Predecessors & Pioneers
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IIID Public Library Information Design 6 Predecessors & Pioneers Revised edition 2015 Rune Pettersson Institute for infology IIID Public Library The “IIID Public Library” is a free resource for all who are interested in information design. This book was kindly donated by the author free of charge to visitors of the IIID Public Library / Website. International Institute for Information Design (IIID) designforum Wien, MQ/quartier 21 Museumsplatz 1, 1070 Wien, Austria www.iiid.net Information Design 6 Predecessors & Pioneers Predecessors Pioneers Rune Pettersson * Institute for infology Information Design 6–Predecessors & Pioneers Yin and yang, or yin-yang, is a concept used in Chinese phi- losophy to describe how seemingly opposite forces are inter- connected and interdependent, and how they give rise to each other. Many natural dualities, such as life and death, light and dark, are thought of as physical manifestations of the concept. Yin and yang can also be thought of as complementary forces interacting to form a dynamic system in which the whole is greater than the parts. In information design, theory and prac- tice is an example where the whole is greater than the parts. In this book drawings and photos are my own, unless other information. ISBN 978-91-85334-33-9 © Rune Pettersson Tullinge 2015 2 Preface Information design is a multi-disciplinary, multi-dimensional, and worldwide consideration with influences from areas such as language, art and aesthetics, information, communication, be- haviour and cognition, business and law, as well as media pro- duction technologies. Since my retirement I have edited and revised sections of my earlier books, conference papers and reports about informa- tion design, message design, visual communication and visual literacy. The result is this series of six books: Information Design 1–Message Design Information Design 2–Text Design Information Design 3–Image Design Information Design 4–Graphic Design Information Design 5–Cognition Information Design 6–Predecessors & Pioneers These books include definitions, selected results from research, theoretical considerations, as well as practical guidelines for message design. The intended reader is especially interested in research and theory related to message design, and the design of information materials and information sets. Tullinge, Sweden Rune Pettersson, Ph.D. Retired Professor of Information Design 3 Contents Preface 3 Contents 4 Introduction 8 Our oldest pictures 10 The Blombos Cave 12 Basic elements in a picture 13 Graphic symbols 15 Body art 16 The Chauvet Cave 19 Carved figures 22 Pottery 23 Ertebølle culture 24 Funnelbeaker culture 26 Pitted ware culture 27 Corded ware culture 28 Rock carvings 29 Northern rock carvings 30 Southern rock carvings 33 Newgrange 35 A large turf mound 35 The winter solstice 36 Neolithic rock designs 37 Stonehenge 39 Sierra de San Francisco 41 The Bronze Age culture 44 A rich visual world 45 Purposes and functions of rock art 46 Motifs in rock art 50 Design or art? 59 Herculaneum and Pompeii 64 4 Early writing systems 66 Books of the dead 68 Pharaoh Amenhotep II and Sennefer 69 Rune stones 71 Image stones 73 Inscribed verbal and visual messages 76 The Tjängvide rune stone 76 The Sparlösa rune stone 78 The Ramsund inscription 82 The Spånga rune stone 83 The large Jelling stone 84 Pictures in churches 91 The movie in Chichén Itza 92 Temple cities 92 Chichén Itza 95 An early “strip” 99 Basilica of San Francesco d'Assisi 101 The Upper Church 102 Giotto di Bondone 103 Parish churches 104 Why were churches decorated? 105 Albertus Pictor 106 The church decorations 107 The audiences 113 Lighting conditions 113 Sources of inspiration 115 An early information designer 118 Architecture and sculpture 120 Bernt Notke 123 Gianlorenzo Bernini 124 The father of the Baroque style 125 Motion designer 126 5 Light designer 129 Sound designer 131 Paintings and drawings 132 Leon Battista Alberti 134 Peter Paul Rubens 136 Early books 138 Manuscripts 139 Aesthetic decorations 139 Visual instructions 140 Woodcuts 141 Biblia pauperum 142 Johann Gutenberg 146 Movable type 146 The 42 line page 148 Rapid dissemination 150 Technology for words 151 Andrea Alciati 152 Renaissance emblem books 152 Emblematum liber 153 Cesare Ripa 160 Iconologia 161 Conscious work 164 Andreas Vesalius 165 The Fabrica and the Epitome 167 Controversial knowledge 169 Iohannes Amos Comenius 170 Philosophy of education 171 Orbis Sensualium Pictus 172 Dénis Diderot 174 La Grande Encyclopédie 174 The Age of Enlightenment 178 Graphic design 180 6 Geoffroy Tory 184 Stanley Morison 186 Max Miedinger 187 Early posters 189 Jules Chéret 190 Modern technology 191 The father of the poster 191 Huge production 193 Henri de Toulouse-Lautrec 194 Bohemian lifestyle 195 Moulin Rouge 196 Japanese woodcuts 199 More posters 199 A short life 200 Alfons Maria Mucha 201 Educational posters 203 Early diagram design 205 