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NASCAR Sponsorship: Who Is the Real Winner? an Event Study Proposal
NASCAR Sponsorship: Who is the Real Winner? An event study proposal A thesis submitted to the Miami University Honors Program in partial fulfillment of the requirements for University Honors with Distinction by Meredith Seurkamp May 2006 Oxford, Ohio ii ABSTRACT NASCAR Sponsorship: Who is the Real Winner? An event study proposal by Meredith Seurkamp This paper investigates the costs and benefits of NASCAR sponsorship. Sports sponsorship is increasing in popularity as marketers attempt to build more personal relationships with their consumers. These sponsorships range from athlete endorsements to the sponsorship of an event or physical venue. These types of sponsorships have a number of costs and benefits, as reviewed in this paper, and the individual firm must use its discretion whether sports sponsorship coincides with its marketing goals. NASCAR, a sport that has experienced a recent boom in popularity, is one of the most lucrative sponsorship venues in professional sports. NASCAR, which began as a single race in 1936, now claims seventy-five million fans and over one hundred FORTUNE 500 companies as sponsors. NASCAR offers a wide variety of sponsorship opportunities, such as driver sponsorship, event sponsorship, track signage, and a number of other options. This paper investigates the fan base at which these marketing messages are directed. Research of NASCAR fans indicates that these fans are typically more brand loyal than the average consumer. NASCAR fans exhibit particular loyalty to NASCAR sponsors that financially support the auto racing sport. The paper further explains who composes the NASCAR fan base and how NASCAR looks to expand into additional markets. -
KEVIN HARVICK: Track Performance History
KEVIN HARVICK: Track Performance History ATLANTA MOTOR SPEEDWAY (1.54-mile oval) Year Event Start Finish Status/Laps Laps Led Earnings 2019 Folds of Honor 500 18 4 Running, 325/325 45 N/A 2018 Folds of Honor 500 3 1 Running, 325/325 181 N/A 2017 Folds of Honor 500 1 9 Running, 325/325 292 N/A 2016 Folds of Honor 500 6 6 Running, 330/330 131 N/A 2015 Folds of Honor 500 2 2 Running, 325/325 116 $284,080 2014 Oral-B USA 500 1 19 Running, 325/325 195 $158,218 2013 AdvoCare 500 30 9 Running, 325/325 0 $162,126 2012 ×AdvoCare 500 24 5 Running, 327/327 101 $172,101 2011 AdvoCare 500 21 7 Running, 325/325 0 $159,361 2010 ×Kobalt Tools 500 35 9 Running, 341/341 0 $127,776 Emory Healthcare 500 29 33 Vibration, 309/325 0 $121,026 2009 ×Kobalt Tools 500 10 4 Running, 330/330 0 $143,728 Pep Boys Auto 500 18 2 Running, 325/325 66 $248,328 2008 Kobalt Tools 500 8 7 Running, 325/325 0 $124,086 Pep Boys Auto 500 6 13 Running, 325/325 0 $144,461 2007 Atlanta 500 36 25 Running, 324/325 1 $117,736 ×Pep Boys Auto 500 34 15 Running, 329/329 1 $140,961 2006 Golden Corral 500 6 39 Running, 313/325 0 $102,876 †Bass Pro Shops 500 2 31 Running, 321/325 9 $123,536 2005 Golden Corral 500 36 21 Running, 324/325 0 $106,826 Bass Pro Shops/MBNA 500 31 22 Running, 323/325 0 $129,186 2004 Golden Corral 500 8 32 Running, 318/325 0 $90,963 Bass Pro Shops/MBNA 500 9 35 Engine, 296/325 0 $101,478 2003 Bass Pro Shops/MBNA 500 I 17 19 Running, 323/325 0 $87,968 Bass Pro Shops/MBNA 500 II 10 20 Running, 324/325 41 $110,753 2002 MBNA America 500 8 39 Running, 254/325 0 $85,218 -
County Cracks Down on Road Rage
