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Home , Cadillac Place, David Whitney Building, Fox Theatre (Detroit), Griswold Street, Henry Ford Hospital, New Center Park

The Boulevard 2911 WEST GRAND BOULEVARD,

RETAIL SPACE PRESENTED BY COLLIERS A DEVELOPMENT BY THE PLATFORM 2 THE BOULEVARD THE PLATFORM 3 The Boulevard 2911 WEST GRAND BOULEVARD, DETROIT

The Boulevard is a newly constructed mixed-use development at the corner of West Grand Boulevard and Third Avenue in New Center. Ideally located in a neighborhood of professional institutions and cultural gems, The Boulevard is walking distance to , , several large office buildings, two universities and is less than two blocks from QLine streetcar and MoGo electric bike stations. The Boulevard is also less than a mile from major area expressways. The six-story building is highly visible with its modern design and varied use of brick, metal and glass. First floor retail spaces feature large window walls to engage and invite the community inside. A discreet attached parking structure services residents, visitors and retailers.

Stage of Development

NEIGHBORHOOD PROJECT TYPE TOTAL RETAIL New Center Residential & Retail 17,500 SF

ADDRESS TOTAL SIZE AVAILABLE RETAIL 2911 W. Grand Boulevard 207,000 SF 8,395 SF

DATE COMPLETE RESIDENTIAL PARKING Fall 2019 231 Units 330 Spaces in structure

[email protected] theplatform.city THE UP

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4 THE BOULEVARD THE PLATFORM 5

330 PARKING SPACES IN ATTACHEDRETAIL/RESIDENTIAL STRUCTURE PARKING 82 SPACES

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ORANGETHEORY BEYOND STEAVAILABLE 120 STEAVAILABLE 115 STE 112 STE 110

BEYOND JUICE RETAIL RETAIL AVAILABLE RETAIL AVAILABLE RETAIL COMERICA 3RD AVE. ORANGE THEORY FITNESS SALESRESIDENTIAL CENTER CANOPY, DN COMERICA FITNESS3,797 SF 2,300 SF UP JUICE2,011 SF 2,1532,153 SFSF 1,649~1,750 SF SF 2,018~1,850 SFSF 2,5752,575 SF SF 3,500 SF ABOVE LEASING ELEV OFFICEE103

RESIDENT ENTRY

CANOPY, CANOPY, ABOVE CANOPY, ABOVE ABOVE

W. GRANDW GRAND BOULEVARD BLVD.

AVAILABLE RETAIL SQUARE FEET:

1,649-8,395 SF 8,395 MIN/MAX

A new 231-unit residential and retail development on the IN THE NEIGHBORHOOD corner of Third Avenue and Grand Boulevard between Campus, , College for and the Fisher Building, The Boulevard Creative Studies, Fisher Building, Fisher offers prime visibility and accessibility along a well-trafficked Theatre, , New Center One, TechTown Detroit, WeWork, corridor in a walkable urban community. Tata Technologies, Performance Center, University BUILDING AMENITIES JOIN RETAIL TENANTS Preparatory Academy, Midtown Cultural New construction Beyond Juicery + Eatery Center

Storefronts on W. Grand Blvd. Comerica Bank TRANSIT/ACCESS Large windows Orangetheory Fitness Near I-94, M-10, I-75, I-96 and Woodward Bus #023, 042, 016, 080, 089, 851 Attached parking structure DAYTIME POPULATION QLine Station: Grand Blvd Street parking 25,735 MoGo Stations: Second Ave & W Grand Blvd and Henry Ford Hospital Walkable neighborhood TRAFFIC COUNT Excellent freeway access 40,653 6 THE BOULEVARD THE PLATFORM 7 Available Retail: Suite 110 Available Retail: Suite 112

AVAILABLE SQUARE FEET: 3.4 AVAILABLE SQUARE FEET:

125 N. Harrington St. 5' - 6 3/8" Raleigh, NC 27603

11' 11' -3" 919/833-6413 919/836-1280 FAX 3' - 0" ClineDesignAssoc.com 3

2,575 STE 110

25' 25' -1" 2,018 STE 120 STE 115 STE 112

2,575SUITE 110SF 2,153 SF 1,649 SF 2,018 SF

DIMENSIONS 2558 SF 2.2 DETAILS

34’ x 72’ 1” 2' - 0" 2 Storefront on W. Grand Blvd.

