France – Total Video Country Scene Januar 2018 Agenda
Country Profile
Total Video Infrastructure & Usage
Total Video Market
Media Planning Tips
M6 Group: Channels, Programmes & Digital Platforms Agenda
Country Profile
Total Video Infrastructure & Usage
Total Video Market
Media Planning Tips
M6 Group: Channels, Programmes & Digital Platforms European country profiles
France is the third largest economy in Europe
Europe economy rank #1 #2 #3 #4 #5 #6 #7 #8 #10
Growth rate +1,9% +1,8% +1,2% +0,9% +3,1% +2,2% +1,4 % +1,2% +1,5%
Unemployment rate 4,3% 4,8% 9,7% 11,4% 19,7% 6,0% 3,3% 8,4% 6,1%
#3 economy in Europe
Positive growth rate
Source: CIA World Factbook 2017, Eurostat European country profiles
France has large and quite young population
Population 80,7M 64,4M 66,8M 62,0M 48,6M 17,0M 8,2M 11,4M 8,7M
# of households 40,5M 28,6M 29,1M 25,8M 18,4M 7,7M 3,6M 4,7M 3,8M
Population growth rate -0,2% +0,5% +0,4% +0,2% +0,8% +0,4% +0,7% +0,7% +0,5%
Urban population 75% 83% 80% 69% 80% 91% 74% 98% 66%
Median age 46,8 40,5 41,2 45,1 42,3 42,5 42,2 41,4 43,8 y.o. y.o. y.o. y.o. y.o. y.o. y.o. y.o. y.o.
Source: CIA World Factbook 2017, Eurostat *Urban population for the year 2015 Country profile focus: France
Media and administration related companies are centralized in Paris Others like SME are all over the country
FRANCE Top 5 biggest cities (including suburbs) LILLE Paris 12,4M Lyon 2,2M PARIS Marseille 1,7M LYON Toulouse 1,3M
Lille 1,2M TOULOUSE MARSEILLE
Source: INSEE Country profile focus: France
Social Characteristics
Working hours 09:00-17:45 (depending on the sector)
Revenue repartition of the population Median household revenue: €2400 net/month Median income per individual: €1730) net/month Top 20% population earn €2680+/per month
Population activity Adults 15+: 56,3% active* Adults 25-49: 88,8% active* Workers 25-49: Full Time: 83,1% / Part Time: 16,9% Average school hours: Maternelle - Primaire (3-10 years old): 08:30-16:30 Mon-Fri / no school on Wednesday Older children: 08:00-18:00 max
School holidays 2 weeks for Autumn, Christmas, Winter & Easter holidays 8 weeks of Summer holidays *active = working or unemployed (looking for work) Source: INSEE Agenda
Country Profile
Total Video Infrastructure & Usage
Total Video Market
Media Planning Tips
M6 Group: Channels, Programmes & Digital Platforms Linear TV is the most consumed media
Overview of media contacts in France
DailySHARE consumption OF ALL MEDIAby viewer CONTACTS*, listener, Internet user
4h57 (4 Screens)
TV consumption is twice as 2h51 high as other media
1h28
Radio TV Internet
Source: TV: Médiamétrie, Media in life, 2017, base 15+ - Radio: Médiamétrie 126 000 Radio, September-October 2017, base: 13+ - Internet: Médiamétrie/Netratings, 2017, base 15+ New technologies & screens for video consumption
Screen equipment in Europe, 2016 MULTISET SMARTPHONES TABLETS CONNECTED TVs
vs. 2011 vs. 2011
United Kingdom 59,3% 73,5% 62,5% +57,8pp 35,7% +23,0pp
Germany 43,3% 62,6% 43,6% +41,1pp 46,7% +35,1pp
Italy 60,7% 67,5% 28,1% +26,2pp 33,7% +27,0pp
Belgium 52,3% 55,9% 44,9% +42,5pp 30,5% +22,7pp
France n.a. 65,6% 50,4% +47,6pp 36,2% +25,5pp
Netherlands 47,5% 72,4% 48,3% +44,3pp 36,8% +29,4pp
EU 46,4% 66,0% 42,1% +39,3pp 34,9% +25,0pp
Source: IHS Markit, TV Key Facts 2012-2017 New technologies & screens for consuming video
EU penetration of new technologies compared to the penetration in France
50,4% 65,6% 98,4% 42,1% 66,0% 90,2%
TABLET PC SMARTPHONE DIGITAL TV DISTRIBUTION France is very good equipped compared to 36,2% 71,1% EU average 34,9% 66,8%
CONNECTED TV BROADBAND INTERNET
Source: IHS Markit, TV Key Facts 2017 French households have high equipment standard
Equipment level in France is above European average
Penetration and development since 2011
TV 96,9%
Connected TV 36,2% +25,2pp IPTV 41,1%
Digital Cable PC 73,3% +1,0pp Digital 5,8% Satellite Digital Smartphone* 65,6% +28,6pp Terrestrial 28,2%
Tablet* 50,4% +47,4pp 23,4%
Broadband Internet 71,1% +2,1pp TV reception
Source: TV Key Facts 2017, IHS Markit, *penetration per individual Linear TV is the daily mass media for fast reach
Daily TV reach in France is very high
78,4% 77,8% 77,3% 76,2% 75,1% 75,1% 73,7% 71,1% 64,2% 62,7%
FRANCE UK ITALY BELGIUM N SPAIN BELGIUM S NETHERLANDS GERMANY SWISS GERMAN AUSTRIA
