Roadcastmg the BUSINESSWEEKLY of TELEVISION and RADIO

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roadcastmg THE BUSINESSWEEKLY OF TELEVISION AND RADIO

ABC Radio tailors four networks to fit variety of formats. p25

Study shows 8 out of 10 prefer hour -long local TV newscasts. p55

CBS unveils recording -playback system with home -TV potential. p67

TV revenues top $2 billion, pretax profits hit $492 million. p70

COMPLETE INDEX PAGE 7

HAT IS AN nfluenclble 2

listener. Specifically, a Storz adio listener. Influencibles re the "in- touch" young oderns with ideas... buying eas. It stands to reason that hen you talk to the greatest umber of people in a given arket, your product or ervice gets known, and ought, faster. Got something sell? Influence the

fluencibles. On a Storz ation you get action where counts -in sales.

1965 Storz Broadcasting Co., Inc.

WDGY Minneapolis -St. Paul WHB a)isas City KOMA Oklahoma City (Blair) :Blair) (Blair) KXOK St. Louis WTIX New Orleans WQAM Miami RAR. InC.' (Eastman) ( Btair! What's the value of a Byline?

Years of a man's professional life can pass before he rates a byline. Some never make it. Those that do can usually be depended on to deliver their story with the integrity and skill befitting their byline. We make medicines for doctors to prescribe. And, we make them with integrity and skill. Whether life- saving or not, we feel they demand that we put ourselves on the line -and we do.

For a free copy of What's Behind a Drug Name, write to the Public Relations Department,

LEDERLE LABORATORIES A Division of American Cyanamid Company, Pearl River, New York WIIPII/IV/Ø/ INCINNATI, o ICD PRESENTS THE NEW worm OF 111MO RRL%\N

Providing a dynamic, new, full color television facility ... continuing to serve almost three and a half million Tri -State viewers.

Traditions the best of entertainment, the finest in news coverage, and the ultimate in community service ... broadcasting with confidence, imagination, and dignity.

WCPO /TV CINCINNATI WMC- AM -FM -TV MEMPHIS WEWS -(TV) CLEVELAND WPTV PALM BEACH WNOX KNOXVILLE IN THE DALLAS FT. WORTH MARKET

IERLDIT1 iS Noi

Homes 22.8% more than the 2nd station Men 4.5% more than the 2nd station Women 19.1% more than the 2nd station Teens 4.4% more than the 2nd station Children 29.6% more than the 2nd station To put the No. 1 station in the nation's 12th ranked television market to work for your clients, contact your H -R representative.

February/March 1967 ARB Television Audience Estimates 9 :00 A.M. to Midnight - average quarter -hour

represented nationally by KRLD-TV The Dallas Times Herald Station CLYDE W. REMBERT, President 0<

BROADCASTING, August 28, 1967 Mystery broadcaster? CLOSED CIRCUIT Howard Hughes, millionaire indus- trialist who has been buying up hotels share was. By supplying similar 1966 and other properties in Las Vegas, is Arnold Zenker reruns? figures, stations can also get back re- understood to be on verge of closing TV viewers may soon get another ports on how business is trending of channel 8 KLAS- - deal for purchase chance to catch on -air performances their own and their market's. Even Tv Las Vegas. Price reportedly is in of network executives if National As- more elaborate reports can be com- million cash to be paid to area of $3 sociation of Broadcast Employes and piled if stations wish. Authorities say owner Herman M. (Hank) Green - Technicians strikes ABC and NBC virtually all of these cooperative proj- spun, who is also publisher of Las (see page 36). NABET officials ects have been started since first of Vegas Sun. Mr. Greenspun put sta- say privately they have good reason year, which also was when spot busi- tion on air in 1953. It is affiliated with to believe American Federaton of ness began to turn soft. CBS. Television and Radio Artists and other Arthur Young & Co., broadcast unions would honor NABET accounting firm that handled Television Bureau picket lines. Union sources say talks Code departure of Advertising's "systems of spot" are taking place between NABET and (SOS) project to reduce spot- buying AFTRA on strike strategy. Word of Dwindling list of subscribers to paper work, is offering market- report- interunion cooperation may be tacti- tobacco industry's own Cigarette Ad- ing service cal ploy, but networks last spring generally, now has it going vertising Code was further shortened in New York, Chicago, Washington, experienced what was described as last week. It was learned Friday (Aug. Los Angeles and Denver, and is crank- 25) that American Tobacco Co. will unprecedented display of solidarity among broadcast labor groups during ing up in Cincinnati and Buffalo. pull out of code, headed by former Other firms have similar projects work- 13 -day AFTRA walkout (BROADCAST- New Jersey Governor Robert B. Mey- ing in Philadelphia, San Francisco. ner, effective Sept. 1. Defection leaves ING, April 17). NABET honored AFTRA lines during April strike Detroit and Kansas City; in still others. code with six companies: R. J. Reyn- stations are working through local olds, Brown & Williamson, Philip which saw executives subbing as on- air announcers and technicians. firms. TVB, one of earliest advocates, Morris, Liggett & Myers, U. S. To- hopes eventually enough markets will and Larus & Brother. P. bacco Co., Moving day be doing it to permit monthly national Lorillard and Stephano Brothers left reports-and Young firm thinks this 18 American FCC and code about months ago. General Services Admin may be feasible soon, if other ac- will by National Association of istration remain sub- abide out of phase on counting firms in this new field will Broadcasters code after Sept. 1. ject, but GSA sees commission begin- cooperate. ning to move out of present quarters Recently, anti-tobacco forces have and into building nearing completion expressed concern lest there be Standing pat any at 1919 M Street, Washington, by more defections from industry ad code. Sept. 15. Commission officials, un- FCC is expected to act within next They fear subscription to another code happy with building (they complain two weeks on petitions requesting or no code at all will signal start of about lack of room for commission reconsideration of ruling that fairness another "tar nicotine" and numbers growth, poor accessibility to public doctrine applies to cigarette commer- race. P. Lorillard and Stephano Bro- transportation), refuse to concede final cials. Commissioner Robert T. Bartley thers reportedly pulled out of code decision has been made. But GSA, leaves for international conference on to take advantage of low tar and which has been making structural and maritime radio services in Geneva content of two new brands nicotine other changes in new building to meet after Sept. 6 meeting, and will be out they were promoting, True and Mar- commission specifications, seems un- of country for at least month. And vels. American is also producing low - impressed. Spokesman said schedule commission will want all members tar content cigarette, Carlton, which calls for completion of fourth floor by present when it disposes of contro- was lowest in content of 30 brands Sept. 1, with commission taking it versial issue. tested recently by national magazine. over two weeks later and occupying As for action that commission will other floors as they are completed. take, it's generally assumed that, al- Intending to stay Commission now occupies borrowed though it may add language to ease broadcasters' fears as to possible exten- Broadcasters can probably look for- quarters in Post Office building on sion of ruling to other products, com- ward to at least another three years of Pennsylvania Avenue and rented space mission will not budge from position it House Commerce Committee reign by in commercial building on 12th Street. adopted in its June 2 letter to WCBS -Tv Chairman Harley O. Staggers (D- Pressure for move comes from Post New York (BROADCASTING, June 5). W. Va.). Word from political confi- Office Department, which says it has immediate need for all space in its dants is that chairman's notion to Psyched out seek West Virginia governorship in building. abandoned. Stag- Commercials for "The Trip," movie 1968 has been Mr. Fever readings gers in effect denies he was seriously dealing with LSD use, may be just considering move, said he is and has Softness in economy is giving im- one more step toward massive psyche- been on record as being candidate for petus to movement some authorities delic headache for TV code and stand- re- election to congressional seat he have advocated for years in vain. In ards people. NBC, for at least one, has held since 1949. He repeated that more and more markets, TV stations went further than code authority by he would consider gubernatorial race are agreeing to report their monthly banning all commercials for "Trip," only if "certain coalition of forces" in revenues to independent accounting no matter how they're handled. Ruling state came into being. That remains firm, which then gives them market came from Ernest Lee Jahncke Jr., highly unlikely, he added. total and shows each station what its NBC's standards and practices VP.

BROADCASTING, August 28, 1987, Vol. 73, No. 9. Published every M,nday, by BROADCASTING PUBLICATIONS Inc., 1735 DeSales Street, N. W. Washington, D. C. 20036. Second -class postage paid at Washington, D. C. and additional offices. Postmaster: Send Form 3579 to BROAD- CASTING, Washington, D. C. 20036. If ar Er'rnj ever belonéed to the whole industry. this "tec'. Editec'. Auto -Chroma. Velocity Ccimpensator: one certainly does. Networks, studios and stations Rotary Transformer Head. back -pack high -band VTR. charged the world's standard virtually overnight. by color slow motion. These are now the profit- making putting over 900 Ampex high -band units to work. tools of the industry. They provide unsurpassed new Our first Emmy, in 1957. was for the original video operating convenience for the engineer, creative free- recorder that started it all. Then came other Ampex - dom for the producer. and clearly superior picture engineered firsts: High -band VTR. Intersync *. Color- quality for the advertiser. So the whole industry wins!

THE ONE OTHERS TRY TO MATCH

"For outstanding achievement in Engineering Develop- ment: An EMMY is awarded to Ampex Corporation for the development of High -Band Video Tape Recording which permits the duplication of color video tape record- ings,an essential process in television program production."

National Academy of Television Arts and Sciences, June 4. 1967

]9661967 AWARDS 1111712=6 RIME+E T Is EaC7sEENDIC LTIEL? AnA -BALD COLOR VIREO TAPE RECORDER ARPEE Cumin= WEEK IN BRIEF

'Radio networks have a future instead of a past,' says Maryland, West Virginia CATV's ask FCC for nonduplica- Beaudin, ABC Radio group vice president; hails ABC tion waivers of stations claiming they do not place actual Radio's new four radio formats with tailored programing. grade B contours over communities; FCC will hold hear- News comes amid shakeup of net's top echelon. See .. ing on this issue. See ... NEXT ON ABC ... 25 CATV's ASK ... 40

Tobacco Institute raps Public Health Service report on Instantaneous, minute -by- minute national TV- ratings health hazards of cigarette smoking, calls it "inaccurate service may be reality by Sept. 1968, says Television Audit and misleading interpretation" of scientific findings. Co- Corp. TAC moves electronic ratings gadget from airplane

lumbia University defends Strickman filter. See .. . to earth, plans initial 56- market coverage. See ... PHS REPORT ASSAILED ... 28 TAC's SYSTEM ... 45

National Association of FM Broadcasters sales seminar McHugh & Hoffman TV study shows that 79% of cites success of local sales; concerned with difficulties, viewers select hour -long local newscasts over half -hour opportunities of national ad revenue. Meeting pitches format, but report cites longer news show requires net theme: "Forget FM -Sell it as Radio." See .. news tie -in, solid journalism and promotion. See ... SUCCESS SMILES ... 31 79% SELECT ... 55

Sept. 1 deadline for NBC, ABC contracts with NABET New video recording -playback system using film car- looms with no agreement in sight, NABET officials want tridge is announced by CBS Laboratories. Lab foresees to "humanize" contracts, say their members have "high- unlimited use for home display, will market system ini- est ulcer and divorce rate" in broadcast history. See ... tially for instructional use in England and Europe. See... NABET MAY STRIKE ... 36 LOW- PRICED TV RECORDER ... 67

Educational broadcasters hit out at FCC rule change TV hits new revenue level in 1966 of over $2 billion with eliminating distant ETV signal importation from hearing new pretax profit highs of $492 -plus million. FCC figures requirement in top -100 market cases; fear loss of parity show 12% rise in revenue; NB's Spiegel predicts 4% with commercial broadcast stations. See .. rise in 1967 time sales. See ... ETV EXCEPTIONS ... 37 TV BOUNCES ...70

DEPARTMENTS

AT DEADLINE 9 PROGRAMING 55 TMieroádCästlnq BROADCAST ADVERTISING .28 WEEK'S HEADLINERS 10 CHANGING HANDS 39 WEEK'S PROFILE 93 Published every Monday by BROAD- CASTING PUBLICATIONS INC. Second -class CLOSED CIRCUIT 5 postage paid at Washington, D. C., and additional offices. DATEBOOK 14 Subscription prices: Annual sub- EDITORIAL PAGE 94 scription for 52 weekly issues 510.00. Annual subscription including Year- EQUIPMENT & ENGINEERING 67 book $20.00. Add $2.00 per year for Canada and $4.00 for all other coun- FATES & FORTUNES 78 tries. Subscriber's occupation required. Regular issues 50 cents per FINANCIAL REPORTS 70 copy. BROADCASTING Yearbook, published every January, $10.00 per FOR THE RECORD 81 I+qr copy. AMERICAN BUSINESS PRESS, INC. LEAD STORY 25 Subscription orders and address changes: Send to BRoADCAsrmo Cir- THE MEDIA 36 culation Dept., 1735 DeSales Street, N.W., Washington, D. C., 20036. On c MONDAY MEMO 22 changes please include both old and ABC new addresses plus address label from OPEN MIKE 18 front cover of magazine.

BROADCASTING, August 28, 1967 7 RETAIL SALES

MACON, GA... ideal test market

...ACCORDING TO J. WALTER THOMPSON FORMULA.

In the August 1966 issue of Media /Scope, Marvin Antonowsky, director of media research and manager of spot buying for the J. Walter Thompson Company, set forth two essential criteria for television test markets. Note how well Macon, served only by WMAZ -TV, meets these qualifications as specified by the world's largest and marketing- oriented advertising agency:

J. WALTER THOMPSON TEST MARKET CRITERIA WMAZ-TV, MACON, GA.

Í.Only those markets should be used as test 1. 77% share of the two county Macon Standard markets where the home county receives a Metropolitan Statistical Area (N.S.I., Feb. -Mar. minimum of 67% share of viewing. '67, total day). 2. Any other county which received 75% of this 2. 73% share of total viewing in the 12- county minimum viewing level would receive at least Nielsen Designated Market Area for Macon. 50% of its total viewing from the market under (N.S.I. Designated Market Area Demonstration consideration. Report based on Oct. -Nov., 1966, total day).

The following exceptional characteristics add to Macon's qualifications as television's ideal test market:

... Largest single- station Metro Area in the U. S. (56,500 Metro TV Homes)

. , . Isolation -90 miles from Atlanta, even farther from other Metros. ... In Georgia, second only to Atlanta in Effective Buying Income per Household.

Thus, WMAZ -TV offers a unique, controllable opportunity for testing new products, or new campaigns ...effectively, eco- nomically. Your Avery -Knodel man has all the facts and availabilities. wmai° Sigma eve ug& tit tóc4 Sfaut e(mt. SOUTHEASTERN BROADCASTING Offering advertisers coverage of more than 1- million homes in six states. CORPORATION southeastern

G,.,,-n,dh. South Carolina WBIR -TV WFBC -TV WMAZ -TV Knoxville, Tenn. Greenville, S. C. Macon, Ga. Represented Nationally by AVERY- KNODEL, INC.

8 BROADCASTING, August 28, 1967 Late news breaks on this page and on page 10 Complete coverage of week begins on page 25 AT DEADLINE r

Minn., of complications of blood dis- FTC may bend on tar -nicotine statements ease. He is survived by widow, Flo- rence, of Spokane, Wash. Associates LOW- CONTENT BRANDS MAY GET OK TO ADVERTISE FACT said there will be no funeral. Mr. Wasmer put what may have been first U. S. ham radio station on air Move to allow modicum of claims that Suggestion FTC might rule as decep- in 1907. In 1922 he established KHQ cigarette with low tar and nicotine con- tive any filter cigarette with high tar and Seattle, and in 1925 moved station to tent is better for health of smoker than nicotine was contemplated but not asked Spokane. In 1952 he put KREM -TV one with higher tar and nicotine levels by Senator Magnuson. Spokane on air. At various times he seems to be underway. Observers noted that Senator Hart's owned or had interest in KGA, KSPO and At Federal Trade Commission, staff support of freer advertising for low - KREM Spokane, Km Seattle, and sta- is understood to have decided to urge tar- and -nicotine brands could have stem- tions in Montana and Washington. commissioners to reverse prohibiton on med in part from his duties as antitrust health claims issued last March when subcommittee chairman. He was report- FTC announced it would permit tar edly impressed with testimony Thursday and nicotine content of cigarettes to be of Constantine Stephano, small manu- Bozell & Jacobs buys used in advertising and on package. At- facturer of low- tar -and -nicotine brands titude of commissioners is unknown since Marvel and Cascade (see page 28). Emerson Foote Inc. many are on vacation; next commission Mr. Stephano cited difficulties in com- meeting, however, is Sept. 6. peting with tobacco giants in light of Meanwhile. Surgeon General William FTC ad restrictions. Emerson Foote, 36 years in advertis- H. Stewart, in testimony before Senate ing field, has "partially retired," -again Commerce Committee Friday (Aug. 25) -selling his 83% interest in Emerson neglected to specifically spell out for Foote Inc., New York (projected 1967 record his support of possible move by Oil firms pumping more billings of $7.8 million) to Bozell & FTC to permit such claims. Jacobs Inc., Omaha, ($24.1 million It's understood that Dr. Stewart, head money into television billings). Mr. Foote said he will con- of U.S. Public Health Service, intended tinue as consultant, relinquishing chair- to put his office behind move for FTC TV and radio are favorite adver- manship to Charles D. Peebles Jr., reconsideration of its March guidelines tising media of 16 leading gas and oil B &J president, and devote his free time but prepared statement didn't mention companies, according to study released to public health field. (He is active on FTC and answer to direct question from Friday (Aug. 25) by Television Bureau six medical boards.) committee failed to place idea clearly of Advertising. Mr. Foote, 60, was co- founder of on record. Oil companies spent $42,791,635 Foote, Cone & Belding and also has Not Clear Observers suggested that in spot TV; $16,847,000 in radio; been president and chairman of Mc- Dr. Stewart either misheard or misun- $10,446,600 in network TV; $12,055- Cann- Erickson. Opposed to cigarette ad- derstood question. 084 in newspapers and $5,568,543 in vertising at Interpublic Group of Cos., Committee Chairman Warren Mag- magazines in 1966. Total television bil- he quit M -E in 1964. In 1965 he bought nuson (D- Wash.), strongly seconded lings amounted to $53,238,235, up major holdings in Kastor, Hilton, Ches- 1965 by Senator Phillip A. Hart (D- Mich.), 7.6% from figure of $49,494,900. ley, Clifford & Atherton, and in 1967 he supported liberalization of advertising Oil companies pumped 60.7% of their changed agency's name. Mr. Foote said rules in his summary statement. "Ad- ad budgets into TV last year, an in- agency's name and personnel will re- vertisements that list tar -and- nicotine crease of almost 5% over their 1965 main intact under B &J management. levels, together with truthful collateral allocations to TV. Mr. Foote's agency currently has 24 statements, are essential to [brand] com- Biggest petroleum company spender clients, with 43% billings in radio -TV. petition through development of con- in 1966 was Shell Oil, which earmarked sumer acceptance of such products," close to $7.7 million for spot TV, and Senator Magnuson said. $4.1 million for network TV. Shell's Justice opposes plea Dr. Stewart did say, in prepared TV billings in 1966 were up 11.7% remarks, that reducing death toll from over previous year. Television garnered by ABC affiliates cigarettes would require program "to 85.7% of Shell's total ad budget of help create climate of opinion so that more than $13.7 million in 1966. Not unexpectedly, Department of when [low tar and nicotine] cigarette is Largest radio spender, according to Justice Friday (Aug. 25) filed opposi- developed it will be acceptable." He TVB figures, was American Oil, with tion to permitting ABC Affiliates As- added that responsible promotion of $4.1 million. Amoco spent total of $9.7 sociation into ABC -ITT merger appeals such cigarettes would be constructive million in all media ($4.8 million in case before U. S. Circuit Court in and helpful step. TV), making it second only to Shell Washington. ABC affiliates filed motion Senator Magnuson in summary said in total ad billings. to intervene Aug. 18 and said they even though work needs to be done, wished to support FCC's approval of reduced tar and nicotine is probably merger (see page 44). effective route to safer cigarette. He Louis Wasmer dies at 75 Justice said affiliates had not shown urged competitive push for such ciga- they could contribute materially to rettes and asked for draft legislation Northwestern radio -television pioneer court consideration; or that they have to permit surgeon general to evaluate Louis Wasmer, 75, died Thursday any interest aside from ABC and ITT health claims, if necessary. (Aug. 24) at Mayo Clinic, Rochester, that would warrant intervention. It

more AT DEADLINE page 10

BROADCASTING, August 28, 1967 9 WEEK'S HEADLINERS Mead Johnson to merge into Bristol -Myers Walter A. Schwartz, VP and general 1936, he rose to general managership manager of ABC -owned WABC -AM -FM of KCBS in 1955, then to CBS Radio Bristol -Myers Co., New York, and New York, named president of ABC headquarters in New York in 1956 as Mead Johnson & Co., Evansville, Ind., Radio network, succeeding Robert R. VP for advertising and promotion. have reached agreement in principle Pauley, resigned. Don B. Curran, VP Later that year he was promoted to to merge, making it autonomous and general manager of ABC's KGO San VP in charge of station administration B -M subsidiary. Acquisition, valued at Francisco, succeeds Mr. Schwartz at for CBS Radio, serving until he returned $240 million, would link B -M's cos- WABC. Edward F. McLaughlin, KGo to Kees managership in early 1960's. metics, pharmaceuticals, toiletries, and general sales manager, named general Resignation effective mid -September. household products with Johnson's page has manager (see 25). Successor not been designated. nutritional and pharmaceutical business. Willard Block, director of interna- According to 1966 Television Bureau Jules Dundes, VP and general man- tional sales, CBS Films Inc., named of Advertising estimates, B -M spent ager of KCBs San Francisco, has resigned VP of that division. He succeeds Ralph $20.6 million in network TV, and $8.4 after 31 years with CBS to devote full Baruch, who last week was named VP million in spot TV. Mead Johnson in- time to education and community serv- and general manager of CBS Films Inc. vested $2.3 million in network TV and ice in San Francisco. With CBS since (see page 60). $5 million in spot TV. Radio Advertising Bureau reports B -M 1966 radio spending at $740,000 For other personnel changes of the week see FATES & FORTUNES in network, and $341,000 in spot; and Johnson at $7,000 only in spot. added, however, it would have no ob- tenuation standards within 90 days of Ayer gets London agency jection if affiliates wanted to file brief closing. Buyers are principals in Cen- as friend of court. tury Broadcasting FM group consisting N. W. Ayer & Son, Philadelphia, to- Of WFMF Chicago, WABX Detroit, KMAP day (Aug. 28) is to announce acquisition Thomson Newspapers Dallas, and KSHE Crestwood, Mo. (St. of 51% of Alexander -Butterfield Ltd., Louis). KBMS operates on 105.9 me London. It is Ayer's first such merger buy Brush -Moore group with 18 kw. in its 98 years and first overseas office since 1947. Renamed Alexander -But- Sale of Brush -Moore Newspapers Metromedia asks SEC terfield & Ayer Ltd., nine -year -old Inc., owner of 12 daily newspapers in British agency bills about $5 million. five states, to Thomson Newspaper approval on stock issue Ayer said it is seeking other majority Group announced Friday (Aug. 25). interests in overseas markets. Sale includes Price was $72 million. Metromedia Inc., group broadcaster WHBC -AM -FM Canton, Ohio, owned by holding various other interests in out- Thomson H Quenton Cox dies at 61 Brush- Moore, but because door advertising, mail order marketing is owned sellers have group Canadian and Ice ice show, has filed proper- Capades agreed to find buyer for radio registration statement with Securities H Quenton Cox, 61, owner of -based newspaper group ties. Canton and Exchange Commission on 125,000 KQFM(FM) Portland, Ore., and veteran in six CATV systems also has interests shares of common. broadcaster, died of cancer Aug. 22. in Ohio and Pennsylvania. Shares are to be issued from time to In 1936 he joined KGW Portland and headed by Kenneth Thomson group, time to three insurance companies hold- became general manager in 1946. He already owns 23 dailies R. Thomson, ing MM's 5% subordinated convertible remained manager until 1954, when S., publishes 26 dailies in Canada in U. notes, due 1979. Note holders, Guard- he purchased KGW -FW and changed its in and, through affiliates, newspapers ian Life, Massachusetts Mutual and call letters to KQFM. He had served notably The Times other countries- Life, may offer shares through on board of directors of both Oregon of London. Mutual New York Stock Exchange or Kuhn, Broadcasters Association and National Meanwhile FCC on Friday an- and Co., at prevailing prices Association of Broadcasters. He is sur- nounced approval of following station Loeb (maximum $60.75). vived by his widow, Helen, and son. sales: WILE -AM -FM Cambridge, Ohio, by Howard A. and Florence E. Donahoe to Cloverleaf Broadcasting Corp. for $469,330 including agreement not to Brandt, ballerinas inaugurate German color compete. Cloverleaf principals are James G. Granitsas, William R. Coffey, George H. Wolfington and Nick Theo - Color television came to West lowed by wave of pink- tutu -ed bal- dosopoulos, all local businessmen. WILE Germany Friday (Aug. 25) when lerinas who twirled across studio is daytimer on 1270 kc with 1 kw. Foreign Minister Willy Brandt stage to Strauss waltz. WILE -FM operates on 96.7 me with pressed button in Berlin and his face Berlin switch to tint brings to 1.3 kw. turned from plain, old black and four number of nations now to be KBMS(FM) Los Angeles, by Harry white to natural pink on hundreds of found telecasting in color -U. S., R. Gillespie and associates to Howard color receivers in German capital. Japan and Great Britain are other Grafman, George A. Collias and others Mr. Brandt's metamorphosis was fol- three. for $459,300. Approval was conditioned on station meeting FCC emission at-

10 BROADCASTING, August 28, 1967 Maybe somewhere there's a radio station with more listeners than WGN...

But not in Chicago*

WGN RADIO CHICAGO A WGN CONTINENTAL BROADCASTING COMPANY STATION * Mediastat April/May 1967 Monday- Sunday 6 a.m. to midnight 7

rr Jhe Embassy of Ireland His Excellency William P. Fay, Ambassador of Ireland, and Mrs. Fay

in the salon of the Embassy . . . another in the WTOP-TV series on the Washington diplomatic scene.

TOP-TV WASHINGTON, D. C. Represented by TvAR A POST-NEWSWEEK STATION

Photograph by Fred Maroon H.17

illhIIlllIIIlllhlI

Eimmimmmommm. DATEBOOK

A calendar of important meetings and events in the field of communications. Indicates first or revised listing.

INTERNATIONAL Aug. 29 -Sept. 3- Fourth International Tele- vision Contest. The contest theme -"Ways into the Future " -limits entries of television film or video tape to productions in dra- FILM matic or documentary form dealing with aspects of the evolution into the world of tomorrow. Regulations governing the contest can be obtained from: Television Contest, TV -FILM 1 -12 Bundesalle, Berlin 15. Aug. 30-Inaugural party of the Washington chapter of American Women In Radio and Television, honoring Dorese Bell, newly AND elected president of AWRT's Washington chapter. Speakers include Matthew J. Cul- ligan, president of Mutual Broadcasting System, and White House correspondents DOCUMENTARY Dan Hackel (ABC), Dan Rather (CBS), Forrest Boyd (MBS) and Ray Scherer (NBC). Old Senate Office Building, Wash- MARKET ington. SEPTEMBER Sept. 1- Stockholders meeting, Gannett Co., for purpose of recapitalizing preliminary 111111111111111 to offering stock to public. Rochester, N.Y. Sept. 1- Second annual Honours Ceremony THE "5 CONTINENTS The International Film, TVfilm and Documentary Market sponsored by the International Broadcasters TROPHY" FOR CINEMA FILMS (MIFED) will hold its Sixteenth Cine- Meeting from 14 to 22 Society. "De Industrieele Club" on the Dam, October 1967. Amsterdam, the Netherlands. This Film Market is reserved solely for producers, renters Sept. 8- Deadline for petitions for reconsid- and distributors of feature and documentary films for cinema eration of FCC's presunrise rulemaking. and TV presentation. Sept. 8 -9 -Board of trustees meeting of MIFED has twenty projection studios fully equipped for the Educational Foundation of the American every requirement: ten for cinema films and ten for telefilms. Women in Radio and Television. Minne- Its Club premises, which provide all necessary facilities apolis. and services, are among the most elegant and attractive Sept. 10 -15 -Sixth advanced advertising of their kind in Europe. management seminar conducted under the For clients who are unable to attend the whole Autumn auspices of the advertising management de_ 2 GRAND AWARDS Cine- Meeting there is a special assistance bureau which velopment comittee of the Association of FOR TELEFILMS undertakes to represent their interests. National Advertisers. Hotel Hershey, Her- shey, Pa. Sept. 11- National Broadcasters Club member -guest golf tournament, reception and dinner. Washingtonian Golf & Country Club, Gaithersburg, Md. MIFED 11- Information from: MIFED Largo Domodossola 1 Milano (Italy) Sept. 12- Conference on "The Use and Telegrams: MIFED - Milano Regulation of the Radio Spectrum," sponsored by the Brookings Institution and Re- sources for the Future Inc. Position papers being prepared by Drs. Sidney S. Alexander, Massachusetts Institute of Technology; Har- vey Levin, Hofstra University; John Mc- Gowan, Yale University; William Meckling, University of Rochester, and Leland John- son, Rand Corp. Airlie House, Warrenton, Va. Sept. 11 -13 -Fall meeting, Pacific North- west Community TV Association. Portland Please send Hilton hotel, Portland, Ore. SUBSCRIBER Sept. 12- 16- Annual convention of the SERVICE Radio -Television News Directors Associa- tion. Speakers include Robert Hansen, chief ßtoailcasihiq justice -elect of Wisconsin supreme court, 1 $10 year and Av Weston, director of Public Broad- 2 years $17 cast Laboratory at Columbia University. Name Position Royal York hotel, Toronto. 3 years $25 Canada Add $2 Per Year Sept. 13 -15 - Meeting of the Michigan As- Foreign Add S4 Per Year sociation of Broadcasters. Hidden Valley, Company Gaylord. Business Address 1968 Yearbook $10. Home Address January Pusinstios Sept. 13 -15 -Fall conference of the Min- nesota Broadcasters Association. Speakers Payment enclosed include Douglas Anello, NAB general counsel. Kahler hotel, Rochester. City State Zip Bill me Sept. 14 -15 - Fall meeting and seminar of the Pennsylvania Association of Broadcast- BROADCASTING, 1735 DeSales St., N.W., Washington, D. C. 20036. ers. Shawnee Inn, Shawnee -On-Delaware, Pa. Address change: Print new address above and attach address label from a Sept. 14 -16 - Management seminar, Na- Please allow two weeks tional Community Television Association. recent issue, or print old address, including zip code. Inn of the Six Flags, Dallas. processing, mailing labels are addressed one to two issues in advance. for Sept. 15-Deadline for reply comments on FCC's presunrise rulemaking. Now listen to this. WTAG has appointed Blair Radio. Effective September 1.

WTAG is where the action is. Worcester County, largest in Massachusetts, is a vital market, totally separate from any other. At its heart is the city of Worcester, New England's third largest. With $275 million slated for expressways and urban renewal, WTAG's home town is becoming the hottest spot in the northeast. What's the action at WTAG? Quality. Of 230 area accounts carried last year, 65 have used the station 12 months of the year for an average of over 11 years. 14 have been advertisers for 20 consecutive years. Add to this the fact that WTAG leads in national business, and it's easy to see why quality and WTAG are synonymous, and have been for over four decades. Now WTAG, the number one billing station in Worcester, has appointed the nation's number one station representatives, John Blair & Company, to represent the station nationally. Now hear how WTAG activates the action: BLAIR 6 RADIO

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Day or night...WHDH -TV gets great pictures with "big tube" color cameras WHDH -TV, Boston, is using four TK -43 "big tube" color and two more TK -43's in a mobile unit now being built cameras to put an extra wallop in baseball telecasting. - making a total of eight "big tube" cameras. Ten years Whether during the day - under ideal conditions - or at of all -color telecasting back up everything WHDH is doing night when light levels range from 4.0 to 120 ft. candles, today. Their experience with color proves that where the their color pictures have consistent sharpness and brilliance. picture counts - RCA's got it - with the "big tube" TK -42's and TK -43's. Let's hear how Phil Baldwin, Vice- President, Engineering, WHDH, sizes it up in his own words. "I've never seen If you are interested in the very finest color pictures sharper pictures than we get with our RCA cameras. This under a variety of everyday conditions, get the facts on even goes for our center field camera at night, which RCA's "big tube" color cameras. Call your RCA Broad- picks up all the color and detail of the spectators sitting cast Representative. Or write RCA Broadcast and Tele- in the stands behind home plate. You simply can't get vision Equipment, Building 15.5, Camden, N. J. 08102. sharper pictures."

So pleased are the people at WHDH with their RCA color THE MOST TRUSTED NAME IN ELECTRONICS cameras that they also have two TK -42's in the studio

Form 315182 -A Trodemark(s).R. Registered Marcos) Registrada(s) Printed in U.S.A. Sept. 15- Deadline for entries for the 1968 Ohio State Awards sponsored by the Insti- tute for Education by Radio and Television NAB FALL CONFERENCES of the Telecommunications Center, Ohio State University. Entries must have been Oct. 16 -17 -Marriott motor hotel. broadcast during the period, Jan. 1 -Aug. 31, Atlanta. 1967. This 32nd American exhibition of edu- Oct. 19-20-Marriott motor hotel, cational radio and television programs is Dallas. open to all radio and television broadcasters Oct. 23 -24 - Sheraton -Park, Washing_ producing programs whose primary intent ton. is to educate or inform rather than to enter- tain. For Information and entry materials Oct. 30 -31- Sheraton- Boston, Boston. write: Institute for Education by Radio - Nov. 9 -10 - President hotel, Kansas Television, 2470 North Star Road, Columbus, City, Mo. Ohio 43221. (614) 293 -6641. Nov. 13 -14 - Brown Palace hotel, Sept. 15 -16 - Annual fall meeting of Loui- Denver. siana Association of Broadcasters. Speakers Nov. 16- 17- Statler Hilton, Los An- include Vincent Wasilewski, NAB president, geles. and Howard Bell, director, NAB Code Au- Nov. 20-21--Palmer House, Chicago. thority. Downtowner hotel, New Orleans. Sept. 15 -16- Meeting of the Maine Associa- tion of Broadcasters. Speakers include Wil- Sept. 18 -Fall meeting, New York State liam Carlisle, NAB vice president -TV. Community Television Association. Otesaga Sebasco Estates. hotel, Cooperstown, N. Y. Sept. 15-17--Northeast area conference of Sept. 18- 23-102d semiannual technical American Women in Radio and Televi- conference and equipment exhibit of the sion. Hotel Otesaga, Cooperstown, N.Y. Society of Motion Picture and Television Sept. 17-20--Fall meeting, West Virginia/ Engineers. Edgewater Beach hotel, Chicago. Mid- Atlantic CATV Association. Greenbrier Sept. 20 -21 - CBS Radio affiliates conven- hotel, White Sulpher Springs, W. Va. tion. New York Hilton hotel, New York. Sept. 18 Administrative radio conference - Sept. 21 -23 - Fall symposium, Group on of the International Telecommunication Broadcasting, Institute of Electrical and Union. Geneva. Electronics Engineers. Mayflower hotel, Sept. 18- Deadline for comments on FCC Washington. proposed rulemaking that would amend Sept. 22-23--Meeting of the Hawaiian Asso- commission rules to permit a longer daily ciation of Broadcasters. Speakers include experimental period for FM stations for Vincent NAB testing and maintaining apparatus and to Wasilewski, president. Shera- permit experimentation, upon certain con- ton Maui hotel, Kaanapall. ditions, for improvement of the FM sta tion's technical facilities. Indicates first or revised listing.

OPEN MIKE'

Keeping in touch as 1966 advertisers on the other radio networks. EDITOR: The only association I am American Express was on CBS and keeping with the industry is to read ABC last year; Cities Service has been BROADCASTING each week. So you had on CBS for several weeks at this writ- better keep it interesting or it too will ing; Colgate -Palmolive and National go. Arthur Hull Hayes, 40 West Way, Biscuit were both on CBS, ABC and Old Greenwich, Conn. MBS last year; B. F. Goodrich was on ABC in Oil (Mr. Hayes retired May 25 as CBS Radio 1966; Sinclair was on CBS president but continues as a consultant.) and MBS last year. Swift & Co., on the other hand, hasn't been around for Plaudit for FM special some time. As Pappy Yokum would have corn - EDITOR: Congratulations on an excel- mented: "Mainly, it were so."-Nor- lent story on the FM industry. I think man Ober, director of press and pro- your coverage was great. Would you gram information, CBS Radio, New send 50 reprints to us. -Jim Neidigh, York. general manager, KBBX(FM) Seattle. (Reprints of the Special Report: FM Broad- Many aid N. M. campaign casting are available at 30 cents each, 25 cents each in quantities of 100 to 500, and 20 cents each for over 500. Order from re- EDITOR: I read with interest your print department, Broadcasting Publications story Inc., 1735 DeSales Street, N.W., Washington, about the success of KOB Albuquerque D. C. 20036.) in promoting northern New Mexico [BROADCASTING, Aug. 14]. A slip in the statistics 00') This story specifically touches on W_ we Taos and Red River, and I am sure 111 Ina EDITOR: The statement on page 30 that KOB did indeed serve those two í (BROADCASTING, Aug. 14), ".... seven resort areas well and also other cities V advertisers using NBC Radio are mak- in the north. Iftg ing a return to network radio after an I feel, however, that I must point out absence of several years," reminds me that early this summer ... the governor ÿ CO ÿ co of a line from Pappy Yokum. Had our initiated a crash advertising program to CO GO O O O friends at NBC read the Aug. 7 issue sell northern New Mexico's tourist and 04 V CO 04 V of BROADCASTING, they would have recreational facilities; $10,000 was al- found five of the seven advertisers listed located for radio spots and some news- GWomen, MONDAY THROUGH FRIDAY

DIALING FOR DOLLARS TRUTH OR CONSEQUENCES 9:40 - 10 AM 10 - 10:30 AM

DIVORCE COURT THE WOMAN'S ANGLE 10:30 - 11 AM 1 - 1:30 PM SUCCESS STORIES- BALTIMORE STYLE! DIALING FOR DOLLARS ... Baltimore's most successful local television show for over 11 years, followed by TRUTH OR CONSEQUENCES, popular and exciting wherever played, now making its debut in color in Baltimore. DIVORCE COURT, new half -hour color episodes full of drama and emotion. THE WOMAN'S ANGLE with Sylvia Scott, live and in color, acclaimed recently by a local advertiser to have produced "one of the most satisfying promotions we have ever had." WMAR -TV has the women's programs that sell! For more information call Tony Lang, WMAR -TV or your Katz Agency Salesman.

In Mary /and WMARMost People Watch COLOR -TV -FULL CHANNEL 2, SUNPAPERS TELEVISION TELEVISION PARK, BALTIMORE, MD. 21212 Represented Nationally by THE KATZ AGENCY, INC.

19 BROADCASTING, August 28, 1967 paper space. BROADCASTING PUBLICATIONS INC. As always, radio came through PRESIDENT SOL TAISHOFF like VICE PRESIDENT MAURY LONG a champion. The governor asked that VICE PRESIDENT EDWIN H. JAMBS stations in SmarrAir LAWRENCE B. TAISHOFT New Mexico plus some in TREASURn B. T. TAISHOrr A Sound Illarket west Texas donate some spots as a pub- COMPrROLLER IRVING C. Muse Assi. Tasasup® JOANNE lic service. Stations throughout the state T. COWAN $6,147 per household retail sales ran many extra spots daily to promote (Ranks 24th nationally), total business in the north... . $593,835,000 (82nd nationally). Latest Broadcastinq We feel that all New Mexico broad- MESUSIRESSWEHaYOF IHEVIS/OMAEO RAOIO SALES MANAGEMENT SURVEY OF casters and those in west Texas that BUYING POWER ranks the Lansing Executive and publication headquarters: took part in this campaign are to be Bldg., 1735 DeSales Metro Area among the top 100 sROADCASTING-TE.ECASTING mar- complimented, including Kos. Bill Street, N.W., Washington, D. C. 20036. Tele- kets for all categories -Population, - phone: 202 635 -1022. Previtti, press secretary, office of the Households, Effective Buying In- EDITOR AND PUBLISHER governor, Santa Fe, New Mexico. Sol Taishoff come, and Retail Sales. Generous balance of government (state capi- Editorial tal), education (Michigan State Uni- Radio service to `white' areas VICE PRESIDENT AND EXECUTIVE EDITOR Edwin H. James versity), and industry (home of EarroRIAL DIRECTOR (New York) Oldsmobile, Fisher -Body, Reo- EDITOR: ... Mr. Ward Quaal's [letter, Rufus Crater Diamond and Motor Wheel) keeps BROADCASTING, Aug. 14] is an excellent MANAGING EDITOR Art King Lansing's spending habits stable. sales presentation for agencies that sup- SENIOR Eonoas: Frederick M. Fitzgerald, posedly give much credence to such Earl B. Abrams, Lawrence Christopher claims as coverage by these (Chicago), Leonard Zefdenberg, David Ber - ... clear - lyn (New York), Rocco Famighetti (New channel outlets. The claim of need to York), George W. Darlington, Morris Gel- expand man (Hollywood), Sherm Brodey; Srwn coverage to 750 kw or more is WRrrsas: Joseph A. Esser, F. Martin Kuhn, another pill swallowed by some agency Robert A. Malone, Martin W. Mitchell, Sharan Rosenberg; Earroarm. ASSISTANTS: C. people... . Anthony Beargie, Phyllis L. Halleran, Mur- As far as the coverage to take care ray M. Martz, Sue M. Tropin; SECRETARY ro THE PUBLISHER: Gladys L. Hall. of the "vast farm and ranch areas in the upper Midwest and Northwest" is Business concerned, there are hundreds of 250 -, VICE PRESIDENT AND GENERAL MANAGER Maury Long 500 - and 1,000 -watt operations that NATIONAL SALES MANAGER are not only serving these people, but Warren W. Middleton (New York) are doing it well in bringing local news, ADVERTISING DIRECTOR community Ed Sellers activities and quality enter- INSTITUTIONAL SALES MANAGER tainment to their own local areas... Eleanor Manning Al Ross, president and general PRODUCTION MANAGER: George L. Dant, TRAF- manager, FIC MANAGER: Harry Stevens: CLAW.. .4 AD- KNAB Burlington, Colo. VERTISING: Gretchen Coates; ASSISTANT PRO- DUCTION TRAFFIC MANAGER: Bob Sandor; AD- VERTISING ASSISTANT: Carol Ann Cunning- ham: SECRETARY TO THE GENERAL MANAGER: Lost in time tunnel Doris Kelly. COMPTROLLER: Irving C. Miller; ASSISTANT EDITOR: When We Opened BROADCAST- Auarron: Eunice Weston. ING [Aug. 21] and "discovered" that Publications and Circulation there'd been a A Sound Doy substantial sales- depart- DIRECTOR Or PUBLICATIONS ment "shuffle" at ABC -TV, for a minute John P. Cosgrove SUBSCRIPTION MANAGER WILS delivers Lansing's "Buying we felt like Will Rogers who once said: Richard B. Kinsey Power." Latest PULSE shows WILS "All I know is what I read in the William Criger, Jerry Fisher, Lucy Fisher, with GREATEST SHARE OF ADULT papers." Marilyn Johnson, Insola Kuntze, Stanley Palczewski, Jr., Carol B. Smith. AUDIENCE BY A WIDE MARGIN! Happily, that is not the case here. 20% more ADULT AUDIENCE than The gremlins, clever fellows that they Bureaus the 2nd station. And our primary are, have apparently been earning their New York: 444 Madison Avenue, 10022. Tele- phone: (212) 755 -0610. signal (5,000 keep, and somehow managed to obtain watts) reaches all three EDITORIAL DIRECTOR: Rufus Crater; Samoa metro counties (Ingham, Eaton and for BROADCASTING an ABC news re- Eolroas: David Berlyn Rocco Famighetti; Assoc'ATS Eorroa: Michael Hornberger; STAFF Clinton) plus all of Jackson, Calhoun, lease that celebrated its third birthday Warrsas: George de Pue, Phil Fitzenf__Hazel Ionia and Gratiot. on June 25 of this year. It was on that Hardy; NATIONAL SALES MANAGER: Warren W. Middleton; INSTITUTIONAL SALE; MANAGEZ: Pulse, Metro Area - Feb.-March 1967 date in 1964 that we announced the Eleanor R. Manning; EASTERN ADvaRrrsneo promotions of Frederick Pierce, Mar- MANAGER: Greg Masefleld; An itiminNG As- For complete cost /M and other audi- sISTANT: Laura D. Gereau. shall Karp, Mark Cohen and others in ence data, write or call: Chicago: 360 North Michigan Avenue, 60601. our sales department. Telephone: 312 236 -4115. ALAN TORBET ASSOCIATES, INC. SERIOS EDITOR: Lawrence Christopher; Mm- Our news last week revolved around wain SALES MANAGER: David J. Bailey; As- RADIO MN 1320 the election of Mr. Cohen to the post SISTMrr: Rose Adragna. of vice president charge Hollywood: 1680 North Vine Street, 90028. in of sales Telephone: 213 463 -3148. SENIOR EDITOR: Mor- planning and analysis for ABC's TV ris Gelman; WESTERN SALES MANAGER: Bill Merritt. sales department. Somehow in their AssIrrANf PUBLISHER thoroughness at digging out that 1964 Lawrence B. Taishoff release about Mr. Cohen, the gremlins neglected to tell BROADCASTING readers BROADrdSTHNG Magazine was founded in 1931 by Broadcasting Publications Inc., using the ANS /NG of his new promotion. We hope this sets title, BROADCASTING. -The News Magazine of the record straight and keeps the grem- the Fifth Estate. Broadcasting Advertising* 5,000 WATTS / 24 HOURS A DAY was acquired in 1932, Broadcast Reporter in lins away for at least another three 1933 and Telecast* in 1953. BROADCASTING - (FM 3,000 WATTS 6 A.M. 'til Midnight) years. Martin A. Grove, trade news Ta.ECAsTarG. was introduced in 1946. *Reg. U. S. Patent Office n editor, ABC, New York. Copyright 1967, Broadcasting Publications Inc. 20 BROADCASTING, August 28, 1967 AT5:30 THIS MORNING A NEW KIND OF RADIO CAME biggest local news staff in New York TO NEW YORK, radio..,two helicopters, four mobile units, six new regional news bureaus. NEWJERSEY, And something else: NEWSRADIO 88 has regular anchormen...like Lou Adler, Jim Harriott. CONNECTICUT Robert Vaughn, Steve Porter, Jim Harper, Charles Osgood. And something else: ...AND ..,advice about children...where to go on a long weekend and a short budget... Hollywood last night... ADVERTISING. Wall Street today...weather news If you think you haven't heard from our own weather center... anything new on radio, listen to what hard -hitting editorials...nutshell we started first thing this morning. documentaries. It's WCBS /NEWSRADIO 88, radio And something else: a it is with concept so big coming to ...Pat Summerall as sports director you in phases. ...news of all sports...even sports for This is Phase I, and it runs every girls who don't know much about Monday through Friday from 5:30 AM sports. on, for almost 15 hours. (Phase II, You never get to the end of extending the concept to the whole NEWSRADIO 88 programming because week, will be along shortly.) it's different every minute. NEWSRADIO 88 is now radio. But it would be a good idea to get It's something else every minute: in at the beginning. Because this is ... news from the entire CBS News radio as radio was meant to be. team nationwide and worldwide...the And this is the time to buy. WCES NEWSIAJIIO 88 IT'S LIKE NOTHING YOU EVER HEARD BEFORE.

