STUDIO N - FOR INTERNAL AND VENDOR USE ONLY
ONLINE PHOTOGRAPHY GUIDE - Encore_Specialized
1. TABLE OF CONTENTS 2. Lingerie Outfit: Bronze Look 3. Lingerie: Bra (same as Swim top) 4. Lingerie: Convertible Bra 5. Lingerie: Panty (same as swim shorts and swim bottoms) 6. Lingerie Panty - Thong / G-String 7. Lingerie: Garter 8. Lingerie: Shapewear Panty 9. Lingerie Camisole Outfit: Silver Look 10. Lingerie: Bodysuit 11. Lounge & Sleep Outfit: Silver Look 12. Lounge & Sleep: Top, Cardigan, Hoodie 13. Lounge & Sleep: Bottoms 14. Lounge & Sleep: Nightgown / Chemise / Robe 15. Lounge & Sleep: PJ Set/ Nightshirt 16. Lounge & Sleep: Onesies with hood detail (may require product shot) 17. Swim Outfit- Bikini: Bronze Look 18. Swim Outfit- Tankini: Silver Look 19. Swim Tops (same as bra) 20. Swim Bottom (same as panties and sleep short) 21. Swim One-piece 22. Swim Cover-up 23. Active Outfit: Bronze Look 24. Active Outfit: Silver Look 25. Active Coats 26. Active Dresses 27. Active Tops 28. Active Sport Bra 29. Active Bottoms
1 STUDIO N - FOR INTERNAL USE ONLY
ONLINE PHOTOGRAPHY GUIDE - Encore_Specialized Lingerie Outfit: Bronze Look - Outfit of coordinating items sold separately but not overlapping at waist.
MAIN AND ALT PRESENTATION bottom top Front Upper/ Lower IPT CROP Front view of Top / Bottom Crop for top can be above nose for Encore
Back Upper/ Lower IPT CROP Back view of Top / Bottom
Side Upper/ Lower or Detail Lower IPT CROP Side view of Top / Bottom Open gusset panties - shoot Flat shot to replace the side view. SM team: Select product shot as Main for site placement.
Detail Inside Product Detail view for Top Front full Outfit view. Head-to-Toe for Bottom
Front Full / Back Full Outfit view. Head-to-Toe
Zoom Upper/ Lower IPT CROP Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt)
Front Full (look) Gold Look / Editorial / Catalog / video, if available
ADDITIONAL INFO: What to shoot... swatch presentation
Front full - crop mid-thigh, Back Full - crop mid-thigh, Side Full - crop mid-thigh, Detail Inside Back Full Back Exception below hands and above nose. below hands. IPT to retouch below hands. IPT to retouch Bra Interior Product shot if If Model is wearing a thong, Back of g-string shot on form. IPT to retouch before creating before creating alts. before creating alts. requested. angle as shown. alts. PHOTOGRAPHER- shoot Left or Right facing. PHOTOGRAPHER- shoot mid-calf for IPT to crop PHOTOGRAPHER- shoot mid-calf for IPT to crop mid-calf for IPT to crop 2 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY
ONLINE PHOTOGRAPHY GUIDE - Encore_Specialized Lingerie: Bra (same as Swim Top)
MAIN AND ALT PRESENTATION Front Upper Front view.
Back Upper
Side Upper Side view. Slight 3/4 angle, left or right depending on the details.
Detail Inside Bra Interior Product shot if requested.
Zoom Upper IPT CROP Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt)
Front Full (look) Gold Look / Editorial / Catalog / video, if available
ADDITIONAL INFO swatch presentation
Detail Upper exception: Maternity bra- illustrate the opening.
3 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY
ONLINE PHOTOGRAPHY GUIDE - Encore_Specialized Lingerie: Convertible Bra
MAIN AND ALT PRESENTATION Front Upper
Back Upper
Side Upper Side view or additional convertible strap configuration.
Detail Upper or Back Upper-Convertible Detail view. Alternate strap configuration, front or back.
Detail Inside Bra Interior Product shot if requested.