34' - 0 1/2" DETAILS ASSOCIATES, PA. May be combined for 5,820 SF 10' - 11 1/8" 23' - 1 3/8" FORM ANY IN COPIED OR CHANGED UCED,

20' 20' -0" 18’+ clear height Storefront on W. Grand Blvd Grand & Third

18’+ clear height 72’ 1” Large windows

1 72’ Large windows 1' - 4 3/4" Located next to public retail TS IN THESE PLANS. THESE PLANS ARE NOT TO BE REPROD BE TO NOT ARE PLANS THESE PLANS. IN THESE TS SSED WRITTEN PERMISSION AND CONSENT OF CLINE DESIGN

Located next to Comerica 34’ corridor 13' 13' -9"

0.9 1/4" 8'-11 PROJECT: 015073 105’ 0.8 DATE: 10/20/17

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SUITE 110: 2,575 SF AVAILABLE SUITE 112: 2,018 SF AVAILABLE 8 THE BOULEVARD THE PLATFORM 9 Available Retail: Suite 115 Available Retail: Suite 120

AVAILABLE SQUARE FEET: AVAILABLE SQUARE FEET: 1,649 2,153 STE 120 STE 115 STE 112 STE 120 STE 115 STE 112 2,153 SF 1,649 SF 2,018 SF 2,153 SF 1,649 SF 2,018 SF DETAILS DETAILS Storefront on W. Grand Blvd. Storefront on W. Grand Blvd. May be combined for 5,820 SF May be combined for 5,820 SF 18’+ clear height 18’+ clear height

Large windows Large windows 1” 74’ 72’ Located next to Beyond Juicery

105’ 105’

SUITE 115: 1,649 SF AVAILABLE SUITE 120: 2,153 SF AVAILABLE 101 PLATFORM LEASINGTHE & BOULEVARDBROKERAGE 6001 CASS 2 In the neighborhood NEIGHBORHOOD ANCHORS FOOD + BEVERAGE (CONT.) orth nd 1 College for Creative Studies + Shinola HQ 44 Ima 29 41 2 45 Jimmy Johns E Grand38 Blvd ew Center 51 75 3 Detroit Pistons Performance Center 46 Kiesling 72 46 Milwaukee Ave + Henry Ford Health System Center for Athletic Medicine 47 The Kitchen, by Cooking with Q 52 43 49 8 4 Fisher Building | Key Tenants 48 Marble Bar 6055 37 ilwaukee unction 4 67 58 Children’s Hospital Foundation, Kellogg Foundation 49 New Center One restaurants 47 69 25 65 68 57 71 Strategic Staffing Solutions, United Way, WJR 50 Northern Lights Lounge 39 32 35 55 74 5 Henry Ford Health System Brigitt Harris Cancer Pavilion 51 Oak and Reel (coming soon) 7 59 1 78 Piquette40 Ave 6 Henry Ford Health System Headquarters + Campus 3 Plum Market + Zingerman’s Café @ Detroit Pistons 50 73 15 60 7 Henry Ford Hospital Performance Center W Grand Blvd 3 Brush St 8 Ralph C. Wilson Jr. Foundation 52 Selden Standard concept (coming soon) 5 9 11 Tech Town 1034 64 9 TechTown Detroit 4 Stella Good Coffee @ Fisher Building 30 Ferry St 10 Wayne State University Campus 53 Starbucks 6 Lincoln St 11 Wayne State University Police 54 Supino Pizzeria concept (coming soon) 62 48 York St 56 55 Time Will Tell (coming soon) @ Baltimore Station I 2nd Ave idtown ARTS, CULTURE & ENTERTAINMENT Tony V’s Tavern 36 56 42 16 Cass Ave 17 12 57 Woodward Cocktail Bar 3rd Ave St Antoine Charles H. Wright of African American History 58 Yumvillage 10 19 13 13 28 14 59 Zo’s Good Burger 53 63 15 Detroit Children’s Museum 60 Z’s Villa 61 75 16 Detroit Historical Museum 94 45 17 Detroit Institute of Art SHOPPING + DAILY ESSENTIALS 44 Canfield St 31 John R St 18 61 Barnes + Noble Warren Ave 19 62 Carhartt 2 20 Detroit Riverwalk 39 Comerica Bank @ The Boulevard 21 Detroit Symphony Orchestra 63 CVS + The Max M. & Marjorie S. Fisher Music Center 4 Hair. A Salon @ Fisher Building Trumbull Ave Forest Ave 22 Eastern Market 55 Huntington Bank @ Baltimore Station I 66 22 23 The Filmore Detroit 64 London Luggage Shop Blvd Mack Ave 21 70 4 Fisher Theatre @ Fisher Building 4 Mature Men’s Fashions @ Fisher Building M10 24 65 Secretary of State @ Cadillac Place 25 Ford Piquette Avenue Plant 39 Orangetheory Fitness @ The Boulevard Woodward Ave 26 4 The Peacock Room @ Fisher Building Seldon St 77 27 Arena 4 Pure Detroit @ Fisher Building Stimson St 76 28 4 Russell’s Pharmacy @ Fisher Building Grand River Ave 29 Michigan Urban Farming Initiative 66 Shinola 30 Museum 67 The TEN Nail Bar 31 Museum of Contemporary Art Detroit 68 Urbanum Martin Luther King Jr Blvd 32 27 69 U.S. Post Office 375 33 TCF Center 70 Whole Foods Market N 24 34 Wayne State University Art Gallery @ 6001 Cass 4 William + Bonnie Alterations @ Fisher Building W E 14 (coming soon) S 26 THE PLATFORM DEVELOPMENTS 23 18 FOOD + BEVERAGE 71 411 Piquette (residential + office) Gratiot Ave 35 Avalon Café + Biscuit Bar 34 6001 Cass (office + retail) TRANSPORTATION 75 Babo 72 7300 Woodward (office + retail) 36 Detroit Amtrak Downtown 37 Baobab Fare (coming soon) 73 Baltimore Garage 78 20 MoGo Stations 38 Batch Brewing (coming soon) 55 Baltimore Station I (residential + retail) 12 QLine Stations 39 Beyond Juicery + Eatery @ The Boulevard 74 Baltimore Station II (residential + retail) Michigan Ave 40 Bucharest Grill 39 The Boulevard (residential + retail) JeŽerson Ave 41 Chartreuse concept (coming soon) 75 Chroma (office) 42 Common Pub 76 Gratiot (hospitality + retail + residential) 43 Cuisine 4 Fisher Building (office + retail) 33 4 Fisher Bakery @ Fisher Building 77 Woodward West (residential + retail) S 12 THE BOULEVARD AREA AMENITIES 13