BROADCASTING, August 28, 1967 21 MONDAYMEMO from DON P. NATHANSON, North Advertising, Chicago

Wanted: more young people who aim for the top

Just because you succeeded in mak- ment. You must have a loyalty to the The second kind of successful man ing the top 10 of your college class is business and help it grow. I have is the classical Mr. Self- Starter. You've no guarantee you will succeed in the seldom heard of an outsider in advertis- read about him. He's the one with business of advertising or broadcasting. ing moving in to head the business. It initiative, who perks with an idea. But The successful student, however, does is usually someone from within who let me tell you it takes more than ideas have three advantages, the least of has worked his way up who becomes and more than self -starting to succeed. which is the knowledge he has accumu- the head of the business. I had one young man who worked lated in the four years of his studies. Team Leader Mr. Caterer is still for me who was filled with ideas. How- You'll be surprised how little square another college man who won't make ever he didn't have the guts to tell any- root and Gresham's law find their place the grade. His motives are too obvious. one about them. He is still working in in most offices today. Parkinson's law He always seems to be deferring to the production department of some might be more suited. But of course those who will help him up the ladder agency-not mine. knowledge does help. and ignoring all the people below. I had another young man who would The second advantage that the good Whenever I interview a prospective ex- come up with 20 or 30 different ideas student has is a pattern of succeeding. ecutive I have found it more profitable for every assignment. But he had no The one who perpetually failed to make to talk to those who have worked for judgment. He couldn't tell the good it in school may get into the habit and him rather than his former bosses. His ones from the bad. that habit could stay with him. ex- employes are often better judges of Self- Reliant I like the guy who The third and most important ad- his leadership potential in my book. takes an idea-whether it's his own vantage is intelligence. Intelligence is Obviously I disagree with Leo Duro- or somebody else's -and runs with it. not what you have learned but your cher. I believe nice guys can reach He shows enough initiative all along ability to learn. the top. The old golden rule still ap- the way that he gets the job done The examples of the college men who plies to business too. But it's not patron- without calling on you for help. will never make it may be instructive izing. Advertising, broadcasting, every big by comparison. Follow their example Now let's look at two men who will business today, is looking for talented and you may wind up with a nice wife, get to the top. The first is called Mr. and creative young people. They are a home in the country and a realization Make -A- Decision, the very opposite of not looking for the order -takers and that someone else made all the decisions the gutless one mentioned earlier. You memo -writers though, in spite of all for you all through your career. can go a long way in business without the jokes about the organization man. Yes Man The first college man who making a decision just by following You may be sure they are not looking won't succeed I call Mr. Gutless. I've orders, working hard and carrying out for the guy who thinks success is trad- worked with many successful business- policies. ing in his college security blanket for men in the past three decades and I'm But you'll never be a manager, a a giant corporation. convinced of one simple fact: The men president or an owner unless sometime The man they are looking for is who really build businesses are the men in your career you start making deci- going to reach the top. His chances are with courage. The failures are the gut- sions. Obviously some are going to turn mighty good, considering his basics of less ones, the ones who won't take a out wrong. But you can 'take consola- knowledge, intelligence and persistence. chance. You must take chances in busi- tion in the fact that if you had pro- Mixed well with courage, open minded- ness every step of your career. crastinated and didn't make any de- ness and the ability to work with peo- It takes courage to stand up for what cisions you would be much worse off. ple, plus initiative and follow - through, you believe. The great advertising agen- Business, like horse racing, is a gam- these qualities will see him to the head cies of this country are the ones who ble and the prizes go to the men who of the agency, station or network. do give the client a different point of make decisions and make the right If all these qualities sound familiar, view, are courageous enough to differ decisions. The losers are the men who they are. They haven't changed much when it is necessary. make no decisions or the wrong deci- over the generations. Times have There are two more who won't make sions too often. changed, but the people haven't. it. They both have guts, but at the . . .M,., ,ry<.;.>:;;,:.:::.....N.:. . ..'..."`."` . _ wrong time. Mr. Right, for example, . : ::...... :x::,;c.::: . .w:»..;è>`^";::<:`°>.$:§.'::":...4 has a mental block that keeps him from "*ri admitting that anyone else can have an >' idea. If he is an account man he fights Broadcaster -agency president Don P. Na- so hard with the client on a point that thanson, head of North Advertising, Chi- he can't absorb or listen to criticism cago, feels giving his time and counsel to that might be profitable. young people is one of his most important The other man is Mr. Restless. He jobs in building the business of advertis- jumps around from job to job and never ing. Often a college lecturer, he also stays in the same organization long serves on many civic and industry boards enough to do an assignment with real and is a director of the American Associa- depth or perception. The advertising tion of Advertising Agencies and chair- business seems to have a lot of them. man of the 4A board's committee on im- In this day of high income taxes, proving advertising. He is part owner of salary alone is not the complete answer. the Harriscope TV -radio station group. You must build an equity in the business and become part of the manage- :.:sMtig::..°.:::';:;:>:':: NEMM'..oi.A.'<°é.#:ç3?x:?Wa:::: .=== 22 BROADCASTING, August 28, 1967 One of our women reporters has won the highest award 3,000 murderers, con men and thieves can give.

In the 115 year history of San Quentin, only she organized the prison's first film workshop. five people have been named Honorary Inmate Men who never before held a camera learned to by the prisoners. stage, film and edit a production. Some now go Wanda Ramey, of Group W station KPIX in out on special assignment for the Department San Francisco, was the first reporter. And the of Corrections. And lately, when Wanda comes first woman. to film a news story, a crew of inmates mans San Quentin is part of Wanda's beat. When the cameras. she goes behind the walls, it's not just for a riot Wanda Ramey isn't unique. There are women or an execution. It's to get the details of a prison like her at Group W stations across the country. election. Or film highlights of the Christmas Their assignments cover every area of broadcast show. Or listen to the beefs of the Inmate news. Council. Because at Group W we don't think news - In short, Wanda Ramey's job is to cover the women should be set aside for fashion shows and everyday news of a not -so- everyday community. supermarket openings. We believe a good report- But at Group W, getting the news is only part er is a good reporter. BOSTON VAZ WBZTV NEW YOWL INNS GROUP KYW KYW.TV PHIUOELPNIA of the job. We also expect our reporters to be- Man or woman. BALTIMORE WJZTV PITTSBURGH KONA KORATV come involved in community activities. Wanda And we doubt if we FORT WAYNE WOWO CHICAGO WIND saw no reason why she should be an exception. could have put that SAN FRANCISCO KAM LDS ANGELES KPWB

So, together with her cameraman husband, belief to a tougher test. WESTINGHOUSE BRaAOCISNNG COMPANY WBTV has 24 of the top 25 shows in total homes delivered.'' WBTV WBTV has a 57% metro share of audience from 9 a.m. to midnight, Sunday through Saturday.* CHARLOTTE JEFFERSON STANDARD has a BROADCASTING COMPANY WBTV 66% metro share of audience between 5:00 and 7:30 WBT / WBT -FM / WBTV / WBTW p.m., Monday through Friday, and pulls 75,000 more total homes JEFFERSON PRODUCTIONS than Charlotte Station 'B' during the same time period.' Represented nationally by Television Advertising ( TvApl Representatives Inc. WBTV boasts a 74% metro share of audience in the 6:00 -6:30 p.m. "Early Report" period, Monday through Friday, and pulls 'Feb -Mar /67 NSI 114,000 more total homes than Charlotte Station 'B' during the 1967 Sales Management Survey of same time period.' Television Markets (avg daily circulation) The audience figures shown are a reflection of the original survey estimates. Their significance BUY WBTV -THE NUMBER ONE STATION IN THE is a function of the techniques and procedures used. The figures are subject to the qualifications NATION'S 29TH LARGEST TELEVISION MARKET. " of the service noted or described in their report. 24 BROADCASTING, August 28, 1961 TMBráádMinq

August 28, 1967, Vol. 73. No. 9 Bold new plan at ABC Radio

Upcoming Jan. 1: four networks in place of one, each tailored to suit different station format;

Beaudin puts Schwartz in charge as Pauley leaves

A radical new concept of multi -net- local personalities. million a year, and said ABC Radio is work radio service, feeding tailored The American FM Network, shooting for at least half of that vol- programing to different lineups in which officials said will give FM sta- ume. which stations are grouped according tions their first exclusive news and He said it would help rather than to their local program formats, has been public affairs service and also develop hurt the spot -radio business because it developed by ABC Radio to start Jan. special features with specific appeal for would bring in new advertisers who, 1. FM listeners. because of the limited "inventory" of Details are being disclosed today Mr. Beaudin, who has been working the four ABC services, would go into (Aug. 28) on the heels of announce- on the project for the past four months, spot to support their radio network ments late last week that Robert R. regards it as the first network service buys. Pauley had resigned as president of the ABC Radio Network and had been succeeded by Walter A. Schwartz, effective immediately. Mr. Schwartz moves up from the vice presidency and general managership of ABC -owned WABC -AM -FM New York. Disclosure of the new concept also conies on the eve of a meeting in New York tomorrow (Aug. 29) at which the plan will be unveiled, for detailed discussion, before a score of ABC Ra- dio affiliates from throughout the country. Under the new concept, developed by Ralph W. Beaudin, ABC corporate group vice president for radio, ABC Radio will have four different network Walter A. Schwartz (I), former vice ABC Radio will offer four different services and hopes to have four differ- president and general manager of network services with the hope that it ent affiliates-one for each service-in ABC -owned WABC -AM -FM New York, may in time have four different affili- each of the major markets. last week replaced Robert R. Pauley ates in major markets and increase Bigger Network Messrs. Beaudin as president of the ABC Radio Net- the number of its affiliates from the and Schwartz are shooting for a total work. Under a new concept designed 400 -plus it now has to a possible 650 of 650 affiliates at first and hope even- by Ralph W. Beaudin (r), ABC corpo- in the near future and ultimately to tually to have 800 to 1,000, as com- rate group vice president for radio, as many as 1,000. pared with 400 -plus now (of which about half are bonus or other unpaid designed specifically from the stations' Each of the four ABC Radio net- affiliates). point of view and the first that gives works will feed its affiliates an average The four services: advertisers a clear shot at a "target au- of five to 15 minutes of news, sports, as- The American Information Net- dience" on a network basis. sorted features and other material each work for so- called "talk" and "middle - Many Formats Current radio net- hour. The different feeds will be con- of- the -road" music stations. works are made up of stations offering secutive rather than simultaneous, so The American Personality Network many different kinds of programing, that no new network lines will be for station with "middle -of- the -road" he said, with the result that network needed. programing that combines news, popu- advertisers reach many different kinds In addition, longer material -such as lar music and features such as Don of audience and, when they want to the Don McNeil Breakfast Club pro- McNeill's Breakfast Club. pinpoint their targets, must do so on a gram, an ABC feature for 30 years, The American Contemporary Net- market -by- market spot- buying basis. which will go to the Personality Net- work for stations featuring contempor- He predicted the concept would lift work, and public affairs programing ary music -also sometimes called rock - network radio's net sales from last tailored for each service -will be fed and -roll, top 40 and the like -and year's $35- to -$40 million total to $100 at night for taping and subsequent re-

BROADCASTING, August 28, 1967 25 BOLD NEW PLAN AT ABC RADIO continued Contemporary Network; KABC Los An- geles, KGO San Francisco and wxYz play by the respective lineups. have its own staff of news writers and Detroit will be on the American In- Consecutive Feeds The four serv- commentators in addition to drawing formation Network, and the FM affili- ices will be fed consecutively within on the world -wide facilities of ABC ates of all six stations will carry the each hour from 7 a.m. to 7 p.m. EST, News. American FM Network. and one, "probably" the Contemporary Officials said Thomas O'Brien, vice Meet Soon ABC officials plan to Network, will continue to receive news president and director of ABC Radio meet with members of the Station Rep- feeds until 11 p.m. News, would "immediately" start ex- resentatives Association shortly to ex- Many of the details remain to be panding his operation to gear up for plain their plan in detail, both as a of worked out with affiliates and in the the Jan. 1 change -over. matter information and to assure the trial- and -error process of actual opera- Sports and other programing will reps that it won't hurt spot business. tion. Thus officials could not say, for also be produced by separate staffs for Mr. Beaudin said he had discussed example, what sort of compensation the different services, officials reported. the concept privately with three or four arrangements would be made with affili- Sales for all four services, however, station operators and an executive of ates, although they did say ABC "prob- will be handled by a single group. one station representation firm and ably" would not pay compensation on Messrs. Beaudin and Schwartz were that all agreed it would help spot news feeds. obviously elated over the prospects. It business. The rep, he said, told him In these, ABC expects to reserve one that "you've just added $1 million to minute for sale to network advertisers my billings." (compared to a minute and a half now). Mr. Beaudin said advertisers and Advertising rates also remain to be Breakthrough agencies had not been broached but determined and will depend on the re- would be shortly. spective network lineups, although Mr. in home TV News of the new concept, which began to leak about midweek, took Schwartz stressed that "we won't be playback gear? cheap." much of the spotlight off the Schwartz - Many programing details also have for-Pauley switch, which itself came been left to be worked out to coincide CBS has last unveiled the video as a surprise -though it, too, was leak- with affiliates' preferences. In general, recording -playback system that ing along with word of the far -reaching however, programing is expected to fol- it's been known to have been de- new plan. low these lines: veloping for years. The system On the heels of these disclosures promises to crack the market for Harold president Information Network minutes L. Neal Jr., of the -15 the television counterpart of the ABC -Owned Radio reported hourly of news, analysis, commentary Stations in home phonograph. an announcement being released today on national and world affairs and "other It's a sophisticated system that that B. informational and feature programing Don Curran, vice president and can record any visual or audio- general manager of Kco, is succeeding compatible with local station formats." visual material, put it on a thin Mr. Schwartz as vice president and Contemporary "hard" Network - film in a small cartridge and play general manager of WABC. news programs, sports, public service it back through any TV set. Price Mr. Neal also said that Edward F. and "short program features built for the home playback machine McLaughlin, general sales manager of around contemporary -music perform- is predicted to come in at much xco, had been designated to succeed ers, again compatible with this par- under $300. Mr. Curran as KGO'S general manager. ticular station format." Interviews with Pauley Resignation Mr. Pauley currently "hot" performing groups See story page 67 started the chain of anouncements with were mentioned as one example. Or one Thursday afternoon disclosing his if a contemporary-music record got resignation to take up a "new chal- hot overnight it might be fed to affili- lenge in which I have been interested ates to record and play without waiting means, said Mr. Beaudin, that "we are for some time and which I consider of for it to reach their markets through no longer in competition with the other great importance to my country." normal record -distribution channels. radio networks" and "for the first time He said he couldn't divulge his plans Personality Network - interviews radio networks have a future instead of until after Labor Day because "certain with, and vignettes by, name personal- a past." legal details" were still unsettled but ities, plus news, Breakfast Club and He stressed that the concept was de- that "I believe, after seven and one -half similar features. veloped and adopted at a time when years of building ABC into the success FM Network -news and public af- the ABC Radio network's sales were story of network radio, that I just can- fairs plus "special program features peaking, not slumping. "The current not turn down an opportunity to serve with unique appeal to FM listeners, quarter is already its best quarter in in what I feel is a more vital and ex- such as Broadway show openings and 10 years," he said. citing cause." concert and newly released album re- Officials said ABC Radio's current Mr. Pauley, who has headed ABC views." affiliates will get first choice of the new Radio since April 1960, said that in In addition, each service will pro- services in their markets. In some mar- this period he almost tripled the net- vide about three 30- minute to 60- kets ABC expects that stations will af- work's gross income, increased average minute public affairs programs a week filiate with two services: information commercial clearances from 61% to (fed at night) that will include national and personality. 93 %, "doubled our share of network public affairs, educational and religious Although they could not venture an radio advertising" and "jumped from programs tailored for their respective estimate of how the current affiliates 17% of industry sales to 34 %." lineups. may divide up among the four services, Mr. Pauley said he left ABC "with Four Top Men Each of the four officials said ABC -owned radio stations great regret and without the slightest services will have its own program had already made their choices. WABC disagreement with my superiors and as- chief (not yet designated), reporting New York, wLS Chicago and KQV sociates. I have their good wishes and to Mr. Schwartz, and each will also Pittsburgh will carry the American blessings. We have had no differences

26 (LEAD STORY) BROADCASTING, August 28, 1987 Nobody we know locks their dial at Channel 7, but these audience figures make us wonder.

TOTAL WEEKLY CIRCULATION

WHIO -TV STATION B WHIO -TV ADVANTAGE OqO TOTAL DAY 550,000 454,000 96,000 EARLY EVENING 365,000 315,000 49,000 QWN/D TY e PRIME TIME 444,000 378,000 66,000 LATE EVENING 157,000 126,000 31,000 % ro Represented by Petry Source: NSI =TV Weekly Cumulative Audiences - February-March 1967

Any figures quoted or derived from audience surveys are estimates subject to sampling and other errors. The original reports can be reviewed for details on methodology.

QCos Broadcasting Corporation stations WSB AM-FM -TV, Atlanta, WMIO AM- FM -TV, Dayton; WSOC AM-FM -TV, Charlotte; WITS AM-FM, Miami; KTVU, San Francisco -Oakland; WI IC TV, Pittsburgh

BROADCASTING, August 28, 1967 27 whatever." rection of the ABC Radio network." head of WABC -AM -FM that same year. Mr. Beaudin's announcement of the Mr. Beaudin also said, in discussing Mr. Curran, succeeding Mr. Schwartz resignation said: "Bob Pauley has been the new network operating plan, that at WABC, took over the direction of xco a constructive influence not only at "the appointment of Wally Schwartz in late 1962 after serving with ABC in ABC but throughout the radio industry. as we move into this new networking New York since 1961, first as director We are deeply grateful for his contribu- concept, underscores our belief that this of promotion and publicity for ABC - tions and wish him well in the future." innovative programing service can owned radio stations and then as direc- In announcing that Mr. Schwartz had prove to be a definite asset to local sta- tor of advertising and publicity for been chosen to head the radio network tions and their particular audiences." ABC -owned television stations. Under Mr. Beaudin paid tribute to his "re- Like Mr. Beaudin, the new network his direction xco became San Francis- spected and highly successful record president has moved up through sta- co's first news- and -conversation station. in station management and particularly tion ranks. He joined ww.t Detroit in Mr. McLaughlin, succeeding him as in station public service." He said Mr. 1955, became sales manager in 1957, head of KGO, has been general sales Schwartz "is recognized as an outstand- moved to Westinghouse Broadcasting's manager of the station since 1964 and ing, imaginative broadcaster, under AM Sales in 1959 as Detroit manager, before that was with KGBS Los Angeles whose guidance WABC obtained un- became national radio sales manager in and KEWB San Francisco and was San precedented audience, sales and profit 1961, assistant manager of wtxs New Francisco office manager of Peters, success. We are fortunate to now apply York in 1962 and manager of WBZ Bos- Griffin, Woodward, station representa- [his] ability and experience to the di- ton in 1963 before moving to ABC as tive.

BROADCAST ADVERTISING practically none of the earlier deaths from lung cancer would have occurred; PHS report hit; filter nor a substantial portion of the earlier deaths from chronic bronchopulmonary diseases, nor a portion of the earlier deaths of cardiovascular origin. Excess disability from chronic pulmonary and defended by Columbia pulmonary and cardiovascular diseases would also be less. Elimination of cigarette smoking or Tobacco Institute disputes new version of '64 appreciable reduction could delay or avert a substantial portion of deaths occurring from lung cancer, a substan- report; Kirk testifies before Magnuson committee tial portion of the earlier deaths and excess disability from other lung diseases, and a portion of earlier deaths In a challenge to the U.S. surgeon their nonsmoking counterparts. and disability from heart diseases. general, William H. Stewart, whose A substantial portion of earlier Meanwhile, the president of Columbia special report on the health hazards of deaths and excess disability would not University was on hand at a Senate cigarette smoking was issued early have occurred if those affected never Commerce Committee hearing Thurs- last week, the Tobacco Institute, Wash- smoked. day (Aug. 24) to defend his institution's ington, claimed that the Public Health If it were not for cigarette smoking, role in sponsoring a controversial cig- Service review of research contains "an arette filter. But the star witness, inaccurate and misleading interpreta- inventor Robert Strickman, failed to tion" of scientific findings. It also appear, leaving details of his allegedly charged that the PHS "carefully picks unsuccessful early attempts at interest- out for emphasis those research reports ing cigarette companies in the use of and even portions of reports that tend his filter still shrouded in mystery. to support its anti -smoking position and One senator present, Thruston B. sloughs over much important research Morton (R-Ky), went so far as to that does not." say that Mr. Strickman's absence re- In one example, the tobacco indus- moved the whole purpose of the three try group said that PHS ignored one days of hearings by the committee. study whose principle conclusion is Chairman Warren Magnuson (D- that cigarette smoking is not associated Wash.), however, reminded Senator with coronary disease, but cited this Morton that the proceeding had already same study elsewhere in discussing produced valuable testimony on prog- respiratory disease. ress in developing a "safer cigarette" The PHS report updates the sur- and had given Columbia University a geon general's 1964 report that found chance to explain its decision to back cigarette smoking a hazard to health. the filter. The new report reviews more than Senator Morton said he was partic- 2,000 research studies that have been ularly interested in statements at- undertaken since 1964 report; they tributed to Mr. Strickman that "he "confirm and strengthen" the 1964 couldn't get past the front door of report, Dr. Stewart said. cigarette companies" before the Colum- Four conclusions are reached in the bia arrangement was announced. Such 1967 report: remarks "castigated the industry," Sen- Cigarette smokers have substantially Columbia's Kirk ator Morton held, and weren't true. higher death and disability rates than Explains school's action Mr. Strickman was present in Brown &

28 BROADCASTING, August 28, 1967 When hundreds of men were hunting the Mad Mountain Man of Shade Gap, we senta woman.

William Hollenbaugh was a killer on the loose. Marie flagged it down and jumped in. Crouched With him was Peggy Ann Bradnick, the 17- low, she rode through the barricade. year -old girl he had kidnaped. At the hospital, the news was good. Peggy Ann, For six days he dragged her through the Penn- scratched and bruised, would be all right. In a sylvania mountains. short time, KDKA -TV viewers saw the familiar, This seventh day would be his last. but dirty face of Marie Torre. She was delivering Marie Torre, of Group W station KDKA -TV the story they had waited a week to hear. in Pittsburgh, was covering the story. She had The Shade Gap kidnaping was a tough assign- spent the previous night at a police stakeout near ment. But that didn't stop us from sending Marie Hollenbaugh's cabin. Torre up the mountain. This morning she was tuned to a police radio Because Group W stations don't hire women when the bulletin came over the air. The Mountain just to cover the stories that are of interest to other Man had been shot. Peggy Ann was being rushed women. to a hospital. As far as we're concerned, a good reporter is a Marie drove to the County Medical Center. But good reporter. Man or woman. a roadblock stopped her near the gates. Police were And it didn't take CHOLIP keeping out the press. Marie Torre long to I {DICIA TU 2 W' Spotting a carload of volunteer riflemen, prove us right. WESTINGHOUSE BROADCASTING COMPANY Williamson's Kentucky laboratory when tobacco blends and additives that su- his filter was tested, Senator Morton press certain smoke components were told the committee, "and that isn't just cited as approaches that could material- past the front door, but in the back ly reduce implicated agents in the door." The tobacco company didn't smoke. think much of the filter, either, the Health witnesses also agreed that senator added. stronger warnings were needed on Grayson Kirk, president of Colum- cigarette packs and in advertisements, bia, told the panel that Mr. Strickman as well as tar and nicotine ratings, in had been hospitalized the previous line with legislation introduced by day with a bleeding ulcer and had been Chairman Magnuson. forbidden by his physicians from appearing at the hearing. Early Publicity Dr. Kirk admitted Celler's cigarette bill that his university's announcement of sponsorship of the Strickman filter was would omit ad warnings "premature" and that had it not been for rumors of Columbia's involvement Emanuel Celler (D- N.Y.), chairman that were beginning to affect the price of the House Judiciary Committee, has of tobacco issues in the stock market introduced a bill that would require the universty would have preferred to stronger health warnings on cigarette complete its testing program on the packages. But unlike other legislation material before publicizing the venture. pending in the House and Senate, the Tests, he added, have satisfied the Celler bill (H.R. 12543) would only university that the filter, described only affect messages on the pack and not as consisting of a "white, crystaline require them in advertising. substance," is nontoxic and capable of Chairman Magnuson Bills submitted by Representative efficiently reducing tar and nicotine in Constructive steps taken John E. Moss (D- Calif.) and Senator smoke to low levels. Testing continues Warren Magnuson (D- Wash.) would on problems of taste and freedom of man filter, health experts at the hearing also require tar and nicotine ratings draw sufficient to assure consumer ac- agreed that development of a consider- to appear on packs and in ads. Pas- ceptance, he said, and no licensing ably safer cigarette that would satisfy sage of such legislation would be in line agreements with cigarette manufac- consumers was now thought to be tech- with recommendations of the Federal turers will be negotiated unless Colum- nically feasible. Although one said that Trade Commission and the Public bia feels the filter represents a substan- the goal of a completely safe cigarette Health Service. The Celler bill would tial improvement. was utopian, better filters, ways of not require use of tar -and -nicotine Regardless of the fate of the Strick- limiting butt length, less hazardous data. The stronger warning that would be required in the Celler bill is the same as that prescribed in the Magnuson and Moss bills: "Cigarette smoking is dan- gerous to health and may cause death Fairness causes quandary for tobacco -area TV from cancer and other diseases."

For most broadcasters the FCC He also wondered whether pro- ruling that the fairness doctrine ap- grams promoting the growth and United taking to air plies to cigarette advertising poses sale of tobacco in the Connecticut a dilemma. But for stations in to- Valley would "run afoul" of commis- with even more power bacco- growing areas, that dilemma, sion policies. Wouldn't his stations William L. Putnam suggests, is a be remiss in their duty to serve the United Air Lines' advertising vice cruel one. public if they didn't broadcast such president, Frederick W. Heckel III, who Mr. Putnam is president of Spring- programs? he asked. earlier this summer predicted United's field Television Broadcasting Corp., He requested the commission's broadcast spending by 1972 will exceed two of whose stations- wwLP(Tv) "viewpoint" on how a broadcast li- Chevrolet's, went to New York last Springfield and wRLP(Tv) Green- censee is to evaluate his public - week to talk about 1967 spending. This field, both Massachusetts-are in the interest obligation to provide a full year's budget, he said, goes up to $21 Connecticut Valley, whose "most sig- discussion of issues of public im- million, representing $3 million more nificant agricultural cash crop," he portance, "when to do so runs direct- than 1966. Of I967's total, about $14 noted in a letter to the commission ly against the best interests of the million is in radio -TV. last week, is tobacco. public which the broadcaster is li- Mr. Heckel mapped out United ad- It would seem, he said, that his censed to serve." vertising routes for the remainder of the year. Heaviest traffic is stations' effort to comply with the A commission answer to that scheduled commission to begin Sept. 9 in ruling and provide all question, however, would be of more a "nine -day spec- sides of the smoking controversy if tacular" campaign, costing $1.7 mil- immediate interest to stations in they present any "tobacco advertis- lion. United spokesmen said that al- ing" would run contrary to the best southern tobacco areas, where ciga- though national magazines are included, interests of a significant segment of rette tobacco is grown. The Connec- the "whole concept and execution will the stations' public; compliance, he ticut Valley product doesn't go near be broadcast- oriented." said, could result in a decrease in cigarette paper, it's for cigar wrap- Instead of the familiar "friendly tobacco sales. pers. skies" theme, United, through its agency, Leo Burnett Co., Chicago, will be using a "Take Me Along" song

30 (BROADCAST ADVERTISING) BROADCASTING, August 28, 1967 adapted from the 1959 Broadway musi- obtaining national advertising revenue. sions to break even, and $22 to show cal, scored by Bob Merrill. The nine -day Under the banner of "Forget FM- a reasonable profit and a fair return on flight will feature 24 prime minutes Sell it as Radio," a panel of station ex- our investment. scattered throughout the week on ABC- ecutives set the mood of a segment of "Obviously, the fastest way for a rep TV, CBS-TV and NBC -TV. On a spot the industry approaching commercial to go broke is to represent a number basis, United will carry the messages maturity and more than eager to get on of stations on which he spends hundreds (60- second and 20- second) into the five with it. of man -hours and which are almost un- top markets on radió and TV; and into Jerry Lee, manager of WDVR -FM Phil- saleable at the national level." 13 other spot TV and 10 other spot adelphia, said: "FM is no longer an Mr. Torbet's point that "the same radio markets. institutional medium. It sells the beer yardsticks are applied to FM as to AM For the remaining four months of and the bread and the soap suds, and or YM or ZM," and that FM stations 1967, United plans to spend $8 million then throws in the class at no extra must operate on the same basis as AM using both "Take Me Along" ( "Me" charge." to gain national dollars was echoed by being the businessman's wife), and Gunther Meisse, manager of WVNO -FM James M. Allspaugh, H -R Representa- "Friendly Skies" themes. Mansfield, Ohio, hit a point echoed tives, and James Greenwald of The again and again in various sessions of Katz Agency. the seminar, that the success FM has Miles David, president of the Radio achieved on the local level is the strong- Advertising Bureau, placed the prob- Success smiles est thing it has going for it: "The great- lem of FM national sales within the est proof of FM radio is the 52 -week perspective of overall radio sales, and local advertiser. The dollars at this level came up with several suggesstions. on FM stations are very tightly held onto. The 52 -week Among them: Local retailers are en- local advertiser has to get results and gaged in "an updating of their images. Examples of local selling plenty of them." Radio can be a potent advertising tool The point of maintaining the fact in that endeavor." Local success stories, feature second annual and image of local success was under- "packaged by the FM service division lined by William L. Shaw, manager, of RAB, can be put to work immediate- New York sales seminar WPTH -FM Fort Wayne, Ind., and Jerry ly to generate more national sales." Michels, sales manager of WDVR -FM. After those hard -headed appraisals of The increasingly vital commercialism the national sales problem, the agency The National Association of FM of FM was developed by a sales promo- executives seemed relaxedly optimistic Broadcasters held its second annual New tion panel comprised of James Blake, by comparison. York sales seminar at the Hilton Thurs- WHFB -FM Benton Harbor, Mich., Her- Agency Viewpoint Herb Zeltner, day (Aug. 24), with representatives of bert Hobler, WTOA -FM Trenton, N. J., senior vice president- director of mar- 188 stations across the country on hand and Ray Spahr, wino Dayton, Ohio. keting services, Needham, Harper & to meet with agency and national sales Must Make a Profit National station Steers, admitted, however, that "too executives. reps took a sympathetic but dry -eyed many media buyers still have FM The broadcasters seemed generally look at FM problems from their point pigeon -holded in its image of a few more or less content with their local of view. Alan Torbert, president of Alan years ago," and urged the broadcasters sales situations, and more than happy Torbert Associates, put it on the line: to "sell your efficiency, your commercial about the glorious future nearly every- "A rep firm has only one productive cleanness, your number, but also sell body was predicting for them, but what commodity -his man -hour of selling your sound, because the pigeon-hole is absorbed their most earnest attention time. With our operating costs, every getting a lot bigger than it was." was the difficulties and opportunities of man -hour must average $19 in commis- FM's role in expanding national and

BAR network -TV billing report for week ended Aug. 20

BAR network -TV dollar revenue estimates -week ended Aug. 20, 1967 (net time and talent charges in thousands of dollars)

Cume Cume Cume Cume Week ended Aug. 1- Jan. 1- Week ended Aug. 1- Jan. 1- Day parts Networks Aug. 20 Aug. 20 Aug. 20 Day parts Networks Aug. 20 Aug. 20 Aug. 20

Monday-Friday ABC -TV Sunday ABC -TV 35.0 122.4 3,721.0 Sign -on -10 a.m. CBS -TV 93.4 242.7 3,724.9 6 p.m.7:30 p.m. CBS -TV 108.7 326.2 6,851.8 NBC-TV 145.3 411.5 8,877.5 NBC -TV 24.4 53.8 4,320.3 Total 238.7 654.2 12,602.4 Total 168.1 502.4 14,893.1

Monday-Sunday ABC-TV 3,567.9 9,885.1 153,215.8 Monday- Friday ABC -TV 1,045.8 3,029.7 43,350.5 7:30-11 p.m. CBS-TV 3,997.2 11,448.3 175,844.2 10 a.m.-6 p.m. CBS-TV 2,564.8 7,149.0 102,059.7 NBC -TV 3,726.3 11,097.9 174,419.4 NBC -TV 1,327.0 3,780.8 53,057.1 Total 11,291.4 32,431.3 503,4714 Total 4,937.6 13,959.5 198,467.3 Monday- Sunday ABC -TV 217.4 966.7 7,559.8 ABC Saturday- Sunday -TV 406.1 1,494.2 25,121.3 11 p.m: Sign off CBS-TV 33.6 177.9 1,884.7 Sign -on -6 p.m. CBS-TV 391.0 1,121.0 25,468.8 NBC -TV 267.5 793.9 11,995.1 NBC-TV 518.2 1,510.5 16,396.9 Total 518.5 1,938.5 21,439.6 Total 1,315.3 4,125.7 66,987.0 Network totals ABC -TV 5,506.1 16,0922 242,160.9 Monday -Saturday ABC -TV 233.9 594.1 9,192.5 CBS -TV 7,555.4 21,497.1 333,816.6 6 p.m.-7:30 p.m. CBS-TV 366.7 1,032.0 17,982.5 NBC -TV 6,563.5 19,207.9 288,545.6 NBC -TV 554.8 1,559.5 19,479.3 Grand totals Total 1,155.4 3,185.6 46,654.3 all networks $19,625.0 $56,797.2 $864,523.1

BROADCASTING, August 28, 1967 31 advertising economies was discussed by resigns from Hazard Advertising Co., commercials featurng Negroes in view Jules Fine, vice president -media director New York. The separate accounts bill of the importance of Negroes in proof Ogilvy & Mather, and Richard C. at an estimated $400,000 each. Both fessional sports." The report noted that Anderson, media relations vice presi- use spot radio. 30% of all major -league baseball play- dent of Young & Rubicam. Mr. Ander- ers. 26% of the players in the major Clarino Sales Corp. of America. son also praised as a vehicle for professional- football leagues and 44% FM New York, (subsidiary of Wolver- creative advertising and as a broadcast of professional-basketball players are ine Worldwide Inc., Rockford, Mich.), medium which "seems in general to Negro. has named J. M. Mathes Inc., New have fewer and better integrated com- York, to handle advertising and sales Fuller Study Needed The LDF, mercials." He called the technique of promotion for a new Japanese, man- in a covering letter over the signature commercials program integrating into made poromeric shoe upper material of Jack Greenburg, director -counsel, of content "an important avenue crea- "Clarino." Campaign plans include said that although the Plotkin report livity in advertising." some use of spot radio. does not constitute a "study in depth,' Mamie Webster, CBS Radio vice it warrants a fuller investigation by the president for development, told the FCC to determine whether there is bias luncheon audience that although no in the production and broadcast of com- other media has had an early life less Tokenism in mercials. Mr. Greenburg said the ques- inspiring than FM's-"raised in the tion involves not only discrimination shadow of AM and overcome in puberty in employment by reason of color but by TV" -the question now for FM is TV commercials the public interest "in television ex- how well it can withstand commercial posure of unprejudiced commercials as success. He asked: "Will it tend to NAACP asks FCC to study well as program content." diminish your attractiveness? Will you The NAACP and the Congress of continue to expand your appeal with discrimination in Racial Equality have on several occa- more and better programing innova- sions over the past several years at- tions?" commercials employment tempted to open wider what they said Mr. Webster said, "now that you're was a virtually closed door to Negroes blessed with the problem of commer- seeking employment in front of, as well appearance cials you share a problem with AM, the The question of Negroes' as behind, the cameras. And the Plot- the lack agency creative man who doesn't un- in television commercials -or kin report noted that surveys week, this by the derstand radio -how it creates pictures of it -was raised again last New York Society for Ethical Culture the FCC in- in the listeners' minds-and how to use time with a request that in 1962 and 1964 indicated that the possibility of bias in the it for selling." vestigate "the situation was easing: Negroes were get- and of commer- Must Sell Creative Folks "Today production broadcast" ting dramatic roles, there was less in most agencies, these creative people cials. stereotyping, and "there was a marked was made by the Legal are the major influence in basic media The request increase in the number of Negroes who Defense Fund of the National Associ- selection . . . I think it would be ac- appeared in commercials." But the over- Advancement of Colored curate to say that radio today has more ation for the all frequency of the appearance of indi- Neg- enthusiasts in media departments and at People in filing a report it says roes was found to be low. cates "a disproportionately infrequent clients than among the important crea- There were indications four years tive people," Mr. Webster said. appearance of Negroes on television commercials," both as actors and as ago-at a time when the NAACP was He cited CBS Radio Spot Sales' endorsers of products. preparing to pressure television and sound presentations for campaign crea- The report was based on a survey of movie companies in Hollywood it felt tors, the Radio Advertising Bureau's New York network -affiliated and inde- were discriminating against Negroes - creative presentations and newsletters pendent stations' programing last fall, that the commission would attempt to and the International Radio and Tele- which showed that of 351 commercials grapple with the problem. A study was vision Society's radio commercial work- associated with 47 sports programs, begun to determine what role, if any, shops as steps in right direction, and Negroes appeared in 17, or 5 %. the commission might play in combat- stated: "The only creative people who Cool Reception The commission ing alleged discrimination in broadcast- don't think radio can work are people had not had time last week to consider, ers' hiring and programing. Then - who don't know how to use it. And let alone a position on the Chairman E. William Henry, at the that's formulate, our challenge." LDF request, but some officials ex- same time, said the commission should Into a seminar concerned with a great pressed doubt that the commission make it clear that such discrimination many problems and challenges, Jack would undertake the proposed study. is not in the public interest (BROAD- Wayman the of Electronics Industry "I don't think it's any of our business," CASTING, July 1, 1963). Association brought perhaps the most said one. "I don't foresee us doing any- However, nothing ever came of the simply reassuring point of view- statis- thing. We can't require the networks study, and the commission never issued tics on increasing FM penetration. to put more Negroes in commercials." a statement on discrimination. A com- Penetration will increase 5% in the Professor Lawrence Plotkin, acting mission official the following March next five months to 45 %, he predicted. director of the Social Dynamics Re- said that, after talks with the Justice search Institute of the City College of Department, the staff felt that the com- New York psychology department, who mission should act against discrimina- Agency appointments . conducted the survey, said in the re- ion only as part of a concerted govern- The Seaboard Coast Line Railroad, port that "the term tokenism is usually ment program (BROADCASTING, March formed last July when the Seaboard Air applied to rates of this magnitude in 30, 1964). Line Railroad merged with the Atlantic housing, education, employment and The commission will face this ques- Coast Line Railroad, Jacksonville, Fla., earlier television studies." tion again soon, however, in connec- has named Tucker Wayne & Co., in The study focused on sports pro- tion with a petition for rulemaking filed Jacksonville and Atlanta, Ga., to handle grams, principally because of the feel- by the United Church of Christ. The advertising. Tucker Wayne for over five ing, the Plotkin report said, that "sports petition looks to a rule that would re- years has billed for Atlantic. Seaboard audiences might be more receptive to quire the denial of license to any sta-

32 (BROADCAST ADVERTISING) BROADCASTING, August 28, 1967 2ThThY From the Capital to the Coast!

WNCT -TV GREENVILLE, NORTH CAROLINA. has been on top ever since it went on the air. In an First from the capital to the coast in effort to be even "firster." this prime CBS -TV affiliate North Carolina WNCT has been: has installed the latest switching gear and live color cameras to give its talented production crew the latest 1st television station 12/53 tools for film, tape and live commercials - black and Ist full -power TV station 9/55 white or color. 1st network color telecast 9/55 Ist video tape facilities 12/59 Your prospects for selling on WNCT -TV are as lush as the green carpet of agricultural wealth that blesses this 1st mobile tape unit 12/59 fast growing area. Being first is hard work, but it star Ist full -time sterco FM 12/63 pays off for us - and our advertisers, too. 1st color film and slide chain unit 12/65 1st color videotape 5/66 Ist live color camera chains 7/67 Ist in the heart of Eastern Carolina - always.

WJ H L -TV JOHNSON CITY, TENN. King sized Kingsport, burgeoning Bristol and jumping Johnson City make this tri -cities CBS outlet a must buy. Repre- sented by Hollingbery.

WTVR-TV RICHMOND, VA. The new fall line -up on the South's First Television Station is a real sales producer. It's the big reach station. Represented by Blair.

WNCT -TV GREENVILLE, N. C. Local live pro- WDEF-TV CHATTANOOGA, TENN. Reaction to gramming (in color) is the life blood that keeps this the new tall tower with its new picture power is terrific. powerhouse on top year after year. Represented by So are results for clients. Represented by Hollingbery. Hollinghery.

Park Broadcasting stations were pioneers in each of their markets and are all affiliated with television's top network - SLS& BROADCASTING, INC.

BROADCASTING, August 28, 1967 33 tion guilty of discrimination in its em- radio spots last Thursday (Aug. 24) on Inc., Chester, N. Y., through Suther- ployment practices. the four national radio networks. The land- Abbott Inc., Boston; and Fire- Advertiser Responsibility The Plot- spots are scattered on various news and man's Fund American Insurance Com- kin report, however, suggests that the sports shows and will continue until panies, through Cunningham & Walsh, broadcaster is not the primary villain Sept. 16. Philco spokesmen said these both San Francisco. in the case of discrimination in the cast- exposures will be on over 1,200 radio Monroe Auto Equipment Co., Monroe, ing of commercials. "It seems to us stations. All messages are keyed to Mich., has commercials on safety sched- that since the commercial is the product Philco's new 267 -square -inch (21 -inch) uled for both NBC-TV's Today and To- of the sponsor and his advertising agen- color TV set ($299.95), and other night shows. Similar spots are sched- cy (the station has veto power that is color receivers priced up to $875. uled on the Frank Gifford Worldwide not used often)," the report said, "the The company will swing into a seven - Sports on CBS Radio and on Joe Gar - sponsor has a responsibility which can- week spot TV campaign early in Octo- agiola's NBC Radio sports show. Agen- not be evaded or shared, which is not ber in the top 15 markets. This push, cy: Aitken -Kynett Co., Philadelphia. the case for programs in general." also devoted to Philco's color line, will The report said that not only do Neg- start Oct. 9 and run through Nov. 27. Cities Service Oil Co., through Grey roes appear infrequently in commer- Advertising, both New York, has bought cials, their appearances are generally Geographic lines divide series of spots on three ABC Radio brief. Usually, they appear as an "extra" news and sports shows. Citgo campaign in a scene, the report said, rarely as the two Katz Radio teams will run through December. star and only occasionally in a support- ing role. Katz Radio, a division of The Katz Chase & Sanborn feels The survey turned up only eight per- Agency Inc., has divided its New York sonal endorsements in the 351 com- sales force into two teams, along geo- TV claustrophobia mercials monitored. And only one of graphic lines, it was announced last these featured a Negro -Louis Arm- week by James Greenwald, vice presi- strong, playing his trumpet and singing. dent. Standard Brands' Chase & Sanborn coffee, a hefty TV spender, has shifted White athletes were featured in five of The change, effective immediately, its spending weight from TV exclusive- the seven other personal endorsements. creates two groups Katz- represented of ly into the print media. A new cam- "It is surprising that not one Negro ath- radio stations, served by its own each paign, begun last May, is directed lete was featured in programs, where, sales team: Katz Radio East or Katz particularly at women. Standard Brands as indicated ... Negroes contribute so Radio West. many stars," the report said. Inc., New York, and its agency, J. Wal- Mr. Greenwald also announced the Color -Blind Beer An analysis of ter Thompson Co., that city, last week appointment of two sales managers and the commercials in terms of the prod- would not disclose whether advertising ucts advertised revealed that beer com- plans are permanent. panies use Negroes more, at least pro- News of Chase & Sanborn's TV drop- portionately, than any of the other ad- out was reported in a JWT house organ, vertisers involved in the survey. Neg- which explained that "with 90% to 95% roes appeared in 18% of the beer com- of all coffee advertising in the U.S.A. mercials monitored. None of the bank, appearing on TV and radio, a prelimi- insurance company or gasoline com- nary study last fall indicated that Chase mercials that were viewed contained a & Sanborn might be able to achieve Negro. greater visibility and more memorability The report also said that, although in print media where it would stand the purpose of commercials is to in- alone than in broadcast where all the crease profits, commercials can help other brands are." sell more than a product: "The Schaefer Mr. Katz Mr. Hall JWT said there were positive consid- commercial, for instance, which shows erations for C&S to use TV, including its a Negro and a white man playing hand- the addition of new salesmen as part cost efficiency and its opportunity for ball, throwing their arms around each of "a commitment to greater personnel piggybacks with other Standard Brand other, and, finally, drinking together depth." products, but also negative ones: The socially, is a commercial for the human The new managers are John Katz for dollars involved, the creativity involved possibilities of integration as well as Radio -East, and Geoffrey G. Hall for and the "neighborhood" of other coffee one for beer." Radio -West. Both report to Sal J. brands in TV. Agovino, general sales manager. Although Standard Brands does not Added to Katz's New York sales release budget figures, it's estimated that Philco campaign leans force are Donald F. McCarty, formerly C &S's TV spending (spot and network) sales manager at Avery- Knodel, Lawr- has accounted for about 85% of a total heavily on radio -TV ence F. Divney, formerly account execu- $3.9 million budget. TVB puts the com- tive with Mort Basset & Co., and James pany at $338,900 in network TV during P. Lavelle, formerly with Robert East- the first half of 1967, and $307,700 in Philco -Ford Corp., (subsidiary of man. Messrs. McCarty and Divney are spot TV in the first quarter. Last year, Ford Motor Co.), Philadelphia, which assigned to Katz Radio -East, Mr. La- C&S averaged $1.5 million in network velle to this summer embarked on a $2.25 mil- Radio -West. and $1.3 million in spot TV, according lion campaign to celebrate its 75th an- to TVB. niversary as well as to advertise new Business briefly ... In radio, C &S's 1967 first -quarter color TV sets, said last week that 25 %- spot spending ran $41,700 with no al- 30% of the budget will be spent in NBC -TV reports the addition of two locations in network radio, according radio -TV. more sponsors of its AFL postgame to Radio Advertising Bureau. In 1966, Through BBDO, New York, Philco- program, NBC Pro Football Score- network radio spending was $626,000 Ford began airing a collection of 170 board: Homelite Division of Textron and spot radio, $128,000, RAB reports.

34 (BROADCAST ADVERTISING) BROADCASTING, August 28, 1967 After the Sisters of St.Joseph spent three years building a new hospital, no doctor would work there.