Daily TV reach in % of all Adults 12+,13+,14+ etc. | Source: Eurodata TV, TV Key Facts 2017 Daily TV viewing time is stable
Development of average daily viewing time 2015 compared to 2016, all individuals
254 248 244 237 234 232 234 230 224 223 223 223 216 212 197 197 190 183 161 168
ITALY BELGIUM S SPAIN FRANCE GERMANY UK BELGIUM N NETHERLANDS AUSTRIA EU
2015 2016
Source: TV Key Facts 2017, Eurodata TV Worldwide, Médiamétrie, all individuals, all day, January-December 2016 TV viewing is part of French daily routine
Different viewing habits - French viewers watch TV at lunchtime
% of adults 15+ watching, 2016 13,9M 25,0M Viewers Viewers 50 15+ 15+
40 watching
30 % of population % of 20
10
Austria Germany France 0 6:00 8:30 11:00 13:30 16:00 18:30 21:00 23:30 2:00 4:30
Source: TV Key Facts 2017, Eurodata TV, local institutes Development of daily TV viewing time
Daily TV viewing time per Individuals Adults 15+ Increase of TV consumption on other decives +28 minutes between 2000 and 2016 (e.g. tablet) Weather effect
3h52 3h43 3h24 for Individuals 3+
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
LIVE LIVE + Time shifted + TV Catch-Up since Sept 2014
Source: TV Key Facts, Médiametrie, Mediamat Agenda
Country Profile
Total Video Infrastructure & Usage
Total Video Market
Media Planning Tips
M6 Group: Channels, Programmes & Digital Platforms 4 main broadcast groups in France
M6 TF 1 FRANCE CANAL+ OTHER GROUP GROUP TELEVISION GROUP
No ads after 20:00
Free Channels Advertising restrictions (TNT)
No ads Sponsorship only
No ads
Pay TV channels
Source: Médiamétrie Age structure per channel
M6 Group stands for the youngest viewer profile
ABOUT 60% UNDER 50 50% AND MORE OVER 50 YEARS OLD YEARS OLD
21,1% 20,8% 21,0% 20,7% 26,1% 28,6% 35,5% 41,4% 39,3% 33,6% 57,6% 18,1% 22,9% 17,4% 18,3% 60+ 18,9% 66,8% 50-59 22,9% 20,4% 35-49 19,3% 25,9% 18,2% 26,1% 28,4% 19,2% 50% 25-34 27,2% 29,9% 15-24 26,1% 16,8% 20,3% 13,4% 24,7% 21,7% 4-14 15,9% 17,2% 16,0% 14,7% 15,4% 13,2% 13,6% 15,0% 9,2% 12,3% 9,7% 8,4% 13,2% 10,2% 9,9% 6,3% 10,1% 6,0% 4,7% 5,6% 5,4% 5,2% 5,4% 5,1% 3,4% 6,3% 7,8% 6,9% 6,1% 7,2% 6,5% 4,5% 4,3% 6,0% 3,9% 2,7% 3,0%
TOTAL TV
Source: Eurodata TV, Médiamétrie/Médiamat, time-shifted viewing: live + VOSDAL + 7 days; January-December 2017 Gender structure per channel
M6 is more female oriented than total TV
35%
63% 57% 59% 58% 58% 59% 57% 62% 65% 58% Women 53% Men
65%
43% 37% 43% 41% 42% 42% 41% 38% 35% 42% 47%
TOTAL TV
Source: Eurodata TV, Médiamétrie/Médiamat, time-shifted viewing: live + VOSDAL + 7 days, all day, Men & Women 15+, January-December 2017 Socio-economic structure per channel
M6 channels have more viewers in the active population
>20% AB VIEWERS LESS THAN 20% AB VIEWERS
14,0% 22,1% 21,1% 26,8% 23,9% 24,4% 25,3% 24,4% 32,1% 34,4% 27,8% 16,4%
17,8% Individuals in 29,8% Upper Class 31,8% 36,3% 36,6% 40,6% 35,5% 33,0% 24,7% CSP- 32,1%
Non working 69,6% 60,1% 49,2% 40,9% 43,8% 35,0% 36,6% 35,5% 39,2% 39,3% 20,1%
Source: Eurodata TV, Médiamétrie/Médiamat, January-December 2017, Adults 15+ Channel positioning
M6 channels target active Women
Women
Men Old Young
Source: Médiametrie, January-December 2017, all day; sex criteria: Aff% of women 15+; age criteria: Aff% of viewers 50+; size of bubble shows audience share Women PRP 15-49 TV is the most invested media
TV growth higher than total ad market
Media Evolution Total Ad expenditures 2016: 32 095M € gross 2016 vs 2015 14 000 Total +1,8%
12 000 12 375 39,0% TV +3,9%
10 000 Press -3,0% 8 000 6 991 22,0% Cinema +18,3% 6 000 5 000 16,0% 4 000 4.485 14,0% Outdoor +2,2% 2 734 9,0% 2 000 Radio +3,5% 510 2,0% 0 2010 2011 2012 2013 2014 2015 2016 Internet *
Press TV Radio Outdoor Cinema Internet (display only)
Source: Kantar Media, gross data, 2010-2016; *Methodology change: web rate cards have been lowered, explaining decreasing trends of Internet ad spends Online adspend is mostly generated by search
Online ad invest is clearly dominated by search, followed by display Online adspend split
Display 45% Video Classifieds & 34% share of Directories display: 19,7% Paid-for-Search
21%
Source: IABEurope AdEx Benchmark 2016 Share of TV advertising revenue
M6 Group gathers almost ¼ of total ad spends
JanuarySHARE OF-December ALL MEDIA CONTACTS*2016: 12,4 BN€ GROSS
Other 15,8% 18,9%
5,2% +
0,5% has a 0,4% share Rest of DTT of 22% channels 15,8%
