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Million Readers Per Year! Welcome Note 126 / February 2021 OVER A MILLION READERS PER YEAR! WELCOME NOTE HOW IS YOUR PLANE DISINFECTED? Bulgaria Air has introduced the Honeywell UV Cabin System II cutting-edge technology The national carrier Bulgaria Air is the first airline on our market to introduce a brand new ultraviolet disinfection system - Honeywell UV Cabin System II. This technology has been КАК Е ДЕЗИНФЕКЦИРАН САМОЛЕТЪТ ВИ? proven to kill all viruses and bacteria from „България Еър“ въведе ултрамодернaта технология smooth surfaces. Since the beginning of No- vember it has been used before each flight in Honeywell UV Cabin System II addition to current disinfection procedures with certified preparations, to ensure passengers Националният превозвач „България Еър“ „Приоритет на националния превозвач the highest level of protection and comfort. The е първата авиокомпания на нашия пазар, винаги е било да предлага на клиентите system has extendable UV arms that handle която въведе най-съвременната система си сигурен и комфортен полет. Затова the seats and surfaces in the cabin. Hard-to- за дезинфекция с ултравиолетови лъчи и от началото на пандемията полагаме reach areas can also be disinfected with a - Honeywell UV Cabin System II. Технологи- изключителни грижи за дезинфекцията на movable lamp. Thus, after processing, passen- ята доказано унищожава всички вируси борда на самолетите си. Въвеждането в gers enter a completely sterile cabin. и бактерии от гладките повърхности. експлоатация на новата машина е поред- "The priority of the national carrier has always От началото на ноември тя се използва ната стъпка в тази посока, като по този been to offer its passengers a safe and com- преди всеки полет в допълнение към досе- начин стремежът ни е да предложим най- fortable flight. That is why, since the beginning гашната дезинфекция със сертифицирани висока степен на сигурност на пасажери- of the pandemic, we have taken great care to препaрати, за да осигури на пасажерите те ни“, обясни изпълнителният директор disinfect our fleet. The commissioning of the най-висока степен на защита и комфорт. на „България Еър“ Христо Тодоров. new machine is another step in this direction, Системата разполага с разтегателни UV Машината е въведена в експлоатация and our aim is to offer the highest level of рамена, които обработват седалките и вече от световния превозвач Qatar safety to our passengers,“ Hristo Todorov, CEO повърхностите в салона. Труднодостъп- Airways, а „България Еър“ е единствената of Bulgaria Air, explains. ните места също могат да бъдат де- авиокомпания, изпълняваща полети на The machine has already been introduced by зинфекцирани благодарение на подвижна нашия пазар, която я използва. the Qatar Airways global carrier, and Bulgaria лампа. По този начин, след обработка с Air is the only Bulgarian airline that uses it машината, пътниците се качват в изцяло стерилен салон. Пожелаваме ви приятен полет We wish you a pleasant flight February 2021 1 2 THE INFLIGHT MAGAZINE your complimentary copy CONTENTS FEBRUARY 2021 9 | BUSINESS 37 | ANALYSIS 59 | SCIENCE 85 | TRAVEL ECONOMY POLITICS TECHNOLOGY LIFESTYLE 12 | Целта е да сме 48 | Фалшивите и 76 | Как един бъл- 88 | 10 посоки банка, с която "правилните" гарин оформи за 2021 се работи лесно новини вкусовете на Какво ви очаква в Теодора Петкова, главен Могат ли традиционните Америка рекордния брой нови изпълнителен директор медии да се окажат От село Пушево до вър- дестинации на на "УниКредит Булбанк"I по-голяма заплаха ховете на дизайна: исто- България Еър от измислиците и рията на Илия Русинов" дезинформацията? 18 | Our Goal is to Be a 53 | Fake and ‘genuine’ 78 | How a Bulgarian 88 | 10 Directions for 2021 Bank That is Easy to news Shaped Car Tastes Work With Disgraceful in Amercia Words 10 | Числа и лица 38 | Метална дипломация 64 | Още една стъпка 86 | Афиш Figures&Faces Metal Diplomacy към енергийната Poster 24 | Голиат срещу 40 | Фиаско по революция 104 | Часовник на честта Робин Худ брюкселски Another Step Towards Watch of Honor 26 | Goliath vs. Robinhood 42 | Fiasco Brussels Style Energy Revolution 106| Божествените 28 | Коментар 44 | Байдън Утешителят 62 | Когато Китай се вкусове на Тоскана 29 | Comment 46 | Biden The Comforter отказа да владее 109 | The Divine Tastes of света Tuscany 30 | Високоволтов хазарт 54 | Информационен 65 | When China Gave Up 33 | Gambling With High банкрут 112| Приятни отбивки on Ruling the Worldy Voltage 58 | Information 115 | Enjoyable Sideways Bankruptcy 68 | Цветен свят Colourful World Фотография на корицата: ИВАЙЛО ПЕТРОВ 80 | Умножение Cover photography by IVAYLO PETROV по четири 84 | Multiple of Four February 2021 3 CONTRIBUTORS АВТОРИ THE INFLIGHT MAGAZINE БОРДНОТО СПИСАНИЕ НА БЪЛГАРИЯ ЕР ИМА СРЕДНА МЕСЕЧНА АУДИТОРИЯ ОТ НАД 