On July 21, 1966, the only doctor in Jackman, drive for a new hospital. The building was almost Maine, retired. completed when the last doctor retired. For the community of 3,000 people the nearest No amount of recruiting could find a replace- doctor was now 50 miles away. ment. And without a doctor, neither old nor new The problem reached WBZ -TV in a letter from hospital could operate. one of our viewers. Shelby Scott took the problem of the people of We sent Shelby Scott to Jackman to get the details. Jackman back to the WBZ -TV audience in Boston. She was greeted at the edge of town by a large It generated a lot of response from sympathetic billboard that warned the 20,000 travellers who viewers. More important, it got ten applications would pass that way each year - "Drive Carefully. from physicians. No Physician Available." Shelby Scott covered many miles through the In town Shelby was met by Sister Marie Therese. backwoods of Maine to get the Jackman story. It The sister is one of six nuns who came to Jackman was the kind of assignment some stations might in 1952 and helped turn the old resort hotel into a have held back from a woman reporter. much needed hospital. But at WBZ -TV we don't consider a woman re- Murtha Memorial Hospital became a haven in porter just someone to cover food, fashion and fam- the Maine wilderness. For patients. Doctors didn't ily life. To us a good reporter is a good reporter. stay long. They came, moved on and were replaced. Man or woman. GROUP But the Sisters of St. Joseph stayed on, and in We think the Sisters of VVBZ T1/4«ß 1964 they began a three year, half million dollar St. Joseph would agree. WESTINGHOUSE BROADCASTING COMPANY THE MEDIA

membership earlier last week they had the networks to shorten the present NABET may demanded that the networks' final con- nine -hour workday and to guarantee tract package be in the union's hands no two designated days per week as "off later than Aug. 25. Union spokesmen days." Union spokesmen say neither call strike indicated they would break off negotia- network has made any wage or hour tion on Aug. 26 if the networks did not proposals. come up with a package. Traditionally, NABET officials described the main ABC, NBC pacts expire say union officials, the networks have objective of current negotiations as waited until shortly before expiration being to "humanize our contract." Sept. 1; walkout authority of the current contract, leaving little Union members say they are on 24- time for the NABET members to study hour call at all times, and that each voted to union leaders the proposals carefully. week their two days off are different Affected Areas Hardest hit by a from the previous week. "What with NABET strike would be live programs, never knowing when they'll ask you to The National Association of Broad- sports shows and remote pick -ups. Late - come to work and never knowing when cast Employes and Technicians has night shows such as The Johnny Car- your next 'weekend' is going to take voted unanimously to strike ABC and son Show on NBC -TV and The Joey place, our members probably have the NBC unless negotiations result in an Bishop Show on ABC -TV would also highest ulcer and divorce rate in the acceptable contract (BROADCASTING, be affected, but network spokesmen broadcasting industry," one union offi- Aug. 21, 14). Union officials said bar- said tapes of earlier shows would be cial said. gaining hadn't made any substantive presented in their place. Balance of Network authorities had no comment. progress on key issues by late Thurs- network programing, especially that day (Aug. 24). presented in evening hours, is either on The present three -year contract, cov- film or video tape and both ABC and CPB action before ering some 3,000 NABET engineers, NBC are said to have a sufficient back- technicians, and other broadcast person- log of material to continue operation. holiday is unlikely nel, expires at midnight Aug. 31. The Network executives would man the strike vote, approved by 97% of the broadcast equipment. union's members on Aug. 19, author- Union officials say NABET is seeking Hopes were fading last week that the izes NABET leaders to call a walkout $300 a week for technicians, most of House would act before the Labor Day on or any time after Sept. 1. whom now make $218 per week after recess on the Commerce Committee ap- NABET negotiators told the union two years. In addition, NABET wants proved bill to establish a Corp. for

Public ' Broadcasting. The committee report did not reach the Rules Commit- tee until Wednesday (Aug. 23), a staff member said. Failure to gain Rules in TV and Radio .. , action last week effectively precluded House debate until after Labor Day, IT'S observers noted. Normally, Rules might have asked key committee witnesses to appear in behalf of the bill for floor scheduling BROADCASTING this week, but as this is the week before a scheduled recess, many House members are expected to be prematurely YEARBOOK! absent. Not much substantial activity is usually scheduled on Capitol Hill during a pre- recess week. Finding the right word is the first principle formed. The 1968 BROADCASTING The majority report said "the com- of being articulate. Respected (esteemed . YEARBOOK -covering both TV and radio mittee believes it is perfectly workable time- honored, venerable) and authorita- -will be on their desks in December (and to establish the corporation this year tive (reliable, accurate, informative) fit- a full 12 months thereafter). They'll find it with one year's financing and tingly describe Roget's Thesaurus, famous resolve more valuable than ever . . . a veritable reference book of synonyms and antonyms. the issue of long-range financing after thesaurus; of information on every aspect In the business world of television and further study and experience." This was of broadcast advertising. If you have a radio, they apply just as fittingly to a point of contention with the minority BROADCASTING YEARBOOK, the most message for people who make TV-radio and led six Republican committee mem- complete and dependable reference vol- decisions, here's THE forum wherein to hers to recommend that the bill not speak up! Final deadline: 15 ume for busy people in broadcast adver- Oct. (or- pass. Eight other Republicans supported tising. To them, finding the right facts is for proofs -Oct. I). Reserve the posi- the bill with reservations (BROADCAST- the first principle of being profitably in- tion you want NOW before it's gone! ING, Aug. 21). °The Greeks had words for almost everything "Thesaurus" Modify Fees Section A section in means a treasury or storehouse: the 1968 BROADCASTING YEARBOOK is a treasure -trove of facts. Cet It? a draft version of the majority report concerning interconnection fees to be charged educational broadcasters by common carriers was modified in the 1135 DeSales Street, N.W. final version approved by Committee aioroadcastioq D. C. 20036 THE BUSIMESSWEEKLY OF TELEVISION AND RADIO Washington, Chairman Harley O. Staggers (D- W. Va.) In the earlier text, the FCC 36 BROADCASTING, August 28, 1967 was instructed to urge carriers to pro- sion split on the proposal: Chairman vide services to ETV operations on an ETV exception Rosei H. Hyde, Commissioners Robert incremental -cost basis. No mention was E. Lee and Kenneth A. Cox in dissent made of incremental costs in the final and Commissioners Nicholas Johnson in report. The bill has a section that al- arguments concurrence with Robert T. Bartley, lows the FCC to approve carrier tariffs Lee Loevinger and James J. Wadsworth to ETV's at a reduced or free rate. who voted for the order. The commis- Amendment to CATV The measure, passed by the Senate sion reasoned that sufficient experience to indicate in in slightly different form in May with had been accumulated that rules objected to most top -100 cases no significant objec- only one recorded vote in dissent, is tion had been raised to the importance expected to encounter a floor fight in by educators, others of distant ETV signals, and that the the House. Chairman Staggers, how- administrative burden of the commis- ever, told BROADCASTING he expects the sion in these cases would be lessened bill to pass without difficulty. It was An FCC -proposed amendment to its by the elimination of a public interest noted that committee Republicans did CATV rules that would eliminate distant educational television signals from showing on the part of CATV systems. not solidly oppose the measure, and View The educational that the hearing requirement in top -100 mar- Dissenters' a coalition of Republicans and broadcasters, however, did not agree. southern Democrats would be required ket CATV waiver cases has drawn an anguished response from educational Their arguments, promulgated by major to stop the bill once the Rules Commit- broadcasters. The broadcasters viewed ETV groups such as the National Asso- tee schedules debate. Many Southern ciation of Educational Broadcasters and states have growing ETV systems with the proposed rule change as an under- mining of the commission's own desires the Eastern Educational Network, al- loyal congressional delegations, it was with leged that the commission's proposed also noted. for ETV parity commercial broadcast stations. Ultimately, the proposed amendment would: rule, in the words of the Association of Place unreasonable hardships on Maximum Service Telecasters which educational interests by shifting onto represents some educational as well ETV's the burden of proof for special as commercial broadcasters "could seri- relief in CATV hearings; Lamar Life named in ously weaken local and area television Deprive the commission of an op- service to the public and retard its portunity to consider public interest im- $200,000slandersuit further development." plications of distant ETV signal impor- The rule change was issued as a tation, and notice of proposed rulemaking in July Eventually work to the detriment A $200,000 lawsuit for slander has (BROADCASTING, July 17) by a Commis- of local ETV service through the poten- been filed against a Jackson, Miss., broadcaster and a lawyer. Cecil Ray Price, who is under federal indictment in the 1964 slaying of three civil rights workers near Philadel- phia, Miss., has filed the suit against Lamar Life Broadcasting Co. (WLBT Gonfiden tial [TV] and WJDX -AM -FM Jackson) and Alvin J. Bronstein, chief counsel of the Lawyers Constitutional Defense Corn - Executive mittee. Mr. Price charged that Mr. Bronstein, in a speech broadcast over WJDX -FM, accused the Neshoba county search deputy sheriff of participating in the 1964 murders. Harland L. Knight, president of the radio stations, acknowledged that Mr. Bronstein's speech had been broadcast, but explained that it had been taped by TV and Radio station owners must obtain the best executive officials of Tugaloo College in Jackson personnel available to protect and increase their investment. Any when Mr. Bronstein spoke there. The knowledge of impending executive change is college had asked that the tape be likely to create broadcast, Mr. Knight said, and this rumors and uncertainties among key station personnel. Therefore, was done "as a public service." confidential executive search is required to secure your new Lamar Life's WLBT as well as its executive on a completely confidential basis. radio stations has been attacked by Jackson Negro church groups for al- Nationwide was built on this concept. A call to our executive staff leged biased programing. The station's will bring you full confidential details. license was renewed on a short -term basis by the FCC, but the protesting groups appealed this decision and the Nationwide U. S. Circuit Court of Appeals in Wash- ington remanded the case for further `Broadcast `Personnel hearings. Hearings were recently concluded and proposed findings have been Gonsultants filed. Life's WJDX- AM Lamar -FM, how- TEL. 312 337 -5318 ever, received regular renewals from 645 NORTH MICHIGAN AVENUE CHICAGO, ILLINOIS the FCC and these were not protested.

BROADCASTING, August 28, 1967 37 dal loss of funding and timeliness of attach appropriate conditions to protect stations "will be seriously eroded if programing. future educational television service in CATV systems are allowed to bring in "The reason why the voice of the the area." The EEN attached signifi- distant ETV signals without limitation." educational station is seldom raised in cance to the public- interest showing AMST stressed that the amendment formal opposition" in a CATV pro- terming it "fully as important in foster- would be inconsistent with both con- ceeding, claimed the University of Wis- ing local educational television service gressional and commission policy favor- consin, "is that in most cases it cannot as it is in fostering local commercial ing local ETV service. The association afford to undertake the legal expenses television service." cited that "a central ETV station whose attendant to the prosecution of the case Financial Hardship Of primary con- programs are repeated throughout the for the opposition." The NAEB raised cern to educational broadcasters is the country by affiliated stations which are an interesting prospect that "some edu- rule amendment's affect upon local fi- merely plugged into the network line" cation television stations would un- nancing of their stations and the timeli- is an anathema in the pending Corp. doubtedly be reluctant to initiate ob- ness of their programing. The Univer- for Public Broadcasting bill. For all jections directed against a sister" ETV. sity of Nebraska and the Nebraska intents and purposes, the association In any event, AMST said, "the educa- Educational Television Commission said, importation of distant signals tional groups are the parties least likely cited that their ETV's rely on substan- "amounts to no more than repeating the to have communications counsel and tial percentage of contributions given output of a distant ETV station in the the resources with which to undertake by each pupil in local school systems local community." Both AMST and the extensive and detailed showing re- within the stations' service areas. The the WGBH Educational Foundation quired of such petitioners. Moreover, petitioners asked the question: "Why urged that the presence of an outside the burden of proof would fall on the should the local school system volun- educational signal would delay full educators rather than the proponents of tarily pay over scarce funds for the development of local ETV service. distant signal importation." state network, even though its program- See Threat Those educational sta- The proposed rule amendment would ing is directed to the particular needs tions concerned with National Educa- "deprive the commission of the oppor- of Nebraska, if there are other edu- tional Television programing claimed tunity to consider ... the public inter- cational stations carried in the area that the block scheduling system under est implications of each proposal to im- anyway? The Nebraska stations must which they operate would work to their port distant educational signals," AMST depend upon local support for their detriment with the proposed amend- said. The public interest showing is a continued existence." Despite the vari- ment. The stations cited that NET per- valuable requirement, the association ous methods of funding local ETV's, mits certain programs to be aired usual- went on to say, because "even where several broadcasters raised essentially ly in major cities before they are the commission ultimately waives the the same questions as they apply to channeled to local outlets and that hearing requirement as to the ETV community- oriented stations. The EEN CATV's importing these programs signal, it is afforded an opportunity to claimed that public support for such might air them many months in advance of local stations. A related question of CATV capability was raised by AMST. "[It] is highly relevant," the association said, Outstanding Values "that CATV's [are unable] to bring educational television service to rural in Radio -TV Properties areas and to those unable to afford CATV fees -the very groups whose need for broadened educational oppor- Excellent daytime station. Single tunities is among the greatest." station market. Highest per capita CATV interests, most notably the income in state. $40,000. cash National Community Television Asso- Arizona ciation and Triangle Publications Inc., on long terms. Best down. Balance 8145,000 multiple CATV owner, argued that the year -round climate; ideal family proposed amendment would have the operation. desired affect of lessening the administrative burden of the commission. Tri, angle termed the proposal "eminently reasonable" and further argued that Network affiliation. Prefer owner- "the dissent to the ... proposed rule - manager, sales -manager buyer. Southwest making does not appear to be well - growth area, excellent poten- founded in that nothing [in] the notice Good VHF -TV or its prior pronouncements operates tial. Large CATV bonus circulation. to impose an unreasonable burden on Terms. $600,000 local ETV interests." NCTA noted that in most top -100 cases no significant objection has been voiced to the carriage of distant ETV & Company, Inc. signals. "In view of the public interest BLACKBURN in the wider dissemination of educa- RADIO TV CATV NEWSPAPER BROKERS tional material [and] CATV's ability to promote the use and support of educa- NEGOTIATIONS FINANCING APPRAISALS tional television," the rule must be WASHINGTON, D.C. CHICAGO ATLANTA BEVERLY HILLS adopted, the association concluded. James W. Blackburn H. W. Cassin Clifford B. Marshall Colin M. Selph Among other groups who filed were Jack V. Harvey William B. Ryan Robert A. Marshall Bank of America Bldg. Joseph M. Sitrick Hub Jackson Mont' Building 9465 Wilshire Blvd. the University of Maine, Northeastern RCA Building Eugene Carr 1655 Peachtree Rd. 2744151 Pennsylvania Educational Television 333 -9270 333 N. Michigan Ave. 873-56U 346.6460 Association and South Central Educa- tional Broadcasting Council.

38 (THE MEDIA) BROADCASTING, August 28, 1867 Changing hands ... to Norman Fischer and Robert C. Tv Meridan, both Mississippi, and Doyle for $630,000 including cove- CATV systems in Union City, Savan- ANNOUNCED The following station nant not to compete. Mr. Fischer is nah and Milan, all Tennessee. WcFT -TV, sales were reported last week subject to former owner of KUKA San Antonio. on channel 33, began operating in FCC approval: Mr. Doyle is director of television for 1965 and is affiliated with both NBC WAAB -AM -FM Worcester, Mass.: Sold National Geographic Society, Wash- and CBS. by Bernard Waterman and group to ington. Mr. Strouse and family sold COMMUNITY TELEVISION WAAB Inc. for $650,000. WAAB IBC. iS WWDC -AM -FM Washington to Avco Opelika, Ala.: Sold by Reeves a subsidiary of Atlantic Recording Co., Corp. in 1965 and, with Broadcasting Broadcasting Corp. to TeleCable Corp. New York, whose president is Ahmed sale of WEBB, has disposed of all his Price was not disclosed. Opelika sys- M. Ertegun. WAAB, founded in 1931, broadcast interests. He is continuing tem has about 850 subscribers, brings operates fulltime on 1440 kc with 5 ownership in Broadcast Electronics Inc., in on 12- channel system TV stations kw. WAAB -FM is on 107.3 me with equipment manu- Silver Spring, Md., from Atlanta, Birmingham, Mt. Cheaha 1.4 kw. Broker: Blackburn and Co. WEBB operates daytime on facturer. and Chattanooga. This brings to six kc with 5 kw. WFOX Milwaukee: Sold by Fox 1360 number of CATV systems owned by Broadcasting Corp. to L&P Broadcast- KOAF-AM-FM Gainesville, Tex.: Sold by TeleCable; ing Corp. for $260,000. L&P Broad- Joe M. Leonard Sr. and others to W. casting is owned by Leonard and Phil Erle and Emma M. White for $240,000 Chess, Chicago, owners of wvoN Cicero plus $90,000 for agreement not to and wsDM(FM) Chicago and of the complete. Mr. White is in banking, in- Will Camden's WCAM Chess Record Co. in that city. L&P vestments and insurance. KGAF is day - Broadcasting also is an applicant for timer on 1580 kc with 250 w. KGAF -FM be McLendon's next? the purchase of WCAM Camden, N. J., operates on 94.5 me with 30 kw. but that assignment is in hearing status WCFT -TV Tuscaloosa, Ala.: Sold by Gordon McLendon, Dallas-based at the FCC (see adjacent story). Herb Lewis N. Manderson Jr., R. S. Holi- group broadcaster, is negotiating for the Lee, president of Fox Broadcasting owns field, C. J. Hartley and James D. Kin- purchase of the city-owned wcAM Cam- wKTY Lacrosse, Wis. WFOX is a 250 w caid to S. A. Rosenbaum, W. S. den, N. J., he acknowledged last week, daytimer on 860 kc and began operat- Smylie Jr., Marvin Reuben, Jerry P. but he said there were many problems ing in 1946. Broker: John D. Stebbins Keith, Margaret G. Smylie and Wil- that had to be resolved before a firm Co. liam S. Smylie III for assumption of agreement could be reached. KTTR Rolla, Mo.: Sold by Luther W. $121,294 debt. Mr. Rosenbaum, who The news that Mr. McLendon had Martin and family to Phelps County is principal stockholder, also has in- his eye on the 42-year -old 1310 kc full- Broadcasters Inc. for $250,000. Robert terests in WDAM -TV Laurel and wroK- timer (1 kw day, 250 w night) was an- M. McKune, president and general manager of Phelps County Broadcast- ers, recently resigned as manager of KWBB and KQTY-FM Wichita. Before that he was with the Stuart stations for nine years, at KROI Grand Island, Neb.; EXCLUSIVE BROADCAST PROI'ERTIES: s KSAL Salina, Kan., and WMAY Spring- field, III. KTTR is fulltime on 1490 kc with 1 kw days, 250 w nights. It Ugly ducklings become beautiful swans. Right now was established 20 years ago. Broker: this duckling is pretty ugly, but the opportunity is Blackburn and Co. beautiful. Take over a five -year old station that is un- KSWA Graham, Tex.: Sold by Lon derstaffed and underdeveloped, and within one year, Williams and associates to Robert N. we believe, you will see it become a beautiful income Aylin and group for $125,000. Mr. producer. Contact Richard A. Shaheen in our Aylin is the owner of KOPY Alice, Tex., Chicago office. Houston- and of Aylin Advertising, SOUTH -Daytimer, good power and dial position in town of Antonio- Beaumont. KSWA, Dallas-San CENTRAL over 5,000 population, 50 miles from large major in 1948, is a 500 -w day - established TEXAS market. Lots of equipment in excellent condition. 1330 kc. Broker: Hamilton - timer on Station lacks management and currently losing money, Landis and Associates. but has good potential. Total price is $47,500, only APPROVED The following transfers of $22,500 down -balance $300 per month plus 6 per station interests were approved by the cent simple interest. Don't write-call, if serious. FCC last week (For other FCC activi- I Contact George W. Moore in our Dallas office. ties see FOR THE RECORD, page 81). WNOR -AM -FM Norfolk, Va.: Sold by Louis H. Peterson and Jack H. Harris and others to Arnold and Audrey Malkan and Stanley E. Wilson for $1,- yewmilf424 233,750. Mr. Malkan is principal stockholder in Texas State Network, AND ASSOCIATES, INC. owning KFJZ -AM -FM Fort Worth and BROKERS OF RADIO, TV, CATV & NEWSPAPER PROPERTIES APPRAISALS & FINANCING KEYS Corpus Christi, both Texas. Mr. Wilson is the operating chief of these WASHINGTON, D. C. CHICAGO DALLAS SAN FRANCISCO 1737 De Sales St., N. W. Tribune Tower 1511 Bryan St. 111 Sutter St. stations. WNOR is fulltimer on 1230 kc 393 -3456 337.2754 7480345 392.5671 with 1 kw days, 250 w nights. WNOR- FM operates on 98.7 me with 59 kw. JmeriTaL TLobf exfrwiPircU',eCtl <41404,),4 WEBB Baltimore: Sold by Ben Strouse, Mathilda W. Feldman and Leon Back

BROADCASTING, August 28, 1967 39 pounced by Camden Mayor Alfred by Philadelphia stations, contending Washington and Lancaster stations Pierce. Mr. Pierce also noted that any that the Chesses planned to move the place a grade -B contour over the sys- agreement with Mr. McLendon would station to Philadelphia and operate it as tems' communities -all are farther involve the assignment of a $1,450,000 a Negro -oriented station, the commis- from the CATV communities than the contract to buy WCAM now held by L&P sion set the sale for hearing. Not long stations the systems don't want to Broadcasting Corp., Chicago. L&P ago, the Chesses filed a lawsuit against protect. Broadcasting is owned by Leonard and the city of Camden, charging that its Furthermore, he said, the commis- Phil Chess, Chicago, who also own contract to buy the station had been sion rules require a CATV system seek- WVON Cicero, III., and wsnM(rm) Chi- broken. Last week a New Jersey Su- ing waiver of the nonduplication and cago, and Chess Record Co. perior Court judge denied a motion for carriage provisions as they relate to The Chess purchase of the munici- summary judgment. Argument on the stations placing a predicted grade -B pally -owned but commercially operated merits is expected to be heard next contour over its community must prove station was first announced in January month. that the actual contour "lies elsewhere." 1966; an application for FCC approval Meanwhile, the Chesses have signed This has not been done, he said. was filed in Febraury of that year. Be- an agreement to buy wFOx Milwaukee If the hearing issue is intended to cause protests were filed with the FCC for $260,000 (see page 39). determine where the stations' actual grade -B contours fall, "it is inaptly stated," he said. "If it is intended to determine the wholly different question of the quality of signals at selected CATV's ask carriage waiver points in communities lying in pockets in rough terrain, it represents an un- Systems in Md., W.Va. say TV stations don't serve areas explained -and I think clearly unwise -shift from our solemn pronounce- in their grade -B contours; Cox fears weakening of rules ments in the documents through which we have fashioned our CATV rules." The principal petitioner for the Five CATV systems in Maryland and as it applies to wsvA -Tv Harrison- show -cause order in the translator case West Virginia have requested the FCC burg, Va., and WJAC -TV Johnstown, was Mountain Television Inc., which to waive the rule that would require WTAE -TV Pittsburgh and WFBG -TV Al- is 50% owned by WTBO -AM -FM Cum- them to carry signals of four stations toona, all Pennsylvania. The CATV sys- berland and 50% by Potomac Valley putting a predicted grade -B contour tems are now carrying three of those Television. Mountain Television is an over the systems' communities. The stations (WTAE -TV is the exception), as applicant for channel 52 in stations don't actually serve the com- well as stations in Washington, Balti- Cumber- land. munities, the systems say. more and Lancaster. The systems, each Prove it in a hearing, the commission of which has a five -channel capacity, In issuing the show -cause order said in an order issued last week. carries some of the 13 stations on an against Tri-State Television Translators The commission, by the action, man- alternating basis. To accord the re- Inc., with five authorizations in Cum- aged to disappoint not only the systems quired protection, they say, they would berland, and Wellersburg TV Inc., with and the common carrier that serves have to drop many of the stations they three in Wellersburg, the commission them. Commissioner Kenneth A. Cox, a now carry. said: "There is no doubt that interference is being caused in hardliner in CATV regulation, didn't The common carrier and the CATV the Cumberland, like it either. In a dissenting statement, systems argue that while some of the Md., area to direct reception of the signals transmitted by broadcast he said the issue as framed, could lead four stations put a predicted grade -B stations as well as to a "further" weakening of the CATV contour over some of the systems' com- to reception of the signals by the system rules. munities, none of them puts an actual transmitted CATV in Cumberland to its subscribers." The commission issued a second or- signal over any of the communities. der last week which could result in a The commission, in its order, noted The commission said that although benefit to one of the CATV systems in- that the rules require nonduplication its rules do not require that reception of volved in the first action-Potomac and carriage protection for stations a CATV systems' signals be protected, Valley Television Co. The order directs putting at least a predicted grade -B "elimination of such interference would two translator operators with a total signal over a system's community but be a desirable by- product of any action of eight VHF authorizations in Cum- that protection will not be required which we may take to eliminate inter- berland, Md., and Wellersburg, Pa., to "where a sufficient showing is made show cause why the translators should that a predicted signal is not in fact not operate on UHF frequencies. present. . . Their present operation is said to inter- The commission held that the CATV KTXS -TV signs for plant fere with off -the-air reception of Wash- interests' showing that the signals are ington and Baltimore stations, as well not present "is inconclusive." Accord- A contract has been given to as with the service of the CATV sys- ingly, it ordered a hearing to determine General Electric to complete a tem to its subscribers. whether the stations place "measured $1- million improvement plan for The request for waiver of the non- grade -B contours within the meaning KTxs -TV Sweetwater -Abilene, Tex., duplication rule was filed by the Poto- [of the rules]" over the Maryland and according to W. F. de Tournillon, mac Valley Telecasting Corp., the West Virginia communities involved. station manager. The new building carrier, Potomac Valley TV, Upper Cox Dissent Commissioner Cox, will be equipped with color film, Potomac Television Inc., Frostburg however, expressed concern that the color tape and local -live color Cable Television Inc., Keyser Television order could lead to violation of the cameras. KTxs -ry is part of the Co., and Jackson Television Co. All commission policy of favoring "the Texas Television Network and is told, the systems serve 25,000 sub- nearest thing to local stations," where owned by Grayson Enterprises scribers. the nonduplication and carriage pro- Inc. Four Stations They want the car- visions of the rules are concerned. He riage and nonduplication rule waived noted that no one claims the Baltimore,

40 (THE MEDIA) BROADCASTING, August 28, 1967 We and the Eastern Iowa market are epiphytic

We derive nourishment from industrial output in 1966. Factory tune's top 500 firms, 115 have Iowa the air. And supply it -to a market employment averaged better than locations. which also derives tangible suste- 200,000 a month in 1966. Of For- The Eastern Iowa market nance from industry and agriculture (WMTland) contains 60% of Iowa's was (mostly the former-the ratio population and buying power. It in- something like 3 to 1 in 1966). cludes Cedar Rapids, Iowa City, If your impression of Iowa is Waterloo and Dubuque -four of based on the touching but incom- Iowa's largest population centers. plete sentiment of a well -known The song ( "That's where the tall corn Practically the only unemployed grows "), consider: WmT folks in our market are job place- Less than 30% of Iowa's labor Stations ment specialists. force is directly employed in agricul- Check the Katz Agency, our natural production. The other 70% Mail Address: Cedar Rapids, Iowa tional representatives, for further contributed to Iowa's $10.2 billion of WMT, WMT -FM, WMT -TV information. KWMT, KWMT -FM, Fort Dodge Represented by The Katz Agency

BROADCASTING, August 28, 1967 41 ference to direct reception." ly repeated phrases of the decade, research; James H. Green, associate The commission said that requiring and Walter Cronkite, managing editor director of telecommunications man- the translators to switch to other VHF and anchor man of the CBS Evening agement, Office of Emergency Plan- channels would not eliminate the prob- News. In addition there will be six ning; Robert P. Haviland, director of lem. In any case, the commission said, panel sessions, including one on gov- satellite and space systems, General such modifications would not eliminate ernment affairs at the Sept. 27 dinner. Electric Co.; Irving Kahn, president of the problems of the impact that the The government panelists will include Teleprompter, and W. Theodore Pier- continued operation of VHF transla- FCC Commissioners Kenneth A. Cox son of the Washington law firm of tors would have on a UHF station in and Lee Loevinger and Representative Pierson, Ball and Dowd. Cumberland. Torbert H. Macdonald (D- Mass.), chair- Business Session The second -day man of the House Communications sessions will open with a panel on what Subcommittee. the clients and agencies want and what Top names jam The seminar, according to Herb Ja- it takes to attract more business. Pre- cobs, president of TSI, is to "create a ceding the panel discussion, Norman E. management workshop where acknowl- (Pete) Cash, president of the Tele- TSI's agenda edged industry experts review practical vision Bureau of Advertising, will pre- solutions to everyday problems." sent the results of a new study made this by the The opening panel on the arts of summer TVB and Station Scott to keynote seminar; Representatives Association in successful station operation will in- coopera- tion with 27 agencies. clude: Charles H. Crutchfield, president leading media, government The panelists will be: Joseph F. St. of Jefferson Standard Broadcasting Co., Georges, vice data systems, Charlotte, N.C.; Jack Harris, president, president, figures set to speak Young & Rubicam; Donald W. Severn, xrac -TV Houston; Hamilton Shea, exec- vice president, Ted utive vice president of Gilmore Stations, media relations, Bates & Co.; Jerome Fenger, vice Harrisonburg, Va.; Richard S. Stakes, More than a score of broadcasters, president, Grey Advertising, controller and assistant general man- and Ave government officials, programers and Butensky, vice president and senior ager, WMAL- AM -FM-TV Washington and agency executives will take part in TV associate media director president of the Institute of Broad- of Dancer- Stations Inc.'s second annual manage- Fitzgerald- cast Financial Management, and Mort Sample. ment /programing seminar, Sept. 28 -29 A panel on successful audience C. Watters, executive vice president, pro- at the New York Hilton hotel. motion will include: Al Korn, director two will Scripps - Howard Broadcasting Co.., Keynoter for the -day event of advertising and promotion, WNAC- be Walter D. Scott, NBC board chair- New York. TV Boston; George Rodman, director of man. The luncheon speakers will be That afternoon a panel will look at advertising and promotion, WBKB -TV Marshall McLuhan of Fordham Uni- the communications explosion. Those Chicago, and president of the Broad- versity whose "the medium is the mes- panelists will be: Hugh M. Beville Jr., casters Promotion Association, and sage" has become one of the most wide- NBC vice president for planning and Howard W. Wry, director of promotion, WHNB -TV New Britain-Hartford, Conn. The concluding afternoon panel will be an assessment of the programing future by the men who make the pro- -grams. Those panelists will be: Harry Ackerman, vice president and executive producer, Screen Gems; Bertram Ber- man, general program executive, CBS; David Dotort, executive producer of Bonanza and president of Producers' Guild of America; Mark Goodson, president of Goodson -Todman Produc- tions, and Grant Tinker, vice president of Universal Pictures.

Mr. Scott Dr. McLuhan Mr. Cronkite Bureau modifies position on San Diego CATV's

The FCC Broadcast Bureau, in what amounts to a clarification of its proposed findings in the San Diego CATV case, says it would bar the San Diego CATV systems from expanding the areas in which they relay the signals of Los Angeles independent stations. It would not require systems to stop providing such service to subscribers who were receiving it as of Jan. 1. The bureau, in proposed findings filed Aug. 11, said that one of two conditions for permitting unrestricted expansion of Rep. Macdonald Comm. Cox Comm. Loevinger CATV in San Diego should be the

42 (THE MEDIA) BROADCASTING, August 28, 1987 Communications task force seen as `most significant event'

FCC Commissioner Johnson (I) makes a point as and Maury Green follow his argument on the station's KNXT(TV) newsmen (I -r) Bill Ames, Grant Holcomb 'Newsmakers' program.

FCC Commissioner Nicholas John- the President's announcement but Commission Responsibility How- son, who has frequently called for a delivered after it, had expressed con- ever, he also feels that the commis- searching review of the nation's cern over what he felt was the lack sion has a role to play in setting communications thinks President of national attention being paid to standards of performance for broad- Johnson's action in establishing the commission inquiry into the pro- casters. He said the broadcasting a high-level task force on composed establishment of a domestic - industry would be "better served" if munications is "the most signifi- communications satellite system the commission did a "more thorough cant event of the decade, if not this (BROADCASTING, Aug. 21). Many of review" of broadcasters' perform- century, in communications" (BROAD- the problems he discussed in his ance at license-renewal time. Broad- CASTING, Aug. 21). speech-to a conference on peaceful casters. he said, want to feel they Creation of the task force, Com- uses of outer space, at Stanford Uni- are a part of a profession with high missioner Johnson said, represents versity-were dealt with in the Pres- standards. They "don't like to see "an unprecedented action by a Pres- ident's message, leading to specula- irresponsible people" in their busi- ident of the United States, an aware- tion that the commissioner had ness anymore than does any member ness on his part of the importance advance knowledge of some of the of any other business. of communications to our society White House thinking on the prob- Commissioner Johnson had no and the importance of a total review lem. answer to one question currently from beginning to end of our com- On another subject, the commis- troubling broadcasters -the degree munications policies.. . sioner restated his view that it would of coverage they should give the The commissioner, who was inter- be better for the public to become racial disturbances wracking cities viewed on Newsmakers, broadcast directly involved in attempting to up- across the North this summer. Should Sunday (Aug. 20) on Ic4xr(Tv) Los grade broadcasting's programing broadcasters-he was asked, as a Angeles, noted that the task force, standards than for the commission specific example -give instantaneous which will be headed by Eugene V. to attempt that job. He said the pub- and full coverage to "an H. Rap Rostow, undersecretary of state for lic is largely ignorant of the func- Brown" advocating revolution? political affairs (see page 46), has tions of the FCC and of the fact Commissioner Johnson said there been directed specifically to review that stations have responsibilities to are. "legitimately," divergent views

the Communications Act of 1934 serve the public. - on that question. Broadcasters are and the Communications Satellite The commissioner last March said responsible for reporting "what's Act of 1962, with a view to their the commission should encourage the going on in their country," he said. possible revision. He also noted that public to take an active role in the But on the other hand, there is a the Budget Bureau will consider the station -licensing process and in en- relationship "between making the question of whether government ad- forcing standards (BROADCASTING, media available and the making of ministration and regulation of tele- March 13). Last week, he said com- the statement over a mass media and communications should be revamped munity organizations -the League of the action which follows." -a study which could have a bear- Women Voters, for example-might It's very difficult to draw a con- ing on the future of the FCC. take on the job of educating viewers clusion as to which course is better, Johnson's Speech Commissioner and listeners about broadcast sta- he said, without knowing more about Johnson, in a speech prepared before tions' responsibilities. the implications of each. understanding that the systems would without specifying the proposed bar was was intended to preclude "the carriage not carry any Los Angeles independent intended to cover future service princi- of independent Los Angeles signals to stations. The bureau said the impact of pally (BROADCASTING, Aug. 21). any subscriber who was not a CATV such competition would be particu- But in reply findings filed Aug. 18 subscriber receiving such signals as larly severe on San Diego UHF stations, the bureau said its proposed condition of Jan. 1, 1967."

BROADCASTING, August 28, 1967 43 said last week that about 600 subscrib- programs to subscribers from Buffalo, CATV rate increased; ers have agree to the new terms; about N. Y.; Clearfield, Johnstown and Erie, 200 objected, taking their complaints to all Pennsylvania; Hamilton, Ont., and franchise canceled city council. via microwave, three New York City The city council, earlier this month, independents, was established in 1954 voted 6 to 1 to revoke the franchise. and bought by TCC in 1962. The fran- An indication of what happens when The council directed the city attorney chise expires in 1969. a CATV system attempts to raise its to prepare the necessary moves to effec- Within 24 hours of the council's ac- rates has occurred in Bradford, Pa. tuate revocation, including notice to the tion, two applications were received (pop. 23,000). The CATV system had Pennsylvania Bell System whose poles from Ashtabula Cable Co., Ashtabula, its franchise revoked by the city coun- are used by the CATV system for its Ohio, whose principals have interests in cil. And almost immediately two appli- lines. The Bradford cable system has CATV systems in Pennsylvania and cations were filed for the franchise. announced it will oppose the shut down New York, including Ridgway and Sala- The Bradford wire system, which is in the courts. manca near Bradford, and from Garden now owned by multiple -CATV -owner Improved Plant Justification for the Spot Cable Services Inc., Lancaster, Pa. Television Communications Corp., New raise in rates, according to Mr. Fuqua, The Ashtabula group offered the city York, had about 800 of its 5,000 sub- followed a $350,000 revision of the 5% of its annual gross, proposed no scribers paying a low monthly rate of plant, increasing the system from five installation fee for new subscribers and $3.75, offered originally to charter sub- channels to 12 and improving reception. promised no change in the $3.75 rate to scribers to the 13- year -old system who al- Objectors claimed the fee hike violated charter subscribers until 1969. The Lan- so paid $137.50 installation fee. About a a provision in the franchise on rates, caster firm offered the city 3% of gross month ago, the CATV company notified and the city council charged the move revenues and proposed a $10 installa- these subscribers that the monthly fee broke the franchise. tion charge and $5 monthly fee. The would have to be raised, over a five -year The CATV system offered to litigate TCC firm pays the city I % of its gross period, to $5.50, the fee being paid by his contention, but the city officials de- revenues. the bulk of its customers. F. Gordon clined, Mr. Fuqua reported. Fuqua. executive vice president of TCC, The cable system, which provides TV ABC -TV affiliates ask voice in merger case The ABC Television Affiliates As- $3- million center designed for KLZ stations sociation has filed a petition with the U. S. Court of Appeals for the District of Columbia requesting permission to intervene in the ABC-ITT merger case. The notice of intention to intervene was filed Aug. 18 by Morton H. Wilner, Washington counsel for the association. The group said it was in favor of the merger and intended to support the FCC's approval. The commission last June approved, for the second time in a 4 to 3 vote, the amalgamation of the network and the international communications carrier. Last month the Department of Justice, which had sought and received a hearing from the FCC in its opposition to the mer &er, appealed the commission's decision. Time -Life Broadcast's KLZ- AM-FM- Street in Denver. Under an expedited -procedure sched- Tv Denver late next year plans to Mr. Terry said the design was de- ule, the Department of Justice is to $3- KLZ move into a new million commu- termined after personnel visited file its brief with the court by Sept. 7, nications center, which will include over 25 TV and radio stations in the with the commission and the applicants about $600,000 in new broadcast U. S. to study new trends and inno- filing Oct. 2. Justice would have until vations in communications equipment. buildings. Oct. 11 to file a reply and the argument Hugh B. Terry, KLZ president - He added that KLZ's center will con- before the court would be held the week general manager and head of T-L tain "the latest in full-color equip- of Oct. 16. Broadcast's Western Division, an- ment, all -transistorized TV and radio nounced last week that construction control rooms, color lighting capabil- Rust Craft to build will begin after Sept. 4 on a five- ities up to 600 kw, a new TV master story octagonal administration tower control with subcontrol boards to new WRCB -TV studio and a two -story horizontal studio. allow for multiple programing and Both buildings will occupy almost taping at the same time, plus com- Rust Craft Broadcasting Inc. has 90,000 square feet, housing the TV puterized [accounting] operational announced plans for a new $500,000 and radio operations as well as a methods." New equipment now studio for its wncn -Tv Chattanooga new video -tape production center. being ordered by the stations in- that will contain the latest in color The new center, which will triple cludes five audio systems, switchers, equipment, including color processing. xt.z's present facilities, will be lo- house monitoring circuits, and two According to Harry D. Burke, vice cated adjacent to the present facil- live and one film color -TV cameras president and general manager of the ities at Seventh Avenue and Lincoln for the video -tape center. NBC affiliate, the new facility is expected to be ready for occupancy by January 1968.

44 (THE MEDIA) BROADCASTING, August 26, 1967 TAC's system to rate 56 markets by fall '68 If the Television Audit Corp. (TAC) realizes its plans, it will be marketing an instantaneous, minute -by- minute national TV-ratings service by September 1968. Two years ago, the company was carrying out experimental TV ratings from an airplane over Miami. The plane carried an electronic gadget sensitive to the signals emitted by TV -sets' local- tuning oscillators, and in a 90- minute flight over Dade and Broward counties, the device registered 27,000 sets in use and the channel to which each was tuned (BROADCASTING, May 10, 1965). Now TAC has brought an improved version of its gadget down to The display console of TV Audit the rating and share for ABC, CBS earth, or at least to the top of a mast viewing and NBC respectively, and the total located in a selected census tract Corp.'s computer as the in its Melbourne, Fla., experimental sets in -use. The figures change in Melbourne, Fla., that is served is left to minute to reflect current by three network affiliates. Accord- tract measured. From each the screens, the time, viewing. ing to Andrew Hewitt, a former right above vice president of Geyer, Morey, Ballard and a backer of TAC, suc- rate, report on reach, frequency, kets, TAC will go into individual cessful tests in Melbourne have demographic and buying character- market ratings, including independ- prompted a $5- million investment istics of the sample, according to Dr. ent stations, according to Mr. Hew- to erect masts in 56 markets and Stephen Stock, an officer of the com- itt, "but only after we crack the nut begin operating the ratings service by pany and president of Market Math with the national service." September next year. Inc., a consulting firm that will handle Mr. Hewitt was unable to estimate When the locations in those 56 the demographic phase. the eventual investment required to cities have been selected for proper Dr. Stock said last week the ini- build a 111- market operation and demographic mix, officials said, the tial 56- market sample would provide beyond that to individual -market TAC service will monitor the chan- ratings accurate to a 10% "relative ratings, but said "it will be con- nel settings of between 30,000 and error." When the sample is expanded siderable." 50,000 sets and feed the data to a to 111 markets, as is planned, the TAC is backed financially by the central computer, which will print it relative error will be reduced to J. H. Hillman Co. of Pittsburgh, the out minute -by- minute in rating and 7 %, according to Dr. Stock. He Product Acceptance Research Group, share for each of the three networks said there was no comparison with and Mr. Hewitt. David Nicholson and the total sets in use. the accuracy of the Nielsen sample, is president of the company, with Telephone coincidental and /or "because nobody knows how ac- Dr. Stock and Stephen Mixelle, who roster recall surveys are planned to curate that is." is in charge of the technical phase provide a supplementary, but sepa- After the expansion to 111 mar- of the operation, as officers.

Wodlinger drops out of Community stockholders, Edward W. made in getting the channel, has asked Priester of Kansas City, Mo., and the commission to deny the sale and Moline applicant group Carl A. Wadman of Rock Island, Ill., place the station's renewal application had owned 12% of an earlier Commun- in a comparative hearing with Com- munity's application for the Mark L. Wodlinger, vice president and ity Telecasting Corp., which had been channel. The commission of Metromedia Inc.'s KMSC -Tv one of the losing applicants when has not yet accepted manager the Kansas City, Mo., has withdrawn as the the commission, in 1962, granted the Community application for filing, but it has indicated it would grant key man in a corporation seeking to WQAD -TV application for the chan- the the one corporation's request (CLOSED CIRCUrr, take channel 8 Moline, Ill., away from nel. Mr. Wodlinger is only experi- June 19). its present occupant, WQAD -TV. of the three with broadcasting Mr. Wodlinger was 80% owner of ence. Community Telecasting Corp., which WQAD -TV, which is scheduled to file Four more affiliates six months ago tendered an application a license -renewal application on Sept. with the FCC for the Moline channel 1, is seeking authority to transfer its join the Mutual fold (BROADCASTING, Feb. 27). But the cor- license to the Evening News Associa- poration has notified the commission tion of Detroit. The sale carries a price Affiliation by four more stations that Mr. Wodlinger has withdrawn and tag of $5.5 million, plus $1 million brought the Mutual Broadcasting Sys- transferred his stock to the remaining payable over five years to 24 owners tern line -up to 514 stations. two stockholders. of the station for a covenent not to The stations: KooM Albuquerque, The announcement to the commission compete. N. M.; a fulltime, 5 -kw station on 610 gave no reason for the withdrawal. Community, claiming that wQAD-Tv kc, managed by Charles T. Jones Jr., Mr. Wodlinger and the other two hasn't lived up to the promises it and also affiliated with CBS Radio; KVs?

BROADCASTING, August 28, 1967 45 `Rear back and look at communications as a whole': Rostow Eugene Victor Rostow, under sec- er in the field, he said. for revision of the Communications retary of state for political affairs He sounded sure that the task Act and the Communications Satel- who was picked by President John- force will welcome and receive ad- lite Act of 1962, and the economic son to head the task force ordered to vice from all parties in the field. feasibility as well as structure of a take a long, hard look at the nation's Mr. Rostow made one point clear: domestic satellite system. telecommunications policy (BROAD- He'll be no figurehead chairman. "I An assignment to study the present CASTING, Aug. 21), feels it's prema- propose to take personal responsi- federal administration and regula- ture to talk about his views on tele- bility for this enterprise and for the lation of telecommunications was communications and what he thinks report," he stated. given to the Bureau of the Budget. the subcabinet -level group of which The task force, consisting of 15 Dual Role Mr. Rostow is a law- he is chairman will accomplish. members of various executive depart- yer and an economist -and brother After all, he remarked last week, ments and agencies as well as FCC of Walt Whitman Rostow who is the task force won't have its first Chairman Rosel H. Hyde in a non- President Johnson's foreign -policy meeting until shortly after Labor voting membership, has been asked adviser in the White House. The Day. by the President to review the na- State Department official was born But, in an interview with BROAD- tion's entire telecommunications pol- in Brooklyn, N. Y., in 1913, re- CASTING, he indicated a decided icy and to submit a report within a ceived his A.B. in 1933, a law de- relish for the job and a staunch year- although earlier recommenda- gree (magna cum laude) in 1937, view that the task force is a "strong tions were invited. and a master's in 1944, all from Yale group" and that it will have a "strong Among the subjects to be studied, He did graduate work at King's Col- staff." of particular significance to broad- lege, Cambridge University, England, The trim, 54- year -old former Yale casters, are the present use of the from 1933 to 1934, and in 1959 re- Law School dean who has been Sec- electro- magnetic spectrum, the need ceived an honorary M.A. and in retary Rusk's political -affairs deputy 1962 an LL.D. from that university. since early last year, seems excited He joined the Yale Law School fac- by the new assignment. He bas, he ulty in 1938 and became dean in noted, served on a number of inter- 1955. governmental committees since he He was an adviser to the State De- first became associated with the State partment in 1941 -42. In 1954 -55 he Department as a consultant and ad- was a member of the attorney gen- viser in 1961. The inference is strong eral's committee studying the anti- that he was chosen chairman of the trust laws and in 1959 -60, he held a telecommunications body for his or- Guggenheim fellowship for the study ganizing and administrative abilities. of American antitrust laws. In 1949- The new job, he buoyantly ex- 50, he was assistant to the executive plained, "is a wonderful opportunity secretary, United Nations Economic to rear back and look at communi- Commission for Europe, stationed cations as a whole -the first real in Geneva. look since the Communications Act He's the author or editor of vari- of 1934." Warming to the topic, he ous books on legal and economic remarked that although the principal matters, including Planning for thrust of the President's message is Freedom, published in 1959, and on international and satellite com- The Sovereign Prerogative, published munications, "you can't avoid funda- in 1962, both by the Yale University mentals in a study of this sort." Press. He's a member of the coun- Needs Help In view of the com- cil of the American Law Institute, a plexities in the field of telecommuni- fellow of the American Academy of cations, he commented, he expects Arts and Sciences, Phi Beta Kappa, that the task force will enlist "inde- Alpha Delta Phi, and a Chevalier of pendent, outside" help. This will be the French Legion of Honor. He's a either a professor or a research work- Mr. Rostow Democrat in politics.

Santa Fe, N. M., 1 kw fulltime on 1260 cations equipment and creative services Initially, the corporation will have kc, managed by Romeo C. Dilallo, i(Ntr to industry, government and educational two major divisions: Amphicon Sys- Abilene, Tex., a 5 -kw daytimer on 1280 institutions. tems Inc., Norwood, N.J., manufac- kc, managed by Jack Wallace, and KSLM Jack C. Massey, chairman of Ken- turers and markets electronic-display Salem, Ore., a 5 -kw daytimer on 1390, tucky Fried Chicken Corp., is board equipment. Its president is Frank Dell managed by F. E. Albada. chairman. E. William Henry, former 'Aglio. Management Communications chairman of the FCC and currently Network provides facilities for elec- a member of Arnold and Porter, Wash- tronic presentations MTS and conferences. offers electronic ington law firm, is vice chairman and Its president is Robert F. White, also corporate Mark Foster, counsel. former formerly of TNT. Both Mr. Dell 'Aglio displays, services managing director of TNT Communi- and Mr. White are directors cation International, is president and of the pa- Management Telecommunications a director. On the board are Henry W. rent organization. Systems Inc. has been formed to provide Hooker, Nashville attorney, and several Temporary headquarters for MTS is a broad range of electronic communi- others from that city. 2 West 45th, Street, New York.

48 (THE MEDIA) BROADCASTING, August 28, 1967 THE MGM TELEVISION MEDIUM IS THE MESSAGE Programming turned on for today... tuned in to tomorrow !

