, maio/ago. 2015 2 Com a implantação da TV Digital no Brasil, a programação da tele- da programação a Brasil, no Digital TV da implantação a Com With the arrival of digital television in Brazil, the programming of the programming in Brazil, of digital television the arrival With

1 Pontifícia Universidade Católica do Rio Grande do Sul – PUC/RS, Porto Alegre, RS, Brasil. Católica do Rio Grande do Sul – PUC/RS, Porto Universidade Pontifícia Paper presented in the GP Telejornalismo of the 14th Meeting of the Communication Research the 14th Meeting of the Communication of presented in the GP Telejornalismo Paper Groups, an event that was part of the 37th Brazilian Congress of Communication Sciences. Groups, an event that was part of the 37th Brazilian Congress of Communication - addi no at devices portable and mobile in available becomes television broadcast should bring about at anytime and anywhere reception of content tional cost. The a this paper, and viewers. in the relationship between journalists For a change identify the expectations to qualitatively held in the reception field survey was news on mobile phones. watching and needs of senior/adult public when journalism; Television Transmedia; Hyper TV; Digital Television; Key-words: Mobile E-mail: [email protected] comun. mídia consumo, são paulo, v. 12, n. 34, p. 28-43 12, n. 34, p. v. comun. mídia consumo, são paulo, 1 2 Resumo Abstract Cristiane Finger Costa Cristiane Finger Mobile television news: a study on the reception news: television Mobile adults / by audience on the mobile news of the seniors um estudo Mobile: recepção sobre a Telejornalismo no celular pelo público adultos/ das notícias idosos visão aberta passa a estar disponível nos dispositivos móveis e portáteis, sem custo visão aberta passa a estar disponível nos deve lugar qualquer e em hora a qualquer de conteúdos recepção A adicional. Para telespectadores. e os entre os jornalistas na relação uma mudança provocar no campo da recepção para identificar este trabalho foi realizada uma sondagem do público idoso/adulto ao e necessidades as expectativas de forma qualitativa assistir as notícias nos celulares. Telejornalismo; Transmedia; Digital; Hiper TV; Televisão Palavras-chave: Mobile

ARTIGO 28 puter screens, tablets, mobilephones,andvideogameconsoles;access puter screens,tablets, as theflow; incrementsofnewterminals towatchTV, suchascom- access programming byfile(payperviewandvideoondemand)aswell sources andavailableonserverssuchasYoutube; theopportunity to abundance withthousandsofchannelsproducedbyanonymous tal empowerment ofthetelevisionviewer,programcustomization; digi- between thesender/receiver; articulationwithotherinteractivemedia; interact inunpredictableways”(p.29). the power ofthemedia producerandthepower ofthemediaconsumer media collide, where grassroots andcorporate media intersect, where convergence: “Welcome toconvergenceculture,whereoldandnew within the phenomena that Henry Jenkins (2009) called the culture of be moreappropriatebecauseitsuggestsatelevisionunderconstruction it. Therefore,theterm HyperTV, peggedbyScolari (2004) seemsto which insomewaysdetermined thedeathofTVaswecurrentlyknow networks. Thetermposttelevisionwasconsideredasthenextstage, mixed systembetween publicandprivatewithagrowing supplyofnew more recentperioduntiltheendoflastcentury, wherethereisa what wasallowed tobewatched intheworld,andneotelevision, ties, whenpeoplewatchedfromhomewhathappenedintheworldor as that comesafterthetwopriorphasesdefinedbyUmbertoEco(1984) been relatingtothecontentthatisbroadcasteveryday. However, there is an undeniable change in the way various publics have cultural agentthatdefinesconcepts,customs,behavior,andopinions. format isconsideredthefavoriteof76.4%Brazilians intransition.This mediation seemsfarfromthreatened,butiscertainly In Brazil,thecentralroleoftelevisionasmainmeanscommunica- 3 2014. tre-brasileiros,93855add93994410VgnVCM4000009bcceb0aRCRD.html. AccessonMay25, Available at:http://economia.terra.com.br/internet-e-o-meio-de-comunicacao-que-mais-cresce-en- paleotelevision, theinitial periodbetween thefiftiesandseven- Therefore, HyperTVhas,asitsnewcharacteristics,more interaction Some authorshavealreadyannouncedathirdphaseoftelevision comun. mídiaconsumo, sãopaulo, v. 12,n.34,p. 28-43 cristiane fingercosta 29 3 whomakeita , maio/ago.2015

