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//// Editorial by Nicolás Smirnoff CEE… time for the next step in media evolution

The recovery of Central & Eastern , awaited for 6-7 years and missed since the 2008 global crisis —ten years ago!— it is already a fact. It is not so strong as it would be wished, but it opens a new step for media evolution facing the digital boom, as it happens in other regions. At this edition, we provide a deep report Prensario about the Hungarian market, showing that the International country global economy is 4% up this year, the same as last year, and the ad pie is 11% ahead. Last MIPTV, we talked with some Greek access and generate original content that gain broadcasters and they told that their media global markets. and are ©2018 Editorial Prensario SRL market was up about 10% last year, and it is doing this, CEE now have more stability to Payments to the order of 7% up again this year. We are talking about infrastructure investments. Editorial Prensario SRL or by credit card. two of the most problematic CEE economies Of course, this doesn’t happen fast. One Registro Nacional de Derecho recently. is again 12% up this year, step takes the next one. But the evolution now de Autor Nº 10878 though the political problems with U.S.A. is from survival to quality business. Right Every solid broadcaster is buying and decisions must be taken this year. Published by Editorial Prensario SRL producing again. Not only entertainment Lavalle 1569, Of. 405 formats, but also fictions, which mean C1048 AAK , important bets. And they are entering the digital Print & Online Phone: (+54-11) 4924-7908 environments, with fully international VOD Apart from this Prensario print issue, you Fax: (+54-11) 4925-2507 platforms as RTL in and . can follow Natpe and Conecta In the U.S.: 12307 SW 133 Court - Suite #1432 The challenge of CEE now is to qualitatively Fiction through our online daily reports, day Miami, Florida 33186-USA evolve in TV and digital convergence. To by day at our website www.prensario. Phone: (305) 890-1813 Email: [email protected] leave the idea of TV channels and pass to or receiving our daily newsletter service. If Website: www.prensario.tv multiple-screen content factories. To grow you want to receive the latter, please contact again in international alliances, to both [email protected]

Conecta FICTION Editor: Schedule Nicolás Smirnoff EVENT DATE & TIME Director Editorial: Alejo Smirnoff Pitch Copro Series 06/19 – 10.30 am – 11.30 am & 2.30pm – 3.30pm COO: FNG Latin America Screening 06/19 – 11.30am – 12.15am Domingo Vassellati International Business: Pitch Fundación SGAE 06/19 – 12am - 1:30pm Director: Fabricio Ferrara Branded Content Contest 06/19 - 3:30pm - 4:30pm International Business: Manager: Rodrigo Cantisano Pitch Digiseries 06/19 – 4.15pm – 5.15pm Screening: Señor Ávila (HBO Latin America) 06/19 – 5.3pm – 6.30pm

Case Study: Adaptation of Skam in different territories 06/20 – 10.30 am – 11.15 am Mailed by subscription Screening: Colombian series 06/20 – 3pm – 5pm One year, air mail: Americas: USD 150 Case Study: Regional broadcasters from America & Europe 06/21 – 11am – 11.45am Rest of the world: € 150 NATPE Budapest Schedule EVENT DATE & TIME Global Content Business Forum 06/25 - 16:30-17:45 International Drama Production Panel 06/26 - 9am – 10am A MENA Regional Overview 06/26 – 12am – 1.30pm A World of Formats 06/26 – 5pm – 6pm Game-Changing OTT Platforms and Content 06/27 – 9am – 10 am The Current Advantages of Latin America 06/27 – 12am – 1.30pm KOCCA Screening & Luncheon (Invitation Only) 06/27 – 12am – 1.30pm Pitch & Play LIVE! Format Competition 06/27 – 4pm-5:45pm

2 PRENSARIO INTERNATIONAL //// Special Report / MARKETS

By Fabricio Ferrara Hungarian market takes shape and grows

Prensario’s longstanding report on Hungarian , one of the most important markets of CEE, shows that the country is finally recovered after two good years of the industry: the advertising Tibor Forizs, head of program acquisitions Gabor Fischer, program Balázs Medveczky, director of Television John Rossiter, GM, market is solid again, showing similar numbers to the ones before the 2008 crisis. Fragmentation, and scheduling, RTL Hungary director, Group TV2 Services, Pictures Television Networks Central content diversification and new programming trends. Duna Media Service Provider Non-profit Europe

In the past 10 years number of the Hun- its on different devices. Even though the relaunching a local VOD offering. Fresh etc.) or to be confident on quality, doing as they were in the past. Amer- Hungary: share, per groups – garian-speaking channels has been increas- total TV AMR is decreasing in Hungary — news are yet to come this Autumn. business issues better or differently. We in- ican movies, on the opposite, 18-59 (Jan.-May, 2018) ing by almost 75% so currently there are though its extent is less than in many other Tibor Forizs, director of content acqui- tend to proceed with the latter’. especially the very commercial around 120 networks competing for the European countries—, time shifting view- sitions says: ‘The Hungarian economy is In the non-scripted arena RTL Klub airs studio titles, keep or improve audience meanwhile the number of view- ing share is about 1,5% in 18-49 and hasn’t in better shape as the country is growing shows like X Factor (FremantleMedia), their figures even after several RTL Hungary ers has been continuously decreasing. This been increasing significantly since 2014, so around 3% again on a yearly level. Accord- which year by year keeps itself extremely runs on the various channels’. 23.9% Others fragmentation has a serious impact on the TV remains by far the most watched screen ing to the Hungarian Advertising Associ- successful, and ( Rights), ‘About foreign language se- 35.2% key players of the market, primarily the thus linear television is still our core busi- ation spending on advertising in Hungary which has been expanded from a weekly ries we are trying to scout new leading cable channels and the big Free TV ness. What do the main broadcasters of the rose more than 11% in 2017, with online format to a daily fare generating great rat- and trendy crowd-pleasers es- 22% channels suffered the biggest loss in the market think about this context? ads taking a very big portion with an al- ings throughout the weekdays. ‘In the up- pecially from Europe. Howev- 4.9% past year. most 17% increase. TV ad incomes grew, coming Fall season, we are planning new er some more recent experienc- 8.1% 5.9% TV2 Group Last year, the Hungarian advertising too. To keep positions, main format hits we cannot announce yet, that es showed it is hard to please Sony The Protagonists Viasat market grew by 11,52% to a total of 240,98 RTL Hungary, which operates the mar- TV groups can choose two will be aired either on a daily or weekly ba- mass audiences with fresh ac- MTVA billion forints (USD 884 millions). Televi- ket leader TV broadcaster RTL Klub paths: to on volume sis’, adds Forizs. quired content so we decided to Source: Prensario based on AGB Nielsen data of Top 50 channels sion was up 7,49% to 60,232 billion forints and seven cable channels is reinforcing its (launching more channels, ‘We are very proud of our scripted line- better produce stuff ourselves. (USD 219 millions) taking 24,88% share of position in the market with big entertain- up, too. This proved to be a good “game This strategy paid off: Glori- fore RTL Hungary’s portfolio. The entire the media mix. ment formats for , expanding fic- changer”. We have our daily soap Among ous Girls (Oltári csajok) a 100-episodes Group is also on the way to become market th The other challenging point is the audi- tion production, introducing programming on its 20 season and we achieved straight-to-series commissioned Hungarian leader, the difference is only 0,2% (18-59, ence, which is spreading their viewing hab- twists and going digital after successfully our goal with three locally adapted weekly based on an original IP proved to AD) between RTL and TV2 Group. RTLII series so far: the dramedy Divorce, which be a key hit for which became one Looking at the cable portfolio, Izaura Hungary: share on Top 10 TV channels - 4+, A18-59 and ended recently with its third season, the of our best rated cable channels in the last A18-49, All Day (Jan.-May 29, 2018) TV and Prime boasts the ‘most spectacular’ comedy Our Little Village —‘the Death couple of months’, he completes. results says Fischer, and he added: ‘In Jan- TV2 Group Top 10 +4 Top 10 18-59 Top 10 18-49 Star of Hungarian TV’ as one top journalist Oppositely managed to in- uary 2017 in the 18-59 age group Izaura’s in the country named it based on its smash- crease its market share mostly due to its ca- 11.1 10 10 audience share was 0.4% during all day but ing audience shares— commissioned for a ble portfolio expansion in 2016 launching 10.1 8.8 8.7 this January increased to 1.6% representing third season’. seven new channels besides the existing 4 4.6 4.6 a 300% increase over the previous year. ‘Last but not least this year we’ve added four. The difference between the two lead- The channel’s attractive program structure 3.4 4.2 4.1 another show to the repertoire called The ing media groups has never been so small easily found its audience and breaking the 3.2 3.6 3.5 Teacher (Der Lehrer), based on a highly since 2010. records day by day. In April 176% and in 3.2 3.4 3.3 successful German format which performed Gabor Fischer, programming director, May increased its audience share by 200% 2.9 2.7 3.3 according to our expectations in the Spring describes: ‘Portfolio-minded program strat- compared to the previous year’. 2.9 2.7 3.2 season. The last two series aired in a very egy is the key to success. In the first month Prime was repositioned in the past few 2.6 2.5 2.4 competitive prime time slot on Saturdays, of 2018, we became the #1 TV channel in months and the results are well-marked. In 2.5 2.4 2.3 where they found a very loyal audience and 4+ during all day and in prime time also. May it reached a record, the 2,7% (18-59, 2 4 6 8 10 12 2 4 6 8 10 2 4 6 8 10 the series became constant rating boosters’. Compared to the same period of the previ- AD) audience share is the best result so far Forizs continues: ‘When it comes to our ous year, this means a 9.4% audience share RTL Klub TV2 F+ MOZI+ Super TV2 RTL is strong in both, scripted and non scripted with Our in the channel’s history, and increased its Little Village —‘the Death Star of Hungarian TV’ described cable channels, films seem to outperform increase in all day and 13.6% in prime COOL Viasat3 RTL II Prime by one of the top Hungarian journalist because of its audience share by 50% compared to the smashing audience shares— commissioned for a third series, so they are getting more slots in the time’. previous year. ATV Izaura M4 Sport Duna M1 season, and Survivor, which has been expanded from a schedule. There are different reasons, gen- The increase continued and in May 2018, weekly format to a daily fare generating great ratings Last month, TV2 Group announced that erally the U.S. series are not so successful TV2 Cable portfolio had a 1,1% lead be- Source: AGB Nielsen throughout the weekdays, respectively its portfolio will expand to 15 channels by

4 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL 5 //// Special Report / MARKETS

Hungarian market takes shape and grows

Hungary: television advertising evolution (2014-2017) over, our most re- The third largest broadcaster of the cently launched for- Hungarian TV market is the State-Owned 250 mat, MTVA. Balázs Medveczky, director of 203 219 (Sony) premiered Television Services, Duna Media Service 200 182 187.5 on April 9th on TV2 Provider Non-profit, explains: ‘Generally 150 has become a market speaking local audience is looking for en- leader in its slot very tertainment, edutainment; such as Blue 100 quickly. Compared Planet II and Planet II on our cul- to RTL Klub’s The tural and educational channel M5. The au- 50 Wall the program dience is also looking for shows which are 0 kept its advantage in made on the Hungarian market’. 2014 2015 2016 2017 all three important Several original productions are success- Source: Ernst & Young target groups’. fully running on the Public Group services: As for the fall it is Csak színház és más semmi and Egynyári planning a number of kaland series, and quiz show Honfoglaló, the end of the year and the main goal of new and returning shows on its flagship originally a Hungarian online strategic the media group is reach the number one channel: ‘We will bring back Ninja Warrior quiz game on air every evening on Duna position on the Hungarian TV market. ‘Lo- Hungary (Dentsu Aegis) with its second Televízió since the end of 2017. ‘With this cal productions have key role to reach our season which was an absolute success on show the Hungarian public media aims to goal building the number one television TV2 last year, and I am happy to confirm fulfil its mission to create value since the portfolio in Hungary’, stands the executive. that our dramedy series Step Dave (all3Me- game contains questions on national and in- Fischer: ‘This year’s biggest hit is Pyr- dia) will come back to the screen with new ternational topics of culture, history, nature amid, our daily aired in the episodes too. Among the new shows the and art. Honfoglaló became an internation- 7.00pm slot on our main channel, TV2, fol- original version of the MasterChef brand al success: French company Adventure lowed by a returning success, Dear or ( Shine) will have its exclusive Line Productions has already bought the No Deal (Endemol Shine). More- debut on TV2 as well as the original TV format’, explains Medveczky. big shiny floor entertainment show, Among the hottest programs on the Pub- I Can Do That (Armoza). And lic service is Virtuózok, a music talent show new daily game show, Vivendi’s focused on classical training and talent. Couple or not? is also coming to Scouts look for young talents who can give the screen soon. an excellent performance on a classical mu- About the programming, he fi- sical instrument or are highly talented clas- nalizes: ‘If we look at our whole sical singers. ‘This program has been a big TV portfolio the last year’s report’s success in promoting classical music and figures show that the most watched classical musical education in Hungary’, program genres are the entertain- says the executive. ment shows, feature films and news And he concludes: ‘Fölszállott a páva programs. On the two big main chan- its a folk music and folk dance talent show nels though the dominancy of the lo- jointly organized by MTVA, Duna Media cal productions are beyond dispute: Service and the House of Traditions. Solo in prime time viewers preferences are singers and singing ensembles; instrumen- clearly the locally produced shows tal soloists and orchestras; dancing soloists so we put a huge effort to invest and and pairs compete. The show had seasons develop new entertainment and game with children competing and also seasons show formats, which can offer a real with adult contestants’. alternative to viewers. On the cable Back in 2015, Television side feature films are still popular as acquired Viasat business in Hungary, and well as a bit older, classic series as now operates five networks: Viasat3, Vi- TV2 biggest hit is , a daily game show aired in the viewers continue to show interest in asat6, Sony Max, Sony Movie and AXN. 7pm, while its dramedy series Step Dave (all3Media) will come back to the screen with new episodes too the established brands’. John Rossiter, general manager, SPT

6 PRENSARIO INTERNATIONAL //// Special Report / MARKETS

Hungarian market takes shape and grows

Real Housewives of Hungary in ad- catch-up offering from our TV channels’, dition to network originals like the he concludes. series Carter and Absentia are all ex- Fischer adds about the next steps on clusive contents available on all our TV2: ‘The current trends show that there platforms boosting total consump- is an increasing demand for locally pro- tion. It also broadcast hit US series duced drama so one of our main goals for close to their original release the upcoming years is investing more in date, for example SWAT and local fiction production and introducing Deception amongst movies, and establishing new prime time series on which are an absolute trigger our main channel. Besides local drama big of viewership. shiny floor entertainment shows still seem Andreas Fischer, SVP, RTL for Expectations for the CEE market are up for many Rossiter completes: ‘Con- to be the most popular genre in the week- emerging CEE countries, with RTL reasons, but specially because the organizer decided tents supported by major brands end prime time slots and sports live events Hungary: Peter Kolosi, Deputy to come back to Budapest. Participants consulted CEO, and Tibor Forizs, head of agreed that the return Hungary capital city is a good work better (celebrity brands, comics can still attract viewers to the screen so we program acquisitions symptom for NATPE Budapest 2016 success universes, franchises, global formats) would like to keep investing in sport rights – it seems that viewers need help in also’. deciding what to consume and they MTVA is in the middle of a strategic wish to minimize ‘risk’. Full throttle planning of a new OTT related subscrip- high-season is longer (spring season tion/advertisement based VOD platform. starts earlier, fall season starts in late ‘The current solution only covers the ag- Some of the hottest programs on the Public service are August). Trends in data sketch up a gregated video platform, thus we would Virtuózok (credit: Kaszner Nikolett), a music talent show focused on classical training and talent, and Fölszállott a story where linear TV is becoming the like to open towards a more sophisticated páva (credit: Levente, Varadi-Lumidance), a folk music and second screen for given generations, day- video service’, remarks Medveczky. folk dance talent show jointly organized by MTVA, Duna Media Service and the House of Traditions parts, segments and genres so the value of Last but not least, Rossiter says that on local production and other platforms in- a regional level ‘the acceptance of VOD is Networks, , explains: crease further’. much developed in than on the Hun- JP Bommel, COO & managing director, NATPE ‘The Hungarian market has started to focus garian market’. In Poland users are ‘con- ‘We will have this year 120 exhibitors, 20 of on Total TV consumption finally. To handle Digital and future cerned about its price, while in Hungary the them new to the show— and over 420 buyers In the digital field, RTL re-launched last service itself is still unknown by most of from 217 companies, coming from 47 cou- fragmentation and the limitations of ac- ntries, including 25 countries from CEE but quisition library, original production is the February RTL Most, transforming a simple the population’. also the UK, , and , among others. This will be truly a global stage’. way to differentiate yourself and support catch-up offering into a modern VOD plat- Still, there is a tendency towards content 360° deals. Content has to work both on form, using the 6play technology from M6 driven consumption on all of our markets. linear, and non-linear platforms and boost Group (France). ‘Technological deploy- In digital we devote huge efforts to com- digital, marketing and PR’. ments included broadcasted and thematic munity building, expanded our services Original shows like Ultraviolet and The channels, live streaming, video catchup en- with “Digital only” content lineup and coding and playout, video resuming, local second screen interactivities and as part of ad-servers, etc. We do already see some of our content boost strategy we offer unique the results we were expecting: we’ve grown digital VOD lineup and secondary digital 72% in video views compared to last year storylines. which is quite impressive’, remarks Forizs. He concludes: ‘Content driven consump- ‘At this moment the idea is to build a tion has arrived and we are happy to serve free of charge, advertisement funded, viewers’ demand on every platform. There VOD platform service for registered is a shift in business models, the return on users who will be able to investment of productions is now under- indulge a carefully cu- stood on a total consumption level, but rated and continuously monetization factors propose questions to growing long-form be figured out by market players. Synergies Polish buyers: Urzula Skassa, acquisi- Poland is a key market for the television and short-form con- within conglomerates play a bigger role tions manager, and Bartolomiej Gralek, business in CEE, but also one of the most tent library together than ever, in-house distribution and produc- programming manager, TV Puls; Borys dynamic within online. Along with Russia, Original shows like of Hungary are Slawik, online acquisition executive, TVN; the nation has one of the strongest digital exclusive contents available on all Sony Viasat platforms with a rich variety of tion could be a way to go on the long-run’. and Justyna Troszczynska, senior content advertising investments and the content acquisitions manager, Groupa Onet development for digital is growing steadily

8 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL 7 //// PREMIUM INTERVIEW / Broadcasters

bTV Media: storytelling + entertainment + technology

Florian Skala, CEO of bTV Media Group marks: ‘Our core entertainment shows, such as (), describes to Prensario the mo- of Bulgaria, MasterChef Bulgaria, ment of the leading local media conglomerate, Home Makeover and Wife Swap attracted the owned by CME Group: ‘High quality content, greatest part of the total audience. Our average based on first class journalism and powerful primetime share for the season is was 38.5% storytelling in diverse entertainment and fiction among all viewers. The diversity of genres The TV phenomenon of 2018 in Bulgaria is bTV genres, and delivered with state-of-the-art tech- covered (music, culinary, reality) was backed original daily dramedy, Dear Heirs nology, is what Bulgarian viewers appreciate by uncompromising quality of the production. most now’. The Farm was the most memorable TV event And he continues: ‘The global trend, in which in 2017, according to 11% of the respondents content and not the channel, drives the market, in our nationally representative annual survey, is here for several years already and was proven conducted with Market Links (April-May again by the latest viewership results of bTV among people aged 18-54)’. Media Group as the leader and trendsetter. This ‘Fiction, both local and acquired, is a vital The Voice of Bulgaria and other key prime time shows attracted the greatest part of the total audience: bTV average primetime spring we offered, with great success, several part of our successful program mix, and our share for the season is was 38.5% among all viewers first class locally adapted formats in different quality series this spring once again had great genres, and also a brand new daily series, which impact with the audience. The TV phenomenon ing our offerings. Dear Heirs receives big in- changed TV consumption habits’. of 2018 in Bulgaria is undoubtedly our original terest, and also bTV News, current affairs and Premium sports content has always been daily dramedy, Dear Heirs, and its launch in entertainment shows both live and up to seven wanted, as demonstrated by the viewership re- January introduced a new trend in local fiction days after broadcasting. btvnovinite.bg was cre- sults of UEFA Champions League matches on consumption’. ated to host these last three contents, specifical- the thematic channel bTV Action, as well as ‘We extended primetime for TV viewers ly. As it is also a mobile device, it has attracted on the VOD platform, Voyo. ‘In terms of news an hour earlier, now starting at 6pm on week- Bulgaria’s most active population segment: and current affairs, due to the spreading “fake days, and the series reached an average share some 88% of the platform’s users are aged 18- news” phenomenon and the growing awareness of 38.7% (for All4+) and 38.0% (for 18-49), 44, while 77% live in the capital or one of of its damage, the demand for high quality TV which is an impressive result. At the same time, the other big cities’. journalism is also growing. bTV is the most since the it is suitable for multiplatform watch- Skala concludes: ‘We are focused on state- trusted source of information, according to a ing, each episode attracted tens of thousands of-the-art technologies, balanced and objec- recent survey by Market Links more fans online on our free catchup platform, tively verifiable news programming instead (April-May 2018, among btvplus.bg, which is generating more than 4.6 of fake news, and world class storytelling in a viewers aged 18-54)’. million views, seven times more than the same rich variety of TV genres. This is the healthy Regarding the con- period last year’. TV business formula which bTV Media Group tent strategy, Skala re- bTV local fiction portfolio this spring was applies to remain the leading media group in the strengthened by season 12 of the longest-run- country. And it is this quality programming and ning and most successful Bulgarian series journalism that keeps TV as the most trusted Capital Hillbillies. ‘Our focus and most of medium for advertisers’. our efforts are clearly on local content, but acquired fiction will remain very important for Bulgaria: audience share, per the diversity of our program. We offer the best groups 18-49 All Day vs. Prime Time movie and series titles from Warner Bros., (Feb. 18-May 31, 2018)

