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Table of Contents TABLE OF CONTENTS MEDIA INFORMATION 1 FOX NASCAR PRODUCTION STAFF 2 DAYTONA 500 PRODUCTION ELEMENTS 3-4 DAYTONA 500 AUDIENCE FACTS 5-6 DAYTONA 500 AUDIENCE HISTORY 7-8 DAYTONA SPEEDWEEKS ON FOX PROGRAMMING SCHEDULE 9-12 JEFF GORDON’S DAYTONA 500 KICKOFF CELEBRATION ON FOX 13 FOX DEPORTES 14 FOX DIGITAL 15-17 FOX SPORTS SUPPORTS 18 FOX NASCAR HISTORY & TIMELINE 19-21 MOTOR SPORTS ON FOX 22-24 BROADCASTER & EXECUTIVE BIOS 25-48 MEDIA INFORMATION The FOX NASCAR Daytona 500 press kit has been prepared by the FOX Sports Communications Department to assist you with your coverage of this year’s “Great American Race” on Sunday, Feb. 21 (1:00 PM ET) on FOX and will be updated continuously on our press site: www.foxsports.com/presspass. The FOX Sports Communications staff is available to provide further information and facilitate interview requests. Updated FOX NASCAR photography, featuring new FOX NASCAR analyst and four-time NASCAR champion Jeff Gordon, along with other FOX on-air personalities, can be downloaded via the aforementioned FOX Sports press pass website. If you need assistance with photography, contact Ileana Peña at 212/556-2588 or [email protected]. The 59th running of the Daytona 500 and all ancillary programming leading up to the race is available digitally via the FOX Sports GO app and online at www.FOXSportsGO.com. FOX SPORTS ON-SITE COMMUNICATIONS STAFF Chris Hannan EVP, Communications & Cell: 310/871-6324; Integration [email protected] Lou D’Ermilio SVP, Media Relations Cell: 917/601-6898; [email protected] Erik Arneson VP, Media Relations Cell: 704/458-7926; [email protected] Megan Englehart Publicist, Media Relations Cell: 336/425-4762 [email protected] Eddie Motl Manager, Media Relations Cell: 845/313-5802 [email protected] Claudia Martinez Director, FOX Deportes Media Cell: 818/421-2994; Relations claudia.martinez@foxcom 2016 DAYTONA 500 MEDIA CONFERENCE CALL & REPLAY FOX Sports is conducting a media event and simultaneous conference call from the Daytona International Speedway Infield Media Center on Thursday, Feb. 18 at 10:30 AM ET with FOX NASCAR analysts Jeff Gordon, Darrell Waltrip and Larry McReynolds and race announcer Mike Joy. The call in number is: 719-325-2244. A replay of this call is available by dialing 719-457-0820. Please enter passcode 8175407 when prompted. For photos of FOX NASCAR on-air personalities or logos, please visit http://www.foxsports.com/presspass/shows-properties/property/nascar-on-fox/assets. For further assistance, please contact Anne Pennington at [email protected] or Ileana Pena at [email protected]. PRODUCTION STAFF PRESIDENT, COO & EXECUTIVE PRODUCER Eric Shanks PRESIDENT, FOX SPORTS PRODUCTION & EXECUTIVE PRODUCER John Entz PRESIDENT, FOX SPORTS NATIONAL NETWORKS Jamie Horowitz SENIOR VP, PRODUCTION & TALENT DEVELOPMENT Jacob Ullman SENIOR VP, PRODUCTION & COORDINATING STUDIO PRODUCER Bill Richards SENIOR VP, NASCAR PRODUCTION Steve Craddock ON-SITE PRODUCTION STAFF FOX NETWORK CENTER Richie Zyontz Coordinating Producer OPERATIONS/STAFF Artie Kempner Coordinating Director Gary Hartley EVP, Graphics Barry Landis Race Producer Brad Zager EVP, Prod. &Operations Jacob Jolivette Prerace Producer Mike Davies SVP, Field Operations Jeremy Green Prerace Director Jack Simmons SVP, Sports Operations Don Bui XFINITY Prerace Producer Dustin Myers SVP, Production Operations Pam Miller Pit Producer Zac Fields SVP, Graphics & Technology David Blatt Feature Producer Lindsey Mandia Feature Producer Dan Masi Feature Producer Daren Foster Associate Director Rich Gross Associate Director Eric Mandia Associate Director Jeremy Mennell Associate Producer Don Gaby Broadcast Associate Paul Marmaro Broadcast Associate Brandon Terralavoro Broadcast Associate Jordan Wolff Broadcast Associate Lynn Mignani Production Coordinator DAYTONA 500 PRODUCTION ELEMENTS FOX Lab in force at Daytona 500 - FOX Sports' center for innovation, FOX Lab is rolling out some new technologies for the Daytona 500, along with some that have been enhanced for 2016: AUGMENTED REALITY AND THE VIRTUAL CAR FOX is putting immersive 3D graphics in the middle of the action, giving our reporters the ability to point out the features of a racecar in augmented reality through the virtual version of the cutaway car. Utilizing VIZ-RT technology, FOX Sports uses a high-tech touchscreen to provide magnified looks at the smallest details of the high-powered machines on the track. It gives viewers a clear and illustrative explanation of how the car works and performs through its components. VIRTUAL GRAPHICS Camera-tracking technologies from Stype provide FOX Sports the ability to place 3D graphics in the real environment. For example, FOX showcases specialty graphics including virtual leaderboards, sponsor enhancements and race summaries, are projected onto the track. MORE SUPER MOTION AND HIGHER FRAME RATES High-speed cameras are placed in strategic areas to replay the action in high speed. 