THURSDAY July 1. 1999 91st Year. No. 221 (407)322-2611 Sanford, FL S O C w i t i ’»-"-i h k - Serving Weather Holiday baseball Lottery Sanrord, Casselberry. Partly Winning Lake Mary, Longwood, Sunny tournaments Oviedo. Winter Springs Numbers High: 92 open today. and Semlnolo County Low: 72 3A S in c e 1 9 0 8 2A IB * □ B riefs Accidents waiting County cracks down on road rage to happen Anyone who has driven by By Joa DeSantis_________________ The latest crackdown is in response to given to drivers for failing to obey local Department. the Intersection of State Staff Writer complaints by citizens and the increased seat belt laws, five people were cited for The department spokesperson said Roads 434 snd 436 in numbers of traffic crashes caused by driving with suspended licenses, and speeders were cited all over the county Altamonte Springs knows It's SANFORD — Seminole County drivers aggressive drivers. Law enforcement three others were cited for failing to have but were particularly targeted in the tra hardly Hollywood & Vine. with a propensity to speed and run red teams were out in force Tuesday at select a driver's license while operating a motor ditional speed areas of Interstate 4, and What it 4s is the second lights look a hit at the hands of the coun ed signalized intersections throughout vehicle. There were 20 other miscella State Highways 436 and 434. worst intersection in the state ty's law enforcement agencies Tuesday. the county, attempting to heighten aware neous tickets handed out as well, mostly "This is an ongoing effort to let drivers of Florida lor dangerous The latest phase of "Operation ness by drivers of the continuing prob for equipment violations. -
Alo-Decals-Availability-And-Prices-2020-06-1.Pdf
https://alodecals.wordpress.com/ Contact and orders: [email protected] Availability and prices, as of June 1st, 2020 Disponibilité et prix, au 1er juin 2020 N.B. Indicated prices do not include shipping and handling (see below for details). All prices are for 1/43 decal sets; contact us for other scales. Our catalogue is normally updated every month. The latest copy can be downloaded at https://alodecals.wordpress.com/catalogue/. N.B. Les prix indiqués n’incluent pas les frais de port (voir ci-dessous pour les détails). Ils sont applicables à des jeux de décalcomanies à l’échelle 1:43 ; nous contacter pour toute autre échelle. Notre catalogue est normalement mis à jour chaque mois. La plus récente copie peut être téléchargée à l’adresse https://alodecals.wordpress.com/catalogue/. Shipping and handling as of July 15, 2019 Frais de port au 15 juillet 2019 1 to 3 sets / 1 à 3 jeux 4,90 € 4 to 9 sets / 4 à 9 jeux 7,90 € 10 to 16 sets / 10 à 16 jeux 12,90 € 17 sets and above / 17 jeux et plus Contact us / Nous consulter AC COBRA Ref. 08364010 1962 Riverside 3 Hours #98 Krause 4.99€ Ref. 06206010 1963 Canadian Grand Prix #50 Miles 5.99€ Ref. 06206020 1963 Canadian Grand Prix #54 Wietzes 5.99€ Ref. 08323010 1963 Nassau Trophy Race #49 Butler 3.99€ Ref. 06150030 1963 Sebring 12 Hours #11 Maggiacomo-Jopp 4.99€ Ref. 06124010 1964 Sebring 12 Hours #16 Noseda-Stevens 5.99€ Ref. 08311010 1965 Nürburgring 1000 Kms #52 Sparrow-McLaren 5.99€ Ref. -
Historic Photos
HISTORIC PHOTOS 1 2 1. Richard Childress’ first race car was a 1947 Plymouth taxi cab that he bought for $20. Photo courtesy of Richard Childress Racing 2. In his NASCAR premier series debut, Richard Childress finished 23rd during 1969’s inaugural race at Alabama International Motor Speedway (now Talladega Superspeedway). Photo courtesy of Richard Childress Racing 3. Dale Earnhardt drove the final 11 races of 1981 for Richard Childress Racing. Photo courtesy of ISC Images & Archives via Getty Images 3 4 4. NASCAR Hall of Famer Richard Petty (2010) congratulated fellow Hall of Famer Dale Earnhardt (2010) on his record- tying seventh NASCAR premier series title in 1994. Photo courtesy of Dozier Mobley/Getty Images 5. Dale Earnhardt ended 20 years of frustration by winning the 1998 Daytona 500, a race he had nearly won numerous times before. Photo courtesy of ISC Archives via Getty Images 6. Kevin Harvick’s first NASCAR premier series victory came at Atlanta Motor Speedway in 2001 in just his third start for Richard Childress Racing. 5 6 Photo courtesy of Jonathan Ferrey/ALLSPORT 7. Richard and Judy Childress formed the Childress Institute for Pediatric Trauma in 2008. Photo courtesy of Richard Childress Racing 8. Austin Dillon (right) and grandfather Richard Childress flex their muscles after Dillon’s NASCAR Truck Series championship in 2011. Photo courtesy of Chris Graythen/Getty Images 9. Ty Dillon scored the first victory of his career in the NASCAR Nationwide (now Xfinity) Series at Indianapolis Motor Speedway in July 2014. Photo courtesy of Sean Gardner/NASCAR via Getty Images 7 8 10. -
