Nº 271 - MARCH 2018 - FREE COPY

EUROPEAN TOUR The Open de España to make its return

The European Tour has announced that this historic tournament will be back this year [P4]

LADIES TOUR Azahara Muñoz: “I’m more than a golfer”

The Malaga golfer has a new-found maturity and has started the season Bridging the gap Andalucía steps up its “with a good feeling” [P7] promotion of golf as a between high year-round tourist Huelva, bringing attraction [P2 & 3] sport and nature and low season together This Andalusian province is working to target Scandinavian markets through golf [P6] 2 ANDALUCÍA March 2018 COSTA DEL GOLF

Andalucía promotes golf to attract more year-round tourism The region had a major presence at the recent ITB tourism fair in Berlin with the aim of attracting 1.7 million German visitors this year

ALBERTO GÓMEZ POWERFUL MARKETING FOR THE COSTA DEL SOL

ndalucía was keen to pro- mote itself as a golf des- While the ITB was taking tination at the ITB place in Berlin the Costa del A tourism fair in Berlin ear- Sol, which is one of the fa- lier this month. This is one of the vourite destinations for Ger- most important fairs of the year, and mans, held a “powerful” Germany is the second most impor- marketing campaign inclu- tant source market for the region af- ding an advertisement on ter the UK: this year it is expected German television and cine- to grow by 7.4 per cent and attract ma screens. over 1.4 million visitors. In September, the Tourist The Junta de Andalucía’s Minis- Board is planning to carry ter for Tourism and Sport, Francis- out another campaign in tra- co Javier Fernández, says German vel agents and on public tourists have a preference for this transport in Germany. destination and good air connections Diputación chief Elías mean that it is easily accessible. It is Bendodo says the represen- a “strategic” market for Andalucía, tatives held over 50 mee- he explains, from both a quantitati- tings with tour operators, ve and qualitative point of view. travel agents and the Spa- Last year 1.3 million German nish Tourism Office during tourists came to Andalucía, which the tourism fair, because was 8.3 per cent more than in 2016. these are “great allies” in In terms of hotel stays, there were attracting more visitors to more than 925,000 clients, an in- the destination. crease of 7.8 per cent, and over 4.5 The aim was also to diffe- million overnight stays, which was rentiate the area from its a rise of 9.3 per cent. Both of these rivals for the German mar- figures were higher than the natio- ket, such as Tunisia, Tur- nal average. The German visitors sta- key, Greece and Egypt. Ben- yed for an average of 11.8 days, which dodo explains that the Cos- is nearly 3.5 more than tourists in ta del Sol has received more general, and spent over 70 euros a visitors in recent years be- day, four euros more than in 2016 cause of the problems in and also above average. these countries and the With regard to these figures, the aim now is to attract their regional minister says that “this type loyalty as much as possible. of traveller is very much in demand These countries are now in any destination, and what we “taking giant steps” want to do is encourage them to stay towards recovery in terms longer and spend more while they of tourism by “really are here”. dropping their prices”. Fernández says that as a destina- The Tourist Board is also tion Andalucía “still has a large mar- keen for air connections to gin for growth”, and that the regio- be improved, especially since nal government is optimistic in its Air Berlin went bankrupt. forecasts for the German market in Discussions are now taking 2018. “This year we estimate that place with Germania, TUI, more than 1.4 million visitors will Olimara and the TSS Group, come from Germany, which would which is run by Manuel Mo- be 7.4 per cent more than in 2017,” lina, who is from Malaga. he explains. To achieve these results, the Ac- tion Plan 2018 includes about 20 ac- and tourism and ‘cosmopolitan’ tivities in this market, aimed direc- tourism, will also be highlighted. tly at the consumer. The strategy will be based on promoting the usual Stands attractions such as sunshine and bea- There were more than 10,000 ex- ches, culture, family and nature, but hibitors from 180 countries at this segments which attract visitors all year’s ITB, which last year received year round, such as golf, business The Andalucía pavilion at the ITB was 500 square metres in size. :: SUR over 160,000 visitors, 70 per cent of March 2018 ANDALUCÍA 3 COSTA DEL GOLF M

