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B Roadcasti N G the Bus 35 Cents B ROADCASTI N G THE BUS " ^F" TELEVISION AND RADIO Ro uniyerst A ristate FEBRUARY 20, 1961 J4p; Library Science Z PERSPECTIVE '61: a status repôrrvr. n,t A ;ie line: a talk that shook 22 facets of radio & tv 71 the ur. 50 What media buyers look for in your station Sunny Florida making a strong bid for share before making a choice 27 of tv film production 135 COMPLETE INDEX PAGE 7 TATT E UNIVERSITY EEB241961 1:1;i is the rhythm of living Who else reaches the heart of America with this rich, joyful, throbbing beat? Who else sells with such a solid, swinging sound on a million Main Streets, a million times a day? Only Radio creates this rhythmic impact and only Spot Radio lets you . choose time and place to match it. OB Albuquerque WINZ ....Miami WRNL Richmond VSB ..... Atlanta WISN ....Milwaukee KCRA Sacramento VGR .. Buffalo KSTP .Minneapolis -St. Paul WOAI .. San Antonio Rodin Divisn,,, YGN Chicago WTAR Norfolk- Newport News KFMB San Diego VFAA Dallas -Ft. Worth KFAB Omaha KMA Shenandoah Edward Petry & Co., Inc. re Original :PRC Houston WIP Philadelphia KREM ....Spokane San Represen Sutil, VDAF ... Kansas City KPOJ .Portland WGTO Tampa -Orlando :ARK Little Rock WJAR Providence KVOO Tulsa ,l, JEW YORK CHICAGO ATLANTA BOSTON DALLAS DETROIT LOS ANGELES SAN FRANCISCO ST. LOUIS T1IEFFIGIES A SERIES OF FRAMEABLE ADworld CLOSE -UPS! heeling CEAt?VE EPAPEÑt (Sifc or 1-RE PRoPAGAtioN tXPLOSioN) R2 WTRelfigy TV SERIES FROM WHEELING, W. VA. Scan Zoo Animals, Inc., Los Angeles, California Important ... WTRF -TV Wheeling Market ... Dominant in Rich Booming Wheeling -Steubenville Industrial Ohio Valley ... 2% Million People spending 13/ Billion Dollars Annually ... 7500 Retail Outlets. Tops in Sales ...Service ...Results! Better Buy ... WTRF -TV Wheeling! vatrfte 316,000 watts network color WHEELING 7, WEST VIRGINIA Represented Nationally by George P. Hollingbery Company DECISION MAKERS LISTEN TO WC :M RADIO IN BALTIMORE! DECISIONS! DECISIONS! DECISIONS! Homemakers must make many decisions every day ... what to buy -where to buy - how to get the most mileage out of the fam- ily budget! The DECISION MAKERS -the folks with the money to spend -want to know about your products or services. Make sure they make the right decisions! Reach the DECISION MAKERS all day -every day - on the station that programs for the adult -level audience ... WCBM Radio in Baltimore! A CBS RADIO AFFILIATE 10,000 Watts 680 KC & 106.5 FM Baltimore 13, Maryland PETERS,G RIFFI , WOODWARD.... Eal..l. NrM.d Ry.nmmi.n BROADCASTING, February 20, 1961 .3 you can't miss... ....with channel 4 ,t. The Deeember 18; 1960 NSI shows that KRLD-TV reaches more homes in the Dallas- Ft. Worth market than any other station. Channel 4 leads in all six summarized time periods. Simple arithmetic shows that KRLD-TV's average number of homes reached in these six periods is 57.6% greater than Station B, 77.8% greater than Station C and 159.1% greater than Station D. Reach the Dallas-Ft. Worth market EFFECTIVELY with channel 4 represented nationally by the Branham Company THE DALLAS TIMES HERALD STATIONS Oftaftitee4" Ft it/o0 Clyde W. Rembert, President MAXIMUM POWER TV-Twin to KRLD radio 1080, CBS outlet with 50,000 watts. BROADCASTING, February 20, 1964 Changing NAB scene One of first "reforms" at NAB CLOSED CIRCUIT* under stem -to-stern reorganization counsel (BROADCASTING, Oct. 31, Color set count planned by President LeRoy Collins 1960). will be elimination of certain staff American Research Bureau can be functions filled by house executives Solving fm shortage expected to release soon sample survey and retention of outside consultants. made for December national report For example, vacancy created by resig- While it's still staff-level talk, new showing some 600,000 homes in U.S. nation of A. Prose Walker as engineer- idea to solve shortage of fm frequen- with color tv sets. In percentages, it ing manager may not be filled and an cies in big markets is getting attention breaks down to 2.08 per cent of total outside engineering firm retained. An- at FCC. This proposal would take tv homes in country able to receive other probable move will be elimina- away fm assignments from stations color. ARB also found 600,000 color tion of NAB's present research organ- that merely duplicate their am pro- tv home count checks off closely to ization, now headed by Richard Aller- grams and give them to applicants who that of RCA's sales figures. ton, with a consulting firm to be re- will do special programming job on tained. medium (see fm roundup story page Food show recipe 78. Executive suites ABZ Assoc. (see story, page 32) Shell game reportedly has taped pilot of new show With new chairman coming into that apparently could introduce "new Possibility Shell might return FCC, game of who gets the biggest to tele- concept" in food programming. Tar- vision