THE WAY WE USE MERKUR - INF OGRAPHIC - C OMMUNICOCEAN - MA Y/JUNE 2015 COMMUNICATION

USE OF DAILY NEWSPAPERS (TOP 5) USE OF WEEKLY & BI MONTHLY MAGAZINES (TOP 5) USE OF TV-STATIONS USE OF WEB-SITES (TOP 5)

39,0% LUXEMBURGER WORT 32,8% AUTOTOURING 25,2% RTL TELE LETZEBUERG 25,7% RTL.LU 29,5% L´ESSENTIEL 14,3% AUTO REVUE 3,8% NORDLIICHT TV 16,9% WORT.LU 9,3% TAGEBLATT 13,9% AUTOMOTO 2,1% CHAMBER TV 11,3% L´ESSENTIEL.LU 5,7% LE QUOTIDIEN 11,3% PAPERJAM ...... 9,2% PUBLIC.LU 2,1% LETZEBUERGER JOURNAL 9,6% CITY MAG ...... 4,7% TAGEBLATT.LU

USE OF MONTHLY MAGAZINES (TOP 5) USE OF RADIO-SATIONS (TOP 5)

23,0% TÉLÉCRAN 36,8% RTL RADIO LETZEBUERG 17,0% LUX-POST WEEK-END 19,6% ELDORADIO 15,7% REVUE 8,5% RTL (GERMAN LANGUAGE) 12,1% CONTACTO 5,4% RADIO LATINA

7,7% LUXBAZAR 4,5% RADIO 100,7 NEW IDEA

PRINT MEDIA STORY TELLING 2010s - PRINT NATIVE IN DANGER ADVERTISING MESSENGERS SEA OF PRINT CREATIVITY TRENDY COAST TEXTUAL C ONTENT FRESH IDEAS ISLANDS BUSINESS PLAN FREE NEW SPAPER INFOGRAPHICS 2007 - 1st ISSUE OF L’ESSENTIEL BIG BUDGET FEE / DUTY MAGAZINE MESSENGERS DATA 1932 - 1st MA GAZINE VISUALIZATION CONTINENT AUTOTOURING BY CONSEIL DE

AUTOMOBILE CLUB PRESSE M

PICTURES A

NEWSPAPER I

1848 - 1st ISSUE OF N

PRINTING NEWSPAPER RACING PIGE ON LUXEMBURGER WORT S THE HISTORY 1900s - 1st ME CHANIC 1913 - 1st ISSUE

776 B.C. - WINNER LIST COMPUTER PRINTER OF TAGEBLATT LOW BUDGET T OF OF OLYMPIC GAMES SENT R

COMMUNICATION BY DOVES E AGE

A LANGUAGE B ARRIER REEF NATIO- M NALITY 70,5% LUXEMBOURGISH N E W S P A P E R 55,7% FRENCH GENDER PROF- A REVOLUTION BEGAN 1650 - 1st DAILY 30,6% GERMAN ESSION AS MANKIND STARTED NEWSPAPER 21,0% ENGLISH TO BIND MESSAGES 20,0% PORTUGUESE TO TIME & TO SPACE BIG BUDGET CONSEIL DE HOBBIES PUBLICITÉ INCOME EDU- CLIENTS FUN CATION COAST HOW DID THEY DO THIS ? PRINT R OUTE REPRODUCTION CLIENTS 1450 - GUTENBER G EMOTIONS BUDGET INVENTS PRINT LETTERS COAST CONFUSION TELEVISION TRIANGLE TIME BINDING DEFINITION 1970 - ST ART OF TV-SPOT VISUAL 30.000 B.C. - CA VE CAN OUTLAST A TV-MARKETING TARGET 1941 - 1st TELE- PORT PAINTINGS CREATED LONG PERIOD OF GROUP USE SEMIO TIC VISUAL PUBLICITY TO COMMUNICATE TIME RULES

