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NASCAR Sponsorship: Who Is the Real Winner? an Event Study Proposal
NASCAR Sponsorship: Who is the Real Winner? An event study proposal A thesis submitted to the Miami University Honors Program in partial fulfillment of the requirements for University Honors with Distinction by Meredith Seurkamp May 2006 Oxford, Ohio ii ABSTRACT NASCAR Sponsorship: Who is the Real Winner? An event study proposal by Meredith Seurkamp This paper investigates the costs and benefits of NASCAR sponsorship. Sports sponsorship is increasing in popularity as marketers attempt to build more personal relationships with their consumers. These sponsorships range from athlete endorsements to the sponsorship of an event or physical venue. These types of sponsorships have a number of costs and benefits, as reviewed in this paper, and the individual firm must use its discretion whether sports sponsorship coincides with its marketing goals. NASCAR, a sport that has experienced a recent boom in popularity, is one of the most lucrative sponsorship venues in professional sports. NASCAR, which began as a single race in 1936, now claims seventy-five million fans and over one hundred FORTUNE 500 companies as sponsors. NASCAR offers a wide variety of sponsorship opportunities, such as driver sponsorship, event sponsorship, track signage, and a number of other options. This paper investigates the fan base at which these marketing messages are directed. Research of NASCAR fans indicates that these fans are typically more brand loyal than the average consumer. NASCAR fans exhibit particular loyalty to NASCAR sponsors that financially support the auto racing sport. The paper further explains who composes the NASCAR fan base and how NASCAR looks to expand into additional markets. -
KEVIN HARVICK: Track Performance History
KEVIN HARVICK: Track Performance History ATLANTA MOTOR SPEEDWAY (1.54-mile oval) Year Event Start Finish Status/Laps Laps Led Earnings 2019 Folds of Honor 500 18 4 Running, 325/325 45 N/A 2018 Folds of Honor 500 3 1 Running, 325/325 181 N/A 2017 Folds of Honor 500 1 9 Running, 325/325 292 N/A 2016 Folds of Honor 500 6 6 Running, 330/330 131 N/A 2015 Folds of Honor 500 2 2 Running, 325/325 116 $284,080 2014 Oral-B USA 500 1 19 Running, 325/325 195 $158,218 2013 AdvoCare 500 30 9 Running, 325/325 0 $162,126 2012 ×AdvoCare 500 24 5 Running, 327/327 101 $172,101 2011 AdvoCare 500 21 7 Running, 325/325 0 $159,361 2010 ×Kobalt Tools 500 35 9 Running, 341/341 0 $127,776 Emory Healthcare 500 29 33 Vibration, 309/325 0 $121,026 2009 ×Kobalt Tools 500 10 4 Running, 330/330 0 $143,728 Pep Boys Auto 500 18 2 Running, 325/325 66 $248,328 2008 Kobalt Tools 500 8 7 Running, 325/325 0 $124,086 Pep Boys Auto 500 6 13 Running, 325/325 0 $144,461 2007 Atlanta 500 36 25 Running, 324/325 1 $117,736 ×Pep Boys Auto 500 34 15 Running, 329/329 1 $140,961 2006 Golden Corral 500 6 39 Running, 313/325 0 $102,876 †Bass Pro Shops 500 2 31 Running, 321/325 9 $123,536 2005 Golden Corral 500 36 21 Running, 324/325 0 $106,826 Bass Pro Shops/MBNA 500 31 22 Running, 323/325 0 $129,186 2004 Golden Corral 500 8 32 Running, 318/325 0 $90,963 Bass Pro Shops/MBNA 500 9 35 Engine, 296/325 0 $101,478 2003 Bass Pro Shops/MBNA 500 I 17 19 Running, 323/325 0 $87,968 Bass Pro Shops/MBNA 500 II 10 20 Running, 324/325 41 $110,753 2002 MBNA America 500 8 39 Running, 254/325 0 $85,218 -
