Floriade Expo 2022 Growing Green Cities

14 April 2022 - 9 October 2022 Welcome! An eco-friendly life in the city. Sustainably grown foods. Clean energy. A healthy living environment. Increasing numbers of people are interested in these themes and try to live accordingly in their everyday lives. These themes have even more undiscovered options and opportunities. They are also urgent if you consider the fact that by 2050 68% of the global population will live in cities. The International Horticultural Exhibition Floriade Expo 2022 will show us an optimistic future. It provides a stage for those that think big both nationally and internationally, innovators and intelligent types with green solutions that will make our cities increasingly liveable and sustainable as well as more fun.

Moreover, the Floriade will offer an appealing platform for trade delegations, industry professionals, business clubs thereby attracting a wide-ranging international audience. The seventh Dutch edition of the International Horticultural Expo will again have a lot to offer. This living laboratory stimulates your senses. You will be touched by what you see, smell and taste. The expo is an extraordinary experience. Inspiring conferences, workshops and exhibitions will be provided, alongside surprising tasting sessions and an exciting art and cultural programme. Floriade energises and inspires. Naturally, all this takes place in a beautiful, green environment. We don’t refer to it as ‘the greenest day out’ for nothing. For six months, from 14 April 2022 onwards, Almere will be the stage for the Floriade Expo 2022.

A unique day out for two million visitors as well as a unique opportunity for participants, sponsors or suppliers to share their contributions to the International Horticultural Expo with the world. The opportunities are boundless. This brochure intends to give you a glimpse of Floriade’s green, energetic, promising, innovative world. Stay inspired!

Pieter Cloo, Director Floriade Expo 2022

2 3 International Horticultural Exhibition Floriade Expo 2022 14 April 2022 - 9 October 2022

For six months, starting on 14 Floriade Expo 2022 April 2022, Almere (NL) will be is a thematic is held the stage for the International variation on a once every Horticultural Exhibition Floriade decade Expo 2022. World Expo During the Floriade, the Dutch

horticulture sector, in conjunction is the 600,000 m2 with national and international th 60 participants, will exhibit green 7 edition of the International Horticultural hectares solutions that can make our Exhibition Floriade cities more fun, liveable and sustainable. Prognosis: 2 million visitors

Almere is centrally located in the Amsterdam Metropolitan area, along the A6 motorway

4 5 Founders

Floriade Expo 2022’s founders: joining forces for sustainable, liveable cities

The Nederlandse Tuinbouwraad [Dutch horticulture council], the Future urban Municipality of Almere and the districts Province of Flevoland, Floriade Expo 2022’s three founders, have joined The International Horticultural forces with a single, communal Exhibition Floriade Expo 2022 objective: to find systemic innovations provides Almere with much more and solutions for sustainable, liveable than a unique, international cities. event. After the Expo, Floriade site will be redeveloped into How we aim to do so? By bringing Hortus: a green, healthy urban various groups together from around district for the future. the globe. They will present their best horticultural practices to consumers and colleagues.

6 7 Together with our participants and sponsors we aim to inspire visitors to live greener, healthier lives. We will do so using four sub-themes: “I participate in Floriade Expo 2022 because Floriade not only Greening the City contributes to the economic more greenery value for Almere, Flevoland Feeding the City and the Netherlands, but also improved food supplies to increasing awareness among Energising the City (inter) national visitors of the smarter energy supplies importance of a healthy living and working environment.” Healthying the City more conscious living Jos Vranken, NBTC Holland Marketing Growing Green Cities Appealing cities. Safe and healthy.

Floriade’s theme Growing Green Cities presents the creative, green, sustainable solutions required to make this a reality. This theme is more important than ever. By 2050, some 68% of the global population will live in cities on a mere 2% of the earth’s surface area.*

8 * Source: UN report https://population.un.org/wup/Publications 9 Greening the City Immerse yourself in greenery

Green cities are liveable cities. But how do you make built-up cities greener? Immerse yourself in the arboretum’s greenery: a living catalogue of trees and plants. Every species has a demonstrable role it could play in the cities of the future. A great place for your organisation to share its knowledge.

Feeding the City Sustainable food production for and by cities

Food production is no longer the countryside’s prerogative. It is our pleasure, together with our participants and sponsors, to present solutions in the field of experimental agriculture and horticulture, urban agriculture, artificially produced food, nutrition, health and sustainable agriculture.