ARTIGO , maio/ago. 2015 . 4 mobile television news television mobile In this sense, two relatively new phenomena have arisen that convey have arisen that new phenomena two relatively In this sense, Regardless, in television journalism for example, one can question if for example, one can question Regardless, in television journalism the technological change with possible only is this of all Regardless, , Porto Alegre, v.18, n.2, p.121-132, jul/dez. 2012. At: http://seer.ufrgs.br/EmQuestao/2012. jul/dez. p.121-132, n.2, v.18, Alegre, Porto Questão, Em

comun. mídia consumo, são paulo, v. 12, n. 34, p. 28-43 12, n. 34, p. v. comun. mídia consumo, são paulo, 4 the content that circulates through different platforms simultaneously. simultaneously. platforms through different that circulates the content - same content is distrib the In crossmedia, and Crossmedia. Transmedia major alterations to the message means without uted through different may and perhaps interact. The material can access so that the receiver what is released to be, identical, because often be, but doesn’t have If there are minor content of another. completes the in one medium the data but the essence text, or audio, intersects, changes to the image, the content for transmedia, the same. However, of the message remains other. means and one compliments the through various is distributed should use all or the receiver Since they have more complete access, of the means in which the information was at least the larger number is the integration of content released. In this case, the main ingredient who collaboration, the user’s and means with the objective of showing and a turn voice has a now to content at any time and any place; introduction on new languages, on new languages, any place; introduction at any time and to content to participate. with encouragement interactive transversal, multimedia, 30 article/view/23731/23671 it is possible to transform it all into transmedia content. At least for now, now, for least At content. transmedia into all it transform to possible is it reports seem to be the fastest special the coverage of major events and the content,production, between relationship new this implement to way limitations, tothen often due not for editorial (users). If reception and time pressure. due to good old issues, and especially structure editing of the choice The to digital TV. underway in Brazil from analog TV process. It is an option that, in system adopted by Brazil was a lengthy of the our priorities for the future. The choice some ways, determines mobility and portability points Japanese system (ISDB) with its unique in the relationship and the use of television to the possible new direction content. Almost seven years after the first digital broadcast in Brazil, the 23rd of this year, a published, on June of Communications Minister

ARTIGO nications Agency in Marchofthisyear,accordingfromtheNationalTelecommu todata - finished with273million and58thousandactivemobiletelephones penetration ofmobilephoneservicesinthegeneralpopulation.Brazil tion andradio broadcastingisbeing mediated by currentlegislationthat 5 vision) onlyattheendof2018 Tele of SBTVD (Brazilian System of Digital implementation the total - in2017otherlargecities, endingin 2016themaincapitals, with process now beginsin2015withapilotprojectGoiás andcontinues new timelinefortheanalogswitchoffthatwasscheduled2016.The 7 6 the instituteandmadeavailableforsale measurer will beinnewmobiledevicesdesignedpartnershipwith of thenationaldemographicalcensus,suchassocial classandage.The TVonmobilephoneswillhaveasamplingbasedthedata Digital ment oftheaudience inconventional televisions, themeasurementof measure the equipment, currentlyestimatedat50million devices.Unlike alreadyannouncedthemeasurementofaudience Statistics) usingthis TVsignal.Evenso,IBOPE(BrazilianInstituteofPublicOpinion and tal hand, therearestillrestrictionsonthedevicemodelsthataccessdigi - for broadcastTVprogramming atnoadditional costtousers.Ontheother on 4/30/2014. telefones-celulares-em-marco.html. Accesson4/23/2014. ReportpublishedinZeroHora,onJune 24,2014,p.15. Available at:http://www.dtv.org.br/ibope-ja-comeca-a-medir-audiencia-de-tv-no-celular-2/. Access Available at:http://g1.globo.com/tecnologia/noticia/2014/04/brasil-chegou-a-27358-milhoes-de- Another important conditionAnother important tothinkaboutHyperTVinBrazilisthe Also according totheauthor,proximity betweentelecommunica- and mobilephonemanufacturers orcarriers.(MATTOS, 2013,p.45). The businessmodelisbasedonpartnershipsbetweencontent providers andreceives aTVsignal, italsoallowsensures portability contentstorage. it tookonthelevelwhereistodayasanewmedia centerthatnotonly digital system. The mobile phone first becamea music provider, andthen first becameacoveteditemforBrazilians,evolvingfromthe analogtothe It wasduringthefirstdecadeofthismillennium thatthemobilephone comun. mídiaconsumo, sãopaulo, v. 12,n.34,p. 28-43 6 . Apromising market thatallows anunparalleledreach 5 . 7 . cristiane fingercosta 31 , maio/ago.2015 -

