REFERENCE DOCUMENT 2009/2010
Créateurs de convivialité 1 PRESENTATION OF THE Pernod Ricard SA cash flow statement 139 PERNOD RICARD GROUP 3 Analysis of Pernod Ricard SA results 140 History and organisation 4 Notes to the Pernod Ricard SA financial Operation and strategy 8 statements 142 Earnings over the last five financial years 156 Dividends distributed during the last five years 157 2 CORPORATE GOVERNANCE Inventory of marketable securities AND INTERNAL CONTROL 25 at 30 June 2010 158 Statutory auditors’ report Board of Directors of the Company 27 on the annual financial statements 159 Report of the Chairman of the Board Statutory Auditors’ Special Report of Directors on the conditions governing on regulated agreements and commitments 160 the preparation and organisation of the work performed by the Board 36 Report of the Chairman of the Board of Directors on internal control 6 COMBINED (ORDINARY and risk management 43 AND EXTRAORDINARY) Financial and accounting reporting 45 SHAREHOLDERS’ MEETING 165 Statutory auditors’ report, prepared Agenda of the Combined in accordance with article L. 225-235 of the (Ordinary and Extraordinary) french commercial code (code de commerce), Shareholders’ Meeting of 10 November 2010 166 on the report prepared by the Chairman of the Board of Directors 46 Presentation of the resolutions 167 Draft resolutions 170 Statutory Auditors’ Special Report on the allocation of free existing or future 3 MANAGEMENT REPORT 47 shares to employees of the Company Key figures from the consolidated financial and/or employees and Corporate Officers statements for the year ended 30 June 2010 48 of the Companies of the Group 177 Analysis of business activity and results 49 Statutory Auditors’ Special Report on the issue of share warrants in the event Cash and capital 54 of a public offer on the Company’s shares 178 Outlook 55 Statutory Auditors’ Special Report on share Human resources 56 capital increases through the issue of shares Risk factors 70 or securities granting access to the share capital with cancellation of preferential Significant contracts 80 subscription rights reserved for members Statutory auditors’ report on the review of employee saving plans 179 of certain environmental, social and societal indicators 84 7 ABOUT THE COMPANY 4 AND ITS SHARE CAPITAL 181 ANNUAL CONSOLIDATED Information about Pernod Ricard 182 FINANCIAL STATEMENTS 85 Information about share capital 187 Annual consolidated income statement 86 Consolidated statement of comprehensive income 87 8 Annual consolidated balance sheet 88 ADDITIONAL INFORMATION Changes in shareholders’ equity 90 TO THE REFERENCE DOCUMENT 203 Persons responsible 204 Annual consolidated cash flow statement 91 Documents available to the public 204 Notes to the annual consolidated financial statements 92 Table of compliance 205 Statutory auditors’ report on the consolidated financial statements 134
5 PERNOD RICARD SA FINANCIAL STATEMENTS 135 Pernod Ricard SA income statement 136 Pernod Ricard SA balance sheet 137 REFERENCE DOCUMENT 2009/2010
This reference document was filed with the French Financial Markets Authority on 29 September 2010, in accordance with Article 212-13 of its General Regulation. It may be used in support of a financial transaction if it is supplemented by a prospectus approved by the French Financial Markets Authority.
