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PRESS KIT 24 HOURS 2017 INFORMATION ABOUT AT THE 2017 04 MICHELIN TYRES FOR THE 24 HOURS OF LE MANS 2017: A NEW LONGEVITY RECORD ON THE CARDS? 06 CLEARER TYRE TYPES IN EVERY CLASS 08 TYRE DATA PUBLICLY AVAILABLE, THANKS TO RFID TECHNOLOGY 10 MICHELIN’S PARTNERS AT THE 24 HOURS OF LE MANS 2017

THE MICHELIN CHALLENGE DESIGN COMPETITION 12 THE MICHELIN CHALLENGE DESIGN COMPETITION 14 THE MICHELIN CHALLENGE DESIGN 2017 PODIUM: THREE INNOVATIVE, FUTURISTIC PROJECTS 16 RACE-HONED INNOVATION

MOVIN’ON 20 MICHELIN OFFERS UP A VISION OF SUSTAINABLE MOBILITY FOR ALL 22 THE MICHELIN CONCEPT TYRE THAT SETS OUT A VISION FOR SUSTAINABLE MOBILITY IN THE FUTURE

2 Press kit Le Mans 24 Hours 2017 Press kit Le Mans 24 Hours 2017 3 INFORMATION ABOUT MICHELIN AT THE 24 HOURS OF LE MANS 2017

Considered a legendary venue by the teams, drivers and enthusiasts alike, it is one of the most exacting circuits in motor racing and calls for a finely-tuned aerodynamic package to cope with the cocktail of top speeds of up to 340kph down the Straight and the considerably slower turns, not to mention some extremely hard braking in places.

The portion that uses the Le Mans- loop was resurfaced a few months ago and this is likely to accentuate the difference in grip that exists between this section and the ordinary trunk and secondary roads visited elsewhere.

As far as tyres are concerned, Le Mans has always stood out as a major challenge, the number one objective being to deliver high performance both consistently and over long distances between changes. Due to the gradual climb in average speeds and an increase in downforce loads, tyres for the latest-generation – which are based on regulations introduced in 2014 – necessitate painstaking development work by Michelin.

This season’s adjustments to the regulations, which continue to place significant emphasis on energy efficiency, include a one-third reduction (and even a halving in some cases) in the number of tyres that each may use at the calendar’s six-hour races (qualifying + race). The LM P1 and LM GTE Pro teams are now effectively authorised to run just four sets per car, instead of six sets in 2016.

In response, Michelin has engineered a range of new- generation endurance racing tyres that boast even greater consistency and longer life, with no detriment to the performance levels that last season’s tyres delivered.

After being put through their paces with success at the 2017 FIA WEC’s opening rounds at Silverstone and Spa, these new tyres will be available for Michelin’s partners at Le Mans where teams can be expected to complete several stints on the same set.

The estimated 25 seconds saved in the pits by not having to change tyres at each refuelling stop could prove decisive in the final outcome, especially as the cars stop around 30 times for fuel in the course of the 24-hour marathon. he 2017 running of the Le Mans 24 Hours (June 17-18) will be the third round of this year’s FIA The tyre longevity record at Le Mans stands at 55 laps MICHELIN TYRES FOR THE 24 World Endurance Championship (WEC) after the on the same set (equivalent to approximately 750 early season’s six-hour clashes at Silverstone, TGreat Britain, and Spa-Francorchamps, . Double kilometres) since Sport completed five stints on a HOURS OF LE MANS 2017: the usual points haul will be up for grabs at the world’s single set in 2011. That achievement could well be bettered greatest endurance race. this year, however, by LMP Team or Gazoo A NEW LONGEVITY RECORD Racing whose cars are not only faster than the prototypes The 13.629km track to the south of Le Mans, which is made up chiefly of roads used by everyday traffic the rest of the fielded six years ago but also more energy efficient, and 13 ON THE CARDS? year, is reputed for being fast and technically challenging. laps per stint are expected this round instead of 11.

4 Press kit Le Mans 24 Hours 2017 Press kit Le Mans 24 Hours 2017 5 INFORMATION ABOUT MICHELIN AT THE 24 HOURS OF LE MANS 2017

TWO WET-WEATHER TYRES: WET AND FULL WET conditions despite not having a tread pattern. Since its introduction in 2012, this solution has played a decisive In case of wet weather, Michelin’s partners will be able to fit role in several races and, like the other tyres in the range, one of the brand’s treaded racing tyres, namely the WET and is now even more consistent than in previous seasons. the FULL WET for heavier rain. At high speeds, the latter is capable of clearing 120 litres of water every second! TWELVE SETS FOR 24 HOURS

A ‘HYBRID’ TYRE FOR THE LM P1 PROTOTYPES This year, a maximum of seven sets of tyres (not inclu- ding wet-weather or hybrid tyres) will be authorised per car The LM P1 teams will also be able to select the MICHELIN for qualifying and warm-up, plus a further 12 for the Hybrid which delivers high performance in damp or drying race itself.

