World's Largest Shoe Floor Sets Foot on Broadway at Macy's Herald
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November 20, 2012 World’s Largest Shoe Floor Sets Foot On Broadway at Macy’s Herald Square One-of-a-kind shopping destination showcases more than 250,000 pair of shoes while signature coffee, champagne and chocolates are served at the Herald Square Cafe NEW YORK--(BUSINESS WIRE)-- On a street renowned for awe-inspiring productions, the fall 2012 opening of the World’s Largest Shoe Floor at Macy’s Herald Square is one of the most exciting and epic events of the season, with the debut of more than 250,000 pair of women’s shoes in a posh, new, 63,000 square-foot space on the second floor of the iconic flagship. Broadway’s newest star presents a shopping experience so grand that the curtain has been raised on the vast new space in phases, with a grand finale culminating in the unveiling of three brand new, multi-level, luxury shops this holiday season. The “must-shop” destination of the fall 2012 season elevates the shopping experience through décor and design, featuring modern architectural elements that set the stage for the luxury shoe shops, a designer shoe salon, shoe closets inspired by New York City’s trendiest neighborhoods, as well as a stylish new coffee, champagne and chocolate bar. An integral component of the multi-year, $400 million renovation of Macy’s Herald Square, this landmark shopping experience is one of the most highly anticipated in retail history. Visitors to the World’s Largest Shoe Floor are transported to shoe nirvana as they enter a dramatic new environment that spans the entire second floor of the Broadway building. Upon arrival, guests discover an easy-to-navigate floorplan that seamlessly flows from one lifestyle category to the next. An incomparable selection of shoes, almost twice the size of the previous offering, includes a powerful new assortment from favorite brands, Stuart Weitzman; RACHEL Rachel Roy; Dolce Vita; Vince Camuto; Lucky; Sperry; Nine West; I.N.C.; Lauren; Nike; Puma; Keds; Clarks; and Naturalizer. Sleek new shops from Calvin Klein, Coach, Michael Kors and Cole Haan round out the selection in the designer shoe salon and 29 new vendors have made their home on the second floor, including French Sole’ Juicy Couture; L.A.M.B.; La Fenice; Seven for All Mankind; and Truth or Dare by Madonna, to name a few. For the ultimate shoe shopping experience, The World’s Largest Shoe Floor takes customers who love the thrill of finding great fashion at a great price on a virtual shopping trip uptown, downtown and throughout the Big Apple in the form of floor-to-ceiling clearance closets designed with visual elements that salute New York City’s most iconic neighborhoods. This global destination for fashionable footwear will provide the intimate feel and elegance of a boutique shopping experience with specially-designed LED lighting and custom architectural details unique to the signature style of each brand. The new shoe floor features styles that range in price from $49 to $1,600 and sizes 5-12. Though the footprint is monumental, cutting-edge technological features ease and enhance the shoe shopping experience on The World’s Largest Shoe Floor. The brand-new Macy’s Herald Square app will assist customers in navigating the Shoe Salon, as well as the rest of Macy’s Herald Square, seamlessly. State-of-the-art mobile scanning devices provide detailed product information, enabling sales associates to determine the availability of a given size and style instantaneously and 21 LCD monitors and four LED screens add dramatic impact throughout the shoe floor, dazzling and inspiring customers with a visual interpretation of key trends, brands and styles, as well as Macy's iconic brand imagery. Finally, the Herald Square Café serves as a stylish accessory to the ultimate shoe shopping experience with rare varieties of Starbucks Reserve coffees, champagne from the celebrated cellars of Moët & Chandon, exquisite, hand-crafted chocolates by Vosges Haut-Chocolat, and a specially-curated assortment of menu items. Visitors to the intimate, 45-seat, 1,434 square-foot, custom-designed café step into a sleek and chic environment of heritage marble with modern wood accents and dramatic lighting, bringing a touch of warmth to the space. Curved banquettes upholstered in cream and gun-metal gray elegantly follow the perimeter of the dining space providing inviting seating vignettes. A grand clock serves as a striking focal point overlooking the communal “champagne tasting table.” This clock has been fashioned in the mirror image of the original timepiece which overlooks Broadway Boulevard and has been keeping time for busy New Yorkers since the filming of “Miracle on 34th Street.” Natural light illuminates the second floor space through the majestic historic windows which have been renovated and made visible to the public for the first time in decades. Holiday 2012 will bring in the final phase of the Shoe Salon’s transformation as Macy’s Herald Square debuts multi-level shops by Louis Vuitton, Gucci, and Burberry, which open into the stunning new space on 2. Each luxury store is easily accessible via a dedicated elevator from the Main Floor. World’s Largest Shoe Floor Fun Facts 432 total shoe floor staff 63,000 total square feet, including 39,000 square feet of selling space and 24,000 square feet of stock room space. 280,000 pairs of shoes = stock room capacity 29 new vendors 274 mobile, i-touch scanning devices 548 chairs History repeats itself—Macy’s original shoe department was created in 1875, and within eight years, was deemed "the largest in the world." About Macy’s Macy's, the largest retail brand of Macy's, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy's stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s Herald Square is New York City’s most iconic department store, welcoming more than 20 million visitors from around the world each year. The world-famous flagship is a retail institution known for its fashion and epic events -- most notably the Annual Macy’s Flower Show®; Macy's 4th of July Fireworks® and the Macy's Thanksgiving Day Parade®. Built in 1902, the “World’s Largest Store” currently houses more than 1 million square-feet of retail space. In 2011, Macy’s Inc. announced that the store will increase its selling space to 1.2 million square-feet following an extensive four-year, 400 million dollar renovation. The renovation will transform the store into one of the most technologically advanced, fashion- forward and exciting destinations in the world with new designer departments, epicurean experiences and multi-level luxury shops. For Macy’s media materials, images and contacts, please visit our online pressroom at www.macys.com/pressroom. Macy's, Inc. Elina Kazan, 646-429-7448 [email protected] or Marissa Nicolaescu, 646-429-5232 [email protected] Source: Macy's, Inc..