Swiss Tourism in Figures 2011 Structure and Industry Data

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Swiss tourism in figures 2011 Structure and InduStry data

PartnerSHIP. POLItIcS. QuaLIty. 3

contents

At a glance 4 Legal bases 5 Tourist regions 7 Tourism – an important sector of the economy 8 Travel behaviour of the Swiss residential population 15 Accommodation sector 17 Hotel and restaurant industry 32 Outgoing 37 Tourism infrastructure 38 Formal education 48 International 50 Quality promotion 52 Tourism associations and institutes 55

Edited by Swiss Tourism Federation (STF)

Imprint Production: Béatrice Herrmann, STF | Photo: Yoshiko Kusano, Bern | Print: Länggass Druck AG, 3000 Bern

The data in this publication is the latest available. The publication is also obtainable on www.swisstourfed.ch. Bern, July 2012 4 5

At a glance Legal bases National tourism laws

Due to reference sources, figures either concern the year 2010 or 2011. Marketing Switzerland as a tourist destination Earnings and employment 2010 Federal Act of 21 December 1955 on the Swiss National Tourist Office, from 1995 Switzerland Tourism Total revenue from Swiss tourism 35.5 billion (SR 935.21) Revenue from tourist accommodation, meals or transportation 18 billion

Tourism employment 144 800 full-time employees Promotion of innovation, cooperation and knowledge creation in tourism Federal Act of 30 September 2011 on the Promotion of Innovation, Cooperation and Knowledge share of tourism products 2010 (Tourism satellite account) Creation in Tourism (SR 935.22) Tourist demand in billion CHF Accommodation services 5.2 Promotion of the Hotel Industry Food and beverage serving services 5.2 Federal Act of 20 June 2003 on the Promotion of the Hotel Industry (SR 935.12) Passenger transport services 7.6

Travel agency, tour operator and tourist guide services 2.6 Regional policy

Cultural services 0.3 Federal Act of 6 October 2006 on Regional Policy (SR 901.0)

Recreation and other entertainment services 1.0

Miscellaneous tourism services 0.5 Casinos

Tourism-connected products 5.2 Federal Act of 18 December 1998 on Gambling and Gambling Casinos; (Gambling Act) (SR 935.52)

Non-tourism-specific products 7.8 Special rate for accommodation services Total 35.5 Federal Act of 12 June 2009 on Value Added Tax (VAT Act) (SR 641.20) export revenue 2011 Industry in billion CHF Tourism statistics 1. Chemical industry 74.6 Ordinance of 30 June 1993 on the Conduct of Federal Statistical Surveys (SR 431.012.1)

2. Metal and machine industry 64.0 Nature parks 3. Watchmaking industry 19.3 Federal Act of 1 July 1996 on the Protection of Nature and Cultural Heritage (SR 451) 4. Tourism (Tourism Balance of Payments) 15.6

Cablecars and chairlifts tourism balance of payments 2011 Revenue from foreign tourists in Switzerland in billion CHF Federal Act of 23 June 2006 on Cableways for Passenger Transport (Cableways Act) (SR 743.01) Tourism, including overnight stays 10.5 Source: TERMDAT, terminology database of the Swiss Federal Administration Visitors staying in lodging facilities and with relatives 7.7

Educational & medical stays 2.7

Excursionists, transit visitors, other tourism 2.9

Consumption expenditure of border-zone inhabitants incl. short-term residents (< 4 months) 2.3

Total 15.6

Source: Swiss Federal Statistical Office 6 LEGAL BASES 7

Tourist regions cantonal tourism laws

Canton Internet Law Aargau www.ag.ch Location Development Act of 1 January 2010

Appenzell Innerrhoden www.ai.ch Promotion of Tourism Act of 25 April 1999

Appenzell Ausserrhoden www.ar.ch Tourism Act of 22 September 2003

Basel-Landschaft www.bl.ch Tourism Act of 19 June 2003

Basel-Stadt www.bs.ch Location Development Act of 29 June 2006

Bern www.be.ch Tourism Development Act of 20 June 2005

Fribourg www.fr.ch Tourism Act of 13 October 2005

Geneva www.ge.ch Tourism Act of 24 June 1993

Glarus www.gl.ch Tourism Development Act of 6 May 2007 0 25 50 km

Graubünden www.gr.ch Economic Development Act of 11 February 2004 © Swiss Federal Statistical Office,T hemaKart Jura www.ju.ch Tourism Act of 31 May 1990 As of 2011 Lucerne www.lu.ch Tourism Act of 30 January 1996

Neuchâtel www.ne.ch Tourism Act of 25 June 1986 1 Graubünden: Canton of Graubünden.

Nidwalden www.nw.ch Tourism Act of 25 April 1971 2 Eastern Switzerland: Cantons of Glarus, Appenzell Ausserrhoden, Appenzell Innerrhoden, Thurgau, Schaffhausen (excluding

Obwalden www.ow.ch Tourism Act of 8 June 1997 parts of the district of Schaffhausen) and St. Gallen (excluding parts of the district of See-Gaster).

St. Gallen www.sg.ch Tourism Act of 26 November 1995 3 Zurich Region: Cantons of Zurich, of Zug; Canton of Aargau: parts of the districts of Baden, Bremgarten and Zurzach; Canton of Schwyz: district of Höfe and part of district of March; Canton of St. Gallen: parts of See-Gaster district; Canton of Schaffhausen: Schaffhausen www.sh.ch Law on Contributions to the Cantonal Tourism Organisation of 16 June 2008 part of district Schaffhausen. Solothurn www.so.ch No tourism law 4 Lucerne / Lake Lucerne: Cantons of Luzern, Uri, Obwalden and Nidwalden; Canton of Schwyz (excluding the district of Höfe Schwyz www.sz.ch Law on Economic Development of 27 November 1986 and parts of the district of March); Canton of Aargau: district Muri, parts of Kulm and Lenzburg districts. Thurgau www.tg.ch Law on Actions against Unemployment and for Location Development 5 Basel Region: Cantons of Basel-Stadt and Basel-Landschaft; Canton of Solothurn: districts Dorneck and Thierstein, parts of of 1 January 2006 districts Thal and Gösgen; Canton of Aargau: districts Laufenburg, Rheinfelden, parts of districts of Zurzach, Aarau and Brugg. Ticino www.ti.ch Tourism Act of 30 November 1998 6 Bern Region: Canton of Bern: districts of Emmental, Oberaargau, Bern-Mittelland, parts of districts of Seeland and of Thun; Uri www.ur.ch Regulation of 4 April 2004 on the Promotion of Tourism Canton of Solothurn: districts of Olten, Gäu, parts of district of Gösgen; canton Aargau: district of Zofingen, parts of district Vaud www.vd.ch Promotion of Tourism Act of 12 June 2007 Aarau, Baden, Brugg, Bremgarten, Kulm and Lenzburg.

Valais www.vs.ch Tourism Act of 9 February 1996 7 Bernese Oberland: Canton of Bern: districts of Frutigen-Niedersimmental, Interlaken-Oberhasli, Obersimmental-Saanen, part of the district of Thun. Zug www.zg.ch Tourism Act of 27 March 2003

Zurich www.zh.ch No tourism law 8 Jura & Three-Lakes: Cantons of Neuchâtel, Jura; Canton of Bern: districts of Bernese Jura, Biel / Bienne, part of Seeland; canton of Solothurn: district of Solothurn, Bucheggberg, Lebern, part of the districts of Thal and Wasseramt.

9 Lake Geneva Region (Vaud): Canton of Vaud.

10 Geneva: Canton of Geneva.

11 Valais: Canton of Valais.

12 Ticino: Canton of Ticino.

13 Fribourg Region: Canton of Fribourg. 8 9 TOURISM – AN IMPORTANT SECTOR OF THE ECONOMY

Tourism – an important sector Largest share of income from travel of the economy with overnight stays

Domestic and international tourism are important factors in the Swiss economy. Of a total revenue Switzerland’s income and expenditures related to travel are reflected in the Tourism Balance of Pay- of CHF 35.5 billion in 2010, 18 billion or almost 51 % came from tourist accommodation, meals or ments. On the assets side, it reports Switzerland’s income from travel by foreign visitors in Switzer- transportation. These three tourism products are responsible for 58 % of the total value added from land, and on the liabilities side, it shows expenditure by the resident Swiss population while abroad. tourism. For system-related reasons, the figures in the Tourism Balance of Payments differ slightly from the values in the Tourism Satellite Account. See the footnote 1 on the previous page regarding this point. Tourism – an invisible export The expenditure of foreign guests in Switzerland has the same effect on the Swiss balance of payments The Tourism Balance of Payments is based on numerous data sources including surveys of visitors as the export of goods and services. Approximately 6 % of Switzerland’s export revenue come from and households as well as accommodation statistics. tourism. 1 Tourism Balance of Payments Export revenue Revenue from foreign tourists Expenditure of Swiss tourists abroad 2 1 2 1 2011 2010 2009 2008 2007 Revenue / Expenditure in billion CHF 2011 2010 2009 2011 2010 2009 Industry 2 in billion CHF Tourism, including overnight stays 10.5 10.5 10.1 9.4 8.9 9.5

1. Chemical industry 74.6 75.9 71.8 71.9 68.8 Visitors staying in lodging facilities and 7.7 7.9 7.6 2. Metal and machine industry 64.0 63.6 58.1 74.0 72.5 with relatives

3. Watchmaking industry 19.3 16.2 13.2 17.0 16.0 Educational & medical stays 2.7 2.6 2.5

4. Tourism (Tourism Balance of Payments) 15.6 15.6 15.4 15.6 14.6 Excursionists, transit visitors, other tourism 2.9 2.9 3.5 3.0 2.7 2.4

5. Textile industry 3.2 3.4 3.7 4.5 4.6 Consumption expenditure of border-zone inha- 2.3 2.1 1.7 bitants incl. short-term residents (< 4 months) 1 The figures in the table above are based on theT ourism Balance of Payments. For system-related reasons, however, they differ slightly from the values in the Tourism Satellite Account. The Tourism Balance of Payments, for instance, also reports expenditure by foreign cross-border Total 15.6 15.6 15.4 12.4 11.6 11.8 commuters and short-stay residents, foreign students at Swiss private schools and foreign students at Swiss colleges and universities, 1 Revised figures which are not included in the Tourism Satellite Account. On the other hand, the Tourism Balance of Payments does not include purchases 2 Provisional figures of tickets (air travel and international rail tickets) from Swiss transportation enterprises made by foreign visitors abroad. Source: Swiss Federal Statistical Office 2 Excluding labour and property income from abroad Source: Swiss Federal Statistical Office 10 TOURISM – AN IMPORTANT SECTOR OF THE ECONOMY 11 TOURISM – AN IMPORTANT SECTOR OF THE ECONOMY

the Satellite Account: Share of individual tourism products Capturing the economic importance of tourism in total tourist demand

The main challenge in capturing economic statistics of tourism is the fact that economic statistics are generally supply-side oriented. The NOGA division into different industries is based on the goods After a steep decline of all aggregates in 2009, the tourism industry had a positive year in 2010. and services they mainly produce. By contrast, tourism as a cross-sectional sector includes several of Despite a decline in demand for tourist accommodation (−0.5 %), demand for characteristic tourism these supply-side defined industries like accommodation, restaurant business, transport providers, products showed above-average growth (+2.7 %). In addition to the growing demand for meals in travel agencies and tour operators to varying degrees. As such, restaurant services are not generally restaurants and hotels (+2.6 %), this was due to additional demand for tourism products in passenger touristic but only insofar as they are actually consumed by tourists. Generally speaking, a good only traffic (+5.8 %) and air traffic in particular (+9.1 %). becomes touristic when being consumed by tourists. Tourism is hence defined by the demand side. The Tourism Satellite Account TSA represents the basic synthesising statistic to measure these eco- shares of the tourism industry in switzerland nomic impacts of tourism. 2006 2007 2008 2009 2010 ¹

