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Présentation Powerpoint PRESENTATION INVESTORS MAY 2018 disclaimer statements contained in this document, particularly the content of this document must not be those concerning forecasts on future m6 group considered as an offer document or as a performance, are forward-looking statements that solicitation to buy or sell m6 group shares. are potentially subject to various risks and uncertainties. any reference to m6 group past performance should not be interpreted as an indicator of future performance. 2 m6 group presentation 1. profile 2. activities 3. key figures 4. outlook 5. appendices 3 workforce: nd CREATION IN 2 2,611 French sales Permanent house 25.2% 1987 advertising AROUND THE CHANNEL contracts market share of at 31 december 2017 fta channels in 2017 3 22.3% fta audience share on commercial 2017 revenue 2017 ebita target of fta channels channels in 2017 3 €1,387m €248.7m radio stations 4 profile 5 profile 1.relevance of group strategic model CONTENT ACQUISITION & PRODUCTION DIGITAL ACTIVITIES CONTENT BROADCASTING RADIO DIVERSIFICATION 6 profile 2.key dates 7 profile 3.breakdown of 2017 revenue and ebita revenue ebita t el ev is io n t el ev is io n € 897.2 m €189.2 m 65% 76% r a d io r a d io € 12 .8 M €54.9 m 4% 5% diversificat ion diversificat ion €333.3 m €44.4 m 24% 18 % Production Production & & audiovisual audiovisual r ig h t s r ig h t s € 10 1.7 m €8.0 m 7% 3% 8 profile 4.corporate governance ELMAR HEGGEN NICOLAS DE TAVERNOST CHAIRMAN OF THE CHAIRMAN OF THE EXECUTIVE SUPERVISORY BOARD BOARD CFO OF RTL GROUP SUPERVISORY BOARD THOMAS CHRISTOPHER JEROME DAVID 7 MEMBERS REPRESENTING RTL GROUP VALENTIN BALDELLI LEFEBURE LARRAMENDY 5 INDEPENDENT MEMBERS VICE-CHAIRMAN OF THE VICE-CHAIRMAN OF MEMBER OF THE MEMBER OF THE EXECUTIVE THE EXECUTIVE BOARD EXECUTIVE BOARD EXECUTIVE BOARD BOARD WITH IN CHARGE OF RADIO IN CHARGE OF IN CHARGE OF SALES RESPONSIBILITY FOR AND NEWS (EXCL. FINANCE AND ACTIVITIES PROGRAMMING AND MAGAZINES) SUPPORT CONTENT FUNCTIONS 9 activities 10 activities strategic model A STRATEGIC MODEL OF DEVELOPMENT LEANING ON THE COMPLEMENTARITY AND THE TRANSVERSALITY OF ITS ACTIVITIES ON ALL THE VALUE CHAIN CONTENT ACQUISITION AND PRODUCTION DIGITAL CONTENT ACTIVITIES BROADCASTING DIVERSIFICATION … 11 activities 1.television 1 family of channels OBJECTIVES logic maximizing Power effect of the sales 1 advertising house revenues Thanks to the optimal use optimizing of stock rights and in- 2 programming house production cost subsidiaries 12 activities television – a family of complementary channels targeting women under 50 fta channels pay-tv channels MAPPING OF AUDIENCE PROFILE BY AGE AND GENDER (January – May 2017) Size buble : audience share 15-49 year-old THE REFERENCE