1967/68 Season .... i...i Li. LLLVIJIVIV P RESENTS The Mai from U.N.C.L.E. Fourth Year Premiere Monday, September 11 8:00 -9:00 P.M. on the NBC -TV Network in color Starring Robert Vaughn and David McCallum Co- starring: Leo G. Carroll Executive Producer: Norman Felton Producer: Anthony Spinner An Arena Production Third Year Premiere Tuesday, September 5 7:30 -8:30 P.M. on the CBS -TV Network in color Starring Marshall Thompson, Cheryl Miller, Yale Summers, Hedley Mattingly, Hari Rhodes Ivan Tors -Executive Producer Producer: Leonard B. Kaufman Created by Ivan Tors and Art Arthur Produced by Ivan Tors Films, Inc.

METRO -GOLDWYN -MAYER TELEVISION PRESENTS

Premiere Friday, September 8 8:30 -9:30 P.M. on the ABC -TV Network in color Starring Ralph Taeger Co- starring Kathie Browne Noah Beery

Producer: Andrew J. Fenady An MGM -TV Presentation in association with Batjac Productions, Inc., and The Fenady Associates, Inc. MA A Premiere Saturday, September 16 7:30-8:30 P.M. on the NBC-TV Network in color Starring: Jay North Sajid Khan Producers: Frank and Maurice King Series developed for television by Stirling Silliphant Produced by King Brothers Productions, Inc.

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MGM e e e e FEATIIRE e e e 'FILMS Thursday and Friday Night e e MUTINY ON Movies on CBS -TV THE BOUNTY Starring: Marlon Brando Trevor Howard Richard Harris September 24 lie Rise & Fall of the Third Reich 8:00 -11:30 P.M. )ocumentary in association with ABC TV )avid Wolper Productions for Xerox. Special TV Premiere Sponsored by Ford Motor Company Dr. Seuss' HOW THE GRINCH STOLE CHRISTMAS Holiday Special returns on CBS -TV Tom & Jerry Third Year Premiere Sunday September 10 on the CBS -TV Network in color

Dr. Seuss' Walt Kelly's MUSICAL SPECIALS DOCUMENTARY SPECIALS HORTON HEARS EQUAL TIME Original and famous Adventure, events and A WHO FOR POGO MGM properties investigations of people and One -hour animated One-hour animated created for television places by award -winning Special Special by Broadway producers writer -producer team of Produced by Cy Feuer and Irwin Rosten and N. L. Noxon Chuck Jones Ernest Martin METRO- GOLDWYN -MAYER TELEVISION /New York /Chicago /Culver City /Atlanta /Toronto PROGRAMING 79% select hour local newscast

But McHugh & Hoffman TV study shows that expansion to long show requires network news tie -in and must be backed by solid journalism and promotion

Eight out of 10 viewers may prefer attention to the entire program than do show, even though one or more sta- the long one, so there should be a mar- viewers who watch the short programs. tions in their market have such a show. ket for it; but expanding your early Regardless of program -length prefer- This, the report found, confirms that evening news show to a full hour won't ence, less than a third of the respond- "much acceptable or even superior pro- guarantee bigger ratings unless you're ents watch an entire newscast regularly graming may fail to exploit its promise prepared to sharpen your promotional (see chart D, this page). simply because the audience has not skills and maintain a high degree of That a long local newscast with been informed of its existence." journalistic professionalism. Even then, too much national and world news No Guarantee The wide -ranging you may lose some of your audience. could alter the relationship with net- study, conducted for McHugh & Hoff- That's the advice to TV-station man- work news and could possibly result in man by Brand, Gruber and Co., finds agers contained in a report made public viewer disassociation from either or that a high level of viewer approval as today (Aug. 28) by McHugh & Hoff- both (see chart E, this page). And, well as audience shifting awaits the man, television and advertising consul- That based on a separate survey station that lengthens its local -news for- tants, Birmingham, Mich., entitled "The of more than 1,000 viewers of local mat. The report notes, however, that Hour Versus The Half -Hour Local news programs, almost half (48 %) have a simple stretch to an hour is no "guar- Newscast." The study is the result of never heard of the hour -long local news antee that a greater audience will ac- a 10- market survey examining the facets of expanding early evening news operations of local television outlets. The 70 -page report found: Chart A Don't know 1 That 79% of the survey's 600 re- Preferences: long versus short newscasts spondents (60 in each market) watched % of 600 Chart D a "long" or one -hour local newscast respond- Viewing intensity of long early newscasts Local news ents more often than a "short" (half -hour % of 471 or less) program (see chart A, this Long newscast watched most often 79 respond- Short newscast watched most often 15 ents page). The long newscast was felt by Irregular 6 Attention paid to entire program 31 68% as an improvement and "more Network news Most of program 46 interesting" than the short program (see Network news with long local Half or less than program 23 charts B & C, this page). All 600 re- newscast watched most often 78 have seen or know about the Network news with short local spondents newscast watched most often 13 Viewing intensity of short early newscasts one -hour local news show. Watch different channels for local % of 92 of and network news 9 That, on the other hand, 15% respond the 600 respondents watch the shorter ents news program more often than the long, Chart B Attention paid to entire program 27 and 25% feel the hour program is not Improvement equated with long newscasts Most of program 48 an improvement over the short form Half or less of program 25 % of 600 (see charts A and 13). Note: Of the respondents who do not watch the respond- entire long program, 60% are home in time to That 78% of the respondents ents watch the whole newscast, while 9% are not. watch the network news carried by a Longer newscasts are improvements 68 Of those who do not watch the entire short station that also programs a long local Longer newscasts are not improvements 25 newscast, 63% are home in time, 10% are not. newscast (see chart A). Longer newscasts are improvements in some ways, not in others 6 a affiliated with a E That station No answer 1 Chart network possessing a popular network Effect of viewing behavior of increased evening-news show stands a better national and world news by local stations Chart C chance of successfully changing to the Viewer interest for long newscast % of 600 local newscast. versus short newscast respond- That "gimmicks" such as simply in- ents 600 creasing the number of on -air person- % of If long -local news covered more respond- national and world news, viewers alities, or presenting features on news ents would watch: in the "lighter vein," or simply reading A lot more interesting 46 Both network and local news the more news copy for a full hour do not A little more interesting 22 same amount 52 mean viewers will like the show better The same 12 Watch local news same amount, Shorter newscast a little more network news than they did a shorter version. less 28 interesting 3 Watch network news same amount, That of the viewers who do watch Shorter newscast a lot more local news less 17 the long newscasts, more of them pay interesting 16 No answer 3

BROADCASTING, August 28, 1987 55 crue to any station" that opts for the with respondent reaction to the long Not For All Acknowledging the longer length. newcast, the study finds that the recent popularity of the long newscast was due "Our respondents indicate that au- lengthening of TV newscasts in some in great part to its intrinsic appeal. diences are sensitive to the quality of markets tended to blur the traditional McHugh & Hoffman says it is also the program and for any station with a boundary lines between the news func- obvious that much of the appeal is previously weak news effort this would tions of TV and those of newspapers traceable to what the report calls the imply not a mere expansion of time, and magazines. Distinction between the "external factor ": The most popular but a total increase in investment, as various media, the report says, is no long programs tended to have the larg- well as a strenuous effort to communi- longer clear -cut since hour newscasts est audiences before they expanded. cate all improvements to the market can provide detail and interpretation as Doubling the air time of a weak news place." do magazines and newspapers. The re- format apparently doubles audiences For those stations unable or unwill- port finds that viewers are not only dissatisfaction. ing to make the change to a one -hour aware of TVs new journalistic functions The study also finds that, with but local -news show, the report concludes but approve of them as well. one exception in the markets surveyed, that staying with a short format may The survey reports that because of the stations that have expanded their be the best course to follow, especially the intrinsic appeal and awareness of local news are NBC -TV or CBS -TV in a market where other stations offer the longer newscasts-more film cover- affiliates and most carry the two net- longer ones. Based on the finding that age, detail and interpretation, etc. - works' popular evening news shows. 31% of the respondents were either in- 16% of the respondents indicated Data in the report indicates that, with different or found hour newscasts less watching a station with long newscasts the exception of those who watch local interesting than short ones (see chart more for the local news since their ex- news on an ABC -TV affiliate, viewers B), McHugh & Hoffman suggests that pansion. Only 3% said they were tend to watch the same station for it "may well be that the best strategy watching the short newscasts more. both local news and the network news. for a third station in the market means Furthermore, the report says, 16% of The report finds that the greatest the staying with the short -program format, the respondents are watching net- strength of the long newscast, among and in fact, publicizing the opportunity work news more on a station with a respondents who approved of the form, for getting the news quickly and in- long local newscast, while only 3% lies in the drama of on- the -spot cover- cisively." say this about a station with a short age and in generally more thorough In that portion of the report dealing local program. treatment of the news. In addition, the survey reports that interpretation and the "digging up of local news" are important points in making long newscasts more attractive for the viewing au- Sponsors pipe selves aboard marine show dience. McHugh & Hoffman concludes from Texans not only ride tall in the day through Friday; hourly hotline the data that greater depth coverage saddle, but also like to stand high at p.m. On - reports continue until 6:45 analysis and interpretation -is "of con- the helm. And for radio, this con- Saturday show 5 the runs -7:30 a.m. siderably greater importance than sim- suming passion for boating of an and 6 -8 a.m. on Sunday. from ple quantity of coverage or special de- estimated 200,000 families in the culled Weather and fishing features, vices such as a greater number Galveston Bay-Gulf Coast area has of on- from the Texas Gulf Coast area, the -air personnel. or particular atten- caused a groundswell of unsolicited are aired all during the weekend. tion to news in a lighter vein." The re- time sales. Boating popularity in the area has port indicates that not all such "depth One example is the seven- day-a- space resulted in additional media qualities" were found among stations week broadcast service of Bill Mc- for Bill McDougall. He covers the involved in the study: McHugh & Hoff- Dougall on KXYZ -AM -PM Houston. marinas for the Houston Chronicle man feel that "this area merits con- Yachting, fishing and marine infor- and since January he has been hand- siderable further attention." mation shows are not unique, but ling boating segment of tarry- the The report devotes in Houston the attention- getter is (Tv) (ch. 39) Houston's half -hour also attention to stations' efforts handling the volume and variety of sponsors Outsiders show. at national and drawn to the station without time international news. According to Mc- salesmen's calls. Hugh & Hoffman, the area of national For more than three years, Mr. and world news presents a special set McDougall has let the experts tell of problems for the local newscaster his audience where they're biting when and if be decides to go a full and pass on practical information on hour. "While viewers generally approve boating. And the format has paid of the increase in national and world off. Marinas, marine dealers (both news [within long newscasts], this in- small -boat and luxury- yacht) and crease appears to have been relatively fishing camps first took the bait. slight," the report notes. With evidence that the affluent boat- New Relationship "What viewer ing community was listening, apart- reaction would be to [a] more substan- ment complexes, residential develop- tial increase presents another problem. ments, resorts, auto dealers and Such a move might create complications restaurants jumped aboard. The since it entails alterations in the tradi- early advertisers continue to ride the tional relationship between local and crest of the show's success. network news. . . Many viewers ap- Catching the fishermen before Mr. McDougall (r) interviews Ralph parently feel that if the local newscasts they get out of the house, Boating Zinnecker, manager of the Texas substantially expanded their national - Broadcaster is heard 5-6 a.m. Mon- City Dike Marina. and world-news coverage there would be just too much of this type of news. Almost half of our sample say that they

56 (PROGRAMING) BROADCASTING, August 28, 1967 would decrease their early news viewing Interviewing took place in April 1967 ple to viewers who usually watch early as a result of such a move," the report in 10 cities: Chicago; Cincinnati; Los local news at least twice a week and to said. Angeles; New Orleans; New York; Phil- those who had either seen an hour -long According to the report, network adelphia; Sacramento, Calif.; St. Louis; news program or were familiar with news would suffer most from increased Toledo, Ohio, and Washington. In five one. coverage of national and world news of the cities, only one of the stations McHugh & Hoffman said the study's by local stations: "Twenty-eight percent carries a longer newscast. In the other findings are best viewed as the results say that they would watch it [network five cities two stations carry the longer of an experiment in which 15 television news] less. Another 17% say that they program. All stations were affiliated stations in 10 cities tried out the longer would watch the local news less -evi - with a major television network. newscasts. "Our respondents give us dently preferring to get the national Sixty interviews were conducted in their reactions to this trial," the report news from the network" (see chart E). each of the 10 markets; half the re- said. "This explains our concentration The report cites "an unwillingness or spondents were men, the other half on viewers who were actually aware of inability to accept the movement of women. Brand, Gruber limited the sam- the longer programs." television news programs out of their traditional mold into areas associated with newspapers and magazines" as one of the reasons a sizable minority of respondents -25 %, according to the study- indicated they were unenthusi- astic about the longer newscasts. The study reveals that this minority does not find the long form more interesting nor does it find it an improvement over the 15- or 30- minute news program. However, McHugh & Hoffman reports, even this faction responds "favor- á*.Pit 40. ably to the greater use of on- the -spot . films and in slightly smaller numbers to the greater thoroughness, efforts at digging up the news, and interpretations that are supplied by the longer news programs." The report suggests that these viewers might be attracted to longer local -news programs if the shows "were sold more decisively, and if some of the features that deal with depth coverage were exploited more thoroughly." YOU MAY NEVER SEE A ROSE TREE 40" THICK* The report says viewers who do not like the longer news programs are gen- BUT...Sales Can Be Rosy in the 39th Market with WKZO -TV! erally less interested and involved than other viewers with television news. It A rose without a thorn -that's the alone, for instance, four new plants says this is illustrated by the fact that Grand Rapids - Kalamazoo and have recently created 7,200 new in- viewers who pay the least attention and Greater Western Michigan market dustrial and service jobs. They who watch the news programs with served by WKZO -TV. brought over 18,000 new people to lesser frequency are the ones most like- Already the nation's 39tht tele- town and added another $25,000,000 ly to dislike the hour newscast. vision market, this area is still grow- to retail sales. That's just Kalama- Repetition and coverage of trivial ing, still unfolding. In Kalamazoo zoo; the same sort of growth is taking place all over the market! stories were the two chief objections to WKZO -TV MARKET the longer newscasts, the study found. COVERAGE AREA ARB '65 If you like the heady fragrance of Many respondents "feel that many of climbing sales -now and later on- the stories and features covered are not sow your selling seed via WKZO- important and are simply a waste of TV. Your green -thumbed Avery - time. They are particularly unhappy Knodel man can give you complete about news in the lighter vein," the particulars on our rich soil and year - study reports. It concludes the section round "growing" season. on dissatisfied respondents by reiterating And if you want all the rest of that greater promotional efforts aimed upstate Michigan worth having, add at clarifying the functions being per- WWTV /WWUP -T V, Cadillac - formed by the longer newscasts could Sault Ste. Marie, to your WKZO- persuade some viewers to watch the TV schedule. hour programs. *There's one at Tombstone, Arizona. Basis of Study Brand, Gruber and tARB's 1965 Television Market Analysis. Co., which made the study, is a product and marketing research firm in Hunt- Jñe:te/yex J%rrG'ciiy ington Woods, Mich. McHugh & Hoff- SS010 aM4p TL CUM man has undertaken studies on behalf °1Mµp .s RAMS of major broadcast groups in 21 of the a . M WKZO-TV 100,000 WATTS CHANNEL 3 1000' TOW(! TELEVISION Stallion In Both Kala.we.ee and Cued K.pld. top -30 markets and has supervised over INMOST LIMO INNOSinnnanTE03 Ter Cu0r W MI.Flpan 92 TV and radio market studies utiliz- "'"/4,7:%1` 174 `w L Malwl4al41w" Ar, ...d, 1, Ier, L..I,i. Mahon, E,arI.nlalir.. ing some 51,000 in -depth interviews. (A.Ma 15100. 140

BROADCASTING, August 28, 1987 57 mit airing of commercials (BROADCAST- Atheist charges bias Moss not satisfied ING, June 5). CBS, in its letter to the commission, said that a referee denied with soccer reply making a reported statement that he under fairness cover had been obliged to call fictitious fouls during a game. Madelyn Murray O'Haire, credited The FCC last week answered a let- Representatives Dingell, Moss and ter from Congressman John E. Moss with instituting the successful fight to Ottinger, joined by Representative forbid compulsory prayers in schools, (D-Calif.), reportedly objecting to com- Brock Adams (D- Wash.) and Lionel mission acceptance of a CBS denial re- has taken on the FCC. Last week, the Van Deerlin (D- Calif.) have sent an- noted atheist filed suit in the U. S. garding charges of contrived time-outs other letter to the commission com- to make room for commercials in a District Court in Washington asking plaining about the FCC's clarification for an order enjoining the FCC from televised soccer match (BROADCASTING, order regarding its personal- attack rules May 22). But Representative Moss told enforcing its fairness doctrine "in such under the fairness doctrine (BROADCAST- manner that licensees can under color BROADCASTING Thursday (Aug. 24) ING, Aug. 7). The commission in ef- that he would not release either side of of authority of the commission system- fect eliminated the notification -of-attack atically deny to plaintiffs the use of the correspondence until he had had requirement for "bona fide newscasts," time to review it thoroughly. airways for broadcast purposes." news specials or on- the -spot coverage The suit was filed by Mrs. O'Haire in- Mr. Moss did say, however, that he of a current news event. dividually, and as founder of the So- regarded the FCC's answer as "not very The congressmen attacked the ruling ciety of Separationists, identified as an satisfactory" and he had referred that as operating to remove faimes- doctrine unincorporated organization "to the letter to a committee staff member formed protection specifically provided by Con- church and state and to stimulate and for whatever further action was deemed gress in an amendment to the Com- promote freedom thought appropriate. of and in- munications Act. An unscrupulous li- quiry concerning religious beliefs, Although denied by with CBS, and censee now "need only see to it that creeds, dogmas, tenets, rituals and prac- the denial accepted by the commission, the attack is made during the course tice. . . the incident at issue was featured in of a newscast," the congressmen main- The use of the airwaves, the civil the lead paragraphs of a story in the tain, and although such broadcasters action contends, is "essential" for the September issue of Sport magazine are only a small minority they could written Representative broadcast of information in order to by Richard L. see "no reason for providing them with "effectively" the Ottinger (D -N.Y.) accomplish society's Mr. Ottinger, along a sanctuary. . purposes. with Mr. Moss and Representative John The commission is readying a reply In addition to Mrs. O'Haire, 13 direc- Dingell (D- Mich.), is cosponsor of a to is the personal- attack letter and ex- tors of the society are listed as plaintiffs network -regulation bill that would ban to pected stand its ground in the mat- in the litigation that is directed at the sports- events time -outs arranged to per- ter. U. S. and the attorney general, as well as the seven individual members of the FCC. Thumbs Down Two years ago, Mrs. O'Haire was turned down by the FCC in her bid to invoke the fairness ROHN® doctrine after 15 Honolulu stations refused to give her time to air her free - Mighty big in towers thought views (BROADCASTING, June 14, 1965). All seven of the commissioners CAN Microwave Commu- ROHN SERVICE - strate- agreed that her plea should be denied, nications Broadcast Home gically located warehous- but several parted from their colleagues TV Amateur Specialty ing, world -wide represent- on how her petition should have been Towers atives, turnkey tower erec- treated. Four commissioners, Rosel H. The dominant position tion service and complete Hyde, Robert T. Bartley, Robert E. tower ROHN enjoys in the lines of towers, lighting, Lee and James J. Wadsworth, held that the licensees involved had acted "rea- industry has its founda- microwave reflectors, ac- established on a con- sonably and in good faith" in refusing tions cessories and equipment. cept of providing the cus- to make time available to Mrs. O'Haire. tomer with more than he Representation and Distribu- Commissioner Lee Loevinger, however, said he would have dismissed the corn - expects to get. The built - tion Worldwide For further information contact plaint for lack of jurisdiction and not in extra quality factor be- gone into the merits of the case. E. gins with: William Henry, then FCC chairman, ENGINEERING AND DE- ROHN, Home Office maintained that the target of Mrs. O'- SIGN computer- assisted P.O. Box 2000, Haire's petition, religious programs, are - Peoria, Illinois 61601 for exactness not per se controversial and a demand Ph. 309/637-8416 under the fairness doctrine on this MANUFACTURING - vast, TWX 309/697 -1488 point is unreasonable. Commissioner modern, custom -designed Kenneth A. Cox, concurring in Mr. facilities and methods Henry's statement, also issued separate views challenging some of the points FINISHING - hot -dipped made by Mr. Loevinger. galvanizing after fabrica- Earlier, the FCC was asked by an tion and continues with ... avowed atheist to require San Francisco stations to permit him to use the air to promote his views. This was Robert

58 (PROGRAMING) BROADCASTING, August 28, 1887 Harold Scott, then of Saratoga, Calif. be made part of the term-extension He had filed a complaint against several legislation. BME enters sales San Francisco stations, asking that their In what must have been cheering licenses be revoked because they re- news for the Copyright Office, all par- agreement with TEC fused him time to expound atheism. ties at the meeting were said to have The commission in 1946, in its famous agreed that there were no problems re- "Scott decision," held in essence that garding CATV "that couldn't be re- Brad Marks Enterprises Ltd., a new broadcast licensees must not discrimi- solved." firm that will sell feature films, TV nate against atheists, although it re- Cable interests have expressed a will- specials and series to TV stations world- fused to go as far as Mr. Scott urged ingness to pay reasonable copyright wide, has signed a sales representation in revoking any licenses. fees, but have said that the absence of agreement with Television Enterprises a central -clearance procedure would Corp. place an insuperable burden on individ- E. Bradley Marks, president, said the ual CATV operators. At the meeting, MC contract brings to BME a library Slight headway made copyright holders expressed serious in- of over 100 features and 500 half -hour terest in exploring a feasable method of TV programs. Prior to the agreement, at copyright meeting providing clearances. This interest was BME specialized only in motion -pic- cited by one observer as the clearest ture marketing. He cited "Mondo sign of headway that the meeting pro- Cane" as an example, which has been The Copyright Office finally suc- duced. sold to over 50 TV outlets in this ceeded last week in gathering together country. in one room the representative interests Mr. Marks said all the TEC feature in the three- cornered CATV-copyright films will be new and in color. A few dispute. Some 75 to 100 broadcasters, Section -315 bills sample titles are: "Destination Inner cablemen and copyright holders met last Space," "Ride the High Wind," and Thursday (Aug. 24) under the auspices delayed in committee "Dimension 5." TEC's half -hour proof Abraham L. Kamenstein, register of grams, he indicated, will include Racket copyrights, in a day-long meeting look- Squad (98 episodes), Code 3 and Pass- Another closed meeting of the Senate ing toward resolving the major remain- port to Danger (39 episodes each). Al- Commerce Committee considering bills ing snag holding up Mr. Kamenstein's so in the TEC library are 78 episodes to modify or suspend Section 315 of copyright- revision bill. of the original Bell Telephone Hour The bill, first large -scale rewriting of the Communications Act failed to re- titled As it Happened, and 52 color the basic copyright law in 50 years, sult in any definite committee action. "Melotoons" cartoons (seven- and -a -half and the result of a decade or more of The committee members met Wednes- minutes each). labor by the Copyright Office, passed day (Aug. 23) with FCC Chairman the House earlier in the year but is Rosel Hyde. now stalled in the Senate Judiciary Senator John O. Pastore (D -R.I.) Committee. Problems with computer conducted a hearing on problems of usage of copyrighted educational ma- election -night computer voting predic- RESTAURANT terials and CATV remain unsolved, but tions' effect on late voting and ways of progress has been reported on the com- gaining free broadcast time for candi- puter issue. dates during campaigns (BROADCASTING, Two legislative proposals confronted July 24). Senator Pastore was not san- One of the Great the representatives at the CATV meet- guine about the possibility of any of the Restaurants of the World law, re- ing. One concerns the general terms of Section -315 bills becoming but fused possibility. Presents CATV liability to be spelled out in the to rule out the The senator said, however, that the revised law. The other is a proposed t' other aspect of the hearing -effects of moratorium, until the revised law is voter projections result CATV infringement suits. -would in a THE enacted, on committee report on the prob- It was reported that the moratorium problem, ably to be released this week. (None of CLIENT proposal did not gain much headway. the bills dealing with this situation, such The cable interests have sought to as proposals that polls be closed simul- LUNCHEON have a moratorium attached to a rou- taneously, are under the jurisdiction of For that most important tine bill that would extend the life of the Commerce Committee.) The con- expiring copyrights until a revision is social or business luncheon, sensus of network testimony was that our courtesy limousine passed, which is expected to offer longer vote projections had no significant ef- will you and your terms of copyright than the present law. fect on those who still had not voted. escort Broadcasters and copyright holders were The Section-315 bills range from a guests to the Voisin for reported to have insisted that if a flat repeal proposal, introduced by Sen- an unhurried luncheon in CATV -moratorium bill is offered it ator Vance Hartke (D- Ind.), to plans quiet, relaxed surroundings. should be considered separately and not that would suspend equal -time provisions for selected races, freeing stations from demands from fringe candidates prix -fixe $6.00 for time. Bills are also before the com- CAMBRIDGE SCHOOL mittee that would require broadcasters FOR DINNER AND RADIO AND TELEVISION BROADCASTING Learn by doting. Two Year Work-Study Programs to donate free time to candidates as a LUNCHEON RESERVATIONS in Radio and Television Broadcasting and Man- condition of license. MICHEL LE 5 -3800 agement, Communications, Liberal Arta. Proies sioaal training on School Station WCSB and No further meeting of the commit- Restaurant Voisin WOSB -TV. Activities. Placement. Dormitories tee has been scheduled, and none is Co -Ed. Catalog. 30 East 65th Street Write Mr. Roberts, Cambridge School planned until after the Labor Day re- New York City 632 Beacon Street. Boston, Massachusetts 02116 cess.

BROADCASTING, August 28, 1967 59 SPOTMASTER The all solid state AD1A AUDIO THE DISTRIBUTION r AMPLIFIER

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Meet the AD1A, a solid state audio distribution amplifier specifically designed for AM, FM and TV broadcast stations and recording studios. The AD1A distributes audio signals via five separate output channels (up to 25 with the LINE addition of AD1A -X extenders), and incorporates a front -panel VU meter and monitor jack to permit visual and aural monitoring of the incoming signal at the output of the line amplifier. Response is essentially flat from 40 to 20,000 Hz, with low distortion and noise, 60 db channel isolation and 12 db CBS -owned TV's hunt jobs for unemployed peak factor. For further information, write or call today: The CBS -owned television stations in -job training courses. The host is are implementing a project aimed at Bill Lowry, personnel manager for s- finding jobs and job the the Container Division of the BROADCAST ELECTRONICS, INC. training for Inland Steel (See 8810 Brookville Road unemployed, particularly among un- Co. picture). Silver Spring, Maryland 20910 derprivileged minority groups. The Chicago undertaking is fur- Area Code 301 588 -4983 The prototype operation is at ther advanced than those at other WBBM -TV Chicago, which carries a CBS -owned TV stations, but WCAV- weekly half-hour program titled TV Philadelphia will begin its version The Opportunity Line. It enlists the of The Opportunity Line on Aug. 12 Gets cooperation of the Illinois State Em- and WCBS -TV New York on Sept. 9. You ployment Service, the Chicago Ur- KMOx -TV St. Louis has plans for beat ban League and the Merit Employ- such a series, but no starting date There ment Committee. The program has has been set. KNxT(TV) Los Angeles Easier and Faster been on the air since June 10 and probably will undertake such a proj- since that time at least 1,900 indi- ect but information is not yet avail- viduals have been placed in jobs or able.

DOD canvasses stations of an audio feed, the letter added, appropriate announcement would be made to offer news feeds in the trade press. An audio -visual- office spokesman said A public- information office of the De- no similar service was being considered partment of Defense has sent inquiries for video, because of practical limitations on signal transmission, to "10 to 15 randomly selected radio and because stations" to explore the feasibility of the Defense Department al- Pentagon -supplied news feeds on global ready makes video material available Defense Department activities. via a film pool. At present, the In a letter sent out by Norman Hatch Navy offers audio feeds of the audio -visual office, the Defense to stations in New York, Chicago Department proposes a service that and Los Angeles using a telephone message stations could tap for "the cost of a repeater, the spokesman noted. long-distance phone call" composed of News is tailored for those local areas, he said. news releases, Vietnam communiques, Jim Nickerson of WLBC-TV, Muncie, Ind. demonstrates how easily his Wheelit C -402 and, where feasible, actualities. The carries full load ... anywhere ... to and feeds would be produced by "profes- Baruch succeeds Digges from car ... folds into trunk with plenty sional newscasters on the public- infor- of room to spare. Locks in stationary posi- mation -office staff." Ralph M. Baruch last week was tion. Durable ... safe ... nicely finished. The letter asked the stations if they Write for literature and nearest dealer's name named vice president, general manager would use such a service and if so what GRUBER PRODUCTS CO. of CBS Films Inc., succeeding Sam length of feeds would be appropriate. Cook Digges who recently was P.O. Box 5556 Toledo, Ohio 43613 named If response warrants the inauguration executive vice president -station admin-

60 (PROGRAMING) BROADCASTINB, August 28, 1967 istration of the CBS Radio Division Jamestown, Kovc Valley City and (BROADCASTING, Aug. 14). Mr. Baruch KBMW Wahpeton, all North Dakota; has served as vice president, interna- WJZM Clarksville and WHUB Cookeville, tional sales, CBS Films Inc., since May both Tennessee; WDBJ Roanoke, wax One 1959. In that post, he directed all CBS Newport News and WLVA Lynchburg, Films' sales outside the U.S. Before all Virginia; WSBA Harrisburg and Moment that he was an account supervisor. WHLM Bloomsburg, both Pennsylvania; KARK Little Rock, Ark.; KTRG Hono- Please .. . WCTU -TV develops new lulu; KOMO Oklahoma City; KSLM Salem, Ore.; CHED Edmonton, Alberta; Sometimes it's a good idea to get production subsidiary CFNA Fredericton, New Brunswick; another point of view on your op- cxwx Vancouver and cJVt Victoria, eration-an outside look. Are things both British Columbia. really as good ... or as bad as they A new production subsidiary of look to you? Charlotte Telecasters Inc., Charlotte, A Lamplighter's Serenade (Lo -Will It helps most if the feelings, opin- N. C., has been announced by Dr. Co.) : WJER Dover, Del. Twisdale, president. ions, and attitudes come from the Harold W. Flying Saucers Serious Business audience itself from those Presentations has been ... - both Television (Radiozark Enterprises Inc.): Kusc who like your radio or television formed for the production of TV com- Montrose, Colo.; WLKN Lincoln, Me.; station and those who like your mercials and syndicated programing. KDDA Dumas, Ark. and WVEI(FM) competitors'. The company will be equipped for Evansville, Ind. When think about it, it's really production work in color on either you amazing how readily money is ap- videotape or film on location or at Tennessee Ernie Ford (Radiozark propriated for capital investment in wCTU -Tv in Charlotte, owned and Enterprises Inc.): KOAG Arroyo Grande, plant and equipment, but how little operated by Charlotte Telecasters. Calif. and how reluctantly it is appro- Dr. Twisdale also announced that Red Foley (Radiozark Enterprises priated for depth research into the contracts have already been signed for audience itself. And after all, they Inc.): KOAG Arroyo Grande, Calif. a syndicated show in color that will are the target for the whole broad- run on 54 stations this fall. John Doremus Show (Functional casting effort. The company expects to begin opera- Media Inc.): WHAZ Troy, N. Y.; WIAL Our company uses the unique skills tions within the next month. Offices will Eau Claire and WSAU Wausau, both of the social scientist to examine be in the WCTU -TV building on Hood Wisconsin. in detail, program -by- program Road. Officers for the new firm are Dr. and personality -by- personality, the Twisdale, president; Ian N. Wheeler, Grand Ole Opry (WsM Inc.): WFFF strengths and weaknesses of your manager of wcru. secretary- treasurer, Columbia, WNAG Grenada and WAPE station and the others in your mar- all Mississippi; KwsL and A. David Moore Jr., assistant McComb, Grand ket. Junction, Colo.; KBYR WABR secretary- treasurer. Anchorage; Our clients know where they stand Orlando, Fla.; cJOS Winnipeg, Man. and, more importantly, the reasons and WPEG Concord, N. C. Radio series sales why their ratings tabulate the way ... they do. They also know just as TV much about their competitors. All Time Heavyweight Champion- series sales ... ship Tournament (Woroner Produc- Cartoon Classics (Radio and Tele- One of the principal reasons for our contract renewals year after tions Inc.): WBRC Birmingham, wBHP vision Packagers Inc.) : WHEN -TV year is that we do more than just Huntsville and WTBC Tuscaloosa, all Syracuse, N. Y.; KROC -Tv Rochester, supervise a research project. We Alabama; KFAR Fairbanks, Alaska; Minn., KENS -TV San and Antonio, Tex. stay with you for a whole year to KYUM Yuma and mot. Phoenix, both make sure you understand it and Arizona; Kxo El Centro, Calif.; wss At- Divorce Court (NBC Films) : KGUN- TV Tucson, Ariz.; KHSL -TV that it works for you. lanta; WDAN Danville, Ill.; WBRT Bards- Chico, Calif.; WHNB -TV New Our contribution and the aggres- town, WKCT Bowling Green, WPAD Pa- Britain- Hartford, Conn.; WEHT(TV) sive management effort of some of ducah and WHOP Hopkinsville, all Evansville, Ind.; WDAF -TV Kansas City, Mo.; wTVN -TV our clients have helped them to Kentucky; KXRA Alexandria, KSTP Min - Columbus, wcYB -TV move from third place to first place neapolis-St. Paul, KROC Rochester and Ohio; Bristol, Va.- Johnson City KTNT -TV in some of the country's most com- KWAD Wadena. all Minnesota; KEYJ -Kingsport, Tenn., and Seattle-Tacoma. petitive markets. If you would like to talk to us Laredo (NBC Films): WTVC(TV) about it, we will be pleased to ABC Radio in Africa Chattanooga, and KTAL -TV Shreveport, come and visit you with no obliga- La.- Texarkana, Tex. tion on your part. Just drop us a note, or better still, give us a call. ABC Radio has scheduled three Laramie (NBC Films) : WcTV(TV) ABC News programs on Africa Thomasville, Ga.-Tallahassee, Fla. as a by-product of the Africa The Richard Boone Show (NBC four -hour show produced for Films) : WTHS -TV Miami and wJCT(TV) ABC -TV for showing Sept. 10 Jacksonville, Fla., both noncommercial. (Sunday), starting at 7 p.m. 114-If EDT. The radio programs are Victory at Sea (NBC Films) : WAFT- Africa -The Search for Identity TV Roanoke, Va. McHUGH AND HOFFMAN, INC. (Aug. 30), Africa -The Quest Truth or Consequences (Wolper Television & Advertising Consultants Progress for (Sept. 6), and Africa Television): KFMB -TV San Diego; Big (Sept. 430 N. Woodward Avenue -The Picture 10), all KOIN -TV Portland, Ore.; WJAC -TV Johns- three scheduled at 9:30 p.m. town, Pa.; WMAR -TV Baltimore; WsxT- Birmingham, Mich. 48011 EDT, (Tv) Jacksonville, Fla.; WHIN -TV Area Code 31.9 Huntington, W. Va.; KTRK -TV Hous- 644 -9200

BROADCASTING, August 28, 1967 61 ton; wTVT(TV) Tampa -St. Petersburg, season, narrated by Chris Schenkel and Fla.; KMEG -TV Sioux City, Iowa; KTVK- Bud Wilkinson. The special (Sept. 7, (Tv) Phoenix; WBOC-TV Salisbury, Md.; Hunt of the right 10:30 -11 p.m. EDT) comes about one wHAs -Tv Louisville, Ky.; wPTz(Tv) week before ABC -TV begins its NCAA Plattsburgh, N. Y. and WBKB -Tv "The line should be drawn be- college game schedule (Sept. 16). Chicago. who love tween people liberty Rising sales Television Enterprises and are for the freedom system Corp.'s "13 for 66" feature film pack- Thunderbirds (Independent Televi- and the society which has made age was bought by wcKT(Tv) Miami, sion Corp.): KAxn-TV Wichita, Kan.; America great, and the news- WMAL -TV Washington and wKEP -(Tv) wiRT -Tv Flint, Mich.; CKLW -TV Wind- papers, radio and TV stations and Dayton, Ohio last week bringing sor, Ont.-Detroit; WSBK Boston; WFTV- networks that are largely in the to 82 the total number of markets (Tv) Orlando, Fla.; KGW -TV Portland, hands we'll say, the enemies sold. of, The syndicated package, Ore.; KINO -TV Seattle; WBAY-Tv Green of that system." all in color and most of the -adventure Bay and wMTv(Tv) Madison, both Wis- That evaluation of U.S. com- action variety, is consin; WEEK -TV Peoria and WREX -TV munications media was unique in that the films included one of were Rockford, both Illinois; KELP -TV El the opinions expressed by mil- sold for television exhibition prior to Paso; KRNT -Tv Des Moines, Iowa; WHEC- lionaire oilman H. L. Hunt in actual production. Among those that TV Rochester, N. Y.; KLAS -Tv Las Vegas; a one -hour National Educational have bought the package are the CBS - owned wcco-Tv Minneapolis; wrrv(Tv) Television Journal documentary stations, the Triangle group and Storer Broadcasting outlets. Bloomington- Indianapolis and wTOC -Tv seen on noncommercial stations Savannah, Ga. across the country. "H. L. Hunt ETV contest a With National En- -the Richest and the Rightest" dowment for the Arts funds, the Program notes ... was produced by NET at xUlrr -TV Educational Television Stations Pro- Houston. Producer was William gram Service, Bloomington, Ind., will Five -minute daily General Media As- Weston, with James Bauer direct- announce Sept. 1, 20 programs selected sociates, Chicago, announced last week ing and James Fleming reporting. for production out of some 60 sub- the availability of a new daily, tran- mitted in a competition designed to scribed radio series, Moment of Des- encourage noncommercial station pro- tiny, suitable for five -minute program- gram development in the Arts. A judges ing. Each show runs 31/4 minutes and for WNEW -TV New York, beginning panel, now weighing submissions, is features a dramatic monologue about a Aug. 28 (12 -12:30 p.m.). The taped made up of James Macandrew, wNYC- major historical event of the day. The programs will also be syndicated to TV New York; Richard Doan, TV full-year series is offered on an ex- other TV stations outside of New York. Guide; arranger-composer John Lewis; clusive market basis at $497.50. Some of Bishop Sheen's previous pro- author -critic Marya Mannes; singer Jan grams, which began last fall on wNEw- Peerce, and actress Marian Seldes. Group's dozen Jack Jones and Vikki TV will be included in the new series. Carr will star in a musical, Very Spe- Development deal Television is going Radio worker cial Occasion, to be seen Monday, Sept. social Good Advice, to get "The Fun Couple," which first weekly 4 on a 21- station line -up, including a half -hour public affairs pro- was a novel and then a Broadway play. the Storer, WGN Continental, KTLA gram aired by woic Columbia, S. C., The property has been acquired jointly Golden West, Taft, Triangle, General is contributing to the status of Negro by Universal Television and Kayro En- employment Electric, Royal Street and Corinthian in Richland county, S. C. terprises Inc. for development by the groups, a3 well as WABC -TV New York. Moderated by Leon M. Elam, the pro- latter company into a comedy series The show is the first of 12 produced gram offers questions and answers by for television. Kayro Enterprises is by the group for independent presenta- high school and college students to headed by Joe Connelly, whose many tion and syndication. prominent citizens in professions, in- TV productions include The Munsters, dustry and municipal government. The Leave it to Beaver and Pistols 'n' The six -day war Warner Bros. -Seven program was originated with the in- Petticoats. Arts Inc., New York, has acquired ex- tent to make job -hunting Negroes clusive rights to official Israeli army and aware of their opportunities. Joint Venture Four Star Television and Procter & Gamble have joined captured Arab newsreel film. The com- Child's play International Children's to pro- hands to develop an hour television pany plans release the reports, Theatre is being syndicated by Spec- duced by Zavala -Riss Productions, as special with the working title of The trum Distribution Inc., division of American Fashion Awards. The joint a half -hour TV special for worldwide Transcontinental Investing Corp., New distribution. venture between the independent pro- York, for the 1967 -68 television sea- duction company and television's lead- 10 film Next move -syndication ABC Films' son. Package of children's ing advertiser is aimed at network pres- new half -hour game show, It's Your features contains four programs broad- entation sometime early next year. It Move, produced in cooperation with cast last season on CBS -TV's Chil- essentially will be an entertainment pro- WABC -TV New York, will be put into dren's Film Festival. gram that features awards for top syndication after Labor Day. The pro- 'Kismet' adapted A 90- minute adap- designs in the fashion field. gram, featuring two teams bidding for tation of "Kismet" starring Jose Ferrer Mead on Manus time to perform charades, is being and Anna Maria Alberghetti, will be National Educa- developed from a program now in its presented on ABC -TV's Armstrong tional Television (NET) is producing fourth year on the Canadian Television Circle Theater Tuesday, Oct. 24 (9:30- a one -hour filmed special in color on Margaret Network. WABC -Tv will premier the 11 p.m. EDT). The Armstrong Cork Mead and her work among show Sept. 18 (Monday-Friday, 4:30- Co., Lancaster, Pa., through BBDO, villagers of Peri on Manus, one of the 5 p.m.). New York, is the sponsor. Admiralty Islands in New Guinea. The film will be based on Dr. Mead's book, Co- starring an angel a His Excellency College football preview ABC -TV "New Lives for Old," while offering Fulton J. Sheen, Roman Catholic plans to present a half -hour color spe- also a portrait of the anthropologist. Bishop of Rochester, N. Y., will con- cial, College Football -1967, featuring The program is to be targeted for a duct a new daily half -hour color series film excerpts of the 1966 collegiate November 1968 showing.

62 (PROGRAMME BROADCASTING, August 28, 1887 expan SI. teit?

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To expand or not to expand is the question. Our answer is "sure ". But first of all, choosing the correct automation system for your radio station is extremely important in terms of time, money and efficiency. The system chosen should meet all immediate operational requirements and allow for future expansion. Now we are talking expansion in its broadest broadcast sense. The modular flexibility of Schafer Systems enables you to pick and choose the right combina- tions of equipment to fit any budget and programming needs. All Schafer Systems employ the same basic control unit. The number of accessories, such as tape transports, audio clock, auto- matic network switching, random access spot locators, cartridge recorders and carousels, may be added to a Schafer System at a later date. Installation supervision is included at no extra charge on complete Schafer Systems. Call on Schafer as expansion takes place, we tailor to it. schaler Schafer Electronics 9119 De Soto Ave. Chatsworth, Calif. 91311 (213) 882 -2000

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You wouldn't make a commercial today if you didn't mean business. And that's why it's so important to film your commercial in color. Too much time, money, effort, and ingenuity ride on that reel of film not to give it that final flourish. Black- and-white offers pale prospects of carrying your message in competition with other color commercials and color programming. These days, only color is up to the minute. Your producer and laboratory rely on the quality and dependability of Eastman Color Film Systems. And Eastman engineering service is continually working behind the scenes to make sure your commercials are delivered color -perfect. EASTMAN KODAK COMPANY Atlanta: 404 /GL -7 -5211 Chicago: 312/654-0200 Dallas: 2 14/FL-1-3221 Hollywood: 213/464.613 New York: 212/MU -7 -7080 San Francisco: 415/PR-6-6055 THE WINNERS OF BMI'S FIFTEENTH ANNUAL STUDENT COMPOSERS

AWARDS William Albright Charles Dodge Twenty young composers are sharing a total of $10,900 in the 15th annual Student Composers Awards (SCA) competition, which is sponsored annually by BMI. The 1966 winners are: William Albright, age 22, of Ann Arbor, Mich., a student at the University of Michi- gan; Charles Dodge, age 24,of New York, N.Y.,a student at Columbia University ; Humphrey M. Evans III, age 18, of Washington, D.C., a student at Yale Univer- sity; Daniel C. Foley, age 15, of Jacksonville, Fla., a student at John Gorrie Junior High School; David Foley, age 21, of Traverse City, Mich., a student at the Humphrey M. Evans III Daniel C. Foley David Foley University of Michigan; Clare Franco, age 22, of Rock- ville, N.Y., a student at the Juilliard School of Music; Steven E. Gilbert, age 24, of Brooklyn, N.Y., a student at Yale University School of Music; Hugh Hartwell (Canadian award), age 22, of Montreal, Que., a student at McGill University; Brian M. Israel, age 16, of New York, N.Y., a student at the Juilliard School of Music; John L. Mills -Cockell (Canadian award), age 24, of St. Catherines, Ont., a student at the Royal Conserva- tory of Music, University of Toronto; Lawrence Morton, age 24, of Bronx, N.Y., a student at Hunter College; Peter Ness (Canadian award), age 16, of Willowdale, Ont., a student at the Royal Conservatory Clare Franco Steven E. Gilbert Hugh Hartwell of Music, University of Toronto; Joan Panetti, age 25, of Baltimore, Md., a student at Yale University School of Music; Russell J.Peck, age 22, of Ann Arbor, Mich., a student at the University of Michigan; Dennis D. Riley, age 24, of Rockford, Ill.,a student at the Univer- sity of Illinois; Eric N. Robertson (Canadian award), age 18, of Weston, Ont., a student at the Royal Con- servatory of Music, University of Toronto; Joseph C. Schwantner, age 24, of Evanston, Ill., a student at Northwestern University; Luis Maria Serra, age 25, of Capital" Federal, Argentina, a student at La Uni- versidad Catolica, Buenos Aires; Richard D. Trifan, age 13, of Teaneck, N.J., a student at the Juilliard Brian M. Israel John L. Milo- CockeU Lawrence Morton School of Music; Alice Webber, age 23, of Springfield, Mass., a student at Bennington College. Established in 1951 by BMI, in cooperation with music educators and composers, the SCA project annually gives cash prizes to encourage the creation of concert music by student composers (under the age of 26) of the Western Hemisphere and to aid them in financing their musical education. Prizes totaling $9,550 will be available for distribution in the 1967 competition. Com- plete entry kits are available upon request at BMI, 589 Fifth .Ave., N.Y. 10019. Peter Ness Joan Panetti Russell J. Peck

Dennis D. Riley Eric N. Robertson Joseph C. Schwantner Luis Marta Serra Richard D. Trifan Alice Webber

BMI ALL THE WORLDS OF MUSIC FOR ALL OF TODAY'S AUDIENCE BROADCAST MUSIC, INC EQUIPMENT & ENGINEERING Breakthrough in home TV gear?