NBCUniversal, 20th Century Fox, Par- 41.3% CME Group amount and trending titles from Tur- 44.7% key, Europe, and many others’, states 25% the executive. MTG Group 28.2% About digital, bTV Media Group 6.4% is focused on creating ‘superior con- BNT Group tent’. It has improved the perfor- 7.8%

mance of its digital portfolio since 27.4% All Day Others Prime Time last year: ‘Users are spending an 19.3%

average of over 23 minutes watch- 10 20 30 40 50 Florian Skala, CEO of bTV Media Group Source: GARB

10 PRENSARIO INTERNATIONAL //// PREMIUM INTERVIEW / Broadcasters

Markíza: foreign formats, local tastes

Owned by CME, Group is a Acquisitions are most important for our niche leading television operator in , where channels. ‘The audience is always looking for it obtains 30.7% of audience share on its three good original content. In the fall and spring networks: the flagship TV channel Markiza season almost all of prime time on our main (22.6%), Doma (4.3%) and (3.8%), ac- channel is based on local production. There are cording to data from PMT/TNS (Q1, 2018). no rules or patterns: we achieve above average Dear Dadies, local adaptation of Argentine’s format Sres Papis, from Viacom , is a huge success on Prensario interviews Michal Borec, PR & ratings with local comedies, entertainment or Markiza Marketing Director: ‘We have had great suc- even prime time quiz shows. Our viewers usu- cess with fiction, especially lighter comedy and ally prefer light entertainment, but drama series family series. After years of local concepts, we can also be successful in attracting an audi- tried various foreign formats such as Dear Dad- ence’, adds Borec. dies from Viacom Telefe (Argentina) and we Regarding the digital world, the executive are very happy with the results. It was a big hit highlight the Group’s OTT subscription ser- as we adapted the original scripts to local needs. vice, VOYO, in which the viewer can find all The channel completed the reboot of its legendary series In entertainment, we continue with proven hits of our local production, as well as an extensive Neighbours, which opened each week during the spring such as (FremantleMedia), Chart Show film library from the distributors with whom it season with great audience shares and Who Knew’. cooperates as a TV broadcaster. About the top shows recently released, the ‘VOD distribution of our content is a key executive explains: ‘We are happy that in the digital product for us. Within Slovak TV broad- spring season we were able to strengthen our casters we have historically been the only pro- leading position in each segment. As mentioned vider of a full-fledged VOD platform. The plan the scripted series Dear Daddies was a big hit in for the future is to offer exclusive VOD con- access prime time this year. We also completed tent through the widest range of devices, while Superstar is the local adaptation of Idols (Fre- the reboot of our legendary series Neighbours, continually improving the distribution and con- mantleMedia), which is a proven hit on Markíza which opened each week during the spring sea- sumption of VOD content. son with great audience shares’. To conclude, Borec refers to the future & and we are the leading producer of local content At Markíza, the balance of original vs. ac- health of the TV business in Slovakia: ‘We in Slovakia to do this’, Borec affirms. quired content was about 60-40% in all day. don’t anticipate a radical change in the TV busi- ‘That said, we do see the online environment ness in the short term for smaller mar- as an important means of distribution and, in this kets with a certain language barrier respect, it will behave like a classic television and lower purchasing power channel that will share its top content online. So compared to Western Europe, as the traditional revenue from GRPs on TV will is the case with Slovakia’. be partly shuffled into the online environment. ‘While there has been a ten- Consequently, the basis should be market-wide dency of large advertisers to di- measurement of e-GRPs and classic TV GRPs, vert some media spending towards and the difference between online and classic the online environment, quite often we en- TV will eventually disappear’, finalizes. counter the fact that without television they will not build a quality campaign Slovakia: market share, by groups 12-54 – with a strong impression. Therefore, All Day vs. Prim Time (Jan. – Jun. 3, 2018) we would not under-estimate TV, espe- cially not with active target groups of 25-55, which advertisers want to reach 19.7% 25.9% 28.8% most’, he adds. 3.3% 30% ‘We think television will preserve its 3.4% 7.8% 0.7% space in the media market as a medi- 8% 1.3% 20.6% 13.4% 25.1% um that can deliver a message in a short 12% space of time to a wide audience. To do this, it needs high-quality local produc- Markíza Group TA3 RTVS Group Hungarian TVs tion that also attracts a younger viewer, JOJ Group Czech TVs Others Michal Borec, PR & Marketing Director, Markíza Source: PMT/TNS

12 PRENSARIO INTERNATIONAL //// PREMIUM INTERVIEW

By Stanislav Kimchev, CEETV FTV Prima, the perfect mix

FTV Prima is leading media group one this year, and in both cases it was one in , operating the of the most viewed non-local titles on the third largest television conglomerate main channel. So, these are the type of comprised of six networks: Prima, shows Czech viewers like’. , Prima Max, Prima Krimi, He continues about the local market: and Prima Zoom. CEETV ‘Czechs are not too keen on the newer interviews Jan Rudovsky, Head of darker stuff, which is something we’re Local drama leads Prima’s prime time like the medical drama Acquisitions and Business Affairs, who trying to change, but none of the channels Modrý kód describes its moment in the local TV on the Czech markets has recently been market, while it shares the content trends. able to successfully launch any of the ‘Czech viewers, and I think in this ambitious new shows. These are the regard they’re not that different from shows they’ve got everybody talking viewers in other countries, they prefer about, but it’s not necessarily the ones that local content, so that’s what’s on our main would work in Czech Republic’. channels’, remarks the executive. The trend in CEE is that viewers enjoy BBC’s contents are doing very well on FTV Prima thematic But there is also a strategy towards new prime time drama, but the executive channels: II was a big success on Prima Zoom the acquired content for the smaller says that in Czech Republic this it’s quite networks, like Prima Cool. On it, different: ‘We are a rather conservative he describes the opinion on this year edition: ‘It’s BBC contents such us Top Gear or the country and viewers in general prefer much more compact. You get to see the breadth documentary Planet Earth II were some stuff they are familiar with. They don’t of the spectrum of the programs that they can of the top-watched foreign factual on that like trying new stuff too much, which offer and it’s much more quiet, it’s much more specific channel and on the main channel, is challenging for us, as we would like relaxed because at the MIPs and NATPEs you too. Other titles from the distributor are to bring in new content, keep viewers up just run from meeting to meeting, you’re just Maigret with Rowan Atkinson. to date with what’s trending in the rest constantly talking to people, and you don’t have Rudovsky explains further about this of Europe. But Czech really is a very the time to sit down and focus on what really show: ‘We had the first season last year, specific market, I would say’. matters, which is the content’. with the new Rudovsky: ‘We shop for specific ‘In here, you get the right mix of being able to channels: the factual series go to Prima focus on the content, meeting people you want ZOOM, while series such us Top Gear to talk to and getting some inspiring talks and to Prima COOL and crime shows to the presentations. You realize how big BBC is and main channel Prima. Whenever we buy how valuable a partner it is, so I think it works in something it’s always channel-specific, it’s that regard very well’, concludes the executive. not that we would buy something first and then look for a place to put Czech Republic: audience share, by TV it in the schedule’. channels – All day and Prime Time +15 ‘Mostly we buy factual content, All Day Prime Time

mainly natural history, science, 20.80% 25.69% travelling, because we have a 15.34% 16.90% 12.65% 14.38% dedicated factual channel which 8.66% 8.02% air a lot of these contents. We are 4.44% 4.27% 4.35% 3.94% constantly on the lookout for the 4.23% 3.11% next crime show, light crime show. 3.40% 2.73% 2.45% 2.67% We’re not much in the market for the 1.88% 2.18% dark and gritty stuff, we are always 1.87% 2.03% 1.87% 1.55% looking for the next Midsomer 1.87% 1.53% Murders or something similar’. 1.74% 1.23% 1.78% 1.18%

Rudovsky was interviewed 5 10 15 20 25 5 10 15 20 25 30

during the BBC Showcase, so Barrandov Prima COOL Nova Action Nova 2 CT1 CT2 CT24 Prima MAX CT: D/CT Prima CT Sports Prima ZOOM Prima LOVE Jan Rudovsky, Head of Acquisitions and Business Affairs, FTV Prima Source: ATO, The Year 2017

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By Rodrigo Cantisano challenges ahead: The first one is to overcome fragmentation. ‘The 30% of the market share in Poland is composed by channels that have less than 1% of audience’. The second one is Natpe Budapest International: the increasingly competition, with new SVOD players like ShowMax, launched last year. And lastly, audience is asking for higher quality content. unifying differences According a report of Digital TV, SVOD Zurab Gegenava, general director of Innovator, and Giorgi NATPE Budapest International is attracting more global players, subscribers in Central and have Gachechiladze, head of acquisition of the pubcaster GPB, especially from MENA and Asia: Kai Gahler, acquisition executive, both from , with Anton Khilman, producer of Atlant Kanal 2 (); Takeshi Murakoshi, coordinator, Nippon TV grown by about 2.25 million in 2016 to a total Media (UK) (Japan), and Kenichiro Hiruta, TV program, TBS (Japan) of 5.58 million subscribers in 2017, with Russia After near a decade of crisis, the TV markets international trends and data at the start of the leading the market with 44% of the region’s in the CEE region have experienced a growth market. and added Michaela Sabolcakova, RTVS SVOD subscribers. Almost 12 different in recent years and setting up the bases to an Another highlight is the third edition of the (Slovak): ‘Original dramas are high-rating but platforms where launched in the country, while stability; a reality that is expected to be reflected Pitch & Play Live!, which highlights original they’re very expensive. Local production is Poland launched ShowMax, which is investing on NATPE Budapest International, which format ideas with international potential from increasing, but the most significant portion of strongly in local content and, and Netia VOD, comes to Hungary for third time in a row the CEE and MENA regions. Entries which the regions slot is covered by acquired formats’. from the independent telco; and in , between June 25-28. have been received from , , On linear TV, most of the primetime shows where the size of the VOD market is still The organization expects the presence Hungary, , Russia, Turkey and are adaptations or remakes of successful brands, small with just a 7% of household penetration, of more than 420 buyers from 55 countries will be evaluated by a pre-selection committee, even in countries like Poland, a commonly companies like Pro Plus are betting on the JP Bommel, president & CEO, NATPE, with Elina Nesterova, digital windows with services like Voyo. Also, (+5% vs. 2017), and a total of 130 exhibiting and the finalist will be picked by Damien buyers network director, NATPE; Nidal Monzer Garcia, MD, producer of original scripts. Broadcasters aim companies from 30 countries. Among the Porte, Vivendi Entertainment (France); Nelly Lucha Distribution (); Yana Vlasova, VOD Business Polish buyers: Marta Swiat, VOD Licenses at Kino Swiat; to save money and play safe, while they acquire RTL Croatia released RTL Play in close Development at Megalabs (Russia), and Dmitry Horolev, Leszek Wasiuta, head of development MMB; and Barbara cooperation with Groupe M6, FNG launched former, CEE represents the majority, followed Feld, TV (Israel), and Andrew Sime, director, Media Content Distribution (Russia) Bilinska, director of programming, Telewizja stories from big Western markets like France, by Europe (15%), MENA (8%), Asia (3%), and Banijay Rights. Italy or Germany, and follow a strategy that a new VOD platform in and USA (0.5%). ‘There is an increase in digital JP Bommel: ‘NBI continues to grow and Regarding the first, Turkish dramas started to Content has propelled Turkey with the adaptation of in December 2017, and the Slovak national buyers, which already represents 10% of the build on its extremely solid foundations. It lose ground in most of the countries with some As each country has its singularity, its Japanese and Korean formats. Game shows are commercial broadcaster Joj is planning to total’, explains JP Bommell, CEO of NATPE. remains the pre-eminent content marketplace exceptions like Czech Republic or Slovakia, audience also has it, a key motive to understand other mayor success on the primetime, and Pay expand its online video presence by launching a for CEE and by extending our remit to include and territories like Europe and Latin America the importance of the local content, mainly in TV offers crime, dark and Nordic dramas as new VOD service during this 2018. The market EMEA we have been able to encourage even are recovering their strength. Tracks records do Free TV and the OTT services. This strong main shows. Once again, a robust schedule of business more of our clients to attend making it a truly not ensure the success in CEE; what works in a demand of local content could be a reason why Cable and Telcos sessions is one of the top basis of the 2018 international event. The market has always country most of the time does not have the same some experts consider that mainstream services Screen Fragmentation Continued growth from emerging markets edition, with global industry experts converging offered a robust learning and networking results in its neighbor; moreover, the diversity like aren´t having the same results Like other territories, CEE is going though an and the emergence of linear OTT services can topics such as “International Drama Production: opportunity with a series of specially devised of history, culture, language and idiosyncrasy than in other territories such as the US, where explosion of new channels and digital platforms provide opportunities for satellite operators to Maximising Cross-Regional Partnerships”, and relevant sessions alongside screenings, makes it very difficult to think in strategic it surpassed the cable TV. ‘The platform has a and opening the game to new competitors, continue to stay relevant in the video business “New Opportunities and New Audiences in receptions and parties which unite the content partnerships, according to several players strong offer but not much local content, and it especially in Slovenia and The Balkans, small despite an overall trend towards IP delivery and MENA”, “A World of Formats: Distribution and platform communities in one place in the surveyed by Prensario. will take two to five years to produce original but very tech-advanced countries. away from broadcast in the region. Insights and Strategies”, “All The World’s a centre of Europe’. And explains Johnathan Young, VP original content, both in quality and quantity for each According to Jan Rudovsky, FTV Prima According to Rob Cerbone, VP and general Stream: Game Changing OTT Platforms”, and programming, HBO Europe: ‘It’s very difficult demand’, says Felix Wesseler, All3media. (Czech), linear TV consumption not only manager of media services at Intelsat, there an in-depth look at “The Current Advantages of The Region to find the right partner in the region. Companies And regarding original content in general, has not gone down, but it has grown during were seeing more linear distribution from Latin America”. The first session on Monday Unlike other regions, CEE is a complex want just to receive the money and create the there are some issues too: ‘Companies are the past years. ‘The difference is that before, OTT players, where satellite had a role to play evening kicks off the 2018 event with a Global union of ‘fragmented markets’, but according content by their own without having faith on its afraid to invest and take risks. They prefer to audience used to consume only three channels; because terrestrial CDN delivery is still not as Content Business Forum, designed to provide to buyers like Tibor Forzis, director of content partner and this model never goes far’. be trend followers than trend setters’, said now they watch 30’. But for Elżbieta Saciuk, reliable as satellite. But for Frans-Willem de buyers and sellers with an overview of the latest acquisition, RTL Hungary, ‘it’s starting to to Prensario one programming executive, TV Spektrum (Poland), there are a few Kloet, outgoing MD and CEO, UPC Poland, be what it used to’. ‘Companies are buying Share of buyers per region (2018) there’s still a biggest challenge facing operators CEE - Pay TV subscribers evolution (2013-2020) in the CEE region: ‘their footprint’. ‘Operators again and searching new formats for their own 3% 1% markets, especially in countries like Hungary, 8% 90,000 80% had looked at this over the last couple of years, 75% Ukraine, and Poland’, he emphasizes. 80,000 70% and most of them can only launch mobile 15% But despite each country has its singularity 70,000 60% services if they have 40-50% footprints. 60,000 Consolidation is key’, he says. the entire region is starting to change. The 50% 50,000 Neverthless, for de Kloet, the CEE territories market is again opening to some regions like 40% 40,000 have more in common than anything that Latin America but also new ones, and public 30% 30,000 Penetration (%) Penetration broadcasters are more open to new opportunities Subscribers (000) separates them: ‘All customers need a good 20,000 20% and strategies similar to commercial networks, set of products’. That’s why companies like 10,000 10% Vodafone are planning to introduce quad-play Second Pitch and Play organized by CEE TV and Natpe: The but under its own rules: while most of the CEE Europe 0 0% offerings and may sell off its newly-acquired Land is singing (Slovakia) won the price as the most innovative countries are programming more and more 2013 2014 2015 2016 2017 2018 2019 2020 show. The jury included Okros Gergely, program director, TV2 MENA Asia USA Turkish dramas and betting on co-productions, Cable Satellite IPTV Pay TV penetratioin (%) DTH satellite services in central and Eastern (Hungary); Levina Negi, VP Global Acquisitions, FremantleMedia, Source: Natpe Source: IHS and Bence Trunkó, CCO, Paprika Latino (Hungary) CEE goes in the opposite direction. Europe, according to some experts.

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Where are CEE broadcasters going to?

Prensario and NEM publish this special report about where some of the leading CEE companies are going to, especially in an ever- changing scenario dominated by the digital transformation and an increase of original productions. Trends and future plans.

MTG Ceska televise David Chance, Jan Maxa, MTG chairman of the board Content Development Director

Modern Times Group (MTG) entertainment and Czech TV is the Czech public service broadcaster, studio businesses are now combined with Nordic founded 65 years ago. We have actually six free-to-air telecommunication company TDC Group, having created channels: CT1, our flagship and mainstream channel; Europe’s first fully convergent media and communications CT2, mostly focused on the acquistion of dramas and provider. MTG is now focusing its resources on the documentaries, both international and local titles; CT24, expansion of its global digital entertainment operations. news channel, our sport channel CT sport, CT :D, for The newly created conglomerate, which reaches 10 the kids channel, and the cultural broadcaster CT art. million households in the Nordic region, includes mobile, Average total share of the group of channels is 30%. broadband and TV distribution businesses, plus content On the digital side, we also run an extensive web and creation, production, broadcasting and streaming. It also mobile services, including video catchup and video has a prominent Nordic portfolio of third-party content archive, news and sports coverage and dedicated kids partnerships, having 2.8 million TV subscribers in and arts sites, trying to reach all the audiences, no matter , Denmark, and , with already where they are. known brands as Viasat, Viaplay, Viafree, YouSee TV & Czech Republic has long been a heavily TV fiction- Film and Get Play. oriented market, both for public and commercial Viaplay’s costumers streamed 32 hours a month broadcasters. CT has three nights of premiere drama during last year, an increase of 25%. More original in primetime, and three nights of repeats. Commercial content is the reason of this growth, with eight originals channels also fill most of their primetime with locally premiered: Hassel was the top watched drama in Sweden produced fiction series. and Finland; Veni Vidi Vivi was the second in Denmark; In terms of content, the most successfull formats are Occupied S2 was the second most watched in Norway; crime series on all three main channels - CT1, Nova and Alex was the second most watched new series in Sweden Prima. Crime series work usually well regardless of the and the fourth most watched in Finland. MTG also exact type - channels had great results with standard offered 50,000 hours of live sport on Viaplay. In parallel, police procedurals, personality-based, rural, period- Viafree, the free streaming app service for the Nordic based etc. Episodic crime series also have a very strong region has been downloaded close to 2.6 million times. repeat factor.