A Satellite Account was compiled for 2001, 2005 and most recently for 2008. The TSA indicators Accommodation services are calculated for the interim years. Their aim is to publish initial estimates for the Tourism Satel- Food and beverage serving services lite Account’s main aggregates in a timely and simplified way. The results of the Tourism Satellite Account 2008 are part of the complex system of monetary tourism statistics and provide important Passenger transport services information on the structure of the tourism sector in Switzerland. This structural information is then used to revise the TSA indicators. Since the last Tourism Satellite Account in 2005, there has been no Travel agency, tour operator and tourist guide services new information related to the structure of the tourism sector. Especially those shares of tourism, i.e. the share of demand, added value and employment directly attributable to tourism, can be adapted Cultural services to the economic reality thanks to the newly available information for the year 2008. Recreation and other entertainment services

Miscellaneous tourism services

Tourism-connected products

Non-tourism-speciﬁc products

0% 5% 10 %15% 20%25%

1 First estimate Source: Annual indicators of the Tourism Satellite Account, Swiss Federal Statistical Office 12 TOURISM – AN IMPORTANT SECTOR OF THE ECONOMY 13 TOURISM – AN IMPORTANT SECTOR OF THE ECONOMY

Meals in restaurants and hotels: Decline in tourism employment, highest share of tourist value added higher productivity

Between 2005 and 2009, tourism gross value added as a proportion of total gross value added re- After tourism employment had already declined by 2.7 % in 2009, the downward trend continued in mained the same at between 2.8 % and 2.9 %. The development of shares of accommodation, meals in 2010 (−0.4 %). In 2010, tourism employment was the same as in 2007, with 144 800 full-time employ- restaurants and hotels and passenger traffic reflects the demand situation. Due to a 2.3 % increase in ees. This negative trend is confirmed in particular for products like accommodation (−2.5 %) and demand, total value added also increased by 2 % in 2010. The additional value added in the tourism meals in restaurants and hotels (−0.3 %), while in passenger traffic (+0.1 %) employment remained industry in 2010 was mainly driven by accommodation (+1.5 %), meals in restaurants and hotels nearly unchanged. When considered together, the decline in tourism employment in 2010 and the (+2.6 %) and passenger traffic (+1.8 %). increased tourism value added lead to a significant gain in productivity.

Share of tourism gross value added according to products Tourism employment rate according to products (in full-time equivalents) 2006 2007 2008 2009 2010 ¹ 2006 2007 2008 2009 2010 ¹ Accommodation services Accommodation services

Food and beverage serving services Food and beverage serving services

Passenger transport services Passenger transport services

Travel agency, tour operator and tourist guide services Travel agency, tour operator and tourist guide services Cultural services Cultural services

Recreation and other entertainment services Recreation and other entertainment services

Miscellaneous tourism services Miscellaneous tourism services

Tourism-connected products Tourism-connected products

Non-tourism-speciﬁc products Non-tourism-speciﬁc products

0% 5% 10 %15% 20%25% 010 000 20 000 30 000 40 000

1 First estimate 1 First estimate Source: Annual indicators of the Tourism Satellite Account, Swiss Federal Statistical Office Source: Annual indicators of the Tourism Satellite Account, Swiss Federal Statistical Office 14 TOURISM – AN IMPORTANT SECTOR OF THE ECONOMY 15

Travel behaviour of the Swiss residential population

1 Full-time equivalents according to economic sectors The high rate of travel participation continued in 2010: 85.5 % of the Swiss resident population (in 1000, annual average) undertook trips with at least one overnight stay abroad. A total of 16.6 million trips with overnight 2011 2010 2009 2008 2007 2006 stays were made. On average, 2.6 trips with overnight stays were made per person, of which one trip Service industry Total 2 440.5 2 413.1 2 390.5 2 379.9 2312.9 2 243.2 had a domestic destination.

Men 1 324.2 1 305.0 1 294.2 1 295.9 1 268.3 1 236.4

Women 1 116.3 1 108.1 1 096.3 1 084.0 1 044.6 1 006.8 While women and men make about the same number of trips, a comparison between different age groups and language regions shows differences in travel behaviour: whereas people aged 25 to 44 are Accommodation Total 64.9 67.3 66.9 67.9 65.8 64.4 the most frequent travellers, taking three trips per year, people aged 65 or over take an average of Men 30.9 31.8 31.0 31.0 29.7 29.2 1.7 trips. In addition, the Swiss-German population travelled considerably more frequently (2.7 trips Women 34.0 35.5 36.0 36.9 36.1 35.2 per year) than that of French and Italian-speaking Switzerland (2.3 and 2.1 trips per year, respectively). Food and beverage Total 110.7 113.4 114.1 118.2 115.5 113.7 service activities Men 56.2 57.5 56.9 57.8 55.8 54.7 Number of trips (in 1000) Women 54.5 56.0 57.2 60.4 59.7 59.0 2010 2009 2008 2003 Land transport and Total 91.8 90.2 89.3 89.7 87.4 85.4 Trips with overnight stays 16 595 17 183 20 069 17 871 transport via pipelines Men 79.9 78.4 78.0 78.5 77.2 74.9 Day trips 67 904 75 451 78 654 87 218 Women 11.9 11.7 11.3 11.2 10.3 10.5 Water transport and Total 11.8 10.6 10.8 11.1 10.0 9.3 In addition to trips with overnight stays, data on day trips were also collected. The permanent resi- air transport Men 7.2 6.4 6.4 6.5 6.1 5.7 dent population aged 15 or over made a total of 67.9 million day trips in 2010, corresponding to an

Women 4.6 4.2 4.4 4.6 3.9 3.6 average of 10.7 trips per person. This represents a decline from the previous year of 10 % or 1.3 trips per person.

Jobs statistics: accommodation and food service activities (in 1000) Number of trips (per person)

2011 2011 2011 2011 2010 2010 2009 2008 2003 4th quarter 3th quarter 2th quarter 1st quarter 4th quarter Trips with overnight stays 2.6 2.7 3.2 3.0 Full-time jobs (90 % and over) 142.3 141.3 144.7 145.7 146.9 Day trips 10.7 12.0 12.7 14.8

Men 79.2 77.5 80.0 81.3 81.6 1 Swiss resident population aged 15 or over: 6 358 397 persons as of 31 december 2009 Source: Survey of travel behaviour 2010, Swiss Federal Statistical Office Women 63.1 63.8 64.7 64.4 65.3

Part-time jobs I (50 – 89 %) 36.8 37.8 38.2 37.3 35.4

Part-time jobs II (< 50 %) 34.0 35.5 38.1 37.3 40.0

Total number of jobs (overall) 213.1 214.6 221.0 220.4 222.4

Men 96.5 95.0 98.0 99.5 100.4

Women 116.6 119.6 123.0 120.9 122.0

Source: Employment statistic, Swiss Federal Statistical Office 16 TRAVEL BEHAVIOUR OF THE SWISS RESIDENTIAL POPULATION 17

Accommodation sector overview

Duration and purpose of travel Swiss tourism statistics break accommodation options down into hotel accommodation and supple- Trips with up to 7 overnight stays declined compared with 2009, particularly domestic trips with mentary accommodation. 4–7 overnight stays. But trips with 8–14 overnight stays increased, particularly those with foreign destinations. While trips with 1–2 overnight stays are mainly undertaken in Switzerland, most longer Hotel accomodation journeys have foreign destinations. Holidays and recreation were once again in 2010 by far the main Hotels: reasons for trips with overnight stays. They were cited as the reasons for 66 % of trips, two thirds of Hotels, boarding houses, guesthouses, motels which were holiday trips abroad. The next most often cited reason was visits to relatives and friends Health establishments: (19 % of trips). Business trips, usually with a foreign destination, accounted for only 6 %. Sanatoria which are not subsidised by the canton and convalescent homes with medical management or support, Alpine health establishments, altitude clinics, rheumatic clinics, public spas. Travel destinations In 2010, 6.6 million trips with overnight stays had a domestic destination and 10 million had a foreign Supplementary accommodation destination, for the most part to Italy, Germany and France. Compared with the previous year, mark- Private rooms (holiday homes and apartments): edly fewer trips to France were registered (−28 %) but more trips to Italy (+19 %). For the other foreign These are properties which are offered for rental to third parties. They exclude properties which are destinations, hardly any changes compared with the previous year were observed. solely occupied by the owners or long-term tenants, or their family members. Campsites: Number of trips with overnight stays according to destinations (in 1000) Demarcated sites which are accessible to everyone for the temporary parking of caravans and motor 2010 2009 2008 2003 homes in which they travel, and for the temporary erection of tents.

Switzerland 6 584 6 730 8 922 9 097 Group accommodation: Germany 1 911 2 011 2 776 1 502 Dormitories for tourists and groups, club and association houses, mountain refuges and huts. Austria 763 942 825 524 Youth hostels: Italy 2 060 1 738 1 691 1 859 Switzerland’s official youth hostels.

1 France 1 267 1 764 1 870 1 773 Agritourism:

2 Southeast Europe 864 801 688 573 Agritourism or Farm Holidays refers to tourist offers in the country which, generally speaking, are or-

3 Southwest Europe 860 721 890 685 ganised by farmers themselves and represent an additional source of income. The three most popular The rest of Europe 1 000 1 239 1 123 768 offers in Switzerland are: ‘Swiss Holiday Farms’, ‘Sleep in Straw’ and ‘tourisme-rural.ch’ (combined in The rest of the world 1 280 1 217 1 268 937 the ‘Agritourism Switzerland’ umbrella organisation since june 2011). Unknown 7 20 16 152 Bed & Breakfast: Total 16 595 17 183 20 069 17 872 Bed & Breakfast stands for all kinds of accommodation where a bed and a breakfast are offered. 1 Including overseas departments and Monaco 2 Greece, Turkey, Croatia, Bosnia and Herzegovina, Serbia, Albania, Slovenia, Montenegro, Kosovo,Rumania, Bulgaria, Macedonia 3 Spain, Portugal, Andorra, Gibraltar Accommodation statistics (HESTA) replace the statistics for hotels and health establishments which Source: Survey of travel behaviour 2010, Swiss Federal Statistical Office date back to 1934 but which were discontinued in 2003 due to budget restrictions. In methodological terms, these figures cannot be compared to the old statistics; HESTA has been in operation since 1st January 2005.

