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Strategy for Development, Enhancement And Strategy for Development, Enhancement and Innovation of an Integrated Cultural Heritage Tourism Product: Route "Roman Frontier Within the Cross-border Region Romania- Bulgaria" www.interregrobg.eu 1 The content of this material does not necessarily reflect the official position of the European Union. TABLE OF CONTENTS Abbreviations ...................................................................................................................... 4 I. Prerequisites for the development of the Strategy ................................................... 5 1.1. Strategic framework ........................................................................................................... 9 1.1.1 Review of the general framework for tourism management and strategic planning in the field of cultural and historical tourism in the cross-border region Romania-Bulgaria and the European Union .............................................................................. 10 1.1.2 Review of applicable national and European tourism legislation ............................ 20 II. Situational analysis of the development of cultural heritage tourism on the territory of Romania-Bulgaria cross-border region ....................................................... 27 2.1. General description - profile of the region as a cultural heritage destination . 40 2.2. Current state of cultural heritage tourism in the region.............................................. 45 2.2.1. Analysis of good practices ................................................................................................ 52 2.3. Tourist market analysis .................................................................................................... 72 2.4. Priority markets ................................................................................................................ 92 2.5 SWOT analysis ................................................................................................................... 102 III. Strategic objectives, mission, vision for sustainable development of the Roman historical and cultural tourism in the cross-border region Romania-Bulgaria ......... 106 3.1. Priorities, vision, mission and strategic objectives ..................................................... 106 IV. Strategic plan ............................................................................................................. 113 4.1. Specific objectives .......................................................................................................... 114 4.3 Updating mechanism ........................................................................................................ 127 V. Indicative financial table summarizing the necessary resources for the implementation of the Strategy .................................................................................... 128 VI. Sources of funding ..................................................................................................... 133 6.1. Types of sources of funding by origin ........................................................................... 133 VII. Monitoring the implementation of the Strategy ................................................... 143 7.1. Continuous monitoring ................................................................................................... 144 7.1.1. Catalogue of indicators for continuous monitoring .................................................. 152 7.1.2. Means of collecting information .................................................................................... 154 7.1.3. Organizational structure for monitoring and assessment ...................................... 156 VIII. Methodology for updating the Strategy ................................................................ 165 8.1. Factors requiring the establishment of a methodology for updating the Strategy and strategic programmes ............................................................................................................. 165 www.interregrobg.eu 2 The content of this material does not necessarily reflect the official position of the European Union. 8.2. Match method in key documents affecting the implementation of the Strategy .... 167 8.3. Match method for objectives, priorities, measures and activities for the implementation of the Strategy ............................................................................................ 167 8.4. Financial update method ............................................................................................... 170 Table 1 Methodology for selecting key stakeholders ..................................................................... 30 Table 2 Inbound tourism in selected regions, 1995-2013 ............................................................ 75 Table 3 Number of accommodation establishments in the target regions, 2011-2015, Bulgaria .............................................................................................................................................. 83 Table 4 Actual number of nights spent per target region, 2008, 2012, 2016, Bulgaria ....... 84 Table 5 Number of tourist arrivals at accommodation establishments and number of nights spent per planning region, 2015 and 2016, Romania ............................................................ 89 Table 6 Number of Romanian tourists participating in local tourist activities per forms of tourism, 2015 and 2016 ................................................................................................................ 91 Table 7 Actual number of nights spent by foreign citizens at accommodation establishments in Bulgaria ............................................................................................................ 96 Table 8 Actual number of nights spent by foreign citizens at accommodation establishments, Romania, 2016 .................................................................................................. 97 Table 9 SWOT analysis of the development of route "Roman Frontier Within the Cross- border Region Romania-Bulgaria".............................................................................................. 104 Table 10 Strategy budget .................................................................................................................... 131 Chart 1 Structure of trips to Central and Eastern Europe ............................................................ 77 Chart 2 Tourist arrivals at accommodation establishments in Central and Eastern European countries ........................................................................................................................................... 78 Chart 3 Dynamics of the number of nights spent at accommodation establishments, CEE . 79 Chart 4 Seasonal amplitude in the CEE countries ........................................................................... 80 Chart 5 Tourism spending in Bulgaria, 2008-2016, BGN thousand, NSI .................................... 82 Chart 6 Number of tourist arrivals at accommodation establishments, Romania................... 87 Chart 7 Number of nights spent at accommodation establishments per tourist zone, 2016, Romania ............................................................................................................................................. 88 Chart 8 Growth of number of tourists, beds and nights spent per target planning region, 2015/2005, Bulgaria and Romania .............................................................................................. 90 www.interregrobg.eu 3 The content of this material does not necessarily reflect the official position of the European Union. Abbreviations GDP Gross domestic product EC European Commission ECPAH European Convention on the Protection of the Archaeological Heritage CHA Cultural Heritage Act TA Tourism Act FA Forestry Act ALOUA Agricultural Land Ownership and Use Act ALPA Agricultural Land Protection Act PAA Protected Areas Act BDA Biological Diversity Act ICOMOS International Council on Monuments and Sites ICT Information and communication technology CHH Cultural and historical heritage CCINA Chamber of Commerce, Industry, Navigation and Agriculture –Constanta, Romania R&D Research and development NGOs Non-governmental organizations NSI National Statistical Institute DMO Destination Management Organization CE Council of Europe NWPR North West (Severozapaden) Planning Region WTTC World Travel & Tourism Council UNWTO UN World Tourism Organization NCPR North Central Planning Region CEE Central and Eastern Europe EASME Executive Agency for Small and Medium-sized Enterprises TCI Tourism climate index www.interregrobg.eu 4 The content of this material does not necessarily reflect the official position of the European Union. I. Prerequisites for the development of the Strategy Cultural and historical tourism is a collection of cognitive trips and visits to sites representing tourist-interpreted cultural values. The research and interpretation of cultural values associated with the frontiers of the Roman Empire, often referred to as the Roman Limes, are more than 5,000 km in length and extend to the territory of dozens of countries on three continents – Europe, Asia and Africa. Due to the exceptional importance and influence of the Roman Limes in the history of the Old World, since 1987, efforts have been made to declare it as a monument of the world cultural heritage under the UNESCO Convention. The first institutionalization of a
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