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Influencer Marketing Class WELCOME TO CAMPUS NEW YORK ! 1 UNIVERSIDAD ADOLFO IBANEZ & EFAP NEW YORK- NYIT 1855 Broadway, New York, NY 10023-USA PROGRAM DESCRIPTION § 15 Hours Lecture § 15 hours Conference,Professional meet up, company visits and workshop § 10 hours Cultural visits DATES § From July 19th to Friday 31st 2020 2 TENTATIVE SCHEDULE Week 1 Week 2 Morning Afternoon Morning Afternoon Pick –up & Sunday 19/7 Check in Transfer to Free Free hotel Welcome and Influencer Central Park Monday campus tour- Wall Street Marketing Visit Workshop class Conference & Influencer Tuesday Professional free Marketing Company visit meet up class Conference & Influencer Influencer Wednesday Professional Harlem Marketing Marketing meet up class class Conference & Influencer Company visit Professional Thursday free Marketing + meet up class Farewell diner Conference & Grand Check out Friday Professional Central 31/7 meet up Optional activity : 9/11 Saturday Museum with Memorial Tour - - 3 - Statue of Liberty CAMPUS ADDRESS: 1855 Broadway, New York, NY 10023-USA 4 Week 1: Conference & Professional Meet up/ Workshop Workshop: Narrative Storytelling -Exploration of how descriptive language advance a story in different art forms Conference & Professional Meet up The New Digital Marketing Trends – Benjamin Lord, Executive Director Global e-Commerce NARS at Shisheido Group (Expert in brand management, consumer technology and digital marketing at a global level) Conference & Professional Meet up Evolution of the Social Media Landscape and how to reinforce the social media engagement? Colin Dennison – Digital Communication Specialist at La Guardia Gateway Partners Conference & Professional Meet up From business intelligence to artificial intelligence: How the artificial intelligence will predict customer behavior – Xavier Degryse – President & Founder MX-Data (Leader in providing retail IT services to high profile customers in the luxury and fashion industries . Conference & Professional Meet up Experiential Marketing (Out-of-Home strategies) 5 Week 1: Cultural Visits § Central Park A true New York emblem, Central Park is located in the heart of Manhattan. You will find many activities such as a zoo for entertainment, the Belvedere Castle and Shakespeare Garden to visit, the Bethesda Terrace where you will find an incredible viewpoint or even waterfalls little known to the general public. Central Park is indeed a New York tour you definitely shouldn't miss. § Historic Harlem The tour explores the history of Harlem, from its origins as a Dutch Village in the 17th century through its transformation into the “Capital of Black America” in the early 20th. Stops could include the Abyssinian Baptist Church, Striver’s Row, the Apollo Theater, The Schomburg Center for Research in Black Culture, Hotel Theresa, and sites associated with W.E.B. DuBois, Madame C.J. Walker, Malcolm X, Dr. Martin Luther King, Jr., Carl van Vechten, and many others. § Grand Central The tour focuses not only on the architectural highlights of the Terminal but provides a real story about little known secrets, anecdotes, and archival material. 6 Week 2: Influencer Marketing class Lecture The EFAP Influencer Marketing Course aims to offer tools for the development of Influencer Marketing actions within the framework of the city of New York. With 100% practical sessions, the course is inspired by the book created by the writer and entrepreneur Rafaela Almeida, who explains success stories and how to identify the best influencers and micro influencers to create actions for a company or products. It also offers tools to improve the Personal branding of the students and the recipe of the main influencers to improve popularity online. 7 Week 2: Company visits & activities § Financial District –Wall Street From the Dutch colonists trading with the island’s native inhabitants to the robber barons of the 19th century to the world financial center of the present day, Wall Street has a rich history of commerce that will be explored in this tour. Starting at Trinity Church and winding through the streets of banking giants and historic figures, stops may include the New York Stock Exchange, the Federal Reserve Bank, One World Observatory, and sites associated with the nation’s first Secretary of the Treasury, Alexander Hamilton, John D. Rockefeller and Victoria Woodhull. Tour ends around City Hall near the foot of the Brooklyn Bridge. Company visits § Google § Quartz (QZ.com) – New journalism with different perspectives on global economy across a range of 8 digital platforms LES OPPORTUNITÉS 2007/2018 Housing - Pod 39- 145 East 39th Street – NYC 10016 https://www.thepodhotel.com/pod-39/gallery.html 9 INCLUDED ü Welcome orientation and farewell diner ü Hostal in double room 12 nights (no breakfast) ü Academic lecture (15 hours) ü Conference & professional meet up and Workshop (15 hours) ü Company & cultural visits (10 hours) ü Metro Card Optional visits: 99 US $ : ü 9/11 Museum & Memorial Tour + Statue of Liberty 10 CONTACT US Patricia CHABAN Karine GAUTIER pchaban@@nyit.edu [email protected].
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