Andrews. Meredith Willson will situation comedy series concerning the ABC Films. be host with a weekly guest star (Jack adventures of four girls who are making Haley in the pilot) of this series, which the Navy their career. Jerry Lewis En- Documentary Andrews- Spears Productions is filming terprises is the production company; in cooperation with Screen Gems. Ernest D. Glucksman is the producer. Crime and Punishment- Interviews, The pilot is now being shown to agen- unrehearsed and uncensored, conducted Cain's 100 -"Cain" is a bright young cies. by newscaster Clete Roberts, with long lawyer, played by Mark Richman, who term inmates of San Quentin Prison, heads a government law enforcement Sweet Sixteen -The home life of make up the contents of this half -hour agency battling syndicated crime; the a typical American family- father, taped series, which also includes a "100" are the members of the crime mother, Miss 16- year -old, younger sis- commentary by Richard A. Magee, di- syndicate most wanted by the authori- ter and baby brother-is portrayed by rector of corrections for California, on ties; the time is now. Paul Monash George Murphy, Janet Gaynor, Suzie each program. Collier Young is the created, wrote the pilot and is executive Kaye, Barbara Neaird and Donald producer, with Robert H. Hill as asso- producer of this hour -long series, being

1:2 (PERSPECTIVE '61) BROAOCASTIl19, Fehruarj 20, 1931 produced by MGM -TV for NBC -TV. painting and demonstrates the funda- fantastic adventures in this half -hour mental principles in this informal half - Screen Gems NBC -TV series. Jeff Don- The Greenhorn - Mickey Rooney hour series which Medallion Tv Enter- nell plays the mother and Del Moore portrays the same Eastern city boy in prises is taping for syndication. Alan the father, with Cheryl Holdridge as the early West that he did on Wagon Lane is the producer. the teen -age sister. Clarence Greene Train in this series which Revue is and Russell Rouse will produce the pilot The World Book Baxter readying. -Dr. Frank from a script which they wrote with will be host of this half -hour education- Steven Ritch, which Oscar Rudolph will Dr. Kate -Jane Wyman portrays Dr. al series, aimed at a teenage audience, direct. Kate Pelham Newcomb, whose life of which Ralph Andrews created and dedication to the people of rural Wis- Ralph Andrews Productions will film consin is described in Adele Coman- in association with World Book Ency- Famous Ghost Stories- Vincent Price dini's novel, Dr. Kate, in a half -hour clopedia. is featured as (g)host of this series of series which Josef Shaftel will produce half -hour dramatizations of classical at Desilu for ABC -TV. Willard Parker Interview ghost stories. Bert I. Gordon produced plays Dr. Kate's husband. Harry Essex the pilot of this high-budget anthology wrote the pilot script. Great Day in Sports- Interviews with series for Herts-Lion International Corp. sports stars, past and present, on their greatest sports moments, backed up Dr. Kildare -Dick Chamberlain por- Guess Who? -Dramatized events with stock film footage, make up this trays the role which Lew Ayres had in from the lives of famous people make five-minute series, created and produced the MGM feature film on which this up this five -minute series, with the home by Ralph Andrews, with Vin Scully, MGM -TV half -hour series is based. audience invited to identify the person L.A. Dodgers broadcaster, as host. An- Raymond Massey plays Dr. Gillespie, concerned. Host is Art Baker; Ralph drews- Spears Productions the role: of Lionel Barrymore in the has a pilot Andrews created and produced the pilot movie of 20 years ago. Norman Felton is ready. for Andrews- Spears Productions. executive producer of the series, an Arena Production program, with Her- Raw Deal -Any one who thinks he's bert Hirschman as producer. Boris had a raw deal is invited to appear on Judge for Yourself - Goodwin Sagal will direct the pilot, written by this program and air his grievance, but Knight, former Governor of California, E. Jack Neuman. the person accused of creating the raw will be the host on this series of five - deal also appears to give his side of the minute programs which dramatize the The. Lawyer-Lin McCarty portrays story in the half -hour show. Ralph incidents leading up to a true legal case, a crusading attorney fighting for the Andrews created and will produce the with the actual decision given only after underdog in this series of hour -long series, with John Milton Kennedy as the home audience has had a chance dramas produced by Hubbell Robinson host. Andrews- Spears Productions has to make its own judgment on the mat- Productions at U -T for ABC-TV. completed the pilot. ter. Ralph Andrews is creator -producer for Andrews -Spears Productions. Pilot M.R. -Comparative laws around the Miscellaneous is completed. world are the basis of this 60- minute series to be produced by Dozo S.A. The Daring Deeds of Donny Dru Now Is Tomorrow -Events that are Productions in various foreign coun- -A seven -year old boy (Scott Lane) possible but not probable, such as the tries. Initial script was produced in with a vivid imagination transforms the election of a woman as President, are Japan in association with Nichibei Eiga everyday problems of home life into dramatically depicted in this half -hour Co. Ltd. John Florea is creator-pro- anthology series created by Harve Ben- ducer. Pilot is ready for showing. nett and Burt Rosen. Charles Bickford is the host of this Ron Com series. Alvin Our Town-Nat Perrin will produce Cooperman, executive producer, has a half-hour series based on Thornton completed the pilot. Wilder's Pulitzer Prize-winning play for Filmaster. Script is being written. Observation -Contestants from the audience are shown certain objects and Small Town D.A. -This half -hour try to identify them before the buzzer series is based on the book of the same sounds for prizes in this audience par- name. by Robert Traver, for 14 years ticipation show which Don Fedderson the district attorney in a small city in Productions is preparing for ABC-1V northern . Michigan. Mr. Traver also to start late in the spring as a five-a- wrote Anatomy of a Murder. Ziv- United week daytime show. Abe Stark is pro- Artists will produce the series for ABC - ducer; Fred Henry, executive producer. TV. Ramparts-NBC News and Public Tramp Ship -Neville Brand stars in Affairs Dept. got cooperation from the this half -hour dramatic series of the Defense Dept. and related civil agencies captain and mate and passengers of a such as National Aeronautics & Space modern tramp ship. Don Fedderson Administration in preparing this half - Productions are producing the series, hour filmed series with the nation's based on an idea bought from Jack power- for -peace activities of today. Irv- Lord. Guests will visit singer Jo Stafford on ing Gitlin is executive producer. the 'Jo Stafford Show Specials.' Show Education will have an informal musical format The Unbelievable-Unlikely things with guests such as Ella Fitzgerald that actually happened are recreated Art-Just for the Fun of It-Cali- and Peter Sellers dropping in on Miss with tongue -in -cheek presentation in this fornia artist Charles Bragg talks about Stafford. five -minute dramatic series, created and

BROADCASTING, February 20, 1961 (PERSPECTIVE '61) 133 MICHIGAN'S THE COWBOYS ARE BEING PUT TO PASTURE continued produced by Ralph Andrews, with Bax- Sports UPPER PENINSULA ter Ward as host. Andrews -Spears Pro- ductions has a pilot ready to show. $100,000 Hole in One -Two top pro- IS EASILY AVAILABLE fessional golfers aim for aces each week and compete for big money prizes in U.S.A. -Bill Burrud, whose other this half -hour series which Mitchell J. non -fiction programs, NOW Wanderlust, Hamilburg Productions is producing in Treasure, Vagabond and Holiday, have association with Jerry Ross and Hal filmed their footage in all parts of the Marienthal, with Fred Briskin as execu- globe, will travel the United States in tive producer- director and Jesse H. this new series of half -hour color pro- Martin as associate producer. Jerry grams Bill which Burrud Productions Barber is referee and commentator; Gil is packaging in association with the Stratton, sportscaster for KNXT(TV) Jerry Ross Organization. Gene McCabe, Los Angeles, is host. Pilot was filmed Burrud executive vp, will supervise pro- in Los Angeles in January, with Mike duction. Souchak and Dow Finsterwald on the tee. Walt Disney's Wonderful World of Color -Harry Tytle, European repre- Million Dollar Bowling -Ralph Story of Walt Disney Productions, The New $100,000,000 sentative is master of ceremonies in this hour- and Steve Previn, contract director, long show where bowlers will compete BIG -MAC Bridge have delivered two hour -long color pro- for prizes up to $1 million. Ralph An- grams for the NBC -TV series and plan drews is producer with Erwin Buckspan carries thousands to the U. P. daily! to film one this summer in Vienna and as co- producer for Trojan Productions. another this fall in Paris, in addition to the ones being produced in the U. S. Paul Bunyan Television Western WPBN -TV WTOM -TV What Do You Wan t?-G roucho The Jayhawkers -A western, but Marx will attempt to counsel his guests, with light touches, laid in the period _Itl C!,eboygan including many well -known individuals, shortly after the end of the Civil War. Rate Card One on how to achieve their hearts' desire Robert Blees is the producer of the in this new half -hour series, which John Covers 25 Northern Michigan Counties hour -long series at 20th Century-Fox Guedel is producing (Guedel Produc- INCLUDING a big chunk of .the U. P. Television, with William Self as execu -. and parts of Canada tions) to replace You Bet Your Life. tive producer. There will be no quiz, but the guests Principal will have a chance to win $1,000 by Offering the Only The Outlawed- Frontier justice in City Grade and Grade A answering one question at the end of the show. the late 19th century is the basic theme coverage to Traverse City, of this series of hour -long dramas, Cheboygan, and much of Resort -Rich starring Mike Galloway. Margro Pro- Northern Michigan ductions is the producing company, Musical Margia Dean the producer. The pilot is Reach the MOST homes with P B N completed.

7000 MORE Homes Reached Than Sta. B The Curt Massey Show -Curt Mas- ( M -F, Noon -6 PM) sey and Martha Tilton sing and con- Russell -Fess Parker stars in this 1900 MORE Homes Reached Than Sta. B verse in this music -variety series video (M -F, 6 PM -Mid.) "different" western series, based on the 2300 MORE Honres Reached Than Sta. B. taped in color from its live showing on life and paintings of Charles M. Russell, 6 PM -Mid.) !Sat. KRCA(TV) Los Angeles, where it has noted American artist. Bordon Chase 1900 MORE Honres Reached Than Sta B been a popular five -a -week, 15-minute (Sun. 6 PM -Mid.) created and will write the half -hour pro- early evening series for the past two grams, with Gordon Kaye as producer ARCS (March 1960) years. Robert Cawley produces for for CBS Films. Series will make liberal Medallion TV Enterprises. use of Russell's paintings of the Old West. Jo Stafford Show Specials- Guests such as Ella Fitzgerald and Peter Sellers Tumbleweed-A drifting cowboy, will visit Jo Stafford and chat and sing neither gunslinger nor bounty hunter, with her on this series of hour -long moves from place to place, helping to shows which Independent Television Bunt'án Network resolve a situation in each half -hour Paul Corp. is producing. episode. Richard Trotter stars as Tum- Lee B',ederrean bleweed Jones. Tom Corradine & Assoc. General Monoger Take My Advice -Dr. Lorine John- has completed the pilot. son, Ph.D., Hedy Lamarr, Carl Reiner olives repre%enl and Bob Sweeney as panel members, The Yank -James Drury stars in this &. McConnell plus George Fenneman as moderator, post -Civil War series of western action Venald,Ainloula will advise guests on how to handle half -hours as a young doctor trying to personal problems on this half -hour "bind up the nation's wounds." An- Network Representative Elisabeth Beckjorden show which Guedel Productions will drew J. Fenady produces for Goodson - present. Todman.

134 (PERSPECTIVE '61) BROADCASTING, February 20, 19610 __ PROGRAMMING Florida beckons to tv film producers IT HAS ALMOST ALL KINDS OF SCENERY, PLUS ECONOMY, CONVENIENCE

Balmy Florida, with year -round sun- Madison Avenue is becoming aware of du Pont, Super Suds, Gold Medal flour, shine, is becoming an increasingly im- the economy and convenience of Flor- Cashmere Bouquet soap, Marlboro and portant tv film production center. ida shooting. Chesterfield cigarettes, Timex and Elgin There's no danger Hollywood's su- Several production companies are watches, Carling beer and others. premacy is about to be challenged. turning out excellent product at a price In at Start Rainbow Pictures Inc., Rather, this Florida expansion takes the Hollywood can't very well meet. There's Miami, went into the business in 1948 form of a trend that is catching the little feather -bedding and both union at the start of television. It is headed attention of major agencies, advertisers, and non -union crews can be used. by Walter Resce. The Miami studio, broadcasters and the military. Technical and talent pools are de- built in 1958, is claimed to be the big- With its concentration of defense in- veloping, especially in the Miami area. gest in the Southeast. This week Rain- stallations, Florida offers a convenient Studio and equipment can be bow will shoot a Kaiser Aluminum place for the production of the train- leased, with no need to ship in heavy series of commercials, with Young & ing and technical films used by the gear for special shots, feature produc- Rubicam as agency. It has just com- Air Force, Navy and other branches of tions, commercials or backgrounds. pleted a Reynolds Aluminum series of the service. A rather recent entry in the Florida commercials placed by Clinton E. But there are other reasons Florida field, Filmaster, is shooting the seventh Frank Inc., Chicago agency. Rainbow is on the way upward in the tv film in a 39- episode tv film series, The leases equipment and studios to loca- business: Beachcomber, starring Cameron Mitch- tion crews filming series. Every possible natural setting is ell. Filmaster, headed by Robert Reela Films Inc., subsidiary of available, except high mountains and Stabler, has its Florida headquarters at WTVJ (TV) Miami (Wometco Enter- snow. There's even horse country. Winter Park, adjacent to Orlando. It prises), operates a complete motion Outdoor commercials are in de- does tv commercials, military films and picture production center, renting mand. industrial work out of Winter Park. In equipment and studios. All types of Important savings in travel costs addition it uses Republic and California laboratory work are handled and video and time are available for New York Studios in the Los Angeles area. Film - tape recorders are available along with agencies in shooting tv commercials. aster has produced commercials for crews. J. Van Hearn, manager of

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BROADCASTING, February 20, 1961 135 Sussan hired to develop SG live, tape projects Screen Gems Inc., New York, announced last week it has retained Her- bert Sussan Enterprises, New York, to develop live and tape television projects for the upcoming season. Initial plans call for the Sussan organization to create programs of 60 to 90 minutes. Mr. Sussan, director of specials for NBC -TV from 1958 -60, will develop tv projects for SG from stage, literary and motion picture properties. He reported he hopes to have at least six and perhaps ten programs ready for next season. They are designed for network presentation. This move places SG in another facet of the television business. The company already is in production and distribution of tv film series, feature film distribution to tv station ownership and tv film commercial production through Tv, feature government and industrial Above: Cameron Mitchell, star of Film - its Eliot, Unger & Eliot division. films can be produced with highest master's 'The Beachcomber,' tussles quality at reasonable cost in Florida. with visitors to his island. Warner Bros. announce Reela, also operates Vizcaya Produc- advertiser. "We're not in the syndication top echelon tv changes tions Inc. in Miami. business," Mr. Stabler said. His win- Warner Bros. Pictures' tv production Camera Equipment Co., New York, ter -spring schedule includes a half -hour has reached the point that a new eche- has a Miami branch, leasing all types Our Town series based on the Thornton lon of production administrators has of gear. Other production firms in- Wilder classic; Swiss Family Robinson, been created, it was announced last clude Soundac, Film Sound Center and pilot completed; Mr. In-Between, com- week by President Jack L. Warner. Academy McLarty. Location shooting edy; Crawford's Key, Florida adventure Three producers are moving up to su- around Miami has been done by Ziv- series and The Number One, notable pervisory posts under William T. Orr, United Artists for the Miami Under- news stories. television executive producer, and cover tv series. "Florida is only half as far from Hugh Benson, associate to the television Florida welcomes all this film activ- Madison Avenue as Hollywood," Mr. executive producer. ity, realizing that even a small group Stabler said. "There's a trend to au- The new supervising producers, all shooting tv commercials may leave thentic outdoor tv commercials and we long associated with Warner Bros.:' in $1,000 a day in the state. can produce top films at low cost," he Burbank, Calif., are Jules Schermer Mr. Stabler, a native Californian, added. (assigned to The Roaring Twenties, became interested in drama and show Amazed Some of the Miami pro- Lawman, and a new show, Las Vegas), business at UCLA. After school he en- duction firms voiced amazement at the Howie Horwitz (77 Sunset Strip, Ha- tered talent management, including way New York agencies send big crews waiian Eye and Surfside 6) and Arthur General Amusement Corp. He became of executives and talent to shoot tv W. Silver (Cheyenne, Maverick and a vice president of Capitol Records and commercials. "Sonietimes they whip up new series, Tumbleweed). in 1952 joined Hopalong Cassidy En- a junket to Caribbean islands, knowing Besides the seven current shows as- terprises, producing 52 episodes of that the jolly old sponsor will foot the bill," signed the three supervisors, Warner tv series. one producer said. Bros. has an eighth, Bugs Bunny, which Active The original Filmaster was Rainbow produced 10 episodes of like the others is on ABC-1V. Prop- formed by Mr. Stabler in 1955 as Blue Angels, Navy film for CBS-TV erties in work are Solitaire, Room For Filmaster Productions. The company and Sam Galin, with sponsorship by One More, The Force, and the two produced 156 episodes of Gunsmoke Continental Oil. Its feature films in- named in assignments above. and 78 Have Gun, Will Travel, until clude part of "Hole in the Head" and next 1959. "We brought in both shows on on the list is "Pity Me Not," Gayle - Repeat for ' Eichmann Story' schedule and appreciably under budget Anthony-Swimmer Productions. at a time when production costs were There's everything in Miami, its film On March 15, exactly a month after going up," he said. Filmaster produced operators claim. "All they need to hire televising the controversial "The Spy four CBS -TV Playhouse 90 programs is stagehands," one producer said. Next Door" (Feb. 15, Wednesday, CBS - and won the Death Valley Days pro- The state's commerce and industry is TV, 10 -11 p.m., EST), CBS -TV will gram from 29 other bidders. Produc- becoming more diversified as the popu- rebroadcast another internationally pro- tion of a second group of 39 episodes lation increases. Newer sophisticated vocative Armstrong Circle Theater play, of Death Valley Days has just been industries are serving the military as "Engineer of Death: The Eichmann completed for U. S. Borax via McCann - well as private enterprise with intricate Story." The telecast will take place the Erickson. In 1959 Filmaster Inc. was devices of the era. same day the infamous Nazi goes on formed to engage in every phase of In any case, Florida definitely has trial in Israel. "The Eichmann Story," motion picture production, with a $2 a promising film future if it can avoid which was first presented on Oct. 12, million stock issue sold to the public. the costly and often unnecessary per- 1960, has since been brought up to date Filmaster figures it will sell The sonnel and the plush overhead items by revisions made by author Dale Was- Beachcomber to a national or regional that run up costs in Hollywood. serman.

