2019 WTAC FACTS AND FIGURES WHAT IS TIME ATTACK? Time attack racing is one of the purest forms of motorsport. A true test of driver and machine. The rules are simple - fastest lap time wins. WORLD TIME ATTACK CHALLENGE IS MORE THAN A RACE
World Time Attack Challenge is an annual time attack event held at Sydney Motorsport Park. WTAC is the world’s largest time attack event and one of the largest motorsport events in the Southern Hemisphere. The action-packed two- day festival features time attack racing, the International Drifting Cup, the largest outdoor car show in Australia, and a large array of exciting and unique variety of exhibitors, attractions and displays not limited to the sport of time attack. WTAC is a celebration of all racing and car culture. + JGTC GT300 SHOWDOWN + MAZDA 767B LE MANS
Meet your heroes. Our fans can always count on seeing a living legend at WTAC.
+ MAD MIKE WHIDDETT AND THE BADBUL RX8 + KEIICHI TSUCHIYA DRIVING THE PAGANI HUAYRA BC + NOBUTERU TANIGUCHI / HKS + KEY DEMOGRAPHICS + KEY DEMOGRAPHICS SPECTATOR AGE 25-34 SPECTATOR GENDER 35-44 45-54 WTAC DEMOGRAPHICS 92% 1.5% 13 - 17 AT A GLANCE 92% 40% 18 - 24 10% 45 - 54 + 18-24 KEY DEMOGRAPHICS 29% 25 - 34 4% 55 - 64 SPECTATOR / LIVE STREAM COUNTRY OF ORIGIN 8% 12% 35 - 44 2.5% 65 + Canada: 2.8% 8% United States: 19.3% United Kingdom: 4.4% + KEY PURCHASING FACTORS Finland 2.1% PLANNED PURCHASES IN THE NEXT YEAR Japan: 5.8% CAR OWNERSHIP BY BRAND Sweden: 0.8% Tyres Australia: 43.8% Nissan New Zealand: 8.5% Suspension
Exhaust Honda 1
1
%
+
OTHER: 12.5%
%
1
2 0
Wheels 1
Subaru %
Mitsubishi Brakes 7
%
%
4
1
1
1
% Engine Management
Other
+
KEY DEMOGRAPHICS
%
1
2
0
1 Transmission 2
Toyota %
OTHER INTERESTS 4
%
%
Cooling 7 2
Mazda 2 %
24% Computer Games 11% Extreme Sports %
Forced Induction 4
BMW
1
22% Drifting 10% Supersprint
Ford Aero
2 14% Formula 1 7% WRC / Rallycross VW 4 Interior % 2% GM/Holden 12% Drag Racing 2 Paint Wrap
18,000+ 4,300,000+ SPECTATORS EVENT ONLINE REACH October 2018 Source: Google, Facebook, Instagram October 2018 LIVESTREAM STATS: World Time Attack Challenge is livestreamed to 48 countries worldwide with over 1.2 million views. Livestream Views: 1,262,485 The event is broadcast on free-to-air Australian TV as part of the SBS Speedweek show to an audience of 409,591 Average Viewing Time: 25:22 viewers, and a one-hour special on Fox Sports. Total Minutes Viewed: 4,074,705
WEBSITE STATS
Sessions: 167,953
Page Views: 894,176
Users: 103,355
FACEBOOK STATS
Page Likes: 353,797
7 Day Reach: 1,398,214
Post Engagement: 399,053
INSTAGRAM STATS
Followers: 44,900
7 Day Reach: 1,035,967
Average Likes per post: 1,200 + LIVELY TRADER AREA
Some of the best local and international vendors are trading here in the heart of WTAC. New products, exciting activations and eye-catching displays ensure the WTAC Trader Area will always draw a crowd. + 2018 EVENT PHOTOS For more information on how to get involved with World Time Attack Challenge, contact us at: + WWW.WORLDTIMEATTACK.COM 36 Mary Parade, Rydalmere Phone: +61 2 9638 4643 NSW 2116 Australia Email: [email protected]