Zoom Upper IPT CROP Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt)
Front Full (look) Gold Look / Editorial / Catalog / video, if available
ADDITIONAL INFO swatch presentation
Front Full Front Full-Convertible
4 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY
ONLINE PHOTOGRAPHY GUIDE - Encore_Specialized Lingerie: Panty-Non Thong
MAIN AND ALT PRESENTATION Front Lower Front view, crop above belly button and below knee, NO HANDS
Back Lower Back view, crop above panty and below knee, NO HANDS PHOTOGRAPHER- shoot below knee and above belly button for IPT to crop
Side Lower or Detail Lower Side view. Slight 3/4 angle NO HANDS Open gusset panties - shoot Flat shot to replace the side view. SM team: Select product shot as Main for site placement.
Zoom Lower IPT CROP Zoom detail of front or back. (Please note: zoom in as much as pos- sible but okay for some skin to show above or side- no crotch. Do not include a zoom if it cannot be captured tactfully. Use your best judgment.)
Front Full (look) Gold Look / Editorial / Catalog / video, if available
ADDITIONAL INFO swatch presentation
Front Full Exception: Flat Product shot for multi-pack sets.
5 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY
ONLINE PHOTOGRAPHY GUIDE - Encore_Specialized Lingerie: Panty - Thong/ G-String
MAIN AND ALT PRESENTATION Front Lower Front view, crop above belly button and below knee, NO HANDS
Back Lower Back view, crop above panty and below knee, NO HANDS PHOTOGRAPHER- shoot below knee and above belly button for IPT to crop
Side Lower or Detail Lower Side view. Slight 3/4 angle NO HANDS Open gusset panties - shoot Flat shot to replace the side view. SM team: Select product shot as Main for site placement.
Zoom Lower IPT CROP Zoom detail of front or back. (Please note: zoom in as much as pos- sible but okay for some skin to show above or side- no crotch. Do not include a zoom if it cannot be captured tactfully. Use your best judgment.)
Front Full (look) Gold Look / Editorial / Catalog / video, if available
ADDITIONAL INFO swatch presentation
Front Full Exception: Back Lower Exception: Flat Product shot for Back Alt for g-string, multi-pack sets. shot on form
6 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY
ONLINE PHOTOGRAPHY GUIDE - Encore_Specialized
Lingerie: Garter WAITING FOR ENCORE IMAGES MAIN AND ALT PRESENTATION Front Lower Front view, crop above belly button and above knee, NO HANDS PHOTOGRAPHER- shoot below knee and above belly button for IPT to crop
Back Lower waiting for Back view, crop above panty and above knee, NO HANDS new image PHOTOGRAPHER- shoot below knee and above belly button for IPT to crop
Side Lower Side view, crop above panty and above knee, NO HANDS PHOTOGRAPHER- shoot below knee and above belly button for IPT to crop
Zoom Lower IPT CROP Zoom detail of front or back. (Please note: zoom in as much as pos- sible but okay for some skin to show above or side- no crotch. Do not include a zoom if it cannot be captured tactfully. Use your best judgment.)
Front Full (look) Gold Look / Editorial / Catalog / video, if available
ADDITIONAL INFO swatch presentation
Front Lower Exception: Back Lower Exception: High waisted garters crop as Back Alt for Garters with g- shown, with hands. string, shot on form.
7 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY
ONLINE PHOTOGRAPHY GUIDE - Encore_Specialized Lingerie: Shapewear Panty
MAIN AND ALT PRESENTATION Front Lower Front view, crop as shown, keep hands in shot.
Back Lower Back view, crop as shown, keep hands in shot. PHOTOGRAPHER- shoot mid-calf for IPT to crop
Side Lower Side view, no hands Slight 3/4 angle, left or right depending on the details.
Zoom Lower IPT CROP Zoom detail of front or back. (Please note: zoom in as much as pos- sible but okay for some skin to show above or side- no crotch. Do not include a zoom if it cannot be captured tactfully. Use your best judgment.)
Front Full (look) Gold Look / Editorial / Catalog / video, if available
ADDITIONAL INFO swatch presentation
Front Lower Exception: Shoot to feet if hem hits below knee Use matching Bra if possible.