136 (PROGRAMMING) BROADCASTING, February 20, 1961M FEATURES STABLE OPERATION... MINIMIZES `FALSE' SHUT-OFFS The new Benco T -1 is the reliable way to increase coverage of LONG LIFE AND TROUBLE -FREE OPERATION - full sized, existing TV signals. Engineered and manufactured by Benco underrated transmitting tube in output stage. Less stress on (Canada) this new translator is now available through the components due to stable operation. Blonder-Tongue organization in the United States. The T -1 EASY PERFORMANCE CHECKS direct- reading offers a host of advantages over other translators that can be - a built -in trouble -free operation, stable power indicator checks power output; built -in test jacks for summed up as long life and monitoring plate voltage of operation, foolproof automatic shut-off, and ease of mainte- and current output tube. nance. It is FCC type accepted. RAPID SET UP OF CODING WHEEL OF IDENTIFICATION MINIMIZES "FALSE SHUT -OFFS" CAUSED BY SIGNAL UNIT -The appropriate call letters for your area can be set FADING -will not shut off unless the input signal from the up rapidly without need to cut copper contacts. remote master station falls below 10 microvolts for longer TECHNICAL SPECIFICATIONS than 4 seconds. Translates input VHF channels to output VHF channels FOOLPROOF AUTOMATIC SHUTOFF -When the master sta- (2 -13). tion goes off the air, this device turns off the transmitter. Ordinary shut -off systems work on the overall signal level. Primary power source 117 V ±20% 60 c/s In weak signal areas, where a number of amplifiers must be Power Consumption 150W Temperature Ambient -30C to +50C used, noise generated in the amplifiers can be mistaken for Input 75 Ohms the received signal and transmitted-even though the master Output 75 Ohms station is off the air. The Benco Automatic Shut -Off can tell Recommended Input 50-2000 microvolts Max. Permissible Power 1 Watt the difference between noise and the desired TV signal. It Overall Noise Figure: cuts off the transmitter anytime the 4.5 MC beat between the Low Band 4 db ±1 db High Band sound and picture carriers is missing. A time delay prevents Frequency Stability 6 db ±1 db cut off due to momentary signal fading. Gain: 50 microvolts Input to one (1) watt output 105 db PROVIDES STABLE OPERATION EVEN AT THE END OF 2000 microvolts input to one (1) watt output 73 db Maximum gain 135 db POOR QUALITY POWER LINES - voltage regulating power Band Width between Carriers 4.5 MC ( ±.5 db) transformer supplies the various units in T -1 with stable volt- Dimensions of Housing 35" x 28" x 101/2" Weight 130 lbs. age. Eliminates stress on components caused by unstable for further details contact- supply voltages. engineered and manufactured by BLONDER TONGUE 9 Alling St., Newark, N. J. Canadian Division: Benco Television Assoc., Ltd., Toronto, Ontario. Export: Morhan Export Corp., New York 13, N. Y. home TV accessories UHF converters master TV systems industrial TV systems.. FM -AM radio r BROADCASTING, February 20, 1961 137 ings, he noted. "Agencies now are on SHOULD NETWORKS CONTROL SHOWS ? the sideline," he said, although they Advertiser, agency spokesmen state case against it and their clients pay the costs. There must be a more "cooperative venture," "There are more important things in not, we are responsible." Johnson once he argued. the long run" than high television rat- scrubbed a story sequence from the Red During another panel on industry ings, Douglas L. Smith, advertising and Skelton series, Mr. Smith recalled, but trends, Peter G. Peterson, executive vice merchandising director, S. C. Johnson it wasn't easy. He said Irish groups president of Bell & Howell, Chicago, & Son, Racine, Wis., said in . a panel dis- loudly resented portrayal in one con- related the success of his firm's spon- cussion before the Chicago chapter of tinued skit of a "Kelly" family as being sorship of controversial documentaries American Women in Radio & Television at the wrong end of the social ladder; on ABC -TV, a case history that defies Feb. 11. it was cut after the fourth appearance. the "folklore of marketing." Now in Mr. Smith also thinks network con- Program ratings have their function, its third year, the tv series is under trol of programming has become "dic- Mr. Smith commented, since "we must contract through 1962, he said, and all tatorial." He called for some degree of look carefully when we're spending sev- of Bell & Howell's money in television advertiser voice in programming since eral million dollars," but other factors will continue to be put into controversial the sponsor bears "ultimate responsibil- also are important. The efficiency of programming. ity" for what is aired -at least in the the overall marketing plan must be Mr. Peterson said the viewer-cus- mind of the viewer. watched, he said. Time periods and tomer is becoming more mature, awak- "The networks must control program- program vehicles are vital, he explained. ening to thoughtful consideration of the ming up to a point, but not completely," He said Johnson is considering public major issues of the times. He said mail George A. Bolas, vice president and information shows for next fall because response is 40 to 1 favorable to the director of media activities, Tatham - their desirable association factor. shows and Bell & Howell's share of Laird Inc., Chicago, said. The net- He said his company wanted to con- market "is at an all -time high." works must allow contributions from tinue the situation comedy series Angel Montez Tjaden, promotion manager sponsors and agencies, he said. Since on CBS-TV next fall because its highly of KWTV (TV) Oklahoma City and the networks have newly asserted their favorable association factor and whole- president-elect of AWRT, gave the key- control over programming, costs have some entertainment values were far note talk on credibility and confidence risen sharply, he said. Programs that more important than the rating. How- in tv advertising. She stressed the point used to cost $30,000 when packaged ever, because of the low rating "the that even one local ad with exaggerated by the agency or sponsor now cost network said no, so who controls pro- claims would "do a discredit to every $52,000, he added. gramming?" he asked. advertiser on the station," including the Others discussing who does and who To amplify this point, Mr. Smith national sponsors. She also thought the should control tv programming included quoted the president of his company as credibility of the message, not the mes- Sterling (Red) Quinlan, vice president saying that even if he could get all the sage itself, is important. She felt in charge of ABC -owned WBKB (TV) wax business in the country he wouldn't "some" of today's radio-tv program- Chicago, and Sid Bernstein, editor, Ad- sponsor ABC -TV's Untouchables. ming does not create "a favorable cli- vertising Age. Sensitivity to viewer taste has caused mate for the credibility of advertising Mr. Quinlan said the networks "do the sponsor to develop and bring good messages." This credibility is a personal have final control and they exercise it" programs to the air, something he can't as well as a group responsibility for all today in tv. Posing the question wheth- do today under present policy, Mr. those in advertising, she said. er anyone but the networks should be Smith said. "If there never had been involved, Mr. Quinlan said consumer a Johnson's Wax, there never would panels advise General Motors about have been a Fibber McGee and Molly." SUMMER SPORTS ON ABC what "should" go into the features or Tatham -Laird's Mr. Bolas under- Saturday afternoon specials style of its cars, but GM has the right scored this. Sponsors and their agencies and responsibility of deciding finally were responsible for developing day- will have world as a field just "how" it would manufacture them. time television, he said, not to mention A world tour of summer sports spec- Mr. Bernstein held to his publica- such quality nighttime network pro- tacles will get underway on ABC-TV tion's editorial stand for complete ad- grams as Lassie, Dennis the Menace, April 29, in an unusual programming vertiser divorcement from programming General Electric Theatre, Armstrong plan sparked by Roone Arledge, execu- by a "magazine" format which would Circle Theatre, Huckleberry Hound and tive producer, Sports Programs Inc., an allow advertisers to buy only spot "ad- I've Got a Secret. independent packager producing for jacencies" to tv's "editorial content." Ultimate Responsibility "Many a ABC -TV. In an interview last week, The Magazine Concept Johnson's network advertiser spends more for a he said the new series will be presented Mr. Smith, however, disagreed with a television show than his net after taxes," as "live" as possible, using video tape magazine concept that would divorce he said, "so how can he sit on the side- and production techniques to convey to sponsor and programming on the basis lines?" He should have some say in viewers a close sense of "being there." of a practical reality: it couldn't be running his business intelligently and Mr. Arledge said the basic concept done. Even in spot advertising, the practically and that includes some say for the series of 20 late Saturday after- viewer automatically associates the ad- in his tv program, although not exclu- noon programs "is to travel the world vertiser with the surrounding program- sively or completely, Mr. Bolas said. to cover sports events that are out- ming and holds him accountable, Mr. The advertiser does have ultimate re- standing in themselves instead of spe- Smith said. sponsibility for viewer reaction, he cially set up matches or exhibitions." In one sense, he said, "we have the noted. Stops on his as yet incomplete itinerary: magazine concept now. We have no Mr. Bolas felt ratings are secondary U. S.-Russia track meet in Moscow in control over programming except that when more meaningful audience and July; British open golf tournament; we do have ultimate control over taste." marketing data are available. The ad- LeMans sports car race; Japanese -all- The tv medium is so potent and inti- vertiser really wants prospects, not peo- star baseball game; International golf mate, Mr. Smith explained, that the ple, he said. Today, the network com- tournament in Puerto Rico, British soc- sponsor must have a voice. "We are a petition is forcing more hour programs cer championship game; Pennsylvania guest in the living room and, like it or on the air because they get higher rat- U. and Drake U. relays; National AAU

138 (PROGRAMMING) BROADCASTING, February 20, 1961 Live television cameras catch U. N. riot CBS -TV cameras in this off -the- tube picture caught the startled expression of U.S. Ambassador Adlai E. Stevenson as he looked up in dis- belief when demonstrators in the Security Council's visitors' gallery interrupted his speech Wednesday (Feb. 15). Several newsmen and a U. N. guard were injured in the ensuing violence. Sensing the "tense situation" in the Security Council, CBS -TV pre- empted its regularly scheduled programs at 11:30 a.m. to carry Ambas- sador Stevenson's speech on the network live. The CBS News Special Report, introduced by Richard C. Hottelet, CBS News correspondent at the U.N. continued through the riot, which broke out about 11:45 a.m. The rioting was rebroadcast at noon and again at approximately 12:20 p.m. on video tape. A fourth showing of the riot was presented in CBS - TV's 1 p.m. news program. While CBS -TV was the only tv A startled Adlai network with live coverage of the Stevenson gallery outburst, all other radio and MBS that he had recognized eight special report from Mutual, thus get- tv networks interrupted their pro- demonstrators as participants in the ting a jump throughout Western grams for continuing developments pro- Castro and pro-Khrushchev dem- Europe on the Russian interpretation in the Security Council. WNTA -TV onstrations last summer outside the of the demonstration. New York was on the air from the Hotel Theresa in Harlem. His report CBS-TV followed up its network U.N. when the demonstration started. preceded by 45 minutes the State news beat on Wednesday with a spe- Mutual, which had two newsmen on Dept:'s official announcement that the cial U.N. report from 11:15 to 11:45 the scene, broke into its noon news U.N. riot was communist inspired. p.m., EST. The network's Eyewitness show with a live pickup of the rioting Armed Forces Radio Network, which to History program on Friday as it was taking place. At 12:50 was carrying ABC Radio's live cover- (10:30 -11 p.m., EST) reported on p.m., Joseph Coggins reported on age, also picked up Mr. Coggin's "The U.N. in Peril." track and field event, and the festival at Seville (bullfights), which may be the Dinah, Chevy, reach a fork in the road initial offering of the series. NBC -TV TO GRIND OUT FEATURE MOVIES ON SATURDAYS Negotiations with various foreign government television services for their NBC -TV's purchase of post -1950 retain the time period) (Sunday, 9 -10 cooperation with sports programs are feature films and the anticipated de- p.m.). Last week's report was that nearing completion. Mr. Arledge will parture of Dinah Shore from the Gen- Bonanza appears to be the front -runner be leaving shortly for France to firm eral Motors roster (but not from NBC- as Chevrolet's choice. up plans with Radio Television Fran - TV) headlined last week's actions pre- Meanwhile ABC -TV, meanwhile, caise for use of its coverage of the paring for the new tv season next fall. noted that Adventures in Paradise, will LeMans race. Aside from the normal The features will be selected from be back for a third season next fall in coverage, Mr. Arledge also hopes to 150 produced by 20th Century-Fox the Monday, 9:30 -10:30 p.m. slot, an arrange for special tv feature material, with NBC -TV to program for one year announcement eliciting no surprise. such as possibly having Sterling Moss, with options for the next two years. CBS -TV got a lick in for the current champion sports car racer driving over On the basis of the one year alone, the season by noting the hour -long Ziv- the course to explain the unique prob- network's financial commitment might UA show The Aquanauts will get a lems in advance of the actual race. run as high as $7.5 million. new name. Starting with this Wednes- Viewers will see each program on The network said the features will day night's show it will be called Mali- the first Saturday after a particular be slotted on Saturdays at 9 p.m. with bu Run.

event is concluded. Mr. Arledge would each motion picture presented in . its NBC -TV, it was learned, can be ex- like to see all events conclude on Fri- full -length, uncut version with most in pected to continue Miss Shore's associa- days so that tapes could be flown by color. tion. The star, who is under contract jet direct to New York for showing As expected, the Chevrolet division to the network, may be placed in spe- the next day. which has been seeking ways to reduce cials next season. Though no advertisers are yet com- its long -time association with and com- The feature film deal includes such mitted to sponsorship, Mr. Arledge mitment to the Dinah Shore Show titles as "Titanic" with Clifton Webb indicated he expects an announcement (BROADCASTING, Feb. 6), has decided and Barbara Stanwyck; "On the Riv- soon. to drop the : rogram next season but iera" starring Danny Kaye; "The Desert

BROADCASTING, February 20, 1961 199 Fox" (Sir Cedric Hardwicke and James sold to CKOS Yorkton, Sask., while markets in Toledo; Piggly Wiggly Stores, Mason), and "The Black Rose" (Ty- The Tv Hour of Stars went to CKCO- KDUB -TV Lubbock, Tex.; Texas State rone Power and Orson Welles). As cur- TV Kitchener, Ont. Optical for KTBC-TV Austin; Rocky - rently constituted in advance network dale Quarries Corp., WSLS -TV Roa- planning, NBC's decision to program Sixty-One for '61 (NTA): Sold to noke; Hanson's Service Station, KVOA- motion pictures on Saturday would WBZ -TV Boston; KKTV (TV) Colo- TV Tucson; Richfield Construction and place the product against part of Check- rado Springs; WRAL -TV Raleigh; Hart Jewelers, WIMA-TV Lima, Ohio; mate, all of Have Gun Will Travel KCRA -TV Sacramento; WESH -TV Or- Knapp Chevrolet and Valley Implement and Gunsmoke on CBS -TV, and against lando; KMJ -TV Fresno; WDAF -TV Co., KGBT (TV) Harlingen, Tex., and Lawrence Welk and the fights on ABC- Kansas City; KHOU-TV Houston, and Lee Optical, KDUB -TV Lubbock. Also TV (see advance schedule in BROAD- KTHV (TV) Little Rock. Now in 65 sold to WJBF (TV) Augusta, Ga.; CASTING, Feb. 6). markets. KGHL-TV Billings, Mont.; WAST (TV) Albany, N. Y., and KLYD -TV Films of the '50's (Seven Arts As- Bakersfield, Calif. Now in 117 markets. Film sales... soc.): Sold to KBMT (TV) Beaumont, Tex.; WILX -TV Onondoga, Mich.; Superman (Flamingo Films) : Sold to Various feature films (NTA): Sold WKZO -TV Kalamazoo; WAVY -TV WREC -TV Memphis; WJW -TV Cleve- to CJAY -TV Winnipeg, Man.; CBNT- Norfolk, and WTCN -TV Minneapolis. land; WOI-TV Ames, Iowa; WHYN- TV Winnipeg; CFCM -TV Calgary, Now in 44 markets. TV Springfield; WDAU -TV Scranton; Alta; CFTO -TV Toronto; CKBI -TV WFMJ -TV Youngstown; KSYD -TV Prince Albert, Sask.; CFCF -TV Mont- Miami Undercover (ZIV -UA) : Sold Wichita Falls; KTHV (TV) Little Rock; real, and CJCH (TV) Halifax, Nova to Albers Supermarket for WLWC KPHO -TV Phoenix, and KSL-TV Salt Scotia. The Bishop Sheen Program was (TV) Columbus, Ohio; Joseph's Super- Lake City.

EQUIPMENT & ENGINEERING

Kodak pictures requires a larger bandwidth ganized into two individual companies makes move than the present 6 mc. to provide separate manufacturing, re- into magnetic tape Demonstrating some ó the equip- search, development and marketing fa- ment used in the laboratory experi- cilities for the audio and video products. Eastman Kodak Co. will expand into ments was Richard C. Webb, Colorado The audio division has been consoli- the magnetic tape field later this year, Research Corp., Broomfield, Colo. dated into Ampex Audio Co. at Sunny- it was revealed last week. The tape vale, Calif., putting both professional will be manufactured at the firm's plant All set sales up; radio and consumer audio products under in Rochester, N. Y., and will be dis- up, Herbert L. Brown, company manager tributed through Kodak's regular or- production tv down and a vice president of Ampex Corp. ganization of photo dealers. Tv and radio set sales for 1960 sur- The video part of Professional Products fir At the same time, it was indicated passed 1959, the Electronic Industries Co. becomes Ampex Video Products that Kodak also will eventually market Assn. has announced. Co. L. E. Good, formerly manager of data recording tape for computers and Tv sales were 200,000 more for the Ampex Professional Products Co., is video tape for film producers. Its as- 12 months of last year than the year now manager of the new company. sociate company in France, Kodak before - 5,945,045 compared with Pathe, has been producing and selling 5,748,676. Technical topics... tape for 12 more than years, and its Production of radio receivers in- New switching system A new modu- success in the field is said to be a fac- creased in all categories during 1960. lar switching system composed of flex- influencing tor Kodak's move. Total tv set production fell back to ible, transistorized modules especially 5,708,346 in 1960, compared to 6,349,- geared for use in the television broadcast Digital tv operation 380 in 1959, including tv sets with uhf field, is being produced and demon- tuning -428,527 from 435,571. Fm strated by Tarc Electronics, Westbury, would use less bandwidth radio production almost doubled- N.Y., a division of the Gotham Broad- Use of digital operation for tv was 904,766- compared to 540,522 in casting Corp. The system, which pro- described to the Washington (D.C.) 1959. EIA year figures: vides an infinite variety of switching chapter of the Institute of Radio Engi- PRODUCTION combinations, requires only 35 inches of neers last week by William C. Coombs, Period Tv Radio panel space on a standard 19 -inch rack. chief, space telecommunications sec- It is available with either binary (model 1960 5,708,346* 17,126,518 ** tion, Radio Systems Division, vs9400), or decimal switching logic con- Boulder 1959 6,349,380 15,622,357 Laboratories, trol, and may be ordered with less National Bureau of Stand- SALES than its full capability ards. 1960 5,945,045 and later easily ex- 10,705,128*** panded. On the assumption that 95% of a tv 1959 5,748,676 8,897,451 picture is redundant, Mr. Coombs Radar and communications Two spelled out a theory which would per- *Includes 428,527 tv sets with uhf new, small, developmental Nuvistor mit the scanning of a subject on a tuners compared to 435,571 such re- tubes were described by RCA engi- sampling basis, with the information ceivers in 1959. neers at the American Institute of broadcast via pulse transmission. Use * *Includes 6,432,212 auto radios and Electrical Engineers meeting in New of this system virtually eliminates noise, 904,766 fm radios. York. A high transconductance, general Mr. Coombs pointed out. The possi- ** *Excluding auto radios. purpose, small signal Nuvistor tetrode bility that a pulsed system sampling (RCA Dev. No. A- 2654H), was de- only 5% of the picture could be trans- Ampex audio-video re- aligns vised for use in rf,if, and video circuits. mitted in one -twentieth the bandwidth A small-signal Nuvistor triode (RCA was also discussed. At the present Ampex Professional Products Co., Dev. No. A- 15211) is designed to pro- time, however, pulse transmission of tv Redwood City, Calif., has been reor- vide low -noise amplification in uhf.

140 BROADCASTING, February 20, 1961 Two new distinguished books come out of BMI's Award Winning Program Series

CONGRATULATIONS! To the more than 1,200 broadcasters who presented these program series over the past several years.

You should feel extremely proud of having played a vital role in the birth of these important books on American history.

LINCOLN THE UNFORGETTABLE FOR THE AGES AMERICANS

76 Distinguished Developed by Americans ALLAN NEVINS as a Tell His Story Society of American Edited by Historians project RALPH G. NEWMAN Edited by Published by JOHN A. GARRATY Doubleday -$5.95 Published by Channel Press, Inc. Chicago Tribune: Great Neck, N.Y. "Contributions are -$6.00 of outstanding excellence." "Lincolniana of enduring merit." Fort Wayne News Sentinel: "magnificent book" CHOSEN AS A LITERARY GUILD `Bonus Book"

THE AMERICAN STORY Edited by EARL SCHENCK MIERS Published in 1956 by Channel Press, Inc. -$5.00 BMI ALLAN NEVINS, eminent author, historian and twice winner of the Pulitzer Prize, in his Intro- duction to THE AMERICAN STORY, writes: "The book BROADCAST is unique, also, in that it grew out of an application of scholarly talent to the mass media...These MUSIC, INC. papers, now somewhat revised, first reached the 589 FIFTH AVENUE public over the radio. They were heard by NEW YORK 17, NEW YORK audiences which certainly aggregated millions of people."