Source: Swiss Federal Statistical Office 18 19 HOTEL ACCOMMODATION

Hotel accommodation Hotels and health establishments

In 2011, the Swiss hotel industry recorded a total of 35.5 million overnight stays which was 2 % less Overnight stays by country of residence of visitors (in Millions, rounded values) than in the previous year. Swiss demand amounted to 15.8 million overnight stays, which corresponds Country of residence of visitors Calendar year 2011 Winter season 10/11 Summer season 2011 to a slight fall of 0.1 % compared with 2010. Foreign guests generated 19.7 million overnight stays, i.e. Total 35.5 15.8 19.8 a decrease of 3.5 %. Germans accounted for the strongest foreign demand with 5.2 million overnight Switzerland 15.8 7.1 8.7 stays (−10 % compared with 2010), followed by the United Kingdom with 1.7 million (−8.3 %) and Foreign countries 19.7 8.8 11.1 the United States with 1.5 million (−0.9 %) overnight stays, respectively. In terms of tourist regions, Europe total (excl. Switzerland) 14.1 6.9 7.4 Graubünden recorded the highest number of overnight stays with 5.4 million units (−7.6 %). It was followed by the Zurich Region with 5.2 million overnight stays (+2.6 %) and the Valais with 4.1 million Germany 5.2 2.5 2.8 1 overnight stays (−4.4 %). In 2011, visitors stayed an average of 2.2 nights in hotels and health estab- United Kingdom 1.7 0.8 0.9 lishments in Switzerland. For guests from within Switzerland the average length of stay was 2.0 nights France 1.4 0.7 0.7 while for those from abroad it was 2.3 nights. Among the tourist regions, Graubünden recorded the Italy 1.0 0.5 0.5 longest average stay with 3.0 nights. Netherlands 0.8 0.4 0.5 Belgium 0.7 0.3 0.3

Development of overnight stays Nordic countries 2 0.5 0.3 0.3 Change in per cent compared to the same period of 2010 Russia 0.5 0.3 0.2

Total Foreigners Swiss Spain 0.5 0.2 0.3

January 2.1 0.7 3.9 Austria 0.4 0.2 0.2

February −7.5 −8.5 −6.2 Other countries Europe 1.4 0.7 0.7

March 2.4 1.2 4.0 America total 2.1 0.8 1.3

April 0.6 −0.8 2.3 United States 1.5 0.5 1.0

May −0.5 2.1 −4.0 Canada 0.2 0.1 0.1

June 3.0 0.8 6.5 Brazil 0.2 0.1 0.1

July −3.3 −3.7 −2.6 Other countries America 0.2 0.1 0.1

August −6.2 −9.3 −1.5 Asia total 3.0 0.9 2.1

September −3.7 −6.5 −0.1 Japan 0.5 0.1 0.4

October −3.0 −4.3 −1.7 China (incl. Hong Kong) 0.7 0.2 0.5

November 0.1 −1.9 2.4 Republic of Korea 0.2 0.1 0.1

December −4.9 −7.8 −1.1 Israel 0.2 0.1 0.1

Entire year −2.0 −3.5 −0.1 India 0.5 0.1 0.4

Source: Swiss Federal Statistical Office Other countries Asia 1.0 0.4 0.6

Africa total 0.3 0.1 0.2

Australia, Oceania total 0.3 0.1 0.2

1 Great Britain and Northern Ireland 2 Denmark, Finland, Norway, Sweden, Iceland Source: Swiss Federal Statistical Office 20 HOTEL ACCOMMODATION 21 HOTEL ACCOMMODATION

hotel industry: supply and demand tourist regions cantons Capacity 1 Overnight stays in millions Net occupancy rate in % Tourist regions Rooms Beds Swiss Foreigners Total Rooms 2 Beds 3 Capacity 1 Overnight stays in millions Net occupancy rate in % Canton Rooms Beds Swiss Foreigners Total Rooms 2 Beds 3 Graubünden 18 887 38 767 2.9 2.5 5.4 51.4 42.7 Graubünden 18 887 38 767 2.9 2.5 5.4 51.4 42.7 Zurich Region 16 953 28 761 1.6 3.6 5.2 62.5 50.4

Bern 17 032 33 129 2.3 2.6 4.9 51.4 43.2 Valais 14 100 28 829 2.1 2.0 4.1 49.3 42.5

Zurich 13 641 23 287 1.2 3.2 4.5 65.4 52.9 Bernese Oberland 11 844 23 678 1.7 2.0 3.6 52.9 45.7

Lucerne / Lake Lucerne 12 475 24 356 1.5 1.9 3.4 47.2 39.5 Valais 14 100 28 829 2.1 2.0 4.1 49.3 42.5 Geneva 9 034 14 798 0.6 2.2 2.8 65.1 52.7 Geneva 9 034 14 798 0.6 2.2 2.8 65.1 52.7 Lake Geneva Region (Vaud) 9 328 17 744 1.0 1.6 2.6 52.5 41.2 Vaud 9 328 17 744 1.0 1.6 2.6 52.5 41.2 Ticino 8 583 16 827 1.4 1.0 2.4 47.4 40.2 Ticino 8 583 16 827 1.4 1.0 2.4 47.4 40.2 Eastern Switzerland 9 787 19 208 1.2 0.8 2.0 38.4 29.6 Lucerne 5 952 11 211 0.7 1.1 1.7 52.6 43.4 Basel Region 5 833 10 127 0.5 0.9 1.5 53.4 39.9 Basel-Stadt 3 820 6 475 0.3 0.8 1.1 60.7 46.0 Bern Region 5 744 10 081 0.7 0.7 1.4 51.0 40.1 St. Gallen 5 057 9 690 0.6 0.5 1.1 39.4 31.0 Jura & Three-Lakes 4 091 7 755 0.4 0.3 0.7 36.4 26.9 Aargau 3 217 5 319 0.4 0.3 0.7 47.0 37.0 Fribourg Region 2 061 4 144 0.3 0.2 0.4 39.0 29.5 Schwyz 2 386 4 621 0.4 0.3 0.6 42.7 39.9 Total 128 719 245 072 15.8 19.7 35.5 51.6 41.9 Obwalden 2 184 4 332 0.3 0.3 0.6 45.9 38.9

Fribourg 2 061 4 144 0.3 0.2 0.4 39.0 29.5 Top destinations Thurgau 2 023 3 549 0.2 0.2 0.4 41.7 32.4 Capacity 1 Overnight stays in millions Net occupancy rate in % Solothurn 1 635 2 801 0.2 0.2 0.4 45.2 35.9 Destinations 4 Rooms Beds Swiss Foreigners Total Rooms 2 Beds 3

Zug 1 185 1 874 0.1 0.2 0.3 56.1 44.8 Zurich 7 538 12 875 0.6 2.1 2.6 69.3 56.3

Basel-Landschaft 1 369 2 552 0.1 0.1 0.3 41.2 29.6 Geneva 6 195 10 067 0.3 1.7 1.9 64.7 53.1 Zermatt 3 205 6 235 0.5 0.8 1.3 66.9 61.2 Uri 1 298 2 689 0.1 0.2 0.3 36.7 28.2 Lucerne 2 925 5 521 0.3 0.8 1.1 66.9 56.5 Neuchâtel 1 243 2 423 0.1 0.1 0.2 37.3 26.9 Basel 3 730 6 304 0.3 0.8 1.1 61.7 46.8 Nidwalden 875 1 851 0.1 0.1 0.2 42.3 32.9 Davos 2 858 5 494 0.4 0.4 0.8 55.2 47.7 Appenzell Innerrhoden 605 1 856 0.1 0.0 0.2 43.5 27.5 Lausanne 2 176 3 879 0.2 0.5 0.7 67.0 51.9 Appenzell Ausserrhoden 964 1 713 0.1 0.0 0.1 29.9 23.8 St. Moritz 2 250 4 255 0.2 0.5 0.7 61.9 54.4 Schaffhausen 639 1 245 0.1 0.1 0.1 40.8 30.1 Bern 2 080 3 591 0.3 0.4 0.7 64.4 53.1 Glarus 751 1 623 0.1 0.0 0.1 30.1 24.0 Interlaken 1 615 3 112 0.2 0.5 0.7 65.9 59.4 Jura 852 1 725 0.1 0.0 0.1 22.7 17.5 Lugano 1 620 3 042 0.2 0.3 0.5 56.6 48.3 Total 128 719 245 072 15.8 19.7 35.5 51.6 41.9 Opfikon 1 422 2 481 0.1 0.4 0.5 69.9 57.8 1 Only open establishments (available rooms and beds) Grindelwald 1 434 3 028 0.2 0.3 0.5 60.7 51.5 2 Number of room nights in per cent of the net room capacity 3 Number of overnight stays in per cent of the net bed capacity Lauterbrunnen 1 350 2 703 0.1 0.4 0.5 60.7 56.1 4 Top 14 destinations based on overnight stays in 2011 Switzerland 128 719 245 072 15.8 19.7 35.5 51.6 41.9 Source: Swiss Federal Statistical Office 22 HOTEL ACCOMMODATION 23 HOTEL ACCOMMODATION

Supply in hotels and health establishments Although the tourism industry continued to be significantly impacted by the financial crisis in 2011,

Surveyed Surveyed Surveyed Open Available Available the construction activity underwent a turnaround last year. The negative trend triggered by the cri- Year Establishments Rooms Beds Establishments Rooms Beds sis can be overcome and investments in hotel construction are experiencing a growth spurt. This 2007 5 635 141 596 270 146 4 954 127 710 241 019 is especially also due to a step-up in building construction related to major projects. In 2011, total 2008 5 582 141 680 270 487 4 924 127 923 241 345 investments in hotel and restaurant construction of CHF 1.13 billion were 35.21 % higher than in the 2009 5 533 142 551 273 974 4 866 127 758 241 635 prior year. Total capital expenditures on building are expected to rise slightly in the years ahead to an

2010 5 477 142 815 275 193 4 827 128 865 245 251 amount of approximately CHF 1.15 billion by 2017.

2011 5 396 142 101 273 969 4 773 128 719 245 072 Statistics of total loans in the hospitality service industry

in million CHF Limits Use Star rating system in hotels and health establishments 12 000

Open Available Available Net occupancy rate Net occupancy rate 10 000 Category Establishments Rooms Beds in % (rooms) 1 in % (beds) 2 RevPAR 3 1 star 37 1 395 3 118 63.7 47.5 86.0 8 000

2 stars 244 6 976 13 281 58.4 47.4 68.2 6 000 3 stars 899 31 813 58 739 57.6 48.0 85.6 4 000 4 stars 421 30 353 53 821 61.9 52.2 128.2 2 000 5 stars 82 9 875 16 905 55.8 47.3 284.3

No information 2 801 42 217 85 628 37.5 29.6 39.6 0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 No category 290 6 090 13 581 47.9 38.1 65.8 Source: Swiss National Bank, Monthly Bulletins of Banking Statistics Total 4 773 128 719 245 072 51.6 41.9 94.5

Development of construction activities in the hotel and restaurant sector Size of hotels and health establishments

Size of establishment Open Establishments Cumulative in % Cumulative in million CHF Construction activities Construction activities, forecast 1200 0 to 10 beds 773 773 16.2 16.2 1000 11 to 20 beds 1 038 1 811 21.8 37.9

21 to 50 beds 1 603 3 414 33.6 71.5 800

51 to 100 beds 859 4 273 18.0 89.5 600

101 to 150 beds 257 4 530 5.4 94.9 400 151 to 200 beds 102 4 632 2.1 97.0 200 201 to 300 beds 81 4 713 1.7 98.7 0 301 and more beds 61 4 773 1.3 100.0 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017

1 Number of room nights in per cent of the net room capacity Source: BAKBASEL, Hochbauprognose 2011 – 2017 2 Number of overnight-stays in per cent of the net bed capacity 3 RevPAR = revenue / (available rooms * open days), verified by hotelleriesuisse Source: Swiss Federal Statistical Office 24 HOTEL ACCOMMODATION 25 HOTEL ACCOMMODATION

Facts and figures from professional discussion forums (2010)

For almost 70 years hotelleriesuisse has been organising and coordinating the exchange of information room average (in CHF) between its members through professional discussion forums. The results of the discussion forums of The room average indicates the average revenue per room. hotelleriesuisse (approximately 160 operations) cannot claim to be representative or complete. How- Hotel category 3 stars 4 stars 5 stars Mean value ever, they provide valuable information from a group of leading and larger operations regarding devel- 2010 162.15 231.20 533.40 260.76 opments and changes during the fiscal year. All figures are averages. 2009 156.55 232.40 550.90 261.80 2008 156.80 233.70 554.75 275.30

Hotel Benchmark 2010 (in %) 2007 151.15 220.70 492.35 247.85 Hotel category (in %) 3 stars 4 stars 5 stars Source: hotelleriesuisse Number of hotels 50 73 26 Sales revenue 41.0 41.7 37.2 Occupancy rate Revenue rooms excluding breakfast 55.0 51.3 54.1 Occupancy rate based on available days indicates how often a room was occupied on the days on Revenue from other services 4.1 7.0 8.8 which it was available. Total sales 100.0 100.0 100.0 in % 2007 2008 2009 2010 Direct operating expenses −15.8 −15.1 −13.8 80 Gross profit I 84.2 84.9 86.2