Moss Gathers No Tds, Raiders Still Win! Jump to Section by Clicking Image
August 14th, 2006 VOL. 1 ISSUE 1 moss gathers no tds, raiders still win! Jump to section by clicking image PO Box 1316 Alta Loma, CA 91701 (951) 751-1921 [email protected] PUBLISHER & CEO Ron Aguirre CHIEF FINANCIAL OFFICER Bob Polk EXECUTIVE EDITOR IN CHIEF Nick Athan DIR OF STRATEGIC ALIANCES Evan R Press PRODUCTION DESIGN TEAM Bridget Aguirre Arnold Castro Connie Hernandez Andrea Louque Ryan Pasos Gil Rios INFORMATION TECHNOLOGY Josh De Jong MARKETING [email protected] Brian Lemos CUSTOMER SERVICE [email protected] STATISTICAL SERVICES Provided by Stats Inc Associated Press MOSS GATHERS NO TDS, RAIDERS STILL WIN! MINNEAPOLIS (AP) -- Randy Moss wanted so badly to make a 2 - 0 triumphant return to Minnesota. W 16-10 He wanted to put on a show for the fans who supported him so FINAL steadfastly during his seven years here, and greeted him so warm- W 16-13 ly Monday in his first game at the Metrodome since the Vikings OAKLAND 16 traded him to Oakland before last season. MINNESOTA 13 Instead, Moss endured a frustrating night and voiced his displea- sure with both coach Art Shell for the way he benched the receiver and the Vikings organization that shipped him away. QTR SUMMARY Raiders WR Randy Moss, left, is tripped up but not before he gains 16 yards Moss had one catch for 16 yards and Aaron Brooks looked ragged on a second quarter pass from Aaron Brooks, leaving Vikings cornerback 1 2 3 4 again in the Raiders’ 16-13 preseason victory. Dovonte Edwards, right, on the turf Monday. -
Objectif Animation
1 MYSTERIES IN THE ARCHIVES Lesson Plan by Louise Sarrasin, educator Commission scolaire de Montréal (CSDM), Montreal, Quebec Objective To help students discover or learn more about famous or lesser-known media images that capture key events of the 20th century so they can situate the events on a timeline, better understand them and analyze certain aspects. Target audience Students age 14 to 20 Connections Arts and Culture Languages Social Sciences Films needed for the lesson plan Films in the Mysteries in the Archives collection headed by Serge Viallet (10 x 26 min) Summary of the lesson plan This lesson plan will enable students to discover or rediscover media images that capture key events in the history of the 20th century. It will help them see how the images were used by the filmmakers, journalists or the media to present this history in a certain way. In viewing films directed by Serge Viallet, Julien Gaurichon and Alexandre Auque in the Mysteries in the Archives collection, students will examine and question the footage presented so as to better understand the role that such images can play in interpreting history. In so doing, they will hone their analytical skills and critical judgment in order to develop a well-founded opinion (see Note 1). Preparatory activity: Images and facts Approximate duration: 60 min Begin by writing the following words by Serge Viallet on the board or a flipchart: “Images tell stories, and we tell the story of the images.” Get your students to comment on this quote by asking them the following questions: -
Fedex Racing Press Materials 2013 Corporate Overview