TF1 Group Canal+ Group 30,5% 8,4% Public stations (France TV) 4,7% Source: Kantar Media, gross data, in %, January-December 2016 Media target group universes
Target groups and universe sizes
ADULTS 15-49 25,5M WOMEN 15-49 12,9M
MEN 15-49 12,6M WRP 15-49 9,6M
A total of 68 different target groups available
Source: Eurodata TV, January 2018 Audience shares for Adults 15-49
January-December | All day | Universe: 25,5M Puissance TNT: Synchronized ad breaks of W9 & 6ter
2 Channels = 1 Ad break
20,5%
13,6%
8,8% 6,6% 4,2% 4,2% 4,1% 3,2% 2,7% 2,6% 2,2% 2,0% 1,9% 1,6% 1,3% 1,2% 1,1% 0,6%
Source: Eurodata TV, Médiamétrie/Médiamat, time-shifted viewing: live + VOSDAL + 7 days; all day 03:00-03:00, January-December 2017 GRP share for Adults 15-49
January-December | Universe: 25,5M Puissance TNT: Synchronized ad breaks of W9 & 6ter
2 Channels = 1 Ad break
21%
29%
7% + TF1; 33% TF1; 29%
TMC; 5%
All Day Prime Time 8% +
C8; 5%
NT1; 4%
NRJ12; 3% TMC; 7%
C8; 6% HD1; 2% Other; 9% NT1; 4% Other; 23% HD1; 2% NRJ12; 2%
Other include: France Television, Gulli, CStar, D17, RMC Découverte, N23, Multidoc, Chérie 25 Source: Popcorn – Universe: channels measured by Médiamat, January-December 2017 Audience shares for Women 15-49
January-December | All day | Universe: 12,9M Puissance TNT: Synchronized ad breaks of W9 & 6ter
2 Channels = 1 Ad break
22,6%
15,5%
8,8% 6,9% 4,3% 4,0% 3,8% 3,8% 2,8% 2,3% 2,0% 1,9% 1,7% 1,5% 1,2% 1,0% 0,9% 0,6%
Source: Eurodata TV, Médiamétrie/Médiamat, time-shifted viewing: live + VOSDAL + 7 days; all day 03:00-03:00, January-December 2017 GRP share for Women 15-49
January-December | Universe: 12,9M Puissance TNT: Synchronized ad breaks of W9 & 6ter
2 Channels = 1 Ad break
23%
30%
+ TF1; 34% TF1; 30% 8%
All Day TMC; 5% Prime Time
+ C8; 4% 9%
NT1; 4%
NRJ12; 3% TMC; 7%
Other; 7% C8; 5% Other; 20% HD1; 3% HD1; 2% NT1; 4% NRJ12; 2%
Other include: France Television, Gulli, CStar, D17, RMC Découverte, N23, Multidoc, Chérie 25 Source: Popcorn – Universe: channels measured by Médiamat, January-December 2017 Audience shares for Men 15-49
January-December | All day | Universe: 12,6M Puissance TNT: Synchronized ad breaks of W9 & 6ter
2 Channels = 1 Ad break
18,0%
11,3% 8,9%
6,2% 4,7% 4,2% 4,2% 4,0% 2,4% 2,4% 2,4% 2,0% 1,8% 1,7% 1,5% 1,4% 1,4%
Source: Eurodata TV, Médiamétrie/Médiamat, time-shifted viewing: live + VOSDAL + 7 days; all day 03:00-03:00, January-December 2017 GRP share for Men 15-49
January-December | Universe: 12,6M Puissance TNT: Synchronized ad breaks of W9 & 6ter
2 Channels = 1 Ad break
18% 27%
7% +
TMC; 6% TF1; 32% TF1; 27%
All Day C8; 6% Prime Time 8%
NT1; 3% +
NRJ12; 3% TMC; 8%
HD1; 2% C8; 7% Other; 11% NT1; 3% Other; 28% HD1; 2% NRJ12; 2%
Other include: France Television, Gulli, CStar, D17, RMC Découverte, N23, Multidoc, Chérie 25 Source: Popcorn – Universe: channels measured by Médiamat, January-December 2017 Audience shares for WRP 15-49
January-December | All day | Universe: 9,6M Puissance TNT: Synchronized ad breaks of W9 & 6ter
2 Channels = 1 Ad break
22,5%
15,8%
8,6% 6,8% 4,4% 3,9% 3,9% 3,6% 2,5% 2,2% 2,1% 2,1% 1,7% 1,7% 1,1% 0,9%
TF 1 France 2 TMC C8 France 3 NT1 NRJ12 HD1 France 4 FarnceRMC 5 DécouverteGulli Numéro 23 Arte
Source: Eurodata TV, Médiamétrie/Médiamat, time-shifted viewing: live + VOSDAL + 7 days; all day 03:00-03:00, January-December 2017 GRP share for WRP 15-49
January-December | Universe: 9,6M Puissance TNT: Synchronized ad breaks of W9 & 6ter
2 Channels = 1 Ad break
23%
31%
TF1; 33% TF1; 30% 7% +
All Day TMC; 5% Prime Time
8% + C8; 5%
NT1; 4%
TMC; 7% NRJ12; 3%
Other; 8% C8; 5% HD1; 3% Other; 20% HD1; 2% NT1; 4% NRJ12; 2%
Other include: France Television, Gulli, CStar, D17, RMC Découverte, N23, Multidoc, Chérie 25 Source: Popcorn – Universe: channels measured by Médiamat, January-December 2017 Agenda
Country Profile
Total Video Infrastructure & Usage
Total Video Market
Media Planning Tips
M6 Group: Channels, Programmes & Digital Platforms Using M6 in the media mix is most efficient
Communicating on 2 channels enables reaching highest efficiency levels
Share of GRP TF1 Share of GRP M6 Efficiency level of campaigns
65,0
56,0 54,0 52,0 50,0
TF1>75% M6<15% TF1 45 to 55% M6 25 to 35% TF1>49% M6 >37% TF1 20 to 30% M6 45 to 55% TF1<10% M6>80%
Source: Efficiency Study M6 Publicité Cost per Spot & Cost per Grp
Adults 25-49 (Universe: 18 616 000)
