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BOONE AND CROCKETT CLUB 2020 PARTNERSHIP KIT “There can be no greater issue than that of conservation in the country.”

Theodore Roosevelt, Founder - Boone and Crockett Club December 8, 1887

MISSION It is the mission of the Boone and Crockett Club to promote the conservation and management of wildlife, especially big game, and its habitat, to preserve and encourage , and to maintain the highest ethical standards of and sportsmanship in North America. BOONE AND THE OLDEST HUNTER-CONSERVATION ORGANIZATION IN NORTH AMERICA CROCKETT CLUB THE LEADING AUTHORITY ON CONSERVATION, BIG GAME, AND FAIR CHASE

WHO WE ARE, AND WHAT WE DO DOING IT RIGHT: A STANDARD OF EXCELLENCE There is , abundant game, hunting rights, ETHICS AND FAIR CHASE The Club is widely known for its scoring system and and therefore a hunting industry because of the Boone Fair Chase® is a registered trademark of the Boone record books for native North American big game. After and Crockett Club. Nearly everything regarding wildlife and Crockett Club and has been a guiding principle of over 80 years Boone and Crockett score has become conservation and habitat management, including laws, ethical conduct for sportsmen in the field for well over a spoken language among sportsmen, the hunting policies and ethics that govern the sustainable use of century. Fair Chase is practiced by millions of sportsmen industry and media, and wildlife professionals. It is wildlife resources, and the funding and science behind worldwide, it’s passed from one generation to the next, therefore one of the most recognizable brands within conservation, has been either initiated, established or is taught in hunter certification courses, and speaks for the outdoor space. Each year the Club processes about influenced by the Club and its members since its founding sportsmen and hunting. It says that hunting is conducted 1,500 new record book entries and scores 10X this in 1887 by . by principled men and women who hold themselves number for curious sportsmen. accountable, even beyond what may be legal. As a result of this legacy the most dedicated big game The record book eligibility standards are high, both in hunters and conservationists follow the Club and believe the quality of the animal and the quality of the chase. in Fair Chase. Boone and Crockett Club members uniquely Less than one half of one percent of sportsmen will ever averaging 6-figure incomes, the highest education levels, harvest a B&C animal. Regardless of age or motivations ardently hunt for weeks each year, and oftentimes lead in a Boone and Crockett trophy is the most aspirational their field or communities. B&C therefore has the most aspect in big game hunting. More importantly, hunting engaged and knowledgeable vertical audience in the hard and selectively for a mature male is a discipline that hunting marketplace. conservation demands. BOONE AND THE BOONE AND CROCKETT ADVANTAGE CROCKETT CLUB THE RIGHT DEMOGRAPHIC FOR YOUR BRAND

READERSHIP AGE B&C DIGITAL OUTREACH FACEBOOK FOLLOWER AGE 32% | 25 – 54 Instagram | 32,000 followers 33% | 18-34 60% | 35 - 64 Twitter | 3,400 followers 25% | 35-44 33% | 55 – 64 YouTube | 2.6 million minutes watched 21% | 45-54 21% | 55+ FACEBOOK HIGH HOUSEHOLD INCOMES Up-to-date non-partisan news posted by B&C FACEBOOK HOUSEHOLD INCOME 84% | $60,000 + 330,000 followers 83% | $40,000 + 53% | $100,000 + 70 million+ annual facebook impressions 34% | $75,000 + 25,000 average followers reached per picture post 18,000 average followers reached per content post FACEBOOK EDUCATED FOLLOWERS BEST MEMBER RETENTION 503,000 minutes of videos viewed 64% | College 80% | 3 years + 4% | Master’s degree or higher 68% | 5 years + 46% | 10 years + GREATEST HUNTER PARTICIPATION PER YEAR 41% | Hunt 31+ days 76% | Hunt 16+ days EDUCATED MEMBERS 85% | Attended college HUNT MULTIPLE STATES 64% | Graduated college 59% | followers 26% | Master’s degree or higher

GREATEST HUNTER PARTICIPATION PER YEAR 43% | Hunt 31+ days 76% | Hunt 16+ days

DEDICATED TO HUNT MULTIPLE STATES 62% | Members

DIGITAL NEWS AND CONTENT PLATFORMS In-The-Field Email newsletter | 68,000 organically grown subscribers B&C Website | 1.4 million visitors HuntFairChase.com | 52 million+ impressions

