Title My'cro Documentary a Motion Picture Narrative for the Millennials Sub Title Author Sombunjaroen, Armaj(Ota, Naohisa)
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Title My'cro documentary a motion picture narrative for the millennials Sub Title Author Sombunjaroen, Armaj(Ota, Naohisa) 太田, 直久 Publisher 慶應義塾大学大学院メディアデザイン研究科 Publication year 2014 Jtitle Abstract Notes 修士学位論文. 2014年度メディアデザイン学 第354号 Genre Thesis or Dissertation URL https://koara.lib.keio.ac.jp/xoonips/modules/xoonips/detail.php?koara_id=KO40001001-0000201 4-0354 慶應義塾大学学術情報リポジトリ(KOARA)に掲載されているコンテンツの著作権は、それぞれの著作者、学会または出版社/発行者に帰属し、その権利は著作権法によって 保護されています。引用にあたっては、著作権法を遵守してご利用ください。 The copyrights of content available on the KeiO Associated Repository of Academic resources (KOARA) belong to the respective authors, academic societies, or publishers/issuers, and these rights are protected by the Japanese Copyright Act. When quoting the content, please follow the Japanese copyright act. Powered by TCPDF (www.tcpdf.org) ! ! ! ! ! ! ! ! Master’s Thesis Academic Year 2014 ! ! ! ! ‘My’cro Documentary A Motion Picture Narrative for the Millennials ! ! ! ! Graduate School of Media Design Keio University ! Armaj Sombunjaroen ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! A Master’s Thesis submitted to Graduate School of Media Design, Keio University in partial fulfilment of the requirements for the degree of MASTER of Media Design ! Armaj Sombunjaroen ! Thesis Committee: Professor Naohisa Ohta (Supervisor) Project Senior Assistant Professor Satoru Tokuhisa (Co-Supervisor) Professor Yoko Ishikura (Co-Supervisor) Abstract of Master’s Thesis of Academic Year 2014 ! ‘My’cro Documentary, a Motion Picture Narrative for the Millennials ! Category:! Design Summary! Documentary is the medium used to advocate and to create an awareness for a cause but society is always changing and the narrative of the documentaries’ today has to evolve with the time. This design thesis explores a different perspective to the world of documentary making with a concept called ‘My’cro documentary. Designed for the a narcissistic generation known as the millennials. ‘My’cro Documentary is about getting young people to make their own small scale documentaries and to become advocates for a cause by sharing their personal stories in a form of a documentary to their peers. ‘My’cro documentary looks into a narrative that focuses on real experience and draws inspirations from Reality-TV shows to make a mundane subject interesting to this target group. This concept was implemented in a project known as Crafts Couture which aims at promoting traditional Asian crafts to young and fashionable girls of the millennial generation. The evaluation from this implementation will prove that a smaller documentary with a narrative made by ordinary youths can be one of the solutions to adapt documentaries for the future. ! Keywords: Documentary Making, Me Generation, Millennials, Real Experience, Small Scale Documentary ! Graduate School of Media Design, Keio University Armaj Sombunjaroen 1 Table of Content ! List of Figures……………………………………………………………………………6 ! List of Tables…………………………………………………………………………….8 ! Chapter 1: Introduction…………………………………………………………..……..11 1.1 Background and Motivation………………………………………..11 1.1.1 Personal Background Relating to Documentaries………. 11 1.1.2 Personal Experience Regarding Asian Crafts…………….12 1.1.3 Crafts Couture………………………..…….……………..14 1.2 Aims and Goals……………………………………………………..16 1.3 Thesis Overview……………………………………………………16 1.4 Scope and Limitations……………………………………………..17 ! Chapter 2: Background Research………………………………………………………18 2.1 Literature Review…………………………………………………..18 2.1.1 Documentary versus Reality TV…………………………18 2.1.2 Self as a Social Currency for the Digital Age…………….19 2.1.3 Millennial Generation as the Me Me Me Generation…….20 2.1.4 Mobility of Media Consumption…………………………22 2.2 Contemporary Documentary……………………………………….23 2.2.1 The Big Picture…………………………………………..23 2.2.2 Macro Documentaries on Crafts………………………….24 2.3 Related Works………………………………………………………25 2.3.1 Vice Documentary….…………………………………….25 2.3.2 Monocle Film…………………………………………….27 2.3.3 CNN iReports…………………………………………….28 2.4 Summary on Background Research………………………………..29 2 Chapter 3: Concept and Preliminary Case……………………………………………..31 3.1 The Philosophy of ‘My’cro Documentary………………………….31 3.2 ‘My’cro Documentary is the Solution to…………………………..31 3.3 Key Features of a ‘My’cro Documentary…………………………..33 3.3.1 Host - Presented by an Ordinary Millennial……….……..34 3.3.2 Narration - First-hand Real Experiences…….….………..36 3.3.3 Distribution - Screening on Facebook and Youtube……..39 3.3.4 Length - Faster and Shorter……………….….…………..40 3.4 Overview of the 4 Preliminary Cases………………………………42 3.4.1 Preliminary Case 1: Japanese Pottery…………………….43 3.4.1.1 Summary……….……………………………….43 3.4.1.2 Purpose…………………………………………47 3.4.1.3 Production…………………….