8 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY
ONLINE PHOTOGRAPHY GUIDE - Encore_Specialized Lingerie Camisole Outfit: Silver Look - Outfit of coordinating items sold separately (when an additional WD is required)
MAIN AND ALT PRESENTATION Front Upper IPT CROP , Top front view, crop to show top of panty bottom.
Back Upper IPT CROP Top back view, crop to show top of panty bottom.
Side Upper IPT CROP Side view, crop to show top of panty bottom. Slight 3/4 angle, left or right depending on the details.
Detail Upper Detail view determined on set.
Front Full Outfit: front view, crop mid-thigh, below hands. IPT to retouch before creating alts. PHOTOGRAPHER- shoot mid-calf for IPT to crop
Back Full Outfit: back view, crop mid-thigh, below hands. IPT to retouch before creating alts. PHOTOGRAPHER- shoot mid-calf for IPT to crop
Zoom Upper Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. IPT CROP (Vendor images exempt)
ADDITIONAL INFO swatch presentation
Front Upper Exception: Front Full Exception: Front Full - crop mid-thigh, Back Full - crop mid-thigh, Side Full - crop mid-thigh, NON-Outfit: Matching panties are shot per below hands. IPT to retouch below hands. IPT to retouch below hands. IPT to retouch Camisoles that are shot with Pantie direction Page 5. before creating alts. before creating alts. before creating alts. jeans/clothing are cropped NO HANDS PHOTOGRAPHER- shoot PHOTOGRAPHER- shoot Left or Right facing. below hands like tee shirts. mid-calf for IPT to crop mid-calf for IPT to crop PHOTOGRAPHER- shoot mid-calf for IPT to crop 9 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY
ONLINE PHOTOGRAPHY GUIDE - Encore_Specialized Bodysuit
MAIN AND ALT PRESENTATION Front Upper Front view. Crop mid-thigh, below hands.
Front Full (look) Gold Look / Editorial / Catalog / video, if available
Back Upper Back view. Crop mid-thigh, below hands.
Detail Upper Detail view determined on set. Open gusset bodysuit - shoot Flat shot to replace the side view. SM team: Select product shot as Main for site placement.
Zoom Upper IPT CROP Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt)
ADDITIONAL INFO swatch presentation
10 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY
ONLINE PHOTOGRAPHY GUIDE - Encore_Specialized Lounge & Sleep Outfit: Silver Look - HTT of coordinating items sold separately (when an additional WD is required)
MAIN AND ALT PRESENTATION Front Upper IPT CROP IPT CROP to create main by cropping into A edit of full length Alt shot of the front. Crop mid-thigh, below hands.
Back Upper Back, crop mid-thigh, below hands unless the bottom sell shot can be cropped- from the back in IPT. See below for pant crops. For items with sleeves, one view should show sleeve shape well.
Side Upper Side view. Crop mid-thigh, below hands. Slight 3/4 angle. Left or right depending on the details.
Detail Upper Detail view determined on set.
Front Full Head-to-toe Outfit shot. IPT to retouch before creating cropped shots.
Zoom Upper Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt)
Front Full (look) Gold Look / Editorial / Catalog / video, if available
ADDITIONAL INFO swatch presentation
Front Lower Exception: LOUNGE & SLEEP BOTTOMS Waist down front, back, side,detail. May be IPT CROP if top doesnt cover waist. 11 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY
ONLINE PHOTOGRAPHY GUIDE - Encore_Specialized Lounge & Sleep: Tops, Cartigans, Hoodies
MAIN AND ALT PRESENTATION Front Upper Front view. Crop mid-thigh, below hands, or per Art Director’s crop on AD notes (can leave head-to-toe when indicated for special collections) AT LEAST ONE VIEW SHOULD SHOW SLEEVE SHAPE WELL.
Back Upper Back view. Crop mid-thigh, below hands.
Side Upper Side view. Crop mid-thigh, below hands. Slight 3/4 angle, left or right depending on the details.
Detail Upper Detail view determined on set.