100% Average Coverage 90% 70% 78% 78% 80% 72% 73% 74% 74% Jan-Dec 2016 80% 68% 71% 63% 65% 70% 57% 60% 53% 60% 47% 50% 41% 33% 40% Grp distribution 23% M6:40% 30% TF1: 60% 20% 8% 10% 0% 25 50 75 100 125 150 175 200 225 250 275 300 325 350 375 400 425 450 475 500
8 607 € Average Gross C/Grp 30” 9 000 € 7 894 € 7 928 € 7 761 € Jan-Dec 2016 7 594 € 7 594 € 7 156 € 8 000 € 7 059 € 7 241 €
7 000 € 6 179 € 6 240 € 7 644 € 5 685 € 7 231 € 6 463 € 5 301 € 6 932 € 6 969 € 6 000 € 6 702 € 6 689 € 7 160 € 6 241 € 5 000 € 5 692 € 5 259 € 5 610 € 5 261 € 4 000 €
3 000 € January '16 February '16 March '16 April '16 May '16 June '16 July '16 August '16 September '16 October '16 November '16 December '16 Yearly Average '15
Sources: M6 Publicité. Please note that this information has value on our channels only and is given as an indication TV Sponsorship Law
Decree n° 2017-193 from the 15th February 2017
The present decree modify the TV Sponsorship amendment resulting of the decree n°92-280 from the 27th March 1992.
It allows, among the means of sponsor identification, the presentation of its product and services […] This identification can be done from now on by using the name, the logo or another symbol of the sponsor, by referencing products or services, by a “ distinctive sign or an advertising slogan. French TV Sponsoring
Product Placement is still not allowed in France
Billboard Sponsorship is possible in France:
Duration: 6 second Options: Product & Slogan can be shown since February 2017
Example of new Billboard Sponsorship : Booking deadlines to remember
Booking should be done at least Deadline to book a campaign 5 working days prior to the first transmission
Any flight can be postponed up until Deadline to postpone a campaign already 3 working days prior booked broadcast
New creative should be send Deadline to change a creative when a 5 working days campaign is running before first broacast
• If the credit check is positive = No Payment prepayment needed, payment shall be made 30 days after the invoice on 10th of the month • If it is negative = pre payment required 10 days before the 1st broadcast Booking deadlines to remember
Campaign cancelation When M6 Publicité confirms the schedule, the advertiser and/or its agent have 5 days to notify M6 Publicité of any order cancellation request = no penalty fee shall be applied
For any cancellation notified :
Between 14 and 31 days prior to the broadcast : penalty fee equal to 50% of the net cancellation amount (excl. tax) Less than 14 days prior to the broadcast : a penalty fee equal to the full net cancellation amount (excl. tax) Booking deadlines to remember
Publication of Periods Booking dates Schedule Scheduling Purchasing advertising space prices confirmation* amendment deadlines** Booking Periods: M6 Publicité sets the dates of the booking periods Tuesday 11 January- Monday 14 Tuesday 29 Monday 5 during which advertising space can October 2016 February 2017 November 2016 November 2016 December 2016 be purchased at a given time, (STCS + prices) subject to availability, under the Tuesday 6 March-April 2017 Friday 13 Monday 30 Friday 3 conditions and according to the December 2016 January 2017 January 2017 February 2017 guidelines set out in these Standard Terms and Conditions of Sale. Tuesday 7 May-June 2017 Friday 10 March Monday 27 Friday 31 March February 2017 March 2017 2017 These booking periods apply to spot Tuesday 28 July-20 August Friday 12 May Tuesday 30 May Tuesday 6 June purchasing and purchasing at March 2017 2017 2017 2017 guaranteed net cost per GRP. Tuesday 16 May 21 August- Friday 9 June Monday 26 June Friday 30 June 2017 October 2017 2017 2017 2017 Deadline to change a creative when a Tuesday 4 July November- Friday 8 Monday 25 Friday 29 campaign is running December 2017 September 2017 September 2017 September 2017
New creative should *These dates only apply to campaigns submitted before midday on the first day of the booking period **When M6 Publicité confirms the schedule, the advertiser and/or ist agent have 5 calendar days to notify M6 Publicité of any order be sent 3 working days cancellation by any written means. In this case, no penalty fee shall be applied. before first broadcast NB: See Article B1.4 for all terms and conditions relating to cancellation and penalty fees.