ARTIGO , maio/ago. 2015 . 8 The majority of people today have a dimension of the world which was The majority of people today have a dimension is a lack of depth in the informa- previously lacking. One can claim there reflection; with minimal tion shared and a consumption characteristic FREIRE FILHO, in (FRANÇA unquestionable the volume is however, 2009, p.35). mobile television news television mobile For the stations a movement, even though it is timid, there is already For - at: http://redeglobo.globo.com/novidades/noticia/2013/12/musa-da-copa-fernanda-li Available . Access on 7/14/2014. ma-estrela-filme-para-estimular-tv-digital-fotos.html comun. mídia consumo, são paulo, v. 12, n. 34, p. 28-43 12, n. 34, p. v. comun. mídia consumo, são paulo, 8 Mobile Television News Mobile Television sev- out to carry been required has television beginning, since the Ever functions such as information, education, entertainment,eral social and traços Porosa: article A Televisão in the França to Vera According leisure. traits and trends), these last two Television: e tendências (The Porous televi- profile of the and consolidated marked more strongly functions and the consumption expectations sion programming of its audience. that it is not possible to underestimate the But the author also recognizes the is tele-news the that fact the to due television of function informative flagship for many stations. to encourage the public not only to exchange their analog devices for devices analog exchange their to not only public the encourage to attempt to teach home or to buy adapters, but an digital devices at for ex- Rede Globe, devices. television on mobile broadcast watching topic. They add campaign last year about this a special ample, launched the the soap operas and series where scenes during have also shown and watch the pro- TV receptors characters use mobile phones or mini outside the home gramming allows the telecommunication companies to have full foreign capital, have full foreign to companies the telecommunication allows of or not be the property may companies broadcasting radio while the - long the pro to say for how it is hard However, by foreigners. managed stations by national the content produced tection of will resist. While mobile the audience, their increase to directly broadcast to want they to add a new service. an opportunity phone carriers see 32

ARTIGO 2009, p.31): that isnotwhathappens,asmentionedbyFrança (inFREIREFILHO, Brazilian televisioniftheaudience hadgrown, but oftheotherstations that could mean the democratization of the voices on is a percentage enties and eighties, the JornalNacional droppedto27%in 2013 released lastyear. Asanexample,fromaudience of80%inthesev- nature oftheaudience thatremainontheir sofas. cant dropintheaudience, andthereare studies thatpoint outtheaging for over60years.” Evenso,thetelevisionnewsisgloballyfacing asignifi - or ill,TVrevealsconceals,itsaysandhides,thefaceofNation been partofthedaytojournalismBraziliantelevision.For good Porcello (2013,p.11)“Life,thedailygrind,andstreetshavealways ity ofthecontent are allfully accepted bythe audience. According to production routines,thenewsworthinessvalues,andaestheticqual- Withtelevisionnews,the nized qualityhasbeenestablished. standard