Area anchor institutions Area art, culture & entertainment

State of Michigan @ Cadillac Place College for Creative Studies + Pistons Performance Center + Detroit Institute of Arts Detroit Public Library Detroit Symphony Orchestra + Shinola Headquarters HFHS Center for Athletic Medicine The Max Cadillac Place, formerly the The College for Creative Studies (CCS) is a The Detroit Pistons Performance Center The Detroit Institute of Arts (DIA), founded Detroit Public Library (DPL) opened in The Detroit Symphony Orchestra (DSO) is Building, is a 15-story office complex located private college in Detroit that enrolls more is a recently completed, new construction in 1885, has one of the largest and most 1865 as a 5,000 book collection located in the fourth oldest orchestra in the United at West Grand Boulevard and Second than 1,400 students focused on arts and mixed-use development in Tech Town. It significant art collections in the United one room of the old Capitol High School on States. The DSO performs throughout Avenue in New Center. It houses several education. Founded in 1906, as the Detroit serves as the training place for the Detroit States. It features over 100 galleries, a . Today, DPL has 21 locations the area in both paid State of Michigan government agencies, Society of Arts and Crafts, CCS plays a key Pistons and the corporate headquarters for 1,150-seat theatre, a 380-seat hall for throughout Detroit with a collection of neighborhood events and free community over 2,000 State employees, and additional role in Detroit’s cultural and educational the NBA franchise. It features public spaces recitals and lectures, a reference library, and seven-million plus books. The main library, concerts. Its main performance center is office and retail. It was designated a communities. Shinola Headquarters is for events and ground-floor retail for the a conservation service library. It is ranked located on Woodward in Midtown, is listed located at The Max M. + National Historic Landmark in 1985. located in the A. Alfred Taubman Center of surrounding community. It also includes the as one of the top six in the on the National Registry of Historic Places. Marjorie S. Fisher Music Center (The Max) the CCS main campus in Midtown. Center for Athletic Medicine managed by world, hosts major art exhibitions, and an in Midtown. Henry Ford Health System. estimated 677,500 visitors annually.