Post-Race Report
Loop Data Statistics Post-Race Report Pocono 500 June 10, 2007 Provided by STATS LLC and NASCAR - Tuesday, June 24, 2008 NASCAR Nextel Cup Series Average Running Position Sum of driver position on each lap - divided by the laps run in the race. Pocono 500 Pocono Raceway June 10, 2007 Car Finish Average Rk. Number Driver Team Pos. Place 1 20 Tony Stewart The Home Depot 5 3.623 2 12 Ryan Newman alltel 2 3.660 3 11 Denny Hamlin FedEx Ground 6 4.311 4 1 Martin Truex Jr. Bass Pro Shops/Tracker Boats 3 5.170 5 5 Kyle Busch Kellogg's/CARQUEST 8 6.830 6 24 Jeff Gordon DuPont 1 8.764 7 25 Casey Mears National Guard/GMAC 4 9.500 8 8 Dale Earnhardt Jr. Budweiser 12 9.509 9 31 Jeff Burton AT&T Mobility 13 11.104 10 17 Matt Kenseth DeWalt 9 11.396 11 29 Kevin Harvick Shell/Pennzoil 11 12.792 12 48 Jimmie Johnson Lowe's 42 13.491 13 18 J.J. Yeley Interstate Batteries 17 14.660 14 99 Carl Edwards Office Depot 14 15.236 15 2 Kurt Busch Miller Lite 16 16.613 16 9 Kasey Kahne Dodge Dealers/UAW 22 16.858 17 07 Clint Bowyer Jack Daniel's 10 17.179 18 01 Mark Martin U.S. Army 7 17.717 19 43 Bobby Labonte Cheerios/Betty Crocker 19 20.142 20 88 Ricky Rudd Snickers 27 21.368 21 19 Elliott Sadler Dodge Dealers/UAW 21 21.858 22 42 Juan Pablo Montoya Texaco/Havoline 20 23.764 23 40 David Stremme Coors Light 23 23.840 24 83 Brian Vickers Red Bull 35 24.302 25 13 Joe Nemechek Haier 15 26.019 26 26 Jamie McMurray IRWIN Industrial Tools 29 26.387 27 10 Scott Riggs Valvoline/Stanley Tools 18 26.915 28 41 Reed Sorenson Target 24 27.057 29 14 Sterling Marlin PEPBOYS Auto -
2007 SC Playoff Summaries
PITTSBURGH PENGUINS STANLEY CUP CHAMPIONS 2 0 0 9 Craig Adams, Philippe Boucher, Matt Cooke, Sidney Crosby CAPTAIN, Pascal Dupuis, Mark Eaton, Ruslan Fedotenko, Marc-Andre Fleury, Mathieu Garon, Hal Gill, Eric Godard, Alex Goligoski, Sergei Gonchar, Bill Guerin, Tyler Kennedy, Chris Kunitz, Kris Letang, Evgeni Malkin, Brooks Orpik, Miroslav Satan, Rob Scuderi, Jordan Staal, Petr Sykora, Maxime Talbot, Mike Zigomanis Mario Lemieux CO-OWNER/CHAIRMAN Ray Shero GENERAL MANAGER, Dan Bylsma HEAD COACH © Steve Lansky 2010 bigmouthsports.com NHL and the word mark and image of the Stanley Cup are registered trademarks and the NHL Shield and NHL Conference logos are trademarks of the National Hockey League. All NHL logos and marks and NHL team logos and marks as well as all other proprietary materials depicted herein are the property of the NHL and the respective NHL teams and may not be reproduced without the prior written consent of NHL Enterprises, L.P. Copyright © 2010 National Hockey League. All Rights Reserved. 2009 EASTERN CONFERENCE QUARTER—FINAL 1 BOSTON BRUINS 116 v. 8 MONTRÉAL CANADIENS 93 GM PETER CHIARELLI, HC CLAUDE JULIEN v. GM/HC BOB GAINEY BRUINS SWEEP SERIES Thursday, April 16 1900 h et on CBC Saturday, April 18 2000 h et on CBC MONTREAL 2 @ BOSTON 4 MONTREAL 1 @ BOSTON 5 FIRST PERIOD FIRST PERIOD 1. BOSTON, Phil Kessel 1 (David Krejci, Chuck Kobasew) 13:11 1. BOSTON, Marc Savard 1 (Steve Montador, Phil Kessel) 9:59 PPG 2. BOSTON, David Krejci 1 (Michael Ryder, Milan Lucic) 14:41 2. BOSTON, Chuck Kobasew 1 (Mark Recchi, Patrice Bergeron) 15:12 3. -
2019 CAROLINA HURRICANES DRAFT GUIDE Rogers Arena • Vancouver, B.C