9 . Accesson05/27/2014. jn_e_um_alerta_para_a_imprensa Available at:http://www.observatoriodaimprensa.com.br/posts/view/queda_da_audiencia_do_ In Brazil,thisdropwaswidelyreportedaftertheIBOPEnumbers In overseventyyearsofBraziliantelevision,aninternationallyrecog- cast standards. Stimulicast standards. (positive andnegative)intersectinpermanence; also shapingit,theynow “suffer”thenewandfrequent changesinbroad- absorbing television but with the arrival of television, and later restabilized, Just asthedifferent (eachintheir societies own were“destabilized” way) editor fortheofficial news(TOURINHO,2009,P. 211). In summary, theyrejectthefigureofgatekeeper,selector, information thatinterestshim.Withothermedia, otherschooseforyou. consider the internettobe active because it allows the user tochoose the media thatsuffersrestrictions.Young peoplethinkTVislimited. They drop inthenumber ofreadersinthisagegroup.Butitisnotonlyprint media. Itisthereforenotbychancethattheprintedpapersrecordasteep media atthesametime.Thisisprofileofnewuserelectronic sources whenthey look forinformation.Theyounger they are,themore Surveys show thatyouthbetween18and24yearsofagesearchvarious comun. mídiaconsumo, sãopaulo, v. 12,n.34,p. 28-43 cristiane fingercosta 33 , maio/ago.2015 9 . This

ARTIGO , maio/ago. 2015 (...) portable(...) portablein either reception, mobile using or devices and see TV content. First of phones, alters the way we consume of the screen change; all, the format, resolution, and definition - audi because the changes, for information demand the secondly, in the TV in relation of the audience ence time varies significantly possibility of full interactivity room; and in third place, there is the return channel is intrinsic to or permanent and real, because the E (BECKER E ZUFFO in SQUIRRA the mobile phone medium FECHINE, 2009, p. 44). television is no longer intact in an era in which the world and different is no longer intacttelevision different which the world and in an era in intense transformation. such experiencing are societies mobile television news television mobile A TV que cabe no bolso: uma análise de In 2012, the study called A TV que The major issue addressed by Tourinho (2009) is how to innovate to is how (2009) by Tourinho issue addressed The major comun. mídia consumo, são paulo, v. 12, n. 34, p. 28-43 12, n. 34, p. v. comun. mídia consumo, são paulo, conteúdo do Jornal das Dez da Globo News disponível para recepção no conteúdo do Jornal and analysis of the content of celular (The TV that fits in your pocket: available for mobile phone recep- O’clock News of Globo News the Ten tion) identified several obstaclesunderstanding for the consumption, in the journalism content by the receiver and production of meaning offered in the first application of the 24 Hour cable news station. On small screens and in adverse attention situations, obstacles were found reports, such as: overly long duration of noise, called communication This article is the result of the third stageThis article is the of research that has been the adaptation years and that has as its premise developed for three of - context, based on the multi television journalism to the convergence and portablescreen reality: television, computer, (tablets devices and smartphones). Methodological strategiesMethodological 34 in such a way so that a television newscast shown on broadcast TV is on broadcast that a television newscast shown in such a way so the at public, and nomad era, the digital of the the public for prepared used to the format the faithful viewer who is same time, not abandon and the conventions.

ARTIGO 10 adult public discovery inthereceptionfieldwashaving identifiedthattheyoung/ study withthecontentofcabletelevision.However, themostimportant harmed bythenoise, butlessthatwhathadbeenidentifiedintheprior werealso of theJornalNacional ofRedeGlobo,abroadcaststation, devices)confirmedthatthereceptionofnews,inthiscase on portable (Television newsanywhere:asurveyregarding thereception ofnews uma sondagemsobrearecepçãodenotíciasnosdispositivosportáteis in frontofthetelevisiontoseeimagesmaineventsday. appropriate to update the receptor who no longer needs to be at home television newsconceptwithamajorityoffactualreportsseemedtobe the smaller screens. On the other hand, editorially, the 2r hour cable ics, charactergeneratorsandartingeneralthatwasinappropriatefor excessively openframing plans,incompatiblelandscapes,infograph- above 30yearsofageduetothecutout doneinthe2013survey. (N.A.) . Access on 5/6/2014. Forsino/faixa-etaria-populacao-brasileira.htm this study we selected adults – peoplethatare60yearsoldorolder. Available at:http://educador.brasilescola.com/estrategias-en - age; Adults –correspondstothepopulation between20and59yearsofage; Elderlyorseniors age groupsaredivided into:Children–from0to14yearsofage; Youth –from15to19yearsof to dealwiththisissue.Basedonanethnographic andqualitative social media. used tonewtechnologies,especially browsing theinternetandusing could havebeencompletelydifferentaudience ifthetarget wasn’tso TVsystem inBrazil.Thesamesurveyshowed thattheresults Digital ofthe oftheimplementation was highlightedasthemainadvantage television newsoutsidethehome,atanytimeand noadditional cost, ming ontheir mobilephones.Evenso,forthispublic,havingaccessto respondents saidtheydid notaccompany broadcasttelevisionprogram- humor, andTVseries.Ontheotherhand,inthisgroup81%of videos onmobiledevices(78%),especially fromYoutube, music videos, the useofnewtechnology, alreadyhad acquired thehabitofwatching (some orcompletedcollege),whoareconsideredtheidealpublicfor According theBrazilianpopulation toIBGE(BrazilianInstituteofGeographyandStatistics) In 2013 a second stage ofthestudyOtelejornalemqualquer lugar:In 2013asecondstage Ever since, mid 2013 toearly 2014, a new investigation has tried comun. mídiaconsumo, sãopaulo, v. 12,n.34,p. 28-43 10 (16to25yearsofage)withahighdegreeeducation cristiane fingercosta 35 , maio/ago.2015