CLEARER TYRE TYPES IN EVERY CLASS

or the 24 Hours of Le Mans 2017, Michelin’s THREE TYPES OF SLICK: partners will be able to choose from the French SOFT, MEDIUM AND HARD firm’s complete range of endurance racing rubber. Slightly more than 5,000 tyres – hauled to the circuit The SOFT-, MEDIUM- and HARD-compound slicks available Fin 13 semi-trailers – will be available for the 29 cars that for Michelin’s partners cover a wide spectrum of tempe- are competing on its products, while a staff of 45 (out of rature windows. Their individual windows overlap and 20 the 90 Michelin staff working at the race) will service the teams’ respective requirements. Michelin’s endurance Michelin team advisers will be on hand to help the teams racing tyres evolve from year to year and the latest establish a tyre strategy ahead of the start and fine-tune developments combine enhanced consistency and longevity their plans as a result of any shifts in the conditions or how with the same high performance as last year. the race unfolds.

6 Press kit Le Mans 24 Hours 2017 Press kit Le Mans 24 Hours 2017 7 INFORMATION ABOUT MICHELIN AT THE 24 HOURS OF LE MANS 2017 MICHELIN AND THE 24 HOURS OF LE MANS 2017: ORGANISATION AND LOGISTICS

very year, Le Mans stands out as one of the quadruple stinting – at least – has become a regular feature season’s biggest challenges that Michelin faces, of the LM P1 battle at Le Mans, along with triple-stinting so the many aspects of its planning for the race in the LM P2 and LM GTE classes. Meanwhile, for the need to dovetail perfectly in order to ensure that its 2014 race, Michelin introduced a range of new-generation Epartners benefit from the best possible service. LM P1 tyres which are not only 15 percent narrower but which also represent a weight saving of 8kg per set of four. For many, race week kicks off with the first practice session Combined with the reduced quotas introduced for the other on Wednesday, June 14. For Michelin, however, it all begins FIA WEC rounds in 2017, the bottom line is a saving of 12 about two months upstream at its Cataroux plant in Clermont- tonnes of raw materials over the course of the championship. Ferrand, . Alongside its covered stores area at the track, Michelin More than 5,000 tyres are manufactured before later being has a 600-square meter workshop where its 45 fitters work trucked to Le Mans in a fleet of 13 semi-trailers, with transport on three ‘production lines’ (fitting/removal, inflation, balancing). arrangements carefully planned to minimise haulage-related Like their colleagues who work for the racing teams, Michelin’s emissions. At the track, Michelin’s bespoke compound staff work in shifts on Saturday and Sunday to ensure a includes an 800-square metre covered stores area. non-stop service.

Michelin has long paid careful attention to the Twenty specialist advisers are delegated to work with each versatility of its racing tyres. Their respective operating of Michelin’s partner teams throughout the event, while 15 windows have been widened over the years to simplify engineers and development experts are on hand to monitor the work of partner teams and also significantly reduce performance and analyse the tyres as they come off the the number of tyres that need to be made and trucked to cars, before transmitting the data they collect to their Le Mans. colleagues back in Clermont-Ferrand.

The subsequent savings in terms of raw materials, energy After the race, used tyres are returned to Michelin’s base consumption and greenhouse gas emissions are compounded in central France where they are further dissected before by a gradual lengthening of each tyre’s useful life. Indeed, being recycled. TYRE DATA PUBLICLY AVAILABLE, THANKS TO RFID TECHNOLOGY

yre strategy plays a key role in endurance racing interruptions to the race ( intervention, Full Course as Michelin’s partner teams seek to maximise per- Yellow periods). formance while taking advantage of the consisten- cy and longevity of their tyres. Not having to swap A significant new development for this year’s Le Mans 24 Ttyres during a refuelling stop represents a time-saving of Hours will be the possibility to track and understand the around 25 seconds, so teams have everything to gain by teams’ tyre choices thanks to data provided on the timing multi-stinting. screens. Indeed, new graphics will display which tyres individual cars are running at any given time and how many They use Friday’s ‘rest day’ before the start to fine-tune laps these tyres have completed. their respective game-plans which cover the order in which their drivers are scheduled to appear, the number of stints The availability of this information has been made possible they expect to perform, the timing of refuelling stops, tyre thanks to RFID technology. Electronic chips embedded in choices, etc. Michelin plays an active part in establishing the tyres’ sidewalls and monitored as the cars exit the pit these game-plans thanks to the experience and analysis of lane communicate directly with the official timing system in its team advisers and engineers. real time. The same information is provided in parallel to the FIA Strategies are then adjusted as a function of unforeseen (Fédération Internationale de l’Automobile) to ensure that factors and incidents, such as changes in the weather or maximum tyre quotas are not exceeded.

