Market The trend of world wine consumption increases its importance. The production and consumption of wine in the developed countries have been experienced as the science and lifestyle. The attention is getting more focused on the connections of wine with gastronomy, tourism and particular lifestyle. From its foundation unitil now, the company Plantaže has been the national and regional leader in the production of grapes and wine, a giant which has pretended, by its capacity and potential, to reach the place at the very summit of both European and world wine making and viticulture. These pretensions have been grown, primarily from the potential that has been built for decades since the first vision of the founder up to these days when they own the largest vineyard in one complex in Europe, covering cc 2.310 ha with the grapevines. It is from these plantations that about 22 million kilos of grapes have been produced and about 17 million bottled products have been sold. Over half of the century, from its beginnings, Plantaže has been building carefully its position in the market and today, they may be proud of being one of nine wine companies in the world which puts its products into over 35 international markets and in these years of difficult economic conditions of the hard competitors, they have recorded the increase of the sales at almost all markets. At the very beginning there were 49 ha of the peach wine and viticulture. The first written documents, related to The power of Plantaže lies in the fact that it is the orchards and now the peach production has increased from 30 the grapes and wine, dated from the 14th century were second export product of the Montenegrin economy to 1400 tons. Plantaže owns 40 ha of the mother - plot of kept in the Archives of the town of Kotor. It is by the Decree and that the traditional wine of Plantaže has been the the grapevine rootstock, a fish pond with the annual of King Nikola in the 19th century that the vineyards in only agricultural product from which Plantaže records production of 100 tons of Californian trout, retail and Montenegro were considerably expanded and improved. the sufficit in the export trade in the amount of cc 15 catering facilities. The harvest ranging from 20 to 25 million Then, the viticulture around Skadar Lake became the most million euros annually. kilos of grapes makes Plantaže the biggest producer of table remarkable aspect of the agricultural production. Viticulture and wine grapes in the region. Due to high and standard had already been considered as science and lifestyle, as well. Achievements good quality, these products have been exported to over 35 It was by the beginning of ’50s in the 20th century, So far, the company 13 jul - Plantaže has won over countries - from the countries of Southeastern Europe, through first small agricultural holdings have been formed and 1.000 international and local awards and recognitions. EU, Russia, China and Australia, to Canada and America. they were integrated in 1963 into Agrocombine 13 jul. It was in 1991 when an expert group of the Milan Plantaže was established within it and it began with the magazine "Il Mondo" classified the wine Vranac among History organised grape and wine production in Podgorica’s 100 Top Red Wines of Europe. Nowadays, the awards The production of wine had dated from ancient viticultural area. At the beginning of ’70s, infertile and for the quality of wine arrive from all world addresses. times. By the historical records, it was cc 3.500 BC that arid Ćemovsko polje was converted into one of the Plantaže began with 226 ha of vineyards and now drainers and wine filters existed. Numerous mentionings largest gardens in the Balkans. During previous years, it they have 2310 ha. The production of grapes increased of wine in the Old Testament indicate its early origin and has been enriched with new varieties with permanent from 714 tons to 22.000 tons. At the very beginning importance. It is considered that the art of winemaking technological improvement. the wine cellar had the capacity of 10.400 hl, producing originated from Asia Minor, spreading gradually together Today, on the area of 2.310 ha, about 10 million 3.200 hl of wine and 170 hl of brandy. Today, there are with the viticulture into European countries around the grapevines have grown, Vranac prevailing as the viticultural three wine cellars with the total capacity of 330.000 hl Mediterranean sea. It is considered that the grape was and national pride of Montenegro and with the quality of its and the annual production is 17 million bottled brought to our areas by the Romans and the importance products, Plantaže has raised Montenegro into the very products, namely 150.000 hl of wine and brandy. of the Christian rituals helped the development of the summit of European and world viticulture and wine production.