in opened up Friday offices again is going full blast in near future geted for daytime network slot, pro- 17) when advertiser denied de- commission's cramped quarters. De- (Feb. gram, Love to Cook, disdains standard present newspaper- posed Chairman Frederick W. Ford ciding to continue recipe -giving format and emphasizes exercised his prerogative as commis- only ad philosophy through budget sophisticated entertainment and foods sioner to commandeer suite (7347 -55) year. Agency, Ogilvy, Benson & Ma- instead. Starring radio personality Jack formerly occupied by Dee Pencock's ther refused comment on report it Sterling and actress Jan Minor, pro- was to line up spot tv cam- regulatory division of general counsel's preparing gram is said to have created interest for Shell to mid- office. Legal minds were shifted to paign start before among all three networks as possible "temporary quarters" in second floor summer. vehicle for big national food adver- offices occupied by Conelrad staff, tiser. which has found new location on same Network for special floor. New Chairman Newton N. Medium-sized advertiser currently is DeGray consultant engaged in "delicate" negotiations to Minow will move into executive suite New "total advisory service" for line up live lineup of tv stations to in 7100 corridor. Disposition of offices both television and radio broadcasters "network" weeknight telecast of docu- occupied by outgoing Commissioner reportedly in process of development mentary one-hour special. Program Charles H. King (on both sides of by Edward J. DeGray, former presi- would be fed via cable facilities. Tar- 7200 corridor) has not been deter- dent of ABC Radio (1958 -60) and get is this spring with as many as 25 mined. before that with CBS and ABC in sta- markets involved. Hagerty picks Scali tion relations, national and local man- Spring training tapes agement and other executive posts for ABC's news-special events chief, some 20 years. If plans work out James C. Hagerty, currently in process With baseball edging into sports pic- along lines now developing, consultant of putting into operation gradual build- ture, Sports Network Inc., New York, service may also include New York up of news experts who will "partici- hopes to give coverage on tv added sales representation for stations on pate" in areas they cover (see story, excitement during early spring by pro- basis of non -conflict with their regular page 45), has made his choice for ducing half -hour taped programs on reps. After leaving ABC Mr. DeGray State Dept. He's John Scali, Associ- each major league team from training was radio -tv director of Citizens for ated Press' top -rung State Dept. cor- camps. Sports Network Inc. now dick- Lyndon Johnson National Committee respondent. For ABC, Mr. Scali be- ering with stations carrying major in pre- nomination drive last spring and comes network's expert in diplomatic league schedules. Taped programs subsequently worked on behalf of area, starts on job within week or two. would concentrate on how team is Kennedy -Johnson ticket. shaping up-providing information on No show? new players and status of veterans. Are brothers related? When FCC Chief Hearing Examiner Delinquency hearings Formation of Tedesco Inc., Minne- James D. Cunningham gets to Los sota public company, which has bought Angeles next month to get testimony Look for Senate hearings on impact WMIN St. Paul (see CHANGING from MCA's Taft Schreiber and exec- of television and movies on juvenile HANDS, page 45), raises interesting utives of Dick Fishell and Assoc. and delinquency. This is one of four main question. Brothers Victor and Nicho- Promotions Unlimited, firms that place fields currently being researched by las Tedesco are principals of Tedesco, merchandise on shows in exchange Senate Subcommittee on Juvenile De- Inc., but brother Albert and wife are for air credits, he may find himself on linquency, headed by Sen. Thomas applicants for 690 kc (500 w daytime the road without a show. Last week Dodd (D- Conn.). only) in Minneapolis. Legal positions attorneys Allen Susman, of MCA, and of brothers was at one time resolved Oliver Schwab, for the merchandisers, Although subcommittee members by FCC (they have no business rela- said decisions had not yet been made have not yet met to organize and de- tionship and are not considered related whether their clients would testify. tail plans for session, expectation is for purposes of duopoly) but intrigu- Last fall, when FCC began L.A. part that unit will hold two days of hear- ing question is whether this covers of its investigation into tv program- ings on tv and movies, with witnesses situation where they will be in same ming and who controls it, these wit- drawn from those industries and their market (provided Albert Tedesco wins nesses refused to testify on advice of trade associations.
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