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Primary Holdings of the World's Top Six Marketing Organizations by 2006

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Primary Holdings of the World's Top Six Marketing Organizations by 2006 MORE INFO: CLICK ON AN AGENCY BOX FOR LINKED DATAAGENCY FAMILY TREES Primary holdings of the world’s top six marketing organizations by 2006 worldwide revenue Omnicom Group Grizzard Communications Group TracyLocke JWT VML Lowe Worldwide Digitas Havas $11.38 billion 1 $113.0 million $120.0 million $1.29 billion $64.0 million $320.0 million $257.0 million $1.84 billion 6 Agency.com GSD&M Tribal DDB JWT Employment Communications Wunderman Marketing Drive Worldwide Fallon Worldwide Arnold Worldwide $97.0 million $120.0 million $150.0 million $36.6 million $615.0 million $75.5 million $79.7 million $142.0 million Alcone Marketing Group Integer Group Zimmerman Advertising Malone Advertising Y&R Martin Agency Kaplan Thaler Group Euro RSCG 4D $115.4 million $131.6 million $90.0 million $22.0 million $820.0 million $63.6 million $52.5 million $479.8 million Arnell Group Ketchum Directory Advertising WPP Group MediaCom Interpublic Group of Cos. McCann Erickson Worldwide Leo Burnett Worldwide Euro RSCG Worldwide $23.1 million $25.6 million $10.82 billion $395.8 million $6.19 billion 3 $1.48 billion $909.0 million $659.0 million Excludes April ‘07 acquisitions: Spain’s Tapsa and 2 49.9% of U.K.’s Clemmow Hornby Inge AtmosphereBBDO Martin/Williams Asatsu-DK Mediaedge:cia Avrett Free Ginsberg Momentum Worldwide Modem Media McKinney $34.4 million $39.0 million $430.0 million $448.1 million $22.1 million $157.0 million $103.0 million $37.9 million WPP owns 20% of Tokyo-based Asatsu-DK BBDO Worldwide Merkley & Partners BatesAsia Memac Ogilvy & Mather Campbell-Ewald MRM Worldwide Publicis Dialog MPG $1.68 billion $59.2 million $60.0 million $33.0 million $145.0 million $244.0 million $66.0 million $358.0 million Includes BBDO Detroit WPP owns 40% of Beirut-based Memac Ogilvy Bernard Hodes Group OMD Worldwide Batey Ads MindShare Worldwide Campbell Mithun Mullen Publicis $227.5 million $599.2 million $21.5 million $583.6 million $71.5 million $112.0 million $1.18 billion HOW TO READ THE TREES AGENCIES SHOWN in this poster are color-coded by Colangelo Organic Bravo Group OgilvyAction Carmichael Lynch R/GA Saatchi & Saatchi type. Parent companies are red, global agency $29.0 million $102.0 million $38.5 million $235.7 million $52.5 million $82.0 million $592.8 million networks are solid blue, agencies primarily doing business in the U.S. are gray, agencies or agency groups primarily doing business outside the U.S. Critical Mass PHD Chime Communications Ogilvy & Mather Worldwide Dailey & Associates TM Advertising Saatchi & Saatchi X are orange, media specialist companies are green $58.0 million $135.7 million $144.3 million $770.0 million $90.0 million $40.5 million $50.0 million and marketing services units are yellow. Only Omnicom owns 53% of Critical Mass WPP owns 21.8% of London-based Chime units with revenue greater than $21 million DDB Worldwide Communications Proximity Worldwide Diamond Ogilvy OgilvyInteractive Deutsch Universal McCann Worldwide Starcom MediaVest Group worldwide are included. Marketing organization revenue totals (in the $1.26 billion $283.0 million $44.6 million $173.5 million $159.9 million $299.9 million $628.1 million WPP owns 80% of Seoul-based Diamond Ogilvy red boxes) were taken from public documents. Other revenue figures are Ad Age DataCenter Dieste Harmel & Partners Rapp Collins Worldwide Einson Freeman OgilvyOne Worldwide DraftFCB Publicis Groupe Team One Advertising estimates. Figures are rounded. Not all units are $38.5 million $517.0 million $24.2 million $430.3 million $941.2 million $5.87 billion 4 $65.4 million shown. Excluded are ad-peripheral units like PR, Includes Digitas Inc.’s $390 million 2006 healthcare, branding and market research. worldwide revenue More info: Go to DataCenter at adage.com Direct Partners Russ Reid Co. FullSix RMG:Connect Fitzgerald & Co. Arc Worldwide ZenithOptimedia Revenues shown for media specialists were $41.0 million $28.1 million $78.4 million $115.7 million $25.0 million $219.0 million $482.3 million largely based on projected billings obtained from WPP owns 26% of MIlan-based FullSix Recma Institute. Doremus Targetbase G2 STW Group Gotham Bartle Bogle Hegarty Dentsu mainly marketing organization $35.9 million $80.0 million $372.0 million $171.3 million $21.0 million $130.0 million $2.95 billion 5 non-U.S. agency WPP owns 14.5% of Sydney-based STW Group Publicis owns 49% of London-based BBH core agency with Element 79 Partners TBWA Worldwide G2R Team/Y&R Hill Holliday Connors Cosmopulos Beacon Communications Colby & Partners