………………..47 3.4.1.4 Results…………………….……………………50 3.4.1.4.1 Qualitative Observation………………52 3.4.1.4.2 Qualitative Feedbacks………………..57 3.4.1.4.3 Quantitative Results…………………..58 3.4.1.5 Evaluation………………………………………58 3.4.2 Preliminary Case 2: Japanese Glass Windchime…..……..59 3.4.2.1 Summary………………………………………..59 3.4.2.2 Purpose…………………………………………62 3.4.2.3 Adaptation………………………………………63 3.4.2.4 Production…………………….………………..64 3.4.2.5 Results…………………….……………………68 3.4.2.5.1 Qualitative Observation………………68 3.4.2.5.2 Qualitative Feedbacks………………..69 3.4.2.5.3 Quantitative Results…………………..74 3.4.2.6 Evaluation………………………………………78 3 3.4.3 P Preliminary Case 3: Japanese Lacquerware……………79 3.4.3.1 Summary………………………………………..80 3.4.3.2 Purpose…………………………………………83 3.4.3.3 Adaptation………………………………………83 3.4.3.4 Production…………………….………………..85 3.4.3.5 Results…………………….……………………87 3.4.3.5.1 Qualitative Observation………………87 3.4.3.5.2 Qualitative Feedbacks………………..88 3.4.3.5.3 Quantitative Results…………………..91 3.4.3.6 Evaluation………………………………………94 3.3.4 Preliminary Case 4: Thai Weavery……………………….94 3.4.4.1 Summary………………………………………..95 3.4.4.2 Purpose…………………………………………98 3.4.4.3 Adaptation………………………………………99 3.4.4.4 Production…………………….……………….100 3.4.4.5 Results…………………….…………………..102 3.4.4.5.1 Qualitative Observation……………..102 3.4.4.5.2 Qualitative Feedbacks……………….102 3.4.4.5.3 Quantitative Results…………………105 3.4.4.6 Evaluation……………………………………..109 3.5 Summary on the Findings of the 4 Preliminary Cases……………109 Chapter 4: Implementation and Evaluation of the Final Case………………………..111 4.1 Summary of the Final Case: Japanese Doll……………………….112 4.2 Purpose - The Production of Documentary by Amateur……….….114 4.3 Adaptation…………………………………………………………115 4.4 Production………………………………………………….……..116 4.5 Results………………………………………………….………….117 4.5.1 Qualitative Observation………………..………………..117 4 4.5.2 Qualitative Feedbacks…………………………………..118 4.5.3 Quantitative Results……………………………………..142 4.6 Final Evaluation…………………………………………………..145 Chapter 5: Conclusion………………………………………………………………..146 5.1 Recommended Design…………………………………………….146 5.1.1 Finalised Features……………………………………….146 5.1.2 Strength & Weakness……………………………………149 5.2 Social Impact and Limitations…………………………………….151 5.3 Further Research…………………………………………………..153 5.3.1 ‘My’cro Documentary Beyond Crafts……………….….153 5.3.2 Social Media for the Distribution…………….…………155 5.3.3 Editable by the Mass Millennials…………………….…155 ! Acknowledgements……………………………………………………………….…..157 Reference List…………………………………………………………………………158 Appendix……………………………….….………………………………………….160 ! ! ! ! ! ! ! ! ! ! ! 5 List of Figures ! Figure 1.1 The author with a pair of trousers made from traditional Thai textile….…..13 Figure 1.2 The Author’s Blog about Young People in Kimono in Kyoto………….…..14 Figure 1.3 Screenshot of the Crafts Couture’s Website……………………………..….15 Figure 2.1 Screenshots of the The Ascent of Money…………………………………..23 Figure 2.2 Screenshots of How to Survive a Plague………………….………………..24 Figure 2.3 Images from Begin Japanology…………….……………………………….25 Figure 2.4 A Scene from Vice Documentary on the Japanese Love Industry……….…25 Figure 2.5 A Scene from Monocle Film on Japanese Craftsmanship……….………….27 Figure 2.6 A Sample from the website of CNN iReports..….………………………….29 Figure 3.1 A Scene from Preliminary Case 1…………….…………………………….43 Figure 3.2 Images from Mashiko Tochigi Japan…………………….…………………44 Figure 3.3 Mr. Miyajima and his potteries at his home in Mashiko……….…………..45 Figure 3.4 The Host Kailin Wang in Mashiko Tochigi……………………….……..….46 Figure 3.5 A Scene from Preliminary Case 2…………………………….…………….59 Figure 3.6 Furins at the Shinohara’s House…………………….………………………60 Figure 3.7 Mr and Mrs Shinohara, Furin Craftsmen………………….……………..…61 Figure 3.8 Images of Lyn Ishikawa………………………………………………….…62 Figure 3.9 A Scene from Preliminary Case 3……………………………………….….79 Figure 3.10 Kamakurabori Workshop and Products of Mr. Sakamoto…….…………..81 Figure 3.11 Pictures of Sachi Montgomery, Shooting Day Preliminary Case 3.………82 Figure 3.12 Interview for Preliminary Case 3………………………………………….86 6 Figure 3.13 Sharing of Preliminary Case 3 on Facebook………………………………88 Figure 3.14 A Scene from Preliminary Case 4…………………………………………94 Figure 3.15 Pictures of Bangsai Arts and Crafts Training Centre………….…………..96 Figure 3.16 Yarn Lipao Basketry…………………………….…………………………97 Figure 3.17 Photos of Nat Tangkrachang from Bangsai………………………….…….98 Figure 4.1 A Scene from Final Case ………………………………………………….111 Figure 4.2 Daruma Dolls at Darumaji…………….…………………………………..113 Figure 4.3 Photos of Melanie Favier in Gunma……………………………………….114 Figure 4.4 The shooting of Final Case ………………….…………………………….116 Figure 4.5 The Host Sharing the Final Case on Facebook……………………………119 ! ! ! ! ! ! ! ! ! ! ! 7 List of Tables ! Table 1.1 Thesis Overview…………………………………………………….……….16 Table 3.1 The change from macro documentaries to ‘My’cro documentaries…………33 Table 3.2 Differences on how