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DDP Board and BIZ Board Improvement Zone (BIZ) 41 18 DDP Team Parks and Placemaking 42 22 Our Members Planning 43 24 Financials Safety and Security Cass Ave Cass

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DDP Board and BIZ Board Improvement Zone (BIZ) 41 18 DDP Team Parks and Placemaking 42 22 Our Members Planning 43 24 Financials Safety and Security Cass Ave Cass 2016 ANNUAL REPORT Our mission is to advance Detroit by driving engagement, development and programs that benefit businesses, residents and visitors throughout the Downtown’s urban core. about affiliates 4 26 Downtown Detroit Build Institute Partnership Boundaries 28 5 MoGo, Detroit Bike Share Initiatives and Affiliates 30 6 Detroit Experience Factory About Us 32 8 LIVE Detroit Letters from the CEO and the Board Chair community 10 34 Strategic Direction Events 12 36 Downtown Data Snapshot Partnerships initiatives people 14 38 Downtown Detroit Business DDP Board and BIZ Board Improvement Zone (BIZ) 41 18 DDP Team Parks and Placemaking 42 22 Our Members Planning 43 24 Financials Safety and Security Cass Ave Cass Little Caesars Arena I-75 Woodward Ave Grand River Ave Comerica Park Ford Field MGM Grand Casino GRAND CIRCUS PARK DTE GRAND RIVER PARK PARADISE Gratiot Ave VALLEY Michigan Ave I-375 CAPITOL PARK Monroe Ave M-10 DXF Greektown Casino DDP CAMPUS MARTIUS PARK Fort St CADILLAC SQUARE Jefferson Ave Cobo Center Joe Louis Arena HART Renaissance PLAZA Center DETROIT RIVERWALK RIVARD PLAZA > Detroit River DDP Operated DDP and Detroit Experience QLINE Parks Factory Locations BIZ Area The District People Mover 4 Downtown Detroit Partnership Boundaries Initiatives Affiliates DOWNTOWN DETROIT BUILD INSTITUTE BUSINESS IMPROVEMENT • Business and project ZONE (BIZ) planning classes • Maintaining parks and • Pop-up marketplace public spaces • Educational and professional • Safety and security development workshops • Infrastructure planning • Hospitality • Supplemental lighting • Landscaping MoGo, DETROIT • Community and business BIKE SHARE outreach • Launching spring 2017 • Increased mobility options in 10 Detroit neighborhoods • Flexible, convenient and PARKS AND affordable transportation PLACEMAKING option • Cadillac Square • Campus Martius Park • Capitol Park • DTE Grand River Park DETROIT EXPERIENCE • Grand Circus Park FACTORY • Paradise Valley • Custom tours • Public tours • Welcome Center • Information and resources PLANNING • Event ambassadors • Development support • Community ambassador • Infrastructure planning program • Market studies • Community outreach LIVE DETROIT • Rental listings SAFETY AND SECURITY • Detroit home buying • Awareness and education resources • Public and private • Neighborhood profiles partnerships • City living information • Project Lighthouse and resources • Employer Incentive Programs Initiatives and Affiliates 5 ABOUT US 6 About Downtown Detroit Partnership The Downtown Detroit Partnership (DDP) strengthens and supports Downtown Detroit through strategic initiatives and programs that evolve with the changing needs of the community. DDP convenes business, philanthropic and government partners to ensure that efforts in the creation of a vibrant urban core for Detroit are balanced and all perspectives are considered. About Downtown Detroit Partnership 7 LETTER FROM THE CEO The 2016 Annual Report reflects the success of the Downtown Detroit Partnership’s strategy to build an economically strong and sustained Downtown. It also clearly demonstrates our deep commitment to our three guiding pillars: Convener and Balanced Voice, Steward of Place and Promoter of Equity and Inclusion. The Downtown Detroit facing infrastructure supporting the evolving Partnership and our partners demands of our city. continue to improve the overall environment – public spaces, The voices of our members, partners and mobility, infrastructure, talent stakeholders again helped guide even greater attraction/retention, safety and collaboration resulting in increased access and unique Downtown experiences. mobility with the realization of our bike share These efforts have played program – MoGo. These voices also helped an important role in gaining to establish Downtown Detroit Partnership recognition for our city around as the resource for Downtown-related data, the globe. demonstrating our impact on the Downtown and empirically show our community where From ranking 9th on The New York Times’ additional effort and resources need to be list of top global destinations to being allocated. recognized among the top five cities nationally for minority-owned businesses, Detroit is All of this, in addition to our continued focus getting plenty of positive attention. And as the on sustained operations, led to more-than- Downtown Detroit Partnership continues its double park earned revenue in 2016 compared decades-long work of serving the city’s core, to previous years. We benchmarked against we are proud to be contributing to the story. our peers around the country and validated each new engagement against our three key Building on the successes of 2016, we are pillars. moving into 2017 with an enhanced focus on innovation, partnerships and proven I am proud of our team and energized as return on investment. We have increased the Downtown Detroit Partnership builds a our