100 000 ДУШИ, ИЛИ НАД МИЛИОН ЧИТАТЕЛИ ГОДИШНО THE INFLIGHT MAGAZINE ENJOYS AN AVERAGE MONTHLY AUDIENCE OF MORE THAN 100,000 PEOPLE, OR OVER A MILLION READERS PER YEAR ГЛАВЕН РЕДАКТОР EDITOR-IN-CHIEF Константин Томов Konstantin Tomov [email protected] [email protected] ПРЕВОДАЧИ TRANSLATORS Методи Йорданов Metodi Yordanov Радослав Генчев Radoslav Genchev АВТОРИ CONTRIBUTORS Андрей Стойчев Andrey Stoychev ВЕРОНИКА ДЕНИЗОВА е икономически журналист с Бойко Василев Boyko Vassilev дългогодишен опит, водещ и съавтор на предаването „В Ваня Бабанин Vanya Babanin развитие“ по Bloomberg TV Bulgaria. Тя е доктор по икономика Вероника Денизова Veronika Denizova от УНСС с научни интереси в областта на туризма и Ивайло Петров Ivaylo Petrov управлението на туристическите дестинации. Калин Ангелов Kalin Nikolov Калин Николов Kalin Angelov Кристина Нигохосян Christina Nigohosyan VERONIKA DENIZOVA is an experienced economic journalist, Маргарита Спасова Margarita Spasova host and co-author of the show "In development" at Bloomberg TV Радостина Николова Radostina Nikolova Bulgaria. She has a PhD in Economics from the University of National and World Economy with research interests in the fields of tourism and management of tourist destinations. ДИЗАЙН DESIGN ИЗДАТЕЛ PUBLISHER ИНВЕСТОР МЕДИА ГРУП INVESTOR MEDIA GROUP ИЗПЪЛНИТЕЛЕН ДИРЕКТОР CEO Виктория Миткова Victoria Mitkova ТЪРГОВСКИ ДИРЕКТОР MARKETING DIRECTOR Леа Бакалова Lea Bakalova [email protected] [email protected] РЕДАКЦИОНЕН АДРЕС EDITORIAL ADDRESS 1540 София, бул. Брюксел 1 1540 Sofia, 1 Brussels Blvd. [email protected] [email protected] тел.: 02 448 40 70 phone: (+359) 2 448 40 70 ВАНЯ БАБАНИН е маркетинг директор на стартъпа iUVeda, www.bgonair.bg www.bgonair.bg PR експерт с дългогодишен опит и регионален мениджър за България на Европейската асоциация на комуникационните БАНКОВА СМЕТКА BANK ACCOUNT директори (EACD). Магистър по икономика и доктор по маркетингови комуникации и семиотика от Софийския университет. IBAN: BG57 CECB 9790 1019 1023 03 VANIA BABANIN is the marketing director of the startup iUVeda, a BIC: CECBBGSF Банка „ЦКБ” АД – клон Варна PR expert with many years of experience and a regional manager ISSN 1314-2216 for Bulgaria of the European Association of Communication Directors (EACD). Master of Economics and Doctor of Marketing Communications and Semiotics from Sofia University. Съгласно чл.7а, ал.1 от Закона за задължителното депозиране на печатни и други произведения и за обявяване на разпространителите и доставчиците на медийни услуги (изм. и доп.ДВ бр.94 от 13.11.2018г.) действителен собственик на дружеството издател на списание "България он ер" е "Инвестор.БГ" АД, който публично дружество по Закона за публично предлагане на ценни книжа и е под надзора на Комисията за финансов надзор. 4 THE INFLIGHT MAGAZINE your complimentary copy February 2021 5 ГЪВКАВИ УСЛОВИЯ С "БЪЛГАРИЯ ЕЪР" FLEXIBLE CONDITIONS WITH BULGARIA AIR Националният авиопревозвач на България The national air carrier of Bulgaria continues продължава да изпълнява мисията си да to fulfill its mission to operate flights on all лети и изпълнява полети по всичките си its direct routes, on which no restrictions are директни линии, по които няма наложени imposed, taking into account the demand of рестрикции, съобразявайки се с търсене- customers. то на клиентите. За тяхно спокойствие и удобство, авиокомпанията предлага и For their peace of mind and convenience, изключително гъвкави условия за промяна the airline also offers extremely flexible на вече издадени самолетни билети. conditions for changing already issued airline tickets. Пътниците, които имат резервация за полет, изпълняван от „България Еър“, Passengers who have a reservation for a могат да направят една безплатна flight operated by Bulgaria Air can make a промяна на датата или дестинацията на free change of date or destination of travel. пътуване. За целта трябва да информи- рат за решението си издателя на билета For this purpose, they must inform the ticket до 24 ч. преди излитането на полета, а issuer of their decision within 24 hours билетът трябва да бъде преиздаден в before the departure of the flight, and the рамките на валидността му (една година ticket must be reissued within its validity (one от издаването), и да се използва за пъту- year from the date of issue), and be used for ване до края на 2021 година. travel until the end of 2021. 6 THE INFLIGHT MAGAZINE your complimentary copy February 2021 7 8 THE INFLIGHT MAGAZINE your complimentary copy BUSINESS ECONOMY 30 | ВИСОКОВОЛТОВ ХАЗАРТ GAMBLING WITH HIGH VOLTAGE 12 | ИНТЕРВЮ: ТЕОДОРА ПЕТКОВА 24 | ГОЛИАТ СРЕЩУ РОБИН ХУД INTERVIEW: TEODORA PETKOVA GOLIATH VS. ROBINHOOD February 2021 9 ЧИСЛА И ЛИЦА FIGURES & FACES 1959 6.7% лева е средната брутна работна заплата в София,
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