Personnel expenditures −38.0 −39.8 −42.3 60

Gross profit II 46.3 45.1 44.0 40 Other operating expenses −15.9 −15.7 −17.8 20 Operating result I 30.4 29.4 26.1

Hotel management expenditures −5.6 −4.2 −2.4 0 3 stars 4 stars 5 stars Mean value Operating result II 24.8 25.3 23.8 Source: hotelleriesuisse Maintenance and replacement −5.7 −6.3 −6.9

Gross Operating Profit (GOP) 19.1 19.0 16.9 RevPAR

Key figures Revenue per available room is a meaningful ratio in terms of value added of available rooms. Number of rooms 45.3 81.2 137.4 in CHF 2007 2008 2009 2010 400 Occupancy rate based on available days in % 68.6 67.1 61.3

Average stay in days 2.51 2.62 3.15 300 Room average in CHF 162.15 231.20 533.40 200 Revenue per room in CHF 36 702 50 902 101 553

Return on food sales in % 61.1 67.7 67.9 100

Return on beverage sales in % 68.4 69.9 74.2 0 F & B return in % 61.6 68.8 69.8 3 stars 4 stars 5 stars Mean value Source: hotelleriesuisse Total sales in CHF 3 439 129 8 366 822 26 128 436 Source: hotelleriesuisse More information is provided in the publication ‘Yearbook of the Swiss Hotel Industry’, available from hotelleriesuisse, P.O. Box, 3001 Bern. 26 27 SUPPLEMENTARY ACCOMMODATION

Supplementary accommodation1 holiday apartments classified holiday apartments & guest rooms

Holiday apartments by regions

Number of permanently and part-time occupied apartments Tourist region Total Apartments total Permanently occupied Occupied part-time Unoccupied Bern Region 0 7 40 25 4 76 Switzerland 3 569 181 3 027 829 419 819 121 533 Bernese Oberland 51 532 1 643 468 67 2 761 Source: Swiss Federal Statistical Office, as of census 2000 Fribourg Region 1 22 151 61 5 240

Geneva 1 6 0 1 0 8

Analyses of Supplementary accommodation ‘PASTA light’ Lake Geneva Region 32 174 394 164 9 773

The precise number of touristic second homes in Switzerland is currently not known. The following Graubünden 110 1 053 3 906 998 101 6 168 analyses are based on reports and information regarding residential units used for tourism, which Jura & Three-Lakes 0 23 177 110 25 335 were collected by municipalities, tourism offices, STF classification offices and reservation systems. Lucerne / Lake Lucerne 12 89 643 199 33 976 The reported figures therefore do not reflect the total non-hotel overnight stays in Switzerland. Eastern Switzerland / Liechtenstein 1 81 331 120 34 567

Ticino 26 222 929 217 25 1 419 One third of all reported destinations have no record of overnight stays or the number of holiday Valais 285 1 531 4 800 1 295 92 8 003 apartments – around half declare the number of overnight stays for each calendar year and approximately a sixth of all destination reports the amount of overnight stays for the tourism year (summer Zurich Region 0 1 73 6 0 80 and winter season). The total amount of overnight stays in Swiss holiday apartments is estimated in Total 519 3 741 13 087 3 664 395 21 406 the region of 18 million (basis: last census FSO 2003).

Overnight stays holiday apartments guest rooms by regions Apartments Overnight stays Apartments Overnight stays

Calendar year 23 522 4 611 955 Tourism year 2010 / 2011 10 732 765 380 Tourist region Total Basel Region 0 1 0 0 0 1

Bernese Oberland 1 0 15 10 0 26 guests’ country of origin in % Rest of the world – in detail in % Fribourg Region 0 1 7 1 0 9

Switzerland 63.0 United States 21.0 Lake Geneva Region 6 13 37 4 1 61

Germany 15.0 India 18.0 Graubünden 0 0 1 2 0 3

Netherlands 6.0 Israel 17.0 Jura & Three-Lakes 0 5 68 41 3 117

France 3.0 United Arab Emirates 7.0 Lucerne / Lake Lucerne 0 4 3 8 1 16

Great Britain 2.5 Kuwait 6.0 Eastern Switzerland / Liechtenstein 0 2 7 9 1 19

Belgium 2.5 Australia 5.5 Valais 0 0 3 2 0 5

Russia (Russian Federation) 1.0 Saudi Arabia 5.0 Total 7 26 141 77 6 257

Italy 1.0 Japan 4.5 For more information on the classification of holiday apartments and guest rooms, please go to page 54 of this brochure. Source: Swiss Tourism Federation Other Europe 3.0 Canada 3.5

Rest of the world 3.0 Other countries 12.5

1 Non-hotel accommodation Source: Swiss Tourism Federation 28 SUPPLEMENTARY ACCOMMODATION 29 SUPPLEMENTARY ACCOMMODATION

Group lodgings youth hostels

In 2011 CONTACT groups.ch transmitted 2 271 784 overnight stays (−0.8 %) to 679 affiliated group In 2011, youth hostels based in Switzerland recorded a total of 905 000 overnight stays or 3.6 % less accommodations (+0.6 %) in Switzerland. Swiss guests were responsible for 1 775 017 overnight stays. than during the previous year. Domestic demand was at 529 000 overnight stays, which corresponds The strongest foreign demand came from Germany with 298 086 overnight stays. to a decrease of 2.8 %. Foreign demand generated 376 000 overnight stays or 4.7 % less than in 2010. German guests accounted for the largest share of foreign demand with 128 000 overnight stays The average group size was 30 persons (+3.4 %). Guests stayed on average for 4.7 nights (unchanged). (−8.8 % compared with 2010), followed by guests from France with 25 000 overnight stays (−13 %) Stays in summer increased by 4.9 % and in winter they decreased by 8.8 %. and guests from the United Kingdom with 23 000 overnight stays (−9.9 %). In terms of tourist regions, Graubünden recorded the largest number of overnight stays with 148 000 units (+2.7 %), followed by In the seminar sector the following purposes of stay were mentioned: courses, conferences, workshops, Zurich Region with 110 000 overnight stays (−7.8 %) and Ticino with 102 000 overnight stays (−4.1 %). team building, management retreats and events. In the leisure sector the following occasions played In 2011, the average duration of stay in the youth hostels was 2 nights at national level. This number an important role: club trips, sport trainings, holidays for seniors, project weeks, apprentices’ camps, applies to both Swiss citizens and foreign guests. In terms of tourist regions, the largest length of stay holidays for persons with special needs, family holidays, music rehearsals, school trips, youth camps, was registered in Graubünden with a result of 2.6 nights. jubilees, birthdays, weddings. Supply and demand

Supply and demand Surveyed Surveyed Arrivals Overnight stays Average duration Tourist Region establishments beds in 1000 in 1000 of stay Overnight Duration Group Region 1 Establishments Beds Groups Arrivals stays of stay size Graubünden 8 1 030 57 148 2.6

Bernese Oberland 123 8 085 2 773 72 937 351 188 4.8 28 Eastern Switzerland 6 524 31 51 1.6

Fribourg / Neuchâtel 35 2 320 1 229 42 696 168 951 4 37 Zurich Region 7 735 59 110 1.9

Lake Geneva Region 25 2 028 776 23 081 94 904 4.1 33 Lucerne / Lake Lucerne 6 552 43 76 1.8

Graubünden 127 8 766 3 024 83 372 454 728 5.5 30 Basel Region 3 398 x x x

Jura 34 1 897 1 071 33 448 133 519 4 33 Bern Region 4 332 31 52 1.7

Schweizer Mittelland 12 785 287 7914 29 341 3.7 28 Bernese Oberland 5 476 25 54 2.1

Eastern Switzerland 56 3 871 1 785 52 582 230 526 4.4 31 Jura & Three-Lakes 3 266 x x x

Basel Region 4 311 154 3 632 11 063 3 24 Lake Geneva Region (Vaud) 4 550 44 92 2.1

Valais 162 10 809 3 319 88 208 451 575 5.1 29 Geneva 1 334 x x x

Zurich Region 6 295 180 4 518 13 054 2.9 26 Valais 3 341 24 50 2.1

Ticino 25 1 054 953 19 634 95 072 4.8 20 Ticino 4 602 47 102 2.2

Central Switzerland 70 4 843 1 837 56 286 237 864 4.2 33 Fribourg Region 1 76 x x x

Total 679 45 064 17 388 488 308 2 271 784 4.7 30 Total 55 6 216 453 905 2.0

1 Old FSO definition of regions x = omitted for purposes of data protection (less than 3 open establishments) Source: CONTACT groups.ch Source: Swiss Federal Statistical Office 30 SUPPLEMENTARY ACCOMMODATION 31 SUPPLEMENTARY ACCOMMODATION

campsites 1 Agritourism

In 2011, the campsites recorded 3.1 million overnight stays representing a decrease of 6.8 % compared With approximately 240 000 overnight stays 1 it was a successful year for agritourism in Switzerland. with the previous year. Swiss guests accounted for 1.7 million overnight stays, down 2.3 %. Foreign The office of the umbrella organisation Agritourism Switzerland opened up on 1st June 2011. Its -pur guests generated 1.3 million overnight stays, down 12 %. German guests accounted for 496 000 over- pose is to coordinate the activities of the three founding organisations, ‘Swiss Holiday Farms’, ‘Sleep night stays (−11 % compared with 2010), which corresponds to the highest absolute result among the in Straw!’ and ‘tourisme-rural.ch’ and improve the general conditions for service providers through- foreign countries. They were followed by visitors from the Netherlands with 414 000 (−21 %), and France out Switzerland, while focusing on increasing the value added of the member operations (over 600 and the United Kingdom each with 87 000 (−3 % and −4.5 %, respectively) overnight stays. With a total providers). of 817 000 overnight stays for 2011, Ticino saw a 11 % decrease compared with the previous year, rank- ing first among all tourist regions in terms of absolute overnight stays. It was followed by Valais with ‘swiss holiday farms’ and ‘Sleep in Straw!’: overnight stays and establishments

450 000 (−14 %) and Bernese Oberland with 361 000 (−1.2 %) overnight stays, respectively. For Swit- Overnight stays Overnight stays zerland as a whole the average length of stay was 3.4 nights in 2011. Swiss guests spent an average Tourist region 2 ‘Swiss Holiday Farms’ ‘Sleep in Straw!’ Total 2011 of 3.6 nights on campsites while for foreign guests the number was 3.1 nights. Of all tourist regions Graubünden 4 634 3 152 7 786 Ticino recorded the longest average length of stay with 4.3 nights. Eastern Switzerland 22 858 4 757 27 615 Zurich Region 7 657 2 464 10 121 Supply and demand Overnight Permanently Overnight Average Basel Region 2 859 3 282 6 141 Surveyed Total leased leased Arrivals stays duration Central Switzerland 24 920 9 736 34 656 Tourist region establishments campsites campsites campsites in 1000 in 1000 of stay Schweizer Mittelland 26 304 4 390 30 694 Graubünden 45 5 115 3 543 1 572 73 251 3.4 Western Switzerland 3 5 689 7 005 12 694 Eastern Switzerland 37 4 692 1 714 2 978 58 146 2.5 Bernese Oberland 2 862 2 669 5 531 Zurich Region 28 3 370 1 412 1 958 42 116 2.8 Ticino 2 383 464 2 847 Lucerne / Lake Lucerne 40 5 463 2 625 2 837 110 270 2.5 Valais 778 867 1 645 Basel Region 10 802 252 550 8 21 2.6 Total 100 944 38 786 139 730 Bern Region 10 1 226 858 368 26 60 2.3 Number of establishments 181 172 353 Bernese Oberland 54 5 213 3 352 1 860 108 361 3.3 1 Of which approx. 100 000 overnight stays are attributable to ‘tourisme-rural.ch’ Jura & Three-Lakes 36 5 953 2 566 3 387 67 209 3.1 2 Old FSO definition of regions Lake Geneva Region (Vaud) 44 7 893 3 503 4 390 86 307 3.6 3 Fribourg Region, Geneva, Lake Geneva Region (Vaud), Neuchâtel / Jura / Bernese Jura combined and Geneva 2 Source: Agritourism Switzerland, ‘Swiss Holiday Farms’, ‘Sleep in Straw!’