8 Press kit Le Mans 24 Hours 2017 Press kit Le Mans 24 Hours 2017 9 INFORMATION ABOUT MICHELIN AT THE 24 HOURS OF LE MANS 2017 MICHELIN’S PARTNERS AT THE MICHELIN’S LM P2 PARTNERS (3 prototypes) • IDEC Sport Racing: one JS P217-Gibson prototype 24 HOURS OF LE MANS 2017 • Panis-Barthez Compétition: one Ligier JS P217-Gibson prototype

Twenty-nine of the 60 cars entered for this year’s Le Mans 24 Hours are running on Michelin • Keating Motorsport: one Riley MK30-Gibson prototype rubber, a pointer to how competitive the fight between tyre firms promises to be this year

MICHELIN’S LM P1 PARTNERS (6 prototypes)

• Porsche LMP Team (winner in 2015 and 2016): two prototypes

• Toyota Gazoo Racing: three TOYOTA TS050 Hybrid prototypes

• ByKolles Racing Team: one Enso CLM-Nismo prototype

MICHELIN’S LM GTE PRO PARTNERS (11 cars)

• AF Corse: two 488 GTEs

• Corvette Racing: two Corvette C7.Rs

• Ford Chip Ganassi Team UK: two Ford GTs

• Ford Chip Ganassi Team USA: two Ford GTs

• : one GTE

• Porsche GT Team: two RSRs

MICHELIN LM GTE AM PARTNERS (9 cars)

• Larbre Compétition: one C7.R

• Spirit of Race: two Ferrari 488 GTEs

• Clearwater Racing: two Ferrari 488 GTEs

• : two Ferrari 488 GTEs

• DH Racing: one Ferrari 488 GTE

• JMW Motorsport: one Ferrari 488 GTE

10 Press kit Le Mans 24 Hours 2017 Press kit Le Mans 24 Hours 2017 11 THE MICHELIN CHALLENGE DESIGN COMPETITION

THE GAUNTLET THROWN DOWN BY THE 2017 MICHELIN CHALLENGE DESIGN COMPETITION WAS TO DESIGN A CAR CAPABLE OF WINING LE MANS IN 2030…

Over the last decade or so, the automobile industry has The ACO (Automobile Club de l’Ouest), which has organised been particularly fertile when it comes to seeking innovative the Le Mans 24 Hours since 1923, is a strategic partner for new ideas aimed at enhancing safety and energy efficiency, the Michelin Group and both bodies share the same vision while at the same time providing the motoring public with of motorsport. irst organised in 2001, the Michelin Challenge Design Based on the precept that design studios achieve far more even more exciting models. In this respect, motorsport competition provides designers the world over with than simply conceive vehicles and actively explore applications for continues to serve as an exceptional, dynamic laboratory For the 2017 Michelin Challenge Design competition, they an opportunity to express and share their vision of new technologies, Michelin decided to create a programme for the fostering of new technologies. together came up with a futuristic and innovative challenge mobility and the automobile in the future. It is open to aimed at gaining a better understanding of how innovations Of the different forms of competition that are sanctioned by which was to design a car capable of winning the Le Mans Fprofessionals, amateurs and students alike, and projects are develop in the automotive world in the form of new designs the FIA (Fédération Internationale de l’Automobile), endu- 24 Hours in 2030. appraised by a prestigious jury of designers and experts who and their impact on production. rance racing – with Le Mans as its flagship – is one of the have helped to shape the industry and motoring. sport’s most productive disciplines in terms of spawning More than 1,400 participants from 80 countries submitted It is a way for Michelin to promote new mobility-related ideas progressive ideas. And not only does the classic French entries and a wide-ranging spectrum of projects was presented Since its launch, the Michelin Challenge Design competition and trends, and that has long been a fundamental leitmotiv race enjoy a glorious sporting past but it has also long set to the prestigious jurors. Twenty studies were then chosen has sought to address and resolve some of the automobile’s for the group which has seen taking mobility forward as one its sights on the future thanks to technical regulations de- for closer inspection by the jury in a long and rigorous process most complex social and technological issues. of its overriding missions ever since it was founded in 1889. signed to improve energy efficiency. that singled out three winning designs.

