Smart Central West Digital Strategy
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Smart Central Western Queensland A digitally enabled community strategic plan 1 This page: Near Winton. Image: Tourism and Events Queensland Cover: Birdsville. Image: Tourism and Events Queensland Contents 1 Digital Central West strategic plan 1 2 Development of this strategic plan 3 3 Vision for the region 4 4 RAPAD’s role 5 5 What does this mean for the region? 6 6 Projects 7 6.1 Increased digital infrastructure 9 6.2 Branding the region 10 6.3 Tourism infrastructure 10 6.4 Relocation of services to the community 15 6.5 Economic infrastructure 15 6.6 Entrepreneurship 17 6.7 Skills 18 6.8 Value-adding to the major industries 19 6.9 Data-led councils 20 6.10 A strengthened community sector 21 6.11 Collaboration 22 7 Conclusion 23 1 / A smart, digital Central West strategic plan Central Western Queensland is a broad The strategy itself focusses on the economic development of the region, and the advancement of those five strategic and beautiful area, rich in history and areas, using digital technology as an enabler to allow the productive land. region to access the benefits at a lower cost, to ensure that a broader market can be reached and to enable better The region, constituting 396 609 km², accounts for 22.9 per collaboration between the region, its councils, and its cent of the land area of Queensland and is serviced by seven business sector. local government areas (Barcaldine Regional Council, Barcoo Shire Council, Blackall Tambo Regional Council, Boulia Shire In many cases the projects outlined in this strategic plan Council, Diamantina Shire Council, Longreach Regional have both digital and non-digital components. The non- Council and Winton Shire Council). digital components recognise that, to ensure success, an increase in the demand created by digital means must be Sparsely populated and removed from areas of central met by an increase in supply. service delivery, the area is remote and the core industries, agricultural production, tourism and associated industries, Elements within this strategy are designed to complement are reliant on factors outside the region’s control including the activity of the state and federal government’s policy weather, rainfall and the economic prosperity of the goals and objectives. The RAPAD approach is more localised remainder of the supply chain. based on direct community, business and visitor consultation. All relevant social and economic strategies, plans and The remoteness, the absence of services, funds flowing policies across all layers of government and industry bodies from the region and a lack of diverse opportunities are have been reviewed as part of the strategy development. resulting in a further depopulation as young people seek The activities within this document offer greater value in a opportunities outside the region. shorter timescale with the agility of local control. Moreover, To diversify the economy of the region, increase liveability, the RAPAD approach is based on the principles of the sharing strengthen the social fabric of the community and reverse economy as it seeks to share large amounts of data to depopulation, the Central Western Queensland Remote underpin economic growth in the region. Area Planning and Development Board (RAPAD) have produced this strategy. THIS STRATEGY PRIORITISES INITIATIVES IN FIVE SERVICE AREAS: SERVICE RETENTION AND EXPANSION TRANSPORT Emphasising health, education and training and housing SUSTAINABLE TECHNOLOGY, INDUSTRIES REGIONAL COMMUNICATION (Including agriculture, PLANNING AND THE tourism and the AND CAPACITY DIGITAL ECONOMY diversification BUILDING of the economy) 1 | A DIGITALLY ENABLED COMMUNITY STRATEGIC PLAN The 22.9% of the land area of region Queensland NT WA QLD 396,609 km² SA total area NSW ACT VIC TAS Urandangie Winton BOULIA (S) Muttaburra Opalton Aramac Boulia WINTON (S) BARCALDINE (RC) LONGREACH (RC) Barcaldine Longreach Ilfracombe Jericho Alpha DIAMANTINA (S) Isisford Bedourie Stonehenge Blackall Jundah Yaraka BLACKALL Tambo TAMBO (RC) Windorah Birdsville BARCOO (S) TOWNS MAJOR AIRPORTS MAJOR CONNECTING ROADS RAIL All images on this page (except Longreach) courtesy of Tourism and Events Queensland Diamantina channel country Longreach Barcaldine Jundah Near Winton 2 Blackall Lisa Alexander 2 / Development of this strategic plan In February 2016, the University of Southern Queensland’s Institute for Resilient Regions under Professor John Cole, conducted a series of regional workshops across the region to better understand the community’s aspiration for the longer term future of Central Western Queensland, the options for sustainable development and to better understand the ways the region can be made as resilient as possible. The RAPAD group has been a strong