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Roadcastmg the BUSINESSWEEKLY of TELEVISION and RADIO

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Roadcastmg the BUSINESSWEEKLY of TELEVISION and RADIO I LO, 1001 JO YG\IJ Join IG1n roadcastmg THE BUSINESSWEEKLY OF TELEVISION AND RADIO ABC Radio tailors four networks to fit variety of formats. p25 Study shows 8 out of 10 prefer hour -long local TV newscasts. p55 CBS unveils recording -playback system with home -TV potential. p67 TV revenues top $2 billion, pretax profits hit $492 million. p70 COMPLETE INDEX PAGE 7 HAT IS AN nfluenclble 2 listener. Specifically, a Storz adio listener. Influencibles re the "in- touch" young oderns with ideas... buying eas. It stands to reason that hen you talk to the greatest umber of people in a given arket, your product or ervice gets known, and ought, faster. Got something sell? Influence the fluencibles. On a Storz ation you get action where counts -in sales. 1965 Storz Broadcasting Co., Inc. WDGY Minneapolis -St. Paul WHB a)isas City KOMA Oklahoma City (Blair) :Blair) (Blair) KXOK St. Louis WTIX New Orleans WQAM Miami RAR. InC.' (Eastman) ( Btair! What's the value of a Byline? Years of a man's professional life can pass before he rates a byline. Some never make it. Those that do can usually be depended on to deliver their story with the integrity and skill befitting their byline. We make medicines for doctors to prescribe. And, we make them with integrity and skill. Whether life- saving or not, we feel they demand that we put ourselves on the line -and we do. For a free copy of What's Behind a Drug Name, write to the Public Relations Department, LEDERLE LABORATORIES A Division of American Cyanamid Company, Pearl River, New York WIIPII/IV/Ø/ INCINNATI, o ICD PRESENTS THE NEW worm OF 111MO RRL%\N Providing a dynamic, new, full color television facility ... continuing to serve almost three and a half million Tri -State viewers. Traditions the best of entertainment, the finest in news coverage, and the ultimate in community service ... broadcasting with confidence, imagination, and dignity. WCPO /TV CINCINNATI WMC- AM -FM -TV MEMPHIS WEWS -(TV) CLEVELAND WPTV PALM BEACH WNOX KNOXVILLE IN THE DALLAS FT. WORTH MARKET IERLDIT1 iS Noi Homes 22.8% more than the 2nd station Men 4.5% more than the 2nd station Women 19.1% more than the 2nd station Teens 4.4% more than the 2nd station Children 29.6% more than the 2nd station To put the No. 1 station in the nation's 12th ranked television market to work for your clients, contact your H -R representative. February/March 1967 ARB Television Audience Estimates 9 :00 A.M. to Midnight - average quarter -hour represented nationally by KRLD-TV The Dallas Times Herald Station CLYDE W. REMBERT, President 0<<AS -FT WO BROADCASTING, August 28, 1967 Mystery broadcaster? CLOSED CIRCUIT Howard Hughes, millionaire indus- trialist who has been buying up hotels share was. By supplying similar 1966 and other properties in Las Vegas, is Arnold Zenker reruns? figures, stations can also get back re- understood to be on verge of closing TV viewers may soon get another ports on how business is trending of channel 8 KLAS- - deal for purchase chance to catch on -air performances their own and their market's. Even Tv Las Vegas. Price reportedly is in of network executives if National As- more elaborate reports can be com- million cash to be paid to area of $3 sociation of Broadcast Employes and piled if stations wish. Authorities say owner Herman M. (Hank) Green - Technicians strikes ABC and NBC virtually all of these cooperative proj- spun, who is also publisher of Las (see page 36). NABET officials ects have been started since first of Vegas Sun. Mr. Greenspun put sta- say privately they have good reason year, which also was when spot busi- tion on air in 1953. It is affiliated with to believe American Federaton of ness began to turn soft. CBS. Television and Radio Artists and other Arthur Young & Co., broadcast unions would honor NABET accounting firm that handled Television Bureau picket lines. Union sources say talks Code departure of Advertising's "systems of spot" are taking place between NABET and (SOS) project to reduce spot- buying AFTRA on strike strategy. Word of Dwindling list of subscribers to paper work, is offering market- report- interunion cooperation may be tacti- tobacco industry's own Cigarette Ad- ing service cal ploy, but networks last spring generally, now has it going vertising Code was further shortened in New York, Chicago, Washington, experienced what was described as last week. It was learned Friday (Aug. Los Angeles and Denver, and is crank- 25) that American Tobacco Co. will unprecedented display of solidarity among broadcast labor groups during ing up in Cincinnati and Buffalo. pull out of code, headed by former Other firms have similar projects work- 13 -day AFTRA walkout (BROADCAST- New Jersey Governor Robert B. Mey- ing in Philadelphia, San