American manufacturing firms. CBS at last unveils recording -playback system According to CBS officials, the system can record any kind of visual or that uses low -cost film cartridges and may put audio -visual material. "You can put anything on it," one spokesman said players in American homes at well under $300 last week. "If you wanted to, you could flip the Bible page by page and record it." Secret Is Film Duplicates of the CBS is announcing today (Aug. 28) parts of the world except North Amer- master recording are made on an the introduction of a new video re- ica. 8.75mm film which is stored in a cart- cording and playback system that holds CBS officials said last week that no ridge seven inches in diameter and the promise of at last cracking the mar- arrangements have yet been made to about half an inch thick. ket for the television counterpart of the introduce the system in this country. The cartridge can store up to an hour home phonograph. They refused comment when asked of black- and -white programing or a The system will be marketed at first whether CBS was negotiating with any half -hour of color. The CBS announce- in England and Europe and aimed in-. itially at instructional use. But authorities see in it vast potential as an instru- How CBS ment for home display of almost un- describes its video record system limited kinds of audio -visual material. The playback instrument may be at- EVR electron beam recorder _ tached to the antenna terminals of any takes program from television camera, 1 magnetic 1 television set and its programing dis- I I. tube. Display tape, or motion picture played on the set's picture film to generate an and or color, and TELEVISION MAGNETIC MOTION PICTURE may be in black white EVR master in color or CAMERA TAPE FILM knowledgeable observers who have seen black and white. OR OR experiments in CBS Laboratories say the INFORMATION quality of reproduction is equal to that of professionally produced theatrical ELECTRON BEAM films. RECORDER At its present stage of development RAW STOCK EVR MASTER the CBS system contains no device for making video records in the home. The One 20 minute equipment and skills needed to make educational program can be printed in EVR MASTER the master record are said to be consid- 2 approximately 30 seconds erable. But once the master is record- by EVR high speed 7 ed, duplicates may be fabricated at low multiple printer, which cost. A CBS spokesman said they could generates multiple turned out of the processing center EVR film cartridges from / be EVR master. at unit prices in the pennies. RAW STOCK HIGHSPEED \\ MULTIPLE \// Low Cost The playback instru- PRINTER ment itself will be marketed initially at EVR CARTRIDGES prices far below those quoted for any home video recording or playback Electro- optical transducer EVRCARTRIDGES equipment now on the market. Sources in EVR player "reads" in England reportedly are estimating 3 EVR cartridge which is reproduced on one or that the instrument will come on the more television receivers. market with a price tag of about 100 pounds, or about $280. Manufacturing experts say that the instrument could be mass produced in the U.S. for consid- erably less than that. EVR ELECTRO- ACQUIRE CBS has entered a partnership with CARTRIDGE OPTICAL AND RELEASE Imperial Chemical Industries Ltd. of LOADER TRANSDUCER REEL England, said to be the biggest chemical company in Europe, and CIBA ELECTRONIC SIGNAL Ltd. of Switzerland, a diversified com- TO TELEVISION SET ANTENNA TERMINALS pany with major interests in chemicals and industrial electronics. CBS is understood to hold control of the partnership. ICI and CIBA reportedly have 1110 Ill, the rights to exploit the manufacturing STANDARD HOME TELEVISION RECEIVERS and marketing of the CBS system in all . BROADCASTING, August 28, 1887 67 ment said, without amplification, that The announcement said that the EVR "an interesting characteristic of the system will not be demonstrated until TV -set X -ray probe EVR technology is that color program- next spring and will not be marketed un- ing is recorded as black and white, and til the spring of 1969. The initial mar- moves into Senate yet reproduces in full color on color keting effort will be made in England. television sets." Built in Britain A new plant for After the cartridge is inserted in the the manufacture of prerecorded cart- Part three of the congressional probe EVR player, it is automatically thread- ridges will be built at one of the facili- into TV- set -radiation hazards will begin ed, played, rewound and ejected. The ties of Ilford Ltd., described by CBS today (Aug. 28) as the Senate Com- player, according to the announce- as a leading British producer of film merce Committee opens three days of ment, is no larger than a breadbox, a and photographic equipment. Ilford, testimony -taking from public-health, ed- description that should delight the panel- a jointly owned subsidiary of ICI and ucational- institution and industry wit- ists of CBS -TV's What's My Line? The CIBA, was said to have been collab- nesses. Color sets that emanate X- radia- player may be attached to one or more orating with CBS Labs in the develop- tion have been the subject of two House sets. The announcement pointed out ment of the special film used in the sys- hearings within the last thirty days. that receivers in all the classrooms of a tem. The Senate hearing, to be conducted school could be fed by one master play- Another British company, Thorn by Senator E. L. (Bob) Bartlett (D- er. Electrical Industries Ltd., will manufac- Alaska) -who regularly heads the mer- Fully Packed The EVR film moves ture what the CBS announcement called chant Marine and Fisheries Subcommit- at five inches per second. The an- "prototype production" models of the tee-will attract some of the same wit- nouncement said that "a great deal EVR players. nesses that appeared before the two more" information can be stored on The EVR system has been under House panels (BROADCASTING, Aug. 21, the EVR film reel than on a reel of development by CBS Labs for some 7). Many witnesses, however, will be magnetic tape of the same diameter. time. Word of the project got out some new faces on the Hill, at least since the The EVR film may be stopped at any time ago (CLOSED CIRCUIT, Feb. 6), announcement that a large number of point and a still frame displayed, ac- but CBS has said nothing about it General Electric sets were exceeding or cording to the announcement. Film until its announcement that is scheduled could exceed the industry's radiation strips as well as motion pictures can for release today. standards. be displayed. Dr. Peter C. Goldmark, president Senator Bartlett has noted that the (BS officials refused to comment on and director of research of the labora- hearing record compiled in the House speculation that they were thinking of tories, was said in the announcement proceedings will enable the committee . future in the marketing of television to have "spreadheaded" the develop- to proceed "to the next logical step of programing as they now market phono- ment of the EVR system. the inquiry" -to go beyond the tele- graph records through Columbia Rec- vision problem and investigate poten- ords and the Columbia Record Club. FM rule change tial dangers in a "growing range of "Down the pike a way," said one household, medical, communications spokesman, "everything is possible. The proposed by FCC and industrial devices that emit radia- question may be what you can get the tion." Testimony regarding such a wide rights to do." range of products was also taken during The FCC has proposed a rulemaking An official was asked whether the second of the House hearings, con- home proceeding, at the urging of the Na- movies, made with conventional ducted by Representative John Jarman a mo- tional Association of Broadcasters, that tion picture camera, could be processed (D- Okla). would permit a longer daily experi- for display on EVR. Ho said Scheduled to appear today are: Han- that there mental period for FM stations for test- is no doubt that a processing son Blatz, director, office of radiation center ing and maintaining apparatus and per- could develop a homemade film control, New York City Department of and mit experimentation for improvement put it in a cartridge for EVR playback, Health; Russell H. Morgan, radiologist - of the technical facilities of FM sta- but he refused to speculate on the costs. in- chief, Johns Hopkins Hospital, Balti- tions. Question of Price Officials also more, and Karl Z. Morgan, director, The NAB petition had asked for a health physics division, Oak Ridge Na- refused to talk about estimates of the one -hour extension of the experimental price tag an EVR might carry if put tional Laboratory, Oak Ridge, Tenn. period from 1 a.m. to 6 a.m. to mid- into American Set for Tuesday are witnesses who manufacturing for the night to 6 a.m. at local standard time, American have already testified before the House market. Reportedly, however, primarily to alleviate unnecessary hard- the assumption is panels: William H. Stewart, surgeon that if the player ships placed on FM stations with could be built into general, Department of Health, Educa- television sets at the limited personnel. Comments on the factory, duplication of tion and Welfare; Vernon G. MacKen- expensive circuit- rulemaking are due Sept. 18 with reply ry could be eliminated and costs zie, assistant surgeon general, HE &W; sharply comments Oct. 3. reduced, especially in mass production. James G. Terrill Jr., director of the Na- The official announcement stated: tional Center for Radiological Health, "Eventually the player and the tele- WILT hit with $2,000 fine HE&W, and Lauriston S. Taylor, presi- vision set will be combined in one dent, National Council on Radiation integrated unit." The FCC has levied a $2,000 fine Protection and Measurements, the Unofficially it was pointed out that against the Willie Broadcasting Co., standards -setting organization that the some $280 that sources abroad WILT Willimantic, Conn., for alleged re- adopted the 0.5- milli -roentgens- per -hour were estimating as the probable cost of peated presunrise operations in excess level that some of the GE sets exceeded. the EVR player at its introduction in of nighttime -power authorizations, for Dr. Taylor's testimony before the Jar- England ought to be considered in rela- failure to make yearly equipment -per- man subcommittee defended the present tion to the general differences in price formance tests and for failure to have standards as conservative, and perhaps levels of appliances in England and equipment that receives Emergency Ac- overly so in the light of current research the U.S. As one source put it, a 21 -inch tion Notifications in proper operating on low -level radiation hazards. black -and -white television set that costs condition. Witt is licensed to operate For Wednesday the committee has $400 in England can be bought in this with 1 kw daytime and 250 w at night scheduled Merrill Eisenbud, Institute of country for perhaps $150. on 1400 kc. Industrial Medicine, New York Univer-

68 (EQUIPMENT & ENGINEERING) BROADCASTING, August 28, 1967 sity Medical Center; a representative of FCC offers rule to cover less TV cameras. The rule change, the American Dental Association; Fred commission claimed, would permit a Medwedeff, Nashville, and James new cableless TV cameras reduction in the size and weight of the Young, vice president, engineering serv- cameras as well as insure better picture ices, General Electric Co., New York. The FCC has issued a notice of pro- quality control. Low power use by such posed rulemaking that would amend broadcast-auxiliary stations would mini- Remote -control rules parts 2 and 74 of the rules to permit mize the probability of interference to operation of low -power broadcast-aux- aural studio- transmitter links and inter- clarified by FCC iliary stations in the 942 me to 952 me city relay stations using the band, the band. Presently the rules limit operation commission maintained. in the 26.10 me to 26.48 me band and The proopsed rulemaking came at The FCC has amended its rules deal- 450 me to 451 me band. the urging of NBC with support from ing with changes in remote -control The commission also said the pro- ABC who requested that it be expanded points for AM and FM stations. The posed rule change would permit the to include the transmission of synchro- revision, the commission said, will ransmission of synchronizing signals nizing and control signals. Comments eliminate past confusion and misunder- and other control signals in the 942 me are due Oct. 3 with comments standings concerning these changes. reply to 952 me band to hand -carried, Under the amended rules, commis- cable- due Oct. 13. sion authority must be given for any change in a remote-control point to a location "not patently under the li- JOIN US TODAY FOR THE censee's control." A remote -control ... point move to the main studio would NEXT EXCITING EPISODE OF ... not require a formal application to the commission. Further authority would Famous Inspector Bentley Bunch, Scotland Lot! be required to move a remote -control Rushville's very own librarian, Cora Tweedley! point to a new main studio location within the community to which a sta- Mod Millicent Iviodley of h: aida Vale! tion is assigned. A studio and concur- Comet Quigley's Space cIventurcs! rent remote -control point move outside the community would require formal Lash Larkin in the Lawless West! authorization, the FCC emphasized. A remote -control-point change that as ARN BROADCASTING proudly presents ALL -NEW does not require formal authority, does require notification to the commission CAPSULE SOAP OPERAS and the engineer in charge of the radio district in which the station is located. Only 120 seconds per captivating episode. Technical topics ... Only 6 stimulating episodes per series. Cast features top stars of stage and screen. ColorTran in Gotham a Berkey /Col- ortran Inc., engineers and manufactur- e 3, 6, 12, and 15 series packages. ers of motion picture, television and e Built -in prizes, promotion, premiums. still photographic lighting systems, has opened a studio, show room and office As low as $1.25 per episode! at 322 East 45th Street, New York. Some of the newest units on display are Write for free demo today. a Super -Beam 1000 and the Mini - Brute "6" and "9." A N Broadcasting division of New distributor Listec Television Equipment Corp., Plainview, N. Y., American Radio News, Inc., Department B, is the new U.S. distributor for Vinten DJF Enterprises 103 Park Avenue, New York, TV camera mounts. Listec takes over Suite 414, N. Y. 10017 Production the importing, sales and service of the Vinten equipment from Mitchell Vinten Inc., Glendale, Calif. ETV switching systems Visual Elec- tronics Corp., New York, reports re- SPECIAL REPORT: ceipt of a $180,000 order for switching units from Metro Pittsburgh Edu- reprints available cational Television. Metro, licensee of upon publication July 31 wQED(Tv) (channel 13) and wQEx(Tv) 300 each (channel 16), both Pittsburgh, has y 25c each in quantities of 100 to 500 already received two Visual produc- 20¢ each over 500 tion switching systems for wQED(TV). A third such system, a master control BROADCASTING PUBLICATIONS, INC. switcher, and a pulse assignment 1735 DeSales, Wash., D. C. 20036 switching system are included in the 1! new order. WQED(TV) offers daytime school and nighttime public service BROADCASTING programs. Hospital training courses are telecast on wQEx(TV).

BROADCASTING, August 28, 1961 69 FINANCIAL REPORTS TV bounces over $2- billion mark

FCC's 1966 figures show 12% rise in revenue, pretax profits at new high of $492 million; TVB's Spiegel predicts 4% rise in '67 time sales

Television broadcasters moved up to Local-$346,400,000, 14.4% above revenues of $903.9 million (an 8.7% a new revenue level in 1966 -over the 1965's $302,900,000. return); the 15 network -owned stations $2 -billion mark -and at the same time Times sales in 1967 will continue to had $108.1 million on $262.4 million reached new highs in pretax profits - move up, the Television Bureau of Ad- revenues (41.2% ), and the other 593 $492.2 million, marking a 12% and a vertising's Harvey M. Spiegel predicted TV stations reporting for the year 10% increase in those two categories last week following the FCC's 1966 re- showed $306.1 -million profits on $1; over the 1965 figures. port. Mr. Spiegel, who is TVB vice 036,700,000 sales (29.6 %). And, in the 1966 financial data for president for sales and marketing, esti- One of the highlights of the report TV released by the FCC last week, mated that for this calendar year, total dealt with the status of UHF. Upper - total TV time sales touched a high of times sales will move up by 4% to band TV stations as a whole had reve- $1,834,800,000, a 9.1% jump from $1.9 billion- composed of network, nues that were up-20.3 %, compared 1965's $1,682,600,000 -broken down $640 million (also up 4% ) ; national to 9.6% for VHF stations -but ex- this way: spot, $890 million (up 2% ) and local, penses ran so high that UHF television Network -$616,700,000, a 3.8% $370 million (up 7 %). as a whole showed greater losses in 1966 jump over 1965's $594,000,000. For 1966, however, the FCC's report than the year before-$7.4 million corn - National spot -$871,700,000, a shows that the three television networks pared to just $200,000. Yet in 1964, 10.9% boost over 1965's $785,700,000. had pretax profits of $78.7 million on UHF television showed profits of $2.7 million. This turnabout, the FCC noted, largely reflected the increased expenses of new UHF stations in major markets. TV's in Between 1965 and 1966, there were What happened to dollars 1966 14% more UHF stations, but expenses increased by a substantial 35 %. 15 Network -owned Interestingly enough, however, 55 TV Network Stations 593 Other Stations UHF stations (58.5% of all UHF INCOME INCOME INCOME stations) reported profits for the year. $1,237,200,000 100% $312,800,000 100% $1,208,900,000 100% One U, not identified, showed profits Network time sales From networks From networks before taxes of between $400,000 and $614,100,000 49.6% $40,600,000 13.0% $203,600,000 16.8% $600,000. Sixteen U's reported profits Program & talent sales National -regional spot National-regional spot between $200,000 and $400,000. $582,800,000 47.1% $230,900,000 73.8% $640,800,000 53.0% Sundry other sources Local advertising Local advertising The commission also noted that the $40,300,000 3.3% $34,700,000 11.1% $311,700,000 25.8% top -five TV markets -New York, Los Program & talent sales Program & talent sales Angeles, Chicago, Philadelphia and San $1,100,000 0.4% $9,300,000 0.8% Francisco -in which about 5% of all Sundry other sources Sundry other sources TV $5,500,000 3.6% stations are located, accounted for 1.7% $43,500,000 29% of total station revenues, 37% of total national -spot business and 49% EXPENSES EXPENSES EXPENSES of total station profits. $1,158,452,000 100% $204,759,000 100% $901,811,000 100% More Stations, Cities Total revenues Paid to owned station Agency & rep comm. Agency & rep comm. taken in by the 370 stations reporting $40,600,000 3.5% $50,400,000 24.6% $171,200,000 19.0% times sales of $25,000 or more in 110 Paid to affiliates Technical expense Technical expense $201,000,000 17.4% $20,746,600 10.1% $110,324,000 12.2% TV markets were $136,620,000 over the Agency commissions Program expense Program expense 351 stations in the same category in 106 $91,700,000 7.9% $81,658,000 40.0% $298,454,000 33.1% TV markets in 1965. Income was up Technical expense Selling expense Selling expense by $30.8 million, with these increases $40,944,000 3.5% $24,830,000 $87,441,000 9.7% 12.1% in times $19 Program expense General & administrative General & administrative sales- network, million; $693,033,000 59.8% $27,125,000 13.2% $234,392,000 26.0% national and regional spot, $119.2 mil- Selling expense lion, and local, $21.7 million. $27,577,000 2.4% Top market in revenues was New General & administrative York, where seven stations hit $124.2 $63,618,000 5.5% million. Others of the top 10, in de- PROFIT (before federal tax) PROFIT (before federal tax) PROFIT (before federal tax) scending order, were Los Angeles, nine $78,700,000 6.4% $108,000,000 *34.5% $307,100,000 *25À% stations, $92.6 million; Chicago, six *Percent of total revenue represented by profit. stations, $72.1 million; Philadelphia, six stations, $43.5 million; San Francis- co- Oakland, four stations, $41.5 mil-

70 BROADCASTING, August 28, 1967 lion; Boston, four stations, $35.5 million; Detroit, four stations, $30 million; Cleveland, three stations, $28.5 million; Inaccurate reports prompt FCC revision Pittsburgh, three stations, $24 million, and Washington, six stations, $23.4 mil- A revision of national and region- ing in each case to $21.2 million. lion. al spot and local time sales for the Affected are the figures for five TV Of the 110 TV markets listed by the last five years was issued last week markets and, of course, for the totals FCC in its financial report, four cities by the FCC when it reported TV in those years. showed losses for the year; they were financial data for 1966. It seems, In the FCC's Table 3 (Broadcast Honolulu, with four stations, minus according to the commission, that Financial Data of 3 National Televi- $1,303,892; Bakersfield, Calif., three for a number of years there was a stations, down $167,575; Tucson, three significant understatement of national sion Networks and 608 TV stations) stations, down $16,451, and Odessa - spot, and a corresponding overstate- and in the data for individual TV Midland- Monahans, Tex., three stations, ment of local time sales in reports markets for 1961 -'65, the following down $5,864. submitted to the commission, amount- changes should be made: In network time sales, New York was the leader in growth over 1965, up REVISED DATA FOR TABLE 3 by over $1 million; four cities, how- (Millions of dollars) ever, were down- Kansas City, by $26,- 15 NETWORK OWNED AND 000; Columbus, Ohio, by $19,000; ALL TV STATIONS OPERATED TV STATIONS Providence, R. I., New Bedford, Mass., National and Local National and Local by $25,000 and Tulsa, Okla., by $19,000. regional time regional time time sales sales time sales sales In national spot, 11 cities showed gains of $2 million or more, while 1965 $785.7 $302.9 $200.7 $33.0 14 cities showed losses. Gaining were 1964 710.8 275.7 184.1 26.3 240.8 147.1 26.9 Atlanta, by $2.7 1963 616.0 up million; Baltimore, 1962 554.1 227.9 129.4 23.8 $2 million; Boston, $4 million; Chicago, 1961 480.1 199.6 114.4 19.0 $4.9 million; Cleveland, $2.5 million, Detroit, $2.5 million; Los Angeles, $15.3 REVISED DATA FOR INDIVIDUAL PI MARKETS million; New York, $11.8 million; Phil- (Time sales in thousands of dollars) adelphia, $3.4 million; San Francisco - 1965 1964 1963 1962 1961 Oakland, $4.7 million, and Washington, $2.9 million. Falling below 1965 in Chicago -National and regional time sales: $56,905 $52,065 $41,085 $36,821 $32,177 national spot sales were - Beaumont Local time sales: 10,876 8,583 9,858 7,952 6,698 Port Arthur, Tex., down $111,000; Bing- hamton, N.Y., $34,000; Detroit -National and Corpus Christi, regional time sales: 19,323 16,970 14,841 13,634 11,836 Tex., $96,000; El Paso, Tex., $15,000; Local time sales: 7,206 6,984 4,492 4,361 3,584 Green Bay, Wis., $94,000; Johnstown - Los Angeles- National and Altoona, Pa., $240,000; Lincoln-Hast- regional time sales: 67,824 60,095 47,185 39,266 30,279 ing- Kearney, Neb., $75,000; Omaha, Local time sales: 22,041 19,189 17,664 17,886 14,600 $272,000; Peoria, Ill., $142,000; Port- New York -National and land- Poland Springs, Maine, $142,000; regional time sales: 99,303 93,658 82,306 70,420 65,788 Richmond -Petersburg, Va., $32,000; Local time sales: 10,206 9,813 9,137 8,519 6,199 Roanoke- Lynchburg, Va., $40,000; San Francisco-National and Spokane, $142,000, and Wichita- Hutch- regional time sales: 28,683 22,755 17,881 15,030 11,720 inson, Kan., $375,000. Local time sales: 8,217 8,200 6,678 5,734 4,846 In local time sales, five cities were up over 1965 by $1 million or more, and only one city, Los Angeles, was and 10.2% respectively over 1965 of 479 VHF stations reached $313,500,- down, by $1.45 million. Gainers were figures. Network revenues are after 000, a 9.4% increase. The 114 UHF Indianapolis -Bloomington, up $1.3 mil- payment to agencies and affiliates; sta- stations, as indicated, showed an ag- lion; New York, $2.6 million; Philadel- tion revenues are after payment of gregate loss of $7.4 million. phia, $2.45 million; San Francisco -Oak- commissions to agencies and represent- Time Sales Up Total time sales land, $2 and Seattle- Tacoma, million atives. by all segments were up 9.1 % -to $1.1 million. Income before taxes, however, was $1,834,800,000 compared with 1965's Revenues, Expenses, Profits The heavily in favor of the stations- $306,- $1,682,600,000. National and regional exact total revenue figure for the entire 100,000 for the 593 stations as against spot accounted for the bulk of this, TV industry in 1966 was $2,203,000,- $186,800,000 for networks and their $871.7 million, up 10.9% over 1965's 000, with expenses amounting to $1,- O&O's. But by percentage, the net- $785.7 million. Network time sales con- 710,100,000, and profits at $492,900,- works and their owned stations showed tinued to increase, reaching $616.7 mil- 000. This compares to 1965's revenues, the biggest increase over the previous lion, up 3.8% from 1965's $594 mil- expenses and income of $1,964,800,000, year, 15.6% as against 6.9% for the lion, and local sales, making the highest $1,516,900,000 and $447,900. other stations. gain, reached $346.4 million, up 14.4% Revenues were almost evenly divided Among the 593 other stations (ex- over 1965's $302.9 million. between the three networks and their 15 cluding the 15 owned by the networks), Reporting profits for the year were owned stations and the 593 other sta- 479 VHF stations had total revenues 401 VHF stations (86.8 %) and 55 tions. The networks and their owned of $976,900,000, up 9.6% over the UHF stations (58.5% ) . Thirty -three stations accounted for $1,166,300,000 previous year, while 114 UHF stations V's said they had profits of $3 million with the 15 O &O's accounting for reported revenues of $59.8 million, up or over, 54, profits of $1.5 million to $262.4 million, and the 593 other sta- 20.3 %. $3 million, 29, profits of $1 million to tions for $1,036,700,000, up 13.9% On the income side, the pretax profits Continues on page 74

BROADCASTING, August 28, 1987 71 FCC's figures on TV market revenue for 1966 compared to 1965

No. sta- Total Total Total tions 1966 1966 1966 Gain Gain Gain re- rev- ex- in- Network or Spot' or Local' or port- penses come' Markets e (000) (000) (000) (000) (000) (000) (000) (000) (0Ó0) (000) (000) (000) Albany -Schenectady-Troy, N. Y. 3 $8,416 $5,551 $2,866 $2,013 $1,951 $ 62 $5,480 $5,247 $233 $2,144 $1,836 $308 Albuquerque, N. M. 3 3,471 3,061 410 774 715 59 1,327 1,240 87 1,809 1,667 142 Amarillo, Tex. 3 2,922 2,878 44 649 625 24 1,055 937 118 1,350 1,190 160 Atlanta 3 14,158 8,187 5,971 2,204 1,981 223 10,050 7,382 2,668 4,185 4,059 126 Bakersfield, Calif. 3 2,058 2,226 (168) 552 509 41 630 628 2 884 945 (61) Baltimore 3 15,753 9,598 6,155 2,650 2,579 71 11,102 9,079 2,023 4,383 3,750 633 Bangor, Me. 3 1,691 1,599 92 677 * 431 * 663 Beaumont -Port Arthur, Tex. 3 2,506 2,006 501 686 633 53 1,017 1,128 (111) 1,111 1,045 66 Binghamton, N. Y. 3 2,946 2,135 810 942 908 34 1,224 1,258 (34) 1,081 896 185 Birmingham, Ala. 3 8,346 3,558 4,787 2,444 4,766 - 2,193 - Boston 4 35,514 16,577 18,937 4,944 4,726 218 29,087 25,013 4,074 8,756 7,446 1,310 Buffalo- Niagara Falls, N. Y. 3 15,826 8,470 7,355 2,951 2,923 28 12,127 11,567 560 3,661 3,269 392 Cedar Rapids -Waterloo, Iowa 3 3,815 3,071 744 1,091 1,041 50 2,090 1,962 128 998 842 156 Charleston -Oak Hill-Hunting- ton, W. Va.-Ashland, Ky. 4 6,372 4,000 2,373 2,129 2,053 76 2,911 2,713 198 1,843 1,716 127 Charleston, S. C. 3 2,321 1,845 475 801 761 40 609 502 107 1,072 931 141 Charlotte, N. C. 3 8,285 5,431 2,854 2,290 2,262 28 4,474 4,318 156 2,070 1,710 360 Chattanooga 3 2,960 2,220 740 865 837 28 1,256 1,188 68 1,151 869 282 Chicago' 6# 72,161 48,320 23,841 7,776 7,439 337 61,822 56,905 4,917 11,863 10,876 987 Cincinnati 3 14,091 7,652 6,439 2,754 2,664 90 9,026 8,187 839 3,438 2,902 536 Cleveland 3 28,524 14,059 14,465 4,447 4,082 365 20,256 17,688 2,568 6,141 5,637 504 Colorado Springs -Pueblo 3 2,062 1,817 190 540 505 35 953 894 59 860 908 (48) Columbia, S. C. 3 2,786 1,709 1,077 663 633 30 1,534 1,433 101 914 740 174 Columbus, Ohio 3 12,245 7,099 5,146 1,868 1,887 (19) 7,914 7,208 106 4,272 3,355 917 Corpus Christi, Tex. 3 2,122 1,890 232 609 568 41 780 876 (96) 921 715 206 Dallas -Fort Worth 4 20,798 12,817 7,981 2,929 2,779 150 14,021 12,355 1,666 6,265 5,792 473 Davenport, Iowa -Rock Island-Moline, Ill. 3 4,490 3,687 802 1,661 1,611 50 2,287 2,184 103 901 776 125 Dayton, Ohio 3 8,944 4,586 4,358 2,201 2,012 189 4,645 4,410 235 3,240 2,663 577 Denver 4 10,758 9,178 1,579 1,620 1,527 93 7,060 6,389 671 3,052 3,020 32 Des Moines -Ames, Iowa 3 5,018 3,828 1,190 1,192 1,772 20 2,982 2,906 76 1,458 1,310 148 Detroit 4 29,974 17,168 12,806 5,460 5,087 373 21,794 19,323 2,471 7,106 7,206 (100) Duluth, Minn. -Superior, Wis. 3# 2,981 2,375 606 1,056 - 1,181 - - 849 El Paso 3 2,579 2,465 113 538 526 12 921 936 (15) 1,294 1,132 162 Erie, Pa. , 3# 2,301 2,212 89 931 - 780 - - 818 - - Evansville Ind. 3 3,174 2,225 949 855 848 7 1,315 1,240 75 1,211 1,155 56 Fargo -Valley City, N. D. 3 2,805 2,753 53 878 823 55 942 861 81 1,068 820 248 Flint-Saginaw -Bay City, Mich. 3 6,012 4,596 1,416 1,440 1,276 164 3,596 3,292 304 1,786 1,479 307 Fort Wayne, Ind. 3 3,338 2,526 812 853 836 17 1,751 1,626 125 1,086 891 195 Fresno -Hanford -Visalia, Calif. 6# 4,612 4,203 409 978 918 60 2,790 2,709 81 1,637 1,375 262 Grand Rapids -Kalamazoo, Mich. 3 8,885 5,363 3,522 2,184 2,166 18 5,489 5,363 126 1,558 1,160 398 Green Bay, Wis. 3 3,832 3,412 420 1,172 1,097 75 1,679 1,773 (94) 1,167 867 300 Greensboro -High Point- Winston- Salem, N. C. 3 5,511 4,040 1,472 1,576 1,474 102 2,886 2,380 506 1,692 1,650 42 Greenville-Washington- New Bern, N. C. 3 2,878 2,345 533 912 864 48 1,210 1,135 75 891 866 25 Greenville -Spartanburg, S. C.- Asheville, N. C. 4 5,064 3,273 1,791 1,273 1,246 27 2,709 2,595 114 1,611 1,017 593 Harrisburg- Lancaster -York- Lebanon, Pa. 5 6,069 4,254 1,815 1,800 1,731 69 3,362 3,259 103 1,761 1,478 283 Hartford -New Haven -New Britain -Waterbury, Conn. 4' 14,664 7,552 7,112 2,644 2,457 187 12,155 11,008 1,147 2,378 1,985 393 Hilo, Hawaii 3t Honolulu 4 5,247 6,551 (1,304) 746 677 69 1,584 1,341 243 3,057 2,460 597 Houston -Galveston 3 15,113 8,319 6,795 2,443 2,324 119 11,361 10,305 1,056 3,540 2,821 719 Huntsville- Decatur, Ala. 3 1,288 1,082 206 226 171 55 481 380 101 534 Indianapolis -Bloomington 4 16,718 9,841 6,876 2,338 2,217 121 11,337 9,588 1,749 680 3,854 1,296 Jacksonville, Fla. 3# Johnstown -Altoona, Pa. 3 4,032 2,509 1,523 1,514 1,501 13 1,883 2,123 (240) 865 791 74 Kansas City, Mo, 3 13,169 7,398 5,771 2,279 2,305 (26) 9,750 9,511 239 3,341 2,615 726 Knoxville, Tenn. 3 3,827 2,688 1,138 1,017 1,008 9 2,197 1,972 225 1,018 967 51 Las Vegas- Henderson 3 2,438 2,177 262 243 230 13 425 393 32 1,743 1,440 303 Lincoln- Hastings- Kearney, Neb. 5 3,291 2,620 671 1,029 918 111 1,373 1,448 (75) 1,095 1,023 72 Little Rock, Ark. 3 4,142 3,686 455 895 895 1,835 1,784 51 1,852 1,125 727 Los Angeles5 9 92,610 61,106 31,505 8,135 7,575 560 83,158 67,824 15,339 20,587 22,041 (1,454) Louisville, Ky. 3 8,242 5,189 3,053 2,023 1,852 171 4,810 4,673 137 2,444 1,917 527 Madison, Wis. 3 2,866 2,079 787 735 670 65 1,503 1,472 31 847 756 91 Memphis 3 7,966 4,504 3,462 1,934 1,802 132 4,742 4,338 404 2,138 1,671 467 Miami 3 15,540 8,813 6,727 2,082 1,889 193 11,412 9,909 1,503 3,808 3,454 354

72 (FINANCIAL REPORTS) BROADCASTING, August 28, 1967 No. sta- Total Total Total tions 1966 1966 1966 Gain Gain Gain re- rev- ex- in- Network or Spot` or Local' or port- enues2 penses comes 1966 1965 loss 1966 1965 loss 1966 1965 loss Markets ]ng (000) (000) (000) (000) (000) (000) (000) (000) (000) (000) (000) (000)

Milwaukee 4 13,806 8,936 4,870 2,512 2,326 186 9,576 8,495 1,081 4,017 4,331 (314) Minneapolis -St. Paul 4 18,135 12,600 5,536 2,727 2,608 119 10,727 9,414 1,313 6,652 6,427 225 Mobile, Ala.-Pensacola, Fla. 3 3,873 2,982 891 1,095 940 155 2,021 1,831 190 1,190 1,048 142 Montgomery, Ala. 3 2,400 1,915 485 647 628 19 1,004 929 75 982 807 175 Nashville 3 7,201 5,219 1,982 1,607 1,523 84 3,721 3,290 431 2,800 2,511 289 New Orleans 3 10,758 7,805 2,953 1,912 1,810 102 6,065 5,367 698 4,429 3,467 962 New York' 7 124,225 80,163 44,062 15,321 14,316 1,005 111,144 99,303 11,841 12,779 10,206 2,573 Norfolk- Portsmouth- Newport-News- Hampton, Va. 3 6,252 5,073 1,179 1,657 1,608 49 2,777 2,650 127 2,359 2,151 208 Odessa- Midland- Monahans, Tex. 3 2,023 2,029 (6) 430 404 26 734 713 21 837 755 82 Oklahoma City -Enid 4# 8,542 6,616 1,927 1,769 1,693 76 6,020 5,823 197 1,876 1,528 348 Omaha 3 6,307 4,882 1,425 1,631 1,600 31 3,251 3,523 (272) 1,797 1,719 78 Orlando- Daytona Beach, Fla. 3 4,591 3,421 1,170 1,118 1,066 52 2,574 2,259 315 1,545 1,436 109 Paducah, Ky:Cape Girardeau, Mo. Harrisburg, Ill. 3 2,995 1,878 1,117 1,014 946 68 1,506 1,481 25 615 426 189 Peoria, Ill. 3 3,517 3,245 272 915 790 125 1,415 1,557 (142) 1,563 1,100 463 Philadelphia 6 43,483 26,832 16,651 6,785 6,453 332 35,318 31,882 3,436 9,648 7,194 2,454 Phoenix-Mesa 4 7,960 6,129 1,831 1,085 1,021 64 4,598 4,169 429 3,269 2,785 484 Pittsburgh 3 24,037 13,507 10,530 4,144 4,031 113 18,122 16,874 1,248 5,890 5,751 139 Portland -Poland Springs, Me. 3 3,997 3,911 86 1,230 1,160 70 1,853 1,995 (142) 1,231 1,030 201 Portland, Ore. 4 10,705 8,015 2,690 2,012 1,976 36 7,345 6,798 547 3,076 2,636 440 Providence, R. I.-New Bedford, Mass. 3 8,873 6,917 1,956 2,150 2,175 (25) 6,175 5,735 440 1,999 1,694 305 Richmond- Petersburg, Va. 3 4,505 3,707 798 1,322 1,204 118 2,244 2,276 (32) 1,518 1,532 (14) Roanoke -Lynchburg, Va. 4# 3,524 3,281 244 1,165 1,060 105 1,359 1,399 (40) 1,261 1,168 93 Rochester, N. Y. 3 5,993 4,846 1,146 1,609 1,531 78 3,065 2,983 82 2,061 1,955 106 Rochester -Austin, Minn- Mason City, Iowa 3 2,149 1,595 553 684 640 44 705 610 95 848 782 66 Rockford -Freeport, III. 3 3,300 2,896 404 1,221 - 899 - 1,253 - Sacramento-Stockton, Calif. 3 10,775 8,807 1,969 1,771 1,637 134 7,874 6,881 993 3,001 2,844 157 Salt Lake City- Ogden- Provo 3 6,012 5,290 722 1,180 1,142 38 3,158 2,981 177 2,288 2,045 243 San Antonio, Tex. 4 6,377 4,998 1,379 1,415 1,360 55 3,539 3,515 24 2,474 2,146 328 3 San Diego * San Francisco - Oakland' 4# 41,502 19,853 21,649 4,444 4,223 221 33,393 28,683 4,710 10,276 8,217 2,059 Seattle- Tacoma 5 14,876 9,922 4,954 2,355 2,132 223 10,728 9,898 830 4,336 3,189 1,147 Shreveport, La.- Texarkana, Tex. 3 4,213 3,667 547 1,114 1,042 72 2,212 2,151 61 1,456 1,159 297 South Bend-Elkhart, Ind. 3 2,739 2,238 500 791 746 45 1,256 1,181 75 887 706 181 Spokane, Wash. 3 3,980 3,426 554 1,086 1,016 70 2,338 2,480 (142) 1,173 1,041 132 Springfield-Decatur- Champaign-Urbana- Danville, Ill. 5 5,651 4,206 1,445 1,263 1,243 20 2,702 2,610 92 2,160 1,689 471 St. Louis 4 18,836 12,635 6,201 3,217 3,017 200 15,438 14,399 1,039 3,592 2,971 621 Syracuse, N. Y. 3 7,819 5,260 2,559 1,875 1,764 111 5,583 5,334 249 1,643 1,374 269 Tampa -St. Petersburg, Fla. 4 9,187 6,541 2,647 1,731 1,591 140 6,219 5,615 604 2,774 2,302 472 - Toledo, Ohio 3 - - Tucson, Ariz. 3# 2,535 2,551 (16) 511 452- 59 1,011 918 -93 1,332 1,208- 124- Tulsa, Okla. 3 6,092 4,743 1,348 1,308 1,327 (19) 3,764 3,579 185 1,903 1,391 512 Wailuku, Hawaii 31' Washington 6# 23,374 17,736 5,638 3,068 2,875 193 17,955 15,058 2,897 4,093 3,452 641 Wichita Falls, Tex- Lawton, Okla. 3 2, 490 2,159 330 615 596 19 889 870 19 1,104 1,047 57 Wichita -Hutchinson, Kans. 3 5, 397 4,396 1,000 1,431 1,415 16 2,344 2,719 (375) 2,026 1,741 285 Wilkes- Barre- Scranton, Pa. 4, 112 3,709 403 1,215 1,147 68 2,058 1,871 187 1,296 1,161 135 Youngstown, Ohio 3 2, 665 2,383 282 766 748 19 1,298 1,286 12 802 660 142 San Juan- Caguas, P. R. 5# 6, 907 5,983 924 1,888 1,739 149 3,841 3,322 519 769 838 (69) TOTAL 110 markets 381 1,162, 251 772,657 389,594 204,707 185,738 18,969 819,591 722,585 97,006 293,626 249,692 (43,934) 171 markets of less than 3 stations 227 136, 916 112,313 24,603 39,532 44,543 (5,011) 52,076 64,113 (12,037) 52,786 52,154 632 TOTAL 281 markets 608 $1,299, 167 $884,970 $414,197 $244,240 $230,281 $13,959 $871,667 $786,698 $84,969 $346,412 $301,846 $44,566

Before commissions to agencies, representatives and others. ( ) denotes loss. s Total revenues consist of total time sales less commissions plus #1 Not all stations in this market operated a full year during 1966 talent and program sales. Data withheld to maintain confidentiality of individual station 'Before federal income tax. figures. Does not include data for WHCT(TV) Hartford conducting pay - t Hilo and Wailuku each have three satellite stations whose TV experiment. financial statistics are included in the reports of their parent .Previous years' time sales for this market have been revised. stations.

BROADCASTING, August 28, 1967 (FINANCIAL) 73 BROADCAST FINANCIAL DATA OF 3 NATIONAL TELEVISION NETWORKS AND 608 TV STATIONS, 1966 (In Millions of Dollars)

% change 15 owned % change % change % change from and from 593 from Total 3 from Net- previous operated previous Other TV previous networks and previous Item works year TV stations year stations year 608 stations year

A. Revenues from the sale of time: 1. Network time sales to advertisers $614.1 4.0% 2. Deductions from network revenue from sale of time to advertisers: a. Paid to owned and operated stations 40.6 5.7 b. Paid to affiliated stations 201.0 6.9 Total participation by others (excluding commissions) in revenue from sale of network time 241.6 6.7 - 3. Total retentions from sale of network time 372.6 2.4' $ 40.6 5.7% $ 203.6' 6.2% $ 616.7 3.8 %' 4. Non -network time sales: a. National and regional advertisers - - 230.9 15.0' 640.8 9.5 871.7 10.9' b. Local advertisers - - 34.7 5.2' 311.7 15.5 346.4 14.4' Total non-network time sales 265.6 13.6 952.5 11.4 1,218.1 11.9 5. Total time sales 372.5 2.4 306.2 12.6 1,156.1 10.5 1,834.8 9.1 6. Deduct -Commissions to agencies, representatives, etc. 91.7 4.0' 50.4 13.5 171.2 10.2 314.3 8.7' 7. Net time sales 280.8 1.9 255.8 12.4 983.9 10.5 1,521.0 9.1 B. Revenues from incidental broadcast activities: a. Talent and programs 582.8 23.2 1.1 (31.2) 9.3 (4.1) 593.2 22.5 b. Sundry broadcast revenues 40.3 1.0 5.5 (6.8) 43.5 6.4 89.2 3.0 Total incidental broadcast activities 623.1 21.5 6.6 (12.0) 52.8 4.3 682.5 19.5 C. TOTAL BROADCAST REVENUES 903.9 14.6 262.4 11.6 1,036.7 10.2 2,203.0 12.1 D. TOTAL BROADCAST EXPENSES 825.2 13.2 154.4 16.1 730.6 11.6 1,710.1 12.7

E. BROADCAST INCOME (before federal income tax) 78.7 32.5 108.1 5.8 306.1 6.9 493.3 10.0

' Information received after publication of the 1965 report indicated an understatement of $8.9 million in 1965 for each of these items: sales of network time to advertisers, total retentions from sales of network time, and commissions to agencies and representatives. The percentage changes from 1965 are based on the revised figures. ' Information received after publication of the 1965 report indicated that in 1965 non-network time sales to local advertisers were overstated by $11.2 million and non -network time sales to national and regional advertisers understated by the same amount. The percentage changes from 1965 are based on the revised figures. (See Table 15 for revised figures for earlier years.) 'Total retentions from sale of network time of $203.6 million by 593 other TV stations includes revenues received from miscellaneous TV networks in addition to receipts from the 3 national TV networks.

NUMBER OF UHF TELEVISION STATIONS REPORTING PROFIT OR LOSS BY VOLUME OF TOTAL BROADCAST REVENUES, 1966 [Stations operating full year only]

Number of stations reporting profits of: Number of stations reporting losses of Total Number of Number of number of stations $300,000 $200,000 $100,000 $ 50,000 stations $ 50,000 $100,000 $200,000 $400,000 stations reporting and to to to Less than reporting less than to to to and reporting profits over 300,000 200,000 100,000 $50,000 losses $50,000 100,000 200,000 400,000 over

Revenues of $1,000,000 - 2,000,000 20 19 6 7 2 4 1 1 800,000. 1,000,000 11 7 2 1 2 2 4 1 3 600,000- 800,000 9 6 1 1 4 3 2 1 400,000- 600,000 15 8 1 3 4 7 2 1 1 2 1 200,000- 400,000 19 10 1 3 6 9 1 2 2 3 1 100,000- 200,000 16 5 5 11 3 3 1 3 Less than 100,000 4 4 2 1 1

Continued from page 71 $8 million or higher, 28 showed profits number showed losses of $400,000 or $1.5 million. Top UHF profit -maker of $3 million or more; five, profits be- more. There was one UHF station was a single station that reported in- tween $1.5 million and $3 million, and whose revenues were in the $1- million come of $400.000 to $600,000, while one, profit between $600,000 and $1 to $2- million class that showed a loss 16 U's reported profits of $200,000 to million. of less than $50,000. Fifteen of the U's $400,000. The first VHF loss showed up in the reported profits of less than $50,000; Twenty -two V's and 9 U's reported $2- million to $3- million revenues class; nine reported losses less than $50,000. profits of less than $25,000. and its loss fell in the $50,000 to $100,- Expenses Shared Of the over $1.7- On the debit side of 1966, 62 V's 000 range. The highest loss suffered by billion in expenses during 1966, the net- (13.2 %) and 39 U's (41.5 %) reported a VHF station, $400,000 and over, works accounted for $825,152,000; the losses, with five V's and eight U's re- occurred in the $1.5- million to $2 -mil- 15 O &O's, $154,359,000, and the 593 porting deficit operations of $400,000 lion revenues classification. other stations for $730,611,000. As in or more. For UHF, 55 stations reported profits previous years, programing accounted Revenues Equal Profits Of the and 39 losses. Eight U's showed profits for the bulk of expenses. This category 34 VHF stations that had revenues of of $300,000 or more while the same amounted to $1,073,145,000 with the

74 (FINANCIAL REPORTS) BROADCASTING, August 28, 1967 MEDIAN REVENUES OF PROFITABLE AND UNPROFITABLE STATIONS BY TV MARKETS GROUPED BY NUMBER OF STATIONS IN MARKET AND BY VOLUME OF MARKET REVENUES, 1966 (Stations operating full year only] Stations reporting profits Stations reporting losses TV markets Median Median Median Median (Ranked by descending Total number of No. of revenues No. of revenues No. of revenues No. of revenues volume of revenues stations reporting VHF of VHF UHF of UHF VHF of VHF UHF of UHF in each group) Total VHF UHF stations stations stations stations stations stations stations stations

TOTAL ALL MARKETS 557 463 94 401 $1,553,043 55 $771,431 62 $431,971 39 $264,949 Markets with four or more TV stations Total 29 markets 133 103 30 94 4,527,588 12 1,033,259 9 555,222 18 196,195

Markets with three TV stations 1st to 25th 74 69 5 67 4,007,116 1 2 4 204,289 26th to 50th 73 59 14 55 1,481,606 10 1,250,322 4 1,169,097 4 837,762 51st to 80th 83 60 23 50 1,020,874 17 614,406 10 470,565 6 510,739

Total 80 markets 230 188 42 172 1,782,991 28 775,482 16 911,759 14 510,739

Markets with two TV stations 1st to 25th 50 45 5 40 1,212,305 4 1,125,621 5 917,881 1 26th to 50th 49 47 2 35 652,321 2 12 417,102 - 1 51st to 56th 8 6 2 4 316,755 1 ' 2 1

Total 56 markets 107 98 9 79 837,335 7 961,583 19 460,006 2

Markets with one TV station 1st to 25th 25 25 - 24 848,162 1 26th to 50th 25 21 4 17 461,976 3 536,743 4 352,844 1 51st to 75th 25 19 6 12 264,916 4 258,465 7 239,913 2 76th to 100th 12 9 3 3 111,360 1 6 60,663 2

Total 100 markets 87 74 13 56 529,338 8 286,292 18 222,365 5 173,450

'Figures not shown for fewer than 3 stations. networks spending $693,033,000. Gen- BROADCAST EXPENSES OF 3 NETWORKS AND 608 TV STATIONS IN 1966 eral and administrative costs were the (In thousands of dollars) next largest expense, totaling $325,135,- Total 3 000, Technical expenses ran $172,014,- 15 network 593 networks 000 and selling reached $139,828,000. owned and other and 608 operated TV TV The expense average for 554 stations Types of expenses Networks TV stations stations stations reached $1,583,495, with salaries and wages topping the list at $560,949. Film Technical $ 40,944 $ 20,746 $110,324 $ 172,014 Program 693,033 81,658 298,454 1,073,145 payments came next, at $237,707, fol- Selling 27,557 24,830 87,441 139,828 lowed by depreciation, $123,714 and General and administrative 63,618 27,125 234,392 325,135 talent, $46,693. For VHF stations, Total broadcast expenses $825,152 $154,359 $730,611 $1,710,122 however, the average expenses were higher -$1,763,252 total; $617,874 for salaries and wages; $270,520 for film; PRINCIPAL EXPENSE ITEMS OF TV STATIONS WITH TIME SALES OF $25,000 OR MORE $134,080 for depreciation and $53,965 CLASSIFIED BY VOLUME OF REVENUES for talent. [Stations operating full year 1966 only] Total investment in tangible broadcast property, counting both the 15 net- AVERAGE PER STATION REPORTING work -owned stations and the 593 other to No. of Total Salaries Deprecia- stations, amounted $1,013,451,000 Broadcast revenues stations expenses and wages Film Talent tion originally, now carried at a depreciated figure of $549,725,000. The networks $7,500,000 and over 35 $7,991,501 $2,321,868 $1,736,388 $425,680 $238,186 and their 15 -owned stations had original 5,000,000- 7,500,000 28 3,273,200 1,219,359 465,906 82,381 245,203 4,000,000 -5,000,000 24 2,692,209 1,060,321 354,504 84,041 188,136 costs of $204,569,000, and for depre- 3,000,000-4,000,000 36 2,272,925 814,357 364,579 52,633 225,185 ciated costs, $126,051,000. The 479 2,000,000- 3,000,000 36 1,725,802 651,937 227,868 25,981 155,106 VHF stations had original costs of 1,500,000-2,000,000 53 1,390,082 530,765 167,131 18,959 142,413 $728,200,000, now carried at $375,- 1,000,000- 1,500,000 89 1,028,249 407,942 88,877 12,253 120,051 376,000, while 114 UHF stations had 800,000 -1,000,000 54 807,483 322,090 72,281 9,707 113,130 700,000- 800,000 28 681,588 286,529 58,367 9,146 69,557 original costs of $80,682,000, and de- 600,000- 700,000 24 599,965 251,117 32,058 8,558 92,540 preciated costs of $48,298,000. 500,000- 600,000 26 640,184 249,196 59,336 12,047 75,515 Total employment in the broadcasting 400,000- 500,000 23 472,961 179,711 36,628 4,904 66,863 industry as of Dec. 31, 1966 was 50,- 300,000- 400,000 31 343,147 137,058 23,080 4,099 34,807 200,000- 300,000 26 310,966 120,051 36,935 4,151 32,985 296, of which 6,783 were parttime. This 100,000- 200,000 32 229,430 85,872 20,144 1,672 31,786 is 2,500 more than the total 47,753 Under 100,000 9 164,023 57,095 28,241 2,221 18,542 employed in 1965. Total 554 $1,583,495 $560,949 $237,707 $46,693 $123,714 Medians The median revenues of VHF 463 $1,763,252 $617,874 $270,520 $53,965 $134,080 UHF 91 $668,906 $271,320 $ 70,761 $ 9,695 $ 70,969 401 VHF stations reporting profits during 1966 were $1,553,043, while the Note: Not all stations reported all expense items.