Valais 65 8 152 6 350 1 801 118 450 3.8

Ticino 36 6 239 5 216 1 022 190 817 4.3 bed and breakfast

Fribourg Region 14 2 703 708 1 995 21 50 2.4 Number of Overnight stays Overnight stays Overnight stays establishments 4 Rooms Beds Arrivals Swiss foreigners total Total 420 56 821 32 100 24 721 907 3 057 3.4 2011 912 2662 5528 170 760 189 421 215 177 404 598 1 Only campsites which are included in the Swiss Business and Enterprise Register (BER). Note: the methodology for calculating the statistic of campsites has been reworked in 2010. 2010 933 2 717 5 602 157 060 168 711 200 151 368 862 More information on: www.tourismus.bfs.admin.ch (in German or French) 2009 867 2 592 5 385 147 511 155 680 199 877 355 557 2 Two regions combined due to data protection (less than 3 establishments in the Geneva tourist region) Source: Swiss Federal Statistical Office 2008 827 2 532 5 191 142 840 146 216 202 475 348 691 4 The accommodation units stem exclusively from the list of members of the Bed and Breakfast Switzerland organisation and can be hotel establishments and holiday apartments. Source: Bed and Breakfast Switzerland GmbH 32 33 HOTEL AND RESTAURANT INDUSTRY

hotel and restaurant industry major employer in switzerland

217 282 employees (2011) Sales development compared to same quarter of the previous year

8 973 trainees in basic vocational education and training (2010) Hotel Hotel and restauration industry Restaurant 26 800 hotel and restaurant establishments (2009) 8

27.7 billion francs annual turnover in catering business and hotels (2009) 6

913.8 million francs paid in VAT (after pre-tax deduction) (2009) 4 2 or 0 9.2 % of the overall net Federal Tax Administration (FTA) receivables (2009) –2 –4 Switzerland’s hotel and restaurant industry, with its 217 282 employees, is an important employer –6 in Switzerland. Some 5 % of the country’s employees work in the hotel and restaurant industry. In –8 addition, this industry employs some 9 000 young people as trainees (apprentices) within the frame- –10 work of basic vocational education and training. In addition to the jobs in the hotel and restaurant –12 2003 2004 2005 2006 2007 2008 2009 2010 2011 industry itself, the sector indirectly generates many other jobs – within the construction industry, in Source: Survey KOF (economic research department of the Swiss Federal Institute of Technology, Zurich) in cooperation with GastroSuisse agriculture, and in specialised trade. For instance, half of the meat in Switzerland is consumed in the restaurant industry. This means that jobs are created both in agriculture and the butchery business. Hotel and restaurant industry (restaurant and accommodation): Change in sales compared to the prior year quarter The current census by the Federal Statistical Office (2008) counts some 26 800 hotel and restaurant establishments in Switzerland. Of these, 81.6 % are restaurants, 18.4 % hotels with restaurants, 6.4 % 1st quarter – 2.2 % 3rd quarter – 6.2 % bars and 1.2 % hotels without a restaurant. The hotel and restaurant industry generated an annual 2nd quarter – 1.8 % 4th quarter – 4.4 % turnover of around CHF 27.7 billion. The hotel and restaurant industry makes a substantial contri- Source: GastroSuisse bution to VAT revenues. In 2009, it paid the net sum of CHF 913.8 million in VAT. The approximately 26 874 restaurants and hotels liable for tax thus contributed 9.2 % of the overall Federal Tax Adminis- Sales in the hospitality industry fell markedly in the year 2011. Year on year, industry turnover was tration volume of CHF 9.9 billion. down in all four quarters. It can be assumed that the declining consumer sentiment has increasingly affected sales in the hospitality industry. Source: GastroSuisse, Industry Report 2012

Restaurants: Change in sales compared to the prior year quarter

1st quarter – 3.1 % 3rd quarter – 6.0 %

2nd quarter – 2.0 % 4th quarter – 3.3 %

Source: GastroSuisse 34 HOTEL AND RESTAURANT INDUSTRY 35 HOTEL AND RESTAURANT INDUSTRY

The catering industry saw significant falls in sales in 2011 compared to the previous year. The third About a third of all hotel and restaurant establishments (34.1 %) generate maximum annual sales of quarter stood out as particularly negative compared to 2010. Small businesses with fewer than ten up to CHF 350 000. Another large share (43.5 %) attains sales between CHF 350 001 and CHF 850 000, employees were particularly affected by the dismal economic situation last year. while the remainder (22.4 %) reports between CHF 850 001 and 5 million.

Accommodation: An overview of important key ratios for the hotel and restaurant industry 2010 Change in sales compared to the prior year quarter Total turnover per operating day 2 249 CHF 1st quarter – 0.7 % 3rd quarter – 6.5 % Total turnover per employee 106 198 CHF 2nd quarter – 1.5 % 4th quarter – 6.2 % Total turnover per employee and operating day 387 CHF Source: GastroSuisse Turnover per restaurant per seat 7 820 CHF Following a first half of the year that was reasonably good in comparison to the catering industry, Turnover per restaurant per seat and operating day 28 CHF sales in the hotel industry fell sharply in the third quarter compared to the previous year. In the fourth quarter too – in which the catering industry showed a slight recovery – hotel sales continued to fall Turnover from food preparation per seat 5 005 CHF significantly. Turnover from food preparation per seat and operating day 18 CHF Source: GastroSuisse, Industry Report 2012

Turnover per establishment

Annual turnover in CHF In restaurants, the turnover generated per person employed was on average CHF 106 198; and in up to 150 000 hotels with a restaurant the corresponding amount is higher at CHF 110 308. Total turnover per 150 001–250 000 operating day in restaurants was on average CHF 2 249, and in hotels with a restaurant CHF 3 474. 250 001–350 000 Turnover per seat in a restaurant totalled CHF 7 820 or CHF 18 per day of operation. 350 001–550 000 550 001–850 000 For more information, check the publication from GastroSuisse ‘Branchenspiegel 2012’ (‘Industry 850 001–1 100 000 Report 2011’), available from GastroSuisse (phone: 0848 377 111) for CHF 35. 1 100 001–1 500 000 1 500 001–2 000 000 2 000 001–5 000 000 more than 5 000 000 0510 15 20 Turnover per establishment in % Source: GastroSuisse, Industry Report 2012 36 HOTEL AND RESTAURANT INDUSTRY 37

Outgoing Key figures from Swiss travel agencies

Business size: Around 85 % of travel agencies are exclusively active in the ‘Retail’ field and focus on the sales of number of seats per restaurant holiday travel. On average, the equivalent of 3.3 full-time employees is engaged per travel agency. Average sales per travel agency remained virtually stable compared to the prior year, including sales 1–25 seats per employee. In 2010, 213 students commenced their traineeship as ‘salesman / saleswoman in the 26–50 seats travel agency branch’ in 135 training establishments.

51–75 seats Jobs and employees 2010 1 2009 1 2008 1 76 –100 seats Extrapolated turnover, Swiss travel agencies in billions of CHF 12.5 11.7 13.4

101 –200 seats Average number of full-time-equivalent employees per travel agency 3.3 3.0 4.3

201 and more seats Number of employees, extrapolated to the entire sector – – 10 750

Quota of women approx. 83 % approx. 79 % approx. 75 % 0510 15 20 25 30 Portion of businesses in %

Business type: Retailer figures (in CHF) 2010 1 2009 1 2008 1 from discotheques to mountain restaurants Annual payroll total per travel agency 268 433 268 900 367 200

100% Catering trade Annual payroll total per full-time-equivalent employee 82 119 105 000 85 400

9.5% Beverage-oriented businesses 90.5% Restaurants Gross turnover per travel agency 5 317 000 5 300 000 6 700 000 Gross turnover per full-time-equivalent employee 1 047 000 1 059 500 1 230 000 68.4% Bars 43.0% Traditional restaurants 1 Business year 14.8 % Pubs, wine bars 12.7 % Country inn, inn Source: Survey by Swiss Federation of Travel Agencies and University of St. Gallen (Institute for Systemic Management and Public Governance) 9.1% Discotheques, dance halls 8.1% Café, tea room, bistro, brasserie

7. 7% Night clubs, cabarets 6.8% Italian cuisine, incl. pizzerias

6.3% Local restaurants

6.1% Mountain restaurants

3.8% Country-speciﬁc restaurants, excl. Italian cuisine

2.7% Take-away, snack bar

1. 6% Catering in sports centres

1. 4% Canteen or cafeteria in companies, hospitals, schools, etc.

0.8% System catering incl. fast food

0.8% System catering excl. fast food

0.2% Event catering

5.8% Other restaurant types

Source: GastroSuisse, Industry Report 2012 38 39 TOURISM INFRASTRUCTURE

Tourism infrastructure transport

Public transport navigation: Active lake and river cruising in Switzerland The public transport route network on railways, roads, lakes and rivers adds up to a total of 26 662 In 2011 the 16 companies joined together in the Association of Swiss Navigation Companies (ASNC) kilometres. 30 690 stopping points are served. In 2011, 2.35 million passengers made use of a half- transported a total of 12.46 million passengers with 149 boats, approximately 2 % more than in 2010 fare card, 430 000 persons held a general abonnement valid throughout the country and one million with 12.18 million passengers. persons obtained a combined season ticket in one of the 20 regional tariff networks. Lake Lucerne once again topped the list with 2.39 million passengers, followed by the Lake Zurich Climate impact according to method of transportation Horgen–Meilen ferry with 2.19 million passengers, Lake Geneva with 2 million passengers, and Lake Method of transportation Climate impact per kilometre Zurich (incl. Limmat River) with 1.82 million passengers. In terms of distance, on the other hand, performance declined from 2.45 to 2.42 million, which indicates a more efficient use of boats. Inland Long-distance rail traffic 7 grams CO2 waterway transportation covers a network of approx. 1 200 kilometres. Regional rail traffic 11 grams CO2 Source: LITRA, public transport information service Motor coach 53 grams CO2

Regional bus 107 grams CO2 air traffic: almost 43 million air passengers Passenger car 194 grams CO2 In 2011, Switzerland’s airports recorded some 450 690 flight movements (take-offs and landings, only Source: Public Transport Association schedule and charter flights), 8 % more than in 2010. Of the 42.9 million passengers taking off from or One of the densest railway networks in the world landing in Switzerland, about 131 200 used Switzerland as a transit station. The railroad network of Switzerland totals 5 242 kilometres. 2 992 kilometres are part of the Swiss Fed- eral Railways network. The Swiss railways (SBB) operate up to 7 000 passenger trains or 375 000 train Flight movements and passengers Local and transfer Transit Total kilometres per day on their route network. Around half of this consists of long-distance services Airport Movements passengers passengers passengers (Eurocity, Intercity and express trains), the other half of regional and suburban railway services. In Basel Mulhouse 62 169 5 020 987 22 482 5 043 469 2011, Swiss Federal Railways carried 347 million passengers. The average journey distance mounted Bern Belp 7 185 169 288 477 169 765 to 50 kilometres. In addition to Swiss Federal Railways, a further 45 railway companies operate in the Genève Cointrin 133 755 13 003 611 45 349 13 048 960 public transport sector. Lugano Agno 5 412 165 054 – 165 054

Sion 557 6 315 – 6 315 Finely tuned transport network with buses, trams and the PostBus St. Gallen Altenrhein 3 043 94 834 – 94 834 In the year 2010, 43 local enterprises carried passengers through cities and small towns on a 3 545 kilometres long transport network, with tram, trolley-bus and bus. The regional bus network, operated Zurich Kloten 238 569 24 313 250 62 892 24 376 142 by a total of 68 companies, in addition comprises a further 14 484 kilometres (figures including Post- Total 450 690 42 773 339 131 200 42 904 539 Bus). Around 15 500 employees were necessary in order to transport the approximately 1 213 million Source: Federal Office of Civil Aviation, Swiss Federal Statistical Office passengers with both local and regional buses. The 812 PostBus routes operate a network of more than 11 000 kilometres. 1 815 PostBus employees with 2 145 postal buses conveyed 124 million passengers (162 000 seats). In the course of this, the vehicles covered a distance of 104 million kilometres. In addition, 1 566 drivers are employed by PostBus companies.