12 Press kit Le Mans 24 Hours 2017 Press kit Le Mans 24 Hours 2017 13 THE MICHELIN CHALLENGE DESIGN COMPETITION THE MICHELIN CHALLENGE 1st: TAO NI / INFINITI LE MANS 2030 «I BELIEVE A GOOD DESIGN SHOULD DESIGN 2017 PODIUM: ‘GROW’ OUT OF DEEP THINKING AND THREE INNOVATIVE, NOT ONLY OUT OF ‘WORK « Tao Ni

FUTURISTIC PROJECTS The Infiniti Le Mans 2030 features a function that allows the driver to be in command during the day before an autopilot system takes control during the hours of darkness. Tao Ni uses graphene technology to make the batteries smaller and lighter, while the car incorporates a quick battery change system. At night, when the autopilot mode takes 3rd: KURT SCANLAN / CIERZO C1 over, the lower weight without the driver calls for extra downforce. Tao Ni’s use of A.I. poses interesting questions His revolutionary Cierzo C1 prototype uses oncoming about motorsport’s future and how sporting uncertainties air to push the front of the car left or right thanks to large can be either heightened or reduced. vertical ailerons which allow it to ‘fly’ around corners. The benefit is higher cornering speeds, less energy wasted Tao Ni, 26, was born in China and achieved an industrial “Our generation is growing in a huge revolution which is due to braking and reduced tyre wear. Because the turning design bachelor degree from Tianjin Academy of Fine Arts pushed by the internet, artificial intelligence and develop- force is generated by air moving around the car, thinner in 2013. After that, he did an internship and accepted an ment,” he says. “Computers connect people to make lives profile tyres can be used and less front downforce is offer to work at the Volvo Group Shanghai Design Center. faster and more convenient, but some people are concerned required. The result is faster lap times and fewer pit stops. He then moved to London to study vehicle design at the that A.I. will one day permit humans to be replaced.” Royal College of Art where he earned a master degree in Electroactive polymers: the front struts and hubs are made July 2016. Tao Ni believes that technology is an extension of human of a type of that changes shape when an electric abilities and prefers humans, machines and computers current is run through it. As the shape of these components The thinking behind the design of his Infiniti Le Mans 2030 to work in support of each other. As a vehicle designer, alters, they direct the wheels and steering ailerons, thereby prototype is that motor racing shares several factors with he tries to discover the relationship that exists between eliminating moving parts for increased durability over the space exploration inasmuch as they both seek to challenge people and objects: “I believe a good design should ‘grow’ 24-hour race. the limits of humans and technologies. out of deep thinking and not only out of ‘work.”

The 25-year old Canadian has just completed his bachelor External telemetry: a ring of LEDs that respond to intense of industrial design with a specialisation in vehicle design driving inputs allow spectators to enjoy heightened interaction at Humber College, Toronto. by providing information visually. THE JURY FOR THE ‘LE MANS 2030’ MICHELIN CHALLENGE DESIGN 2nd: DANIEL BACELAR PEREIRA / 9

Raised in the north of Portugal, Daniel Bacelar Pereira with structural components that contribute to enhanced COMPETITION discovered his passion for car design at the age of 15. His safety. desire to be part of the world inspired him to graduate in Industrial Design at the University of In Night Mode, the car uses infrared technology to provide The 2017 Michelin Challenge Design competition (theme: • Craig Metros, Beira Interior, Covilha, in 2012, before securing a Masters’ a clearer image, with the three screens ensuring better vi- Le Mans 2030) attracted a record number of participants. Design Director, North American Exterior, degree in Multimedia Design two years later. sibility over a conventional racing car. One of the key parts of the Michelin Challenge Design competition judging process is the pre-screening of entries • Damien Michelin, For this contest, Daniel Bacelar Pereira came up with the and the selection of the winners by eminent jurors from the Honorary Juror, Michelin North America idea of turning the Le Mans 24 Hours into a fully electric world of international design. race. His innovative Michelin BatterySlick is a racing tyre The jury deliberated for two days at Circuit of the Americas, that incorporates a set of batteries. The Bentley 9 is equipped Austin, Texas, during the USA’s round of the 2016 FIA World • Joji Nagashima, with these revolutionary tyres and, as a concept car, blends Endurance Championship. Sitting alongside the jury’s Creative Director, Concept Cars, BMW Groupe Design classic with high tech. chairman Stewart Reed (Chair, Transportation Design Department, Art Center College of Design) were: It draws inspiration from cars that have actually raced at Le • Thomas Peters, Mans and features a large, forceful front end, along with • Bertrande Barre, Director of Design, Corporation a streamlined silhouette made possible by its all-electric President and Co-founder, Groupe Zebra powertrain. • Richard Plavetich, • Christopher Chapman, Vice-President, Design America The Bentley 9 is equipped with a virtual cockpit, with Chief Designer, Hyundai America, Technical Center outboard cameras providing images on three screens to give the driver with a better view of the track. Daniel Bacelar • Dave Marek, • Gilles Vidal, Pereira has also replaced the conventional windscreen Global Creative Director, Honda R&D Americas, Inc Director of Design, PSA