BROADCASTING, February 20, 1961 141 Ç1 FATES & FORTUNES BROADCAST ADVERTISING named to same post at Mogul Williams marketing counselor. & Saylor. that city. Charles Fredericks Ted Krough and Bob Haumesser Jr. elected vp of Ogil- Anthony J. Amen - named co- creative directors in San vy, Benson & Mather, dola, member of field Francisco office of Honig- Cooper & N.Y. Mr. Fredericks, marketing group of Harrington. Fred Herschleb named who joined agency in D'Arcy Adv. since manager of art department. 1956 as account ex- 1956 and most recently assigned to agency's Richard Hassell, formerly senior ecutive, became ac- traffic and production supervisor of count supervisor last New York office as eastern region ac- D'Arcy Adv., New York, named traffic year. Before joining and production manager of D'Arcy's Mr. Fredericks Ogilvy, he was account executive for Mr. Amendola San Diego office. count executive with The Biow Co., Anheuser -Busch Inc.'s N.Y. Budweiser beer, appointed manager of George H. Ogle, formerly account D'Arcy's regional marketing service for executive at Benton & Bowles, N. Y., Jay S. Salamon, director of market- Anheuser- Busch. He will headquarter ing, ASR Products Div., Philip Morris joins Lennen & Newell, that city, as in St. Louis. account executive on Colgate -Palmolive. Inc., N. Y., named vp. Wayne M. John C. Hartsuff, Biklen, who was general manager of account executive THE MEDIA Staunton operations at ASR's main of Gray & Kilgore, Detroit, named vp. plant in Staunton, Va., also named vp. M. A. (Jerry) Souers appointed direc- Thomas H. Young Jr. appointed vp tor of media and shows for General in international department of Fletcher Mills, Minneapolis. He fills vacancy Richards, Calkins & Holden, N. Y. He created by death of C. S. Samuelson has been working on U. S. Rubber in- who died Jan. 26. Mr. Souers formerly ternational account for agency which was manager of broadcast media and he continues in addition to new post. shows. L. L. Trudeau elected vp of Street & George Plass, marketing manager of Finney, N. Y. Other personnel move- Jell -O Div., General Foods, White Mr. Wright Mr. Madsen ments: William C. Whittemore Jr. to Plains, N. Y., named special projects Jay W. Wright, president of Radio S&F as assistant vp and account execu- consultant to Herbert M. Cleaves, GF's Service Corp. of Utah (KSL -AM -TV tive; Charles Reges joins copy depart- executive vp-marketing. Succeeding Salt Lake City), resigns effective April ment. Mr. Plass is Howard R. Bloomquist, 1. He will be succeeded by Arch L. who was marketing manager, Post Div., Madsen, assistant executive director of Robert Haag appointed vp in charge sw Battle Creek, Mich. James R. of sales and member of board of direc- Darling, Assn. of Maximum Service Telecasters, advertising and merchandising Alberto Culver Co., Chicago. manager, Washington (CtosEn CIRCUIT, Feb. tors at Jell-O Div., becomes Other promotions: Bernard Katz, na- marketing coun- 13) . Mr. Wright, corporation presi- selor in corporate marketing tional field sales manager; Robert Davis, area head- dent since 1959, previously served as ed by Robert personnel manager; Sherwin Marter, H. Bennett, vp and senior executive vp and administrative vp. New York divisional sales manager; Ralph James, Chicago divisional sales manager; Jack Mathis, syndicate sales Top executive changes announced at PKL manager. Frederick D. Sulcer, manager of tv- radio creative department of Needham, Louis & Brorby, Chicago, elevated to account executive. With agency 14 years, he also has been associate copy director and assistant manager of copy department. John J. Calnan, group head in tv -radio creative department, named to succeed Mr. Sulcer. Mr. Koenig Mr. Lois Mr. Grulich Mr. Murphy Joseph B. Farrell former vp with Mark Hild & Assoc., joins Anderson - In a series of executive advance- Dane Bernbach, N. Y., from 1958- McConnell Adv., Hollywood, as ac- ments at Papert, Koenig, Lois Inc., 60, also served Ellington & Co., count coordinator. N. Y., Frederic Papert, president, N. Y., as copywriter from 1952 -58. Robert S. Champion, William A. becomes board chairman; Julian Mr. Lois, art supervisor, previously Stoneberg, Richard J. Dixon, all ac- Koenig succeeds him as president; served Sudler & Hennesey, Lennen count executives, and Raymond S. George Lois is named first vp; Nor- & Newell and Doyle Dane Bernbach, Thiem, copywriter, join Earle Ludgin man Grulich becomes executive vp; that city. Mr. Grulich, PKL's ac- & Co., Chicago. and William A. Murphy is named vp. count supervisor, was with Benton & Mr. Papert, who began with Messrs. Bowles from 1955 -60 as marketing Jones Hawley, formerly account ex- Koenig and Lois in Jan. 1960, was supervisor on Procter & Gamble, ecutive at Hal Stebbins Inc., joins Eisa- formerly creative supervisor, Kenyon and with Philip Morris from 1952- man, Johns & Laws, Los Angeles, in & Eckhardt, N. Y., and copy super- 55. Mr. Murphy, PKL media and same capacity. visor, Foote, Cone & Belding. Mr. research director, previously served Alan Johnson, formerly copy group Koenig, who was copy head, Doyle W. B. Doner, Baltimore. head, Norman, Craig & Kummel, N.Y.,

142 BROADCASTING, February 20, 1960 John C. McCloy ap- NCC pointed director of elects Rev. Spencer radio -tv board chief sales for Arizona Net- The board of managers of the broadcasting training. work (encompassing Broadcasting & Film Commission of Four new vice chairmen of the some 10 stations the National Council of Churches commission were also elected: Rev. throughout state). He elected The Rev. Harry C. Spencer Roy P. Adelberg, New York, direc- has been member of of Nashville, to succeed Mrs. Theo- tor, Dept. of Visual Aids, Reformed sales staff of KOY dore O. Wedel of Washington, D. C., Church of America; Dr. Robert Kirk- Phoenix, key station past president of United Church patrick of Union Theological Semi- Mr. McCloy of network. Before Women, as executive board head. nary, Richmond, The Rev. Everett joining KOY he served in executive Rev. Spencer, general secretary of C. Parker, New York, director, office capacities at KDKA Pittsburgh, WKAT the Methodist Television, Radio & of communication, United Church Miami, and WROK Rockford, Ill. Film Commission, will give leader- of Christ; The Rev. C. S. Weesner, ship to the National Council of Indianapolis, executive secretary, Clyde D. Pemberton, local sales man- Churches' Broadcasting & Film Com- department of visual services, United ager of KFJZ Fort Worth, retires. mission, which among other things, Christian Missionary Society. Lisa Charlie Temple, formerly salesman, is an interchurch liaison with the Sergio, Washington, D. C., was promoted to vacancy. Other personnel broadcasting and film industries and elected secretary. All officers will changes: Vandy Anderson to announc- carries on a program of religious serve a two -year term. ing staff; Aileen Spradlin to continuity and production office. Sam Feigenbaum joins sales staff of Prior to that he was with CBS, New AM -TV, that city). WEJL Scranton, Pa. York. He has not announced future Harry H. plans. Mr. Madsen, in broadcasting Haslett, Bill Beaton, general manager of formerly manager since 1933, served at KSL from early of KWKW Hollywood, Calif., resigns to 1930's to mid- 1940's in various capaci- WSID Baltimore, head financial group which plans ac- transferred to ties. He was board member of RAB New quisition of Southern California radio York as and was named head of its member manager of properties and affiliated interests. WBNX. Both stations services department in 1954, position are owned Norman P. Bagwell, he held until joining AMST. by United vp and manager Broadcasting Co. Be- of WKY -TV Oklahoma City, elected Ray Golden, formerly program di- fore joining UBC, he president of Oklahoma Television Assn. rector of KAYO Seattle, named gen- Mr. Haslett was associated with Bill Swanson, vp and manager of eral manager of KPON Anderson, WBAL-AM-TV Baltimore. KTUL -TV Tulsa, elected vp and Calif. Other personnel changes: Joe Clark and Dick Knight named account executives and air personalities; Ian Evans and Bill Wooten air personalities; Harry Shelby chief engineer; Neva Ross traffic manager. James D. Psihoulis, formerly sales manager of WKWK Wheeling, W. Va., appointed general manager.

James G. Wells, national sales direc- `41111*, + p tor of Bisbee Broadcasting Co. (KRUX ,: yWr= 0::-Z°' Phoenix and KTKT Tucson, both Ari- ... as zona), promoted to assistant general ` manager.

BROADCASTING, February 20, 1961 143 ( Jacques DeLier, assistant manager of James R. Eastman appointed news KWTV (TV) Oklahoma City, re- director of WSIX Nashville, Tenn. He elected secretary-treasurer. formerly was news and program director of KBMC McMinnville, Tenn. Ray Hard appointed station manager of WBMI (FM) Meriden, Conn. Chuck Heath, formerly with WIBA- AM-FM Madison, Wis., to WCLM Robert Rafelson (FM) Chicago as news director. joins ABC -TV as manager of program Gordon Robbie joins WJXT (TV) development. Mr. Jacksonville, Fla., as news assignment Rafelson, who was editor. formerly story editor Elisha (Jerry) Hopkins appointed and writer for The head of news department at WWL New Witness on CBS -TV, Orleans. will be assistant to Mr. Rafelson Dan Melnick, vp of David B. Dick named morning news program development. Mr. Rafelson editor at WHAS -AM -TV Louisville, also served as story editor and adapter Ky., replacing Jim Van Sickle who has of 30 plays for Play of the Week, moved to Toledo, Ohio. WNTA -TV New York feature, as well Peter S. Crawford, as writer and associate producer, Talent account executive at Assoc., N. Y., and director of advertis- WLWA (TV) At- owned stations. Could it be ing and promotion, CBS lanta, named general John W. Parham, formerly with New sales manager. He as- Orleans Times -Picayune, joins WDSU- sumes the position left TV, that city, as member of sales de- vacant by promotion 1110/1 BLOOD partment. of James H. Burgess to general manager. Paul O'Brien joins KVTV (TV) Mr. Crawford was Mr. Crawford Iowa, as member of sales Sioux City, previously with Richard Ullman Co., PRESSURE? Fountain joins station as staff. Gordon Buffalo, N. Y. audience promotion director. women, Many men - and Francis Mulhall, sales representative PROGRAMMING too -are asking themselves with WFBM Indianapolis, to WFBM- FM as member of sales staff. Earl W. Argyle Nelson, vp and director of this question. Schuman joins WFBM -TV as associate Desilu Productions which he joined in w producer- director. 1952 as production manager, has been If you think you have high named vp in charge of production and Perry B. Bascom studio operation, new post established blood pressure, see your appointed general to centralize executive control over cer- doctor. Only he can tell. manager of KYW tain operations at three Desilu studios. Cleveland, succeeding James Paisley becomes studio produc- Thanks to recent medical Carl Vandagrift, ap- tion manager and N. Gayle Gitterman pointed staff coordi- continues as studio manager under new progress, most cases of nator for special proj- setup, both reporting directly to Mr. high blood pressure can be ects for Westinghouse Nelson. Broadcasting Co. controlled. The danger of Mr. Bascom Robert J. Elenz, since 1955 writer - (WEEK'S HEADLINERS, producer for McCann-Erickson, Chi- Feb. 6). Mr. Bascom has been national heart damage and "stroke" cago, and before that on radio -tv writ- radio sales manager for WBC stations. can be reduced with the ing staff of Ruthrauff & Ryan for seven He joined Westinghouse in 1956 as years, named tv creative director of help of new drugs and eastern sales manager for radio and tv. Fred A. Niles Productions, Chicago. surgery. Previously he served several years as account executive at WIP Philadelphia. Berne Tabakin, vp in charge of west For medical advice, James Westhall, news director of coast activities of Na- WLNH Laconia, N. H., elected presi- see your doctor. tional Telefilm Assoc., dent of UPI Broadcasters Assn. of New promoted to vp in For more information, Hampshire. charge of all sales in ask your Heart Association. Cliff Adams, news director of KYSM- major realignment of AM-TV Mankato, elected president of firm's sales operation. For greater advances Minnesota Associated Press Broadcast- Other changes: Peter Mr. Tabakin against heart disease, ers Assn. Rodgers to vp in charge of west coast sales; Leonard Bob Leonard, program director of Gruenberg to vp in charge of sales de- GIVE WKNB Hartford, Conn., promoted to velopment; Joel Weissman to NTA assistant manager. Telestudios Ltd. (subsidiary) as staff to your Arnold Becker appointed manager of director. coverage and research analysis for Sheldon Smerling elected executive HEART FUN D CBS -TV Network. He has been on net- vp and chief operating officer of Na- work staff as assistant manager of rat- tional Theatres & Television, Beverly ings. Hills, Calif.

144 (FATES & FORTUNES) BROADCASTING, February 20, 1961 Bill Schwartz, production manager Wysocki, who left ITC last year, re- for Ziv-UA, named associate producer turns as account executive in southern of Libra Enterprises, Acapulco series, states. Mr. Remington, who will serve which is being made in cooperation in midwest, was formerly with Official with Ziv -UA. Films, N. Y. Jack P. Martin, spot sales manager, EQUIPMENT & ENGINEERING western division, Ziv -UA, promoted to sales manager, north eastern division. Walter I. Reich, secretary- treasurer James Grubb, spot sales manager, mid - and controller of FXR, Woodside, N.Y., central division, becomes sales manager, manufacturer of microwave test instru- north central division, Chicago. James ments and high frequency equipment, Packer, who was account executive, elected to board of directors. sales manager. Jack named Chicago Manuel Dozer appointed general executive, advanced to Stuart, account manager of C.B.C. Electronics, Phila- in western division. spot sales manager delphia. New Ziv -UA account executives are Taylor Durham, formerly of Reynolds Harvey J. Finison, general manager Metals, and Wells Bruen of Flamingo of semiconductor division, Raytheon Films, both assigned to South Central Co., Waltham, Mass., appointed direc- division; Joseph Madalena, previously tor- business planning & development of of World Wide-TV, to Ziv -UA North & devices group. electronic components Let us prove that KPOL offers Eastern division, and Robert Mott, Other promotions: E. Nevin Kather, the best buy in Los Angeles. WTVM (TV) Columbus, Ga., new general manager of semiconductor divi- Call Fred Custer, WEbster South Eastern division representative. sion; Edward L. Dashefsky, general 8 -2345, for full story. Other new assignments involve Harry manager of microwave and power tube Littler, spot sales manager of South division. Eastern division, who moves to become central spot sales manager of North Eastern Anthony R. Garcia appointed of Syl- region. Len Hensel takes over as spot district distributor sales manager Inc. electronic sales manager of South Eastern division, vania Electric Products FM He succeeds AM 1540 93.9 while Hal Pingree, currently covering tube division, Chicago. LOS ANGELES Buffalo, moves to Pittsburgh territory. Robert L. McNelis, named east central REPRESENTED BY PAUL H. RAYMER CO. Tom Murray moves to Kansas City, distributor sales manager, Cleveland. Jack Lund moves to Indianapolis re- T. L. (Ted) Jacobsen appointed sales gion, and Charles McFadden takes manager for Hollywood office of West - py over duties in Cleveland. rex Corp., division of Litton Industries. Lewis Schwartz, formerly produc- Atherton Noyes Jr., formerly vp- tion supervisor of commercial animated research and development, Aircraft Ra- film production at J. Walter Thompson, dio Corp., joins General Radio Co., N. Y., joins H. F. H. Productions, that West Concord, Mass., as engineering city, as executive producer. consultant. Harold Danson, Tony Wysocki and Christopher Remington have been ap- GOVERNMENT pointed account executives, syndicated Andrew F. Oehmann, partner in sales division, Independent Television Washington law firm of Dow, Lohnes Corp., N. Y. Mr. Danson, who was & Albertson, named executive assistant Ratings with Paramount Television Produc- to Attorney General Robert F. Ken- tions, will serve in upper New York nedy. Mr. Oehmann, native of Wash- Rates state and New England area. Mr. ington and graduate of Georgetown U., served in high posts with both criminal and tax divisions of the Dept. of Justice Results from 1941 until 1958 when he joined Dow, Lohnes & Albertson firm. ALL POINT TO READ INTERNATIONAL MEN WHO Terence Furey appointed manager of BUSINESsPAPERS audio products for Ampex International BUSINESS MEAN S.A. He formerly was sales manager of consumer products for Electro- Voice, Buchanan, Mich. Alfred Fernandez Jr. appointed sales manager for Mexico for Screen Gems In the Radio -TV Publishing Field de Mexico, S.A. only BROADCASTING qualifies A. G. (Gil) Gilmore named assistant for membership in Audit Bureau manager of CFAX Victoria, B. C. of Circulations and Associated of Einar V. Rechnitzer, president Iry Schwartz Adam Young, Inc. Business Publications Adv. Co. Ltd., Toronto, MacLaren V.P. & Gen. Mgr. Nat'l Rep. elected president of Canadian Adver- 145 BROADCASTING, February 20, 1961 tising Advisory Board, established by representative of Standard Broadcast ality and news announcer at WNEW the Assn. of Canadian Advertisers and Sales Ltd., recently- formed representa- New York and WNTA Newark, estab- the Canadian Assn. of Advertising tion firm. Norman Brown, president of lishes School of Bro,:. Jcasting & An- Agencies to act as an advertising coun- Radio Times Sales (Ontario) Ltd., To- nouncing, N. Y. School will specialize sel in the national interest. ronto, to manager Toronto office of in speech, disc jockey board operation Standard Broadcast Sales Ltd. and narration. Location: 1697 Broad- George D. Jeffrey, commercial man- way, New York 19. Telephone: Circle ager of CKPR Fort William, Tom Tonner, manager of CKCW Ont., 5 -2640. named station manager and national Moncton, N. B., since 1948, has re- sales director. signed for policy reasons. Prior to join- DEATHS ing CKCW he was with CJLS Yar- Stu Morrison, formerly of CKCW mouth, N. S. Eric E. Sundquist, 47, vp of sales, Moncton, N. B., and CJET Smith Falls, A. C. Nielsen Co., N. Y., died Feb. 8 F. G. Thorne, formerly of Procter & Ont., to promotion manager of CFOX Roosevelt Gamble of Canada Ltd., Toronto, to at Hospital. Cause of death Pointe Claire, Que. (suburb of Mon- was believed to be hepatitis. treal). director of radio and tv of BBDO Ltd., Toronto. Brown Morris, executive with KTEN Bruce Masters, formerly partner of (TV) and KADA Ada, and KBLT Big Trans -Ocean Radio and Television Rep- ALLIED FIELDS Lake, both Oklahoma, died Feb. 8 of resentatives Ltd., Toronto, named sales Mike Woloson, formerly air person- undetermined causes.