Source: Public Transport Association, Swiss railway network, PostBus Switzerland Ltd 40 TOURISM INFRASTRUCTURE 41 TOURISM INFRASTRUCTURE

Mountain railways: important in terms of regional economics

Overview of public transport and cableways The mountain regions within the Alps and their peripheral areas are largely dependent on the income generated from tourism. The mountain railways occupy a key position in the tourism value creation chain. They are often the driving force in tourist destinations.

– On 1st April 2010 there were 1 120 cantonally (T-bar lifts and small cableways) and 654 federally licensed facilities in Switzerland; totalling 1 774 aerial tramways, funiculars, circulating tramways and T-bar lifts (excluding small ski lifts and conveyor belts). Approximately half of these facilities are T-bar lifts, and 20 % are circulating tramways (fixed-grip and detachable chair lifts, circulating cabin cable systems, circulating three-cable tramways and funitels).

– Throughout Switzerland, mountain railways hire 3 266 full-time employees and over 6 600 seasonal workers in transport operations alone. And 3 729 additional positions of employment are being offered in other associated branches, such as gastronomy.

– In its core business of passenger transport, Swiss mountain railways achieved in 2011 the sum of CHF 1.02 billion. This is slightly below the result of the record score made in 2009, but it is nonethel- ess above average as far as the last five years are concerned.

– The areas where visitors and locals can take advantage of the Swiss mountain railways spread from the Alps of canton Vaud to Eastern Switzerland and the Graubünden Alps. The cableways from Valais and Graubünden together generate almost two thirds of all passenger transports’ incomes in Switzerland.

Evolution of trade proceeds in Switzerland (in 1000)

in CHF Trade proceeds summer Trade proceeds winter Trend 1 200 000

1 000 000

800 000

600 000

400 000

200 000

0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011*

* Estimate summer 2011

Legend: red = cableways = route network of train, bus and ship grey (without urban networks) Source: Swiss cableways (SCW), Facts and Numbers in favour of Swiss Cableways Industry 2010; Laurent Vanat, season balance 2010/11 Source: Public Transport Association and Swiss Cableways 42 TOURISM INFRASTRUCTURE 43 TOURISM INFRASTRUCTURE

Swiss ski and snowboard schools

Artificial snowmaking In around 160 Swiss ski and snowboard schools, approximately 4 000 ski, snowboard, telemark and Overall ski area accounts for only 0.5 % of Switzerland’s total territory. The slope surface with man- nordic instructors are engaged. During the high season, as many as 7 000 teach in these schools that made snow continues to increase and currently represents 36 % of the ski area (79.2 km2). In order to offer skiing, snowboard, nordic and telemark lessons for both children and adults. On request, there develop man-made snow devices, more than CHF 80 million were invested per year in 2008 and 2009. are also a number of other sportive and comprehensive activities available to guests.

Percentage of ski area with man-made snow compared to overall prepared ski area in Switzerland Statistic teached lessons from Swiss Ski and Snowboard Schools group lessons – Winter 2011/12 in % Austria: 66% (2009/10), Italy: 70% (2007/08), France: 21% (2009/10), *Estimated values 40 35 Adults 11 % 30 25 20

15 Children 89% 10 5 0 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04 05 06 07 08 09* 10 Year Source: Swiss cableways (SCW), Facts and Numbers in favour of Swiss Cableways Industry 2010; ANEF; SNTF; FSÖ evolution of Skier-days and first-time admissions In addition to leisure trends and consumer sentiment, skier-days (in winter) and first-time admissions total of teached lessons 2011/12 (in summer) largely depend on weather conditions. Substandard snowfall during 2010/11 winter sea- by region son and an unfavourable exchange rate led to a diminution of the number of visitors (26 million skier- Bern 224 306 days) by 4.6 % in comparison with the 2009/10 winter season. Due to the Swiss franc’s high exchange Graubünden 642 013 rate and long-lasting periods of bad weather, the number of first-time admissions in summer 2011 Eastern Switzerland 108 672 decreased slightly. Ticino 197 292

Vaud 539 747 Evolution of skier-days and first-time admissions in Switzerland (in 1000) Valais 63 701 First-time admission (summer) Skier-days (winter) * Estimate summer 2011 Western Switzerland 143 995 40 000 35 000 Central Switzerland 8 869 30 000 Total 1 928 593

25 000 Average class size 6.25 20 000 Source: SWISS SNOWSPORTS 15 000 10 000 5 000 0 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011*

Source: Swiss cableways (SCW), Facts and Numbers in favour of Swiss Cableways Industry 2010; Laurent Vanat, season balance 2010/11 44 TOURISM INFRASTRUCTURE 45 TOURISM INFRASTRUCTURE

SwitzerlandMobility

SwitzerlandMobility is the national network of non-motorized traffic for leisure and tourism focusing on the development and communication of the most attractive hiking, cycling, mountain biking, Sales generated as a result of SwitzerlandMobility skating, and canoeing routes in Switzerland. SwitzerlandMobility links these routes with public Since SwitzerlandMobility was launched in the spring of 2008, the interest of the Swiss population transportation and a wide variety of services in the leisure and tourism industry. The supporting body and foreign tourists has grown steadily: while the web portal schweizmobil.ch registered just over of the network is the SwitzerlandMobility Foundation. 1 million visits in 2008, the number jumped to over 3.4 million in 2011. In 2011 the LINK-Institute found that about 2 million people, or 24 % of the Swiss population, are familiar with Switzerland- SwitzerlandMobility route network Mobility.

National routes Regional routes Local routes Number of kilometres Day trips Multiple day trips Equipment Total Hiking 7 60 228 11 000 in million CHF in million CHF in million CHF in million CHF

Cycling 9 53 59 11 000 Cycling 59 74 187 320 Hiking 70 109 35 214 Mountain biking 3 14 136 7 200 Mountain biking, Skating, Sales already included 6 7 13 Skating 3 13 2 1 200 Canoeing in cycling Canoeing 1 8 23 330 Total 135 190 222 547 Total 23 148 448 30 730

Status: 31/12/2011 slow up SwitzerlandMobility, jointly with Switzerland Tourism and Health Promotion Switzerland, is a sup- Overview map of national routes porter of slowUp projects, car-free days of adventure in all regions of Switzerland.

Growth in number of slow up participants 2000 – 2011

Number of slowUp events

500 000 18 16 400 000 15 14 14 300 000 12 10

200 000 6

100 000 3 2 1 1 0 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Hiking Cycling Participants: Mountain biking Skating – 50 % each women and men Canoeing – Average age: 39.6 years Source: SwitzerlandMobility – Expenditures per person: CHF 24.90

Source: SwitzerlandMobility 46 TOURISM INFRASTRUCTURE 47 TOURISM INFRASTRUCTURE

Swiss hiking trails

Switzerland’s network of hiking trails constitutes an important element in the country’s basic tour- Statistics for hiking in Switzerland (2008) ist infrastructure and is intensively used for recreational purposes. Responsibility for the more than There are around 2 million regular hikers in Switzerland and, on average, they do 20 walks a year. The 60 000 kilometres network lies with the cantons. total number of hiking days per annum is over 40 million.

Network of hiking trails per region Place of Number of days walked Number of days residence Number of hikers per person walked Day excursions Total network Paved walks Mountain walks Region 1 of walks (km) (km) (km) Swiss 1.96 mn 20 39.24 mn 32.5 mn Abroad 0.43 5 2.26 2.26 Lake Geneva Region 12 130 2 646 3 557 mn mn mn Total 2.39 mn 17 41.50 mn 34.76 mn Schweizer Mittelland 15 612 4 798 2 590 Source: The economic essentials of Swiss hiking trails. Federal Roads Office and Swiss Hiking, Bern 2011 North-West Switzerland 2 850 978 7

Zurich 2 745 972 16

Eastern Switzerland 18 924 5 849 9 085 Breakdown of spending by hikers in Switzerland

Central Switzerland 8 016 1 989 3 076 Switzerland has around 2.4 million hikers and they spend roughly CHF 1.6 billion per annum on this

Ticino 4 152 431 3 375 activity. Of this total, CHF 1.25 billion goes on return travel, mountain railways and meals, as well as overnight accommodation on excursions lasting longer than a day. Spending on hiking equipment Total 64 429 17 663 21 706 amounts to CHF 350 million. Spending by foreign visitors acounts for around CHF 200 million of the 1 Official FSO main regions of Switzerland Source: Swiss Walks total amount spent on hiking.

Types of hiking trails and their altitude 22% There are 42 000 kilometres of ordinary hiking trails, 23 000 kilometres of mountain trails and around 24% 600 kilometres of Alpine trails. They range in altitude from the lowest point in the country to more than Return travel 3 000 metres above sea level. Mountain railways

Kilometer Mountain trails Ordinary hiking trails Food 8 000 7%

7 000 Accommodation 19 % 6 000 Walking equipment

5 000 28% 4 000

3 000 Source: The economic essentials of Swiss hiking trails. Federal Roads Office and Swiss Hiking, Bern 2011 2 000

1 000

0 200400 600 8001 0001 2001 4001 6001 8002 000 2 200 2 4002 6002 8003 000 Altitude Source: Swiss Hiking, Swisstopo 48 49 FORMAL EDUCATION

formal education Basic vocational education and training Higher vocational education and training: final exams 1

Advanced federal certificate (AFC) 2010 2009 2008 Federal certificates Men Women Total Total Total Certificates of qualification issued Apprentices hired Bereichsleiter/in Hotellerie-Hauswirtschaft 3 79 82 – – Hotel and restaurant 2011 2010 2011 2010 Cabin Crew Member 23 36 59 30 27 Hotel und Gastrofachmann/-frau 36 39 26 41 Gastro-Betriebsleiter/-in 10 14 24 – – Hotelfachmann/-frau EFZ 323 312 379 345 Gastronomiekoch/-köchin 69 13 82 72 81 Koch/Köchin EFZ 1 774 1 809 1 969 2 097 Hotelempfangs- und Administrationsleiter/-in – 9 9 – 13 Restaurationsfachmann/-frau EFZ 741 660 731 786 Koch/Köchin der Spital-, Heim- und Gemeinschaftsgastronomie 20 6 26 18 26

Transport services Restaurationsleiter/-in 9 15 24 14 13 Matrose/Matrosin der Binnenschifffahrt 9 7 9 11 Fachmann/-frau im Tourismus-Management – – – 14 –

Seilbahn-Mechatroniker/-in EFZ 14 16 24 19 Tourismus-Assistent/-in 3 22 25 24 18 Bergführer/-in 23 – 23 30 25

Economy and administration Schneesportlehrer/-in 30 8 38 19 8 Kaufmann/-frau B Seilbahnfachmann/-frau 43 – 43 18 26

Hotel-Gastro-Tourismus 21 33 11 8 Fachmann/-frau im Pisten und Rettungsdienst – – – 27 –

