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CHALLENGE + FACTS & FIGURES 13 - 14 OCTOBER 2017 SYDNEY MOTORSPORT PARK I Have Raced All Around the World Including 24 Hours of Le Mans

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CHALLENGE + FACTS & FIGURES 13 - 14 OCTOBER 2017 SYDNEY MOTORSPORT PARK I Have Raced All Around the World Including 24 Hours of Le Mans WWW.WORLDTIMEATTACK.COM WORLD TIME ATTACK CHALLENGE + FACTS & FIGURES 13 - 14 OCTOBER 2017 SYDNEY MOTORSPORT PARK I have raced all around the world including 24 Hours of Le Mans. What you put on here is on par with anything I have ever seen. KEIICHI TSUCHIYA ドリキン (Professional Race Driver and Drift King) + WHAT IS WTAC? WTAC is the largest time attack event in the world and one of the largest motorsport events in the Southern Hemisphere. It attracts competitors, spectators, exhibitors and media from all around the world. Time attack is one of the purest forms of motorsport. The ultimate pursuit of speed. + MORE THAN JUST A RACE WTAC is an action-packed, 2-day event comprising of Time Attack, Drifting, Flying 500, Motorsport Legends, Stunt Shows, Trade Displays, Miss Time Attack and the largest outdoor car show in Australia. WTAC brings motorsport fans from all walks of life together. It is a celebration of racing and car culture. + BROADCAST WORLDWIDE In 2016 World Time Attack Challenge was live streamed to 48 countries worldwide and viewed by well over 670,000 people. The event was also broadcast on free-to-air TV as part of the SBS Speedweek show to a national audience of 409,591 people. + DRIFT ALL NIGHT The action doesn’t end when the sun goes down either. With 11,000+ excited fans staying to watch the International Drift Challenge under lights, WTAC also boasts the largest drift event in Australia’s history. + ROD MILLEN AND HIS PIKES PEAKS WINNING CELICA RALLY CAR + HERO CARS Over the years we have brought some of the rarest and most idolised cars to World Time Attack Challenge. Seeing these hero cars in person is a once in a lifetime experience, and to top it off they always put on amazing demonstration laps for the crowd! + KEIICHI TSUCHIYA DRIVING THE PAGANI HUAYRA BC + NISSAN / CALSONIC R88C LE MANS From racing royalty to over the top Italian hypercars. Our fans can always count on seeing something unique at WTAC. + MAZDA 767B LE MANS + FERRARI F40 WEBSITE VISITS TOTAL EVENT ONLINE REACH SPECTATORS 186,124 30,000+ Source: Google Analytics October 2016 2,750,657 Source: Ticketek October 2016 VIEWERSHIP ON Source: Google, Facebook, Instagram Stats October 2016 COMPETITORS FREE-TO-AIR TV 409,591 155 Source: AVE / SBS Speedweek 2016 WTAC Source: WTAC October 2016 FACEBOOK FANS BY NUMBERS INSTAGRAM 234.220 29,125 Source: Facebook Insights - November 2016 TOTAL LIVE STREAM VIEWS Source: Instagram November 2016 FACEBOOK REACH NEWSLETTER 1,849,432 677,079 11,297 Source: Facebook Insights - October 2016 Source: LiveStream.com + Facebook Insights October 2016 Source: Campaign Monitor - Nov 2016 DAILY TELEGRAPH STREET COVER CAR ADVICE