FOR THE RECORD

STATION AUTHORIZATIONS, APPLICATIONS Existing tv stations CALL LETTERS ASSIGNED As compiled by BROADCASTING: Feb. 9 Springfield, Ill. -Midwest Television Inc. WBNB -TV Charlotte Amalie, St. Thomas, uhf ch. 26 (542 -548 mc); ERP 17.26 kw visual, V. I.- Island Teleradio Service Inc., was through Feb. 15. Includes data on new 9.31 kw aural; ant. height above average WBNB (TV). stations, changes in existing stations, terrain 589 ft., above ground 638 ft. Esti- mated construction cost $320,635, first year ownership changes, hearing cases, rules operating cost $110,000, revenue $35,000. P.O. New am stations & standards changes, roundup. address 509 S. Nell St., Champaign, Ill. routine Studio location approx. 7.2 miles east of APPLICATIONS State Capitol Bldg., east of Fork Prairie Abbreviations: DA- directional antenna. cp School Rd. Trans. location same as studio. Charlotte, N. C.-Risden Allen Lyon 1540 -construction permit. ERP -effective radi- Geographic coordinates 39° 47' 30" N. Lat., kc, 1 kw D. P.O. address Wadesboro, N. C. ated power. vhf-very high frequency. uhf 89° 30, 52" W. Long. Trans. RCA, ant. RCA. Estimated construction cost $21,083, first year -ultra high frequency. ant.- antenna. aur.- Legal counsel Edgar F. Czarra Jr., Wash- operating cost $30,000, revenue $42,000. Mr. aural. vis.- visual. kw-kilowatts, w- watts. ington, D. C. Consulting engineer A. D. Ring. Lyon owns drug store; Lyon Bldg., Wades - mo-megacycles. D -day. N- night. LS- Washington, D. C. Principals include August boro; WKDX Hamlet, N. C. and 50% of local sunset. mod. -modification. trans.- C. and Clara R. Meyer (24.9% and 26.1%, WADE Wadesboro in partnership with father.. transmitter. unl.- unlimited hours. kc -kilo- Ann. Feb. 14. cycles. SCA- subsidiary communications au- F. M. Lindsay Jr. (20 %) and thorization. others. Mr. and Mrs. Meyer, are president Vidor, Tex. -Vidor Bcstg. Co. Inc. 1510 kc, SSA-special service authoriza- and vp of Midwest, which also operates 1 kw D. P.O. address Box 638. Estimated tion. STA -Special temporary authorization. construction cost $25,150, first year operating SH- spectfled hours. educational. Ann. WCIA (TV) Champaign, WMBD- AM -FM -TV Announced. - - Peoria, both Illinois. Mr. Lindsay is vp and cost $40.000, revenue $50,000 Principals are treasurer of Illinois Bcstg. Co. (WSOY -AM- Joseph D. Irion (70 %), Patrick T. Peyton Jr., FM Decatur, WVLN -AM -FM Olney and Claude B. Keeland Jr. and Cecil K. Akers New tv stations WSEI -FM Effingham, all Illinois). Ann. Feb. (10% each). Mr. Irion owns consumer finance 9. and insurance agencies. Mr. Peyton is attor- APPLICATIONS Calais, Me.- Community Telecasting Serv- ney. Mr. Keeland is banker. Mr. Akers has San Bernardino, Calif.- Norman H. Rogers ice vhf ch. 7 (174 -180 mc); ERP 10.8 kw oil and ranching interests Ann. Feb. 14. uhf ch. 18 (494 -500 mc); ERP 1 kw visual, visual, 5.69 kw aural; ant. height above 568 w aural; ant. height above average ter- average terrain 658 ft., above ground 440 ft. rain 315 ft., above ground 102.5 ft. Estimated Estimated construction cost $139,192, first Existing am stations construction cost $39,500, first year operating year operating cost $84,535, revenue $85,000. cost $102,000, revenue $128,000. P.O. address P.O. address 57 State St., Bangor, Me. Studio APPLICATIONS 646 N. D St. Studio location 12305 LaCadena location Magurrewock Mountain, Calais. Drive, Colton, Calif. Trans. location LaLoma Trans. location same. Geographic coordinates WXAL Demopolis, Ala. -Cp to increase Hill, Colton. Geographic coordinates 34° 01' 45° 09' 31" N. Lat., 67° 16' 43" W. Long. Trans. daytime power from 250 w to 1 kw, install 51" N. Lat., 117° 20' 27" W. Long. Trans. Elec- RCA, ant. RCA TF -6 AH. Legal counsel Fly, new trans. and install DA system. (1400kc). tron V- 2050C, ant. FCA TFU 12BL. Mr. Shuebruk, Blume & Gaguine, Washington, Ann. Feb. 9. Rogers owns advertising agency and has D. C. Consulting engineer George C. Davis, WAMY Amory, Miss. -Cp to change fre- half interest in KRNO San Bernardino. Ann. Washington, D. C. Applicant also owns quency from 1580 kc to 1380 kc. and reduce Feb. 15. WABI -TV Bangor, Me. Ann. Feb. 14 power from 5 kw to 1 kw (1380kc). Ann. Feb. 9. WLTC Gastonia, N. C.-Cp to increase power from 1 kw to 5 kw and install new trans. (1370kc). Ann. Feb. 9. WMLP Milton, Pa.-Cp to change frequency from 1570 kc to 1380 kc. Ann. Feb. 9. WMSR Manchester, Tenn. -Cp to change hours of operation from D to unl., using power of 500 w., 5 kw -LS. install DA -N and install new trans., operate trans. by remote NEW YORK control while using non -directional antenna. 60 East 42nd Street (1320kc). Ann. Feb. 14. KOFE Pullman, Wash. -Mod. of license to MUrray Hill 7 -4242 change station location from Pullman, Wash. EDWIN TORNBERG to Pullman, Wash.-Moscow, Idaho and speci- WEST COAST fy second main studio as 524 South Main, Moscow, Idaho (1150ke). Ann. Feb. 9. & COMPANY, INC. 860 Jewell Avenue KKEY Vancouver, Wash. -Cp to increase power from 1 kw to 5 kw. and install new Pacific Grove, California trans. (1150kc). Ann. Feb. 9. NEGOTIATORS FOR THE PURCHASE AND FRontier 2 -7475 CALL LETTERS ASSIGNED SALE OF RADIO AND TELEVISION STATIONS WASHINGTON WABF Fairhope, Ala. -Price Bcstg. Corp. EVALUATIONS 1625 Inc. Eye Street, N.W. WMRT Lansing, Mich. -Herbert T. Gra- FINANCIAL ADVISERS District 7 -8531 ham. WNJH Hammonton, N. J.-Hammonton Bcstg. Co. WKFE Yauco. R. R. -Ponce Bcstg. Corp. changed from WLEY. WBNB Charlotte Amalie, St. Thomas, V. L -Island Teleradio Service Inc. 146 BROADCASTING, February 20, 19* New fm stations KODL The Dalles, Ore. -Seeks transfer of 50% of stock of Western Radio Corp. from I APPLICATIONS Doris E. McMullen and Loren D. Hicks (25% IN THE Fresno, Callf.-American Family Bcstrs. each) to V. B. Kenworthy (presently holds NEWEST 94.5 mc, 36.1 kw. Ant. height above average 50 %) for $52,500. Ann. Feb. 15. terrain 204 ft. P.O. address 335 S. Woodrow KASE Austin, Tex. -Seeks sale of 50% of LINE OF RCA Ave. Estimated construction cost $23,230, stock of Austin Radio Co. from Jacob A. first year operating cost $36,000, revenue Newborn Jr., trustee for Nancy and Nena FM TRANSMITTERS $45,000. Principals are Egon A. and David L. Newborn, to E J. Lund (presently holds 50 %) Hofer, 50% each. They are farmers and co- for $30,000. Ann. Feb. 15. owners of KRDV Dinuba, Calif. Ann. Feb. 9. KVOS -TV Bellingham, Wash. -Seeks as- Denver, Colo,-Market-Casters Inc. 95.5 mc, signment of license from Rogan Jones, C. W. 17.3 kw. Ant. height above average terrain Jones, Ernest E. Harper, Joseph Bloom and 716 ft. P.O address 708 -5th Ave. S., Seattle 4, David Mintz to KVOS Television Corp. for Wash. Estimated construction cost $19,910, $2,967,000. Additional $33,000 to be paid for first year operating cost $72,000, revenue station's Canadian interests. KVOS Televi- $80,000. Principals are James G. Talbot sion Corp, is wholly owned by Wometco (97.75 %) and Sydney A. Abrams (2.25 %). Enterprises Inc., which has majority in- Principals own FMCS (FM) Seattle and cps terests in WTVJ (TV) Miami, WLOS -AM- for fms in Bellingham, Wash., and Portland, FM-TV Asheville, N. C., and 471,5% interest Ore. Ann. Feb. 9. in WFGA -TV Jacksonville, Fla. Ann. Feb. 15. Alvin, Tex. -The Alvin Bcstg. Co. 102.1 mc, 3.38 kw. Ant. height above average terrain Hearing cases 210 ft. P.O. address 1403 Adoue St. Estimated construction cost $29.541, first year operating FINAL DECISIONS cost $36,312, revenue $37,960. Odell V. Rob- By memorandum opinion and order, inson is majority owner (57.5 %). Alvin commission denied petition by Southside Bowling Lanes Inc. and K. F. Land & Build- Virginia Telecasting Corp. to reopen record ing Co. each hold 12.5 %. Mr. Robinson owns for further hearing on Sept. 29, 1954 decision insurance agency. Ann. Feb. 9. which granted application of Petersburg Houston, Tex. -John R. Powley 106.1 mc, Television Corp. for new tv station (WXEX- 3.69 kw. Ant. height above average terrain TV) to operate on ch. 8 in Petersburg, Va., 250 ft. P.O address 3825 Ruth, x4. Estimated and which denied competing application of construction cost $2,100, first year operating Southside. Chrm. Ford concurred, with state- cost $4,000, revenue $10,000. Mr. Powley, sole ment; Comr. Craven not participating. Ann. owner, is projectionist for KTRK -TV Hous- Feb. 15. ton and president and half -owner of Texas - By decision, commission (1) affirmed Longhorn Bcstg. Co., applicant for Austin Sept. 22, 1959 grant of application of WOOD uhf tv station. Ann. Feb. 9. Bcstg. Inc., to change trans. location of WOOD -TV (ch. 8) Grand Rapids, Mich., from Existing fm stations 10 miles northeast of that city to site 19 miles southeast thereof, make changes in CALL LETTERS ASSIGNED ant. system and other equipment, and in- WESU (FM) Middletown, Conn.-Wesle- crease ant. height by two feet, to 1,000 ft., yan U. and (2) denied protest by Television Corp. WOKZ -FM Alton, Ill. -Palen Bcstg. Corp. of Michigan Inc. (WILX-TV ch. 10), Ononda- WHPK (FM) Highland Park, Ill. -North ga. Chrm. Ford not participating; Comr. Suburban Radio Inc. Bartley and King dissented, with statements. WVLK -FM Lexington, Ky. - Bluegrass May 26. 1960 initial decision looked toward Bcstg. Co. Inc. this action. Ann. Feb. 15. WMRT -FM Lansing. Mich.-Herbert T. Commission ordered Atlanta OK Bcstg. Graham, was WMRT (FM). Co. Inc. (WAOK), Atlanta, Ga., and WRMA KVOX -FM Moorhead, Minn. -KVOX Bcstg. Bcstg. Co. Inc. (WRMA), Montgomery, Ala., 1 KW Co. to cease and desist from violating sect. 317 WFDD -FM Winston-Salem, N. C. -The of Communications Act by accepting monies Trustees of Wake Forest College, was WFBS- or things of value from record companies C_r for purpose of inducing broadcast of records FM Transmitter KFIN (FM) Seattle. Wash. -Fine Music without appropriate announcement. Respon- Bcstrs. dents waived right to hearing. Ann. Feb. 15. for Ownership changes By memorandum opinion and order, commission granted petition by Michiana APPLICATIONS Telecasting Corp., severed from consolidated Full Fidelity Operation proceeding In Dockets 13014 et al., and WOKS Columbus Ga.-Seeks assignment granted its application to increase of license from OK Radio Inc. to Tri- Cities daytime PA stage is used Bcstg. Co. Inc. for $122,500. Tri- Cities' princi- power of WNDU South Bend. Ind.. from 250 Only a single pals are E. O. Roden (45 %), W. I. Dove w to 1 kw, continued operation on 1490 kc. beyond the exciter to assure (26 %), James E. Reese (15 %) and Zane D. 250 w -N, conditioned to accepting such in- Roden (14 %). E. O. Roden has interests in terference as may be imposed by other true high fidelity performance WBIP Booneville, WTUP Tupelo, WGCM existing Class IV stations in the event they while keeping operating costs Gulfport, all Mississippi, WBOP Pensacola, are subsequently authorized to increase pow- Fla., and WTUG Tuscaloosa, Ala. Mr. Dove er to 1 kw. Ann. Feb. 15. low. Distortion and noise are has interests in WTUP, WGCM, WBOP. By memorandum opinion and order, low even when the WTUG and WCRR Corinth, Miss. Ann. Feb. commission granted petition for reconsider- extremely 15. ation of WHFC Inc., severed from consoli- transmitter is multiplexed. WPKE Pikeville, Ky. -Seeks transfer of dated proceeding in Dockets 13014 et al., and control from Margaret Hatcher, administrat- granted its application to increase daytime When combined with the rix of estate of late Jack L. Hatcher (96.6 %) power of station WRFC Cicero, In., from RCA broadband FM antenna to J. Earl McBrayer, Wm. M. Whitaker, and 250 w to 1 kw, continued operation on 1450 Bill Pierce (32.3% each) for $42,500. Mr. Mc- kc, 250 w -N, conditioned to accepting such the BTF-1D is capable of pro- Brayer owns cemetery, has interest in interference as may be imposed by other ducing ERP's up to 12 KW. WMOR Morehead, Ky. Mr. Whitaker is in existing Class IV stations in the event they real estate has interest in WMOR. Mr. Pierce are subsequently authorized to increase This new 1 KW transmitter is manager of WPKE. Ann. Feb. 15. power to 1 kw. Ann. Feb. 15. WAYL (FM) Minneapolis, Minn.-Seeks By memorandum opinion and order, can easily be expanded to 5, assignment of cp from David D. Larsen to commission granted petition by Cookeville 10, or 20 KW by adding higher Contemporary Radio Inc. Mr. Larsen is sell- Bcstg. Co., severed from consolidated pro- ing 50% interest to Jack I. Moore for $5,000 ceeding in Dockets 12615 et al., and granted power amplifiers. and incorporating. Ann. Feb. 15. its application for a new am station to oper- WKDL Clarksdale, Miss. -Seeks transfer ate on 1600 kc, 1 kw, D, in Cookeville, Tenn. Before you buy est complete infor- of all stock of Coahoma Bcstg. Co. Inc. from Comr. Bartley not participating; Comr. mation on FM's beat value, write Farley Salmon Jr. and William T. Salmon to Craven absent. Ann. Feb. 15. RCA, Dept. RCss, Bldg. 15 -1, Robert J. McIntosh (50 %) and W. Foster By order, commission granted petition Nov. Camden, N. J. In Canada, RCA Montgomery (50 %) for $30,219. Mr. McIntosh by WGAL Inc., for reconsideration of Company Ltd., Montreal. was station manager of WWJ Detroit from 28, 1960 denial of its application for exten- VICTOR 1956-1960. Mr. Montgomery is surgeon. Ann. sion of time to construct station WRAK-TV Feb. 15. (ch. 36) Williamsport, Pa.; and granted ap- KRES St. Joseph, Mo. -Seeks transfer plication for extension of time within which CORPORATION of stock of MacRay Radio & Television to complete construction of facility specified RADIO Corp. from Jock MacGregor in its cp. Comrs. Bartley and Cross dissented. of AMERICA Alva MacGregor (.4 %), (90.6 %d, Ann. Feb. 9. Cheney (8.6 %) and Joan Cheney (.4 %) By order, commission dismissed, for un- to Earl F. Hash (80 %), Charles N. timely filing, request by Peoples Bcstg. Co. T k(s Cutler (16.6 %) and Mable E. Perry (3.3 %) for for reconsideration of Nov. 28, 1960 denial $45,000. Mr. Hash is president and quarter - of its application for extension of time to owner of WTMT Louisville, Ky. Mr. Cutler construct station WLAN -TV (ch. 21) Lan- is broadcast engineer. Mrs. Perry is traffic caster, Pa. Ann. Feb. 9. manager of WTMT. Ann. Feb. 15. (el. Phil WPTL Carson City, Nev.-Seeks assign- OTHER ACTIONS ment of license from Edwin L. and Alma F. By memorandum opinion and order, Bulils to John E. Vernor for $135,000. Pur- commission granted petition by Suburban chaser owns San Francisco advertising agen- Bcstg. Co. Inc., Jackson, Wis., reopened cy. Ann. Feb. 15. record in proceeding on its application and 141 4110ADCASTIN9, February 20, 1901 that of Beacon Bcstg. System, Inc., Grafton - Cedarsburg, Wis., for new am stations, and enlarged issues to determine whether Beacon Is financially qualified to construct and operate its proposed station for reasonable period of time without benefit of revenue. Comr. Cross dissented. Ann. Feb. 15. By memorandum opinion and order. ITA . . proudly announces commission granted petition for reconsideration by West Bend Bcstg. Co., severed from consolidated proceeding In Dockets 13010 et al., and granted its application to increase power of station WBKV West Bend, Wis., from 500 w to 1 kw, continued operation on INCORPORATED 1470 kc, D. Ann. Feb. 15. A Complete line of By memorandum opinion and order, commission, on petition by Broadcast Bureau, (1) set aside March 7, 1960 initial decision which looked toward granting application of Catskills Bcstg. Co. for new am station to operate on 1370 kc, 500 w, D, in BROADCAST EQUIPMENT Ellenville, N. Y., and toward dismissing similar application of Ellenville Bcstg. Co., at latter's request; (2) consolidated that proceeding with hearing on application of Ulster County Bcstg. Co. for new station on All Powers -250 Watts 1570 kc, 250 w, D, in Ellenville (Docket 13272), to 50KW. Dependable upon specified issues, and made station High Level Modula- WQXR New York City, a party to the proceeding. It denied Oct. 7, 1960 joint petition tion. High Efficiency by three applicants to allow Catskills to Circuitry. Automatic amend to show agreement contemplating recycling. Remote Con- merger with principals of Ulster County and Ellenville, dismissal of latter two applica- trol, Power Cutback, tions, and immediate grant of Catskill ap- AM Conelrad. plication; also dismissed as moot Dec. 23, 1959 petition by Ulster County for reconsideration and immediate grant of its application. Chrm. Ford abstained from voting. Ann. Feb. 15. By memorandum opinion and order, commission granted joint petition for reconsideration by United Bcstg. Co. Inc. (WOOK) Washington, D. C., and Martins- 10 Watts to 35Kw. Su- burg, W. Va., severed from consolidated perior Phase Modula- proceeding in Dockets 13717 et al., and tor. No Neutralization granted their applications to increase daytime power from 250 w to 1 kw, continued Controls Required. operation on 1340 kc, 250 w -N, each condi- Modern Long Life Ce- tioned to accepting such interference as may ramic Tubes. Multiplex be imposed on its operations by other existing Class IV stations in the event they are FM and Remote Control. subsequently authorized to increase power to 1 kw. Dismissed as moot joint petition for severance by Martinsburg and Connells- ville Bcstrs. Inc. (WCVI) Connellsville, Pa. Commission pointed out in above memorandum opinion and order that petitions tir sever application from consolidated procee Consoles - Single, ing should be addressed to presiding hear- Triple Chan- ing examiner who will, if severance is grant- Double, ed, thereafter hold such separate hearing as nel; Stereo; Turn- is necessary and issue initial decision with tables; Transcription respect to severed application. It stated: Equipment; Amplifiers "It has been the universal practice of practitioners before the Commission to di- -Limiting, AGC, Line, rect to the Commission, instead of to the Remote and Monitor- Hearing Examiner. petitions for reconsidera- AUDIO ing; Microphones; Ter- tion and grant without hearing of applications which have been designated fo* hear- minal Equipment; Test ing in a consolidated proceeding. While the Equipment. Hearing Examiners do not have the authority to act on such petitions to reconsider and grant, the existing delegations of authority do authorize them to act upon unopposed petitions to sever an application or applications from a consolidated Droceedinc. Where all of the interference problems linking any application or applications from other applications in a consolidated proceeding have been satisfactorily resolved (as, for example, as a result of the dismissal of an application, or as the result of an agreement to ac- AUTOMATION cent interference), the Hearing Examiner may, either in response to a petition there- Guaranteed to be the most practical radio for or upon his own motion. issue an order automation system ever devised. De- severing the application or applications from signed and manufactured entirely by the consolidated proceeding. and thereafter hold such separate hearing thereon as is ITA, Inc. necessary and issue an Initial Decision with respect to the severed application or applications. Henceforth, applicants desiring severance of their applications should follow All ITA Products Feature the Following: the procedure outlined above instead of filing with the Commission petitions for re- Power consideration and grant." Economically Priced II Free installation Supervision MI Silicon Supplies Ann. Feb. 15. Conservatively Rated U Instantaneous Field Service Field Proven Conventional Circuitry II Standard Parts Routine roundup Accessibility of all Components Flexibility of Application BROADCAST ACTIONS by Broadcast Bureau Actions of Feb. 10 is Waived sec. 4.709(b) of rules and granted DIVISION STA for following vhf tv repeater station: BROADCASTING McIntosh Commercial Club, ch. 3, City of PENNSYLVANIA McIntosh, S. D. (KBMB (TV), ch. 12, Bis- 130 EAST BALTIMORE AVENUE, LANSDOWNE, marck, N. D.). CLearbrook 9 -8200 WWNH Rochester, N. H.- Granted transfer of control from Anna Belinsky to Albin "A Complete Broadcasting Service" J. K. and Marcia Malin (family group). KZZN Littlefield, Tex. -Granted assign -

148 (FOR THE RECORD) BROADCASTING, February 20, 1961 PROFESSIONAL CARDS

-Established 1926 C. DAVIS JAMES C. McNARY - GEORGE JANSKY & BAILEY PAUL GODLEY CO. CONSULTING ENGINEERS Consulting Engineer RADIO Cr TELEVISION Offices and Laboratories Upper Montclair, N. I. National Press Bldg., 527 Munsey Bldg. 13î9 Wisconsin Ave., N.W. Pilgrim 6 -3000 Wash. 4, D. C. STerling 3 -0111 Washington 7, D.C. FEderal 3 -4800 Laboratories, Great Notch, N. J. Washington 4, D. C. Telephone District 7 -1205 Member AFCCE Member AFCCE Member AFCCE Member AFCCE

Commercial Radio Equip. Co. A. D. Ring & Associates GAUTNEY & JONES Everett L. D:Ilard, Gen. Mgr. Lohnes & Culver INTERNATIONAL BLDG. 30 Years' Experience in Radio CONSULTING RADIO ENGINEERS DI. 7 -1319 Engineering Munsey Building District 7 -8215 WASHINGTON, D. C. 930 Warner Bldg. National 8 -7757 1710 H St., N.W. Republic 7 -2347 Washington 4, D. C. P.O. BOX 7037 JACKSON 5302 Washington 4, D. C. WASHINGTON 6, D. C. KANSAS CITY, MO. Member AFCCE Member AFCCE Member AFCCE Member AFCCE

L. H. Carr & Associates KEAR & KENNEDY A. EARL CULLUM, JR. RUSSELL P. MAY Consulting ENGINEERS Cr Television CONSULTING 711 14th St., N.W. Sheraton Bldg. Radio 1302 18th St., N.W. Hudson 3 -9000 Washington 5, D. C. Engineers INWOOD POST OFFICE WASHINGTON 6, D. C. REpublic 7 -3984 Washington 6, D. C. Fort Evans DALLAS 9, TEXAS Fleetwood 7 -8447 Member AFCCE 1000 Conn. Ave. Leesburg, Va. Member AFCCE Member AFCCE Member AFCCE