Öffentlicher Verkehr 10 16 0 1

Reisebüro 7 13 6 1 Federal diplomas Manager/-in Gesundheitstourismus und Bewegung 3 8 11 – 11 Transport 7 5 5 2 Manager/-in öffentlicher Verkehr 20 – 20 – 22 Kaufmann/-frau E Betriebsleiter/-in der Gemeinschaftsgastronomie – – – 14 – Hotel-Gastro-Tourismus 228 230 147 144 Küchenchef/-in Produktionsleiter/-in 28 2 30 – 26 Öffentlicher Verkehr 244 242 307 312 Restaurateur/-in 11 9 20 28 32 Reisebüro 203 206 211 197 Restaurationsleiter/-in 1 5 6 – 1 Transport 34 28 39 47 Tourismus-Experte/Expertin – 2 2 9 17

Basic federal certificate (BFC) Diploma of colleges Hotel and restaurant Hauswirtschaftliche Betriebsleitung – 15 15 10 31

Hotellerieangestellte/-r EBA 39 44 49 53 Hotellerie-Gastronomie 183 228 411 411 422

Küchenangestellte/-r EBA 264 264 366 343 Tourismus 33 137 170 299 307

Restaurationsangestellte/-r EBA 101 102 130 147

Seilbahner/-in 8 – 4 5 Diploma of Universities of Applied Services

Source: Swiss Federal Statistical Office Hotel sector – Certificates issued 142 203 345 259 140 Tourism sector (since 2008 Bachelor) – Certificates issued 46 61 107 55 54

1 Data from 2011 will not be available until the end of July 2012. Source: Swiss Federal Statistical Office 50 51 INTERNATIONAL

International tourist arrivals top destinations

International arrivals in million Change in % International arrivals increased by 4.4 % in 2011 to a total of 980 million (939 million in 2010), al- Rank Country of destination 2010 2009 20101/09 2009/08 though the year was impacted by economic turbulences, socio-political change in North Africa and 1 France 77.1 76.8 0.5 −3.1 the Middle East and the nuclear reactor incident in Japan. Europe represented the highest nominal 2 USA 59.8 55.0 8.8 −5.1 growth with a plus of 28 million arrivals. Unlike previous years, arrivals in highly advanced economic 3 China 55.7 50.9 9.4 −4.1 areas increased more than those in the threshold countries. 4 Spain 52.7 52.2 1.0 −8.8

5 Italy 43.6 43.2 0.9 1.2 International arrivals in million Change in % 20111 2010 20111/10 2010/09 6 United Kingdom 28.3 28.2 0.3 −6.4

Europe 502.8 474.4 6.0 2.9 7 Turkey 27.0 25.5 5.9 2.0

Northern Europe 60.9 57.9 5.2 0.1 8 Germany 26.9 24.2 10.9 −2.7

Western Europe 158.3 154.0 2.8 3.7 9 Malaysia 24.6 23.6 3.9 7.2

Central / Eastern Europe 100.8 93.5 7.7 3.7 10 Mexico 22.3 21.5 3.8 −5.2

Southern / Mediter. Europe 182.8 169.0 8.1 2.8 29 Switzerland 8.6 8.3 4.0 −3.7 Asia and Pacific 216.0 204.6 5.6 12.9

North-East Asia 115.5 111.6 3.5 13.8 International tourism receipts Change in % South-East Asia 76.2 69.8 9.2 12.5 in billion US-$ based on local currency Rank Country of destination 2010 2009 20101/09 2009/08 Oceania 11.6 11.6 0.3 6.1 1 USA 103.5 94.2 9.9 −14.7 South Asia 12.6 11.6 8.9 14.4 2 Spain 52.5 53.2 3.9 −9.0 Americas 156.2 149.8 4.2 6.5 3 France 46.6 49.5 −1.1 −7.7 North America 101.0 98.2 2.9 6.5 4 China 45.8 39.7 15.5 −2.9 Caribbean 20.8 20.1 3.6 3.1 5 Italy 38.8 40.2 1.4 −7.2 Central America 8.2 7.9 3.7 3.8 6 Germany 34.7 34.6 5.3 −8.5 South America 26.1 23.6 10.4 10.3 7 United Kingdom 32.4 30.1 8.4 −1.3 Africa 49.8 49.8 0.0 6.7 8 Australia 29.6 25.4 −0.8 10.3 North Africa 16.4 18.7 −12.0 6.2 9 Macao (China) 27.8 18.1 53.5 6.6 Subsaharan Africa 33.3 31.1 7.1 6.9 10 Hong Kong (China) 22.2 16.4 35.4 6.7 Middle East 55.3 60.2 −8.0 15.1 16 Switzerland 15.0 14.1 1.5 −1.4 World 980.0 939.0 4.4 6.5 1 Estimate 1 Estimate Source: World Tourism Organization (UNWTO) Source: World Tourism Organization (UNWTO) 52 53 QUALITY PROMOTION

Quality promotion quality programme of swiss tourism Families welcome / Wellness Destination

The quality programme enables businesses engaged in the tourism sector to examine, Since 1996 Swiss holiday destinations addressing their services to the needs and wishes secure and specifically optimise the quality of services. The three-level programme is of families can apply for the ‘Families welcome’ quality label. In 2011, this quality label supported by twelve industry organisations. was awarded to 24 destinations.

Quality labels awarded Since 2008 the Swiss Tourism Federation has been awarding a wellness destination Level I Level II Level III Total quality label to Swiss holiday destinations specialising in wellness services. In 2011 this 600 quality label was awarded to 7 destinations. 500

400 destinations receiving the label 300 Wellness Destinations F 14 200 Fribourg Region A Charmey D 15 Bernese Oberland B Gstaad Saanenland 100 17

E Valais C Leukerbad 0 16

2007 2008 2009 2010 2011 13 18 G 1 20 Bern Region D Aargau 19 22 Since 1998 a total of 9 596 individuals have been trained and 6 031 quality labels have 1 5 21 A 3 23 Lucerne/ Lake E Weggis Vitznau Rigi B been awarded. QII- and QIII-level certifications increased sharply in 2011. Never before 4 10 Lucerne C 8 9 24 7 2 have so many quality labels been awarded on these two levels. The quality label is valid 6 Zurich Region F City of Baden 11 for three years. 12 Families welcome Wellness Destination Graubünden G Engadin Scuol 1 Bad Zurzach, Bad Schinznach, Rheinfelden labels per industry

Industry Labels in % Industry Labels in % Families welcome Hotel industry 249 44.62 Gastronomy 48 8.60 Fribourg Region 1 Schwarzsee Supplementary accommodation 65 11.65 Snow sport schools 27 4.84 Lake Geneva Region 2 Villars with Gryon, Bex Tourism organisations 58 10.39 Total 558 100.00 Bernese Oberland 3 Diemtigtal 5 Haslital with Hasliberg, Meiringen 4 Lenk Simmental Labels per region Valais 6 Nendaz 10 Bellwald 7 Crans-Montana 11 Grächen 37 2 79 40 8 Leukerbad 12 Saas-Fee / Saastal 1 2 9 Aletsch Arena with Riederalp, Bettmeralp, Eggishorn 12 6 64 Lucerne/ Lake Lucerne 13 Engelberg-Titlis 35 Eastern Switzerland / 14 Sonnenecke Bodensee 16 Braunwald-Klausenpass 9 93 29 53 Liechtenstein 15 Toggenburg 17 Triesenberg Malbun Steg

Graubünden 18 Flims, Laax, Falera with Trin + Sagogn 22 Davos Klosters 31 0–15 10 16–30 50 19 Brigels 23 Savognin 31–45 20 Arosa 24 Maloja 46–60 61–95 21 Lenzerheide Source: Swiss Tourism Federation, Status as of 31/12/2011 Source: Swiss Tourism Federation 54 QUALITY PROMOTION 55

Tourism associations and institutes

Classification of holiday apartments Tourism interest groups and professional associations

and guest rooms Agritourism Switzerland Finkenhubelweg 11, P.O. Box 8275, 3001 Bern, phone +41 (0)31 307 47 40, fax +41 (0)31 307 47 48, www.agrotourismus.ch, The Swiss Tourism Federation classifications comply with international standards and [email protected]. Umbrella organisation for the marketing and coordination of agritourist services in Switzerland with are aimed at providing an idea about the quality and services of holiday apartments over 600 members. and guest rooms in Switzerland. The compliance to expected standards is monitored Association of postgraduate Hoteliers-Restaurateurs SHV/Hotelmanager HF-NDS regularly. Secretariat, Zürichstr. 78, 8118 Pfaffhausen, phone +41 (0)43 355 57 82, fax +41 (0)43 355 57 93, www.vdh.ch, [email protected]. Networking, further education and friendship care for students of the postdiploma course ‘Unternehmensführung resp. Nachdiplom- Year 2011 2010 2009 2008 2007 2006 2005 studium HF-NDS’ of hotelleriesuisse. Classified apartments 21 406 18 546 17 805 16 995 15 195 14 728 14 476 Association of Swiss Tourism Managers (ASTM) c/o FST, P.O. Box 8275, 3001 Bern, phone +41 (0)31 307 47 43, fax +41 (0)31 307 47 48, www.vstm.ch, [email protected]. Classified guest rooms 257 159 297 104 – – – Representation of the professional interests of tourist office managers. Professional development, advisory service, lobbying. A detailed overview of the regional distribution is found on page 27 of this brochure. Source: Swiss Tourism Federation Association of the Swiss Navigation Companies Mythenquai 333, 8038 Zurich, phone +41 (0)43 243 16 57, fax +41 (0)43 243 16 58, www.vssu.ch. Safeguarding the interests of the 16 member shipping companies.

Bed and Breakfast Switzerland GmbH European Ecolabel for tourist accommodation P.O. Box 190, 1752 Villars-sur-Glâne 1, phone +41 (0)79 627 95 49, fax +41 (0)26 400 06 76, www.bnb.ch, [email protected]. Organisation of Swiss BnB host families. Purpose: information, promotion, publication of the ‘Bed and Breakfast Switzerland Guide’, quality standards. The European Ecolabel indicates to guests that the marked establishment uses energy Community of Interest of the Higher Schools of Tourism Management Switzerland and water sparingly, reduces waste products and has a preference for the use of environ c/o Internationale Schule für Touristik AG (IST), Josefstrasse 59, 8005 Zürich, phone +41 (0)44 440 30 90, fax +41 (0)44 271 71 17, mentally friendly materials. www.ist-zurich.ch, [email protected]. Safeguarding common interests towards the public authorities, associations and the general public, promotion of tourism management education and training in Switzerland. Year 2011 2010 2009 2008 2007 20061 2005 CONTACT groups.ch Awarded companies 45 35 7 14 1 5 1 Hotels and Holiday Homes for Groups in Switzerland, Spitzackerstrasse 19, P.O. Box, 4410 Liestal, phone +41 (0)61 926 60 00, 1 Official introduction in Switzerland fax +41 (0)61 911 88 88, www.groups.ch, www.seminar-groups.ch, m.groups.ch, [email protected]. Organisation of the hotels Source: SALADINO Umweltprojekte and holiday homes for groups in Switzerland. Services: worldwide marketing, consultation and settlement services, travel insurance specifically for groups, central rental agency (no commissions).

GastroSuisse Blumenfeldstrasse 20, P.O. Box, 8046 Zurich, phone +41 (0)848 377 111, fax +41 (0)848 377 112, www.gastrosuisse.ch, ibex fairstay (previously: Steinbock Label) [email protected]. GastroSuisse is the association for hotels and restaurants in Switzerland. Around 21 000 members organised in 26 cantonal sections and 4 specialist groups belong to Switzerland’s largest employers’ association in the hospitality industry.

