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FOR IMMEDIATE RELEASE Media Contact: Kyle Mann Atlus U.S.A., Inc. 949.788.0455 ext. 115 [email protected]

RULE OF ROSETM CREEPS INTO STORES TODAY

A story too beautiful, to bold, to go untold…

IRVINE, CALIFORNIA — SEPTEMBER 12, 2006 — Atlus U.S.A., Inc., a leading publisher of interactive entertainment, today announced that Rule of Rose has shipped to North American retailers and is in stores now. Rule of Rose is exclusive to the PlayStation®2 computer entertainment system.

“I cannot easily express what this game is like in just a few words. It’s more about the sensation you experience while playing it. The creepiness gradually builds and the fear heightens. The story as a whole is pretty serious and dark…” - Makoto Hanafusa, Producer Shirogumi Co., Ltd.

“Children, adults, imps, and even the main character, Jennifer, is a bit unsettling. Nearly every character who appears in the game will make you feel uneasy, as if something’s not quite right. They awaken hidden fears within us that disturb our sensibilities.” - Yuya Takayama, Producer Sony Computer Entertainment Japan

“During childhood, boys see girls as sweet and admirable, but they are in fact, mysterious and misunderstood, aren’t they?...They’re in a world of their own.” - Shuji Ishikawa, Producer Punchline LLC

Since awareness of being released in the US, Rule of Rose has created quite a stir amongst media members and consumers alike. The 50+ minutes of CG scenes create a frightening mood and mystery around every corner. Rule of Rose’s one-of-a-kind soundtrack crafts an intense atmosphere, guaranteed to startle even the burliest of gamers.

Rule of Rose Key Features:

• Befriend a faithful dog and work together to locate crucial items! • Intense melee combat against bloodthirsty monsters! • Musical score by Yutaka Minobe ( Saga, Skies of Arcadia)! • An immersive storyline with 50 minutes of award-nominated CG scenes (Official Selection of the Annecy 2006 International Animated Film Festival)!

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About Atlus U.S.A., Inc. Located in Irvine, California and founded in 1991, Atlus U.S.A., Inc. is a publisher of compelling video games for a variety of platforms, including the DS™, ® Advance, Xbox 360™, PSP® (PlayStation®Portable) system, and PlayStation®2 computer entertainment system. Atlus U.S.A, Inc.'s library of critically acclaimed video games includes Riviera: The Promised Land, Trauma Center: Under the Knife, Magna Carta: Tears of Blood, and the award-winning Shin series. For more information, visit http://www.atlus.com.

©2006 Sony Computer Entertainment Inc. All rights reserved. ”PlayStation” and the “PS” Family logo are registered trademarks of Sony Computer Entertainment. RULE OF ROSE is a trademark of Sony Computer Entertainment Inc. Licensed to and published by Atlus U.S.A., Inc. ©2006 Atlus USA. The ratings icon is a trademark of the Entertainment Software Association.