membership value proposition through Downtown that is a place where people want enhanced outreach, expanded resources to live, work and visit and where companies and newly defined membership levels. We want to locate and invest, in a thriving city connected small businesses and convened abundant with opportunity. stakeholders on a broad, open and inclusive series of engagements. And we continue to demonstrate the value of public spaces and how they change the perception of a city. Public space allows Eric B. Larson for diverse groups of people and ideas to CEO, deliver social and economic returns. With Downtown Detroit Partnership the help of world-class urban planners, we continue to transform the Downtown with protected bike lanes, new parks and forward 8 Letter from the CEO LETTER FROM THE BOARD CHAIR There’s no doubt that we live in a very special city during very special times. No other city in this country has the energy that we see every day and that those who visit rave about. Our energy is contagious and the nation has all eyes on Detroit. The Downtown Detroit Partnership is at the And there’s more to come. By this center of Detroit’s growth. By harnessing time next year, Detroit will have and focusing the creativity of our Downtown joined Philadelphia as the only community, the DDP continues to be the vital American cities to have their four catalyst for change and growth. major sports teams in such close proximity to one another. Our businesses are making positive and lasting imprints on Detroit in the form of incredible As we continue our momentum in development projects – from the new DTE 2017, this legacy can only grow. Park on the west side of Downtown to The Future generations will look back District and everything in between. The District on this time as a critical moment is transforming 50 blocks into an area with in this city’s rebirth. thriving businesses, parks, restaurants, bars, residences and event destinations. So much Thank you for your continued leadership and progress in 365 days! support and for that tireless Detroit energy. In 2016 alone, Downtown: • Topped 70,000 employees at businesses within the Business Improvement Zone • Welcomed 2 million visitors to the Downtown parks Cynthia J. Pasky • Added more than 20 new food vendors Chair, in our public spaces Board of Directors • Added new restaurants literally Downtown Detroit Partnership every week • Generated 42.5 million media impressions around the inaugural Open Streets Detroit events • Achieved a 73/100 walk score, classifying Detroit as a “very walkable” city Letter from the Board Chair 9 STRATEGIC DIRECTION The work of DDP in 2016 was guided by three pillars framing a strategic plan for the organization. The pillars guide DDP and the work done in each of its initiatives and affiliates. 10 Strategic Direction 1 2 3 Enhance DDP’s Enhance Enhance DDP’s role as convener DDP’s role as role as promoter and balanced steward of of equity and voice place inclusion Why it matters Why it matters Why it matters Downtown Detroit is Downtown Detroit is a Downtown Detroit is changing, and as it welcomes resource for everyone — from both business district and the new, it must also the resident who’s lived here neighborhood, as well as acknowledge and celebrate for years to the out-of-towner a top-rated destination for its history. The need for interested in the latest Detroit visitors. Its strength as an context is increasingly buzz. And we want to be urban core impacts the whole important as private sure that, as more and more city and the region. But it will investment and development people take the time to get to not succeed without equitable continue to impact the know this part of the city, they neighborhood mobility and community. feel welcome and appreciate programs and services that what the locals have known all support opportunity and How we approach it along: that Downtown Detroit access throughout the city. DDP is made up of dedicated is full of gems. staff and stakeholders, each How we approach it with unique perspectives. How we approach it Throughout all areas of Whether it’s a formal event With a long history of provided services and inviting community members managing Downtown Detroit’s programming, DDP seeks to share their opinions about public spaces, we know what to create policies and best upcoming projects or a casual it takes to create and maintain practices that include all conversation with a local award-winning parks, and we citizens, cultures, income business owner or resident, continue to look for ways to levels and backgrounds we do our best to listen to innovate our programming as people engage in the all input. Because our ability each year. Recognizing the Detroit experience — both to serve as a balanced voice importance of coordinated Downtown and citywide. We requires that we first hear the efforts around security, recognize that for much of voices of those we serve. infrastructure and all that is our work, the primary focus necessary to a clean, safe is on Downtown, but we and active environment in strive to also acknowledge these spaces, we strive for the value of what lies outside successful collaboration with our geography. Specifically, the public and private sectors Detroit Bike Share, Detroit to make it happen.
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