Zoom Upper Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt)
Front Full (look) Gold Look / Editorial / Catalog / video, if available
ADDITIONAL INFO swatch presentation
Front Upper Exception: For longer items crop below hem.
12 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY
ONLINE PHOTOGRAPHY GUIDE - Encore_Specialized Lounge & Sleep: Bottoms
MAIN AND ALT PRESENTATION Front Lower Front, crop above belly button as shown.
Back Lower Back, crop above waistband as shown.
Side Lower Side view. NO HANDS Slight 3/4 angle, left or right depending on the details.
Detail Lower Detail view determined on set.
Zoom Lower Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt)
Front Full (look) Gold Look / Editorial / Catalog / video, if available
ADDITIONAL INFO swatch presentation
Front Lower Exception: Encore lounge & sleep shorts can crop below knee NO HANDS
13 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY
ONLINE PHOTOGRAPHY GUIDE - Encore_Specialized Lounge & Sleep: Nightgown / Chemise / Robe
MAIN AND ALT PRESENTATION Front Upper Front, crop mid-thigh, below hands. PHOTOGRAPHER- shoot mid-calf for IPT to crop
Back Upper Back view. Crop mid-thigh, below hands.
Side Upper Side view. Crop mid-thigh, below hands. Slight 3/4 angle, left or right depending on the details.
Detail Upper Detail view determined on set. IPT CROP for very sheer items.
Front Upper Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt) IPT CROP for very sheer items.
Front Full (look) Gold Look / Editorial / Catalog / video, if available
ADDITIONAL INFO swatch presentation
Front Upper Exception: Front Upper Exception: Styling Example: Styling Example: Styling Example: If hem hits close to knee, crop If hem hits below knee, crop Always use bra and panty Use nude or black panty under sheer chemise, Style robes with a little mid-calf front, back, side. Head-to-toe, front, back, side. under sheer robes. whichever looks best. cleavage and knee showing. Belt tied in knot or soft bow.
14 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY
ONLINE PHOTOGRAPHY GUIDE - Encore_Specialized Lounge & Sleep: PJ Set / Nightshirt
MAIN AND ALT PRESENTATION Front Full Front, crop head-to toe.
Back Full Back, crop head-to toe.
Side Full Side view. Slight 3/4 angle, left or right depending on the details.
Detail Full Detail view determined on set.
Zoom Full Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt)
Front Full Packaging shot if available
Front Full (look) Gold Look / Editorial / Catalog / video, if available
ADDITIONAL INFO swatch presentation
Front Full Exception: Front Lower Exception: Front Full Exception: Styling Exception: Crop crop mid thigh if shorts. Sleep short crop same as If hem hits close to knee, crop May use bra and panty under PHOTOGRAPHER- shoot to Panties and Swim Bottoms mid-calf front and back. nightshirt when there are knee for IPT to crop NO HANDS multiple colorways for variety.
15 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY
ONLINE PHOTOGRAPHY GUIDE - Encore_Specialized Lounge & Sleep: Onesie with hood detail (possible added product shot)
MAIN AND ALT PRESENTATION Front Full Front, crop head-to toe.
Back Full Back, crop head-to toe.
Side Full Side view. Slight 3/4 angle, left or right depending on the details.
Detail Full Detail view product shot.
Zoom Full Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt)
Front Full (look) Gold Look / Editorial / Catalog / video, if available
ADDITIONAL INFO swatch presentation
16 STUDIO N - FOR INTERNAL USE ONLY
ONLINE PHOTOGRAPHY GUIDE - Encore_Specialized Swim Outfit - Bikini: Bronze Look - Outfit of coordinating items sold separately but not overlapping at waist.
MAIN AND ALT PRESENTATION bottom top Front Upper/ Lower IPT CROP Front view of Top / Bottom NOTE: Removable straps NEVER shown on Main shot. Can shoot for detail Alt.
Back Upper/ Lower IPT CROP Back view of Top / Bottom
Side Upper/ Lower IPT CROP Side view of Top / Bottom
Detail Upper/ Lower or Front Full REVERSIBLE SUIT DETAIL: shoot reverse of outfit front. Replaces top and bottom detail. SC team: Reverse shot can be used for Alt 1 position.