CHANNEL FOR THE MAJOR GENERALISTIC UPPER SOCIO-PROFESSIONALS CHANNEL THE ULTIMATE WOMEN’S ENTERTAINING, MIXED CHANNEL AND <50 Y.O THE CHANNEL EXPERT IN THE FAMILY CHANNEL SERIES 13 activities - television - audience ratings 2017: stability of viewing time 4+ 3:50 3:42 3:47 3:46 3:41 3:44 3:43 3:26 3:27 3:25 3:32 3:17 3:20 3:21 3:24 3:24 3:24 3:08 3:13 3:00 2:58 3:00 3:05 3h 3h10 3h20 3h25 3h45 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Source : MMW Médiamétrie - Médiamat 14 activities - television - audience ratings 2017: m6 group up on wrp-50 2016 2017 audience ratings of free-to-air channels -0.5pp +0.3pp -0.3pp 28,6 -0.9pp 4+ audience 28,1 27,4 27,7 14,1 13,8 share (%) 7,2 6,3 +0.2pp +0.1pp -0.7pp 32,1 32,3 22,3 17,3 16,6 -1.1pp wrp-50 audience 22,2 share (%) 7,6 6,5 Source : MMW Médiamétrie - Médiamat 15 activities - television - audience ratings 2017 : on the commercial target, m6 has never been so close to tf1 change in m6 / tf1 channel audience share ratio among wrp-50 71% 7 1% 67% 66% 64% 64% 64% 58% 59% 55% 57% 54% 54% 54% 52% 53% 52% 5 1% 50% 47% 48% 46% 40% 38% 36% 34% 25% 27% 22% 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Source : MMW Médiamétrie - Médiamat 16 activities - television - audience ratings 2017 : the m6 channel has achieved PRIME-TIME stability over the last 4 years AT a good level on the commercial target 4+ AUDIENCE SHARE / WRP<50 (%) / AUDIENCE IN MILLIONS OF VIEWERS – 9.10PM-11.00PM TIMESLOT EXCLUDING EURO 2016 WEEKS – CONSOLIDATED AUDIENCE FIGURES +1 pp = 19 19 18 17 12 12 12 12 2.8 m 2.7 m 2.8 m 2.7 m 4+ WRP<50 Source : MMW Médiamétrie - Médiamat 17 activities - television – dtt audience ratings 2017 - w9 and 6ter among the leading dtt channels on the 2016 commercial target 2017 3,4 3,3 3,03,2 2,7 2,6 2,3 2,5 2,1 1, 9 2,0 1, 9 1, 9 1, 8 1, 8 1, 8 1, 7 1, 7 1, 6 1, 6 1, 6 1, 4 1, 2 1, 2 1, 2 0,91, 1 1, 1 1, 1 0,9 4+ audience share 0,8 0,6 0,8 0,6 0,6 (%) 0,3 4,2 4,0 3,8 3,8 4,0 3,8 3,53,6 2,6 2,5 2,5 2,4 2,3 2,2 1, 9 2,0 2,0 2,0 1, 7 1, 6 1, 6 1, 5 1, 5 1, 5 1, 0 1, 1 1, 0 1, 1 Wrp-50 audience 0,8 0,6 0,6 share (%) 0,4 0,5 0,3 0,2 0,1 sourceSource : mmwMMWmédiamétrie Médiamétri 18 ACTIVITIES - TELEVISION - AUDIENCE RATINGS 2018 YTD : PRIVATE CHANNELS ARE DOWN, WITHIN A CONTEXT OF GROWTH FOR PUBLICLY-FUNDED CHANNELS, NOTABLY SUPPORTED BY THE BROADCAST OF THE WINTER OLYMPICS audience ratings of free-to-air channels 2017 ytd -0.9PT +1.3PT 2018 ytd -0.3PT -0.4PT 27,9 27,0 26,9 28,2 4+ audience 5,3 4,9 share (%) 13,8 13,5 (hors franceinfo / France Ô) = -0.4PT +1.0PT 32,4 32,4 -1.0PT wrp-50 audience 16,6 21,7 21,3 6,2 5,2 share (%) 15,6 (hors franceinfo / France Ô) 19 Source : Médiamétrie Médiamat activities - television - advertising market m6 group advertising revenue +4.6% reached an all-time high 829.5 