Fernández says Germany is an important source market because Andalucía is one of the preferred The Costa del Sol plans destinations over 200 promotional whom were professionals. The An- dalucía pavilion was 500 square me- tres in size, with space to showcase the attractions of all eight provinces initiatives this year in the region. With the aim of gen- erating business, it also contained 24 work tables for regional busi- nesses, who are estimated to have made over 1,000 commercial con- Malaga will increase its presence at tourism fairs and promote tacts. The schedule included meet- ings with operators such as Thomas its sports sector, with golf as the principal attraction Cook and Gebeco and the Easyjet airline, which is planning new routes between Berlin and the Andalusian cities of Jerez de la Frontera and Gra- nada-Jaén. ::ALEJANDRO DÍAZ There was also a focus on fla- he president of the Mala- menco, with the presentation of the ga provincial government ‘Lorca and Granada cycle in the Gen- and the Costa del Sol eralife gardens’, the Biennial in T Tourist Board, Elías Ben- Seville and the ‘Zambombas’ of Jerez dodo, recently presented the Action and Arcos de la Frontera. Plan for Tourism 2018, which con- This year, general visitors to the tains 250 initiatives, and explained ITB were able to take advantage of that the aim is to attract different new facilities, such as being able to types of tourists to the area. download tourist information about This year Costa del Sol Tourism the region onto their mobile devices, and Planning will be investing more and over the weekend there were than 6.2 million euros on marke- flamenco shows, food tastings and ting. Last year 12.5 million visitors activities for children, among other came to the area and their econo- attractions. mic impact totalled 13.8 billion eu- The Junta also launched a com- ros. It is hoped that this year the fi- munication plan to raise awareness gures will be even higher. “We are of the Andalucía brand and attract a going to concentrate on the sectors greater number of visitors to the which are most likely to attract stand, and carried out a social media tourists all year round, which are campaign aimed at potential clients golf, rural tourism and fairs and con- from Berlin and its area of influence. ferences,” said Bendodo. The Costa del Sol also promoted Of the total budget, 4.1 million its golf facilities at the ITB, to attract euros will be spent on initiatives to German visitors not only in the sum- promote tourism, 1.2 million on hu- mer but also in low season, which is man resources in tourism and pro- autumn and winter. motion, 300,000 on promotional The president of the Costa del Sol material, 190,263 euros on tourist Tourist Board, Elías Bendodo, says information and 435,000 euros on that 900,000 German tourists came communication. About 646,800 eu- With 70 golf courses, Malaga province is the most powerful golf desination in the EU. :: SUR to Malaga province in 2017; the num- ros will be spent on the golf sector. bers arriving at the airport increased “With our 70 courses, we are the Trail and the Caminito del Rey. This include a presence at fairs, online tourists from elsewhere in Spain. by 13.5 per cent and there were 12 per best golf destination in Europe and sector attracted 1.1 million euros last marketing and forums, among This sector increased by four per cent cent more overnight stays. He also the most powerful in the European year, and 138,500 euros will be spent others. last year, and more than five million points out that a third of German vi- Union, and we are going to attend on promoting it this year. Another 262,000 euros are to be visitors came to the province. More sitors to Andalucía stayed in Malaga. more golf fairs to promote that,” ex- The conference sector in Malaga be spent on holiday and leisure than 60 initiatives are planned with These figures highlight the im- plained Bendodo. The first of these province also has a great deal of po- tourism, mostly on initiatives aimed this in mind, at a cost of 1.5 million pact of these tourists, who spent 1.05 took place in early March in the Fin- tential and over 375,000 euros are directly aimed at the consumer; euros. Malaga will also be promoted billion euros in the destination, and nish capital, Helsinki. to be spent on initiatives this year. 191,000 will be spent on attracting in 30 countries, including emerging this is why the Costa del Sol was also In the sector known as VITA, All three secotrs will also be promo- elite tourism, and 75,500 euros on markets, but existing source mar- represented at the ITB, “to continue which covers rural and active ted in so-called ‘multisector’ actions, cruises. kets have not been forgotten. “They to capture the interest of the Ger- tourism, Bendodo said that Malaga’s which will cost 1.2 million euros and Bendodo also stressed that the are extremely important; we have man market”. two principal attractions are the Great encompass all the products. It will Costa del Sol wants to attract more to look after them,” he said. 4 ANDALUCÍA March 2018 COSTA DEL GOLF