FAIR CHASE MAGAZINE CIRCULATION Fair Chase Magazine | 7,000 distributed TRAILBLAZER CONSERVATION PARTNERSHIPS CONSERVATION’S STRONGEST ALLIES

Conservation isn’t easy, it’s become more and more TRAILBLAZER BENEFITS: complex, and also takes time to bear fruit. These companies n understand this and know that their contributions to the Four full color pages in Fair Chase magazine annually Club and this effort affect their customers in their ability over the term of the agreement to hunt, having places to hunt, and finding abundant game n Sponsor’s special offers or promo codes within the Club’s once they get there. organically grown, monthly E-Newsletter. n Opportunity to use B&C content. Details negotiable. Throughout its 133-year history, much of what the Boone and Crockett Club has been able to accomplish has been n Nationally distributed press release announcing new the result of strategic partnerships. Trailblazers in partnership and/or renewal Conservation is the highest-level partnership available n Company Spotlight Article in an installment of In-The- with the Club. It is an investment in the Club’s Mission Field E-Newsletter work, but does include some tangible marketing and n media benefits. ROS banner on B&C’s website n Twelve (12) month logo banner on B&C’s E-Newsletters with one (1) month title sponsor rotated among YOUR CONTRIBUTIONS WILL HELP Trailblazer sponsors THE CLUB: n Logo recognition and links within B&C’s communications, n Maintain big game records for scientific and management marketing, advertising, media and website concerning purposes the Club’s Trailblazers in Conservation sponsors n Increase public awareness and acceptance of recreational n Use of the Club’s name/logo and Trailblazer logo as a hunting as an irreplaceable mechanism for conservation TM n Propose beneficial, federal conservation legislation and Conservation partner block harmful policies n Preferential opportunity for product placement in n Continue to elevate the importance and relevance of special B&C projects, promotions, and solicitations as ethical, Fair Chase hunting they arise n Invest in the scientific research necessary for modern- day wildlife management, as well as guide the careers of our future conservation leaders. 3-YEAR COMMITMENT INVESTMENT $15,000 ANNUALLY BOONE AND EXCLUSIVE SPONSORSHIPS CROCKETT CLUB BRANDED CONTENT OPPORTUNITIES, DIGITAL AND PRINT NEW OPPORTUNITY IN 2020!

DEDICATED TO FAIR CHASE® – EXCLUSIVE CO-BRANDED E-BLAST In the business of conservation and hunter advocacy, your opinion, thought leadership, and associations are your currency. Monthly digital feature addressing topical matters of importance to sportsmen and the hunter-conservationist community, featuring a variety of relevant Fair Chase ® topics.

INCLUDES: n Exclusive co-branded content e-blasts delivered to B&C’s 68,000 organically grown email subscribers (Sponsored By + logo/link) x12 n Sponsor banner prominently in e-blast for promotions or marketing n Social media post including sponsor hashtag and text acknowledgement with each e-blast release driving traffic to content on the Club’s NEW website! ANNUAL INVESTMENT $30,000

Boost your exposure to B&C membership by adding print. n Full-page ad in each issue of Fair Chase magazine (x4) WITH PRINT PACKAGE INVESTMENT $39,000 BOONE AND EXCLUSIVE SPONSORSHIPS CROCKETT CLUB BRANDED CONTENT OPPORTUNITIES, DIGITAL AND PRINT