SUPER STREET + Print Circulation: 233,837 + Monthly Visits: 15,000 + Monthly Visits: 490,000 + Facebook: 263,655 + Facebook Fans: 51,600 + Facebook Fans: 3.8 million SPEED CAFE + Print Circulation: 31,000 + Print Circulation: 57,000 THE CHRONICLES NZ PERFORMANCE CAR DOWNSHIFT AUS THE-LOWDOWN.COM + Monthly Visits: 30,000 BANZAI + Facebook Fans: 925,897 + + Facebook Fans: 371,000 + Monthly Visits: 25,000 Facebook Fans: 263,655 + Print Circulation: 20,000 + Facebook Fans: 265,000 + Print Circulation: 130,000 SPEED NATION MOTORSPORT RETRO OPTION MAGZINE + Print Circulation: 30,000 TOTAL GLOBAL REACH PERFORMANCE AUTO SOUND AUTO ACTION + + Monthly Visits: 40,000 Online: 1,463,854 + Facebook Fans: 71,000 + Print Circulation: 32,471 + Print Circulation: 15,000 19,733,497 HYPERTUNE MAGAZINE D-SPORT REV SPEED FULL BOOST + Monthly Visits: 30,000 + + Monthly Visits: 30,000 HP ACADEMY Print Circulation: 30,000 + Facebook Fans: 921,000 AUTO CRAZE + Facebook Fans: 921,000 + Print Circulation: 120,000 + Print Circulation: 120,000 GRIP SHIFT SLIDE STREET FX MOTOR MAGAZINE + Facebook: 9,471,266 SPEEDHUNTERS.COM + Facebook Fans: 29,000 + Print Circulation: 19,155 MOTOIQ.COM + Monthly Visits: 1.4 million ZEN GARAGE + Monthly Visits: 120,000 + Facebook Fans: 555,566 + Facebook Fans: 91,500 + KEY DEMOGRAPHICS + KEY DEMOGRAPHICS SPECTATOR AGE 25-34 SPECTATOR GENDER 35-44 45-54 WTAC DEMOGRAPHICS 92% 1.5% 13 - 17 92% 40% 18 - 24 10% 45 - 54 + KEY DEMOGRAPHICS 18-24 29% 25 - 34 4% 55 - 64 SPECTATOR / LIVE STREAM COUNTRY OF ORIGIN 8% 12% 35 - 44 2.5% 65 + Canada: 2.0% 8% United States: 9.4% United Kingdom: 3.8% + KEY PURCHASING FACTORS Italy 1.2% PLANNED PURCHASES IN THE NEXT YEAR Japan: 4.7% CAR OWNERSHIP BY BRAND Malaysia: 2.4% Tyres Australia: 52.3% Nissan New Zealand: 5.6% Suspension Exhaust 1 1 Honda % + OTHER: 18.3% % 1 2 0 1 Wheels Subaru % Mitsubishi Brakes 7 % % 4 1 1 1 % Engine Management Other + KEY DEMOGRAPHICS % 1 2 0 1 Transmission 2 Toyota % 4 OTHER INTERESTS % % Mazda 7 Cooling 22 % 24% Computer Games 11% Extreme Sports % 4 Forced Induction BMW 1 22% 10% Drifting Supersprint Ford Aero 2 14% Formula 1 7% WRC / Rallycross VW 4 Interior % 2% GM/Holden 12% Drag Racing 2 Paint Wrap + KEY PURCHASING FACTORS + KEY PURCHASING FACTORS + KEY PURCHASING FACTORS HOW IMPORTANT IS BRAND REPUTATION? HOW MUCH WORK DO YOU DO ON YOUR OWN CAR? WHAT MAKES YOU BUY A SPECIFIC PRODUCT? Very important None Brand reputation Price Some Maintenance Somewhat important Peer recommendation Most Maintenance Not very important Racer endorsement Most Mechanical Press reviews Not at all important Mechanical and Maintenance Packaging YOU ARE IN GOOD COMPANY JOIN THE EXCLUSIVE CLUB OF WTAC SPONSORS AND SUPPORTERS 2017 WORLD TIME ATTACK CHALLENGE 13th - 14th OCTOBER SYDNEY MOTORSPORT PARK www.worldtimeattack.com To book your sponsorship package today, or for more information contact us at: + WTAC HEAD OFFICE 36 Mary Parade, Rydalmere Phone: (02) 9638 4643 NSW 2116 Australia Email: [email protected].
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