Faldo (1987 RC Las Brisas), Padraig Harrington (1996 Club de Campo Villa de Madrid) and Charl Schwart- zel (2007 National Golf Centre), and The Open de España returns several number one players in Eu- rope including Colin Montgomerie (1994 Club de Campo Villa de Ma- drid) and Robert Karlsson (2001 Cam- po de Golf Parador El Saler). In 2007 Schwartzel won the second of his 11 titles on the European Tour, four The European years before putting on the green jacket in Augusta. Tour has For Gonzaga Escauriaza, president confirmed that of the Royal Spanish Golf Federation, “recovering the Open de España is the tournament great news for Spanish golf and we will take place at are tremendously pleased to welco- me it to the National Golf Centre, the the National Golf home of all federated players”. Centre in Madrid As well as the Open de España in 2007, the National Golf Centre has also hosted the Madrid Masters in 2009, a tournament on the European :: ALBERTO GÓMEZ Tour which was won by British pla- MALAGA. The Open de España, one yer Ross McGowan, and in 2006 it of the oldest tournaments on the con- hosted the Spanish Challenge, in tinent, returns to the European Tour which French player Adrien Mörk for its 91st competition from 12 to 15 beat Martin Kaymer. April at the National Golf Centre in The National Golf Centre opened Madrid, with one and a half million on 7 March 2006 and has produced euros in prize money. The tournament returns to the European Tour after an absence due to a lack of sponsors. :: SUR promising youngsters and some of After its absence from the inter- the world’s best players, such as Jon national calendar last year, the return adding their names to that illustrious at the Polo GC in Madrid in 1912, and de Madrid), Sergio García (2002 El Rahm, who for two years combined of the tournament fulfils a promise list in the near future,” said Pelley. it was the tournament which kicked Cortijo), Álvaro Quirós (2010 RCG his studies with high performance made by Keith Pelley, CEO of the Eu- He said that golf is a sport “which off the first season of the recently- Seville) and Miguel Ángel Jiménez golf. In 1990, the Royal Spanish Golf ropean Tour, during his visit to Ma- is based on national championships created European Tour in 1972, in Pals (2014 PGA of Catalonia). Federation, Madrid council and the drid, where he said the Open de Es- such as the Open de España,” and (Girona), at which Antonio Garrido Winners of major titles have also Senior Sports Council signed an agree- paña would take place again in 2018. thanked the Royal Spanish Golf Fed- was champion. inscribed their names on the score- ment to build a golf course in Madrid “I am pleased to annouce the return eration and the Madrid Golf Federa- Over the years he was succeeded board of the Open de España, such as and 15 years later the result was this of the Open de España, in which some tion for their collaboration in mak- by four other Spanish players: Seve Arnold Palmer (1975 La Manga Club), popular course which is now looking of golf’s greatest names have played; ing it reality. Ballesteros (1981 El Prat, 1985 Vall- Bernhard Langer (1984 and 1989 forward to hosting the Open de Es- we are keen to know who will be The first Open de España took place romanes, 1995 Club de Campo Villa Campo de Golf Parador El Saler), Nick paña for the European Tour.