14 Press kit Le Mans 24 Hours 2017 Press kit Le Mans 24 Hours 2017 15 MICHELIN AND THE ACO: A SHARED VISION AND COMMON MISSION

RACING-HONED INNOVATION

he Le Mans 24 Hours is not the most famous motor motivation in competing at Le Mans is to enhance mobility,” race in the world without good reason – and not explains Michelin Motorsport Director Pascal Couasnon. simply because competitors reach speeds in excess “Mobility is synonymous with freedom, and you cannot of 340kph around the clock, with their frenetic restrict it under the pretext of excessive pollution. In order Trhythm interrupted only by pit-stops for driver and tyre not only to preserve but indeed to improve mobility, Michelin changes and fuel top-ups. More than just that, Le Mans is working hard every day to find solutions that reduce road represents the ultimate test for cars, drivers and… tyres. vehicles’ environmental footprint. As a fast-paced proving Those who reach the chequered flag in the headlining ground for innovation, motorsport plays a vital role in this LMP1 category cover a distance approaching 5,000km process, but to be able to use it as a laboratory, we clearly over the course of a single day, lapping the 13.629km need strong partners, who share a common view and circuit almost 400 times. All of these factors and more similar objectives.” explain why Le Mans is renowned as being the most challenging endurance race on the planet. Michelin continues to debut and showcase its various innovations at Le Mans and currently supplies tyres to all At Le Mans, pit-stops are at the very heart of strategy LMP1 contenders as well as to many of the manufacturers considerations, with the winning car very often being the contesting the LM GTE class, including cars as iconic as one that has spent the least time at a standstill in the pits. the new Ford GT, the Ferrari 488 GTE, the Porsche 911 In addition to outright , therefore, considerable RSR and the Corvette C7.R. “As the world’s most deman- emphasis is placed on efficiency and reliability. Michelin ding race, Le Mans offers Michelin a golden opportunity has a long and proud history in the race, which has to demonstrate its expertise to carmakers,” adds Pascal frequently served as a catalyst for innovation and the Couasnon. “Our run of 19 consecutive victories is the most development of new technologies. Over the years, the compelling proof of the quality of our tyres and the profes- manufacturer has forged a strong and mutually beneficial sionalism of our staff. A fast car alone is not enough to win relationship with race organiser, the Automobile Club de the Le Mans 24 Hours. Three key elements must all work l’Ouest (ACO). in perfect harmony – the car, its drivers and its tyres. At Le “Participating in this race bears particular significance for Mans, the tyres must be capable of completing quadruple Michelin, because we share the same vision of motorsport stints (more than 700km) without any noticeable drop-off and the same philosophy as the ACO. Michelin’s primary in performance.”

16 Press kit Le Mans 24 Hours 2017 Press kit Le Mans 24 Hours 2017 17 MICHELIN AND THE ACO: A SHARED VISION AND COMMON MISSION

The long-distance nature of this unique race is similarly significant when it comes to Michelin’s brand reputation amongst consumers. “When your tyres perform consistently well over long periods of time, it offers reassurance that you are in safe hands and can rely upon the car underneath you,” says Pascal Couasnon. “The new regulations intro- duced by the ACO this year have reduced the number of tyres available to teams in the FIA World Endurance Championship’s six-hour races by at least a third – a move made possible by the latest technological advances and, as such, entirely in-line with Michelin’s ethos and vision. In an age in which other motorsport disciplines are restricting the involvement of technology and making tyre innovation a complicated affair, the ACO has succeeded in producing a first-class show for the fans while at the same time conti- nuing to embrace relevant technical challenges.”