FIELD PHOTO GALLERY - GENERATION NEXT FIELD PHOTO EVOLUTION OF THE FIELD PHOTO RECENTLY ACCEPTED B&C TROPHIES GALLERY RECENTLY ACCEPTED B&C Honor the tradition of field photos and the Give them what they want to see – proof that conservation YOUTH TROPHIES generational changes. is working and that a trophy is still obtainable. Your chance to be recognized supporting the next With over 130 years of history, the B&C Club has kept a vast By far, the most popular section in each issue of Fair Chase generation of hunter-conservationists. assortment of field photos across time that document the history of big game hunting in North America. This section magazine. Published 4X per year, this section is at least 6 R3 (Recruitment, Retention and Reengagement) is a pages of select field photos and listings of recently accepted features 3 pages of select images and captions that endear nation-wide effort to address the decline in hunter today’s sportsmen to the traditions of big game hunting. B&C trophies per issue. participation. One thing we can do is honor our youth and their remarkable success in the field. Published 4X INCLUDES: INCLUDES: n n Logo recognition as section sponsor per year, this popular section showcases 2 pages of select Logo recognition as section sponsor n n Full-page ad in each issue of Fair Chase magazine field photos and listings of recently accepted B&C trophies Full-page ad in each issue of Fair Chase magazine n n Print and digital magazine distribution taken by youth age 16 and under. Print and digital magazine distribution n n Sponsor branded content repurposed in B&C’s 68,000 Social media post including sponsor hashtag and text INCLUDES: acknowledgement with each issue organically grown ‘In-The-Field’ e-newsletter n Logo recognition as section sponsor n Social media post including sponsor hashtag and text n Full-page ad in each issue of Fair Chase magazine acknowledgement with each issue n ANNUAL INVESTMENT $15,000 Print and digital magazine distribution n Social media post including sponsor hashtag and text acknowledgement with each issue ANNUAL INVESTMENT $20,000

ANNUAL INVESTMENT $10,000

RECENTLY 30TH BIG GAME AWARDS ACCEPTED LISTING AND PHOTO GALLERY YOUR TROPHIES JACK LOGO The following pages list the most recent big game STEELE HERE trophies accepted into Boone and Crockett Club’s PARKER 30th Big Game Awards Program, 2016-2018, which includes entries received between January 1, 2016, and December 31, 2018. All of the field photos in this GENERATIONThe Boone and Crockett Club would like to celebrate section are from entries that young hunters who have embraced the outdoor way are listed in this issue and are of life and embody the spirit of fair chase hunting. shown in bold green text. The following is a list of the most recent big game trophies accepted into Boone and Crockett Club’s This listing represents only 30th Big Game Awards Program, 2016-2018, that those trophies accepted since have been taken by a youth hunter (16 years or the Spring 2018 issue of Fair younger). All of the field photos in this section are Chase was published. NEXT from entries that are listed in this issue and are shown ELK & MULE DEER DATE MEASURER FINAL GROSS HUNTER FINAL GROSS LOCATION in bold orange text. SCORE SCORE LOCATION SCORE SCORE HUNTER DATE MEASURER 2017 C. Dillabough TYPICAL AMERICAN ELK TYPICAL MULE DEER Tyson Smigelski - WORLD’S RECORD SCORE 442-5/8 Oyen, AB This listing represents only those trophies accepted since the 400 5/8 409 2/8 206 2/8 211 1/8 Fair Chase was published. Phillips Co., MT Jim C. Robinson Winter 2018 issue of 391 2016 M. Malone 406 4/8 Elko Co., NV Jesse W. Warrick 383 2016 C. Lacey 393 2/8 Millard Co., UT Douglas C. Hannah TYPICAL WHITETAIL DEER 2017 D. Doughty 378 2016 W. Bowles Bradley K. Baltz 387 1/8 Apache Co., AZ Cole H. Buser 171 1/8 Randolph Co., AR 377 6/8 2016 L. Rominger 164 B&C Associate Allen Bolen took 385 7/8 Coconino Co., AZ Donald E. Perrien 377 1/8 2016 H. Tonkin this Quebec-Labrador caribou, 385 4/8 Park Co., WY Breanne R. Thiel 376 5/8 2016 B. Zundel A. Cramer 383 2/8 Navajo Co., AZ Marion D. Anderson NON-TYPICAL WHITETAIL DEER 2017 scoring 378-2/8 points, on an 370 4/8 2016 R. Stayner James V. Johnston 383 Garfield Co., UT 203 7/8 Muskingum Co., OH 2017 T. Kalsbeck Matheson M. Houston 2016 D. Nielsen 193 3/8 Hans E.Torgerson archery hunt near Ungava Bay, 368 374 3/8 Park Co., WY Otter Tail Co., MN Rodney A. Lindsten 2016 W. Hepworth 188 3/8 199 1/8 Quebec, in 2017. 361 370 2/8 Treasure Co., MT Hannah K. Patterson 2016 M. Malone