Front Full Outfit view of Front.
Zoom Upper/ Lower Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt)
Front Full (look) Gold Look / Editorial / Catalog / video, if available
ADDITIONAL INFO: What to shoot... reversible swatch presentation swatch presentation
Front Full - crop mid-thigh, Back Full - crop mid-thigh, Side Full - crop mid-thigh, Detail Upper Detail Lower Zoom Upper/ Lower below hands. IPT to retouch below hands. IPT to retouch below hands. IPT to retouch Determined on set or Determined on set or before creating alts. before creating alts. before creating alts. reversible suit outfit front reversible suit outfit front PHOTOGRAPHER- shoot PHOTOGRAPHER- shoot Left or Right facing. shot. shot. mid-calf for IPT to crop mid-calf for IPT to crop PHOTOGRAPHER- shoot Removable straps NEVER mid-calf for IPT to crop shown on Main shot 17 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY
ONLINE PHOTOGRAPHY GUIDE - Encore_Specialized Swim Outfit - Tankini: Silver Look - HTT of coordinating items sold separately (when the top overlaps the bottom and an additional WD is
MAIN AND ALT PRESENTATION Front Upper IPT CROP IPT CROP , Top front, crop to show top of panty bottom.
Back Upper IPT CROP Top back, crop to show top of panty bottom.
Side Upper IPT CROP Top side, crop to show top of panty bottom. Slight 3/4 angle, left or right depending on the details.
Detail Upper Detail view determined on set. REVERSIBLE SUIT DETAIL: shoot reverse of outfit front. Replaces top detail. SM team: Reverse shot can be used for Alt 1 position. Front Full Outfit front, crop mid-thigh, below hands. IPT to retouch before creating alts. PHOTOGRAPHER- shoot mid-calf for IPT to crop
Back Full Outfit Back, crop mid-thigh, below hands. IPT to retouch before creating alts. PHOTOGRAPHER- shoot mid-calf for IPT to crop
Zoom Full Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt)
ADDITIONAL INFO reversible swatch presentation swatch presentation
Front Lower Exception: Front Upper Exception: Front Upper Exception: Tankini bottom set up as If Tankini top or Rash Guard is Rashguard outfit- crop for long separate shot. not part of a look, shoot top sleeves as shown. Shot like swim bottom. only, cropping below top of suit bottom for short sleeves. For long sleeves, AD will indicate crop. 18 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY
ONLINE PHOTOGRAPHY GUIDE - Encore_Specialized
Swim: Tops (same as Bras) WAITING FOR ENCORE IMAGES MAIN AND ALT PRESENTATION Front Upper Front, crop to top of panty, 2-3” below belly button.
Back Upper Back view.
Side Upper Side view. Slight 3/4 angle, left or right depending on the details.
Detail Upper Detail view determined on set. REVERSIBLE SUIT DETAIL: shoot reverse of suit front. Replaces top detail. SM team: Reverse shot can be used for Alt 1 position. Zoom Upper Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt)
Front Full (look) Gold Look / Editorial / Catalog / video, if available
ADDITIONAL INFO reversible swatch presentation swatch presentation
Styling Example: Removable straps NEVER shown on Main shot. Can shoot for detail Alt.
19 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY
ONLINE PHOTOGRAPHY GUIDE - Encore_Specialized Swim: Bottoms (same as panties and sleep shorts)
MAIN AND ALT PRESENTATION Front Lower Front, crop above belly button and below knee, no hands PHOTOGRAPHER- shoot above belly button and below knee for IPT to crop
Back Lower Back, crop above panty and below knee, no hands
Side Lower Side view. Slight 3/4 angle, left or right depending on the details. No hands
Detail Lower Detail view determined on set. REVERSIBLE SUIT DETAIL: shoot reverse of suit front. Replaces bottom detail. SM team: Reverse shot can be used for Alt 1 position. Zoom Lower IPT CROP Zoom detail of front or back. (Please note: zoom in as much as pos- sible but okay for some skin to show above or side- no crotch. Do not include a zoom if it cannot be captured tactfully. Use your best judgment.)