Since 2011, the ACO has stipulated that teams are no longer permitted to refuel and change tyres at the same time. This means that changing tyres now adds an extra 25 seconds to each pit-stop, which in turn has challenged participating tyre manufacturers to push back the boundaries when it comes to product durability.

Another rule, implemented by the ACO in 2014, obliged manufacturers to reduce the width of their tyres by approxi- mately 15 per cent (5-6cm). “The idea was to maintain the same degree of performance and durability, while reducing the quantity of raw materials used,” reveals Pascal Couasnon. “That is easier said than done, because technically-speaking, this regulation limits the contact patch between the tyre and the road. The ACO therefore tasked us with presenting new technologies aimed at both improving safety and minimising environmental impact.” Michelin responded by introducing a new, narrower LMP1 tyre, with the 31/71R18 replacing both the 36/71R18 at the front and 37/71R18 at the rear to achieve a reduction in weight of 2kg per tyre.

“Saving two kilograms of raw material per tyre was no mean feat when you consider that Michelin produces thousands of tyres every season,” Pascal Couasnon underlines. “This breakthrough has enabled Michelin to cut back on no less than five tonnes of raw materials each year.”

As much as the ACO encourages Michelin to innovate, so Michelin turns the Le Mans 24 Hours into a true technological showcase, to the obvious benefit of both parties.

“As an event organiser, you naturally want to work with the leaders in each industry,” concludes Pascal Couasnon. “If you decide to allow diesel engines or sophisticated hybrid systems, it is imperative that your partners provide similarly cutting-edge technology, and Michelin has duly conquered every challenge posed by the ACO.”

With that in mind, it was entirely logical that Michelin should select the Le Mans 24 Hours as the theme of this year’s Michelin Challenge Design competition. “Motorsport is – and must always be – a laboratory for the mobility of tomorrow, which is reflected in the spirit of the Michelin Challenge Design competition. The popularity of this topic is evidenced by the large number of participants, from some the -based manufacturer and the ACO, both of 80 different countries – proof that our sport continues to whom have their sights firmly focused on the future. “The fascinate and inspire the younger generation.” motivation and passion are the same on both sides, and MOTORSPORT IS – AND MUST ALWAYS BE – we share the same values. It is for that reason that our « Michelin’s story at Le Mans is unquestionably an enduring one, collaboration has been such a successful one – and why it A LABORATORY FOR THE MOBILITY OF TOMORROW with a deep sense of mutual trust and respect between will remain so for quite some time...” « Pascal Couasnon, Director Michelin Motorsport

18 Press kit Le Mans 24 Hours 2017 Press kit Le Mans 24 Hours 2017 19 is intended to create synergies for both current and future The event is being held over three days and focuses on projects. It was initiated by Michelin in association with the six themes: ‘New transportation experiences’, ‘Towards MICHELIN OFFERS UP A VISION agency C2 Montreal in a bid to start a border-free innovation intelligent mobility’, ‘Advances in mobility’, ‘Circular eco- community. Its primary focus is on action. Movin’On aims nomy development’, ‘Regulatory and policy incentives’ and OF SUSTAINABLE MOBILITY to reinvent mobility for a better future – a more sustainable ‘Toward safe, clean and effective mobility for all’. future – but most importantly a future that will only be possible if we all work together to achieve the same goals. Movin’On 2017 features keynote presentations, master- FOR ALL classes and networking opportunities to promote collaboration MOVIN’ON 2017: MONTREAL IN THE SPOTLIGHT and cross-pollination. WITH SIX AMBITIOUS THEMES SUSTAINABLE MOBILITY IS IN MICHELIN’S DNA OUR STRATEGY IS TRUE TO OUR HERITAGE Movin’On has a twin objective for Michelin. The event Montreal stood out as the obvious choice for the first brings together sustainable mobility stakeholders from Sustainable mobility involves giving everyone a chance Michelin’s sustainable mobility strategy is based on four Movin’On summit because the city is spearheading efforts all over the world. Michelin and its partners believe in the to travel as safely and as comfortably as possible while pillars. Each design and development initiative is focused to promote sustainable urban mobility. power of ecosystems and the intelligent sharing of solutions. also caring more about the environment. Sustainable on customer needs, encompassing the usage require- mobility is also a far-reaching vision of what mobility might ments of motorists, the safety needs of families and truc- like in the future. The challenges facing the world’s kers, the productivity demands of farmers and the pursuit major cities, natural resources and climate have forced of extreme performance by racing drivers, etc. everyone to completely rethink transportation, vehicle use SIX MAJOR ISSUES COVERED BY MOVIN’ON 2017 and fossil fuels. At Michelin, our development strategy is 1. Our goal is to increase the tyre division’s net sales by centred on sustainable mobility because we believe in the 20% by 2020. Strong growth in the global mobility market economic opportunities it will bring while strongly supporting and rapid urbanisation provide opportunities for our ener- the values of energy efficiency and sustainability. The gy-efficient solutions meeting high standards of excellence. Group made a number of commitments at COP 21. One of