The label examines the sustainable performance of lodging establishments throughout hotelleriesuisse (Swiss Hotel Association) the country in terms of environment, social aspects, regional roots, efficiency and man- Monbijoustrasse 130, P.O. Box, 3001 Bern, phone +41 (0)31 370 41 11, fax +41 (0)31 370 44 44, www.hotelleriesuisse.ch, agement. Ibex fairstay labels are awarded in bronze, silver, gold, or platinum. [email protected]. hotelleriesuisse is the centre of excellence for the Swiss hotel industry and the trade association which represents the interests of the nationally and internationally oriented hotel establishments. The association is a member of the Year 2011 2010 2009 2008 2007 2006 2005 European Hotelstars Union. Awarded certificates 13 17 17 19 0 4 6

Awarded companies 61 54 39 31 12 16 18

Source: ibex fairstay, www.ibexfairstay.ch 56 TOURISM ASSOCIATIONS AND INSTITUTES 57 TOURISM ASSOCIATIONS AND INSTITUTES

Hotel & Gastro Union Swiss Holiday Farms Adligenswilerstrasse 29/22, P.O. Box 4870, 6002 Lucerne, phone +41 (0)41 418 22 22, fax +41 (0)41 412 03 72, Bleihofstrasse, Feierlenhof, 8595 Altnau, phone +41 (0)71 695 23 72, fax +41 (0)71 695 23 67, www.agrotourismus.ch, www.bauernhof- www.hotelgastrounion.ch, [email protected]. Union of employees, professionals and management staff of the ferien.ch, www.reka.ch, [email protected]. Support of the members, information and consultation services, basic and advanced training hotel / restaurant trade of bakers and confectioners. of host families. Quality standards (seal of quality) and classifications. Central booking office at SwissT ravel Savings Fund.

Parahotellerie Schweiz SWISS SNOWSPORTS c/o Swiss Youth Hostels, Schaffhauserstrasse 14, P.O. Box, 8042 Zurich, phone +41 (0)44 360 14 31, fax +41 (0)44 360 14 25, Hühnerhubelstrasse 95, 3123 Belp, phone +41 (0)31 810 41 11, fax +41 (0)31 810 41 12, www.snowsports.ch, www.schweizer- [email protected]. Representation of the interests of quality-conscious Swiss non-hotel establishments regarding skischule.ch, [email protected], [email protected]. Alliance of tourism sector institutions interested in joint promotion of tourism policy matters and the promotion of meaningful partnerships and activities. Members ensure direct quality definition / quality the Swiss Ski School system. Education of ski, snowboard, telemark and cross-country teachers. control and operate their own online reservation platforms. The current members are Bed and Breakfast Switzerland, Interhome AG, Swiss Spa Swiss Travel Fund (Reka), Swiss Youth Hostels und TCS Schweiz (Camping). Via Cantonale 25, 6992 Vernate, phone +41 (0)91 604 58 78, Fax +41 (0)91 604 58 77, www.swissthermalspa.ch, [email protected]. Safety in adventures To safeguard and promote the economic, legal, social and scientific interests of the Swiss thermal spas. In particular, the association Office: beco Berner Wirtschaft, Münsterplatz 3, 3011 Bern, www.safetyinadventures.ch, [email protected], commits itself to respect the qualitative standards imposed by the legal prescriptions related to thermal spas. Certification Body: SQS, LuigiA rigoni, phone +41 (0)81 356 00 21, fax +41 (0)81 356 00 22, [email protected]. Swiss Tourism Federation (STF) The foundation supports the cause of safety for adventure and outdoor activities offered on a commercial basis in Switzerland. Finkenhubelweg 11, P.O. Box 8275, 3001 Bern, phone +41 (0)31 307 47 47, fax +41 (0)31 307 47 48, www.swisstourfed.ch, Certification procedure on the basis of a safety concept; certified undertakings are awarded a safety label. [email protected]. To safeguard the interests of those responsible for tourism in Switzerland and to participate in all tourism policy ‘schlaf im Stroh!’ (siS) decisions; to provide information about the importance of tourism and to contribute to tourism research. Brünigstrasse 49, 6078 Lungern, phone +41 (0)41 678 12 86, fax +41 (0)41 678 12 88, www.schlaf-im-stroh.ch, [email protected]. Swiss Travel Savings Fund (reka) The objective of this Swiss Association is the promotion of agritourist services associated with the protected trademark ‘schlaf im Neuengasse 15, 3001 Bern, phone +41 (0)31 329 66 33, fax +41 (0)31 329 66 01, www.reka.ch, [email protected]. The promotion of social Stroh!’ (‘Sleep in Straw’) and its quality charter, as well as supporting the hosts providing these services. and family tourism, vacation financing by issuing reka currency, running of reka vacation centres, vacation apartment rentals.

Swiss Cableways Swiss Youth Hostels (SYH) Dählhölzliweg 12, 3000 Bern 6, phone +41 (0)31 359 23 33, fax +41 (0)31 359 23 10, www.seilbahnen.org, [email protected]. Schaffhauserstrasse 14, P.O. Box, 8042 Zurich, phone +41 (0)44 360 14 14, fax +41 (0)44 360 14 60, www.youthhostel.ch, To safeguard the interests of the members, information and consultation services, common policies on tariffs and standardized [email protected]. Promotion of youth travel, accommodation for young travellers, youth groups, schools, families, etc. tickets, vocational training and advanced training for personnel at all levels. SwitzerlandMobility swisscamps Spitalgasse 34, 3011 Bern, phone +41 (0)31 318 01 28, fax +41 (0)31 318 01 29, www.switzerlandmobility.ch, Swiss Camping Association, Bahnhofstrasse 5, 3322 Schönbühl, phone +41 (0)31 852 06 26, fax +41 (0)31 852 06 27, [email protected]. Quality assurance, information, development of national, regional and local offers for hiking, cycling, www.swisscamps.ch, [email protected]. Established in 1975. Promotion of camping vacations and classification of camp sites. mountain biking, skating and canoeing.

Swiss Centre for mountain regions (SAB) Touring Club Switzerland (TCS) Seilerstrasse 4, P.O. Box 7836, 3001 Bern, phone +41 (0)31 382 10 10, www.sab.ch, [email protected]. Created in 1943. Lobbying for ch. de Blandonnet 4, 1214 Vernier, phone +41 (0)58 827 27 27, fax +41 (0)58 527 50 05, www.tcs.ch. mountain regions and advisory services for projects in regional development. Assistance to persons in case of emergency all around the world, emergency road service in Europe, tourist service, to safeguard the SWISS CITIES interests of the motorists, legal counseling and support. c/o Switzerland Tourism, Tödistrasse 7, 8027 Zurich, phone +41 (0)44 288 13 23, fax +41 (0)44 288 12 07, www.MySwitzerland.com/ Wellbeing Switzerland cities, [email protected]. Community of interests of 23 cities for the marketing in Switzerland and abroad. Office of Swiss Health Hotels, Bahnhofstrasse 2, 9100 Herisau, phone +41 (0)71 350 14 14, fax +41 (0)71 350 14 18, www.wohlbefinden.com, [email protected]. Swiss Federation of Travel Agencies (SFTA) Representing the interests of health hotels, rehabilitation and convalescent homes. Etzelstrasse 42, P.O. Box, 8038 Zurich, phone +41 (0)44 487 30 50, fax +41 (0)44 480 09 45, www.srv.ch, [email protected]. Association of qualified travel agencies in Switzerland to develop professional skills, protect the interests of the profession, professional assistance to SFTA members. Public corporations Swiss Hiking Federation Swiss Association for Hotel Credit (SGH) Monbijoustrasse 61, P.O. Box, 3000 Bern, phone +41 (0)31 370 10 20, fax +41 (0)31 370 10 21, www.wandern.ch, [email protected]. Gartenstrasse 25, P.O. Box, 8027 Zurich, phone +41 (0)44 209 16 16, fax +41 (0)44 209 16 17, www.sgh.ch, [email protected]. Umbrella organisation of 26 cantonal hiking associations. Promotes hiking trails and hiking in Switzerland. Financing, appraisals, consulting. 58 TOURISM ASSOCIATIONS AND INSTITUTES 59 TOURISM ASSOCIATIONS AND INSTITUTES

Switzerland Tourism (ST) International Tourism Organisations Tödistrasse 7, 8027 Zurich, phone +41 (0)44 288 11 11, fax +41 (0)44 288 12 05, www.MySwitzerland.com, [email protected]. European Travel Commission (ETC) Offices in 26 countries. Increase the demand for Switzerland as a travel, holiday and congress destination. Avenue Marnix 19a, 1000 Brussels, Belgium, phone +32 2 502 01 13, fax +32 2 514 18 43, www.etc-corporate.org, [email protected].

EUROSTAT Federal institutes Joseph Bech Building, 5, rue Alphonse Weicker, 2721 Luxembourg, phone +35 2 4301 33444, fax +35 2 4301 35349, State Secretariat for Economic Affairs (SECO) www.epp.eurostat.ec.europa.eu, [email protected]. Tourism, Holzikofenweg 3b, 3003 Bern, phone +41 (0)31 322 27 58, fax +41 (0)31 323 12 12, www.seco.admin.ch. Hotels, Restaurants & Cafés in Europe (HOTREC) Central federal authority for national and international tourism policies. 111, Boulevard Anspach, P.O. Box 4, 1000 Brussels, Belgium, phone +32 2 548 90 00, fax +32 2 502 41 73, www.hotrec.eu, Swiss Federal Statistical Office [email protected]. Tourism Subdivision, Espace de l‘Europe 10, 2010 Neuchâtel, phone +41 (0)32 867 24 40, fax +41 (0)32 713 62 15, World Tourism Organization (UNWTO) www.statistik.admin.ch, [email protected]. To provide statistics on Swiss tourism (surveys on infrastructure, arrivals and Capitán Haya 42, 28020 Madrid, Spain, phone +34 91 567 81 00, fax +34 91 571 37 33, www.unwto.org, [email protected]. overnight stays in hotels, camping places and youth hostels, tourism balance of payments, reports on special subjects).

Institutes of higher education Institute of Systemic Management and Public Governance at the University of St. Gall (IMP-HSG) Dufourstrasse 40a, 9000 St. Gall, phone +41 (0)71 224 25 25, fax +41 (0)71 224 25 36, www.imp.unisg.ch. University lecturing, research, market research, consulting and expertising in the competence fields of tourism and transportation, regional economic, public management and integrative management.

Institute of Tourism ITW (Lucerne University of Applied Sciences and Arts) Rösslimatte 48, P.O. Box 2940, 6002 Lucerne, phone +41 (0)41 228 41 45, fax +41 (0)41 228 41 44, www.hslu.ch/itw, [email protected]. Study programmes and further education, applied research and consultation in the fields of destination management, sports & events, wellness and health, sustainability, e-tourism, leisure and tourism-related traffic and public transportation.

Institute for Tourism (ITO), HES-SO Valais (University of Applied Sciences of Western Switzerland) TechnoPôle 3, 3960 Sierre, phone +41 (0)27 606 90 01, fax +41 (0)27 606 90 00, www.hevs.ch, [email protected]. BSc study programmes and further education, applied research and consulting especially in eTourism, monitoring and management tools in tourism, destination management, sustainable tourism, market research as well as feasibility and impact studies.

Institute for Tourism and Leisure Research (ITF) at University of Applied Sciences HTW Chur Comercialstrasse 22, 7000 Chur, phone +41 (0)81 286 39 54, fax +41 (0)81 286 39 49, www.itf.ch, [email protected]. BSc and MSc study programmes and further education (CAS, MAS, EMBA) in tourism and leisure management. Applied research and consultation in the areas of destination management, hospitality, client management, and sustainability.

University of Bern, Center for Regional Economic Development (CRED), Research Unit Tourism Schanzeneckstrasse 1, P.O. Box 8573, 3001 Bern, phone +41 (0)31 631 37 11, fax +41 (0)31 631 34 15, www.cred.unibe.ch, [email protected]. Teaching, research and consulting, in particular concerning regional-economics, impact research, macroeconomic questions, sustainability, quality management in tourism and experience economy. FSC-Label