Investing in the Scottish economy
deafscotland Conference 15 March 2019 Simon Pitts, STV The Victim, STV Productions for BBC One Despite a decade of disruption, TV viewing is very resilient
Live TV TV Playback Broadcaster VOD Subscription VOD
4:00
3:30
3:00
2:30
2:00
1:30
1:00
0:30 HRS VIEWED PER DAY (ALL INDS) (ALL PERDAY VIEWED HRS
0:00 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017
Source: 2007-2017, BARB / Broadcaster stream data / OFCOM Digital Day / IPA TouchPoints 2017 2 TV still accounts for 71% of our video day
Source: 2017, BARB / comScore / Broadcaster stream data / IPA TouchPoints 2017 / Rentrak 3
Scots watch a lot of TV, on average 214 minutes per day, 11% higher than the UK average Average peak time individuals
358 354
107 96
65
38 32 29 22 21
BBC 1 STV BBC 2 CH4 Channel 5 ITV3 ITV2 E4 Film4 BBC 4
Source: BARB Jan-Dec 2018, peak time (18:00 - 22:30), individuals 4
Scots are also faster adopters of Netflix and Amazon Prime than anyone else in the UK
% Homes with SVOD ( Netflix/Prime/Now TV)
Source : BARB Est Survey Q3 2017 Source: BARB Q3 2018.
5 Spend on Scottish productions is also set to grow significantly, driven by increased “nations and regions” investment
Increasing Scottish production
+£250million increase in C4 regional spend over next 5 years
6 STV in 2020
• A brand famous for a wider range of high quality programmes
• Every Scot, at home and abroad, with our app installed on their device
• A magnet for the best creative talent from Scotland and beyond
• A leading UK producer, making world class series for domestic and international players
• Working in partnership to drive the Scottish economy and showcase Scotland to the world
Scotland’s home of news and entertainment
7 We have a clear vision at STV
Agile, creative, fun place to work A magnet for Giving back creative talent to Scotland
Connecting Making a with audiences Scotland’s home of news range of great and advertisers and entertainment content
Embracing the personalised Clear and future of TV committed Digital front and branding centre
8 Our 3 strategic objectives drive everything we do
Maximise the value of our broadcast business by delivering 1. high quality, cost-effective news and entertainment
2. Drive digital growth by creating an STV for everyone
3. Build a world class production business
9 2018 was STV’s best viewing performance in a decade
STV all-time viewing share +13%
STV all-time viewing volume +8%
Source: BARB 2009-2018, share and avg aud, figures incl. HD & +1, 09:00-24:00, 10 STV News at Six is now the most watched news programme in Scotland
News audiences since STV News at Six was re-launched in September
Source: BARB 2019 V 2018; Graph Brab : Weekday News Audiences from10TH Sept – 31/12/2019 11 Our new STV Growth Fund is helping to drive the Scottish economy
£3m+ allocated so far
115+ deals with companies right across Scotland
54% of advertisers new to TV
Due to its success we are now doubling the size of the fund to £10m 12 STV Player continues to grow strongly, underpinned by the best exclusive content and now universal distribution
VOD market share by platform
13 We have increased the supply of boxsets to the Player
Vera Midsomer Murders The Bay The Widow
Manhunt Endeavour Taggart Cheat
Cleaning Up Cold Feet Torvill & Dean Grantchester
*All available in Q1 on the STV Player 14 We have launched an ad-free subscription service, STV Player+, for £3.99 per month
£3.99/month No contract, cancel anytime
Catch up minus the ads
Watch abroad (EU only)
Download to watch offline
15 STV Productions delivered 11 shows including 7 series, and produced over 100 hours of television in 2018 Antiques Road Trip on BBC2 Catchphrase on STV
The Victim on BBC1 BBC Scotland
16 There is a real opportunity to put Scottish TV production right back on the map
An exciting new creative partnership to co- Exclusive writer deals to adapt best-selling produce entertainment formats in Scotland Scottish novels for TV
We are making two peak-time dramas for BBC1 this year – The Victim and Elizabeth is Missing 17 Our charity initiatives further underscore our commitment to Scotland
£19m raised
180k 79,000 customers children supported
£3.3m 1,100 to projects charity supported
Shining a light on the causes and impact of child poverty in Scotland 18 The public service broadcasters lead the way in the delivery of access services
98% 42%
of STV programmes subtitled of STV Player programmes including all local content subtitled and rising....
19 2019 will see a significant boost to STV’s subtitling output
Later this year we will add subtitles to our programme trailers
for the first time
A further 1.2million Scottish homes will see subtitles on STV Player following launch on Virgin and Sky this year
However, challenges remain. We can get better and global providers like Netflix and Amazon should also step up…. 20 Coming up at STV in 2019....
•Complete News transformation, particularly digital 1. Broadcast •Continue to drive Scottish economy through STV Growth Fund •Full HD launch on Virgin and Sky
•New features and personalisation •More boxsets 2. Digital •Launch STV Player on Sky •Focus on live experience ahead of Rugby World Cup 2019
•Continued focus on returning series •Launch new formats on STV 3. Production •Secure more Scottish drama commissions •Identify next creative partnerships 21