REFERENCE DOCUMENT 2009/2010 PERNOD RICARD 1 2 REFERENCE DOCUMENT 2009/2010 PERNOD RICARD SOMMAIRE1 PRESENTATION OF THE PERNOD RICARD GROUP
History and organisation 4 Operation and strategy 8 More than 30 years of continued growth 4 Main businesses 8 Highlights of the financial year 2009/2010 5 Key markets (4 large geographical areas) 9 A decentralised business model 6 Competitive position 10 Company’s dependence on patents, licences and industrial agreements 10 Property, plant and equipment 10 Environmental management 13 Research and Development 23
REFERENCE DOCUMENT 2009/2010 PERNOD RICARD 3 PRESENTATION OF THE PERNOD RICARD GROUP
History and organisation
1 More than 30 years of continued growth Consolidation and organisation In 1997, the Group added to its white spirits portfolio through the acquisition of Larios gin, the No. 1 gin in Continental Europe. The Creation of Pernod Ricard (hereinafter company producing Larios at the time merged with Pernod Ricard’s referred to as “Pernod Ricard” or “the Group”) local distributor, PRACSA, which had been well-established in Spain and first international acquisitions since 1978. Pernod Ricard thereby acquired a prominent position in Spain, one of the world’s biggest markets, allowing it to distribute Pernod Ricard was born in 1975 out of the link-up of two drinks both its international products and local brands such as Palacio de la specialists, Pernod SA and Ricard SA, long-time competitors on the Vega wines and Pacharan Zoco. French aniseed market. The Group they formed was able to take advantage of new resources to develop its Market Companies and Following all these acquisitions, the Group embarked on a its brand portfolio (Ricard, Pernod, Pastis 51, Suze, Dubonnet, etc.) in reorganisation, aimed primarily at decentralising its activities. First of France and other countries. all, Pernod Ricard implemented the regionalisation of its structure by creating 4 direct subsidiaries each responsible for one continent. The For its initial acquisitions, Pernod Ricard gave priority to whisky, one Group’s structure is organised around Distribution Subsidiaries (with of the most consumed spirits in the world, and the United States, the their own sales activities in local markets) and “Brand Companies ” world’s biggest market for the Wine & Spirits sector. This led to the (charged with overseeing production and global brand strategy). newly created Group acquiring Campbell Distillers, a Scotch whisky The latter mainly distribute via the Group’s subsidiaries and do not producer in 1975, followed by Austin Nichols, the producer of Wild generally have their own sales force or have a very limited sales Turkey American bourbon whiskey in 1981. force. In this way, Pernod Ricard was able to ensure global coherence of its portfolio of brands, while adapting its strategy to local market Laying the foundations of the worldwide specificities. network The Group acquired Viuda de Romero tequila in Mexico at the end of 1999. The Group continued its growth outside France with the start-up of operations in Asia, and more importantly, the creation of an extensive, Over the period from 1999 to 2001, the Group consolidated its dense Market Company in Europe. Over a period of ten years, the positions in Eastern Europe through the acquisition of Yerevan Group extended its coverage to all the countries of the 15-member Brandy Company (the Ararat brand of Armenian brandies), Wyborowa European Union, establishing a strong brand presence: Pernod in (Polish vodka) and Jan Becher (Czech bitter). With Ararat to boost the the United Kingdom and Germany and Ricard in Spain and Belgium. Tamada and Old Tbilisi Georgian wines, the Group was able to build a A number of local acquisitions also helped to enhance the network’s position in Russia where most of this brand’s sales are made, while portfolio (Ouzo Mini in Greece, Pacharan Zoco in Spain, etc.). the Group’s sales capacity provided Wyborowa with a platform for international development. In 1985, Pernod Ricard acquired Ramazzotti, which had been producing Amaro Ramazzotti, a well-known bitter, since 1815. This acquisition brought with it an extensive sales and distribution Refocusing the business strategy structure in Italy. At the dawn of the new century, the Group doubled its size in the In 1988, the Group took over Irish Distillers, the main Irish whiskey Wines & Spirits segment via the joint purchase with Diageo of producer and owner of the prestigious Jameson, Bushmills, Paddy Seagram’s Wines and Spirits business. Pernod Ricard acquired and Powers brands. Jameson provided the Group with a high- 39.1% of these business activities for an investment of $3.15 billion. potential brand to develop: thus, between the acquisition in 1988 This made the Group one of the top three global Wines & Spirits and 2009, the brand has delivered average annual growth in sales operators and consolidated its position in the Americas and Asia, volumes of nearly 10%, rising from 0.4 million to 2.7 million cases. while remaining the leader in Europe. 2002 also saw the successful integration of 3,500 Seagram employees. In 1989, the Group extended its network to Australia by purchasing Orlando Wines, Australia’s No. 2 wine producer. The company went on This helped the Group to hold key positions with regard to strong to form the Orlando Wyndham group with Wyndham Estate, in 1990. brands in the whisky sector, such as Chivas Regal and The Glenlivet, Jacob’s Creek has become the most exported Australian wine brand, a high quality cognac brand with Martell and, in the white spirits and a market leader in the United Kingdom, New Zealand, Ireland, segment, Seagram’s Gin. It also had leading local brands such as Scandinavia and Asia. Montilla in Brazil or Royal Stag in India. Pernod Ricard and the Cuban company Cuba Ron created Havana As a result of this major acquisition, the Group decided to refocus Club International in 1993. This joint venture markets and sells on its core business, and started to withdraw from the non-alcoholic Havana Club rum, which has since been one of the fastest growing food and beverage segment: between 2001 and 2002, the Group sold brands of spirits in the world. Orangina, which it had purchased in 1984, SIAS-MPA, the world leader in fruit preparations for yoghurts and dairy-based desserts, BWG, a wholesaler in Ireland and the United Kingdom and CSR-Pampryl.