BROADCASTING, August 28, 1967 75 BROADCAST REVENUES, EXPENSES, AND INCOME OF TELEVISION NETWORKS AND STATIONS, 1965.1966 (In millions of dollars)

% Change % Change 1966 1965 1965-1966 1966 1965 1965 -1966 BROADCAST REVENUES 114 UHF 67.1 49.9 34.5 Subtotal 730.6 654.7 11.6 3 networks (including 15 owned Industry Total $1,710.1 $1,516.9 12.7 and operated stations) $1,166.3 $1,023.8 13.9% 593 other stations: BROADCAST INCOME 479 VHF 976.9 891.3 9.6 (before federal income tax) 114 UHF 59.8 49.7 20.3 3 networks (including 15 owned Subtotal 1,036.7 941.0 10.2 and operated stations) $ 186.8 $ 161.6 15.6 Industry Total $2,203.0 $1,964.8 12.1 593 other stations: 479 VHF 313.5 286.5 9.4 BROADCAST EXPENSES 114 UHF (7.4) (0.2) Subtotal 306.1 286.3 6.9 3 networks (including 15 owned Industry Total $ 492.9 $ 447.9 10.0 and operated stations) $ 979.5 $ 862.2 13.6 593 other stations: Note: Data are for 3 networks and 588 stations in 1965, and 3 networks 479 VHF 663.5 604.8 9.7 and 608 stations in 1966.

median revenues of the 55 UHF sta- partners and stockholders or counting acquisitions: Continuous Progress Ed- tions reporting profits were $771,431. as depreciation more than the amounts ucation Inc., Norwalk, Conn., which The median revenues of the 62 V's they lost; one paid more to proprietors custom designs, manufactures and reporting losses were $431,971, and for alone than it lost; 34 listed as deprecia- installs audio -visual communications the 39 U's reporting losses, $264,949. tion more than they each lost, and eight equipment, primarily for educational In the 29 TV markets with four or paid more to proprietors, partners and institutions; ITV Inc., New York, de- more TV stations, the median revenues stockholders and counted as deprecia- signers and installers of closed- circuit of 94 VHF stations were $4,527,588, tion more than their red ink for the television systems and distributors of and of 12 UHF stations, $1,033,259. year. portable tape recorders and television There were 330 stations that paid a cameras; Richmond Hill Laboratories total of $14,548,792 to proprietors, Ltd., Toronto, manufacturer of transis- partners or stockholders in 1966. There Riker's acquisitions torized electronic equipment, and Leitch were two that each paid out a high of Research and Development Ltd., also $300,000 or over in this category, with raise sales, earnings Toronto, which supplies broadcast the total amount $1,013,762. Twenty - equipment to the television industry. eight stations each paid less than $50,- Riker Video Industries Inc., Haup- Three of these acquisitions, which are 000; the total for this group being pauge, N. J., manufacturer of all - included in the seven -month figures, $76,677. transistor video equipment, has an- accounted for the $2- million jump in Of the 121 stations reporting losses nounced sales and earnings for the sales. Continuous Progress was not in- totaling in the aggregate $25,651,850 seven -month period ended July 31 ex- cluded in the report. for the year, payments by 53 to pro- ceeded totals recorded for all of 1966. For six months ended June 30: prietors amounted to $1,322,521, and The company's sales amounted to $3; 118 reported depreciation items totaling 996,672, and net earnings were $472,- 1967 1966 $10,747,888. 745, compared to in sales Earned per share $0.44 $0.32 $3,688,301 Net sales 1.898,900 1,330.258 In another calculation in the pay - and $372,423 in earnings for the entire Net income after taxes 210,600 152,169 ment-to- principals category, five red - year of 1966. 'Based on 482.070 average number of shares ink stations reported paying proprietors, Within the last year, Riker made four outstanding.

MGM -John Blair dicker `Perspective' the victim of bad FCC figures as MGM stock shifts BROADCASTING'S prediction of 1966 1966 predictions were based on the TV time sales, published in its Feb. uncorrected FCC figures last Febru- Officials of John Blair & Co., station 27 Perspective Report, was on tar- ary. representative, and Metro- Goldwyn- get in two instances and a little fur- The figues follow (BROADCASTING'S Mayer Inc. met again last week to dis- ther off in two other cases because estimate first, then the FCC figures) : cuss the acquisition of the broadcast of the FCC's belated change in 1965 total time sales $1,796.3 million and rep firm by the feature-film and televi- statistics (see page 71). $1,834.8 million, a difference of sion producer (BROADCASTING, July 3 1 ) . In total time sales and network 2 $604.6 million and %; network Merger negotiations continued in the time sales, BROADCASTING'S predic- $616.7 million, a difference of 2 %; wake of an announcement of a major tions were within 2% of the $821.3 $871.7 mil- official spot million and change in MGM's ownership, involving FCC figures. However the predic- lion, a difference of 5.8 and local %, a Canadian distilling executive and tions for spot and local were off $370.4 million and $346.4 million, Time Inc., parent company of Time- 5.8% and 6.5%, respectively. a difference In the of 6.5%. Life Broadcast, group radio and TV last All latter two cases the FCC week time sales are after frequency broadcaster. announced a shift of $21.2 million deductions and promotional dis- from the local figure to the spot counts but before commissions to Blair and MGM spokesmen acknowl- figure for 1965. BROADCASTING'S agencies and sales representatives. edged discussions regarding MGM's acquisition of the broadcast rep firm were continuing, but both disclaimed any

76 (FINANCIAL REPORTS) BROADCASTING, August 28, 1967 knowledge of when or whether a merger approximately $10- million higher than between the two New York -based firms the 1966 year. We get would take place. The company publishes Better Homes Earlier, Time Inc. announced it is and Gardens, Successful Farming and acquiring 300,000 shares of MGM other special- interest publications, text- common stock from Philip J. Levin, a books, medical and consumer books channel New Jersey real-estate investor who has and operates book clubs. It also is en- attempted to wrest control of MGM gaged in radio and TV broadcasting, from the company's management twice owning KCMO- AM -FM -TV Kansas City, KPHO -AM -TV -AM- you in the past 18 months. Mo., Phoenix, WOW At the same time, it was revealed FM-TV Omaha and WHEN -AM -TV Syra- that Mr. Levin was also selling about cuse, N. Y. The company is joint own- 420,000 shares of MGM to Edgar M. er with Avco Corp. (group broadcaster) can't g t Bronfman, vice president of Distillers of Meredith -Avco Inc., a multiple Corporation -Seagrams Ltd., a Canada - CATV owner. based liquor company. Mr. Bronfman Current -year earnings include a $316,- and his family reportedly held 400,000 000 extraordinary gain from the sale anywhe e to 450,000 shares of MGM already. earlier this year of land that had been The sale's agreement makes him the used as a demonstration farm by the largest single stockholder in MGM, company for its publications and its else. which has slightly more than 5- million farm programs on the air. common shares outstanding. Mr. Levin For the year ended June 30: reportedly retains no stock in MGM. 1967 1966 Spokesmen for all parties concerned Earned per share $2.57 $2.53 said the Time Inc. and Bronfman ac- Revenues 110,357,430 100,402,776 Costs and expenses 103,686,633 93,545,890 quisitions were totally unrelated. After Net earnings 7,006,797 6,856,886 transfer of shares on Sept. 1, Time Inc. Shares outstanding 2,722,260 2,714,130 and Mr. Bronfman will own about 13.5% of MGM's outstanding stock. According to Time Inc. President Foreign program James A. Linen, the company's decision to invest in MGM followed months of sales increasing at ITC study and "reflects the company's desire to obtain an investment position in Foreign sales of Independent Televi- the rapidly developing technology of the sion Corp., New York, now reported at moving image, as well as in television over $2 million for the first half of programing and the music and record 1967, have prompted the firm to pre- industries in which MGM has important dict a record year -end gross of over $4 interests." million -335 % higher than 1966. ITC's foreign sales cover markets in the Western Hemisphere and the Far East. Trans -Lux's earnings Abe Mandell, president of the production and distribution arm of Asso- rise for half -year ciated Television of Britain, said last week: "We are getting record prices; our product is the best ever offered Trans -Lux Corp., New York, re- new ITC; and we have established top ported slightly higher earnings for the by relationships with foreign broadcasters." six months ended June 30 than those He cited The Man in the Suitcase as of the comparable period last year. one of ITC's "hottest" sellers in recent Consolidated net working capital of months. The series of 30 one -hour the company aggregated $1,869,352 as color episodes has been sold in 17 mar- of June 30. Current assets of $2,989,- kets, including the Far East, Latin were 2.7 times 135 total current liabil- America, and in both English and ities of $1.119.782. French Canadian markets. ABC -TV The company, specializing in stock- has purchased the series for U. S. show- market quotations systems, is also en- ing. gaged in the distribution of film series ITC lately has indicated its Thunder- and feature films for television, as well bird series (64 half -hour or 32 one - as theater ownership. hour shows), introduced last spring in For the six months ended June 30: the U. S., is grossing over $1.5 million 1987 1966 from sales in some 50 markets. The Earned per share $0.42 $0.40 Consolidated net income 298,172 284.653 series' U. S. debut is scheduled this In September. A whole new magazine, fall. Another new ITC release, Captain with new size, new scope, new look. Scarlet and the Mysterions, has been A searching study of the hardware Meredith's revenues rise sold in Argentina and Uruguay. that could reshape the TV system. A 12 -page track record of movies. ITC distributes The Saint, now in its $10 million for year Expert appraisal of the new season. third year and recently sold in the Far Much more. Call or write Television, East and Latin America. Other proper- 1735 DeSales Street, N.W., Washing- Meredith Publishing Co., Des Moines, ties are Stingray and XL 15. ITC has ton, D.C. 20036. (202) 638 -1022. Or Iowa, reported an all -time high in reve- reported sizeable sales in Mexico, Vene- bureaus in New York, Chicago and nues for its fiscal year ended June 30, zuela and Japan. Hollywood.

BROADCASTING, August 28, 1961 77 FATES & FORTUNES

BROADCAST ADVERTISING national, for wt,AC -TV Nashville, named general sales manager. F. J. Van Bartel, manager of Mar - Joseph O'Neil, formerly consultant plan's Chicago office, and Winston to The American Business Press and White, with Marplan, New York, VP of The Business Press Advertis- named executive VP's. ing Bureau, joins Reach, McClinton & Mark Cohen, direc- Co., Chicago, as VP. tor of sales planning A. B. (Bill) Hart- for sales department man, general sales of ABC, New York, manager at WBZ, elected VP in charge Westinghouse Broad- of sales planning and casting Co.'s station in analysis for ABC -TV, Boston, named nation- that city. al radio sales manager for WBC's station Mr. Cohen William S. Taggart, group in New York. VP and treas- Mr. Hartman senior Paul Abrams, West- urer, Interpublic Group of Companies inghouse national sales representative Inc., New York, named executive VP- in New will replace Mr. Hart- finance. York, man at waz. Norman Solari, associate creative Jeff Guier, manager of KXOA Sacra- director with Ogilvy & Mather, New mento, Calif., appointed sales man- York, named VP in charge of special ager of KKUA Honolulu. Bill Charrett creative services at Honig -Cooper & named senior account executive at Harrington, San Francisco. KKUA.

Paul A. Lawless, with Colgate Palm- Chester R. Cooper, director of pro- olive Co., New York, joins Lennen duction in television and radio depart- & Rogers, Philadelphia, & Newell, that city, as VP and asso- ment of Gray ciate merchandising director. named head of that department, succeeding Edmund H. Rogers, who re- Broadcasting Ramon Lago, art director, Doyle mains as agency consultant. Dane Bernbach, New York, joins Hicks is for Ed Carrell, manager & Greist, that city, in same position. of Dallas office of business people James C. McGlone, Robert E. Eastman & copy supervisor at Co., named VP in ... too busy to plow through Young & Rubicam, charge of Southwest. a stack of business papers New York, joins War- John Trent, with wick & Legler there as each week. WPBS(FM) Philadel- VP -copy chief. phia, appointed sales BROADCASTING is the one Arnold Brown, Mr. Carrell manager. journal that reports the consultant to center Henry D. Roberts, Mr. McGlone for advanced prac- account executive with KNuz Houston, complete business week of tices, McCann- Erick- named sales manager at KBAT San broadcasting ... edited son, New York, rejoins Dancer -Fitz- Antonio, Tex. gerald- Sample, that city, as VP and and departmentalized for Tom Winters, director of recording. sales manager for readers who need to know... WGNY Newburgh, N. Y., appointed but fast. Tom Ervin, assistant sales manager- sales manager for WFAS White Plains, N. Y. Jack Devlin, also with WGNY, joins sales staff of WFAS. Bnádcásting Jack Dix, assistant general sales McGannon to observe vote manager for WFAA -TV Dallas -Fort 1735 DeSales St., Washington, DC 20036 Worth, named regional sales manager. Donald McGannon, Here's my $10.00 for the next 52 president Hal Mayfield, on local sales staff of of Broadcasting WFAA issues to be addressed: Westinghouse -TV, named local sales manager. Co., New York, has been named Ted Taylor, on local sales staff of a member of a 20 -man commis- WFAA -TV, appointed to newly created sion to go to South Vietnam to post of Fort Worth sales manager. Name observe the campaign and elec- Dave Lane, sports director, succeeds tions there. The broadcaster was Mr. Taylor. Company Name named to the group by President Johnson, who responded to an Pete Roy named regional sales man- Position /Title invitation by the South Viet- ager of WACE Chicopee, Mass. Street namese government to send ob- Stan Colberson, media director and servers. marketing director of Lennen & New- City State Zip ell, Los Angeles, joins Meltzer, Aron

78 BROADCASTING, August 28, 1967 & Lernen, San Francisco, as director of both Philadelphia, joins Weightman ABC Television Stations Broadcasting media and marketing. Inc., that city, as media buyer. Group, New York. Group includes Robert M. Carano, news director of ABC Owned Television Stations, ABC WFMJ- AM -FM -TV Youngstown, Ohio, Films, ABC International and ABC appointed local sales manager of Television Spot Sales. wrTV(TV), that city. Robert Ardrey, program and promo- Al Nelowet, account executive and tion manager, WDAS Philadelphia, sales manager for WGH -FM Newport joins wwco Waterbury, Conn., as ex- News, Va., appointed local sales man- ecutive director and general manager. ager of WGH- AM -FM. Perry W. Carle, general manager of L. W. (Bill) Heyman, with KGBT -Tv Mr. Hyde Mr. Kebbon KccN Honolulu, released from that Tex., named retail sales Harlingen, post. No future plans announced. manager. Robert B. Hyde, account supervisor, and Richard A. Kebbon Jr., account Humble, wxt.M Dolores La Falce, account execu- William B. with group supervisor, with Ted Bates & station tive with Rumrill -Hoyt, New York, Wilmington, N. C., appointed Co., New York, elected VP's. joins J. M. Mathes Inc. there as ac- manager. count executive. Art Twain, with Cunningham & Jack Welch, station manager of Walsh, San Francisco, joins creative resigns to Donald R. Ansel, group marketing KREZ -TV Durango, Colo., Cooper & of Van Camp Sea Food divi- department of Honig- Har- take over El Rancho motel in Globe, director that city. sion of Ralston Purina Co., Long rington, Ariz., which he and his family pur- Beach, Calif., joins Doyle Dane Bern - Jere E. Carmody, with Allen Torbet chased in July. bach, Los Angeles, as account execu- Associates, New York, joins sales staff LaVern Garton, chief engineer and tive. of Avery -Knodel Inc., Chicago. program director of WMNE Menomonie, Norman Freedman, assistant account Forrest F. Owen Jr., Wis., named station manager for executive, Grey Advertising, New York, president of Clyne Menomonie Broadcasting Co., which that city. joins Street & Finney, same city, as Maxon Inc., New has permit for WDMW(FM), account executive. Also moving to York, named regional Menomonie Broadcasting also owns S&F are David Krutchick, Kenyon & manager of Minneap- WMNE. Eckhardt copy writer, to creative de- olis office of BBDO, Walter Wurfel, assistant to presi- partment, and Joel Spiegel, Grey Ad- succeeding Henry W. dent of Straus Broadcasting Group, vertising account executive, to media See, who joins Time New York, given leave of absence to department as media planner. Inc., New York. join Agency for International Develop- Mr. Owen William G. Osborn, account execu- Arthur Richard ment, Washington, as special assistant tive for Benton & Bowles, Detroit, joins Trapp, account executive with Edward to R. Peter Straus, assistant admin- MacManus, John & Adams, Bloomfield Petry & Co., New York, joins Harring- istrator of AID in charge of bureau Hills, Mich., as account executive. ton, Righter & Parsons there as account of African affairs. executive. Roger L. Alexander, man- David W. Grace, with RKO General Louis C. Stephens, senior attorney ager, TV network sales and Chicago, joins Blair Tel- planning with FCC, Washington, and principal Broadcasting, sales service for ABC, New joins evision there as account executive. York, staff man for commission on ABC -ITT HR&P, Chicago, as account executive. merger case, appointed major projects Warren G. Bodow, account execu- counsel in rules and standards division tive, WKNR Dearborn, Mich., joins MEDIA of FCC's Broadcast Bureau. wtvac New York in same capacity. John L. Laubach Jr. named presi- Ted Carlon, VP of dent of WSBR Boca Raton, Fla. Other PROGRAMING Hume- Smith- new officers: D. Larry Deitch, VP; Rob- James P. Millet, Mickelberry Advertis- ert H. Burstein, Suzanne C. treasurer; treasurer and secre- ing, Miami, forms Laubach, secretary, and Pauline S. tary of Official Films, Ted Carlon Inc., that Titko, assistant secretary. city. New agency is New York, elected jointly owned by Mr. Victor P. Steibel, chief fiscal officer VP- treasurer. Lee Carlon and Campbell - and board member, Kleinert's Rubber Jackoway, sales exec- Dickey Advertising, Co., New York, elected financial VP utive at WLWD(TV) Mr. Carlon Fort Lauderdale, Fla. and treasurer, Bartell Media Corp., Dayton, Ohio, joins that city. Official Films, New William O. Allbritton, account ex- Mr. Miller York, as northeastern ecutive D'Arcy Dick Morrison, executive VP of Spot for Advertising Co., sales manager, based in Richmond, Va. New York, joins Quality Bakers of Productions Inc., Dallas, named VP America Cooperative Inc. there as and station manager of KPCN Grand Elliot Field, executive producer for account executive. Prairie, Tex. WJR Detroit, also named program di- -FM. James J. Gaede, with WUBE Cin- Cole A. Armstrong, associate direc- rector for WJR cinnati, and James B. Luck, with tor for national communications in Bob Koolage, program director of WOMP -AM -FM Bellaire, Ohio, join WLw office of telecommunications manage- WEET Richmond, Va., resigns to join Cincinnati, as account executives. ment, Executive Office of President, WRVA- AM -FM, that city. Washington, named director. Martin A. Kramer, formerly with deputy Arthur R. Barron, assistant general Firestone & Associates and Gray & Donald F. Loury, with NBC -TV's manager of Desilu Sales Inc., Holly- Rogers, both Philadelphia, joins Mar- sales services department in New York, wood, named director of financial ad- keting & Advertising Associates there appointed regional manager, station re- ministration for Paramount Television, as assistant to president. lations, for NBC, that city. New York. John Rocke, formerly with N. W. David Johnson Ill named to new Sam Blessing, sales manager of Ayer & Son and Firestone & Associates, position of administrative manager of KRRR Ruidoso, N. M., forms Sierra

BROADCASTING, August 28, 1967 79 Blanca Productions at P. O. Box 503, Tv, that city. member of Joint Technical Advisory that city. Firm deals primarily in pro- Tom Kuhn named AP broadcast news Committee (JTAC), New York, spon- duction, sales and distribution of syn- editor at Salt Lake City. sored jointly by Institute of Electrical dicated radio programs and material. and Electronic Engineers (IEEE) and Jim L. Kerlin, with Sims News Bu- Electronic Industries Association (EIA), Peter J. Smith, in reau, Washington, appointed news di- succeeding Dr. Harold H. Beverage. freelance production, rector of wjAx Jacksonville, Fla. appointed pro- Alda V. Bedford, who retired last Bob Watson, news director of WAXY June after nearly 42 years with RCA gram manager of wOR- Louisville, Ky., appointed assistant news TV New York. and its predecessor companies, named director of wit. St. Louis. recipient of David Sarnoff Gold Medal Chuck Gordon, for- Steve Summers, formerly with Award by Society of Motion Picture merly with WIBP -PM WQMR Silver Spring, Md., and WTVR and Television Engineers, New York. Jenkintown, Pa., and Richmond, Va., joins WDSU- AM -PM -TV Award recognizes outstanding contri- WIBF -TV Philadelphia, Mr. Smith New Orleans, as new sman. butions to improvement of engineering named program direc- phases of television. tor of WCAM Camden, N. J. Mary Tierney joins WNAC -TV Boston as investigative report er. Annette Bachner, producer of TV FANFARE commercials for Benton & Bowles, EQUIPMENT & ENGINEERING Dan S. Terrell, executive director New York, joins The TVA Group Inc., of advertising and publicity, MGM Inc., that city, as film director /producer. Heinz Blum, VP in New York, elected VP. W. F. Myers, director of station re- charge of engineering Harry Rauch, VP, television promo- lations for Sesac Inc., New York, for Entron Inc., Silver tion department, Young & Rubicam, named director of international rela- Spring, Md., named New York, joins PR firm Rogers, Cow- tions. Sidney H. Guber, general sales senior VP in charge an & Brenner Inc., that city, as director, manager, appointed director of market- of advanced engineer- television department. ing services. Charles Scully, press ing. Jerry Bailey, with KFH Wichita, director and member of firm's station John Israel, VP of relations department, becomes director Kan., named director of merchandising Mr. Blum Trans Corn Inc., and promotion. of information services for Sesac Inc., microwave consulting New York. engineers in Denver, named head of Joel Coler, international publicity Bob Hamlin, with wHTN -ry Hunt- firm's new branch office at 5622 Dyer coordinator for 20th Century -Fox, ington, W. Va., named production in Dallas. New York, named international advertising and publicity manager. manager. E. D. Poole Jr., market manager of Larry Kaplan, Barry Gaston, with IMF Wichita, computer sales for Honeywell Inc., assistant to publicity Kan., named to newly created position Minneapolis, joins Ameco Inc., Phoe- director, United Artists Corp., New of operations director. nix, as director of component market- York, appointed publicity manager. ing. Martin Heller resigns legal depart- John H. Cooper, with production ment, 20th Century-Fox Film Corp., Carl W. Claras appointed director of department of WOOD- AM -PM-TV Grand New York, to become law firm partner, manufacturing at International Video Rapids, Mich., appointed assistant promotion director. Regan, Goldfarb, Powell & Quinn, Corp., Mountain View, Calif. that city. David T. Nicholls appointed sales INTERNATIONAL manager of ELSCO New Mexico Inc. NEWS in Albuquerque, N. M. Lenard Albert Mauger, general man- Wallace Westfeldt, ager of Austarama Television Pty. Ltd., writer for The Jerry H. Watner, southeastern re- -Brinkley Melbourne, Australia, appointed man- Huntley Report in New York, gional sales manager for commercial program's aging director of Far Eastern sales for named associate producer in products division of Admiral Corp., Washington. International sales department of ABC Chicago, named national sales man- Films, Sidney, Australia. Jim McCarthy, Washington reporter ager of that division. James L. Daunt, for Mutual Broadcasting System, named district sales manager for Southern Michele Dimitri appointed European bureau chief in Washington for wcss States Distributors, Jacksonville, Fla., representative for American Interna- New York. Jack Cavanaugh, with succeeds Mr. Watner. tional Television in Paris. WABC New York, and Ed Bradley, Paul Schleisman, with KREX -TV Eugene G. Scheer, eastern regional with WDAS Philadelphia, named report- sales manager, data transmission prod- Grand Junction, Colo., named to en- ers for WCBS. ucts, for Oneida Electronics Division gineering staff of NBC International's Alec Gifford, with NBC News, New of Canadian Aviation Electronics, TV project in Saudi Arabia. York, joins WVUE -TV New Orleans as Montreal, appointed assistant manager, DEATHS managing news editor and anchorman special projects, for Superior Cable of twice daily news show. Corp., Tenafly, N. J. Hugo Gernsback, 83, inventor, author, editor and publisher, died Aug. 19 Harry Kevorkian, Sol Hirschorn Vikoa newscaster for of Inc., Ho- at Roosevelt hospital in New York. In WISH boken, N. elected of Indianapolis, appointed director J., secretary 1953 he was recognized by radio in- of news and public affairs for wNDU- Community Television Credit Associa- dustry for his leadership in radio -elec- AM-FM-TV South Bend, Ind. tion, association of cable -TV suppliers. tronics field. He is survived by his wife, Terry Leedom, with WHTN -TV Hunt- Joseph A. Licata, manager of gen- Mary, son and three daughters. ington, W. Va., named director, eral Blonder news accounting of -Tongue Thomas S. Wildman, 66, assistant replacing Dick Richmond, who be- Laboratories Inc., Newark, N. J., ap- transmitter supervisor of WHO- AM -FM- program director. pointed comes controller. Tv Des Moines, Iowa, died Aug. 12 of Lee Phillips, news dierctor at WINZ Dr. John G. Truxal, provost of Poly- heart attack while on duty at station's Miami, named news director of wcix- technic Institute of Brooklyn, appointed transmitter site near Des Moines.

110 (FATES & FORTUNES) BROADCASTING, August 28,1967 FOR THE RECORD

STATION AUTHORIZATIONS, APPLICATIONS

As compiled by BROADCASTING, Aug. CALL LETTER APPLICATIONS Nelson R. Embrey II d/b as Circleville Toledo Telecasting Corp., Toledo, Ohio. Broadcasting Co. Seeks 1540 kc, 1 kw-D. 17 through Aug. 23, and based on Requests WTLD -TV. P. O. address: 119iá South Court Street, and other actions Delta Communications Corp., Meridian, Circleville 43113. Estimated construction filings, authorizations Miss. Requests WHTV -TV. cost $40,192; first -year operating cost $9,000; of the FCC. revenue $15,000. Principals: Mrs. Whitacre and Mr. Embrey are licensees of WNRE-FM Existing TV stations Circleville. Ann. Aug. 23. Abbreviations: Ann.-announced. ant. -an- Houston - Houston Radio Inc. Seeks tenna. aur.- aural. CATV -community an- FINAL ACTIONS 850 kc, 5 kw -D. P. O. address: 4114 Tartan tenna television. critical hours. CP- CH- KLVD -TV Bakersfield, Calif. Broadcast Lane, Houston 77025. Estimated construc- construction permit. D -day. DA- direction- - tion cost $124,905.59; first -year operating al antenna. ERP-effective radiated power. Bureau granted CP to install an auxiliary trans. near Mt. Adelaide and 16 miles cost $180,000; revenue $200,000. Principals: kc- kilocycles. kw-kilowatts. LS -local sun- Sidney Carl Mark, chairman of board (75 %) set. mod.-modification. N east of Bakersfield. Action Aug. 18. mc- megacycles. KHSL -TV Chico, Calif. Broadcast Bu- and M. J. Butler, president (25 %). Mr. Mark -night. SCA- subsidiary communications - is 60% owner and president- treasurer of authorization. SH-specified hours. SSA reau granted CP to change ERP to 316 kw - vis., 38 kw aur.; condition. Action Aug. 18. KAKC -AM -FM Tulsa, Okla. Mr. Butler has special service authorization. STA- special no present business interests. Ann. Aug. 23. temporary authorization. trans.- transmitter. *WYES -TV New Orleans- Broadcast Bu- UHF -ultra high frequency. U- unlimited reau granted license covering use of pre- FINAL ACTION hours. VHF-very high frequency. vis.- viously authorized trans. as auxiliary trans. DeWitt, Ark. -DeWitt Broadcasting Inc. watts. educational. Action visual. w- - *WCBB(TV)V) Augusta, Me.- Broadcast Bu- Broadcast Bureau granted 1470 kc, 500 -D reau granted license covering use of auxil- kw. P. O. address: Box 326, DeWitt 72042. New TV stations iary visual amplifier in conjunction with Estimated construction cost $28,735; first - main trans. Action Aug. 22. year operating cost $30,000; revenue $36,000. WMUB -TV Oxford, Bu- Principals: M. D. Williams (21 %), Bill Gene APPLICATIONS Ohio -Broadcast Station (7 %), Edward A. Moory (47 %) and Television reau granted license covering changes in Dubuque, Iowa - Winnebago noncommercial educational TV. Action Aug. Edward E. Colt (25 %). Mr. Williams is in Corp. Seeks UHF ch. 16 (482 -488 mc); ERP 22. radio -TV appliances Mr. Station is public 17.15 kw vis., 1.8 kw aur. Ant. height above relations director at bank and owns farm. average terrain 185.8 ft.; ant. height above OTHER ACTION Mr. Moory is in radio appliance. Mr. Coit ground 382.8 ft. P. O. address: Box 470, Broadcast Bureau in Mid- Continent has farm. Action Aug. 16. Rockford, III. 81105. Estimated construction Television Corp. (WKTO -TV, ch. 30), Nash- cost $118,500; first -year operating cost $150; ville granted petition for reconsideration INITIAL DECISION 000; revenue $150,000. Geographic coordi- and set aside commission action of May 25, Examiner Millard F. French has issued nates 42 30' 1" north lat.; 90 40' 3" west dismissing application for extension of time initial decision proposing grant of appli- long. Type ant. RCA TFU -24DL. Type trans. within which to complete construction, can- cation of Midwest Broadcasting Co. to op- RCA TTU -1B. Legal counsel McKenna & celling CP and deleting call letters. CP and erate AM on 1380 kc, 500 w-D, in Lorain, Wilkinson; consulting engineer Al Petzke, call letters WKTO -TV were reinstated. Final Ohio. Frequency became available when both Washington. Principals: Elmer Bala- action on application will be withheld pend- WWII Inc. was denied renewal of li- ban, vice president, H. W. and Irwin Dubin - ing consideration of application for modifi- cense for WWIZ for unauthorized transfer sky and Harold Froelich et al. Applicant is cation of CP to change trans. location and of control and violation of technical rules. licensee of WTVO(TV) Rockford, Dl. Messrs. trans. equipment. Action Aug. 17 by order. Lorain Community Broadcasting Co., Allied in Dubinsky and Froelich are stockholders ACTION ON MOTION Broadcasting Inc. and Midwest Broadcasting Midway Television Corp., permittee of new Co. applied for facilities and their applica- TV in Canton, Ohio (ch. 67). H & E Balaban Hearing Examiner Millard F. French on tions were designated for consolidated hear- Corp. has interests in WICS(TV) Spring- Aug. 23 in Houma, La. (St. Anthony Televi- ing on Oct. 5, 1966 (Docs. 18876 -8). Examiner field, WCHU(TV) Champaign, WICD Deca- sion Corp., (KHMA-TV), Delta Teleradio found that Midwest rated a "plus" factor tur, all Illinois; WFLD(TV) Chicago, and Corp.) TV ch. 11 proceeding granted joint for proposed fulltime participation of Mr. WHNB -TV New Britain -Hartford, Conn. petition for continuance of certain pro- Lester Luther as station manager and of Ann. Aug. 21 cedural dates; continued hearing, presently Mr. Maurice J. Condon as general manager. scheduled for Sept. 25, to Nov. 27 (Docs. In addition, two stockholders plan to spend FINAL ACTION 17448 -8). 15 hours each week in day -to -day operation. Place- Examiner also found that Midwest showed Baltimore- Chesapeake Engineering CALL LETTER ACTIONS superiority over other two applicants for ment Service Inc. FCC granted UHF ch. 45 WUNB -TV, University of North Caro- ERP 243 kw vis., 48 kw aur. its participation in civic affairs, and its (656 -662 mc); ft. lina, Columbia, N. C. Granted WUND -TV. familiarity with area. Action Aug. 22. Ant. height above average terrain 552.5 WVLE(TV), University of North Caro- above ground 354.6 ft. P. O. address: 44 West lina, Asheville, N. C. Granted WUNF -TV. OTHER ACTIONS Baltimore. Estimated con- Biddle Street, operating WUND -TV, University of North Caro- Review board in Mobile, Ala. standard struction cost $356,544; first -year lina, Linville, N. C. Granted WUNE -TV. broadcast proceeding, Docs. 17555 -58 granted cost $150,000; revenue $150,000. Studio and both Catonsville, Md. Geo- petition filed Aug. 15 by People's Progres- trans. locations lat.; sive Radio Inc., and extended to Sept. 1 graphic coordinates 39 17' 13" north New AM stations time to file oppositions to petition to en- 16" west long. Type trans. RCA 76 45, Legal large issues filed by Mobile Broadcast Serv- TTU -10A, type ant. RCA TFU -275. APPLICATIONS ice Inc. and to enlarge and modify Wayland, Duvall & South - petition counsel Fisher, & Bentonville, Ark -Northwestern Commu- issues filed by W.G.O.K. Inc. Aug. 4. Board mayd; consulting engineer Gautney nications Corp. Seeks 1140 kc, 500 w -D. P. O. members Pincock and Kessler absent. Ac- Jones, both Washington. Principals: address: Box 179, Bentonville 72712. Esti- tion Aug. 16. president (36.51 %), Ju an S. Smith, S. mated construction cost $23,712.55; first -year Review board in Elmhurst, Ill. AM Radio Institute Inc. (26.87 %), Robert operating cost $27,399.50; revenue $41,000. petition filed Aug. 18, by Broadcast Bureau, Jr., Herman Kabik, Frederick M. Maslin E. Hoop Principals: J. C. Wight, president (40 %) et petition filed Aug. 1, by Broadcast Bureau, Rimes Jr. (22.38 %), Raymond al. Mr. Wight is announcer, engineer and and extended to Sept. 1 time for filing re- (2.35 %), Daniel D. Moore Jr., James R. with production of KELI Tulsa, Okla., and sponsive pleadings to petition to enlarge Simms (2.35 %), and Jules R. Clemens owns Jim Wight Enterprises, entertainment issues filed by Central Du Page County Smith and Maslin have in- (1.33 %). Messrs Inc., specialists. Ann. Aug. 23. Broadcasting Co. on Aug. 11. Board mem- terest in Commercial Radio Institute Circleville, Ohio -Honor L. Whitacre and ger Pincock absent. Action Aug. 22. license of WFMM -FM Baltimore. Mr. Maslin is president and stockholder of Baltimoré Radio Show Inc., licensee of WFBR Balti- more. Action Aug. 9. ACTION ON MOTION Hearing Examiner Charles J. Frederick EDWIN TORNBERG on Aug. 21 in San Francisco (Bay Broad- casting Co. and Reporter Broadcasting Co.) 'TV proceeding granted petition by Reporter for leave to amend its application to revise & COMPANY, INC. its proposed programing (Does. 16678, 16831). RULEMAKING PETITION Marquette, Mich., Northern Michigan Uni- versity-Requests following changes in table Negotiators For The Purchase And Sale Of of television assignments in state of Michi- gan: Escanaba, present 3, proposed 13 and Radio And TV Stations CATV Marquette, present 13, 19, proposed 3, 19. Ann. Aug. 21. Appraisers Financial Advisors RULEMAKING ACTION RM -1152 TV rulemaking proposal. Eu- New York -60 East 42nd St., New York 17, N. Y. MU 7 -4242 gene and Salem, both Oregon. Commission West Coast -1357 Jewell Ave., Pacific Grove, Calif. granted request by Cascade Broadcasting Co. FR 5 -3164 and extended time from Aui. 11 to Sept. 11 to Washington -711 14th St., N.W., Washington, D.C. DI 7 -8531 reply to oppositions to its petition request - ing assignment of ch. 3 to Eugene and sub- stituting ch. 41 at Salem. Action Aug. 9.

BROADCASTING, August 28, 1967 el Review board in South Beloit, Ill. stand- trans. (I CA BTA -5T). Ann. Aug. 23. Seeks 94.9 mc, ch. 235, 100 kw. Ant. height ard broadcast proceeding, Does. 17209 -15, WELK Charlottesville, Va. -Seeks CP to above average terrain 1,300 ft. P. O. ad- 17217 and 17219 granted petition filed Aug. change frequency from 1010 kc to 1400 kc, dress: 3415 University Avenue, St. Paul. 14 by Home State Broadcasting Corp., and change hours of operation from daytime to Minn. 55114. Estimated construction cost extended to August 29 time within which unlimited time, using power of 250 w, 1 kw- $79,000; first -year operating cost $30,000; to file responsive pleadings to motion to LS, change ant.- trans. location to S.R. ##631, revenue $20,000. Principals: Stanley S. Hub- enlarge issues and petition to accept motion 0.1 mile northeast of Charlottesville. Va. bard, president, Kenneth M. Hance, vice to enlarge issues filed by WKJG Inc. on Ann. Aug. 23. president et al. Applicant owns KSTP-AM- Aug. 4. Board members Pincock and Kess- FINAL ACTIONS FM-TV St. Paul, KOB- AM -FM -TV Albu- ler absent. Action Aug 16 querque, N. M., and WGTO Cypress Gar- Review board in Salem, Mass. AM KOWL Bijou, Calif.-Broadcast Bureau dens, Fla. Ann. Aug. 17. broadcast proceeding, Doc. 17559 granted granted mod. of license covering change in Clinton, Okla.-Western Oklahoma Broad- petition filed Aug. 18, by Ottaway Stations name of licensed community from Bijou, to casting Co. Seeks 106.9 mc, ch. 295. 100 kw. Inc., and extended to Aug. 29, time to file South Lake Tahoe. Action Aug. 16. Ant. height above average terrain 288 ft. reply to oppositions to petition for enlarge- KONE Reno - Broadcast Bureau granted P. O. address: Neptune Park, Clinton 73601. ment of issues filed by Ottaway Stations license covering CP to change ant.- trans. Estimated construction cost $39,800; first - Inc. Board member Pincock absent. Action and studio location. Action Aug. 16. year operating cost $7,500; revenue $7,500. Aug. 22. WKSN Jamestown, N. Y.- Broadcast Bu- Principals: Lonnie J. Preston, president. Review board in Matawan, N. J. AM reau granted mod. of license covering Applicant is licensee of KWOE Clinton. broadcast proceeding, Docs. 14755 -57 grant- change in studio location to Rt. 328 at Hunt Ann. Aug. 21 ed petition filed Aug. 17, by Somerset Coun- Road, Busti; condition. Action Aug. 15. Eugene, Ore.-Emerald Broadcasting Corp. ty Broadcasting Co., and extended to Sept. WHN New York-Broadcast Bureau grant- Seeks 99.1 mc, ch. 256, 100 kw. Ant. height 13 time for filing exceptions to supplemental ed CP to change ant-trans. location. Action above average terrain 1,485 ft. P. O. address: initial decision. Board members Nelson and Aug. 16. 1345 Olive Street, Eugene 97401. Estimated Pincock absent. Action Aug. 21. WKAL Rome, N. Y.- Broadcast Bureau construction cost $68,900; first-year operat- Review board in Lima, N. Y. AM broad- granted license covering increase in daytime ing cost $24,000; revenue $24,000. Principals: cast proceeding, Docs. 17570 -73 granted peti- power. installation of new trans., specify Charles H. Wilson, president (24 %), Thomas tion filed Aug. 18, by Broadcast Bureau, and type trans. Action Aug. 16. F. Thompson, vice president (26 %) and extended to Sept. 7, time for filing respon- WVAM Altoona, Pa.- Broadcast Bureau J. Hobart Wilson, secretary- treasurer (50 %). sive pleadings to petition to enlarge issues granted CP to increase daytime power from Mr. C. Wilson owns 24% of KPIR and has filed by John B. Weeks and petition for 1 kw to 5 kw, install new type trans., make interest in KEZI -TV, both Eugene, Ore. enlargement and /or clarification of issues changes in ant. system; conditions. Action Mr. J. Wilson is 50% owner of insurance filed by Oxbow Broadcasting Corp. Board Aug. 16. agency, 50% owner of KPIR and interest in Pincock Action Aug. 22. WCED Dubois, Pa. Broadcast Bureau member absent. granted - KEZI -TV. Mr. Thompson owns record and Review board in Jacksonville, N. C. AM CP to change from DA -2 to DA -N, equipment retail stores. Ann. Aug. 17. broadcast proceeding, Docs. 17148-50 granted remote control permitted; conditions. Ac- petition filed Aug. 18 by Roy H. Park Radio tion Avg. 14. OTHER ACTIONS Inc. and L & S Broadcasting Co., and ex- KISN Vancouver, Wash. - Broadcast Bu- Review board in Fort Wayne, Ind. FM tended to Aug. 25, time for filing joint re- reau granted license covering increase in broadcast proceeding, Docs. 17594 -95 granted quest for approval of agreement. Board power, installation of new type trans., ant. petition filed Aug. 16, by Gospel Broadcast- member Nelson not participating. Board system, change ant.-trans. and studio loca- ing Co. of Fort Wayne Inc. and extended member Pincock absent. Action Aug. 22. tion, specify type trans., studio location to Sept. 15 time for filing oppositions to North Portland Road, Multnomah, Ore.; petition to enlarge hearing issues filed by ACTIONS ON MOTIONS condition. Action Aug 14. Fort Wayne Broadcasting Co. Aug. 14. Board KISN Vancouver, Wash.-Broadcast Bu- members Nelson and Pincock absent. Action Hearing Examiner 'Thomas H. Donahue reau on Aug. 21 in Logan -Upper Arlington, Ohio granted license covering installation Aug. 21. (Logan Broadcasting Co. and Upper Broad- of auxiliary trans. at main trans. loca- Review board in Gate City, Va. FM casting Co.) AM proceeding granted petition tion. Action Aug. 14. broadcast proceeding, Docs. 17575 -76 granted filed by Logan for leave to amend its appli- WLBL Auburndale, Wis.- Broadcast Bu- petition filed Aug. 16, by Tri- Cities Broad- cation to show minor changes in ownership reau granted mod. of license covering casting Corp., and extended to Sept. 6 time and provide current information concerning change in name of licensee to State of for filing oppositions to petition to enlarge the business interest of officers, directors Wisconsin- Educational Broadcasting Divi- issues filed by Palmer -Dykes Broadcasting sion. Action Aug. 15. Co. on Aug. 10. Board members Nelson and and stockholders (Docs. 17336 -7). Pincock absent. Action Aug. 21. Hearing Examiner Millard F. French on OTHER ACTIONS Aug. 18 in New Castle- Brownsville -Aliquip- ACTIONS Amendment of rules with respect to ON MOTIONS pa, Pa. (Lawrence County Broadcasting hours of operation of standard broadcast Hearing Examiner Isadore A. Honig on Corp., Brownsville Radio Inc., Shawnee stations (Doc. Aug. 17 in Moline, Ill. (Lee Broadcasting Broadcasting Co.) AM proceeding granted 14419). On request of Storer Broadcasting Co., extended to Sept. 8 time Corp. and Mid America Broadcasting Inc.) request of applicants and rescheduled cer- for filing pleadings in response to petitions FM proceeding granted petition by Lee tain procedural dates; continued hearing, for reconsideration and extended to Sept. Broadcasting for leave to amend its applica- presently scheduled for Sept. 19, to Nov. 21 15 time tion to reflect merger of petitioner corpora- 17 for filing replies to such responsive (Does. 17178 -80). And on Aug. in Lorain, pleadings. Action Aug. 21. tion into Lee Enterprises Inc.; assignment Ohio (Lorain Community Broadcasting Co., Presunrise operation of various authorizations from Lee Broad- Allied Broadcasting Inc. and Midwest under by class II stations casting Corp. to Lee Enterprises Inc. ac- Broadcasting Co.) AM proceeding denied presunrise service authorization on cording to commission approval; and com- motion by Lorain Community Broadcasting U. S. I -A clear channels (Doc. 17562). On re- position of new applicant corporation quests by Storer Broadcasting Co. (KGBS), following Co. for leave to reopen record for the pur- Los Angeles, and Clear Channel Broadcast- merger (Does. 17345 -6). By sepa- pose of permitting into evidence an article ing Service (CCBS), rate action, granted petition by Lee to from Lorain Journal (Does. 16876 -8). extended from Sept. 5 substitute Lee Enterprises Inc. for Lee to Oct. 9 time for filing comments. Time for Broadcasting Corp. as party applicant. Hearing Examiner Isadore A. Honig on filing reply comments was extended from Aug. 18 in Elmhurst -Wheaton, Ill. (DuPage Oct. 5 Hearing Examiner Elizabeth C. Smith on County Broadcasting Inc. and Central Du- to Nov. 10. Action Aug. 21. Aug. 17 in Portland, Ore. (Western Broad- Office of opinions and review on Aug. 18 casting Co. and King Broadcasting Co.) FM Page County Broadcasting Co.) AM proceed- in Bridgeton, N. C. (V.W.B. ing granted extension of time to Sept. 1, for Inc.), AM pro- proceeding granted motion by King insofar ceeding granted motion of Jefferay Broad- as it requested authority to of filing responsive pleadings to Central Du- casting Corp. (WRNS) change dates Page County Broadcasting Co. for additional time to publication of notice of hearing and dis- petition to file responses to or comments V.W.B. missed amend its application (Docs. 16965 -6). Inc. on motion for change of hearing date Hearing Examiner H. Ilion on petition for reconsideration and ex- (Does. 17563 -4). Gifford tended time for filing responses or com- Aug. 15 in Kettering -Eaton, Ohio et al. ments to CALL LETTER APPLICATION (Kittyhawk Broadcasting Corp. et al.) AM Sept. 6 (Doc. 17560). proceeding granted petition by Western ACTIONS ON MOTIONS Litchfield Broadcasting Corp., Litchfield, Ohio Broadcasting Service Inc. for leave to Minn. Requests KLFD -FM. amend its to Chief Hearing Examiner James D. Cun- application correct an error in ningham on Aug. 18 in Alamogordo -Ruidoso, CALL LETTER ACTIONS engineering showing (Docs. 17243 -50). N. M. (Fred Kaysbier and Faulkner Radio Inc., Auburn, Ala. Broadcasting Sierra Blanca CALL LETTER ACTIONS Co. [KRRR]), AM proceeding Granted WFRI(FM). rescinded action of Aug. 10 designating Kathleen E. Stutts, Selma, Ala. Granted Faulkner Radio Inc., Opelika, Ala. presiding officer and time and place for WTQX -FM. Granted WAOA. hearing (Does. 17624 -5). Richard P. Lamoreaux, Monmouth, Ill. Broadcasters Inc., Milford, Del. Granted Hearing Examiner Charles J. Granted WVPC -FM. WTHD. Frederick on Aug. 17 in St. Louis (Salter Broadcast- DESIGNATED FOR HEARING Beacon Broadcasting Concern, Martins- ing Co. IWBEL], South Beloit, Ill., Great burg, Pa. Granted WJSM. River Broadcasting Inc. et al.) AM proceed- Broadcast Bureau designated El Camino J. T. Parker Jr., Kingsport, Tenn. Grant- ing denied petition of Great Broadcasting Corp., San Clemente, Calif., ed WGOC. casting River Broad- and Leon Hyzen, Charles W. Jobbins and Inc. to amendment of its application Leon F. Westendorf, (Doc. 17210) and rejected amendment (Does. d/b as South Coast 17209-15. Broadcasting Co., San Clemente, Calif., ap- Existing AM stations -17, -19). plications for new FM stations for consoli- is Hearing Examiner Forest L. McClenning dated hearing. APPLICATIONS on Aug. 17 in Lemoore, Calif. (Braun Station to operate on ch. casting Broad- 300. (107.9 mc). El Camino with ERP of WHO]) Ala. Inc., (KOAD), AM proceeding can- 28.66 kw, ant. height 430 Jackson, -Seeks CP to change celled Sept. 7 ft.; South Coast frequency from 1290 kc to 1230 kc, change hearing and scheduled a fur- Broadcasting Co., with ERP 49.8 kw. ant. ther prehearing conference for Sept. 20. height 500 hours of operation from daytime to un- (Doc. 17433). ft. Action by order, Aug. 15. limited time, using power of 250 w, 1 kw- LS. Request waiver of Sec. 73.30(c) of rules. CALL LETTER ACTION Existing FM stations Ann. Aug. 23. WDEE, WGHN Grand Haven, Mich. Southern New England Broad- FINAL ACTIONS -Seeks CP to Corp., Hamden, Conn. Granted change hours of operation from daytime to WCDcasting KCEE(FM) Tucson, Ariz. -Broadcast Bu- unlimited time using power of 500 w and reau granted license covering new FM. install DA -N. Ann. Aug. 23. Action Aug. 16. KBUB Sparks, Nev. -Seeks CP to increase New FM stations KHOF(FM) Los Angeles- Broadcast Bu- power from 1 5 kw to kw, install DA -D, APPLICATIONS reau granted CP to install vertically polar- change ant-trans. location to 71 miles ized ant.; and waived Sec. 73.210 of rules south of_ Sparks, Nevada, and install new Tampa, Fla. -Hubbard Broadcasting Inc. to permit station location to be designated 82 (FOR THE RECORD) BROADCASTING, August 28, 1967 rPRoFFsSIoNAL CARDS