media specialist $43.8 million $1.14 billion $68.5 million $44.4 million $120.0 million $50.0 million $21.1 million global network WPP owns 28% of Seoul-based G2R WPP owns 25% of Dubai-based Team/Y&R Publicis owns 66% of Tokyo-based Beacon GMR Marketing Tequila Grey Worldwide United Initiative Bromley Communications Dentsu mainly U.S. agency marketing services $103.0 million $69.5 million $555.0 million $115.7 million $356.8 million $44.0 million $2.18 billion Voluntarily Unted Group of Creative Agencies Publicis owns 49% of Bromley This document (published April 30, 2007), and information contained therein, is the copyrighted property of Crain Communications Inc. and The NOTE: In March '07, Dentsu split up Colby: Ad Age Group (© Copyright 2007) and is for your personal, non-commer- Goodby, Silverstein & Partners The Marketing Arm HighCo UniWorld Group Jack Morton Worldwide Burrell Communications Group cial use only. You may not reproduce, display on a website, distribute, sell $102.0 million $63.0 million $75.6 million $21.7 million $148.9 million $28.0 million DentsuAmerica ('06 rev.: $15.6 million) or republish this document, or the information contained therein, without absorbed Colby's main office; Dentsu recast the prior written consent of The Ad Age Group. WPP owns 34% of France-based HighCo Publicis owns 49% of Burrell Colby's other two offices as a new agency. WORLDWIDE 2006 REVENUE BY DISCIPLINE OMNICOM GROUP: $11.38 BILLION WPP GROUP: $10.82 BILLION INTERPUBLIC GROUP OF COS.: $6.19 BILLION PUBLICIS GROUPE: $5.87 BILLION DENTSU: $2.95 BILLION HAVAS: $1.84 BILLION Other Advertising Other Other Advertising Public Relations Other Creative and Media Public Relations Advertising Advertising $1.73 billion; 15.2% $4.59 billion; 40.3% $1.81 billion; 16.7% Advertising $320.1 million; 5.2% $3.22 billion; 52.1% $272.6 million; 4.6% $218.4 million; 7.4% Advertising $11.2 million; 0.6% $804.6 million; 43.7% $3.85 billion; 35.6% $2.95 billion; 50.3% $2.35 billion; 79.7% Public Relations Public Relations Healthcare Healthcare Public Marketing and Sales $1.15 billion; 10.1% $493.8 million; 8.0% $402.6 million; 6.9% $136.8 million; 7.4% Relations Promotion Healthcare $1.09 billion; Healthcare Interactive $345.2 million; Interactive $895.5 million; 10.1% $434.5 million; $357.7 million; 11.7% $134.8 million; 7.9% 7.0% 6.1% 7.3% Healthcare Interactive Media Interactive Sales Interactive Sales Promotion $655.9 million; $147.3 million; $441.4 million; 6.1% $1.43 billion; $168.7 million; Promotion $35.4 million; 3.9% 13.2% 2.7% $601.3 million; 1.2% 8.0% 10.2% Interactive Sales Promotion Sales Promotion Direct Marketing Direct Marketing $607.6 million; $253.5 million; 4.1% Media Direct Marketing $248.3 million; 13.5% Media $1.07 billion; 9.4% Media 5.6% $1.10 billion; 10.2% $656.6 million; 10.6% $734.9 million; 6.5% Direct Marketing $175.3 million; 3% $358.0 million; 19.4% Sales Promotion Media Direct Marketing $639.5 million; 10.3% $1.11 billion; 18.9% $764.3 million; 6.7% $281.0 million; 2.6% Source: Ad Age DataCenter estimates. Interactive excludes digital-related revenue from Source: Ad Age DataCenter calendar-year '06 estimates based on split of non-consolidated Source: Ad Age DataCenter estimates market research and certain other businesses Source: Ad Age DataCenter estimates Source: Ad Age DataCenter estimates. Pro forma figures include Digitas Inc. (acquired 1/07) net sales by category from Dentsu annual report for YE 3/31/06 Source: Ad Age DataCenter estimates WORLDWIDE 2006 REVENUE BY REGION OMNICOM GROUP WPP GROUP INTERPUBLIC GROUP OF COS. PUBLICIS GROUPE DENTSU HAVAS U.S. Rest of world Rest of world Latin America Rest of world Europe North America The Americas Asia-Pacific Latin America $6.20 billion; 54.4% $2.25 billion; 20.8% $328.1 million; $267.5 million; 4.6% $140 million; 2.4% Rest of world $4.20 billion; 38.8% U.S. $66.2 million; 2.2% $114.9 million; 3.9% $75.0 million; $83.7 million; 4.5% 5.3% $1.64 billion; $3.44 billion; 4.1% 14.4% 55.6% Asia-Pacific Asia outside Japan Latin America $588.7 million; 10.0% $118.2 million; 4.0% U.K. $220.0 million; U.K. $303.3 million; North America North America 11.9% $1.23 billion; 4.9% $2.67 billion; $687.4 million; 10.8% Asia-Pacific 45.5% 37.3% $513.8 million; 8.3% Europe U.K. $2.20 billion; $563.4 million; 37.5% Rest of Europe Rest of Europe 9.1% $395.0 million; 21.5% France $2.81 billion; 25.9% U.K. Rest of Europe $380.0 million; Rest of Europe Japan $1.57 billion; 14.5% $1.04 billion; 16.8% 20.6% $2.31 billion; 20.3% $2.65 billion; 89.9% Source: Ad Age DataCenter calendar-year '06 estimates based on geographic split of Source: Omnicom Source: WPP Source: Interpublic Source: Publicis’ pro forma figures including Digitas Inc.
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