Francisco. ner, effective Sept. 1. Defection leaves ING, April 17). NABET honored AFTRA lines during April strike Detroit and Kansas City; in still others. code with six companies: R. J. Reyn- stations are working through local olds, Brown & Williamson, Philip which saw executives subbing as on- air announcers and technicians. firms. TVB, one of earliest advocates, Morris, Liggett & Myers, U. S. To- hopes eventually enough markets will and Larus & Brother. P. bacco Co., Moving day be doing it to permit monthly national Lorillard and Stephano Brothers left reports-and Young firm thinks this 18 American FCC and code about months ago. General Services Admin may be feasible soon, if other ac- will by National Association of istration remain sub- abide out of phase on counting firms in this new field will Broadcasters code after Sept. 1. ject, but GSA sees commission begin- cooperate. ning to move out of present quarters Recently, anti-tobacco forces have and into building nearing completion expressed concern lest there be Standing pat any at 1919 M Street, Washington, by more defections from industry ad code. Sept. 15. Commission officials, un- FCC is expected to act within next They fear subscription to another code happy with building (they complain two weeks on petitions requesting or no code at all will signal start of about lack of room for commission reconsideration of ruling that fairness another "tar nicotine" and numbers growth, poor accessibility to public doctrine applies to cigarette commer- race. P. Lorillard and Stephano Bro- transportation), refuse to concede final cials. Commissioner Robert T. Bartley thers reportedly pulled out of code decision has been made. But GSA, leaves for international conference on to take advantage of low tar and which has been making structural and maritime radio services in Geneva content of two new brands nicotine other changes in new building to meet after Sept. 6 meeting, and will be out they were promoting, True and Mar- commission specifications, seems un- of country for at least month. And vels. American is also producing low - impressed. Spokesman said schedule commission will want all members tar content cigarette, Carlton, which calls for completion of fourth floor by present when it disposes of contro- was lowest in content of 30 brands Sept. 1, with commission taking it versial issue. tested recently by national magazine. over two weeks later and occupying As for action that commission will other floors as they are completed. take, it's generally assumed that, al- Intending to stay Commission now occupies borrowed though it may add language to ease broadcasters' fears as to possible exten- Broadcasters can probably look for- quarters in Post Office building on sion of ruling to other products, com- ward to at least another three years of Pennsylvania Avenue and rented space mission will not budge from position it House Commerce Committee reign by in commercial building on 12th Street. adopted in its June 2 letter to WCBS -Tv Chairman Harley O. Staggers (D- Pressure for move comes from Post New York (BROADCASTING, June 5). W. Va.). Word from political confi- Office Department, which says it has immediate need for all space in its dants is that chairman's notion to Psyched out seek West Virginia governorship in building. abandoned. Stag- Commercials for "The Trip," movie 1968 has been Mr. Fever readings gers in effect denies he was seriously dealing with LSD use, may be just considering move, said he is and has Softness in economy is giving im- one more step toward massive psyche- been on record as being candidate for petus to movement some authorities delic headache for TV code and stand- re- election to congressional seat he have advocated for years in vain. In ards people. NBC, for at least one, has held since 1949. He repeated that more and more markets, TV stations went further than code authority by he would consider gubernatorial race are agreeing to report their monthly banning all commercials for "Trip," only if "certain coalition of forces" in revenues to independent accounting no matter how they're handled. Ruling state came into being. That remains firm, which then gives them market came from Ernest Lee Jahncke Jr., highly unlikely, he added. total and shows each station what its NBC's standards and practices VP. BROADCASTING, August 28, 1987, Vol. 73, No. 9. Published every M,nday, by BROADCASTING PUBLICATIONS Inc., 1735 DeSales Street, N. W. Washington, D. C. 20036. Second -class postage paid at Washington, D. C. and additional offices. Postmaster: Send Form 3579 to BROAD- CASTING, Washington, D. C. 20036. If ar Er'rnj ever belonéed to the whole industry. this "tec'. Editec'. Auto -Chroma. Velocity Ccimpensator: one certainly does. Networks, studios and stations Rotary Transformer Head. back -pack high -band VTR. charged the world's standard virtually overnight.
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