SILLIMAN, HOFFET & LYNNE C. SMEBY GEO. P. ADAIR ENG. CO. GUY C. HUTCHESON ROHRER CONSULTING ENGINEER CONSULTING ENGINEERS , 0. Box 32 CRestview 4 -8721 AM -FM -TV Radio -Television 1405 G St., N.W. Communications- Electronics 1100 W. Abram Republic 7 -6646 7615 LYNN DRIVE 1610 Eye St., N. W. D. C. Washington 5, D. C. WASHINGTON 15, D. C. Washington, ARLINGTON, TEXAS Executive 3 -1230 Executive 3 -5851 Member AFCCE OLiver 2 -8520 Member AFCCE

WALTER F. KEAN HAMMETT & EDISON JULES COHEN CONSULTING RAO ENGINEERS JOHN B. HEFFELFINGER CONSULTING RADIO ENGINEERS Consulting Electronic Engineer Associates 68, International Airport 617 Albee Bldg. Executive 3 -4616 George M. Sklom, Robert A. Jones Box 8401 Cherry St. Hiland 4 -7010 1426 G St., N.W. 19 E. Quincy St. Hickory 7 -2401 San Francisco 28, California Riverside, Ill. KANSAS CITY, MISSOURI Washington 5, D. C. Diamond 2 -5208 IA Chicago suburb) Member AFCCE

CARL E. SMITH J. G. ROUNTREE VIR N. JAMES JOHN H. MULLANEY CONSULTING RADIO ENGINEERS ENGINEER CONSULTING SPECIALTY Consulting Radio Engineers 8200 Snowville Road P.O. Box 9044 DIRECTIONAL ANTENNAS 2000 P St., N. W. Cleveland 41, Ohio Washington 6, D. C. Austin 17, Texas Tel. JAckson 6 -4386 232 S. Jasmine St. DExter 3 -5562 Columbia 5 -4666 GLendale 2 -3073 Member AFCCE Denver 22, Colorado Member AFCCE

E. Assocs., Inc. A. Towne PETE JOHNSON TELEVISION and RADIO Consulting am -fm -tv Engineers ENGINEERING CONSULTANTS Applications -Field Engineering Service Directory 420 Taylor St. San Francisco 2, Calif. Suite 601 Kanawha Hotel Bldg. PR. 5 -3100 Charleston, W.Va. Dickens 2 -6281

FREQUENCY CAMBRIDGE CRYSTALS PRECISION . MERL SAXON NUGENT SHARP MEASUREMENTS PRECISION FREQUENCY AM FM -TV MEASURING SERVICE CONSULTING RADIO ENGINEER Consulting Radio Engineer RADIO COMMERCIAL SPECIALISTS FOR AM -FM -TV 809 -11 Warner Building CO. 622 Hoskins Street Washington 4, D. C. MONITORING 445 Concord Ave., 103 S. Market St., Lufkin, Texas District 7 -4443 Mo. Cambridge 38, Mass. Lee's Summit, Member AFCCE Phone Kc.nsas City, Laclede 4-3777 Phone TRowbridge 6 -2810 NEptune 4 -4242 NEptune 4 -9558

CAPITOL RADIO FREQUENCY M. R. KARIG & ASSOCS. JOHN H. BATTISON ENGINEERING INSTITUTE MEASUREMENT BROADCAST CONSULTANTS AND ASSOCIATES Inst. Curricula Accredited Tech. Engineering . Applications Consulting Engineers 3224 16 St., N.W. Wash. 10, D.C. AM -FM -TV Management Programming Specializing in AM power increases -TV Practical Broadcast, TV Electronics en- WLAK Electronics Service, Inc Sales -FM gineering home study and residence P. 0. Box 248 1917 I St., N.W. O. Sox 1211, Lakeland. Florida course. Write For Free Catalog. Spec- Saratoga Springs, N. Y. Washington 6, D. C. ify course. 7,1 rl ,al 2 -3155 3 -3819 Saratoga Springs 4300 FEderal 3 -8313

149 BROADCASTING, February 20, 1961 ment of license to R. B. McAlister. 389 w, change type trans., type ant., and Va., and that of Town Radio Inc., for am KTVE (TV) El Dorado, Ark. -Granted make minor equipment change; ant. height facilities in Shippensburg, Pa. Action Feb. mod. of license to change name to KTVE -20 ft. 10. Inc. Granted petition by Dornita Investment American Bcstg.-Paramount Theatres Inc. Actions of Feb. 7 Corp., and extended to Feb. 13 time to file New York, N. Y.- Granted extension of per- Waived sec. 4.709(b) of rules and granted oppositions to petition by Abilene Radio & mit to supply television programs broadcast STA for following vhf tv repeater stations: Television Co. for enlargement of issues in the United States over tv stations li- Coulee City Television Assn., chs. 6, 8 and 4, with respect to Dornita and E. C. Gunter in censed to American Bcstg.-Paramount Thea- Coulee City, Wash. (KHQ, ch. 6, KREM, ch. San Angelp, Tex., tv ch. 3 proceeding. Action tres Inc. to Canadian tv stations CBFT and 2, KXLY, ch. 4, all Spokane, Wash.): Crested Feb. 7. CBMT both Montreal, Quebec; CBLT Toron.. Butte T. V. Committee, ch. 10, Town of Granted petition by Laurel Bcstg. Co., to, Ont.; OKCO -TV Kitchener, Ont.; CBUT Crested Butte, Colo. (KREY. ch. 5, Grand Laurel, Md., and extended to Feb. 13 time to Vancouver, B. C.; et al., for broadcast by Junction, Colo.); Wyarno TV Assn., ch. 12, file petition for review of chief hearing ex- these stations in Canada. Program material Wyarno and Dutch Creek area, Wyo. aminer's order of Jan. 24 in proceeding on may be delivered via microwave relay fa- (KOOK -TV, ch. 2, Billings, Mont.). its am application, et al. Action Feb. 7. cilities, operated by common carrier, air or WWTV (TV) Cadillac, Mich. -Waived sec. Granted petition by Broadcast Bureau rail express. Authority granted is for period 1.359 (b) of rules and granted cp to install and extended to Feb. 13 and Feb. 22 time to ending Feb. 1, 1962; without prejudice to new trans. file exceptions and replies in proceeding on whatever action commission may deem war- WKAQ -TV San Juan, P. R.- Granted cp to application for relinquishment of positive ranted as a result of any final determina- change type ant. and make minor equipment control of WJPB -TV Inc.. permittee of tions reached by commission in connection changes; ant. height 1,270 ft. WJPB -TV (ch. 5) Weston, W. Va., by J. P. with its pending inquiry into compliance Beacom through sale of stock to Thomas P. by broadcast licensees with sec. 317 of Actions of Feb. 6 Johnson and George W. Eby. Action Feb. 6. Communications Act, and related matters. WILL Willimantic, Conn.-Granted cp to install new trans. By Chief Hearing Examiner Actions of Feb. 9 KANA Anaconda, Mont.-Granted exten- James D. Cunningham KBTN Neosho, Mo.- Granted assignment sion of authority to July 31 to sign -off at on 20 of license to KBTN Inc. 6:05 p.m. Scheduled hearing March for WOMB (FM) Detroit, Mich.- Granted cp to Corpus Christi, Tex., tv ch. 3 proceeding. Actions of Feb. 2 Action Feb. 13. install new trans. Granted petition by Auburn Bcstg. Co. WPLM Plymouth, Mass.- Granted cp to KFIL Santa Ana, Calif.- Remote control Inc. Ala., make changes in daytime DA pattern: permitted. (WAUD), Auburn, and accepted KINE Kingsville, its appearance filed late in proceeding on Following stations were granted exten- Tex. -Remote control its am application. Action Feb. 8. sions of completion dates as shown: WBNB- permitted. Granted petition by TOT Industries Inc. Charlotte Amalie, V. 1 TV L, to April ACTIONS ON MOTIONS and Medford Telecasting Corp., and ex- WARD -TV Johnstown, Pa. to August 13 tended to Feb. 23 time to submit additional KPAC -TV Port Arthur, Tex. to August 31 Commission on Feb. 13 granted requests data in response to an order released Feb. WOC -TV Davenport, Iowa to April 25 by National Assn. of Broadcasters and ex- 22 2 in Medford, Ore., tv ch. 10 proceeding. KGTV (TV) Pocatello, Idaho to August 28 tended to Feb. time to file reply com- Action Feb. 10. WIPM -TV Mayaguez, P. R. to May 30 ments in matter of amendment of Part 2 of Granted petition by Laurel Bcstg. Co., K70CA Quinn River Television Maintenance rules; reallocation of certain fixed, land Laurel, Md., to the extent that it shall file District, McDermitt, Nev. to September 12. mobile and maritime mobile bands between with Secretary of the Commission. WHEN -FM Syracuse, N. Y.- Granted re- 25 and 470 mc. on or license; before Feb. 21 additional information rela- quest for cancellation of call letters By Commissioner Robert E. Lee tive to legal and engineering services per- deleted. formed in connection with its application WMLT Dublin, Ga.- Granted request for Granted petition by Broadcast Bureau to in Cancellation of license for aux- trans. and and extended to Feb. 20 time to file excep- and full details relative property leased decision in connection with proposal, and ordered that aux. ant. tions to initial Biloxi, Miss., tv 24 of KVSO Ardmore, Okla.- Remote control ch. 13 remand proceeding. Action Feb. 10. Jan. ruling upon joint petition Laurel permitted. Granted petition by Broadcast Bureau and Interurban Bcstg. Corp.. Laurel, for and extended to Feb. 23 time to file replies approval of agreement to withdraw Laurel Actions of Feb. 8 to petition by Frederick County Bcstrs. for application shall remain in effect, pending KCDA (TV) Douglas, Ariz. -Granted mod. review of adverse ruling in proceeding on its compliance herewith. Action Feb. 10. of cp to change ERP vis. to 776 w, to for am in Scheduled hearings in following pro- aur. application facilities Winchester, ceedings on the dates shown: March 27: United Television Company of New Hamp- shire (WMUR -TV), Manchester, N. H., to change facilities; April 5: am applications of Collins - the perfect answer to automatic tape programming Burlington Bcstg. Co., Burlington. N. J.. et and a first step toward complete station automation. Just insert al.; April 10: Saul M. Miller, Reading, Pa., et al., fm application of Edward Walter Pis- the tape cartridge, push one button, and the program is on the zczek & Jerome K. Westerfield, Des Plains, Ill. Actions Feb. 10. air, on cue. Automatic tape programming with Collins equip- Granted motion by Sheridan Bcstg. Co. ment means perfection in recording and playback. Its quality is Inc. (KROE). Sheridan, Wvo and dismissed. issed CO LLIN SÈ proceeding on its application for a new am absolutely unmatched by any cartridge tape unit - anywhere. U station. Action Feb. 7. Granted petition by Broadcast Bureau COLLINS RADIO COMPANY CEDAR RAPIDS, IOWA DALLAS. TEXAS BURBANK, CALIFORNIA and, in accordance with sec. 1.140(c) of rules. dismissed with prejudice application of Madison Bcstrs. for am facilities in Madison, S. D. Action Feb. 6. Granted petition by Scripps -Howard Radio Inc. (WNOX), Knoxville, Tenn.. for leave to intervene in proceeding on application of Cherokee County Radio Station for am facilities in Centre, Ala.; made petitioner party to proceeding with reference to each of governing issues. Action Feb. 6. Granted petition by A. S. Riviere for dismissal of his application for new am station in Barnesville. Ga.: dismissed application with prejudice. Application was consolidated for hearing with Radio Georgia for am facilities in Thomaston, Ga. Action Feb. 6. By Hearing Examiner Elizabeth C. Smith Granted petition by Mt. Vernon Radio and Television Co. (WMIX), Mt. Vernon, Ill., and extended from Feb. 15 to Feb. 23 time for exchange of exhibits among applicants in groups 1 and 2 of consolidated am proceeding and from Feb. 28 to March 3 for notifica- tion as to witnesses desired for cross - examination. Action Feb. 13. Granted petition by Broadcast Bureau and extended to Feb. 8 and to March 7 time to file proposed findings and replies in proceeding on am applications of WPET Inc. (WPET), Greensboro, N. C., et al. Action Feb. 7. Dismissed as moot petition by Broadcast Bureau for continuance of Feb. 6 oral argument on petition by Abilene Radio and Tele- vision Co. to add "Evansville" issue with respect to E. C. Gunter application and continuance of time for its response to the syllable- separating start petition in San Angelo, Texas, tv ch. 3 pro- and stop time of less than 0.1 second 71/2 inch per second tape speed ceeding. Action Feb. 6. frequency response ±2 db, 70. 12,000 cps less than 0.2% rms wow and flutter programming By Hearing Examiner Herbert Sharfman segments from 1 second to 31 minutes remote control of three playback units and record /play- Scheduled further hearing for Feb. 16 back system available. For information contact your Collins broadcast sales engineer or write direct. Continued on page 157

150 (FOR THE RECORD) BROADCASTING, February 20, 196 CLASSIFIED ADV ERTISEMENTS 'Payable in advance. Checks and money orders only.) (FINAL DEADLINE -Monday preceding publication date.) SITUATIONS WANTED 20¢ per word -$2.00 minimum HELP WANTED 25¢ per word -$2.00 minimum. DISPLAY ads $20.00 per inch -STATIONS FOR SALE advertising require display space. All other classifications 30¢ per word-$4.00 minimum. No charge for blind box number. Send replies to Broadcasting, 1735 DeSales St., N.W., Washington 6, D.C. t PPUCANrs: If transcriptions or bulk packages submitted. $1.00 charge for mailing (Forward remittance separately, please). All transcriptions. photos etc.. sent to box numbers are sent at owner's risk. BROADCASTING expressly repudiates any liability or responsibility for their custody or return.

RADIO Help Wanted- (Cont'd) Help Wanted- (Cont'd)

Help Wanted -Management Sales Announcers Salesman -announcer, growing station in You may be an assistant, or a full- fledged Kansas' Maryland independent has Immediate open- enough fastest growing city! Commission ing for experienced staff announcer. Tape, sales manager, who is old fashioned against guarantee. Send tape, photo, resume: resume, references, WASA, Havre de Grace, to believe in loyalty to your employer; but Bill Dahlsten, KAFM, Salina, Kansas. young enough to have initiative and real tal- Maryland. ent for selling yourself and your station. One Florida's Number One country music sta- reason you would leave your present job is tion needs salesman. New modem approach Radio announcer who can assist in news because you find little opportunity for ad- to country music has made us a strong fac- variety programming. Send tape, photo, vancement. You have had some years of tor in this market. Send complete resume background and salary requirements to radio sales experience, and have a fair to Gene G. Cook, WHIY, 563 North Orange Charles Wright, Manager, WBYS Radio, knowledge of station operation. If this Avenue, Orlando, Florida. Canton, Illinois. Good opportunity for perm- sounds like you, there is a real opportunity anent position for professional man. here with an old, established 5000 watt, CBS Experenced salesman familiar with small affiliate in an eastern area. You would over- market operations for commercial manager. Staff announcer wanted, Excellent living see local sales. and handle regional and na- Send full information to M. Wirth, WHMI, conditions. Adult programming. Phone Sam tional sales yourself. If you know you can Howell, Michigan. Cannon, WCEM, Cambridge, Maryland, meet these requirements, give full particu- Academy 8 -4800. lars, along with snapshot, in first letter. Box Big W -RIP, Chattanooga, Tennessee. Big opportunity! Salary, commission. 390D, BROADCASTING. We're growing stronger! Care to join us? Stock option, salary, plus commissions for We're top -rated and plan to stay that way. Your chance to move into management from salesman chosen as commercial manager. Presently 1000 watts, shortly 5000. Need ver- salesmanager. Small market station In sunny Contact Ed Dombert, WRNW -FM, Mt. Kisco, satile jockey -newsman. If you're it -we south Florida needs manager who can sell N.Y. need you now. Must be able to produce and do a board shift. Base plus percentage pleasant sounding music shows, gather and of what you sell and percentage of gross Representatives wanted. Highly regarded compile news and deliver newscasts. If work in you're without sound experience let's not revenues. Expect long hours, hard manufacturer of unique quality equipment waste each others time. But-if you can this job which can be your first station In big demand by radio and television sta- qualify and want to make fast -growing management position and your stepping tions, seeks reliable territorial representa- New London County your home-we'd wel- stone to larger markets within the chain. tives to sell directly to broadcast industry come hearing from you. Send resume and Resume to Box 769D, BROADCASTING. right now. Marketing Manager. 1035 North Los 38, tapes (which will not be returned) to Tom McCadden Place, Angeles Calif. Phalen, PD, WICH-P.O. Box 551, Norwich, Radio television jobs. Over 500 stations. All Connecticut. Sales major markets, midwest saturation. Write Walker Employment, 83 South 7th St., WICY, Malone, N. Y. needs experienced T. good -music minded dj immediately. Excellent opportunity for good producer. Minneapolis 2, Minn. Multiple chain. $6000 plus. Top Washington, Immediate opening for staff announcer D. C. indie. Southerner preferred, but not Announcers strong on ood music. Good salary and essential. Box 648D, BROADCASTING. fringe benefits. Send tape, resume to Bill DJ with good mature voice and friendly. Frink, Program Director, WIMA, Lima, South Florida metro market. $100.00 week enthusiastic approach. Must be able to sell. Ohio. plus 15 %. Weekly collected sales of $500.00 Good pay for right man. Experience man- you get $150.00. On $1000.00 you get $250. datory. Send tape, resume and salary re- Wanted immediately, announcer with first have a proven record in radio class license. Excellent working conditions. You must quirements to Box 534D, BROADCASTING. Excellent pay. MITE, Box 277, Brazil, time sales which will be thoroughly checked Indiana. A great opportunity for the hard working South Florida 5 kw indie needs dj. Must be pro. Box 767D, BROADCASTING. fast paced. tight production, experienced in Straight staff announcer (no dj) ABC-MBS modem radio format operation. $125 week station. Must be able read good straight Keep your job! Easily earn $100 or more a to start. Box 553D, BROADCASTING. commercial, operate own board. Some ex- week Show fantastic new robot! It moves perience necessary. Send tape, picture, re- , unique. . it talks . . it sells! Absolutely Combo man. $125.00 week to start $140 sume. WLDB, Atlantic City, N. J. . increase Spark radio sales personal in 3 months at south Florida station. Heavy profits! Write: Box 872D, BROADCASTING. on announcing side. Experienced man only. Experienced midwest announcer for early full to Box 768D, Salesman- business manager. Age 30 -40 for Send resume BROAD- opening at adult format daytimer. Personal large metropolitan California fulltimer. CASTING. interview required. Apply William Holm. Strength in selling and leadership essential. WLPO, LaSalle, Illinois. Generous earnings with outstanding oppor- Announcer, experienced adult programming. tunity for alert, aggressive man to demon- First class license (no maintenance). Good Newsman for Boston radio. Aggressive, strate he is worth more. Write description starting salary and benefits. New England. bright. Great future for right man. Resume, of experience. background, references to Box 120E, BROADCASTING. tape to WMEX, Boston 15, Mass. 873D, BROADCASTING. Box Experienced family man for staff. Announcer, Radio television jobs. Over 500 stations. All Salesman for suburban station in mush- engineer, sales assistant, copy, play -by -play major markets, midwest saturation. Write rooming major northeast market. $100 week- high school sports? What can you do in Walker Employment, 83 South 7th St.. ly. Producer will become sales manager small Colorado station? Salary commensu- Minneapolis 2, Minn. within six months with increase and over- rate with ability. Write all, including work ride. Resume to Box 958D, BROADCASTING. references. Box 129E, BROADCASTING. Technical East Tennessee. Small one -station market Top deejay wanted by top 40 eastern sta- needs experienced young sales manager. tion. All replies confidential. Tape with Liberal salary, commission. Multiple station resume. Box 167E, BROADCASTING. Chief engineer for northeast group day- ownership. Box 103E, BROADCASTING. timer. Mechanical as well as electronic ex- Wanted -For something new in broadcast- company benefits, se- ing, top rated air salesman. Must have perience. Excellent New regional station middle Atlantic states quality voice and be able to project dy- curity. Starting $85. Box 751D, BROAD- needs top time salesman. Unlimited oppor- namic personality in a tight, swinging op- CASTING. tunities. Good draw against commission. eration. Send tape and full details to Box Right man can name own salary. Also need 172E, BROADCASTING. Chief engineer that's dependable and knows announcer -salesman. Salary plus 15 percent how to maintain equipment, not just a ticket sales plus other benefits. Box 159E, BROAD- Wanted; Staff announcer for music -news holder. No air work. We have stand by CASTING. operation. Vacation and insurance benefits. transmitter. Immediate opening. Send full particulars. Box 133E, BROADCASTING. Salesman -announcer needed at once. Light Send tape and particulars to Paul Randers, announcing, heavy sales. Salary plus com- KSDN, Aberdeen, South Dakota. mission. Send references, personal data to Chief engineer. Must be good maintenance Immediate opening. Staff announcer for 1 man familiar with AM and FM repairs. Box 164E, BROADCASTING. kw daytimer. No top 40. Must have experi- Write Box 903D, BROADCASTING. Top experienced salesman for FM. Major ence, good voice, and record that can be market. Salary and commission. Finest checked thoroughly. Send tape, photo, and Engineer, first ticket. Central Pennsylvania. working conditions. Box 175E, BROAD- resume. Radio Station KSIS, Sedalia, Mis- Experience not required. Box 179E, BROAD- CASTING. souri. CASTING.