NON-TYPICAL AMERICAN ELK 2018 T. Rozewski - WORLD’S RECORD SCORE 478-5/8 Jayden R. Wallace 84 1/8 Harney Co., OR 391 5/8 402 7/8 Navajo Co., AZ 83 Horace Smith, Jr. 2016 R. Stayner 391 407 6/8 Navajo Co., AZ Ben Hollingsworth, Jr. 2016 B. Dupke 388 2/8 401 3/8 Unknown Unknown 1900 W. Phifer ROOSEVELT’S ELK - WORLD’S RECORD SCORE 404-6/8 329 6/8 SPONSORED BY 335 7/8 Gold River, BC Russell D. Jeter 2016 M. Opitz 329 343 6/8 Vancouver Tyson Smigelski Kevin T. Klumper 2015 J. Weise Island, BC 316 7/8 326 2/8 Columbia Co., OR Dale E. Webb 2016 T. Rozewski 305 1/8 310 3/8 Coos Co., OR Rob D. Miller 2004 D. Heffner 298 1/8 309 4/8 Campbell River, BC Ricardo Longoria 2012 M. Barrett 296 1/8 301 2/8 Coos Co., OR Paul J. Mitchell 2016 D. Heffner YOUR TULE ELK - WORLD’S RECORD SCORE 379 297 5/8 306 5/8 Solano Co., CA James V. Johnston Kevin T. Klumper 2015 J. Weise 291 4/8 298 4/8 Solano Co., CA YOUR Weston S. Arvin 2016 B. Abele LOGO

TYPICAL MULE DEER - WORLD’S RECORD SCORE 226-4/8 LOGO 203 2/8 212 4/8 Washington Co., ID Melvin A. Dotson Jayden R. Wallace 194 7/8 1965 R. Hatfield HERE 200 5/8 Unknown Unknown 1900 R. Black HERE 194 5/8 207 2/8 Reid Lake, SK Donald J. Luthi 2016 D. Francais 193 4/8 200 6/8 Rio Arriba Co., NM McLean Bowman 190 7/8 1971 J. Stein 211 2/8 Maple Creek, SK Marty B. Bohnet 189 6/8 2015 R. Schaal 205 3/8 Climax, SK George P. Bourassa 187 2/8 2016 M. Halirewich 191 4/8 Utah Co., UT Joshua A. Brittain 186 6/8 2016 D. Nielsen 198 7/8 Willow Bunch Gerald A. Churko 2015 H. Dreger Lake, SK 186 1/8 203 7/8 Carbon Co., WY Charles J. Engstrom 2016 B. Wilkes 185 5/8 189 5/8 Montrose Co., CO Dan C. Cooper 2006 R. Black 183 5/8 188 2/8 Perkins Co., NE Seth M. Cockerill 2007 L. Meduna 181 4/8 185 6/8 Montrose Co., CO Cherrissa E. Cooper 2010 R. Black

NON-TYPICAL MULE DEER - WORLD’S RECORD SCORE 355-2/8 270 2/8 277 5/8 Oneida Co., ID Robert D. Dorius 1978 R. Hatfield 265 6/8 274 2/8 Cassia Co., ID Larry Carson 238 2/8 1955 R. Hatfield 242 6/8 Cassia Co., ID Don E. Drew 233 5/8 1985 R. Hatfield 238 2/8 Garfield Co., CO Michael G. Harpster 231 6/8 2015 J. Kubalak 235 4/8 Carbon Co., UT Bart W. Davis 230 4/8 2016 D. Jones 241 Lincoln Co., NV Adam B. Kearney 2016 L. Clark 223 5/8 236 2/8 Owyhee Co., ID Robert L. Stockton 1970 R. Hatfield TYPICAL COLUMBIA BLACKTAIL DEER - WORLD’S RECORD SCORE 182-2/8 144 146 6/8 Humboldt Co., CA Mark E. Miranda 141 4/8 2016 G. Hooper 144 2/8 Skagit Co., WA Patrick L. 2016 E. Johnson Morgenthaler 138 4/8 143 5/8 Trinity Co., CA TOP TO BOTTOM: Travis A. Jarrett 2015 S. Boero 135 1/8 138 6/8 Humboldt Co., CA This typical American elk, scoring 377-1/8 points, was taken by Robert J. Dinsmore 2016 G. Hooper 132 6/8 140 5/8 Curry Co., OR Breanne R. Thiel in Park County, Wyoming, on a hunt in 2016. William D. Douglas 2015 S. Nasby 128 134 5/8 Mendocino Co., CA She was shooting a .300 Winchester Mag. Lee H. Vagt 2016 D. Biggs TYPICAL SITKA BLACKTAIL DEER B&C Associate Adam B. Kearney was on a hunt in Lincoln County, - WORLD’S RECORD SCORE 133 100 5/8 108 3/8 Afognak Island, AK Nevada, when he harvested this non-typical mule deer, scoring Mark L. Carter 2016 M. Opitz 230-4/8 points. He was shooting a .300 Ultra.