2019 CAROLINA HURRICANES DRAFT GUIDE Rogers Arena • Vancouver, B.C. Round 1: Friday, June 21 – 8 P.M. ET (NBCSN) Hurricanes pick: 28th overall Rounds 2-7: Saturday, June 22 – 1 P.M. ET (NHL Network) Hurricanes picks: Round 2: 36th overall (from BUF), 37th overall (from NYR) and 59th overall; Round 3: 90th overall; Round 4: 121st overall; Round 5: 152nd overall; Round 6: 181st overall (from CGY) and 183rd overall; Round 7: 216th overall (from BOS via NYR) The Carolina Hurricanes hold ten picks in the 2019 NHL Draft, including four in the first two rounds. The first round of the NHL Draft begins on Friday, June 21 at Rogers Arena in Vancouver and will be televised on NBCSN at 8 p.m. ET. Rounds 2-7 will take place on Saturday, June 22 at 1 p.m. ET and will be televised on NHL Network. The Hurricanes made six selections in the 2018 NHL Draft in Dallas, including second-overall pick Andrei Svechnikov. HURRICANES ALL-TIME FIRST HURRICANES DRAFT NOTES ROUND SELECTIONS History of the 28th Pick – Carolina’s first selection in the 2019 NHL Draft will be 28th overall in the first round. Hurricanes captain Justin Williams was taken 28th overall by Year Overall Player Philadelphia in the 2000 NHL Draft, and his 786 career points (312g, 474a) are the most 2018 2 Andrei Svechnikov, RW all-time by a player selected 28th. Other notable active NHL players drafted 28th overall 2017 12 Martin Necas, C include Cory Perry, Nick Foligno, Matt Niskanen, Charlie Coyle, and Brady Skjei. -
Teen Stabbing Questions Still Unanswered What Motivated 14-Year-Old Boy to Attack Family?
Save $86.25 with coupons in today’s paper Penn State holds The Kirby at 30 off late Honoring the Center’s charge rich history and its to beat Temple impact on the region SPORTS • 1C SPECIAL SECTION Sunday, September 18, 2016 BREAKING NEWS AT TIMESLEADER.COM '365/=[+<</M /88=C6@+83+sǍL Teen stabbing questions still unanswered What motivated 14-year-old boy to attack family? By Bill O’Boyle Sinoracki in the chest, causing Sinoracki’s wife, Bobbi Jo, 36, ,9,9C6/Ľ>37/=6/+./<L-97 his death. and the couple’s 17-year-old Investigators say Hocken- daughter. KINGSTON TWP. — Specu- berry, 14, of 145 S. Lehigh A preliminary hearing lation has been rampant since St. — located adjacent to the for Hockenberry, originally last Sunday when a 14-year-old Sinoracki home — entered 7 scheduled for Sept. 22, has boy entered his neighbors’ Orchard St. and stabbed three been continued at the request house in the middle of the day members of the Sinoracki fam- of his attorney, Frank Nocito. and stabbed three people, kill- According to the office of ing one. ily. Hockenberry is charged Magisterial District Justice Everyone connected to the James Tupper and Kingston case and the general public with homicide, aggravated assault, simple assault, reck- Township Police Chief Michael have been wondering what Moravec, the hearing will be lessly endangering another Photo courtesy of GoFundMe could have motivated the held at 9:30 a.m. Nov. 7 at person and burglary in connec- In this photo taken from the GoFundMe account page set up for the Sinoracki accused, Zachary Hocken- Tupper’s office, 11 Carverton family, David Sinoracki is shown with his wife, Bobbi Jo, and their three children, berry, to walk into a home on tion with the death of David Megan 17; Madison, 14; and David Jr., 11. -
Liste Aller Carrera Evolution Fahrzeuge