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6 ANDALUCÍA March 2018 COSTA DEL GOLF

Huelva, a remarkable combination of sport and nature

fine pressed sand where the offside The Andalusian province is focusing on tourism which is possible limits are the dunes and the sea, an extraordinary natural space in which all year round, such as golf, and has set its sights on Scandinavia some great beach-golf tournaments can be played. The Corta Atalaya Golf Club, at the beginning of the Sierra de Huel- va, has a fantastic view of the mountains and the Riotinto mi- nes. It is a nine-hole course with three par threes, five par fours and one par five. Half of the course is quite flat, but two of the fairways are on very respectable slopes. For its part, El Rompido Golf Club, the most recently-built, is situated beside the beauty spot of Las Marismas del Río Piedra y Fle- cha de El Rompido, with magnifi- cent views of the Atlantic Ocean. Situated in the municipality of Ayamonte, the H20 Costa Esuri Golf Club is in a privileged setting besi- de the Guadiana river, with a spec- tacular view of Portugal and su- rrounded by marshes and natural The golf sector is important in attracting year-round tourism. :: SUR lakes. It has excellent communica- tions with Seville and Faro airports, and is only two kilometres from the Seville-Portugal motorway. The Doñana Golf Course deser- ves a special mention: it is in Mata- lascañas (Huelva), beside the Doña- na National Park and just metres from the Atlantic. The 18 holes are easy to walk and have been outstan- dingly integrated into the natural surroundings. The first nine holes (the Doñana Round), in addition to being high quality, are in incompa- rable surroundings. The second nine (the Atlantic Round) offer players the chance to exercise all their crea- tivity with their golf clubs. At Novo Portil Golf, the 18 holes The beaches are among Huelva’s many tourist attractions. :: SUR The Doñana National Park, one of the treasures of Huelva. :: SUR open onto a woodland of Mediterra- nean pines at El Portil, a seaside town with a very mild climate. The round is gentle, and native vegetation lines uelva is a different type of ALEJANDRO board, Ignacio Caraballo, for a mee- Spain. A long time has passed since the Bermuda grass fairways at a pru- destination, not just in An- DÍAZ ting with the director of the airport, the British workers at the Riotinto dent distance from the game. dalucía but in the whole Alberto Mota. The aim is to set up mines founded the Bellavista golf The Isla Canela golf course is clo- Hof Europe. It has numerous connections with Scandinavian coun- course in 1916. It was a pioneer on se to Ayamonte and beside the sea. attractions, such as its climate, its tries, mainly Norway and Finland, to the whole of the Peninsula. The pos- It is easy to walk, despite the diffe- beaches and its protected environ- bring more golf tourists to Huelva. sibility of playing golf at any time rent levels formed by the sand du- mental areas, but most of its tourists who work in the Danish market. This would mean an extra 20,000 vi- of year, and in unique surroundings, nes. The surroundings are domi- visit in peak season. However, thanks Although Huelva is working to in- sitors in addition to the approxima- meant that golf in Huelva develo- nated by broom, but there are also to sectors such as golf, it is now be- crease the number of visitors from tely 200,000 who come to play on ped at an extraordinary speed. abundant orange, olive and eu- ginning to attract year-round tourism elsewhere in Spain, it has not forgo- the province’s seven golf courses every Nearly 100 years later, numerous calyptus trees, some of them pla- and every year more hotels in the tten the importance of tourism from summer. courses now await visitors, offering ced strategically on the fairways province decide to open earlier af- abroad, and that is why it is now loo- a huge variety of enclaves such as in to complicate the game. ter the winter break. king at the Scandinavian market. The Birthplace of golf the Sierra de Huelva or, on the coast, La Monacilla Golf Club is in Al- To try to attract more visitors in authorities are holding discussions Huelva is the birthplace of golf in the ‘links’ type courses beside natu- jaraque, near the Marismas de Odiel the spring, autumn and winter, ins- with Faro airport in Portugal, which ral sand dunes, or amid pine trees. marshes, five minutes from Huel- titutions and businesses are cu- is very close to Huelva and has direct Walking across hectares of care- va city. The course is in a privile- rrently focusing on types of tourism flights to and from countries such as It is estimated that flights fully-maintained grass is such a spe- ged setting, surrounded by gree- which are possible all through the Norway. It is believed that more cial sensation that it can only be com- nery, close to the mouth of the year, and golf is one of them. The flights to Scandinavian countries to Scandinavian countries pared with the relaxing strolls which Odiel river and is a benchmark in regional and provincial tourist could increase the number of visi- would increase the visitors love to take, splashing bare- Andalucía, providing players with boards have drawn up an Action tors who come to play golf in Huel- number of visitors to foot in the shallows on Huelva’s some unique experiences. Plan and have agreed to organise va by between 10 and 12 per cent. endless sandy beaches. Many tourists And that is not all. Islantilla Golf two golf tournaments to promote With that in mind, a delegation Huelva by 12 per cent and golf enthusiasts walk with a golf Resort offers different courses to the sector to the Irish and Spanish from the Tourism Businesses Asso- club in hand to practise their ‘bun- meet the needs of all players. As a markets. In July Huelva’s golf cour- ciation recently went to Faro with ker’ skills, as these are some of the whole, Huelva province can boast ses and tourist attractions will also the president of the Huelva provin- trickiest features for golfers to play. everything visitors need to make be promoted among tour operators cial government and provincial tourist At low tide there is a golf course of their stay here unforgettable. March 2018 ANDALUCÍA 7 COSTA DEL GOLF M