54 SUPERBRANDS Product In Plantaže they believe that the wines have been "the children of terroir" and that the character and quality of wine originate directly from the vineyard and that is why they have been devoted to the wine production which may express completely their origin. Therefore, when they work in the vineyards and wine cellars, they work with the great respect to their country, to their vineyard and grapes which grow in it. Thanks to its excellent area, soil composition and favourable position, the autochtonous and worldly known grape varieties have been grown successfully in the vineyards of Plantaže. The share of the main grape variety Vranac is about 70% of the vineyards. The national pride of Montenegro! Great world varieties are headed by Cabernet Sauvignon and Merlot and similar. As for the trial blends with Vranac, the varieties Marselan and Petit Verdot particularly stand out. Restaurants destination, that we dispose with the serious potential of Among the white grape varieties, our autochtonous The company 13 jul - Plantaže owns two restaurants, the autochtonous wine varieties and that our terroir is variety Krstač stands out. Krstač has been grown in the Jezero and Mareza, near Podgorica, based on the ideal, so that we may also grow, besides the micro locality on Ćemovsko polje and all efforts to authentic Montenegrin cuisine, namely, cuisine of the autochtonous varieties, the great world varieties which transfer it to other world areas were fruitless. Plantaže area,compressing :the sea, mountains and unique Lake get here a new quality which has been promoted has been the only winery that produces wine of this Skadar in the vicinity of Podgorica . through particular campaigns titled as "Power of Terroir". autochtonous variety. As for the whites, besides Krstač, Aiming at keeping the role of the guardian of the they grow: Chardonnay, Sauvignon Blanc and Pinot Blanc. Recent Developments national treasure, such as certainly,the Montenegrin wine At the same time, a great number of trial plantations New technologies and state-of the-art equipment story, because they have the greatest power to do it, the have been grown in the vineyards, with other 20 wine have been introduced and the sales assortment has marketing and PR projects "Plantaže wines - Pride of grape varieties. Particular attention has already been paid been expanded . In the past 9 years, we realised the Montenegro" have been realised successfully last years. to the rejuvenation of somehow forgotten Montenegrin investments in the amount of 30 million euros. The autochtonous white grape variety called Žižak, the wines company invested 13 million euros in the viticultural- Brand Values of which we expect with particular excitement. fruit growing production in this period; 600 ha of The company Plantaže offers to its customers the The portfolio of the winery has been expanded and vineyards and fruit orchards with complete irrigation hand of longterm friendship, based on high quality of its complemented with new labels. Nowadays,the portolio of systems were established; over 17 million euros was products. The company operates in compliance with the Plantaže consists of a rich assortment of the products of over invested in the equipment and the civil works. International Quality Standards : ISO9001, 14001 and 30 different wine labels as well as 4 labels of the brandies. Noticing the trends in the world market, it has HACCP. They introduce regularly new products and follow Besides the wine grapes, Plantaže deals with the been done much in the last years on the redesign of world trends and innovations in the wine production. production of the table grapes. The surface, covering the the old products after the great success of the premium The specific feature of the company is the strategy, table grapes, amounts to 168 ha and it delivers over 2 million wines Luča and Vladika and the new production lines based on the autochtonous wine varieties Vranac and Krstač. kilos annually to the local market and regional markets. Stari podrum and Pro Anima have been launched. The new products will emerge in the market very soon, Production of the grapevine scions These are special, small lots of the limited amounts, made of somehow forgotten autochtonous varieties Kratošija Aiming at the preservation of the autochtonous launched for the first time in the history of Plantaže, and Žižak. These wines are and will be the recognisable grape varieties, the state-of- the art technologies of the and they immediately captured a particular attention hallmark of Montenegro and the symbol of long viticultural production of grapevine scions on the rootstocks, of the lovers and connoisseurs of wine. tradition in these areas. Many world research works confirm suitable to the viticultural terrains of Ćemovsko polje and The projects of development are of the extraordinary the justification of focusing attention to the autochtonous Montenegro, have been adopted. Thanks to the area of importance in the business policy of Plantaže, because their varieties, pointing out the role of the original wine varieties in 40 ha of the mother plots of the grapevine rootstocks, effects may be expected soon and they are the guarantee present and future trends on the wine market. the company provides sufficient annual production for of longevity of this company. The company 13 – jul Plantaže Nature is the most precious richness of the area with rejuvenation of its vineyards and particularly, of the old works on a lot of the projects, such as: the production of its history, culture and tradition, following it. It is the place plantations, covered with the autochtonous varieties. olive oil, installation of the modern cold-storage plant, where both the secret of Podgorica viticultural area and the Peach production of fruit brandies, modern bottling line as well as secret of the success of the company have been anchored. The peach plantation spreads on the surface of about on the projects of development of the wine tourism and The company has never intended to be a stereotype of 85 ha with the average, annual production of 1.200 tons. catering. romantic place and delusive happiness. It has made the The peach varieties ripen in different periods, so the market insland and centre of the fertile soil in Ćemovsko polje, needs to which the peach has been placed, are completely Promotion won the space of the existential security and deposited satisfied. Thanks to the favourable, agrotechnical conditions In its promotions, Vranac has always tried to keep multi - layered patterns of knowledge and know - how. in Ćemovsko polje, Podgorica sub - region, the earliest the Mediterranean spirit of Montenegro, of the varieties ripen at least 10-15 days earlier than in other places. country of mountains, sea, sunshine and wild beauty. www.plantaze.com Pond The project Wine Route launched Montenegro to Facebook: 13.jul Plantaže The recognisability of the trademark Plantaže influenced the map of serious, wine tourist destinations where the that the market takes a great interest, not only in wines and marketing project "Montenegro - the Land of Wine" THINGS YOU DIDN’T KNOW ABOUT… grape brandies, but also, in other products. Thus, the fish pond additionally makes its position stronger. The objective of on Mareza, covering 6.000 m2, produces and sells cc 100 tons the Project is that first of all, we, the inhabitants of of Californian trout annually. Montenegro, become aware that we are a great wine . PNT

› Plantaže is the greatest producer of wine and table grapes in the region. › The length of the fence around Ćemovsko polje is about 60 km. › The total length of the vineyards of Plantaže is 8.300 km and it would take you 4 months to visit it, including the night’s rest. › It would take a 10 km/h tractor to drive its total length, 35 day and night drives. › This length covers the fifth of the Equator or 9.000 visits around Keops Pyramid. It is an approximate distance from Podgorica to Chicago or Seoul. › The most famous world wine magazine Decanter, in its July issue in 2013, proclaimed the premium Vranac as the wine of the month, as the convincing winner regarding the price - quality ratio.

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