Front Full (look) Gold Look / Editorial / Catalog / video, if available
ADDITIONAL INFO reversible swatch presentation swatch presentation
Crop Example: Crop below knee for long swim shorts.
20 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY
ONLINE PHOTOGRAPHY GUIDE - Encore_Specialized Swim: One-piece
MAIN AND ALT PRESENTATION Front Full Front view. Crop mid-thigh, below hands. PHOTOGRAPHER- shoot mid-calf for IPT to crop NOTE: Removable straps NEVER shown on Main shot. Can shoot for detail Alt.
Back Full Back view. Crop mid-thigh, below hands. PHOTOGRAPHER- shoot mid-calf for IPT to crop
Side Full Side view. Crop mid-thigh, below hands. Slight 3/4 angle, left or right depending on the details.
Detail Full Detail view determined on set. REVERSIBLE SUIT OPTION: shoot reverse of suit front. SM team: Reverse shot can be used for Alt 1 position.
Zoom Full Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt)
Front Full (look) Gold Look / Editorial / Catalog / video, if available
ADDITIONAL INFO reversible swatch presentation swatch presentation
21 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY
ONLINE PHOTOGRAPHY GUIDE - Encore_Specialized Swim: Cover-up
MAIN AND ALT PRESENTATION Front Upper Front view, shoot Head-to-toe
Back Upper Back view, shoot Head-to-toe
Side Upper Side view, shoot Head-to-toe. Slight 3/4 angle, left or right depending on the details.
Detail Upper Detail view, determined on set.
Zoom Upper Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt)
Front Full (look) Gold Look / Editorial / Catalog / video, if available
ADDITIONAL INFO swatch presentation
22 STUDIO N - FOR INTERNAL USE ONLY
ONLINE PHOTOGRAPHY GUIDE - Encore_Specialized Active Outfit: Bronze Look - Head-to-toe look of coordinating items sold separately but not overlapping at waist. WAITING FOR ENCORE bottom top MAIN AND ALT PRESENTATION IMAGES Front Upper/ Lower IPT CROP Front view of Top / Bottom Closer crop for sport bra, can crop into hands.
Back Upper/ Lower IPT CROP Back view of Top / Bottom
Side Upper/ Lower IPT CROP Side view of Top / Bottom
Detail Upper/ Lower Detail view of Top / Bottom
Front Full Outfit view. Head-to-Toe of Front.
Zoom Upper/ Lower Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt)
Front Full (look) Gold Look / Editorial / Catalog / video, if available
*If the top covers the waistband and you want to see it in the sell shot for the bottom, turn in outfit as a Silver look for a separate waistdown shot.
ADDITIONAL INFO: What to shoot... swatch presentation
Front Full Back Full Side Full Detail Upper Detail Lower Zoom Upper/ Lower for Outift view and IPT crop for IPT to crop for top and for IPT to crop for side top and of each fabric for top and bottom. bottom. bottom.
23 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY
ONLINE PHOTOGRAPHY GUIDE - Encore_Specialized Active Outfit: Silver Look - HTT of coordinating items sold separately (when the top overlaps the bottom and an additional WD is required)
MAIN AND ALT PRESENTATION Front Upper IPT CROP to create main by cropping into A edit of full length Alt shot of the IPT CROP front. Crop mid-thigh, 3-4” below hands.
Back Upper Back view. Crop mid-thigh, below hands, unless the bottom sell shot can be a crop from the back. See below for Sport Bra crop. For items with sleeves, one view should show sleeve shape well.
Side Upper Side view. Crop mid-thigh, below hands Slight 3/4 angle, left or right depending on the details.
Detail Upper Detail view determined on set. Use this view to show the reversible side for reversible item.
Front Full Head-to-toe Outfit shot. IPT to retouch before creating cropped shots.