4 REFERENCE DOCUMENT 2009/2010 PERNOD RICARD PRESENTATION OF THE PERNOD RICARD GROUP History and organisation
2003 saw the Group re-enter the CAC 40 stock market index in Paris, Highlights of the financial year thanks to the success of the Seagram acquisition and the Group’s new strategic focus. In 2004, the sales of its non-alcoholic products 2009/2010 businesses had dropped to just 2% of Pernod Ricard’s consolidated net sales, a clear signal of its intention to focus on only one business. In line with the stated aim of bolstering investment in marketing, the year saw the roll-out of many new campaigns. Creativity and In July 2005, Pernod Ricard acquired Allied Domecq in conjunction innovation were the drivers for these campaigns, which made heavy 1 with Fortune Brands for €10.7 billion. The aim of this acquisition use of digital media. was to enable the Group to strengthen its presence in high-growth potential markets (North America in particular) and to round out Internally, the year also saw the launch of a major Group project, its portfolio by adding a number of new white spirits and liqueurs. Agility . This will affect all the Company’s divisions and mobilise Pernod Ricard financed its €6.6 billion investment by issuing shares all its employees. The consultation process led to a series of and securities for €2 billion and via a €4.6 billion cash payment. recommendations that are being put into practice and will continue to be implemented over the coming years . Agility i s the q uest for 2005/2006 and 2006/2007 were marked by the complete success of the continual improvement of operational efficiency by drawing on Allied Domecq’s integration and the continued strong growth of the the Group’s strengths: decentralisation, Premiumisation and human Group’s historical brands. capital. Pernod Ricard then decided to dispose of the non-core activities acquired through the purchase of Allied Domecq, mainly Dunkin’ Brands Inc. and the interest in Britvic Plc. Similarly, The Old Bushmills 2009 Distillery and the Bushmills brands were sold to Diageo, Glen Grant and Old Smuggler to Campari and Larios to Fortune Brands. These July disposals allowed the Group to accelerate its debt reduction. On 27 July 2009, the Group sold coffee liqueur brand Tia Maria to Illva Saronno for €125 million. Furthermore, Pernod Ricard signed an agreement with SPI Group for the distribution of the Stolichnaya brand and gradually implemented October new global marketing strategies on all the brands gained from the acquisition of Allied Domecq such as: Ballantine’s, Beefeater, Malibu, Pernod Ricard launched the Agility corporate project, an internal Kahlúa, Mumm and Perrier-Jouët. process of consultation involving all its employees during the annual meeting of the Managing Directors. Despite the global economic and financial crisis spurred by the subprime debacle in the United States early in the year, 2007/2008 November was an outstanding year for Pernod Ricard, with continued business With effect from 18 November 2009, Pernod Ricard increased its growth in regions, further upturn in earnings and margins and capital by capitalising P remiums and distributing bonus shares on ongoing improvement in debt ratios. the basis of one new share for 50 shares. In addition to this strong financial and commercial performance, 2007/2008 will remain marked by the preparation for the acquisition of the Vin&Sprit group, owner of ABSOLUT P remium vodka, the world 2010 : leader in its category with nearly 11 million 9–litre cases sold across March the globe in the financial year 2008/2009. On 18 March 2010, Pernod Ricard issued a total of €1,200 million 2008/2009 was without doubt a pivotal financial year in which Pernod of bonds. The proceeds allowed it to repay the next tranches of Ricard Group demonstrated the effectiveness of its growth model, the multi-currency syndicated loan falling due and to extend the which is based on a complete portfolio of Premium brands, a now average maturity of Group debt. global sales network and a leading position in emerging markets. The Wines and Spirits sector was certainly hit hardest by the crisis in April the first half of the 2009 calendar year, with a major global economic The recommendations of the Agility project are presented to Group downturn and significant inventory reductions by wholesalers and employees. distributors. Pernod Ricard nevertheless managed to boost its profits, notably May thanks to: 3 May 2010, following regulatory authorisation, all of Altia’s Swedish and Danish assets were sold for 835 million Swedish the accelerated up implementation of the acquisition synergies of the Vin&Sprit group (which reached €110 million in the first krona, €87 million at the spot exchange rate . The sale had been financial year of its integration in the Group); announced on 15 February 2010.