Muñoz: “I have realised that I am much more than a golfer”

old cliché about women’s golf be- The player from Malaga is “feeling good” after doing well in two of ing something for the rich. In Río de Janeiro, fed up with hearing that, the three tournaments in which she has competed so far she made her feelings very clear when she spoke after becoming the first female Spanish golfer to com- pete in the Olympics: “People need to change the chip. Playing golf is :: ALBERTO DÍAZ who is “grateful for the life I have, cheaper than going out partying. zahara Muñoz continues my family and being able to spend Before, only people who were lucky to go from strength to every day doing what I like most”. could play, but now you only have strength. The player from She already sounded very opti- to look at the Spanish women here; A Malaga is “feeling good” mistic at the end of last year: “I none of us come from privileged after the three tournaments she has have learned a great deal and I’m families. My parents are teachers,” played since the start of the year: happier than ever. I have always she said. the Pure Silk-Bahamas, where she judged myself on how I play, but Muñoz was trained in the USA, came 11th, the Honda LPGA in Thai- at last I have realised that I am where the universities offer many land, where she ended in the top 15 much more than a golfer,” she ex- more facilities for elite athletes than and the Australian Open, where she plained on social media. “I’m a those in Europe. There, exams can was relegated to 74th place after a daughter, sister, aunt, cousin, wife, be taken on alternative dates if they bad penultimate day. Despite that friend...I can’t thank God enough coincide with tournaments, there disappointment, she went onto the for everything he has given me in are team competitions and the course on the final day “as if noth- this life and especially because my courses are more complicated. These ing had happened” and ended one family love me whether I win or are all advantages which tipped the of her favourite tournaments on a not. I have been winning at this scales when Azahara was weighing better note. Now she is facing one game called life for 30 years.” up whether to stay in Spain or go of the most challenging periods of She started playing golf “by acci- abroad. the year and will be away from home dent” and years later, when she was She graduated in Psychology and for seven consecutive weeks. already one of the best in the world, has a diploma in Business Studies Azahara did very well in two of she celebrated her first title on the from the University of Arizona, and the first three championships she American Tour with a family barbe- didn’t become a professional until has played this season, and this has cue. Azahara Muñoz shows none of 2009, when she was 21. It may seem encouraged her to keep training in the delusions of grandeur of some late to start a sporting career, but order to return to the top 20 posi- stars of this sport, although every one of the characteristics which tions in the world ranking. She says week she appears towards the top makes golf such a tremendously her week in the Bahamas was fan- of the ranking and has won over five popular sport is the fact that it can tastic: “I’m very happy with my million dollars in prize money. be played at any age. game. The pre-season work is pay- This player from San Pedro Muñoz alternates the European ing off and the good thing is that I Alcántara, who won the last two and American Tours and now has six want to do even more,” says Muñoz, The golfer from Malaga has already won six titles. :: SUR Spanish Opens, has demolished the titles, including the Sybase Match. Nadal doubles his commitment to golf