ARTIGO , maio/ago. 2015 mobile television news television mobile At first those interviewed answered about their habits regarding the habits regarding answered about their At first those interviewed public this purpose, 33 interviews were held with an adult/elderly For comun. mídia consumo, são paulo, v. 12, n. 34, p. 28-43 12, n. 34, p. v. comun. mídia consumo, são paulo, The first number that catches our attention is the rate of people that of is the rate our attention that catches number The first 78% among youth/ mobile phones drops from videos on their watch Description and analysis of dataDescription and analysis regarding access and use access and use of the mobile devices to watch videos. During a second the mobile devices to watch videos. access and use of about the ex- stage questions they watched some content and answered was made up of 23 structured questions, perience. The questionnaire i.e., with room for other com- with open and closed ended questions, ments by the responders. educational levels (from incom- (from 30 to 80 years of age), of various levels of plete elementary education to college graduates) and diverse (from BRL 800.00 to BRL 17,000.00 a month). For purchasing power were selected the Jornal Nacional the second phase, three reports from and a half to the interviewees, with a duration of a minute and shown editions The ran on the 10th, 11th, and 14th of June. which (T:1’30”), the factual subjects: “drought and topics were chosen randomly among in But meeting”. summit “BRICS e spying” “American Paulo”; São in was spotted ahead problems (noise) all three reports, possible reception the that were hard to identify, of time such as: open plains with images and data; numbers essential use of infographs as support to highlight journalists and sources. subtitles and characters for identifying methodology, an exploratory study was done in the field of reception. done in the field study was an exploratory methodology, importantis it although found, results the that note to survey, the For public. In this to all of the receptor not be transposed may significant, (percentages) are important indicators verify and to numerical case, the content better understand with the audiovisual the relation of the users and thus obtain inductive interpretations It is with more confidence. important and qualitative methods are to remember that quantitative in a complimen- but rather, in this case they are used not incompatible, taryfashion. 36

ARTIGO der yourarm.” because“youcouldmove around withthenewsalwaysun- is important TVinBrazilthechange not onlyaware ofDigital oftheimplementation at home;shedescribedfilms andnewsasherfavoritecontentwas Sheidentifiedthehabitasaleisure activitydone but alsoonhertablet. who answeredyesastowatchingvideos,notonlyon her mobilephone, they say, provestherule,wasinterviewofaeighty yearoldwoman phones areintheir fifties,sixties,andseventies.Theexceptionwhich,as age. Themajorityofthosewhodon’taccessvideos ontheir mobile information alternatives,asdescribedpreviouslybyTourinho (2009). the televisionaudience andtelevisionjournalismthesearchfornew viewed saiditwasafrequent habit.This, inaway, confirmstheagingof survey doneearlierwithyouth/adults,amajority(78%)ofthoseinter- said they habitually accessed videos on their mobile phone, while the adult/elderly public,alittlemorethanhalfofthoseinterviewed(55%) mobile phonetowatchvideosprovidedasignificant result.Amongthe public. Evenso,justthefirstnumber regarding thehabitofusing ysis betweentheanswersofyouth/adultpublicandadult/elderly have highschool,andfive(5)college. seven (7) As for the level of education: three (3) have only elementary; 2,000.00 and(1)uptoBRL4,000.00seven(7)above5,000.00. six (6)respondentshadafamily incomebetweenBRL1000.00to and eight (8)between 60and70yearsold.Asforpurchasingpower, bile phone,two(2)areabove40yearsold,five(5)fifty and seven(7)havecollege. five(5)havehighschool, of education:six(6)haveonlyelementary; (5) up to BRL 4,000.00 and five (5) above BRL 5,000.00. As for the level respondents hadafamily incomeofBRL800.00to2,000.00;five sixties, and one (1) in their eighties. As for purchasing power, eight (8) jority of fifteen (15) is between 30 to 50 years of age, only two (2) in their adults to 55% among adults/elderly. 18 respondents, a ma- Of the total And theratesdiminish asthe respondentarrivesatamoreadvanced tonotethatthisarticledoesnotdocomparativeanal- It isimportant of15respondentswhodon’tOf atotal watch thevideosontheir mo- comun. mídiaconsumo, sãopaulo, v. 12,n.34,p. 28-43 cristiane fingercosta 37 , maio/ago.2015