Source: M6 Publicité. Key mediaplanning tips
No TV Agency Commission New premium CGrp 17 target audiences services for campaign available for purchase at optimization Net CGrp
Advertising restricted on Target Universe 2015 Housewives aged 15-49* 10 337 000 Public Channels Housewives with kids<15 6 097 000 Housewives with kids<25** Standard: 3 criterions by default 8 567 000 Women aged 15-34 7 428 000 Select: 5 criterions by default + 2 Women aged 25-34 3 839 000 Women aged 25-49 10 093 000 Select +: All 12 criterion available Women aged 35-49** 6 254 000 Synchronized ad break on e.g. Men aged 15-34 7 330 000 Men aged 25-49 PTNT No limits on peak time ratio 9 764 000 All 15-24 7 248 000 Interval of 1h between spots All 15-34 14 758 000 All 15-49 Exclusion of late night breaks 27 105 000 All 25-34 7 510 000 Exclusion of 2 specified dates, All 25-49 19 857 000 External Copy Clearance All 35-49** 12 347 000 Etc. organization: ARPP Upper class aged 25-49 8 537 000 Children aged 4-10*** 5 429 000 *Redefined in French as 'Women responsible for the shopping' in accordance with the change in Médiamétrie terminology. **Available on M6 only. ***Only available in commercial breaks labelled 6 on M6. Source: M6 Publicité. Please note that this information has value on our channels only and is given as an indication Agenda
Country Profile
Total Video Infrastructure & Usage
Total Video Market
Media Planning Tips
M6 Group: Channels, Programmes & Digital Platforms M6 Group’s media offer to reach all your targets
W9 M6 WRP 15-49 Adults 15-34 Closeness Entertainment
Individuals AB Paris Première Culture
6ter PRP with kids Curiosity
Upper class serieclub women Series
catch-up téva PRP 15-49 6play platform of M6 Feminity Innovation Group channels and digital channels M6, Close to people M6 Group trailer M6, building TV brands close to people
Culture of content . Building strong TV brands year after year . Culture of innovation . Women and family oriented channel . Best ratio of AB and active people in its viewership . Very strong access prime time programmes
WOMEN PROXIMITY INNOVATION BOLDNESS STRONG TV BRANDS FAMILY CLOSENESS Iconic M6 hosts
KARINE LE MARCHAND STEPHANE ROTENBERG XAVIER DE MOULINS
ICONIC ADVENTUROUS STUDIED MODERN FUNNY NATURAL CHARMING HANDSOME ATHLETIC SMART PASSIONATE EXPERIENCED ELEGANT WILD, LA COURSE DE SURVIE
LES ROIS DE LA FOIRE M6 experts
PHILIPPE ETCHEBEST CRISTINA CORDULA STEPHANE PLAZA
COOKING EXPERT FASHION EXPERT HOME EXPERT SUCCESSFUL FUNNY BEAUTIFUL BRAZILIAN FUNNY HELPFUL DEMANDING ENTHUSIASTIC OUTSPOKEN ENTERTAINING TALENTED SPONTANEOUS Successful prime time programmes all year-long
January February March April May June July August September October November December
TOP CHEF LE MEILLEUR PÂTISSIER JAN–APR OCT–DEC 9th season in 2018 7th season in 2018
FARMER WANTS A WIFE JUN–SEP th 13 season in 2018 FRANCE’S GOT TALENT OCT–DEC 13th season in 2018
THE ISLAND APR-MAY 4th season in 2018 FARMER WANTS A WIFE Candidates casting in January Successful prime time formats to reach the mass audience La France a un Saturday Night Live Variable Big prime time shows on M6 incroyable talent Entertainment - Comedy Tue 21:05 – Oct-Dec L’amour est dans Entertainment – Talent show le pré Mon 21:00 – Jun-Oct Dating show
17,1%/680 (WRP 15-49) 20,1%/580 (WRP 15-49) Mariés au premier regard Mon 21:05 – Nov Entertainment – Dating show 31,4%/1104 (WRP 15-49)
New New
Nouvelle Star 21,7%/1042 (WRP 15-49) Q4 2018 Entertainment – Talent show Une ambition Mon invention vaut intime - stars de l’or Wed 21:00 – From 4.10.2017 21:00 – 2017-2018 Entertainment - Reality Factual – Talk show
16,5%/585 (WRP 15-49)
21,8%/847 (WRP 15-49)
Source: Médiamétrie/Médiamat, January-December 2017, Market Share in %/Rating in 000 Cooking is one of the main genre of M6
Le meilleur pâtissier Cooking formats on RTL Le meilleur Le meilleur pâtissier – les professionnels Wed 21:00 – May pâtissier - célébrités Top Chef Wed 21:00 – Oct-Dec Wed 21:00 – Jun Mon 21:00 – Jan-Apr
23,1%/949 (WRP 15-49)
22,1%/749 (WRP 15-49) 23,3%/808 (WRP 15-49) Toque show Mon-Sat 11:45 – From April-July 21,3%/950 (WRP 15-49)
Objectif Top Chef Mon-Fri 18:35 – Oct-Dec
Cauchemar en La meilleure 10,0%/117 (WRP 15-49) cuisine boulangerie de Les rois du gâteau Access – From September 2017 21:00 – Variable France Mon-Fri 17:30 – Sept-Dec
(WRP 15-49) 19,2%/442 15,4%/379 (WRP 15-49) 15,4%/179 (WRP 15-49) Source: Médiamétrie/Médiamat, January-December 2017, Market Share in %/Rating in 000 Fashion & beauty TV shows with our fashion expert Cristina Cordula
