PLACEMAKING FOR DOWNTOWN DETROIT

Campus Martius Park, Detroit

Detroit 300 Conservancy’s Mission 2001

• Diversified, year round programming plan • New heart of Downtown Detroit • Improve the image of the City of Detroit • One of the country’s most extraordinary urban spaces • Major catalyst for revitalizing downtown buildings • Improve the quality of life downtown

Detroit’s Gathering Place Campus Martius – Description

Opened in November 2004 Size: 1.6 acres

Features: 2 retractable stages Ice skating rink Central fountain and water walls 2 grassy lawn areas Year-round café Movable tables and chairs Wireless internet

Campus Martius – Programming

Winter Programming Ice skating Holiday tree lighting

Over 200 events programmed May to September Campus Martius – Use Over 750,000 people visited Campus Martius in its first year Over 1 million visitors per year since first year Campus Martius – A Catalyst for Development 2.24 million square feet of new or renovated space opened

• New buildings since 2004: Compuware and One Kennedy Square • Chase Tower and First National bought and renovated by Quicken Loans • Monroe Block will be developed by Quicken Loans • Many residential projects recently finished or underway in the area • Cadillac Square is a new ¾ acre park PLACEMAKING 2012-2013

Grand Circus Park

Grand Circus Park

Capitol Park

Campus Martius/ Cadillac Square

POWER OF TEN: Top Three Public Spaces

Holiday Season 2012 2012 Holiday Visitor and Sales Increase for 50 days between Nov. 9 and Jan. 6

• Rink skater volume + 30% • Fountain Bistro Volume + 36% • Rink Concession + 30% • Compuware transient parking + 52% • Compuware anchor tenants + 78%

Can be attributed to holiday enhancements, better weather, more employees and people downtown, better marketing, better rink experience. PLACEMAKING PROCESS

February 5, 2013 Interviews & Focus Groups

• Key Stakeholder Meetings & Interviews • Focus groups (neighborhood leaders, food entrepreneurs, DEDA)

Placemaking Workshops

• Three Placemaking workshops • Total number of participants: 90 • Broad mix of attendees: – 41% downtown employees – 20% downtown residents – 13% city wide – 25% area entrepreneurs • Number of zip codes represented: 27 Holiday Placemaking Hut

 Two locations (Holiday Market & D:Hive)  Estimated number of participants: 800+  Number of zip codes represented: 166

8 PLACEMAKING RECOMMENDATIONS

Campus Martius/Cadillac Square

LONG-TERM VISION Detroit’s Town Square

• The center of a revitalized downtown • A multitude of activities all year long • A Central Market at Cadillac Square.

Campus Martius/ Cadillac Square LONG-TERM VISION SURF LOUNGE/ BEER GARDEN OUTDOOR DINING MARKET HALL

SquareCampus Martius/ Cadillac LONG-TERM VISION

BEER GARDEN/SURF LOUNGE PREPARED FOOD MARKET STREET CAFE

1. ENTRANCE PLAZA WITH MEETING POINT 2. PREPARED FOOD MARKET AND TRUCKS 3. BOARD GAMES AND PING PONG AREA 4. CENTRAL SEATING AREA 5. LAWN GAMES (MINI-GOLF, VOLLEYBALL, CROQUET) AND LOUNGE CHAIRS 6. SIDEWALK DINING (CLOSE ONE LANE OF TRAFFIC FOR ADDITIONAL OUTDOOR DINING) 7. BASKETBALL COURT 8. BEER GARDEN AND SURF LOUNGE 9. FOOD KIOSKS 10. ACTIVATE GROUND FLOORS AND SIDEWALKS WITH FOOD AND BEVERAGE

Campus Martius/ Cadillac Square 2013 LQC/ POWER OF TEN Lighter, Quicker, Cheaper Outcome

February 5, 2013

Thank You!