ARTIGO , maio/ago. 2015 mobile television news television mobile There is no way to identify the educational level and the family family level and the the educational no way to identify There is there is therefore, be multiple; answers could content, the for the As by those who already used mobile devices Among the content cited that showing content, cited Series and movies were also frequently content for this particular appear with new While culinary recipes comun. mídia consumo, são paulo, v. 12, n. 34, p. 28-43 12, n. 34, p. v. comun. mídia consumo, são paulo, 38 purchase power as a determining factor for the results of this survey, results of this survey, factor for the a determining as power purchase be it will perhaps further studies, In qualitative. it is because probably such trends. to identify of interviews to increase the number necessary percentage.a determine way to no interviewed 18 people the Thus, of that watch phone to see videos: eleven (11) answered who used a mobile (3) three musicals, series, four (4) movies, three (3) the news, five (5) (1) soap operas, and one (1) sports. one one (1) recipes, humor shows; of Al people. (12) twelve for channel access the as cited was Youtube (14) TV programs, fourteen interviewed cited (18) people the eighteen at the stations on air accessed after going sites or apps, and only through signal. five (5) live, using the broadcast digital the cen- comes first, confirming to watch videos, it is clear that the news and the importance of television news for the trality of television media a production construction in the sense that it has adult/elderly audience, not been shaken by new technology. due to cable television. There is Brazilians are accustomed to this genre between subscribers and users of sites and apps that relationship a direct and the that the flow an indication provide this type of content. It is also as the preference of the receptors. The difference file exist harmoniously tyranny of the television schedule seems to be the liberation from the of the best time and place for this type of recreation. and the choice operas and sports are a surprise. The last two genres were soap audience, The soap opera may still be mentioned only once by the respondents. long, which average, 45 minutes a sofa habit. Also, an episode is, on perhaps surpasses the attention span on the small screen. The same may occur with soccer matches, although sports news and the compact type of reception. be more appropriate for this games might

ARTIGO devices, thisisanalternativeforincreasedaudience. ested inusingit,andthatdespitealackofskillforthe newtechnological of thispossibility, theadult/elderlyreceptorsseemtomostlybeinter- isevenlessdiscussed.with mobilityandportability Once theyareaware change, itsbenefits,andchallenges.Thechanceofaccessing thesignal for 2018,thepopulationingeneralhaslittleinformationabout timeline oftheMinistry ofCommunications scheduledtheswitchoff tion”, “Idon’thavetime”. quotes were:“I’mnotinthehabit”,“ I preferothermeansofinforma- access”. Amongthe40%whodidn’t think accesswasimportant, “anywhere”, “atanytime”,“forthemobility”,“morepeople will have andtheywillmakeuseofit:“tobeupdated”, that thisisimportant no additional cost.After being notifiedofthis possibility, 60% answered TVsystemas television programming isavailablethroughtheDigital main reasonmentionedwasthat86%didn’t know thatthebroadcast activities duringtheday, andthree(3)when theycommute. that theywatchvideoswhilewait,nine (9)duringbreaksbetween only three(3)mentionedtheir carorbus.Ten (10)peopleanswered on their mobiledevices, eleven(11)mentionedtheir workplace,and answers mentionedtheir homeastheir favorite placeofwatchvideos The access location was also a multiple choice question. Fourteen (14) andonlyonerespondentmentionedthecartelevision. preferred tablets, eos onthemobiledevices,twelve(12)usedphones,five(5) some way.(100%) respondedthattheyhadnodifficulties In total, in report ontheir mobilephoneand18%found ittobeunpleasantin 33peopleinterviewed,82% founditpleasanttowatcha Of thetotal the news. regarding receptionof Description andanalysis ofdata The data indicatesThe data that,despitethefactthatimplementation Among the45%thatdon’twatchvideosonmobilephones, Among theeighteen (18)peoplewhosaidtheyalreadywatchedvid- comun. mídiaconsumo, sãopaulo, v. 12,n.34,p. 28-43 cristiane fingercosta 39 , maio/ago.2015