them was to reduce CO2 emissions generated by tyres by 2. Our goal is to double sales from our services businesses 20% by 2030. Mobility has been our prime objective since by 2020. The objective is to optimise tyre management the company was founded in 1889. At the time, modern from a 360-degree perspective to reduce the environmental DEVELOPING forms of transport were gaining popularity. Technology has footprint, while continuing to deliver safety, and optimised WORKING TOWARDS THE CIRCULAR ECONOMY since opened up opportunities which we have consistently productivity and costs. NEW TRANSPORT seized in the interests of performance and innovation. The EXPERIENCES legitimacy of the Michelin brand is solid. We know how 3. Our goal is to triple sales from our unique mobility to design and develop sustainable mobility solutions that experiences operations by 2020. Our restaurant and tourist combine safety and performance with care for the environment. attraction selections and itinerary planning services contribute Our expertise spans radial tyres, low to the enjoyment of travel at every stage of a journey – before, tyres in the 1990s and the latest MICHELIN CrossClimate during and after. REGULATORY range. Our acquisition and diversification strategy testifies SUSTAINABLE AND POLITICAL SMART MOBILITY to our global positioning in support of all forms of mobility. 4. Our goal is to affirm our leadership in high-tech materials. MOBILITY INCENTIVES

MOBILITY TOMORROW: TOWARDS CLEAN, THE NEXT STEPS EFFICIENT AND SAFE MOBILITY

MOVIN’ON: THE GLOBAL SUSTAINABLE MOBILITY to reflect this new challenge. The first Movin’On summit SUMMIT takes place in Montreal, Canada, at the same time as the Movin’On is a call for action. COP 21 demonstrated that cities to move forward together. The event also showcases 2017 Le Mans 24 Hours race week (June 13-15). The new close cooperation between public and private organisations Michelin’s vision and provides practical applications of our The first Michelin Challenge Bibendum was held 20 years event is more collaborative and forward-looking. It show- was the key to our success. Governments and corporations strategy. We are taking advantage of the first Movin’On ago. The event has now become sustainable mobility’s cases innovation and brings together a broad spectrum of both need to commit to limiting global warming because summit to unveil our tyre of the future, the Michelin concept flagship gathering. Mobility is at the heart of everything mobility stakeholders to promote dialogue and discussion. regulations are of no use if consumer goods do not allow tyre, which encapsulates our vision. We are also presen- we do. It is a basic human need with social and economic Movin’On is designed as a forum to trade ideas and thereby the public to play a part in saving the planet. Moreover, ting our new visual identity. implications and has a huge impact on the environment. foster innovation. Attendees include scientists, visionaries and young people today tend to be more open to green mobility The Group has been singled out as one of the most The challenge we are facing now is to come up with appro- designers, as well as public authorities and private-sector and take a proactive stance, calling for ambitious initiatives. legitimate stakeholders in sustainable mobility. Michelin is priate solutions for both society and the planet which can players from all fields and industries. The aim is for everyone Movin’On invites visionaries who are keen to act and a company on the move with an ambitious vision of mobility. leverage responsible economic and social development. to come together, get inspiration, discuss initiatives and provides a forum for their ideas. Let’s tap into the drive and Movin’On 2017 provides us with the perfect opportunity to The Michelin Challenge Bibendum is now called Movin’On open up to other areas, people and viewpoints. Movin’On energy associated with innovation, greentechs and smart reaffirm our goals.

20 Press kit Le Mans 24 Hours 2017 Press kit Le Mans 24 Hours 2017 21 THE MICHELIN CONCEPT TYRE THAT A MICHELIN-DEVELOPED MOBILITY SOLUTION COMBINING SETS OUT A VISION FOR SUSTAINABLE A REVOLUTIONARY TYRE AND UNPRECEDENTED SERVICES MOBILITY IN THE FUTURE