10 11 Healthying the City Feel healthy in a healthy city

People want to feel healthy and actively participate in society for as long as possible. Floriade Expo 2022 reveals the search for clean air, water and soil to help you feel in top shape both physically and mentally. Energising the City New sources of energy

Sustainable energy solutions are indispensable. Particularly as the expanding population’s energy requirements are also increasing. Floriade Expo 2022 will show visitors new inventions for generating, storing and saving energy.

12 13 A celebration of green

The Floriade park will be a celebration of green and sustainable technology. New technologies for greenery, food, energy and health will be researched and implemented at this living laboratory. Visitors will be touched by what they see, smell and taste. The park consists of permanent elements and expo-specific ones. All contribute to Floriade’s four sub-themes: Greening the City, Feeding the City, Healthying the City and Energising the City. Inspiring gardens, conferences, workshops and exhibitions will be mixed with impressive attractions, surprising tasting sessions, art and culture. The site will be full of energy and action. Naturally, all in wonderful, green surroundings.

14 15 Real estate Permanent space for learning, meeting, caring

An important, permanent part of Floriade Expo 2022 is the real estate that will become part of the new, green urban district Hortus. For instance, Aeres Hogeschool The Arboretum Almere [a university of applied science] located on the Flevo Campus, will – starting in the 2021 – 2022 Always green academic year – provide a healthy, inspiring learning and working environment for students and staff. The The Arboretum will Food Forum Pavilion will become the meeting place constitute the expo’s for, among others, producers, students and researchers green structure as well collaborating on innovative plans for sustainable future as that of the future food supplies. The Flores building, an eye catcher that urban district Hortus. It serves a variety of commercial purposes during the will be an alphabetically expo will subsequently be sustainably converted into an organised tree and plant apartment block. encyclopaedia that you can walk through.

What makes this arboretum extra unique is that all the trees and plants contribute to a healthy, green city.

16 17 Cable car A ride to the future

An 850-metre cable car link provides a fast, sustainable connection between the southern and northern parts of the Floriade park. The attraction not only provides an amazing view, but also represents an excellent opportunity to study Infrastructure the sustainability potential of Re-using bridges and urban cable cars. concrete, thereby integrating greenery

Green bridges are a must in tomorrow’s green city. The Bruggencampus [bridge campus] Flevoland will display two bridges during the expo constructed from waste flows from Almere. The two bridges are part of the new urban district Hortus’ infrastructure.

“Growing tomatoes on the debris from our Floriade pavilion isn’t a crazy idea. I love showing how far you can go with natural products in the construction industry.” Lucas de Man, director Biobased Creations

18 19 Food outlets and Art and culture shopping A park full of energy and Something for everyone action There are plenty of opportunities for every visitor to grab a bite or a drink. A range of Floriade Expo 2022 will provide art and a wide- restaurants, food trucks and tastings will ranging cultural programme. Exhibitions, live offer local products, healthy snacks and music from classical to jazz, entertainment and meals. And, for the shoppers among us, there orchestras. The park will be full of energy and will be plenty of places to get a Floriade Expo action. 2022 souvenir.

Alongside a daily theatre and music programme, visitors will also be able to enjoy (environmental) art and cinema. Parts of the programme are specifically for children. For instance, we will be building a woodland theatre on the Utopia island where we will create a fun children’s play. There will also be five very special play areas spread across the Floriade site.

20 21 Participants

Unmissable Floriade Expo 2022 provides the opportunity to introduce two million visitors to innovations for sustainable cities. National innovators from and international participants will showcase their concepts for around the globe working towards green, healthy cities where sustainability and liveability are of paramount importance. Floriade Expo 2022 will provide visitors with an introduction to:

Dutch horticulture

Kascomplex

Agroforestry

International participants

22 23 Dutch horticulture Agroforestry International See, smell and taste Where forest and participants agriculture meet Dutch horticulture will present innovations and There won’t be just Dutch organisations at solutions for sustainable, liveable cities. Visitors Agroforestry is a centuries-old form of circular Floriade Expo 2022. Some 40 countries will will experience horticulture and have their senses farming. Agroforestry is scarcely implemented participate to show off what they have in the field stimulated by a huge variety of products. Produce in the Netherlands in contrast to other European of one of the expo’s sub-themes: Greening the horticulture for example will use tasting sessions countries. Agroforestry combines trees and City, Feeding the City, Healthying the City and to enable visitors to taste fresh vegetables shrubs with agriculture and/or livestock farming. Energising the City. and fruit. Their visual cortices will enjoy the Kascomplex This combined farming technique can have a wonderful floriculture. Growers from around A high-tech experience positive influence on biodiversity, soil fertility and National pavilions will present their culture, the Netherlands will have sent in trees, bushes, landscape appeal. plants, flowers as well as local innovations and perennials and flower bulbs. These will all be part The Kascomplex or greenhouse complex is the solutions to the rest of the world. In this way we of the arboretum’s planting and contribute to place for Dutch horticulture in the broadest sense can all inspire each other and share our cultures sustainable, healthy cities. Furthermore, attention of the term to present itself. The Kascomplex will during Floriade Expo 2022. will be paid to sustainable production, innovation represent a journey through horticulture. The and smart utilisation of the means of production. 170-metre long greenhouse will be subdivided into five parts: the Reception, a High-tech Greenhouse, an Experiential Greenhouse, a Technology Innovation Centre and a Greenhouse “Floriade Expo 2022 Restaurant. All-in-all a wonderful stage for the provides a fabulous stage global presentation of your products. for making people more aware of the importance of a healthy working and living environment.” Henk Raaijmakers, de Nederlandse Tuinbouw Raad

24 25 Programmes

So much information and so many ideas on a single Knowledge programme for site is unique. Our special programmes try to entrepreneurs, scientists collate and provide access to knowledge. and government

Educational programmes for During Floriade Dialogues entrepreneurs, scientists school children and government employees will seek the solutions and issues they need to create the green city of The seeds for a sustainable, greener life should be the future. The Floriade Dialogues are organised sown in the young. Local cooperations will involve several times a year in the run up to Floriade Expo as many school children as possible in Floriade Expo 2022. Previous editions were held in Almere, 2022. Amsterdam and Beijing.

26 27 Floriade Academy for students After Floriade

Floriade Academy involves young talent Expo 2022 in the preparations for Floriade Expo 2022. Many students are involved in the Floriade Expo 2022 is more than an exceptional, organisation as interns, do graduate work international event. After it is over, the International or are engaged in practical assignments. Horticultural Exhibition will provide Almere with a They all give the organisation their own new, green, virtually car-free urban district called inflection and input. A unique opportunity Hortus, alongside a substantial economic stimulus. for young talent to be involved in a large- New companies and knowledge institutions will base scale, dynamic project organisation. their operations in Almere. A good example is Flevo Campus: a leading knowledge and innovation centre in the field of food issues. Finally, Floriade Expo 2022 Floriade Business Club will have a lasting effect on the green, healthy city of “Our research aims to Almere thanks to the expansion of the A6 motorway, for entrepreneurs who contribute green solutions to the ‘greening’ of the city centre and the refurbishment aim to be sustainable societal issues. Where better of the Almere Centrum railway station. and responsible to do so than at Floriade Expo 2022?” Floriade Business Club (FBC) is the network for ambitious entrepreneurs who want to René Blom, Floriade Academy grow their business and make the world a greener place. Entrepreneurs with drive, who want to do business in a sustainable, responsible manner and who would love to contribute to Floriade Expo 2022.

28 29 Facts and figures

• International Horticultural Exhibition is a thematic variation on a Global Expo Floriade • 7th edition of the International Horticultural Exhibition Preview Floriade • Floriade Expo is held once a decade To already get visitors in • The theme for 2022: Growing Green Cities the mood for everything • Almere is centrally located in the Amsterdam Floriade Expo 2022 has to Metropolitan area, along the A6 motorway offer they can take a peek at • 600,000 m2/60 hectares the site Floriade will be built • Prognosis: 2 million visitors (72% national and 28% on, where we are currently international) laying the foundations • Open daily from 14 April 2022 – 9 October 2022 for the new urban district Hortus. Visitors can get an • Duration: six months impression of the pavilions • 850 metre cable car service at the visitors’ centre or tour • Excellent food & beverage outlets the site on board the train • Locations for business meetings at the Floriade Park service. Floriade Preview and in the immediate vicinity will be open until a couple of • Almere: the Netherlands’ youngest city, situated on months before the opening the floor of the former Zuiderzee inland sea at 5.5 in 2022. metres below sea level • After the exhibition the Floriade Park will be developed into the Hortus urban district

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