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Where are CEE broadcasters going to?

Kanal D 1+1 Media Ozge Bulut Marasli, Anna Tkachenko, CEO & Production Companies Head of Digital Media

Once part of Dogan Holding, is a leading broadcaster 1+1 Media (Ukraine) started to cooperate with Russian in Turkey, now operated under the Demiroren Group. It is not OTT services Megogo and ivi as part of the Group’s content only a referent in the domestic market, but also in the global strategy on digital platforms. market, where the company has a powerful distribution Under this partnership, we will add to the video libraries business, to which it has added a department fully dedicated to of the two largest East European online theaters, 600 co-productions and new businesses, headed by Nilufer Kuyel episodes of content, both in Ukrainian and Russian. Co-productions are a fundamental business in this era, and Today, the OTT market is experiencing a new stage of we are working in 10 projects. We are looking for top partners development: if earlier video services bought films and prepared to reach higher production requirements. With new series from Western majors, today they try to satisfy the OTT platforms being launched, the need for different stories demand for local product. As practice shows, we produce and narratives increases. Considering this, we are now creating content that is interesting not only to linear broadcasters but and developing new stories, working with top writers in Turkey also in the OTT/VOD segment. and partnering with global production houses. In working with foreign partners, we are focusing on countries Audience is more sophisticated and demands drama series with a large number of Ukrainian diasporas. The next steps of major quality and disruptive stories. There's a latent digital include alliances wit the OTT platform of Canadian Telco Group transformation and it getting stronger, that’s why action and , and on . In the local segment, crime series are becoming more popular. Nevertheless, it is we signed a cooperation with Kyivistar and Lifecell that gives crucial not to lost the romantic essence. access to our VOD platform in the 3G networks.

Pro TV TV3 Aleksandras Cesnavicius, Valery Fedorovich, General Director CEO

The Romanian TV market is a dynamic one with TV-3 (Russia) covers 91% of the country’s population highly demanding audiences and strong competition. with a weekly audience of close to 30 million viewers, and Pro TV leading position is driven by the quality of its 2017 was a year full of bold experiments. programs, both news and entertainment. We did things nobody has done before either in Russia or However, each day we have to reinvent and outperform anywhere in the world. We were the first in Russia to run the ourselves: Pro TV appeals to a wide audience, thus they show where the viewers could vote for the pilot episode and expect a variety of programs and this is what we are choose, which series they would like to see on our channel: proposing to them every day. In regard to entertainment, To Be or Not To Be. In August we launched the Gogol proj- we propose a good mix of fiction series, entertainment ect, the first part of an unprecedented project: the first ever and reality formats. We have well established, shows TV series designed for cinema’. such as Romania’s , Las Fierbinti and The Our trials allowed us to increase our share from 3.5% to 4%, Celebrity Farm, as well as new programs though even more important for us were the conceptual changes When watching TV, Romanians seek an emotional of the channel. We’ve reconsidered our business model and this connection, they want to empathize with the content they year we’ve moved from experiments to strategic transformation. see. Whether we talk about news, series or shows, they Out of a mere broadcaster we are now becoming an omnichan- look for this content contextualization and localization. nel production hub, a sort of a power place for Russian TV series.

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Where are CEE broadcasters going to?

NTV-Plus TV Markiza Konstantin Smirnov, Matthias Settele, Head of digital products department General Director

We are growing through a moment of full expansion Markiza Group is the leading TV Group in Slovakia on the digital scenario, and at NTV-Plus (Russia) we with Markiza, the flagship channel with News, magazines, work constantly on evolve in terms of presence within entertainment, reality and shows, the female series channel that scenario and improving our offering. Doma and the younger more male oriented film channel That’s why we partnered last May with the OTT Dajto. We offer several websites and Apps and run a SVOD service Amediteka, home of HBO in Russia, to present a platform (Voyo). Markiza started in august 1996 and is a new product titled Kino Premium, for the users of online strong and independent voice in Slovakia’s media landscape. TV of the provider. The service includes 30 channels of Format rights for shows and reality programs, scripts the Kino package as well as all series from the premium for adaption of comedy and drama series, all for the library of the OTT service. main channel Markiza. The viewership of movie channels on our TV Our daily series Oteckovia (Daddies) is rocking the platform has been demonstrating the highest growth, market with an average share of more than 35% at with over 40% a month since May 2017, when the the 18.00 access slot, it is one of the best performing thematic packages Kino, Education, Children’s and daily programs ever on the Slovak market. The stories Night were added to the sport ones. Les than one year evolve around four daddies who meet first time in the later, the number of subscribers exceeded 20% of the Kindergarten. It is a local adaption of the Telenovela total audience base. “Senores Papis” from Argentina (Telefe).

HBO Go TVP VOD Hervé Payan, Maciej Stanecki, CEO HBO Europe Member of the board at TVP

With the launch of an HBO Go direct to consumer service in TVP (Poland) plans to launch its first production cre- Poland late March, now all 17 countries under the HBO Europe ated specifically for TVP VOD users and ABO Zone umbrella now offer subscribers a full HBO OTT service. (Strefa Abo) users. The HBO service is already a great success across our Users of the TVP VOD platform and new subscription ser- territories within Europe. With this further expansion, we are vice Abo Zone will receive access to the first production real- making it even easier for series and film lovers to become ized specifically for the Internet. This will be the second part of HBO subscribers. We believe new subscribers will be very the implementation of the online strategy of the public broad- satisfied with our unique offering of internationally-acclaimed caster - the first one is being implemented and consists in ex- programming and locally-produced drama and documentaries. panding the Abo Zone with the premium content. The second We will also continue to increase our investment in local edition of the online strategy is already being created. We are programming across all territories in Europe. talking to several producers at the same time. In Poland, HBO Go currently offers These will be shorter forms dedicated to internet audi- versions of over 800 movies and 200 series. The direct to ences, probably miniseries. The length of episodes will consumer offering is in addition to the already established not exceed 8-10 minutes. Even when we don’t know HBO channels and services in Europe. HBO Go will which distribution model to broadcaster we will choose, continue to be available through local distribution partners I’m convinced that they will have a very wide resonance with TV, internet or mobile packages. in the network, mainly in communities.

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Ukraine production industry gains momentum

Ukrainian content production and distribution industry is booming. It is a fair statement both for TV content and feature films, as well as for animation and documentaries. There are more than 300 original Kateryna Udut, Executive scripted projects on different stages of production, which is 3 times Director of MRM, organizer more than a couple of years ago. of Media Week

One of the main reasons for the local feature local releases earned about USD 770,000 each: Macedonia) by Marysia Nikitiuk; war drama films production boom is constant growth of comedies Dzidzio Contrabass and Servant Of Frost (Lithuania, Ukraine, France, Poland) by state financial support volumes. The overall The People 2, war drama Cyborgs: Heroes Sharunas Bartas; The Line (Slovak state support for content production this year Never Die and family fantasy The Stronghold. Republic, Ukraine) by Peter Bebjak; comedy is planned to reach about USD 38 million This year Ukrainian-Latvian comedy Swingers Easy (Italy, Ukraine) by Andrea Magnani, etc. compared to USD 19 million last year and earned more than USD 840,000, and feature The list of international co-productions only USD 2 million six years ago. animation The Stolen Princess set a new national currently being produced with Ukraine To understand the situation better, note box-office record in the entire history of Ukraine, includes several dozens of films. Among the that in 2011 Ukrainian cinemas released only having earned more than USD 1.4 million. most anticipated ones are biopic Gareth Jones one locally produced film, in 2015 29 local It’s worth mentioning that more and (Poland, UK, Ukraine) by Agnieszka Holland films were released and in 2018 this number more Ukrainian films are co-produced with with James Norton starring; thriller The Last will presumably grow to 49 (during the first foreign partners, mainly with Europeans. Step (France, Ukraine) by Frédéric Petitjean with 5 months of this year 21 local films and At Marché du Film 2018 A woman at War Jean Reno starring; adventure fantasy Polina almanacs were already presented in cinemas). (Island, France, Ukraine) by Benedikt (Ukraine, , France) by Olias Barco; But more important is the growing interest Erlingsson got two prizes in Semaine de la thriller Nematoma (Lithuania, Ukraine, ) to Ukrainian films among cinema-goers that Critique programme and Donbass (Ukraine, by Ignas Jonynas; drama Luxembourg (Ukraine, results in new box-office records. In 2017 four Germany, France, , Romania) Germany, France, Norway) by Myroslav by Sergey Loznitsa was awarded for best Slaboshpytskyi; action The Big Fight (Ukraine, Top 10 TV channels in Ukraine +4 (April 2018) direction in Un Certain Regard programme. Germany) and historic adventure Willy-Nilly Several more Ukrainian co-productions Hero (Ukraine, Poland) – both by Aleksandr and already won various awards this year: drama Vyacheslav Alyoshechkins, etc. When The Trees Fall (Ukraine, Poland, It is important to add that more and more world famous movie stars come to Ukraine to Ukraine: box office, in USD million (2013-2017) film and star in different projects. For example, Robert Patrick is set to topline the feature drama THE Rising Hawk, which is now in production by Kinorob (FILM.UA Group), while the rest cast includes Poppy Drayton, Tommy Flanagan and other well-knows actors. Ukrainian producers became much more active in search of foreign partners beyond Europe. In 2018 Ukrainian stand was opened at Beijing Film Market for the first time ever. It led to signing the agreements between Ukrainian FILM.UA Group and Chinese filmmakers on two co-productions: adventure romcom Ukrainian Treasure (budget USD 2.5 million) and historic war drama Flaming Source: ITK/TAM Panel Source: Media Resources Management Eagle budgeted at USD 25 million. For the

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Ukraine production industry gains momentum

second time Ukrainian national stand will Ukrainian TV air structure by content type (2014-2017) work this September at Toronto Film Market. Bilateral agreements on coproduction with Canada and are underway. Ukrainian content continues conquering international markets and is being sold worldwide. In 2016 Ukrainian feature animation The Dragon Spell was sold to a dozen of territories. At the same time The Stolen Princes cartoon was licensed to more than 40 territories and continues its international voyage. Upcoming Ukrainian animation release Mavka. The Forest Song (Animagrad) has been already pre-sold to several territories (thus its release is expected only in 2020). Ukrainian epic fantasy The Stronghold, produced by Kinorob, sold to China, India, France and French-speaking territories, , Belarus, Kazakhstan, Source: Media Resources Management

Moldova, and Kyrgyzstan. Feature comedy on the rise. It was partially caused by ban of Dzidzio Contrabass was licensed to China. large portion of Russia-produced content As for Ukrainian TV series – hundreds of in mid-2015. From that time the number of projects were sold abroad as a ready-made original Ukrainian scripted content has tripled. content, mainly to Kazakhstan, Russia, Belarus The research conducted by MRM indicates and Baltic States. Several projects were acquired that in 2013 there were 24 premiere series (298 as formats: detective series The Sniffer – to TF1 new episodes) of Ukrainian origin in the air of Ukrainian series are gaining momentum in the global marketpla- ce: format of the comedy series Servant of the People (Kvartal 95) (France) and NHK (Japan); comedy series Top-6 Ukrainian broadcasters, while in 2017 – was sold to FOX Studios (USA) Servant Of The People – to Fox Studios (USA), 57 (893 new episodes in total). one more comedy The In-Laws was adapted as ‘Global content trends today say that non- format in Estonia and Kazakhstan; multi-episode English language content gains momentum medical drama Dr. Baby dust was adapted in worldwide. Witnessing the growing success of Kazakhstan; youth drama School was sold at our media industry both on local and global levels, MIPTV 2018 as a format to thee territories. we’re sure that Ukraine could become powerful Moreover, Ukrainian drama is recognized by player, because its creative potential and level international VOD-giants Netflix and Amazon of quality meet high international standards’, Prime (dozens of series produced by FILM. remarks Kateryna Udut, Executive Director of Animation is a strong genre in Ukraine with the feature animation UA, Star Media and Kvartal 95 are already MRM, organizer of Kyiv Media Week. The Stolen Princess set a new national box-office record in the available on these platforms). ‘We want to tell the world more about us: we entire history of Ukraine, having earned more than USD 1.4 million Local drama production in Ukraine is also are happy to provide Ukrainian and international media community with a unique networking Ukrainian releases in local cinemas (2011-2018) platform Kyiv Media Week. Already the 8th edition of the media forum will host the traditional content market and very intense conference program this September in Kyiv. Over 50 sessions will day by day cover global content trends, including TV and film business, drama co-production and new burning formats development, animated features creation and FAANGS as an inescapable part of our daily life. Substantial part of all events will have a special country focus, unveiling cooperation opportunities. Surely, best practices from around the world will also be a part of the Source: Media Resources Management event’, concludes.

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By Prof. Dr. Conrad Heberling, Professor for Marketing and Market Research - content to a local Russian platform, similar to the Film University Babelsberg Konrad Wolf, Potsdam/Berlin Germany Estimated Number of Subscribers to Amazon Video in CEE Markets – way Netflix did in China with IQiyi. in Thousands (2017-2022) Also referring to Digital TV’s research and excluding Russia’s 7 million SVOD subscribers CEE markets continue to thrive by 2022, Netflix is expected to contribute 35% of SVOD subscribers in the remaining 21 countries, Amazon Prime Video a further 12%, making in total nearly 50% of SVOD and see strong growth ahead subscribers, showing the prevalence of both US market penetrators into CEE. Digital TV furthermore forecasts that there Central and Eastern Europe comprises 22 countries and a popula- for the CEE media industry. TV and video will be nearly 17 million SVOD subscribers in advertising are set to remain the largest segments the whole of the CEE region by 2022 making tion of around 300 million or 120 million TV households, being one of in CEE growing from about € 7.7 billion in SVOD the largest OTT revenue source totaling Source: Statista, Digital TV and own research the most diverse in histories, cultures, languages and tastes. Thus, 2015 to hit and exceed the € 10 billion mark € 1.1 billion or 60% of the OTT revenues, singular countries of this region cannot necessarily be directly com- for the first time in the year 2020, representing a fourfold compared with today´s. pared with one another. growth of more than 30%. The CGAR beyond OTT TV series and movie revenues will 2020 is expected to be at least 5% for the region. reach nearly € 2 billion by 2022, nearly What the CEE countries have in common is broadcast and content quality alike and growing CEE market distinctions clearly need to be tripling from 2018 and Russia will account their impressive macroeconomic growth and audience desires. Needless to say, higher addressed: In Russia the TV ad market is the for close to 50% of the region’s OTT the major transformation and development of household incomes and production budgets, largest, however it strongly fluctuates; Poland revenues, with Poland the second largest of their television markets. The economies of most as well as technological and infrastructural and Czech Republic have the highest TV ad per the CEE markets generating a further 20%. of CEE are set to expand rapidly in the coming advances such as with HD, DTH, DTT, IPTV, capita; Romania, Slovenia and Bulgaria have the Summarizing, a new paradigm evolved in the years, thus additionally offering a number of OTT, mobile, SVOD, etc. have also had their largest TV market share of all media advertising sense of TV content openness and acceptance attractive opportunities for TV channels and impact in making content easily accessible and in CEE, whereas in some instances in periods by audiences never seen to date which has made networks, producers and program and ad sales omnipresent. For example, multichannel TV of very favorable macro-economic conditions, possible a highly dynamic content industry houses alike. The demand for content to satisfy households have grown to over 50% of all TV robust private consumption and resulting above within CEE, as demonstrated by the expected viewing needs, whether it be local, domestic or households within CEE. average retail sales even TV ad inventory is sold record attendance and buyers’ interest in this regional or international is resilient. Viewing times have not yet saturated and out; and, Czeck, Estonia, Slovak (and others) month’s Natpe Budapest International. Given the great diversities of the CEE markets, will continue to grow, with linear television online ad revenues have or are on the verge of Creativity, output and innovative concepts have there are other numerous traits that all of the enjoying continued and growing popularity overtaking TV ad revenues. virtually erupted in domestic CEE companies countries have in common and which will, in future, with the advent of digital mobility and Even though each of the CEE countries can and countries within the whole bandwidth of fuel the ceaseless quest for content. TV channels broadcast content on all screens such as TV, boast of their own national SVOD providers, program productions and possibilities. and networks are open more than ever before for PCs, tablets and smartphones. a most decisive trend in CEE are the entrance, The CEE markets should certainly not partnerships, co-productions and co-operations, Nevertheless, the CEE markets remain growth and “game changing” effects of both be underestimated. Researchers anticipate a for program buyers and sellers, all embracing story demanding in terms of revenues achieved from the younger US world media market leaders continued healthy economic expansion. This lines and shows that find their audiences, ready for advertising and program sales, yet at lower Netflix and Amazon Prime Video, which will growth will boost both content and advertising experiments and innovation and permanently on levels in comparison to some of the more substantially impact the SVOD sector in CEE. spend across the whole region making it very the outlook for spearheading content. developed world television markets. Interestingly, the growth of Netflix in the attractive, also compared with other partially The reasons for the growing demand in However, television clearly dominates and CEE region is taking place in the environment saturated world markets. As CEE market content are the availabilities of increased advertising spend remains the growth driver of a rather mature and saturated pay TV market. players continue to innovate, television is Penetration of pay TV in CEE is actually higher expected to thrive in viewing participation and Advertising expenditure in CEE, by media – in € billion (2015-2020E). hence in revenues and opportunities. “Other” includes Newspapers, Magazines, Radio, Cinema and Outdoor than in Western Europe, whereas broadband penetration is lower. Netflix, for example, began Estimated number of subscribers to localizing content in Poland in 2016 with many Netflix in Top 10 CEE Markets – of the CEE countries following. in Thousands (2017) According to Digital TV’s recent “Eastern Country Subscribers Europe OTT TV & Video Forecasts Report”, Russia 2,500 Netflix will have more than 3 million subscribers Poland 203 in CEE by the year 2022. These figures, however, Romania 96 will exclude subscribers in Russia because Czech Republic 93 regulators introduced a 20% foreign ownership Hungary 67 equity limit on platforms with more than 100,000 Ukraine 42 subscribers. If regulators maintain their current Slovakia 35 position, then this would eventually force both Bulgaria 30 Netflix and Amazon Prime Video to discontinue Lithuania 26 their platform services in Russia. Instead, Croatia 22 Source: Statista, Zenith and own research Amazon and Netflix might license their original Source: Statista, Digital TV and own research

28 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL 29 //// Special Report / MARKETS

Georgia: format franchises take the scene

Georgia is a small, but dynamic television market with three media groups operating, one public and two privates. Prensario interviews them for this special report, about the current programming trends, top shows and media evolution.