Joseph Priestley 207 Charles Joseph Minard 208 Michael George Mulhall 211 Willard Cope Brinton 212 Harry Beck 213 Early photography 217 Early film 218 Early television 220 References 222 7 Introduction Where are the roots of information design? Where are the early examples of artefacts where the creators have used combined and effective verbal and visual messages? Who are the major predecessors and pioneers in information design? This book in- cludes some examples of people who have served as inspirers and sometimes as guides in the design of messages with words, images and form. In this book I have used the word predecessor for people who are unknown to us today. In these cases we still have access to the results of some of their work. It may be a painting on the ceiling as well as the walls in a church. In this book I have used the word pioneer for people who we know by their names. These individuals were working as ar- chitects, artists, engineers, graphic designers, mathematicians, painters, photographers, printers, sculptors, statistics, teachers, type designers, typographers, and writers. Many had several professions or skills. Obviously there are many people who have worked in these occupations. I have subjectively selected a few individuals whom I find fascinating. They all lived long before information design was established as a scientific discipline and as an aca- demic subject matter. All of them were working in other occupa- tions. However, their widespread discoveries and their experi- ences can help us to convey clear messages today. Some of these predecessors and pioneers are discussed in the following chapters. There are a number of suggested Inter- net addresses for pictures and video sequences. Memories of past experiences have largely been preserved in written records. Historians often focus on events and human 8 developments that occurred in “blocks of time” or “periods” in our history. However, all these systems are more or less arbi- trary, and they are often very specific to geographical locations. Also the dates of the start and end of a particular period vary. This means that a specific year may a part of different “histori- cal periods” in different geographical locations. This book is an interpretative history of combined verbal and visual messages. It is not a linear sequence. The examples of predecessors and pioneers in information design are not discussed chronologi- cally but rather in a thematic manner. In this book historical periods are mainly related to the de- velopment of architecture, painting and sculpture in Europe. There is a European, or even a Scandinavian, focus in this book. 9 Our oldest pictures Prehistory is the period before written history. By studying carvings, drawings, paintings, pottery, sculptures, and other ar- tefacts, archaeologists may recover some information even in the absence of written records. The controlled use of fire occurred about 800 thousand years ago. Modern humans, Homo sapiens, emerged in Africa 250 thousand years ago. Around 60–70 thousand years ago modern humans migrated out of Africa and spread in different directions. They reached Europe about 40,000 years ago. The first lines in the comprehensive book “The history of art, architecture, painting, sculpture” begins with the following paragraph (Myers & Copplestone, 1990, p. 10): The earliest art known to us goes back to the very dawn of the history of mankind–indeed, it is fair to say that making art is one of the earliest human activities of which we now have a record. The painting and sculpture of the Old Stone Age provably antedates the majority of the basic crafts, even weaving or making pottery. It is far older than metal working, and belongs to a level of society which we now find almost unimaginably primitive.” Since the Neolithic period (approximately 10,000–2,000 BC) people have communicated not only through gestures and sounds, but also by means of visual language (de Jong, 2010, p. 7). Worldwide, hunters and gatherers and later early farmers made use of information systems to advertise services and pro- ducts. Rock art is an archaeological term used to refer to human- made markings placed on natural stone. It is a form of land- 10 scape art. Prehistoric rock art include images that are carved, engraved, or painted on cave walls and ceilings, and on open-air boulder and cliff faces, rocks or exposed glaciated pavements, and slabs, and engraved into the ground. In some parts of the world images were painted or engraved on bone, eggshell, ivory, leather, portable pieces of rock, and on wood. Human and ani- mal figures were also modelled and sculptured from bone, clay, ivory, and stone. Rock art is found in all parts of the globe ex- cept Antarctica. Many terms are used for discussions about prehistoric rock art in the published literature, such as: petroglyphs, rock carv- ings, rock drawings, rock engravings, rock images, rock inscrip- tions, rock paintings, rock pictures, rock records, and rock sculptures.