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BROADCASTING, August. 28, 1967 83 licenses for following stations and copend- ing auxiliaries: WAEW Crossville, Tenn.; WGRE(FM) Greencastle, Ind.; WHBB SUMMARY OF BROADCASTING Selma, Ala.; WHCI(FM) Hartford City, Ind.; WIDD Elizabeth, Tenn.; WJRS -FM Compiled by BROADCASTING, Aug. 17 Jamestown, Ky.; WLCS Baton Rouge; WNAA(FM) New Albany, Ind.; WSEL- ON AIR NOT ON AIR AM-FM Pontotoc, Miss.; WTWB Auburndale, CP's CP's Fla., and WYCO Corbin, Ky. Action Aug. 17. Lie. Broadcast Bureau granted renewal of 25 77 license for the following station: WVFM(FM) Commercia AM 4,121' Lakeland. Fla. This grant is conditioned Commercia FM 1,633 61 233 upon consummation of transfer of control Commercia TV -VHF 488' 12 21 to Frank M. "Bud" Kurtz, Arnold Silvert TV 101' 25 135 and S. David Silvert and resumption of Commercia -UHF station operation no later than October 2. Educationa FM 303 14 25 Failure to meet this condition will render Educationa TV-VHF 60 7 9 grant null and void, and will cause renewal Educationa TV-UHF 42 20 46 application to revert to pending status. Action Aug. 18, CALL LETTER APPLICATION STATIONS WIST -FM, WIST Inc., Charlotte, N. C. AUTHORIZED TELEVISION Request WRNA(FM). Compiled by BROADCASTING, Aug. 17 CALL LETTER ACTION VHF UHF Total WJBC -FM, Bloomington Broadcasting Corp., Bloomington, Ill. Granted WBNQ Commercial 519 267 786 (FM). Noncommercial 76 105 181 DESIGNATED FOR HEARING Broadcast Bureau in Alamogordo-Ruido- so, N. M. (Fred Kaysbier and Edward D. Hyman tr/as Sierra Blanca Broadcasting STATION BOXSCORE Co. iltRBR] AM proceeding pending inquiry Compiled by FCC, May 31, 1967 into operation by Fred Kaysbier of XXXI- (FM) at Alamogordo, order of designation COM'L AM COM'L FM COM'L TV EDUC FM EDUC TV for hearing (adopted July 25) is set aside. Proceeding in Does. 17624 and 17625 is ter- Licensed (all on air) 4,116' 1,630 587' 302 99 minated. Applications of Kaysbier for new station to operate on 1360 kc, 5 kw and of CP's on air (new stations) 11 53 37 13 27 Sierra Blanca Broadcasting Co. for change in CP's not on air (new stations) 90 242 156 27 55 facilities of KRRR to 1360 kc, 5 kw -D are stations 4,219 1,925 786 342 181 returned to processing line. Action Aug. Total authorized 21 by order. Licenses deleted 2 0 0 0 0 CP's deleted 0 0 3 0 0 Translators Authorization. 'In addition, two AM's operate with Special Temporary ACTIONS with STA's, and three 'In addition, one licensed VHF is not on the air, two VHF's operate Big Bend, Calif. Indian Springs School licensed UHF's are not on the air. District- Broadcast Bureau granted CPs for new VHF TV translators to serve Big Ben and Bush Bar, (1) operating on ch. 4 by re- broadcasting programs of KRCR -TV, ch. 7, Redding. (2) operating on ch. 6 by re- as Los Angeles, but with main studio lo- reau granted CP to make changes in trans- boradcasting programs of KIXE -TV, ch. 9, cation at Glendale. Action Aug. 22. mission line; ant. height 340 ft.; condition. Redding. Action Aug. 15. KLBS -FM Los Banos, Calif. Broadcast Action Aug. 22. K02BZ Hayfork, Calif.-Broadcast Bureau Bureau granted license covering- new FM. WHSY -FM Hattiesburg, Miss.-Broadcast granted CP to replace expired CP which au- Action Aug. 16. Bureau granted license covering new FM. thorized changes in an existing VHF tele- KITT(FM) San Diego-Broadcast Bureau Action Aug. 16. vision translator. Action Aug. 21. granted license covering installation of KSHE(FM) Crestwood, Mo.- Broadcast Bu- KO9BX Saco and i'i ^dale, Mont.- Broad- vertical ant. Action Aug. 16. reau granted license covering change in cast Bureau granted CP for VHF TV trans- KSTN -FM Stockton, Calif.-Broadcast Bu- studio location, installation of new type lator to change type trans. and make reau granted CP to install new type trans.; trans., type ant., change ant: system. ERP, changes in ant. system. Action Aug. 21. new ant.; decrease ERP to 8.1 kw, and in- and ant. height. Action Aug. 16. W73AA Slatington, Pa.-Broadcast Bureau crease ant. height to 1,610 ft. Action Aug. 22. *WPEA(FM) Exeter, N. H.-Broadcast Bu- granted CP for UHF television translator to KCMS -FM Manitou Springs, Colo.-Broad- reau granted license covering new FM non - change type trans. and make changes in cast Bureau granted license covering instal- commercal educational station. Action Aug. ant. system. Action Aug. 21. lation of new trans. and ant.. change ERP 18. W12AM Ponce. P. R.-Broadcast Bureau and ant. height. Action Aug. 16. WNBC -FM New York -Broadcast Bureau granted CP to replace expired CP for new *WHUS(FM) Storrs, Conn.-Broadcast Bu- rescinded action of Aug. 9 which granted VHF television translator. Action Aug. 21. reau granted CP to change ant: trans. loca- CP to install new type trans. and increase tion to 0.35 mile northwest off North ERP to 3.6 kw. Action Aug. 21. ACTION ON MOTION Eagleville Road opposite University of Con- WROC -FM Rochester, N. Y.-Broadcast Chief Hearing Examiner James D. Cun- necticut Campus, Storrs, install new type Bureau granted license covering change in ningham on Aug. 16 in Lewistown, Mont. trans., dual polarized ant., change frequency trans. equipment. Action Aug. 16. (Montana Network. Crain -Synder Television from 90.5 mc. ch. 213 to 91.7 mc, ch. 219. WMIV(FM) South Bristol township, N. Y. Inc., and Synder and Associates Inc.) TV ERP 125 kw, ant. height 400 ft. Action Aug. -Broadcast Bureau granted license covering translator proceeding designated Examiner 21. installation of new type trans., vertical ant., Charles J. Frederick to serve as presiding W000 -FM Deland, Fla.-Broadcast Bureau change ERP. Action Aug. 15. officer; scheduled prehearing conference for granted mod. of CP to change studio and WAGY -FM Forest City, N. C.- Broadcast Sept. 1 and hearing for Sept. 19 (Does. remote control location to 11234 West New Bureau granted license covering change in 17656 -8.) York Ave., Deland. change type trans.. type ant.-trans. location and increase ant. height. ant., ERP 31 kw, ant. height -265 ft. Action Action Aug 16. Aug. 16. WKSL(FM) Greencastle, Pa.- Broadcast CAN WQIK -FM Jacksonville, Fla.- Broadcast Bureau granted license covering new FM. Bureau granted CP to install new type specify studio location 210 South Antrim, APPLICATIONS trans.. new type ant.. increase ERP to 50 Greencastle. Action Aug. 16. Danville Community Antenna Systems, kw, decrease ant. height to 330 ft.; condition. WIFI(FM) Philadelphia -- Broadcast Bu- Inc.- Requests distant signals from WAND- Action Aug. 18. reau granted license covering increase in (TV) Decatur, Dl. to Danville. Dl. (Cham- WFLA -FM Tampa, Fla. -Broadcast Bureau ERP (main); and license covering installa- paign - Decatur - Springfield - Danville. Dl.- granted CP to install new type trans., dual tion of new auxiliary trans. and ant. at ARE 75). Ann. Aug. 17. polarized ant., increase ERP to 100 kw, main trans. location. Action Aug. 16. Middle Tennesse CATV - Requests dis- decrease ant. height to 870 ft. Action Aug. 18. WMMR(FM) Philadelphia-Broadcast Bu- tant signals from WHNT-TV and WHIQ WFDR -FM Manchester, Ga. Broadcast reau granted license covering installation of (TV), both Huntsville, Ala. to Columbia, Bureau granted license covering- new FM. new trans. and ant. (main). change ERP; Tenn. (Nashville, Tenn.-ARB 44). Ann. Action Aug. 16. and license covering use of former main Aug. 17. WLRW(FM) Champaign, DI. - Broadcast trans. at main trans. location as auxiliary Bureau granted license covering installation trans., change ERP. Action Aug. 16. OTHER ACTIONS of new trans.. vertical ant. Action Aug. 16. WBVB(FM) Union City, Pa.- Broadcast Amendment of parts 21, 74 and 91, WEBH(FM) Chicago Broadcast Bureau Bureau granted license covering new FM. relating to distribution of television broad- granted license covering- installation of new Action Aug. 16. cast signals by CATV systems, and related ant., increase ERP. Action Aug. 16. WOYE -FM Mayaguez, P. R.- Broadcast matters. On requests of National Community WNIB(FM) Chicago Broadcast Bureau Bureau granted license covering new FM. Television Association (NCTA) and Bonne- granted CP to change- ant.-trans. location Action Aug. 16. ville International Corp. (BIC), commission to 20 N. Wacker drive, Chicago; install new * KESD(FM) Brookings, S. D.-Broadcast extended time for filing comments to Oct. ant.; decrease ERP to 3.5 kw, and increase Bureau granted license covering new FM 24 and for filing reply comments to Nov. 24, ant. height to 580 ft. Action Aug. 22. noncommercial educational station. Action in Doc. 15971. Action Aug. 17. KARD(FM) Wichita, Kan.-Broadcast Bu- Aug. 16. WJXT(TV) Jacksonville, Fla. In re: Rent - reau granted license covering change in ant- *WNAZ -FM Nashville- Broadcast Bureau A- Vision of Brunswick, Inc., Brunswick, trans. and studio location, installation of granted license covering new FM noncom- Ga. -CATV task force dismissed as moot new ant., change in ant.-system, ERP. and mercial educational station, specify type petition for issuance of cease and desist ant. height. Action Aug. 16. ant. Action Aug. 16. order. Action Aug. 21. WPAD -FM Paducah, Ky.- Broadcast Bu- Broadcast Bureau granted renewal of Top Vision Cable Co. has been ordered

84 (FOR THE RECORD) BROADCASTING, August 28, 1967 to cease and desist from carrying .., stant ment of license from Texas State Net- dered by FCC to reassume control of KYMN signals on its CATV system in Owensboro, work Inc. to Radio Fort Worth Inc. Princi- Oregon City. Action resulted from a court Ky. (Doc. 17535). The distant signals are pals: Arnold and Audrey Malkan, Stan order staying transfer of control of Re- those of WLKY -TV, WHAS -TV and WAVE - Wilson, Ann Mitchell and Carolyn Eastèr. public Broadcasting Inc., licensee of KYMN, TV, all Louisville, Ky., and WPSK -TV, Consideration $1,000. Ann. Aug. 17. from KIMN Broadcasting Co. to Metropolitan Paducah, Ky., sometime after Feb. 15, 1966, KAPY Port Angeles, Wash. -Seeks trans- Radio Corp. Commission had granted ap- without prior commission approval. Action fer of control from John H. Thatcher, Wal- plication for transaction on June 7. U. S Aug. 16. ter A. Forsberg and Janet G. Forsberg to Court of Appeals for District of Columbia Petitions for waiver of carriage and Charles H. Herring Jr. and Mary Helen issued stay order Aug. 11. In granting trans- program exclusivity requirements of Secs. Herring. Mr. Herring is TV news director fer, commission had denied petition by 74.1103(a) and 74.1103(e) of rules filed by of KING -TV Seattle. Consideration for Seattle, Portland and Spokane radio (10 CL- group of New England Forsberg shares $25,000; consideration for AM-FM), Portland, Ore. KXL had requested group signalsgnals of 'TV stations WWRLP(TV) Thatcher shares $100,000. Requests waiver hearing to determine whether J. Elroy Greenfield and WWLP -TV Springfield, both of Sec. 1.597 of rules. Ann. Aug. 22. McCaw, the largest stockholder in Metro- Massachusetts, have been dismissed or de- KDNC -AM -FM Spokane, Wash. - Seeks politan, was guilty of trafficking in broad- nied by FCC. CATV systems involved as to transfer of control from George A. Guy cast licenses; whether Metropolitan's opera- waiver of carriage and program exclusivity and Warren J. Durham to Alexander P. tion of KYMN would lead to degradation of requirements of Secs. 74.1103(a) and 74: Hunter. Consideration $15,000 with agree- service in area, and whether Metropolitan 1103(e) for WRLP are: Mohawk Valley TV, ment that liabilities will not exceed $145,000 had made bona fide effort to determine Athol and Orange, Mass.; Brattleboro TV at closing. Ann. Aug. 21. needs of area to be served. Action by com- Inc., Brattleboro, Vt.; Young's Community mission, Aug. 17. Commissioners Hyde Television Corp., Springfield, Vt.; Claremont ACTIONS (chairman), Bartley, Cox and Loevinger. TV Cable Co., Claremont, N. H., Bellows HONE Reno -Broadcast Bureau granted Falls Cable Corp., Bellows Falls, Vt.; Pitts- KASK and KOYA(FM) Ontario, Calif. - assignment of license from Radio KONE field- Dalton TV Cable, Pittsfield and Dalton. Broadcast Bureau granted assignment of Inc. to Lotus Radio Corp. for $127,500. Mass. and Berkshire Telecable, Adams, license from WCBC -TV Inc. to Pacific Coast Principal: Howard A. Kalmenson, president- North Adams and Williamstown, all Massa- Broadcasting Corp. for $200,500. Principals: Lotus Theatres operates KWKW Pasadena, chusetts. Petitions for waiver of carriage Conrad G. Sprenger, president (52 %) and Calif., owns all stock of Lotus Broad- requirements of Sec. 74.1103(a) covering Arthur A. Warren, vice president-secretary casting Corp., licensee of KENO Las Vegas, signals of WWLP -TV Springfield, Mass., are (48 %). Mr. Sprenger is chief engineer of and is applicant for new TV (ch. 13) in Las Pittsfield -Dalton TV Cable, Pittsfield and Capital Cities Broadcasting Corp., licensee Vegas. Lotus is parent corporation of Lotus Dalton, both Massachusetts and Berkshire of KPOL- AM -FM -TV Los Angeles. Mr. War- Radio Corp. Action Aug. 16. Telecable, Adams, North Adams and Wil- ren is sole owner of cork products company KGAF -AM -FM Gainesville. Tex.- Broad- and 50% owner of building concern. Action cast Bureau granted assignment of license liamstown, all Massachusetts. Action by corn.. Aug. 16. mission, Aug. 16. by memorandum opinion from Gainesville Broadcasting Inc. to White WTVU(TV) New Haven, Conn. -Broadcast Fuel Corp. for $240,000 plus $90,000 for agree- and order. Commissioners Hyde (chairman). Bureau granted assignment of CP to Impart Bartley and Loevinger, with Commissioner Muscat, Cpn- ment not to compete ($45,000 to Joe Leonard Cox concurring in part and dissenting in Systems Inc. (Victor owner). and $45,000 to Earl Leonard). Principals: W. sideration $27,500 and payment of debts. Erle president (56.1 and Emma M. part and issuing statement, in which Com- Muscat is licensee of KIKS -AM -FM Lake White, %) missioner Lee concurred In part. both La.; White, secretary- treasurer (26.7 %) et al. Mr. KMSO -TV Missoula, Mont. In re: Columbia Charles and KIKS -TV Sulphur White is president and director of White Cable TV, Poison, Mont. -CATV task force MAYO-AM-TV Little Rock, Ark., and has Stores Inc.; chairman of board of bank; pres- dismissed, pursuant to Sec. 0.289(c)(6) of applications pending for ch. 24, Memphis ident, director and principal stockholder of and ch. 29, Tulsa, Okla. Action Aug. 18. White commission's rules, petition for issuance of Fla. Fuel Corp., investment corporation; order of compliance. Action Aug. 22. WVFM(FM) Lakeland, - Broadcast director of Coleman Inc., insurance company Bureau granted transfer of control from concerns, and credit corporation chairman. Lakeland FM Broadcasting Inc. to Lakeland Action Aug. 22. Ownership changes FM Broadcasting Inc. Principals: Arnold and S. David Silvert (each 25 %) and Bud WNOR -AM -FM Norfolk, Va. - Broadcast APPLICATIONS Kurtz (50 %). Consideration $1,155.25. As- Bureau granted assignment of license from WTRE -AM -FM Greensburg, Ind.- Seeks signee agrees to assume notes in amount Norfolk Broadcasting Corp. (licensee of assignment of CP from Tree Broadcasting of $11,522.50, 10% payable on FCC approval AM) and WNOR -FM Inc. (licensee of FM) Corp. to Clear Tone Broadcasting Inc. Clear of transfer. Arnold Silvert has interests in to Virginia State Network Inc. for $1,233.750. Tone will issue 75 shares of additional stock WSIR Winter Haven, Fla. Action Aug. 18. Principals: Arnold (60 %) and Audrey (30 %) to Lloyd Kanouse and 25 shares to Vivian WEBB Baltimore Broadcast Bureau Malkan and Stanley E. Wilson (10 %). Mr. Kanouse. Ann. Aug. 3. granted assignment -of license from 1360 Malkan is chairman of board of directors. WMUZ Detroit-SSeeks assignment of li- Broadcasting Inc. to WEBB Inc. for $525,000 Mr. Wilson is president, Mrs. Malkan 1s cense from Haig Avedisian, administrator of and covenant not to compete. Principals: vice president, secretary and treasurer. Mr. estate of Percy B. Crawford, to WMUZ Robert C. Doyle vice president -secretary Malkan is principal stockholder In Texas Radio Inc. Principals: Ruth Crawford Porter, (30 %); Norman fisher, president- treasurer; Network, owning KFJZ -AM -FM Fort Worth president, Haig Avedisian, vice president and Jay Lewis Rubin and Michael R. Riordan and KEYS Corpus Christi, both Texas. Donald B. Crawford, secretary -treasurer. (each 20 %), and Robert Y. Wheeler (10 %). Amended to include CP. Action Aug. 18. Administrator is sole stockholder. Ruth Mr. Doyle is chief of television division of WKNA(FM) Charleston, W. Va.- Broad- Crawford, as executrix of estate of Percy National Geographic Society, Washington, cast Bureau granted assignment of license Crawford, is licensee of WDAC Lancaster and 100% owner of Delmarva Broadcasting from Joe L. Smith Jr. Inc. to Perfection Pa. and WYCA Hammond, Ind. Donald Corp., licensee of WICO Salisbury, Md. Mr. Music Inc. for $50,000. License corporation Crawford is president and sole stockholder Fisher has no present business interests in- desires to dispose of WKNA and to con- of WDCX Buffalo, N. Y. Mrs. Porter and dicated. Mr. Rubin is in private investments. solidate its WULS and WBKW (FM) Beck- Donald Crawford are officers and directors Mr. Riordan is chairman of board of finan- ley, W. Va., into new corporation. Principal: of KELR El Reno, Okla. Ann. Aug. 17. cial holding company. Mr. Wheeler is at- Ray C. Tincher, president (100 %). Mr. Tin - WYSI Ypsilanti, Mich. -Seeks transfer of torney and owner of ranch. Action Aug. 22. cher is president of dental manufacturing control from Craig E. Davids to Roy W. KDVOI Broadcasting Co. has been or- concern. Action Aug. 16. McLean et al. (26.2% to Mr. McLean, 35% to other stockholders). Ann. Aug. 18. *WQTV(TV) Binghamton, N. Y. -Seeks assignment of CP from University of State COMMUNITY ANTENNA ACTIVITIES of New York to Southern Tier Educational Television Association Inc. No consideration. Martin A. Helfer is chairman of board of The following are activities in com- Lorimer county, Colo.-Mountain States Southern Tier. Ann. Aug. 18. Video Corp. has applied for a franchise. WAGR -AM -FM Lumberton, N. C. -Seeks munity antenna television reported to Monthly service charge would run $4.95 for transfer of control from George E. Gautney no and Carl T. Jones to Albert Kahn (53 %) and BROADCASTING, through Aug. 23. Re- the 19- channel system. There would be Denzel M. Shaver (47 %). Consideration installation fee during initial stages of con- $10,000. Ann. Aug. 21. ports include applications for permission struction. WJOT Lake City, S. C. -Seeks transfer to install and operate CATV's, grants 11 Wells county, Colo.- Greeley Cablevi- of control from Isadore E. Lourie to Russell sion Corp. has been granted a 15 -year. non- George -Busdicker, Herbert E. Blankenship, of CATV franchises and sales of exist- exclusive franchise. Firm, owned by Time - Alvin Strasburger, Harvey L. Golden, Leroy Life Broadcast Inc. and eight Greeley (Colo.) Strasburger, as Lake City Broadcasting Corp. ing installations. businessmen including George Drew and El- Consideration $6,000. Ann. Aug. 22. wood Meyer of KYOU Greeley, is proposing WHCQ Spartanburg, S. C. -Seeks transfer Indicates franchise has been granted. 12 channels initially to bring subscribers of control from Mid -South Broadcasting Inc. Denver's five TV stations, four Los Angeles to Mid -South Management Inc., Philip A. Jamestown, Calif.- Tuolumne Cablevision independents, and three local channels- Buchheit, president. Ann. Aug. 22. Co. (multiple CATV owner) has applied for for time -weather, news -stock market -sports WNOO Chattanooga -Seeks transfer of a franchise. The firm is offering 2% of gross and a community educational channel. control from George W. and Jane Watt Dean revenue, with a monthly subscriber fee of Greeley Cablevision is also an applicant for to William Watt. Jane Watt Dean and Wil- $5.50 a franchise to operate in the city proper. liam Watt are coexecutors under will of Santa Monica, Calif. -Theta Cable, sub- Also holding a franchise to operate in Weld A. A. Watt, deceased, who formerly held sidiary of Teleprompter Corp. (multiple county is Greeley Video Inc., headed by Bill 25% interest. Consideration $55,000. Ann. a 10 -year Daniels, Denver. Aug. 21. CATV owner) has applied for WKGN Knoxville, Tenn.-Seeks transfer franchise. Installation and monthly service Dagsboro, Frankford, Millsboro and Sel- of control from George P. Mooney to charges would be $19.50 and $5, respective- byville, all Del.- Leonard F. Grazier, presi- Mooney Broadcasting Corp. Principals: ly. City would receive 3% of annual gross dent of Lower Delaware CATV Inc. (multi- George P. Mooney (51.05% before, none revenue or $2,500, whichever is greater. ple CATV owner), has been granted 10 -year after), Robert E. Crenshaw (8.82% before, Theta Cable of California has franchises for franchises. Installation and monthly fees for none after), Abe D. Waldauer (10.58% be- the Santa Monica Mountains and Pacific the five- channel system will be $10 and $5, fore, 10.58% after), Mrs. D. F. Prince (11.76% Palisades areas. respectively. First -year installation and op- before, 11.76% after), Donel J. Lynch (17.65% Cortez, Colo.- Durango Cable TV Network erating expenses to serve the 1,200 potential before, 17.65% after) and Mooney Broad- and Community TV Inc., Denver (multiple subscribers will run $30,000. casting (none before, 59.87% after), George CATV owner), have jointly applied for a Holly Hill, Fla. -Clear Channel TV Inc. P. Mooney, president. An application will franchise. The system would carry KWGN has awarded a $400,000 construction con- be filed by Mooney Broadcasting, seeking (TV) and KRMA(TV), both Denver, KR.EZ tract to Anaconda Astrodata, Anaheim, assignment of license of WMAK Nashville. (TV) Durango, Colo., plus all Albuquerque Calif. Ann. Aug. 23. channels. Installation would run from $12 on 92) KFJZ -FM Fort Worth - Seeks assign- to $18 with monthly service charge under $8. (Continued page BROADCASTING, August 28, 1967 85 HroatIdastîllq CLASSIFIED ADVERTISING

DEADLINE: Monday Preceding Publication Date SITUATIONS WANTED 250 per word -$2.00 minimum, payable DISPLAY ads $25.00 per inch.-STATIONS FOR SALE, WANTED TO in advance. Checks and money orders only. Applicants: If tapes BUY STATIONS, EMPLOYMENT AGENCIES, and BUSINESS OPPOR- or films are submitted please send $1.00 for each package to TUNITY advertising require display space. 5" or over billed at cover handling charge. Forward remittance separately. All tran- run-of -book rate. scriptions, photos, etc., addressed to box numbers are sent at All other classifications 350 per word-44.00 minimum. owner's risk. BROADCASTING expressly repudiates any liability or No charge for blind box number. responsibility for their custody or return. Address replies: c/o BROADCASTING, 1735 DeSales St., N.W., HELP WANTED 300 per word-$2.00 minimum. Washington, D. C. 20036

RADIO Sales-(cont'd) Announcers- (cont'd) Help Wanted Management Needed immediately salesman- announcer for Our evening air personality and assistant - remote studio operation. Position includes production man has been drafted. KSO needs sales, copyriting and announcing duties. a swinging creative middle of the road D.J. Branch studio manager- well- established In- Sales experience a must. Send tape, com- No time and temp man. A man with some- diana. Sales, announcing, etc. Expanding plete resume and references to B. L. Mun- thing to say and a mature voice. Send tape organization. Box H -171, BROADCASTING. son, Manager, WHSM Radio, Hayward, Wis. a 54843. This would be an ideal position for resume and photo to Glenn Bell, KSO, 3900 Experienced FM salesmen for sales manage- a retired or semi -retired individual. N.E. Broadway, Des Moines, Iowa. ment postion with new, high -powered, small One of Virginia's most successful sales staffs Wanted announcer- newsman combination market FM in upper midwest. Good draw. needs one addition. You will replace a No. to take -news director position. Mobile unit excellent potential, many company benefits. L man who has gone to the time. Here's your chance to build your own future big They furnished. First class license desired. MOR were big shoes. What size feet do you have? station. Write or call KWCO, from the ground up. Box H -180, BROAD- Dick Via, 288 Jack Brewer, CASTING. WLEE, Richmond. 703- -2835. Box 770, Chickasha, Okla. 73018. One of the oldest stations west of the Mis- General manager for progressive TV -AM- sissippi -with ratings, image, excellent repu- Immediate opening for experienced, mature FM operation in mid- Atlantic area. Solid tation and well -known personalities is look- professional announcer for morning shift. sales experience needed. Pleasant person- ing for a young aggressive talented sales- MOR. First ticket preferred. Call WABJ, ality. References. Good salary and fringes man. Apply in confidence. Send resume, Ardian, Michigan, 313- 265 -7123. plus profit sharing. Box H -266, BROAD- references, picture and financial require ments to 145 South Pershing, Wichita, Kansas Immediate opening for announcer. Send CASTING. 67218. photo and resume. WAMD, Aberdeen, Mary- land. Large well -established broadcasting group Announcers seeks experienced administrative and sales - orientated manager for progressive station in loin the innovators. Midwest station group Needed - Sept. 1 - Experienced announcer Is looking with first phone. 5000 watt NBC affiliate midwest metro market. Excellent salary for creative modern format per- with MOR adult format. Good pay and plus bonus. Send resume photo and require- sonalities and dedicated newsmen. If you fringe benefits. Contact Collins, ments to Box H -294, BROADCASTING. like challenge. send tape and resume to: Larry Box H -184. BROADCASTING. WBCK, Battle Creek, Mich. 49015. New AM station needs manager to go on Experienced announcer. First phone MOR. First ticket announcers-WBRY. Waterbury, air. Western Oregon single station market. Want reliable family man willing to work. Conn. -203- 753 -1125. Top salary, profit sharing for right man. Chance for advancement in group operation. Send resume, photo, salary requirements Box H -211, BROADCASTING. Mid September opening for experienced an- to: Jerden Music. 971 Thomas St., Seattle, nouncer on outskirts of metropolitan At- Washington 98109. Wanted: Announcer -Salesman 1,000 watt daytime station middle of the road, scenic lanta in finest small city in Georgia. MOR and cultural central New England. Ideal adult, format emphasizing news and sports. Want to be in business for yourself? Chap- conditions Above average salary and fringe benefits. man Associates, station brokers, offers such in a small market where pay Send tape, resume, and photograph to Jim an opportunity along with training and opportunity is good. Box G -232, BROAD- Hardin, teamwork help. Requirements are sales ex- and WCOH, Noonan, Georgia. perience, age under 40 for learners, clean Wanted . announcer who can't ad -lib. Immediate opening for bright third phone character record. An additional associate in Must have mature voice and tight board for morning man for active Indiana city of 30,- the East is our only current opening. Con- better music station with strict format in 000. Station strong on local news and com- tact Paul H. Chapman, Chapman Associates, medium New England market. A.M. drive. munity activity. Must have experience. Con- 2045 Peachtree, Atlanta, Ga. 30009. 135.00 to start. Send resume and tapes to temporary music policy. This is a Findlay Box H -246, BROADCASTING. Publishing Company station with full corn - Sales Midwestern regional, AM-FM fulltimer pany benefits. Send tape, resume and photo needs two good men with experience. One now to Program Director, WCSI, AM & FM, Branch studio manager. Well- established In- newsman. one announcer for Top 40 night Columbus 47201. diana. Sales, announcing etc. Expandin g show. 3rd endorsed necessary. Excellent organization. Box H -172, BROADCASTINGROADCASTING. working conditions, benefits. Send tape. Announcer with first class license to do complete resume first reply. Box H -258, morning show. Immediate opening. 5,000 100,000 watt stereo FM wants salesman with BROADCASTING. watt daytimer. Six -day week. Excellent appreciation of good music and hunger for insurance, good income. Box H -195, BROADCASTING. Coastal Carolina station seeks mature Top Three weeksitvacation.weeks tape or epply 40 night man. Good salary, fringe benefits. phone to Harry M. Thayer, WGHQ, Highly regarded Florida station seeking Ability to read a must. Send tape & resume Kingston. New York. creative, aggressive salesman or saleswoman to Box H -270, BROADCASTING. for both AM and /or FM. Competitive metro Announcer First class ticket with experience Wanted: Experienced Announcer with third market, not Miami. Strong company, ex- for metropolitan market. Could possibly Class Ticket for MOR Station. Contact cellent benefits; outstanding opportunity combine announcing with part time selling. WGTN. Georgetown, S. C. for person who can sell creatively. Box Box H -290, BROADCASTING. H -226, BROADCASTING. I'm looking for a solid young broadcaster, Wanted. Staff announcer for 8 p.m. to 1 with limited experience and an eye toward a.m. schedule. Minimum three years experi- Michigan medium market- number one sta- the future. First ticket desirable. We offer ence. Screamers don't apply please. Estab- tion- established accounts-outstanding op- good pay, good working lished station middle of the road music, portunity. Box H -243, BROADCASTING. conditions, lots of network news and all major league sports. hard work and suburban market experience. Send audition, picture and resume to Immediate opening. Nationally known group Send a tape, resume. salary requirements immediately. Box WHBY, 600 S. Lawe St., Appleton, Wiscon- has just acquired superb Top 40 operation. H -322, BROADCASTING. sin. Phone 733 -7791. Immediate opening. Choice position, top salary plus. Also com- Opportunity! Combination news production, pany benefits. Send your name, phone num- announcing. Send details, KFRO, Longview. Experienced combo heavy news /sports ber and latest billing figure. A company Texas. MOR. Salary $150. -first phone. WHMC, executive will you. call Strictly confidential. We're in St. Louis. , . . A Gaithersburg, Maryland. Box H-287. BROADCASTING. great radio city. Openings for air personalities; if you have Experienced production announcer for MOR I'm looking for a young man with broadcast the ability, drive, and desire to succeed and good music stereo FM. Girl Friday needed experience to a suburban help us to attain our goals in this intensely sell in Northeast competitive If you too. New operation on air approximately market. If you are a self starter and not market. believe you're October 1. Photo, resume, salary require; afraid to make money send your resume and capable of handling this situation, can comments first letter, please. Al Hervey, WHME references to Box H -323, BROADCASTING. municate with young adults, enjoy contemporary music, are willing to comply Box 12, South Bend, Ind. 46624. Tacoma -Professional radio salesman proven with our format and follow realistic leader- Wanted: Experienced announcer, 3rd class track record- management capability -high ship. . We would like to hear about you. ticket. Opening available first week in income bracket-rush resume to -KMO- Send tape and resume to KSHE-9434 September. Send tape. references and salary Tacoma, Washington. Watson Road -St. Louis, Missouri. to WHNC, Henderson, N. C. 27536. WBMI, Hartford, Meriden, Connecticut's $1154125 weekly for experienced (more than 1st phone no maintenance, 6 p.m. to mid- first stereo station needs an experienced 2 years) announcer. MOR. Mild, dry climate. night Top -40 gig. You do rock, but must man who can sell and sell and sell . , and Near mountain recreation. Must have solid like modern C &W. Salary depends on ex- not become fat, dumb and happy. Forward background. Send tape and resume to Kent perience and ability. Air mail tape, resume resume to WBMI, 122 Charles St., Meriden, Roberts, KSIL Radio, Box 590, Silver City, and pic to Jimmy Mack, P.D., WKYX, Box Connecticut. New Mexico. 931, Paducah, Kentucky 42001.

86 BROADCASTING, August 28, 1967 Announcers-(cont'd) Technical- (Contd) RADIO Top pay offered for bright experienced an- First phone engineer needed for AM -FM Situations Wanted Management nouncer by established full -time kilowatter station in Michigan's thumb. All newly in pleasant, prosperous city. Professional equipped station with directional fulltime Fully experienced group radio manager staff, gracious living away from metropoli- AM and separately programed FM. Compa- available. Background will stand the closest tan pressure yet near big city. Best work- ny benefits, top working conditions. Salary scrutiny. Personnel, programing, sales and ing conditions, sparkling up -beat program- open. Experience helpful but not necessary. understanding of FCC laws & regulations ing, many fringe benefits. Brand new, Permanent position and you'll really like are all part of complete knowledge. Will modern building, exceptionally well this friendly area. Please phone or write view major single operation. Prefer western equipped. Write WKAN, Kankakee. Illinois James Mullenbeck, (517) 269 -9931, WLEW, states. Your inquiry will be held in strictest with details of experience, references, tape. Bad Axe, Michigan. confidence. Box H -250, BROADCASTING. Experienced announcer wanted immediately. Wanted Engineer- announcer salary open. 34 year old family man, excellent ten year MOR respected operation. Ability to read Contact chief engineer, WMAS, Springfield, radio record. Past seven GM and part owner essential. Excellent salary right man. WSGO, Mass. 20,000 market AM. Perfect health, credit, Oswego, N. Y. (315) 343 -6691. background. Knows every phase of manage- Central Pennsylvania local station has im- ment. Can prove claims as 100% success. Morning man. WSMI. Litchfield, Illinois. mediate opening for qualified chief engineer. Can stand critical investigation, expect 'rape, resume. Completely remodeled studios with modern interested parties be able do same. Com- equipment in excellent state of repair. AM munity must possess good recreational and Experienced announcer needed at established only. $125 per week. Contact Lou Murray, cultural environment. Box H -292, BROAD- format station in university town. Person- WRTA, Altoona, Pennsylvania 814 -943 -6112. CASTING. ality a must. News and music background desirable. Must have third class endorse- Immediate permanent fulltime opening for Available-Top flight manager with all girl ment. Send a recent tape, plus complete board operators, 3rd class license required. announcing program, and sales staff. Wishes resume including age, marital and draft WSBC, Chicago, Dl. (312) 666 -9060. to buy station badly in need of talent and status. Experience and references. Salary with growth potential. Box H -303, BROAD- open. Jim Schuh, Program Director, WSPT, NEWS CASTING. Stevens Point, Wisconsin, 715 -341 -1300. Journalist Grad? Can you write with imag- Available -Top flight manager with all girl Immediate opening, mature announcer, for ination and color? Can you dig for the news? staff including announcing. Wishes to buy MOR, AM board shift, and on- camera TV Any administrative ability? Are you a take - interest in Southern station, major market. work. Good opportunity with group opera- charge guy? Then you're the one. Send Box H -304. BROADCASTING. tion. Send tape, complete resume and pic- tape, written copy, editorial comment, resu ture to WSVA -TV, AM, FM, Harrisonburg, me, news philosophy. Two openings right Need dynamic, realistic, $ucce$$ful GM, Va. away. Box H -103, BROADCASTING. GSM? Want leader trainer, programer, promoter? Formerly ZIV -TV. College, married, News Director. . . Leading medium mar- $20,000. Box H -305, BROAD- Morning shift, good voice, third license, ket station, upstate New York. Pleasant ethical, creative. premium for first. Opportunity for sports area.... Must be strong on gathering local CASTING. play -by -play. Profit sharing, beautiful com- news . . . start $115 /week. Box H -160. Management -outstanding record creative munity, convenient to cities. High power BROADCSTING. sales, Sales- management, radio, TV. Box AM and FM both fulltime. WTVB, Box 32, Coldwater, Michigan. News Director. Key job. High listener H -312, BROADCASTING. ceptance quality ppaac- Selling manager /sales manager. Station sold, Rapid advancement for top quality an- Small market.et Boxt must move. 15 years experience, sales, nouncer-salesman with management poten- Experienced newsman for top rated new promotion, management. Know all phases. tial. Rocky mountain 50,000 population. station. Top wages to aggressive man. KAGE, First class ticket. Top references.... Prefer Growing company, great potential. Lou Winona, Minnesota. South.... Box H -321, BROADCASTING. Erck, P. O. Box 189, Cheyenne, Wyo. 307- 634 -5723. May we discuss that opportunity for station Hard -hitting newsman wanted. Immediately. management? 20 years experience broadcast- Excellent opportunity with South's hottest ing, sales. sales management, and station Connecticut, MOR, MBS affiliate seeking ex- station. Contact Jack Gale, WAYS. Charlotte, management. Young, always selling, full of perienced 1st phone announcer with ex- North Carolina. programing ideas, enthusiasm, dedication to cellent news and commercial delivery. Pay earn increased revenues and market accept- $150, 48 hours (45 on board). $5 raise every Immediate opening for newsman at WCLO, ance. in sales same station several 6 months. Car necessary, Call Mr. Eyre, Janesville, Wisconsin. Speech -journalism Presently 203 -489 -4181. major preferred. Good pay, mileage, liberal years major market 12,000 plus. Relocate vacation, for permanent station managership in good and fringe benefits. Send audition area with excellent potential. Box H -341, Wanted announcer with first phone ticket, and resume to Larry Tainter, News Direc- BROADCASTING. emphasis on announcing. No maintenance.. tor, WCLO, Janesville, Wis. station, Mature radio broadcaster seeks news man- 703n1629- Newsman. who can gather, write and report good pay. opening. Cali news. Must be able to accept responsibility. agerial job. Strong sales . community 2509 day, 703 -647 -8493 night. Excellent benefits, good equipment, mobile service . good music and M.O.R. pro - unit. Good opportunity for man who wants q. market Technical to move up in a growing Western Michigan only inCall Operator 907-225-4398. market. Send resume and tape to Ken Coe, If you have a first class license, experience WJOR, South Haven, Michigan. Announcers $150 week and ability, and are worth per 5 TV. to start, a well -run East Coast station would Wanted: newsman trainee for 5,000 watt AM/ Sportscaster. years experience. Some from you. Box G -4, BROAD- 3,000 watt FM progressive station within Excellent background. College graduate. like to hear sixty miles of the nation's capital. Call (304) First phone. Box H -141, BROADCASTING. CASTING. 725 -7055, or write P. O. Box 188, Charles Town, W. Va. 25414. endorsed. Chief for 5,000 watt directional- Midwest- DJ announcer newscaster, 3rd excellent facilities. Box H -244, BROAD- School graduate. Family man relocate. Box CASTING. Production -Programing, Others H -197, BROADCASTING. DJ, tight board solid news commercials Announcing-sales Merchandising and sales promotion girl for First ticket -maintenance. top 40 station in large Eastern market. Good third phone. Box H -207, BROADCASTING. helpful. $500 mo. KHIL, Willcox, Arizona. salary, benefits and opportunity for advancement. Excellent working conditions. Send First phone DJ announcer. Top 40. Experi- Chief Engineer 5000 w AM, FM stereo. Must resume, references and recent picture. Box enced. prefer Midwest. Box H -221, BROAD- be familiar with all phases of radio . . . H -188. BROADCASTING. CASTING. transmitter . . . studio production. Salary open. Call or write Manager, KXYZ, Hous- Maryland station. Man with program and Experienced sportscaster - newsman seeks ton, Texas. 713 RI -8 -3980. sales experience, some play -by -play. Box medium to large market. Box H -228, H -284, BROADCASTING. BROADCASTING. Opportunity at S.E., AM- FM -TV, for opera tor engineer. Good pay, insurance, other It you have a good radio voice and delivery Northeast/Midwest, modified top 40 with benefits. Chief engineer, WAIM -TV, Ander- if you have ability to produce above young sound. Copywriting ability and pro- son, South Carolina. average material when you have modern if to duction experience. 3rd phone Draft facilities to work with you like deferred. Box H -231, BROADCASTING. work for good pay with good radio men . Chief Engineer Two -Tower Directional, if you want to work in the state of Virginia Daytime. New Equipment, excellent facili- if you know modern country music Female announcer, broadcasting graduate ties and working conditions. Top salary for Pleasant voice, good experienced, qualified man. Rush back- and how to present it to a medium market trained on tight board. audience . check us out send par- news, commercial delivery, stable. 3rd ground letter, and references. WCLU, att: phone. H -248, BROADCASTING. General Manager, 1115 First National Bank ticulars to Box H -309, BROADCASTING. Box Bldg., Cincinnati, O. Director of Women's programing. Midwest Midwest ... sports preferred. Experienced. university educational radio station. On -air, Now employed. Available immediately. Box First phone, 1 kw directional daytimer. Con- tape, and script services. Masters degree tact Fran Cady, CE, WIZR Johnstown, New preferred, bachelors degree required. Salary H -256, BROADCASTING. York. open, month's vacation. Send resume with inquiry. Write Box H -330, BROADCASTING. Florida . experienced sports. 3rd class. Chief engineer for AM daytimer and full - Available September 18, Box H -261, BROAD_ time FM separate programing. Immediate Wanted: Experienced program director im- CASTING. opening. Six day week. Three -week vaca- mediately for 5,000 watt station. Must be tion. Hospital, insurance benefits. Good able to handle some production and play - DJ, announcer, 2 years experience, Prefer salary. References required. Write or phone by -play sports. No floaters. Good references top -40 MOR. within 300 miles of New York. Harry M. Thayer, WGHQ. Kingston, New required. Contact Greeley N. Hilton, Owner Others considered. Box H -267, BROAD- York. Radio Station WBUY, Lexington, N. C. CASTING.