4k cameras – with the next generation of 4k cameras – will be able to replay and zoom into the action now as a high-frame-rate camera. With one camera, we can now break down a wreck in multiple ways using a single camera shot – zoom into the car that caused the wreck, the car that got caught up in it, and the one that got away. Gopher Cam returns for its 8th season of NASCAR, now with a new lens and new positions in harm’s way right in the middle of the track as you see 43 cars go over it. All LED lights for broadcasts. GROUND CAM POSITIONING FOX’s Ground Cam is a small, stationary high-definition point-of-view camera buried underneath the asphalt track surface. The cameras have been paired with high quality condenser microphones for an unbelievably realistic audio/video experience. Advances in lens quality and materials enable FOX to provide a much wider and clearer field of view. For Daytona, there are four cameras placed in harm’s way, including one in Turn 4 and another on the backstretch, positioned so cars run the cameras over at more than 200 mph. GYRO-CAM Gyro-Cam is a gyro-stabilized, in-car camera mounted in the center of the cockpit that rotates as cars enter Daytona International Speedway’s extreme 31-degree banked turns, keeping its view level with the horizon at all times. The resulting look demonstrates to viewers just how dramatic Daytona’s turn angles are at race speed. EQUIPMENT BREAKDOWN FOX Sports employs six main mobile production units in the multi-network television compound at Daytona International Speedway. In addition, the network’s coverage from Speedweeks requires two satellite uplinks and a set of mobile generators that provide nearly two megawatts of power independent of the local power source. This command center directs the following arsenal of production equipment: 20 manned cameras 4 in-track ground cameras 1 Phantom 4k Flex camera 2 Xmo cameras located at the end of pit road and the start/finish line 1 Tower Cam (33’ version) 2 grass cams 10 robotic race cameras 3 robotic Hollywood Hotel cameras Jib camera with Stype 3d enhancement 8 in-car camera packages, each featuring three different camera angles 4 wireless roving pit/garage camera crews 2 in-car Gyro-Cams 25 digital video replay devices with more than 110 channels of recording/play out 40 race team communication radios, one for each car on the track More than 150 microphones placed along the track and throughout Daytona International Speedway Special audio editing unit employed solely for driver to crew chief communication to play back live interaction as well as edited material The iconic Hollywood Hotel mobile studio DAYTONA 500/DAYTONA SPEEDWEEKS AUDIENCE FACTS The 2015 DAYTONA 500 on FOX averaged a 7.7/17 household rating/share with 13.4 million viewers, +44% better than the previous year’s rain-impacted 9.3 million viewers (5.6/10). 23.5 million viewers watched all or part of the 2015 “Great American Race.” The 2015 SPRINT UNLIMITED averaged 5.6 million viewers, powering FOX to a first- place finish in prime time among broadcast networks across all key male and adult demos including A18-49 and A18-34. Last year’s DAYTONA 500 was the most-watched NASCAR event ever on FOX SPORTS GO, posting a 220% increase in unique visitors over 2014’s race. In addition, mobile consumption of NASCAR content on FOXSports.com was up 63% versus 2014. According to Nielsen’s SocialGuide, the 2015 DAYTONA 500 accounted for 297,300 total tweets from 10:00 AM ET to 8:00 PM ET, with 113,600 unique authors, a unique audience of 5.8 million and 50.6 million impressions. FOX/FS1 NASCAR SPRINT CUP AUDIENCE FACTS FOX: No. 1-rated NASCAR network. No. 1-rated regular season sport February through June and the No. 2-rated regular season sport overall next to the NFL. No. 1 sport in fan brand loyalty to sponsors (Source: Turnkey Sports). No. 1 sport in ad recall (Source: Nielsen Brand Effect). No. 1 sport in percent of event telecast viewed (50%). Compared to primetime broadcast and cable entertainment programming watched live from February through June, FOX/FS1’s NASCAR races ranked among the top-10 programs for Men 18-49 and Men 25-54. Attracts viewers with above-average median incomes ($52,100 vs. $48,400 TV average). Attracts viewers with above-average discretionary spending ($13,851 vs. $13,636 Total US average) (Source: Simmons Spring 2015 Full Year Study). 2015 NASCAR Sprint Cup All-Star Race delivered its largest audience in four years and was the most-watched telecast of the weekend on ad-supported cable. FS1 aired eight NASCAR Sprint Cup races in 2015, averaging 3,515,000 viewers (Budweiser Duel, Martinsville, Kansas, NASCAR Sprint All-Star Race, Dover, Pocono, Michigan and Sonoma).
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