FREE-TO-AIR 792.9 CHANNELS M6 GROUP NET +11.1% 2016 2017 ADVERTISING REVENUE +5.1% (€ MILLIONS) excl. radio RADIO 948.0 50.9 2016 2017 853.3 +12.0% OTHER OPERATIONS 67.7 60.4 internet 2016 2017 2016 2017 20 ACTIVITIES - TELEVISION - ADVERTISING MARKET M6 GROUP FREE-TO-AIR CHANNELS SAW THEIR ADVERTISING MARKET SHARE INCREASE BY 0.8 PERCENTAGE POINT IN 2017, REACHING AN ALL-TIME HIGH CHANGE IN NET TV ADVERTISING MARKET SHARE OF M6 GROUP'S FREE-TO-AIR 2009/2016 CHANNELS SINCE 2009 (%) 2017 +3.2 pp 25.2% 24.4% 23.7% 23.3% 23.5% 22.4% 22.7% 22.0% 22.3% 21 activities 2 2.content acquisition and production OBJECTIVES safeguarding content supply 1 for our tv channels diversifying 2 revenues 22 2. PRODUCTION & AUDIOVISUAL RIGHTS CINEMA SUCCESS OF MOVIES A LINE-UP THAT REMAINS ATTRACTIVE AND IS GROWING INTERNATIONALLY DISTRIBUTED BY SND SND, 2ND RANKED EXPORTER OF FRENCH FILMS IN 2017 13 MOVIES RELEASED 8 FILMS FINANCED REVENUE (€ M) VS 15 IN 2016 8.5 M 2016 10.7 M ADMISSIONS IN FRANCE ADMISSIONS IN FRANCE 2017 +4.2% 97.6 101.7 2.5 M EBITA (€ M) 2.7 M 1.9 M 1.1 M ADMISSIONS ADMISSIONS ADMISSIONS ADMISSIONS -4.6% 8.4 8.0 23 1.8 M 1.0 M 1.3 M 2.5 M ADMISSIONS ADMISSIONS ADMISSIONS ADMISSIONS activities 3.digital activities 3 OBJECTIVES reinforcing the tv access and Accompanying new use and 1 audience/content innovate for advertisers consumption on the internet identifying future 2 talents 24 3. DIGITAL CATCH UP M6 WEB: DYNAMIC ONLINE VIDEO ADVERTISING THE GROUP IS CONTINUING THE DEVELOPMENT OF ITS DIGITAL PLATFORM REVENUE AND INTEGRATION OF IGRAAL REVENUE (€ M) 1.3 BN 1h14 VIDEOS VIEWED IN 2017 THE LEADING PLATFORM FOR DAILY VIEWING TIME 2016 +12.8% 2017 109.3 96.9 INTEGRATION OF EBITA (€ M) 7.9 PORTALS 801 M GROUP INNOVATION CAPACITY VIDEOS VIEWED +14.4% STRENGTHENED FOR THE IN 2017 (UP 172% BENEFIT OF E-MERCHANTS YEAR ON YEAR) 33.5 29.3* 25 *Excluding compensation for the termination of the M6 mobile contract received in 2016 3. DIGITAL 21.2M REGISTERED USERS ON 6PLAY OTT WITH 21.2M ACCOUNTS CREATED, 6PLAY ENJOYS A GENUINE ADVANTAGE IN THE ADVERTISING MARKET IN TERMS OF DATA 25000000 21.2M 20000000 15000000 10000000 5000000 0 oct-15 nov-15 déc-15 janv-16 févr-16 mars- avr-16 mai-16 juin-16 juil-16 août-16sept-16 oct-16 nov-16 déc-16 janv-17 févr-17 mars- avr-17 mai-17 juin-17 juil-17 août-17sept-17 oct-17 nov-17 déc-17 janv-18 févr-18 mars- 16 17 18 26 Source: Gigya activities 4.diversification 4 OBJECTIVES use air-time and available - air-time : home-shopping, call-TV, … 1 advertising slots to - advertising time: m6 interaction, generate new revenue monAlbumPhoto.fr,… m6 group, one of the most diversified tv groups in Europe … diversifying revenues 2 (28% of revenue from non advertising revenues) 27 4.
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