FedEx Racing Press Materials 2013 Corporate Overview FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $43 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world’s most admired and trusted employers, FedEx inspires its more than 300,000 team members to remain “absolutely, positively” focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, go to news.fedex.com 2 Table of Contents FedEx Racing Commitment to Community ..................................................... 4-5 Denny Hamlin - Driver, #11 FedEx Toyota Camry Biography ....................................................................... 6-8 Career Highlights ............................................................... 10-12 2012 Season Highlights ............................................................. 13 2012 Season Results ............................................................... 14 2011 Season Highlights ............................................................. 15 2011 Season Results ............................................................... 16 2010 Season Highlights. 17 2010 Season Results ............................................................... 18 2009 Season Highlights ........................................................... -
Catalogue Half Sized
Nov 2010 e u g o l a t a c & r e t t e Paul Skilleter enjoying Nigel Webb’s Mike Hawthorn Jaguar Mk1 recreation l PaulSkilleterBooks/PJPublishingLtd s 38,FarmLaneSouth BartononSea NEWMILTON w Hampshire Tel:01425612669 e e-mail:[email protected] Web:www.PaulSkilleterBooks.Co.Uk n November2010 2 ListerJaguarBookLaunch The book was launched at Race Retro, Stoneleigh, 12 -14 March 2010! When Ted Walker and I set out to record the history of Lister using Ted’s Ferret Fotographics archives as the basis, we certainly didn’t realise that what began as a relatively simple photo-book would turn into the major work that it did. But when I approached Brian Lister and told him of our intentions, he soon became personally interested in the project, and began to uncover all sorts of fascinating documents and pictures. Augmented by more period photographs from his former chief mechanic Edwin ‘Dick’ Barton, the book grew into a full- blown history of Lister, covering all Brian’s cars and telling the story of the family company, George Lister Engineering (which still flourishes today, incidentally, though it ceased to have any connection with cars after the team retired in 1959). The final cog in the mechanism, as it were, was John Pearson. As I say in the book’s introduction, John has had a longer continuous relationship with Listers than anyone else, and when I first came onto the scene around 1966, John was one of the first Jaguar racing people I met. I soon learned that for several years from 1962 he had been mechanic to John Coundley, that prolific owner and driver of Lister-Jaguars, and before that had seen the earliest Listers perform and watched Lister works driver Archie Scott Brown in his prime. -
Numerical Kansas Speedway Banquet 400 Provided by NASCAR Statistical Services - Fri, Sep 29, 2006 @ 11:13 AM Eastern
Entry List - Numerical Kansas Speedway Banquet 400 Provided by NASCAR Statistical Services - Fri, Sep 29, 2006 @ 11:13 AM Eastern Car Driver Driver's Hometown Team Name Owner 1 01 Joe Nemechek Lakeland, FL U.S. Army Chevrolet Robert Ginn 2 1 Martin Truex Jr. # Mayetta, NJ Bass Pro Shops/Tracker Chevrolet Teresa Earnhardt 3 2 Kurt Busch Las Vegas, NV Miller Lite Dodge Roger Penske 4 * 4 Scott Wimmer Wausau, WI Lucas Oil Chevrolet Larry McClure 5 5 Kyle Busch Las Vegas, NV Kellogg's Chevrolet Rick Hendrick 6 * 06 Todd Kluever Sun Prairie, WI 3M Ford Jack Roush 7 6 Mark Martin Batesville, AR AAA Ford Jack Roush 8 07 Clint Bowyer # Emporia, KS Jack Daniel's Chevrolet Richard Childress 9 7 Robby Gordon Orange, CA Harrah's Chevrolet Robby Gordon 10 8 Dale Earnhardt Jr. Kannapolis, NC Budweiser Chevrolet Teresa Earnhardt 11 9 Kasey Kahne Enumclaw, WA Dodge Dealers/UAW Dodge Ray Evernham 12 10 Scott Riggs Bahama, NC