Travis A. Jarrett took this typical Columbia blacktail deer, scoring 138-4/8 points, in Trinity County, California, in 2015.

76 FAIR CHASE | SPRING 2018 FAIR CHASE MAGAZINE TARGETED PRINT OPPORTUNITIES DIMENSIONS COVER-TO-COVER READING MAG PAGE Fair Chase contains Club news and activities in the NEW OPPORTUNITY! TRIM: 8.5 X 10.875 areas of conservation, education, hunting advocacy, POLYBAG INSERTS conservation policy, and wildlife science efforts, as BLEED: 8.75 X 11.125 well as insights from experts inside and outside of No better opportunity to put a catalog of products in front of the Club. Features focus on a wide range of topics, a dedicated, hunting audience. including issues that affect hunting and big game n species, articles that offer an historical perspective, Distributed quarterly in Fair Chase magazine and those that address future hunting and wildlife $2,500 PER ISSUE concerns. Conservation and biological features cover areas of concern to game managers and sportsmen, PACKAGED WITH AN AD FOR $3,500 PER ISSUE as well as success stories from across North America. (Cannot be included with Yearbook) Each issue also contains stories from the field, as well

FALL 2019 | $9.95 as listings and photos of recently accepted Boone and

Crockett trophies. FAIR CHASE MAGAZINE FALL 2019

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VOLUME 35

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NUMBER 2 WWW.BOONE-CROCKETT.ORG AD SIZES FREQUENCY DISCOUNTS 1X 2X 4X 1/2 PAGE VER. 4.75 X 7.125 Inside Front Cover $2,300 $2,000 $1,700 AD MATERIAL REQUIREMENTS BLEED: Inside Back Cover $2,300 $2,000 $1,700 Fair Chase is a 4-color glossy publication that accepts composite PDF files 5.5 X 7.875 only. Please send via email, CD, or dropbox. Please email digital files to Back Cover $3,000 $2,750 $2,500 Danny Noonan at [email protected]. For Dropbox access please contact Karlie Slayer at [email protected]. Mag Full Page $1,750 $1,500 $1,400 All ads must be send in high resolution, process color pdf format at 1/2 page $1,000 $900 $800 actual size the ad will run. We reserve the right to resize or refuse any ads submitted incorrectly. PAYMENT TERMS FAIR CHASE ADVERTISING DATES Established accounts will receive Net 30 days from release date. New accounts must pay in advance of publishing. We reserve the ISSUE CLOSING MATERIAL DISTRIBUTION right to put a hold on future ads if account balance is not current. SPRING 20 Dec. 27, 2019 January 13 February 10 Cancellations will not be accepted unless confirmed in writing 60-days prior to printing. SUMMER 20 March 27 April 13 May 11 1/2 PAGE HORIZ. FALL 20 June 26 July 13 August 10 ADVERTISING SALES: Danny Noonan 7.125 X 4.75 WINTER 20 September 25 October 12 November 9 406/542-1888 ext. 205 [email protected] BLEED: 8.625 X 5.5 IN-THE-FIELD E-NEWSLETTER TARGETED E-NEWSLETTER OPPORTUNITIES

The arena changes daily as issues of importance to conservationists and big game hunters work their way toward solutions, and new challenges surface. The Club’s E-newsletters offer the perfect vehicle to stay connected and informed on a monthly basis to over 68,000 organically-grown subscribers – learning the issues and celebrating successes.