HFHS Brigitte Harris Cancer TechTown Detroit Wayne State University Main Fisher Building + Fisher Theatre Michigan Urban Farming Initiative Pavilion Campus Health System Brigitte TechTown Detroit is a entrepreneurial hub Wayne State University (WSU) is a public The Fisher Building, known as “Detroit’s Little Caesars Arena (LCA) is a new The Michigan Urban Farming (MUFI) is Harris Cancer Pavilion will be a destination focused on helping tech startups and local research university in Detroit. It is the 3rd Largest Art Object”, is an office, retail, and construction, multi-purpose arena in a volunteer run, nonprofit organization center for ambulatory cancer treatment, businesses launch and grow. It is part of the largest university in Michigan, consisting entertainment destination in New Center. Midtown, in an area more specifically that seeks to engage members of the precision medicine, clinical trials and Wayne State University System and offers of 13 schools and colleges and offers Kahn building, built in 1928, was referred to as The District Detroit. LCA community in sustainable agriculture. research, and enhanced support services coworking, office, meeting and event space nearly 350 programs to more than 27,000 designated a National Historic Landmark is home of the and Their mission is to use urban agriculture for cancer patients. It is part of a 300- for the greater New Center neighborhood. graduate and undergraduate students in in 1989. The Fisher Building is also home Detroit Pistons. It also features retail as a platform to promote education, acre expansion and neighborhood . to the Fisher Theatre, which hosts an and restaurants, and hosts world-class sustainability, and community. Their redevelopment initiative that will include estimated 300,000 attendees per year. entertainment events. primary focus is the redevelopment of a retail, housing, and other mixed uses three-acre area in Detroit’s North End. expected to open in 2020. 14 THE BOULEVARD AREA AMENITIES 15 Area food & drinks Area shopping & daily essentials

Avalon Cafe + Biscuit Bar Beyond Juicery + Eatery Northern Lights Lounge Orangetheory Fitness Pure Detroit Russell’s Fisher Pharmacy

Avalon Cafe + Biscuit Bar is one of several Beyond Juicery + Eatery is an iconic Northern Lights Lounge is a casual dining Orangetheory Fitness (OTF) is a privately Pure Detroit is the original Detroit culture Russell’s Fisher Pharmacy is an locations of the popular Detroit-based Michigan restaurant franchise specializing in restaurant and bar in New Center. The owned fitness franchise based in Florida. shop. Since opening their first store in independently owned pharmacy and bakery, Avalon International Breads. The providing healthy, accessible breakfast and neighborhood staple offers typical pub fare It offers group personal training workouts the in 1998, Pure convenience store in the Fisher Building biscuit bar is a full service coffee bar and lunch options. It offers salads, smoothies, with outdoor patio space, DJ and live band based on High Intensity Interval Training Detroit has grown to six locations, each serving the greater New Center area. cafe with all-day breakfast and lunch in wraps, and more, made with fresh nights. It is an office favorite for lunch and that blend cardiovascular and strength located in landmark Detroit buildings. Russell’s offers health and beauty products, New Center. ingredients daily. Beyond Juice opened its happy hour! training. OTF has opened their first Detroit Their flagship store is located in the Fisher as well snacks, candy, tobacco products, second Detroit location at The Boulevard in location at The Boulevard in New Center. Building in New Center. Pure Detroit reading materials, greeting cards, and gifts. New Center this year. uses the rich to provide amazing Detroit inspired apparel, artwork, books and more!

Kiesling Stella Good Coffee Plum Market + Zingerman’s Cafe The TEN Nail Bar Whole Foods Market William & Bonnie

Kiesling is a popular bar located in Stella Good Coffee is an independently Plum Market is a Michigan-based grocer The TEN Nail Bar is an elevated nail care Whole Foods Market is an eco-minded William + Bonnie (W+B) is an alterations . Originally built in 1890, owned coffee shop offering locally-roasted bringing a new retail store and cafe to the experience curated to provide stellar chain with natural and organic grocery boutique located in the historic Fisher the Kiesling space has previously served as coffee, tea, daily baked goods from Avalon new Detroit Pistons Performance Center in customer service and workmanship. The items, housewares and other products. Building in New Center. W + B provides several food, beverage, and living options. International Breads, and soup from Russell Tech Town. The 5,000-square-foot store TEN opened its second Detroit location in In 2013, Detroit welcomed the city’s first full-service clothing alterations, quality The bar was established in 2017, joining a Street Deli. It has been a staple in the Fisher is open to the public and features the New Center in Summer 2019. Whole Foods market at The Ellington in tailoring, and restyling services. They thriving neighborhood with a great mix of Building since 2013. popular Zingerman brand coffee shop, a Midtown. The market established nearly incorporate the concepts of sustainability residents and businesses. grab-and-go snack bar, and a casual dining 200 jobs for residents in the city. both in their workforce development and experience serving a healthy menu with environmental impact. wine and beer. The Boulevard A DEVELOPMENT BY The Platform

RETAIL SPACE OFFERED BY Colliers International colliers.com/detroit

Ben Hubert [email protected] 248.540.1000 ext 1864

Ben Rosenzweig [email protected] 248.540.1000 ext 1866

UPDATED 4.21.2020