Formats related to fashion & beauty on M6 Les reines du La robe de ma vie shopping Mon-Fri 16:15 – January 2018 Mon-Fri 17:20 – all year
21,3%/224 (WRP 15-49) 18,4%/255 (WRP 15-49)
Cousu main Sat 17:55 – variable
3,8%/18,0% (WRP 15-49)
Source: Médiamétrie/Médiamat, January-December 2017, Market Share in %/Rating in 000 Inspiring content for travel lovers
A l’état sauvage Capital New Formats related to travel on M6 Mon 21:00 – 08.01.2018 Sun 21:00 – all year (every 2 Sundays) Entertainment - Reality Factual - Magazine The Island The Island Mon 21:00 – Apr-May Entertainment - Reality Célébrités
21,8%/563 (WRP 15-49) 17,0%/630 (WRP 15-49)
19,9%/820 (WRP 15-49)
New Zone interdite Sun 21:00 – all year (every 2 Sundays) Factual - Magazine New Pekin Express Mon 21:00 Enquête exclusive Wild, la course de Sun 23:00 – all year Factual - Magazine survie Spring 2018
17,6%/514 (WRP 15-49)
17,3%/210 (WRP 15-49)
Source: Médiamétrie/Médiamat, January-December 2017, Market Share in %/Rating in 000 Top formats around home and home decoration
Home & Deco related formats on M6 Chasseurs d’appart Mon-Fri 18:40 – all year Entertainment - Reality Maison à vendre Recherche 21:00 – variable Entertainment - Reality appartement ou maison 21:00 – variable Entertainment - Reality
16,3%/298 (WRP 15-49)
18,8%/351 (WRP 15-49) 17,2%/371 (WRP 15-49)
Un trésor dans votre maison Sat 18:40 – variable Entertainment - Reality
8,9%/132 (WRP 15-49)
Source: Médiamétrie/Médiamat, January-December 2017, Market Share in %/Rating in 000 M6 invests in high-quality French fiction New New French sitcoms and series on M6 Souviens-toi Scènes de Wed 10.01.2018 21:00 - weekly Qu’est ce qu’on ménages attend pour être Mon-Sat 13:30 & 20:20 – all year heureux?
19,7%/496 (WRP 15-49) New
New
En famille La Faute Mon-Fri 20:20 – summer Spring 2018, 20:55 weekly
20,6%/547(WRP 15-49)
Source: Médiamétrie/Médiamat, January-December 2017, Market Share in %/Rating in 000 US series continue to be successful on M6
NCIS Enquêtes New US series on M6 Spéciales Quantico Fri 21:10 Code Black Tue 21:00 – Jul-Aug Thu 11.01.2018 21:00 - weekly
15,9%/419(WPRP 15-49)
24,9%/747 (WRP 15-49) New
New Salvation Saturdays; 21:10
Bones MacGyver Fri 21:00 – variable Fri 05.01.2018 21:10 - weekly
17,5%/525 (WRP 15-49)
17,5%/348 (WRP 15-49)
Source: Médiamétrie/Médiamat, January-December 2017, Market Share in %/Rating in 000 M6 strengthens its kids offer
Kids formats on M6 Alvin et les Martine Chipmunks Les souvenirs de Mon-Fri 7:50 – all year Mon-Fri 7:00 – all year Mamette Mon-Fri 8:15 – all year
Sammy & Co New kids time slot Mon-Fri 8:40 – all year Sun. morning – from end of year 2017
8,3%/52 (Kids 4-14) Source: Médiamétrie/Médiamat, January-December 2017, Market Share in %/Rating in 000. Figures refer to the Kids time slot W9, Entertainment and fun for young adults W9 - entertainment and fun for young adults
. Many programme context possibilities (sports, video games, cooking, reality, comedy, etc…) . Channel in the ‘Puissance TNT’ offer . Very strong access prime time programmes for young adults 15-24 . Strong cinema offer in prime time
MUSIC YOUNG FUN ENTERTAINMENT MODERN REALITY CINEMA FEEL GOOD TV SPORTS W9 trailers
Strong brands Novelties W9 programme grid
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY 06:00
07:00
09:00 Music
10:00
12:00
Films 14:00
Series Series
15:00
16:00 Cooking Game Show 18:20 Sitcom Reality Entertainment
19:30
20:30 Sitcom Young and dynamic hosts on W9
MOUNDIR MARIE ANGE CASALTA
BEAUTIFUL POPULAR YOUNG YOUNG SPONTANEOUS PROFESSIONAL INVESTIGATION ADVENTUROUS SMART SUCCESSFUL Reality formats for young travel lovers
Formats related to travel on W9 Les Marseillais Moundir et les South America apprentis Mon-Fri 19:05 – Feb-May aventuriers Mon-Fri 18:55 – May-Jun
(Ind. 15-34) 11,7%/353 11,2%/304 (Ind. 15-34)
Les princes de Les Marseillais et l’amour les Ch’tis vs le reste Mon-Fri, 19:00 – Jan-Feb du monde Mon-Fri 18:50 – Aug-Nov
6,9%/228 (Ind. 15-34) 9,5%/227 (Ind. 15-34)
Source: Médiamétrie/Médiamat, January-December 2017, Market Share in %/Rating in 000 W9’s strong mix of live sports events
New Sports formats on W9 Europa League Women’s national Sep-May football team 4.02.2018
9,9%/336 (Ind. 15-34)
Super Bowl Final 4.02.2018
Source: Médiamétrie/Médiamat, January-December 2016, Rating in %/Market Share in % US series continue to be successful on W9
Les Simpson US series on W9 Sat 20:15 - Variable
Empire The Last Ship Wed 20:55 – Jul-Aug Thu 20:55 – Jul-Aug
7,5%/165 (Ind. 15-34)
6,9%/90 (Ind. 15-34) 4,4%/120 (Ind. 15-34)
Bones Agents of SHIELD Thu 21:00 - Variable Tue 22:00
3,9%/52 (Ind. 15-34) 3,7%/123 (Ind. 15-34)
