Data Informed Decisions with the Champions of League of Legends

Nathan Blau Gameplay Insights Lead @ Riot Games Riot Games Champion Insights Nathan ‘Blaustoise’ Blau

My favorite champion is Yasuo! Welcome to Champion Insights Characters are everywhere in games Characters matter to Players What can this data inform for your game or studio?

Current/future game Creatives + Games w/ same IP Publishing

Rosters with new IP Physical Merch Playrate over time 3 data sets to cover today

Breadth vs Depth Mass Champion Survey PLAYRATE JOURNEY

What happens when a Ninja joins a KPop Group? What’s a Champion Update?

Old New Playrate Journey - Akali Last Hurrah Akali Update

New Stable Last Hurrah Playrate K/DA Akali

Update

Last Hurrah New Stable Playrate Playrate Journey - Pro Play

Update

K/DA

New Stable Last Hurrah Playrate Patch 9.3 Requiem

Update Are you yes. finally not getting banned? what did it everything. K/DA cost? Pro Domination

New Stable Last Hurrah Playrate Patch 9.5 Redemption

Update

K/DA Pro Domination 9.3 New Stable Last Hurrah Playrate Playrate Journey - Akali

Update

K/DA Pro Domination 9.3 New Stable Last Hurrah Playrate 9.5 BREADTH VS DEPTH

How does Jackson Pollock help us understand champion engagement? Who is Jackson Pollock?

Graphing Champion Engagement

Breadth - How many players

Depth - How much each player engages Overwatch Apex Legends Popularity of Marksmen and Monsters

MASS CHAMPION SURVEY

Why do assassins hate diving suits, and why is happy wind man on the other team? Mass Champion - Overview

2018 data 2019 coming soon... Ekko is one of my favorite champions.

strongly disagree neither agree strongly disagree agree

Which of these champions is your most / least favorite? ● Understand how to play ● Voice and personality fits ● One of my favorite ● Understand how to play with their character champions against ● Know a lot about who this ● Unique and original ● Understand how to play champion is ● Overall a high quality with on my team ● Overall thematic - champion ● Visuals are appealing to Visuals, story, ● DNA Cohesivity me personality, VO ● Interest in seeing in ● Visuals fit with their overall ● Abilities and kit - other games character satisfaction ● Interest in seeing in ● Visuals are high quality ● Abilities and kit - clarity cinematic videos ● Overall character is clear ● Playstyle - satisfaction ● Interest in physical ● Voice, dialogue, and ● Fun to play merchandise personality ● Fair to play against ● Interest in seeing in ● Backstory and lore ● Runes support gameplay comics & artwork ● VO helps me connect with ● Items support gameplay ● Needs an update their character ● Overall Gameplay The Perfect Assassin

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Delta from avg

Assassin players

Rating high Yasuo around the World

快乐风男 FAV FAIR #70 #137

#66 #138

#34 #117

#2 #24 Most Favorite Champions Least Fair Champions DATA DECISIONS

Who are the Avengers of League of Legends?

Special Thanks!

Q/A

@riotblaustoise blaustoise