advocate for connectivity in the region for many years. As individual In addition, Glentworth undertook broad consultation with councils and as a collective, the civic leaders of the region a number of people outside the region. We have made an have lobbied hard for extra funding above and beyond the attempt to speak to potential tourists and residents in key National Broadband Network (NBN). As this capability market segments: ‘Generation Y’, ‘Baby Boomers’, has been enabled, RAPAD, as the regional advocate, have ‘Grey Nomads’ and overseas tourists. been exploring ways in which digital tools can enable the aspirations outlined by the community. From that process Glentworth produced a document summarising the region’s strengths, weaknesses, In October 2016, with guidance from the Local Government opportunities and threats, as outlined by the participants Association of Queensland (LGAQ), RAPAD engaged in this process. That document ‘RAPAD Community Glentworth to undertake community consultation Consultation Report’ is the prelude to this document. specifically on the digital aspiration of the region and Readers should read that document prior to this digital produce a Smart Central West Digital Strategy. strategy. Glentworth were in Western Queensland from 31 October The Smart Central West Digital Strategy articulates a until 4 November, during that period Glentworth conducted comprehensive but pragmatic plan to seize the region’s community round-tables in Blackall, Barcaldine, Longreach, opportunities, mitigate the weaknesses, emphasise Stonehenge, Jundah and Winton. In addition, phone the strengths and avoid the threats. This reflects the conferences were held with participants from Diamantina geographical constraints and local conditions within the and Boulia Shires. While in the region Glentworth, RAPAD region. facilitated by RAPAD, made a particular effort to speak to as many people as possible, including both tourists and While digital connectivity is used as a tool to achieve these locals. Glentworth also visited tourist drawcards to test the outcomes it is not used to the exclusion of other tools experience. We estimate that Glentworth spoke to available. It is, instead preferred when it is the cheapest or 105 people during the consultation period. most effective way of achieving an outcome. 3 | A DIGITALLY ENABLED COMMUNITY STRATEGIC PLAN Birdsville. Image: Tourism and Events Queensland 3 / Vision for the region The Central West of Queensland has a across the region will be used to build an even better future for the region. The challenges, which include poor and vision to be a region of choice for families expensive internet connectivity, a narrow demography of and individuals to build a rich, fulfilling life; tourists, a skills gap, a fragmented identity to the outside a place to build a successful business; with world and the remoteness of the region will be mitigated through this strategy. the same levels of service experienced by This will be achieved through a number of targeted those in more populated areas. investments to maximise the region’s strengths, mitigate To enable that vision involves developing economic challenges and seize the region’s many opportunities. prosperity by building on existing strengths across our core RAPAD will take a central role in the coordination of the industries including agriculture and tourism, building new, implementation of the strategy, while the investments to diverse businesses, encouraging investment and innovation enable the required change will be provided by RAPAD, the and maximising our natural and built environment. region’s councils, grants from governments and not-for- The strengths of the region, a strong entrepreneurial profits, our partners and members of the community. vision, supportive institutions, strong existing industries, a compelling lifestyle and a sense of community, bountiful resources, and a variety of different cultures in towns 4 4 / RAPAD’s role Boulia. Image: Tourism and Events Queensland RAPAD is resourced by the seven regional councils to provide a central point to undertake region-wide change. RAPAD has been a key enabler for the region. A critical enabler of this plan is the assumption for RAPAD to expand its role. This need has been brought about by the lack of coordination in several key areas, these are: > Digital strategy, including a Chief Digital Officer for the region > Connectivity strategy > Economic development > Integrated branding > Major events, export and inward investment strategy > Collective negotiating power > Industry engagement > International development RAPAD must take the lead in these key areas, while partnering with councils, telecommunications companies, technology vendors and state and federal governments in implementing this strategic plan.