For Immediate Release Asky Appoints Aviareps As Its Representative in Ten

FOR IMMEDIATE RELEASE

ASKY APPOINTS AVIAREPS AS ITS REPRESENTATIVE IN TEN EUROPEAN MARKETS

(Munich, 16 June 2014) AVIAREPS, the global leader in tourism, aviation and hospitality representation with 52 offices in 43 countries around the world, has been appointed by the West African based ASKY as its General Sales Agent (GSA) representative in ten European markets including: the Baltic States, Belgium, France, Germany, Italy, the Netherlands, Spain, Sweden, Switzerland, and the United Kingdom. The appointment was made as the airline seeks to increase its European sales and awareness as an international airline with a touch of Africa, serving and connecting African countries and Africa to the world with excellent quality service. As part of the representation AVIAREPS will act as sales agent for the airline, responsible for the airline’s sales and marketing activities within each of the ten markets.

With an average age of three years, ASKY has the most modern fleet in West and Central Africa – a fleet which is the pride of Africans. According to ASKY, the appointment of their sales and marketing representative offices in Europe is reflective of the growing importance and their commitment to servicing European travellers with their African network. With the airline’s commitment to provide regular, safe and reliable connections at competitive rates their mission is to become the airline of choice that facilitates business and tourism connections between Africa and Europe.

“We are confident that AVIAREPS is the best choice for us to achieve our ambitious goals within these markets.”

ASKY's network currently covers 22 destinations (Abidjan, Abuja, Accra, Bamako, Bangui, Bissau, Brazzaville, Conakry, Cotonou, Dakar, Douala, Freetown, Kinshasa, Lagos, Libreville, Lome, Monrovia, Ndjamena, Niamey, Ouagadougou, Pointe Noire, Yaoundé) in 19 countries of West and Central Africa. ASKY currently operates 174 flights a week on its network with an average of 10,000 passengers per week.

The ASKY network is built around its hub in Lome, the capital city of the Togo. Lome provides a strategic location of being almost halfway between West Africa and Central Africa, enabling convenient connections between these two regions.

A key strategic structure of ASKY's network is its connection to that of its strategic partner - Ethiopian Airlines. Flight schedules are designed in such a way as to enable quick connections for passengers from Lome to the rest of the world with Ethiopian Airlines.

For more information about ASKY, please visit: http://www.flyasky.com/asky/ or contact:

ASKY Baltic States ASKY Germany Email: [email protected] Email: [email protected] Tel: +372 6681 042 Tel: +49 (0)1805 002470

ASKY Belgium ASKY Italy Email: [email protected] Email: [email protected] Tel: +32 2 7120582 Tel: +39 (0)2 43458375

ASKY France ASKY Netherlands Email: Email: [email protected] [email protected] Tel: +31 20 6551732 Tel: +33 1 71 72 27 47

ASKY Spain ASKY Sweden Email: [email protected] Email: [email protected] Tel: +34 91 562 54 75 Tel: +46 8 555 691 72

ASKY Switzerland ASKY United Kingdom Email: [email protected] Email: [email protected] Tel: +41 44 286 99 61 Tel: +44 870 774 0965

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Notes to Editor:

About

Founded in Germany in 1994 with an extensive office network spanning all continents and in 43 countries, the AVIAREPS Group is the world’s leading airline and tourism management company with over 90 airlines and more than 90 tourism clients in its portfolio. In addition to its core businesses of passenger General Sales Agent (GSA) services and tourism marketing, clients are also offered expertise and services in public relations, advertising, IT solutions, consulting, financial services, airport marketing, and trade & retail promotion.

AVIAREPS turns 20!

2014 marks the 20th anniversary of AVIAREPS. Whilst this milestone moment provides an excellent opportunity to reflect on the successes of the past AVIAREPS firmly has its eyes fixed on the future. Agenda 2020 has been launched, which is a strategic corporate plan to increase growth whilst ensuring that AVIAREPS remains ahead of its competition and at the forefront of international best practice. A key part of the agenda will see AVIAREPS further opening and deepening its activities and dealings with emerging markets for client growth, as well as extending multinational contracts with current and new clients through the development and delivery of cost effective and tried and tested results-driven products and services. Another key of Agenda 2020 will be the creation of new products and services based on innovation, creative solution making,

synergy maximisation and the development of cost reducing platforms. Generating added value for clients was, is, and will remain the source of AVIAREPS’ success and main driver and consideration within all of its client portfolio operations. For further information, please visit www.aviareps.com or follow us on:

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About ASKY

ASKY's network currently covers 22 destinations in 19 countries of West and Central Africa. ASKY currently operates 174 flights a week on its network with an average of 10,000 passengers per week.

ASKY’s fleet consists of three Boeing 737-700 Next Generation, equipped with 115 seats (16 in Business class and 99 in Economy class), four Dash8 Q400 Next Generation equipped with 67 seats (7 in Business class and 60 in Economy class). With an average age of 3 years, ASKY has the most modern fleet in the West and Central Africa; a fleet which is the pride of Africans. http://www.flyasky.com/asky/

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PRESS INQUIRIES

Ms. Anna-Karina Berels

Tel: + 49 (0) 89 55 25 33 155

E-mail: [email protected]