ARTIGO , maio/ago. 2015 mobile television news television mobile The digitalization of the system is also the initial condition for condition The digitalization of the system is also the initial In the previous surveys mentioned in this article, it was already clear mentioned in this article, it was In the previous surveys comun. mídia consumo, são paulo, v. 12, n. 34, p. 28-43 12, n. 34, p. v. comun. mídia consumo, são paulo, Concluding Remarks system for the production and The alteration of the entire technological of content is a reality with a set deadline, even if it can be transmission more, there are just four year till the postponed by the government once television functions in large switch off. The digital system for broadcast already can receive mobile phone devices about 50 million and cities cost. Most of the adult public the broadcast TV signal at no additional that they use mobile devices shown and even the elderly already have in- age as diminishes frequency the if even content, television watch to System implementationThe creases. DigitalBrazilian the of Television - will facilitate television content, which can be deci access to broadcast to maintain television in Brazil to continue its central sive in allowing of the so called Convergence Zone. role among the media - and to become a commu a theoretical concept HyperTV to cease being the relationship between the phenomenon that primarily alters nication producer and the receptor, or is it already the user? The empowerment that the production routines, the newsworthiness values, the aesthetics routines, the newsworthiness values, that the production seem doesn’t This audience. the by accepted fully are content the of content in for the reproduction of television to be a serious problem mobile and portable some adaptation devices. Of course to be needs since when in mo- of the aesthetics of the images, considered in terms screen. Even the be in front of a 3, 6, or 50 inch tion, the viewer may the journal- in understanding major difficulty show elderly public didn’t is importantistic content. But it and portabilitythat mobility to think are and concentration spans. The intimately connected to short attention visual limitations also need to be considered. of older viewer understanding the information; nevertheless, 3% complained of the 3% complained nevertheless, the information; understanding fully un- said they couldn’t images; 19% screen for viewing size of the derstand 2% other characters; the subtitles and infograph ad read the partially. could read only alleged they 40

ARTIGO tent mostfrequently cited bytherespondents thatwatchthevideoson be broadenedanddeepened atthesametime.Insurvey, the con- content thatusesthebest each medium hastooffer,sothattheymight It isastreaming programorfile,withattentiongiventothetransmedia back, participation, andcollaboration.You just needtowantuseit. phones, have the intrinsic characteristic of being able to provide feed- itorial decisions thataremoretransparentanddemocratic,butmobile whichdependsonnewgenres,formats,anded- an evenlargertask viewership. time must beconsideredanopportunity torevertthesystematiclossof chance forproducerstoreachandexpandthereception. Thiscommute even thereceptordevicesincarsareconvenient forreceptorsandisa and In theinterviews,itisclearthatmobilephonesandtablets, overcome whenthenewsreachesviewer,evenfarfromhome. ratings oftelevisionnewsrecordedbyIBOPElastyearcanbesomewhat tion orincarsshouldbecomemorevaluable.Thedropontheaudience terms of prime time. For example, commute- times in public transporta devicesmeansworkingwithadifferentmobile andportable rationalein asimpletranspositionoftheprogramming flowingthe stations, tothe and anytime, away from the living room, is already a revolution. For from theschedulingdevelopedbyproducers. content afteritisairedontelevision,whichdemonstratesthisfreedom The survey made itclear that mostof those whowereinterviewed access insignificant interms ofthenecessarychangesinediting routines. diversified content,thefreedom from the programming schedule is not passive.Beyondtheincreasingly more active.Infacthewasnevertotally journalistic programs.Nevertheless,thereceptorhaspotentialtobe quire mediation (gatekeeper),especially whenairingtheinformationon with television,becausesinceitisapublicconcessionwillalwaysre- that issoattractiveontheinternet.Andperhapsthiswillneverhappen of theviewerisstillalongwayfromfullinteractivitypossibilities Winning overnewviewersorwinning backlostviewersseemslike To beabletowatchtelevisionwithoutadevice,anywhere comun. mídiaconsumo, sãopaulo, v. 12,n.34,p. 28-43 cristiane fingercosta 41 , maio/ago.2015