Vorwort Carrera Evolution: Die Liste ! September 2021 Inhaltverzeichnis: Seite 1: Copyright und Kontakt Seite 2: Allgemeine Informationen zur Benutzung und zum Inhalt der Liste Seite 2: Allgemeine Hinweise zu den Abbildungen in den Katalogen Seite 2: Hinweise zur digitalen Nachrüstung der Fahrzeuge Seite 2: Hinweise zu digitalen Fahrzeugen und Varianten aus dem Pro-X System Seite 2: Hinweise zu digitalen Fahrzeugen und Varianten aus dem Digital 132 System Seite 3: Liste der Fahrwerks-Generationen und deren Erkennungsmerkmale Seite 4: Liste der Evolution Fahrzeuge Seite 20: Liste der Sound of Motors Fahrzeuge Seite 20: Liste der Rohkarossen Seite 21: Liste bekannter Einzelstücke und Muster Seite 22: Liste von Eventmodellen, die offiziell von Carrera bzw. im Auftrag von Carrera angefertigt wurden Seite 22: Liste von modifizierten Standardmodellen, die nachträglich von dritter Seite verändert wurden Seite 23: Liste von Rohkarossen aus Resine, die von dritter Seite hergestellt wurden und auf Carrera Fahrwerke passen Seite 24: Liste der Evolution Grundpackungen Seite 31: Liste der Kundenkataloge, Händlerkataloge, Poster, Prospekte, Bücher und Fremdkataloge Copyright und Kontakt: Dieses Dokument wurde erstellt von Christian Andersch, unter Mitwirkung von Alexander Ernst und Mike Wahrlich. Die Verwendung und Weiterverarbeitung sämtlicher Inhalte dieses Dokuments ist nur mit schriftlicher Genehmigung des Erstellers gestattet. Das Dokument erhebt keinen Anspruch auf Vollständigkeit. Korrekturen, Erweiterungen und sonstige Fragen werden gerne angenommen. Die Veröffentlichung erfolgt ausschließlich im PDF-Format. Bitte haben Sie Verständnis dafür, dass die Herausgabe der zugrundeliegenden Excel-Dateien nicht möglich ist. [email protected] [email protected] Vorwort Allgemeine Informationen zur Benutzung und zum Inhalt der Liste: Die Sortierung der Liste erfolgt anhand der Artikelnummern. -
Fedex Racing Press Materials 2013 Corporate Overview
FedEx Racing Press Materials 2013 Corporate Overview FedEx Corp. (NYSE: FDX) provides customers and businesses worldwide with a broad portfolio of transportation, e-commerce and business services. With annual revenues of $43 billion, the company offers integrated business applications through operating companies competing collectively and managed collaboratively, under the respected FedEx brand. Consistently ranked among the world’s most admired and trusted employers, FedEx inspires its more than 300,000 team members to remain “absolutely, positively” focused on safety, the highest ethical and professional standards and the needs of their customers and communities. For more information, go to news.fedex.com 2 Table of Contents FedEx Racing Commitment to Community ..................................................... 4-5 Denny Hamlin - Driver, #11 FedEx Toyota Camry Biography ....................................................................... 6-8 Career Highlights ............................................................... 10-12 2012 Season Highlights ............................................................. 13 2012 Season Results ............................................................... 14 2011 Season Highlights ............................................................. 15 2011 Season Results ............................................................... 16 2010 Season Highlights. 17 2010 Season Results ............................................................... 18 2009 Season Highlights ........................................................... -