Leading broadcaster is Imedi TV, a privately owned TV station launched on March, 2003, as part of Georgian Media Production Group, which also owns two other networks: GDS TV and Maestro TV. Imedi TV’s average share for April-May was 25-30%, according to TNS Global Kantar Media. Currently, the company employees over 700 hundred professionals and is the largest Natia Tchelidze, head of acquisitions, Giorgi Lominadze, head of programming Tinatin Berdzenishvili, director of Media broadcaster in Georgia. ‘When it was founded, Imedi TV and acquisitions, Rustavi2 and Communications, Georgian Public it became the first independent TV station in the Broadcaster country, which quickly climbed to the top have produced global hits like BBC’s audience share. Our primetime is led by two of the most watched channels due to its Strictly come dancing, Talpa’s The talk shows that are a hybrid blend of politics programming diversity and innovative Voice and The Voice Kids, Endemol and social issues - Face to Face on Tuesdays local shows. We strictly adhered to Shine’s Your face sounds familiar at 10pm and Imedi’s week on Sundays at 8pm the international media standards and and So you think you can dance, followed by entertainment talk shows Prime we were the first station that confronted FremantleMedia’s Got Talent and X Show and Another angle leading 10pm slot serious piracy issues in the country Factor, etc.’ on Wednesdays and Thursdays, respectively’, by licensing its entire content and Imedi TV’s main programming remarks Tchelidze. by forming a long term productive pillars in its current schedule are Late night show on Thursdays and a local cooperation with many leading entertainment formats, drama series, international TV and distribution local factual talk shows and a local companies’, describes Natia Tchelidze, series. ‘Domestic drama production is, of head of acquisitions. course, in high demand and a number There was a time in 2007 that the one priority for the company. Since network was a part of News Corp. the day it was launched, the channel’s It was the year when the station goal has been to encourage a high was raided by the government forces quality domestic production and up and temporarily shut down for its fair to this date, it has managed to produce and critical coverage of the political over 20 domestic series in genres like situation in the country. action, mystery, drama, comedy, and About the market, Tchelidze sitcoms’, she adds. explains: ‘Despite being a considerably ‘One of the trademarks has been small market, Georgian television an overwhelming popular sitcom, In boasts an impressive selection of top city center, first launched in 2007 and entertainment format franchises. counting 16 seasons of unsurpassed Over the span of the last seven years, ratings success so far. Last season a Imedi TV combines the best global formats such us The Voice of these shows have garnered the largest local drama Big Break was introduced Georgia (Talpa) with original entertainment talk shows such us audience in the country to date. We to TV viewers that garnered a huge Prime Show

30 PRENSARIO INTERNATIONAL //// Special Report / MARKETS

Georgia: format franchises take the scene

game show on Saturday with a variety of off prime and access prime time programs such as Cooking battle, Morning and daily show, which are ‘hugely popular’. Approximately 60% of Imedi’s schedule is acquired content - series, miniseries, feature films, animation features and series, formats, etc. (aired daily, both in off prime and prime time) and 40% local programs. The executive points out: ‘2013 marked the year of the Turkish drama invasion. As in many European countries, Turkish drama filled in traditional Latin American telenovela time slots. had enjoyed a great success and guaranteed high ratings for ten long years before Turkish dramas entered our 2 programming offer is based on a mix of entertainment, with leading show Georgian Got Talent, and variety programs as market and replaced them’. GPB bets on entertainment with twist, such us the original musical show Ranina, and Bookshelf, a literary show for younger cooking show Tekunas Culinarium Another country with a great drama catalog generation viewers to offer is Italy. Tchelidze: ‘Italian series and mini-series have long been our favorites. Some Rustavi 2’s programs are consistently top work of all platforms and interesting formats of the titles we have aired are ’s rating throughout the country. It is also a of the new projects got the specific results, Intelligence, Blood Ties, Ultimo 3 and Ultimo: trend-setter becoming the first to use digital and in the 2018 TV season, the First Channel the Hawk’s eye, and now we are broadcasting hardware, to go on satellite and to conduct audience grew, and it was mainly affected A Matter of respect with the audience share of live foreign transmissions, while it improves on low age groups. 4-10 age category ratings 32%. Last season was marked with a success the quality of broadcasting. It was also the have increased by 21%; 10-15 age categories of a Spanish drama El Principe, from Mediaset first to become an associate member of the have increased by 18%. Ratings of 16-24 age España, and a couple of Korean programs that European Broadcasting Union. On the categories have increased by 17%’, she adds. recorded surprisingly good results’. content side, it has first embraced the concept These varied programs offer brings a range The second largest broadcaster in Georgia of interactive TV and brought the first of alternative choices for its diverse pool of is Rustavi2. Founded in 1994, it is one of political talk-shows to Georgian audiences. TV viewers and radio listeners. Among the the most popular and successful channels, Georgian Public Broadcaster (GPB) top shows are Moambe, key news program currently reaching 85% of Georgia’s population operates two channels: First Channel since in a new format; Bookshelf, a literary show nationwide. It provides a diverse range of top 1956 and Second Channel since 1971, as for younger generation viewers; Ranina, an quality licensed programming from up-to-the- well as two radio stations. GPB mission is to intriguing musical mega-show for 8-13 year- minute daily news and political talk shows to reinforce democratic values, raise the level olds; Are You Smarter Than VI Grader?, the a range of original entertainment programs, of public education, and encourage diversity local version from MGM’s format; and Smart sports, and international hit productions and social integration as well as to uphold Logic, a quiz-based entertainment show. translated into Georgian. historical heritage and cultural traditions. GPB acquires only premium class movies The new season’s strategy was the and TV series documentaries and fiction, Kids

Georgia: audience share, audience expansion to attract new target animations and transmissions of international per TV channels (Apr.-Mar., 2018) groups and maintain the existing ones. events. Preferences of the audience are ‘For this purpose, we have founded mostly sport, cognitive, documentary, movie, modern formats, where the priorities of drama and kids. the Public Broadcaster are successfully Berdzenishvili concludes: ‘Public broadcaster combined with entertainment formats’, is now functioning in a competitive environment, highlights Tinatin Berdzenishvili, where we confront the scandalous and “noisy” director of Media and Communications. production of commercial with the ‘Our goal was to get interested and high quality programs prepared by the public attract the age categories that are the broadcaster’s principles. In the programming most passive TV viewers and generally schedule it is considered program preferences, watching TV is less considered in their needs and requirements of the target audience. lifestyle. Such categories are 10-15 All of these are formulated by a systematic study and 16-24 age groups that prefer the of TV audience, through the constant monitoring Source: TNS Global Kantar Media Internet, social networks. Coordinated of the TV market’.

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HBO Latin America: RCN: global stories La Ley del Corazon

It has been 14 after HBO Latin America RCN TV is one of the leading television produced its very first original drama series, and production companies in Epitafios, and now, the company owns a with a track history of acclaimed series and catalogue of +20 drama series of different soap operas that over the years has licensed genres that Xavier Aristimuño as VP, to over 120 countries worldwide. ‘Years of Licensing, is presenting for global players, experience in the creation and production both linear and digital. of television make us experts in soap operas Xavier Aristimuño, VP Licensing, Aristimuño: ‘We represent series, documentaries and series of all kinds: classic melodrama, Maria Lucía Hernández, director HBO Latin America of international sales and specials of all genres, which stand out for their musical, biopics, thrillers, humorous daring themes and for taking risks, no matter the genre or story’. soap opera and all the different tendencies that exist in the world today, Some of those shows include the thriller Sr. Avila and the drama El Negocio, therefore our commitment is to offer our clients a portfolio with quality both with 4 seasons confirmed for this year, while El Jardín De Bronce is productions, high impact and successful in their genre’, describes Maria another series: the show broke audience records on its first season and Lucía Hernández, director of international sales. counts with the participation of the Oscar nominee Norma Alejandro. This year the company has directed all its potential to make available ‘We are also working on a very attractive Group of projects in Latin to the international market a solid portfolio comprised of the best and America. They range from adaptations of global stories that have been most impressive productions with the highest values of production and very successful, to high-cost productions based on important historical universal stories such as La Ley del Corazon (131x60’), based on real events. They include talent of the highest caliber, who tell high quality criminal or family cases, sold to , USA, Ecuador, stories, which will attract international distributors and new audiences in as format, Puerto Rico, , Costa Rica, (format), the rest of the world’, emphasizes the executive. and Andorra, Bolivia, El Salvador and Pay TV in Latin America. The ‘More than 15 of our local productions have reached more than 100 second season is considered the biggest bet of the company and it will countries globally, mainly through HBO platforms around the world. That’s be launched during the second semester. ‘At this season, our lawyers will because we tell universal stories with which all audiences can relate. Our face a crisis that they never imagined: bankruptcy. Latin American productions are no Lastly, the executive exception, and have been very well recommends for the region accepted by audiences around the Zumba (60x60’), a biopic based world, being recognized with more on the life and dreams of Beto than 100 nominations and more than Pérez, Zumba’s creator. ‘It’s a 60 awards, including an International story of the conquest of dreams, Emmy in 2017 for the third season of of believing and trusting in Sr. Avila, Winner of the International Emmy Sr. Avila’, he completes. talent’, completes Hernández. La Ley del Corazon 2 is the big bet of the Award on its 3rd season company for 2018

Pol-ka: more disruptive Pol-ka Producciones (Argentina), one of the most recognized content the región is Simona (120x’60), a kids and developers in Latin America, is evolving with the industry. The company teens series broadcasted on eltrece: ‘It is recently launched its new series El Lobista, coproduced with eltrece, a disruptive project since it’s a teen series Turner Latin America and Cablevisión/Flow as part of a new strategy in prime time and it works very well in that seeks to generate high budget series with multiple windows. audience. Over 150 episodes were aired Like previous projects (La Fragilidad de los Cuerpos, El Maestro), and will continue for a few more months. this new production premieres with the same model: first in open TV More amazing are the digital results: in its Manuel Martí, head of development and the next day in TNT for the whole region, and then for the OTT YouTube channel it is seen by 1.5 million and international business Flow clients. ‘It is a winning model, and we are very happy with the people every day’, adds the executive. results. The plan includes making two Also, are the 39x60’ series like , or Para series a year in a decade. El Lobista is Vestir Santos, all with 3 seasons and very requested both as finished the first of 2018, and we are already shows and format, mainly in Europe. delineating the second’, describes Lastly, the company is developing a new show with FNG Latin Manuel Marti, head of development America stared by Adrián Suar, director of Pol-ka. It will ‘It will be 13 and international business. episodes in a genre and format that never before had produced and that Simona, tween series Another interesting proyect for has its complexities. We like to venture into new things’, completes Marti. 34 PRENSARIO INTERNATIONAL //// EXHIBITORS

Caracol: content TV Azteca: that transcends setting precedents

CEE has become a key region for After a big reorganization in 2017 focused Caracol International (Colombia) both in strengthening its original production during the last years thanks, and Paloma and its international presence, TV Azteca García, international sales executive, (Mexico) arrives to NATPE Budapest with a arrives to NATPE Budapest with the fresh slate with strong brands. objective to keep promoting the Latin ‘The Latin product has evolved content with strong players. enormously in the last 10 years. We represent ‘In CEE we have very important clients strong brands with a high level of production. Paloma García, international Melissa Pillow, sales executive for the company, such as Puls TV in Poland, We continue to have classic, modern and sales representative for Europe TV2 Hungary, Nova Bulgaria, and the Greek iconic telenovelas that have set a precedent pubcaster E.R.T, among several others, where titles like La Esclava Blanca in Mexico, Latin America and the entire world but we also offer a wide and La Ronca de Oro, were very well received. For this reason, one of our range of genres including formats, factual, lifestyle, movies and drama’, goals is to strengthen our presence in markets like NATPE’, says García. states Melissa Pillow, sales representative for Europe. Even when the executive emphasizes that ‘being in CEE represents a great And the success of the company in Latin America is well reflected in challenge because it deals with very demanding and sophisticated markets Europe as well, with a good track record. Some examples include the sale with a consolidated production of fiction and entertainment formats’, she is of Lo que Callamos las Mujeres, , La Teniente, Drenaje confident that there’re many opportunities for the Colombian productions, Profundo, Sexo Amor y Cachondeo to an OTT platform in Germany, which transcend the classic soap operas. ‘Soap operas were broadcasted at Cocinisima in Russia, and Tanto amor in UK, and Siempre Tuya the time in the region, but, nowadays, our company proposes new contents, Acapulco in Hungary, Latvia, Lithuania and Poland. such as great series of fiction and entertainment formats, from which we 'We sold in Romania and Italy, and Pasión Morena, market both the finished product and the format of scripts’, she remarks. , Vuelveme a Querer, to an Italian OTT platform, and our A good example is the Greek version of El Deasfio, Nomads, Super Series Desaparecida and Malcriadas, in Albania’, adds Pillow. which has a great success in Europe. Locally, the format is The executive also recommends at NATPE a catalogue that include the celebrating its 15º anniversary at Caracol. Indomable por Naturaleza franchise, the drama series and ‘We want to make visible Nada Personal, the cooking in these territories our level show Cocinisima, and a slate of quality in production, of nostalgic Telenovelas that production design, locations, still work well in the region budgets, etc., and become like Cuando Seas mía, La part of their programming Hija del Jardinero, Pasión grids. It is not easy, but we are Morena, Pobre Diabla and Aired on ANT1, Nomads is the Greek version of El Desafío achieving it’, she completes. . Dos Lagos, drama series

Dori Media: epic stories and comedy recommends at NATPE Budapest a slate of dra- Albania, Germany, and a tape to Poland, ma and game shows headed by the Argentinean romantic comedy Las Dumb (50x35’) is the story about a 30 year Estrellas (120x60’), about five daughters facing a challenge, written in old frustrated and stoned actress who is stuck the form of a clause, which they will have to fulfill in order to claim the with a body and appearance of a teenager and inheritance he has left for the sisters. The series was already sold to Italy, hates it; while 2 (13x45’) is set Spain, Russia, Israel, India, Slovenia, El Salvador, Albania, Kosovo and three years before season 1, when the Borges Middle East GCC. brothers get into prison and get involved into The New Black (12x30’) is a comedy about a group that lives and a war of power with El Sapo, a bloody pris- Nadav Palti, CEO study in the most prestigious orthodox yeshiva, without interest in studies oner who rules San Onofre. without the courage to leave as Lastly are the romantic comedy Ciega a Citas (140x60’), locally pro- well, and The Road to Calvary duced in Chile, Spain, Russia, Poland, Germany and now in production in (13x45) is an epic periodic dra- China and Lithuania; The Best of All, which tests the theory that states that ma commemorating 100 years the average of the answers to a question of a large audience will be a more October Revolution based on the precise evaluation than professional, and the format Power Couple, a for- famous novel of Alexey Tolstoy. mat that puts love to the test like you’ve never seen before. The couple’s The New Black, comedy series Sold to TV Azteca Mexico, emotions, humor, tensions and love come into play.

36 PRENSARIO INTERNATIONAL //// EXHIBITORS

Televisa: comedy and Record, a market melodrama generator

Televisa (Mexico), company well Record TV () has managed to stand out in known globally as one of the top the global scenario: it created a subgenre that almost telenovela producers, arrives to NATPE did not exist, and became a great success on Free TV Budapest with a slate of new shows in Brazil and then took it to international markets, headed by (112x60’), about achieving recognition and rating figures difficult to a woman who, despite her lack of sight emulate, even in the most demanding territories. and being obliged to learn to know and They are the biblical series. The company takes enjoy the world in a different way, doesn’t timeless famous stories with high budget and very Delmar Andrade, head of international sales lose the hope of finding the real love. good capacity for reconstruction of the time, and (92x60’) follows combines telenovela with event series, as so much sought today. In times Claudia Sahab, sales manager a prestigious lawyer with a long and where the Latin novel struggles to win against series from Turkey and other successful career while facing one of the most difficult cases when origins, Record lives its best moment in the market. defending a woman who decided to disconnect her terminally ill Delmar Andrade, head of international sales: ‘Thanks to the biblical series, husband. Whereas in Papa a toda Madre (90x60 ‘) the life of the Record has been in second place in Brazil for 5 years. The new premiere is owner of a toy emporium accustomed to having others solving his Apocalypse, which generates 14 to 18 points in prime time. In total we have problems, will change after he has to take care of a daughter he does been with the genre for 8 years, in progressive and constant growth. Another of not even know. the premieres, Rico & Lazarus, Nro 1 on Univisión (US Hispanic), a milestone Lastly, are (72x60’), which follows unthinkable some time ago’. a woman whose dream is to be a professional sprinter, and who And completes Andrade: ‘Despite the great impact, we strive to be very will have to overcome many obstacles and make decisions that selective in the distribution of the product, to ensure that when it is exhibited, will mark her destiny for life; (100x60 it works well, in the schedules and the right ‘), about a couple that lives the best moment of their relationship audiences. It takes a little longer, but it until they meet the husband’s always moves forward’. peculiar family, and La Doble Today the distributor leads ratings on Vida de Estela Carillo, the Univisión and Unimás in the US Hispanic, story of a woman who to save on Televisa (Mexico), Caracol (Colombia), her life and the of a small girl Telefe (Argentina). In the world, the arrival who passes for her daughter, goes from and the Portuguese- Apocalipsis, new biblical series Papa a toda Madre, comedy series crosses the Mexican border as speaking countries in -Cabo Verde, Mozambique, , etc- to undocumented and buys a false identity to be able to remain in the Poland and Eastern Europe. Now the focus is to gain markets in Western American Union, under the name of Estela Carrillo. Europe and promote new business alternatives.

VB31 Latin Media: a bridge between Europe and Latin America Latin Media Corp, Jose Escalante’s 10 ‘We are very happy that our dramas year production and distribution company, and series are working very well on the presents at NATPE Budapest its catalog of screens of our customers in America, diverse international titles that continues Asia and Europe’, said Escalante. expanding with new acquisitions including ‘Programmers need reliable providers the huge Latin American phenomenon that can nourish their grid with different Estrella (80x45’), the story of a little girl content with proven success in other Estrella, new series José Escalante, managing that struggles to become a singer. territories. Latin Media Corporation has director Escalante also recommends the Peruvian offices not only in US, but also in , Korea, and Spain, where tittles Little Woman (80x45’) and My Three Daughters (80x45’), in it monitories dramas/telenovelas that are being broadcasted in the addition to a wide range of Turkish series including the worldwide different regions. This is what gives us the chance to have direct access success Little Bride (263x45’), about a fourteen-year girl who has huge to successful products, and offer them to our clients’. dreams, stepped as an exchange bride to the residence of a clan leader, ‘Latin Media Corporation has become an excellent provider of content and also highlighting Slovaks series like Wild Horses (90x45’), and from different parts of the world, guaranteeing top of the line products of Zoo (72x45’). immense quality, high ratings and great love stories’, completes Escalante.