151 BROADCASTING, February 20, 1961 tì f

Help Wanted-(Cont 'd) Help Wanted -(Cont'd) Situations Wanted-(Coned) Technical Production- Programming, Others Management Engineer -announcer or engineer for Laconia, Copywriters and program directors: Earn Services and /or investment. Tv sales man- New Hampshire. Preferably experienced and bonus income. Get up to $20 per script for ager with substantial (13 years) experience imnust have 1st license. Good pay. Box 203E, commercials you've written up to $50 for in competitive markets offers services, would BROADCASTING. detailed merchandizing plans; up to $35 for like to invest. Willing to base compensation station promotions, if accepted. Submit all on performance. Background will stand Experienced chief engineer AM- FM- multl- to: AIRFACE, 8440 Pillsbury So., Minneapolis searching examination. Box 192E, BROAD- plex. Strong maintenance. Sober- steady- 20, Minnesota. CASTING. references. Salary open -Southwest. Me- dium market. Box 213E. BROADCASTING. Manager offers solid radio background of RADIO eleven years experience all departments. Wanted-First phone with some announcing Emphasis on sales and promotion. Sincere, and sales at 15%, Florida. Phone Avon Park, responsible and aggressive. Finest refer- Florida. Glendale 3 -3171. Situations Wanted -Management ences. Box 194E, BROADCASTING. Engineer -announcer. Do news, install back- Trouble shooter and/or national sales man- Your station plus my 14 years experience all ground music receivers; fastest growing city ager for multiple station operator, radio or phases including management and sales in Kansas. management. Imaginative, hard selling all Send tape; resume. Bill Dahlsten, tv. Seasoned broadcaster (25 years in radio levels. Excellent personal, trade references. KAFM, Suite 1012. United Bldg., Salinas, and tv, 15 in management) with good repu- Kansas. tation in management and sales, available Let's get together, confidentially. Box 202E, on reasonable notice. Replies to Box 211E, BROADCASTING. Chief engineer wanted for KNCM, Moberly, BROADCASTING, will be treated in com- General Missouri. Requirements, a mature, reliable, plete confidence. manager with 14 years experience. experienced man who has had chief's re- All phases of radio -tv. Former owner -man- sponsibilities for a minimum of three years. ager. Would prefer small to medium market Average age to be considered will be 35 Commercial manager, medium market, in Ohio, Indiana, Illinois. Family man, best or over, dependable. We are a 250 watt knowledge of all phases, sober, married. references with proven record. Might invest. fu]ltime loaded with equipment and operate Box 170E, BROADCASTING. Box 204E, BROADCASTING. a station which you will be proud to be Broadcasting executive with 25 years in associated with. A personal interview is Manager /commercial manager: 12 years ex- necessary and a full radio and tv, 15 in management, seeks per- background examina- ecutive experience. Heavy sales. Mature. manent position of responsibility with solid, tion will be conducted. Salary is open but is civic, family man. $10,000 minimum. Box in excess of $100.00 per week. Contact progressive broadcasting organization or 835D, BROADCASTING. service to broadcasters. Replies to Box 212E, KNCM, General Manager, Moberly, Missouri. BROADCASTING. First phone announcer preferably. KTFI, Manager available Spring. Mature, with Twin Falls, Idaho. heavy combined management -sales background. Twelve years management. Want Sales Experienced engineer to handle 5 kw day- complete responsibility. Know all phases. time AM and 3 kw day. and night FM opera- Active in community and media organiza- Radio- television sales opening? Broadcast tion. Position open around February 20th. tions. Highest personal, credit and radio experienced since 1947; mature (36. family); Give full particulars as to education, ex- references. Now selling successful 3 -year responsible (no alcohol). Superlative refer- perience, availability, references, family. business. Write Box 913D, BROADCASTING. ences. Box 154E, BROADCASTING. salary requirements, etc., in first letter Mountain Broadcasting Service, Inc., Box 239. Hazard. Kentucky. General manager. Five years experience in Announcers radio and tv. In present position as man- Radio television Jobs. Over 500 stations. All ager almost four years. Spend most time Young dj, announcer, 1% years experience, major markets, midwest saturation. Write selling. Well versed in money -making pro- married. Presently employed. Very strong motions. Have made station in highly commercial, news. Walker Employment, 83 South 7th St., ppcom- Sharp boardwork. Desire Minneapolis 2, Minn. midwest, south, east. Box 942D, BROAD- Earlyv30's, collegegrad, d, fineprofitablefamily. Know CASTING. all phases. Box 939D, BROADCASTING. Production Programming, Others Experienced. mature, professional attitude, - Top record in management, sales and opera- mature radio -tv. Anywhere U.S., medium or tions. Twenty years experience. Box 943D. larger market. Married, veteran, college graduate. Box News director for midwest farm station. BROADCASTING. 970D, BROADCASTING. Accent on local news. Must gather edit, air 5 years sports and sales success. with authority. Salary open for Midwest's right man. manager : toughest Frank Fitzsimonds or Jim Wanke. KABR, Employed Profitable operation major market. Seeking better. hap- Aberdeen, grossing $160,000; six radio three tv market. pier opportunity. Excellent billing, play -by- South Dakota. Twelve year successful executive /sales re- play. Best references. Box 975D. BROAD- cord; established industry sales record and CASTING. Newsman. Experienced. Gathering, editing reputation. Desirous of relocation; will hold and delivering local news for network affili- confidential and appreciate your proposals. Announcer-dj, experienced, versatile, not a ate in market of 13,000. Mobile units, city Box 127E, BROADCASTING. floater. Can operate own board. Available and highway patrol receivers and stringers immediately. Box 978D, BROADCASTING. to assist. Minimum $100.00 to start with in- Seek management small market. Permanent. crease. Give full information. KNCM, Mo- Best references. Experienced all phases. First phone personality D.J. College and ex- berly, Missouri. Locate anywhere. Reply Box 130E, BROAD- perience. Prefer south Florida. Box 988D. CASTING. BROADCASTING. Midwest news reporter, writer, capable of directing exciting news organization. Per- Excellent broadcasting experience, strong Baseball announcer, first class. Available for sonal interview required. Apply William on sales and organization, licensed. educated. coming season. Excellent references. Box Holm, WLPO, LaSalle, Illinois. family man. Box 169E, BROADCASTING. 997D, BROADCASTING. Announcer. First phone. Handle any format. Excellent references. Midwest preferred. Box 101E, BROADCASTING. Experienced versatile man wants permanent OPPORTUN ITIES UNLIMITED !'' position in progressive station. 11 years all phases radio. Reliable and steady. Currently employed. Box 137E, BROADCASTING. A group of dynamic, independent, major- market radio stations wants your help in developing New Frontiers in modern radio. Young announcer wants summer replacement position. 2 years experience, good ad lib, Explore your future with us in and own board. Middle west preferred, these areas: but will consider all offers. Box 128E, BROADCASTING. NEWS DIRECTOR PROGRAM DIRECTOR TWO ACCOUNT EXECS Outstanding, versatile, experienced radio - Top educational and In- There's a bright future television announcer- program director- sales. dustry background re- here for someone gifted Take your pick of two Thoroughly grounded in small station opera- quired. with the Modern Touch. top -thirty markets. tion. Young, college, married. Relocate any- We where. Stable organization only. Box 136E. want young men with BROADCASTING. TWO NEWS EDITORS TWO DJ's enough experience to know how to make radio Attention top forty! Personality dj desires pro- advancement. Experienced, reliable, versa- Solid delivery, able to We prefer the All- Ameri- duce results for responsi- tile. Currently employed. Box 138E, BROAD- write and report with can type. ble advertisers. Manage- CASTING. sparkle. ment potential here. News, sports man, experienced major mar - kets. In reply state pace desired. References, Send full biog and tapes, where indicated, to Box 210E, BROADCASTING. tape. Box 142E, BROADCASTING.

152 BROADCASTING, February 20, 1901. Situations Wanted- (Coned) Situations Wanted- (Coned) Situations Wanted- (Cont'd)

Announcers Announcers Announcers

Announcer experienced. Family man. Sales. Happily married first phone combo man Top rated news director. Experienced in all Bright sound. Want to settle down. Box 143E, available soon. Experienced in handling phases of radio news. A comprehensive BROADCASTING. own board, news, sportscast commercial background in gathering, writing and air- production, music directing, etc. Presently ing. Staff administration, direction of mo- employed looking for more lucrative future. bile and beat reporters. Editorials, pro- Announcer -DJ, good voice, knowledge of Prefer southwest or New York areas. Box motion, production. Married. Past four music, versatile, 15 years experience. Avail- 189E. BROADCASTING, years with aggressive top 40 operations. able immediately. Box 144E, BROADCAST- Star, public radio, currently employed by ING. McLendon. Available February 28. Jon Pos- Need ratings? Try an employed swinger with ton, WAKY, Louisville. personality plus ideas. Box 191E, BROAD- Young announcer (28) radio -tv. Near col- CASTING. lege- strong on news - prefer nite spot. At- Love radio. Willing to work. Chance more tend day school. Box 146E, BROADCAST- important than salary. News. Personality ING. Announcer, disc jockey, experienced, fast dj. Tape, resume. A. Tranowski, 6044 S board, good ad lib, wants to settle, not a Knox, Chicago, Ill. drifter. Long Island, PR. 5 -0605. Box 195E Personality country D.J. 30 years experi- BROADCASTING. ence, can do news. Employed in major market, musician, sober, dependable. Tape ref- Technical erences and resume on request. Box 148E, Reward-25% of first weeks salary for in- BROADCASTING. formation to securement of announcing job First phone, employed, old ham, mainten- in midwest for experienced dj. Box 198E, ance, 12 -8 a.m. transmitter watch only! Bright, happy sounding dj with extensive BROADCASTING. background-PD- announcer -dj in highly re- Permanent, inquiries answered. Box 899D, garded top rated metro operations-seeks BROADCASTING. Box 151E, BROADCAST- Announcer, recent graduate of top broad- the right station. casting school. Single- reliable anywhere, ING. First phone, 15 years experience, like posi- Box 200E, BROADCASTING. tion in west farm Talent and experience in live play -by -play and big game country. Announcer, disc jockey, little experience but Prefer early shift, may help on farm pro- all major sports and recreation; production gramming or sales. Box 929D, BROADCAST- and all phases of announcing. College grad- big potential, fast board, good ad lib, proof ING. uate, married, three children, 35 years of not promises. Box 196E, BROADCASTING. age. Interested in stability. Tape and addi tional information on request. Box 155E, College graduate seeking experience. Vet- First phone engineer, 4 years experience BROADCASTING. eran, single -23. Staff announcing, sports, AM transmitters, married, desire perma- play -by -play. Will travel anywhere. Salary nent position in N.E. or N.Y.S.. Box 152E, DJ/announcer, experienced. Not a floater or open. Tape and photo on request. Box 206E, BROADCASTING. prima donna. Box 162E, BROADCASTING. BROADCASTING. Quality announcer, 26. Earning $7500. Seek- Announcer -first phone. Presently with Rocky Broadcasting technician, three years radio ing metropolitan market opportunity. Fam- Mountain kilowatt. Experienced all phases, and television, some maintenance. First ily. Box 163E, BROADCASTING. college town preferred. Box 208E, BROAD- CASTING. scnceodary iocadfiloteir n or ñarm mountains 5 experience radio between Rockies and Pacific coast. North or I'm Ready Now! years south. Box 185E, BROADCASTING. tv single, dependable. Adjustable delivery. Negro dj- Experienced fast moving format. Minimum $85.00. Anywhere U.S.A. Box Colorful personality. Available immediately. 166E, BROADCASTING. Box 209E, Chief engineer combo. News and interested BROADCASTING. in sales. Experienced with good voice. Cress - immediately, 2 years wood 2 -1864, Aberdeen, Announcer. Available 8 - Maryland. announcing, 5 years engineering experience. Announcer- operator, years, adult middle Desires position in Ohio, Indiana, Kentucky. road format, news director, PD, currently with 1 kw NBC affiliate, married, 33. Donald First phone recent electronics school grad- 1 Veteran, single, 3 years college. Excellent uate references. Tape, resume and personal in- J. Barry, WIKE, Newport, Vermont. desires training position. Will travel. 168E, BROAD Write or phone Robert Carolin, 204 Conklin terview upon request. Box Ave., Syracuse, N. Y. HO 3 -0020. CASTING. Staff announcer with first license, negro. Some college. Single. Board, dj, etc. Sol radio -tv Brown, 5950 N. 16th St., Philadelphia, Penna. Chief engineer fully qualified all phases Announcer (one year radio) seeks high or low power, over 20 years experience. operation. Hardworking (28 year Phone: HA 4 -6510. terested in news job. Box BRÓAD- If you want mature ability and knowledge. CASTING. Top rated personality dj, production, pro- contact Farrelle, 7605 E. Parkway, Sacra- motion genius. Major market "modern" ex- mento, California, telephone Garden 1 -2026. Young man seeks start in radio. Slight experience, looking or swinger, any market. perience. speech training broadcasting Salary open. Family. Contact: "D-I", 3140 school. Some college, third phone. Box 173E, Aintree Lane, Los Angeles 23. Production- Programming, Others BROADCASTING. Announcer -d.j.- interview -'talk show' host. Medium, small markets: Deejay with 3- Eight years same station. Prefer late or all - Farm broadcaster, radio -tv, excellent repu- years experience seeks "personality" sta- night show. Music: standards and jazz. Jim tation built on steady results. Box 8531). tion. No 'top-40." Box 174E, BROADCAST- Dougherty, 103 Middle Road, Muscatine, BROADCASTING. ING. Iowa. Experienced sports director. 16 years play - Number one Pulse dj -with PD experience. Available immediately staff announcer -PD; by -play basketball, football, baseball. Or- 27, married, veteran. Four years with for- six years experience, some tv; versatile, ganize and handle entire sports program. mula radio. Want modern sound station of- family man; desire a responsible spot with $175.00. Southwest or midwest. Box 139E, fering chance for advancement. Box 177E, quality group. Will not rock, but roll well. BROADCASTING. BROADCASTING. Contact L. Edwards, Box 6104 Station F. Milwaukee, and for sports minded Wisconsin for interview Progressive dedicated program director with Sports announcer looking live audition. complete 9 year background in metro mar- station finest of references. Box 181E, kets will develop sound and image in ac- BROADCASTING. Broadcasting school grad looking for perma- cord with your policy and needs. Served nent position. Low, trained voice. Formerly as PD- announcer and personality -DJ in re- Single, 24 year old combo man desires po- professional singer. Good -sell commercials. spected top rated stations. Can deliver in sition in upper midwest or southwestern Enthusiastic beginner. Norman Everett. 3741 ready for right U. S. Employed-tape and resume available all operational phases first Box Dukeshire, Royal Oak, Michigan, Liberty offer. Box 150E, BROADCASTING. pertinent details letter. 9 -4159. -se BReertin Production and programming background. An English voice. Warm, deep, gentle: good Have worked as announcer (chief cook and Attention south, southwest, west. Jock 13 bottle washer) to sport director, years all phases, 30, family. Now employed, music, news, housewives or late night. program Box 184E, BROADCAST- Tapes can fly away. John Hempenstall, 11 director and station manager. Married. best references. Noel Road, Birmingham, Warwickshire, Have children. Will travel if salary and op- ING. England. portunity warrants. Box 156E, BROAD- top rated an- CASTING. Experienced chief engineer, Announcer -dj years experienced, ma- nouncer currently employed seeks advance- -2' D- A -Y I'm ment. Box 186E, BROADCASTING. ture voice, vet, 26, married, best references. -E, means Dependable-Ambi- Call Frank Mallard, MA 7 -8727, 618 Wash- tious-Young-and-Energetic. Experienced in all of radio Personality. 5 years radio, two years tv. ington St., Quincy, Florida. Well acquainted with all music. Creative, eeringg. st Box r 160E, BROAD - friendly. Different approach to modern Announcer, 1st phone, limited experience. CASTING. "chart' music. Seek medium or large mar- No maintenance, no car, $80. BE 7 -6721 after ket anywhere. Now employed midwest. 5. Walter Plasecki, 2219 N. Parkside, Chicago. News director in 5- station market seeks ad- Good news delivery. College degree. Mar- vancement. 6 years experience. Outstanding ried. Specify type music for tape. Box 187E, Broadcasting school graduate. Seven months, local news from source to sound. Excep- BROADCASTING. combo experience, first class ticket. De- tional documentaries. Recipient 6 major pendable, light on experience, strong on awards. East only. College. Family. Box Married announcer. 7 years major market diligence. Married, 28 years old. Will re- 199E, BROADCASTING experience both radio -tv, seeks perma- locate. Tape. photo, resume, upon request. nency. Year contract desired. No screamer Rod J. Rodriguez, 1553 North Poinsettia Gal Friday mike work, copy, traffic, you but good production. All markets consid- Place, Hollywood 46, California, Hollywood name it. Excellent references. Ann Char - ered. Box 188E, BROADCASTING. 4-3541. bonneau, Lisbon, North Dakota.