Source: Médiamétrie/Médiamat, January-December 2017, Market Share in %/Rating in 000 Music is a main genre of W9
W9 Home Concerts W9 Hits Music formats on W9 Variable Morning – all year W9 Home Festival Wake up Variable Mon-Sun 6:00 – all year
7,5%/36 (Ind. 15-34) 3,6%/10 (Ind. 15-34)
6,0%/27 (Ind. 15-34) 4,4%/13 (Ind. 15-34)
@ Vos Clips Génération Top 50 Prix Talents W9 Mon-Tue & Thu-Fri 9:30 – all year Morning – all year Variable – Feb-Mar
2,5%/19 (Ind. 15-34) 3,5%/23 (Ind. 15-34) 2,9%/29 (Ind. 15-34)
Source: Médiamétrie/Médiamat, January-December 2017, Market Share in %/Rating in 000 Spectacular reports on W9
Enquêtes Magazines on W9 criminelles Wed 21:00 – all year Que s’est-il Enquêtes d’action Fri 21:00 – all year vraiment passé? Variable 21:00 – Variable
3,4%/58 (Ind. 15-34)
3,8%/88 (Ind. 15-34) 6,0%/105 (Ind. 15-34)
Etat de choc Variable 21:00 – Variable Véto de choc Tue 21:00 – Variable
4,7%/75 (Ind. 15-34) 4,5%/75 (Ind. 15-34)
Source: Médiamétrie/Médiamat, January-December 2017, Market Share in %/Rating in 000 Youtube comedy talents are coming on TV!
Comedy on W9
Golden Moustache 3 Prime Times – 2017-2018
Le message de Madenian & VDB Mon-Fri 21:00 – from March 2017 2 minutes
6,0%/150 (Ind. 15-34)
3,5%/124 (Ind. 15-34)
Source: Médiamétrie/Médiamat, January-December 2017, Market Share in %/Rating in 000 6ter, the TV to share 6ter, the TV to share
. An “Edutainment” channel, educative and entertaining . Channel in the ‘Puissance TNT’ offer . Self-enrichment to satisfy the curiosity of all family members . Programming: series, docutainment, children programmes, cooking shows, sitcoms
FAMILY ENTERTAINMENT SURPRISE EDUCATIVE CURIOSITY TV TO SHARE CHILDREN Programme grid
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY 06:00 Series & Children programmes 07:30 Cooking
09:00 Scripted Series
11:00 Docutainment
12:00 Soap
Classic Series 14:00 Cooking
15:30 Rénovation Documentary Series impossible
18:00
Classic Series/ Soap Docutainment
21:00 Iconic host on 6ter
FUNNY YOUNG COOKING EXPERT CREATIVE SPONTANEOUSOUTSPOKEN DYNAMIC
NORBERT TARAYRE Norbert Tarayre, the cooking expert of 6ter
Cooking formats on 6ter
Norbert et Jean le défi Norbert Commis Sat & Sun 6:00 – all year d’Office Variable – all year
2,3%/79 (Ind. 4+)
1,8%/226 (Ind. 4+)
Source: Médiamétrie/Médiamat, January-December 2017, Market Share in %/Rating in 000 Inspiring reality formats for travel lovers
Formats related to travel on 6ter
Départ Immédiat Le convoi de Sun 21:00 – all year l’extrême Sat 20:55 – Feb-Mar
1,5%/134 (Ind. 4+) 1,8%/232 (Ind. 4+)
Source: Médiamétrie/Médiamat, January-December 2017, Market Share in %/Rating in 000 The home & deco genre is renewed on 6ter
Home & Deco related formats on 6ter Rénovation impossible Variable Factual - Reality
2,2%/219 (Ind. 4+)
New New Tiny House, Big Flip or Flop: les rois de la réno Living 2017-2018 2017-2018 Factual - Reality Factual - Reality
Source: Médiamétrie/Médiamat, January-December 2017, Market Share in %/Rating in 000 Strong series on 6ter
Series on 6ter Buffy contre les vampires Once upon a time Variable Tue 21:00 – all year
0,9%/134 (Ind. 4+)
1,7%/400 (Ind. 4+)
New This is us Charmed 2017-2018 Variable
1,0%/178 (Ind. 4+)
Source: Médiamétrie/Médiamat, January-December 2017, Market Share in %/Rating in 000 Paris Première, upmarket and trendy Paris Première, upmarket and trendy
. The pay cultural channel for the AB target . N°1 pay channel among upper class targets . Magazines, series, movies, shows . 12,2 M viewers every month
Top 5 pay channels ranked by audience shares – AB target
Source: Médiamétrie / Mediamat Thématik – vague 32 (september 2016-february 2017) / Mediaplanning file: March-April 2017 téva, best channel for women téva, number one for women
. The pay channel dedicated to women . N°1 pay channel among women target . Magazines and series . 10,6 M viewers every month
Top 5 pay channels ranked by audience shares – WRP 15-49
Source: Médiamétrie / Mediamat Thématik – vague 32 (september 2016-february 2017) / Mediaplanning file: March-April 2017 serieclub, exclusive and premium series serieclub, exclusive and premium series
. Broadcasts a lot of excellent series for passionate people
. Iconic series to relive nice moments
3,7M viewers per month
Source: Médiamétrie / Mediamat Thématik – vague 32 (September 2016-February 2017) / Mediaplanning file: March-April 2017 serieclub, exclusive and premium series serieclub, exclusive and premium series
. Broadcasts a lot of excellent series for passionate people
. Iconic series to relive nice moments
3,7M viewers per month
Source: Médiamétrie / Mediamat Thématik – vague 32 (September 2016-February 2017) / Mediaplanning file: March-April 2017 Multi-screen