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By Fabricio Ferrara

cess of A Forca do Querer with a daily The new Latin America: series, reach of 48 million people on prime time. Most recently, lado do Paraiso reached 50 million people. It is considered formats and co-production opportunities the fifth largest broadcaster worldwide. Televisa (México) is well And a great example because of its con- known as one of the biggest tent. diversification: from classical love drama producer with an Telenovela is a strong name in the global content market. But now, the telenovelas to high end drama offered in impressive track of developing many formats and lengths (TV movies, se- Latin dramas have evolved and the region also provides entertainment and distributing its content ries, miniseries, short telenovelas, etc.). fresh formats, co-production advantages, production services. Welcome both in Latin America and to the new regional scenario. the global market. But even when historically it has had a Sizes, themes and players The Telenovela appeared in three main Venezuela joined the group. Nowadays, strategy focused on the in-house During a period of time, which can be Latin American markets: Brazil, and some of the most talented creators, direc- Latin Dramas big advantages development, in January 2018, situated between the end of the ‘90s and for the global market México. The genre was the evolution of the tors and drama producers came from those it launched with an now, the Telenovela looked for new iden- “Radio-novela” and it was born with the countries. international pilot program to tities, creating new concepts, bringing new encourage the creation of new “new media”, television, that emerged in The genre rapidly expanded to the many 1) A significant storytelling storytellings and subgenres that captivates The evolution of the Telenovela I: epic/biblical tradition original series with and without series such us Josué y Prometida (Record the main regional markets at the beginning key Latin American broadcasters and also script by independent producers local and international audiences. It is rea- TV) and Maria Magdalena (TV Azteca, Sony) of the fifties and sixties. Initially, these to Europe and other global markets. Tele- as part of their strategy to sonable: the genre had at that point close 2) A well-known trademark dramas were a boom on the local screens; novela has reigned over 50 years. But in develop unified content. to 50 years of existence and become neces- built in the market within to the countries mentioned, Argentina and the last 10-15 years the genre needed to sary to evolve. Topics and stories also changed. New the last 60 years change and adapt because of a new glob- There are many evolving points and a more than 37 languages. types of stories were created, adding more al drama competition, consumption habits true fact: Latin dramas have become short- 3) A great balance between Globo (Brazil) is a record-breaker in action, suspense, and real histories to the and platforms. Nowadays, Latin produc- er. From 150-200 episodes in the ‘90s to price and quality terms of exportation with titles such us classic romantic telenovela. In Argentina, ers and broadcasters are offering a much 80-100 episodes, and most recently, 60 ep- Avenida Brasil (134 countries), Caminho for example, two subgenres spin-offed more sophisticated and diverse drama in isodes on what has been called the “Super 4) A well organized das Índias y , both sold from traditional Telenovela. On one side the global marketplace, far away from the Series”. Many regional companies have production and business in 118 each and third Da Cor do Pecado at the beginning of the 2000s a new so- classical Telenovela. Let’s take a look into been awarded the creation of this new type models and Escrava Isaura, with 104 países each. cial-telenovela about the conflictive Sev- this evolution. of drama, but two stand from the rest: Dis- Globo is one of the biggest multiplatform enties, Military Dictatorship, disappeared ney Media Distribution Latin America 5) A great capacity of content producer in Latin America with persons, etc.: they were a huge success, and NBCUniversal . Global success evolving to new subgenres more than 90% of its FTA grid filled with with titles such us Viacom Telefe’s Mon- Historically, there were some global suc- These productions have added new ele- original production; it also plays a key tecristo, adapted in 8 markets. ments following the market trends and co- role in the Pay TV and VOD business with On the other side, the country specifies inciding with a global market fluctuation cess on the Latin America Dramas like Los Globosat reaching 100% of the Brazilian in a type of comedy with twists, which that brought new audiences and platforms, Ricos también Lloran (Televisa Mexico, homes, this is 100 million people a day. has been very successful with series like new consumption habits, and new drama 1979), sold in 120 countries and dubbed The daily reach of Globo’s programming Lalola, the top rated scripted format from producers competing in a bigger market- into 25 languages; (RCTV Vene- has an increase of 6%, due to the high suc- Underground/Dori Media with more than place. NBCUniversal/Telemundo (US zuela, 1986), with three international adap- tations (two in Mexico, one in Brazil); La Hispanic) has shown since the last Latin Dramas produced over the last 40 years (1978-2017) years the importance to evolve Extraña Dama (Canal 9 Argentina, 1989), with the audience. The company sold in 20 territories from Latin America took the classic Telenovelas to and Europe; El Rey del Ganado (Globo the next step, adding action, TV, Brazil) and the most successful of all budget and less but more times, Yo Soy Betty La Fea (RCN Colom- TV Azteca (Mexico) launched dynamics episodes, creating the in October 2017 Dopamine, a bia, 1994), seen in 180 territories and the Super Series. Thanks to them, content-generator company set Telemundo managed to recover telenovela with more international adapta- for big co-production projects, the first position in the prime time tions: 24. as symbol of the transformation of the US Hispanic after a long In 2007, the genre celebrated 50 years of the company. From a drama period of dominance of its main and Televisa (Mexico), an emblematic producer (120+ episodes) to a competitor, Univision, and enter company in this genre, broadcast Amor sin creator hub focused on high-end into new territories with titles like Maquillaje to celebrate the more than 700 stories and biopics like María Some of the most successful Latin Dramas of all Iron Lady or The Lord of the Skies. Magdalena (Sony) or Hernan times: Los Ricos también Lloran (Televisa), Topacio dramas produced since then. The compa- (RCTV), La Extraña Dama (Canal 9), (Globo TV) Source: Medialogiq Cortez (Onza). and Yo Soy Betty La Fea (RCN) ny sold its titles in 70 countries, dubbed in

40 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL 41 //// Special Report

The new Latin America: series, formats and co-production opportunities

Colombia, the other big production ra Acero (three seasons), among other top pole shaped within the 2000, created the titles. “narcotelenovela”, headed by Colombian All these productions full of violence producers RCN and Caracol. Many key and dramatic situations, tell real and con- character of the real life were fictionalized, flictive stories from Latin America. Af- Globo (Brazil) is one of the such us Escobar, El Patron del Mal, or ter a couple of years in which they were top producers of melodramas other based on different situations, like El very successful, the majority of the Latin in Latin Ameria, with a Capo (RCN), El Cartel de los Sapos o Sin American broadcasters stopped broadcast- strong tradition in creating Tetas no hay Paraíso (both from Caracol). ing them; in some territories from Cen- and distributing Telenovelas worldwide. In recent years, it has Sony is a key co-producer in this genre tral America and the Caribbean they were developed new kinds of drama with titles such us Rosario Tijeras (RCN, banned or the channels were obligated creations for distribution, as well Teleset, TV Azteca) and most recently, El to emit them after 11pm. International- as invested in the diversification Rey del Valle (Sony, ClaroVideo). NBCU- ly, sometimes it was very difficult to sell of different formats. Globo also niversal Telemundo is a big producer of them. continues to bring new talents, the genre for the US Hispanic, with El A gap between the classical daily ro- authors, directors and actors, Señor de los Cielos (five seasons), Seño- mantic telenovelas to these new “narco” in technology, innovation and production infrastructure, including the three new studies at Globo Estudios in , Latin Dramas produced, per countries of origin (2008-2017) exclusively for dramaturgy.

12 global adaptations. Also, Los Roldán, , Sres. Papis, all them from Viacom Telefe. Argentina is the leading formats seller in Latin America, named the fourth largest exporter in 2010 by FRAPA, behind UK, USA and The Netherlands.

Source: Medialogiq

or social-themed, series was born. In that space the melodramatic content from Tur- key, Korea and other origins started to gain space in the Latin American screens. Local producers were astonished. New competi- With over 35 years, SBT is the tors appeared from everywhere. second broadcaster in Brazil in terms of audience, according Times Are A-Changin’ Kantar IbopeMedia and one of Undoubtedly, the Telenovela has built a the main producers of family unique brand in the global market. After shows. The channel based on the 60 years selling them all across the world, pillars of family, entertainment and information, is behind some there are no executive in the industry that of big kids and teens telenovelas do not know about it. And almost no mar- such as the local version of ket in the world that has broadcast one of and The Adventures it once. of Poliana; hidden camera Dramas are in general the backbones of The evolution of the Telenovela II: biopics such us Hasta que pranks, and action series like The te Conocí (Somos, Disney), Luis Miguel (MGM, Gato Grande, the majority of FTA channels with 3-4 key Motorcycle Girl. Netflix, Telemundo), and Sandro de América (Viacom Telefe, slots dedicated to them. No matter if it is Telefilms)

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The new Latin America: series, formats and co-production opportunities

prime, access or day time, the genre has built the way watch tele- vision. They represent big advertising in- comes for those channels, and also a good product for international distribution. But of course, the international business TV Record (Brazil) has found on is not the same as some years ago. In the the biblical series the key to stand last 20 years, new drama producers appear on the international market, achieving great success not only in the marketplace: Turkey, Korea, Israel, in Latin America but also in India, and the offer changed dramatically. markets such as Poland, USA, Every year, more countries are becom- Africa, Portugal and Japan. To ing drama exporters, like China, Indo- Moisés and Josué, the company nesia, Ukraine, Poland, Czech Republic, added titles such as El Rico and Russia, among others. It is said we are go- Lázaro and Apocalypse; series ing through the “Golden Era” of drama, so with a great production value and competition is stronger and can come from powerful stories. every were. Especially since the launch of

Top Latin Dramas providers in 5 key CEE markets, by minutes aired (Q1, 2018)

Pay TV networks has transformed Latin America in a key hub for high-end series: teen series Heidi (/Mondo TV Iberoamerica), historical series Sitiados (FOX), thriller Jardín de Bronce (HBO) and Un Gallo para Esculapio (Turner)

Source: Medialogiq

Pol-ka Producciones is the leading production company in the digital titans, back in 2007. ation to the length of the series that regard- Argentina and during the last Latin America has also evolved in this ing their plots. Turkish product focuses on years has been betting on two time: it used to be an insurmountable bor- another aspect of the classical love story; business models to achieve new der for foreign drama. But from the begin- 1001 audiences: coproductions and it touches moral and ethic issues ( ning of the 2000, Korean dramas started alliances with big OTT players. Nights, Fatmagul, Kanal D), instead of the Good examples are La Fragilidad to be aired in rare time slots in Mexico, social (rich/poor) controversy’. de los Cuerpos, El Maestro and and other countries with In the particular case of the Chilean El Lobista, all coproduced with some success. The sea change occurred leading broadcaster, the good numbers of eltrece, Turner Latin America when Chilean station decided to air the the Turkish series allowed to concentrate and the MSO Cablevisión/ first-ever Turkish product locally dubbed their efforts on their main objective: to Flow. Also, the company keeps in Latin America, Las Mil y Una Noches strengthen its drama production to fulfill developing family series for the (1001 Nights, Global Agency). prime time including romance their prime time slots and to create, after Mega and comedy with twists. Among director of contents and interna- some years, a competitive distribution the latest successes are The Stars tional business Juan Ignacio Vicente once arm. , Ambar, Pobre Gal- and Simona, a kid and teens’ told Prensario that ‘The Turkish success lo, , Eres Mi Te- series with 1,5 millions of views revealed the shortcoming of the Latin soro and Te doy la Vida, among others, are on YouTube per day. American creators; there’s more consider- since last month part of Mega Global

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The new Latin America: series, formats and co-production opportunities

broadcasters) remained so assured about India or US series. It also competes with the value of their existing content invento- digital dramas, short digital series, or high ry that they did not feel the need to change budget productions from Netflix, Amazon their corporate culture. To complicate even or Hulu, as well as the Stu- more the situation, Netflix emerged to dios, BBC (UK), ZDF (Germany) or TF1 RCN is a main channel in shock the entire industry. (France), among others. Colombia and one of the leading The Latin American industry as a whole In this context, it is important to high- production companies in Latin is now under pressure because competi- light that the drama competition is no lon- America. With Betty, la Fea tion is larger and diversified. Latin Drama ger in the international space, this is con- (Ugly Betty) as one of the most remarkable titles from RCN, the does not only compete with Turkey, Korea, tent distribution. It is also in the domestic company has licensed its content markets. Because the opening to foreign to more than 120 countries drama has changed the grids of the top worldwide, including classic Latin broadcasters, which have broadcast melodramas, musical, biopics, many hours of new types of dramas. thrillers and comedies. New dramas arising Entertainment, the new distribution Other answers to the strong local and in- arm headed by Esperanza Garay, CEO, ternational competition in the drama field, partner in this enterprise. After 1001 Nights a huge amount of dra- mas from that origin, plus Korea, China, Hong Kong, India, The , and other countries were emitted in the re- gional screens. What allowed the Turkish content distributors to gain advantage over Mega Global Entertainment other nations was that they have been al- (MGE) is the distribution arm ways willing to adapt their manners and of Mega TV, the leading channel within the competitive Chilean strategies to each ongoing situation. Their market. Launched last May actors are similar to a Latin-average, rath- and led by Esperanza Garay, er than Korean and Asian. MGE seeks offers Telenovelas This, at a time when the rest of the In- and formats of series and ternational producers (a wide range of entertainment, which have been companies covering from Hollywood to very successful worldwide and Europe and the leading Latin American with appeal for the region. The company is the next step after the expansion of local production generated during last years.

Caracol is the leading broadcaster can be identified in two new subgenres in Colombia and a good example coming from the Latin America. In Brazil of the evolution of the Latin appeared by 2010 the epic/biblical produc- productions following the main tions from Record TV (Brazil), with huge trends of the region. With a mix successes such us La Reina Esther, José de of “narco novelas” like Pablo Egipto, Sanson y Dalila, Rey David, Jesús Escobar or Alias JJ, biopics like La Ronca de Oro and Bolivar, and y los 10 Mandamientos, Josué y la Tierra super series like Bronx, Caracol Prometida y Los Milagros de Jesús, most has a strong presence in the CEE, of them broadcast across Latin America especially trough alliances in Leading Latin Dramas aired in fiveT op CEE countries, by and the US Hispanic, becoming prime time number of runs (Jan. 1-Apr. 30, 2018): NBCUniversal’ La Doña Poland, Hungary, Bulgaria and (Romania), Pol-ka’s Sos Mi Vida (Ukraine), Telefe’s Muñeca hits in the leading TV channels. They also Greece. Brava (Russia), Televisa’s Along Came Love (Hungary) and Pol- won some markets in Europe and Asia. ka-Disney’s (Poland)

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The new Latin America: series, formats and co-production opportunities

ta que te Conocí: Juan Gabriel (Disney, Somos, BTF Media), Su Nombre era Do- lores (Univision), Celia (RCN Colombia), Luis Miguel (MGM, Gato Grande, Netf- lix, Telemundo), El César (Disney, BTF TVN Chile is one of the biggest Media) and Sandro de América (Viacom América TV () has recently and most traditional players Telefe, Telefilms), among many more. All joined the group of Latin in Chile and Latin America. In them have been huge audience successes in American countries that produce late 2016, the company started a quality dramatic content, with their local and regional markets. There are restructuring, adding Jaime de international projection. It Aguirre as executive director, and more to come in 2018: Maradona (Disney, highlights its strategic alliances Alicia Zaldivar Peralta as general BTF Media) and Secretos Confesables: with Telefe/Viacom for the manager, and achieved stability Julio Iglesias (Disney, Cinemat), etc. co-production of El Regreso de after a period of ups and downs, It is also important to highlight at this Lucas (The Return of Lucas), and and reconverted its production, point that FTA channels are not alone in the classic telenovela Mujercitas, both in terms of quality, and this genre evolution. Pay TV and digi- distributed internationally by narratives and production tal players are dedicating big resources Tondero models. It started to produce thrillers again and bet on more to produce high-end dramas within Latin international and dynamic stories America. FOX, Disney, Turner and HBO gentina for that market (eltrece), Colom- like La Colombiana or Un Diablo are the top ones. bia (RNC)-Ecuador (Teleamazonas), US con Angel. FOX has produce from historical (two Hispanic (Univision) and Brazil (Rede seasons of Sitiados, Chile) to real life TV!); A corazon Abierto (Grey’s Anatomy) stories (Me chama de in Colombia (RCN); The Top 5 European countries airing Bruna, Brazil), as well (Brothers and Sisters) in Mexico (TV Az- Latin Dramas (2008-2017) as teen (Cumbia Ninja, teca); and Los Años Dorados (The Golden Colombia) and futuristic Girls) for the US Hispanic (Telemundo). series (2091, Colombia). A panregional version of Amazing Race For next year, the com- has been developed with Turner, too. pany is working in Santa Turner has made strong efforts in the Evita, based on Argen- last years sealing key deals in Latin Amer- tine’ Tomas Eloy Mar- ica, with special focus in Argentina. First, tinez homonymous best- it signed an alliance with eltrece and Tele- seller, and Santa María, fe to broadcast on TNT their prime a religious thriller from award-winner Chilean director Pablo Larraín. It produces in Mexico, Brazil, Chile, Colombia and Argentina. Disney is the best ex- Turner Latin America celebrates its 25th anniversary in the region Source: Medialogiq (includes 426 productions from US, Colombia, Brazil, Mexico, ample on teen series, Argentina, Chile and Peru aired in on or two of the 22 European markets considered) but during the last years, the having coproduced with company has been betting on Following that success, TV Azteca Pol-ka three big hits: the investment of more regional (Mexico) has coproduced Maria Magdale- Violetta (three seasons) and Soy Luna for productions through strategic na with Sony. Other players are interested , plus O11CE for Disney alliances with local players in Mexico, Argentina, Brazil and in investing more in this kind of produc- XD. The distribution division of the Hol- Chile, among other countries. tions, which are not religious-based: they lywood studio, Disney Media, has been a key player in the adaptation, but also Now, the company pushes stories take a moment in the Bible history and like Mary & Mike (Chile), Un creation and co-production of dramas in narrate different stories that surround that Gallo Para Esculapio (Argentina) event. different regional markets. Since 2006 it and O Doutrinador (Brazil) to the The other big evolution point in the Latin has produced four regional adaptations of international scenario Dramas history were the biopics, like Has- Desperate Housewives with Pol-ka in Ar-

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The new Latin America: series, formats and co-production opportunities

time dramas simultaneously: Signos (in co-produce any kind of content for TV or which it was the co-producer) and Histo- any other platforms, as well as offering ria de un Clan (Underground). Second, production services for the global market it keeps producing originals exclusively in a good balance of price-quality. Differ- for its platforms and channels (Psiconau- ent from its origins, but with the same es- tas, Nafta Super). And third, it closed last Acquired by Viacom in 2016, sence, what has kept the genre updated and year a strategic deal with Pol-ka, eltrece Telefe/Viacom (Argentina) has in constant evolution. and Flow-Cablevision consisting on the now evolved from a broadcaster Regional players continue rethinking creation and production of two dramas a to a “content factory”, redefining new strategies towards the international its business model as a Studio year: La fragilidad de los Cuerpos and El market, and good concepts have been cre- that promotes the coproduction Maestro (2017), and the new one El Lobi- between brands and with/for ated. For instance, NATPE implemented sta. With Viacom Telefe, it has produced third parties. As part of the new in 2017 at Miami the very first “Panel ¡En two seasons of Un Gallo para Esculapio challenges, the company added Español!” with key executives from the re- (Underground). films to its slate, signed the first gion and in Spanish, which continued this HBO Latin America has given a big coproduction deal with Mediapro year, both moderated by Prensario. step last year: it has built its unique dis- (Spain) to adapt To catch a Thief Now, the organization is putting strong tribution arm separated from HBO Global. (Paramount) to the small screen, emphasis in the region for Budapest, with and bets to produce content in It is headed by Frank Smith, EVP, Dis- English in two years. a panel taking place on Wednesday at tribution and Media Development, and 12pm, also co-organized and moderated by commanded by Xavier Aristimuño, VP Prensario. It is also under discussion an Licensingk, to sell the original dramas pro- academic presence for MIPCOM, as well duced in the region since 2004, when ap- global arena. International players have as strategic actions as a showcase during peared Epitafios with Pol-ka in Argentina. understood that the region is not anymore ATF, in December, with focus in the Asia Many more came after: four seasons of O an “Only-Telenovela”, but a full range of Pacific region. Negocio (Brazil), Sr. Avila (Mexico), Próf- audiovisual content provider. Unlike Turkey, Korea or India, Latin ugos (Chile), El Hipnotizador (). Over this 60 years of dramas, Latin America is a region with many differ- They are 20 projects in total summing up America has added new condiments to its ent countries, stories, talents, costs. And 350 hours. That content has worldwide productions transforming them in high- even it shares a same piece of land and, in rights and multiplatform. HBO Latin budgeted serials that can compete with some cases, language, the discussion and American productions received 86 nomi- any other type of drama that is produced organization of the actions is much more nations worldwide with 48 awards, and 13 worldwide. And not only that, it is a unique challenging. With a strong reason in the Emmy International nominations. and diverse partner offering fantastic op- horizon, these territories will gain again portunities to co-develop, co-finance or relevance in the worldwide marketplace. Future For many years, Latin America has been ahead in fiction with the Telenovelas: daily series focused on love and passion. Nowa- days, with a bigger global competition, the region adapted its drama productions to the local and international markets needs. It is a strong pole of both fiction and en- tertainment, which combines the goods of the past —fresh ideas, hot stories, good costs— with great new advantages: top production projects and services, genre va- riety, business twists, co-productions, 360 ventures. No matter the huge competition, the “trends waves” or economical fluctua- tions, the Latin creations in both, scripted For two years in a row, NATPE has co-organized with Prensario a panel “En Español” with leading media companies from the region, who have highlighted the main trends and explained how the region has evolved and transformed in the audiovisual and non scripted, are consolidated in the business

50 PRENSARIO INTERNATIONAL INCAA: the Argentine audiovisual industry meets the world

The Instituto Nacional de Cine y Artes Audiovisuales (National Cinema and Audiovisual Arts Institute, INCAA) has launched a new incentive to encourage international co-productions between broadcasters, networks or international digital platforms and Argentine producers. For this, a Fernando Juan Lima, VP, and During Conecta Fiction 2017, Ralph Haiek, president at Ralph Haiek, president of INCAA, during the welcoming contest is being opened for international companies that, in partnership with Ralph Haiek, president of INCAA, and Roman Rodriguez Gonzales, counselor of cocktail at Conecta Fiction 2017 sorrounded by Dolores INCAA, with Teresa Constantini, culture, education and university management of Xunta Meijomín Rodríguez, Agadic; Jesus Oitaven, secretary general local producers, can be interested in financing series and projects to be produced, Argentine director and actress, de Galicia, signed a cooperation agreement between of the Counseling of Xunta de Galicia; Paola Pannicelli, Rai totally or partially, in Argentina, to be exhibited in other countries of the world. and Pablo Avelluto, Secretary of Argentina and Galicia to jointly develop movie and web Fiction (Italy); Rafael Bardem, RTVE; Julian Izquierdo, ICEX; Culture series projects and Geraldine Gonard, director of the market