MINDMAP TELEVISION RECEIVER TELEVISION SPACE BINDING DEFINITION 1955 - 1st TV- PERMANENT ISLAND 1926 - INVENTED 3.150 B.C. - EGYPTIANS ABLE TO CHANGE IT S STATION: RTL9 ADAPTATION AUDIO COPY DOCUMENTS ON POSITION PORT PAPYRUS AUDIO AND VIDEO KILLED NEW VISUAL SEA THE RADIO- STAR IDEA WIFI

RADIO-SPOT 2007 - C OVERAGE OF POSITIONNING LUXEMBOURG CITY WITH SPACE BINDING 1922 - 1st SPO T WIRELESS INTERNET DIFFUSION SHITSTORM 490 B.C. - PHILIPPIDES ALIA

RUNS 42KM TO INFORM ATHENS

ABOUT VICTORY RADIO RADIO OVER PERSIANS 1902 - INVENTED CONNECTION 1933 - LA UNCH OF MARKET SHARE 96% OF THE CITIZENS RADIO RTL AUDIOVISUAL ARE CONNECTED TO THE

ROUTE PRODUCT INTERNET SALES COMMUNICATION IS EVER YWHERE ! PLACEMENT

BIG D ATA REPUTATION

FOCUS ON YOUR

MESSAGE !

SURFING MESSENGERS FOCUS ON YOUR TARGET ! USERS SPEND 3-4 HOURS

COAST A DAY SURFING ONLINE CREDIBILITY

AUDIO MESS AGE NEW

TO FIND THE RIGHT WAY TO COMMUNICATE... TRUST IDEA

DIGITAL SEA MESSENGERS

PORT MULTIDISPLAY

CHOOSE ONE OF 5,2 DEVICES PER PERSON +/− 50 CAPTAINS MOBILE (AGENCIES) VIDEO NETIQUETTE 1992 - 1st 2005 - CREA TION OF SMS SENT VIDEOPLATFORMS SUCH SHARING COMPUTER AS YOUTUBE E-MAIL

DIGITAL 1981 - 1st PC ALL KNOWLEDGE IS F OR ROUTE MAILS WITH VIDEO GET EVERYONE AND COPYING/ MESSENGERS MOSTLY CONSIDER A CAPTAIN´S... MADE BY IBM 96% MORE CLICKS SELF MADE WWW. SHARING INFORMATION ADVERTISING 1989 - BIR TH OF THE IS SACRED

IMITATORS

WORLD WIDE WEB

SOCIAL MEDIA

SMARTPHONE 2004 - CREA TION OF M 1994 - 1st SMAR T- FACEBOOK

CREATIVITY EXPERIENCE PRICE A

PHONE BLOGGING I SATELLITE N 71% 51% 49% 1998 - EMER GENCE CLIENTS

1985 - SOCIÉTÉ EUROPÉENNE OF BLOGGERS S DES SATELLITES (SES)

MESSENGERS T COAST R DEEP

COAST TENDENCY E DARK NET

COMMERCIAL INVESTMENTS IN CA TEGORIES SEARCH A 1995 - 1st SEAR CH ISLANDS M COPY/PASTE ENGINE (YAHOO) SEARCH PIRATES VIDEO 2011 - GOOGLE CHANGES ALGORITHMS FAVORISING RESPONSIVE SITES WITH TEXTUAL CONTENT DESIGN DISTRIBUTION CULTURE EQUIPEMENT PERSONALIZED TOURISM HOUSE TYPOGRAPHY SPORTS OFFICE SOURCES FLAT DESIGN COPYRIGHT 17% 16% 16% GUARD blog.hubspot.com SEARCH Cisco DEEP 2015 - GOOGLE CHANGES D.Steven White “The E volution of Marketing” ALGORITHMS FAVORISING Implix DARK NET MarkCom/Chambre de C ommerce RESPONSIVE WEB-SITES Mediaxim Luxembourg TNS Ilres Vision Mobile webandluxe.com Wikipedia