Valvoline/Stanley Tools Dodge James Rocco 13 11 Denny Hamlin # Chesterfield, VA FedEx Freight Chevrolet J.D. Gibbs 14 12 Ryan Newman South Bend, IN Alltel Dodge Roger Penske 15 14 Sterling Marlin Columbia, TN Ginn Clubs & Resorts Chevrolet Robert Ginn 16 16 Greg Biffle Vancouver, WA National Guard/Subway Ford Geoffrey Smith 17 17 Matt Kenseth Cambridge, WI DeWalt Ford Mark Martin 18 18 J.J. Yeley # Phoenix, AZ Interstate Batteries Chevrolet Joe Gibbs 19 19 Elliott Sadler Emporia, VA Dodge Dealers/UAW Dodge Ray Evernham 20 20 Tony Stewart Rushville, IN The Home Depot Chevrolet Joe Gibbs 21 21 Ken Schrader Fenton, MO Motorcraft/USAF -
20 7584 7403 E-Mail [email protected] 1958 Brm Type 25
14 QUEENS GATE PLACE MEWS, LONDON, SW7 5BQ PHONE +44 (0)20 7584 3503 FAX +44 (0)20 7584 7403 E-MAIL [email protected] 1958 BRM TYPE 25 Chassis Number: 258 Described by Sir Stirling Moss as the ‘best-handling and most competitive front-engined Grand Prix car that I ever had the privilege of driving’, the BRM P25 nally gave the British Formula One cognoscenti a rst glimpse of British single seater victory with this very car. The fact that 258 remains at all as the sole surviving example of a P25 is something to be celebrated indeed. Like the ten other factory team cars that were to be dismantled to free up components for the new rear-engined Project 48s in the winter of 1959, 258 was only saved thanks to a directive from BRM head oce in Staordshire on the express wishes of long term patron and Chairman, Sir Alfred Owen who ordered, ‘ensure that you save the Dutch Grand Prix winner’. Founded in 1945, as an all-British industrial cooperative aimed at achieving global recognition through success in grand prix racing, BRM (British Racing Motors) unleashed its rst Project 15 cars in 1949. Although the company struggled with production and development issues, the BRMs showed huge potential and power, embarrassing the competition on occasion. The project was sold in 1952, when the technical regulations for the World Championship changed. Requiring a new 2.5 litre unsupercharged power unit, BRM - now owned by the Owen Organisation -developed a very simple, light, ingenious and potent 4-cylinder engine known as Project 25. -
Fuel-Tank Manufacturer Plans Large-Scale Expansion
KESSEL’S HAT TRICK LIFTS US HOCKEY, SPORTS B1 LEESBURG, FLORIDA Monday, February 17, 2014 www.dailycommercial.com PRISONS: Use of smuggled LIVING HEALTHY: Study ties cellphones on the rise, A3 weather to stroke rates, C1 Kerry: Climate change is world’s ‘most fearsome’ WMD MATTHEW LEE shoddy science and scientists gled out big oil and coal con- AP Diplomatic Writer to delay measures needed to re- cerns as the primary offenders. JAKARTA, Indonesia — Cli- duce emissions of greenhouse “We should not allow a tiny mate change may be the gases at the risk of imperiling minority of shoddy scientists world’s “most fearsome” weap- the planet. He also went after and science and extreme ideo- on of mass destruction and ur- those who dispute who is re- logues to compete with sci- gent global action is needed sponsible for such emissions, entific facts,” Kerry told the to combat it, U.S. Secretary of arguing that everyone and ev- audience gathered at a U.S. State John Kerry said on Sun- ery country must take responsi- Embassy-run American Cen- day, comparing those who bility and act immediately. ter in a Jakarta shopping mall. deny its existence or question “We simply don’t have time “Nor should we allow any its causes to people who insist to let a few loud interest groups room for those who think that the Earth is flat. hijack the climate conversa- the costs associated with doing In a speech to Indonesian stu- tion,” he said, referring to what the right thing outweigh the benefits.” EVAN VUCCI / AP dents, civic leaders and govern- he called “big companies” that “The science is unequivo- U.S.