Zoom Upper Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt)
Front Full (look) Gold Look / Editorial / Catalog / video, if available
ADDITIONAL INFO swatch presentation
Front Lower If separate sell shot of pant is required without top, it needs to be set up as a separate project in SAM
24 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY
ONLINE PHOTOGRAPHY GUIDE - Encore_Specialized Active: Coats
MAIN AND ALT PRESENTATION Front Upper Front view. Crop mid-thigh, below hands. IPT to retouch before creating alts. PHOTOGRAPHER- shoot mid-calf for IPT to crop
Back Upper Back view. Crop mid-thigh, below hands. PHOTOGRAPHER- shoot mid-calf for IPT to crop
Side Upper Side view. Slight 3/4 angle, left or right depending on the details.
Detail Upper Detail view determined on set. Use this view to show the reversible side for reversible coats. SM team: Reverse shot can be used for Alt 1 position.
Zoom Upper Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt)
Front Full (look) Gold Look / Editorial / Catalog / video, if available
ADDITIONAL INFO swatch presentation
25 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY
ONLINE PHOTOGRAPHY GUIDE - Encore_Specialized Active: Dresses
MAIN AND ALT PRESENTATION Front Upper Shoot all dresses Head-to-toe IPT CROP When dress hits above knee, IPT CROP to create MAIN shot AT LEAST ONE VIEW SHOULD SHOW SLEEVE SHAPE WELL.
Back Upper Back view, Head-to-toe
Side Upper Side view, Head-to-toe
Front Full Head-to-toe front shot. (used here when Main is cropped) IPT to retouch before creating cropped shot.
Detail Upper Detail view determined on set. Use this view to show the reversible side for reversible item.
Zoom Upper Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt)
Front Full (look) Gold Look / Editorial / Catalog / video, if available
ADDITIONAL INFO swatch presentation
Front Full Exception: Dresses with hem falling below knee shown HTT.
26 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY
ONLINE PHOTOGRAPHY GUIDE - Encore_Specialized Active: Tops
MAIN AND ALT PRESENTATION Front Upper IPT to create main by cropping into A edit of full length Alt shot of the front. Crop mid-thigh, 3-4” below hands. PHOTOGRAPHER- shoot mid-calf for IPT to crop
Back Upper Back view. Crop mid-thigh, below hands. For items with sleeves, one view should show sleeve shape well. PHOTOGRAPHER- shoot mid-calf for IPT to crop
Side Upper Side view. Crop mid-thigh, below hands. Slight 3/4 angle, left or right depending on the details.
Detail Upper Detail view determined on set.
Zoom Upper Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt)
Front Full (look) Gold Look / Editorial / Catalog / video, if available
ADDITIONAL INFO swatch presentation
27 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY
ONLINE PHOTOGRAPHY GUIDE - Encore_Specialized Active: Sport Bra
MAIN AND ALT PRESENTATION Front Upper Front view. Crop mid-thigh, 3-4” below hands. PHOTOGRAPHER- shoot to knee for IPT to crop
Back Upper Back view. Crop mid-thigh, below hands. For items with sleeves, one view should show sleeve shape well. PHOTOGRAPHER- shoot to knee for IPT to crop
Side Upper Side view. Slight 3/4 angle, left or right depending on the details.
Detail Upper Detail view determined on set. Use this view to show the reversible side for reversible bra.
Zoom Upper Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt)
Front Full (look) Gold Look / Editorial / Catalog / video, if available
ADDITIONAL INFO swatch presentation
28 STUDIO N - FOR INTERNAL AND VENDOR USE ONLY
ONLINE PHOTOGRAPHY GUIDE - Encore_Specialized Active: Bottoms
MAIN AND ALT PRESENTATION Front Lower Front view, crop above belly button as shown.
Back Lower Back view, crop above waistband as shown.
Side Lower Side view. NO HANDS Slight 3/4 angle, left or right depending on the details.
Detail Lower Detail view determined on set.
Zoom Lower Zoom detail - for closeup of fabric, textures and prints. Avoid seams, wrinkles and graphics on tees. (Vendor images exempt)
Front Full (look) Gold Look / Editorial / Catalog / video, if available
ADDITIONAL INFO swatch presentation
29