5 TV Channels 6Play N°1 of IPTV 7 days Catch-up & live streaming
2016 Media app 6Play: M6 VOD platform, of the year! a single VOD platform for all TV channels 6Play is the leading catch-up TV platform
Ranking by unique users in France & registered viewers to the platform
IPTV Audience share on 15/49
29% 28% 150M video viewes per month
16%
15M registered viewers on the platform
2%
Source: Médiamétrie / NetRatings, Internet Global, November 2016 6Play is the leading catch-up TV platform
French people watch TV content online via the TV screen
Average* 54%
35% 33%
16% 16% 17% 14% 15%
*(France TV, TF1, CANAL +, ARTE, 6PLAY) Source: M6: 6Play is complementary to TV in France
Programmes reach is extended thanks to IPTV
+7% +10%
Incremental viewers Viewers/ per programme on episode for reality average (vs. Live tv) on W9
+15% +6%
Viewers/Episode Viewers for for US series prime time shows
Source: Médiamétrie / Mediamat Thématik M6 Publicité In-stream video Inventory
A TV long form content platform and a network of premium websites
20% Run of Network 80% Long Form 22,8M Short form Unique Users Per Month
110M Video Views Per Month
Source Mediametrie Netratings, November 2016, Video views internal M6 Adserver data 6Play: the premium platform for long form content
Video pre & mid roll campaign all around Europe
WHY USE OUR PLAYER? BRAND SAFETY
100% Television content, long form, professional & recognised by users
VIEWABILITY
Large player, non skippable advertising, non scrollable, no other ads on page
VERIFIED TRAFFIC
Mandatory log-in to ensure human traffic: Catch up TV content = up to 30 days Available on 4 screens 17M registered users Advertising VOD = free for the users Programme offer: entertainment, fiction and 6play high-quality magazines France
A L’ETAT SAUVAGE THE ISLAND E=M6 Factual / Variable Reality / Apr-May CAPITAL Science magazine / Magazine – every two Sundays All year
PRISON BREAK BONES NCIS NEW ORLEANS US Series / From 15.06.2017 US series / all year US series – Sep-Nov Optimized targetting with 4 smart target groups
Smart people Smart lovers Smart buyers Smart watchers Cooking Home staging Fashion Home staging Real estate
Series Automotive High tech Automotive Bio
Beauty Video game Humor Travel
Target by: Socio-demographic Health Fitness Healthcare income Target by: Purchase intention Target by: Target by: Content interest Interest Packages for targeted campaigns
Different packages for different interest
DEMOGRAPHIC PACKAGES THEMATIC PACKAGES
ADULTS 25 - 49 YOUNG WOMEN EVENTS LIFESTYLE ENTERTAINMENT 26M Video Views 17M Video Views 23M Video Views 16M Video Views (YOUNG WOMEN) (YOUNG MEN) per month per month per month per month 41M Video Views 19M Video Views per month per month
UPPER CLASS MOTHERS KIDS HOBBIES SERIES NEWS 17M Video Views 24M Video Views 3M Video Views 10M Video Views 14M Video Views 1.5M Video Views per month per month per month per month per month per month
MEN 14M Video Views
per month Source: internal data average in 2015 Optimized visibility for advertisers
Visible impression by IAB: 97% -50% of seen surface Of the surface seen of - 2 seconds viewing pre roll & mid roll
96% 18% Completion rate on Completion rate of VS video sharing pre roll & mid roll platforms
Source: M6 RTL AdConnect digital video targets: context or segment
Targeting possibilities of the M6 offer
Socio-demographic channels Data Targeting
Ages: Gender: 4-14 Men Gender 14-29 Women 20-49 Age 20-59 Income : 30-59 Upper Region Men Women Young Class Time Thematic packages Income Themes: Events Interest Lifestyle Entertainment Hobbies Purchase intent Series Business Entertainment News News Brand safety on Video Players
M6 ensures viewability on all screens
We offer a 100% safe environment for advertising investments And ads are viewed 100% >99% >94% 95%
Brand Safety Verified traffic Viewability Average completion rate
TV content: professional & Large player, no other ads On all screens recognised by users Mandatory log-in on 6play on page On 6Play
Measured by:
Completion rate: M6 server data Viewability : IAS On 6play viewers’ attention still high during the ad
The eye-tracking experiment proves that ads are more likely to be watched on 6play
VIDEO PLATFORMS NON-SKIPPABLE AD NON-SKIPPABLE AD
The ad itself is being watched Skip button and timebar are being watched
Source: M6 On 6play viewers’ attention still high during the ad
The eye-tracking experiment proves that ads are more likely to be watched on 6play
VIDEO PLATFORMS NON-SKIPPABLE AD NON-SKIPPABLE AD
Other areas: 2% Other areas: 19%
Source: M6 Thank you