BROADCASTING, February 20, 1961 153 f) 4 TELEVISION Help Wanted -- (Coned) Situations Wanted -(Coned)

Help Wanted-Sales Production-Programming, Others Production- Programming, Others

Major midwest market. Unusual opportunity Television director. Experienced television Chief producer -director, medium market, for alert, capable, experienced salesman in- director for educational station. College seeks advancement. Available immediately. terested in building for the future. Salary background with production ability in com- Five years commercial and educational tele- plus commission and car allowance. Lead- mercial and educational television desired vision and radio experience. Married, son. ing station in market with solid management Immediate opportunity. Contact: H. E. Barg, military obligation completed. B.S. degree and ownership. Excellent working conditions 1015 North Sixth Street. Milwaukee 3, Wis- in radio -television. Creative and industrious and benefits. Send complete background, consin. with amiable disposition. Top references. picture, references. Box 114E, BROADCAST- Program service organizations and educa- ING. Television writer. Writer with radio or tele- tional television also considered. Salary vision experience for immediate full -time second to opportunity. Box 992D, BROAD- continuity -traffic position with educational CASTING. Local sales position available for right man television station. Contact: H. E. Barg. 1015 with CBS station in large midwestern mar- North Sixth Street, Milwaukee 3, Wisconsin. ket. Send complete resume and photo in Program director- producer-announcer. first letter. Box 135E, BROADCASTING. Strong on cost- control, sales orientated pro- TELEVISION gramming, personnel training. Seeks position leading to station management. Box 107E, Announcers BROADCASTING. Situations Wanted - Management Progressive three- station southwest market Experienced newsman who can report, needs announcer capable of good commer- Management -10 years varied, thorough tv- write, and deliver news on the air. Leaving cial delivery. Salary open. Send full resume public relations experience (producer-direc- military service next month. Write Box including audio tape and video tape, if tor-film director). Family man. Box 140E, 147E, BROADCASTING. available. Box 165E, BROADCASTING. BROADCASTING. Program manager, production chief, news- Commercial management, local and regional man. 12 years experience includes univer- Immediate opening experienced on- camera sales experience, college degrees, married. sity teaching, announcer -director. Salary commensurate Box 171E, BROADCASTING. radio -tv announcing, tv pro- with duction- direction, radio -tv program man- ability. Send all pertinent information agement. Major market experience. Best first letter with picture, resume, film and /or references. video tape. Personal interview will be re- Announcers Box 178E, BROADCASTING. tor, WHTN- TVrHuntington, West Virginia. Television announcer. Long experience, Desire position as production manager or seeks prosperous market anywhere. Box program director. Experience includes: 5 141E, BROADCASTING. years producer- director, 0 months lighting Technical director, 3 years technical director. Expert - enced in all phases of production and pro- Experienced tv staff man seeks opportunity gramming. Master's progressive news departments. Box 193E, degree in telecommuni- RV studio engineers. Excellent oportunities BROADCASTING. cations. 1st class license. Box 180E, BROAD- for men having knowledge of theory and CASTING. aggressive interest in station operation. Top Hight tv announcer wants metropolitan Group tv station corporation. Send resume market. Minimum $8500. Write for tape and Tv news man to gather, film, write, deliver. to Box 856D, BROADCASTING. sof. Daniels, 12007 Markham Rd., Independ- Presently medium market tv news director. ence, Missouri. 14 years news, play -by -play sports, special Experienced transmitter engineer -VHF sta- events. Rated high in appearance and de- tion midwest. Small market. Have knowl- livery. Mature, married, reliable, ambitious. edge of micro -wave. Send resume of quali- Technical Best of references. Complete details, sound fications to Box 153E, BROADCASTING. film, reason for leaving, on request. Write Young married vet. Experienced. 1st phone. Box 190E, BROADCASTING. Vacancy for television engineer. Experience Available immediately. Box 979D, BROAD- desirable but not absolutely necessary if CASTING. TV newsman, 30, B.S. journalism, experi- have radio background and willingness to enced all phases. Resume on request. Box cooperate and work. Good working condi- Maintenance and control room operations, 201E, BROADCASTING. r tions. Manager, KSWS -TV, Roswell, New first phone, some tv transmitter experience. Mexico . Good educational and experience back- Engineer with tv experience or tv technical ground. Box 132E, BROADCASTING. FOR SALE school graduate for tv master control opera- Competent studio operations interns com- tion, video tape recording and maintenance. pleting comprehensive technical and pro- Chief Engineer, WEDU, 908 South 20th St., duction training seeking employment. Con- Equipment Tampa 5, Florida. tact Intern Supervisor, WTHS -TV, Miami. TV engineer - Leading station expanding Complete 12 KW G.E. TT-25A transmitter. staff has opening for transmitter operator. Production -Programming, Others Does not include harmonic filter or filter- Actual tv experience not necessary, but must plexer. This transmitter is presently operat- have first class license and ability learn Position in radio or tv news or position in quickly under guidance chief engineer. Effi- educational tv. BA and MA degrees. Good beg avail ble upon gvery cshort i notice. Bolx ciency apartment available at radio trans- newspaper, radio, tv background. Sober. 712D, BROADCASTING. mitter for single man. WSAV -TV. Savannah, Single. Want to relocate by June 1. Box Georgia. 863D, BROADCASTING. 2 -Ampex VR -1010 color conversion kits mounted in short racks. 1 -Ampex color standard. All in excellent condition. Will sell for $4 of original price. Contact Al Hillstrom, KOOL Radio- Television, Inc., 511 West Adams St., Phoenix, Arizona. 200 foot guyed R.E.C. tower. Tubular steel, TAPE DUPLICATING uniform cross section. No insulator, otherwise in excellent condition. Complete with guys. Make offer over $800, or swap for Let us make duplicate copies of your magnetic tape recordings. FM equipment. Tower may be seen in Marin County, KTIM, San Rafael, California. Fine quality AMPEX duplicators used. Two used Eicor tape recorders in operating Can furnish tape condition. $75.00 for both plus transportation at savings, also package handle, and ship copies for you. charges. WASA, Harve de Grace, Maryland. Sample Price: (in quantities of 1001) Isoformer- Andrew type 2015 16 kw list price $350. Will sacrifice at $230. Never uncrated. Call collect Charles Blohm, WDOE, 1200' reel, duplicate only ______.. $ .50 Dunkirk, New York. 1200' reel, Presto model ON disc recorder chassis, com- duplicate & furnish tape $2.27 plete with two feedscrews, 1D cutting head. Excellent condition. WKCT, Bowling Green, Kentucky. For other prices write: Model Y-4 Presto disc recorder. New price. $775.00 for best cash offer. WMIK, Middles- TAPE RECORDED PUBLICATIONS boro, Kentucky. Box 27 RCA 5DX transmitter with tubes and spare parts $5500. F.O.B. Good condition. Late Opelika, Alabama proof of performance available. Also have 398 self supporting Truscon tower, make offer. Keith Ketcham, WOI, Ames, Iowa.

154 BROADCASTING, February 20, 1961 FOR SALE INSTRUCTIONS Help Wanted- (Cont'd) Production- Programming, Equipment- (Contd) FCC first phone license preparation by Others correspondence or in resident classes Grantham Schools are located in Hollywood, Complete, brand new, uncrated. for FM sta- Seattle, Kansas City and Washington. Write WE WANT tion 1000 B transmitter including monitor, for our free 40 -page brochure. Grantham remote control and automation. Priced for School of Electronics, 3123 Gillham Road, NEWS DIRECTOR: Bather, edit, air news immediate sale. Contact: Walter Caldwell, Kansas City 9, Missouri. 408 ANNOUNCER: sincere seller -not Amarillo Bldg., Amarillo, Texas. Ph: screamer DR 4 -0107. Announcing, programming, etc. Twelve week intensive, practical training. Brand ENGINEER: strong on mainte- new console, turntables, and the works. nance, light board Five portable turntable consoles utilizing Elkins School of Broadcasting, 2603 Inwood trick 524 Fairchild turntables -some with two Road, Dallas 35, Texas. Gray pickups. Located in Hollywood. Call WE OFFER A. H. Carlson, Cumberland 3 -6111, x 6170, 1st MONEY: Since 1946. The original course for FCC young management that believes or write P.O. Box 296, Azusa, California. 6 phone license, 5 to weeks. Reservations radio is fun, stable, friendly market in jr. required. Enrolling now for classes starting college town with Rocky Mountain climate March 1. April 26, June 21, August 30. Octo- . . . salary requirements and resume to, Will buy or sell broadcasting equipment. ber 25. For information, references and res- Guarantee Radio & Broadcasting Supply ervations write William B. Ogden Radio Box 158E, BROADCASTING Co., 1314 Iturbide St., Laredo, Texas. Operation Engineering School, 1150 West Olive Avenue. Burbank, California. "Au- TV video monitors. Metal cabinets, rack, thorized by the California Superintendent portable remote kine, educational, broad- of Public Instruction to issue Diplomas upon cast, starting at $199.00. 50 different models, completion of Radio Operational Engineer- 8" thru 24 ". Miratel, Inc., 1st St. S.E. & ing course." RADIO TRAFFIC MANAGER Richardson, New Brighton, St. Paul 12, Minnesota. FCC first phone license in six weeks. Guar- anteed instruction by master teacher. G.I. Unusual opening for a person with sev- approved. Request brochure. Elkins Radio eral years experience in radio traffic. Dehydrators, automatic reactivation, silica License 2603 Dallas, School, Inwood Road, This position is with a leading Midwest gel, thermal control 35 HP motor, dry air at Texas. controlled pressure. Complete with gauges, 50,000 watt station. An outstanding $300.00 complete. manifold etc. New -unused. FCC license six -week resident class. Guar- opportunity for a well FOB. Sierra Western Electric Cable Com- anteed instruction. New classes every seven qualified sea- pany, 1401 Middle Harbor Road, Oakland 20, weeks. Pathfinder, 5504 Hollywood Blvd., soned person. Excellent salary and California. Hollywood. other benefits. Apply by letter and include photo, resume and Be in 6 weeks. Guar- salary require- 36 section prepared. First phone -AM -FM towers. Uniform cross anteed instruction. Elkins Radio License ments. All replies will be held in guyed type. Heights 100' to 360'. Phone RE School of Atlanta, 1139 Spring St., N.W., 2 -9350, U.S. Tower, 249 Bartow Lane, Peters- strictest confidence. burg, Va. Atlanta, Georgia. Elkins Radio License School of Chicago. Box 205E, BROADCASTING Now serving the mid -west. Quality instruc- WANTED TO BUY tion at its best. 14 East Jackson St., Chi- cago 4, Ill. Stations MISCELLANEOUS RADIO Career broadcaster, seeking to upgrade, will Situations Wanted for metropolitan radio All broadcast employees: wallet press card! -Management pay fair market price Identification . emergencies remotes station billing $300,000.00 upward. Also Name station lettering; plastic lamin- wanted: medium VHF -TV station. Replies ated! $2.95. Pat Adams, Box 657D, BROAD- treated strictly confidential. Box 955D, CASTING. BROADCASTING. 10 YEARS Comedy for deejays!-"Deejay Manual," a PROGRAMMING Midwestern company interested in local or complete gagtlle containing bits, adlibs, gim- - regional AM. Will lease, lease with option, mix, letters, patter, etc. $590- Show -Biz SALES MANAGER or buy the right station. Will consider any Comedy Service (Dept. DJ -4), 65 Parkway size market, any area of U.S. mainland with Court, Brooklyn 35, N. Y. Ten years programming and sales manage- potential. Reply Box 128E, BROADCASTING. ment experience at WOOD & WOOD -TV, s. Grand Rapids, Michigan. Excellent back- Call letter items-Lapel buttons, mike plates. ground in all operating phases of dio Equipment studio banners, car tags, bumper strips, etc. and tv. Top -rated publie speaker. rOut- Bro -Tel, Box 592, Huntsville, Alabama. standing history of participation in civic affairs. Most interested in the job with the GVA will produce your customized station greatest challenge. Will consider invest- 1 -RCA type WR39 or WR89 television cali- breaks, comedy bits and lively from Box 131E, BROADCASTING. Jingles ment. References (which include present brator. $6.50 per spot. Write for demo. GVA, 54 Al- employer) and brochure available on Used bot press. State make, model, condi- varado, San Francisco. quest. Frank Sibson, 1110 Breton Rd. SE, tion and price. Box 149E, BROADCASTING. Grand Rapide 6, Michigan. Phone CL RADIO 2 -6729. Wanted: Used FM frequency modulation good condition. Box 176E, BROADCAnTI Help Wanted - Management Wanted: Station in west (up to ten thousand down) or CP. Box 182E. BROADCAST- Announcers ING. -SALES EXECUTIVES WANTED- ' IIIIIIIC1111111111111Cll11111111IIIClIIIIIII111I111111111111111CRlllllllllllgllllllll_ Highly successful radio owner -manager multi- market operator, sold last month, Community Club Awards prestige RADIO & TV PRO seeking new connection, buy radio station Major market disc jockey available with good potential, or negative control Radio -TV promotion realigning terri- immediately for personality spot with management, or management contract tories. Openings "Ohio- Kentucky," "Mis- with big potential. Versatile per- on right set -up. Highest character, experience former. Can double on news. Tight, and financial references. Send details. I'll souri- Arkansas-Kansas," "Inter- Mountain fast production. Mid 30's. College. F. 197E, El visit you. Box BROADCASTING. areas," and "West Coast." Full -time Family. 13 years experience. Tape, resume, picture, on request. Desire B Bluebird records of Vaughn Monroe -Please travel, home weekends. Training New personal interview. Write immedi- submit list and price to Box 207E, BROAD- ately. F. York Office. $200 week advance 90 day 5. CASTING. Box 922D, BROADCASTING

trial. $7,500 salary plus commission I Two tower phasing equipment and monitor; 0- 11II ICIIIIIIIIIIIIIC7111011 !IIIICIII IIIII IIIICllllil !l111IICIIIIIlIIIIlllCIIIIII h field intensity meter; accessory equipment. thereafter. $25,000+ potential. Major Box 503, Carthage, Missouri. medical, other benefits. Salesmanship, Multiplex receivers. State make, model, age, poise, good NEW condition and price. WMDE, Greensboro, showmanship, personality, WE HAVE D.J.'s North Carolina. appearance a necessity. Preference ap- All sizes, all colors, all ages, all sexes. plicants CCA station experience. De- And all willing to work -eager to please. Ampex Alto tonic 450 H eight hour tape re- No prima donnas. Costs you nothing to producer 3 %" per second and one Gates Sta- tailed resume, pix first letter. Box 537, get their tapes. Tell us what you ant. level for background music system. Advise Placement Dept.. J. B. Johnson School, condition and price. WWNS, Statesboro, Westport, Conn. 930 F St., N.W., Washington 4. D. C. Georgia.

BROADCASTING, February 20, 1961 155 TELEVISION Help Wanted-(Cont'd) Production -Programming, Others STATIONS Help Wanted -Technical FOR SALE WANT TO LIVE IN COLORADO? EXPERIENCED NEWS IN COLORADO TV TECHNICIANS DIRECTOR 250 Watt Full Time

For Denver's leading TV station. . . . $75,000 29% Down in major Large midwest station MUST have heavy news experience in Box 161E, BROADCASTING market needs qualified, experi- writing, editing and airing own newscasts.... MUST have good commercial enced technicians, capable of delivery and know how fo dig for a story. operating and maintaining latest Resu m e and audition VTR or SOF to: and white and color equip- black Mann Reed ment. Permanent positions. Send Progra m Director Calif single fulltime $150M terms Va daytimer 25dn n single KBTV -Cha nel 9 Iowa single ful!time 82M cash detailed experience record and 1089 Bannock Str et Texas single 250w 28M Pa small daytimer 100M 15dn Denver, Colorado Calif medium fulltime A2M 30dn references to: Fla metro daytimer i65M 20dn Va metro regional 215M 29% Box 121E, Midwest metro daytimer 200M terms BROADCASTING Midwest capitol daytimer 90M 29% FOR SALE South major fulltime 315M terms And Others Equipment CHAPMAN COMPANY 1182 W. Peachtree St., Atlanta 9, Ca RADIO REMOTE CONTROL SYSTEM Model RRC -10 Complete system featuring 950 me STL for SALES ENGINEERING conveying main channel, mx channel, and control signals for FM transmitters. Tele- metering included. Control units can be adapted to your existing STL. Write for MAJOR ESTABLISHED ELECTRONIC information. MANUFACTURING COMPANY HAS Texas semi -major regional $200,000 29% IMMEDIATE OPENING FOR MAN- MOSELEY ASSOCIATES P.O. Box 3192 Barbara, -Texas single regional $63,000 -Texas AGER, T E L E V I S I O N EQUIPMENT Santa Calif. ELECTRONIC single fulltime $52,650 29% 10 yrs.- SALES. MUST HAVE Texas single fulltime $100,00b 2996 BACKGROUND AND SHOULD HAVE Texas COLLEGE DEGREE. EXTENSIVE EX- single regional $47,500 25%(j PERIENCE IN THIS FIELD WILL BE Texas fulltime single $160,000 29% CONSIDERED IF YOU HAVE AT INSTRUCTIONS Arkansas fulltime single $65,000 for 80% LEAST TWO YEARS OF COLLEGE -Southern major regional halftime $350, - TRAINING. EXPERIENCE IN ELEC- tIIIIIIITIIITT 000-Southern single day $45,000 $7,250 TRONIC SALES, MANUFACTURING, down- Southern single fulltime $50,000 OR BROADCASTING HELPFUL. IF NEED PERSONNEL? $10,000 down-Southern major regional YOU WANT TO ENJOY THE BENE- day $150,000 29 %- Southern major re- FITS OF WORKING WITH ONE OF Someone for camera, floor, film, con- gional day $140,000 29% -West Coast THE TOP ELECTRONICS SALES OR- fulltime regional $365,000 29 %- Florida GANIZATIONS IN THE NATION MAIL tinuity, directing or sales? We have single regional $50,000 $9,000 down - COMPLETE RESUME, SALARY RE- graduates who can handle the job. Florida major day $120,000 -Florida semi - QUIREMENTS AND PHOTO. ALL RE- With 3 schools to serve you -and major Skw $225,000-Florida semi -major PLIES CONFIDENTIAL. BOX 157E, throughout you'll regional fulltime $230,000 29% Florida BROADCASTING. graduates the nation, semi -major regional $265,000 29 %- find our services as close as your tele- Florida single day $35,000 cash-Louisi- phone. ana major day $97,500 29% down- Others! PATT McDONALD CO., BOX NORTHWEST 9266, AUSTIN 17, TEXAS. GL. 3-8080. SCHOOLS 1221 N.W. 21st Ave., Portland, Oreg. 737 N. Michigan Ave., Chicago, lll. 6362 Hollywood Blvd., Hollywood, Cal. STATIONS FOR SALE TELEVISION ENGINEERS EMPLOYMENT SERVICE NORTH WEST CENTRAL. Daytimer. Profit- Qualified engineers are needed for able. Absentee owned. Did $70,000 in Video Tape Recording, Camera Con- 1960. Asking $90,000 with good terms. trol Operation, and Color Equipment JOBS IN RADIO & TV PACIFIC NORTHWEST. Daytimer. Gross $40,000. Good profit. Ideal man and wife. Maintenance. Research and Develop- THROUGHOUT Asking $75,000 including real estate, car ment Department available for out- THE SOUTHEAST and other assets. Good terms. standing engineers. Minimum of one Talent scouts for the station you're look- year's experience or two years of col- ing for - free registration - confidential JACK L. STOLL service. Immediate job openings for - lege and first class license required Announcer- Engineers & ASSOCS. Salary based on individual qualifica- Engineer-Salesmen Announcers -Newsmen-D7.'s Suite 600 -601 tions. Write or call Durwood H. Neuse, 6381 Hollywood Blvd. Engineering Supervisor, WRAL -T V, PROFESSIONAL PLACEMENT Los Angeles 28, Calif. Raleigh, N. C. 458 Peachtree Arcade, Atlanta, Ga. HO. 4 -7279