Contest’s basis the existing technical facilities in the country, the landscapes of INCAA on its management, a pyramid related to the costs of Basis for the International Coproduction contest To participate in this contest, the local companies must have all kinds and the existence of qualified talent to guarantee results development and production can be established: different types of first level of quality ‘. of content production for television and the Web, with the ‘high legal status and produced and aired at least a series of thirteen Feature Films end’ realizations in the vertex, productions and co-productions ‘of or more episodes plus/or a fiction, feature film, animation or Documentaries 1.8% 1st Stage docufiction. Federal Series Going abroad medium level’ like those that are being promoted internationally The projects must be fiction series, docufiction, documentary or 5.7% This initiative and those related simultaneously with other in the central part, aiming at the producers with some experience, 10.45% competitions open to Argentine creatives of productions for and promotion to the production of Web series, with competitions animation and the producers must be associated to a broadcaster Series - Medium Level 2nd Stage or network or digital platform of international distribution that 5.45% television and Web, are complemented with the international open to creators with no background in matter, at the bottom of strategy of promoting these contents in various international the pyramid. participates in the financing of the series and guarantees the Total Investment 27.5% 8.2% USD 2.5M exhibition of the same. Series - High Level markets, having already been done at NATPE 2018 in Miami and The promotion process is comprehensive, comprising a training The INCAA will allocate to this contest an annual fund of sixty continued in Conecta FICTION in Spain, MIPCOM in Cannes, stage so that the filmmakers, beyond the artistic quality of the contents they have created, can be able to present them to the million Argentine pesos, equivalent to approximately three million 19.6% 5.24% US dollars. Each winner of the contest will receive as a reward up *** buyers of programming and international screens interested in their project. to 50% of the amount to be executed in Argentina. The prize for 2nd Stage 1st Stage NATPE Budapest presents itself again as a very To this, a mentoring program is carried out throughout the a winning project will not exceed ARS 5,700,000, around USD good hub between Argentine and CEE, wehre Web Series development and production process, with the winners of the 280,000. 30% of the total amount of the investment in Argentina Source: INCAA Argentine products have managed to penetrate various local competitions at the federal level being called for thanks to its freshness and production should be used for salaries and social security contributions of this year, being able to offer a pitch in English language during quality. The market is healthier after several Share of Investment, per type of contest technical and artistic teams resident in the country, and the project Ventana Sur, next November. The call and international market should include a minimum investment to be executed in Argentina years of crisis and the Latino product is takes place annually in Buenos Aires, and counts with outstanding • The INCAA will allocate an Annual Fund to this beginning to recover ground slowly. contest of USD 2,600,000 of ARS 6,000,000, around USD 300,000. participation of figures and executives of the industry of the The call to submit projects will be open until October 31, 2018. *** different countries of America and Europe. • Each participating project must make a A jury composed of professionals from the audiovisual industry minimum investment in Argentina de USD 260,000 will be responsible for selecting projects in regular meetings *** • Each winner will receive as a reward up to 50% based on the number of projects presented. France, and the next NATPE at the beginning of 2019. Mariana Dell Elce arrives once again to of the amount to be executed in Argentina with This project seeks to increase the competitiveness of Argentine The actions in these markets include screenings that present a cap of USD 248,000 Conecta FICTION as representative of the INCAA audiovisual production, with a special incentive for those the winning initiatives of the different competitions organized after participating in its first edition, in which • MINIMUM AMOUNT AWARD USD 130,400 productions that take place in areas of the interior of the country. annually by the INCAA, with the participation of the winners of Argentina was invited as a “Guest of Honor”, The concept, according to Ralph Haiek, president of the INCAA, the same. Agreements have also been made and continue to be • MAxium AMOUNT AWARD USD 248,000 featuring Screenings and panels dedicated to is ‘to promote the national audiovisual industry, integrating local signed with different government entities of several European the country. The executive lands to Santiago production companies with international screens and promoting and Latin American countries to promote audiovisual production • 30% of the total amount of the investment in de Compostela with the aim of continuing to Argentina is destined to salaries and social federal production’. in general, through co-production agreements and agreed strengthen its international relationships and charges of technical and artistic teams ‘The proposed scheme produces a significant reduction in the development plans. resident in the country. promoting Argentina as a strategic ally of co- cost of production of the series and makes Argentina even more productions. Source INCAA competitive as an alternative for the realization of audiovisual The ‘pyramid’ *** content to be used in different markets of the world. This adds to According to the strategic definition that is guiding the //// Special Report / MARKETS

By Fabricio Ferrara Conecta Fiction evolves and grows

Conecta Fiction, the global hub for co-production organized to bridge Europe and the Americas, takes place on June 18-21 at Ciudad de las Artes, Santiago de Compostela, Spain. More than 500 participants are expected, showing a growth of 25% compared to the first edition last year.

are the main protagonists on Wednesday 20th with a program that includes an overview of the production, programming and talent of each of them. In addition, a meeting of each of these delegations is scheduled with pro- ducers of the Galego Audiovisual Cluster. At the opening gala, TVE, proving its support once again for the event, premieres a chapter of a forthcoming series: Limbo; and Telemundo In- ternational Studios offers an exclusive screening of its first premium se- ries El Recluso, which features the production design of Oscar-winner Bri- gitte Broch (Amores Perros, Babel) and photographic direction of Jaime Reynoso (Aquí en la Tierra, Bloodline). It is produced by Inna Payan, who won the International Amnesty Award of the Berlin Film Festival Jesús Oitavén, secretary general of the Consellería The event has gained the support 2017 with La Libertad Del Diablo. de la Xunta de Galicia; Inés París, president of Fun- of regional and national entities in dación SGAE; Geraldine Gonard, director of Conecta Spain, becoming an strategic hub Outside the conference area and wrapping up the activities agenda, Fiction, and Javier Serra Guevara, director general of to received the most talented and “La Caja de Ficción” (The Fiction Box) continues to be the place for internationalization of the ICEX at Conecta Fiction renowned executives of the industry 2018 presentation in professional meetings and one-to-one negotiation. In order to guarantee all participants, the opportunity to make contacts, the event website in- In only one year, this meeting has made enough noise to attract the at- cludes under this same name an online matchmaking platform specially tention of the global content business. This 2018 edition is seeing much designed to request and close meetings between participants and manage more international and European presence, while the Latin Americans re- their agenda during Conecta Fiction according to the interests specific to main being the same key executives from last year. each professional. Conecta Ficiton joins the efforts of many Spanish organization, such us Conecta Fiction’s main aim is to promote and encourage creation, de- the Axencia Galega das Industrias Culturais (Agadic) from the Xunta velopment, production, and co-production of fiction series. To do so, it de Galicia, ICEX Spain Export and Investment, SGAE Foundation, offers an extensive program of activities that will facilitate networking and and it is produced by Inside Content. will once again connect the fiction industry for television from both sides Its growth cannot only be measured in numbers. There is much more of the Atlantic. to show at Conecta Fiction: there are five different pitching sessions and With 500 professionals from 17 countries in Europe, USA and Latin a creativity contest to America, the event is attended by producers, OTTs, investors, creative Conecta Fiction Growth boost the co-production minds, distributors, scriptwriters, agents representing talent, and more (2017-2018) and talent market; two countries under “Fo- cus On: Colombia and Germany”, and series projections such us Bad Banks (Letterbox Film- produktion/Federa- tion Entertainment) or Ku’damm 59 (UFA Fic- tion/ZDF), and La Ley Del Corazón (RCN) and La Ley Secreta Focus On: Colombia and (Caracol), among many Germany offers several productions from each country, such us Bad Banks (Letterbox more. Filmproduktion/Federation Entertainment) Both countries that and La Ley Del Corazón (RCN)

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Conecta Fiction evolves and grows

than 35 international television channels. In addition, the main Spanish TV groups are in Santiago de Compostela: RTVE, Atresmedia, Media- set, Movistar +, as well as the collaboration of Televisión de Galicia and Grupo Secuoya. Geraldine Gonard, director of Conecta Fiction, summarizes the main goal for the second edition of the international gathering: ‘Our first edition was very useful for its participants, offering a networking opportunity be- tween producers and talent and we know that it really worked. Our priority for this edition is to maximize Conecta’s usefulness as a contact platform between Europe and America’. ‘To achieve this, we are creating and implementing activities that im- prove the culture of co-production and foster a unique and intensely pro- Geraldine Gonard, director of Conecta Fiction surround- Conecta Fiction has opened a new ed by Ralph Haiek, president of INCAA (Argentina), era for the content business be- ductive work environment. This is the formula with which we want to Jesús Oitaven, secretary general of the Consejería de tween the Americas and Europe, identify ourselves and with which we want to help companies improve la Cultura de la Xunta de Galicia, Julián Izquierdo, from offering a unique space to discuss ICEX, Paola Pannicelli, from (Italy); Rafael traditional and new business their results’, she completes. Bardem, from RTVE (Spain), among other organizers at formulas for the ever-changing The event opening is on the evening of June 18 at the Auditorio Abanca last year welcome party in Santiago de Compostela global market located in the historic center of Santiago de Compostela, with the presence of representatives of the promoters and collaborators of the event. During this Opening Gala and after the official presentation of the second edition of Conecta Fiction, a chapter of Limbo, the web mini-series from TVE’s PLAYZ platform, is being showed to the audience. It is a co-production between Argentina and Spain, the series features performances from In- grid García Jonsson, Eloy Azorín and Demián Salomón.

Program Highlights The world of co-production of fiction series is analyzed in depth by leading international speakers through panels and case studies. On Tues- day 19th, a part of the program is reserved for pitching projects, and on th Wednesday 20 , the outlook of the audiovisual industry of Colombia and Top broadcasters from Europe and Latin America: José At Conecta Fiction Europe meets Germany, the countries to which the Focus On section is dedicated, is be- Navarro, international content, RTP (Portugal); Ana Celia The Americas and viceversa. It is Urquidi, general director, strategic development and tal- expected much more European ing addressed. ent, TV Azteca (México); Fernanda Tabarés, director, Voz attendance in this edition Among the confirmed panelists of the second edition of Conecta Fic- Audiovisual (moderator); Fernando López Puig, head of fiction, RTVE (Spain); Jaime de Aguirre, CEO (Chile) tion are Francisco Cordero, founder and CEO of BTF Media; Alberto Fernández Torres, Subdirector of Transmedia Content of the TVE Playz VP of Strategic Businesses and Channels of RCN Televisión (Colombia). platform; Eduardo Basarte, director of Secuoya Nexus (Grupo Sec- Some of the highlighted panels are focused on presenting a “Case Study” uoya); Deirbhile Ní Churraighín, Head of Acquisitions TG4 (Ireland); of the series Vivir Sin Permiso, produced by Mediaset Spain, represented Peter Nadermann, Managing Director of NADCOM, and Maria Iregui, in Santiago de Compostela by its executive producer Aitor Gabilondo; Hierro, produced by Portocabo and Movistar+ (Spain) plus Atlantique Productions and , both from France; and the co-production El Sabor de las Margaritas, by Galician producer of CTV and Televisión de Gali- cia for whom Comarex is an international distributor; and are presenting the new international partner of the series at Conecta Fiction. Another strategic panel is the one dedicated to the adaptation in different territories of the series Skam, led by Marianne Furevold, executive pro- ducer of NRK, Christian Gockel, EVP international sales & acquisitions of Betafims, Nathalie Biancolli, director of Acquisitions and Co-produc- tions of TF1 (France), and Francisco Rubén Araujo, Head of Original Content of Movistar+. A new section under the format of “Meet Them” shows three com- Roberto Ríos, Corporate EVP original productions, Pay TV is playing a key role in the pany presentations: Sociograph Neuromarketing, which holds a live HBO Latin America and Miguel Salvat, VP original original production market within productions, HBO España (borders) with Paola Pan- Latin America, but also globally. demonstration on neuroscience and the analysis of audiovisual content; nicelli, from Rai Fiction (Italy) HBO Latin America is showcasing Weekend Studio, a Spanish production company that is embarking on its its Mexican series Señor Avila international journey; and the presentation of the new Mexican fund for

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Conecta Fiction evolves and grows

audiovisual financing VCS Capital. In the chapter of Masterclass, two sessions are confirmed, headed by Javier Olivares, showrunner and executive producer of Globome- dia-Mediapro (Spain), and the Colombian showrunner Juliana Barrera, executive producer of La Esclava Blanca by Caracol Televisión. Wrapping up the content preview of the official program, it is highlight- ed the screenings of the series Señor Avila from HBO Latin America and the showcase of Fox Networks Latin America. Following all the screenings, a requests and questions session to the heads of each company is being held.

Pitching Sessions Oriol Uria, BTF España, Leonardo Aranguibel, director of Hollywood studios, producers and With five pitching sessions in different formats, the market reinforces production, Disney Latin America; Cristian Gabela, Univi- broadcasters continues to be a sion Story House (USA); Francisco Cordero, BTF Mexico; winning formula: a great global its commitment to discovering and supporting authors, writers, producers, and Ana Paula Valdovinos, VP development and produc- network joined huge local expertise and talent within the universe of TV series. tion, Telemundo International Studios and brand recognition Pitch Copro Series sees 10 projects selected in search of international co-producers, while Pitch SGAE is a professional showcase for seven pro- Branded Content Contest selects from five projects an audiovisual story jects from the laboratories for TV series. In conjunction with RTVE kids that identifies with the Estrella Galicia beer brand. OTT Playz, Pitch Digiseries shows five projects designed for different On Tuesday 19th, during the special Gala which is being held at the platforms and devices available to all audiences; Pitch Clip offers four Main Theater of the city of Santiago de Compostela, representatives of original fiction stories recorded and told on screen by their creators; and TVE and Playz, apart from Movistar+ and Estrella Galicia announce the names of the projects selected for the various categories. TVE’s support is also reflected in the selection of at least one fiction project to finance its development, and this year, as a novelty, it will also include the selection of a digital series project through Playz. Movistar+ offers a development agreement and Estrella Galicia rewards creativity, originality, and innovation with €3000 for the development of the project and the winner or winners also receives their weight in beer.

Conecta Fiction Fest Conecta Fiction Fest is organized on June 22 at the Abanca and Main Theaters of the city of Santiago de Compostela with a monograph dedicat- ed to the Movistar+ series, in order to connect Santiago’s audience with Juan Parodi, The Magic Eye (Argentina); Jaime de Latin America plays a key role the international event. A festival of fiction series has been the preferred Aguirre, CEO, and Isabel Rodríguez, executive producer, at Conecta Fiction, with the TVN (Chile); Guillermo Borensztein, VP Sales & Co-pro- participation of the top producers formula. This first edition is exclusively dedicated to theMovistar+ series ductions, Viacom Telefe (Argentina); Marcelo Tamburri, and broadcasters from the region and, in addition to screenings, it offers two workshops dedicated to special VP & Channel Manager, Turner Latin America; Sebastián looking for co-production and Aloy and Julián Rousso from producers Aeroplano and co-development partnerships in effects in the La Peste series and to the transmedia universe of the La Zona Anima Films, respectively Europe and La Peste series.

58 PRENSARIO INTERNATIONAL //// Special Report / MARKETS

By Nicolás Smirnoff & Rodrigo Cantisano LA Screenings 2018: the future shows its present

With near 1,500 global buyers and Natpe’s contribution to the organization of the inde- pendent days, the LA Screenings completed its 2018 edition with positive results and fresh tips for the industry. By one hand, the market saw 30% more people than usual, including more important buyers from Latin America, better presence of U.S. domestics and an as- sortment of European and Asian buyers, spe- Nordic buyers at Disney: Tina Moreton, senior content acquisition Josephine Julner, acquisitions and rights manager, and Regnhild Tor- cially from countries like Croatia, , manager, TDL Group (Denmark), with Nina Bergan, product bech, SVP programming and acquisitions at HBO Europe (borders), The Netherlands, India, China, Japan, Kenya, manager and Marit Aarø, content manager, both from Canal with Franca Rossander, general manager, and Peter Torkelsson, senior Digital (Norway) manager, both from Disney Nordics and South Africa. 21st Century Fox, CBS, NBCUniversal, Warner, Sony and Disney provided major Especially, we checked a multi-buyer wave screenings, plus Lionsgate and eOne, which stressing Fox’s What we do in the shadows, a called the attention with a screening of The half hour comedy with vampires, mentioned as Rookie. According to buyers, volume and one of the most original and irreverent series of quality of product were similar from last the whole screenings. From Sony it was chosen year. The studios looked for combining the Class, which meets with U.S. network traditional demands of one hour Pulp Fiction around a young killers’ academy. dramas —focused on doctors, lawyers, , And about Warner buyers commented well etc.— with plot twists to make fresh product. Whiskey Cavalier, very fresh combining spies Buyers from UK with the talent of (CBS) At the same time, they produce more for pre- with comedy. Most of the buyers like plot twists during LA Sceenings: Jamie Morries, Head of scheduling, Sarah Wright, director of acquisitions, Lucy Criddle, senior acquisitions mium Pay TV and O TT platforms, generat- and claim for ‘out of the box’ content, but at- manager, Zai Bennet, CCO, and Rebecca Segal, SVP ing complex and niche product, which makes tending mainstream audiences at the same time. free TV players difficult to program a good The multiple screen era? Facing Netflix, portion of the offering. Amazon and now Apple, players as HBO, and The in between, about a woman that can In terms of content, two German broad- Fox Networks Group, Turner, Viacom, as talk with dead people. From Warner, God casters —ProSiebenSat.1 and ZDF— have main traditional broadcasters as TF1 France, friended me, about a non religious person chosen FBI from CBS because it is one of the ProSiebenSat.1 Germany, etc., are develop- who receives a friendship request from God, ‘procedural’ dramas very demanded on free ing quite similar global strategies nowadays: and Manifest, supernatural series Lost alike. TV, but not easy to find these years. While the to leave behind the ‘TV channel’ concepts to From Disney, , about firemen, other big German group, RTL, has stressed turn into strong brands which surf through all which is good for global audiences. And Disney’s TakeTwo, coproduced with them, screens and platforms. They are ‘content ma- about Sony, buyers stressed also the comedy BBC and France2, as a good proof of the new chines’ that cover the live circle of the product Schooled, spin-off of The Goldbergs. ‘cross-region production era’. —production, distribution, broadcast— with More trends noticed in LA? • Netflix started Channel Zero from Canada agreed with quite controlled environments, and vary part- to search for factual and non scripted content in many Latin American buyers —Viacom/ ners and business models according to every Spanish for Iberia and Latin America, in charge Telefe Argentina, FNG, RCN Colombia— to project. The main focus is to handle original of Rob Smith’s team in The Netherlands. Ama- remark good emotional stories as NBCUni- and local product, to make difference and zon and Apple are following their steps. • The versal’s New Amsterdam and CBS’s A Million bring business from media chaos. big European broadcasters are searching the Little Things, going back to the basics. Many Other major products mentioned by buy- next big talent show; but in the meanwhile they European and Asian buyers —France, UK, Ja- ers? From Fox, Proven Innocent, about bet for classic formats • Big Production com- pan, Finland, The Philippines— mentioned as lawyers, and The Passage, about vampires; panies from the US are planning to move their a trend the vampire series, as there were many but both with human twists. From NBCUni- businesses to other territories through local in town from different studios. versal, also The enemy within, a spy thriller, partners but skipping global distributors. 60 PRENSARIO INTERNATIONAL //// exhibiTORS EXHIBITORS ////