and where two of the dinners took The tennis star has just place. One highlight of the social events organised a tournament which was the dinner in the trophy room of the Rafa Nadal Museum Xperien- bears his own name ce, where about 100 people enjoyed a special cocktail party and then a sit- down dinner in one of the museum’s most special rooms. Those attending were surrounded by the tennis star’s :: ALEJANDRO DÍAZ team. His passion for golf has also trophies, and others which had been MALAGA. It is not the first time an now led to the Rafa Nadal Golf Chal- donated by international athletes for elite athlete has changed sports and lenge Tournament, sponsored by the collection. They include Nadal’s become the personality of the month Sotheby’s International Realty, which 16 Grand Slam trophies, the car in in this golf supplement. It happe- took place for the first time recently which Fernando Alonso won the ned last year, when NBA star Stephen at the Rafa Nadal Sports Centre in World Championship, Induráin’s Curry played in an official tourna- Manafor, Mallorca. ‘Sword’, Severiano Ballesteros’ cap- ment for the first time, on the Ame- The weather was good and the con- Rafa Nadal, during the tournament in Mallorca. :: SUR tain’s bag from the 1997 Ryder Cup, rican Tour. Now it is the turn of ten- dition of the three courses of Son Ser- and shirts and boots from different nis star Rafa Nadal. vera, Pula and Son Gual was exce- CEO of Sotheby’s International Real- ball, which went to Peter Mason and footballers. It is no secret that Rafa loves golf. llent during the three intense days ty Affiliates LLC, and the president Joan Suasi. As the host, Rafa gave a speech in In fact, for years he has been organ- of competition. of the Czech Republic. Other prizes Around 80 people, including par- which he said he was very pleased ising a charity tournament with José The best classified team of the three were given for the longest men’s dri- ticipants and companions, enjoyed with the way the tournament was María Olazabal, with these legends days was Rafa Nadal’s, followed by ve, to Pep Juaneda, longest women’s the three-day event at the Rafa Na- developing and was excited about or- in Spanish sport each captaining a that of Philip Withe, President and drive to Lynn Pearce, and the closest dal Sports Centre, where they stayed ganising more of them in the future. 8 ANDALUCÍA March 2018 COSTA DEL GOLF

THE MONTH IN PHOTOS

‘El Niño’. The achievements of Sergio García this past year were rec- ognised in Monaco last month when he was presented with the Laureus World Break- through of the Year award, for his victory in the 2017 Masters. It comes 18 years after he won the award the first time. :: GETTY IMAGES

European Tour. Shubhankar Sharma secured his second tour win at the recent Maybank Championship with a score of - 21. The podium was completed by Spaniards Jorge Campillo and Pablo Larrazábal. :: SUR

 WGC Mexico. Phil Mickelson, 47, came out on top in the WGC Mexico Champi- onship at the end of February - his first vic- tory since the British Open in 2013. The American saw off compatriot Justin Thomas, an opponent half his age, in a play- off. One stroke behind Champions Tour. Malaga golfer Miguel Ángel Jiménez put a on -15 was Spaniard disappointing 31st-place finish at the Boca Ratón Championship (his Published by Prensa Rafael Cabrera-Bello, first outside the top 25 on the Tour) behind him as his finished ninth Malagueña, S.A. joint third with Brit in the Chubb Classic on -12 in late February, seven behind winner Joe Director General José Luis Romero Tyrell Hatton. :: AFP Durant, and 22nd in the Champions Tour with -3 at the weekend. :: SUR

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