The intuition that drove this project from the start was A 3D-printed tyre that can be ‘recharged’ depending on to combine a range of technologies to invent a solu- wear and mobility needs tion that addresses the needs of tomorrow’s world of The Michelin concept tyre is the world’s first ‘rechargeable’ sustainable and smart mobility. tyre. Thanks to 3D printing, it is possible to lay just the The Michelin concept tyre project began in the autumn of right amount of rubber onto the tyre to extend its working 2016 when Michelin’s Corporate Innovation Board (CIB) life depending on the needs of the moment and thereby simply set out a road map to conceive a technology-rich guarantee mobility at all times. solution that not only addressed tomorrow’s mobility needs but also delivered an extremely high degree of environ- The optimised tread pattern features shallow grooves in mental performance, in line with the Group’s 4R plan and order to use fewer raw materials. Depending on usage, the Michelin values. pattern can be adapted to deliver the perfect combination of comfort, safety and durability. The birth of the concept: design thinking and co-construction involving end-users. An air-less tyre thanks to an alveolar architecture The concept is the fruit of a project led by the Group’s The Michelin concept tyre is not inflated by compressed designer Mostapha EL-OULHANI which placed a significant air. Instead, it is the architecture of the casing itself that THE CIB’S CHOICE: AN ORGANIC, emphasis on design thinking and co-construction with supports the vehicle, anchors the tyre solidly to the wheel ‘RECHARGEABLE’ input from both end-users and experts. and guarantees ride comfort and safety. The tyre can suffer TYRE neither a blow-out nor a puncture. Michelin started by listening to a panel of 90 people from all walks of life, from city motorists to racing drivers, from Its alveolar architecture is the fruit of avant-garde modelling TWO PROJECTS: farmers to airline pilots and from drivers of earth moving technology inspired by what occurs in nature (a solid central AN ORGANIC TYRE AND A ‘RECHARGEABLE’ TYRE plant to children whose only form of locomotion is a . core and peripheral flexibility). “PROTOTYPE” “TESTING” MICHELIN’S This panel, from across the world, was divided into four CONCEPT groups who were asked to express how mobility affected A connected tyre their lives. Thanks to sensors, the concept provides information about DESIGN THINKING “BRIEF”“IDEATION” its state in real time. Meanwhile, thanks to a Michelin smart- DESIGN THINKING These discussions revealed a number of paramount phone application, booking an appointment to change the demands, with long tyre-life at the forefront of concerns, tyre’s configuration depending on the needs of the moment THE CIB: INTUITION “EMPATHY” although nobody wanted to lower the bar with regard to couldn’t be easier. Such modifications – a switch to wintry AND VALUES safety, while grip in all types of weather and good braking conditions, for example – are fast thanks to 3D printing performance were must-haves. At the same time, the panel technology. was collectively aware of the importance of eco-responsi- bility and being ‘clean’ consumers. The Michelin concept tyre: a convergence of the Michelin Group’s extensive technological expertise AUTUMN 2016 MARCH 2017 MOVIN‘ON 2017 When faced with the dilemma of choosing between a fully While VISTA explores what mobility might be like in the biodegradable tyre or a ‘rechargeable’ tyre, Michelin CEO future, it is actually a dream that is within reach today. and Managing General Partner Jean-Dominique Senard Indeed, it brings together a broad spectrum of technolo- and the Corporate Innovation Board said “Why not deliver gies and visions that Michelin’s R&D experts are already both?”, and that decision marked the birth of The Michelin working on and which are gradually being incorporated concept tyre. into the brand’s consumer products and services.

An organic tyre As a concept, it demonstrates the potential of all these ➜ FOCUS The materials employed are both organic and biodegra- technologies when intelligently combined to address dable to minimise its environmental footprint. today’s imperative issues of safety and durability. THE MICHELIN CONCEPT TYRE AND BIOMIMICRY

During the ideation phase, our research specialists their place in space to reveal a form, a colour and thought outside of the box to take a hard look at chemical properties, the concept was designed as MICHELIN’S CONCEPT TYRE: the relationship that exists between mass-produced a natural entity. Its birth, growth, renewal and end- objects and nature. Instead of taking the well-trod- of-life phase follow a natural process that doesn’t den path of drawing inspiration from a natural item harm the environment, in the same way as a plant 19 PATENTS COVERING PROCESSES to conceive a manufactured product, The Michelin grows from earth before returning to earth once its concept tyre’s project team analysed the phases life is completed. AND MATERIALS that precede the development of plant life, the The circular economy is a virtuous circle inspired growth of an animal and the formation of minerals. by natural life cycles and Michelin has applied it to Just as plants germinate from seed, grow and take tyre design.

22 Press kit Le Mans 24 Hours 2017 Press kit Le Mans 24 Hours 2017 23 Réalisation ACE Team - Photos DR Réalisation ACE Team

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