Suite 203 NBCUniversal: classics with twists ORF: Telefe: stories NBCUniversal International Distribution (USA) celebrates its Where’s Waldo?, which brings the iconic Fast Forward to fall in love Screening on Tuesday 26th, at 1pm, where the company will release the new character to life in a new animated series. shows of the integrated catalogue that includes both titles from the Studio and Heading the slate of Telemundo’s Super ORF-Enterprise, the commercial Telefe/Viacom arrives to NATPE Budapest super series from Telemundo and animation shows from DreamWorks. Series are (76x60’), subsidiary of ORF, the leading Austrian after the appointment of Elena Antonini as Among the top titles for the region, it stands the new scripted series about a humble Mexican baker that arrives broadcasters, arrives with a slate Sales and Coproduction Director for Europe Abby’s (13x30’), a hilariously aspirational new comedy about the in Los Angeles with her two children and the documentaries and series with proven and Africa, and with the objective to keep best bar in San Diego, where everything is the opposite of everything illusion of reuniting with her husband, but success in the region. According to promoting the company as one of the biggest annoying about today’s party scene, while Magnum P.I. (13x60’) is an she is unable to find him; the Season 6 of El Alexandra Hopf, sales manager, there are content generators of Latin products, with action-packed reboot of one of TV’s most iconic series. Señor de los Cielos (94x60’), and Enemigo two reasons for that success. By one side, global appeal. Marion Camus-Oberdorfer, head Based on the “creepypasta” short story “Hidden Door” by Charlotte Intimo (53x60’), where, as a child, a police Belinda Menendez, president the similar cultural environment with the The executive arrived to VIMN Elena Antonini, Sales and & Chief Revenue Officer, Global of content sales Coproduction Director Bywater, Channel Zero: The Dream Door (6x60’) follows newlyweds captain witnessed the cold blooded murder of Distribution and International CEE region, and by the other, that ‘the sales Americas after 12 years at DORI Media Jillian and Tom, who have each brought secrets into their marriage. And his parents and the disappearance of his little of fiction content rise after some years of stagnation in the market’. Group (Israel/Argentina), where under her last position she was The Enemy Within (13x60’) is a fast-paced, spy-hunting thriller well sister. Lastly is (94x60’), a series that follows the five ‘We sold a documentary package to HRT (Croatia) and we have responsible for content sales for the territories of Europe, Mexico, sressed by the international buyers during the las LA Screenings, along Guerrero siblings live together in Houston, Texas, having been left alone deals with TVP (Poland), RCS-RDS (Romania) and United Media US Hispanic, Argentina and Nordic. Previously, he also worked in the with The Inbetween (10x60’), centered on a woman that can see and in the after their father’s death and their mother’s forced exit Group (Russia) that will be concluded in the near future. Furthermore Content Distribution area of Claxson. communicate with the dead, helping them with their unresolved problems, from the country. Hungarian Project Management purchased 50 episodes of Fast Among the main titles that the executive and Rosario Cosentino, content and New Amsterdam (13x60’), medical drama with a human twist. On the unscripted side, the company highlights the reality shows Forward and 30 episodes of Suburbia – Women on the Edge. The hit sales manager, are pushing at NATPE it stands the new comedy series 100 From DreamWork’s slate are the animations The Adventures Of Rocky Married to Medicine: Los Angeles (8x60’), a series that expands the fan- series will be broadcasted on TV4, Story4, Galaxy4 or Film4. Prima Days to fall in Love (80x60’), where after 18 years of marriage and trying And Bullwinkle (26x30’), where favorite Married to Medicine to the West Coast; the competition format TV (Czech Republic) acquired seasons 4-11 of the long running crime to improve their relationships, two friends decide to propose their husbands the world-famous talking moose The Titan Games (10x60’), a format inspired by Dwayne Johnson’s series K-Files and will broadcast it later this year’, she adds. a deal: they are to take a break from their married lives for 100 days during and flying squirrel are back; The desire to motivate global audiences to reach their potential both mentally On the scripted side for this season, she recommends the crime series which they can do as they please as long as they follow 10 strict rules. And Boss Baby: Back In Business and physically; Top Chef Junior (28x60’), from Magical Elves, and a Fast Forward (60x45’), about a divorced single mother and a successful Porta dos Fundos’ new series, Borges Importadora Ltda (10x30’), which tells (52x30’), where Boss Baby and spinoff of the long-running cooking competition show, now featuring investigator at ’s criminal investigation department, and the the story of four employees who Tim while they continue to navigate 12 young chefs aged 9-14 competing against each other in a variety of comedy series Suburbia – Women on the Edge (30x48’). find they have been cheated by their the cutthroat corporate jungle gym culinary challenges for the sought-after junior title, and Unanchored On the documentary side, one of the cores of the company, it stands Fall of former boss’ proposed partnership, Enemigo Intimo, Super Series from Telemundo of Baby Corps, and DreamWorks (10x60’), a brand-new docuseries that follows a group of best friends as the Habsburgs (52’), centered on the dynasty and that in reality the company is they embark on their next travel adventure – an exclusive floating that has ruled large parts of Europe and the bankrupt and sunk in debt. festival in where they join 30 yachts. The group world for 650 years; Untamed Albania (52’), Produced by The Magic Eye/ leaves behind their high-level careers to travel the breathtaking about a country dominated by high peaks and Telefilms, Sandro de America 100 Days to fall in Love (Telefe) Bahamas and embrace a subculture of elaborate costumes, crystal-clear water, home to a cast range of (13x60’) is a biopic that gives eccentric rules and hallowed traditions. wild animals. And Wild Caribbean – Rhythms a deep look at the life of one of the most renowned Argentine singer- Other highlights are are The Long Song (2x120’), period drama; Fast Forward, sold to the Hungarian of Life, a three part series about spectacular songwriter, not only in the country but in the continent: Roberto Sánchez, Safe Harbour (4x60’), thought-provoking drama series, and Suits: Project Management action in paradise, volcanic eruptions and known as Sandro, while Vikki RPM (60x60’) gives a new and amusing twist New Amsterdam, medical serie The Village Second City, a spinoff of the long-running hit legal drama, Suits. caribbean coral coasts and islands. to the story of Romeo and Juliet. RMViSTAR expands its international footprint RMViSTAR (USA), distribution com- comedy, crime and foreign mov- WATCH YOUR LANGUAGE pany led by RoseMarie Vega, consoli- ies, as well a new line of kids pro- dates its position as a global company: Its gramming besides our life-style AROUND THE WORLD crime-series La Chica que Limpia (aka The series and documentaries’. Miami • Venezuela • France • Italy • Germany • Spain • Morocco • Turkey • Moldova • Russia Cleaning Lady) has been pre-selected by ‘At NATPE Budapest, we are the International Emmy Awards to com- looking forward to establishing pete in the Drama Series Category and its stronger relationship with regional OUR NEWEST LOCATION Luisa Amanda Padilla and RoseMarie Vega format is in negotiation with major studios players in Central & East Europe, BUDAPEST! for an English language version and anoth- Middle-East and Africa with our La Chica que Limpia was picked by a er for for LatAm. The series also drew interest for lead program La Chica que Lim- Hollywood studio for a US adaptation around the world and is under consideration in Spain, Germany, India pia. It’s a crime-series whose log line HUNGARY and Philippines as format for development. is “even the spotless place can hide something dirty”, about a single Describes Vega: ‘We are more and more present in each market mother forced to clean crime scenes for a crime organization, availa- with better exposure and have partnered with other independent dis- ble as finished series or as format. We also present Eden a drama saga tributors to expand our reach with high quality programming. As a that takes place at the iconic Eden resort in Argentina bought by the www.thekitchen.tv [email protected] • +36 1 209 3859 • Beregszász út 101, Budapest, 1118, Hungary Boutique distributor, we hand-pick content that serves best our cli- Eichhorn brothers in 1912 and served as haven for Nazis and their ents with our extended offer of large collection of mystery, romantic supporters until the end of WWII’.

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SPI: global expansion and eGaming

SPI International/Filmbox is a global media company that SPI/Filmbox premium channels operates 35+ television channels in more than 50 countries continue to broadcast premium on six continents. The SPI channel portfolio includes movies series such as The Young thematic and movie channels like FilmBox, FilmBox Art Pope and La La Land in CEE, House (launched in March on Ålcom, Finland), FunBox while thematic channels feature UHD, DocuBox, FightBox, FashionBox, Fast&FunBox, extensive hours of own content Gametoon and 360TuneBox. (10% of original production vs. 90% In addition to its channels, SPI is the major shareholder of Kino from third parties). ‘We have produced Polska S.A. in Poland which also operates two DTT channels: global live fighting events along with local Berk Uziyel, director at Stopklatka TV and Zoom TV. ‘We have been pioneering innovative series in Poland and we are starting to SPI International/Filmbox new concepts and technologies to deliver a content library which now produce our very own eSports events, which numbers over 6K titles worldwide’, says Berk Uziyel, director, and will be featured in our gaming channel Gametoon’, remarks Uziyel. emphasizes: ‘While Pay TV still plays a major role across Europe, On the distribution side, SPI International has been a one of content consumption from digital platforms is growing fast. We are the top supplier of theatrical films and TV programming for over also following the new trends with UHD and eGaming’. 25 years, thanks to a solid alliances with major license suppliers For this reason, the company also introduced two digital provide like Focus Features, The Weinstein Company, products: Filmbox Live, which operates from own applications Summit Entertainment, Studio Canal, Pathé, Lakeshore and servers, and Filmbox Entertainment, Wild Bunch, Beta Film, and FremantleMedia, On Demand a platform among others. ‘We offer over 6,000 movies and TV series for that creates branded networks in key territories across Central and Eastern corners, already available Europe, adding compelling content, with strong recognition and via Vodafone Mobile TV high demand to our partners’, says the executive. service in Turkey. ‘SPI started its journey from CEE. While the company operated In terms of contents, successful local movie channels, it started to release its products The Best Fireworks Ever in different parts of the world. Distribution of its global products has increased drastically in the past 5 years with the introduction of global channels. Today SPI has two important goals: expanding the territories where its channels are distributed and increasing the number of households the channels reach. While mastering traditional broadcasting business, SPI has become an innovative challenger from its introduction of new products, such as Young Pope UHD and digital products’, completes Uziyel.

Global Screen: undercover stories

Global Screen (Germany), international sales & distribution virtue. While Dementia (10x45‘) company for theatrical films, TV programs and formats, arrives follows a young journalist from to Budapest with a catalogue that ranges from TV fiction, series Spain that goes undercover in and documentary to theatrical movies that stand for successful a Mexican psychiatric hospital exploitation on TV, video and online around the globe. where her grandmother died under Heading the slate for this season is Sherazade – The Untold mysterious circumstances, risking Stories (26x24’), a contemporary animated series based on the her own life to find out the truth. Other world famous Arabian Nights stories, that embarks on a whole new highlights are Charité (6x48‘), a six-part epic adventure. miniseries that portrays the world‘s most In Zombielars (26x15‘) famous hospital in Berlin as a microcosmic Alexandra Heidrich, Head of TV Sales & Acquisitions four young friends with reflection of late 19th century Wilhelmine supernatural characteristics society; The Weissensee Saga (24x48‘), a sweeping and gripping have a series of strange family saga of conflicting loyalties, love, hope, faith and betrayal adventures in the fictitious set behind the Berlin Wall, and Rivals Forever – The Sneaker Battle town of Bekkebakken, (2x90‘or 4x45‘), set in the 1920s and about the competition of two Zombielars, Norwegian series where conformity is a brothers: Adi and Rudi Dassler, creators of Adidas and Puma.

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Viewing Box 39 DHX Media: the Gaumont expanding Kanal D: stomping in Globo: family- power of brands its footprint the CEE oriented

DHX Media (Canada) has become one Gaumont (France) keeps expanding Kanal D International (Turkey) arrives TV Globo (Brazil) has found in the “family- of the world’s leading independent kids’ its footprint globally: Over the last 18 to NATPE Budapest with some hot news: the oriented” content a way to draw the attention content company thanks to strong brands months, it has developed its corporate company will become an exclusive partner of of its partners in the region, but also ‘as a tool such as Teletubbies, Degrassi, Caillou, Yo structure in the Americas, with 14 Antenna Group and will represent 600 hours that works as a gateway for productions with Gabba Gabba!, Inspector Gadget and more, executives appointed, this summer is of Antenna’s content across the globe. more dense and daring plots, such as case of understanding the importance of connecting opening offices in Germany and the ‘Our international distribution arm has ’, says Raphael Corrêa Netto with kids with familiar “faces”. UK, co-producing projects in Canada. Vanessa Shapiro, president, long-standing relations with important TV , international TV sales. Following this strategy, Sophie “Kido” And now, through the presence of Cecilia worldwide TV Distribution and stations from different regions. We believe ‘We bet on our soap operas and also on Raphael Corrêa Netto, interna- tional TV sales Sophie “Kido” Prigent, territory Prigent, territory manager, highlights at Rossignol, as VP, International TV Sales, Coproduction Deniz Cantutan, sales manager, this partnership will expand Antenna’s some series in key territories such as Croatia, manager MENA NATPE Budapest Polly Pocket (22x26’), and Anthony Reboul, TV Sales Manager, seeks to grow in CEE as well. content footprint in the whole content world’, Hungary, Albania and Bulgaria, as well as Romania, where we present series based on the famous toys that follows a 11 year-old Polly Pocket that In terms of content, the company highlights three drama series: The say Deniz Cantutan, sales manager, MENA, and Salmi Gambarova, Globo contents with the premiere of the telenovela shrinks to four inches tall and discovers a world of unlimited adventures Art of Crime (12x60’), with a second season currently in production, to sales executive, and completes Antenna International’s Head of on the Anthenna TV’s Happy Channel’, he adds. where the smallest person can make the biggest difference. debut later this year; the six-part murder-mystery The Frozen Dead, and Distribution, Tatjana Pavlovic: ‘It is great to be in business with like At NATPE Budapest, he also highlights the telenovelas Querer Sin Aimed at kids 6 to 11, as well as their parents who grew up loving the the linear TV rights to partners for the first time this year for , with minded professionals like KanalD International’. Límites, which achieved an average daily reach of 48 million people in video games, the new Mega Man (52x11’) animated series features new a fourth season in production. ‘When Narcos season three premiered in Regarding the importance of the region, as for many Turkish players, Brazil; La Trampa, a romantic police comedy; and , already technologies and robots, as well as the introduction of Mega Man’s alter- September 2017, it dominated the month as the #1 most in-demand Netflix the CEE & CIS territories are key: ‘We work closely with Croatia, Serbia, sold to 30 countries and about a former rock star who must reinvent ego, Aki Light. Aki is a normal, upbeat, schoolboy robot who has nano- title in the U.S. and #5 most popular global title, according to , Romania, Greece,Slovenia, Slovakia. Recently, we closed himself when he sees that his career and personal life are falling apart. core technology that allows him to transform into the mega powered super Analytics’, says Vannesa Shapiro, president, worldwide TV Distribution a volume deal with Nova TV from Croatia, they will be airing Flames ‘Other contents that we think will be very interesting are the Super hero Mega Man! With his Mega Buster arm cannon and iconic helmet, and Coproduction. of Desire very soon following 2 other titles later; while Doma TV in Series Los Días Eran Así, about a young questioner and an idealist Mega Man defends Silicon City from all threats. The company also presents to the market three new movies ready for Slovakia will have Family Secrets during summer programming’. doctor, and the miniseries La Fórmula, romantic comedy’. Other top titles that Prigent recommends are Massive Monster Mayhem this holiday season 2018: 48 Christmas Wishes, A Christmas Village and The company also entered on POP TV’s upcoming program grid in Q3 ‘The quality and versatility of our content offer comply with the (22x22’), the ultimate action-packed, sci-fi action adventure game show Shoelaces for Christmas., and new kids’ shows that include Furiki Wheels, with their recent title Price of Passion in Slovenia. As for CIS, the highlight most different programming strategies. Visionary Thinking, one starring the greatest Massive Monster Superstars in the universe versus aired on Disney EMEA on May; Belle & Sebastian for kids ages 5–9 has been the increasement of presence in of the main distributors of content in the region, bet on the epic three real kid heroes; The Zoo (30x11’), kids’ series produced by the (52x11’) and based on an original live-action TV series from the 1960s Ukraine with Tales of Innocence, airing miniseries Nada Será Como Antes, about a great love story that award-winning team from the BBC’s by Cecile Aubry, and (52x11’ on 1+1 and in Kazakhstan with Borken, happens behind the scenes of the creation of . In Natural History Unit (Planet Earth, and 13x1’), which blends the ancient arts of airing on Qazqstan TV. addition, the Bulgarian BTV Group ) and shot magic and cooking. ‘We are aiming high penetration in has just obtained licenses for three in a mockumentary doc style, and Lastly, Shapiro recommends Hetty every country in CEE & CIS and also productions: La Trampa and Querer Degrassi: Next Class (40x22’), a Feather, a 2017 Banff Award-winner to work with the biggest TV stations to Sin Limites, which were selected for scripted drama series that explores real for Best Children’s Fiction Program and WildRose reach larger TV audience in the markets’, the pay TV channel BTV Lady, and issues facing today’s teens with equal nominated for two BAFTA Children’s remark the executives, and recommends the Super Series Verdades Secretas, Mega Man: Fully Charged, series doses of humor and heart, in a way that Television awards, based on the best-selling The Art of Crime, series with a second the dramas Price of Passion, Tales of Innocence, Wounded Love, Broken which will be broadcast on the OTT Verdades Secretas, sold to BTV Bulgaria based on the classic videogame neither trivializes nor sensationalizes. book by popular author Jacqueline Wilson. season in production and Wildrose as top titles for this season. bWeb’, completes Corrêa.

Millimages: adventure and edutainment With 27 years in the kids’ industry, series where is all about never-ending Universal Cinergía: moving forward Millimages (France) has produced more than quest for treasure with great adventures, Universal Cinergía, house With this inauguration, the dubbing house continues to consolidate 1 000 hours of premium animated contents, fun and team spirit; and Mouk (104x11’), led by Liliam Hernández and Gema its growth. The company continues adding new projects and clients in with the bestsellers are being broadcasted on about two globe-trotting friends who Lopez, continues its global expansion, different territories. ‘With competitive prices, customer support and the main CEE TV channels. explore the World on their bikes. now with the official inauguration of quality of services, we position ourselves as one of the most important ‘NATPE Budapest is the occasion for us On the edutainment side, the company Molang, non-dialogue animation the studios at the new Villa Madalena studies in the competitive dubbing market,’ says Hernández. to meet new partners and to distribute our presents Louie (117x7’), a series location in , Brazil. ‘Participation in markets that occur throughout the year is a very Lise Cosentino, sales manager contents available in local languages directly that teaches children how to draw while having fun, and 64 Zoo Lane Under the artistic direction of effective way to establish new contacts and find the clients with to TV channels and non-linear platforms’, (104x11’), about a little girl who lives at 64 Zoo Lane, right next door to Luciene Andreotti, the new venue whom we are working. We are still in the vanguard with Turkish emphasizes Lise Cosentino, sales manager. the local zoo. Every night, Lucy meets with the animals who impatiently has already started working on its 4 productions, reaching all Turkish distributors, and we also close 2017 Gema Lopez, Luciene Andreotti, Elisa Among the main titles, Cosentino the non-dialogue and Emmy Award await their turn to tell her about their colorful adventures. Aquino and Liliam Hernández studios with the first season of, El with the signing of a contract with Lionsgate and Deluxe as “Preferred nominee series Molang (156x3’30), which follows an affectionate Lastly are Corneil and Bernie (104x13’), a multi awarded show that Señor de los Cielos (Telemundo / Vendors’, she adds, and completes: ‘By 2018 the company continues to humorous look at the relationship between an eccentric, joyful and stages an hilarious couple: Bernie, an eccentric teenager and Corneil, NBCUniversal). Hernandez and Elisa Aquino will continue to be expand its activities, and adding new languages ​​to its portfolio. Being enthusiastic , and a shy, discreet, and emotional little cheeck. a dog of exceptional intelligence, and Me and My Robot (52x13’), that in charge of the company’s sales, while Lopez will be in charge of close to the customer, knowing their needs and demands is key to Another highlight ar Pirata & Capitano (52x11’), a 3D CGI comedy explores the everyday life of a bunch of kids in a high-tech robotic school. everything related to Operations. delivering good quality and maintaining a good business relationship’.