Sport-Scan Daily Brief
SPORT-SCAN DAILY BRIEF NHL 04/08/17 Anaheim Ducks Chicago Blackhawks 1057588 What we learned from the Ducks' 4-0 win over the 1057619 Brian Campbell-Trevor van Riemsdyk pairing gives Chicago Blackhawks Blackhawks defensive depth 1057589 What you need to know: As John Gibson continues to roll, 1057620 Ryan Hartman, Blackhawks not upset about slash by so do the Ducks Ducks' Corey Perry 1057590 Ducks winger Nick Ritchie gets two-game ban, will miss 1057621 Cruising Blackhawks not sweating any stunted momentum start of playoffs 1057622 Nothing comes easy when lining up against Ducks 1057591 Ducks’ John Gibson makes his case to be top goalie 1057623 Blackhawks' third line creating chemistry and points 1057592 Anaheim Ducks blank Chicago Blackhawks 4-0 1057624 John Gibson outstanding: Quick hits from Blackhawks-Ducks Arizona Coyotes 1057625 Blackhawks sit a few more veterans, fall to Ducks 1057593 Shane Doan's uncertain future looms over Arizona 1057626 FIVE THINGS TO WATCH: BLACKHAWKS CLOSE OUT Coyotes' season finale REGULAR SEASON VS. KINGS TODAY ON CSN 1057594 BICKLEY:It's time to say 'thank you' to Shane Doan 1057627 DUCKS FORWARD NICK RITCHIE SUSPENDED FOR 1057595 Arizona Coyotes' Radim Vrbata decides he wants to keep HIT ON BLACKHAWKS' MICHAL ROZSIVAL playing 1057628 BLACKHAWKS PROSPECT DENNIS GILBERT SHOWS 1057596 Five things to watch in Coyotes’ finale, starting with Doan MAJOR SIGNS OF PROGRESSION IN SOPHOMORE YEAR AT NOTRE DAME Boston Bruins 1057597 With Torey Krug injured, Bruins need to readjust Colorado Avalanche 1057598 Denver -
ABQ Dragway Nascar History Off Season Moves 2 Nmmotorsportsreport.Com New Mexico May 2016 Volume 1 Issue 1
NEW MEXICO MAY 2016 VOL #1 ISSUE #1 new mexico R E P O R T Report 58TH ANNUAL daYTONA 500 TRICKS OF THE TRADE ABQ DRAGWAY NASCAR HISTORY OFF SEASON MOVES 2 NMMotorsportsReport.com new mexico MAY 2016 VOLUME 1 ISSUE 1 R E P O R T Denny Hamlin wins the 58th Daytona 500 by .010 over Martin Truex. Story by David Swope Publisher RaDine William, LLC Editor Dominic Aragon Design & Layout David Lansa DL Graphic Design NASCAR’s off-season moves. Photographers Story by Dominic Aragon Getty Images Corey Ringo David Swope Editorial Contributors Dominic Aragon Jim Costa Lyle Greenburg David Swope Publication Sponsors ABQ Dragway ABQ Dragway, A Family Affair Car Crafters form the first green light. NAPA Auto Parts Story by Lyle Greenburg Unser Racing Museum Yearwood Performance NM Motorsports Report copyright 2016®. All contents of this magazine are copyrighted by NM Motorsports Report, alls rights reserved. Reproduction of any articles, advertisement or material from this issue is forbidden without permission of the publisher. Publisher assumes no responsibility and is not to be held liable for errors beyond the cost of the space occupied by advertisers. Proposed legislation may limit your options “hot rodding” your car. Story by Jim Costa NMMotorsportsReport.com • 3 RStory by David SwopeI S I N G DAYTONA BEACH, Fla.—Daytona Inter- qualifying races (the Can- national Speedway started a $400 million Am Duels) finalize the line- reimagining, dubbed “Daytona Rising” in July up for the Great American of 2013. The project was completed before the Race on the Thursday be- 2016 Rolex 24 at Daytona and was on full dis- fore Sunday’s Main Event. -
NASCAR for Dummies (ISBN