ARTIGO , maio/ago. 2015 mobile television news television mobile But while conquering the restless generation that needs several that needs the restless generation conquering But while said it was pleasant to Even though most of the people interviewed appear, cer- field, new questions With each survey of the reception comun. mídia consumo, são paulo, v. 12, n. 34, p. 28-43 12, n. 34, p. v. comun. mídia consumo, são paulo, sources of information, we don’t recommend forgetting the other gener- we don’t recommend forgetting sources of information, are content, even if they to the television akin and faithful ations more age range a nomad public. The design of the transformed into also being to IBGE, since 2010. More according in Brazil has changed, pyramid and where there are children and youth, on the base, and more narrow The trend will probably for adults and the elderly. wider in the space Bra- for television and television news in audience remain inverted. The youth. Therefore, the opportunity restless are today’s zil is aging, but so signal at any time and place needs to capture the broadcast television the without losing restless, the needs of to the cater simultaneously to things such as new narratives for the viewers won over time, investing in genres of soap operas and sports. more traditional to adapt the need still a is devices, there mobile on their news watch plans for the small screens, the infographics, the characters, framing still are an obstacleand the identification subtitles, which for full com- experience. These are media prehension of the content and a better adaptations risk distancing which need to be done with some urgency or the elderly/adult public. taintyas true. This is transforms into doubt, and only some are verified research that privileges the qualitative and attempts the joy of academic its vehicles, even is greater than to understand communication how greater than the means, even when they play a central when hegemonic; simple production of content, even role in the process; greater than the if it is increasingly complex. mobile devices proves that the news and series are the friendliest genres are the friendliest the news and series proves that mobile devices about the that will bring narrative changes the potential for and have of interactivity. first levels 42

ARTIGO Livros, 2009. TOURINHO, C.Inovação notelejornalismo:oque vocêvaiveraseguir. Vitória:Espaço celona: Gedisa, 2004. SCOLARI, C.HacerClic. telas. Florianópolis:Insular,2013. PORCELLO, F.; VIZEU, A.;COUTINHO,I.(Orgs.).#Telejornalismo: nasruase UFRB, 2013. MATTOS, S.ARevoluçãoDigitaleosDesafiosdaComunicação.CruzdasAlmas,BA: JENKINS, H..Culturadaconvergência.SãoPaulo: Aleph,2009. Alegre: Sulina,2009. (Org.). FRANÇA, V. ATelevisão Porosa Traços eTendências. In:Freireilho,João cia digital.EmQuestão,Porto Alegre,v. 18,n.2,p.121-132,jul./dez.2012. FINGER, C.Crossmedia eTransmedia: desafiosdotelejornalismonaeradaconvergên- ECO, U. Viagem nairrealidadecotidiana.RiodeJaneiro: NovaFronteira, 1984. a comunicação.Porto Alegre:Sulina,2009.p.44-67. oportunidades. In: SQUIRRA, S.; FECHINE, Y. (Orgs.). Televisão Digital: desafios para daArte,conceitosBECKER, V.; e estado ZUFFO,M.InteratividadenaTVDigital: References Acceptance date:19/01/2015 Acceptance Submission date:11/09/2014 A TVemTransição: tendências deprogramaçãonoBrasilemundo. comun. mídiaconsumo, sãopaulo, v. 12,n.34,p. 28-43 Hacia umasociosemiótica delasinteracciones digitales.Bar- cristiane fingercosta 43 , maio/ago.2015 Porto

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