66 PRENSARIO INTERNATIONAL PRENSARIO INTERNATIONAL 67 //// EXHIBITORS

Viewing Box 22 MGE: ABS-CBN: fantasy more alliances and action

Mega Global Entertainmen (MGE), ABS-CBN Corporation remains to be the newly distribution division from the Philippine’s top producer of television Mega (Chile) led by Esperanza dramas after its primetime series Brothers Garay, set a strategic alliance with and Bagani topped the list of most watched Mediaset Distribution (Italy) for programs in the country in May, according the representation of their titles in to multinational audience measurement Budapest. Mediaset will distribute MGE provider Kantar Media. catalogue and in particular, it will pitch 3 The channel also drew more viewers Esperanza Garay, CEO Macie Imperial, head, program telenovelas and 1 reality. nationwide compared to other TV networks in sales and acquisitions The titles are Hidden Truths a successful telenovela of 220 the same month, hitting an average audience episodes (2 seasons) in which Laura a poor mother of 2 little girls is share of 45% versus GMA’s 32%. One of the hits is the action drama forced to sell her youngest daughter to a rich restaurant chain owner, Brothers, which registered an average national TV rating of 40.7% and and who later will face a new opportunity to have her back when follows the story Cardo in his quest to avenge the death of his twin brother. the man decides to give the restaurant to his now daughter (under a Bagani, meanwhile, continues to captivate viewers nationwide with the new name) as a gift. The 2 unaware girls will confront each other as journey of five heroes in the mythical world of Sansinukob. With an average they fall in love with the same man. The other telenovela is Amanda national TV rating of 32.4% for the month of May, the fantasy drama is (170 episodes). It is a story of revenge and love, as a 14 year-old girl also a consistent trending topic on social media and even made it to the was raped and wants justice. And the last title is Forgive our sins, top three list of most talked about Philippine dramas according to ’s a series of 232 episodes currently airingin Chile, which focuses on entertainment index for the first quarter of 2018. the story between the new charming priest in town, and the daughter Other ABS-CBN-produced programs on the top ten most watched list of one of the richest men of the parish. The list includes also the include the local adaptation of Your Face Sounds Familiar Kids (32.1%), reality Would you take your ex back? in which 12 former couples are drama anthology Remembering (28.7%), primetime newscast TV Patrol going to spend a period time together on an isolated location and can (28.1%), fantasy anthology (24.4%), and situational re-examine old relationships and get a second chance. In addition comedy (21.8%). to finished products, the company also distributes scripts and offers In terms of distribution, the company the possibility to create strategic alliances for the has sold over 40,000 hours worldwide, and creation of new products. highlights for this season the drama The ‘This is our letter of Blood Sisters (40x45’); the fantasy drama introduction for an increasingly (40x45’), where separated by a demanding market and we fire that destroyed their home and took their believe that our products will parents’ lives, two girls turn from sisters captivate the most demanding to strangers; The Better Half (70x45’), The Blood Sisters, fantasy drama audiences in the region’, suspense, and three seasons of Wildflower, Amanda, telenovela emphasizes Garay. about an orphaned young girl, left with no choice but to fend for herself.

Red Arrow: drama and social experiments

Red Arrow International (Ger- While the social experiments, many) pushes at NATPE Budapest State of Hate, also from Denmark, a slate of new series and entertain- looks to end bitter rivalries like ment formats headed by Squinters nationalists vs. immigrants. An- (6x26’), a hilarious freewheeling imal activists vs. animal hunters. commuter comedy starring Jacki Homosexuals vs. homophobes, all Weaver and Tim Minchin, that fol- set in a remote outdoor camp. State of Hate, social experiment Shakira Hoffmann, senior sales manager lows the trials and tribulations of Lice Mother (10x25’) follows a five carloads of travellers. newly divorced, child psychologist that finds herself alone and thrown The Danish format Code Love uses the power of big data to crack into the strange warzone of the school playground, while Man’s First the code to love: Of all the mysteries in life, love is the most difficult Friend (90’ or 2x48’), gives a look into the story of humans and dogs, to solve. Despite being more connected than ever before, millions of and Man’s First Friend is an epic new 4K primetime documentary people are struggling to find ‘the one’ to share their lives with, and no event that combines natural history, science and anthropology to ex- app seems able to find the perfect formula for everlasting love. plore the enduring relationship between humankind and dogs. 68 PRENSARIO INTERNATIONAL //// EXHIBITORS

Booth #221 MT 24 The White Dragon Mondo TV: of All3media building brands

All3media International (UK) arrives Founded by Orlando Corradi in 1985, to Budapest to strengthen its presence on Mondo TV (Italy) is among the leading a key region for the company. In April, European names in the production and the company announced the incursion in distribution of animated TV series and full- the Nordic drama business, investing in length feature films for TV and cinema. Blinded, its first non-English-language Alessandro Venturi, international drama project, coming from FLX, the sales manager, stresses: ‘As a leader in the -based producer behind Netflix’s production and distribution of animation, Ben Packwood, Sales Manager Alessandro Venturi, international EMEA North, Finished Programmes first Swedish original Quicksand, while Mondo TV has a strong presence in this sales manager announced the sale of the scripted series region, working with many important Escape to FTV Prima (Czech Republic), Viasat (Scandinavia and partners across the CEE. The company is in a phase of fast CEE) and (Finland), among others. expansion. We are strengthening and enriching the portfolio we offer At NATPE, the company seeks to reply that success with titles like the to broadcasters from all over the world’. new drama Mystery Road (6x60’), where detective Jay Swan is sent to a ‘We are engaging with experienced, creative partners, as well remote town in Australia when two young farmworkers go missing from as producing in-house, and this is approach is already bearing fruit, an outback cattle station, and White dragon (8x60’), a drama where Jonah allowing us to produce a number of big hits per year and to build strong Mulray’s world is turned upside down when his wife Megan is killed in a toy distribution and licensing programmes on top of these successes’. car accident on a mountain road outside Hong Kong. However a web of In Budapest Venturi is pushing a new slate headed of the animated conspiracy deepends as the evidence points to murder. series Adventures in Duckport (52x11’) and Cuby Zoo (52 x 11’), From the factual side, Ben Packwood, sales Manager EMEA North, and the more adventure-focused YooHoo to the Rescue (52x11’). Finished Programmes; Lucy Roberts, sales Manager EMEA North, For school-age kids there’s Invention Story (104x11’), an ingenious Formats, and Anna Maslowska, Inflight sales Executive /Coordinator animation combining science, comedy and fun characters. ‘We’re EMEA, recommend Salvage Squad (8x60’), where, looking at the also highlighting the very successful first two series of Sissi the time critical work of the men and women of Western Australian based Young Empress (52x26’) and the third series (52x11’) in 3D, which Geographe Marine Salvage and Rescue (MSR), the series explores what is on its way soon. And of course there are now two series of our happens when the Australian landscape collides with home and humanity. first-ever live-action show for tweens and teens,Heidi, Bienvenida a While in format it stand 24 hours to Hell and Back (60’), Casa, our first live action show’, he adds. where a legendary chef works around the clock to bring a failing And completes: ‘Our primary aim is to build a good TV presence restaurant back from the with strong broadcast brink of disaster, and Best partners and, having in Shop (60’), about over established that presence, seven heats and a finale to support the brand and this uplifting, knock-out the channel with the aim business challenge, pits of creating successful small scale artisan food properties with sustained White Dragon, drama producers against. licensing potential’. YooHoo to the Rescue, adventure-focus series

MyContent: renewed on its 10th anniversary INDEX Conferences and Exhibitions, organizers of MyContent, onsite and enables a hassle-free, on-the- unveiled their groundbreaking plans for its 10th anniversary: for spot, ready-made solutions for exhibitors. first time the event will offer a seamless convergence of media, Plug & Work concept also answers to the entertainment and technology at one of the most iconic international new demands of the industry and looks conference venues in Dubai, Jumeirah Beach Hotel Conference after the ROI of clients. In addition, Centre, from December 9th to 10th. all exhibitors can expect guaranteed With the evolving nature of technology, pushing the limits of pre-scheduled meetings and choose innovation, MyContent challenges the existing norms, embraces their pre-designed exhibit units that are Eng. Anas Al Madani, Vice Chairman disruptive technology and delivers it par excellence, in order to meet the tailor-made to suit the requirements of & Group CEO of INDEX Holding expectations of industry partners, exhibitors and all key stakeholders. attending clients in order to boost visitor This year, the event features the all new Plug & Work solution, engagement, collect real time data and offer a more personalized which avoids the need to carry and make additional installations experience to everyone attending the event. 70 PRENSARIO INTERNATIONAL //// EXHIBITORS

Viewing Box 8 The Kitchen expands Mediaset Distribution, to Hungary reinforced

One year ago, The Kitchen (USA) For the first time, Mediaset introduced The Kitchen EMEA and Distribution (Italy) will distribute announced the appointment of Yoram Mega’s (Chile) catalogue and in Chertok, as Managing Director of particular, at NATPE is pitching 4 the new venture. In addition to its titles from the Chilean broadcaster, studios currently operating in Caracas, after signing an strategic deal with Venezuela, partners have been added Esperanza Garay, CEO. in Germany; Turkey; Russia; Africa; Moldova; Morocco; Italy and Spain. Titles include the telenovelas Hidden And last May, the company introduced Truths, about a poor mother of 2 little girls is forced to sell her youngest Manuela Caputi, Head of Deeny Kaplan its newest studio: The Kitchen Hungary, International Sales offering full service language services daughter to a rich restaurant chain for this unique European dialect, located in Central Eastern Europe. owner; Amanda (170 episodes), a story of revenge and love; Forgive The team is headed by Gabor Somogyi, who headed Nokia our sins, currently airingin in Chile, and the reality show Would you Telecommunications in the Middle East, prior to starting in television and take your ex back? , in which 12 former couples are going to spend a broadcast media over a decade ago with RUL-IKO group; and is joined period time together on an isolated location and can re-examine old by Balazs Garami, who has almost two decades as chief sound engineer; relationships and get a second chance. Sanyi Bajer, the studios sound Other big titles that Manuela Caputi, Head of International Sales, is engineer who chose to operate pushing in the market are Wind of Passions (8x80’ or 16x40’), a family this studio close to the biggest theatre in Budapest; and saga set in the early 60s: the story of a young Neapolitan in search of Norbert Szucs, a producer and her true origins, intertwines with that of the Licata family, southern composer who is well known migrants who live in the slum of Lido Ligure and who want to bring to throughout Hungary. justice the killer of Vito Licata. Gabor Somogyi: ‘Working Love and Sacrifice (22x80’) is a together with the international period drama series set in the striking Kitchen’s, we are looking scenery of the Carrara marble quarries, The Kitchen Hungary: Balazs Garami, Gabor toward creating a synergy Somogyi, Norbert Szucs, and Sanyi Bajer while Love Snack is a sketch-com between Hungary and our sister that shows what what happens when companies worldwide, opening new doors and working with new clients. he is single, she is as well and they This is a tremendous challenge and an even greater opportunity’. share a 50 square meters flat. Hidden Truths, drama from MGE

ATV: the success of Turkish dramas

ATV Distribution, international sales arm and a man, both from the Black of the leading Turkish channel ATV, arrives to Sea region. She was a victim of NATPE Budapest with great expectations for domestic violence and from the its dramas, top on the domestic prime time. moment she decides to escape Last year the broadcaster had a great from home, nothing will be year in Turkey, where finished first with an the same, but she will have the average audience of 9.87% share during the support of this shop that wants to Lifeline, is one of the main launches for this season whole day and 10.20% in the prime time save her from that life. Ziyad Varol, Licensing and thanks to dramas like Lifeline. ‘Its good local performance is complemented by the great reception it Digital Manager, Acquisition & Sales, Platforms ATV Earlier this year, the channel completed had in Cannes with the first episodes on the air. We have confirmed the January as a leader among individuals +5 sale of the series in 4 territories so far’, confirmsZiyad Varol, Licensing with a 9.6% share in full day; in February it was first again with 11.45% and Digital Manager, Acquisition & Sales, Platforms of ATV. in full day, when its main competitor obtained 8.37%; and in March he Other hot titles are Love and Hate S2 (111x’45) which brings was leader with 11.39% share. together a man who spent his youth in prison and did not learn to love, And Lifeline is a big part of mentioned success: it reaches 40% of and a woman who never loved anyone; Don’t Leave Me, which gets market share locally and reached 1 million of subscribers on digital an average of 15% during the day and has a good potential for the platforms on its 7th episode. The series tells the story of a little girlfriend international market.

72 PRENSARIO INTERNATIONAL CENTRAL AND EASTERN EUROPE //// ATTENDING Buyers

More Polish buyers: Maria Slomkowska, TV-3 Russia launched its new drama slate and wants to do global Buyers from Channel 31 (Kazakhstan): Tomasz Mazur, deputy director, TVP 2 (Poland); Leszek Wasiuta, managing director, BTI Studios; Elzbieta Acquisitions from SPI/Film Box, Poland: co-productions at MIPTV: Leonid Godik, content executive VOD, Beta Anna Tarada, TV Licensing, Disney, con Inga Kos- Buyers from First TV (Russia): Nurzhan Muhamedzhanova, general producer; head of development, Multimedia Bank (Poland); Natalya Polish buyers: Joanna Popowska, deputy director of online service, Saciuk, acquisition director, TV Spektrum, Pawel Kowalsky, Lukas Nowak, Rafal (Germany); Patrick Nebout, MD & executive producer, Dramacorp havtseva, programming director, TV3, and Zoya Maria Zolotovskaya, leading Natalia Ivanova, head of Alkhovsky Denis, programming director; Galina Stogova, sales manager, Marina Kataya, head of international, ; Ewa Walkiewicz, producer, Taco Media; Slawomir Cyra, and Anna Zielinska, new business director Mala and Piotr Wall (Sweden); Evgeniy Nikishov, general producer, 1-2-3 Production Bado, senior programme manager, Viasat acquisitions manager, and animation at CTC Media Redkina, programming director of CIS, CTC both from NTV (Russia); and Pawel Ninkiewicz, key expert for head of programming, Cyfrowy Polsat; and Tamara Aagten-Margol, at ITI Neovision (Russia); Anna Arutyunova, manager international relations; and Tatiana Palamarchuk, head of (Russia) Media (Russia); and Assel Toyanova, executive foreign markets, TVP (Poland) owner, Taco Media Valery Fedorovich, CEO, TV-3 programming producer

Greek buyers: Georgios Karavokiris, business affairs, and Marialena Russia and Ukraine: Maria Istomina from National TV (Romania): Anamaria Popa, Croatian buyers: Martina Vlasta Rajsel, editor and buyer and Digital buyers from Russian: Anastasia Khrab, Bulgarian National Television: Camelia Karagiannis, business and legal affairs, Kapa Studios; Louis Alexis head of VOD acquisitions, Yandex, with Marina the broadcaster RBC (Russia), Vlad Ryashin, Asia Batayeva, senior for- TV2 Hungary: Gergely Okros, program and creative Varga Attila , Index2, and acquisition manager, and Diana Stanciu, Ranka Horvat, head of acquisitions, both from HRT, and Mirela Xenopoulos, program director, Skai; Nathalie Woodfield, programming from Star Media (Russia) Nataliya Turanska, Doncheva, head of acquisitions; Sevda acquisition analyst, and Larisa Mohut, Pammer Glavan, acquisition coordinator and Andreja Sertic, Levochkina, CCO, and Yana Vlasova, VOD business mat at Novy TV (Ukraine) director, Andrea Zaras, Head of Content Manage- Eszter Solymosi, acquisitions, SPT Shishmanova, director of program BNT1, director, Karolos Alkalai, general manager, and Koralia Georgakopoulou, development, both from MegaLabs senior format Manager, Novy (Ukraine), Peter ment, and Gabor Fischer, programming director Networks Central Europe acquisition coordinator acquisition executive, both from Media Acquisitions Greek program manager, all from broadcater Star Shepin, commercial director, Channel 1, and and Vyara Ankova, general director Bill Peck, Star Media

Inara Kraukle, acquisition manager, Buyers from Latvia: Ilze Korjusa, head of digital content Buyers from CEE at MIPCOM: Indré Zelbaité- AllMedia Baltics (Latvia), with Junita Viacom Hungary: Csilla Másli, RTL Hungary: Judit Kohán, senior broadcast Profour Media (Hungary): Andrea Sebestyen, acquisition, Sia Lattelecom; Meggan Kimberley, Lionsga- Ciesiuniené, deputy program director, and Marijus Budvytiene, head of acquisitions, LRT Buyers from Belarus: Tatiana Staselko, programming director, Hungarian: Tibor Forizs, director of te (USA); Inara Kraukle, acquisition manager, MTG, and and Victor Dudko, both from the TV broadcaster CTV; and ‎junior program planner, and content acquisitions, RTL Klub, and planner; Emese Iras, acquisition manager; finance; Rita Jónás, programming; Andrew Cecilia Hazai, managing director, Twin Media, with Gradauskas, acquisition manager, both from LNK (Lithuania) Szilvia Kerekes, programming Nikolett Blau, acquisition manager, and Szilvia Sebestyen, CEO, and Máté Tóth, acquisitions and Klára Paszternák, senior program acquisition Anita Petrovska, acquisition manager, Sia Lattelecom TV Group (Lithuania), with Kai Gahler, acquisition Erik Skurjat, director, and Alina Tyushko, manager, both from Gábor Szollossy, program director, Media Contakt, company that distributes channels for cable, manager Digital Media/Story 4 and 5 Albert, head of Scheduling manager, and Kalas Róbert, program strategy executive from Eesti Meedia (Estonia) coordinator, both from TV2 Hungary on-air TV, IPTV and OTT

Buyers from Moldova for first time at the Latin LA Scree- Micaela Boklund, acquisition executive, Swedish Film; Fox Networks Group, Central & Eastern Euro- Gita Peterson, acquisitions manager; and Ieva FTV Prima (Czech Republic): Zdenka Ceská Televize (Czech Republic): Olga Kishchenko, format mana- nings, at the Intercontinental hotel, Century City: Veaceslav Grovedaite, acquisitions executive, both from Chrzova, director of program; Pavel Zdeno Kubina, feature films and series ger, and Olga Slisaren, head of Georgian Public Broadcaster (GPB): Kushtrim Gojani, managing director, and Alaudin Pislari, executive director, TV8, Rustam Kasymov, NATPE, Magdalena Lofstrom, acquisitions, Swedish education bro- pe: Olga Zhurova, head of channels, Ribere adcasting company, UR; Joanna Zawistowska, programming Lia, head of programming, Vessela Dimitrova, MTG (Sweden); Elvyra Dunauskaite, VP, acqui- Nemec, acquisition producer, and Simona acquisitions; Klara Paulinyova and Jitka entertainment programs, both Tinatin Berdzenishvili, Director of Hamiti, director, both from Klan Kosova TV (Kosovo), Dorin Pavelescu, acquisitions, GMG Media Holding, Silvia sitions of TV3 Lithuania, Andy Jan Rudovský, Goddardová, acquisition manager Bodlakova, both acquisition executives from 1+1 (Ukraine) Media & Communications, and with Hamdi Rashiti, program director from Alsat TV and Eugeniu Sirbu, acquisitions from Radio Star manager of NC+ (Poland); Susanne Folkesson, acquisitions, programming director, Balkans, Yadigar Metin UR; and Sandra Ortiz, Swedish Film Belbuken, VP of Thematic Channels, Turkey media manager at Prima TV (Czech Republic) Giorgi Gachechiladze, Head of (Macedonia) Acquisitions

Buyers from Slovakia: Michael Sabolcakova, program buyer, Erika Tothová, head of acquisitions, JOJ Slovakia; Lubos Kriz, Pop TV Slovenia: Pavel Vabec, general director, Ana Wakzak Vladana Cirovic, VP, and Katalina Slovakova, head of acquisitions, both from RTV head of Telexport/Czech TV; Elza Strapková, acquisition (Disney), Branko Carmis, programming director, and Daria and Tatiana Rankovic, Katarina Slovákova, head of acquisitions, RTV (Slovenia); Zvjezdana Vladimir Gordic, acquisitions Djuranek, programme acquisition, business affairs, HRT (Croatia); (Slovakia), with Jana Malirová, VP of programming acquisi- manager, TV Markiza (Slovakia), and Peter Adamik and Eva Korsova (Disney) both from the kids’ Margus Pass, head of research, Olle Dzurovcinova, both acquisition executives from JOJ Slovakia leader channel in Serbia, SBB Serbia, and Zeijko Perkunić, Matthias Settele, general director, Markiza (Slovakia); and Alfred Mark James, director of sales, Lionsgate (USA); Ewa Dabrowska, head tions, and Monika Halounová, acquisition manager, both from Mirme, head of TV channels, and Jaanus Grinschgl, CEO, RTR () with Marion Camus-Oberdorfer, HBO Europe (center) Happy TV director, CEO, Foxvision Serbia of film acquisition,T elewizja Polska (Poland); and Aleksey Kruzin, Noormets, acquisitions executive, all from ORF Austria head of international/new business, Creative Arts (Russia) Kanal2, Estonia

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