156 BROADCASTING, February 20, 1961 Continued from page 150 in New Bedford, Mass., tv ch. 8 proceeding. SUMMARY OF COMMERCIAL BROADCASTING Action Feb. 6. Compiled by BROADCASTING Feb. 16 On request of Gordon Bcstg. of San Francisco Inc. (KQBY), San Francisco, ON AIR CP TOTAL APPLICATIONS Calif., and without objection by other par- Cps. Not on air For new stations ties, continued further prehearing confer- AM 3,524 32 127 803 ence from Feb. 7 to Feb. 21 in proceeding on its am application and that of Robert L. Lip- FM 771 70 188 120 pert, Fresno, Calif. Action Feb. 7. TV 478 21 81 99 Scheduled further hearing in group U -A for Feb. 23 in proceeding on am applications of Mid-America Broadcasting System Inc., OPERATING TELEVISION STATIONS Highland Park, Ill., et al. (Group U -A appli- Compiled by BROADCASTING Feb. 16 cants are North Suburban Radio Inc., High- land Park, et al.). Action Feb. 14. VHF UHF TV Granted motion by Coastal Bcstg. Co. Commercial 455 78 533 (WLAT), Conway, S. C., and continued Feb. Non -commercial 38 16 54 14 hearing to March 10 in proceeding on its am application. Action Feb. 13. Hearings in proceeding on application of COMMERCIAL STATION BOXSCORE AT &T charges, classifications, regulations and practices for and in connection with Compiled by FCC Dec. 31 channels for data transmission having been AM FM TV completed, certified record to commission, 478' without recommended or initial decision, in Licensed (all on air) 3,514 755 accordance with commission's order of desig- CPs on air (new stations) 33 66 17" nation released Sept. 30, 1957. Action Feb. 14. Cps not on air (new stations) 120 197 84 On own motion, scheduled prehearing Total authorized stations 3,667 1018 634 conference for Feb. 21 in Columbia, S. C., in hearing) 612 72 30 tv ch. 25 proceeding. Action Feb. 6. Applications for new stations (not Granted petition by Dixie Radio Inc., Applications for new stations (in hearing) 179 30 64 and continued. among other procedural Total applications for new stations 791 102 94 dates. hearing from Feb. 23 to March 9 in for major changes (not in hearing) 545 46 33 proceeding on its application and that of Applications Harry Llewellyn Bowyer Jr., for new am Applications for major changes (in hearing) 275 4 19 stations in Brunswick, Ga. Action Feb. 6. Total applications for major changes 820 50 52 By Hearing Examiner Jay A. Kyle Licenses deleted O 0 0 Pursuant to agreements reached at Feb. Cps deleted 0 1 28 6 prehearing conference. scheduled certain procedural dates and continued Feb. 20 hear - 'There are, in addition, nine tv stations which are no longer on the air, but retain their ing to March 20 in proceeding on application licenses. of WACO Bcstg, Corp. (WACO -FM), Waco, which were on the air at one time are no Tex. Action Feb. 6. 'There are, in addition, 35 tv cp- holders but longer in operation. By Hearing Examiner Thomas H. Donahue Continued to date to be determined at prehearing conference to be held on Feb. 16 hearing scheduled for that date in proceeding on am applications. of The Bcstg. "Jet" WSTV Inc. (WBOY), Clarksburg, W. Va., (WKGN), Knoxville, Tenn., and with con- Co. Inc. (WJET), Erie, Pa., et al. Action W. Va. sent of other parties in am proceeding, con- Feb. 6. and Community Radio Inc., Spencer, Action Feb. 14. tinued date for exchange of exhibits from By Hearing Examiner Basil P. Cooper Scheduled further hearing for March 2, Feb. 16 to March 16, further prehearing con- limited to matter of financial qualifications ference from March 9 to April 10 and hear- Zy With consent of counsel, continued Feb. ing from March 28 to April 28. Action Feb. 3 hearing to Feb. 7 in proceeding on am ap- of Rodio Radio, Hammonton, N. J. Action plications of Franklin Bcstg. Co. Inc. Feb. 9. 13. (KMAR), Winnsboro, La., et al. Action Feb. Issued order following prehearing con- By Hearing Examiner Forest L. McClenning 3. ference in proceeding on applications of Bcstg. Corp. (WKBM-TV), On own motion, scheduled further pre - Pursuant to agreements reached at Feb. American Colonial hearing conference for March 9 in proceed- 7 prehearing conference, continued Feb. 13 Caguas, and (WSUR -TV), Ponce, both Puerto ing on applications of Gila Bostg. Co. for re- hearing to April 4 in proceeding on am Rico; upon request by applicant -permittee newal of licenses of stations KCKY Coolidge, applications of Franklin Bcstg. Co. Inc. and protestant and with the consent of KCLF Clifton, KGLU Safford, KVNC Wins- (KMAR), Winnsboro, La., et al. Action Feb. Broadcast Bureau, continued Feb. 28 hearing dates. low. KZOW Globe and KWJB -FM Globe, all 7. to March 14, as scheduled procedural Arizona. Action Feb. 10. Action Feb. 10. By Hearing Examiner Walther W. Guenther Denied petition by Frederick County Granted request by Radio Carmichael, Bcstrs. requesting that certain amendment Rulemakings Sacramento, Calif., and extended from Feb. and accompanying petition for leave to 16 27 in By report and order, commission final- to Feb. date for exchange of Its ex- amend its application for am facilities ized rule making in Docket 13610 designed to hibits on condition that Broadcast Bureau Winchester, Va., filed on Jan. 9, be accepted bring uhf television service in Harrisburg, counsel be offered reasonable opportunity conditionally, pending outcome of petition Pa., on more competitive basis and to be of to determine after receipt of exhibits for review which petitioner asserts it in- its whether he desires production of any wit- tended to file, of examiner's ruling denying convenience to public by having recep- in tion on channels located close together, ef- nesses proceeding on its am application, the petition for leave to amend and reject- 17. Accordingly, it deleted ch. et al. Action Feb. 13. ing amendment. Action Feb. 6. fective March Granted petition by KGFF Bcstg. Co. 55 and ch. 71 from Harrisburg and assigned Inc. (KGFF), Shawnee, Okla., for leave to By Hearing Examiner Annie Neal Huntting ch. 21 and ch. 33 to that city; deleted ch. 21 its am to from Lancaster and substituted ch. 55 there: amend application reflect author- Dismissed as moot petition by Franklin deleted ch. 33 from Reading with no channel ized change in tower height to 177 ft. Action Bcstg. Co., for continuance of hearing and replacement; deleted commercial ch. 18 from Feb. 8. postponement of various procedural dates in Baltimore and added ch. 66 for educational On own motion, scheduled further pre - proceeding on am application of Northwest use there; shifted educational reservations hearing conference for Feb. 13 and con- Bcstg. Co. (KVFD), Fort Dodge, Iowa. from ch. 48 to ch. 69 in State College, Pa., tinued March 1 further prehearing confer- Action Feb. 14. and from ch. 24 to ch. 66 in Baltimore and ence to date to be fixed at Feb. 13 prehearing Granted motion by Hudson Bcstg. Corp. made ch. 24 commercial there; substituted conference in proceeding on applications of (WCMB), Harrisburg, Pa., to substitute it as ch. 26 for ch. 36 in Williamsport, Pa., ch. 48 The Walmac Co. for renewal of licenses of party respondent for Rossmoyne Corp., pre- for ch. 40 in Dover, Del., ch. 40 for ch. 48 in stations KMAC and KISS (FM), San An- vious licensee of station WCMB, in consoli- Wlldwood, N J., and ch. 60 for ch. 26 in tonio, Tex. Action Feb. 9. dated am proceeding. Action Feb. 10. Shinglehouse, Pa. Granted petition by Broadcast Bureau Granted petition by Opelika- Auburn At the same time, it modified following and extended from Feb. 6 to Feb. 10 time Bcstg. Co. (WJHO), Opelika, Ala., for leave outstanding authorizations: WHP Inc., to to file proposed findings In proceeding on to amend its am application to show change specify operation of WHP -TV on ch. 21 in- applications of Washington State Univ. for in name of licensee -applicant partnership. stead of ch. 55 in Harrisburg; Hudson Bcstg. renewal of license of station KWSC (& Aux.) Action Feb. 9. Corp. to operate WDTV (TV) (now off air) and for mod. of license of KWSC Pullman, on ch. 33 instead of ch. 71 in Harrisburg; Wash., and The First Presbyterian Church of By Hearing Examiner Charles J. Frederick United Bcstg. Corp. of Eastern Maryland Seattle, Wash. for renewal of license of 5 ch. 24 in- 7. Continued Feb. 15 hearing to April at Inc., to operate WTLF (TV) on station KTW. Action Feb. place to be later designated; hearing had stead of ch. 18 In Baltimore, Md., and WGAL Granted petition by Central Wisconsin to in Bismarck. Inc., to specify operation of WRAK -TV on Inc., from Feb. 1 been scheduled commence Television and extended N. D., in matter of revocation of license of ch. 26 instead of ch. 36 in Williamsport; con- to March 1 time to exchange exhibits and - to Peoples Bcstg. 23 hearing to March 17 in Mandan Radio Assoc. for KBOM, Bismarck ditions. It dismissed order continued Feb. Mandan, N. D. Action Feb. 8. Co. to show cause why cp of WLAN -TV proceeding on its application for new tv to specify ch. 33 or 9 in Wausau, Wis. Granted petition by Willamette -Land should not be modified station to operate on ch. 55 instead of ch. 21 in Lancaster. Ann. Action Feb. 6. Television Inc.. and extended, among other ch. procedural dates, hearing from Feb. 14 to Feb. 10. By Hearing Examiner David I. Kraushaar March 28 in Salem, Ore., tv ch. 3 proceeding. KVLS (TV) Flagstaff, Ariz.- Requests allo- Granted joint petition by applicants and Action Feb. 6. cation of ch. 4 to flagstaff by substituting it continued pending further order hearing and French for present ch. 13; further requests FCC all other proceedings before hearing examin- By Hearing Examiner Millard F. issue order modifying its outstanding cp to er in proceeding on am applications of Upon oral motion of WKGN Inc. specify operation on ch. 4. Ann. Feb. 10.

BROADCASTING, February 20, 1961 (FOR THE RECORD) 157 How successful TV stations

handle unsold time...

7 steps that increase the effectiveness of TV station time salesmen

ARB LOCAL MARKET REPORTS -This industry standard is a basic ingredient in any station's sales effort. As a complete quarter -hour measure of television audience by both metro and total area, this report provides each and every station in the country with data that is recognized throughout the industry as the ultimate in accuracy, reliability and believability.

ARB 1960 COVERAGE STUDY (with Totals Updated to November 1960)- Station coverage strength in areas of importance to your marketing program is essential ... and ARB's full county -by- county report documents your station story. Updated station totals based on November 1960 survey results are also available for stations where changes have occurred since the basic study was made.

SPECIAL TABULATIONS- Demonstrating to a timebuyer how the cumulative audience for your spot package ranks with the "Gunsmokes" and "Wagon Trains" makes extraordinary sales (dollars and) sense. Dozens of other specially tailored ARB tabulations can have equally effective results for your specific needs.

OVERNIGHT COINCIDENTAL REPORTS -New program or new time period availabilities occurring between ARB market reports receive quick audience documentation with a special ARB Telephone Survey. Results are available overnight ... in time to whisk them off to the timebuyer's office for a "proof of performance" sales presentation.

SPECIAL SURVEYS -Studies of your picture quality in competitive fringe areas ... analysis of farm audience delivered ... or a repart on audience reaction to your news programming are but a few of the special areas where your efforts to inform the buyer will turn the trick in your favor.

ARB TV-NATIONALS--This complete and qualitative report on the audience to all network programs will greatly aid the local network affiliate in selling surrounding time spots to the "specific audience" conscious buyer. A wealth of detailed information in the TV-National complements the ARB Local Market Report, especially in sales presentations.

MULTI -CITY ARBITRON -Local network affiliates who receive this report daily are kept up to date by this competitive program index. Fast rising new programs are spotted immediately, and local spot adjacencies are sold just as quickly when such evidence is presented to the buyer.

The next step should be taken in the direction of your telephone to contact your ARB representative. And, may we remind buyers that all these steps will work equally well for you in evaluating your present or planned TV campaign.

AMERICAN RESEARCH BUREAU, INC.

WASHINGTON 4320 Ammendale Road, Beltsville, Md., WE 5 -2600

NEW YORK 1 Rockefeller Plaza, New York 20, N.Y., JU 6 -7733 CHICAGO 1907 Tribune Tower, Chicago 11, lll., SU 7-3388 LOS ANGELES 2460 W. Whittier Blvd., Montebello, Calif., RA 3-8536

158 BROADCASTING, February 20, 1961 OUR RESPECTS to Bernard Gilbert Hoberman, vp, gen. mgr., KABC Los Angeles It took him 20 years to get back to the West Coast

Last May, Ben Hoberman became tenant. After VE Day, he moved to British operation was added. general manager of KABC Los Angeles, Munich to build an AFN station there. The end -of- the -war incident had more ABC-owned radio station. On Aug. 1, This was the world's most powerful sta- lasting effects, however. Lt. Col. John KABC inaugurated a new program for- tion, with two 100 kw transmitters, one S. Hayes, then head of all broadcasting mat which turned its back on the music - in Munich, the other in Stuttgart, linked to American troops in Europe (now and -news pattern predominant in the to get its programs on the air. president of the Washington Post Broad- L.A. market in favor of a conversational Wartime Troubles On June 10, casting Div.), told the story to a group format. Ratings improved and, more 1945, at 5:55 a.m., the new station be- of broadcasters making an inspection importantly, billings for the final five gan operations with this sign -on an- tour of the European Theatre. One of months of 1960 were up 12% over the nouncement: "This is the Armed Forces them, Harry Wilder, was so impressed same period of 1959. Early in January, Radio Network, Seventh Army, Mu- by Ben's alert aggressiveness that he Mr. Hoberman was made a vice presi- nich." One listener, Gen. George S. offered him a job when he got out of dent of ABC. Patton Jr., shaving as he listened, cut service. And so, in 1946, Ben became That capsule success story, while himself, swore and threatened to court - assistant general manager of WELI covering only a few months of the his- martial the announcer (Maj. Robert M. New Haven, Conn. tory of Bernard Gilbert Hoberman, epi- Light, now president of the Southern Another member of the broadcasters' tomizes his career in broadcasting, which California Broadcasters Assn. of which party was Morris Novik. At his instiga- is to say, his life. For from the age of Ben is an active member) and everyone tion in 1948, Ben and his bride, Jacklyn 10, Ben has known that the world of else connected with the operation for Ann Kanter of Duluth, moved to De broadcasting was the only one for him. not knowing that the previous night troit. Here Ben put WDET (FM) on In high school in his native Chisholm, Gen. Patton's Third Army had replaced the air for the United Auto Workers, Minn., his chief extra -curricular activi- the Seventh in the area. which Mr. Novik served as radio consul- ties were dramatics and public speaking. Less than two months later, Ben, offi- tant. Ben stayed on as general manager The former got him no further than cer of the day, decided to try to find out for two years. "We won several awards parts in school plays, but his oratorical how much truth there was in the persis- but very few advertising contracts," he talents made him Minnesota champion tent rumors that the war with Japan was remembers. in the National Forensic League compe- about to end. He picked up the phone Into Tv and Back So, in 1950, Ben tition two years running. In 1939, the and talked to a Japanese military attache left WDET, and radio to become De- NFL national finals took him to Cali- in Berne, Switzerland, who, between troit's first full -time tv salesman, for fornia for the first time. "I spent many sobs, said he had been in contact with WXYZ -TV. In the next eight years he moments during the next 20 years trying Tokyo and it was indeed true that the picked up a number of competitors but to figure a way to get back," he said last war was over. Ben passed the news to he also picked up enough business for week. headquarters in London, which in- WXYZ -TV to make a very comfortable On-the-Job Education Ben got his formed the rest of the world, and sat living for the Hoberman family, which start in radio as an announcer -salesman back, proud of a job well done. But in- by now included three youngsters. "I'd at WMFG Hibbing, Minn. (not far stead of praise he was told (jokingly) probably still be there," Ben observed, from Chisholm and about twice as that in contacting the enemy on his own "if Jim Riddell, who hired me, hadn't large). "I began hanging around the sta- authority he'd violated a basic rule of gone to New York as executive vice tion in 1940," he recalled, "and in 1941 conduct and was sure to be courtmar- president of ABC. He persuaded me to they put me on the payroll." He was 18 tialed. go there too as manager of WABC. at the time (for the record, his birth Peacetime Pays off But again he Then he moved west and I reminded date is July 21, 1922). The job at was lucky and for several months more him that I wanted to get out there. So WMFG forced him to make a difficult he stayed in Munich. He then returned last spring when the KABC job opened decision. On graduation from Chisholm to Paris to head the entire French AFN up, he asked me if I wanted it and here High, he'd been offered scholarships at network of 12 -15 stations, to which the J am." Northwestern and Drake. "If they'd had Ben, Jacklyn, Tommy (10), David courses in radio as they do today there'd (8) and Joan (6) now make their home have been no problem," Ben commented. in Brentwood, about a half -hour's drive "But they didn't. So after some earnest from Ben's office. "The first thing I did soul -searching I decided that since radio was to build a pool. Swimming in it is was going to be my career I'd stay where my main exercise," he said. "That, and I was and get my education on the job." an occasional game of golf are all I have But World War II came along and in time for." Reading, mostly material per- November 1942 Ben enlisted as a pri- taining to his business, takes up many vate in the Army. Far from interrupting evening hours. Aside from SCBA, Ben's his career in radio, military service only memberships are in the Hollywood brought him a chance for experience far Advertising Club and the Radio & Tele- beyond what he had left behind. As- vision Executives Society of New York. signed to the Armed Forces Network, Proud of KABC's record in 1960, Ben worked at AFN headquarters in prouder still that in the first three weeks London until late in 1944, when he was of 1961 the station signed as much new sent to Paris to put AFN's first conti- business as had been added in the first nental station on the air. Next, he had three months of last year, Ben has just charge of a mobile station that traveled extended the conversational program- with the First Army until the end of the ming into the evening hours and fore- war in Europe. En route, Ben received KABC's Hoberman sees even better results in the months a field commission and became a lieu- Aggressiveness pays off ahead.

February 20, 1961 159 ()BROADCASTING, EDITORIALS Shock treatment delicate that no body of diagnosticians can come to unanimous agreement on its ills when something goes wrong. Gov. LeRoy Collins was called a few months ago Indeed there are some businessmen who say that current wHENto the presidency of the NAB, he was told that broad- talk of a recession is nonsense. They are in the minority, casting, above all, needed strong leadership. He delivered however, and we must side with the larger number of busi- that leadership a fortnight ago with a declaration of policy ness leaders and economists who are concerned, in some to the NAB board of directors that has most broadcasters measure, over the figures on unemployment, dwindling retail talking to themselves. sales and lagging production that prevail in some parts of Broadcasting needed a shock treatment. Gov. Collins the country. didn't spare the kilowatts. If his bill of particulars as to But it is evident that the recession can be cured. The shortcomings seems extreme (and it is, in our view) it question seems only to be how long it will take for the nevertheless will have served its purpose if it awakens cure to become effective. The time of cure, it seems to us, broadcasters from their deep slumber. Adjustments in Gov. can to an appreciable extent be decided by radio and tele- Collins' "positive program" can be made to meet the true vision and the advertisers who use those media. circumstances. If only half of his goals can be achieved The unemployed can be put to work and idle factories in the next two years, he will have fulfilled his leadership restored to production only if consumers who have money pledge and earned the right to a five -year extension of can be persuaded to spend it. The activation of that spend- his contract, along with the everlasting gratitude of the ing is a function of advertising. The function will be best profession. performed if broadcasters and broadcast advertisers take Gov. Collins, we think, overstated his case in some par- the maximum advantage of the great persuasive powers ticulars. We question, for example, whether broadcasting that are uniquely radio's and television's. is in mounting public disfavor. More people are listening and viewing than ever before. Double reason for sales effort The Magnusons, the Pastores and the Proxmires, as well as others in Congress, have been glowing in their praise ONE component of the broadcasting structure has a par- of news and information programming since the political ticularly difficult selling job to do in 1961. It is fm. conventions and the elections. President Kennedy would The story of fm broadcasting's recent growth in circula- not want live pickups of his news conferences if broad- tion and diversification in programming is told in detail casting were in disrepute. If Gov. Collins had confined his elsewhere in this issue. But the fm story has one unhappy appraisal of disfavor to specialized groups -the intellectuals note. The medium's advertising income is failing to keep who do little viewing or the professional critics -he would pace with other measurements of its expansion. have been right. Minority segments are always critical of The lag in income is the fault of fm broadcasters them- all mass media and, what's more, of all advertising. selves. They are failing to utilize on their own behalf the Gov. Collins, we think, also overstated the case against selling skills they are supplying, in some cases with con- research and rating services, obviously and understandably spicuous success, to the advertisers they have managed to based on a lack of knowledge of their overall functions. attract. The broadcaster isn't responsible for the creation or the Fm desperately needs the strongest push its operators operation of the services, which admittedly have shortcom- can supply. It needs to provide agencies and advertisers ings and which admittedly have a powerful bold on the with the facts on which buying decisions can be made. At economics of broadcasting. Broadcasting's customers -the this point of fm development the medium lacks the re- advertisers -demand and, to a degree, underwrite the pro- sources to build an industry-wide selling agency as big as jections into audience research. They demand much more am radio's RAB or television's TvB. But it ought to be than the bare audience ratings. able to scrape together enough money for some kind of Again, we agree that while the rating indictment is over- centralized sales effort. stated, the need does exist for a thorough reappraisal so Absent a discernible improvement in the selling of fm, that broadcasters will have more of a voice in their own the service will have to live on the leavings of other adver- economic well- being. tising media. The leavings aren't enough for fm to grow Between now and the NAB convention in Washington in big on. May, there will be many arguments about Gov. Collins' shock treatment. Should he have released the text and thus given to broadcasting's adversaries a check list? Should he AUCTION SALE have held his fire until he had more experience on the job? Was his pronouncement a well-timed bid for leadership or was it a premature pitch for czardom? Whatever the an- swers, Gov. Collins has asserted the leadership expected of him. His instincts are good. In our judgment, he has already earned the status of broadcasting's spokesman. Broadcasting's 1961 assignment WOULD be over -simplification to say that radio and ITtelevision can sell America out of the slump, but it would be difficult for recovery to take place without an enlargement in the volume and improvement in the quality of radio and television advertising. That, it seems to us, is the principal message of the information assembled in the special section of this issue that `7,! we call "Perspective '61.' Drawn for BROADCASTING by Sid Hix The American economy is an instrument so complex and "Please, lady. Stop saying, '1 freeze!' "

160 BROADCASTING, February 20, 1961 KPRC -TV SELLS SO MANY HOUSTONIANS, A BLOODHOUND COULDN'T FIND THE ONES IT DOESN'T! IC No "ifs" about KPRC -TV. KPRC -TV keeps Houstonians tuned to Channel 2 up to 27 hours a day! And not just by tricking them with hoopla and gimmicks. KPRC -TV helps persuade all Houston -all day and night. That's selling power! KPRC -TV is the neatest, fastest, easiest-to -use salesman you ever laid hands on. Try great new KPRC -TV selling!

Represented nationally by EDWARD PETRY and COMPANY Perseverance and faith in a new concept are the basic elements which help to create progress. Frank Lloyd Wright believed in the architectural concept that form should follow function. And his perseverance in face of strong opposition was justly rewarded. Today his great "know how" is reflected in more than thirty states. In all facets of our present -day business world it becomes evident that those firms who fully utilize their collective "know how" are the ones justifiably rewarded by the new business it creates.

J dallas radio & television He. prraented ey The Stations With The "Quality Touch "!

SERVING THE GREATER DALLAS-FORT WORTH MARKET The li.iyinul Clyllon Rey.eeenenlire BROADCAST SERVICES OF THE DALLAS MORNING NEWS