NEW OPPORTUNITY! WEB AD PLACEMENT WWW.BOONE-CROCKETT.ORG SPECIAL OFFERS AND PROMO CODES The recently upgraded website is a portal of information for the hunter-conservationist DEDICATED SHARED SECTION community, including those doing research on the n 12 Special Offer/Promo Code sections per year in the North American Model of Wildlife Conservation, E-Newsletter, minimum 3-month commitment hunting, what the Club is doing and has to say. n Monthly feature within E-Newsletter. Must be special Sections include what one would expect from the offers or promo codes. leading authority on North American conservation and big game hunting, informing and inspiring over n Minimum 3 months 912,000 visitors per year. INVESTMENT $1,500 / 3-MONTH ADDED VALUE OPPORTUNITIES BASED ON SPEND LEVELS PRESENTING SPONSOR n Includes the ‘Presented by horizontal banner ad’ n Includes either a right column banner ad or a horizontal ad that will run in between feature stories n Size: 565x70 pixels n Minimum 3 months INVESTMENT $500 / NEWSLETTER

SUPPORTING SPONSOR n Includes a right column banner ad or horizontal banner ad which will run in between features n Size: 160x280 pixels OR 360x90 pixels n Minimum 3 months INVESTMENT $300 / NEWSLETTER PROMO CODE PROMO CODE

YOUR AD HERE

PROMO CODE PROMO CODE ACTIONS SPEAK LOUDER TAILOR YOUR SUPPORT STRATEGY TO HELP IMPORTANT THAN WORDS PROJECTS WITH PRODUCTS OR FUNDING.

R3, EDUCATION, & RESEARCH NORTH AMERICAN CLUB GROWTH THEODORE ROOSEVELT MEMORIAL RANCH: Every BIG GAME RECORDS ASSOCIATE MEMBERSHIP DRIVE: There would not be summer over 2,500 kids learn about our outdoor world. RECORDS DATA USE OR LICENSE: Think of the best top hunting in North America without the Club and it’s time to Outdoor adventure camps emphasize hunting, shooting, 10 list in hunting, the most aspirational achievement a big start growing our community of supporters. Great brand camping, hiking, and fishing. You will not have a more game hunter wants, with new field photos entered each day products could be used to offer as giveaways or incentives. picture-perfect location for videos and photography. with content that no one else can say they own. These stats Cash included will boost the efforts. are from the oldest wildlife dataset in North America and UNIVERSITY PROGRAMS: Our next outdoor leaders are are the biggest, most impressive game animals. AUCTION: Products are put on display to the most coming from Club-supported universities with endowed dedicated members in the hunting community to help chairs and fellows researching and delivering findings RECORDS ARCHIVE DIGITIZATION: There are still fund the Club’s Mission. Unlike local chapter banquets, that are positively impacting wildlife decision-making many very old records and old field photos within the Club this banquet is the most premier, exclusive banquet in and all hunters. Headquarters that are still in hard-copy form that need the hunting community, many names are too private to digitized. The Club would like to fix this problem allowing disclose. HUNT FOR SUSTAINABILITY: From the field to the plate, us to provide our wildlife managers and researchers with a the goal is to introduce hunting to young adults enrolled greater set of data for the most impactful research projects. LICENSING: Do you ever wonder if selling a Boone and in college who had limited exposure to the sport earlier Crockett branded product would energize revenue and in life. Focus is on hunter ethics, shooting safety, food OFFICIAL MEASURER (OM) TRAINING: When you hear increase your company’s status? processing and preparation, and hunting’s role in wildlife about a new World’s Record animal, who is there? One of management. B&C’s 1,400 OMs. Will they be wearing your gear while they tell the story of conservation history and what it means to WILDLIFE CONVENTIONS: The Club speaks and presents take such a remarkable animal? at, as well as sponsors major wildlife conferences and conventions where the most targeted leaders of the outdoor space attend.

CHRONIC WASTING DISEASE (CWD): An international issue with no end in sight, the Club helped found the CWD Alliance and is on the forefront of CWD research, education, and legislation.

FAIR CHASE HUNTING FAIR CHASE®: Be part of the conversation for the most defensible hunting practice. As pioneers of fair chase efforts, the Club is leading the growing desire of sportsmen to do the right thing in the field for the better of all wildlife.

POACH AND PAY: Anti-poaching research and outreach campaign because poachers are not hunters. States are losing millions of dollars in revenue due to lack of information and B&C is leading the charge. It’s amazing what is already found, and what we still don’t know.