spine=.672” Sports/Motor Sports ™ Making Everything Easier! 3rd Edition Now updated! Your authoritative guide to NASCAR — 3rd Edition on and off the track Open the book and find: ® Want to have the supreme NASCAR experience? Whether • Top driver Mark Martin’s personal NASCAR you’re new to this exciting sport or a longtime fan, this insights into the sport insider’s guide covers everything you want to know in • The lowdown on each NASCAR detail — from the anatomy of a stock car to the strategies track used by top drivers in the NASCAR Sprint Cup Series. • Why drivers are true athletes NASCAR • What’s new with NASCAR? — get the latest on the new racing rules, teams, drivers, car designs, and safety requirements • Explanations of NASCAR lingo • A crash course in stock-car racing — meet the teams and • How to win a race (it’s more than sponsors, understand the different NASCAR series, and find out just driving fast!) how drivers get started in the racing business • What happens during a pit stop • Take a test drive — explore a stock car inside and out, learn the • How to fit in with a NASCAR crowd rules of the track, and work with the race team • Understand the driver’s world — get inside a driver’s head and • Ten can’t-miss races of the year ® see what happens before, during, and after a race • NASCAR statistics, race car • Keep track of NASCAR events — from the stands or the comfort numbers, and milestones of home, follow the sport and get the most out of each race Go to dummies.com® for more! Learn to: • Identify the teams, drivers, and cars • Follow all the latest rules and regulations • Understand the top driver skills and racing strategies • Have the ultimate fan experience, at home or at the track Mark Martin burst onto the NASCAR scene in 1981 $21.99 US / $25.99 CN / £14.99 UK after earning four American Speed Association championships, and has been winning races and ISBN 978-0-470-43068-2 setting records ever since. -
2008-09 Playoff Guide.Pdf
▪ TABLE OF CONTENTS ▪ Media Information 1 Staff Directory 2 2008-09 Roster 3 Mitch Kupchak, General Manager 4 Phil Jackson, Head Coach 5 Playoff Bracket 6 Final NBA Statistics 7-16 Season Series vs. Opponent 17-18 Lakers Overall Season Stats 19 Lakers game-By-Game Scores 20-22 Lakers Individual Highs 23-24 Lakers Breakdown 25 Pre All-Star Game Stats 26 Post All-Star Game Stats 27 Final Home Stats 28 Final Road Stats 29 October / November 30 December 31 January 32 February 33 March 34 April 35 Lakers Season High-Low / Injury Report 36-39 Day-By-Day 40-49 Player Biographies and Stats 51 Trevor Ariza 52-53 Shannon Brown 54-55 Kobe Bryant 56-57 Andrew Bynum 58-59 Jordan Farmar 60-61 Derek Fisher 62-63 Pau Gasol 64-65 DJ Mbenga 66-67 Adam Morrison 68-69 Lamar Odom 70-71 Josh Powell 72-73 Sun Yue 74-75 Sasha Vujacic 76-77 Luke Walton 78-79 Individual Player Game-By-Game 81-95 Playoff Opponents 97 Dallas Mavericks 98-103 Denver Nuggets 104-109 Houston Rockets 110-115 New Orleans Hornets 116-121 Portland Trail Blazers 122-127 San Antonio Spurs 128-133 Utah Jazz 134-139 Playoff Statistics 141 Lakers Year-By-Year Playoff Results 142 Lakes All-Time Individual / Team Playoff Stats 143-149 Lakers All-Time Playoff Scores 150-157 MEDIA INFORMATION ▪ ▪ PUBLIC RELATIONS CONTACTS PHONE LINES John Black A limited number of telephones will be available to the media throughout Vice President, Public Relations the playoffs, although we cannot guarantee a telephone for anyone.