BROADCASTING, August 28, 1967 87 Announcers -- (coned) Announcers--(coned) TELEVISION -Help Wanted First phone rock jock, now 50 kw major. Air personality-31 § yrs. Top 40 experience, Management Ideas; engineeringBoxng -274background. 29, family, presently MD, have PD experi- Ideas; plus. Box H ence. I want large market, creative position, If you have the experience and ability nec- preferably south. Minimum $125.00 wk. of a station 25, single, 2 years experience. 3rd ticket en- Harold Dodd, 205- 845 -2090, Ft. Payne, Fla. essary for manager's position dorsed. 4 -yrs. active Navy. Prefer news or operated in a growing section of the coun- sports, but adept at all music formats (ex- Beginner, 3rd phone, Broadcasting school try, we can offer you a good salary and cept profit sharing arrangement. Send resume to classical). Would like to relocate and graduate, will relocate, prefer Louisiana. Leigh Warner, President, Southwest Kansas settle down in midwest. Can come im- south Mississippi. Norman B. Jacobs, 228 Kansas. mediately. Box H -279, BROADCASTING. 30th Street, New Orleans, La. 70124. Television Company, Cimarron, Ist phone announcer DJ. Employed, experi- Sales enced. Prefer central Texas. Consider all. Technical Box H -280, BROADCASTING. first, 28, TV Account Executive-Excellent opportu- Capable married. Box 11-185, nity for a person with a proven TV sales Female Announcer. Experienced versatile BROADCASTING. record who wants to increase his earnings hard -working secretarial -sales. Excellent Experienced first class engineer desires well into five figures and is seeking a spot voice. Near N. Y. preferred. Box H -282. working or chief job. Fully qualified for that could lead into sales management. BROADCASTING. any work AM -FM station. West Coast pre- Send a confidential resume to Mr. Don ferred. Box H -215, BROADCASTING. Meineke, Sales Manager, WLW -D Television. 1st phone jock , , young ... draft exempt AVCO Drive, Dayton, Ohio 45401. An equal experience with network affiliate mid - First phone ATS, grad., desires work NYC Opportunity Employer. western station ... tight board . . . prefer area. Box H-259, BROADCASTING. southern or western coastal station. Box Announcers H -285, BROADCASTING. Experienced chief. College. Major 50 kw announcing background. Married. $10,000 Announcers (2) Mid -Atlantic net V needs Top-40 Modern C &W, personality major Box 11-273, BROADCASTING. versatile pro to handle sports, weather, market experience, swinger with big voice plus. Box booth, commercials. Reply In first letter with H -289. BROADCASTING. Chief engineer 15 years experience AM -FM resume, photo, salary, availability and SOT remote control, directionals. Married, sober, or VTR. Box H -95, BROADCASTING. Articulate announcer DJ -26, relocate, any- reliable. Give full details first letter. Box where now, B years experience college B.S. H -275, BROADCASTING. Booth announcer -for ETV station in North- and M.A. degrees, veteran officer. 3rd en- east. Send resume including educational dorsed. Box H -296, BROADCASTING. Presently employed chief, AM station. Re- details and language ability, plus audition Employed locate western states. Desire transmitter tape. Approximately $5,200. Box H -272. professional seeks adult sounding and maintenance duties. Available immedi- BROADCASTING. operation as announcer PD, or traffic. Com- ately. Box mercial detail- minded, well -modulated, crys- H -281, BROADCASTING. tal clear voice with background news, Immediate opening for experienced airman programing, in Experienced 1st phone announcer desires at CBS affiliate. Tape and resume to Doug production, Endorsed, third. to work under chief engineer with announc- Sherwin, KGLO AM -TV, Mason City, Iowa. Medium, major, or suburban markets. Box ing. Box H -331, BROADCASTING. H -298, BROADCASTING. Sports Director -KTSB- Television, presently Christian Broadcasters: 15 years engineerng_ constructing commercial video TV -Radio background. Want top 40. Re- announcing the second locate experience. Personal interview facility in Topeka, the State Capital of NYC vicinity. 3rd phone. Box H -299, agreeable. P. O. Box 405, High Springs, Kansas, is seeking a highly dynamic and BROADCASTING. Florida. Phone 454 -1373. creative Sports Director. The Studio Broad- Anne. 14 yrs. exp. seeks Pd. pos. CW RR casting System will be a total color opera- MOR in med mkt. Box H -310, BROADCAST- NEWS tion, with one of the most advanced ING. technical plants in the Midwest. Emphasis College trained R & TV newsman. Can re- shall be placed upon establishing an ag- Experienced D.J. News, Third Endorsed, port, film, (S.O.F.) edit and process. Prefer gressive and community -minded facility, Available Now. Dependable, Will Relocate, medium -size. Box H -62, BROADCASTING. through local origination of programing, Tight Board. Box H-3313, BROADCASTING. which will stress news, sports, documen- Responsible newsman seeks news, writing taries, and taped features. KTSB-Television A year's experience. College. third phone, and gathering spot. College graduate. Ex- will produce, in addition to strong daily good voice. Box H-314, BROADCASTING. perienced. Box H-262, BROADCASTING. sportscasts, the "Game of the Week" on weekends, as well as numerous sports docu- First phone! Beautiful music. Nights. No Newsman nature, part time or full time, mentaries. Transmitting with 1,094,000 Watts. maintenance. 201 -227 -1103. Box H -315. NYC -NJ area, Box H -286, BROADCASTING. at a tower height of 1,149 feet above ground BROADCASTING. on Channel 27, the Station will be a primary affiliate National Broadcasting Com- Female Broadcaster, radio /TV. 3rd endorsed, Award winning newsman with degree and of the tight board, news, weather, commercial de- second phone. . . Seeks a permanent posi- pany. Growth is unlimited as the Studio as . evolves into a multiple livery, sports, MOR, Top 40, secretarial tion a News director or PD.. Full de- Broadcasting System skills, willing to relocate. Presently working tails in first letter. Box H -301, BROADCAST- group operation. Candidates should be be- in Metropolitan Washington market. Box ING. tween the ages of 25 and 35, a college H -316, BROADCASTING. graduate, with experience in broadcasting. Strong on news and sports: 4 years experi- Submit resumes, with salary requirements. Female Broadcaster Single, Experienced, ence. 1st phone, college, married, draft ex- to Mr. Harry L. Strader, Studio Broadcast- Copywriter, D.J., Newscaster, Personable, empt, available immediately. J. P. Rabito, ing System. Post Office Box 2700, Topeka, Sales Minded. Box H -317, BROADCASTING. 19W 036 Granville Rd., Itasca, Illinois 312- Kansas 66601. Telephone Area Code 913 -232- 773 -9438. 8205. Experienced major market broadcaster available September; Personable, versatile announcer to handle seeks stability, permanence, . News Director. . Desires large market. announcing duties advance and job satisfaction; 14 years broad_ Radio TV experience. Married, 33, vet, col- news, weather and staff casting experience and happily married, all lege. Deep authoritative voice. Airwork. at medium size VHF in Midwestern vaca- size markets considered. Box H -325, BROAD- tion land area. Excellent opportunity for CASTING. 85 -9500 start. No rush. 701 -837 -0257 (night). capable young man. Send resume. tape and salary requirements to: John Wheat, Pro- Buffalo or Rochester area: College student Production- Programing, Others gram D WWTV, Box 627, Cadillac, with first, experienced, needs part time job ector, Box H -329, BROADCASTING. Top ten, Top 40 DJ Music Director . Virgin Islands calling! WSVI -TV, St. Croix Announcer D. J., Bright Sound, Mature . Experienced some news, all is adding to its staff. We have immediate Newcaster, Experienced, 3rd Ticket, Married, pCprr000llddege. opening for two versatile broadcasters with Dependable, Tight Production, Desire Sales. immeediately. Box H -206, BROADCAAvailableTI first class license. One with primary an- Box H -333, BROADCASTING. nouncing ability who can also handle a Play -by -play sportscaster seeking full time board shift. One with primary technical Disc jockey -announcer. Beginner but trained anywhere, part-time south Florida only. proficiency to assist chief and work the at best N. Y. School. Have third with en- Box H -237, BROADCASTING. board as operator -switcher. Ability more dorsement. Young and will try hard. Prefer important than experience and will con- good music. Write or call, 212 -456 -3090. Box Six years experience, medium market pro- sider radio men desiring TV. Soon we'll be H -334, BROADCASTING. gram director, announcer, sales production, the Island's most powerful TV station and writing, also small market management. joining ABC -TV. Housing in short supply, Top 40 only, Format Jock, Major markets. Two years college-early twenties. Looking so single men preferred, but married given References 603 -883 -7840. full consideration. Excellent swimming, fish- for West coast or Gulf coast medium mar- ing, snorkling on wonderful beaches in ket or willing to start at the bottom in a 48 First phone-Top -40 -draft deferred married large market. Top 40 or MOR. Get along world's greatest climate. hour week. -four years experience-James Pinkston, well with anyone, excel in organization and Salary $115.00 to $130.00 depending on ex- 3305 S. Jackson, Amarillo, Texas, (806) 373- perience. Rush replies, including tape/photo 9219. programing, 3rd class permit. Box H -291, to Manager, WSVI -TV, St. Croix, U.S. BROADCASTING. Virgin Islands. Sportscaster experienced. First phone. Avail- able September 4th. Prefer central Illinois. Program manager Top 15 market AM /FM, Technical Phone Mike -602- 458- 4313 -afternoons -602- seeks professional operation, MOR or classi- 458- 5780 -nights. cal. I'm dedicated, hard -working, versatile, educated, personable. Experienced in produc- First phone engineer for television station. Top C &W personality, broadcast major, 8 tion, sales promotion, announcing , . all No announcing location -Northern Lower yrs. exp. PD, sales, news, promoter, Nash- phases radio; some TV. A -1 character; ex- Michigan. Box H -52, BROADCASTING. ville contacts, references, no corn, no cellent references. Would consider educa- scream. (Goal WJJD, or KGBS type) or tional opportunity. Available immediately. Engineer, first phone, license, needed top smaller management opportunity. Employed. Call 305- 443 -9281 or write Box H -328, midwest VHF -TV station. Box H -277, Making good money. Let's talk. 612- 252 -5922. BROADCASTING. BROADCASTING.

88 BROADCASTING, August 28, 1967 Technichal-(Con't.) Technical-(Cont'd) Production- Programing, Others KAUS -TV, Austin, Minnesota, is currently University Chief with first to maintain CCTV, Continued constructing a 1000 foot tower at a new VTR FM. $8630 annually. Dr. Kenneth Har- trarsmitter site. Both FM and TV broad- wood, University of Southern California, Promotion Publicity Director-Move up to a casting will be done from this site by early Los Angeles 90007. top 50 market located in the southwest. We fall. Due to this expansion we have open- want an aggressive young person capable of ings for both a studio and transmitter 1st Television studio and transmiter engineers implementing creative ideas in all promo- class engineer. Experience desirable but not for operation maintenance of ETV system tion activities, Including on -air promotion. necessary. Contact Tony Mulder, Chief En- in American Samoa. Good living conditions, publicity and advertising. Excellent starting gineer. liberal benefits. Send comprehensive resume salary, fringe package and personal growth to R & D Office, NAEB, 1346 Connecticut opportunities for the person selected. Send May accept beginner with first phone. Avenue, Washington, D. C. 20036. a detailed resume of training and experi- Manager, KDUH -TV, Box W, Hay Springs, ence, plus personal history and salary re- Nebraska 69347. NEWS quirements to Mr. Edward V. Cheviot, V.P. and General Manager, WOAI -TV, AVCO We are a rapidly expanding organization Newman wanted for medium Southeast Broadcasting Corporation, 1031 Navarro with rapid advancement opportunities and market. Excellent fringe benefits at pioneer Street. San Antonio, Texas 78205. An Equal top pay for really good engineers. As a NBC TV affiliate. Degree Journalist pre- Opportunity Employer. bonus we have the best hunting, fishing and ferred but any mature seasoned newsman climate in the last unspoiled area of the will be considered. Send VTR/film and salary SITUATIONS WANTED United States. Present openings: one chief requirements . . . to Box H -340, BROAD- engineer and operating engineers for a new CASTING. Management television station. Other openings will be available in the near future. Western Production- Programing, Others Challenging management position desired Broadcasting Company, Box 1503, Missoula assistant manager (AM -TV), solid zby Montana. Production supervisor. Immediate opening under 40, Masters degree. Box H -283, for experienced man to take full charge of BROADCASTING. Technical Personnel -KTSB- Television, pres- production for independent station in major ently constructing the second commercial eastern market. Must be able to work with Need TV station manager? Key sales execu- video facility in Topeka, the State Capital of sales for good commercial results. Full tive? Top sales management executive with Kansas, is seeking broadcast- orientated knowledge of equipment. remote technique, outstanding major market track record at technicians capable of building and operat- and over -all station operation a must. Rush representative, network and station levels ing a television station boasting of unsur- resume to Box H -139. BROADCASTING. is ready to take on your management passed technical standards. The Studio challenge. Married, four children. Presently Broadcasting System will be a total color Promotion Director. Aggressive, enthusiastic employed, but firm knows of this ad. Box elaborate special effects idea -man who can get a job done is needed H -320, BROADCASTING. operation, with at once to head up department in Top 10 equipment, high band video tape, video tape market station. Must be able to write, animation, and chroma key capabilities. Em- handle on -air promotion, design ads, coor- Sales phasis shall be placed upon establishing a dinate special merchandising and promote community -minded and aggressive facility, station. Excellent opportunity for an eager Seek good, active account list needing pro- through sophicated engineering and opera- hard worker with good experience. fessional, creative handling, and develop- tions. Local origination, strong documen- Please ment. Outstanding record sales, sales-man - send complete resume of background and BROAD- tary and taped features shall be promoted. samples of work to Box H -189, BROAD- agement, TV and radio. Box H -311, KTSB -Television will transmit with 1,094,000 CASTING. CASTING. Watts, at a tower height of 1,149 feet above ground on Channel 27. The Station will be Production manager who is also very ca- Experienced major market TV salesman, a primary affiliate of the National Broad- pable producer- director for ETV station in management potential, seeks growth op- casting Company. Growth is unlimited as Northeast. Approximately $9,500. Box H -271, portunity. Box H-326, BROADCASTING. the Studio Broadcasting System evolves into BROADCASTING. a multiple group operation. Candidates Announcers must possess an FCC first class radio -tele- Producer/Director for midwest net affiliate. phone license and a familiarity with broad- Must be familiar with all phases of studio Pro -athlete and top radio personality desires cast equipment. Submit resumes' with salary production. Send resume and salary require- TV sports directorship. Box H -288, BROAD- requirements, to Mr. Wallace J. Rodammer, ments to Box H -278, BROADCASTING. CASTING. Studio Broadcasting System, Post Office Box 2700, Topeka, Kansas 66601. Telephone Producer -director. Well- equipped major Announcer 26, 8 years radio experience, Area Code 913- 232 -8205. southwest ETV station has immediate open- ready for TV, college B.S. and M.A. degrees, ing. Excellent opportunity for professional veteran officer. Box H -297, BROADCASTING. growth. BA or equivalent. Staff directing TV- Engineer- Sportsman. Sick of city shmog? experience mandatory, preferably in ETV Children's emcee - Producer. announcer, Trade for "Big Sky Country" hunting and Salary $7000+ to start. Send resume and copy, salesman. Available now. Box H -327, fishing! Group Station needs mature, ex- VTR to Brooks Leiner, Production Manager, BROADCASTING. perienced transmitter/maintenance engineer. KLRN -TV, P.O. Box 7158, Austin, Texas Salary open, commensurate with experience. 78712. Equal opportunity employer. Contact chief engineer KULR -TV, Box 2512, Technical Billings, Montana. Motion Picture Photographers and Processors Looking for a chief or assistant's job. Elec- -KTSB- Television, presently constructing trical engineering training. Experienced Senior citizen engineer -If you have been the second commercial video facility in UHF and VHF. Installation, maintenance, forced into retirement, our company em- Topeka, the State Capital of Kansas, is trouble shooting. Plus microwave. Box H- ploys through age 70. Live in sunny health- seeking qualified motion picture photog- 319, BROADCASTING. ful Arizona, work full or part time. Need raphers and a lab processor -editor. The experienced maintenance technicians for all Studio Broadcasting System will be a total NEWS phases of TV. No production or program- color operation, with the most advanced ing. st ticket required. Send resume to technical plant in the Midwest. Empha- Award winning major market public affairs KVOA-TV, Box 5188. Tucson, Arizona. sis shall be placed upon establishing a director seeking good position east or west community- minded and aggressive facility, coast. Experience: documentary production on air interviewer, editorial writing and Experienced TV switcher, with first class through local origination of programing. First at- Contact: WBJA -TV, with stress upon news, documentaries, and presentation, news management. license. Good pay. local features, employing "A ", "B ", and "C" tempt at relocation in five years. Box H- Binghamton. N. Y. roll production techniques. KTSB- Televi- 109, BROADCASTING. sion will shoot all motion picture film in First class engineer opening live color- color, utilizing the Ektachrome ME -4 proc- Experienced in TV and Radio news and Color VTR- Latest equipment. WGEM -TV ess. Motion picture equipment includes: announcing. Plus writing. Documentaries, & Radio Midwest -125 miles north of St. the Arr)Aex 16 -S "; Bach -Auricon single special events, M.C. Seeking position in Louis. Contact Chief Engineer, Frank system magnetic, modified to accommodate metropolitan area. Box H -318, BROADCAST- Laughlin. Phone AC 217/222 -6840 or write 1200 foot Mitchell magazines; and Canon ING. or wire WGEM, Hotel Quincy, Quincy, Scoopic 16mm Electric silent cameras. An Dl. extensive editing facility is being fabri- Production- Programing, Others cated, employing Moviola equipment, and a Looking for experience. Live color, color Houston Fearless Model CM16- ME4 /30 Ekta- Creative /knowledgeable young man seeking VTR and color film with new modern equip- chrome Colormaster film processor. Trans- a challenging production/programing/man- ment. WREX -TV, Rockford, nl. has an open- mitting with 1,094,000 watts, at a tower agement position R/TV degree, teaching, ing for a first class engineer. TV experience height of 1,149 feet above ground on Channel veteran, with diversified broadcast back- desirable but not necessary. Contact Chief 27, the station will be a primary affiliate of ground. Highly imaginative with writing Engineer WREX -TV. the National Broadcasting Company. Growth and promotional ability. Prefer Top ten. is unlimited as the Studio Broadcasting Box H -337. BROADCASTING. System evolves into a multiple group opera First class ticket engineer for TV transmitter Lion. Candidates should be between the ages WANTED TO BUY- Equipment operation and maintenance work. Will train, of 25 and 35, with experience in broadcast or anntoyunciinngg or switching. Excellent op- allied operations. Submit resumes', with We need used, 250, 500, 1 kw & 10 kw AM portunity.nnoo salary requirements, to Mr. David Dary, transmitters. No junk Guarantee Radio Hotel, Sault St Marie, Mich- Studio Broadcasting System. Post Office Box Supply Corp., 1314 Iturbide St., Laredo, igan. 2700, Topeka, Kansas 66601. Telephone Area Texas 78040. Code 913 -232 -8205. Wanted. Harmony Isle 15 minute transcrip- Supervisory engineering position open to tions. (Macgregor ?) 2889 21st Street, San man qualified in videotape microwave Director needed, will train present assistant Pablo, California 94806. studio equipment and transmitters. Cool, director. Looking for resourceful hard work- colorful Colorado offers enjoyable living in ing young man. Good opportunity with Good used equipment everything needed for television system and expanding opportun- group operation. Send complete resume, in- 250 watt station. 200 ft. tower. State model, ities. Contact: Anderson, XYZ Television, cluding picture to WSVA -TV, Harrisonburg, condition and price. Robert Ingram, Camp- Inc., Grand Junction, Colorado. Va. bellsville, Ky.

BROADCASTING, August 28, 1967 89 FOR SALE-Equipment MISCELLANEOUS-(Con't.) INSTRUCTIONS -(Coned) Television radio transmitters, monitors, All new DJ adlibs. Quips to build your N.Y. City's most famous Broadcast School - tubes, microwave, cameras, audio. Electro- personality. $4.95. VinCon Enterprises, P.O. NYSAS First Class Phone License. Guar- find, 440 Columbus Ave., N.Y.C. Box 26003, Denver. Colorado. anteed! Famous for tight board work. . Famous for good announcers. . Famous E. F. Johnson 1000 Watt transmitter 1470 Instant gags for Deejays-Thousands of one - for best deejays. . . Approved for veteran KHz all spares available March 1968 on floor liners, gags, bits, station breaks, etc. Listed training. Licensed by State of New York. $1200.00 W -TOE, Box 536, Spruce Pine, N. C. in free "Broadcast Comedy" catalog. Write: N. Y. School of Announcing and Speech, 165 28777 Telephone 704- 765 -4296. Show -Biz Comedy Service -1735 East 26th West 46th Street. NYC. (212) LT 1 -3471. St. Brooklyn, N. Y. 11229. 1 -Ampex 354. New Heads, Brakes for First phone in six to twelve weeks through $1000.00 Radio Station KCFM, St. Louis. INSTRUCTIONS tape recorded lectures at home plus one Missouri. week personal instruction in Washington, FCC License Preparation and /or Electronics Memphis, Seattle, Hollywood, or Minneap- 5820A I.O.'s for lease or sale. First quality Associate Degree training. Corespondence olis. Fifteen years FCC license teaching 5820A at $80.00 /month lease; $475.00 with experience. Proven results. 95% passing. 750 courses: resident classes Schools located In hour warranty sale. For further infor- Hollywood, Calif., and Washington, D. C. For Bob Johnson Radio License Instruction, mation call or write, Baker Miller Taylor information, write Grantham School of Elec- 1060D Duncan Place. Manhattan Beach, Co., 7 Bala Avenue. Bala Cynwyd, Pa. Calif 90266. 19004- 215- 664 tronics, Desk 7 -B, 1505 N. Western Ave., -6672. Hollywood, Calif. 90027. Gent JOBS! JOBS! JOBS! This week we have had radio 916A RF bridge. Good condition, Elkins is the requests from Stations Northern $350.00. Measurements model 80 -R stand. nation's largest and most re- in N. Y., Signal generator. Box H -300, BROADCAST- spected name in First Class FCC licensing. Southern N. J., Cent. Penn., Western Mich., ING. Complete course in six weeks. Fully ap- So. Texas, Hawaii and many other states proved for Veteran's Training. Write Elkins around the country for Don Martin trained Institute, 2603 Inwood Road, Dallas, Texas personnel. To succeed in Broadcasting you Rellax Coaxial cable. HJ 5 -50 type, new must be well trained and be able to com- 59c ft. F.O.B. E.E.E.E. P. O. Box 2025 La 75235. Mesa. Califorina. pete for the better jobs in the Industry. The nationally known six -weeks Elkins Only the Don Martin School Of Radio & TV, Training for an FCC first class license. with over 30 years experience in Vocational For Sale: Complete Collins Audio equipment Education. can offer training in all practical and RCA transmitter needed Conveniently located on the loop in Chicago. construction. for station Fully GI approved. Elkins Radio License aspects of Broadcasting. We have a continu- Custom built by Collins Ra- School of 14 ing flow of job opportunities for our dio. 7 Preamplifiers; 2 Chicago, East Jackson Street, custom dual console Chicago, Illinois 60604. students because of it. If you desire to suc- switches with 12 pot inputs; 2 program ceed as Broadcaster plifiers; am- a call or write the 3 10 watt monitor amplifiers; 1 First Class License in six weeks. Highest Don Martin School, 1653 No. Cherokee, McIntosh 50 watt amplifier; 7 Hollywood, Calif. H011ywood 2 ment 83 inch equip- success rate in the Great North Country. -3281. racks; 1 RCA 73B Professional Disc Theory and laboratory training. Approved Recorder; 1 RCA BTA -1L 1 kilowatt Trans- mitter; Many for Veterans Training. Elkins Radio License double row jack strips. All School of Minneapolis, 4119 East Lake Street, RADIO-Help Wanted audio equipment is on standard 19 inch Minneapolis, Minnesota 55406. panels. All in operation until August 1st when W -A-C -O moved to new building. The Masters, Elkins Radio License School Management Cash FOB, Waco $2,000.00. Telephone 817- of Atlanta, offers the highest success rate 772 -7100. WACO Broadcasting Corporation. of all First Class License schools. Hurry - only a few more seats left this year. Fully _011111IIIIIIIOIIIIII IIIIIx718111IIIIIII]Ill111111111lilllllll lllllfillllllllllllIE Be competitive . . . Now! Your station or approved for Veterans remote unit Training. Elkins can be telecasting live color Radio License School of Atlanta, 1139 MANAGER- ASSISTANT programs before you think. Our 2 RCA TK Spring Street, Atlanta, Georgia 30309. 40A color cameras and related Chain Excellent salary plus bonus for equip .nent in working order and waiting Announcing, programing, production, news- for action. Your price, no brokers, $25,000. casting, sportscasting, console operation, E. experienced, sales orientated as- Call or wire Industrial Television systems, disk jockeying and all phases of Radio and sistant manager. Must be skilled Inc., 1518 W. Orient, Tampa, Fla. 33614. TV broadcasting. All taught by highly qualified professional teachers. The nation's F. administrator, have good char- Coaxial cable, Styyrroflex, 3', ", 50 Ohm, newest, finest and most complete facilities jacketed, unused. 'MR tested. Surplus price. including our own, commercial broadcast = acter and credit. Opportunity to E. 4000 ft. available. Sierra Western Electric. station -KEIR. Fully approved for veterans move into general manager posi- Box 4668, Oakland, Calif. 94623. 415- 832 -3527. training. Elkins Institute. 2603 Inwood Road, Dallas, Texas 75235. tion with large well established For Sale: Gates SA -39 peak limiting amplifer. broadcasting group. Just taken out of service. Be prepared. First Class FCC License in six Send corn- g Good condition. weeks. Top quality theory and laboratory $195. Joe Brewer . . . WZYX . . . Cowan, plete resume, photo and require- Tennessee. instruction. Fully approved for Veterans Training. Elkins Radio License School of = ments to For Sale: RVA TT2BH TV transmitter now New Orleans, 333 St. Charles Avenue, Box H -295, Broadcasting on Ch. 13 $15,000. Sideband and harmonic New Orleans, Louisiana 70130. á filters also available. Contact H. L. Van Since 1996. Original course for FCC first :.f 1111111111111[lllll1! 11111Ií3Il! lIIillllnIIIIIIIIIIIIOIIIIl11111I1f lIll111111111[i.: Amburgh, CE, WGAN -TV, 207 -772 -4661 for class radio telephone operators license in details. six weeks. Approved for veterans. Low -cost dormitory facilities at school. Reservations AM transmitters: Bauer 1 kw, $3,300.00; required. Enrolling now for October 4, RADIO MANAGER Gates 1 kw vanguard $3,100.00. FM trans- January 10. For information, references and mitters: ITA 7.5 kw $5,950.00; ITA 250 reservations, write William B. Ogden Radio with a small market background. w $1,500.00 GE 3 kw $2,500.00 GE 10 kw Operational Enginering School, 5075 War- amplifier $2,500.00, Ampex stereo 350 $850.- ner Avenue, Huntington Beach, California Age 25 to 35. $15,000 to $18,000. 00. Bill Barry, Box 609, Lebanon, Tennessee 92647. (Formerly of Burbank, California). (615) 444 -0305. Extensive travel necessary. Call "Warning' ' accept no substitute. REI is #1 Ron Curtis 312 -337 -5318. For Sale: New ITA FM -1000A transmitter in - success - guarantee - lowest tuition - McMartin TBM-3000 frequency and TBM- highest reliability of all five (5) week 3500 modulation monitor; Collins 3 -bay schools. FCC 1st phone license in five (5) antenna, all presently in operation on 103.1 weeks. Tuition $295. Rooms and apartments mcs. Also a used 10000A for spare parts and $10 -$15 per week. Over 95% of REI grad- Sales 100 feet of 7, inch line less flanges. $7500.00 uates pass the FCC exams. Classes begin takes all. Call Charles Castle, 305 -481 -8240, Sept. 5-Oct. 9 -Nov. 77. Write Radio Engi- Ft. Pierce, Fla. nering Institute, 1336 Main Street in beauti ful Sarasota, Florida. ATLANTA METRO MISCELLANEOUS R. E. I. Kansas City, Missouri. Five week Ground floor opportunity for course for 1st men ex- FCC class Radio Telephone perienced in Atlanta area.a. New AM Met,e 30,000 Professional Comedy Lines! Topical license. Guaranteed. Tuition $295. Job place- strong staff, promotion, management. Ex- laugh service featuring deejay comment ment. Housing available for $10 -$15 per cellent draw and commission.mmission. Rare oppor- introductions. Free catalog. Orben Comedy week. Located in downtown Kansas City tunity for strong salesmen stymied by Books. Atlantic Beach, N. Y. at 3123 Gillham Road. Telephone WE -1 -5444. authority or froten account lists. Contact For brochure & class schedules write home Skel Singer, 1487 Ponce de Leon Avenue, office: 1336 Main St., Sarasota, Florida. N.E., Atlanta 30307 or call 378 -1897. Deejays! 6000 classified gag lines, $5.00. Telephone 955 -6922. Comedy catalog free. Ed Orrin, Boyer Rd., November 1 sign on. Mariposa, Calif. 95338. Be sure to write, BROADCASTING INSTI- 1. 1 TUTE, Box 6071, New Orleans, for radio Editorials custom -written for your local announcing careers. V market. Five !f!ldffflFlV per week, highest professional Earnings up to $300 1st class F.C.C. quality, reasonably priced. Noyes, Moran & weekly. ONE OF THE OLDEST STATIONS Company, graduates working at major networks in Inc. Box 606, Downers Grove, New York City and stations coast to coast. west of the Mississippi - with ratings, Ill. 60515 (312) 969 -5553. N.Y.'s first school specializing in training image, excellent reputation and well -known 1st class F.C.C. technicians and announcers - npersonalities is looking for vouna, ag- "365 Days of Laughs" .. a daily radio gag D.J.'s-newcasters gressive, talented salesman. Apply in con- production personnel. An- fidence. sens resume, service ... may be available in your mar- nouncer Training Studios, 25 W. 43 St., references, picture ket. Try a month! $2.00 Box 3736 Mer- New York, 10036. and financial requirements to 145 South Veteran approved, li- Pershing,P Wichita, Kansas chandise Mart Stn., Chicago 60654. censed by N.Y. State. Phone OX 5 -9245. 67218.

90 BROADCASTING, August 28, 1967 Sales -(Cont'd) Announcers-- (cont'd) NEWS- (Cont'd)

il11llllIIIIIIIIIIIIIIIIIIIIIIfIIIIIIllllll1111llll1llll i1tl ACCOUNT ARE YOU READY . , s for the big move? EXECUTIVE WIP, Metromedia in Philadelphia, has Chicago office of major research ANNOUNCER WITH openings for newsmen. We are looking s firm needs broadcast knowledge- iI. for knowledgeable, willing, capable i able A. E. Must have sales ex- FIRST CLASS LICENSE young men. No other arbitrary prere- perience, plus background and /or quisites. We would rather have one i thorough education in media re- u year good experience than 15 years bad Y search analysis. For Detroit Area Good Music Station experience. If you are a hard worker, Exceptional opportunity with e conscientious and really interested in expanding organization-a leader Good starting salary radio news as a career, let us hear from in media research. Send complete you. Include tape, photo, and complete background resume and references fr Good Health Plan resume. All responses kept confidential. with first inquiry. I Address: Paul Rust, News Director, WIP Profit Sharing - Radio, Rittenhouse Square, Phila., Penna. I Box H -342, BROADCASTING. t i_ 19103. Excellent hours hll111111 11llllullll llllllllullllullllullll1111 i1111111lllll

Excellent vacation plan Situations Wanted EXECUTIVE SALESMAN Other fringe benefits Announcers BROADCAST EQUIPMENT SALES No Maintenance -to sell IGM broadcast automation Station managers equipment and taped music services in Call Iry Laing at 313 -CH 1-5550 sect. executives. alumni, does your local 13 -state Northeast area. college football- basketball team play in the East this season? Too expensive for Must have strong technical sales experi- your station In the South, West, Mountain ence, preferably in the broadcast field. or Pacific, to send personnel to the East. Must be capable of management -level Our team, professional -college background "play by play ", is the practical answer. sales presentation. B.A. preferred, some Technical consultant also included in this college work required. Age 29-50. Must modest priced package. Additional infor- supply references. Technical mation available. write Earnings from $20- 30,000 on guaranteed Box H -336, BROADCASTING salary and liberal commissions. All expenses paid. Company car. Career opportunity. TELEVISION -Help Wanted Send resume, leading to personal interview, to SACRAMENTO ARMY DEPOT Sales ENGINEERS with maintenance experience INTERNATIONAL GOOD MUSIC, INC, AM -FM -TV-CAN, to design and supervise SALESMAN installation of Armed Forces Radio & TV P.O. Box 943, Bellingham, Wash. 98225 Stations. Home duty station Sacramento, ANNOUNCER Calif., with considerable world travel. TV announcing is still my basic Salary $10,927 per year. Permanent Civil business, but I'm actively involved Service and attractive fringe benefits. in the affairs of the radio station I own in White River, Vermont RADIO Contact Mrs. Lucy Phillips, Civilian Per- - UNIQUE SALES sonnel Office, Sacramento Army Depot, WNHV. MANAGEMENT OPPORTUNITY Sacramento, California 95813. Phone 916- Small market, beautiful area, excellent MOR, We need Professional Radio Salesmen. 388 -2940, or Mr. Walter .1. Wolfe, home growth prospects, ABC affiliate, Men who have a track record of proven phone 916-428-1622. Federal Civil Service strong community involvement. Need a ability to sell RADIO. Men who feel Procedures Apply. An Equal Opportunity salesman (preferably one who can do that they can help other stations in- Employer. some air-work), and an announcer (desir- crease +heir sales. Men who are creative, ably one who can handle some sales). inventive and can make a presentation Contact 1. R. Alston, general manager. either across a desk or to a hundred (signed) Rex Marshall people. Travel is involved, but possibly no+ relocation. We pay a five figure salary, NEWS Production- Programing, Others generous incentives, and all fringe benefits. . . . Most important of all, you must be IF YOU THINK . ucts- viewers and new profits for your well versed in RADIO, flexible, and TV station would stem from new blood, II 111 I I 1II Ii it I III II have a belief in radio. Tell us all in the IIIf I write to a man who's at home behind a typewriter and before a camera; whose crea- first letter, including earnings objective. NOW STAFFING tions range from children's fantasies to We prefer radio station experience New Atlanta Metro Station now factual documentaries; who has directed rather than other experience such as and acted in TV film features, produced - staffing. Ownership and manage- .. commercials that sold and can discover with a jingle producer. went news oriented. We are look- i what's interesting in the commonplace, at Box H -338, Broadcasting ing for men who can investigate, Box H -293, Broadcasting write, voice news, interviews, con - -- troversy; man well read, aggres- Management Announcers sive, interested in and capable of -- handling more than headlines and "' brief. Experience in Atlanta help- CHICAGO TOP (MOR) AIR ful but not essential. Excellent TELEVISION STATION salary, guaranteed increases. Send PERSONALITY Currently undergoing a variety of resuule, tapes, writing samples to changes needs managerial and execu- Ma¡or Eastern market Network O & O Shel Singer, 1487 Ponce de Leon -. tive sales talent. Biq opportunity. Send Send +ape, pis & resume to: - Avenue, N.E., Atlanta, Georgia 7 complete resume. Box H -332, Broadcasting 30307. Box H -324, Broadcasting r.I I tII1II1t1iIIttli1l1m12.

BROADCASTING, August 28, 1961 91 TELEVISION-Help Wanted - Management Con't (Continued from page 85) Lebanon, Ind.- Lebanon CATV Inc. has been granted a franchise. The system will carry 12 channels. TELEVISION V.P. /GENERAL MANAGER Farmington, Me.-Franklin CATV Corp has applied for a franchise. System would $80,000.00 offer seven TV channels and news and weather service. PLUS Newton, Mass. -National Cablevision Co.. Allston (multiple CATV owner), and Lin- EXECUTIVE PACKAGE coln Co., Cambridge, both Massachusetts, have each applied for a franchise. Nationwide has been retained to search and Swampscott, Mass. - Cablevision Corp., screen candidates for this important position. has applied for a franchise. Installa- Only applicants currently and monthly service charge would runtion employed as Vice President, General $14.95 and $4.95, respectively. Manager or Corporate Group Manager in Top 15 markets need Townsend, Mass. - National Cablevision apply. YOUR CONFINDENCE WILL BE GUARDED. Inc., Boston (multiple CATV owner), has applied for a franchise. Ron Curtis Wayland, Mass. - National Cablevision Executive Division (multiple CATV owner), has applied for a Nationwide Broadcast Personnel Consultants 25-year franchise. 645 North Michigan Weston, Mass.- National Cablevision Co., Avenue Allston, Mass. (multiple CATV owner), has Chicago, Illinois, 60611 applied for a 25 -year franchise. Town would 312- 337 -5318 receive $1,000 annually or an unstipulated percentage of annual gross receipts, whichever is greater. Red Wing, Minn. -Tames R. Fraser has Technical WANTED TO BUY-Stations applied for a franchise. Long Beach, Miss. -Cable Video Inc., Continued Bay Springs, Miss., has been granted franchise. a Beverly, N. J. -Tri-County Cable TV Co. has applied for an exclusive franchise. Lambertville, N. d. -CATV Service Co. H RADIO STATION (Edward R. Bott), Doylestown, Pa., holder IN SOUTH of franchise for Lambertville, has engaged Telesystems Inc., Glenside, Pa., to con- Must have good growth struct its CATV system. record and potential. Mantua Township, N. J. -CATV of Phil- Iio H -302, adelphia has been granted a nonexclusive BROADCASTING. 21 -year franchise. Caldwell, Ohio- Caldwell Cable Co. has been purchased by Tower Antennas Inc., Coshocton, -Ohio (multiple CATV owner). television Tower Antennas Inc. has been operating in FOR SALE-Stations Caldwell for the past three years. Portland, Ore. -Telecable Inc. (multiple , CATV owner) has applied a 1 11 for franchise. System would offer 12 channels. FOR ISALE: DÁTÌMË Yoe, Penn.- Garden Spot Cable Services Inc. (multiple CATV owner) has been systems .4 Radio station in Metropolitan De- granted a franchise. croit area Terrific Gate City, Va.- United Transmission ... Growth Po- . Inc. (multiple CATV owner) has been tential ... 500 watts ... Direc- granted a 20 -year franchise. The system will tional. carry eight channels. Weber City, Va.- United Transmission executive Box H-230, Broadcasting. Inc. (multiple CATV owner) has been granted a 20 -year franchise. The system will .-IIIIIIIIIIirIIltttlItttltl carry eight channels. FOR SALE-Mations -(Coned) engineer Idaho Full -Time, Station I kw. ABC network .cation in fast Confidential I grow. j Listings ing southern Idaho. Equipment new in last R ADIO T V V few years. Excellent - -CAT Here's a top real estate, well located. I N.E. S.E. S.W. N.W. level opportunity with Volume growth 60% in five years. Priced - - - a major manufacturer of television at twice annual growt plus appraised valuelue I G. BENNETT LARSON.INC. broadcast equipment. f real estate, with 28% down. i Balance on lenient terms. R.C.A. Building. 6363 Sunset Blvd.. Suite 701 This position involves directing lay- Hollywood. California 90028.213/469-1171 out, design, and cost estimating of Box H -245, Broadcasting. BROKERS- CONSULTANTS television systems for commercial broadcast stations, including occa- sional field trips with regional managers. Requires a man -part sales- Ttt Xiue gcilitt '.Ilrokcrs Atm. man, part engineer -- who enjoys FOR SALE customer contact and has a thor- Dual AM -FM operation in heart of Ila CENTRAL PARK SOUTH famous western ough knowledge and understanding recreation area, includ- NEW YORK, N. Y. ing valuable of television systems and the prob- real property. Excellent 285 -3430 frequency. FM fully automated lems of commercial broadcasters. -AM partially automated. Principals only. Salary: commensurate with expe- Box H -308, Broadcasting rience and abilities. Reply in com- t. plete confidence to: N.E. small fulltime S150M terms N.W. monopoly daytime (50M terms Box H.1, Broadcasting. NORTHERN East medium fulltime 252M 75M CALIFORNIA South metro daytime 225M cash 5 KW Station can be bought for West AM &TV profitable 525M terms less than 1966 gross. Excellent terms to qualified purchaser. Box H -335, BROADCASTING. CHAPMAN ASSOCIATES v 2045 PEACHTREE. ATLANTA, GA. 707O2

92 (FOR THE RECORD) BROADCASTING, August 28, 1967 SCOTT DONAHUE, the head of National Sales, but once one of Mr. Katz TV, said: "I guess I should TV salesman Donahue's salesmen, calls it "his mys- say this is my favorite job, but it tique. He's an individualist. He's most isn't. After I left Princeton in 1935 unusual. He's incredibly fast on his I had a job as milkman. I had what searches for feet, very bright, superintelligent. It's was probably the last horse -drawn milk as if he's so great he doesn't have to wagon. He [the horse] was trained to work hard. He inspires a loyalty it's circle the block slowly ro I could duck stable success hard to believe." through the backyards and hedges and Mr. Donahue does work hard, taking meet him on the other side of the block. a healthy pleasure in the exertion. "I've It was a midnight -to -eight shift deliver- ligent and they have to have tempera- been very lucky in my company and in ing milk, and then I'd go on, sometimes mental resilience. The fabric of sales- Gene Katz," he says. "It's been an en- to noon, peddling butter and eggs. manship is much tighter today. There joyable experience -pouring it on as "I was making fifty dollars a week has to be much more collaboration, co- hard as I could. Up until five years ago, delivering the milk, and another fifty on operation with sales managers, rapport It was three -to -five nights a week until the butter and eggs, so I was rich at with clients. four o'clock in the morning, out to the bottom of the depression. I didn't "Reps can be reasonably indicted for Pelham for a fresh shirt, and back to mind the midnight start because I've shorting on manpower sometimes, and the office before 9 a.m. It's in the always been an early riser, and after I a salesman's frustrations under the nature of the business," and the man. work carry the went around with the butter and eggs, pressure of can over to He is quick to add: "My wife is won- I had almost the whole day free. client if they're not careful. Interest derful. She took those hours without a I suppose the reason it looks so good in the work is the key, the only thing whimper. She'd just wake up and say: now is because I was in my twenties. that can keep them going. We need a 'You poor guy, you want a sandwich a than But it was more than that. I like the hell of lot better man today or something ?'" feeling you get about dawn, when when I was starting out." Perhaps the estimate of Mr. Dona- you're out by yourself, that you're the Mr. Donahue got into TV sales hue by William Clarke, manager of when the New York Daily News started only human being alive." domestic syndication for 20th Century - The unconventional and unselfcon- wPlx -TV in the city. He had been work- Fox, who worked with him on the ing in merchandising and sales, scious mix of poetry and dollars, the national News, is closer to the mark: "Scott felt he slightly self- deprecating humor are en- and that had about exhausted is all business, in a very pleasant and tirely Scott Donahue. Is he a success? the challenge of that work. He applied completely effective way. His value to for to -TV. The News Ever -Changing "I guess it depends a transfer wrtx Katz exceeds his position there." stalled for a while and then approved it. on the yardstick. I've got all the things, It may be that Mr. Donahue is able Mr. Donahue is a man of great poise. of course. so in a sense, yes. But the to make his work appear easier than Al Miranda, currently director of CBS nature of the business, its constant it is, to infuse it with his personality, changes, deprives me of feelings of precisely because he is, as Mr. Clarke stability and comfort and warmth I've further described him, "always compe- always associated with success, so I'd WEEK'S PROFILE tent, always very capable." have to say that in another sense," Committed Paul Adanti, vice presi- says the vice president and a director dent- general manager of WHEN -TV of Katz, "Fm not a success." Syracuse, had an opportunity to assess "Maybe if the business would settle Mr. Donahue in a special situation for two or three years into the kind when the station unsuccessfully tried to of pattern in which most business is institute a color -rate card last winter. carried out. I'd begin to feel I was "He's a bulldog, a hell of a fighter. successful. But it won't." Before we took the step, Scott came up Mr. Donahue was born in Chicago, here and spent the entire day with but his parents moved to Pelham, N. Y., me and my station manager, trying to when he was three years old, and he see if there wasn't a better way to do has lived there ever since. His house the job. When he went away, though, is a few minutes walk from both Long he was committed. And the salesmen at Island Sound and the Pelham Country Katz were committed. Katz perform- Club. He is still an early riser, getting ance in that situation was the finest up before dawn sometimes to go fish- display of solidarity and support of a ing or shoot 18 holes of golf. station I've ever seen in the representa- He always gets into the office before tion business. Nobody drives himself 8:30 and insists the people who work harder than Scott Donahue," Mr. for him get in by 9 a.m. They may Adanti said. omit the fishing and golf if they like. Mr. Donahue also played a leading Despite their sleepy self -indulgence, role in the struggle to establish inde- Mr. Donahue is full of admiration for Scott Donahue Jr. -VP, Katz Television; pendent 30- second rates against the director, The Katz Agency Inc., New York; his salesmen. He started selling televi- b. Chicago, Sept. 12, 1914; graduate of trend to piggy-backing. He was re- sion time in 1947, but they "have to be Choate School, 1932, attended Princeton sponsible for the split of Katz TV able to do so much more, under greater University 1934-35; merchandising field representation into four regional divi- pressure than we had then. man, Collier's Magazine, 1935 -36; mer- sions last November. chandiser, national advertising salesman, "It was a dream for a After 20 years in television sales salesman that 'New York Daily News,' 1937 -47; sales- liked people in those days. We had carte man 1947-48, sales manager 1949, WPIX- and more than 30 as a salesman, Mr. blanche; things were run so much more TV New York; salesman 1950-51, asst. Donahue is looking forward to "suc- loosely. Nobody knew anything about sales mgr. 1952-53, sales manager 1954, cess in that other sense, I guess. In the television, so anybody who knew any vice president 1955, Katz TV; m. Loris meantime, I take satisfaction in things was Gruensch, 1940; children: Loris A. 24, marriage thing at all an expert. Scott M., 20; hobbies: fishing, golf, ten- and my personal life -my "Today's salesmen have to be intel nis, bridge. and my kids."

BROADCASTING, August 28, 1987 93 EDITORIALS With thick strings attached In his analysis of the FTC's latest report on the subject, Governor Meyner exposed half truths, omissions and out - of- context statements so grossly misleading that they would F the divisions of opinion within the House Commerce have sent the same FTC into a fit of indignant litigation if Committee can be considered a reflection of divisions they had been perpetrated in advertising copy. within the whole body of the House, the President's bill to When the Congress outlaws cigarettes, the FTC's obvious create a Corp. for Public Broadcasting stands a good chance efforts to destroy cigarette advertising will be appropriate. of adoption, with only a few significant variations from its Until that happens, it has no right indeed should not original form. -and be allowed by Congress -to stretch the congressional will On a vote of 15 to 6 the committee recommended passage to fit its own ambitions. Under no circumstances should it of its version of a bill the Senate approved several months be permitted to do so by deceptive means that it would ago. Eight members of the House committee majority, how- immediately denounce as illegal if employed by an adver- ever, expressed some reservations about the long -range tiser of, say, cigarettes. financing of the Corp. for Public Broadcasting, but they went along with the report out of general support of the promises held out for noncommercial broadcasting. Long vs. short news The misgivings expressed within the committee are probably shared by the general membership of the House, but so OME new indications of television's acceptance and is the reluctance to shoot down a proposal that has been potential as a news medium, and in particular some advanced as assuring enrichment of the national culture. ideas that may be helpful to stations weighing the question It is hard for a legislator to oppose the President's bill with- of the long versus the short newscast, are offered in a study out seeming to oppose the proposition that educational up- reported in considerable detail elsewhere in this issue. lift is desirable. In view of all the talk that's been heard about how much Two of the major changes the House committee made in news TV viewers will or won't sit still for, is seems pertinent the bill were to limit the authorization of $9 million to one that the researchers found a high level of acceptance -even year and to prohibit the appointment of more than eight preference-for the long news program. Almost eight news- members of the same political affiliation to the 15- member cast viewers out of 10, for instance, said the station they board of corporation directors. In our view, these two watch most often for early local news has a long local news- features illustrate the fundamental weakness of the whole cast. And over 20% said they had changed their news -view- structure and function proposed for the Corp. for Public ing habits-predominantly to stations with long newscasts - Broadcasting. since the longer forms were introduced. The committee's decision to put a one -year limit on The station going to a long newscast must also be pre- authorization reflected the general uncertainty about the pared for some defections among its current viewers. A direction the corporation may take. It also reflected the legis- third of those interviewed in the study said they preferred lators' determination to keep a firm grip on anything a Corp. the shorter form, and some, although clearly in the minority, for Public Broadcasting may do. The longer legislators talk had switched to short newscasts after other stations went to about the Corp. for Public Broadcasting, the more evident an hour. It is quite possible, as the report notes, that "the it becomes that they will never turn it loose to act inde- best strategy for the third station in the market" is to stick pendently. The defect is fatal to the plan for a vigorous with the short -form newscast "and in fact publicize the national effort in noncommercial broadcasting. opportunity for getting news quickly and incisively." The committee's insistence on balanced representation Whichever road individual broadcasters choose to take, reflects the desire, which we think unattainable, to isolate two things seem clear: (1) there's a market for long news- the Corp. for Public Broadcasting from political influence. casts if they're done right, and (2) if they aren't done No matter what the partisan composition of the corpora- right, length won't save them. As in most other elements tion's directorate, the corporation cannot be immunized of broadcasting, the amount of air time is less important from political pressures as long as it is tied to a Congress than the quality of professionalism that goes into it. that must appropriate its funds. We remain convinced that the most salutary remedy for noncommercial broadcasting is an infusion of federal funds in the station system. Maybe next year the Congress will bring itself to think about that.

A matter of deception

THE wrangle over cigarette advertising, which keeps flaring up without every dying down, has flared up once again, and once again the antismoking forces are missing the point. The point, as we keep saying, is that as long as cigarettes are legal, honest advertising of them is legal. The Federal Trade Commission doesn't think so, and the FCC, while granting cigarettes the right to advertise, insists that they must be counter -advertised -and for free, at that. We have hopes that the FCC will change its mind, if only under court instructions to do so, and as for the :t ti1 :;,r FTC we have seen no better bloodless dissection than was Drawn for BROADCASTING by Sid Rix just performed by Robert B. Meyner, administrator of the "They're just signing off their newscast .. . That's Cigarette Advertising Code (BROADCASTING, Aug. 21). `Goodnight, Running Bear,' and `Goodnight, Brave Elk'." 94 BROADCASTING, August 28, 1967 e fp C-7V/

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